Everyday AI Podcast – An AI and ChatGPT Podcast - EP 87: AI Secrets to Supercharge Your Marketing

Episode Date: August 24, 2023

What AI secrets can you learn from one of the world's leading marketing voices?  Today, Mark de Grasse, President of DigitalMarketer.com, joins us to discuss the best AI tips and tricks to supercharge your marketing.  Newsletter: Sign up for our free daily newsletterMore on this: Episode PageRelated Episodes:Ep 57: LinkedIn + I – How to make it work to build authority​Ep 62: Using AI For Growth – How it’s done​Ep 80: When and How To Use Midjourney for GrowthJoin the discussion: Ask Mark and Jordan questions about AI in marketingUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: [e-mail] with Jordan on LinkedInTimestamps:[00:01:25] Daily AI news[00:03:36] Intro to Mark de Grasse and Digital Marketer[00:06:25] Why you need a marketing strategy[00:09:29] AI simplifies digital marketing strategy for businesses[00:14:51] Using AI for consistent writing style[00:17:50] Training AI requires solid prompting for accuracy[00:21:23] Mark's top 3 AI tools (minus ChatGPT)[00:24:45] Strategy is essential for business success[00:29:02] Use ChatGPT instead of Google for searchesTopics Covered in This Episode:- Importance of having a strategy in marketing- Cohesive marketing strategy and brand voice- Creating a single sentence brand voice that summarizes the company's mission- Applying the brand voice consistently across all marketing channels- Using AI to create and maintain a marketing strategy- AI tools like ChatGPT for consistent messaging and content creation- Connecting different pieces of content with AI to maintain consistency- Using AI to generate authentic content- Using a transcription tool like Descript as a basis for AI-generated writing- A solid presentation as training for AI to create authentic content- Importance of strategic marketing in light of rising ad costs and increased competition- Lifetime customer value as the primary metric in the future- Utilizing AI for running paid ads and experimenting with strategies- Introduction to the speaker, Jordan Wilson, and the podcast "Everyday AI"- News updates on AI developments- Background and experience of the speaker in content and marketing- Overview of the company and its offerings- The need Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist. 

This is the Everyday AI Show, the everyday podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live in Adobe Firefly, the All In One Creative AI Studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. If you had one of the world's leading marketing voices to teach you about AI, what would

you ask them? Well, that's not just a rhetorical question today if you're joining us live. That's your opportunity. I'm very excited to talk to our guest today about AI secrets to supercharge your marketing. All right. And that's not an exaggeration. talking in hyperbole today. This is what we're actually going to do. So if you're joining us live, you're in for a treat. What are your questions on how you can use AI to grow your marketing?

Even if you're not a marketer, maybe you're a small business owner. Maybe you work in a field that's not marketing at all. Maybe you're in sales. But what would you want to know? Get your questions in now. We're going to talk about it. But before we do, as a reminder, my name's Jordan Wilson. This is Everyday AI. Thanks for tuning in. This is your daily live. live stream, podcast, and free daily newsletter, helping everyday people like you and me learn AI and how we can not just learn what's going on, but how we can actually leverage it. So extremely excited for this episode today. But before we do, let's do what we do every day.

Let's run down the AI news. So brain implants. Yeah. They're actually a thing. Not in a becoming superhuman kind of way, but a new article that we're sharing about today in the newsletter from WIRE. from Wired shows that people who are paralyzed are actually using brain implants and AI to talk better and to talk more, to speak more accurately. So pretty exciting news on that front.

You know, we've talked about AI brain chips on the show before and, you know, mostly it's people that aren't having any issues wanting to become superhuman, but some exciting and encouraging news in that report. right, AI hype is all over the place, especially when it comes to earnings calls. So a new study today out of the Washington Post shows that more than a thousand companies this year have mentioned AI in their quarterly earnings. And what was it 10 years ago? Guys, AI's been around since the 50s.

