Everything Everywhere Daily: History, Science, Geography & More - The Greatest Thing Since Sliced Bread

Episode Date: July 8, 2020

You probably heard the expression that something is “the greatest thing since sliced bread”. Well did you ever wonder what the greatest thing was before sliced bread? Or why we measure greatness in terms of sliced bread? Well, there's an answer to these questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

You've probably heard the expression that something is the greatest thing since sliced bread. Well, did you ever wonder what the greatest thing was before sliced bread or why we measure greatness in terms of sliced bread? Well, there is an answer to these questions. Learn more about why sliced bread is so freaking amazing on this episode of Everything Everywhere Daily. What if your perceptions about the past were wrong? ThruLine is a podcast that takes you back in time to uncover the parts of the story

that may have gone unnoticed. It effectively turned day into night. And how it shaped the world now. Time travel with us every week on the Thurline podcast from NPR. This episode is brought to you by the Travel Photography Academy. Have you ever been on a trip and wondered why your photos don't turn out like the images you see in travel magazines? If you're going to spend thousands of dollars on a trip and hundreds to thousands of dollars on a camera, you owe it to yourself to get the highest quality images from your trip.

That's why I created the Travel Photography Academy. I set out to travel around the world in 2007 with an expensive camera, and I had no idea how to use it. As I traveled around the world, I taught myself the art of travel photography, eventually mastering it to a point where I was named Travel Photographer the Year three times in North America. The Travel Photography Academy is an online course that teaches you everything you need to know to master your camera and to take better photos on your next trip.

To improve your photography and to get better images on your next trip, visit Travel Photography Academy.com or click in the link in the show notes. Humans have been baking bread for well over 14,000 years. The earliest evidence of human bread making was charred crumbs found in 2018 in the Black Desert of Jordan, and it indicates that people there were making a type of flat bread that was probably eaten with meat, the world's first sandwich. Bread became the staple product of many civilizations in Asia, Europe, and Africa. Africa. Bread and circuses were the staple of ancient Rome, and it was how many emperors were

able to stay in power. Bread has been called the staff of life, and it plays a central role in the rights of many Christian churches. When we dine with someone, we say we're breaking bread with them. Suffice it to say that bread has been really important to human civilization. For millennia, humans made loaves of bread by hand, and humans usually ate reasonably fresh bread on the day it was made. And for as long as humans have been eating bread, we have probably been slicing bread or at least cutting it with a knife, waiting patiently for the day to arrive when humanity would be freed of the horrible burden of having to slice bread by hand. Creating an industrialized way to slice bread and to sell it is much more difficult than you might think.

Cutting bread isn't like cutting wood. Simply applying sharp blades to bread will usually squish it because the bread is so soft. Once the bread is cut, you have to keep the entire loaf together, or else you just have a bunch of loose bread slices flopping around, which can easily disrupt a bread assembly line. The arrival of pre-slice bread arrived in July 1928 in the small town of Chilicothe, Missouri. After several failed attempts, and losing his original blueprints in a fire, an inventor by the name of Otto Frederick Rowetter, grader device that would cleanly cut a loaf of bread into slices of equal thickness. Originally trained as a jeweler, Roeweetter did extensive market research for years, sure that sliced bread would be a hit and it would make him rich. The invention did

get a lot of attention at first. Upon its release, the new sliced bread was a front-page story in the local Constitution Tribune. The paper reported that, so neat and precise are the slices, and so definitely better than anyone could possibly slice by hand with a bread knife, that one realizes instantly that here is a refinement that will receive a hearty and permanent welcome. Success didn't happen right away, however, sliced bread wasn't considered the greatest thing immediately. One problem that sliced bread had is that it went stale faster, because each slice was exposed to the air, the entire loaf could dry out quickly. Also, people just ascetically didn't think that a loaf of sliced bread looked very good compared to what they were used to.

The loaves tended to slump and people said it looked sloppy. Rollwitter developed seven patents between the years 1927 and 1936, all dedicated to bread slicing. After further refinements in the process, Roelwetter eventually sold the bread cutting machines to the Continental baking company in New York City. They used the bread cutting machines on their signature line of bread, they called Wonder Bread. It was then that sliced bread really took off. Slice bread took less time to prepare. Thinner, more uniform slices made it easier to toast,

and the sale of pop-up toasters took off as a result. It was the popularity of sliced bread, which made peanut butter and jelly take off in the United States, as it allowed children to easily make their own sandwiches without having to use a knife. By 1933, just five years after it was introduced in Chilicothe, Missouri, 80% of all bread sold in the United States was sliced. In the United Kingdom, the first bread slicing machines were first installed in 1937 at the Wonderloaf Bakery in Tottingham, England,

and sliced bread accounted for 80% of bread sales there by 1950. There was one setback in the history of sliced bread, and that occurred in 1943 during World War II. U.S. Secretary of Agriculture, Claude Wickard, placed a nationwide ban on sliced bread. The intent was to save metal and wax paper, which was used in the production of sliced bread for the war effort. There was a strong nationwide backlash to the sliced bread ban, and it was quickly reversed in only three months. This brief history of sliced bread is fascinating, but it really doesn't answer the question why we use the phrase the greatest thing since sliced bread. In doing research for this episode, I couldn't find anyone who could give a clear answer. There were several companies in the 1930s and 1940s, which touted improvements to their bread,

by saying it was the greatest advancement in baking since sliced bread. These improvements were often in the form of packaging, vitamin fortification, and changes in the size of slices. A more general use of the term started to appear in the 1950s. In 1951, American journalist Dorothy Killigan, writing for the New York Journal American, reported that English actor Stuart Granger is the greatest thing since sliced bread.

In 1952, comedian Red Skeleton said in an interview, don't worry about television, it's the greatest thing since sliced bread. So it seems that comparing things to sliced bread was just something that happened organically over time. And that leaves us with one final question. What was the greatest thing before sliced bread? Well, we actually have an answer to that.

It was given in the July 6th, 1928 edition of the Chilicothe Constitution Tribune, which I mentioned earlier. In the article, announcing sliced bread to the world, they said, and I quote, that sliced bread was the greatest step forward in the baking industry since bread was wrapped. This is a brand new podcast, and as such, it can really use your support.

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