Financial Feminist - 287. How to Build a Business From Nothing with Jasmine Star

Episode Date: June 9, 2026

Visit ⁠⁠https://herfirst100k.com/ffpod⁠⁠ to grab a copy of our free Side Hustle Skill Finder to figure out exactly which of your existing skills can make you money, and what to do with them first! The real reason you haven't started your business isn't that you're not ready. It's that you're waiting to feel ready, and those are not the same thing. Today I'm sitting down with Jasmine Star, entrepreneur, business strategist, and CEO of Social Curator, who has built multiple seven and eight figure businesses starting from literally nothing. We're getting into how to find the skill you're already sitting on, why clarity only comes after you take action, how to price yourself when you're just starting out, and what it actually takes to build something real without an audience, a degree, or a perfect plan. If you've been waiting for a sign to start, this is it. Jasmine’s links: Instagram: https://www.instagram.com/jasminestar  Website: https://jasminestar.com/  Social Curator: https://www.socialcurator.com/  00:00 Intro 02:08 What Skill Are You Already Sitting On? 03:05 Every Market Is Saturated — So What? 04:59 Humans Buy from Humans: Your Unique Value 06:28 Treat It Like a Test, Not a Failure 07:38 Identity & Separating Yourself from Results 08:09 Jasmine's Origin Story: Starting with Nothing 18:41 Why Clarity Only Comes After Action 20:44 The Belief Gap: Do You Think You Have What It Takes? 23:55 Start Small: Build Belief Through Evidence 26:03 Three Questions to Find Your Business Idea 27:27 New Levels, New Devils 30:40 Pricing: Start Low & Let the Market Push You Up 32:54 Side Hustle First or Burn the Boats? 37:48 Your First Business Is a Bridge, Not the Destination 38:42 Common Busy Work Mistaken for Progress 45:18 Entrepreneurship Creates Options, Not Just Income 52:34 The First Step to Take This Week Learn more about your ad choices. Visit megaphone.fm/adchoices

The real reason you haven't started your business isn't that you're not ready. It's that you're waiting to feel ready. And those are not the same thing. Every market is saturated. Every industry is crowded. But let's be honest, none of that is the reason you haven't actually gotten started. This might be one of the most important and impactful episodes we have ever recorded because the number one thing I see when it comes to women either waiting to change their finances

or starting a business is getting in their own way. And trust me, after this episode, you're going to lose every excuse to actually do so. Jasmine Starr is an entrepreneur, business strategist, and CEO of social curator, and she has built not one, but multiple seven and eight-figure businesses starting with nothing. And as you'll find out in this episode, she means that quite literally. Today, we are talking about how to find the skill you're already sitting on, why clarity only comes after you take action, and what it actually takes to build a business from zero, especially if you have no idea how to start.

If you're someone who has always wanted to work for themselves, always dreamt of entrepreneurship, but just trying to get started, this episode is your sign to stop waiting. Let's get into it. But first, a word from our sponsors. This podcast is brought to you by Squarespace. Squarespace has sponsored us for five years. So if they've been sponsoring us for this long, you know that we use and love them. Squarespace helps you offer services to get paid all in one place, and they have cutting-edge

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And when you're ready to launch, use FFPod to save 10% off your first purchase of a website or domain. Hey, y'all, it's Kelly Clarkson with Wayfair. Ever order furniture online and wonder what if? Like, what if it doesn't hold up? That sofa was four days old. You should have ordered from Wayfair. With wayfair, there's no what if. Just style you love and quality you can trust. Visit Wayfair. Wayfair, every style, every home. Jasmine, someone right now clicked on this episode and is thinking, I want to start a business, but I'm so afraid I'll fail. What do you have to say to them? Two things. Number one, you would not have been given that hope if the capacities to succeed was not already inside of you. You just have to choose to decide that this is the thing that you have to do,

stay consistent and not give up. And secondly, I would want you to live a life full of possibility and failure than that of regret. I was 25 years old. My mom was 50 when she had brain cancer. And when she was in our hospital bed, she wasn't talking about the things that she had done. She was talking about the things that she had not done. I vowed to live my life, looking back to say, I did everything I could. And that's why I'm here. Jasmine, there's a recurring joke on the show of how long it's going to take me to cry. you might have the record. Wow.

That was like 45 seconds in. Okay. When women think about starting a business, what skill are they sitting on that could already be making them money if they saw it clearly? I believe that everybody has something to share or teach. Everybody.

But the thing is that I see a lot of specifically women, they put inside of themselves that they have this belief, that because it comes easy to them, it comes easy to everybody else. That couldn't be further from the truth. And I'm talking about simple things. I'm talking about meal prep. I'm talking about home organization.

I'm talking about photography. You have something that's unique. And if you were to take a step back and ask yourself, what are questions that people are commonly asking me about? So, for instance, when you first got sorted, people are like, you know, you're not living without your means and you know how to budget. Can I sit with you?

And you turn that into a seven-figure empire. I believe that there is a seven-figure empire inside of every single woman if they decide that that is the thing that they want to pursue. So let's take photography as an example. Okay. So somebody is thinking to themselves, oh yeah, I take really good photos that people compliment me on,

maybe on like a DSLR, or maybe I'm on my phone. But there's a million photographers out there. What do you have to say to that? Well, every market is saturated. And there is never a lack of competition. Yeah. But we buy cakes,

not just because of the cake, we buy it because of the baker. And we just don't buy photographs. We buy it because of the photographer. And so it's our job to understand that we are uniquely qualified to serve a very specific type of person. We're all so different. Not everybody would ever want to sit in front of my camera and not everybody would want to sit

in front of your camera. Just because there's a lot of options, it's because there's a lot of taste palettes around the people that want to work with. So whenever I'm talking about building a business, a lot of it is going to be rooted in your unique value proposition, which is you, which is you. And then secondly, showing up and showcasing what makes you different, like your savor, your secret sauce. What's going to make somebody say, that's the photographer who want to work with. That's the

bigger I want to buy a cake from. She's the person who I want to learn financial planning and investment with. Yeah. I like the metaphor of Christmas songs. Like every year, right? You hear chestnuts, it's rose dine on an open, like you hear that all the time. We've heard that song sung by a million people, but you want to hear it sung by your favorite artist. Absolutely. Like you want to hear it by Kelly Clarkson or you want to hear it. I think it's like Bing Crosby, I think. I'm very class of old school. Sure, sure, sure, right? But like we never get sick of Christmas songs. No.

