Everyday AI Podcast – An AI and ChatGPT Podcast - EP 99: AI and Marketing - A Freelancer's Secret Weapon

Episode Date: September 12, 2023

AI and marketing go hand in hand and can be a freelancer's greatest tool.  Even if you aren't a marketer or freelancer, everyone needs to do some aspect of marketing. Mike Forgie, a Freelance Marketing Specialist, joins us to share insights on how AI can level the playing field for freelancers and small businesses in the world of marketing.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Mike and Jordan questions about AI and marketingUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: [e-mail] with Jordan on LinkedInTimestamps:[00:01:20] Daily AI news[00:04:17] Mike Forgie and his freelancing career[00:06:20] Will AI search affect SEO?[00:09:18] How small businesses can use AI to compete[00:11:50] AI saves time in marketing[00:16:55] Using ChatGPT for marketing[00:22:55] AI tools for marketing[00:29:40] 19 SEO AI toolsTopics Covered in This Episode:1. Using AI as a freelancer2. How small businesses can leverage AI 3. Saving time on marketing with AI 3. AI tools for marketing and SEO Keywords:SEO, search engines, local algorithms, core algorithm, advertising, Facebook, Instagram, AI, specialists, domination, future, consulting, business owners, marketers, freelancer, white label, agencies, optimization, tools, copywriting, service pages, coupon code, agency focused on SEO, on-page optimization, off-page optimization, link building, workload, blogs, meta titles, meta descriptions.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist. 

This is the Everyday AI Show, the everyday podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live in Adobe Firefly, the all-in-one creative AI studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. AI in marketing is an intersection that you probably want to live at.

Even if you're not a marketer or a freelancer or anything like that, in the end, so many of us are responsible for doing some sort of marketing. And AI is an incredible tool that can help us all market better. That's one of the things that we're going to be talking about today on. Everyday AI. This is your daily live stream podcast and the free daily newsletter. Don't forget about that. Helping everyday people like you and me

not just learn what's going on in the world of AI because you can do that anywhere, but how we can actually leverage it. That's what it's all about. Everyday AI. We bring on guests who are very knowledgeable in their fields and they spill their secrets for you. So we can all take those things and

help grow our companies, grow our career. So before we talk about that, let's first recap the AI news, something we do every single day. And again, if you're joining us for the first time, we do this Monday through Friday, 7.30 a.m. Central Standard Time and put it out on the podcast in the newsletter shortly thereafter. But let's start off with this story. Strange one, but AI is coming to your mouth. It's, it's, so taste buds, your taste buds to be specific. So AI and Coca-Cola have kind of teamed up, or Coca-Cola is using AI. And their recent collab with Street Rare

Street Rare brand ambush. So Coca-Cola, they use AI to help determine the flavor and packaging of this beverage. And they're selling this Coca-Cola Y-3,000 limited edition beverage that's allegedly supposed to taste like the future, whatever that means. So yeah, more on that in the newsletter if you're interested. Next, the U.S. Senate is trying to tackle AI regulation again. Didn't go so well the first time around. Essentially, you know, big tech companies signed a little letter to sell.

self-regulate themselves, but now a bipartisan group of U.S. senators have proposed a one-page legislative framework for regulating AI. And also, Senate Majority Leader Chuck Schumer is holding an AI Insight Forum where all 100 U.S. senators will hear from tech and AI leaders. So interesting to see what comes out of that. Hot take, I don't think any real legislation is going to be coming to regulating generative AI. It's, I think right now, it's way too important for the U.S. economy. So I don't really see anything too restrictive or prohibitive. Last but not least, will AI be able to predict crime?

Well, maybe. And a lot of companies don't like that. So a tech company called Voyager Lab, a recent report is showing kind of a ongoing feud between Voyager Lab, which is using social media posts. It says that they can use their AI algorithm and social media posts to help predict who may be committing crimes based on their social media activity. And there's currently a new lawsuit between Meta and Voyager Labs doing to, and Voyager due to what Meta is saying, improper scraping data.

