Finding Peak w/ Ryan Hanley - 3 Ideas to Change Your Life in 2025

Episode Date: December 17, 2024

Spartan philosophy, built in the black-ops lab of business: https://www.findingpeak.comFinding Peak podcast: https://linktr.ee/ryan_hanleyIn this episode, Ryan Hanley shares three powerful ideas to transform your life in 2025: managing your energy through better sleep and habits, sharpening your focus to eliminate distractions, and setting audacious, 10X goals that force meaningful change.Instagram: https://instagram.com/ryan_hanleyWebsite: https://ryanhanley.comPowerful Quotes“Nothing changes in 2025 if I don’t change. There’s no external force that’s going to save me. It’s all on me.”“Why not be a complete badass? Why spend your life scrolling, doubting, or being told what to do instead of choosing what you want to do?”“High performers don’t think small. They aim so high they have no choice but to focus, act, and grow into who they’re meant to be.”“You control your destiny. Even small changes in habits and focus can create massive improvements in your life.”Actionable AdviceAudit Your Energy: Use tools like the WHOOP strap to measure your sleep and recovery.Define Your Focus: Write down your primary goals and eliminate distractions that don’t align with them.Aim Higher: Set a goal so big it scares you, then map out what it takes to achieve it.Final WordsRyan closes with a challenge to listeners: Take full control of 2025. Manage your energy, lock in your focus, and set goals that stretch your limits. "Stand next to your highest potential self and be proud of how close you came. Why settle for anything less?"--Recommended Tools for GrowthOpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opusRiverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riversideWhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflowCaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsappGoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevelPerspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective--Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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That's rubr-b-r-k.com. I've been thinking a lot about 2025. I've been talking to a lot of people about their goals. I've been talking to a lot of people who either are or work with high performers about what makes those high performers special. How do they separate themselves? How do they reach their goals? How do they reach the highest levels of whatever field they're in,

whatever their expertise is in, whatever their practices in? how do they get there? And so many others don't. What is that separating feature? I've also been thinking about what, how am I going to set up 2025 in a way that when I get done, I'm proud. 2024 was a very tough year for me personally.

I flailed. I tried a lot of different things. I spent money on different projects. I invested time. resources, energy into projects that went nowhere. I came out of 2024 with a much deeper perspective on what success looks like for me personally. And as much as I'll be honest, I'm ready for 2024 to be over, nothing's going to be different in 2025 if I don't make changes. If I don't take the lessons, the failures, the obstacles, the challenges, the setbacks, the setbacks,

the sunk cost into things that just did not materialize. If I don't reflect on them and make changes in 2025, 25, we're exactly the same. There's nothing special about 2024. It's a number. It's an arbitrary period of time that we set expectations on. And while it's easy to say, hey, I'm ready to turn the page on 2024. I'm looking forward to 2025.

Nothing changes if I don't change. Nothing changes if we don't change. And that's scary because what it means is nobody's coming to save us. No external force would be a differentiating factor in our success. It's all on us. And while that should scare the absolute shit on you, it does out of me, it also creates infinite opportunity. because you control your destiny, just as I did.

We all control our destinies in a way that is so profound, so amazing, that with even small tweaks, with even small changes in habits, in routine, and focus, in energy, and what we give our time to, we can make massive, massive, massive improvements in our life. I think, you know, not to get too philosophical. Most of you know that I'm a Christian. I believe, I've showed this story in the past when you guys.

About six months ago, this was over the summer of 2024. My son, my kids go to a Catholic school, my older son has gotten very much into the religion aspect, right? I won't say he's like ready to go be an altar boy or anything. Probably won't be. However, he has a lot of questions, and he's very into it. And I think that's wonderful. He asked me, Dad, do you think that hell is really a fiery place below the ground?

And I said, no, I do not. Regardless of what hell is, here's how I visualize it. I believe that at birth, God gives us the ability to be our max potential. He gives us a max potential, a max upside, what we're capable of and the impact that we're able to have on the world, the love, the positivity, the energy, the creativity that we're able to bring to the world. He gives us this max ability.

and when we die, we are presented with that version of ourselves. And heaven is when we're proud of how close we are. And hell is when we're shameful of how close we are. And that is a driving force in my life because what I think it says to us is it's all there for the taking. Maybe you grew up like me in a small, tiny town that was going nowhere with parents who loved me and did the best they could, but they didn't have a lot of resources. I didn't grow up with resources. I had to put myself through college.