Or you're not like, oh, somebody re-recorded jingle bells again. It's like, no, Taylor Swift recorded jingle bells. And I want to hear Taylor Swift's version. I love this. Yes. To all of that. Yeah. To all of that. You have previously said,

start with who you are and what you already know. What are the most common skills people completely overlook when they're trying to come up with a business idea? Oh, first and foremost, humans buy some other humans. And what we want to do is, We want to say that people will logic their way.

We like to believe that people will make an intellectual decision about an emotional purchase. Yeah. Like more than 90% of all purchases we make are going to be emotional. Totally. What we want to do is we want to appeal to the buyer by way of logic. I have the best course. I have the best photographer business. I have the best cake baking business.

Well, right. But that taste is subjective. Yeah. But what you can put out is, well, here is who I am. Here is why I do it. This is the human I am. So I am a human and you're a human. Do we vibe together?

I have a unique product or service that will serve you. And hey, let's create some magic together. It's so simple. But if you go back to like prehistoric commerce, it was I do business with who's around me. Yeah. And who I trust. And who I trust.

It is the same thing today. It's magnified, but it's the same thing. Yeah. When you think about that person who is saying, how do I get people to trust or like me or know me, when it also feels really scary to put yourself out there, how do you deal with that friction? Well, first, is this the truth?

Not everybody will like you. Yeah. You know, like they, when you post, they say you're showing up too much. When you stop posting, they say you gave up. If you decide to sit on the couch and eat a pizza or go on a run, they're going to have a judgment about you. So if they're going to judge you anyway,

then you might as well do something that you love. Yeah. And so I'm not saying it's not hard, but I will tell you, posting is hard and running a business is hard. But being poor and broke, that's hard too. So let me choose the hard that's going to make me money. Choose my hard.

Yep. How do you choose which skill to act on first without overthinking or trying to find the perfect idea? A big mindset shift for me is I started calling them a test. Oh, this is a test. It's a hypothesis. And over time I started calling them a quick test. Like how quick can I start the test? How quick can I kill the test?

What result am I trying to find out? Because oftentimes you have to test a lot of things. And if you look at it as like, oh, this is an attempt, then you look at it as a failure. Yeah. And when you look at it like a test, you just get a result. It might be a result you like, so then you do more of it. It might be a result you don't like, so then you do less of it.

But a test gets results, a project is a failure. We don't want to do that. And so to me, getting off to quick action is, huh, look it. We did something that got a great result. Let's do more of it. That is so helpful, I think, to also take the, I don't know, the emotion out of it. It either worked or it didn't, as opposed to, oh, I'm a failure because this didn't work out. Yes. And I think one of the biggest things I'm fighting in my work that I know

you are too is that a lot of women have something not work out. And rather than it just being a fact, oh, this didn't work out. It failed. It becomes an identity. Oh, I'm a failure. This thing didn't work out. So therefore, I can't hack it. And that's what you're talking about here. 100%. And you had even said, I heard you say that your therapist is helping you work through. I'm a human being, not a human doing. And to separate ourselves from a test didn't work. A test, you know, like a project had failed, but I'm not a failure. And I don't actually believe in failure. And you know that sounds super like crunchy and woo and like warm and fuzzy, but it's actually just the truth of it. Yeah. I don't believe in a failure. I know what not to do again. And it's like a very valuable lesson.

Yeah, it's the light bulb thing, right? I had 99 ways not to build a light bulb. Yes. I've been following your story for so long. For somebody who is new to you, tell me about the first time that you thought, oh, I can do this. I can bet on myself. But then tell me about the first hurdle where that was tested. So our origin stories both start at the same place.

I don't know if you know, but I started blogging. Yeah. I didn't have money. And so I didn't have money. So I said I wanted to become a photographer and I didn't own a camera. Like this was just something. I'm like, I just feel like inside of me. Something wants to be a photographer.

And this is why like people think I'm crazy or delusional and maybe I am. But when somebody tells me there's a thing I want to do and I'm unfunded, unqualified, underconnected, undereducated. I'm like, bad, girl. Great. It's great. Because it's like so many times in my career that's happened. And so it's like I wanted to be a photographer and I didn't own a camera.

And then I set out and I started blog. as a result of that because I didn't have a website. So I would take pictures and that was just documenting the process, not documenting me trying to become a business owner. And the crazy thing was, was being unqualified, getting into an industry or doing a thing that I was completely and totally not supposed to do has been the theme of my career. And if I looked at things isolated and said that didn't work out or I was a failure,

it would have stopped a whole litany of building seven and eight-figure businesses. So I started off becoming a photographer without a camera. And then I started creating content and other companies. were like, hey, can you come and create content for our businesses? So I started doing that until I got tired and totally burnt out. I said, I'm no longer going to do this. And they said, okay, well, can we pay you to be a consultant? And I said, well, what's a consultant? So I go to Google and I type what's a consultant? The amount of times, Jasmine, I have Googled. What does this thing mean? And how much do they make? Literally. Literally. What is the average pay rate for a consultant in

Los Angeles? I remember hiring my C.O who has now been with us since 2021. And she was like, I think you need a CEO. And I was like, maybe I do went home that night. What is a, what is? is a C-O-O and what does the C-E-O do? Like, I was like, I know what the title is. Could not tell you what it is. Oh, and for anybody who is, like, watching it, interested, like, what is a C-O? Harvard Business Review did this fascinating article.

There's seven types of CEOs, and every CEO will need a C-O that complements it. Great. Looking that up now. So if you know how to define a CFO, a chief financial officer. You know how to define a CMO, a chief marketing officer.

Right. But if you were to ask for the definition of a C-O, probably which is why I was so different. is because they do different things based on the skills set of the kind of business. Yeah, yeah, yeah. So for you, like, at a girl, you and I Google. Like, we just Google our way to it. So I became a consultant.

And then I stopped consulting after I realized I really wanted to serve the small business market. And at that time, I created my furry first digital course. It was $197. It was on how to use Instagram for your business. That went on to do a million dollars on $197. And then we added other courses when I had never created a course. We created a membership when I had never created a membership. when I had never created a membership.

We created a tech SaaS company in 2021 when I don't know a line of code. And so when people tell me how they want to do something and they don't feel qualified, I'm like, welcome to the club, buck up, let's go. We write it done. That is the common misconception,

I think, with people who want to be entrepreneurs is they're like, oh, but I need to get an MBA. Or like, I need to, yeah, I need to go to business school. I need to, you know, have all of this experience and how to run a business. And I'm like, maybe for some businesses, but it's so much about figuring out what you don't know as you're doing it. Absolutely.