Wow. A lot going on. And also, hey, before I bring on our guest for today, real quick, I just want to mention, it's a really cool, I think, milestone here, because we're here. hitting our 100th episode tomorrow. Wild. Time flies when generative AI is coming so quickly, right? It seems like we just started this yesterday.

So I wanted to first thank you all for your support, but also invite you. So if you're listening to this on the podcast, there will be a link, but invite you to the live stream tomorrow. We're going to be doing hopefully a real fun recap of some of our favorite episodes, some of our favorite moments. I'm going to come in with hotter takes than I've ever had before. And we're also going to be doing some secret giveaways. So I hope you can tune in for that.

But you tuned in today to talk about freelance marketing. So let's not delay it any longer because our guests, I'm very excited to have Mike Forgey, a freelance local marketing specialist to join the show. Mike, thank you so much for joining. I'm super soaked to be here. And also, thank you. That was probably one of my most long-winded intros ever. But luckily, you know, Mike, you've.

You're in the comments all the time, and he's always helping people, you know, as we're talking about things. So I love it when we can get people who are, you know, participating in the everyday AI community to come on the show. So first, Mike, just tell everyone a little bit about what does that mean, like a local marketing specialist. So tell people kind of what it is you do and kind of how you're starting to use AI to help do that. Sure. So I've been a freelancer for I'm well over a decade officially. I think that's where my LLC started was like a decade ago. And I focused on mainly local businesses, auto dealers, dentists, things like that,

helping them with anything digital marketing. And as I went through the whole like social media marketing agency type stuff, I ended up just really focusing on the Google like algorithms, search engines, which I like to call buyer intent marketing where people say, I need this thing and you need to show up there as the business. So local ended up being really beneficial for me. National, I do national. I have a few national clients, but I really enjoy helping people who have a local business, whether it's service providers, like landscapers, home builders, things like that, or if it's like retail or like dentists, places where people go to. So I focus on those mainly. And the goal is basically whenever someone says like, I need this,

I want my clients to be the top ones that are offering that service. No, yeah, absolutely. And one thing, I'm going to go straight into hot take. Hot take mode, Mike. We're going to take this in another direction. Because speaking of local marketing, I think that's one of the few areas when it comes to search engine optimization or for local, for even just business discovery,

I think it's one area that's not going to change too much, you know, because you have companies like Microsoft and Google, moving more into this generative or AI-powered search. But I think local marketing and local business discovery isn't going to change very much as much as other, you know, product services. What's your take on that?

And how do you see just the local marketing industry, you know, changing or not changing with generative AI? One is that I've been told SEO is dead since I started search engine optimization. As long as there's a little search bar somewhere, that's a search engine. So I'm not worried about it at all. I can go from YouTube to any social media. So if you're just optimizing for any search engine, just how you tweak it. For local, the local algorithm is usually a little bit behind or a lot of it behind.

core algorithm. So that's going to be pretty beneficial. It's usually the underdog. The people that are smaller and want to put in the work will win those. Because you want to get that Google map. You have a physical entity, you're going to, or like an actual physical position, you're going to enter that. What I do find is like what happened with Facebook and Instagram advertising is I

think a lot of people are going to enter it and try doing things without, without really understanding the core principle of it, which is one of the reasons why, like, AI did take off. You could do things very easily. It's very easy to start putting things together. But without understanding the core of it, you're not going to know what to do next. And that's where I think the specialist, people who are like,

okay, maybe SEO is dead. It's like, okay, yeah, you say that because you're only putting in a little bit of effort. And then there's the guy that's going to go in and be like, well, I know AI for SEO and I'm going to dominate. they start a very small, small agency and start dominating with it. So I think that's where it's going is just learning how to use it. Yeah.

And learning how to use it seems like a tall task, right? But that's what we're here for today. And actually, thank you for everyone else joining us. So, you know, Cecilia here with the comment, you know, joining from Chicago, grateful to be a part of the learning community. Blair, thank you for joining. She's saying as a freelancer, very excited to hear this one. Audrey, former guest, Audrey, thanks for coming on. saying Mike is a super cool dude.

