Finding Peak w/ Ryan Hanley - Everything You Never Wanted But Need to Know About Jason Cass

Episode Date: February 3, 2020

Spartan philosophy, built in the black-ops lab of business: https://www.findingpeak.comFinding Peak podcast: https://linktr.ee/ryan_hanleyJason Cass is one of the most underappreciated and misunderstood resources in the insurance industry. It's time we pull back the curtain. Get more: https://ryanhanley.com/--Recommended Tools for GrowthOpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opusRiverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riversideWhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflowCaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsappGoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevelPerspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective--Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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I interview someone who I believe is an underappreciated asset to our space. I feel like for too long he has been relegated to the dark underbelly, the shadows of our industry. Now, that's not true. My man Jason Cass is on the show today. And what I do feel like, I do believe that he is underappreciated. for the contributions that he makes, certainly from an institutional perspective. That being said, Jason has a loud voice.

He has big opinions. He shares them often. He shares them all over our industry up and down, inside and out. And what I've learned from Cass is really just that you've got to be exactly who you are. And if you do that through the filter of positive, and abundance and empathy that there's absolutely nothing you can't achieve. And the reason I had him on the show was because I feel like, while he interviews so many people and he does talk about his life, he doesn't, he's never told the whole story

up until this point at least. And that's why today's episode is everything you've never wanted to know but need to. about Jason Cass. Today's episode of the show and this interview with Cass is brought to you by our friends, our supporters, the people making this show possible

because this show costs money. It's our friends at Tarmica. Tarmica is the premier, the premier commercial insurance, comparative rating platform. It's going to take your game to the next level. Everyone's talking about small commercial, small commercial, small, mid-sized,

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Tarmica, T-A-R-M-I-K-A dot com. Tarmica, T-A-R-M-I-K-A-D-com for your commercial lines rating. Go check it out today. Get a demo. And if you like it, use it. If you don't, then that's cool too. But what I can speak to for Tarmica is that it's built by people who care about independent agents.

And that shit matters to me. That shit matters to me. I like to do business with people that I like to do business with. And I like Tarmica. So go check it out. T-A-R-M-I-A-D-com. And now on to Jason Cass. Yeah, you know, the YouTube version gets easily, like, over time,

like another 100 or so views. And people seem to watch it. It's crazy. Well, and I think I would love to know the demographics there because I think it has to do with people who are watching at work, right? Or during the time they're working. I think it's cool to be able to put you and I on to see our visuals.

The problem I think there is that a lot of people use podcasting when they're working out, swimming, you know, in traffic. And so, but I think it's good to have both mediums. I just, I'm building my studio right now downstairs in my basement. Yeah. You know, Charles Speck? I do. He actually created a little one in the back of his house or in the backyard of his house, a little studio. And it's a little bitty and he's got.

the setup of how he does his podcasting and all of his video. And I mean, it's all in this little bitty thing, but he did it like perfect. So I'm going to, I'm going to copy him. Yeah, you don't need a lot. There's no doubt about it. I mean, this is going to be my office for the most part. And I got the podcast mic that I just pull off to the side. It's not even in my purview.

I got the camera up there. I mean, Annlee, do you remember like you've heard the advice and you may have thought of that too? You tell young people like stay in your. your home as much as possible. Don't move out. You know, like stay when you're when you're a kid, right? You're 20, 21. The kid's like, I'm going to leave and we're like as older now. We're like, no, stay as long as you can save your money. That's how I feel about being in the office at home. I wish I would have stayed at home when I, when I did my thing. I love having locations. Don't

give me wrong, but dude, no one walks in that door. Yeah. Paying all these expenses to have computers, right? Now, I do admit, I think some of my staff they need it, you know, Travis needs it for investments and stuff. But anyways, perfect. No, I'm with you, dude. That's why my office office is going to be co-working space. So there's a co-working space five minutes from here. It's called Detroit Innovation Garage. I've worked out of there for six years since the very early days of the choice agency nation. Buddy of mine owns it. Super professional, conference rooms, Wi-Fi, the whole coffee. You walk in, you're like, wow, this is a cool place. It's like, it's a 1800s like old horse buggy garage that got turned into a car repair garage that then fell into disrepair.

He buys the building, completely renovates it. It's got all the exposed brick. It's a really nice spot. 100 bucks a month. I can go there five or six times a month. So most of the time I'll work out of here. Anybody that absolutely wants to meet me in person or I have a meeting with a carrier or whatever, I'll just bomb down there and meet them there in a nice spot.

So it's it right that's how I'm going to keep you know my rent 100 bucks a month you know what I mean whatever. I agree I agree that's what I'm saying especially with what you're getting ready to do. Yeah. So okay so let's get into this. I um the purpose of this podcast is not to talk about me or to even really be like I want it to be conversational obviously but this isn't about like I want this to be about Cass. I want to tell Cass's story. I've had you on the podcast before back in the early agency nation days, but like,

you know, I think it's time for a re-rack. Like you've come a long way. Did you say re-rack? Did you say re-rack? That's good. I like re-rack. And,

yeah, I just think, I think it's time. I think people listen to you all the time. They see you. They hear you at gigs. You're always bombing around. You get your fingers on a lot of different stuff.

I think it's easy to forget where you came from. and and I would like to use this podcast as an opportunity to put your story into context as to where you are today. Which one sounds better? This one there. Me speaking now I think is on my headset. Or now it's coming, now it's coming through my webcam. This one. This webcam? Okay, cool. Take that off. Perfect. Cool. All right. So. All right. Now I got to change my mic. So, oh, yeah, because where it's coming out of. Now, okay, there you go. Talk.

Yeah. All right. Perfect. Perfect. All right. So, dude. Let me put my phones on Do Not Disturb. The most difficult podcast guest ever.

I know, dude. Well, you can throw a video into it. Put yours on, do not deserve, please. Thank you. All right. Let's rock and roll. All right. So, dude, star me back at the beginning.

of your insurance journey because I think a lot of people know you today. They know your agency. They know what, you know, they see this backdrop. You know, this is the cast insurance experience that they're used to. But this is so far from where you were when I met you. And I know that you've come even farther, you know, you would come a long way to that point. So take us back to the beginning. How did you get into the industry? What did that look like? What? What were you doing, you know, just take us all the way back. Man, even back the last time, a couple times we've done this, I don't know if we went that far back. So I'm not going to go too far back. Actually, I'm going to go way far back, but I'll be quick, the farther back I am.

Basically, yeah, I'm one of those dudes that didn't go to college. You're a mathematician. I get it, Hanley. Me, I didn't go to college. I started working for my dad. I did lay tile. Been laying tile and honed flooring since I've been eight, nine years old. And started doing that, realized that my dad had had four back surgeries at the age of 41. I didn't want to be that. I'm 41 right now. And so I decided that one day I was listening on the radio coming back from a job with my dad and they were going to install windows.

