Everyday AI Podcast – An AI and ChatGPT Podcast - EP 82: Using AI To Grow Your Ecommerce Presence

Episode Date: August 17, 2023

Wondering how you can use AI to make more money? What happens if you were to add it into your ecommerce? Today Charles Chakkalo, Founding Partner of JoeyzShopping.com, joins us to talk about how you can use AI in your ecommerce for growth. Newsletter: Sign-up for our free daily newsletterMore on this: Episode PageJoin the discussion: Ask Charles and Jordan questions about AI and ecommerceUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: [e-mail] with Jordan on LinkedInTimestamps:[00:01:10] Daily AI news[00:04:15] About Charles and his ecommerce start[00:06:38] Challenges of starting an ecommerce store [00:08:31] Ways you can use AI for ecommerce[00:10:40] Examples of AI-generated images and descriptions[00:16:38] Recommendations for accurate AI image generation[00:21:04] Using SEO AI tools for listings[00:26:48] Best AI tools to use[00:28:40] Charles' Final TakeawayTopics Covered in This Episode:- Multilingual features in e-commerce with Chad GPT's release in Latin America- Translating websites and product packaging into different languages- Creating separate product pages in Spanish on English websites- Challenges with customer service and logistics- Business growth and success on Amazon- Excitement about ChatGPT release and interest in technology- Self-education through YouTube videos and influencers- Implementing ChatGPT in business and ecommerce- YouTube recommendations, Google search results, predictive text- Introduction to Claude as a generative AI tool for document analysis and summarization- Discussion of an AI-generated product and its features- Differences between AI-generated images and actual products- Demonstration of Jungle Scout and its listing builder feature- Optimization of product title with AI assistance- SEO optimization for increased visibility and organic traffic- Tools SEO Google traffic analysis- Utilization of generative AI tools for optimization- Built-in options for SEO optimization in Shopify- Targeting specific keywords for higher search rankings- Ensuring accuracy of AI-generated images in e-commerce shops- Tinkering and updating prompts to reflect products accurately- Ban on gen AI tools by the Associated Press and McKinsey's own generative AI tool- Glitches in Snapchat's AI behaviorKeywords:e-commerce, ChatGPT, translation, product packaging, wider audience, Spanish speakers, English-speaking countries, traffic, bootstrapped, resources, extra layers of clothing, heat, customer service, loSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist. 

This is the Everyday AI Show, the Everyday Podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live in Adobe Firefly, the All In One Creative AI Studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. So we talk about AI and chat GPT a lot on this show.

And we say, hey, you can grow your business and do all these different things. But what about just making money? What about using chat GPT and AI for e-commerce? We haven't talked about it yet. So we're going to talk about that today on everyday AI. Good morning. Good afternoon. Good evening.

Depending on where you're joining from. I'm very excited for today's show. My name's Jordan Wilson. I'm the host of Everyday AI. We are a daily live stream, podcast, and free daily newsletter, helping everyday people like you and me, not just understand what's going on in the world of AI. Here's 50 tools. Here's 50 things that happen.

Nope. We tell you how you can actually use it. All right. So I'm excited today to have on a guest that we can talk a little bit about e-commerce. But before we get to that, let's talk about what's going on. in the world of AI news. It's something we do every single morning. So let's start at the top. So the Associated Press, the AP, has banned the use of Gen AI tools in published content. So this story just kind of broke. So a little bit of a mixed message if you ask me, because

the AP is encouraging its staff to use the technology, but just not in published content. So, you know, know images or published content will be from generative AI. So, you know, as a former journalist, you know, we use the AP, the Associated Press Wire all the time. So great to see the AP coming out and kind of making a stance on this, but we'll see how it's actually enforced. All right. So is McKinsey getting replaced?

So that's all, you know, if you read threads on Twitter or see things on LinkedIn, everyone says, hey, AI is the new McKinsey consultant, right? So you don't need a McKinsey consultant. Well, they said not so fast. So they actually just introduced their own generative AI tool called Lily. So this is something, you know, I talk about this offline with people all the time, especially the consulting industry. So there's actually been some big moves. You know, Deloitte had a great, you know, now it's a big partnership with Nvidia yesterday. Here's McKinsey. creating and releasing their own tool right now, which is for their own employees to use called Lily.

