Finding Peak w/ Ryan Hanley - Justin Forsett on the Evolution from NFL Pro Bowler to Entrepreneur

Episode Date: September 17, 2019

Spartan philosophy, built in the black-ops lab of business: https://www.findingpeak.comFinding Peak podcast: https://linktr.ee/ryan_hanleyNow a successful entrepreneur, former NFL Pro-Bowler, Justin Forsett, joins The Ryan Hanley Show to share his experience evolving from professional sports to business. Justin explains which skills and mindsets help him reach peak performance in both chapters of his life.--Recommended Tools for GrowthOpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opusRiverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riversideWhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflowCaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsappGoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevelPerspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective--Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hello and welcome to episode two of the Ryan Hanley show, and today I want to introduce you to Justin Foressett, an NFL pro bowler turned entrepreneur who has an incredible story. His story alone, his origin story alone isn't why I wanted to have him on the show. What I love about Justin is that he capitalizes every day and everything that he does on his superpower, and it has nothing to do with his athletic ability. I want to start with a tweet just because it's interesting to me. I'm former athlete. I'm Division III college baseball player, maybe slightly different level. But I'm always interested in this kind of thing. And you sent out a tweet talking about the Oakland Coliseum.

You said if anyone wants to know what it feels like to fall on that dirt and the Oakland Coliseum, go outside right now, sprint as fast as you can in the middle of the street. Once you get up to full speed jump as high as you can and belly flop on the pavement, I'm just interested like, was it really that bad? Like, it just sounds terrible. It is that bad, man. So after I see that tweet out, and it went viral, that tweet is like over 20,000 likes for that tweet.

And so with that, it's baseball field because the A's are still playing and the football field. They're playing the Coliseum. So in the middle, like around a 50, 40-yard line, grass is grass, and then you have this huge chunk of, like, clay for the infield. And what they do is, like, normal for a baseball game because I've got. play baseball in high school. Normally a baseball game, they rake the sand, they water it, they make it soft. But in that Coliseum, they remove all of the extra dirt, all the extra, you know, sand from the infield, and they dry it out.

So it is super hard. It is like, like you can hear your cleats, like, as these people walking on concrete with your cleats on. Wow. And it is brutal. And people were sending me, like, photos of, like, Pete Rose diving into second base, like jumping up. Like, man, it's not the same.

If Pete Rose dive headfirst in this clay, like he would have woke up, he would have got up with like most of his chest and face missing. Yeah. You know, I've heard the story. You know, players have talked about it for years, how bad it is. And I guess that's obviously why they're leaving for Las Vegas. But really part of the reason why they're leaving for Las Vegas. But it's interesting to me that today, 2019, and this was out.

So I was scrolling through all the comments. And it's just funny how people can't just give you. that comment. Like they've never been there. They've never had experienced it. They're going to hammer on you with all these gifts and pictures. I just thought that was so funny. It's good that you're taking it in good nature, right? Yeah, yeah, for sure. It was fine. So, um, obviously I have you on here and I'm, I want to share your story with this audience because I think, um, you're, you've had a really interesting journey in your career. Um, and I want to start kind of at the beginning of, of where, um, you were drafted in the seventh round in the NFL draft.

And I think, you know, baseball has 70 rounds or 100 rounds. I mean, it goes on forever. But in NFL, it's, you know, if you get picked towards the end of that draft, a lot of those guys don't end up making it onto the actual 53 man roster, whatever it is. And so, and I've heard other interviews that you've given where you've talked about your preparation. and I am just, I'm really interested in both your mindset, like when you got drafted and then,

like, when did you start to figure out that you were going to have to work, you know, that much harder to kind of make your dream or reality? Talk me through that process because it had to be, you know, super, you had to go deep on that. Yeah, I mean, it honestly all started from a young age, man, I was always limited, labeled, you know, the underdog. So I was, you know, I had to fight for what I wanted. Nothing came easy for me. So I had to put in that, that's what equity, I had to work hard. I had, you know, they were telling me I was too short and too slow, too small,

all these different types of things my entire life. So getting drafted in the seventh round at P. 233, you know, just a few picks away from Mr. Irrelevant. Like, that was no difference in me. I just had to keep my head down, stay focused, excel at what I could control, which was my attitude, my effort, and my preparation. and just kind of let the chips lay where they may because that's what I was used to. What do you think is different about that, though? So many people, I think, you know, at 5-8, right, not prototypical size for an NFL running back, a lot of people would have just given up.