With also super great hair, by the way, if you're not joining us live, you know, Mike's got some great hair and as someone that would want long hair, you know, I'm a little jealous. Brian saying shop local, shop small is what drives local economies. Let's even go there, Mike, because I'm very interested in your take. Because I think sometimes the smallest of businesses might have found it difficult, you know, to compete. You know, if you're a small, you know, shop that is, you know, sells kind of like Etsy-esque products or, you know, there's so many small niche local businesses.

And I think for, you know, a decade plus, it's been hard for them because it can be expensive. So could you just talk about how, you know, AI can kind of help level the playing field, not just for, you know, freelancers, you know, marketing freelancers, but also for small businesses. Adobe just introduced an entirely new way to create, bringing the power and precision of its creative suite into one conversational experience. Meet Firefly AI Assistant, now live in the Adobe Firefly app, the All In One Creative AI Studio. Powered by Adobe's Creative Agent, Firefly AI Assistant lets you start with your vision, just

describe what you want, and shape the outcome as it takes form with the Assistant. The Assistant orchestrates multi-step workflows, drawing on 60-plus pro-grade tools across Adobe Creative Cloud apps, including Photoshop, Illustrator, Premier, Lightroom Express, and more to help bring your ideas to life. You can also get started with creative skills, a growing library of pre-built workflows for common creative tasks, like batch editing photos, creating mood boards, portrait retouching, and creating social variations. Every step the assistant takes is visible, so you can refine, redirect, or take over at any time. You stay in the driver's seat as the creative director. Adobe Firefly AI assistant now in public beta. See it today at Firefly.

dot adobe.com. Small businesses are absolutely awesome. I actually did a test with a real estate agent. Zillow, Trulia, all those are obviously the, they are the mech of the people that you want to beat. And our goal was to dominate a local area, but we chose something specific, which was homes for adult communities, 55 plus. Our goal was to be the best resource for that and then support it. well his budget's small he's a single agent i ended up ranking him with using his service pages used ai to find out everything that google liked on anything that was ranking number one and actually i have a free training on all this for you guys so it's going to be awesome um he so we did that and then i supported it with blogs written by ai now the difference is what i i like to explain is these

blogs, they are not going to be your, you know, your memoir. These are made for information purposes. These are semantic related content, which means it's the content related to the subject that you're talking about. So, you know, if we're talking about 55 plus homes, it's what to do in a 55 plus community, what to expect, what to expect from an HOA. Now that seems generic, but HOAs can go to condos, can go to townhouses, things like that, be specifically linked to these pages, all created an internal linking thing. And I did this all with AI. And I'd say maybe at the most five prompts, at the most.

So these things, once you learn how to use them, you can make that you could scale very quickly. Yeah. And yeah, Mike did mention some free stuff. And Harold says free stuff. Awesome. Yeah. So make sure you stick around to the end. Mike's going to tell you guys about that.

And then we're going to have it in the newsletter as well. So check the. the show notes, if you're not signed up for the newsletter, make sure you go do that. One thing, you know, Mike, you were kind of describing the approach. And, you know, I also have a, you know, boutique digital strategy company. And we've been doing, you know, SEO and advertising and all these things for clients for a long time. So talk a little bit about just some of those manual processes that are involved in marketing

and how generative AI tools are changing this. So yeah, just talk a little bit about just the sheer time savings that using generative AI correctly can give to someone, you know, if they're in marketing, just period. This is a, this is huge because as a freelancer, I've done the agency thing where I've scaled way bigger than what I've ever wanted to. And it just basically imploded on me. I don't like getting my time monopolized by things that like I'm sitting there all day at the computer. I'm very much a, I'd say like the free spirit type. I like to roam around. I like to visit my clients across the country.

So like I like to road trip. So AI actually helped me monitor and implement things much faster. So for example, I have a client that, oh, they talk about it. I have a client that's smaller. They're on the small end, there's a smaller budget. And I'm able to help them by setting up AI to monitor and, tweak their Google ads as we're going. And this is just, it's just like a simple, I got to write a couple headlines, and I actually

use chat GPT to tweak some of those headlines and customize them. Then I just, you know, put them in my software. I'm like, all right, here's my budget. And then I get fed back that. Now I can take that and customize it. It helps me launch them very quickly. Whereas like Google ads, I don't know if anyone knows. It's like, sit there, set up a campaign, set up the budget, set up the time.