And you can get like $35 a window and the average house has like 12 windows. If you know me, I'm the kind of guy that goes and researches that stuff. And boom, I thought this would be great. I go to get the interview. The production manager is not there. The sales guy comes out, says you're too nice to be here for, to be installation. He says, he interviews me real quick, says, hey, listen, if you don't work out in a month, I'll put you back in over to production side.

Boom, I started out. I was with like 27, 28 agents in week one. I was the number one salesperson. And for the first four months, I was. And I remember coming home and telling my wife one day, I'll never forget. It was on 1115 East Second Street, Central, Illinois. She was at the back door. I told her to meet me. This was actually before we had cell phones. And then I remember at the back door, I just, I gave her this check that I had gotten.

And I just told her, I said, you know, Andrew, and keep in mind, she's pregnant, right? With my little one, we're 20, 21 years old. She's 20. I'm 21. And I said, I think I found something I'm really good at. Like, I'm really good at this thing. I can do this. And it was like a 10,000 pound weight. had lifted off me, you know? Fast forward, her father-in-law, my father-in-law, her father, I guess that would be the same person, Jason, he was an expert and actually retired as a life insurance agent. Ever since I'd been dating, Andrews, since I was 17, he had been telling me, man, you need to be an insurance, you need to be insurance. I'm like, I'm never going to be an insurance. 9-11 happened. I went and got my insurance license because what I was selling,

no one was buying windows, no one was buying anything. I wouldn't got my life and health license past the exam went and met Mike Beard. Mike Beard with Brooke Insurance, my number one mentor to this day. I've done many podcasts about him. He said to me, if you go sell life and health, he'll be dead in the water. You don't know anything. Sell P&C for me. He says to answer the phone and do my quoting.

And when you're ready, I'll give you an office in the back. And I said, how much you can pay me per hour? He said, $8 an hour. I jumped up. I was like, I'll take it. You know, and he laughed at this day because he probably went up to 12. but he hired me on Christmas Eve. I had a two-year-old and I had zero presents under the tree.

That's a true story. And if you're a loyal listener listening this and watch this, you know that to be true. And my life changed. In six months, I was like, dude, I'm ready to go. I started on my own. Then my second agency in 2005 found me. And I went to Mike Beard. It was one of the toughest things I ever had to do.

But I learned a lot of this as a lesson as an agency owner. He said, I said to him, I said, hey, I'm going to go over to this new agency. It's 35 miles for me to drive one way to your place. Mike, you know that. And I said, and they're literally four blocks from my house. I had went to this agency and they wouldn't even talk to me because I didn't have any experience back in 2001, 2002. And Mike Beard says something to me. He says, Jason, he says, you're in my office acting like you're concerned about what I'm going to think about this. He said, this has nothing to do with me or my.

business this has to do with you doing what's best for you and your family and he says and here's what I'm going to tell you you are allowed to take your book of business I'm not going to hold it from you I asked this in return that you do not take one policy or one client ever from me and I said okay and to this day I've walked in 5 10 15 I don't know how many ever shops at Mike Beard was there an agent of record and I walked out of those I stayed true to that we've got a great relationship to this day the agency I went to was good taught me well Lorna Monroe the person who taught me insurance, but the agency owner, hope he's watching, completely lied to me, told me that he was

going to give me a bunch of book of business from some other agents. He never did. He took all the good, gave me the crap, probably some agents out there that this has happened to. I'm not probably unique in this situation. And in 2010, when he didn't make his promises, I started my own agency out of the basement of my home. It was the scariest time I'd ever had. I started my third book from scratch. Now, keep in mind, I has on a non-compete, so I couldn't do it. The basement of home 2,500 square foot home living on a golf course two full payments my son's going to college in four years and I was going to start over my wife literally was about to go crazy because we had done it again and then I met this guy named Ryan Hanley and we had something in

common and and we thought this industry was going to change and one of the things that to back up real quick that people don't know is I've been very heavily in the big eye association in 2003 Mike Beard said to me he said Jason when he hired me he said Jason you're going to start going of these conferences and I want you to go to this young agent, you need to learn from these kids. These kids are the future. The very first meeting, I went there. I told them, how do I get on this committee? I'm going to run this thing.

It was so awesome. Boom, the next year I was installed as chairman. For the big eye, we were a young agent of the year, three years in a row, a committee of the year that if you don't know if you're in the big eye, that is a big deal. Then I was asked to be on the national in 2010 to 2013. I chaired it my last two years. And that's where I get a lot of my inspiration. if you've noticed and you listen to this, Hanley, and your people listen to this,

I talk now about a crux, a crossroads, a, a fine time of me learning the industry, learning the insides and outs, and then meeting another guy who was in New York, you and seeing it from a different view from the big city type. I know you say you're not big city, but I live in a town of 10,000 people compared to, what, 150, 90,000, something like that, Albany is a lot bigger. This is not the big city, but yes, it's bigger than Centrelia. Right now, all the people who live in big cities agree with you. The small cities agree with me.

And there's more small cities. So I went. Okay. So, but actually there's more population of the big cities. Okay, you went. So anyways, why that's important to know is that's when I really discovered. And this is important to know. I want everybody to know this because my loyal listeners know this.

By the way, for all you new people, that's what I call my followers. or loyal listeners. I decided that as I would travel around from the big eye, people would ask me and give me ideas. And I would say to them like, hey, why are you giving me this idea? You know, like they would say, because I have this idea.

And a lot of these people are the Nicholas Ayers, right? The young people, the Preston Schmidley's, all these people who'd be like, hey, I have this idea, how about that? And I would listen. And they would say, you have the microphone, right? You're on stage. You ought to, you should need to tell people.

I'm thinking like, well, who am I? Well, I decided to start this podcast. And I started it March 21st was my first podcast of 2013. And the reason why I started it was called Agent's influence. It's giving a voice to those who have no voice in the industry because of what people were telling me. I actually, it's a real cool story, Handley. A lot of people don't know this.

I was sitting around trying to think of what I was going to call it. And I looked up the definition of agent. An agent actually has three or four definitions. And the third definition is it's a chemical reaction for change. And I thought to myself, wow, that's cool. That's not what I was thinking agent would be. And then one night I was watching Pierce Morgan. And Rick Warren was on there from Saddleback Church.

