Finding Peak w/ Ryan Hanley - How Big Tech Turns Profits into Power

Episode Date: May 20, 2024

Spartan philosophy, built in the black-ops lab of business: https://www.findingpeak.comFinding Peak podcast: https://linktr.ee/ryan_hanleyJoin us for a thought-provoking journey with Rob Latka, esteemed author of "The Venture Alchemist: How Big Tech Turned Profits Into Power," as we unravel tech giants' ethical quandaries and immense influence on our lives.✅ Join over 10,000 newsletter subscribers: https://go.ryanhanley.com/✅ For daily insights and ideas on peak performance: https://www.linkedin.com/in/ryanhanley✅ Subscribe to the YouTube show: https://youtube.com/ryanmhanleyConnect with Rob LalkaWebsite: https://www.roblalka.com/LinkedIn: https://www.linkedin.com/in/lalka/Buy the Book: https://amzn.to/3V0SGa7Listen in as Rob shares his expert insights on the subtle yet profound ways these companies navigate the gray areas of business ethics, affecting everything from our children's cognitive development to the very fabric of our social interactions. His balanced approach invites us to examine our roles in the technology narrative, pushing us to reflect on our moral compasses in an era where information abounds, yet understanding often remains elusive.As we delve into the broader implications of tech moguls like Elon Musk and the indispensable value of truth in our platforms, we uncover the power of long-term thinking in innovation and the critical need for robust discourse in shaping society. Discover how the launch of my book at the Berkshire annual meeting sparked a parallel between value investing and technological advancements, revealing the importance of intellectual property and the challenges posed by social media's grip on content. Engage with anecdotes of personal encounters with censorship and consider the potential for small acts of defiance to disrupt the digital status quo and reclaim our collective agency.Wrap up this enlightening discussion with a reflection on the pressing need for conflict resolution skills among the youth and the decline of meaningful dialogue in an age of virtual echo chambers. Explore the essential role of education in fostering resilience and cultivating empathy in tomorrow's leaders. As we contemplate preserving democracy and America's founding values, we're reminded of the potency of podcasts in sparking vital conversations and the joy of contributing to a community that values knowledge, discourse, and diverse perspectives. Don't miss the chance to connect with the powerful messages shared by our guest and consider how you can engage with these crucial topics in your own life.#bigtech #facebook #entrepreneur--Recommended Tools for GrowthOpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opusRiverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riversideWhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflowCaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsappGoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevelPerspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective--Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hey, this is Michael Rosenbaum. Hey guys, Tom Welling. Look, we've both played heroes. And we both played villains. But in the real life, there are no reshoots, no stuntmen, or sequels. We all have made mistakes. We're all human. Making one bad decision can not only land you in jail, but could also put yourself and other

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That's rubr-b-r-k.com. Happy holidays. Want to give your host a gift? Consider subscribing, rating, and reviewing the show this holiday season. It really helps the show grow. From all of us at Believe, have a Merry Christmas, everyone, and a happy holiday. Today, we are joined by Rob Lacka, a professor at Tulane's A.B. Freeman School of Business and the author of The Venture Alchemists, How Big Tech Turned Profits into Power.

This is one of the most important and dynamic conversations we've ever had on this podcast. It was my great honor to host Rob. I hope that you will listen with an open mind and take this conversation for exactly what it is. A warning and a call to arms to take back our own critical thinking and the future for our children. Let's go. Yeah, make a look. Make it look easy. Hey, stand up guy boom, ten toes. Big body pull up in a range road.

I can chase a whole game when I say so. I pull it up, shut it down. Okay, so, Rob, I'm really excited to have you on the show. Obviously, you referred over to me as someone that I, quote, unquote, had to talk to and couldn't have a podcast if I didn't talk to. Because you have this incredible book, which as of this recording, obviously people will listen to it at different times. But as of this recording just came out yesterday, immediate number one on Amazon. in the venture capital category, incredibly exciting topic. In researching the book and researching you, your background, my first question was I didn't,

and I was unaware that people weren't aware of a lot of the gray area that these businesses operate in, right? Like my general understanding was just, well, one, it's life and life has a lot of gray, but that there's a lot of gray that these companies get into. And I thought we were all kind of aware. But and I think this is wonderful that you've written this book. But one, I guess start with, do you agree with that? Do you think the general population is unaware of some of the things that these companies are doing

and just how this ecosystem has developed into beyond just profits? And then, you know, why do you think that is? Like, do you think it's just head in the sand? Do you think it's just people are busy? Or do you think it's being hidden from them? Well, Ron, thanks for having me on. And that's an awesome place to start. Let me just begin with that.

Like, that's, way to dive right in. Because it's a really important question. Look, I think we all had this hero's myth about startups and about entrepreneurs. you know, the last 20 years, technology has been this amazing miracle creator. It's been something that literally with a touch of a button, a car will show up and take me anywhere I want to go, right? Yeah. You know, I pull out my phone and it's not a phone anymore.

We still call it a phone, but it's not a phone, right? Like, it's a supercomputer that can connect me to information anywhere, thanks to Google. and it's a supercomputer that can connect me people all around the world that maybe I met once but then I learn about their lives thanks to Instagram or Facebook. It's these amazing talismans in some ways. And yet, we've vilified them now, right?

