Financial Feminist - 205. How to Get Your First $100K in 2025
Episode Date: January 2, 2025Ever wondered if saving your first $100K is actually doable—or just another financial fairy tale? I’m Tori Dunlap, founder of Her First $100K and host of the Financial Feminist podcast, and in thi...s first episode of 2025, I’m pulling back the curtain on real-world steps for building tangible wealth—starting with building an emergency fund, to paying off debt, investing, and automation. We’ll also talk about why your mindset matters just as much as the numbers, and how a supportive community can make or break your progress toward that six-figure milestone. Speaking of supportive communities…I’ve been teasing my secret new project for the last few weeks, and today I’m introducing The $100K Club! The $100K Club is where I’ll be teaching the strategies that earned me financial freedom and curating a community to help you do the same. To learn more, visit http://herfirst100k.com/100K-pod. Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/205-how-to-get-your-first-100k-in-2025/ Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz Special thanks to our sponsors: Squarespace Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase. Netsuite Download the CFO’s Guide to AI and Machine Learning at NetSuite.com/FFPOD. Gusto Run your first payroll with Gusto and get three months free at gusto.com/ffpod. Rocket Money Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD. Quince Get cozy in Quince's high-quality wardrobe essentials. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.
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rocketmoney.com slash ffpod. Hello, financial feminists.
It's 2025.
I'm both excited and nervous, and I think that's how a lot of us feel.
I am both ready and raring to go.
And also like, well, we'll fucking see.
We're gonna fucking see what this year holds.
So I'm just excited to see you.
As we've talked about many a time since November,
community and women-focused spaces are so important,
and getting financially educated and women-focused spaces are so important.
And getting financially educated and taking our financial education seriously
so that we have options and choices in power
is incredibly important more than ever right now.
And so you're in the right place.
You're in the right place to do that.
If you're an oldie but a goodie, welcome back.
And if you're new, my name is Tori.
I am the founder of Her First 100K, which is a money and career platform for women.
I believe I was put on this earth to fight for your financial rights. My work has been featured on
Good Morning America, The New York Times, BBC. I've spoken at the UN. I've spoken at Microsoft
and Shopify and Forbes 30 under 30. And we've helped 5 million women save money, pay off debts,
start investing, start businesses,
and feel financially confident.
I have a New York Times bestselling book
also by the same name, Financial Feminist.
And this podcast you're listening to right now
is the number one money podcast for women in the world.
So wherever you're listening, welcome.
Happy 2025 with the biggest asterisks of,
and I'm just really excited to see you.
Today's episode is an honor of something that my team
at Her First 100K has been working on for a year
at this point, which is the launch
of our brand new membership program called The 100K Club.
It is a mix of really good, actionable content straight from me and content that you've never
seen or heard before.
So if you've read my book or listened to this podcast regularly, you're still going to learn
something new.
It covers money mindset, how to pay off debt, how to save, how to boost your credit score,
how to generally feel financially confident in order to get your first 100K. But in addition, there's so many other things
and this is where the magic is really gonna happen.
It's a community.
It is accountability through monthly events
like our money date events.
It is accountability and coaching from me directly,
one of two places that I do any sort of coaching anymore
where you can ask your questions and you can get answers.
And it's a safe, supportive, non-judgmental environment.
So if you're that person who has been wanting to talk about money, been wanting to share
your wins or been wanting to ask questions, but you're afraid of looking stupid and you're
afraid that your friends or your family are going to judge you because you can't be that
transparent about money because then they'll know how much you have. Well, cool.
Come be transparent with a group of strangers that are about to be your friends and get
your questions answered from me and my team.
So we're really, really excited to launch this program.
You can learn all about it in the description below.
You can also go to herfirsthundredk.com slash 100k100k dash pod.
So herfirst100k.com slash 100k dash pod.
And this episode is going to be some actionable steps that you can use to get your first 100k
in 2025.
And it is a little teaser for what the 100k club experience is.
As a reminder, this is a free podcast.
This is a free learning tool.
And if you get any value out of this free tool,
imagine how good our paid tools are.
So I would love to see you in the 100K Club,
but let's go ahead and get started into this episode.