Businesses have been using it since the 80s, but 10 years ago, only 36 companies mentioned AI in their quarterly earnings. earnings calls. This year, a thousand. The more, I think companies think the more you say AI, the more money that you can raise and the higher your stock will go. All right, last but not least, and there's a lot more in the newsletter today, way more news pieces. But does MidGerney have a new serious competitor, right? I think we're all waiting for Open AI's Dolly 3. but some ex-googlers have entered the ring to come for the AI image generating crown. So ideogram AI is a new text image tool from some X Googlers.

So just kind of recently announced. So if you want to check that out, make sure to sign up for the newsletter. Do you see what I did there? That was marketing. I'm marketing the newsletter, right? I got to come hard with the marketing today because we have a marketing expert joining us. And I'm extremely excited. So let's go ahead and welcome in.

Let's give them the good everyday AI welcome to Mark DeGrasse, the president of digital marketer.com. Morning. Mark, thanks for me. I'm happy. I'm happy to have you on the show. So if you don't know, digital marketer is one of the premier places that people all over the world learn about marketing. So real quick, Mark, for, you know, the one in a hundred people out

there that haven't heard of digital marketer, because we don't have, it's not just marketers listening to our show, but just give them a quick background on yourself and digital marketer. Sure. So I've been doing content and marketing for about 20 years. I was originally started in the early 2000s, getting into actual e-commerce and in marketing content. I had a magazine, sold the magazine to a company called On It, one of Joe Rogan's companies, then formed there on an academy, so basically their content base for teaching. So I formed their certifications, hired the trainers, built the gym, all that fun stuff. And then I wrote a book about the process called Unconventional Marketing,

where it was basically an organic way to grow a company and sell it. I tried to implement that with about 300 companies over about six years with a marketing website and branding agency. And then I got a job at Digital Marketer, which was fantastic because I just wanted to teach marketing. That's what I was trying to do with small business owners. You've got to realize that nobody wants to know marketing except for marketers. So you should just talk to them.

So digital marketer, a fantastic place to be. One of the oldest, you know, e-marketing company is the first digital marketing company for a lot of people. And we've taught over 120,000 marketers certified. We have about 12 different certifications ranging from strategy to e-commerce to content and social and analytics and all that kind of fun stuff. We also have a mastermind with Ryan Dice. The company was actually formed after TNC, which is Traffic and Convergence Summit, which was, again, one of the first kind of digital marketing conferences held in San Diego. And that was, you know, I think that was 2009 or 2010.

So we've been around for a while. You know, a lot of the big names you see in marketing actually work here if you really tilt down into it. So it's a fantastic place to be. And we, you know, our goal is really to teach as many people to do actual marketing strategy as possible. So we're still working. Yeah. The short version of that is everyone, if you're in marketing, advertising, communication, everyone has learned something from digital marketer and probably Mark as well.

So all right, now let's talk about what people want to know, right? Because I think what people want to know is how can I use AI to market my business, to market my brand, to market my company? Let's start as high level as possible, Mark. And then we'll dive in a little bit deeper. But how can people use AI to market their company? Okay, I'm going to say a big statement here. And it's that there is no excuse for no marketing strategy anymore.

Because what you'll actually find with most companies is they don't have a marketing strategy. What they have is like some goals and some marketing stuff that they do, but they don't have a cohesive approach to the entire process of marketing. They don't connect social with their. blog or their blog with their email campaigns or the email campaigns with the paid ads or the paid ads with their SEO. All of these things are completely siloed. And they have been for the last 10, 15 years, primarily because all marketing started to rely on paid advertising, primarily through Google.

