Everyday AI Podcast – An AI and ChatGPT Podcast - EP 9: Is Hollywood Scared of AI?

Episode Date: May 5, 2023

Is Hollywood Scared of AI? Brandon and Jordan discuss the latest AI news that's shaking up Hollywood and more. Join us every weekday at 7:30 AM live to for Everyday AI, the daily show, podcast and newsletter helping everyday people learn and leverage the latest in AI. Time Stamps:[00:00:45] The DeepMind CEO says that artificial general intelligence is still years away[00:02:34] 54% of voters want swift AI regulation in the US.[00:03:58] Discussion of AI censorship and the announcement of Slack GPT[00:05:12] The potential impact of AI in Hollywood. AI in film and TV scripts has caused concern for human writers and other professionals in Hollywood.[00:08:43] Discussion about Marvel director Joe Russo's prediction of AI-generated movies in two years.[00:11:00] Runway, a company leading in text to video technology, which allows users to input text commands and get video. [00:15:30] AI studios are creating impressive work and have a higher potential of replacing jobs. For full show notes, head to YourEverydayAI.comSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info)

This is the Everyday AI Show, the everyday podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live in Adobe Firefly, the All In One Creative AI Studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. Is Hollywood scared of AI?

They might be. That's one of the things that we're going to talk about today in everyday AI, your daily live show, podcast, and newsletter where we break down everything that's happening in the world of AI for everyday people like you and me. So if you don't have hours to spend every day keeping up with what's happening in the industry. Don't worry. That's what we're doing. Give us 15 minutes and we're going to go over everything that is affecting you in the world of AI. So Brandon, before we get into it, we have our trusty co-host. Brandon, how you doing? I'm doing well. Hopefully everyone's having a good day so far.

Let's go. All right. So real quick, let's run down the news before we talk about if Hollywood is actually scared of AI. So the biggest one that probably came out yesterday, I'd say, is that the DeepMind CEO says that artificial general intelligence is years away. So let me tell you what deep mind is. DeepMind is essentially without getting into it, Google's division that is in charge of AI. We'll just say it that way. And what's artificial general intelligence? So yesterday on the show, we talked about what a large, like what a large language model is. So general intelligence is essentially when AI starts thinking on its own. And essentially the Google deep mind CEO said that could be years away. So, Brandon, what's your thought in these AI models, potentially in just years,

thinking on their own and not just on the model they're trained on? Yeah, I think this is, this is going to be huge. This is like that sci-fi futuristic way you think of when it comes to like robots or we're ruling the world. So yeah, I think we got a long ways to go just even talking about how we're implementing today's AI. So once we get it, get the general intelligence to come through, that'll be interesting. But I think that'll be a really big step, depending on where we are in the state of AI, either in the right direction or hopefully not in a bad direction. But, yeah, I honestly can't say what I think will happen, because I don't even know what

it's going to look like. But I think these next years will be super crucial to kind of see how we implement AI currently and how we decide to regulate in so many different fields. before we can kind of implement the general intelligence. So, yeah, it's going to be crazy. Yeah, and very related to that. So on yesterday's show, we talked about the White House's push to potentially regulate AI. So speaking of that, another new story relevant to that yesterday and to artificial general

intelligence is a new study from the Tech Oversight Project shows that 54% of voters want AI regulation. I think the language is they wanted, Congress to swiftly regulate AI. You know, Brandon, when we stack up this deep by news and seeing that poll, what are your thoughts like? Do you think that anything is actually going to happen, at least in the U.S. here, in terms of regulation?

I think over time, I don't know about like happening in the next couple months. I think it'll take, I mean, each individual company division career is so different and how they regulate it, everything from like use case to pay, like how are we implementing it. So I don't see it happening just as a general, I don't know, maybe a general use case in terms of regulation. But yeah, I don't know. Like I'm trying to think what could even be a general, I don't know, like what's a general rule that you can use as regulation? Because you have so many regulators in terms of like TV, you know, like obviously general corporate America. So it's like I don't even know. Yeah. That piece is hard. You know, it seems like what's the rest of the world done as well.

I feel the rest of the world has either, you know, banned it outright like, you know, Italy and some other European nations were doing, you know, a couple of weeks ago. Or they just overly censor it, you know, and that's kind of, that's been China's approach so far. So our last kind of news piece of the day is Slack GPT announced. I don't is I have to look at that's the actual name. If so, not very creative, but Slack GPT, for those of you that hear those pings going off in your ear all day, ping, ping, ping. So Slack GPT is working inside of the Slack app. It's a communication software. If you don't know it, I feel most people probably have heard of it. So it's helping you connect to other apps. It's summarizing, you know, long threads or long

messages within your Slack channels. and then also can help you draft emails. Brandon, are you going to be jumping on the Slack GPT trend anytime soon? No, I left Slack a while ago. I'm never going back to Slack. Well, I can't say that because you never know if it gets implemented somewhere that I have to use it. But like I'm, Slack is old news to me. Yeah, yeah.