So very fascinating. And our last story, but not least, Snapchat AI is glitching, right? If you're a user, you probably saw this, but Snapchat has essentially an AI that you can talk to. And over the last day or so, it started to glitch and show some weird behavior. Mainly, it started to take human action.

like posting stories, posting stories on Snapchat, which is something that in AI should not be able to do and stopped responding to users. So very weird kind of glitch there, and people are saying, oh, okay, is the Snapchat AI taking on human characteristics? Probably not, but make sure to check out the newsletter for that. So as a reminder, that's not all we have. So go to your everyday AI.com.

Sign up for that free daily newsletter. Every single day we break down. I think the most important thing we do in the newsletter is we break down the podcast. And, you know, because our guests have a lot of great information. And we really go on a granular detail, step by step on how you can use the information that we talk about in the podcast. But we also have, you know, we have news. We have software. We have a daily tutorial.

It's good stuff. Make sure you go check it out. And thank you for joining us. So if you're joining us live, I'm extremely excited to bring a. on our guest for today. So let's welcome. Charles Chacallo, he is an entrepreneur and the founding partner of joeyshopping.com.

Charles, thank you so much for joining us. Excited to have you on the show. Good morning. Thank you for having me. All right. So tell everyone a little bit. So you have an entrepreneur background in the e-commerce space right now,

but tell everyone a little bit what you are, what you're doing, and a little bit about your e-commerce setup. So rewind six, seven years ago. my brothers and I, we were in college, and there was an idea of, listen, dad's been in the family business, something that he established right when he came to this country. And he goes, why not take it online? So on principle, dad says, you could take it online. I'm not giving you a penny. So my brothers and I, we put all our life savings into this while we're in college. And

lo and behold, I mean, it grew. Thank God. and we are where we are now. So we learned to trade and that was our first venture. Thankfully, it's what propelled us to what we are now. Wow. Thankfully, a successful Amazon store. And then hopefully every other thing that comes along with a successful brand a little later on. Yeah, that's amazing.

So what was the family business when it was offline? And just talk real quickly about the step to bring it all online and to bring it to the e-commerce side. So it still is a bunch of brick and mortar stores, primarily in New England across Connecticut and Massachusetts. And right now, the brick and mortar branches are still up and running. It's just an added online element of sort of the same niche, but can't be exactly the same because we're not exactly shipping these big things that you find in a home goods type of store. Sure. So that's it. Those stores are still going.

They're going strong. Love it. So it's really an interesting, and I think your story is probably relevant and hits home for a lot of people, right? Taking a family business and kind of getting it online, right? I think it's something that our generation, you know, those of us in our, you know, 20s and 30s, have maybe experience. So what were some of the initial challenges of taking everything online? And then talk a little bit about how you started to solve some of those challenges. maybe with technology and AI.

Well, so there was, we really bootstrapped it. It was the type of business we started by, you know, we didn't turn on the heat. We just packed on extra layers of clothing. And those challenges were really customer service and getting those packages out. By that, I mean logistical things. We began with resale. So let's say we went up and down, we literally went up and down the East Coast,

once or twice a week, up to maybe higher than Vermont. And we bought light bulbs from the dollar tree. So we ended up selling them on eBay. What would have made everything so much simpler if we just plugged in an AI and they said, hey, here's what's available in store and here's the profit you can make. we literally had employees at the time. I didn't know enough to think of a VA researching a bunch of different products we had access to and could make a profit on. So in the beginning of the business, that was how we made a big chunk of our change.

If AI could have done that, it would have been amazing. Wow. So, yeah, we're going to get a little bit more into that here in a second. Just wanted to highlight some of the people joining us. So Dr. Rastafat Gettis here for the Everyday AI Hot Tea. Thank you for joining us. Hanrig, tuning in from Zurich. Thank you.

Great podcast. Thanks. Thank you for joining us. Dr. Harvey Castro, great to be here. So we do have a question from Maybrit. And I'll let you take this, Charles. So Maybrit, very loyal listener. Thanks for tuning in.