And you still do that stuff, but the AI, like, ask the questions rather than being like, welcome to this forum that you don't know how to do. And once you set it up once, it kind of, everything's already connected. So that cut time very quickly. So where I would spend, you know, if I want to spend a few hours on a client, that time is my money. But with these people, it's like, hey, I could help you because AI is going to feed me back to this stuff. So I know it's a little long-winded. I hope to answer the question there that just cuts my time. But it's like, yeah.

Okay. Yeah. And with that, you know, Mike, I'm curious because I've heard this from a lot of different people, actually, that, you know, marketing or, you know, especially as a freelancer, as a small business owner. But I think marketing in general can, it can be a lot, right? And it can wear on you because you have, you know, new tasks and new responsibilities. as the industry innovates and changes.

How would you say AI has changed your approach or attitude? Because I've heard from other people that AI has completely kind of reinvigorated how they approach marketing. What's your take on that? And how has AI changed your attitude or your just kind of how you look at marketing? Definitely sparked it up in me again. doing, you know, doing ads and SEO when you write as many blogs and service pages and medit titles and descriptions.

At one point, I was doing meta titles and descriptions for 70 page websites by hand and then writing about, I think, like, upwards of 50 blogs in a week and just burning out. That's why I ended up becoming a freelancer. I couldn't do that at an agency anymore. I was like, all right, cool. Like I could scale down. I could do like whatever, like write a good blog. And then, you know, after a while, you get tired of writing about the same thing.

And you're, you get like anything else. When you know what you know, you start focusing on what you know. If you know about, you know, it's a home builder, you're going to keep writing about like custom construction and new flooring and stuff like that. But now I can ask AI like, hey man, like, give me more ideas. And they're like, what are people actually looking for? Which, you know, the research as a freelancer, you're doing this as a one person army. Your research, tweak, put your spin on it. That's how you become unique.

And that's how you make a client unique is, I've researched this. I put our spin on it. And now we're a unique company with a unique view. I can actually put that into AI and be like, this is who we are. Help me create some more content on it. So I don't have to. It's almost like talking to someone. being like, let's brainstorm, but you're giving me everything that I need, almost the end product,

like 85% of the end product because we're just chatting. Yeah, and Mike, you brought up such an important point there. But I think there's a very, a very commonly mistaken school of thought out there. When it comes to tools like chat GPT, you know, people think, you know, you can copy and paste something and you're going to get gold on the other side. But you just brought up a great tip. You are talking, you know, with presumably, I think you're talking about chat GPT there, but you're talking to chat GPT like a person, which I think is what smart marketers do. Talk a little bit about your process using just chat GPT because I think there's also, you know, another comment

here, you know, Brian's asking even what plugins you use, but just talk about how you use chat G-P-T and maybe some of your kind of secrets that you've learned over time that you can share with others? I love AI PRM only because it'll spit out something generic and then I take it from there. So I don't need, I'm very, which I'd say it's a benefit and also like a burden is I'm very independent, I've always been like that. I like to take something someone gives me and change it. So, like, I've used the paid version of chat GPT and I use the free version, depending

on what I want to do. Like, I will go to the free version and be like, AIPRM, spit me out. Like, you know, I'll use the Google ads headlines and descriptions. Like, I did that this morning. And I was like, now give me other basically variations of what I'm already saying. And that just pushes everything. everything out. The other one, I do use Claude as well. It's gotten really good at creating small blog posts. Same thing is like I ask for semantic related content. And then I go,

all right, so can you create me like so the smaller version rather than like getting you guys into like my whole process. I'll be like, give me 10 semantic related blog post topics for XYZ. And then it'll give me all them and I'll think, I like these ones. Write me a blog post. And if it's really good, I'll just be like, write me a blog post for, you know, number one. Or I'll go write me a blog post and I'll take what they gave me and elaborate to get what I want. So it's almost like, if you were an SEO specialist, I would be like, you know, Jordan, what are like good semantic related topics? And you'd be like, Mike, like this, this, this and this. And I like, dude, like, I like that one.