They've gone from these sort of amazing heroes to these villains, these people who, you know, we're worried about what they're doing to our children with social media and not just the sort of dark web, you know, stalkerish behavior, stuff that we were worried about before, but things like, what is it doing to our children's brains if they're getting this much dopamine this early in their lives? That's what the surgeon general is warning us about. He is saying, Vivek Murthy, May 23rd of last year, said that it's affecting our children in the prefrontal cortex

and the amygdala. It's impacting the way their brains are being wired. And that's really scary. And so, you know, I think that for me, there was a lot going on here that is not only in that gray area, but that is very much a human story. And that's what I wanted to really do with the book, was really wanted to tell human stories. Choices were made. People made choices. And some of those choices were made with moral codes in mind and moral frameworks. Some of them were made, you know, against some of those moral frameworks that they originally

had, they made tradeoffs, and they accepted that. Some of them wanted to do things that I think we can look back on and pretty fairly and reasonably say, that wasn't the right thing to do. And they were trying to do that. And so I think that, you know, for me, I'm not trying to judge anyone. I want to approach it more with curiosity than judgment. And the sort of mantra that I, that I've had through the entire research process, and especially the writing process, was how do I shed more light than heat. How do I shed light on what happened here? How do I tell stories in ways that illuminate? How do I make people think in a really deep way about different sides of an issue? And then how do I give them the research to go even deeper so they can challenge their own thinking

as they grapple with some of the ethical dilemmas that are brought up in the book? And how do I not make it more adversarial and acrimonious and vindictive, which is that happens. too much in our world, I don't want more of that. Instead, I want more light, right? And so that's, that's the way I've approached the book. And that's why I decided to write these stories and put this out in the world. Yeah, I love that because, so a lot of my work is helping entrepreneurs and executives with their decision-making processes. And a big part of that is helping them find the blind spots that they make through beliefs and biases and, you know, just all the different things that are built into our brain that helped us survive the jungle,

but now in this information overload age, just don't work, like anchoring and survivorship bias, etc. Okay. And what I love about what you just said is, is I'm hearing a framework and not a belief structure, which too often I think we're being sold people's belief structures by my belief structure, believe what I'm saying,

look at how smart I am, and this is what you, should believe versus here's a set of information and a tumbler system that if you work through your problem using this system, you'll be able to get an answer that works for you and hopefully works for your community, your family, society, et cetera, versus if you don't believe this, you're wrong. We just don't need more of that. It's just I couldn't, I couldn't be in more agreement with you than on that particular topic. So let me say, let me say how I got there. Yeah, yeah, please, please, yeah.

It was conversations with my students because they're being trained, you know, whether it's in high school or through social media, through the, you know, the TikTok, the divisiveness of where, you know, again, TikTok is owned by the Chinese state. And what is being shown to these kids is really extreme, especially around issues that are really controversial. Why? Because China doesn't care about right or left or even right or wrong. They just want us to not like each other and to be at each other, right?

That's the reason why on TikTok, the algorithm is maximizing the extreme content. It doesn't matter which side of the campus debate you're on in terms of Israel and Palestine, you know, Hamas and all that's happening there. Like, they just want people to be angry. And so that's why TikTok, that's why the algorithm is maximizing that. And that's just what's happening. Yeah. And so, you know, when I think about what it's doing to my students, when they're coming in and there's this intensity,

And they're also afraid, right? Because they're afraid that if they don't post things that silence is violence or silence is complicity, like, no, maybe you're just pausing to think, right? So, like, that's one thing that I just really struggle with. And then there's also a sense of if I post the wrong thing, I could be canceled forever. And so you can't make a mistake. That's what that's telling that student is that you literally can't ever make a mistake. So you both have to be posting things publicly that are that are these very extreme ideas.

And you can't make mistakes. Like this does not bode well for any of us because we're human and we're flawed and we all make mistakes. And we are not the product of our worst statements ever or our worst, even our worst bad jokes that didn't land right or whatever else. And that's what our students are having to deal with right now. That's what my college kids are dealing with. And they're also telling me that the way to do research, right, this is where I'm trying to help them think critically, help them think deeply, help them pause. The way to do research is to find information to back up what they want to argue.

Think about that. They're literally being sort of cooked into the system that if I can make a really strong argument, it doesn't matter if it actually is right or not, if it sounds right. if I can be angrier about it, if I can be more extreme about it, that allows me to feel really good. And I'll find the information to back that up. And why do we have that? Well, I think a lot of it is because social media and the instant gratification and the dopamine hits all fuels a system that encourages this. It does not fuel a system that encourages you to sit down and read a nearly 500-page book, right?

300 pages of writing and 140 pages of innotes. That's what I've got here. And so the book itself is in many ways, part of the solution in my mind is if you can sit down and really go in deep with a book and think critically about these stories, which are very fun to read. I try to make them very entertaining and they're very enjoyable, but they're also deeply researched.

If you want to go into the end notes, if you don't think that my sources are right, great. Like, I want you to do that. And I want you to really understand where it all came from. And that's part of the reason why I wrote the book is for my students, because I wanted them to have something that they could sit down and literally retrain their brains away from their phones with the same thing that allowed me to train my brains, my brain when I was growing up, which was reading very deeply and thinking very critically and trying to really go in depth. And so that's what this book tries to do. So they're prioritizing right over truth, essentially.

Yeah, and I think that there are also, these companies in many ways have never prioritized truth. And so if we think about what social media is, right, you're not prioritizing that there's a truthfulness about what you're conveying. You're projecting a better version of yourself. That's what it is, right? That's another word for a deception. Yeah. Right. And there are lots of deceptions and our interactions online, right?

I mean, we lie to the internet every day. We click on terms of service agreement that none of us have ever read and we say, okay, we've read them. Right. So this is not just what I post onto Facebook or Instagram. It's I lie to the internet every day. And what I don't realize in having done so for two decades is I've given up all of my data, which is the most valuable asset of our time.

I've given up all the value of all the content that I'm creating. I'm giving up all of my time and my attention, which are valuable. These companies make so much money off of that. And I think that that's an important conversation to begin having, because if we could actually ensure that people shared in the value of their data, they shared in the value of their content, they've shared in the value of the time and attention that they devote to one topic or another, then that changes the game.

And for me, that's actually more free markets and more free, a free market free capitalist system where I get to have choice about where I take my followers, about where I allow my data to go. Right now, you don't even know. And so your data can be sold from a first party to a second party to a third party and a fourth party and it can end up in the hands of the Chinese, the Russians or whomever, and you'll never know. And that's scary. And I think that that's something that's really important for us to start to reckon with.