So you didn't need to be good at marketing. You didn't need a strategy. You didn't need anything other than a product and some cash. And you could just throw some ads at it and, oh, look, I'm making money. And what that led to was a lack of retention where no companies really cared about keeping a customer because I can just get more customers. I just put it in the money machine. And so what happened was marketing strategy,

kind of went out the window because it just wasn't necessary for most companies. You didn't have to be good at marketing, didn't have to be good branding. Didn't even need a good product most of the time because there's always new customers. Now, what's happening today is that you're having, you know, the economy's not doing great. People have less money. People are being really, you know, focusing on their purchases. They're not spending money like, oh, whatever, who cares? No, the jobs are contracting, money's contracting, everybody's getting concerned about the future.

And what happens is just people don't spend cash like they used to. So we're going back to real marketing, which is fantastic because services are crap right now. And so is products. I just bought a dishwasher a year and a half ago, and it's breaking somehow. It wasn't cheap, but this kind of planned obsolescence that a lot of manufacturers have built their entire businesses on is bowl. Yeah. Don't get me started on every new appliance in my home also breaking at the same time. Frustrating, right? Yeah, you bring up good points. You know, it's, I guess companies are working in, you know, updates, you know, as if their physical products were software. But. Well, just didn't matter before, you know. Yeah, that's a good point. That's a good point. Hey, real quick, as a reminder, everyone, this is live. So if you're listening later on the podcast, check in the show notes, there will be a link where you.

You can come and ask, you know, Mark and myself questions. But for everyone joining us live, thank you, Jack from YouTube, Michael, good morning, PJ, Brian, so many people already. Thank you all for joining us. So I'm going to try to get to some of your questions later, but make sure to get him in now. I'm going to start with a hot take. We're going to go from broken dishwashers to a hot take here with Mark DeGras, the president of digitalmarketer.com.

Oh, you have one last thing. Yeah, yeah, yeah. Is AI going to ruin things? No, no. That was kind of my point of building up this whole situation was that you don't have an excuse anymore because number one, you need strategic marketing. Like it's just not going to be possible because our primary metric in probably the next six to 12 months, everybody's going to be saying this. It's lifetime customer value or customer lifetime value. I don't want to say it.

But that's going to be the only metric that matters because ad costs are going to go through the roof because because of these automations, because of AI and Google's push to get more or more businesses online. it's going to get super competitive. And it's going to be super easy to do paid ads because AI is really good at experimentation. You can do experiments all day long. And a human can only do how many before you get kind of bored or it's good enough. So AI is taking that piece away. So paid ads are just going to be super easy. In banking online, it's going to drive the cost of paid ads through the roof.

Now you're going to have to be good at keeping customers. And so you need a strategy. So with AI, what you can do is create something like we have a digital market called the customer value journey and you could do it in a single prompt. So instead of having to know, get certified, we have a 40-hour certification in digital marketing strategy, you don't need to do that because I have a prompt that's free on my website that you could just have the customer value journey, a complete strategy done for you in one prompt using chat GPT and it's free.

So it'll tell you exactly how the path works, how the different methods connect, what you should do at each stage of the journey, going from awareness to engagement. to conversion to ascension to promotion, like all these stages, you'd have to think about. Now you don't have to because you can just flop it in. And now there's no reason why you can't have a cohesive, comprehensive, direct marketing strategy that, you know, you can now execute and keep your customers for longer. So that's what you go with AI. Yeah, 100%.

The way AI can even, you know, to your point, Mark, just an ideation and strategy alone, I don't think people fully realize. And if you heard Mark mention, you know, his website, hey, don't, don't leave us now. Stay on the stream. We'll put it in the newsletter. So stick with us and get your questions in. So, you know, we already have, I think, a good question here from Dr. Hobby Castro. So let's let's take it one step further.

So he's asking what are some common mistakes companies make when it comes to marketing. But let's take it one step further, Mark, and say, how can you fix it with AI? No, well, I mean, you can fix a million different ways, but the biggest thing you can do, number one, get that strategy. So there's no reason why you don't know how all the pieces of marketing work together because you can make a strategy using AI in like five seconds. Now, the other piece, the biggest piece than you can do in terms of making a cohesive strategy is to figure out your brand voice. And so your brand voice should be a single sentence and it sums up everything that you're trying to do to serve your customer. And then once you have this voice, and it's unique to your company. And so once you have this voice, you can take that one sentence and apply it to all of your marketing.