If I've clearly rubbed off on Brandon, if you've talked to me or if you've seen anything, I post on LinkedIn. I'm not the biggest Slack fan, but we'll save that for another day. Regardless, I think it's interesting news because I think like the Snapchat piece, I think if anything, this is going to open up just for the everyday person interfacing with AI. And I think that's the more important thing to note. You know, as Microsoft starts to unveil their AI across all of their offerings, you know, the social media platforms that where it's going to, you know,

bring in the younger generation and Slack. I think it's pretty big news. So I am excited to see how that piece pans out. Okay, so now let's get back to our topic of the day. So is Hollywood scared of AI? It seems like the answer is absolutely. So if you haven't been following anything, there is a writer's strike going on right now in Hollywood. So essentially the Writers Guild of America is trying to restrict the use of artificial intelligence in writing film and television scripts. And it's actually AI is being used so many other places, right?

So even, you know, simple AI technologies to make actors, you know, look younger or, you know, even where, you know, groups, huge teams of CGI would be working on a project. Now with technology, it's really restrict or reducing the amount of people you need for a Hollywood production. So, you know, obviously the Hollywood studios want to be as profitable as possible. But the actual writers and other, you know, actually human beings in Hollywood are saying, hey, you're squeezing us out and AI's being used more and more.

Brandon, what does this mean? So I know, Brandon, you're a big movie guy. You follow film. Like, how is this going to pan out? I mean, this is huge. So this also happened in 2007 to 2008. And it lasted, started in November and it went all the way of 2007. And then it went all the way to February 2008.

If you go back and look at that time period, those movies are complete garbage just because studios, obviously we didn't have AI back then. So studios just were pulling random generic scripts out of anywhere and just putting anything they cut out. And so it was a bad, especially the movies following that time. time, so when they would have been made to, let's say, 2010 when they released. Um, yeah, that, that whole timeframe was just not good for movies. So that's what happened then. Now could be different. But one, obviously immediate impact, any, any films, TV shows, anything like that that's

currently filming are obviously just immediately stopped and won't continue until things get figured out. But as far as like the future of AI and its implementation, it's, I don't know, it's going to be interesting because writers are basically like, hey, insured. that we're going to be here forever and you're not going to replace us and of course you know the production studios and i was even thinking like who's even who's hollywood like who i don't know who the writers are striking to i know one of the places they were standing outside of was like netflix as an example but i don't even know who has to agree to this i'm sure there's some kind

of like producers guilds or something like that uh but yeah yeah i don't think they want to yeah i don't think they want to do that uh just because this is a powerful tool yeah so just just as a reminder, if you are tuning in live, feel free to drop us a comment on whatever platform you're watching on. We'll throw you in the conversation as well. If you're listening on the podcast, feel free to join us, you know, live on Monday. So, you know, getting back to this, Brandon, so, you know, one thing that I think is actually pretty interesting and very relevant. So talk a little bit about the, you know, we just talked a little bit about this pre-show. But this this Marvel news. So the Marvel director a couple weeks ago said he fully expects AI generated movies

within two years. That's Joe, Joe Russo. Yeah, Joe Russo, right. So if you're not a fan of Marvel, the Marvel franchise, like number one, why, they're amazing. I'm not even like a Marvel dork, but I think over the pandemic, it's like, how can you not just watch the Marvel movies, right? But, you know, these are some of the highest grossing movies in the history of Hollywood, in the history of moviemaking. So when Joe Rousseau says, he fully expects AI generated movies within two years, which again, I'm all for AI. I'm out here pushing. We're talking about it every day. I don't know if two years is realistic.

Maybe it is. But Brandon, like what does that even mean? Because as I start to think about it, like that's like a small brain explosion. for me. Yeah, it's crazy. Like, I was thinking about it too. It's like soon you're not going to need humans for like almost any part of the movie making process. Like music, we have that. Video, we have that. Obviously, text, we have that. So it's like what, you know, I think the biggest advancement would have to be on the video side because right now, you know, you can think of some examples like runway, that that's an application, that's text of video and that's obviously really limited with its

graphics, visuals, what it can do. So that's going to have to be the biggest jump probably. But I mean, in terms of music and the script, like, that's already there. So, I mean, if you look online now, you can find people that are posting scripts generated by AI, and they're pretty good. So, yeah, I think that's going to have to be what needs to change for that to happen in two years. Yeah.

So a great example here for those of you tuning in live, I'm going to share my screen here. And I'm going to try to describe it for those of you listening on the podcast. So Brandon just mentioned something called Runway, ML. So Runway, if you've heard of ChatGPT, what ChatGPT is for text and researching and now data, which will have to get into that another day. And then you have your images. So your AI image generators are your Dolly, your Mid-Journey. There's the stable diffusion technology.

So Runway is probably the company leading it. for what's called text to video, which it's actually that simple, right, where you can put in text commands and get video. So this went viral on Twitter and just across the internet last week. So to describe it to you, it's just a collection of text to video clips where someone puts together what might be considered a cheesy pizza commercial, pun totally intended. So, you know, if you're watching this, you can check it out.

but it's just a lot of a little creepy, but, you know, this is very early on. I think if you look at this in a couple of weeks or even a couple of months, the quality of this, you know, this to me looking at it aside from that last shot there where people's mouths are a little deformed, but, you know, if I'm from across the room, that looks like an 80s, 90s, you know, pizza commercial, right? Brandon, I mean, what are your thoughts on? I agree. Yeah, I remember seeing this. And I agree.

