Everything Is Content - Everything in Conversation : Is underconsumption core a fad?

Episode Date: November 13, 2024

The EIC newsroom is back with your essential pop culture briefing. Find out which celeb announced her pregnancy this week, and which nepo baby has the internet's heart for simply being tall. Ruchira, ...Beth and Oenone ensure you're up-to-date with everything in the content world.This week you voted for us to dive into underconsumption core and de-influencing. Is it a trend, or is it here to stay? Let's work it out on the remix (extra episode). As ever, thank you so much for listening to us. We would love feedback on this new extra slice of content - what worked and what didn't? Message us on Instagram at @everythingiscontentpod-----------GQ: What is ‘de-influencing’?Screenshot: Is ‘ethical’ fashion brand House of Sunny really green?The Guardian: ‘It is OK to be content with your simple life’: is ‘underconsumption core’ the answer to too much shopping? Hosted on Acast. See acast.com/privacy for more information.

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Starting point is 00:00:00 okay cool okay i'm beth i'm richara and i'm anoni and this is everything in conversation this is an extra episode we drop every wednesday to satiate everyone just as pop culture obsessed as we are in this episode we're going to catch you up with all the big recent stories before taking on your choice of topic and sharing all of your thoughts alongside all of ours. This week we're diving into de-influencing and TikTok's new love for under-consumption. But first here are the headlines from the EIC newsroom. Gary Barlow's tall son has the internet's heart. Controversial adult star Bonnie Blue has had her Australian visitor's visa revoked after publicly discussing plans to film herself sleeping with 18-year-old
Starting point is 00:00:50 high school graduates. The terms of her visa mean she's not allowed to undertake paid work. Reality star Georgia Toffolo is engaged to BrewDog CEO and co-founder James Watt and her diamond engagement ring is ginormous. Nicole Scherzinger sparks controversy and memes after commenting where do I get this hat underneath a photo of Russell Brand holding a MAGA style cap reading make Jesus first again. The 2025 Grammy nominations have been announced Beyonce leads the pack with the most nominations 11 other top nominees include Billie Eilish, Kendrick lamar and charlie xex the substance which we loved has grossed over 50 million dollars worldwide
Starting point is 00:01:30 after reportedly costing just a mere 17.5 million dollars to produce 43 monkeys escaped a medical research facility in north carolina and at the time of recording 30 have been recaptured mattel have apologized after mistakenly printing the address to a pornographic website on the packaging for Dolls released to tie in with the upcoming Wicked film. The first teaser has been released for the third series of The White Lotus. Set in Thailand the series will star Parker Posey, Natasha Rothwell, Lisa from Blackpink, Walton Goggins and Carrie Coon. A TikToker is going viral for setting up an anonymous complaint business where he charges to yell at your boss for you. Following the success of both the Timothy
Starting point is 00:02:10 Chalamet and the Harry Styles lookalike concerts in New York and London, a Dev Patel lookalike contest took place in San Francisco this weekend. The winner took home $50. Police were called to help control chaos and manage traffic after Le Creuset warehouse sale in Hampshire drew hundreds of customers with four-hour queues. Megan Fox has announced she's pregnant with fiancé Machine Gun Kelly's baby. Jamie Oliver has apologised and withdrawn his new children's book Worldwide
Starting point is 00:02:38 after causing offence to First Nation Australians. The book followed an Aboriginal girl with mystical abilities who was abducted from foster care in Australia. And that concludes this week's Essential Pop Culture Bulletins. This week, we gave you the chance to pick from three topics again, and you picked underconsumption and the rise of de-influencing. Under consumption core influencers have grown audiences from showing how they upcycle their existing items and extend the life of secondhand clothes. They're the antithesis to the years of influencers posting huge Zara and Primark calls and promoting mass consumerism. Lots of the top videos under this trend have millions of views each and this year
Starting point is 00:03:21 The Guardian asked, is under consumption core the answer to too much shopping? I wanted to know Bathroom Achera have you come across de-influencing? Are you subscribers to under consumption core and do you think that this is going to be the cure to our over consumption riddled nation or is it just a bit of greenwashing so I really don't follow many influences and feel super influenced by anyone anymore so I guess I stand in the position of it doesn't really appeal to me to follow specific people to be more sustainable or to consume less I kind of have just practiced that by myself and as a result of, kind of follow less people because I'm not really keen on shopping a lot or falling into that trap in the same way that I used to maybe five years ago. I've definitely come across this trend through media reporting and just, you know, from essentially being too online all the time.
