Everyday AI Podcast – An AI and ChatGPT Podcast - EP 85: Is AI More Creative Than Humans?

Episode Date: August 22, 2023

Ok so we can admit that AI may be smarter than us but it's definitely not more creative or original than humans...right? Today we take a deep dive and look at a few examples to see if AI truly is more creative than us.Newsletter: Sign-up for our free daily newsletterMore on this: Episode PageJoin the discussion: Ask Jordan questions about AIUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: [e-mail] with Jordan on LinkedIn Timestamps:[00:01:35] Daily AI news[00:04:45] Jordan's creative background [00:07:35] Is AI empathetic?[00:10:11] Limitations of AI vs humans[00:14:52] AI allows humans access to further creativity[00:17:15] Case studies on creativity and AI[00:21:45] AI is more creative than humansTopic Covered in This Episode:- Updates on AI news: NVIDIA's rising revenue forecast, AI losing a court battle on copyrights, Meta's new AI-powered translation engine- Introduction of the host's background in creative industries- Discussion on two main areas of concern regarding AI: empathy and creativity- Mention of a study on AI's empathetic capabilities- Transition into the host's presentation of facts and opinions on AI's creativity- Audience comments and questions- Addressing the comment on AI's lack of inhibitions compared to humans- Considering the quantity and quality of creativity in humans and AIKeywords:AI and creativity, AI news, AI developments, AI enthusiasts, AI copyright, court battle, federal judge, NVIDIA, chip makers, revenue forecast, sock soaring, AI lost a court battle, AI cannot hold copyrights, litigating AI cases, Meta, translation game, AI powered translation engine, Google Translate, seamless M4T, AI and humans, AI is more creative than humans, AI wave, creative industries, journalist, photography, videography, graphic design, web design, development, creating things, thinking creatively, creative projects, AI machines, take over jobs, empathy, creative abilitiesSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist. 

This is the Everyday AI Show, the everyday podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live in Adobe Firefly, the All In One Creative AI Studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. Is artificial intelligence more creative than humans?

It's a question that I think a lot of us think about, but we don't actually dive in very deep on it. So today, that's exactly what we're going to do. Thanks for joining us as we chat AI and creativity today on Everyday AI. your daily live stream podcast and free daily newsletter, helping everyday people like you and me not just keep up with the AI news and developments, but how we can actually use all these things in our careers and our companies and to grow. So I'm excited to have you joining us today to talk about if AI is more creative than humans. So as a reminder, if you're joining us on the

live stream. First of all, thank you. Let me know where you're joining me from. I always like to see how many countries do we have tuning in with us this morning. If you're listening on the podcast, don't worry. Check out in your show notes. You can drop us an email, follow me on LinkedIn, or there's a link to join the conversation. Come in, connect with other AI enthusiasts who are looking to grow. All right. So before we get into, if a AI is more creative than humans. Let's go over what's happening in the AI news world today. All right.

So, Nvidia is rising again. So another strong revenue forecast has sent the chipmakers stock soaring. This isn't a new news story, but it is happening almost, almost monthly. We see Nvidia searching after reports of their chip sales and just, You know, no one can keep up with Nvidia.

It's no surprise, but it's worth noting again. All right. Our next news piece, AI lost a court battle, kind of. So a federal judge here in the U.S. says that AI cannot hold copyrights. I tell people this, expect this AI copyright battle to be going on the court, in the courts, and dominating headlines for months and years to come. If you're a newly graduated lawyer or a lawyer looking to pivot, look into litigating AI cases,

AI copyright cases. They're going to be everywhere. They are going to be, I think, more commonplace than just about any other court case. Last but not least on our AI news docket, meta is upping its translation game. So they just released this tool. Hopefully I'm saying this right. It is seamless M4T. Doesn't exactly roll off the tongue.

But the Facebook parent company just released like I think less than a couple of hours ago, hours ago, a new AI power translation engine that can more easily translate text to speech and text to text. So I think it's more than 100 different languages. So I don't know. Are people using Google Translate? That's what I use. But maybe we'll be using seamless M4T. Right. Again, doesn't really roll off the tongue.

Let's get ready. Let's talk about AI and creativity. I hope this is going to be a fun one. But first, got a shout out. Everyone joining us. Thank you. Woozy Rogers joining us from Kansas City. Lisa joining us from Chicago.

Thank you, Lisa. Michael from New Jersey. All right. Bronwyn, good afternoon, joining us, I believe, in South Africa. Brownwin, how you doing? May Brits from the Netherlands. Ashis from India. Thanks for joining us.

Let's see who else do we got? Ellington, joining us from Holland. All right. Brian, Mississippi, Gulf Coast. Thanks for joining us. Val, good morning. Cecilia from Chicago. Rita from Boston.

