Everyday AI Podcast – An AI and ChatGPT Podcast - EP 94: Boosting Sales with AI Tools - Personalization Tips for Success

Episode Date: September 5, 2023

Many people believe that AI removes the personal touch, but what if it could actually help us be more personal and make more sales? Today Jérémy Grandillon, Sales Expert and Owner of The Forge, joins us to break down valuable tips and actionable advice on using AI tools.Newsletter: Sign up for our free daily newsletterMore on this: Episode PageJoin the discussion: Ask Jérémy and Jordan questions about AI and salesUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: [e-mail] with Jordan on LinkedInTimestamps:[00:01:17] Daily AI news[00:03:26] About Jérémy and The Forge[00:07:10] Using AI to speed up repetitive tasks [00:10:20] How AI can boost sales[00:14:45] Tools for email and automation[00:17:15] Balancing tools and personal connection in sales[00:19:28] Jérémy's advice on personalized salesTopics Covered in This Episode:Primary topic: AI news- Discussion of Goldman Sachs' report on AI stock valuations- Mention of AI's impact on global economies, particularly in China- Announcement of x.ai's use of data from Twitter to train its modelsPrimary topic: Guest introduction- Introduction of Jeremy Grandillon, owner of the forge- Mention of his background in sales and his decision to start his own venture with the forgePrimary topic: Jeremy's experience with AI in sales- Discussion of initial hesitation towards AI, which then turned into recognition of its potential benefits- Mention of reducing time-consuming tasks in sales, particularly in copywriting and sales prospecting- Examples of AI tools like Chargebee and Claude for copywriting and data analysis for building ideal customer profilesOverall, the text covers the introduction to the Everyday AI podcast and episode, AI news updates, introduction of the guest Jeremy Grandillon, and a discussion on his experience with AI in sales, focusing on time-saving tasks and specific AI tools.Keywords:AI tools, personalization, sales, AI stocks, valuations, Goldman Sachs, AI news, economy, China, regulatory approval, large language models, innovation, x.ai, Twitter, Elon Musk, data scraping, data training, forge, knowledge, salespeople, business owner, venture, experience, buzz, repetitive tasks, personalize, sales prospecting, copywriting, Chargebee, Claude, templates, ICP, ideal customer profiles, CRM, common interestsSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info)

This is the Everyday AI Show, the everyday podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live in Adobe Firefly, the All In One Creative AI Studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. One of the knocks about AI is that it takes away the personal touch.

But what if you could use different AI tools to actually be more personal and to maybe make more sales? That's one of the things that we're going to be talking about today on everyday AI. Good morning. Good afternoon. Good evening. Wherever you're joining us from, my name's Jordan Wilson. I'm so excited to have you on. on today's show where we're going to talk about different AI tools for actually better

personalization and more sales. So what is everyday AI? Everyday AI is a daily live stream podcast in free daily newsletter, helping everyday people, like me, like you, helping us all better learn and leverage AI. So so much of that is cutting through the fluff. This is a live, unedited show. So this is real, right? here. So before we get down into the real of AI tools for better personalization and more sales,

let's talk about what's going on in the world of AI news. All right. So first, are AI stocks valued too high? Well, Goldman Sachs actually says that no, they aren't. It's Goldman Sachs just came out with a new report that said, yes, AI stock valuations are a bit high, but they're not excessive. They're actually kind of right on track. It's something that we've talked about a lot on the everyday AI show, just about how, especially here in the U.S., how different AI stocks are really helping just hold the economy up. So speaking of the economy, worldwide, AI is helping economies boom. And China is finally able to kind of ride this AI wave.