And so what this does is allows you to have a consistent messaging and voice on your social media and on your emails and on your websites and on your brochures and on your marketing conference materials and whatever it is. But you can apply this one statement called the brand voice to everything. And now you don't have, you know, Sally and Social rights like this and Bob over there on Expos. he talks like this and sells like this. And what it leads to is just a lack of cohesiveness. And people notice that. Actually, people notice when you have consistency because they are impressed. They're like, wow, you really got your craft together.

And very few companies do this. And with AI, you could actually easily apply it just by having this brand voice. And when you're writing your next social post, you don't just type, type, type, whatever. I don't care. You plug it into chat to ETT and you make sure that every level of your marketing organization has consistent messaging. they're told to use this prompt to make sure that they're sticking with the brand voice. And so those two things, strategy and keep a consistent brand voice.

And then you can, of course, use JetGBT to splinter an article into a million pieces so that your blog is now connected to your social posts and your, you know, press releases and whatever else you have because you just had the machine put it together. It's amazing. It changes everything. It brings, like what you said, in all things, market. marketing, like having that that synonymous voice is so important because it makes the consumer

or the customer feel at ease. And it's time consuming. And you know, like what Jackie said here. So shout out to Jackie running the marketing department at the Paul University. But she says AI cuts hours out of syllabus creation. Absolutely. Cecilia says we're all marketing something.

So Mark, I think you had great advice for, you know, people that aren't even. marketers, right? But let's let's dig into those that are marketers. And, you know, they're hearing some things you're saying and they're like, okay, yeah, that's at my level. Let's take it next level. What are some of those market, some of those AI secrets maybe that you're using or that you're experimenting with right now that are maybe just beyond, you know, the everyday tapping into chat,

GBT. One of those things that you think are really going to be able to take marketers or companies marketing to the next level. I'll give you a big one. And I told this to a bunch of people because a lot of people say, like, I don't need to write articles anymore or I don't need to write emails anymore. I don't have to do these things to that. Chat GPD.

The problem is if you do it wrong, which is just type in, write an email, firing Bob, you know, and then it's going to give you whatever format. It has averaging all of the firing Bob letters online or firing something. The problem with that is that, again, very inconsistent. It doesn't sound like you. And then if somebody knows AI, like I know AI, I could tell you somebody who did sloppy AI work just by reading what they wrote. I'm like, oh, yeah, let's chat JCP talking.

But if you want to be consistent, if you want to say, okay, this is me. This is like 90% of my writing style. It's 90% of what I would say and blah, blah, blah, blah, blah. Then you can do one thing. And it's basically you record a presentation that you're giving. And then you transcribe it using something like the script or whatever you want. there's million transcription tools out there. And then you use that to drive your prompts.

So instead of just saying, hey, write, a letter, blah, blah, you could take a portion of something that you said versus something that you wrote. Because a lot of times people think like, okay,

I'll use an article, and I've done this. I've written a lot. So I can use any article I wrote. And it'll generate an article or whatever content I want based off that article style. But it still is not quite there.

But if you do a transcription of you presenting, then the writing, into this conversational, fun, interesting version of you that you can now write anything you want. I've written books. I've written articles. I've written. I mean, I could write anything. And it sounds pretty much like me.

