Financial Feminist - 286. Getting Rich Made Me a Bad Woman
Episode Date: June 2, 2026Register for the "What To Do With Your Money Right Now" live workshop: https://herfirst100k.com/ffpod What if the reason you're afraid of building wealth has nothing to do with you, a...nd everything to do with a system designed to keep you that way? In this episode, I'm pulling back the curtain on something most people won't say out loud: the reason so many women are afraid to build wealth isn't a personal failing, it's by design. From the fears holding us back before we even start, to every way my own financial success made me a "bad woman" by the patriarchy's standards, this episode is giving you permission to stop apologizing for wanting more. Because every dollar you earn, save, and invest? It's a vote against a system that never wanted you to have it. Listen to Erin Gallagher episode on being an uncontrollable woman: https://herfirst100k.com/financial-feminist-show-notes/inner-mean-girl/ 00:00 Intro: Why Women Fear Wealth 01:57 FOG: Fear, Obligation & Guilt Explained 04:50 Money Avoidance & the Ostrich Effect 05:25 The Key Reframe: You're Not Bad With Money 06:00 The "Good Woman" Checklist 06:38 Female Financial Dependence Is by Design 08:45 The Data: Wage Gap, Wealth Gap & Unpaid Labor 09:34 You Still Have to Play the Game 13:05 Tori's Personal Story: Building Wealth Fast 13:48 "Money Doesn't Change You — It Shows You Who You Are" 16:31 Wealth as an Amplifier, Not a Transformer 17:25 Staying Broke Doesn't Make You Virtuous 20:45 How Becoming Rich Made Me a Bad Woman 28:35 I Became Dangerous to Anyone Who Benefited From My Smallness 29:27 The Double Standard: Wealthy Man vs. Wealthy Woman Learn more about your ad choices. Visit megaphone.fm/adchoices
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Society has a rulebook for what makes a good woman. And you guessed it. How we should talk about,
make, and spend money is most of it. But before we get there, we need to ask him even more uncomfortable
question. Why are women afraid of building wealth in the first place? If you're new here, my name is
Tori. I'm a multimillionaire, money expert, and I've helped over five million women be better with
money. And I am the poster child for the unabashed pursuit of wealth. But it hasn't made me the most
popular. Today we're talking about why women are afraid of money. Why,
pursuing wealth actually made me a bad woman and how we can say fuck it anyway.
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So before we get into any of that, we have to talk about the before.
Why so many women never get rich to begin with.
As we talked about many times on this show, pursuit of wealth and really becoming wealthy
is not about hoarding money.
It's not about accumulating wealth to the point of exploiting people or gatekeeping others
or just having a pile of cash because it's nice to have a pile of cash.
Wealth means options.
Wealth means choices.
When you have money, you have the ability to say no to things you want to say no to and yes to things you want to say yes to.
And you are never forced to be in a situation that feels unsafe again because you can always afford to get out of it.
When we talk about the pursuit of wealth and we talk about how we think about a financial education, many other financial experts are going to tell you that the reason you're not rich is because you're not working hard enough.
And we've disputed many, many times on the show that you can be working really, really, really hard and also still not be financially solved.
financially ahead. And that is because of the system that exists. Because of systemic oppression,
there are many, many reasons why you might be pursuing wealth and might be doing all the right
things, but still have a harder time. All of that being said, when we look at why women are
afraid of pursuing money, the concept of fog comes up a lot. Fog is an acronym in this case.
Fear, obligation, and guilt. This concept of fog is the number one thing I see.
women struggle with in their pursuit of wealth because it blocks women's healthy relationship
with money and it slows that ability to build wealth. Let's talk about F and Fogg first.