Like, as soon as they heard their first, the first coach or the first, you know, parent in the stands or whoever say, you know, a man, like, you're probably just too small. Like, they would have believed that. They would have let that sink in. and obviously you didn't. So where do you think that comes from? One, it was to be simple because I did believe in my abilities. Like I believe that, you know, I had something special within me.

And then just where I came from, I wanted so much more for my life. It was something that thing, the thing that was chasing was greater than myself. So I wanted something better for my family. You know, I was at one point, you know, living out of a motel with my dad and my mom and two brothers. There was times when I had to take baths with bottled waters. There was times when I had to do my homework by Canada, like because we couldn't afford to pay bills. Like all those things I was thinking about in tough times

and those would motivate me. If you knew me to keep pushing forward, I wasn't going to lay anything staying in my way, not even critics, doubt from people around me, coaches, teachers, you name it. I was not going to be denied. When you get to the, to your very first practice or OTAs,

are you invited to OTAs as a, as a draft pick. Yeah, yeah, yeah, yeah. So you can learn L.A.S. A.7 route pick. You go to OTAs and all those mini-camps. So you get there, like, is there immediately an established pecking order? Or it's kind of all the rookies grouped together.

Like, how does that work? Like, are you fighting from day one? Or are you, do you get, like, like, from high school to college, you kind of get a rebirth, right? Like, everything you did in high school is kind of reset when you get to college. You get to kind of reestablish yourself in this new space. Is that the way it is in the NFL or does, is there still that pecking order that's coming in? Well, first, normal, you get there with the rookies, so the veterans aren't even there yet,

so you're just practicing, working out and training with the rookies. And so everybody's in the same boat. And then you kind of get you up to speed, and then you have like your first real organized team activity, OTA, and you're practicing with the team. And that was pretty, pretty cool. I mean, there is a peaking order when you see the starters going in, and I'm in a huddle with, you know, Matt Hasselback, and Walter Jones was a Hall of Famer, and, you know, Julius Jones. was the running back, starting running back at the time, Nate Berlinson, all those guys. I'm like, man, this is guys I watched on TV. It's kind of a surreal moment.

Like, man, you kind of made it. And I'm in a huddle getting a play call from that hassle back was pretty insane for me. So that was definitely picking order. So tell me a little bit about like the first time. So I've interviewed other athletes. You're the first person I've ever talked to who's been in the NFL. And I was talking to a gentleman who I used to play in the NHL. And I asked him, like, the first time you put one in the back of the net,

like your rookie season, you pump one in the back. You know, what was that like? And he's like, well, you know, I had done it so many times in other leagues. Like, it wasn't that big a deal. Is that the same the first time you take, you touch pay dirt in NFL? You know, you bust through and you score a touchdown. Is it feel the same or is that another level? No, man.

That was a pretty special. moment for me to get into the end zone. I remember I was in, it was in Phoenix playing the Cardinals, and it was my second year in the NFL where I scored my first record season touchdown. And somebody got hurt, the running back, sorry, running back got hurt. So I thrust in for the, I got thrust into the lineup for the rest of the game as every down back and broke through. And it was just like, oh, you know, adrenaline rush, you know, just all the emotions of, you know, scoring. your first touchdown. It's kind of like you finally made it and arrived in NFL. Well, and that was during the time when you still couldn't dance, right? So what'd you do?