It's actually scary enough where I've written stuff using AI and then I go back to it. And I can't remember which parts of an article I wrote and which parts were written by AI because it's so similar to me. You know? But the trick to it is that you can't just take. writing that you did in the past and then plug it in because it'll it'll be okay but it's much better if you do a solid presentation transcribe that and use that as your you know training for the AI and then you could write anything and you yourself won't be able to notice half the time Adobe just introduced an entirely new way to create bringing the power and precision of its

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You know what? Thank you for saying that, Mark, because I'm someone, you know, I've been getting paid to write for 12. 20 years and you know, you see all these, you know, post on, on Twitter or LinkedIn and, you know, people that don't really know how to either write or use chat GPT and they'll put in kind of not a good prompt. They're not going to put in the time. I call them these copy and paste super prompts. And you get garbage out and people say, see, look, AI's not good, but you have to know how to do it.

Right. So you just walk through that process. You know, we even teach that. I'm looking at my watch now. we have our PPP course in like an hour, 15 minutes. But that's what we teach. You really have to work with chat GPT. So kind of talk people through that process that it's not just, you know, oh, I'm going to just put this in, you know, and it's going to be perfect, right? You have to work with it and give it the access that it needs. Exactly. Well, and we call it, you know, training the AI.

So it's not like, you know, it just knows what you want off the bad. It's not reading your mind yet. You know, you're talking about those brain chips. I'm like, ah, God, I'm not getting one of those. But yeah, you have to train the AI. So you have to train the AI. So the AI doesn't know what you want, doesn't know your style, does know anything about you.

And you have to start a new chat each time. Otherwise, you get the hallucinations that everybody talks about, which is a real thing. Like, the longer you go on a threat, the more confusing, you know, the AI is going to get. So you need good, solid prompting. You need good, solid training before you actually get what you want. And so like I was saying with the transcription of your presentation,

you would start with, please review the following writing and analyze for context, syntax, grammar, all aspects of the style of writing. And then I'll say, okay, and then it goes through and it's like, this writing style is blah. And I'll actually describe your writing style, which is super neat too, because a lot of people don't even know their writing style. So it's like, oh, I don't know that.

So now you have a solid, you know, start. So now you could actually take that next answer where it says, here's the style. And you could use that to prompt any writing you want. I like going through the whole process each time, though. So once you have that, now you could say, okay, write a letter in this brand voice, explaining this situation with this style,

the style you described above. And now you have solid context. Now, what I did there was I only, that was what, two, three prompts. So you want to minimize the amount of prompts, but you also want to stage the prompts. So you're not trying to ask like, okay, chat, GPD analyzes this transcribed presentation, analyze the style, put out the style,

then I want you to write a letter like this, and I want the letter to be with this brand voice and blah, blah, blah, in one prompt because it will not do a very good job. And so the key is to train it in stages and then prompt it from there. And then refine it. So it's not like, don't just grab it,

whatever it spits out the first time. It's done. No, you need to look at it. Okay, that was good. It's a little too negative. Okay, be less negative. And then you could just use really simple prompts, make it longer.

make it shorter. And you can sometimes use math, but it's not great all the time because you can say, make this half as long. And that's like, here you go. And you're like, that wasn't half. What are you doing? I'm sorry. And then it tries it again. But anyways, it's just a little, you know, little nudges usually start to refine it. Don't try to do too much with too few prompts because it's not going to work. But also don't do too many prompts because then you get hallucinations and weird things to start to happen. But yeah, I think that's, it's, it's, it's, it's, solid structure right there. Man, if you're listening on the podcast, you can't see my smile. Like, I am beaming because everything that Mark is saying, this is literally what we teach people

all the time, you know, in our free, you know, prime, prompt published courses, you have to work with it. You know, you can't, yes, there's, there's great examples where you can put in a prompt, I think, to analyze or to strategize. But if you want to get that like, like what we're talking about now that brand voice or something to sound like you, you really have to put it through the ringer. So as a reminder, if you are joining us live, get the questions in now because we're wrapping up. But I have a couple of Mark.

Hopefully we can go through these kind of rapid fire style. So a couple questions for you. PJ asking, thanks for joining us, PJ. What are your top three favorite AI tools beyond chat GPT? Oh, that's a good question. Mid journey, number one. I mean, it's, and you know, there's a bunch of new ones like you were talking about Dolly 3 and stuff like that.