All right. Got a little of everyone joining us. So let's get back to that original question. Is AI more creative than humans? Yes. Entirely so. It's actually not even close. A little background first.

A little background. I don't always do this, but I'm going to share a little bit. of my background. So, you know, instead of saying, oh, Jordan, you're just, you're just saying AI is more creative than humans just because it's, you know, good, good news talk for your show. It's a good commentary. Nope. That's not what this is about. So maybe if you're listening on the podcast, I think those of you that are joining live can see, I'm not some, some young, you know, 19 year old who's, you know, trying to jump on this AI wave. I've been in different creative industries for 20 years.

You know, since I was in high school. I was working full time. I was working 35 hours as a journalist, as a 17-year-old. Right. So that's a very creative field. I was writing every day. I was helping design the newspaper website every single day. I've gotten into photography over my my 20 plus year career.

So photography, videography, graphic design, web design, development. You know, so much of what I had to do over the bulk of my career, I was creating things. I helped create programs and events. for Nike and Jordan brand. I had to think creatively all the time, right? On a weekly basis, I was thinking, how can we create something better than what we did last week or last month? You know, and oftentimes that was designing creative around those things,

photo, video, websites, illustrations, right? So that's a little bit of background. You know, I want you to know, I'm not coming to this, to this conclusion. And we're going to share all those stats in a bit. Don't worry. You know, there's always stats. You know, we always let the, we always let the fact talks, but I will opinionate or I will opine on them. But my background is in creativity, right?

For 20 plus years, I've been doing all of these things. spent tens of thousands of hours working on a variety of creative projects, creative fields that now AI is better at. So I think that there's been this way of thinking that there's two main areas. You know, when people say, oh, will the AI machines rise up and take over? You know, will they take our jobs? Will they do this? Will AI do this?

Will chat GPT do that? I think it normally comes down to two different area or two different fields that people say, oh, AI cannot compete in these areas. They say AI is not empathetic. And they say AI is not creative, right? I think the empathy piece, I can't really speak to that as much as I can to the creative piece. However, you know, there has been plenty of. studies in the AI field about empathy as well, right? That's not what this show is about,

but I will quickly touch on that because there was a study that already came out, and we've talked about this on the show multiple times. But there was already a study. That said, after all these pop-ups, I'm just kind of sharing it on the screen here for those of you joining us live. But it already said, the study said AI has a better bedside manner than some doctors. So, you know, there's this study. They use chat GPT versus traditional doctors. And a lot of the participants and the respondents in this study said that chat GPT showed more empathy than the doctors, right? So that's one study. All right. So before we transition into, yes, I brought facts. I brought facts this morning, y'all. But there's a couple comments and a couple questions, you know, from our audience. So definitely

want to get to those. But Dr. Harvey Castro joining us from Texas. Some call it a country. Absolutely. Bout from Columbia. Harold, joining us from Cincinnati. Josh, what's up, Josh, from North Carolina. Cecilia had a comment here. Is AI more creative than humans because AI does not have the inhibitions we humans have? We hold back and are sometimes lazy. Yes. Cecilia, that's a great point. I think when we talk about AI's limits or abilities in creativity, there's a couple of things.

I think we have to talk about quality and quantity, right? Yes, we as humans can sometimes be lazy. And we don't want to, you know, even the most creative humans don't always necessarily want to flex their creative muscles because it can be taxing, right? So yeah, I'm definitely not coming out this conversation from a way of quantity, right, or the ability to be creative 24-7 because I don't think there's any arguing, you know, humans, we need rest. you know, being, expressing your creativity can be time consuming on a human, right? Not so much for an AI. You know, there's so many different AI tools that we talk about on the show. We cover them that I think are extremely creative.

Chat GPT, extremely creative. Mid-Journey, obviously, the ability for to turn text into images, extremely creative, right? and designs and illustrations. Runway, which we've talked about a couple of times on the show, exhibits extreme creativity. And I think the ability for runway, right? So being able to go text to video or image to video, and now you can go up to 18 seconds, right? And the quality is getting better and better, you know, week by week. It's another example of a tool that from a quantity,

standpoint, it is far beyond what humans can do. Quality, maybe not quite there, but it's getting there. But if we talk about tools like mid-journey or output for mid-journey, I don't care what anyone says. Y'all, like, I've designed things, I've illustrated things, I've published my photography and newspapers all across the country. It's better. You know, mid-journey, Mid Journey is not only the output is better than almost any photographer in the world, because you can train it to be, but the quantity piece, Cecilia, absolutely. Yes, Harvey Castro just said talking about the empathy and healthcare. Thank you for that. I just want to make sure there's no other questions.