That fear is so common with women because research shows that women are likely to fear the destructive
impact of money on our relationships and our personal values. But also, we're so afraid of doing
the wrong thing. We're so afraid of making a financial mistake that could wipe us out tomorrow or
that fear that maybe people won't like us anymore, right? And that comes down to, we think rich
equals being a bad person. We've all met bad, rich people. We see them every day in the news,
right? There are plenty of terrible people who happen to have a lot of money. Or really,
what we infer from that is that the money is the thing that made them bad, right? That rich equals
bad person equation is a narrative that women have been fed time and time again.
Let's talk about the O, obligation.
There's an obligation that we feel to everybody else before ourselves.
And as I've discussed many times on the show, but also in the first chapter of my book, Financial Feminist,
research shows us that we teach girls, even at the young age of two, three, four to constantly
be putting others above themselves.
That's what we deem valuable in women.
We are meant to believe that everybody else's needs are more important than our own and that our
value to society is the way in which we nurture, right? Think about the toys, women, girls,
are stereotypically given. Dolls, easy bake ovens, right? We are told that our value to society is
in how we nurture and take care of others. So no wonder that obligation creeps up when,
faced with the very real decision of, do I help out my family, do I help out the world that feels
like it's turning to shit all the time, or do I take care of me? Those things seem at odds
with each other. It's either one or the other, right? It's this double bind narrative that we believe.
Finally, let's talk about guilt. This is the number one emotion. Yes, the fear, the obligation,
the shame, all of that's there, but the guilt, right? Again, guilty if you're doing better than
somebody else. Guilty if you're not doing well enough, the guilt is huge. We see this guilt all of the
time with women. The guilt that you are doing better than your friends and the people in your life.
guilt that you're doing better than your community or even maybe better than your parents did
or the guilt that you're not doing well enough. The guilt that you spent money, the guilt that you
made a mistake, the guilt that you went out to eat when you were in debt. This guilt is so, so common.
And this is the thing that absolutely derails our ability to build wealth. We also have to talk about
the money avoidance that happens with women, the ostrich effect. We talk about this a lot,
but this feeling of burying your head in the sand, acting like your problems don't exist,
this disproportionately affects women, and it leads to this feeling of losing confidence and opportunity
because you keep putting it off. You're like, you know what, I'll handle that later, I'll figure that out
later, and what it actually just does is cripples your relationship with money. It derails your
progress and also separates you from your money in a way where it no longer feels personal anymore.
The key reframe here is women aren't afraid of money because they're bad at it. You're not bad.
at money. Money is a teachable, learnable skill. Rather, women are afraid of money and of the pursuit of
wealth because they are specifically taught to be. You're not bad with money. You just feel bad for
pursuing money because society has made you feel that way. You believe that the pursuit of wealth
is a bad thing. You think it'll make you a bad person. You think it's selfish. You think it's greedy.
and that's not an accident.
Because at the end of the day, society wants you to be a good woman.
They want you to be a controllable woman.
A good woman is everything society has handed us, right?
Is the good woman checklist that gets delivered even at a toddler age for girls and women?
This good woman checklist is you not ruffling any feathers, you're not asking for more than you deserve.
I'm putting that in quotes, you being a good girl, staying in your lane, not asking for too much,
not taking up space. This is the good woman checklist. And ultimately, female financial dependence
is by design. A good woman doesn't start a business. A good woman doesn't ask for a raise. A good
woman doesn't invest. She makes a meager amount of money that she budgets very closely. And she
relies on a man for the rest, whether that's a husband, a father, someone else, a boss,
that is now where you put your financial standing. A woman who doesn't need a man economically,
she's a structural threat, right? Think about women who live unabashedly. Society hates them.
Society hates me, right? An uncontrollable woman is the patriarchy's worst nightmare, right?
And I love being the patriarchy's worst nightmare. But it's not a
fun time. Like, yes, I'm fulfilling my needs and my goals and doing things that feel right to me,
but it makes people deeply uncomfortable because that is not the role we've been conditioned to play
as women. We've been conditioned to put everybody's needs above our own, to never speak up when we feel
like something is wrong or something is a miss or something feels disconnected. And money is like the
pinnacle of this. Your pursuit of money, you wanting money, is deemed villainous by the very
people who want to make sure that they maintain the money and the power. Like, this is not an accident.
