Everything Is Content - Everything In Conversation: Modern Masculinity & Morning Routines

Episode Date: March 26, 2025

It's Wednesday- let's talk. This week we chatted with you about the now infamous and highly-memed morning routine of American fitness influencer Ashton Hall, which included multiple ice dunkings, healthy food prepared by female staff, some mid-air hovering and a lot of alone time. With over 2.93 million subscribers on YouTube and 4.7 million followers on TikTok (at time of recording), he’s in the ears and eyes and minds of many modern men. What we want to know- and try to figure out- is if this is a new and healthier frontier of manliness or something more insidious How has something that would have been relentlessly mocked a decade ago now the epitome of high value and peak performance? As always we loved being in conversation with you! If you want to take part in future episodes, see behind the scenes clips or just have a chat with us in our DMs or comments, follow us on IG and TikTok @everythingincontentpod.See you Friday!O, R, B Hosted on Acast. See acast.com/privacy for more information.

I'm Beth. I'm Rachira. And I'm Anoni. And this is Everything in Conversation. The episode where we debrief you on the biggest pop culture moments from the week before diving headfirst together into some topical gold. Remember, if you want to take part in these extra episodes, just follow us on Instagram at Everything is Content Pod.

That's where we decide on topics and ask for your opinions. But first, the headlines from the EIC newsroom. Severance has been renewed for a third instalment at Apple TV+. The number crunches of Lumen will be back. Vivianne Wilson was Teen Votes special issue cover star. The estranged daughter of Elon Musk gave a great interview with many golden nuggets including, There is no world in which people should be owning multiple private planes, private islands, private whatever, while other people are sleeping on the street. Jamie Lang completed his five-day ultra-marathon challenge, running over 150 miles and raising over 2 million for Comic Relief.

The Disney live-action remake of Snow White, which stars Rachel Zegler and Gal Gadot, has had a mediocre opening day at the US box office amid the ongoing controversy surrounding the film. Meanwhile, Robert De Niro's mob drama The Alto Nights has completely flopped, bringing in a measly $3 million. First images of Margot Robbie on the set of Emerald Funnel's Wuthering Heights have been released, with some social media users commenting that the casting of 34-year-old Margot as 17-year-old Catherine might have been the wrong choice.

Jeff Bezos and Lauren Sanchez are tying the knot. The billionaire couple has sent out their wedding invites after being engaged for two years. It never ends with them. Justin Baldoni and Jennifer Abel, his current publicist, are suing his former publicist, Stephanie Jones, in the midst of also suing Blake Lively, Ryan Reynolds and the New York Times. George Foreman has died aged 76. In a statement, his family said, A humanitarian, an Olympian and two-time heavyweight champion of the world, he was deeply respected, a force for good. Foreman retired in 1997, but not before he agreed to put his name

to a best-selling grill, a decision that went on to bring him fortunes that dwarfed his boxing earnings. Welsh opera singer and former BBC Strictly Come Dancing star Wyn Evans is believed to have been axed from future Go Compare adverts. Despite being voted the UK's most irritating advert in 2015, the character endured for years but may now finally be gone for good as he apologised for what he called an inappropriate and unacceptable comment during the Strictly Come Dancing live tour launch earlier this year. In a series of posts uploaded to their Instagram with the caption, we've been listening,

Topshop has officially announced its comeback with its own website again under the domain Topshop.com after being acquired by ASOS for almost four years. The site simply reads, quote, coming soon. Grazie have called it the stuff of millennial dreams. Barack Obama congratulated Playboy Carti on the success of his new album. In a DM he wrote, Michelle dances to TRM every morning. We're big fans. And that's all from the headlines this week. We're big fans. And that's all from the headlines this week. Fitness creator Ashton Hall, who has over 2.93 million subscribers on his YouTube and

4.7 million followers on TikTok, went viral for his morning routine video, which was so outrageous it might just rival Mark Wahlberg's. I am personally a fan of a 5am wake up and I know that Ruchira has been enjoying them too. But Hall is pushing the boat out even further. His timestamped TikTok shows him removing mouth tape at 3.52am, push-ups on his balcony at 4am, a two-minute meditation, some journaling, a motivational or religious video, I'm not quite sure. And then at 5.46, he dunks his face in ice cold water from a glass bottle. And then around 6am, he puts on socks, which aren't actually socks because they don't have any feet. They only go around his calves. And then he puts his naked feet into his trainers. Then he puts on some jewelry and a designer bag to go to the gym.