If you have questions, let me know now because I'm about to drop just some stats and facts, right? One thing, one thing I take a lot of pride in on the everyday AI show. This is unedited. This is unscripted. This is live. This is just real, right? We're not trying to paint some pretty picture. I'm coming with facts, right?

I gave you, I gave you a little bit of my opinion. I gave you a little bit of my background. So you could judge my opinion if you wanted to. But now we're going to get into facts. Dr. Rastafah get us. Thank you for joining us. Yes, saying what is the operational definition of creativity? Does it change with the context?

Absolutely. Creativity and also even the definition of creativity is obviously in the eye of the consumer. Right? People, you know, 100 people could see two images and be split down the middle saying which one is more creative, right? That's a great. A great point, Dr. Rastavagettis, that even the definition of creativity, right, it can't necessarily be defined because it's extremely subjective. From my take, I'm going against kind of this narrative when people say, oh, AI won't surpass humans because AI is not creative. mainly it's the people who say that and it's it's people who have large and strong and sturdy

and rising platforms in the world the people who are saying that i think do not fully understand i'm not saying i do right i'm not saying i'm an expert on a i'm not i talk about it every day i've been using different ai and gpt tools for many years more than probably 99% of the population but i'm not an expert in i i like to tell you tell people that. There's very few experts in AI. But yes, even the definition of creativity, I think is extremely important. Woozy has a great example here. He said, give me a pencil and I can't even draw a stick figure. Give me mid journey, runway, and Adobe, and I'm a one-man marketing department. For sure, makes me more creative. Absolutely. Yes. That's a great

point. You know, for the overwhelming majority of people out there who are not creative, or maybe only creative in one aspect. Maybe you're just a creative writer, but you can't create visuals or maybe it's vice versa. The access and low learning curve of the tools, of the generative AI tools that we humans have available to us right now, anyone in the world right now can be exponentially more creative than they could two to three years ago, which is great. we don't really talk about creativity on the show a lot, but what, what, what, what woozy said right there is so, so true and so powerful.

So if you are someone out there, maybe you're, you're joining us on a live stream, maybe you're listening on the podcast. And you've always said, oh, I could be so successful in this role if I was only creative. Or wow, my company could grow. If only I was a little, only if we had a, you know, someone, a creative lead on our team. you have a creative lead in all of these AI tools that have a low learning curve and a very low price as well. Ted, thanks for joining us. Appreciate it. All right. So let's get in. Let's get into these stats. I said that I would bring you some stats, some facts, and not just my

opinions, but go ahead. If you're listening now, throw your opinion. Do you agree with me? Do you not. Adobe just introduced an entirely new way to create, bringing the power and precision of its creative suite into one conversational experience. Meet Firefly AI Assistant, now live in the Adobe Firefly app, the all-in-one creative AI studio. Powered by Adobe's Creative Agent, Firefly AI Assistant lets you start with your vision, just describe what you want, and shape the outcome as it takes form with the Assistant.

The Assistant orchestrates multi-step workflows, drawing on 60-plus. pro-grade tools across Adobe Creative Cloud apps, including Photoshop, Illustrator, Premiere, Lightroom Express, and more to help bring your ideas to life. You can also get started with creative skills, a growing library of pre-built workflows for common creative tasks, like batch editing photos, creating mood boards, portrait retouching, and creating social variations. Every step the assistant takes is visible, so you can refine, redirect, or take over at any time. You stay in the driver's seat as the creative director. Adobe Firefly AI assistant now in public beta.

See it today at firefly.adobie.com. I love that this place is that everyday AI has become a platform for people to disagree. It's become a platform for people to communicate and to build relationships. So let me know in the comments. What are your thoughts? is AI more creative than humans? You don't have to agree with me. What questions do you have?

Let's get to them quick. But those facts, here we go. All right, a couple of kind of famous studies now that I want to talk about. So that have looked specifically at creativity in AI. All right. So a very famous Stanford, Stanford University study kind of tested humans versus AI and scored their creativity. So essentially, humans.

And we'll link to the study in the, in the daily newsletter. So don't worry. I don't want to throw a study up on this screen and scroll through and bore you to death. I'm just going to give you the results. So humans scored a 78 in this creativity test from Stanford. AI scored an 87, right? Let's just think of ideation and innovation in the same test. AI generated a 32% increase.

in innovation in brainstorming versus humans. Guess what? Humans didn't beat AI in any of it, right? All right. Here's one from Adobe, right? Adobe obviously has been one of the companies, probably I'd say one of the two or three companies, pushing human creativity the most over the last, you know, 20 years.

Great, great question, Dr. Rastafah, if the study was great. by humans or AI. I believe it was AI. No, I'm kidding. It was humans. It was humans. Just joking around there.