The very people who already have the status and who already have wealth and who already have
power, the patriarchy, benefit from making you believe that money is bad and that the pursuit
of wealth is bad. And that asking for more money or start.
a business or doing well financially is bad. That staying in a nicer hotel is bad. That having more
money so you can be more generous is bad. All of these things are deemed bad. That's not an accident.
The data proves this. We have the wage gap and the wealth gap and so much unpaid labor is women.
These numbers actually just protect a system that exists that is profited off of women's inaction
and unpaid labor forever, for literally forever.
That is not an accident.
And at the end of the day, the more we as women continue to uphold those structures of shame
and guilt and fear and obligation and of viewing the pursuit of wealth as greedy or
gauche or impolite, it only hurts us.
It only hurts us.
It does not actually fuck the cis-executive.
it does not actually progress us in any way, because the truth is, you still have to pay your rent, right?
Yes, capitalism exists, and it's not a system that benefits us. Absolutely not. I don't want to win
capitalism. That means I have exploited somebody. That means I'm stockpiling. But I also can't lose
capitalism either, because that means deep suffering to myself and my community and my family.
So while we work to change the system, we have to learn how to survive it and maybe just even lowercase T thrive in it.
I'm not talking Jeff Bezos, Elon Musk level of thriving.
I'm talking enough money where you can feel a sense of ease, joy, and generosity in your life.
Because the truth is, you can't fight against a system if you're broke.
You cannot protest against a system and against a regime and against people in power who are not great when you are so deeply tired.
I just want to be really practical about this because I get so many messages about, Tori, how do we not uphold capitalism while also pursuing wealth?
And at the end of the day, if I look at somebody who is living paycheck to paycheck, there is data that proves that being poor and living in poverty is rewiring their brain and not in a good way.
It is rewiring their brain to the point that they are living so much in scarcity.
They have very little time for themselves.
they have very little to offer or give to themselves, to the community, to the cause,
because they are just trying to survive, right?
It's Maslow's hierarchy of needs.
If you are just wondering how you're going to put food on the table,
you can't grow and build community.
You can't think about making a positive impact beyond yourself and your family
because you're so focused on this one thing.
And it doesn't make that person bad.
Of course not.
That's the system that exists that keeps that person.
broke. But if I in this community at her first 100K can help people start to have more freedom
and flexibility in their lives where they're not worried about making rent when they don't feel
absolutely overwhelmed by their student loans, when they're not living that life of every
single penny matters, imagine how that feels. It feels liberating. Like I know this feeling because
I've experienced it, but also because I've talked with the millions of women we've helped go from
absolute scarcity to now a version of abundance that the patriarchy hates. There's a reason
the system does not want you to have financial independence. And it's because when you're able
to get out of scarcity mode, you start paying better attention. You start seeing what's going on
around you. And you start realizing, actually, this isn't working. My rights are getting
taken away. Minimum wage hasn't increased at the federal level in a very long time.
This is a fascist regime. You start realizing that when you have enough money to pull yourself
out of scarcity. But you will be deeply unpopular at the societal level for it. Because the
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I want to speak to you as someone who built a lot of wealth in a short amount of time.
Because I think even if I'm telling you this, that pursuit of money doesn't make you a bad person,
that you can pursue money because it means options, there is still something hardwired in your brain
that is telling you that, oh, if I gain money, I will be a bad person.
it will lead me to making poor decisions, selfish decisions, greedy decisions, that I will no longer be
community-oriented. I will no longer be the person that I'm proud of. The quote that I absolutely love
that will ground this section is that having money doesn't change you. It just shows you who you
truly are. I completely believe that. We know plenty of rich people who are pieces of shit. Absolutely.
I also know plenty of people who are just scraping by who are not great people either.