So after finally receiving a lot of needed regulatory approval, China is now being flooded with approved large language models hitting the market. So recently they just announced that more than 70 different AI models with billions of parameters have been released in China. So we've talked about a couple of them here on the show already, but I would be prepared to see a lot of new innovation and AI tools coming out of China now that a lot of these regulatory kind of steps have been met. Last but not least, X.AI is going to train

its model off of X. That's confusing. That's alphabet soup, right? So essentially this. Twitter, right? Elon Musk is launching, and will be launching, his new kind of large language model, X, AI, but kind of it was just recently announced

that they will be using models, or sorry, they will be using data from X, formerly known as Twitter to train its, models. So they are updating their terms of service to allow for that data scraping and data training. But enough, enough AI news. Let's talk about what y'all probably came here to listen or maybe why you clicked on this on the podcast. Let's talk about more sales because whether you're in marketing, sales or something else, so much of life is sales. So let's talk about how we can use AI to get more sales. So I'm very, very excited to have on the

program. Jeremy Grandiane, the owner of the forge. Jeremy, thanks for joining the show. Thank you for having me. Forge and everything you have going on here. Yeah, yeah. Actually, it's very fresh news for me because I've been head of sales for three years and it ended last week. So yeah, I'm launching my own thing, my own business and I named it the forge because the goal of it is to actually provide knowledge in sales and marketing and AI, obviously, to help people, business owner, funder, salespeople to actually forge their own growth. So yeah, that's the idea. All right. And thank you. Thank you, Jeremy, for sticking on as we dealt with some technical

difficulties. And thank you. Yeah, thank you everyone else in the audience who's still still sticking with us. So, you know, Val, Ahmed, Audrey, thank you all for joining. You know, Jeremy, maybe let's go a little bit into your background. So, you know, you're, we'll talk here in a minute about the forge and what that is, but you have a pretty large background in sales. So just let's quickly talk about that. And maybe also why you kind of decided to start your own venture as well with the forge. Yeah, yeah. Actually, I think I've, I've done everything possible. I made all the mistakes and I've tried everything, including AI, to make more sales. And I felt like, okay, it's no time for me to share it, share this knowledge, share this experience. And yeah, I wanted to do my own thing.

I've been, I wanted to do this for a long time. So yeah, now some did like a good time. And yeah, I felt ready. I feel like I have a lot of knowledge and experience to share. So yeah, here I have. So, you know, kind of when AI was first kind of making a splash, so to speak. I think a lot of people were hesitant to really give it a try or to put it to use, you know, in different aspects of business. You know, what about AI did you see and, you know, you saw, hey, in sales, this could actually help.

So what was it that kind of made you believe or, you know, kind of through your own experience? But talk us through what that was like when you were like, oh, no. sales can actually really benefit from AI. Yeah, yeah. Actually, funny, funny story. For the first month of this explosion of AI, I was like in the hesitant ones. And I was like, okay, what is this buzz?

It's just hype. But yeah, afterward, I took a look a bit closer in it. And yeah, I found that it would definitely help to reduce the time of repetitive tasks. So if there is any salespeople in the audience, they know that this is time consuming. You need to, if you want to do it well, you have to personalize everything.

I'm speaking more specifically about sales prospecting, but yeah, you need to personalize everything. And it's very time consuming and AI can just literally do more than the half of it. Yeah, let's talk about that because I know that probably a lot of people joining us live here on the show do have some experience in sales, but maybe Jeremy, for those that don't, let's kind of go through maybe what some of those more repetitive tasks are or some of those more time-consuming things. And then let's also talk about how AI can help specifically in those areas.

So whether it's a different tool, software, technique. But yeah, what are those more repetitive tasks? And then how can people use AI to help make it better? Yeah. I think the first, the obvious thing is about copyrighting when you are writing some offer when you are writing some messages, cold messages, warm messages. You want it to be properly written. So, chatypity or cloud, which is pretty good in copywriting, can really be helpful in

this and save you a lot of time making templates or just you can just draw. write a draft and put it in the tool and it would be better. So this is the first thing. I think it's really time saving. The second thing I see is in sales prospecting. There was a lot to say in here. Starting with ICP, ideal customer profiles. If you want to be efficient in sales,

you will have to target the right people for your offer. And building actually the ICP is not that easy. and AI can be really helpful. If you already have customers, you can just extract the data from your CRM, for example, and put it in a code interpreter in chatypte plus. And just ask what are the common interest of my customers, what are, I don't know, anything. You can ask, just give me 10 analysis of this data, and it would provide you something you will ever think about. So this is really super, super powerful.