Starting point is 00:04:20 But I don't really feel like I understand why people necessarily specifically follow these types of influencers so I'm really keen to hear your thoughts so I'm similar I think I've been saved from over consumption in that I really can't be bothered with shopping and also haven't had enough money to do any shopping one thing actually we got a message from someone called Amy hello Amy who suggested that we follow and look at a creator called Mia Westrap who is doing a no buy year no spend year on TikTok and I actually already followed Mia and it's these few key creators that I think this year especially have really influenced me I left last year wanting to not buy any new clothes and I didn't actually manage to totally keep to that which is a bit
Starting point is 00:05:02 frustrating but I massively reduced how much I was spending on, quote unquote, unnecessary items. And it is because I was following these creators. But I also don't follow that many influencers. So I don't really feel like I'm at the cross section of people that would really benefit. And actually, maybe that is false, like a false sense of security. I've given myself like, well, you don't need to spend less. You're consuming fine. Probably, actually, I do consume like too many books and things so I've been very interested to look at it because I if I need a reality check I would like to have one
Starting point is 00:05:33 what about you and Oney? I think it's really interesting because I made a kind of pact to be sustainable with my fashion in maybe like 2018-2019 so I consciously opted out of fast fashion anyway I do think this can be a great balm for people but the funny thing is it's kind of only righting the wrongs that were created on social media in the first place I think collectively we need to have a mindset shift towards realizing that newness isn't always necessary constantly which is what kind of influencers promote I'm quite objective when I look at influencers to understand it's a career in of itself and that the content they create is you know taken in by the consumer we're all part of this big cosmos that feeds into itself
Starting point is 00:06:12 but I think it's a really great thing for people to be advocating for wearing stuff you already own buying second hand and maybe upscaling things that you have because I think we have got so used to just clicking and buying through links and stuff. That actually our psychology when it comes to shopping. Because everything's so immediate and because it's so online. We need to kind of retrain that. The thing that I think is a bit confusing is some of this de-influencing stuff is also becoming a commodified thing in of itself. But I think on the whole if it is righting some of
Starting point is 00:06:45 those wrongs if I said as I said if it is making people feel less stressed less like they are in a heightened state of needing new stuff all the time I think that's only a good thing I don't think it's happening broadly enough I think there's still so many people doing tons of hauls and buying loads of clothes and maybe the people this is reaching are already the people that are slightly climate conscious slightly thinking about it I don't know if it's just another fad. I think it is definitely not the worst thing that we've covered on the podcast. I don't think this is like, you know, an evil thing. I think it is a good thing. I guess exactly what you said about this is a bomb kind of righting the wrongs of what social media has already popularized
Starting point is 00:07:19 is interesting. It almost feels like all of this should be redundant because people would be making those choices personally. But at the end of the day, if people are consuming this content, I'm really, really pleased for that because it is, you know, what I think to be a good thing overall. Well, we did get a message from Hannah who said under consumption core is the new greenwashing brands are jumping on the trend still encouraging us to buy from them insisting it's worth it once more for timeless pieces which i guess is what we're saying it's like these it isn't a sustainability effort and with any trend with what had it with minimalism maximalism marketers have their tentacles in every single they see what we see online and every single thing whether it's sustainability whether it's romanticizing your life whether it's sustainability, whether it's romanticizing your life, whether it's feminism,
Starting point is 00:08:06 they will sell an associated product, which I think is the fear. Underconsumption on an individual level is not on par with mass sustainability efforts and a kind of shifting culture around understanding where things come from, understanding the human and global cost of them. And it's almost the worry is this is a trend we know that trends pass so quickly in this day and age once this is done quote unquote and the timelines have moved on will people revert back and will we kind of go oh we've already talked about that just at the time when we really need to be talking about it more i think it being framed as under consumption is the positive side of it because i think what's gone really wrong in the