And just in the same way that we talk about in personal finance, if you can manage $30,000,
you can manage $3 million or $30 million.
It's the same way here.
Yes, I have a lot of flaws.
Yes, I have a lot of things I'm working on.
However, I am really proud of my generosity.
And I was proud of my generosity when I made $55K a year.
and I am proud of my generosity
making millions of dollars
as a business owner,
and if anything,
I'm able to be even more generous.
It's so thrilling
to be able to say
this thing is happening
in the world,
whether that is women's rights
or animal rights
or war and genocide
or, like,
climate change.
There are so many things
that need our attention
and that I don't have to just go,
well,
that's awful and that sucks, what can I do about it? I can actually make an impact.
And truly, I've seen it in, again, millions of women. When they gain money, it's not an overnight
change of, like, they went to bed a good person and now they wake up with money and they're a
terrible human being. They're actually just able to be as generous as they want to be. And for
me in my own life, I never have to worry about going out to eat and tipping somebody what they're
worth and maybe even making their day and leaving a $100 tip on a $30 meal. I get to tip generously.
I get to donate to causes I believe in. I get to take my very hardworking parents who didn't
grow up with a lot on trips that they never dreamed they would ever be able to take.
And that's all the fun stuff of I get to donate and show up in cool places and like afford nicer things.
But also the practicality of this means that if someone is disrespecting me or if I feel unsafe,
whether that's in a relationship or in a job or with a client or in a housing situation that feels unsafe,
even just me going on a trip and booking the wrong hotel, I never have to worry.
about just toughing that out.
I never have to worry about my safety again.
That's what we're talking about
when we're talking about building wealth.
And wealth works less like a transformer
and more like an amplifier, right?
This is the wealth doesn't change you,
it just shows you who you truly are.
It's like turning up the volume
on whoever you already were.
The generous person can now give
at a scale that changes lives.
And the anxious person can now design a life
without triggering their coping mechanisms, right,
without going back into that scarcity mode.
And the true honest admission from somebody who is a multimillionaire
is that getting rich also doesn't automatically make you good, right?
There are plenty of people who start building wealth,
who use it for really bad things.
And especially at scale, you can see that some of the richest people
on this planet are the least generous.
but they were always that way.
They were always that way.
And staying broke doesn't make you virtuous either.
Taking one for the team, being a martyr,
saying, you know what,
the system doesn't work, so I'm not going to participate.
Guess who that hurts.
It's not the patriarchy.
It's not the billionaires.
It's you.
The only person that benefits from you completely opting out of the system,
is the people already in power. It's not you. You're not the person that benefits from that.
The question really is, who are you when the friction is gone? Who do you become when you are able
to be the most generous version of yourself? And you've been probably listening to this show
for a minute, so I don't have to say this. But for anybody new, by the way, subscribe. Hello,
stick around. When I say build wealth, I want to be very clear about what that means.
I am not out here trying to become a billionaire.
I have no interest in that.
I have no interest in that.
When I say build wealth,
I'm just talking about enough money
to protect yourself,
to be able to protect you and your family and your community,
and for you to be the most generous version of yourself
so that you can retire comfortably
so that you don't have to worry about going into debt
so that you can afford nice things every once in a while.
I'm not out here telling you to buy a mega yacht.
I'm not out here telling you to fly on PJs. I'm here telling you that building wealth just means
having enough money to make decisions, having enough money to give you options. And before I keep
going, I need you to hear this. Everything we're talking about today, the freedom, the power,
the ability to say no, none of it is possible without a good foundation. And most women never build
it because nobody ever showed them how. Nobody ever showed them the formula, showed them the
system. And that's not a character flaw. That's just a missing map. Here's the thing. Knowing all of
this intellectually is one thing, actually knowing what to do with your money right now in this economy,
in this war with these gas prices and with the eggs, that's another. The world is really loud. The
advice is really generic. And most women I talk to aren't avoiding their finances right now because
they don't care. They're avoiding them because nobody has given them a clear answer for this moment
in a way that isn't actually just supporting Trump.