If you are new to this show,
you might not know that her first 100K,
which is the company I founded
and that produces this podcast,
was a combination of me trying to progress towards my own 100K, which is the company I founded and that produces this podcast, was a combination
of me trying to progress towards my own 100K goal while also helping other women achieve theirs.
So my first 100K was me attempting to save $100,000 at the age of 25. I am 30 now, I'll bury the lead for you. I did it.
I successfully achieved that goal.
I saved my first 100K at 25.
And we have an entire other episode that talks
in specifics about how I did that.
But a lot of what we're gonna talk about today
is the ways that I saved my first 100K,
but also the ways that we have helped literally
tens of thousands
of other women also get their first 100K too.
When I named the company Her First 100K, we did a couple of things with that.
One, it's her.
We're mostly geared towards women plus.
The second thing is that it's first.
It's not your first million.
It's not your first billion. It's your first
hundred K, right? It is the first big, huge milestone when it comes to building long-term
wealth. And I also didn't name the company her first hundred K saved or her first hundred
K earned because your first hundred K is whatever you want it to be. Your first 100K debt paid off,
your first 100K of your net worth,
your first 100K saved, your first 100K invested,
your first 100K salary.
So whatever your 100K goal is,
that's where we're gonna start.
That's my first piece of actionable advice for you,
is decide what that first 100K is going to be for you.
Is that $100,000 a debt
paid off? Is that $100,000 net worth? That one is probably the next most achievable or
probably the most achievable. Maybe it's 100K saved. Maybe it's 100K earned. Maybe you're
trying to negotiate your salary and earn more money this year.
So first of all, decide what that first 100k goal is going to be.
And we know we have a year to do it, right? This episode is titled Your First 100k in 2025. So
her first 100k, the company was titled that way to give you some flexibility and to remind you that
while your first 100k is a really fucking big goal, it is also the best tool that you have,
the first like huge milestone marker in terms of building long-term wealth. is a really fucking big goal. It is also the best tool that you have,
the first like huge milestone marker
in terms of building long-term wealth.
And I want it to be adaptable to your life,
personal finances, personal.
So let's talk about how we can actually achieve
whatever 100K goal you have this year.
The first thing to understand is that with that 100K,
you're also really thinking about
what you want your life to look like.
We've spoken many times on this show that
personal finance is not really about math,
it's not really about numbers,
it's not how good you are at math, right?
It is about what you want out of life and your psychology
and how do you use money as a tool in order to build the life that you want out of life and your psychology and how you use money as a tool in order to build
the life that you want. So I need you to do an audit of your life and your kind of bigger life
goals that maybe don't have anything to do with money on the surface. Do you want to be able to
purchase a home eventually? Maybe not even this year, but in the next couple of years.
Maybe you want to retire early. Maybe you don't want to work until you're 65 plus.
Maybe you want to move to a new city.
Maybe you want to start a business.
These are the kinds of big life events
where money can be used as a tool in order to achieve them.
So your big goals help determine
which 100K is most advantageous for you.
So when we're thinking about setting that 100K goal,
again, net worth, debt paid off, saved, earned,
we wanna think about what other life goals,
big life goals am I thinking about?
And how can I use that 100K goal
in order to fuel my life goals?
For me, my first 100K, the 100k I saved at 25, that was the permissions
that I needed to quit corporate and go all in on my business full time. And the reason, I think,
one of the biggest reasons my 100k happened, my 100k goal was achieved, was because I gave it
emotional weight. It wasn't just seeing $100,000 in my bank account,
although that was fucking dope.
It was more about how I can make sure
that I was saving that $100,000 for a particular reason.
I could like taste how good it felt
to be a full-time entrepreneur.
I could taste how good it felt
to not have to work for somebody I didn't respect.
And that was the thing that motivated me.
So when you're determining what that 100K goal is going to be, right, and hopefully you already have some idea,
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based on your other big life goals and the other things you're trying to do in your life, based on your other big life goals and the other things you're trying to achieve.
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Our first step towards any sort of financial goal, including your first 100k, is saving an emergency fund.
An emergency fund should be at least three months of living expenses in a high-yield savings account.
Now, even if you have debt, even if you have tens of thousands or hundreds of thousands of dollars of debt,
we are saving the emergency fund first. Why?