People are like, yeah, this is creepy. But, yeah, if you're like across the room or you're just casually hearing it, as most people tune out commercials, I feel like that's going to, it would pass. Like, if you're not paying attention, you wouldn't realize that this wasn't a real commercial. So, yeah, it's interesting. It definitely got the 90s feel with it as well. So they got that part. Yeah. So if you are listening on the podcast, make sure you subscribe to our newsletter, sign up at your.

everyday AI. We will link this video so you can watch it. Aside from the close-ups of people's faces, it's actually not bad. The actual product video of these ingredients that are on the screen, people cutting the pizza, even shots of people from further back, these aren't real people, right? These are all computer generated. And so when we talk about like a Hollywood strike, you know, again, this doesn't look that good, but the technology is very, very young. But in a year from now, this I think will be this technology will be hard to distinguish from real life so you can see why Hollywood actors or sorry like people in the screenwriting guild and you know producers videographers it's it's going to put a lot of pressure on them so so so we don't have a ton of time brandon but

give me give me your hot take how does this how does this pan out you know not just this strike But how do you just see this going in the film, the creative advertising industry? I mean, this is going to be huge. There's going to easily be, you know, companies that are created that are like, oh, we do solely like AI advertising for you. Or like, I wouldn't be surprised of a production studio came to rise in a few years. And all of their movies are AI generated. And I could see it starting as something like a YouTube channel before you know

that they're having movies in the theaters. So, like, I do think that's going to be one thing is, is AI-specific companies. And really, that kind of goes along with what else I think is going to happen, which is everyone just needs to adapt and learn how to use something like runway for riders. Like, I think personally, they should figure out with the producers, how to just work together using AI. I don't think the writers, they didn't say they want it gone outright completely. But for the most part, they just don't want it touching the,

their work, but I think they need to realize, hey, you're actually going to need to learn how to use it yourself so you can go to any kind of production company and maybe be the quickest amongst other riders because you're using AI or using like a chat GPT. So that's kind of my, my prediction. I think that will happen more quickly than maybe like a fully AI production company or movie studio. But I do think it'll happen soon. Yeah. So, you know, even to that point, Brandon, you know, I know those studios are already starting, right? Like they aren't full-fledged, but there's already, you know, studios,

you know, creative agencies that are just AI. And they're actually doing really impressive work. So here's kind of my take on this. And we'll wrap up with this. And I'll try to not be too long-winded. So I think if you look in the past, you know, technological revolution. So, you know, the internet, you know, computers, streaming, you know,

streaming video. I think those, you know, generally had a, you know, a one to one or a two to one implication on the economy on employees. So what that means is, you know, your video store employees, you know, it wasn't where everyone was wiped out and no jobs were created on the back end because of tech. So I think that for the most part, you know, maybe for every two employees, even a good, you know, with the internet or streaming or whatever you look at, you know, for every two employees, one new job was created or one to one. So, you know, I think that, you know, previous kind of tech booms really didn't disrupt the economy or the workforce. So I think one of the reasons why people really in the know, so you're people like the CEOs of Google, Microsoft, open AI, they keep

warning about AI that it's different. People keep likening it to, oh, the invention of the internet, the invention of streaming services, but it's not. And here's why. It's when you're looking, even at this specific use case, Hollywood, screenwriters, you're not looking at a two to one replacement. You are looking at a 10 to 1, at a 20 to 1, you know, and that's even counting and including any jobs that may be created on the back end in addition that did not exist before. So, right, we're not just saying, oh, there's 20 scriptwriters, you know, and there's only going to be, you know, one, you know, person doing scriptwriting with an AI tool. It's not like that because, yeah, there's going to be new tools and new softwares strictly for AI scriptwriting. So there will be a couple new jobs, I think, you know, that didn't exist before. But I still think you are looking at a multiple that's potentially scary of a 10 to 1, a 20 to 1 or more.

And I think that's why, you know, there's a lot of, you know, the CEOs of the biggest companies are warning about the economic shocks. So I try to wrap that in one minute. It clearly didn't work. So thank you for joining us. You've learned, hopefully, a little bit about what's going on in Hollywood with videos in the creative agencies. So now we want to help you leverage it, everyday people. So sign up for our newsletter, Your EverydayAI.com. We're going to have a new section today, really helping you leverage on the topic that we talked about.

So, you know, we're going to be linking some of the resources that we talked about, as well as even some tools that, you know, know, people in this industry are using already. So thank you very much for joining us. I'd say we'll see you tomorrow, but we'll see you Monday morning. So thank you for tuning in to every day AI, and we hope to see you back every day. Meet Firefly AI Assistant. Now live in Adobe Firefly, the Allman One Creative AI Studio.

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