Very fascinated with faith, very spiritual guy. And I said to, and I was listening, and he said, and Pierce said to him, this is a great little thing, Ryan, great little nugget for everybody. Pierce said to him, he says, with your large church and how big you are, why are you not on TV maximizing it like these other people have? And he says, you know what? That's a good question. And he says, and I have a good answer. He says, you know, I've been traveling in Africa. This is Rick Warren. So I've been traveling in Africa a lot. And he says, and as I've been traveling in Africa, I notice I go to these villages that are just poor. No one's there. No white people. Nothing. It's just

It's what you see on TV, flies on these people. And he says, and I notice when I go there, the next day the cameras show up. And the next day, medicine shows up. And the next day, food and water shows up. And I go to the next poor village, and the next day the cameras show up. And so I started to realize, he said, I started and he read in Isaiah this, this thing, this verse that I don't even know. But he said, in there, the definition of influence, this is what we're,

what he said to me, is giving a voice to those who have no voice. And I thought, boom, agents influence. That's what it is. And that's when we started that. I wrote the book 20 and 2015 after a Chuck Blondino podcast of customer service is just for play. It's the modern customer experience. They'll separate you. I did that because I had a vision. I met a lady who tried to buy insurance from me. Long story, we'll go into that later maybe or we don't have to. And then in 2018, and keep in mind, everybody, in 2013, 2012, actually, Ryan Hanley and I started a place called Grow, Generating Revenue Online Workshops. I was on Parine Street south of Centralia. I remember weird things like this.

When Hanley called me, he says, I got the name for our business, Cass. I said, what is it? He said, Grow. Generating revenue online workshops. Remember that Hanley? Hanley and I thought we were going to go around America and do all these workshops. I was pacing my office at the Murray Group. while I called you doing that.

And then dude, we went and actually ran a budget on it. We were like, no one's going to give us this money to do this, you know? But anyway, so then that Grow program was re-branded into agency intelligence because why I did that, it's very simple. Grow was about a kind of a marketing company and generating revenue online with workshops. But agents influence kind of led me a different way. I kind of felt as if I wanted to be the voice and I wanted to be the platform because my buddy Ryan Hanley left and went to agency nation and and served at a different place in the industry. You know what I mean?

And I don't want to say a higher level, but more of a company corporate. Do you remember the conversation we had about that? So I remember calling you the first week of August and saying, dude, like, I've got this offer to go work for trusted choice.com. and you know you had had some uncomfortableness some unpleasantness with the association at that point and and you gave me your feedback on and I knew the story but you know we had talked a little bit about that and basically what and this is you know most people probably don't even know this is probably the first time we've ever said this in public but like we agree at that time to break up grow and for you to attack the industry from the outside and that I

I would take this message from the inside and play the game and the politics. And we would try to help the industry from both sides, knowing that one of us had to be on the inside to be part of it, right? Because if you're not in there, you don't know what's going on. 1,000%.

And you're not in a curious way, right? You weren't attacking the industry. When I say attack, I mean, helping raise agents up, not attack attack attack. We obviously love the industry. You know, I'm gonna probably be joining the big eye today as a member, the big eye in New York.

So, you know, the idea wasn't, when I say attack, I don't mean like in a negative context. I mean like helping agents. And we basically said like for us to do what we, what the vision of what grow was. One of us has to be on the outside and one of us has to be on the inside. And when you went agents influence and I went agency nation, it was like a perfect. Most people don't realize that during that time, even though like I wasn't interviewing you as much and you weren't as me. We still were working the same game, talking all the time. And I mean, that was, it was like, I won't say it was like,

it wasn't like we wrote down a plan, but we were certainly in communication and trying to help raise the industry. Like that was, that was tactful. That was, that was like, or tactical. Like, we, we talked about that. And I noticed there was two different types of people as I was going, and that's where agency, nation, agency intelligence came from. Um, when I transformed it into grow in a little story that Ryan didn't even know.

what I told him the other day was if you go to my LinkedIn you'll see that I'm the co-founder of agency intelligence I have people reach out to me and say why does it say co-founder who's the other who's the other owner or who's the other founder and I will say the co-founder is Ryan Hanley because agency intelligence is nothing more than grow program that was rebrand very sweet of you why why I did why I did this though is I realized I had two different types of guests I'd have those from inside or outside the industry You know, kind of like some of the people, when I say outside the industry, I didn't mean that. Outside the agency.

And then I would have like agency personnel in and I was getting different types of listeners to those. And I thought, okay, these need to be two podcasts. So I created agency intelligence. Whoever give you real agents inside real agencies and not the artificial that they try to make you believe. I believe in that wholeheartedly. Let's back up real quick though. And let's just start talking about this because now here I am. I have a three location agency to kind of finish this off.

I have a three location agency in Edwardsville, Strait Illinois, Mount Vernon, Illinois, my co-partner, Travis, who I'm 50-50 owner. We are a very scaled down. We have a very high revenue for employee. We people say, man, three locations, da-da-da-da-da. I think we have seven people. We do a lot of work through Marble Box and through VAs. And that's kind of what I do.

And I just found out, just found out. yesterday that we will be setting up to go live with neon in March. The Insurance Alliance is one of the first three on there, which I'm happy as shit about that. And I think we will be live around May. So that's another thing, but that's a big thing for our agency. Also, one other shot out, something else I did, which I think has been the pride of my life, to be honest with you, is I created a commercial line sales and prospecting. course. That took me eight months, me and Sarah Nicholas, who is my right-hand man, right-hand

woman at agency intelligence. We created this and then we, in cooperation, I had already had this plan to go to Total CSR and they basically took it and put technology around this awesome program. And now it is live and thousands of agents across America. I get emailed all the time of people saying, man, dude, you changed my game and the way that I'm thinking about commercial lines. That to me has been huge because I think I've got a lot of help right now, Hanley, with people trying to press the message of moving the agency forward. You, Josh Bird, Bradley Flower, Scott Hal, you know, Ryan Deeds, all these podcasters are pushing it. I think we're really lacking in the sales area.

I think like in the agency operations area, there's a lot of myths, a lot of trends, a lot of truce that are not true anymore. I think there's a lot in the sales area that's the same way of trying to teach agents the old way of doing it. And there's new systems of ways you've data to make it better. So that's who I am, man. That is, that is completely the whole story. That is not, that's not completely who you are. Okay. There's one piece that you left out that, is probably the piece of, well, there's two things about you that I'm envious of. One is how analytical you are. I am, despite being a math major, you know, in all honesty, I basically cheated my way through that

because there was a really good looking chick who, my buddy dated, who was really good at math, and I just was able to coattail along there. So is that the first time that's kind of known? I mean, is your professor listening to this going well, let's go check. I probably don't deserve that degree. But the other piece, you just, you just tend to like, like you said before, like you found out it's 35 bucks a window. You went and average how many average windows.

You know, I don't, my brain doesn't always work like that analytical. At least I have to, I have to put my brain in that space. That is not natural for me. Natural for me is more story, creativity. that kind of stuff, which is great. But as I'm finding or as I've become an executive in different companies and now running my own company, I've had to work very hard bringing to analytics.