Like Google is your best friend. Absolutely. And there is the belief that I need to have all of the answers to questions I don't even know yet in order to take action. I can't tell you how often. So we have a coaching program called a consistent 10K. And this is based on hundreds of interviews that I had with people, both established business owners and aspirational business owners. And every single time, hundreds of interviews, the big common theme was, if I could just get to $10,000 a month, that was financial freedom. And so that number became like this benchmark.

And I thought to myself, okay, if this becomes life-changing, then how do we make this happen? How do we get this opportunity at front? How does it become easy? Now, here's the thing. Everybody starts off a 10 at a 10. They're ready to go. Their dreams are there. And I'm telling you, it's so cyclical. It's a 90-day program. And I promise you, day 11, day 12, this is what happens. Well, what happens if, and they're worried about step number nine when they haven't even moved from one to two. So the whole month- I got to pause you. One more time. They're so worried about step number nine that they haven't even gone from one to two. Absolutely. And so what happens is they're letting an idea of the, future, stop them from actions today. When I'm saying, if you trust the process, step three, four, five, six, seven, eight is going to get you to nine. You don't need to be afraid of nine until you're at eight. Yes. That's it. So until we're there, I don't want to hear what we're going to do. We're going to cross that bridge. But today, it's just one step in front of the other. Everybody listening, you're going to go back five minutes and you're going to listen to that again.

No, it's, I have the same conversations with people who see what I've built. And they're like, well, I couldn't do all that, Tori. And I'm like, well, neither could I five years. years ago. Neither could I eight years ago. And I've told this story many times, but in the early days of me blogging, I looked at our mutual friend Jenna Coucher and I was like, I want her business. Like I remember very vividly thinking to myself in 2017, like, oh, I'm capable of that. Like, why is this not happening? And then let's say a genie magically gave me her business, right? Just said, oh, Tori 23. Sure, take Jenna Coucher's seven figure business. I wouldn't know what the fuck I was doing, right? I would have no idea because Jenna's put in the reps. Yes. And also,

I was not trying to get to a place that I was not ready to be at yet. Yeah. Like, I needed to just figure out, good for you. How do we get to step one to do? No, but it took years. Good for saying that, that. We have to vocalize that story. I had the ambition, but I hadn't put in the reps yet. And I think that's a version of this. But I do think the more common one is what you just said, where the question or the constant, yeah, even in our DMs, like, okay, what if I start a business, but then I get audited? Okay. Like, they're coming up with the like, 100 different ways that this could crash and burn.

Yes. The, yeah, the step nine. Yes. And why are you so, like, you can't have those fears if you've done nothing? Like, you're just, you're not allowed. I'm going to argue, I'm going to extend it. You, you won't have those fears once you've done something. Yes, yes.

Because if you do get audited two years from now, and you've done and you followed what Tori preaches, and you have your books in order. There's nothing to be afraid of. No. Come at me, bro. I'm ready. I'm ready.

So that's a thing. It's not, it's even when that happens, the version of you in the future will be ready for it. My friend Mallory, who's a business coach and one of my good friends, she says, you're further from jail than you think. Meaning like all of the things that you're so afraid about, like they're not going to put you in jail. It's not going to be that big of a deal.

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Forat Travel.com slash F-F-F-Podd. If someone is thinking and listening, okay, you're telling me that this is possible for me, but I just don't have any skills. I don't have any skills worth somebody paying me. What questions should they actually ask themselves to take an honest inventory? Three questions.

Number one, if I asked you to step honest and talk about something for 15 minutes uninterrupted, what would it be? Timothy Shalame. Okay. Yes, I do know this. You are a Shalame super fan. And some might say psychofan, but we'll leave that for a different show. That's right. That's right. So a lot of people will often say, well, it could be this or this. Yeah. And in that situation, if that's the majority of how people answer, which it is, I say, which one lights you up the most when you talk about it. So if you say, I could talk about X and Y for 15 minutes. But you know what?

Y really lights me up. Yeah. Awesome. Now, when you talk about why, who in your life is asking you questions about why? So what we just did. What we just did is took inventory of first doing and finding something you actually liked. Because we can get you into, oh, how it would become a financial planner. But if you don't like that, there's no way you're going to win.

So we start with what is something you're already good at? what lights you up, what do people ask you about? That right there, those three questions, all of a sudden, I promise you, because right now they're watching, maybe they're taking notes, maybe they're sitting in like the carpool line. And tomorrow when it hits you, you're going to be like, huh, I never saw that. Because we're all so magical, but the problem is we're so close to our magic, we can't see it. And it isn't until we step further back that we say, that's a unique skill set. Something comes natural to me and they want to know about it.

How could I share it? Yeah. And I think about all the time, just the random things that people do to, you know, they make businesses out of stuff you never would have expected. Like I remember seeing, I think it was about a year or two ago, there's a woman who has a multi-six-figure business decorating people's like stoops or their front porches. For like holy, Thanksgiving. Yes.

And they like do it in Texas where like that's a big thing. And like they make 120. Yes. More than that. Yeah, for Christmas, for Halloween, for Valentine's Day. Some people really care about that. And they want the decoration, but they don't want to do it themselves. Like, boom, business idea.

Seven figures here in Orange County, putting up Christmas lights. Yeah. Putting up Christmas lights, seven figures. Yeah. So all of these things are possible. And I love that you're saying, like identify the things that you love, but also the things that somebody will eventually pay you for because people are already coming to you for your expertise.

Absolutely. So we're talking about how action is so crucial here. And you're very clear that waiting for clarity just keeps people stuck. So why does clarity only come after you take action? Prior to the action, everything is a hypothesis. Yeah. It's a hypothetical. It's just a guess. Yep. It's just a guess. So early on, I would spend most of my life guessing what the outcome could be. And the distance between guessing and then taking action, the more I've matured as a woman and as an entrepreneur is, I guess much less. Yeah. The longer I wait guessing, the least amount of time I have to take action. So if we go back to the start of this conversation is I take action only because of the test. I'm going to test this. I'm

going to test this. I'm going to test this. And I have no attachment to the outcome because the test doesn't mean anything about me. It means something about the thought I have. Sometimes it's a great thought. Sometimes we need to think different thoughts. And in both those situations, you know, Sometimes it's not great for the ego, but you want to know what? That's entrepreneurship. Yeah. That's entrepreneurship. I think sometimes the only way you figure out it was the right or wrong decision is by making the goddamn decision. Absolutely. And it's like, yeah, you can play out that hypothetical all you want, but you will not know until you know. I've seen death by hypotheticals so many times in my career. It's just like you get started and then you think about everything that could go wrong. Yeah. And I get that. But in the beginning, now I don't think about what can go wrong. I'm not.

just like, we're going to deal with that when we get there, but I'm not going to spend any energy behind it. But in the beginning, I started tethering it by, okay, I can think about everything that can go wrong, especially when I was new and I felt like everything. So, you know, I'm daughter of an immigrant, first generation Latina. I'm the first in my family. In my second year of business, I made more than my dad. My dad has five children and he stay at home wife. That money to me was so mind-boggling that we can go out to a Mexican restaurant and I'm telling everybody, order soda. We're not ordering water. Right. Right. Get you. your own burrito. We're not cutting them in half anymore. And like, that was such mind-bending money.