Can you, can you give me like a draft on that? And you're like, yeah. So rather I mean that informal, but that's basically what you're doing. He's like, can you give me a draft on that? Not like, can you give me the best polished version of something that's ever going to be ever perfect? And it's like, hey, man, give me that. And then I'll work on it. And you just have to expect that.

Like it just wants to help you. Yeah. Yeah. And like, like Audrey just said, it's a hybrid model. You know, I think the best relationship with generative AI is a lot of human input on the front end and a lot of back and forth. Right. We have a lot of questions about plug-in. So before we transition, because I want to get into other things, Maybrit asking,

some of your favorite plugins. I think, you know, Brian was mentioning plugins. What what plugins are you are you using consistently in chat GPT and maybe that marketers or small business owners could also take advantage of? I'm not using any, man. Honestly, I'm waiting for your PPP course. I started using them and then I started breaking things. Like I was like, wait, now I have to choose three and I started this and I was like if I'm going to do this I'm going to do it like in a focused effort and I look at this as like a minimal viable product my minimal viable product and it's it's because I don't need full AI to do everything for me I like I said I like to touch I like to feel everything as the freelancer I'm a little different where I'm not like focusing on a team so when I talk to a client I have to be

in the know of everything so like AI it's like I could easily like start doing these plugins and then outsource it and do stuff like that. That's the slippery slope that I see myself waiting into. The ones I was most interested in are anything that connects to the internet right now because it's like when you're like the free version, you're sitting there and you're like, oh my God, like now I'm going to like figure this out. But I also found that one thing that benefited was rather than having it scrape something, I like to choose what I want it to scrape and then put it in there.

almost like getting a little more accustomed. So I'm a little bit of a niche right now of doing that. I know I am going to be investing a lot of time into plugins. But again, like one person, I'm not going to go and be like, oh, let me, I tried it. I'm not going to curse. No, no. That makes sense. The adding into the plugins.

And I was like, I'm going to mess this up. And then I joined your free course. And then I saw the PPP. And I was like, when I have time to dedicate all this time to Jordan, go on me. There we go. I promise you all, I didn't, I didn't pay, pay Mike to promote the course. But since he brought it up, just type, type PPP in the comments or, you know, if you're listening on the podcast, there's always an email, my LinkedIn, just, you know, just send me a message. I'll send you info to the free prime prompt and polish course. That's a big part of freelancing, by the way,

is find someone that already knows what they're doing and learn from them rather than being like, Like I am a hardheaded. I need to learn this. But over the years, I'm like, I don't need to be the guy from the ground up. I need to like learn from someone like Jordan. And then if anyone ever asked me, like, how do you know all this stuff? Like learn from a specialist because that's what I do. I find people who are good at what they do.

And then I help out. That's a smart approach. It's a smart approach to everything, right? Is finding someone smarter than you in every aspect in bringing them in? Because then that makes, that elevates, you know, your own knowledge. or your, you know, your companies as well. So a lot, even more questions. So Joe is asking Joe, thanks for joining the show.

Joe's asking what other AI software do you use? I saw this one. I'm like, let me save this for the end because I know that, you know, Mike has a lot of good resources, a lot of different generative AI tools that he's using. So maybe highlight, you know, two or three of your favorites, Mike. All right. So we've talked about this one.

I think in like last classes, some people don't like it. I love it is phrase, but I use it for specific reasons, which is phrase will, you want to rank a service page, you type in your keyword, it goes and finds all the top results, all the headlines. So the headlines are the thing that Google's searching for. And basically it's going like, hey, H1, H2, HZ, those are big, the big headlines. And you can take all of your competitors headlines, the ones that Google's like, these are the best ones. this is how I want you to structure your page. You could take all of those.

And then you can ask it to create prompts for writing. So if you have a writer, you can do that. Or you can have the AI create you a draft based on all those headlines. What took me hours and hours and hours and hours of research takes me like click, let it do its thing and then walk away. and then find the next one, click, let it do its day, and then walk going and go, oh, cool, look, I have this draft. I can hack this out. Sorry, my computer's moving. My dog has now decided to just, like, run into the desk.