All right. So the study from Adobe found that 74% of creatives believe that AI will significantly, significantly impact the creative industry, right? It's always, I think, it can be difficult for people in any industry, let alone the creative industry, to look at it. at AI and say, yep, this is definitely going to impact us, right? Because we as humans are prideful. And we like to say, ah, now, AI is not going to touch me. AI is not going to come for digital strategy. AI is not going to come for creative agencies. AI is not going to come for photography.

74% of professionals surveyed by Adobe said, yes, it will. All right. I could go over these all day, these stats and facts all day. But I want to go to probably one of the more famous ones that was grabbing headlines. And again, we're going to link to this in the daily newsletter. So if you haven't already, which why haven't you? If you're listening on the podcast or the live stream, why haven't you subscribed to the newsletter? I'm actually curious. Let me know.

But have you? Have you subscribed? Let me know. Throw a comment if you're subscribed at the newsletter. Do you like it? Do you not? Let me know. But the last kind of study fact that I wanted to throw out there is that this is from the University of Montana.

And like I said, this one grabbed a lot of headlines recently when it was released. But they said in this study that chat GPT essentially outperformed 99% of humans in terms of creativity and originality. Yes, you did not, that's that, that's not a misprint. That's not, you know, pulling, pulling the, pulling something over your eyes. 99%, right? Is that, is, is that crazy to anyone else? 99% that it said it was in the top 1%. AI is in the top 1%.

Here it is on the screen. You know, not making this up. It's in the top 1% of human thinkers on a standard test for creativity. So what do you all think? Right? Sometimes on the show I talk so fast and I don't even think. Here's what I'd say. Here's what I'd say.

AI is creative because it is trained, right? So whether we're talking about AI art software, like mid-journey, stable diffusion, dolly, runway, there's plenty of others. It is trained on millions. I mean, more than that, I don't know the exact number. I know that, you know, GPT4 as an example,

has 1.8 trillion parameters. We don't know how many different art pieces as an example. that, you know, stable diffusion and Mid Journey and Dolly and runway were trained on, but I would venture to say it's many, many, many millions. We have fed these AI programs, the most creative works of all time. Essentially, every image that has been published on the internet, every video, every piece of creative work has already been ingested by the algorithm. right? So if we tell AI machines, yes, and if we train it over millions or billions or trillions

of parameters and data points, I still don't understand how anyone can even make the argument that AI is not more creative than humans than a single human because here's the thing. Think of the most creative person you know. Generally, they are creative in one niche because they're probably an expert in one thing. Oh, this is a professional painter or a professional photographer or an illustrator or just a creative thinker. Generally, they are very, very good at one thing. But if you sit, sit me down, right? This is one of those things where I'd like to, you know, kind of prove someone wrong, but give me the world's most creative thinker and give me someone that really knows how to prompt with chat GPT. I'm taking the chat GPT person every single time.

in terms of ideating, creative thinking, strategic problem solving every single time. Because again, that's one person. ChatGBTGPT has been trained on, GBT4 has been trained on 1.8 trillion parameters. And I will say the same. Even as a photographer, I've taken, you know, I've mentioned this, probably more than 500,000 photos. I have DSLR cameras falling out of my closet. But I've been designing on Adobe Creative Suite since CS2, I think. So I don't know, probably 18 years.

He is more creative than the most creative people out there. All right. I hope this was a helpful episode for you all. Maybe we ruffled some feathers. Maybe we came to some, some, some, uh, came to some, uh, some, uh, some, uh, conclusions, maybe we didn't, but everyday AI is a place for discourse. It is a place to learn. It is a place to grow together. So let me know what you think. I'm going to be jumping into the comments right when I end this live stream. But please, if you haven't already, go to your

everyday AI.com. Like I said, every single day we break down the podcast. You know, we usually We talk to a guest every day, not today, but we have some other great guests coming up this week. But we break down the podcast, the live stream every single day. We go over not just the news, but we go over literally everything else that's happening in the world of AI. We have a daily tutorial called AIN5. We have something called Fresh Fines where it's just a collection of everything interesting going on in the AI world. We run down the daily news and much more depth. So if you haven't already, please go to your everyday AI.

dot com, sign up for that free daily newsletter, and I hope to see you back tomorrow and every day on everyday AI. Thanks. Meet Firefly AI assistant, now live in Adobe Firefly, the Allman One Creative AI Studio. Just describe what you want to create in your own words and the assistant handles the rest, orchestrating multi-step workflows across Adobe Creative Cloud apps, including Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome while the assistant accelerates execution. Stand control with the ability to step in and refine at any time. See it today at

firefly.adobie.com. And that's a wrap for today's edition of Everyday AI. Thanks for joining us. If you enjoyed this episode, please subscribe and leave us a rating. It helps keep us going. For a little more AI magic, visit Your EverydayAI.com and sign up to our daily newsletter so you don't get left behind. Go break some barriers and we'll see you next time.