This to me is the most important conversation that we can have in our society today. It's not the wars, although the wars are terrible. It's not AI. It's not climate change. It's not racism, sexism, or any of the other isms. It is this conversation because none of those things can be solved without this conversation, without knowing. One thing that I, that has been, so I love X. I have become very enamored with X.

I do not think it's perfect in any regard. So I'm not trying to present like it is. However, I've done a tremendous amount of research. I followed his career for a very long time. I think he's crazy in all the ways that someone is as brilliant as a person as him is going to be crazy. But I honestly think Elon is trying to help. And I think that that platform is the closest thing we have to something where there can be a truth, particularly with the community notes function, which I find to be not perfect but getting better.

Now, that being said, think about how scary what I just said was. The closest thing that we have to a platform that holds truth is the current version of X, which for everything I just said, has all kinds of warts and blind spots, and there's still tons of bots and all these other issues. and how do we, how do we start to get passes? How do we start to have conversations? I think podcasts have been tremendous. I mean, there will come a day when there will be statues of Joe Rogan in coliseums

because he kept this platform alive during a time where it almost died and continued to talk about topics to whether you believe them or not, right? Although I do, I have fallen in love with Graham Hancock and do believe there was a lost civilization. I have to be honest. you know, even though, even though I know that's whatever. But, you know, I think this platform and the fact that we're face to face here, I know at least at this point, I know you're not AI talking to me.

We can have honest discussions. They can go on in perpetuity. But outside of being in person, which I do believe there's going to be a counter swing back to live events because as AI and all this stuff develops, you're not, if it's coming through the screen, you're not going to know. There will be a time in the not too distant future. Well, you will not know the difference between you doing this interview as you and you doing this interview as your AI assistant.

And but in the meantime, in the tumult of now to these, to some point in the future, how do we get, how do we start to get through this? How are you coaching your students to start to think more critically and not just about the next provocative thing they can. can post on their TikTok or Instagram to get more likes and shares. So it's a happy to share this story because it's a really powerful one. So I decided to launch the book at the Berkshire Annual Meeting. And so I was in Omaha.

I'm very blessed. I had a chance to work for Howard G. Buffett, Warren's son, and Howard W. Buffett as someone who read many early copies of this book. and has been someone who I've turned to throughout my life. And he's a good friend. He's actually the godfather to my second kid. And so I had the chance to be there at the annual meeting. One of the reasons I went with Columbia University Press

is because they've done such good work on value investing, a long-term investor. And when you think about that approach, when you think about the long-term intergenerational value creation, that Berkshire literally, is one of the most amazing stories of capitalism, one of the most amazing stories of the American dream that you can ever imagine.

I mean, Warren Buffett in one lifetime created more value than many nation states have ever created. And then what did he do? The Giving Pledge. He gave it all the way to then help other people. I mean, it's an amazing American success story. Talk about people that are going to build monuments, right?

I mean, that's incredible. Yeah. And, you know, I'm there and talking to people about long-term investing. They're like, you're a venture capital startup guy. Like, what are you doing here? And I'm like, that is the point is that we have this amazing technology, but it doesn't have to be all about short-term immediate gratification. It actually can be the thing that connects us and encourages us to be not our worst selves,

It's not our, you know, as you were talking about, fear and all of the stuff from the Savannah, right? But actually is way deeper of who we are as humans, right? And that's what's going to separate the content that's being created increasingly by AI that is, that's going to be very, very productive versus what's creative and interesting and new. And that's what's most human. And so for me, when I think about long-term value creation, these companies haven't done it these these companies like instagram facebook you know which are both by meta like companies like that are creating um a very different world than the one that a berkshire hathaway is created right and that long-term value creation and you really think about what that

means and how many people have benefited from that as berkshire shareholders um i think it actually You can stop and say, you know, wait a second. There's a huge opportunity here to really think long term about the way that we create value. So that's the reason why I did at the Berksor-R-R-R-R-Mating meeting. Now, get this. I posted on Facebook. I haven't been posting on Facebook hardly at all. But for the book, I was like, I at least want to get the word out that this thing is now out in the world.

Yeah, yeah. And they deleted my post saying it was not my intellectual property. how they literally they took down the post saying that this was not my intellectual property and um that happened just last week so um pretty amazing moment right where i'm sitting here saying this is this is my book and i'm excited to have it in the world and it was great i sold out of all the uh the first run of the of the first printing of it at the Berkshire Annual Meeting because I was slinging books at the airport. I mean, it's the busiest day at Epley Field,

busier than Christmas, busier than Thanksgiving is the Sunday of the annual meeting. And I was there from 9 to 5, and it was wonderful. I was meeting all kinds of awesome people from all around the world, you know, from India and from Europe and from all across the United States. And they were interested in this book, and I was able to sell a lot of books.

I posted to Facebook feeling very good about, you know, this will be something that, you know, Facebook's algorithms would like to see because it's, it's something that is a, you know, I've created value here. There's something worth looking at. And guess what? They delete it because they said this was not my intellectual property. And so, do you think that's bullshit? I think that it's interesting that LinkedIn left it up. How about that? I think it's very interesting that LinkedIn left that up. LinkedIn's more used to people who are actually talking about value creation in terms of it's. of professional careers and that sort of stuff, Facebook's more used to things that people are, you know, maybe trying to take credit for things that they didn't do or otherwise, where they're going to take down that IP. I'll be honest with you. I don't even think a human being did that.

I think an algorithm did. Oh, for sure. And an algorithm do. I don't think a human being, you know, whether in the United States or in India or wherever else saw that thing. I think it was an algorithm. See, I'm wondering if how big tech turned profits into power. I can see Facebook not Facebook's algorithm not appreciating that statement.