Well, first of all, I don't want you going into debt
trying to pay for an emergency because one inevitably happens, right? You get laid off,
your dog gets sick, you have a home repair, all of these things inevitably happen. And they also
seem to happen when you don't have that emergency fund set up. So we're going to set the emergency
fund first to be able to cover ourselves for emergencies. And so we don't have to go into either more debt or debt at all
to try to pay for it. Two, we really prioritize mental health at her first 100K. We really
prioritize making sure that you are mentally well and that your mental health is good.
And let me tell you, there's something so nice about laying your head on the pillow at night
and knowing that you're financially covered
should something happen.
You're not as stressed about money.
You're not as anxious because you are okay.
You know that you can get through
whatever emergency comes your way.
And finally, the really important one for everyone listening,
you need a fuck-off fund.
You need enough money to leave a situation
that feels unsafe, that feels toxic,
that doesn't feel healthy anymore.
Whether that is a relationship or a job
or a shitty apartment, you need enough money
to get out of bad situations.
As we know, money equals options.
It equals choices and flexibility.
And anytime, but especially right now, I need you to have enough money to make choices that
benefit you, that make choices that allow you to live a healthy, safe, comfortable life.
So we save that emergency fund first to prioritize our own safety, our own security, and to make sure that
we're not going into debt to try to pay for that emergency. Now, three months is the goal here.
Three months of living expenses in that high-yield savings account. And if you don't
have a high-yield savings account, that is the first thing that you can do to really immediately
better fit your money that take no additional effort.
I signed up for my high yield savings account
and it's the one I recommend to you.
It took me less than 10 minutes
and I was immediately making more money.
Because a high yield savings account
is just like an everyday savings account,
except it's earning you more in interest.
So there's a link down below to the one we recommend.
You can also go to herfirsthundredk.com slash tools
to find the one that we like.
So three months is a great place to start building that emergency fund.
But if we can also get it up to six, if you already have that three month emergency fund,
you've been listening to me for a while, maybe you're a member of a hundred K club already
and you have saved that three months of living expenses, building to six is not a bad idea, especially with Trump
and the whole unknown of it all
for these next couple of years.
So three months of living expenses is your starter goal here.
Our second step after that emergency fund.
We want to avoid debt,
especially credit card debt at all costs.
But debt is also a way that we leverage our lives,
is a way that we up level our lives, right?
And I am not the personal finance expert, Dave Ramsey,
who's going to tell you that debt is bad,
that all debt is bad and that you are a shitty person
if you took on debt and shame, shame, shame, absolutely not.
We don't do shame here at her first 100K,
we don't do shame in the 100K club,
we don't do shame on the financial feminist podcast ever. We want to avoid credit card debt though if we can,
just because it is really costly. It's really expensive and it's really hard to get out of.
But if you do have credit card debt, that's okay. We now want to focus on paying that credit card
debt off. Credit card debt is anywhere from 15 to 30% interest. That is
really expensive. It also compounds daily, which means that the interest gets worse every
single day. So we prioritize that emergency fund first. And then once that emergency fund
is done, we work to pay off our credit card debt. We have an entire episode about how to pay off credit card debt in more detail.
It is the Financial Foundation episode number four.
We also have an entire module about paying off credit card debt, mortgages, car loans,
student loans in the 100K club.
And we have so many monthly resources, our monthly money date, which I'll talk about in a bit,
the live coaching with me that can help you get that debt paid off, again, in a supportive
environment where you can get your questions answered every single time you have one.
So again, herfirsthundredk.com slash 100k-waitlist.
We're paying off that credit card debt next because it's most expensive.
Please, please, please prioritize paying off your debt and also staying out of debt if
you can while you're paying that off.
It's very hard to dig yourself out of a hole if you have sand that keeps falling into.
The reason both of these steps are so powerful, the paying off debt, but also saving that emergency fund, is because
in our goal, our 100k goal, getting to that 100k goal, if you are in expensive debt, a
portion of your money every single month is going to paying that debt off.
And it's not going to saving money, right?