And I think to myself that we all have the possibility to step into that if we don't hold attachment to the outcome of our small micro-tests. The messages I get a lot, and I imagine you do too, are this belief that you and I have something that the person listening or watching doesn't. And if somebody is messaging me, it is a conscious thought, but I think often it's more subconscious, which is like, I don't have that in my DNA. Yeah. Like there's something about them that they're able to do this and I'm not. Debunk that for me.

Well, what you believe to be true is. It just is. Yeah. And then so I've done a lot of work in therapy. and I've never been the person who could think positive thoughts. I can't think my way into positivity. I can't think my way into a different outcome. That's just not my hardwiring.

So what we've discovered is to try on different phrases that might feel enough true to get me to action. Do you feel like that's because of your background of being an immigrant? Probably. Like there are people who can easily believe like, I can become the president. Yeah. You know, it's like that just never.

White men. Yeah. Well, it's just never resonated with me. Yeah. Because I'm like, no, you probably won't. It just wasn't there. So what is the second, can I, what is the second thought after? Oh, you probably won't.

Is it these are the reasons or is it like more like identity based? It depends. Like if we were using the example of like a president, I probably wouldn't get into the reasons why. But for a long time, it was like, do you believe you can build an eight figure business? And I was like, I'm not sure. So I spent a lot of time exploring what were the beliefs I had specifically, surprise, surprise, money. Yeah.

Yeah, yeah. Money. Yep. That I became my own ceiling every single time. I was like, because you were scared of making more money? I don't think it. I don't think it was fear. Okay.

I just, I think the narrative, if I'm being honest, the narrative I chose was you don't have what it takes. Because you weren't raised. Yeah. You didn't know. It probably wasn't shown to you. It wasn't modeled. So there was no way you could.

even dream that that was. I was 25 years old and I never imagined in my life that I can start a business. Yeah. It never occurred to me. Like the idea that I would get paid to hold a camera or be a consultant or speak on a stage, like that was so foreign. I didn't believe it. It was like a mind bit like you can be an astronaut.

Right. You could start your own business. Those are the equivalent. Right, right. So the ones that actually started to stick with me, I would ask myself, like, wait, why? What happens here? But that's after like a lot, with a lot of maturity as a person, a lot of maturity around money stories, a lot of maturity with therapy.

Yeah. But for me, when we go back to that, I always think to myself, okay, what can you believe about the situation? So somebody's watching, they're like, well, they're just built different. That's not for me. Okay. If you said it, you believe it and it's true. Yeah. There's a different story. Maybe you might don't, maybe you don't think you can build an eight-figure business. Okay, maybe that's your truth. That's the limitation you want to fight for. Awesome. No problem. Do you think that you can make an extra $4,000 a month? Yeah.

Because it starts somewhere. Belief is built on history and reputation. Prove to yourself that you can make $400 extra dollars, and then $500, and then $1,000, and then $2,000. And the minute you look back and say, I've proven to myself that I can make $750 more off a digital product. Mm-hmm. A month. My children's lives have changed. Yeah.

I have autonomy. I can take my family up to eat. I could save for the Disney cruise. You do that, game over. You've proven to yourself. But you're talking yourself out of an eight-figure dream because you can't make eight cents on your own. Start small.

What do you believe? Fight from that. Also, your path is not going to look the same. My path isn't the same as yours. Yours isn't the same as mine. But we are living proof that it is possible. 100%. So rather than thinking,

oh, they have it so I can't or that person is a photographer, so I can't be one or they have something I don't. Think about all of the things that we might have or we might have had when we were starting that you also have. You have the hope and the want to do this. You have a certain skill set.

You hopefully will get to at least the belief in yourself. Like we are living testament that these things are possible. They're not going to look the same, right? There are privileges that all of us have that are unique. But it is so easy to look at a dream that someone else is living and go, well, that's not possible for me. No, it is. They're living proof that it is. I always call them like frame breakers.

Who's going to break your frame? Because whenever I look at somebody else doing something, like you and I were having a conversation before we started recording in a really cool opportunity comes your way. I will be hard pressed to find another woman to be like, yes. Yes, girl. You're going to own it. You're to rock the room. You're going to melt their faces off. Let's go. You're a waymaker and a frame breaker for me. So I have to find it in me to celebrate this because it creates expansion in my life to be like, she goes first. Watch me the second. Totally. But not just in this particular. No, but I talked to you nine months ago about something that I was trying to launch that you've already done. And I had the same thought for you where I'm like, oh, that would be really cool. She has a cool thing that I want. And there is a moment where maybe it's envy or jealousy. And we've talked a lot on this show about how actually those are the most powerful tools. in your toolbox to figure out what you want. Ooh, right?

Because if you are jealous, if you're envious, if you're like, oh, gosh, I really wish I had that. And in no way am I like, oh, this other person can't have that because I want it, right? It's more just like, oh, I want that too. Great. It means you want it. So jealousy is wanting what somebody else has. Envy is not wanting them to have it.

So ladies and gentlemen, be jealous. Yeah. It's a good thing. It tells you a lot. It teaches you a lot. It teaches you what you want. And so many people, when I talk to students and borsioning entrepreneurs, I'm like, what do you want? They can't tell you. A lot of people can't tell you.

So if people are having a hard time verbalizing what they want when they're jealous, highlight. Yeah. What is that? And identify it. Name it. Focus on it. Where your attention goes, your energy flows. Yeah. When somebody is thinking, yep. Okay, I'm ready to start this business.

Let's say they do steps one, two. Where do they get stuck? Of what? If we're being honest, every step. Sure. I mean, every step. Yeah. So that's just the misnomer.