Hey, we like four-legged friends on the show. Phrase is definitely one. I love chat, GPT. Like I said, AI, PRM. I think that's a very good one. It's a free resource. I believe they have, like, a paid version, but you can use the free stuff. Then, hey, stop it.

then it's a i like claude i like messing with claude i think it's a new one not a new one it's like an underdog and what's out there um i stopped liking a lot of the a i writers mainly because i was getting a lot of the same content and human i know that there's the the human like content is it's a audrey and i actually audrey i hope your flight didn't get canceled i hope that you're you're here because you know you're you're lucky enough to be here but we did one on the human-like content and AI readership. Now, Google does not care if you use AI as long as it's high-quality content. They care about quality, and I want this, like, this is something for all small business

owners, things that you can understand. Google is not in the business of advertising. Google is in the information business, which is give the best information. That's how you beat places like Zillow. You are the best resource for all of the information for that niche. That's a huge thing. and AI will help you get all that information if you just ask. So phrase,

Claude, I will admittedly say I use AI for connections and requests because I want you touch base. So I will touch base with a lot of my connections in different social media. Just because I don't have the time. I don't want to hire a marketing specialist. I want to have someone just go,

hey, how are you? What are you up to? Boom. And then if you answer back, we start a conversation. If not, it's like, hey, I know that's a good, someone that's not really active on social media. That's fine. I don't think there's any problem with that. I think it's authentic.

And you're like, I want you be connecting with my audience. When they connect back with you and you connect, that's huge. So I've used closely. I don't know if you've used that. That one's for LinkedIn. Usually it's just, hey, how are you? Or if I have an article I'm writing, like I need some special, like unique information, something like, hey, I'm writing an article on this.

I actually just did one on yacht problems, which is like basically a joke. Like I asked them like, hey, what's problems that yacht owners have? Because, you know, we all focus on our problems and things like that. These people have problems. You can solve them and make money. They have more money than you. They have money to want those problems to be solved. What's their problems?

And that's how to kind of think of like, hey, I want a side business. Maybe it's something like that. That's a big one. Man, I can't even think, oh, Otter. I just downloaded Otter, A.I., which is, I highly suggest everyone records their first meeting with a client or first introduction meeting. And when you start talking business, because they are going to say, oh, you promise this. And you can be like, bam, it's in my recording. It says in this transcript, I did not say that I was going to get you 10 leads in 10 days.

You know, it's like I said this. Here's the recording of it. Good one. Yeah. Huge. Yeah. And sorry, I've been distracted, Mike, because I've just been thinking about yacht problems. You know, I'm like, oh, I want, I want yacht problems.

It was really fun to write. I'm, I guess a lot of freelancers are, are. we look at ourselves like, I could always be better. I could always be better. And I'm like, man, like, man, I could be better. How do I figure it sounds? Like, well, these people have yachts.

Like, why don't I just ask them? Like, who are they going to say? No? Like, you just get over that. And that was one of us like, I'm going to ask yacht brokers, all things like that. Like, hey, what's wrong with it? Like, what problems they have?

And then if you had someone like me just going, hey, man, like you said your biggest thing is finding, you know, slips in Florida, finding slips all on the East Coast. Well, what if I mapped out and what if I found a way to use chat GPT, like, you know, or I'll just be a business, find out how to get a map of every slip up and down the East Coast and then find out how to tap into what ones are open. Then you have always open slips.

And that could be alwaysopenslips.com. But that's like, that's what I like to look at. And that's how I try to think and pivot. Like, how do you use AI for that? It's like, oh, what are a problem? I could ask AI, what's the main problems? But you might actually be pulling my blog post now. Yeah, I love it.

And you know, Mike, there are so many problems you can solve with AI tools. There's there's so many different softwares. And I feel it can be a little overwhelming, a little overwhelming at times, right? Like even what Blair just said that there are so many AI tools. it's hard to know which ones will be best. But you actually put together something to help everyone out there, kind of help make sense of everything that's going on. A little offer that you put together.