And then at 7.36 he dives into the pool and at 7.40 he enters the water, which is really impressive because he's floating in the air for a full four minutes. And then the rest of the video includes more ice face dunking, eating a banana and then rubbing the peel on his face, a woman's hands making him food and bringing him more bottled water. And then what appears to be a zoom call where he says that they've got to bring in at least 10,000 but we don't know what 10,000 of what could be ice cubes. He loves ice soup. And then the video ends with a lovely looking breakfast at 9.35 AM. So apart from the timestamps, which could have a whole podcast episode on their own, because the way he allocates his time and also defies physics is really

fascinating. I personally do think you could get up a little bit later and still work out before work, but let's not get sidetracked. So he's very shredded. He's an amazing shape. He's like an Adonis. He appears to be very rich. He has staff and one of his videos, it even looks like he's got like a CIA detail. And his videos on TikTok all got millions of views. But a take that really stood out to me was from makeup artist and activist Matt Bernstein, who wrote on X, I can't stop thinking about this video. 15 years ago, this routine would get you called gay or metrosexual, but it's now considered peak alpha male behavior. Something weird has shifted. He goes on to say, what

is masculinity now? A fixation on the personal brand? Cosplaying wealth that none of these people actually have? Pseudo-intellectualism? It feels like a direct result of Rogan and Trump. So I wanted to ask you both first of all, what did you make of the video? And do you think it's just classic social media clickbait or is it something a bit more insidious? So I thought the video was so absurd. It was so ridiculous. It was so theatrical. It just felt like absolute meme fodder. And it's no surprise why the internet has absolutely just lapped this whole thing up. And for the most part, all I have seen in the response to this is just absolute mirth, absolute mirth at all the details that you mentioned. It's just, yeah, it's clearly sparked so much fun and humour

which is great. As to whether I think it's an indication of something darker, I do feel like I completely agree with Matt's take. I think there has been a real shift in the idea of what masculinity is and this idea of alpha men being so ritualistic about their life and so controlled about everything and especially their appearance is a newer phenomenon. I do feel like you know you think of the last 15 years and you think of the fact that people ridicule David Beckham for wearing a fucking sarong and this whole trend of 90s, noughties, metrosexualism being about men who cared about their appearance and now we're seeing the complete U-turn of that. It's literally like the meme from American

psycho Patrick Baichman having done that 12 step almost skincare routine has birthed just an entire movement. And it does feel like it is just almost like people saw that scene 20 years later, they watched that film and they thought, oh, this isn't, you know, a funny commentary on Wall Street. This is literally how real men live their lives. You're so right that it is, I mean, you're right about all of that, but you're so right that it is just very, it's very funny. I was watching it just like utter disbelief, although I will say as a slightly later riser, in my mind, this is what you're all doing at 5am. Like when you talk about waking up that time, I'm like, they've got banana skins and the

ice dunks. I found it very funny. I really do think he's being quite inefficient. I think it's not a particularly long list of things to do. I imagine the timestamps are all made up. Working out, journaling, showering, skincare, exercise, people do actually manage to do that and also get enough sleep. So, it's for effect. It's like, look how much get up at this time. Guess what? I mean, think Mark Wilberg, which you mentioned earlier, I think he gets up like 245. It does feel very much like the point of it is, look how little I can rely on, look how much I can kind of squeeze.