It's like new levels, new devils. Like when you ask. Ooh, right? I've never heard that one. Oh, good. Oh, good. New levels, new. So you have expansion slated big time in 2027.

2026, yes. And then even mega in 202027. So you're going to be. facing challenges in 2027 that the 2026 version isn't even prepared for. But what you go through this year is going to prepare you for what's happening in 2027. So we have to know that every wall that you hit because, oh, surprise, surprise, Tori hits walls. Crazy. Crazy is that we say I'm one rep closer to my PR. So I want to be very clear that every step will be hard. Now, now, because we're super into data and analytics, we can tell. So we get established business owners who want to

get consistent revenue to 10K a month, and then we take borgoning new photographers, I mean, photographers, new business owners who want to build businesses. And every step. But I will tell you, the first one, big time, is who do you want to serve? I want to serve women. Okay. Not specific enough. Not specific enough. And so we see the first thing is like, well, if I identify, it gets too close. And I'm like, no, no, no. In today's day and age, the closer you get to your dream customer against all odds, you attract more. But it's because you're very clear and you're unafraid to say who you serve. Yes. Now, the next big one, because we actually have people talk to customers and they're like,

admit in public, I want to do something. Yes, baby. We're teaching you how to talk about your business. We're teaching you how to put yourself out there. You're practicing here. So in the real world, when you get knocked down, you're like, I've been here before. Yeah. I'm stronger now. And then the second big hurdle is the minute they've identified their offer, the proposition, who it's for. We green light the offer. It is going out. And what? we say is like a seed launch. This is beta testing. Small baby stuff. Let's see how much money you can make by your immediate audience. And the biggest hurdle. It's like, now it's time to post. Post? People are going to make fun of me. A hundred percent. They're going to talk about me behind my back.

They're going to tell me I'm cringe. Oh yeah. And my cousins, like, what are they going to say? They're going to go, who do you think you are? And my husband's embarrassed because this is my third, my third time trying something. I've tried other things before. Also, if your husband's embarrassed, get a new husband. I have no patience for unsupportive partners. I'm like, no, get the fuck out of here. No, but I, yeah, it's so, it's the, oh, I actually have to put my money where my mouth is. I have to go out and be vulnerable, which is what it is.

It is a handout and asking of like, please maybe see me and see what I'm trying to do. That's very scary. But, I mean, I always think, but I flip the energy. And I know you're not saying, hey, please see me. It's what we've identified with messaging is you have a problem. Yes, and I'm solving it. solution. Yes, totally. And so you don't have your handout saying, lady, you see me. You're saying, you're struggling with your finances. No, that's a great

refrain. You know what you're doing. And so to me, it's a place of power. You're not begging for alms, baby. You have the secret sauce. Yeah. Are you willing to put it out? No, but I think that is the reframe because I think my version is what people are thinking, which is like, I have to beg people to take me seriously. No, no, no, no, no. There's no begging. You are worth your weight in gold. Yeah. Add tax. Yeah. Okay. So that one, the charge what you're worth because a lot of people follow me, talk about pay equity, talk about negotiating. And charging is such a black box.

What do I charge? How do I charge? Am I charging too much? Am I charging too little? Tell me how to figure that out. And I know that's a big question. But for somebody who's just starting the business, how do they figure out, yeah, okay, I don't have a ton of experience yet.

Also, I also know my value. I mean, listen, you could take the girl out of the hood. You can't take the hood out of the girl. I start like a swap meet philosophy. Yeah. When you're getting started, you might be so overqualified and have family connections and have investments, but the market's never wrong.

Yeah. The market doesn't care who your daddy is. They don't care about your trust fund. They care about the solution to their problem. And if it's an untested solution, we all have to have the humility to put something out there. And the more demand there is for that, the faster you raise your price. So I always suggest start at a baseline.

And then every increase thereafter, you could be raising it. So for instance, when I first started as a photographer, 10 hours of wedding coverage for a thousand dollars and included and included and included all of the images. I wasn't, I was unproven. I was improving. But every three clients, every three clients I bought, I raise my price is $300. It was a 33 more or less percent increase. Which is big. Huge.

In one year, I was charging $5,000 a wedding. And when I ended my career, I was charging $30,000 a wedding. The market's not wrong. When we launched the consistent 10K, we launched it as a beta. I know my reputation. I know our programming. I know our coaches. I know our accountability, but guess what? It's new. I'm not going to cash in on equity from something

else. This is unproven. So the people who joined early, we've now raised the price like three or four times. Yeah. Because the organic results. Exactly. So people are like, where do I start? As low as you can go, babe. And the market will push the price. Yeah. And this is where I tell people, if you are starting a business, and this is where we might actually disagree, I think starting as a side hustle is so crucial. Yes, I agree. Well, I think there's two kinds of. entrepreneurs. I think there's the leap in the net will appear entrepreneur, which you might be more of than I was. I was the, I need the ducks in the row and then the backup ducks and then the backup net and the net. I needed all of that before I quit and still the universe made the decision for me.

I did not quit on my own. And I think it's so much easier to grow a business when you are not dependent on that business to survive, like in the early days. And it's also easier to pussystep the things you need to do because you have your paycheck. Yeah. So I, I, I, I, am a full believer in side hustle until it's a real thing. I've done that in every single parts of my career. I've never once, not like, oh, I'm fingers crossed. There's always been a strategy behind it. But I also knew that if I waited too long, it would be slower to take action. My husband and I, we say, burn the boats. Yeah. The boats that took you to the new island, if they're out in the water, you will want to swim back to them because they feel safe. But going

back, there's no, there's no land from which you came. It doesn't exist anymore. You can't go back to your old job. You're not the same. You're not the same. You're not the same. You're same person. So what was you once tolerated and once had you fulfilled, even if you go back because you, quote, failed this thing, you're no longer the same. You have tasted the nectar in Brosha. So you better find something else or make this thing work. So I'm a little bit more pushing in that way. But it means, it's like, we're Mexicans. I put it re cans. Like, we believe in can. Like, none of this can stuff. No, I totally agree. And for me, it was more that I got to make strategic choices in my business. Like, I killed, we were talking about this on your show. Like,

I was coaching people one-on-one. I killed that. And on paper, that was a terrible decision because immediately, like, you know, a couple thousand dollars of revenue dried up. But I was like, this is not sustainable if I want to grow this business. And I think if I had quit too early, I probably stayed too late. But if I had quit too early, it would not have been, yeah, it would not have been helpful. But I do love the idea of at some point, like, you will never feel ready. Oh, yeah. Like, ready is a decision, not a feeling. Oh, yeah. Yeah. 100%. I think that people think, like, when I'm confident, I'll take action.