Or it's not going to paying off other kinds of debt, or it's not going to your high
yield savings account to earn you more money. And it's also getting worse because every day you're
in debt, your interest rate makes your debt higher. And the next day, your interest rate makes your
debt even higher because it's counting from the interest yesterday too, right? It's a very
slippery slope. So if we can pay off our credit card debt, we can get to our 100k goal
much faster. And if we have that emergency fund, we've given ourselves a leg up to prevent any sort
of slippage later, right? Going into Morzat trying to pay for an emergency and getting further away
from our 100k goal. But also if you've chosen a goal like net worth or savings, well, cool,
your emergency fund counts towards that. It counts towards that 100K goal. So this is
the power of those first two steps of making sure you're financially secure with your emergency
fund, making sure that you have less to stress about when it comes to money with that emergency
fund, and then paying off your credit card debt allows you to level up your life because you get a huge chunk of your money back. When it comes to paying
off debt, again, we have way more detail about how to do this in a way that doesn't make you
hate your life and doesn't make you have to cut every single thing that brings you joy that's
over in the 100K club. But I always recommend prioritizing the debt with the highest interest rate.
So paying that debt off first.
So if you have two credit cards with debt on them
and one is 25% interest and one is 18% interest,
work to pay off the one with 25% interest
because it's costing you the most.
I see a lot of people try to split their energy
between those two.
They split their energy between the 25% credit card
and the 18% credit card.
And what happens is you're trying to do
too many things at once, right?
It's a Ron Swanson thing.
I need you to whole ass one thing
rather than half-assing two things.
So those are our first two steps,
the emergency fund and then paying off our credit cards.
Now, this is where a lot of people,
after those two steps, start having some questions.
So one of my favorite hacks
to getting to your first 100K quicker,
it's easy to look at that $100,000 goal
and think, holy fuck, that's a huge mountain,
how am I gonna climb that thing, right?
And to think to yourself,
well, I have to like take dollar bills
and count them out to get to $100,000.
You know, like that is the money I actually have to save myself. That's going to take me
a really long time. This is my favorite thing about a lot of resources that are at our disposal
that so many people don't take advantage of. There are accounts that allow your money to make money.
There are so many places where you can let your money
work as hard, if not harder than you do,
to be able to earn you more money
by you doing literally nothing at all.
You're not like getting a second job,
you're not like taking on a side hustle.
You are allowing the money you already have to work harder for you to get you to that 100k goal faster. This is the reason that I was able to save it as quickly as I did. As someone who graduated
college, technically at 21, but then got my first job at 22, and then had my first 100k at 25. So little over three years.
This is why I was able to get there so quickly.
It's because I used the resources at my disposal
to not only save the money I was earning myself,
but to allow my money to work harder for me.
So there are accounts that allow compound interest
to do some of the heavy lifting for you. Right? I was talking about compound interest when it comes
to debt before and about how damaging it is because your interest earns interest earns interest.
And that is money you now owe. But imagine if that same principle was applied in a way that benefits
you where your interest earns interest earns interest earns interest, right?
That is the power of bank accounts, especially high-yield savings accounts.
It's the power of investing accounts.
These are the types of accounts that we want to be putting our money into
in order to better our money, just period, but also to get to our $100,000 goal
or to get to any financial goal we have.
So this is why when we talk about emergency funds,
this is why I harp on it so much.
If you've been following me for a while, I'm sorry.
Yes, take a shot every time I say high yield savings account
and you're passed out drunk on the floor.
I know, but high yield savings accounts are offering you
10, 20, 30 times your national interest rate
at your everyday bank.
So I'm going to call out banks by name.
Bank of America, Wells Fargo, US Bank, your local bank that you had a bank account when
your dad or your mom opened the one when you were 14 and you haven't moved your money.
These are the bank accounts that are earning you. I'm not exaggerating. Pennies in interest.
So if you are still banking with these banks, especially as like where your emergency fund is,
you are losing money. So we're going to take the money for our emergency fund. We're going to take
the money for our other savings goals and put it in what's called a high-yield savings account instead.
We see high-yield savings accounts with 3, 4% interest as opposed to like 0.3% or less, which is the national average.
So we're using the power of high-yield savings accounts to help us get to our 100K goal faster.