And so I'm very envious of how analytical your brain is and how you attack those problems. The second thing, and this is the more important one in my opinion, and this is a big piece of who you are that I feel like you left out, you said to me the other day, Hanley, my goal is to move to Florida. and build churches in Cuba. Like, like that to me,

so that's the piece of you that I am the most envious of. And when I say envious, it's not like I'm like sitting here like, rah. I mean, like I think it's freaking amazing. You know what I mean? Like I think the fact like that you have, and I've talked a little bit about this on my show and in the newsletter and stuff.

Like I've never had like a thing. Like I want this. Like my brother-in-law, right? Like my brother-in-law, Eric, you know, he wants a boat, right? Or he, you know, he, and that's, this thing. And for him, it's not just about having a boat. It's the lifestyle and, and being able to relax.

And he has this thing. And that's his goal. Like, he wants to be able to take his kids out on it and teach him how to use it. And blah, blah, blah, blah. And you have building churches, building schools or churches? Churches. Churches in Cuba. And when I heard you say that, I was like, that, that, that mission on soul.

many levels provides a day-to-hour, action-by-action directive in your life, that I'm, I'm envious of you having that. I think it's a huge part of who you are because it speaks to both how giving you are and how driven you are. And I want you to talk about that. Well, yeah, big thing in my life, big thing in my life. I think it's easy in social media to see people's high light real, you know. And, I talked about this with Chris Green on a thing, but, you know, our highlight reels are just that. They're highlights, right? Think of sports center.

It's just highlights. But there's a game in between those highlights, right? You sit there and see Steph Curry just hitting all those threes. And at the end, they're like, yeah, he was six for 18. Like, whoa, they didn't show me a lot at where he missed, right? That's how life is. And we see these highlight reels on social media of people's lives, but there's a life in between that. And in 2016, 2017, I was making some serious changes in my life.

And my pastor said to me, he said, hey, we're going to start doing some mission work in Cuba. Would you like to go? And I said, yeah, let's go. And it was in the middle of July, and I went down there. And I had an experience. It was a unique experience, something I had never experienced in my entire life at the church. Like I had a unique experience at the church in the midst of prayer and a lot of different things. Scared me so bad I ran out of the church and ran down the street and like literally just kept running.

It was a, it was a, and I talked to my pastor about it. He said, Jason, you needed to lean into that. And the next couple days I did. And what I found out was is that I could see my life from as far back as where it was and as far forward as it was going to go. And I realized like that everything that had been done in my life was setting me up for my 40s and beyond. And so that's another here, that's another thing. That's another thing here or there. But the people that I met there are unbelievable people, the relationships, how great they are, how grateful they are, how just a wonderful type of people. And they want to do better. And there's so many lies about Cuba that come from Bull,

sides Cuba about lies about us us about them I'm not blaming anybody that's another story but just like it's not true and Bradley Flowers knows this he goes there a lot now and other people do and I feel so good about that like all these people go and I send them to all my people down there and they all take care of them and they get that American money which is which is great um and uh I just finally realized after my third time there I was like this is what I want to do I can buy a house there. In Cuba, you can't build any churches. Okay, let's put that. All the churches that are there are the only churches that are allowed. The government does not allow them, but they allow them to put them inside of houses. So you put like 25, 30 people inside there. And so you can buy these

houses or these bigger type buildings and you can, as long as it's residential, and you can, you can clear out the inside of it and put this church in. Well, dude, like, it's not that expensive. Like you can buy the whole building for 15,000 and for five to 10,000, you can put all the stuff in there. And it's like, wow, we can really make a change. And I joke a lot with my loyal listeners, besides my spiritual connection and my friendships that I have there, it's on a Caribbean island. I mean, it's beautiful. You know what I mean? If you're going to pick someplace, that's it.

And so the family, the relationships I have there are huge. I spend thousands of dollars. I'm not bragging, I'm just being truthful. On the people there and getting goods down there, I went three times in 2019. I go at least two times every year. This time I'll probably go four. And what we're doing in July is we're replacing all of the plumbing inside of the church and all of the house churches.

And the reason why I go so much is because I can only take two suitcases on my religious visa and I can pile them full of stuff. So we have to take people in suitcases to get things over there so that then when the plumbers come, that we came. What I did is I went around all of the church and recorded things, gave it to a plumbers, and they've mapped out all the pieces that are needed and we're taking them over there. That's what I want to do, man. I'm going to live in Pensacola, Florida. I'm going to have myself, what I'm really going to do is I'm going to continue on the podcast, but this is an interesting

thing that a lot of people don't know about. Right now I have a unique way of selling workers' comp to commercial lines people. What I'm going to do when I return. tire in probably five to six years, it's no joke about that. What I'm going to do is I am going to flip it. I'm going to go work for companies as their consultant to deal with the insurance agents because I think the consultants would be good for these companies. It's a big long reason, but I know of other agents that have done this and been very, very successful doing it. I mean, if I do two or three of those businesses a month, you can make like 10 grand. So it's real, real simple. So that's what I want to do. And then about four months of my life, I will live in

Cuba because that's all my visa allows me to be. And then the rest of it, I will be in Florida and changing this industry. So yes, and I appreciate you bringing that up, man. Cuba, yeah, it's a, it's a big part of who I am. It is. Yeah. Well, I think it's important to tell that part of your story. So, okay, I want to, I want to back up into a bunch of stuff that you said. So I've had the pleasure of meeting Mike Beard as well, great guy, very fun guy to hang out with. But also very smart, very, you know, gets the whole thing. I want to talk a little bit about now that you have, you know, you're a dad to older kids, you know what I mean, to you, you, you're, you're, you have team staff at your, you have made, you have officially made the transition in many regards from apprentice to men. mentor. And I want to, and though I believe in constantly being both an apprentice and a mentor,

and I think at all times we should be both, we should find people to pass on what we have to, while finding others to receive information from in a very humble way. I think that's an important way to live. But talk to me about that in your life. Like how, how has that transition been for you? where do you where if you could have done it different ways and different places maybe being a slightly better apprentice or a more meaningful mentor like talk to me about how that relationship has worked in your life and and some of the things some of the challenges and successes you've got well I think it's why I enjoy it because I think what's so funny is is Mike Beard I tell him this and he might talk about

this a lot he never went to school on how to be a mentor he just did what he thought he was supposed to do. And it was really great because he did it perfectly. I mean, they say that reason why agents fail is because they don't get enough time from those who they needed the time from to become successful. It's what all sales trainers and stuff realize and recognized. And he recognized that without being the sales trainer. Like literally, I would be answering the phone doing his personal lines quotes and he'd say, Jason, we have an appointment up at the stationary store at 11 o'clock we're going to go put their insurance and he would take me with him and he would like and he told me one day he said don't say a damn word sit in the back of the room fill out this

take notes and I would just sit there and listen to him question I would walk around when he do the inspection and and I mean he really trained me from the ground up he literally mandated I had to be in rotary it's something that I talk about with my current staff is that I want them Joe he's new here I told him he needs to get involved in some kind of social service non-for-profit in the city to represent, because he likes to do that stuff. But this is stuff that Beard had taught me. These are things that I'm using a bunch of old school tactics when I try to do it. Sean, my awesome producer over here, he doesn't get enough of my time.