So I always, I was pretty simple, man. I always gave thanks and it was like a prayer after I scored a touchdown. So yeah, I like you like to dance and I like that they brought it back a little bit. I think it's fun. No, it's great for the game, man. For a long time, NFL still for the not fun league. So I think that bringing the back brings about the personality, you know, the fans love it, keeps them engaged. So it's good for the sport. Yeah, for sure. So all right, well, you know, I think I can talk to you about the NFL side the whole time, but the reason, the thing that I feel it find is the most intriguing about your story is not just the fact that you became a pro athlete, but that you transitioned your career from pro athlete to entrepreneur. And talk to me a

little bit about when have you always seen yourself as a business person? Has business always been on your mind? Or was there a time in your career when you started to say, hey, like, you know, the next, what am I going to do next after the NFL? And business might be a good option for me. Well, my dad was an entrepreneur. We had a restaurant for a few years growing up in Florida. But I didn't know if it was going to be, you know, kind of my lane once I retired. But once I got in the NFL and I start seeing like those staggering statistics we were saying like 80% of football players two years after they're done are either bankrupt, divorced or depressed. I knew I didn't want to be in that number and in that statistic.

And I would look around and I saw guys like, you know, Magic Johnson at the time, Michael Jordan, Roger Starback in Dallas. These guys like really transcended the game and used their sport as a stepping stool for their next career and they excelled at and they became locals and that's kind of what I wanted to do I was kind of trying to find out okay how was how was I going to do it uh fortunately or unfortunately I was fired a lot of times I was fired six times during my career so I had to think about the end a lot and um you know I had this concept um talk about shower appeal uh with a couple of my college teammates and I felt like okay this can be the avenue where I can be you know a voice to those

who were placed in the box, us being athletes, like, just like play football or play a sport and just do that and you're fine and then you go broke. But I wanted much more. I wanted to be in that other number with like Magic Johnson and Michael Jordan. So I pursued the business angle entrepreneurship. Yeah. What does it feel like, like what goes through your mind when you hear that you've been released by an NFL team? Like, you know, you said like you, you have been fired six times and then you know you found another you found a job with another team moved throughout a few different teams I was not your biggest fan when you were in Baltimore because he used to run all over my bills so I have to admit that but obviously like you

had you know very high moments and then and then obviously at different times you were released like what goes through your mind in that moment like are you questioning if there's another job for you every time or did you reserve for a period you knew you'd be able to find something announce. Well, the first time I got fired, I felt like I had an opportunity to go somewhere else because it was so early in my career. But there's sure. There's many of times I didn't think I was going to have an opportunity to play in the NFL and live out my dream. I can think about that time in Jacksonville where I got fired there and I was getting ready to transition out of football. I was getting ready to do full-time business and, you know, entrepreneur journey,

start that up. And, you know, out of nowhere, Baltimore Ravens gave me a call. And then my career took a turn for the good and was able to do some amazing things there in Baltimore. But, yeah, there was definitely a lot of down times. Yeah. And for those of you who don't know, that was your Pro Bowl season, 1,200-plus yards, scored ATDs on the ground or ATDs total.

You know, that was the year that I actually watched you live just. just mow down my bills team, but that's all good. We'll let that. We'll let that go. So, okay. So you get to the point where you kind of feel like it is the end, right? And that was with the Denver Broncos, correct? That's when you were with the Broncos.

You know, you've decided that you're not going to be this statistic of a former NFL or who ends up going broke. And business is going to be the next step. like tell me about where the shower pill came from like how did you know this was the venture that was going to be this next step well i'll just give a little backstory on just the term shower pill it was it came from the NFL locker room um this a joke inside joke where there's pills for everything but no pills for a shower so when a guy skipped out on a shower after a training session you said i'm taking a shower pill bro don't judge me so that was a joke but it wasn't really a laughing matter inside a locker room because you could get things like staff and ringworm and

skin infections. So we wanted to come up with a solution and, you know, create an actual shower pill is what we did, which is a disposable washcloth, an anti-bacterial toilet that removes sweat, dirt, and body odor after any of sweat. And so we had the idea of concept. The locker room loved it. But when we knew we had something really special was when the feedback outside of the locker room came in and it was, you know, your soccer mom, the campers, the hikers, the fitness enthusiasts, the runners, they all embraced the product and made it their own and felt, you know, found a home for it, so to speak. So we knew we had something special. We had like product market fit. People were buying the product. We're getting raved reviews. You know, we're Amazon's Choice product on