Starting point is 00:08:43 sustainability spaces is people advocating for buying more sustainable things so they'll go this is sustainable because it's made from recycled sustainable materials which makes buyers and consumers feel at ease because the items that they're buying not even talking about the ethical side of things as you mentioned Beth but just knowing that you know it's from recycled materials but that's also lulled people into this false sense of security that we can consume at the same rate in a sustainable way. Whereas the only way to consume sustainably is really not to buy, is to repair, is to buy when you genuinely need something new, when it's like a necessity. And so I think what is good is I think
Starting point is 00:09:21 there will be ways that brands will try to capitalize on this and turn it into greenwashing it's reminding me of years and years ago I don't know if they still do this but this was maybe when I was still at school or at uni H&M used to do this thing whereas if you brought in a bag of clothes to be recycled through them they would give you a five pound voucher and my mum would always do it and she'd be like it's so good and then she'd obviously just buy stuff from H&M because you got a five pound voucher and it's such a clever way of giving consumers that sense of relief that we're doing the right thing and then actually just causing you to buy more if under consumption is what people are promoting and they're sticking to that that does right a lot of those greenwashing wrongs which can be very murky and even recently house of sunny's kind of
Starting point is 00:09:57 come under fire because they're saying the new vegan knit uh jumpers you love but you know not made from animal products. Everyone's going and saying, sorry, that is plastic. And wool is amazingly sustainable. And sheeps are shared, you know, when they're farmed. Wool is one of the best products, you know, used in terms of like the length and the quality and stuff. So that is greenwashing, really. And we see that across the board.
Starting point is 00:10:19 And it's clever marketing. What's confusing is how de-influencing and under consumption core can be promoted on platforms which by their very nature work through advertising of products and consumption but I think it's great I think it's great for awareness I think the best thing that can come out of this is just people not feeling that level of stress and pressure to feel like they always have to have the newest best items I know whenever I speak to my followers that's the main thing driving it is just feeling FOMO left behind if you're constantly online it feels that everyone's got new stuff when you're on the tube or on the bus or out in the real world it's very obvious
Starting point is 00:10:51 that most people aren't consuming at the rate that we see online yeah I completely agree and at the moment I think like most people I have a fear of if I put a picture up on my social media just having the same outfit which is ridiculous so if you look on my grid now there's I think two pictures where I'm wearing the same blue suit and it's just not a problem but I think just kind of breaking down those like these norms that we've got on social media or in real life and just wearing the same outfit again and again just to kind of break that within ourselves I think that is really important the other thing I would say is just the joy of secondhand shopping I am utterly obsessed with vintage and I know a lot of our listeners feel the same Becky messaged and said vintage has such an appeal because it was a relatively cheap
Starting point is 00:11:35 and alternative to fast fashion but I think it's really hard to check the quality of items on there until you buy and the last three to four items I've bought have been unwearable so yeah I don't know it's quite it's quite sad that even second-hand shopping has its problems as well I did an episode of let's talk about about overconsumption and a lot of the things that came in from there was again this shift from buying things firsthand to buying things second-hand or vintage but actually the level of consumption saying the same and actually still buying fast fashion label brands but through someone who maybe wore the jumper once and he bought it again so I think we're also seeing that
Starting point is 00:12:10 while there was this really valiant push towards second-hand shopping that has also become slightly murky waters again in the sustainability space. I wonder if it's important to look at the reasons the emotional and the mental reasons why people might be over consuming because I know I do it most when I'm feeling stressed and actually when I'm feeling financially unsure and unsure of the future. Something in my brain goes, well buy something and we got a message from Hannah saying I think it's possible over consumption through social media falls into a bracket of retail therapy and shopping addiction which can give people a sense of control and relief in a complicated world which could be being inadvertently exploited through these apps,