And yet I try to give him all the time that I can, and we have to split those duties between Travis and none. I have to say that I believe mentorship is something that lacks big time. And I think it's the reason why sometimes these forums that we have are so huge, they can't get that mentorship somewhere else. The reason why, if you're listening to this, the forums aren't good enough is because there's people in there who are talking smack that really don't have the accomplishments that they're saying they do.

You've got people who are having conversations about whether they should have flag day off or not. When you have time to learn from a mentor, you need to be focused in on that. You need to be understood. You need to be able to be held accountable for those types of things. And sometimes those forums don't allow you to do that. So I encourage that for the mentorship. But I think that mentorship is huge. And it's one of my favorite things.

I'll say it real quick, Hanley, I believe in five truths. I believe in five truths of the insurance industry, never change. Flexible schedule, financial freedom, community leader or influencer. Number four is empire builder. And number five, mentorship. If you, why I love this industry is I want everybody in the world, young or old, to have the opportunity to know this great industry. And it's funny.

I think a lot, I don't know of many other professions where we really sit around as professionals and look at each other and they're like, is this not the greatest damn industry ever? Like we keep getting paid and we're helping people that don't know anything and they don't care to know about it. They just trust us. And if you're a good human being, this is your industry. industry and I want everybody to experience that. And I wrote an article on agency, our insurance agency intelligence.com about the three

little lies that we tell ourselves that prevent us from finding the five big insurance truths. And we have to sometimes, that's what my podcast is about is I want you to think. I want you to stop doing what everybody's telling you to do or what the veteran is telling you to do. And think about is that working in your agency and talking to other people who are successful. Do you do this? And I think that's what data is going to change in our business is so much, Hanley, is that my boy Wesley Anderson says it all the time.

He says, cast the difference between me as an agency owner and everybody else. As he says, they make decisions based on the way they feel or think. I make decisions based on what the data says. And that is powerful when you start thinking about that because you can make better decisions in that situation. And I think that's going to help us uncover some of these lies to say, no, let's put this up to the challenge. Does this really work? And I think we'll find it doesn't. You know, I was thinking about this the other day.

I was thinking about I like to take time and examine my weaknesses, the places that I feel like I am weak. And one of those places is ego, is that, you know, I consider myself a hard worker. I do consider myself as someone who thinks about things deeply. And I fall into a trap of believing my own bullshit. and I, and this has been a, this has been a process. This is like I figured this out a couple weeks ago. Like I've been working on this for a while.

But I'd say really since agency nation fell apart. Like since that time, like, you know, and I've said this before, like, you know, I mean, there were things I could have done differently in that scenario. And though, you know, I don't take full responsibility for it. I take full responsibility for my role in it. And in that, I think too often I do what you just said. I think to myself, here's what I believe to be right. And as I've gone these last two and a half three years

and started doing exactly what you just said, learning from guys like you, from Wes, from Nick, like everyone has an ego. But there is what I've seen in this next, generation that I believe we're part of, like the 35 to 45, 50 year olds who are really, and again, don't get those ranges crazy. Correct. This next kind of Gen X kind of generation that I'm on the very tail end or beginning of whatever,

because I'm a couple of years younger than you are. True. There's a humility to this generation. And I think the way that we share, the way that, like, West said, looking at data, not letting your own thoughts get in the way or your own belief structure get in the way, allowing the business to show you which direction is the right path. That is a really, that is a defining difference, I believe, than if you took a broad stroke of the generation before us and this generation that's coming up, I think that is the

defining difference is that this generation is willing to say, I don't know the answer. I'm going to let the data and the business show me what path to take and I'm going to take that path. And that's a really hard thing to do. Right. Well, what do they say? And you're going through this. Something breeds invention. And I'm trying to think of the word right now because it goes through people who are at

the beginning of this, they start to see the world differently. There's no book for me to run my agency. So whenever I started my agency, I just started doing what I think would be best, right? And it worked. And then when I would tell other people, they'd be like, dude, you can't do it that way, bro. That doesn't work. And then I'd be like, oh, crap. And then I would try it their way and I'd go, no, my way was much better.

And everybody in the industry is thinking this way, but I'm doing it this way. I think we went through this and through all parameters of society. It seems like stuff that used to work this way is now working this way, right? It's really, really weird. If you want to parent your kids correctly, if you want to parent your credits correctly, we can't yell at them anymore. We can't tell them not to do something because they're going to give us the attention of what attention we give them.

We need to, instead of telling them something, we have to redirect them, right? That's a totally different way of parenting than the way my parents did and other parents did. I will say sometimes a good epic explosion will shock them back into reality. Epic explosion. Yeah. But I happened to just be reading a book about this yesterday. And I was like, there's yet another one of those things that you can be this way, but goes that way.

And I think that that's very, very hard. I think, honestly, we've talked about it before. We're part of the Exinio group. I was talking with Sean Michael Wright. Is that his name? Yeah. Yeah. I mean, he is very deliberate that he's going to tell you all three names every time he says his name, which I think is very unique.

I've met lots of people like that. Sean Michael Walker. Walker, that's right, Walker. Thank you very much. Thank you very much. And so he's awesome. And I mean, he does some great stuff. I've been watching his video and stuff.

But then I said to him, I can't even tell, but I knew immediately he was between the age of probably 37 and 43. And sure enough, he's 40 years old. And there's just this wild thing about these people. And I wanted to encourage those. If you're watching this and you're a veteran agent and you're maybe wanting to sell or getting ready to sell and you need someone to help get your agency in order, find someone who's 37 to 43. They have a really good way of looking back and looking forward and meshing that together. But yeah, so we got off on that tangent.

Necessity is the mother of invention. There. Thank you very much. Yes. When you need something, dude, and you don't have it, you're just like, I got to do what I got to do, right? And so I think now with the humility, the different way of looking at business, the way of looking at how we're going to treat our customers. I can't get it through this guy's head last week that I was speaking at that he said, number one, he says, I can't believe you're up here telling

all your secrets. I'm sorry, I'm not keeping any secret. I'm in Texas. You're in Texas. I'm in Illinois, first of all, right? Big, big, big difference. And he couldn't get it. He couldn't understand why I was telling these different types of things. And to me, it just seems like that's my Like, haven't we always done that? Like, do you think I, wait, wait, wait, no, no. Yes, yes. We, you and I have, that's what brought us together. Most people, remember 10 years ago, people thought we were crazy for sharing the things that we were sharing.

They thought we were crazy for sharing it. Okay. What did we, we've been doing it for a decade now. Okay. So this goes to the basis. Okay. So this is good. Hanley.