It's like almost very self punishing. I found that, I found it very funny, but also like a little bit depressing in that regard, because I do think a lot of the culture now is about like withholding from yourself and being like, look, I'm basically suffering and this is peak performance. I found that really interesting. On the masculinity angle, I'm like, who is this for? Is it masculinity

to sell a course to other men? Am I meant to be watching this because he's a beautiful man? Am I meant to be thinking that is a man that I feel attraction to, that is a man that could take care of me? Because in fact, I think he looks like he'd be a horrible boyfriend because he's just like, he'd wake you up in the middle of the night to get out of bed. He would all your bananas be gone by the morning. I just struggled to, I think he looks like he'd be a horrible boyfriend because he's just like, he'd wake up in the middle of the night to get out of bed, he would all your bananas be gone by the morning. I just struggled to, I think it's obviously for other men, but I'm just trying to work out who is setting the bar. Are they telling each other to want this or just like, is there some kind of deep internal drive towards this that a man that men have in general and I just don't know about because I'm a woman, I'm just fascinated.

I wish we could have him on the podcast. So if you take a look at his TikTok, he has a coaching business called Worthy Lifestyle Coaching and he offers custom meal plans and coaching, my supplements and mentorship, aspiring online coaches. So it is just like the classic tale of all of these figures, just essentially just selling their wares as coaching and tutors of their own lifestyle. So I agree and I also agree that it's so inefficient. That was what annoyed me the most, just essentially just selling their wares as coaching and tutors of their own lifestyle.

I agree and I also agree that it's so inefficient, that was what annoyed me the most. But we had a message from Paris which read, in Ashton's video specifically, you're up at 4am but you still need the labour of a woman to make you breakfast. Just that added sprinkle of misogyny that is fed through the entire alpha male branding, which is essentially what this is, a brand of self to aspire to. It's carefully curated but it's also so seemingly attainable that a man can make a few videos proclaiming to be revolutionizing the morning routine and people will eat it up.

And I have to say, the video could have just been clickbait outrage, made up timestamps, but it is that sort of like the service of women, you just see their hands. He's also, there's other videos where he just has like just so many staff coming in and out, someone to give him a massage, someone to give him an IV drip, someone to teach him how to box. And it's, it's kind of like this idea of becoming an emperor or a king. And I definitely think that female service, the kind of phantom woman's

hands that we see appearing, I think that is probably what makes this feel slightly more problematic and leaning into the Manusphere alpha male area than it would if it was just someone getting up really early because I also, and I've said this to you already, I am desperate to do a deep dive into the morning shred that women do, whether just peeling layers of apparatus off their bodies, but that's its own problem. Anyway, so I wonder what you thought about Paris's message. I also need to know more about the morning shreds. So let's definitely revisit that because I have no idea what you're on about, to be completely frank.

So I definitely agree with Paris's message and I also did a bit of a deep dive on Ashton Hall and he sits, I feel like, as we've said before, with tradwifery content and lifestyle influences, there's a spectrum, but they all kind of communicate with each other and they all kind of lead from one end to the other end in my opinion. I feel like he's on the spectrum and I've seen much darker videos where there was another one that seems inspired by his video and the entire thing is this faceless woman handing him plates and cutting up things and massaging his face and while I think that that's explicitly in conversation with Manosphere content I've looked at Ashton Hall's videos and there's one that's five things real men don't do and the first thing was cheat on women, disrespect women and blah blah blah. So I think he's trying to engage with this content whilst also presenting a more positive relationship with women. But at the same time, you're completely right that faceless hand handing him food is still presenting this very gender normative, possibly quite servitude, is that word? Servitude

style aspect to relationships where a woman is on the side presenting him his food and he is, as you say, just like a king of his own video, a king of his own empire. So I don't know, I think it is interesting that he's trying to possibly straddle both sides of that gender conversation whilst also presenting a positive idea of masculinity whilst engaging with these videos which definitely, definitely, definitely lend themselves to Manosphere content and ideas of women as housewives, men as the business people who go get the money and do videos like this. So that's why I was watching this video and he's very polite to the faceless women. Everything