Starting point is 00:12:48 almost a belief, if I buy these things, and everything will be fine, and life will be fixed. And I agree completely, actually, the only part I don't agree with, is there's anything inadvertent about this mode of exploitation, I think the apps realize this. And the reason that they pivoted, so TikTok, Instagram, whatever else have pivoted to being storefronts and being kind of commerce led in this way is because they've realized that people go on them to get these dopamine bursts and that they're kind of lulled by these shiny videos these 50 second clips these story times into being like quite compliant and easy to sell to and I think the big companies are making these decisions because they realize not only are you willing to waste a lot of your
Starting point is 00:13:31 time on there spend the hours of your life on there you can also be convinced to part with your money on there and I think it is a really murky it exploits a time and a frame of mind in people that is quite vulnerable and I think it is quite revolting. The joke that we always have is that however many years in the future will we just be advertised to in our sleep? It feels like we are just advertised to constantly. Social media is obviously horrendous for this, but the way our emails have like clothing ads,
Starting point is 00:13:55 you went on a website for 0.5 seconds and it remembers you and then sells you that one item for the next month. It is exhausting. And the way the internet has been transformed over the last few years away from a place of conversation and into a place of just excessive selling all the time at you it is difficult to strip yourself away from that so we have to work really hard we have to you know be mindful about it if de-influencing is a way to do that and to get
Starting point is 00:14:22 the message out there I do think that is a good thing although I hope you know the greenwashing elements of it aren't aren't detracting from that really solid purpose one thing I would say as well is with my own personal relationship one thing I found with the kind of compulsion to shop is this fear that especially as I'm growing up optics and aesthetics are so important you know dress for the job you want and have a social media aesthetic that presents yourself as the job you want to go into and all these kind of things feeding into each other I guess it's an anxiety around needing to look a certain way to pave out a career and I think I don't I don't know if that's particularly relatable but it's definitely something that I've fallen into when I'm quite anxious about my career or where I'm going. And, you know, being invited to certain types of events or a job interview and what I look like and having to remove myself away from that and just remember that it's not all about clothes.
Starting point is 00:15:18 It's not all about fucking clothes all the time. It doesn't matter. Also, one thing I think it's really interesting to think about is our lives are so physically and emotionally cluttered because of the internet and because of the amount of content we have. And I don't know if you find this, but the more stuff I have, the more I kind of want more stuff because it's like the mental load of dealing with all of these belongings. It's like, actually, I just want, if I had a new top and a new pair of trousers, I'd just wear that. And then that's like a self-fulfilling prophecy. I moved to Paris for two months earlier this year and I couldn't really take much with me I had one suitcase and the freedom I just brought this kind of capsule wardrobe it was mostly like vintage clothes and it was so much easier to get dressed in the morning I put loads of interesting outfits together because my wardrobe
Starting point is 00:15:56 was so condensed after that I then broke up with my boyfriend and I had loads of furniture loads of clothes and I moved in with a friend where I had like slightly less room, so I put loads of my clothes into storage, and I've been living again with like a slightly condensed wardrobe. And when I went to my storage unit and saw all of my clothes, I was flabbergasted by how much stuff I actually had and how much stuff I'm normally living with. And I think we're sometimes overwhelmed by the amount of choice and clothes that we have,
Starting point is 00:16:21 that we're like driven to want new stuff because it simplifies everything. And I think there's something to be said for actually stopping and having less and that making it easier to live with less but I think the volume of clothes that we buy I mean I haven't luckily shot fast fashion for years and that has made me much better at getting dressed in interesting and innovative ways because I wear all of my clothes all of the time so I'll wear like a dress that maybe if you're buying fast fashion you'd save for a posh night out it it re-incentivizes you to get interesting with how you dress because you can't always just buy a new basic top or whatever it might be but that's why I think this under consumption idea at the root of it is really helpful because it's actually about