Well, they don't appreciate that, then wait until they get their hands on chapter one. I'm serious. Because I begin with the story and what did Mark Zuckerberg do? He creates something called Face Mash, okay? Let's slow down and think about this. Okay. We all know it from the movie, right, from Aaron Sorkin's movie, right? But let's actually understand what was happening there.

Mark Zuckerberg did a cyber attack. He called it that. He called it hacking. Did a cyber attack against Harvard. He stole pictures of underage students. Some of them were 17 years old. Okay. And he compared girls to girls and boys to boys.

Okay. So he's literally stealing photos of underage girls and boys, but mostly girls, and encouraging people to judge each other for entertainment. Now, what is Instagram today? its judgment is entertainment. It's the same thing. But in that origin story, Zuckerberg said, I wonder whether I should compare some of these pictures of girls to girls or to barnyard animals. That's literally what he's saying in that moment. I say in the book, if it sounds sophomoric,

it's because it is. He's a sophomore in college. Like he is a college prank. It was a Halloween time prank. And then what did he do with that, though? Right. he learned that people would judge each other and that that would be entertaining and that they would keep clicking, right? Under oath, Zuckerberg later says, what he learned from that moment was that people are more voyeuristic than I would have thought. That was the line. And so where does it go from there? Well, he gets him pulled in front of the ad board. He is chastised for this. There are, you know, women's groups on campus that are all up in arms and the email list serves are lighting up saying, this is sexist and this is horrible. And what happens next? Zuckerberg literally codes a website for them

as an olive branch. To like make it better, he does a website for these groups. And then he gets to continue at Harvard, ends up dropping out, of course, where he then is, moves to Silicon Valley and takes on venture investment and the platform scales. But then what does Harvard do, longer term? I think it's important that we understand what the consequences for and what were the lessons he was learning. Well, Zuckerberg is given an honorary degree and not just the college degree that he never earned, an honorary doctorate for hacking Harvard and basically creating a platform that we all judge each other in this way and becoming a cent of billionaire for it, right?

Like that's important. He has $100 billion plus to his name as a result. But is Harvard really prioritizing truth, veritas? Is their motto, right? Is that what they're prioritizing there? Is it truth? Or by giving him an honorary degree that he never earned an honorary doctorate, are they celebrating money, right?

And money at frankly any cost where, especially when you think about the fact that in that same chapter, chapter one, I talk about how Facebook had plans to build products for children younger than six years old. Like, is that the world we want to live in? Is that the world that I want to live in? Is that the world that I want my children to grow up in? And my answer personally is no.

But that's what I want everyone to ask questions about. Because in the Francis Hogan files, that was documented. The leaked files from Francis Hogan, they literally wanted to engage our children during play dates. They said that they had a responsibility, okay, to engage our children during play dates. And I don't think that that's the way our world needs to be. That's not what I want for my four and seven year old. Okay. Yeah.

And that is, it's all out there. Like those documents, they were, all of her screenshots are all on the internet. I think it's the first time anyone's ever talked about that because the Wall Street Journal covered a lot, but then that story lost its legs. And, you know, eventually they can only cover so much of what was in those files. That's been out there for the last year and a half, two years and no one's covered it as far as I know, but I certainly do. What's incredible is if he were to do that today, he'd be king.

canceled, blown up, he'd have people, you know, marching in circles, not allowing him to get to campus, you know, that would be this, you know, that would be the next, you know, huge anti-women, anti-that, you know, I mean, he would get destroyed for that today. And he's got an honorary doctorate for it. And here's what's crazy about all of this is that, I think cancel culture, I think all of the sort of divisiveness around that. And this is, comes through in the book, again, trying to shed more light than heat, right? I think all of that heat, it becomes overheated and we get angrier at each other. And I blame people both on the right and the left for this, by the way. Like, I think it's on both sides, right? I think that all of the sort of

woke, anti-woke, like all of this ends up in a place where we're just angry at each other. And again, that's what China wants. That's what Russia wants, right? They want us to hate each other, so democracy fails. I actually believe that we, so I don't know, this is my viewpoint on this because I think about this a lot. I don't think MAGA hates Woke and I actually don't think Woke hates MAGA. I think both groups are so frustrated by their station in life, by the hopelessness that they feel in advancement. They were never, MAGA tends to skewer. older and doesn't necessarily understand the younger generation. The younger generation naturally tends, right?

You're liberal until you have to pay taxes and then you become a conservative. You know, this group, they don't, they're looking at this older generation and going, we'll never have what you have, right? I was just complaining to a buddy of mine this morning, they're complaining, but observing. Single dad, I have two kids. They're with me half the time. I bought two half bags of groceries and it cost $110, right?

Now, thankfully, I am in a financial state where that doesn't put me over the edge, but that's not enough food to get through the week even just for me. So if that $400 a month just in groceries and that amount of food would not get me through the week, even if it were just me, right? So I look at that and now you take a kid who's out of college making 50 grand who's looking at this dead end job with middle managers that are in their early 60s that now aren't going to leave until the middle 70s and they have they feel rage and they don't know how to and they can't express it because our corporate cultures have gotten to the point where we can't actually have honest conversations. So what do they do? They dye their hair blue, shave half their head. even though they're gay, they're pro, Hamas or Palestine, you know, and they just take on all these things that are confused and believe that, you know, they're pro, they climate change is ruining the world except they can't, they hate nuclear power. And you have all these conflicting ideas and it's just rage filled. And that to me, again, coming back to what I said to you before and it's, dude, it's why I'm so, I was so excited to talk to you today is like,

This is, it's not the this versus that. It's a how do we have a conversation today? How do we have a conversation today where we don't hate each other at the end, even if we disagree? That is, and where do we have that conversation? You know, when I was, so I do a lot of coaching, executive coaching. And one of the first things I have people do, I won't go to TikTok because I agree with you. there is no way to bypass the extremism of the algorithm.