But I've tried them all. I'm a graphic designer too, actually. When I said I had a magazine, like I literally designed the whole magazine every single time. I had no help. So I've done a lot of graphic design. And mid-Journey, just the way it tweaks, you know, the images and kind of innovates without you even telling it.

I actually made another, the mid-journey, mood-driven prompts where basically you can write anything you want and then put the mood you want it in. And what I did was I used ChatGPT to analyze all the different apps. aspects of, say, sadness, describes sadness in terms of exposure, describes sadness in terms of contrast, describes, and so I went through the list and I actually generated these mood-generated prompt for mid-jury. So anyway, it's a fantastic, so I love it. Next one, I'd say elicit, elicit.org.

So elicit, what it is is a research database. And so it actually, you know, doesn't pull just from the whole internet, it only pulls from research papers. And so if you're really concerned about your data being right, like let's say in health care or, you know, biotech or something crazy. Like, you're not going to be able to get away with just any information, especially pull from chat, GPT, because sometimes it does make up stat. But if you use illicit, now you have a tool that you can just, you can justify anything

you want because it doesn't, you know, and people think, oh, it's just a database of whatever, but it's like, no, it takes your question and it finds information that might have no, none of the words that are part of her question in it because it understands the context and then it finds the supporting documentation so it's that's huge especially if you're trying to use it in uh you know kind of a more technical field now the third one is actually thinking the third one's a hard one because i'm like oh there's so many so many would be nice uh i want to give you the good one i could see that one okay this one's super helpful i'm it's not my favorite favorite but in terms of of functionality and what everybody could benefit from, there's a company called Videoo. So it's v-id-y-o.a-I-I-I-I-I-I-E-I-I-E-I-E-I-E-I-E-SK-A-I. And what this website does is you could take any long-form piece of content. Like, let's say you did a presentation. Like, oh, I gave this hour-long presentation.

I'd love to take some clips. You could literally upload the entire presentation, and it'll spit out, like, five to 10, 30-second clips that are already edited, transcribed, like they're just good to copy and paste them to social. So, you know, in terms of like content generation, like, man, video, like you could do all of your posting forever if you just have long form content that you could compare into short form content. It's fantastic. Yeah. Yeah. Yeah.

Like we, we use video, right? Like having long pot like, you know, 20, 30 minute video interviews and being able to quickly without even edit, you know, without even having to edit, you know, to have an AI program suggests them. It's fantastic. Yeah. This just goes to show you like when Mark says something, I'm like, yep, 100%. This is right. We use it too, right? All right.

So I think we have one more, one or two more questions here. We'll go quick. So Jack asking currently in a startup phase for a company, no experience in creating a business. What advice would you have on marketing for a newcomer? And we'll add the AI twists. And how can AI make it faster and better? Okay. Well, like I said at the beginning, get a strategy.

You know, there's no excuse for no strategy. Because a lot of people just make this stuff up and then maybe they do a little research. Maybe they try email and maybe they try social and maybe they try ads. And it's just a big, fat, wasted time. So you need a strategy. You need a step-by-step approach to somebody doesn't know about my brand. They find out about my brand. They buy for the first time.

I get them excited about that purchase. Then they buy again and again and then they become promoters. Like if you don't have this all laid out in a single path, then you're going to waste years maybe on stupid crap that's not going to work and is not trackable and is not able to be compared against other methodology. So you have to have a method. We call the method the customer value journey. And so the customer value journey, age stage process, walks you through the whole thing. Start here. Don't wait. Don't be like, well, I got to hustle. I just got to go out and sell because I need to survive. No, get this down today and start executing it today. Because if you don't

have these stats and all this information, you're just going to bumble around for a long time. And then it's not going to work. Oh, I didn't work. It's like, well, you did nothing right. How could it possibly work? We have the information. Just plug into a chat. If you tell you exactly what to do.