gets a thank you, whatever, but it's absolutely the domestic labor is in every fancy of the Manasphere and the Manasphere adjacent, it is you will not have to do domestic labor is in every fancy of the Manosphere and the Manosphere adjacent, it is you will not have to do domestic labor. The drudgery will go elsewhere. You will be served in some way. You will get on with the quote unquote important things, which in this video is dunking and sort of fanning about. That's why it's such a weird cosplay because actually he's not being particularly useful. He's just kind of getting on with his self-care, but a woman is the one that cleans. He drops a bottle in another video and it's a woman who gets down and with her womanly hands cleans it up,

the food's delivered, the ice is... I saw another video actually of a different man and when he wakes up in the morning, a woman bows to him and just things like that. It is a fantasy and it's like, why is that part of the fantasy? It's not even that it's not that's his wife, that's the separate tried wife content that it's going to be your wife to do it. And this one is kind of, yeah, it's capitalist. This is your staff. We don't need to get to know them. They're kind of like automatons almost. And I think because compared to other Manusphere influencers, because we live in the world of the Andrew Tate's, et cetera, like he looks practically like Gloria Steinem because he looks so much nicer because he just doesn't actually want to brutalize women and he says,

thank you. That is the level I think that we're operating at. I did also see the video where he talks about what real men do and it's like, don't cheat, don't hook up. Again, it's really puritanical, but it just comes in at a different angle and it's very godly. So I think it's coming to it. You have to live this quite clean life in service to God, but you're almost the God yourself because everything's actually in service of your own perfection. He's not out there doing good deed. You might present in that way, but actually you're selling a course to help improve men's life. You're not in the community. So I think it's packaged differently, but it's very much here is how to be a self-serving capitalist, be a man, be a proper man, make money, do it, and you have to tread on someone's neck to get there.

So I see the insidious side as much as I just want to laugh at this video. Can I ask you both a question? Just for the sake of devil's avocado, as you love to say, Beth, how does this differ to that girl videos and the rise of all of these kind of slim influencers posting these insane 5am wakeups where they're doing maybe not as extreme things in some people's eyes, but also measuring out the almonds, putting a very controlled spoonful of almond butter into their porridge, doing a facial, journaling, gratitude journaling, going outside for a walk, sitting, meditating, all of those kinds of things. Do you think that's just as insidious or do you think that's different to this?

Because we had a message from Catriona, which was said, I think, okay, good for them, but I feel like it's so unfair that women are slated for taking ages to get ready when genuinely, what is he doing in that length of time? I know women and girls who can do a full beat glam and hair in less time than that before school. So I think it's interesting because obviously with women,

that idea of getting ready, of taking ages has existed forever. I definitely think that with women's content it leans with maybe more quick to label that kind of thing as like disordered or problematic or people definitely do look up to it, but I do think that it is criticized and there's definitely corners of the internet where it's completely deified and people love it. And like I said, the morning shred, I sent it into the group, but it's basically women wearing these like, I don't even really know what they are, but there's things you wrap around your tummy that's meant to help with the digestion. They then have like a face mask on, lip tape, which he also does, special tape to help your face mate

look like it's not got Botox. You've probably got a bonnet on. They've got all these sort of wires and they do this morning shred where they literally peel and come out looking like a little baby lizard that's just been born. So this definitely exists with women. And I don't think it's either more problematic or less problematic. I think it's very interesting in an era. It's obviously just completely related to late stage capitalism, hustle culture and productivity and the American dream is still pervasive.