Yeah. It's you take action to feel confident. Literally, you build your confidence in running a business over time. Like, again, I want the Jenna Cutscher business. It's like, I did not have the skills to run the Jenna Cutscher business. And I got them. And I'm still, you know, I still learn from her all the time. Like, I got them by putting my reps in. That's right. Yeah, absolutely. That's right. This episode is sponsored by BetterHelp. When BetterHelp came to us and wanted to sponsor our show, we were the first to ask them questions about therapist compensation because we've heard a lot about it.

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where they can connect, learn, and share best practices. A couple of things I loved, though, since Better Helps therapists are remote, they don't have to worry about maintaining physical office space. That eliminates a ton of admin overhead for BetterHelp therapists so they can really focus on what matters most. And therapists also don't need to pay for marketing, referrals, or annual fees. Ultimately, therapy is a good thing. And with over 30,000 therapists, BetterHelp is the world's largest online therapy platform, having served over 6 million people globally. Sign up and get 10% off at BetterHelp.com slash ff podcast. That's better, help.com slash FF podcast. The world is changing really fast. We all know this. We all feel it. Every other day,

something seems to be happening new with technology and with the news. This is one of the reasons that We've been sponsored by NetSuite for almost two years now. NetSuite is the number one AI cloud ERP, trusted by over 43,000 businesses. It's a unified suite that brings your financials, inventory, commerce, HR, and CRM into one single source of truth. And it can intelligently automate routine tasks, deliver actionable insights, and it gives you total flexibility. So from software, IT services to healthcare, equipment manufacturing, financial services, and many

other great American industries, NetSuite deliver. a customized solution for your business. As we continue to expand her first 100K, this is absolutely something that I'm looking into using because we need it. We need that core functionality across our business. If your revenues are at least in the seven figures, get our free business guide demystifying AI at net suite.com slash ff pod. The guide is free to you at net suite.com slash ff pod. NetSuite.com slash ff pod. What is a common busy work task people mistake for progress when building a business? Posting on social media without a strategy.

Yeah. Like so people will spend on average. So part of what we do on the SaaS companies, we have data and analytics in we're constantly surveying people. And people on average are spending between 42 and 47 minutes on a single post. Yes. Yes. Yes.

I almost threw up. Oh, wow. It's a long time. It's a long time. And so this is why that time is a waste of time because it could literally be cut down by three-fourths if you just decided this is going to be like what you had to even mention before. It's like this is the theme or what we call content pillars. This is the content pillar.

I'm going to show up. I'm going to take action and done is better than perfect. Another one of your lines too. Yeah. I didn't come up with it. But yes. It is the thing I love my business. And so people will say like, oh, and then they go down the scrolling, like doom scroll.

Right, right. And then they go and see whose other things. So you get super distracted on something, which is the name of the game. on social media. It is a device. It is a platform that is intended to distract and dissuade you. So yes, I want you posting on social media, but you've got to show up with the plan and a strategy. Yeah, I would agree with that. I would also say the other one is, um, oh, I'm going to get the right like brand colors or like the right logo and the right website. Like that is the one that everybody thinks is progress. They're like, well, I can't launch it. I don't have the right

logo. Okay. Has anybody told you like they haven't started a business. I need my mission statement. Yes. Yes. I need my 45-page business plan. No. No. No. No. If you looked back at the business I launched that turned into her first 100K, it is the ugliest website you've ever seen. Of course. It is a logo I designed myself on Canva. Of course. That I also tuck in on probably like two hours to find the right template for. And it's terrible. But like I launched it. We got it up. That's right. We got it up. The market will always fix it. Yeah. The market's never wrong. We are. And my own. And my own

experience. Yes. Like after six months, I'm like, yeah, that's not, that's not a great logo. We're going to fix it. Oh, I want to redesign this thing on my website. You're able to do that because the thing already exists. You don't have to tinker until it's perfect because it won't be. It will never be perfect. You said that your first business is often a bridge, not the final destination. Why is it such an important reframe for beginners? Oftentimes people have, myself included, had this attachment that this was the end-all, be-all. And it's easy when you get to like a destination. Exactly.

Yeah. I would often call my business, my baby, my baby. But when you actually think about it, a baby requires 24-7 attention. The baby is mercurial. The baby can't speak. You can't speak to the baby because the baby doesn't understand. The baby runs the schedule. The baby demands, supersede your demands.

And I started thinking, I don't know if I want my business to be my baby. I want my business to be a fountain, a machine. I was going to say the kid off at college, but I like the fountain even better. They're like, I hear from you twice a year. Okay, have fun. We want this thing that gives us light. Totally. That pours back into us, that we run it.

It serves us. Right. And so that's where I kind of am just like, the bridge was the thing that will take me to the next evolution of me. When I first started my business, I could never. imagine sitting in this chair, in this spot speaking to you. Yeah. My reality is so much bigger and greater than my dreams could ever be. Yeah. So if I continue to think that where I'm at right now, like the consisting 10K is my destination, no, maybe it's just a wider bridge. Yeah. It's taller and it's wider to get you to the next thing, to get you to the next thing. Yeah. And when I take my last breath,

may I say that the destination was never the business. It was the purpose. Yeah. And I think the dreams that we're talking about, there are people out there who are going, oh my God, 10K. Yeah. Like, that's so crazy. I want everybody listening to go back to what you said, which is, maybe it's just $400 extra. And $40. Let's play that game. Yeah.

What would $400 mean to you today? It would be massive for almost everybody listening. That's what I'm saying. Yep. And so we say, I don't know, $10,000 a month from a digital product could ever be in reality. And also, I'm so scared of my own dreams. like, I don't have the capability for that. Yeah, you might not right now.

Right, but you haven't been taught. Right. You don't know. Right. You haven't put in your reps. No. If I go try to deadlift 300 pounds, yeah, it's not going to work. Right.

It's not going to work. If I did lift 30. That's right. And if I tried playing the tuba, I wouldn't know. I'm not going to be like, oh, you're capable for. It's literally the example I give all the time. For me, it's literally speaking Italian and playing the tuba. Those are the two examples I give all the time.