Maybrit saying, curious, in what ways can I use AI for my e-commerce shop that maybe I haven't considered yet? Adobe just introduced an entirely new way to create, bringing the power and precision of its creative suite into one conversational experience. Meet Firefly AI Assistant, now live in the Adobe Firefly app, the all-in-one creative AI studio. Powered by Adobe's Creative Agent, Firefly AI Assistant lets you start with your vision, just describe what you want, and shape the outcome as it takes form with the Assistant.

The Assistant orchestrates multi-step workflows, drawing on 60-plus programs, and you can't grade tools across Adobe Creative Cloud apps, including Photoshop, Illustrator Premiere, Lightroom Express, and more to help bring your ideas to life. You can also get started with creative skills, a growing library of pre-built workflows for common creative tasks, like batch editing photos, creating mood boards, portrait retouching, and creating social variations. Every step the assistant takes is visible so you can refine, redirect, or take over at any time. You stay in the driver's seat as the creative director. Adobe Firefly AI assistant now in public beta.

See it today at firefly.adopi.com. Where do I begin? The best thing you can do, optimize your descriptions for SEO. So given you have an e-commerce shop, you should either be using AHREFs or Uber suggests for SEO Google traffic analysis. And once you do that, you can go to, you can go to, really any generative AI tool, Claude, Chad GPT, or Bard, or if you're on Shopify, they have it built in. And then you can say, optimize for this keyword or write an additional paragraph description for this keyword.

And just throw it right into your description. You'll get free organic traffic. It will take a long time for the SEO to rank, but it's just something you said and forget. So that's one way you can do that. you let me know, I could keep going. Yeah, yeah. Well, I mean, just that right there, it sounds like a small thing. So if you're a listener, you know, that advice that Charles gave sounds like a very small thing.

But when you're talking e-commerce shops, right, I help the client set up e-commerce, an e-commerce shop before generative AI. And just that piece can be so taxing and time-consuming if you're starting from scratch, especially if you have hundreds of products or variations, right? Because it can take Charles, right? It can take forever just to do that one small step. I'm in the process of it now. I mean, I have, thankfully, at this point, I'm at the point where I have a VA.

And we have a spreadsheet of about 1,500 items. And the worst thing I can do is just copy and paste them so that they match up all the other sites that those products are on. The best thing I could do is tell this VA, run this through Chad GPT or run this through the generative AI that Shopify provides me so that at least the descriptions are unique. Yeah. So it's not these products are not just uniform across the entire internet, opens you up to price comparison and also tells Google, uh, you're copying and pasting things, which is never a good thing. Yeah, yeah, absolutely. And Charles, do you want to try like, so normally we don't do this, but Charles said, hey, I can show people a lot.

So let's go ahead and do that. And as we do, you know, Jackie saying that this is a huge time saver. I agree, Jackie, absolutely. And Brian saying, think of all the people I know that could greatly benefit from this, hoping they're on here. So yeah, tag them. Share it because, yeah, Charles is going to show us, show us some things here live, just even what you can do just in chat, GPT to grow your e-commerce shop.

You got it. Just give me one second and I'll get the share. I'm excited. Yeah. And as a reminder, if you're listening later on the podcast, you obviously can't see this, but don't worry. In the show notes, we always leave links. You can come back here and watch the video as well.

You can connect with the show on LinkedIn, send us an email, all that good stuff. So if you want to see a live demonstration of how you can use chat GPT to grow your e-commerce shop, which we're about to show on the screen here, don't worry. you can just go click that and bring it on. I'm going to interrupt, not just chat GPT, AI. Yes. Because I'm about to show you a text to image standard operating procedure I use. Wild.