The harder you work, the more hours you're awake, the more successful you're going to be. What's so funny is often they're literally just selling the morning routine. We don't actually know what the job is. It's just like they literally just are creating content. For all we know, he does gets up at 2.50 in the morning or whatever time it was, does this whole video, then spends the whole day just editing it. That can be his job. But that's why I think I thought Matt's point was so interesting because take away all the stuff we said about the sort of subservience of women and that element is really interesting that men are now and maybe it's a good thing even that men are now allowed to enjoy variations of self care

that there isn't this shaming around metrosexuality like if a man plucked a monobrow in 2009, he'd be like everyone be like, Oh my god, you're gay. So have we come on in some way? Is it good or is it bad? I don't know. What do you think, Beth? I'm stuck on this video because I think there is something about these videos which I find very entertaining. I like watching them. I like watching them. Women do it. And so I see them in the same realm as they're all selling an ideal and they're selling a life, which I think is kind of impossible to achieve. And I think it has these problematic tie-ins with productivity, which kind of harks back to what we were talking about last week

with Severance. We did get a message from Millie who said it's narcissistic behavior being shown as self-care to self-obsessed. And I see that too, because it is everyone trying to like optimize, optimize. And it's almost like we've forgotten how to live. Like we're so obsessed with productivity, getting things right, getting it down to the minute. Yes, you've got to hover in the air for four minutes, but then you've got to hustle out that swimming pool and get face in the ice immediately. Down to the wire, every moment of our lives must be squeezed for some kind of gain. And I think at the heart of it, why are we optimizing? What is the point of the productivity that we're all chasing? And these

videos are actually encouraging us to chase. It's not just perfection in appearance, it's perfection in the minuscule moments of living your life. And it's like, is it for some kind of transcendental spiritual reason? Is it happiness? Is it the financial freedoms that come with living this way? Like, I think we've got this obsession with productivity.

We know this, we talked about this last week. We know that it's toxic and we know that a lack of rest kills both your body and your brain. And so I do feel, as much as I like these videos, I will always side eye people encouraging that as the way to live or just suggesting, get up an hour earlier, do this, do that. I just don't think it's that simple. I think the videos strike me as very lonely and they strike me as something about them, whether it's a woman or a man, whether it is how to be as slim as possible, as fit as possible, how to only consume things

that give you energy, how to only take action that will optimize your eventual gains, just makes me think we have gotten off track somewhere and why are we doing this? What is the point? Is it just to make these people money? I think yes. I'm stuck between thinking that this is just

a natural stage of the fact that the internet has become such theater. You see somebody like Nara Smith literally almost like laughing at us with the amount of almost rage-bait content that she posts all the time and these 20-step routines to making homemade SPF and you just think surely this is the male equivalent of a Nara Smith. He is either rage-baiting us or he is just doing what needs to be done to go viral in 2025 which is oh we've already seen the 5 a.mam wake-ups that is absolutely nothing.

Okay 4am might get a bit of rage bait but actually dunking your face in ice, wiping banana peel, taping up your entire face. This is just an amalgamation of things that have already gone viral and is just a collection of that and kind of pushing the boat out further to piss us all off. So there's that. I am stuck between is this really how he lives his life and he is also a content creator so he's optimized his life to be popular online whilst also believing in this ethos himself or is it all just very clearly rage bait for us and it's working. And then the other thing is it kind of harnesses our chat about adolescence but I do really think the dark side of this content with men is that it is wrapped up

in this new concept of what is high value. So it's not just all of the things that we're saying about the importance of optimising your life, being a productive human being, draining, disciplining, pulling out every calorie of energy you can from your life to push it back into work and productivity, which is so true and so depressing. But it's also this concept that's a dark addition to it all, which is if you want to be a high value man to attract women, this is the shit you have to pull. This is what high value men do. So follow suit. We had a message from Kitty, which kind of relates to both of your points to send, which read,