Yeah, if I try to go and, I don't know, order food at an Italian restaurant in an Italian, Italian. They're going to be like, but we try. But in this situation, you don't pick up a tuba and say, you bloody fool. Right. What an idiot. How dare you? Come on. Can you do better? You had no idea. And yet, people start a business and then what they say, you idiot, how dare you try? How stupid? Do you know how dumb you look? What in the world? You're so bad at that. Of course. You're so bad at it. Of course. Of course. And as the business grows, you continue to stay bad. If you don't have the stomach to be bad at everything for a long time, you will never find your way to success. Yeah.

That's the game. I just want to tell people, we get into business to change our life in terms of personal development and change our legacy and change our futures, but every step of it comes to the cost. Yeah. It comes across of uncomfortability. Yep. Feeling dumb. Questioning the decisions you make.

And what you say is, what used to be my PR is now I warm up. That's the game. And the thing that we might have that somebody listening doesn't, you know, to answer that before of like, what do they have that I don't? is that resiliency of like, yep, I'm going to be stupid about this. And we have a lot of stuff figured out. Again, I'm still Googling things all the time. All the time. What was that acronym that somebody just said on a call? I don't fucking know. It's so, so common. I'm having conversations in our business right now. We're trying to solve this problem.

We don't know how to solve it. We're going to figure it out. We'll figure it out. But it's going to be uncomfortable for a while. That's right. What is the simplest first offer someone could create? You modeled it perfectly in your business model. Perfectly. A small, no, it's literally a small group of people paying a small amount of money to work with you so that you figure out your messaging. Figure out the common points. Figure out how you get somebody a transformation.

People always say, well, when they hire a photographer, they're getting photographs. When they hire a coach, they're getting the coaching. No, they're not. They're getting the transformation. Jinks. Okay. And so in the beginning, you have an idea. And in the beginning, you think you know how they're going to get a transformation.

It will never happen the way that you think. It will never. Because when you're in the middle of it, you're like, oh, that's not working the way that I thought it would. And then all of a sudden, the more people, the more reps that you go through clients or customers, the more you realize, oh, this is how we standardize the transformation. This is how we guarantee. This is how we can create an ROI guarantee because we know the system is so good. So I believe the easiest way is to get paid for something you know and do it again and again and again.

and then get bigger overtime. Yeah. That is the perfect example for people who don't have, like, the large audience, because that's the other thing. It's like, oh, I have to have, even 10,000 followers on Instagram. I want to, like, I'm right down the barrel with you all here. I had 4,000 Instagram followers when I quit my job to run my business full time. Four thousand. Like, that was enough. But now, but even now, so even somebody says that, yeah, but Tori, you're X. Okay, fine. But let's just use, like, actual, like, quant and facts. Is it, the algorithm now is not indexing on followers. No.

It's indexing on interest. It's actually never been a better time to be a small creator. A hundred percent because the more nation-specific, you get around a particular person's problem and your solution is drilled down for it. The algorithm is so good. It's going to be sending it to dream customers. In the past, we were hoping that the right followers were following the right time would see the right post for the conversion.

Now, you don't need that the way that you need to do it then. It's different. It's never been a better time to create an offer online. sell it. Have you seen a woman who is a manager at a Ace Hardware who just films herself as customers come in and they're like, oh, she's like, what can I help you find today? And they're like, oh, I'm looking for this kind of wire and she's like, aisle 12 halfway down on the second shelf. This video goes on for like two minutes. She posts the same kind of videos. I watch the whole thing, the whole thing. And I'm like, what's the fascination? I think it's, she's so good at her job.

Like, I love watching people be competent. She's just like, It's like competency porn. It's like, oh, she knows exactly where it is. She's like super friendly. People, like the interaction she has with customers, it's like a little TV show. And I'm like, it's so smart. She's doing what she's already doing

and she's filming herself doing it. And do you know that Ace Hardware? What do you think? Like, they're paying nothing for it and the halo effect of that marketing? Oh, she should get a brand deal. Of course. She's making money off the platforms just posting that.

Like, that's the perfect example of like, like, yeah, on paper, does she have the skills needed to be a business owner? Like, actually she does as a, like, a manager and everything. But that is a perfect example of she is making something. Yes. Out of like seemingly nothing. Yes.

And do I watch it every time? Absolutely, I fucking do. Absolutely I do. And it's my little, I'm like, oh, my show's on. Here we go. I'll find her because I got a show, I got to credit her in the caption. It's so good. You describe entrepreneurship as creating options, not just income.

What is the first option business ownership gave you? Maybe it was full burrito in a soda. for your family. But like, what made you realize this is so much bigger than money? When I became in control of how I spent my day. And that was, I didn't have to, I'm born and raised in Southern California. And so like an average commute here is an hour each way. Yeah. And the fact that you could choose to no longer do that. The fact that you could choose to work at six o'clock in the morning and then take a three hour break in the middle of the day and live life on your own terms. And then the second optionality was to tell my family when we go how to eat, you don't pay for your day. And then the second optionality was to tell my family when we go how to eat, you don't pay for the bill. And when people say, like, what does success feel like? I mean, Tori, you're living, you're sitting in like a dream of mine. Yeah. That was, this is not success. The success is being able to sit with my family and every single time we got the bill. Yeah. We got the bell. And that just is like, it's power. Yeah. It feels so good. Yeah. That is the difference that I found

with talking with women, educating them about money, educating them about growing businesses. Like, the stereotypical entrepreneurship content that's really just focused at men is about stockpiling and is about your investment gains and it's about like how much money can you rake in and like that's the fun of it. But for women, every single woman I talk to, it is everything you just said. The money's fine, but the money is what gives you the flexibility to. have a scholarship at your college, have the ability to take your parents on a nice trip, to donate to the causes you believe in,

to stand up and say, no, I'm not going to accept this kind of treatment, even if you're paying me X amount and being able to walk away. That is the actual feeling that entrepreneurship and just financial freedom generally give you. And people want to look at my story and, you know, oh, it's because she budgeted. Like, yeah, my first 100K was about budgeting. It was about saving. It was about investing. And, like, I did all the financially right things. Yes, I continued those. And that's why I've been able to keep my money. But the reason I went from 100K at 25 to multi-millions at 27 and all of that, that money afforded me, that was entrepreneurship. That was the only thing. That's right. The investing helped absolutely. That's right. But it was starting the business. That's it. That's it. And I think that that is the biggest misnomer is that.