Starting point is 00:17:00 going just stop and look around because everyone has so many clothes everyone has so much stuff always thinks they have nothing to wear and actually there's so many ways that you can put outfits together but to quickly go back to what Ruchira said there is this idea we are all documenting our own lives now I wrote about it in Bad Influence Simeon Brown who's mentioned in the GQ article that we posted on our story about de-influencing is mentioned in this we are all documenting every single day and so we're constantly thinking about what's been pictured what someone's seen me in how people are going to view me most people years ago would just wear a similar variation of the
Starting point is 00:17:34 same outfit every single day and have a sort of uniform which gives you back so much time as well but we've lost the art of dressing because we're constantly looking to be trend-led or on trend or follow you know whatever our favorite influencer is doing something that might be a bit more timeless is the the very real fact that clothing can feel like a gateway into certain type of rooms and respect and all those kind of things it's impossible to say there aren't emotions tied up to clothes you know if you have a good outfit and you walk into a room you feel immediately confident you you feel like your best self so there's like all of these kind of elements tied into it too that's very real so we have to retrain our brain to think newness doesn't
Starting point is 00:18:14 necessarily always have to equal confidence or being our better selves we have to kind of find the excitement and the newness in the current things that we own which I think is quite novel in our mass consumerist society. So maybe there is something quite empowering, quite feminist about it as women we already know that there are so many things that we are told need our attention and need our money in terms of maintaining and upkeeping femininity. We talked about this months ago I think it was in our aging or beauty special about how much money exits a woman's life in the pursuit of you know feminist ideals it's actually quite oppressive um and i wonder maybe like under consuming if you hold on to that money not only are you avoiding debt which is kind of top advice for all women it's just being in control of your finances but you are you free up money to do interesting things with. You know, you can go places, you can enjoy art, you can travel.
Starting point is 00:19:08 I just totally agree with both of you on that point, that the mental load of having and needing and wanting and almost creating problems for yourself that I can't achieve unless I spend. A lot of these circular prisons, they're sort of mind prisons, that don't exist as tangibly in real life obviously we're all very obsessed with appearance and obviously people will judge you and and some of it is a real limitation a lot of i think is a mental one and and it's not just clothes i think we invent problems or marketers and manufacturers invent problems and they say
Starting point is 00:19:43 well don't worry I've got the solution and so we don't just over consume clothes we over consume like gadgets I think that's a really big point and echoes what Hannah said about buying the thing that's going to solve your problem and actually you end up with way more problems because the first problem didn't really exist and then now you've got a house full of really badly made items that then need to go somewhere that represent your earned money that has been spent on something that just needs to be thrown out something that was made for pennies by a child and is sat in storage and I just think it does it's a very physical weight that you can remove by just never buying the thing or just by introducing a mental
Starting point is 00:20:23 system where you really think I probably don't need this do I want the money or do I want the thing and mostly I think you do want the money for later on what I cannot I've got so much to say on the subject it's making me think of the everything in conversation episode we have with Dawn O'Porter where Beth and I were speaking to her about her own way of dressing which is very much about she's very maximalist and she's found her style and now she knows how to get dressed in the morning I think this is a really important thing that we've kind of lost because of trend lab fashion for instance when it was really in fashion to do this clean girl aesthetic I am naturally drawn to and feel more comfortable in loud colors and bold prints today
Starting point is 00:20:58 I'm wearing leopard print leggings that I got from a charity shop with a cardigan from a sustainable brand that's like pink and brown and I had it on with a big coat that my mum got me second hand from Charlotte Simone and that to someone else might look like a toddler has dressed me in the morning but that's how I feel comfortable funny enough where sometimes I want to buy new clothes is when I think too much about other people like I'm single at the minute and sometimes I think god is any man ever going to be attracted to me if I'm walking around dressed like the teacher from the magic school bus? But I feel better and much more myself when I dress like this. And any time I get too involved in treadmills fashion, that is when I get fearful of me dressing the wrong way, needing new clothes. But actually, I know how I feel most confident. I have all of