I find it sad. I think men should focus on creating spaces of community and emotional vulnerability with their peers. The world is becoming so individualistic. This morning routine is the perfect example of that. It feels like a competition for being the most productive and alpha with no focus on joy, communication or community. Sure, there's some healthy practices like journaling thrown in, but it feels like there's so much else lacking. And I think that is a really good point about the community. And actually, it made me think about one of our headlines with Jamie Lang, kind of really being praised actually for being extremely vulnerable doing this marathon man challenge

where he was seen crying and it brought so much warmth and joy. And on the attraction thing of like what women find attractive, women often find it really attractive when men can relax, when they're not overly stressful, when they're not overly productive, when they enjoy being a bit girly and a bit feminine. I don't know. It's so funny what these men perceive women to find attractive. And it's just, again, this gender divide and wedge which seems to be ever growing in every single area. Maybe it's because we're not communicating enough. Maybe it's because it's a self-fulfilling prophecy, whereas, and we've spoken about it in previous episodes around dating and just ideology and like younger generations, Gen Z especially, I think having the biggest kind of ideological gender divide between

boys and girls. It's like the farther it goes, it just keeps proliferating and getting more and more separated. And I think that this is, I do also agree with you, the other chair, like all of his videos on TikTok have so many views. Like he's doing a great job of whatever his job is, which I think is making the videos, to be honest. Yeah, I think he's content creator at his heart and so it follows it with, well, by this course, I'm like, what exactly is the course? Is the course to tell you how to sell

a course? Is it like a kind of snaking its tail? And I think, and when you said high value man, I was like, well, that's it, isn't it? That's this whole movement that sort of escapes me because not on the hunt for a man and also I'm not looking on the internet, but there are whole spaces for men and for women where it's high value. And often, I think we've gotten very confused. I think high value in this case, yeah, it's not for, well, certainly not for the women that I know because the women that I know, and I know a lot of people actually probably would find this very attractive, this discipline, this perceived wealth, this single mindedness absolutely stunning. I'm sure he has no shortage of people that want to be with him. But the women that I know, they like a man

that can cook, they like someone who, yes, can also relax, someone that is quite self-possessed, can do things for themselves. Even that might be an antiquated idea, but sorry, I like a man that can fix a door or take control of something, not being waited on and living a kind of adult toddler life where six hours a day is spent on grooming habits and just his own stuff. I think it's high value for other men. I think that just does not ultimately serve men to, one, rank themselves like that. High value means that unless you're high value, you're low value, which I think is just a dreadful way to think of yourself, dreadful way to categorize yourself and other men out in the world. But I just think it's also not a particularly

appealing idea. I watched that and I thought, God help whoever does end up with a man like that because you are either slotting into the role of servant or, well, I don't know or what, you'll be off camera doing something else. And I just, yeah, I think it's aspirational content for other men who want to feel busy and industrious and important, but actually are perhaps made to feel impotent or do feel impotent in modern society because of what email job and masculinity is in crisis. It's a way to sell a cloak of that feeling, but actually you're just, you're doing very little, if that's not rude to say. Lossy had a really good message, which I feel like ties into some of the stuff we've been

saying, which is it's like a constant one-upping of each other. Next minute, they'll be waking up at midnight, which I just, yeah, it's a good point. Like, well, what is next? Well, if this is the thing that's going viral now, what possibly could come after this other than just constantly pushing those hours back more and more and more? Have you seen that man that said he like hacked time? I mean, it was a really viral video and I think he's quite, he's sort of in this space and he's like, I have hacked time. I've got twice as much time as everyone else because he basically spits every day into two days and he's like, within a month, I've gained two weeks and stuff like that. And it's so funny. And you go, bro,

you've not hacked time, but this is how they think of it. They're like, I can manipulate the very temporal forces of this planet. And I think that is exactly what happened. People going, here's how I, it's people that do like 50 minute naps or never go to sleep or do this absolutely baffling, withholding, really like scant way of living. And then their brain just explodes by the age of 42 because you haven't had enough sleep. You know, what's interesting, I feel like the framing, which as you're talking, just made me think of the differences between men and women with this kind of content. When women do really long get ready videos or even just like I think of the language around Anara Smith,