This is what I did.
You use the power of your investing accounts
like a 401K, which is a employer sponsored
retirement program, your IRA,
which is an individual retirement account.
These are both investing accounts.
Using the power of those investing accounts
to invest,
to put money in the stock market
where you can earn seven to 10% interest
on average year over year.
That's the other reason how I was able
to get to my 100K so quickly.
I wasn't just putting money into a checking account.
I wasn't putting $100,000 under a mattress.
I was putting it in these types of accounts that allowed me to grow my money and allowed
me to make money on my money in a way that didn't allow me or didn't force me to do
any more work.
So one of my biggest tips for you beyond what to do in what order, beyond setting goals
is use the tools at your disposal to make your life easier.
I think we often believe that we get like a gold star for making personal finance harder than it
has to be. Like I do this shit all the time. Well, I don't anymore because I realized this was so harmful. I thought I should just remember things. I don't, I don't, Chris, have you ever experienced
this where I'm just like, oh, I should remember to do that thing tomorrow and I'm not going to
write it down. And then I wouldn't remember. And then I would feel like shit anyway. Like it was
like a weird pride thing of like, oh, I should remember to do this. So I'm not going to write it down. It's the same thing with money where like you think,
oh, I will just white knuckle my way through personal finance
and I'm going to make this harder than it has to be.
So then I feel like I've earned it.
No, use the resources at your disposal.
Use the resources at your disposal.
Use these accounts.
Listen to this podcast.
We have another dozen episodes about investing
and about saving.
We'll link them down below.
Like use the tools at your disposal
to make your life easier,
to get yourself to your goals quicker.
My final tip for you, automate everything you possibly can.
This is one of the crucial steps I took
to saving my own 100K and the step that I see
so many people in our community take
that transforms everything about their money.
When we're talking about saving that emergency fund,
when we're talking about investing,
set up an automatic transfer from your checking account
to your savings account.
Maybe that's once a month, maybe that's every time you get paid, and maybe it's just $20.
Maybe that's all you've got right now is $20 a month.
Okay, great.
No worries.
Set up an automatic transfer from your checking account to your savings account.
So we do what's called paying yourself first.
If you wait till the end of the month to start saving, if you wait till the end of the month
to prioritize your financial goals, two things happen.
One, there's no money left over.
You've spent it all.
There's no money left over.
And two, your emotional response to that is,
shit, I'm a failure.
Then you feel bad because you've spent all of your money
and didn't prioritize your own savings.
As you know from listening to the show, spending money is not a bad thing.
We don't villainize spending. I spend my money all the time.
But I spend after I have automatically saved.
Because then that allows me to spend money in a way that doesn't feel guilty, right?
It is guilt-free because I have prioritized myself.
And it also is the balance.
We can't just save all our money
because that's not sustainable.
And we also can't just spend all of our money
because that's not sustainable either.
So when we automate our savings,
we're using those tools at our disposal, right?
We're making personal finance easier for us
and setting up that automatic transfer.
So it happens without us having to think about it.
It happens on autopilot.
It's like future us is another bill that we're paying.
So when we're talking about what to do in what order,
when we're talking about setting goals,
when we're talking about using accounts
and compound interest as a tool,
if you take one thing from this episode,
automate your savings,
just like you have automated bill pay set up somewhere else.
Automate your savings.
Set up those automatic transfers of, again, maybe it's a little amount of money
and that's all you can do right now.
Great. You're building it.
It's going to continue compounding.
And you're also building the habit of saving money so that when you do have more money,
you already know how to do this.
If you can manage saving 20 bucks a month, you can manage saving $2,000 a month
or $20,000 a month.
The principles are no different.
So we're building those smart financial habits. We're using the tools at our disposal to be able to get one step closer to our
first hundred K.
My final tip for you, do not do this alone.
to our first 100k. My final tip for you, do not do this alone. Please do not try to set this big,
brave, audacious, but doable goal and think you can do it alone.
I couldn't. I had so many friends challenging me and encouraging me
and reminding me what was important when shit got tough, when I was trying to save my first 100K.
I announced it publicly,
which I don't necessarily recommend you do
if you don't want to,
but like I announced that goal publicly
and there's a reason now we have a community
of 5 million women.