Hey, someone said they like free. But why don't you just shout that out? We appreciate you putting it together. But just go ahead and let people know. And we'll share more about it in the newsletter. Yeah. So I do a lot of consulting for other business owners, but other marketers.

I do a lot of consulting. I also, as a freelancer, I'm also a white labeler, so you'll see me in other people's agencies. When I consult for anyone, I am always suggesting tools. So I started putting them in Excel sheets. So it's like, hey, you need this. I click and I go over. So for everyone here, I put together a free guide of, I said 19-ish tools for SEO to optimize your website. Some of these are also beyond if you're not into SEO, like Blair's a copy.

Copywriter, I believe. These are how to make those service pages. And as a bonus in there, I have a video of how to use these tools to write the service pages, then write the supporting blogs, things like that, on the minimal viable product, like what I talked about before. So usually it's like paid for like the full, full PDF, but I created a coupon code that's thank you, Jordan, just all one word. We'll put it in the newsletter so that we're not like spamming, doing stuff like that.

It's thank you, Jordan. You get access to like 19 tools and it literally says, to do this, use this tool, to do this. So technically, if any of you guys wanted to get into SEO with AI, you could start an agency like tomorrow doing SEO with AI and like, well, I've optimized your on page, off page, started link building doing all this. Boom, you could do just rinse and repeat over and over again. Yeah. So thank you, Mike. Like, I'm going to say that. The code is thank you, Jordan.

I'm going to say thank you, Mike, for putting that together because as someone that's been, you know, in different marketing and communications field for 20 years, Mike sent me the list and I'm like, yep, this is good stuff. This is good stuff. So make sure to check that out. Go and if you haven't already, please go to your everyday AI.com. Sign it for that newsletter so you can get access to that. Mike, we covered literally so much of everything using generative AI, how marketing is changing,

some of your favorite, you know, tips and, you know, tools that you use. Any one last piece of advice as we wrap up this amazing episode on AI and marketing? Is that my favorite? I've been saying this for like ever. Just you're not going to break the Internet and you're not going to break AI. Play with it as much as possible. Just like go in there, mess it up. Like I said, I tried the prompts.

I was like, I got enough to prompts the plugins. I got too overwhelmed. It was also when I was trying to do a hundred different things. I was really into learning all AI. Like, break it and then back off. And if the worst case scenario cost you a couple of bucks, like to invest in something, I mean, you're investing in yourself. You're not like buying something you don't need.

It's something that's going to help you learn. So get in there, break it and use people like Jordan. Use anyone that's like a makeshift mentor. Follow these people. They know more than you admit it. Like I said, the PPP course, I'll shout it out because you're doing something awesome. It's free. It's awesome.

Do it. Do I put the time to the side. And don't be shy to talk to random people. No one's like I mean. No one's that mean. Let's put it that way. And if they are, then don't talk to them. Love it.

Yeah. Again, such great advice is just tapping into the knowledge of others. So, hey, even as a reminder of that, tomorrow is our 100 episode. I hope you all can join. Yeah, I hope you all can join. It's going to be fun. May Britt saying 100 episodes, such a milestone. Monica saying congrats. So I hope you all can join tomorrow for an 100th episode.

We're going to be highlighting, like what Mike said, we're going to be highlighting some of my favorite episodes, some very smart people that gave some great advice. So if you don't have, you know, 50 hours to go back and listen to 100 episodes, tune in tomorrow. We're going to go over some of the highlights. Mike, again, thank you for joining. And we hope to see everyone back tomorrow and every day on Everyday AI. Thanks, y'all. Meet Firefly AI Assistant. Now live in Adobe Firefly, the Allman One Creative AI Studio.

Just describe what you want to create in your own words and the assistant handles the rest, orchestrating multi-step workflows across Adobe Creative Cloud apps, including Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome while the assistant accelerates execution. Stand control with the ability to step in and refine at any time. See it today at firefly.adobie.com. And that's a wrap for today's edition of Everyday AI. Thanks for joining us.

If you enjoyed this episode, please subscribe and leave us a rating. It helps keep us going. For a little more AI magic, visit Your EverydayAI.com and sign up to our daily newsletter so you don't get left behind. Go break some barriers and we'll see you next time.