I had to go get scholarships. There was no expectation for me going to college. Zero. Zero expectation for my parents so that I would go to college. The day that I came home from school and said, Mom, I want to go to college. I'm going to start applying. Her response was great. And that's not a knock on my mother.

I have a tremendous, wonderful. But there was zero expectation because we didn't have any money. She wasn't sending me to college. She loved that I wanted to go, but she was doing the best she could. She's a receptionist. My parents were divorced. My dad had his own problems. And we did the best we could.

My point in sharing that with you is it doesn't matter where you start. You could have horrible parents. You could have all the money in the world. You could have somewhere in between. You could have everything given to you. You could have nothing given to you. None of that matter. AI agents are everywhere,

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Because you're given a max potential by God and our goal in life, the reason that we're here is to do the best we can to meet that goal. That's essentially, I'm maybe expanding upon my answer to my case, but that's essentially what I believe, why we're here. Why are we here? My belief is just because it creates a construct for me that I can work towards, right? Even if that's not exactly the way it is, obviously I have no idea. It gives me a construct and permission to do everything in my power to be the best version of myself that I can be.

And I miss on that constantly, guys. I'm not trying to sit here on some ivory throne and tell you that I'm living some maxed out life and you need to do everything I do. That's not the case. I struggle with the same doubts and fears and shame and regret and all the things constantly. But what I hold in my heart and how I get through those moments is this idea that it is me and only me that has the ability to make the decisions, to make the choices, to make the changes necessary, to become the person. that God intended me to be, to become that max version of myself. In all these conversations that I've had with individuals that either work with

or are high performers, there's been a few things, a few key items, a few factors that have been consistent. This has just been burning a hole in my head and it's probably not the best audio quality. I don't care. I had to get this message out to you. These factors are simple, straightforward, and they're 100% in your control. If you want 2025 to be a, to be a more productive, more impactful, a year filled with more energy, more excitement, more intrigue than 2024 than you ever, when you thought was possible, right? We always want to make the next year, the best year we've ever had. And we should, we should always want that. There's a few things. The first is the cultivation of our own energy. And what I mean by that is,

How I frame that idea is like this. For the last six months, I've been wearing a whoop strap. A whoop strap is a biotracking device. I wear it as a, like, it's like a wristband. And it tracks your sleep, your recovery. You can track your activity, your strain, et cetera, on that. What I really wanted to track was sleep and recovery. I wanted to figure out what were the things that I was doing in my life

that kept me from waking up every day with maximum energy. and the things that I found were not things that were outlandish, but were very profaned. First and foremost, I can have no more than one drink in an evening or my sleep goes to shit. On this app, you want to be 80% recovery or above to be in that kind of max energy zone. Now, if you wake up in the 90s, mag, you can feel it. Right? Now, obviously, the app is just reporting back to you the way you know you feel. But when that app shows 93, 95, 98% recovery, you feel like you can take on the world. You feel like you're run through a brick wall.

Even at 43 years old, you feel like you're in your 20s. You're like ready to freaking go. 80 or above, you feel good. It's all good. You're crushing your debt. But if you wake up and that app says 50, 60% recovery or less, man you're dragging you're dragging you're pushing for that extra

cup of coffee you're wishing for a moment to take a little power nap you can't wait to check out for the day and I'm a pretty like generally day to day motivated too most days

I'm like willing to get after it I rarely wake up and just want to be a freaking bum but man I just found that certain things like not getting enough sleep. Those of you are sitting out there going, I can, I can perform on six hours of sleep.

No, you can't. No, you can't. There are a very small portion of the population, very small portion of the population who can operate effectively off a minimum amount of sleep. I know we all hear Jacko Willink and other guys that tend to be in the military who've trained themselves to work on that amount of sleep.

I promise you they're not going off three, hours of sleep every day. Now, on days when they only get three hours of sleep, what they're willing to do because of their training and the willpower they've developed and the routines and habits that they do not negotiate with, they're able to push through three hours of sleep. But those, they're human beings. They're not living off three hours of sleep. And you're not living off six hours of sleep and being the best version of yourself. You're absolutely not. Seven plus hours of sleep minimum for max recovered. Seven plus hours minimum.

Inside of that recovery time, we need to make sure we're doing the right things. So as I said, if I have more than one drink of alcohol, one drink a night, I'm not recovering well. And even with one drink, I'm not getting into the 90s. It's not going to happen. Alcohol just destroys your sleep. Now, for those of you that are pot smokers, right?