It started with me being transparent around that 100K goal.
I had so many people cheering me on.
I had so many people encouraging me.
But I had also the accountability of knowing that someone else knew about it.
So someone was going to ask me occasionally, hey, how's that thing going?
And I wanted to be able to respond, it's going really well. I'm doing really well. Or, you know,
I had this setback, but I'm trying to make the most of it. Like, it's so important and there's
so much data and studies around how goals that are set that you never speak aloud, that you never tell anybody about, those goals
are not likely to be achieved.
And so when we're thinking about where to ask questions when hiccups come up, when we're
thinking about when we need a pep talk from folks, when we're thinking about just being
able to talk about money in a place
that you know is not going to judge you, but also is not going to like shit on your wins
and is not going to judge you for having the amount of money you have or tell you that
you were bragging.
That's what the 100K club is.
That's what we've built is a place where you can set your 100K goal, whatever that is,
or any financial goal you have.
Maybe 100K feels super audacious right now.
Fine.
Pick a financial goal and you have myself personally, my team, and thousands of other
women who are cheering you on and cheering your success on.
Wouldn't that feel really good? Like, I know that feels really good.
So when we're thinking about how do we actually achieve
the goals that we're setting in 2025,
how do we actually get to our first 100K?
I wanna be able to help you do that.
I wanna be able to encourage you.
I wanna be able to be the champion for you that
you might not have in your life right now. And I want others around you to also be setting their
goals, right? It's like running a marathon. It's a lot easier to keep running if you've got a bunch
of people next to you who are also running or who are also cheering you on. Let 2025 be the year
that you take your personal finance education seriously. Let this
be the year you actually invest in yourself. Because the last thing I want is for you to look
back at the end of this year and realize that nothing's changed. And what you are not changing,
you are choosing. And we know because of personal finance
that there's so many systemic barriers
that we have no control over.
This entire show and our work is talking about
all of the things that relate to personal finance
that are bigger than us.
Racism, sexism, ableism, homophobia,
trillion dollar student debt crisis,
stagnating minimum wages, lack of paid
family leave federally in the United States. All of these things are stacked against us.
So we have to control what we can control. We have to take our personal finance education
seriously. We can do that. We can 100% be in ownership of that. And I want this to be the year that you look back on and you're like,
hell fucking yes, I did that.
Or I got halfway to this really big audacious goal that I set,
but it's halfway that I wasn't at last year.
I would love to see you in the 100K Club.
I would love for you to get some more information to decide if it's right for you.
And if that's not right for you,
or it's not in your budget right now, no worries.
This show is gonna continue being free.
That's why it's here.
If you want the personalized guidance,
if you want someone who's going to be able to champion you
and to give you really good detailed information
and coaching and accountability,
we will see you in the club.
I can't wait to see you there.
Thank you as always for being here, financial feminists.
We really, really appreciate it.
I hope you have a kick-ass start to 2025.
Please take care of yourselves in all regards,
but especially right now.
And I'm just really excited to be able to champion you,
whether it's in the club, here, on Instagram,
every single day.
Thank you for being here and we'll see you back here very soon.
Bye.
Thank you for listening to Financial Feminist, a Her First 100K podcast.
Financial Feminist is hosted by me, Tori Dunlap, produced by Kristen Fields and Tamesha Grant. Research by Sarah Shortino.
Audio and video engineering by Alyssa Medcalf.
Marketing and operations by Karina Patel and Amanda LeFeu.
Special thanks to our team at Her First 100K.
Kaylyn Sprinkle, Masha Bakhmakeva, Taylor Chil, Sasha Bonar, Ray Wong, Elizabeth McCumber,
Claire Karonen, Darrell Ann Ingman, and Megan Walker.
Promotional graphics by Mary Stratton, photography by Sarah Wolf, and theme music by Jonah Cohen Sound. A huge
thanks to the entire Her First 100k community for supporting the show. For more information
about Financial Feminist, Her First 100k, our guests, and episode show notes, visit
FinancialFeministPodcast.com. If you're confused about your personal finances and
you're wondering where to start, go to HerFirst100k.com slash quiz for a free personalized money plan.