If you don't have any customer yet, you can also use your gut, obviously. Try to make some research, but also use chatypch or any other chat on the other chat to craft your ICP. Like, okay, this is my offer. This is the value I want to share. Who is the perfect profile that I should target? And it will help you to craft your ICP. I think this is the first step, which is very important if you want to make some sales prospecting. And it's just super helpful.

Yeah. And I think even in my own experience, Jeremy, I've seen a lot of people in sales. It seems like using AI can be somewhat divisive because I think that there's people that have maybe been in sales for a very long time. and they say, hey, AI systems can't, you know, understand my customers like I can. Or they can't help me, you know, AI can't help write an email like I can because I've been in sales for, you know, multiple decades.

Not asking you to respond to that hypothetical, but if someone is kind of in that line of thinking, what advice or maybe even from your own experience, what would you offer to say, hey, actually AI is pretty good when it comes to sales. Yeah, I think the good thing in this, the right way to see it is you should see the AI tools, any AI tools, as an assistant, a super assistant actually. And these people, okay, I'm writing my own emails.

Yeah, they probably have, sometimes they have an assistant, a human assistant. And it can do the same, even more. So you can see it like this, and I think it would be super helpful. You can, in the sales world, as I said, you do a lot of repetitive tasks, and it's time-consuming, and sometimes you want to do more, but you can't because this is the end of the day. And your super assistant can do the repetitive task for you, and you can focus on what is very valuable in your job. So, yeah, I would say that to these people. Yeah. And just as a reminder, thank you all for still sticking with.

with us as we had some technical difficulties this morning. So if you do have questions for Jeremy, please go ahead and drop them in now as we go through them. So great question here from Brian, Jeremy. So Brian is asking, do you combine automation tools with AI and if so, how? Not yet. I've seen some stuff on this.

I think you can, for example, enrich your prospect your ICP lists with information based on, I don't know, LinkedIn or even Google or whatever. And I have a tool to share with this in this topic, but after. And yes, yes, you can boost it with automation, I think. But my advice in this would be before automate or even use AI, actually, in any field or any topic, you should first improve your. skills and your knowledge to master it because if you are doing the wrong thing and you automate it, you will just spread a mistake a lot. And this is kind of risky. So be sure to, yeah, do it in your

sandbox first, try a bit and then you can, you know, scale. Yeah. Ahmed, Ahmed here saying, you know, the advice is just try chat, GBT. You know, that's, it's actually like, it sounds funny. But you'd be surprised, I think, how many people still learn about chat GBT and they hear it and maybe they even talk about it, but they're not using it. So, Jeremy, I'm actually curious, what's, what's kind of the best way that you're using chat GBT? So you kind of, you know, gave an example of using the mode formerly called code interpreter. It's called something else now, but to use code interpreter to essentially, you know, crunch, you know, sales data. But what other kind of easy or practical ways are there for people to use chat GBT to improve their sales or marketing?

Yeah, I think to refine and improve their ICPs, it would be a good start. Just asking it, okay, here is my ICP, I'm setting this and this. What do you think? That would be a first step. would be interesting. You could also do the same thing with your current, you know, cold emailing or cold messages on LinkedIn sequences. You could say, okay, this one is performing that well. This other one is performing that well. Give me an analysis of this.

That would be helpful, I think. What else? You can improve your copywriting, of course. And then I have some insight, but it would involve code interpreter. So you tell me. Yeah, Val here with a great comment saying he uses chat GPT and his sales process to determine if certain customers really fit the ICP, which is a great use case. And then Audrey, all right, we got to ask this because Audrey, Audrey, thank you for joining us.

So Audrey's asking, do you know of any tools that are great for building an automated flow? We're waiting. I think you're teasing a couple. But, you know, what kind of tools might help with automation? And, you know, I know automation can be a tricky subject because not all platforms encourage it. But, you know, even just within marketing automation tools like Zapier, you know, web scraping. Jeremy, do you have any tools, you know, that you might be able to recommend whether they're more AI or more automation that can really help in the sales process? Okay, okay.