However, on Instagram, I will tell you that while they will occasionally pop something in, for the most part, Instagram is more dialed to what you spend time on. So what I'll have them do is scroll their feed for me slowly and we will take inventory of what is coming through their feed. Now, if you look at my feed on Instagram, you know, you find inspirational quotes, because I love that stuff. so like David Goggins yelling, stay hard. You mean, I don't know, I just like it.

It gets me, you know, I feel good. Inspirational quotes, science stuff. I love, you know, science stuff like that, universe and I'm just interested in it. And how to coach 10-year-olds baseball because I'm a baseball coach for my kids and I love baseball. So like, that's what you see over and over and over and over again are those things because anything else I don't spend any time on, right? And but even then you will occasionally get.

Florida man gets hit by car, you know, see what happened. And you're like, you know, I don't need, I don't want that. But they're still trying to inject it in to see if they can catch me. So where do we go to have these conversations? What is a place? Is it have to be in person? Is there a place where we can do it online? Our podcast is the last bastion.

How do we start to have these conversations? So I'm going to throw one big idea at you, which is near the end of the book. I'll go ahead and give it out now because I think it's a cool. thought. If we, instead of clicking on Instagram ads, just scroll right past them. And you could still use the app, just scroll right past them every time when you're about to click on it. Or even better, if an act of civil disobedience, you put down your phone, you were present with your kids or your family or your friends, right? An act of civil disobedience, that's what that would be. If you just scroll past the ad or if you turn off your phone and are present, it would break Facebook's business model. It would break. maintenance business model in one quarter if enough of us did that. Just scroll past it. And here's the power of that idea is me saying it to you. And then whomever is going to hear this. The next time

they're on Instagram and they see an ad, they're going to think of me saying this and I was talking about this and why it's important. And then they like, oh, that's interesting. Like, I remember that from that moment in that podcast and they might tell someone. And then they might tell someone. And then it might catch fire. We never know. Right. And my hope is that in reading this book, people are actually understanding the people and the choices that they were making all along. And they realize that we've all been making choices too. Every time you click on an Instagram ad, you're enriching a company that in my mind, meta, has made some really horrible decisions. Let me give you one example.

Stop the steel, right? They shut down what was essentially the fastest growing social movement in history. It was the fastest growing Facebook group in history. which makes it one of the fastest growing social movements in history because people have never been connected like that before. Now, whether your politics, you should have shut that down or not is one thing or the other, but the, you know, the way that our U.S. Congress, when we looked at the January 6th, it was the purple team. They didn't release the report, but it's out there and I use it in the book. They said they're just making that decision on the fly. They are not, you know,

instituting a clear policy about whether they shut down that group or not, or they shut down all these other groups or not, about whether they delete some posts or not. That's what our own U.S. Congress investigation actually said about the decisions that were made at Facebook, now meta. And also, that's what they said about what was happening at YouTube, you know, owned by Google, owned by Alphabet, and other platforms. Like, they go through it all. And I go through all that in Chapter 15. And so I think that's one of the important things to realize is that these weren't policies that were being broken. There were no policies. They weren't being instituted in a way that was clear to anybody. And that included removing a sitting president of the United States. And again,

whether you agree with where that should have happened or not, that is a precedent that has been set by these extremely powerful platforms. And these platforms, right, are essentially the places where we go to spend our time and our attention. A friend of mine, Tamika Tillamon, talks about this as digital feudalism, that we are going on there and we are doing the work for them and we aren't treated like citizens where our rights are clear and the consequences are known, we're treated this like we are serfs, where they get to make the call and the rest of us, the ones who deal with the consequences. And I think that's a really powerful idea, is that digital feudalism, these platforms are essentially, it's not our property, it's theirs. It's not our

data, it's theirs. It's not our time or our attention. It's theirs. That's the way they view the world. And I'll be honest with you, I'm tired of it. I'm going to reject that. And I'm going to write an entire book about how that's just not going to be the way it needs to be. Because we can make different choices. And these companies are not startups anymore. They're the big tech conglomerates that have taken over.

And the startups that beat them are going to be the next ones that change the world. These are the corporate behemoths of our time. And the disruptive companies are going to be the ones who offer you an alternative. you can share in the value of the data you create. That's what's going to happen. So I was at a, my kids had a baseball game last night. And the coaches for the other team are buddies of mine. And actually we coach a travel team together as well.

This was wreck. It doesn't matter. And my buddy's head coach for the other team had accidentally told two of the kids to play shortstop. So the kids, so the kids are standing there at shortstop. And they're arguing over who gets to play shortstop. we've all been there. Yep. So they start yelling into the coach.

You know, who gets to play? And he goes, I don't care, figure it out. Right? Because it's whatever. Right. He gives it back to the kids. They have no vehicle to decide who gets shortstop. So I look at him and I go, how scary is it that they don't know how to resolve this conflict?

And he kind of laughed. And I said, we figured that out by playing a thousand games. of wiffleball and football and basketball and base, you know, in backyards where, hey, sometimes it came to blows. But eventually you figured out how to resolve these without that. And what, you know, and they didn't have a conflict resolution mechanism because one, we've created these can safe zones in schools where you can't have conflict. And it's like, look, am I pro violence?

Not at all. But but the world is really, really hard and doesn't. give two shits about us. And by the world, I mean the universe. And sometimes one of the defining moments in my life was a, I used to be very chunky as a kid. When I was in elementary school, a nickname was fat boy and whatever. It doesn't matter. But the point is, like all kids, I had a nickname and I used to be harassed. And in fifth grade, as we would leave the school to go to the playground, there was an alleyway that teachers didn't really hang out in. And these three kids would circle me and make fun of me. And I also came from a really poor tiny town that was

part of a much bigger school district. So they made fun of me for that. Whatever. It sucked. You know, I mean, it sucked. And one day, you know, and I'd been crying and my dad had been like teaching me. You know, my dad's like, look, like at some point, you're going to have to stand up for yourself or it's never going to stop. So one day, you know, this kid. just gets a little too close and I throw this haymaker and I hit him in the fucking neck. You know, I'm eyes closed. Just, you know, I'm 5th grade. I don't know.