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Okay, we have to talk about the ways that becoming rich made me a bad woman, okay?
All of the ways that money made me a bad woman by the patriarchy standards.
The first one, I became intimidating to men.
Oh, my favorite.
It's like orgasmic.
I'm like, intimidating to men.
Oh, no.
But I don't need anything financially from a partner.
I'm here in a partnership with my current partner because I, oh, it's going to sound cheesy, I love him.
Like, I like building a life with this person.
I don't need anything from him.
And for literally eons, the reason a woman got married is because she needed a man financially, right?
I'm a big fan of Jane Austen.
I'm a big fan of Bridgerton.
All of these women are out here being like, I have to get married because he has 20,000 pounds a year.
Like that's why for so many years women had to get married.
It wasn't about love.
It was about finances.
It was about being taken care of.
And you think, okay, Jane Austen was like late 1700s, early 1800s.
That's been a while.
A woman can get her credit card in her own name until 1974.
1974.
Wasn't that long ago.
We've needed men for a really long time.
financially. This is the first time in history that we don't need a man to support us financially.
What a gift. Now, Trump, the patriarchy, they want to change that. But at this moment,
yeah, of course you're intimidating to men. The very men that, by the way, you should have no interest in.
But for the first time, the status quo has changed. You are no longer pursuing a relationship,
potentially at all, but you're no longer pursuing a relationship because you need this person's
financial standing. You need this person to handle the money. I became intimidating and dating
because I didn't need a man for that anymore. And in fact, to a lot of men, it was actually
not just intimidating, but a little threatening. Because then they have to ask themselves,
well, if I am not the breadwinner, if I'm not showing up to financially contribute, what am I
contributing? Good question, men. Keep pondering that. Number two, I stopped asking permission.
I didn't have to ask anybody's permission anymore, not to spend my own money, not to make decisions
in my business or my career. I didn't have to ask permission from an employer, from my partner,
from my family to do anything. I still don't. It's thrilling. I get to travel when and how I want
to travel. I get to take time off, for the most part, when and how I want to do it.
There is so much flexibility that comes with me having a financial foundation that is strong
because I don't have to ask permission anymore. I don't have to get a yes from somebody else
in order to make decisions. I remember about six months ago I bought a coat that I was really
excited about. It was a $700 coat. It was like at a consignment store. It was like designer but
used, which is how I feel good about personally buying anything like really, really nice.
I remember bringing the coat home in my little bag and I made a video that ended up going viral
about it. But basically, one, it was my own money. It wasn't somebody else's money that I was
spending that I had to get permission for. But two, I didn't have to like hide my shopping bags.
Like this is the reality for so many women is like you're spending somebody else's money,
but also then because it's somebody else's money and especially because we are like villainized
for shopping and our shopping addictions as women,
we feel like we have to hide the bag.
Like, oh, my husband can't see how much I bought today.
And let me tell you, bought the coat,
didn't have to ask anybody's permission,
didn't have to worry if I could afford it,
and then also didn't have to walk into my house
feeling nervous or scared that it was going to start a fight.
How liberating is that?
It's just so nice.
It's the feeling I want for all of you listening.
The third thing is I could say,
I could say no. To jobs, to people, to rooms I didn't want to be in. And yes, to bad dates or bad
relationships. I didn't have to take money from somebody I didn't respect just because I needed it.
And let me tell you, I used to be in that scenario. All of us have been in that scenario.
For me, early in my career before I really took my financial education seriously, I was in a job that
deeply disrespected me and other women where I was sexually harassed, where it was just like
the most toxic of toxic work environments, and I couldn't leave because I didn't have enough money.
And nothing crushes your soul like that feeling of having to withstand and tolerate treatment
that actively damages your psyche and your confidence.