Amazon platform and over 500 reviews. And it was like, okay, well, I guess the product works. And, you know, we just need to pour some gas more time, more money on it, more money in it. And, you know, the sky is really the limit for us. So that's kind of when we knew we had something special and I can go in full time and kind of try to push this thing forward. Yeah, so talk to me about the genesis of that because that's a, there's a lot in there that I'd like to unpack around the business side of this, you know. And I guess maybe just in making this transition as clean as possible, like when you're

looking at the entrepreneur side of your life, you know, what, what skills, what lessons, aspects of work or whatever, like from your NFL life to the entrepreneur. What transitioned? What came with you? And you said, you know, this is something that really helped me from this previous life that I lived. And what things maybe didn't transition over as well or that you had to learn now that you've been an entrepreneur for a while?

For sure. So a lot of transitions over, man. Transfer over to the entrepreneur life from football. I feel like I'm in a on the grid hour and every day fighting. So work ethic, you know, commitment, sacrifice, discipline, all those, it takes all those things, you know, to be a great football player and to be a great business, man. And I use those skills that I had, you know, just being consistent, persevering through tough times. I'm no stranger to that.

So I fit in well in an entrepreneur lifestyle. Some of the things that I had to pick up with some of those skills. like, you know, understanding, you know, P&Ls and your balance sheets and investors and raising capital, those things didn't necessarily come natural to me. I actually had to study, had the research. I spent some time an executive program at Harvard Business School this year for a development. I developed, you know, even more people that helped me in my business, reaching out to people

that have experienced running companies, have great mentors around me just so I can learn and be a sponge from was important. Just get some of those other scares that I was lacking that I didn't get from the football field. So there was a lot there that I didn't have, but more so than not, a lot of transition over from the football field. Do you ever feel like, you know, from my own athletic career, I felt like sometimes the business side of, of things like perseverance and it's almost more difficult mentally because when I was a baseball player, I knew I just need to go out and hit on the T for an hour.

Like that's what I'm going to go do. I'm going to go do that. And I can see results. And sometimes it feels like, and I'm just interested in your taking this. Like you do, it almost feels like in business a lot of times, you can grind for a long time before you see any real development. And then it'll kind of snap forward sometimes if everything works out. where when I was in my athletic career,

I felt like I could see more incremental changes or more incremental improvements or adjustments day to day. A little tweak here, a little tweak there, some practice in a certain area, and I could start to see those improvements. And I know even in my own career in business, I have struggled at times with like, man, I feel like I'm doing the work.

And it doesn't actually feel like I'm getting the reward that I should be getting. Did you ever find any of that or have similar experience? Yeah, man. I felt that, you know, not only in, you know, business but also my playing career. So my breakout year in the NFL didn't come to year

seven. You know, I was 29 years old. You know, that was, you know, 15 years of me doing the same things over and over again until I got a true breakthrough in my sport and in my, you know, so I was no strangers to that. So

I understand that just like in sports and in business, it's a marathon, not a sprint. So you just got a water. You just got you know, plant, you just got to just make sure that you

are excelling at those things that you can control on a daily basis and embrace the process. And if you do that and stay committed to it, I believe with consistency, you'll see that growth

that you want. And you'll see your dreams come true or those goals that you want to attain happen. So that's kind of way I look at. I think it always is like, you know, I may not see

huge results today, but I understand that it's a merit of, and not a sprint. So that's kind of my mindset. Yeah. One of the things I thought was really interesting and preparing to talk to you today was your experience on Shark Tank. So I love you to talk through a little bit just both, you know, why you went on Shark Tank and what that experience was like and then and then some of the things that you learned coming out the other side of it. Man, Shark Tank was an amazing experience for me on so many levels. Not only, you know,