You know, I'm just like fear and rage and all this things. And he falls to the ground and he goes, you punched me in the neck. And now he's crying. I'm crying. You know what I mean? The kids, the other two buddies are, they don't know what to do. Guess what they never did again. I never got called fat boy or made fun of for the town I came from from those three particular

individuals ever again and from most kids because the story spread pretty quickly. Am I pro violence? No. But what I'm saying is we have created these spaces where we've removed reality to the point where it's, you know, who can post the next viral meme against the other person. And that's how we're trying to solve these things in this popularity contest versus versus how humans actually interact with each other. And it was so scary to me last night.

And again, I didn't expect on sharing this story with you. But I was watching these two kids and I was just like, they have no mechanism to do this. Their entire world is Fortnite, this ridiculous, safe space schools and social media. And they don't know actually how to interact with another human in person and resolve conflict. how do we get that back?

Like legitimately, how do we get that back? Yeah, well, I think, you know, a lot to impact on one thing I would say is that being uncomfortable is about, is what education is about, being uncomfortable is learning and growing. And especially for me, I teach entrepreneurship, right? I teach how to create great companies that have created value that no one else ever has, right? like that's my goal is you're solving problems that haven't been solved before and how do you solve those problems well you get out of your own head because it's not about your idea right if you had the idea you would have already become multi-billionaire off of just the idea right it's actually about understanding other people and getting to a position where you're you're able to actually

move far beyond right like your own self-interest and yourself sort of like it's all all about you which is what the internet's teaching these kids, right? It's it's all about you. It's all about you. It's all about your interests. You're the most important thing. You know, literally at the beginning of Facebook, they had at the top of the website, this is you.

Well, of course it was. It was your picture and your name, but they were trying to teach you something about your identity, right? That you literally are whomever you're projecting yourself out to be on the internet, right? This is you. That's profound, right? that they were teaching people that who we are presenting ourselves

to be on the internet was more important than who we actually are. And so, of course we ended up here. Of course we ended up here where no one can actually have real conversations or deal with conflict or deal with uncomfortable situations where they don't know the answers.

Of course, we've ended up a situation where, like, there is way more violence that is coming out through these protests that we're seeing on every side. Why? It's because we're not sitting down having conversations where we actually learn and grow. And that's my fear for where it comes,

where it goes next is if we continue down this path, you know, you could end up where you're spending more and more of your time through some sort of virtual reality system, right? Where you're only spending time with people who are like you from all around the world as opposed to in your church or in your community. Like there's a real interesting heterogeneousness of your neighborhood, of folks that are, you know, part of your community.

And that's what America is all about is that we actually spend time, like, in community with each other, not, you know, staring into some virtual reality, you know, artificial reality system where we get to self-select who we want to hear from and who we want to believe, you know, believe in what they're saying. Like, we're already doing that with social media now, right? That's what's already happening, especially with some of these systems that only push you towards your filter goals, only push you to the left or the right or whatever particular issue area you care about, right? Like that gets worse in the metaverse where it's, that's how

we're spending all our time and all our money and all of our attention. That's really dangerous, right? And that's one of the things actually that I learned from somebody who called it out very early on. And then I interviewed him for the epilogue. And so this book, I basically go through all the origin stories of these different tech companies. And I also check out the college newspapers in 2004, 2004, 2005, 2006 is Facebook sitting there campuses. And I'm like, what were the concerns then? And the concerns you and I are talking about were discussed in those college newspapers 20 years ago. Okay. And what's amazing is that I track these people down, I ask them, how do you feel now? And there's no sense of like self-righteousness of like I told

you so. Like no one's saying that. They're just disappointed. They're really sad about how the internet turned out, right? There's no sense of like, I'm going to like boast that I, I called it 20 years ago. It's more like, oh, I've forgotten I'd said that. Yeah, that sounds like something I would have said. And yeah, this is how it's showing up in my life right now. This is how I'm approaching, you know, my raising my kids, you know. These are really good people that are just normal folks that don't deserve to be in a book

alongside of Mark Zuckerberg and Larry Page and Sergey Brin, but they are. And part of the story here is that they're the ones who actually we need to be listening to. They're the ones who actually have the answer. And that's why democracy, as you're discussing, can actually still work if we actually get back to that because we need to be able to disagree without being disagreeable. We maybe need to even come close to blows, probably not fully to blows like you were saying, but like close to it and have a tough conversation. But then hug it out afterwards, be cool with it and be fine, you know. Like that is okay. It's okay to disagree.

It's okay to be very upset about something and passionate about something. But do it in person in a conversation where you have to look somebody in the eyes and understand that they are a real human being. And it's not just about you typing something into an internet, you know, into the internet. And it goes off there and gets you a lot of dopamine as a result because that's not what we're built for. Like that's literally not who we are as human beings. Did you see this argument that's going around that was made in person in a debate at Oxford by Winston Marshall with Nancy Pelosi in the crowd?

Did you have seen this clip? If you haven't, it's like 14 minutes long. It's a debate-style argument. Nancy Pelosi shows up in Oxford and this guy, Winston Marshall, I think he's a former student of Oxford. I don't think he's going there right now. And if he is, he's in his later years. But he positions this argument that populism is democracy, right? That's his argument essentially and that we are, we have misconstrued this word and turned it into. a negative as a because it defined Donald. It was a way of defining Donald Trump in a negative because most people don't understand what it means and they just corrupted this term. And actually when you dive in, and it makes this whole argument. And my point is not whether he is right or who's right.