Love it. This is great. This is great to see the behind the scenes of how successful e-commerce brands can be built. Because I actually get questions of this all the time. Someone says like, okay, how does this actually work? And sometimes we do, you know, we've done this for me. Mid-Journey before. We've jumped in and we've kind of shown, you know, live shows. But this is actually how you can apply it to a real business and how, you know, you can actually do it. So let's

take a look. All right. Sharing now. All right. And we'll and we'll do our, we'll do our best here, everyone to describe what's going on on the stream. Because I know sometimes, you know, people are kind of listening in or watching from the other rooms. So let's go ahead and take a look here. So now, Charles, go ahead and walk us through what you're doing here. on Amazon. All right. This is our clip fans. What most brands like to do or should be doing is actually posting this to their brand store. So if you were to look at any brand on Amazon has a storefront, there it is, here's our storefront. There's a little section here called posts. And these are not my real product images. What I have, what I have my VA do, they,

is go into a product, like let's say this dishrack, copy these along with the title. Yep, so we're copying, sorry, I'm going to describe it a little more. So we're copying, that was the product description, right? So copying the product description and the product name, right? That's what that was? Mm-hmm. Perfect.

Right here. Straight into Canva, text to image app, which is free and included with your description. Create my image. while that's running, they go over into chat GPT saying give me a 300 character description of whatever you're generating.

Wow. Here we go. This one looks pretty good. It's not an exact image, but it speaks to the lifestyle of my product. Chat GPT will give me a description. Lo and behold, if you go into my store, posts,

Post on post, all AI generated. I don't have to spend money in creative. I don't have to spend money sending it to a photographer, shipping the product, et cetera. Yeah. The best part about it. So you see, it's made both relatable. I purposely put in his prompts to put in some emojis.

Amazon goes ahead and applies their tags to it via AI. They feature these posts all throughout the app. on the Amazon app. They feature these posts sometimes, even on competitors' listings. And look at the bottom. You can actually put in your products. You'll get free clicks to your products.

Yeah. The way it's supposed to work is you pay advertising money for even features and clicks to your products. This is for free. Wow. Wow. So like literally what I just said, Brownwin just said as well,

saying, wow, absolutely amazing. So I have a couple follow-up questions, Charles, and hopefully something that our podcast audience can visualize this a little bit. So you took a product title and product description. Obviously, you have the product first, right? You have a product. You then use AI to help you write those product descriptions. Yep. Correct?

And then you take the descriptions that AI helped you write. You bring it into Canva's AI image. generator and go from there, right? So that's our process so far. That's right. That's right. If you want to go even further on it, when you said, I use AI to write my descriptions. So there are two, there are two research tools out there, Jungle Scout and Helium 10. I find that Jungle Scout is actually the much better tool out there. Let's see how I want to see or show you how it really works for us. Just give me a second. I don't want any sensitive info to get out there. No, no. That's, That makes sense.

I do have one question as you're bringing that up, Charles. So what, I guess one thing, if anyone's used image AI image generators before, and as we kind of saw in your example, you know, maybe one or two of those were accurate out of the four that Canva AI gave you, what steps can you recommend to those people listening and watching out there that try this and maybe it's not the most accurate, right? So maybe if someone does have an e-commerce shop and it's, you know, the wrong shape or the wrong size of the actual product. So how do you ensure, you know, that you can get these AI image generator that accurately reflect the product? Is it just a lot of tinkering and back and forth

and updating the prompts to make sure that it actually reflects, you know, the product that people would be receiving? So, yeah. So the, it's actually, it's funny. If you're having a problem with that AI, the answer is more AI. You can actually ask chat GPT. to write you of prompt text to image for the track, run it through Canva, see the problems that Canva has, go back to chat GPT and say, hey, my results came out with a blurred background, it's in the middle of a grass yard, and I need it to be in the middle of a kitchen.

rewrite the prompt to fix these errors. Chat GPT will redo the prompt to fix those errors. Oh, I love it. In addition to that, you can always add in another sentence or two to do it yourself. But using more AI is just more fun. Yeah, I love it. And if you're listening on the podcast, I'm smiling because I get this, right? Like what Charles said, I've done this so many times as well. You know, we teach kind of a prompting course. And I tell people this as well, you know, have split screens, you know, so you can go back and forth and use one AI to help

improve the other. So a couple, a couple questions here, Charles. So Monica's asking, when did you start using AI for your e-commerce shop. Ooh, the second it came out. Sort of like, yeah, sort of like, yeah, in November, when was the whole craze? I guess right in November was the whole craze with Chad GPT. And I mean, from a little boy, I was very, I was very into technology. I was installing Jumpstar on my computers at like the age of three and four. So I jumped on this like crazy.