And that's where it's, there's no excuse. All right. I think our last one that we'll get to here pretty, pretty much, pretty related, but a little twist. So Dr. Harvey Castor asking any suggestions for someone launching products? He's launching an AI and a healthcare course. So what suggestion, kind of similar to Jacks, but on the product side?

A digital product. Digital product. Yeah, it's the same. I mean, it's just, well, and the thing is with the customer value journey that I'm talking about, it's not for a company. It's for individual products and individual avatars. So when you're talking about doing, you know, say a course, a med course, then you need to think, okay, who is this ideal for? That's your customer avatar. Who would be just over the moon with this?

They're just going to tell everybody. They're going to love it. Who is this person? Is it an RN? Is it a family doctor? Is it a cardiovascular specialist? Is it a blah, blah, blah, blah. What's their situation like?

How old are they? How many kids do they have? What was life like before they found your course? And what's life like after they completed your course? Ah, I was miserable and I didn't know anything. And then I took the course. And now I'm making billions of dollars. That's what you have to start with, that vision.

Then once you have that now, you create an individual customer value journey. Okay. So we have the course. course. The course, let's say it's the expensive course, $5,000 course. Okay, that's an ascension item then because your conversion product, which for us is stage four has to be a cheap, no-brainer, small commitment, $10, $20. You know, it's like, okay, I have this course, it's $5,000. I'm going to give you lesson three. Lesson three has made a huge impact on people. So you get lesson three for $20. Hey, try, $20. $20. It's so easy. So that's a conversion product.

Now you get them excited about that lesson. Now you're, you get them excited about that lesson. Now you you could send them to the big purchase, which is later on. And so, and leading up to that, you have three other stages. You have awareness. You have engagement and you have subscription. And so these are other marketing tools that you have to use to get people aware that the course exists in the first place and get excited about it. And then finally, okay, I'll give you my, you know, you have an ebook, an ebook version.

It's free. Okay, yeah, I'll give you my email for the free version. Then they download the book and now you try to sell them the $20, you know, lesson. And then you get them excited about that. now you try to ascend to $5,000. So I would say you need to need your customer value journey. You need to know your customer is. And then you're done.

Then it takes care of itself. It all goes back to that, knowing your customer and understanding the journey. Mark, wow, we literally went over just about like the highest level. This was, if you're just tuning in or you're tuning in late, make sure you hit rewind. Listen to this one front to back, you know, as someone that's been in and out of, you know, different marketing and in writing and advertising roles for 20 years. What Mark just dished was a high-level AI meets marketing masterclass. So make sure to rewrite this one.

As we wrap up any parting words of advice, Mark, that you have for anyone trying to use AI to grow their marketing. Okay, I'll tell you this. And this is for everybody. If you're like, I just want to get into it, I didn't know how. All you do is have a chat GPT window up. And instead of using Google for your next search for whatever, just type it into chat GPT. and then see what happens.

And that's it. Just try that. And you'll start to find out that you're wasting so much less time. It's so much better. And then you'll start to get it to actually how to use it to make money and do all the kind of fun stuff. But just initially, use it to stop wasting time on search because search sucks. And it just takes forever. And you can just use chat GPT.

So do that. Yeah. I love it. I love it. You know, like I said, this was a lot. But don't worry, make sure you go to your everyday. AI.com. Sign up for the free daily newsletter because we're going to, you know, just go ahead. Just put your email in right there. We're going to be sharing a lot of resources that Mark went over.

He mentioned some different things from digital marketer. You know, he talked about some things on his website. So thanks for sticking with us. We're going to put all that in the newsletter. Don't worry. Mark, thank you so much for joining us and helping us all make some sense of marketing and AI. Thank you so much. No, no problem. Thank you for having me. All right. So thank you all for tuning in. And we hope to see you back tomorrow and every day on everyday AI. Thanks y'all.

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Thank you.