That's not the point. It was so well thought out, so well articulated that you could agree with it. You could disagree with it. But you couldn't deny that he believed it and that he had spent time crafting it in a way that was thoughtful and meaningful and not meant to be clipped and turned into memes, right? I couldn't, I've watched it like three times, not even so much for the kind, although I do tend to, I do 100% believe him and think Nancy Pelosi is devil spawned, but I do, I, I, I, that aside, I, I just the way he worked in, I was like, how many of all.

our current politicians at the national level could actually articulate in 14 minutes a thought the way that he did. I'm not sure many. And that's such a scary thought because we are being fed memes from people who are supposed to be the best among us, right? These are supposed to be the best among us, our national politicians. They are a representation of us. We should be sending our best there. We are obviously. not that that has been lost but it is so scary to think that how we have representatives that don't understand basic facts of the laws of nature and they'll make decisions on bills and then run run literally run from the hall to the reporters so that they can get their meme clip

statement out before someone else and how how does the I don't want to say average American, but how does someone who's listening to this, who maybe is in startup mode or is building and just doesn't have time to pick their head up, how do they, I think it is our obligation as adult Americans to at least have a semi-working knowledge of what's happening in the world. I think this counter movement to, well, I just don't follow politics is a, is bullshit. I think it is absolute nonsense. I think it is you.

It's a cop out, right? I get it. These are hard topics and they're big topics, but they impact your life in a way that, you know, part of the reason we're here is because for the last two decades, we basically just acquiesced to whatever we're told. So how do these, so someone's listening to this and they read your book and they come back and they go, okay, I get it. I can't, I can't just look at the next meme that comes through my.

feed. What is your recommendation for them to still be able to gather this information, to still be able to do their own research, to still be able to formulate their own thoughts on these topics? Yeah, it's all about truth seeking. That's what you're talking about. It's truth seeking. Yeah, yeah. And there's a fundamental understanding that on these platforms, especially social media, like, you're not going to be getting that. It is not built for that. It is built to feed your brain dopamine, right? It's built to capture your time and your attention so they can advertise more stuff to you. I think what's healthy is actually sitting down

reading a full book. That's the reason why I wrote one is I want people to read it. And if people read it and they disagree with me, then awesome. Guess what? These tools can be extremely powerful for people to then engage in dialogue about what they're reading, right? But for me, it's not, I didn't put this out as a stream of TikTok videos, right? I put this out as a book because I want people to go in depth

and I want them to have things they disagree with and then have to think about it and then have to encounter other stories and other ideas and think about that. And that's the value of a book. There's a book is something that can truly change somebody's mind over time because you're learning more and more and more

and it should make you uncomfortable and you should have to go to the end notes to really try and go to the source. And that's the point. Like that's what I wrote this for. It was so that people could go in deep. I do want to make sure that I get this part in though, because this is something that it was what you're talking about earlier and like your listeners need to hear it like

this was the take that I had so on page 186 about what's happened here with technology i say the challenges of the silicon age which is how i talk about this time period yeah yeah yeah silicon age right are complex venture back technologies enhance the u.s economy for too few which was exacerbated by multiple global economic collapses and unprecedented nationwide opioid epidemic a once-in-a-generation pandemic, and all along, economic opportunities have been affected by deeply unfair educational disparities, including the reality that where you live almost always decides the quality of your education. And I add that in there. I'll just pause to say, I add that in there because I am from Roanoke, Virginia, raised by a single mom who is a school teacher.

Like, I feel like I was very fortunate to have the educational opportunities that I had. And don't get me wrong, I worked really, really hard for them. Like, I tried to every drop out of my education. And there were plenty of people who doubted me along the way that told me that I was, I shouldn't have done it. You know, that like, oh, you're thinking too high if you're trying to get to the Ivy League because no one's ever done that, right? Like, I had plenty of people that doubted me that I proved wrong.

And like, I feel very, very fortunate because there are a lot of smart people who, you know, I grew up with that, like, didn't have the breaks that I had to, you know. And so, like, I put that in there because I think that that's something that we all, you know, need to understand is that, like, at least this book, this one, right here that I've written, like, you know, you can get in the library, so I want that to at least be a starting point for some people, right? So there's educational disparities, at least on these topics, like I've tried to level the playing field a bit, you know? And then I keep going, I say, but when it comes to the upward mobility and the promise to all-American dream, the 21st century,

the last 20 years, has been decidedly un-American thus far. And why is that? Well, it's because the current generation is the first in U.S. history to believe that the next generation will have it worse off than they do. We're the first ones to ever feel that. And you know what? Like, it's not just people come from where I come from an Appalachar, or live in New Orleans where I am right now, we're in rural areas and in urban areas.

61% is the number that Pew found. 61% people think their kids are going to have it worse off than they do. And there are reasons for that, because the science and technology of this era is enriching people, especially because of all of the data, right? And it's replacing jobs and people are falling behind on bills. And you're right. Like in more American homes, and this is fully sourced in here.

So if anyone doubts me, like check my sources. In more American homes, both parents had to work because the rising cost of mortgages and childcare and basics like groceries and household goods, right? That's what's happening to us. And the reality is if we zoom back out in terms of the big issue that you talked about, why is that? It's because data is valuable, okay? Our time and our attention is valuable.

Okay? That, if it were an asset that we actually fully understood and weren't just giving away through terms of service agreements that no one ever reads, if we actually fully understood that, it would change the economic system to be more free and more fair. It would be more capitalistic for me to have the ability to choose who gets access to that data and who does not. Yeah. And for me, we are 20 plus years into this Silicon Age and just now coming around to the idea that actually we should have been sharing that value all along. And I think that's the big shift. If this book does anything that you're talking about in terms of changing people's minds, like that's something that actually could change the world.

And I hope it does. Because here's the reason. If we don't, then we will continue to have the most valuable asset of our time, these digital assets, all of our data, right, completely monopolized by people who are oligarchs, by people who are literally controlling the platforms that we're on. And digital feudalism, I do think, is the right idea behind that. It is, we're on the platforms doing this work, and we're on the platforms creating this value. And most of it goes to very few people in Silicon Valley.