to get on the show, to be there knowing that, man, this is a way for us to get our product and brand out there to basically the world and on a big stage. But also getting there, not getting a deal, receiving the feedback that we got mostly positive, but knowing that there was an area inside of our company where I could grow and we could grow in the financial part and having a CFO and, you know, being having a better understanding of P&L, balance sheets and all those things. And, you know, that helped me, even though it didn't feel good at the time being rejected on national TV, it helped me grow as a businessman and as a teammate within my company. So that experience, you know, standing in front of, you know, Mark Cuban and Barbara Cochran and Lloyd Grenier and Alex Rodriguez, who was the guest judge at the time, it really prepared me to be where I am at now where, you know, after that, we kind of had to take a step

back as a company and think about, okay, where are the areas where we need to grow, where we need to tighten things up and kind of prepared us where we went on to Good Morning America and crushed that and then go from there into Target nationwide where, you know, went all 1800 stores now and a few other distribution channels throughout the country. But if I didn't have that moment, of rejection, I wouldn't be where I'm at, where I'm at today. Did you get to spend any time with the judges outside of what, just that moment when you walk through the doors? No, no, we didn't.

It was in and I was with first group to pitch. And so they were, like, they had a whole day left to get guys in. Yeah. How much total time do you think you spend in the room with them? Because you only get, it's like minutes on the, on the television. Yeah, yeah, yeah. So we're over an hour in there, talking, going back and forth, and they show four or five minutes. Yeah, that's interesting. So one of the things I thought was really interesting in kind of looking through that experience for you was after like the time when the show aired, you were pumping the show really hard, even though you knew that you hadn't been, you know, you hadn't gotten a deal. And you like got a little bit of flack for that, which I just talk me through one, your thought process. Because I love that you did that. I think it's tremendous. And I understand why you did it. But, you know, one, what was your thought process? And two, like, what was your thought process? And two, like,

When you do, you know, someone in your position who does have public persona, you know, like when you get pushback on something or you get flack or you get haters, we were talking before about all the P. Rose flop gifts that you got. Like, how do you handle that emotionally? Man, like I said, I grew up. I mean, no one expected me to be where I'm at today. No one expected, you know, this 5, 890-pound running back to play nine years in the NFL. So being rejected, being, you know, laughed at or criticized is something that I've been used to. And I just ignore the noise, whether it's, you know, good or bad. And after, you know, the reason why I pumped it, you know, and people are like, man, why would you do that? You know you didn't get a deal.

And it just looked bad. So the reason was because, man, this is an opportunity for people to see us take a loss on TV. to speak. You took a loss when we didn't get a deal. But I wanted them to be able to see that it's okay to fail. It's okay to take a loss as long as you learn from it. And I was determined and made a declaration to myself that this won't be the last time that the world sees me as an entrepreneur. I'm going to do everything I can within my power to make this company go. Yes, you saw me when I was at my lowest point as an entrepreneur. But just remember that I'm not dead yet and I'm not done yet with this,

this passion that I have in this company that I'm running. So I want people to see that it's okay to have some rejection and some setbacks. It's how you respond. And, you know, I think about that every day. And when I wake up, you know, it pushes me and fuels me to go forward. I'm so interested in that mindset that you have. because this to me feels like the crux of, of, or at least a part of the success, how you've gotten to where you are in all the different aspects of your life has been this particular mindset

that you don't let these, you know, I hate the word haters because I feel like it's so overplayed, but just any negativity, you don't let that slow you down, right? There's something, some sort of belief inside you that you just, you know, this is what I believe, this is who I am. I'm going to keep pushing forward because I know where I want to be. Is there, are there, are there, there any um there might not be tactics but are there any um i guess ideas mantras concepts that maybe someone who doesn't handle it so well right like when negativity comes into their life they they they let it drag them down is there is there anything you can share with them that they that they can maybe hold in their head or or something that they can repeat or maybe

something that you've written or created that they can go back and watch that to help them get through this because this to me feels that they can be able to be able to feels like your superpower if I'm pulling it out. Well, man, yeah. For one, you know, my faith is very important to me. So I realize that, you know, a long time ago that I'm on earth not only for myself and self-consumption, but that make a difference and have an impact in people's lives. So anytime I come across anything that, you know, I see as a setback or adversity,