Starting point is 00:21:39 those clothes in my wardrobe. So if I, and I'm really good at this, if I just block out all of that noise and think what do I feel good in what do I feel stylish in what makes me want to get up and out and be in and of the world for someone that might be a white t-shirt and jeans someone else it might be that black blazer and black trousers I think you've got to really get into the meat of what it is that you love and it just means that you're always shopping for you buying for you and pretty much all the stuff I have in my wardrobe is on rotation from years and years and years ago the only things that ever end up getting thrown out are random fast fashion purchases that I bought on a whim
Starting point is 00:22:14 that are starting to fall apart after three wears that I actually realized whenever my style loads of my clothes are actually my mum's old clothes and so I think we have to also remember that you look good in whatever makes you feel good. And I think that people get really worried that they're going to be judged for how they dress or they're not going to be on trend. And that is just all a big marketing ploy and none of it really matters. And it makes me sad to think how much we've lost eccentricity, individualism and sort of like characters and people dressing the way that suits them because it is all just like we're all just one big homogenous blob that is being made to feel like we're inadequate if we're not following a certain trend and that even works into the sustainability and vintage spaces as well you know it's a big old mess but there is loads of power
Starting point is 00:22:59 in actually deciding to opt out and there's nothing stopping you from doing it even though it sometimes feels like that's an impossible ask no I completely agree I I've never felt happier and I've never bought less everything I buy I cherish and I'm obsessed as we've said before looking at the materials that have made it up I feel really passionate about finding stuff that fits me really well that makes me feel really good. And everything is cherished. Nothing is average. Nothing makes me feel kind of here or there. Everything is super special to me that I own.
Starting point is 00:23:33 And it feels really good. Whenever I critique fast fashion or overconsumption on Twitter slash X, I always get people will then always argue, OK, but poor people need this and you're being classist and this, this and that. And I think we then get into these really circular, really frustrating arguments about the function of it in society. And it just obscures the fact that one, people living in poverty are not propping up these huge fast fashion industries. The people are doing 500 pound hauls every other month, which are middle class women are doing it. And I think the criticism is obscured the answers are obscured within that and the answer is always I need to look within and I still will buy you know I'll pop into cause I'll pop into H&M and I will trick my mind into oh it's just one thing but across a lifetime it's not just one thing and I think it's really
Starting point is 00:24:19 confronting to realize that it's as much my issue as it is my issue in educating others and yeah I found it really quite shameful and I don't know whether I mean I guess it doesn't make sense to lead with shame because that doesn't change minds and change hearts but I think there is something in that to know better and not do better and it's wonder like from an educational aspect how do we how do we do that how do we confront that with telling people I think if we're honest with ourselves if you really need a new white shirt for work and you don't have the money to buy it from somewhere other than Primark everyone knows that's not an issue it is the over consumption if you are going to H&M and buying a pair of trousers
Starting point is 00:24:58 once in a blue moon I really don't think that is the issue it is an issue from a point of the ethics of the people who are making your clothes if we're thinking about those women that are often not given toilet breaks and they're working 15 hour days and they're being paid absolute pittance obviously you can take a stance against that a moral ethical stance so I will not buy anything from these shops at all if we're coming at it from a sustainability point of view there is an aspect of saying it doesn't really matter where you're shopping it's how you're shopping how infrequently you're shopping what are you buying things for how long are they going to stay in their wardrobe are you going to repair them if
Starting point is 00:25:33 they break so I think that it's just a matter of honesty because there is obviously a level of privilege in being able to afford a more sustainable piece of clothing whether that's more sustainable because it's been made to a much higher standard and with much more expensive materials so will last in your wardrobe forever or because it's been made from recycled materials but I think all of us spend a lot more money than we realize on cheaper recurrent items whether it's you know buying lots of white t-shirts over the course of the year which then does add up to 80 pounds which means that you perhaps could have bought that one more expensive purchase and I think we value the number of items more than we do the quality because we want that constant newness and so I think it's just a matter of being really honest and really seeing but a