Mark Zuckerberg owns 18% of Facebook's now meta's economic interest and 56% of the voting shares. Okay, 56%. He's both chairman of the board and CEO. That's poor governance according to anybody who's looking at corporate governance standards. to me, that's not just, you know, not great in terms of the way that we all look at it. But that also means that we have choices to make about whether we want to use this platform. I want to be respectful of your time and we'll wrap up here. I have one more quasi comment and then I want to just get your feedback on it.

And then we'll wrap and I want to direct everybody on where to go to get the book, et cetera, and where to connect with you and your work. But one of the things that I try to share with people as often as I can on this platform, and if I'm out doing a keynote or whatever I'm doing is people, I feel like far too many people believe that somehow we have evolved past EU's feudalism. It wasn't that long ago. It wasn't that long ago. It's 100 years. These things are, there were still kings and queens and monarchies and feudalistic states.

and, you know, warlords and tribe leaders running around, you know, Eastern Europe. And, you know, it wasn't that long ago. Just because we have cell phones now does not mean that somehow our mental evolution has just snapped forward outside of territorialism and power accumulation. Like, people would be like, oh, no, that's ridiculous. Mark Zuckerberg's not a, not a, doesn't see himself as some sort of oligarch or monor. And I'm like, why not? I mean, 75 years ago, he would have been. His mentality, he would have been the top of some tribe with guns or swords or whatever.

And he would have been killing people to accumulate. A version of him, this type of intellect, this type of power accumulation mindset would have been efforting to it. Take him out of it as a human. But like, I just, we have to reset our brains to realize how we have not evolved. it's been such a tiny, tiny amount of time, right? Even if you take us back to when Jesus was born 2,000 years ago, right? Like, we haven't evolved in that time. Our brains don't change that quick.

We are the same humans as we were 2,000 years ago. And to think that somehow these power dynamics and are, are, have just changed. Read the 48 laws of power by Robert Green. And then think about your day to day life. Every single person in your life is playing power games with you in some way, shape, or form. We have not evolved. So it's, I say that. And I want to get your feedback quickly on that, but just, I feel like we've, we've just somehow said,

oh, we have cell phones and cars and can travel in space. So now all of a sudden, we somehow are all, you know, playing this altruistic game and trying. And it just simply is not the case. We're not different people. We just have, we have more destructive tools. And I just, I try to level set as often as we can on that. Yeah, I, it's part of where I close with. So I won't give the full epilogue to, you know, but I will, I'll give this little kernel,

which is that we are voting all the time with our time, our attention, our dollars, their votes, like we vote. We make choices, right? all of us do. And a democracy, like we still have a democracy. Thank God. I thank God that we have the democracy right now still.

But it's not guaranteed. And if we're not voting with all of that, with our time and our attention and our dollars and our votes, like if we're not actually choosing what we want and where we want the world to go and we want our country to go, whether we're okay with, you know, China having what they have here and gaining what they gain. Like,

we're not okay with that, then we need to start voting. And that's something I think that really matters. And for me, it's also a, it's a back to the sort of like remembering, I talked about it in the book as America as a startup, remembering who we were as a startup in that revolutionary moment, right? And it was a profoundly different idea that quote unquote, ordinary people had a say, right? Like, we already had a king once. We don't need more kings, is my point. We don't need more food of lords, right? What we actually need is to remember that, like, it wasn't our government that gave us this. It's certainly not today some corporation that owns some platform that gave us our rights.

It's God-given, right? Like, it's literally God-given. That's what is written into the most important documents that we've ever, that I've ever imagined could have ever have existed, okay? is that it was God-given, right? That life, liberty, and the pursuit of happiness came not from a government or an empire or some super-powerful person who had a higher IQ than anybody else. It came from God. Like, that is God-given.

And we all get it. And we're all equal in that. And so that's where I end the book is a sort of reminder around who we actually are and what we actually get as a part of the deal of having the idea that is, America and I think that we need to remember it. I couldn't agree with you more. From my shoulder to my elbow is an American flag with a negative space cross in it. My defining values in life are Judeo-Christian values, and upon that, I rest the original

intent and ideals of the American Constitution and our founding fathers. And I think it's important for us to remember that somewhere around 40% of the members of the signing document did not want to be there, did not want to be there. They were there because they felt an obligation to the people of the territories that they were representing.

They didn't even, you know, it wasn't that they were there to gain power to become the governor. You know, our president could have had a third term and turned it down. They wanted to name him king and he turned it down. That's right.

Think of that today. Think of one of these individuals doing that. And that's who we were born out of. And I agree with you. Dude, this has been an incredible conversation. I am so happy to have spent this time with you and share your work with my audience. I know they can get the book on Amazon. I'll have all the links in the show notes.

Is there anywhere else that you would like to send them to just learn more about your work in addition to the book? Yeah, I mean, I'm having as many conversations just like this one as I can have because you're right. Podcasts are really, really important. so that we can make sure that real conversations are being had. You know, your listeners aren't going to agree with everything that I say. That's cool. Like, I want that. I want them to actually delve in deep and to find out what they disagree with.

And then I want them to talk about it with other people as they read the book. To me, that's the way that this book succeeds, is that it sparks a conversation that we need to have. Yeah. And that's the greatest thing that I could possibly imagine that, you know, as a teacher that I could get to do, is that I get to start some conversations and that frankly as a citizen that's the reason why it matters to me is i think that you know shedding light and not heat and actually spreading a conversation

that needs to be had um is is is one one here dude appreciate the hell out of you the book's already killing it hope we're going to push hard here just in the in in in my community to get to get you even more get this message on i know a lot of people listening to this are dialed right in so uh appreciate the hell out of you man and wish you nothing but the best It's awesome to meet you, Ryan. Thank you. Let's go. Yeah, make a look.

Make it look easy. Hey, stand-up guy born 10 toes. Big body pull-up in a range road. I can chase a whole game when I say so. I pull it up, shut it down. Yeah, they know. Running this game and a game for me. I never switched to no change in me.

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