You smoke pot, maybe wind down at the end of the night. Some people are okay talking about it. some aren't, right? I have tested using pot as a way to kind of land the ship at the end of the day. In 2023, I was diagnosed with hyperactive bipolar. So I'm essentially switching between hypermanic and manic all day long, which is one of the reasons why I naturally have a lot of energy and motivation. Another reason why I talk so fast. So inside of that, I get to the end of some days and I'm like jacked out of my mind and it's 8.30, 9 o'clock at night and I can't calm down. and I've tested using pot as a way to kind of pull myself in.

And it does that. It works incredibly well as a tool to calm my mind, narrow my focus, settle my body down. The problem is sleep like shit. I never drop into deep sleep. And even if I get seven hours of sleep, I'm not getting, I'm getting 60% recovery. Max. Max. So all of you out there who are smoking pot and saying, oh, I work better, it gives me focus or whatever, that's all great.

And maybe in small doses in the right situations, managed properly, it can help you as a tool. I don't think most of you are using it for that way. Most of us are using it that way. I think it's very easy to abuse. Just know that you're essentially burning the candle on the other end. So while it may help you in some regards while you're awake, it is not helping you when you sleep. And then you're waking up and you're not recovered. And now you get into your day again and you're grog again and your willpower is low.

And you start negotiating with yourself. Right? You start to say, ah, I'm going to skip the gym today. Or, you know, I really need to have that tough conversation with my employee, but I'm going to skip that. Another one is exercise. If I work out strenuously for 45 minutes, I sleep better at night. You've used your body. You've pressed your body.

Now, there was a recent study that came out that showed when you contract your muscles, when you contract your muscles, they release a protein that calms your body, removes depression. And we've known that for a while. We've known why that it happens, that depression, anxiety, stress, fear, all of these negatively oriented emotions and ideas that float around in our head, that when we exercise strenuously, either cardio or weightlifting, that it calms our body, it removes those negative emotions from our body. We didn't know why.

It's because when we contract our muscles, our bodies release a protein which attaches to the chemicals in our body that create those negative emotions and it flushes them out of the system. Those negative emotions are oftentimes who keeps us, into dropping into high recovery sleep. Mike, I'm going to end there because I could go on for another hour talking about recovery.

But managing your energy, if you want 2025 to be the best year of your life, I'm sorry, you have to take your energy level seriously. I'm not talking about exercise. You know, I'm not specifically talking about diet. I think you have to figure out what that means for you. But if you're waking up every day on five to six hours sleep,

a little hungover, or you smoke some pot, or you didn't work out, you just sat in front of your computer and then watch TV and went to bed and you're not recovered at the end of the day, that next day when you wake up, you're going to be right back in the same situation. You're not going to be able to get after it. And when, you know, you're making, maybe if you're a salesperson, maybe you're only making 10-fold calls and then negotiating yourselves out of the 50 that you told yourself you would make. Or if you're, you know, you have a creative project you have to put together. You do 10 minutes worth of work and then

you say, ah, my brain's not working today. I'll put this off to tomorrow. Or those just jobs, tasks you need to get around your house, you know, folding the laundry, you know, whatever you got to do with your kids. Like maybe you're, instead of being present with your kids and playing a board game or doing something with them, you decide to scroll on your phone and let them sit on their tablets because you don't have the energy to be there with them. And it's not because you're fucking old.

It's because you're not managing your energy. Not managing your energy. So for 2025, a big focus of mine is going to be energy management. The second is focus. What you focus on is who you are. What you focus on is who you are. The highest performers, they are constantly managing their energy levels, and they are ruthlessly focused.

So what does focus mean? It doesn't just mean popping up. an Adderall pill so that you can bang out a bunch of tasks at work. That is a very shallow way of breaking down focus. Focus means what are you willing to sacrifice to achieve the things to become highly proficient to create impact in the areas of your life that are the most meaningful to you? And this has been a big problem for me because I consider myself a bit of a, I'm going to use this term sounds really dushy. I don't mean it to. A Renaissance man. I have, I'm interested in so many

different things. I love sales. I love leadership. I love marketing. I'm super interested in product design. I love politics. I find it infinitely engaging and interesting the way these maniacs operate and how politics works. I love economics. I'm super interested in like what's going on in the universe and you know, just astrophysics stuff. I just love. I just love it. I just love it. I'm super interested in like, I'm super interested in like, what's I just love reading about that stuff. I love reading about mindset and personal development. I'm so interested in all these different areas, which is wonderful for me,