I want, let's discuss this. This is important. This goes to the basis of why. insurance agent is not considered a professional. I'm writing a thing on this right now and this goes to that. We're not considered professionals because we don't act like professionals. One of the ways we don't do it is exactly what you're talking about. Doctors, they share information. They find out something that works for a patient. They want to share it. Lawyers, they find out a piece of law that's going to work. They share it. Every profession shares except for insurance agents. Another way an insurance agent isn't treated as a professional

because they don't act like professionals. And this will be part of the great separator. This will have to start. Someone walks in the door. We're a commercial lines agency, which we are. And they say, yeah, I have some different type of policy. I don't know exactly what type of policy they could have. But it's not what we do.

What I need to do is say, hey, I know Jim down the road he specializes in this. He's actually the one that you need to help. And when you're true niche, that's what you need to do. professionals, when you go to a general specialist and you say my foot hurts, he doesn't say, well, heck, let me help it with you. First, I got to go help my next, the guy patient next over because he's got heart problems. No, he says go to a podiatrist. He tells the person with heart problems to go to cardiologists. They refer that stuff out. The basic stuff, let's say you're farting a lot or something, you know, you got some gas going on. Yeah, they can fix that.

It's a very basic thing. We're not treated like professionals because we don't act like professionals. We try to write everything that comes through the door, and that's not the way professionals act. So those right there, it goes back to that, let alone what we're talking about. I completely agree. On the farting thing, Google lectin-free diet, L-E-C-T-I-N, Lectin-free diet, you'll stop farting as much. Spell it again? L-E-C-T-I-N. It's the next level of the anti-inflammatory diet. It's what I do now. And I lost five. I lost five. pounds of inflammation, not actual like fat or anything, just my intestines, my gut, everything just de-enflaming. I don't know if that's a word. Really? Wow. Just from eating lectins.

And then basically it's a subset of the anti-inflammatory diet. What I like about it is it adds back in meats. So like a traditional anti-inflammatory diet will cut a lot of meat out. And the lectin-free diet adds things like grass-fed beef and stuff like that back in. Again, it has to be grass-fed if you're shoving hormones in. And really, I could go into the nuances of this lectin-free thing. It is a game-changer. Clear head, sleeping less, stronger. I played basketball for an hour against 20-year-olds last night and was killing the game. Crossing cats up, I stole, I snip someone right at the top of the key, took it in for a left-handed lay-up. Like, I was working. I can do that at 39 years old because of the lectin-free diet.

This is the next level for all my anti-inflammatory dieters out there. You also will fart less. Okay. So I, dude, I agree with you. I don't know if any of my 400 and some podcasts, I've mentioned the word or talked about farting. So this is the first right here, right here. I'm happy to talk about farting because an ill-timed fart can ruin a good sales call and no one wants that. So, um, did you ever have to fart on stage when you're giving a presentation?

I don't know, probably not. No, because I'm in the zone. Do you obviously have, right? I, one time I had been boozing a little too hard the night before a gig. You know, that happened sometimes. And I was able to make it work by, by, I like did this like casual stance where I pulled a chair up and I put one of my feet on the chair like one knee up, one knee down, like a Caesar pose. or like a Napoleon pose. And I just kind of let it slowly leak out.

And then I walked away. I was all the way on one side where no one was sitting. And one time, yeah, I had to do that. Just one time. But yeah, I escaped. I'll be honest with you, after that, I was like giggling to myself. Like, and I was like, I could, because I was like,

I can't believe I got away with that. Like, I don't even know if I actually got away with it because no one, you know, I'm assuming no one's going to come on. Be like, yo, bro, you just carpet bombed me over there. But like, yeah, one time I had to do that. It was years ago, though. I can't even remember. Because now I don't get bombed up the night before speaking gigs.

So this is probably five years ago. But yeah, no, I definitely did that. It's funny. So to your sharing thing, this has been one of the things that I think, it's really interesting because it bothers a lot of people that we share as much as we do. Oh, my gosh. It definitely bothers people. I know that because people will straight tell me that it bothers me.

I've also had people come in and out of my world. old and it's very you know it's coincidental it would be coincidental if I didn't know you know that they didn't appreciate you know that right you're sharing so much that like we're willing to spend this time which could be doing other things to give away free information and do it happily that really rubs a lot of people the wrong way you obviously don't want other people to experience the five truths for you to be that way you're prohibiting my thought is I want other people to experience what I do the good, and for them to do that, they have to understand some of these things I've done. Now, we say that we've never shared.

When I said, we, I'm talking about society. Do you think the guy who first invented the wheel was like, oh, I'm keeping this to myself? Trademarked that. Trademarked that. Trademarked it, but I'm telling you right now, he didn't have the wheel for like 10 years and no one knew, you know. I mean, someone told me. And when someone was like, dude, how did you make that?

He's like, hey, let me show you real quick, right? You know this happened because there's more than one wheel out there. So, I mean, you go down to the very bottom of, yes, we do. Once again, it's in our industry, and we're breaking that. And what we're doing is one little step towards making us professionals. When we can be seen as professionals, all of a sudden, we're not going to be worrying so much about, do you think a lawyer looks at retention? Do you think that a doctor looks at retention?

Do you think a CPA looks at retention? We do because we don't act as professionals. are constantly losing the client. When we take a more advisory role, that means non-standard business too. That means preferred business too. That means personal lines too. That means commercial lines too.

That means professional liability too. That means these things. And we have to. And really, to be honest with you, I'm so sick and tired of talking about it. I really don't anymore because, Hanley, there's so many people that think now like us. Yes.

We just focus on them. It's part of people, and we say it all the time, the great separator. We're going to be separated. Do you know what I mean? It's going to be separated. And sometimes like a separation, it doesn't all come at once. Slowly separates.

It's this Steve Jobs thing. We overestimate how much change happens in two years and underestimate how much change happens in 10 years. 10 years. That's exactly right. And what we don't realize it, and one day we're going to wake up and some of us are going to be like over there

and some of us are going to be over here and it's going to be like, whoa, whoa, whoa, what happened? And I think we all get scared about it because we think and we see the travel agencies and how they literally went like in a year or two. I mean, it seemed like that. Really, to be honest with it, they didn't. It was a five to 10 year process that to society all of a sudden it was like, whoa, one day we went online to buy our tickets, right? But to the industry, that thing had been separating throughout the 90s.

And that's what we're at now. And I don't want to, I hate using the travel agency. I just, what I try to see once again, they weren't treated as professionals. Yeah. They weren't. And I just said Steve Jobs, and that was Bill Gates that said that. So I apologize to everyone listening. It was a good saying.