I immediately educated myself. YouTube did like as much as I could. Once I saw business ways I can implement it and I follow a lot of influencers in the field or a lot of, I guess, industry leaders, they put out, they didn't hold back by putting out content for putting it into e-commerce. The feature I'm about to show, I'm hoping it's going to work. Here it is. So yeah, the features I'm about to show, people have been.

aiming to implement this for a long, long time. Here it is. All right. So if you go on, Harris, go ahead. Oh, no, I was saying as we bring this up, just, yeah, yeah, every, hey, you have a fan here.

Someone says, number, you're number one, Charles. Jackie's saying she's loving this stuff. A question, a question here as you share your next screen, Mark asking, do you get many refunds if, if the image is not, you know, 100%? accurate. Are you getting a lot of refunds there? No. So that's if you're using it for product images. If you're using it for product images, I don't recommend you do that. But if it's for posts saying, hey, look at the home goods we carry. I mean, what could be wrong with that? It's just a

post on Amazon. And it, and it quote unquote, features your product. If you go ahead and look at my stores Amazon posts. It's, you could see the real product featured right below the post itself. The post is just to engage the customer. Yeah. So the answer to that is now. Okay. So just to clarify, the images that you're using, that's just for what you were showing

on your screen earlier. That's the Amazon post feature. And that's not necessarily, you know, right as someone's zooming in on an image before they add it to the cart. that's an actual image that you guys have taken, correct? Yeah, okay, good. Thank you for clarifying that because I think a lot of people were wondering that. Yeah, so if you look at, so we're ready to roll on Operation Number 2 here.

So, yeah, again, this is one of our products. These were generated using AI, but a lot more work went into these pictures, though. And this is actually the product. they're getting but if you were to go into one of our posts you could you could definitely with it with a trained AII and i don't mean that as you know skill or a qual a qualification see that this is not this this is very clearly an AI image and this is clearly a lot shallower doesn't have the cup holders than this does so that's that's on that end the other feature i wanted to show you as far as what the thought leaders wanted to implement as soon as possible.

Here's the back end of Jungle Scout, and here's a listing builder they have. These are Wiffleballs we sell. Here are all the highest volume keywords for the product. And all you need to do for the product title to optimize it for the highest traffic keyword, hit that AI assist. It will write that for you. This is the most optimized title. You also want to hit on the features, the bullet points that go into this part of the description. And all of this I'm doing in terms of Amazon.

You can do it all in terms of Shopify too. Yeah. Yeah. And just quick to remind people out there, Jungle Scout that Charles is showing, that's in, it's an Amazon platform, well, just an e-commerce platform, right, that helps you better research product, come up with keywords, all of that, right? Yep. So we have, you know, this is, we've covered a lot in in about 22 minutes, but I want to extend just a little.

Normally we'd be wrapping up, but a couple, we have a couple other questions here that I want to get to Charles says, because you just showed us a ton of great information for those trying to use AI and e-commerce. So Fabian asking kind of like, where is this going on? He's asking if this is in Latin America. Do you know our e-commerce kind of shoppers or sorry, e-commerce store owner is doing this? worldwide, Charles, or do you think this is just caught on more in the U.S.? I mean, I'm of the belief that you have to, you always have to educate yourself in all walks of life. And you never know enough. So you have to continue learning. So they should be,

because this is not anything novel. This is something that anyone that's been around in the e-commerce world is implementing. Specifically in Latin America, with Chad GPT releasing their multilingual features about two weeks ago, people are translating their sites into different languages. People are translating their product packaging to the language of that country, which is, in most cases, a requirement. So that expands the reach of their products. People are are even are even looking to they're going on to marketplaces, making another product page entirely in Spanish and listing it on an English website. If I told you the traffic they were getting just because of Spanish speakers in English countries.

Yeah, that's amazing. That's such a great use too, because I even remember being an old school web designer, web developer myself, having to manually do that and manually install, you know, other languages into a website. So the fact that you can do it all now in chat, GPT is pretty amazing. Michael, thanks for joining us, has a question here for Charles asking. So the question would be moot, but can you do this without having your own product? Like, can I just blog about products on Amazon and use AI generated photos? What's your take on that, Charles?