it's frivolous. It's seen as frivolous, like how dare she waste time when she could just go to the shop and buy what she needs to get. She's just overspending hours. Whereas with men, it feels like discipline is regimented. He's fit're like minute by minute breakdown of it all. That is definitely a clear difference and you definitely said something like that before Anoni, but it does feel like why is it frivolity versus discipline and self-control? The more we're talking, the more I just feel sad for the human race. It's like none of us really know what to do. We're not really sure and I think that is because of like the systems that are in place. Like it's obviously somewhere going against our nature and all of us are cluttering at straws at like, what is the best way to live? Even I found myself doing this, like with the wake up thing, we had a message from

Oliver like, oh God, nonsense. We all need the same amount of sleep, early or late, you do you. And I agree. I found out that I'm like light being up early in the morning, but it means I go to bed very early at night. And it's like, as we get older, we have to work out these routines that are going to help us, but ultimately help us be better at our jobs and fit all of the things we need to fit into our day which is you know socializing and keeping up with our washing and doing and it kind of goes against I guess the natural order of the fact that we are animals and it's quite desperate and sad. It's like everyone's kind of calling out for an answer which is why I think influences exist anyway because everyone's going what makes a happy life and where can I find instruction? There is no manual. And so anyone that looks like they're doing well

in the parameters of what we deem to be successful, so attractiveness, monetary wealth, ability, whatever it might be, anyone that's doing that well, we will go to them and say, okay, well, tell me how you got there. And a lot of influences now retrospectively, a bit like Mal Robbins as well in last week's episode will go, okay, well, here's your answer. And I think it brings people comfort. I think it is also entertaining. And I think also just the ridiculous outrageousness of it is quite compulsive. I mean, I was absolutely addicted scrolling through his TikTok. It's very enjoyable to watch. But yeah, I think fundamentally at its core, there's a real sort of like childlike loss in

all of this content, which is to say like, what are we actually supposed to be doing? Do you know what I mean? How are we meant to do this? And I do think at this point in the history of the planet and how much we're all working, I think that it feels like a personal failure to be like, well, I don't actually know how to live. So they slot in perfectly for that. We did get a message from someone that said, boyfriend saying he's going to copy this to help mental health. So worried he'll absorb in cell culture. And again, times with the adolescents and the severance sections from last week, I think

people are rightfully worried about men, rightfully worried about masculine influences at a time where, I mean, masculinity always a kind of quite diffuse, quite problematic thing is now in crisis as some people like, well, we need that back. Everything we've done to unpack and unpick toxic masculinity is like people going, no, no, we love those bits. Let's bring those back and only those bits. We're not going to open doors for women. We're not going to feel protective of them. We are going to hate them and go to the gym. And so watching this video, I find it quite interesting because I'm like, he is very jacked. He's very physically strong, but he's also doing feminine associated behaviors.

But he's also saying like, this is how you are a man. I am a man that will teach how to be a man. I think it's just a very confusing time, probably to be a man and to be a woman who loves a man that it's like, I want you to have good influences. I want you to be out in the world safe and like your, your mental health matters. I mean, I don't want you to be depressed. I don't want you to have be in this crisis of masculinity, but I also don't want you to learn from the wrong forces. And I just think it's all swirling around. Nobody knows what it is to be a man now. And you have really bad actors, not necessarily this man, but other men, slotting into that space

and going, well, don't worry, I'll teach you. And it is just going, here's all of the most toxic parts of the history of masculinity, repackaged as alpha, as optimum. And I just think it's, we've lost our way if there ever was a way, like it's just so baffling to me. Thank you so much for listening and for all of your opinions and takes on this topic. Please do share with us your morning routine in our DMs. We love being in conversation with you all. Remember to give us a follow on Instagram and TikTok

at everythingiscontentpod. And please, please, to give us a follow on Instagram and TikTok at everything is content pod and please please please give us a review wherever you listen if you haven't already. We'll see you as always on Friday. Bye!