And at the end of the day, money allows you the ability to exercise your self-worth.
You get to say no when you want to say no, and you get to say yes when you want to say yes.
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might not expect, but I get to have my opinions and I get to be loud about them because I'm not
nervous about somebody taking away my livelihood for those political opinions. Now, I will say on
Mike that especially after the second Trump inauguration, the second Trump election, we had multiple
opportunities that were like very lucrative opportunities get taken away from us because we were
vocal about our politics. And as a business owner and as somebody who is now not just worried about
myself, but also other people's livelihoods.
Like, that's a real thing.
That's a real thing to feel nervous and scared about and also fuck those companies.
But at the end of the day, I have built a kind of business and a kind of life where if I wasn't
outspoken, you all would realize it because our values are so integrated in the way we run a
business.
And ultimately, we get to have those kind of political opinions.
and we get to say them loudly
because I am not worried of somebody taking away my paycheck.
I am not worried of somebody,
even though it happened,
taking away opportunities from us
because I can find other opportunities.
I have enough financial standing for me and my team
where that's not a huge concern in the long term.
So that is the interesting thing as well
is that when you have money,
you are able to have an opinion,
but you're also able to vocalize that opinion loudly.
And yeah, that makes me a bad woman.
All of these things, by patriarchy standards,
make me an unpalatable, uncontrollable woman.
I am not subservient to men.
I'm not subservient to a system.
I am not subservient to an employer.
I say I know a lot.
And when I do say yes, it's very enthusiastic.
Like, I don't have to ask her permission anymore.
that by society standards is not very palatable.
And like, hell yeah.
Hell yeah.
Probably means I'm doing something right.
The last thing I'll say about being a woman that is unlikable by the patriarchy standards
is that I have become dangerous to anyone who has benefited from me staying small.
I have become a fun little problem to solve from people who benefited from me putting up with poor treatment.
That makes them deeply uncomfortable.
It sometimes makes me unlikable.
But at the end of the day, if I'm able to pursue my goals, if I'm able to feel good about my actions,
if I'm able to have my head hit the pillow at night and I feel good about my actions, great.
I'm the only person I have to answer to.
And frankly, I've stopped putting other people's comfort above my own.
We have a great episode that talks more about this that we just did with Aaron Gallagher.
We will link into the show notes about basically how to be an uncontrollable woman.
about how to stop putting everybody else's needs above your own, and I would highly recommend listening
to it as a follow-up for this episode. The double standard here that we're really talking about at the
end of the day, a wealthy man is powerful. A wealthy woman is a lot. That's what it comes down to.
A wealthy man gets to make choices. He is admired. He is put on a pedestal as someone worth listening
to, maybe even a genius. But a wealthy woman, I don't really like her. Or there's something.
something about her that just rub me the wrong way. Or she's really greedy. She asks for a lot.
She really likes herself. A wealthy woman is the patriarchy's worst nightmare. And isn't that what we all
want to be? So as we wrap up, ultimately, every dollar you earn, save or invest is a vote against a
system that never wanted you to have it. And when we look at people who do have money right now,
and the people who are in power,
I desperately need you to have money.
And I need you to have money any year,
no matter who's president, no matter what's going on,
but especially at this moment,
a financial education is your best form of protest.
And I need, desperately need,
money to be in the hands of people who are generous,
who are community-oriented,
and who care about somebody other than themselves.
That's you.
At this moment, I need wealth and power in the hands of people who are going to do good things with it.
So it has never been a more important time for you to have options and choices that money can provide for you, but also to make sure that money is in the hands of people who are going to be incredible with it.
So yes, get rich, be bad. The patriarchy's worst nightmare is an uncontrolled.
woman. Be uncontrollable. We'll see you back here soon.
Thank you for listening to Financial Feminists, produced by Her First 100K. If you love this show and
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mentioned in this episode, head to herfirst00k.com slash s-s-s-spodd.