So definitely. If you want to put a hero image on top of your article or feature it on your thumbnail to get more exposure on your blog, absolutely. And then you can use AI to optimize your, you. your blog content for higher SEO traffic and higher relevance. Yeah. And I think, okay, one more from Jackie here. I think you answered this inadvertently, but asking can AI help generate the real store image?

Definitely. I mean, just as it did. If you go to my clip fans, it did. And I frequently do use it. It just requires a lot more human involvement and a lot more touchups from the human end. Just as really any AI generation does, it's just that, let's say for the posts, we don't really need that human touch as much. But all AI does need that human touch at the end just to make it a little more genuine and relatable to the end consumer. Yeah, 100% because if you are using it as the real store image, Charles, right?

You have to make sure every single aspect of it is reflective of how it is in real life. Because then otherwise, correct, you would run the risk of a lot of people saying like, oh, this is bigger, this is smaller, you know, this piece isn't the right color, right? You've gone into a lot of that. Right. Yeah. Go ahead. Oh, no.

Yeah. So here, I think we have our last question here. So Dr. Serang asking which AI tools you have used and could you rank them on the base on benefits and limitations? Great question. Yeah. Because there's a lot of AI, even just in this short conversation, you've already mentioned four or five of them. So what's your take?

Listen, Doc. A bunch. AI is all around. So I think what you mean, AI-specific tools, something like generative AI is what I really found it on. ChatGPT, Canva are really generative AI things.

AI as a bigger picture, could be the YouTube recommendations, Google search results, even the predictive text in your Google Docs or Gmail. So my favorite generative AI would be, I think, Claude. If you guys look into it, it's called, yeah, clod. A.I.

Because I can, I can upload a document, a PDF, and have it go through it, say, summarize this into 10, summarize this into 10 points, and it will do that. I can have, I can upload a contract saying, find a loophole. It's, that's my favorite generative AI thing that I can actually interact with. Chat GPT also has these features, but that's my favorite generative one. For the sake of time, I think I'll pause. Oh, I love it. We went over a lot.

Yeah, throwing cloud up on the screen here too. So Charles, thank you so much for joining the show. And he just dropped a lot of great information for e-commerce, shop owners, or if you're just curious about getting into it. So if you didn't catch everything, don't worry. you can always just go to our website. Go to Your EverydayAI.com. Sign up for the free newsletter.

We're going to share some resources to Charles's store so you can go check everything out yourself, go click all his posts. Maybe go buy something if you need something from the store. But Charles, thank you so much for joining us and really just dishing out such great information on e-commerce and AI. My pleasure.

And as a sign-off comment, I just want to shout out one more question. my cousin's on here. Would I work for all industries? The answer is a yes. This is the general concept of AI, how you can implement it. The possibilities are endless. What I just showed you is things that I knew AI could do and show a real world product, a real word profit. So just think of different ways it can work. Very little of this was my own idea generation. So it works great. It's such a great point that, yes, this isn't just for, you know, selling products via e-commerce.

Things Charles shared, you can use it across so many different industries. So one, actually one quick reminder, forgot to share about this. I will be speaking actually here in a couple of hours at an AI summit. So make sure to check out the link in the newsletter if you wanted to join us. So again, thank you, Charles. And I hope to see everyone back again for some more everyday AI. Thanks all. Thanks, guys.

Meet Firefly AI Assistant. Now live in Adobe Firefly, the Allman One Creative AI Studio. Just describe what you want to create in your own words and the assistant handles the rest, orchestrating multi-step workflows across Adobe Creative Cloud apps, including Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome while the assistant accelerates execution. Stand control with the ability to step in and refine at any time. See it today at Firefly.

adobe.com. And that's a wrap for today's edition of Everyday AI. Thanks for joining us. If you enjoyed this episode, please subscribe and leave us a rating. It helps keep us going. For a little more AI magic, visit Your EverydayAI.com and sign up to our daily newsletter so you don't get left behind. Go break some barriers and we'll see you next time.