like we have aspirations to grow within an organization, which is awesome, which is awesome. And you can become a millionaire that way. Of course. But you're not listening to this if you don't want to be a business owner. So I'm talking to those people. Yeah. Yeah. And oftentimes, being a business owner doesn't have to look the same way for everybody. I keep on going back. It's like, what does an extra $2,000 or $4,000 mean? No, I think it's worth hearing 17 times. Like it has the capacity to transform your life. Absolutely. Absolutely. Absolutely. What if, like, let's just Pretend. Let's just pretend that you put 50% of what have you made from your side hustle into a rough IRA or into investment. Or paying off debt. Yes. Yeah. A hundred percent. What does

that do for your life? Yep. What does it do for your family? Yep. Everything. Optionalities mean I don't have to agree based on everybody else's timeline and everybody else's rules. When you have money, the game changes. Yes. Period. The end. Yep. Absolutely. This episode is so good, and I was literally sitting in Jasmine's living room recording this being like, oh, goddamn, this one's so good. And even though I've heard Jasmine's story a few times, it's never not incredibly encouraging, especially if you dream of being a business owner like her or like myself, which leads me to a brand new tool, my team, and I built specifically for those of you who are looking to figure out how to actually build a business you'll love. The number one thing I hear from people is

they're like, I don't know what business I would start. I don't have enough skills. Or maybe I have so many things I want to do that I don't know what the most profitable one is. How do I actually build a business that's going to get me out of my job I hate as soon as possible? So we built you an incredible tool and resource. This resource takes your actual job, maps it to real entrepreneurship options you probably haven't considered, and walks you through picking one and taking your first move. So no matter what you do in your nine to five, we're going to help you match those skills into a profitable business. Find out which of your job skills are already worth some of paying you money for. Match what you do every day to a business idea that you maybe haven't considered

yet and figure out what your first real offer might look like and the exact next steps to make it happen so you can start making money. Head on over to Herfirsthundredk.com slash FF pod to get this guide for free. There is no reason not to grab this. It's free. And I know you want to be a business owner or you wouldn't be listening to this episode. I've given you this free incredible tool to get you started. Herfirsthundredk.com slash ffpod. All right, let's get back into it. When we think about someone who feels stuck at a job that they've outgrown, how can entrepreneurship expand their sense of possibility without requiring a massive leap? I mean, this is, you do as much as you can, however you can, when you can. Yeah. That's it. And so what happens are people like,

I'm so exhausted from my job. That's, that's real. And this specifically, I mean, even more so for single moms. That's a real thing. I just spoke with somebody after a speaking engagement and she's a single mom. She's a realtor. She's with a brokerage, but she's like, I want to get my own leads in social media. I want to go out in my own. And I looked at her and they said, okay, it's too risky for you to leave the brokerage because they're giving you leads. So when you are at the brokerage, nine to five, it's ten toes down. They're paying you, you do it right. If this requires you to get up another 40 minutes in the morning, and stay up 40 minutes at night for 12 months in order to have the pathway out,

it will suck, but it's the way we get out. And so we have to acknowledge, we have to do things that we're uncomfortable with, and we're going to do what we can, however we can, when we can. It might not be as much as we want, but it's something, and that something's better than nothing. Well, and if that is your dream, like, I absolutely do not think hustle culture is great, nor sustainable. There are periods of hustle. There are seasons.

Absolutely. There is seasons. I had Jenna, the first time she came on the show, we talked about this. Like, when I wanted to be a business owner so bad, I was willing to sacrifice some nights and weekends because that for me was my goal. When I wanted to be a New York Times to a selling author, like, I went too far and I won't do it again. But like I learned a lot during that period of like I wanted to put everything out in the field so that when I woke up, that's right. A couple weeks after the book had come out. That's right. I could say, yep, I did everything that I could. do. Exactly. And then what's going to happen is going to happen. But I did everything I could. That's right. Now, a prolonged season of that is not sustainable nor healthy. Agreed. But I do think that if you have a dream or have a goal, it will take sacrifice. It just will. For a woman listening

to start a business but feels behind, underqualified or overwhelmed, what is the first step you'd want her to take this week. Well, first and foremost, I'd look at her and say, welcome to the club. You are one of us. There are more of us than there are not. And then the first step, I would go back to say, there's going to be days that it's very hard. Yeah. And there's going to be harder days and there are easier days. And there's going to be days where you find yourself working alone. And then to be days that you find yourself questioning whether or not the work that you're doing is good enough because you have enough taste to know what good is and enough sobriety to look at what you're doing and know that it's not it. And the chasm between what is good and what you're doing is so great that you wonder,

can I ever achieve that. That is all normal. Yeah. But the thing that you have to go back and do every single day is to start with why. Why are you doing this? And it's okay if you're doing it for $1,000 a month. That's beautiful.

That's amazing. But let's go a little bit deeper. What does $1,000 mean? What does it do? And I think that every time it gets like so rough. See, I start talking about my daughter, it dang, it just hits. I can't get one sentence out.

I just think my entire life, my capacity as an entrepreneur, like what I'm building and what I have capacity for, the minute she entered my life, everything changed. Because I'm like, oh, it's no longer about this. It's about what you are building and showing her. So when I take her to places, it's like, Mama never had this access, and you do.

You will stand on my shoulders, but beyond anything else, make sure you're putting people on top of yours. Yep. And so to me, when I go back and say those late nights and those weekends that you don't want to work, and when you get a lot of hate online, or when you just feel so exhausted,

when you feel like you've made the wrong decision, And again, 17 times in a row, you think to yourself, I might not be doing it for me. Yeah. But I'm going to do it for her to show her what resilience means. And I'm going to do it to show it to myself that I'm doing it for her. Game over. You can't beat me because I'm not doing it for myself. I'm doing it for her and all of the other little girls who never believe that they can start a business mess.

See, I talk about her and then I thrive. See, I'm crying too. We have the crying sandwich today. You got me at the beginning. You got me at the end. No, that's what it's about. Yep. And I think it's, whenever you have a goal, you are going to hit the times where you don't want to keep going.

And you have to remember why you care. Like, why are you doing this? Yep. Because that is the only thing, even psychologically, that's going to keep you moving. 100%. Thank you for being here. Thank you for having me. Plug away, my friend.

Where can people learn more about you? Plug away. I answer my own DMs. So shoot me a DM at Jasmine Star. Say hello. If you are interested in learning more about the consistent M-K, send me a DM. Says Method. M-E-T-H-O-D.

People are going to love this episode. Thank you. I appreciate you. Thank you for listening to Financial Feminist, produced by her first 100K. If you love this show and want to keep supporting feminist media, please subscribe or follow us on your preferred podcasting platform or on YouTube.

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