except for the fact that when I allow myself to be distracted by things that I'm interested in versus the things that I can drive true value and impact in my life, I'm less than I could possibly be. It's fun to get into things like conspiracy theories. Another area that I waste way too much frigging time on. I just find conspiracy theories to be so engaging and fun. And, you know, I get a lot of shit from people because I'm so interested in conspiracy theories. But, you know, a lot of conspiracy theories over the last

three years have been true. And, and, but what does that do for my life? Right. How does that, how does that keep me from creating for finding peak or, you know, creating new, you know, developing new product designs and helping, you know, build new business development relationships and driving growth in Lincora. Lincora is the company then the chief marketing officer of. And I love the company. I love Lincora because I feel like the industry that I'm born in, that I work in, the insurance industry, I feel like I get to be part of delivering this technology, artificial intelligence,

to an industry that has given me everything that I have in a way that I believe is going to be useful and secure for that industry that's going to do it in a way. It's not going to be a bait and switch. I'm not just selling them a product to make some money and bounce out of the industry. I love the insurance industry. I love the people in the insurance industry. I understand the value of the insurance industry.

And while I may coach people and I may new keynote presentations and performances outside of the insurance industry, around leadership and personal development and things and topics like that. My home is the insurance industry. And if I can be one of the individuals as part of one of the companies, Lenkora, who is helping provide and usher in artificial intelligence into that industry in a way that is useful and pragmatic there for the long term, that to me is a major, major value creation, not just for the people.

who end up using our product, but for me personal, I get to wake up in the morning and say, this technology, which is coming on like a tidal wave, I can help insurance agents, insurance carriers, individuals and companies inside that space understand this technology and put it to use and catch that wave and drive their businesses forward. That creates tremendous value for me. but if I'm spending two hours listening to a podcast about conspiracy theories, is that really helping move that needle forward? Or is it just providing me some fun, you know, small talk banter at a trade-so cocktail hour? These are the kind of decisions that we have to think about.

I know a lot of people like to golf. They like to have all these hobbies. And I think those are great. I think we need to have a real discussion with ourselves around are we, is this? hobby that I have is this thing that I do? Is it really adding value to my life or is an escape from the things I'm not doing in the places that I should be doing it? And look, golf's amazing. I love golf. Truth be told, last three years, I haven't really golf that much. I was growing rogue risk. Last year, I was, you know, kind of refinding my place in the world post-Rogiske, building,

finding peak. I joined Glencorea. And I don't really have plans to golf too much in 2025 because I'm going to be growing the shit out of Lenkora and continuing to build my leadership and sales consulting and coursework and stuff like Master of the Closed program, which is coming out in January of 2025. I want to continue building that thought leadership, that IP, and continue helping people move forward with the content that I create. And those professionally are the two most important goals that I had and anything that takes me away from them, I have to say no to. That's incredibly difficult for me. I love saying yes to shit. I'm always interested in a new startup and our new, you know, I've 14 angel investments that I track and try to help. And those are

the kind of things, though, that take you away from your primary goals. I think too often when things become difficult or mundane, we look for that new thing. And every new thing that we take on, if it's not at least tangentially related to the primary goal, to our primary impact, to the primary value that we're trying to create, not only for ourselves, but for whoever it is we serve, it's a distraction. And we have to say no. So in 2025, energy management and focus. And the third idea that I want to share with you at high performers. And again, I've talked to, you know, I've had these people, a lot of these people on the podcast.

I had Steve Dagestino a few episodes ago on the podcast. He coaches some of the highest performing basketball players that have ever come out of the greater Albany area. There's multiple pros. We have multiple dozens of Division I athletes and all of them have come through is basketball coaching program. He coaches for the national junior U.S. basketball team. Right. I mean, he coaches incredibly high performing basketball players. I've had just recently, Adrian Kailer, he works with some of the most successful leaders in the entire country, Fortune 100, Fortune 500,

entrepreneurial endeavors, high, high performers, alphas, up into the right, these are people who drive, who drive results. If you just go back in the podcast, you'll hear over and over and over again. High performers, think big. If you've set a goal for yourself, is it a big goal or a small goal? Are you setting a goal that's reachable

so you can feel good about yourself at the end of the year? Are you setting a goal so fucking big and audacious that there's no freaking chance you're going to head it? There's no chance. I think we honestly have to ask ourselves that. We set all these goals for us, I'd love to have this happen this year and I'd love to.