Starting point is 00:26:15 couple of people did send in messages and Beth you mentioned this too that when we're going through moments of financial insecurity or just personal insecurity often retail therapy is what we reach to and the reason that influencer marketing works is you have this person that is held up as inspirational aspirational who we adore who we aspire to be like perhaps their lifestyle is you know something we really want but the only way to get closer to them or feel some kind of kinship towards them is to buy the thing that they're advertising that they have which we think if I bring that into my home, I'm then going to have a bit of what they have. And to some extent, maybe that feeling is true, but it's always going to be quite fleeting. So I think it's, it's quite a big thing to say,
Starting point is 00:26:54 I'm never going to buy this again, not going to do that again. But it's also there, there is a possibility that a lot of people are being quite dishonest about their shopping habits. And that is also kind of fair enough, because we are really the smallest denomination at the bottom of this huge capitalist cog which is spinning and wearing constantly and making everyone feel less than and like we're not good enough we're not really getting paid enough and so if the only way of finding joy is from buying that latest trend thing then that is kind of fair enough but it's about this how far do you slide your own capability with individual action how much responsibility do you want to take it's the same with anything with flying with what food you're
Starting point is 00:27:29 consuming whether you're vegan or not it's I guess finding the areas in which you feel like actually I could make a bit more of a sacrifice and be a bit more honest I obviously can't speak for everyone but I do know for myself when I have engaged in the little treat mentality of like getting something small for myself quite often the the dopamine hit the high is not very long lasting so I think it's also just maybe being mindful about how much does commercialism actually make any of us happy I'm not convinced it makes any of us happy in any long-lasting way and it's and it's fine it's the same way you know you have a burger or something it's just being mindful about that and knowing
Starting point is 00:28:03 that you're making choices. You're not getting sucked into this marketing. You're not getting sucked into that mentality. You're being aware every time you choose to engage with it. Well, we did get one message from Lucy that just said, and this is what she does, and it sounds great actually. She said, if I see something I want, I add it to my wishlist and 99% of the time,
Starting point is 00:28:20 I forget about it and don't buy it. And then she says, if she does want a treat, she buys secondhand. And she finishes, I've learned that increasing my savings makes me feel 10 times better than any purchase. And I think that's what I'm going to try and do is write down the thing that I want, give it time to percolate, give me time to kind of come down from whatever I was seeking in terms of sensation, you know, had a bad day, felt sad about breakup, went to the shopping website, okay, write down the things that I want, go back to it the next the next day go god thank god I didn't buy that look at the money in my account
Starting point is 00:28:47 and feel you know better than I would have done if I'd hit purchase I also have a list and I have things that I think about so when I write them down as you know when you're getting dressed and you're like oh my god I wish I had a because that with this outfit that's a really good time to write something down because it's working with stuff already in your wardrobe I wanted a red cashmere scarf for two years it was on my list I got it earlier this year in Paris so happy about it and now I'm really happy because it was something that I had like consciously wanted but another thing I do which is so funny is I just go on like the outnet or farfetch or one of those websites I load up my basket I spent absolutely ages finding things and then I just
Starting point is 00:29:21 don't buy them and it honestly does the same thing as if I had bought them it's just sitting there trawling through being like this would be nice just pretending filling it up and I'm like I actually I think it's just that is part of the thrill I agree that's what I'm obsessed with on eBay where it's like finding the most obscure like I don't know 1990s Dolce & Gabbana dress just like favoriting it and then moving on to the next thing just like finding something so gorgeous so ridiculous I'm never gonna buy it just liking it moving on it's like investigative online work thank you so much for all of your comments this week we love being in conversation with you and thank you again for listening remember to give us a follow on instagram and tiktok at everything is content pod we'll see you on fridays as normal bye Imagine a world without borders, where money moves between countries fast and securely,
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