I think so many of these sayings anyways are really true by who they said. Mark Twain, I don't know if that some bitch was that smart. I'm sorry, but man, some of the shit he said was unbelievable. You know, you know who my favorite is? I really, that is Emerson. We just put an Emerson quote up in my son's bedroom. And like, my wife looked at me and she's like, you know, like I know he's six. And like, this is definitely a six-year-old's bedroom.

but it's not like a dopey six-year-old's bedroom. Like he's got some cool stuff in there. Like he's got an Emerson cord on his wall. And I was like, that's cool to me. Like, you know what I mean? It's like something about like being who you are. People are exactly who they are. So you are something like that.

But he said it in a much cooler way. But my son has an Emerson. My son has an Emerson on his wall too. It's a TV. The Emerson TVs, I think it's a 37 inch. It's pretty amazing. All kinds of shit on it. All right, man.

So we got a few more minutes here. There's a couple more things I want to talk about. So, you know, I'm going to title this, everything you need to know about Jason Cass. That's going to be the title of this episode. So like I've said a bunch of times in kind of building my agency, like, I don't know what I don't know. So what don't we know about you? Like what is something that you, and I know you're such an open book, maybe there's nothing, but like what's something that like you don't normally talk about or like it can be something even trivial.

but like what is something that we don't know about you that can just give us a better feel? Because I feel like you have been an underappreciated resource in our industry by the industry at large. There is a large, large community that, you know, right or wrong holds you up on this pedestal, which may be maybe a good indication of insanity. But what about the industry at large? What is something that is going to help them better understand you and maybe gain a little more appreciation for the value that you provide to this to our industry. Man, it's tough. I have an answer for you.

I've only talked about it one time in my podcast. And it's something is the hardest thing in the world for me to talk about. When we talk about the industry, though, because that's a personal thing. When we talk about the industry, I really don't know if there's anything out there more. I mean, like I said, I've created podcasts. I speak. I've written books. I mean, I've created courses. I mean, I do everything I can to try and educate and keep moving the industry forward, forward momentum and change is what we do. That I really don't know. Brainshare. I mean, that's something maybe a lot of people don't know that's an invite

only event. My passion for the industry is very, very strong. It's very, very strong. Where do you think that comes from? Why? What is it about the industry? Why do you care so much. And, Hanley, I'm not bullshit in you. Like, I never thought I would have the life that I have. Yeah. There's people who have a lot better life. But for Jason Cass, when I'm in Cuba, I told a story about the fact that I, in the morning there, I eat crackers and butter. That's what you eat there, right? With some water that you're hoping's bottled water. And the crackers are hard and they're made by rations. They're that they're what they get every morning down at, at the local market that the government hands out and I'm eating that and what's so funny is is so many

people who've went me with me can't stand it I can take it because when me and my sisters were young we ate peanut butter and crackers for dinner okay and this industry has should has has has I live on a lake with a boat in a beautiful house and an and an unbelievable city I have a gorgeous wife and two awesome kids and and and the reason I have this stuff I'm sorry is because of God, but God led me to freaking insurance. And I mean, and it's amazing how this life, and I want people to experience it. When someone leaves this industry or they go to the dark side, right, like to the company side, I'm like, oh my gosh, like, what do you know?

At least start on the company side and then come to the independent insurance side. But it's like it's, it drives me crazy that people left this industry and they didn't get to experience. what we experience. And what's so funny is, is when people think about being an insurance agent, they always think life and health, right? That my father-in-law, he was like, you can't go into life and health. That's terrible. But there's like this thing, you know, that they, that they're one's better than the other. They're both great. They're in the insurance business. I would say P&C's better because of residual income, right? But I would say that that was the best. But yeah. So if you want me to talk about something that I don't necessarily always talk about, but I will tell you this,

My close friends know this about me. It's not something. It's probably a very, very hard thing for a lot of people to think about and know. It makes sense to them when I first talked about it on my podcast. And I talked very lightly about it. But I have bipolar disorder. I have bipolar disorder. I've had it since 2005.

It was a very, very embarrassing thing for me. I was forced to go because my wife was going to leave me. And there was just things that, you know, I've never been a physical. abusive person or verbally abusive. That wasn't it. I couldn't keep a job. You know, my mood swings were up and down. I'm for what's known as a manic. So you have depression on one end and you have mania on the other end. Our bodies operate between, let's say, a two and a six, if there was a zero to one. Most bodies operate between a four and a six, excuse me. Mine operates around a seven or nine. And if you guys know from being a follower, that's why I get excited. That's why. But sometimes

when you have this, you can't control that out there. I have what's called type two. There's type one and type two, the best way I can say it. The crazy person getting pulled off the plane because he didn't take his medications, you know what I mean, going crazy. That's type one. Type two is very, very treatable, very doable. And it's been the greatest thing in my life. And here, and I say this for a, and I mean this with all my heart, like this is my superpower. So I talk to other people that I know have bipolar disorder or have ADHD very, very, very, very similar in its ways. Well, I talk to them and I tell them like, you have this superpower that if you look at the most hundred famous people over the last 500 years, clinically they think most of them

had some kind of ADHD, ADHD, bipolar, some kind of stuff. Well, your brain's processing at a faster speed than most people. Correct. But here's the deal. You have to take the pill in order for you to see the benefits. And there's people out there. So many of my friends have said, Jason, after listening to you, I thought for five, six, seven years, like I did my wife. Oh, I don't have any issue. Oh, I don't know. That just makes me unique. Oh, I don't want to lose my go-go, blah, blah, blah. And I finally found a doctor who was like, no, you're not going to lose any of that stuff. Here's what's going to happen. Try it for 30 days. Literally, after 30 days. is everybody was coming to me like, wow, you are like, something's different with you. To me, nothing was different. Yeah. To me, nothing was different. And so I have used that as a catalyst for my success.

I know when my body can perform at higher levels than other people and I capitalize on those times. I also know when my body can't. Hanley, we were having a conversation the other day. And he was like, hey, dude, let's talk or let's do something. And I'm like, Hey, Lee, dude, it's after 7 o'clock, bro. You don't understand. Cass shuts down. I may be in this office at 6.30 in the morning, but at 7 o'clock at night,

Cass shuts down. My friends will call me, hey, Jason. I'll be like, yeah, what's up? They'll be like, all right, dude, never mind. I'll call you tomorrow, man. I'll talk to you later. Because they know, I'm just, I'm not, I'm not me, right? My brain just works.

I have to utilize that. But, oh, man, it's fantastic in the way that it does. Also, people need to know that I'm a very big spiritual man. And I want to talk about this for just a second. Yeah, no, go ahead. I want to talk about, I feel spiritually very strong in my relationship and having a personal relationship with Jesus. That's not where I'm going here. I get a lot of pushback from people in the industry who see me out and will say,

man, for a man of faith, you sure are having a lot of fun. I get that. I get that a lot. And I'm an open book. I'll confront that. And you know who you are. who said that to me. I believe in balance.