What do you love to have? What's the biggest, baddest thing that you could possibly do this year? Go friggin get it. Go get it. Go get that thing. And in talking through the podcast to all these amazing thought leaders, all these amazing high performers, all these amazing high performance coaches,

you don't think small. High performers don't think small. One of my core issues in life is I tend to think, small. It's the way I was raised. I was raised by two parents. One was a union guy. One was a receptionist for a large company. What they taught me was go get the big safe job, go work for the company, no risk. Don't have big downside. Don't take chances because that's what they knew. That's how they survived. And I love my parents for living that life and getting us, getting us through that. But I don't believe that's what God intended me for. Yet I'm

constantly battling that voice in the back of my head that says, There's no one there for you. If you fail, you're going to fall on your face. Everyone's going to laugh at you. You're not going to have any money. You're going to lose your house. That voice is constantly in my head. So if you have that voice, don't think you're alone.

You're not. Everyone has that voice. You know what the difference is between the high performers and those of us who continue to wallow in a place that we don't love? They don't let that voice keep them from setting enormous goals and then doing the things necessary to reap them. It doesn't mean you're ever going to get there. But you got no shot if you don't shoot up.

Jordan Peterson said this. Aim high. Aim high. I watched an entire keynote that he did on aiming high. It's the only chance we have. It's the only chance we have. And in every moment of my career where I have achieved incredible performances,

It has been in the moments where I gave myself permission to aim high. I didn't give into the fear. I didn't give into the naysayers. I didn't give into the people that told me it wouldn't happen. I didn't give into the people who said, you shouldn't do that. Who are you? Why would you think that you're ever capable of that?

I didn't give into them. And I pushed through it. Why? What are we doing here if we're just getting by? What are we doing here? What are we doing here if we're just getting by? What fun is that? If you don't believe me, read the book by Dr.

Benjamin Hardy, 10x is easier than 2x. In that book, he outlines the case for what I have just made in which he says 10x goals are easier than 2x goals. And the reason is because if you set a 2x goal, say your goal was to write $100,000 in business in 2025, that's your goal. Well, there's a thousand ways to do that. Now make your goal a million dollars in business. You're a salesperson, you're going to write a million dollars of business.

How do you get to a million? There's only one, maybe two ways to get there. What does that do? It immediately narrows your focus. Someone asks you to do something? No, that doesn't get me to my 10x goal. I need you to help me with this project. I'm sorry, that doesn't get me to my 10x goal.

You want to wake up every day and have the energy to do the things necessary at your 10-inch goal. You have to manage your energy. You have to be. you can't be hung over. You can't be sleepy. You can't be tired. You want to hit that 10x goal. You have to be supremely focused. If you want 2025 to be the best year you've ever had, if you want 2025 to be a year that you get to the end of and you're proud of, that you're sitting around the Thanksgiving table or your whatever holiday you celebrate, Hanukkah, Christmas, whatever it is, you're at that New Year's Eve party and you want to sit there with a smile on your face,

proud of 2025, manage your energy, dial your focus, and set big, hairy, audacious goals, and then go fucking get them. Why not be a complete badass? Why not be a complete badass? Why have a dad bod? Why be someone who spends hours scrolling social media? Why be someone who is always told what they have to do Instead of the one who gets to choose what they want to do

I can't think of a better definition of health Than standing next to St. Peter Looking at the version of myself that I was supposed to be And realizing that I didn't go 100% for it Guys, I'm going to get it in 2025 And I hope you're along for the ride Because 2025 is going to be a wild year And I know there's going to be

stepbacks and I know there's going to be challenges, I know there's going to be obstacles, and I know there's going to be stuff that happens that I wish didn't happen. But I'm going to fucking plow through those things because I don't want another 2024. I let a lot of doubt and fear, frustration leak into my life. And those are things that I got to deal with. But what it did was wake me up to who I could be, to what I want to be, and the things I need to do to get there. I love you for listening to this show.

Guys, if there's anything I can do, reach out. Ryan at Findingpeak.com. Send me an email, DM me, LinkedIn, Instagram. I'm always here for you. I'm going to be sharing my journey. I'm going to sharing the things that I do, the things that I learn, as well as growing Lincora, as well as growing Finding Peak. I'm those channels.

If you want to be part of those journeys, please follow along. Reach out. I'm always here to help. I love you. I'm out of here. Peace. Happy holidays. Want to give your host a gift?

Consider subscribing, rating, and reviewing the show this holiday season. It really helps the show grow. From all of us at Believe, have a Merry Christmas, everyone, and a happy holiday. If you like the show, please take a moment to rate, review, and subscribe. It really does help the show to grow. Thank you for listening.