I will share some gems here. So, okay, when you are going to send your first email, your first messages, you want to create a good icebreaker. So I'm thinking of a tool named Human Linker, which is actually a Chrome extension, and it can strap data from LinkedIn. So you're going to your prospect LinkedIn page, and it will strap the information you need from it, but also add other information like, what kind of tone of voice I should use with this profile. Yeah, that's it. What are the latest news of the industry? What are the latest news of the company of this prospect, etc.

So this is really, really helpful. It will save you a lot of time to craft the right icebreakers. Then I'm using also sometimes another tool named Brose AI, which is an automation tool, actually, boosted with AI. And it allows you to monitor some information. Let's say, for example, you are selling something related to HR. You can just monitor a website of your target and see when they are recruiting. For example, if their HR page is changing.

So this is kind of helpful too. It can be, at least. Regarding automation, of course, you have to send these messages. You can send this email. So Lemlist is the first coming in my mind. It's also powered by AI. So this is kind of powerful. I think it's super helpful.

Yes. Yes, this one. We finally got a little bit out of you. We got a little bit out of you. You know, Audrey, Audrey had to pry a little bit there. But thank you, Jeremy, for for sharing some of your tools. So I guess I'll ask this.

So I think one thing, especially in sales and marketing, people sometimes always like to, you know, always find the next tool for this or tool for that. What's your best advice for people to balance between, you know, jumping all of these,

you know, jumping between all of these different softwares and all of these different, you know, SaaS products with still being able to keep in touch you know, with the person that they're maybe selling to. So how can people find that right balance, you know, between still using AI and saving time, but still really being in good connection with their customers

and with their pain points? How can people do that? Yeah, I think at some point it's always a human buying from another being human. So you need to maintain this relationship. This has to be true. This can be replaced by. AI. So you can automate with AI with tools all the process. You can be faster when crafting the messages, scraping the data to actually create open this conversation. But at some point,

you will have to take it manually because at the end, the final prospect, if you want him or her to become your client, a customer, they want to buy from you, not a robot. So I think that that could be a good, you know, trigger. Yeah, yeah, absolutely. So we've, we've been through a lot in this call, Jeremy. We've talked about different tools. We've talked about chat GPT. We've talked about trying to balance, you know, AI and automation with, you know,

keeping in close contact with what your customer actually wants. So what would be kind of your one takeaway for people or your one piece of advice? So if they've listened to you and if they feel excited about being able now to go tap into new tools or techniques, what's kind of that one piece of advice that you hope people can follow to have more personalized marketing and sales copy to help improve their business? I have two pieces of advice in this topic in this area. The first one is first do it manually. Just learn about it. Don't burn steps.

It's really important because I said it before, you will replicate a mistake probably. So first, master it. Master the knowledge master the process. And the second one is test. You won't find the right email sequence in the first time. You won't find the right script called call in the first time. So you have to iterate and be.

yeah, persistent. It's not an easy job. You will have a lot of no before you have a yes. So keep going. Yeah, that's that's that's a great point. You know, I think in sales and marketing, people can just be a little scared of of the nose. But you know, like Jeremy just said there, that's great advice. You're going to hear a lot of nose and see a lot of nose on your screen before you get that yes. So, so Jeremy, thank you so much for joining the everyday AI show, the live show. Because hey, as we saw, sometimes you get hiccups. But hey, thank you so much for joining and very excited for your new venture,

which we're going to be sharing about. So make sure you go to your EverydayAI.com. Sign up for the free daily newsletter. Jeremy's got some exciting things coming with his business that we'll be sharing about. So Jeremy, thank you again for joining us on the show. Thank you very much. Thank you. All right.

And hey, like I just said, thank you for sticking with us, even though we had a couple hiccups in there. and do please go to your everyday AI.com. We have a lot of other great live shows for you in store this week with hopefully fewer technical issues. So we hope to see you back then and every other day for everyday AI. Thanks y'all. Meet Firefly AI Assistant.

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