I believe the freaks of the world are those who are way over here and way over here. And it seems like everything good in life usually has a medium. And I believe the same way. I believe that if you do a ton of drugs and you're an alcoholic, that's not good. I believe if you're a goody two shoes and you stay in the house and you only do your little thing and read books, I truly don't believe that's good. I think being out and socializing with people, does that mean we go out and have 10 beers? No, Joe and I on a very regular basis, we will go out on Wednesday or Thursday, go up to the little tacharia.

We have our one margarita. We talk for 30 minutes to an hour and we go home. And the margarita is very strong, by the way. Isn't it, Joe? Very, very strong. Yeah, same. It sounds up. So what I want to say about that is that's important.

I want people to understand that you're not based on some kind of model or come some kind of stereotype on who you are. Whether that's how you run your agency, whether that's how you are spiritually, whether that's how you are as a friend. if that's how you are as a husband, if that's how you are as a business person, don't listen to their mind. Don't pay attention. Look at their infrastructure and say that's how they built that building. And I'm going to make mine a little bit different, but it's all to say basic principles, but we have to understand we're all unique in our own ways.

And I think a lot of times, in the end with this, every agent out there, we keep trying to do what other people are doing. We try to let people know what other, other people are doing. And what I'm saying by this is, is we keep trying to judge ourselves as who we are, as business owners, fathers, all that stuff I just said based on what somebody else is doing. Don't do that. Don't do that. Don't base it on that highlight reel. You know, don't do that. Don't base it on just because this veteran said that. If it's not working for you, change it. It's like Mike Crowley said. He tried to get his owners to listen to him, his dad and uncle.

And they wouldn't do it. So he finally just went out and spent his own money and his own time doing it. And then all of a sudden they came to him and was like, holy shit, this is awesome. Your father-in-law did a very similar thing back in 2012. What are you doing back there? Then all of a sudden, he saw leads coming in the door. He calls you in the office and goes, hey, Lee, show me what the hell you're doing over here. Yeah.

I've been talking to you about this for a year, you know? But that's what I'm saying. You didn't pay attention to what your dad said. Or I'm sorry, father-in-law said. You said, all right, I'm going to do what he wants to do. But I also think there's a better way. and we now know 10 years later that that you were right. He was right too, though, because some of those basic principles still work.

You can't forgive the basic principles. I, um, so I want to be, uh, I want to be respectful of your time that the, I appreciate you sharing about the, the bipolar aspect of your life. I think, I think you have turned that very much into a, into a superpower. And, um, you know, after hearing Chris Green talk about some of the, you know, things that he's dealt with and how that's helped him get past it. It's the constraint that the, we'll call it a disease, right, or whatever, the constraint that that obstacle places upon you forces you to exceed an aspects of your life, if you're willing to put in the work.

I think beyond what someone who maybe has it easier in one way or another has, you know, you always bust my chops about being from a big city. You know, I grew up in a town with 1,010 people. And I wear that like a chip. You know, that's that, that has always been something for me. I think we need a thing. We need a thing that I think it's okay to have a chip on your shoulder. You don't have to be an a hole,

but I think saying, look, you know, I have this bipolar thing or Chris has the learning disability or whatever your thing is. It's okay to wear that a little bit because it's fuel. It forces you to, it gives you a thing that forces you to push forward. But what I love, again, because this is one of the things that just makes you special, is you're reaching out to other people in that community and helping them understand your experience and take the damn pill.

It's going to make you a better version of yourself for the people around you and stuff. And then you're coming around the instruction manual. You know, that's been a hard lesson, I think, for me to learn as well is I'm a huge consumer of information in general. I mean, that bookshelf only has a shelf and a half, but I've probably read two of those worth of books in my life. I just throw them out or give them away. I give away most of them, the shitty ones I throw out.

But that instruction manual idea, right? And I think, I think, you know, something that I've consistently learned from you is be completely willing to just choose the thing that works best and go do it. And don't feel like because this person, who you really respect is using this thing and this person who you really respect that you have to follow that same path you don't have to and um that that that's something that i have to think through a lot because i tend to want to just you know do follow the manual and that's that is almost a path

to guarantee that you won't get to where you want to go right yeah you're going to get to where somebody else wants you to be you know we all did that when we were younger we did stuff that our parents wanted us to be and there was that day we woke up and was like you know what that's not what makes me happy, right? One thing I want to go back to, which we're going to end, I'll end with this because I know my time, I'll talk forever, especially you and I. But the thing that's so important is this thing that has to do with the highlight reel. I was fascinated one time whenever I heard that like this person was born in 1900 and they died in 1950, right? And then they have the dash in between. And they said, those were the years they born and died, but in

between that was their life, right? I always thought that was cool. I see that same way with social media highlights. Your story, our story, is the gaps in between those highlights. Yeah. I was talking with a guy one time, and he says, we were talking about this, and he said, Jason, if you look on my Facebook page, he said, there's a picture of me and my family,

and we're all standing there right in front of the Magic Kingdom castles in the back, got my arm around her and the little king. kids there and we're smiling and he says, and what you don't realize is that right before that picture was taken, my wife and I were yelling at each other because the kids were going back and forth. After the picture, they snap it. I grab my son. She grabs our daughter. It goes one way and we go the other way. See, that's what we show is that picture in front of the Magic Kingdom Castle. But what's amazing is, and I think this is where social media is going, is it's that humility. It's showing you who you actually are because so many people have taken that picture in front of the Magic Kingdom

Castle and they have had that situation where it's just hey everybody smile hey and then boom it's back to that. The story lies between those highlight reels. Don't be scared to share that. Aaron Nutting does a really good job of that. It's not hey look at my cute kid getting ready to go to school she shows it when the kids in the high chair with milk all over it with no shirt on and his diaper in it through the the cereal halfway across the kitchen right and then hits it and you know what people do they like start calming and like crazy like oh my gosh my kid does that because we want to grasp on to the fact that we're not alone in doing some of these things in between the height light reel lives the physical the mental the spiritual diseases

disorders that make us who we are. And that's a story that needs to be told. And I appreciate you coming on. I'll be honest with you, Hanley. I have never had a podcast where I've talked so much about myself. And because my ego is so huge, I love it.

But no, I mean, being serious, I think this is important. It's why every podcaster I know in the insurance industry, I have brought you on my podcast. And the reason is, is I want people to know that story, right? Because those stories are how we connect. because those are what's in between the highlight reels, man.

Well, it's about time that we told the Jason Cass story. And I'm just glad that you're willing to share all that, man. I think this is incredibly powerful stuff. You are a treasure for the industry. It is a pleasure to be your buddy. I can't wait for Innovation 2020, which I'm going to see you in two days. Two days.

It will come out after that. But as a recording this, I'll see you in two days. And we're going to rock the house. So my man, be good. good. I'll see you. Everyone listening at home. I love you for listening. We're out of here. Peace. Sound impossible. It's not. With the one call closed system, you'll stop chasing leads and start closing deals in one call. This is the exact method we use to close 1,200 clients under

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