I think about like the greater scheme of things and how I can use that to help people. So when adversity hits, I don't ask the question, why me or why do I always have to take the long road or the hard road? I ask the question, how can I use this to make me better? How can I use this to push my company for? How can I use this to make me a better husband, a better father, you name it? So that's the kind of perspective that I take. And then realizing that, you know, there's going to be a lot that's out of my control. So those things that I can control, excel at it, attitude, effort, preparation.

I say it over and over again. It's important. And then being accountable to what I call a huddle in life. So I have a group of people, a group of individuals that I trust, that I can be vulnerable with, that I can be transparent with. That kind of helps me and push me when times get rough. And a lot of times people want to isolate themselves when they get hard times. But that's when you nearly need to dig deep and dig deeper into your huddle where you can get guidance and instruction, you know, from those people that love you, most. So a combination of those things can allow me to have that, you know, mental before. So I love this be accountable to a huddle idea. For the non-football fans who may be listening to this, the huddle is the collection of guys on the offensive side of the ball before they should know what the play is. And that just to give people some context. So I'm sure, I think most people understand the reference. The question I have from what you just said, and thank you for that. It really is, I think, what I was looking to get.

How do you choose that huddle? Like for you, like you personally, when you're thinking about the people who are in that huddle with you, how do you choose them? Like, what goes through your mind when you're thinking about who you want to be in that space with you?

People that add value. You know, people who are experienced, people that are honest, people that are loyal, trustworthy, because you want to be in a place, where it's actually a safe place where you can be vulnerable, where you can vent, where you can really say what's on your mind and not really feel like you're going to be judged by the way you feel, whether it's go better and different.

So I look for those people, you know, and I always say that if you're the only person in your circle or a huddle that adds value, then it's not a circle, it's a prison. And you can find your way out because you want people that are going to lift you up and, you know, and add strength to the group, not sure. stress. So that's kind of what I look for. Yeah. So where, I want to bring us back to the shower pill. Where is the shower pill going from here, man? I mean, your national syndication and targets. I know you're in a lot of fitness centers, including crunch, including metabolic. And, you know, what, what's the next step for the shower pill? Do you have any other products coming out out of the company?

Like, talk to me a little bit about where the next steps in your entrepreneurial journey go. man, it's pretty cool with the shower pill, which, you know, it simply means it's just that shower on the go, you know, product. And we got the body wipes out in stores, gyms all over the country. And we actually have our face wipes coming out, which will be in Target all over the country here. Starting next week, when we were releasing that product. And we'll probably have another skew coming out here soon before year ends. But, yeah, just create more cool, dough products. for the consumer that's on the go and enjoy fitness and, you know, health, you know. So that's kind of,

that's kind of the direction we're headed. Well, I'm very glad that our, that our paths have crossed, one, because I got to spend this amount of time with you. Also, you know, and this is, you know, in full transparency to everyone listening at home. We sell, we sell the shower pill, the body wipe in metabolic studios. And the reason is that it works. There's a lot of, a lot of people that come in, they're moving, they get a metabolic workout and they want to get back to work in that extra 10, 15 minutes that it takes to hit the shower, maybe they just don't have that time or maybe they just want to clean up before they jump back in their car and head home for the family at the end of the day. And, you know, in terms of everything that you'd want

out of a wipe, that non-alcoholic, you don't want your skin to get dry. That's not what happens. You know, you got a nice smell. You know, within no time, your clothes feel just like as if you hadn't used it, which isn't the case with other body wipes that I've used. So it's been a good product. And I'll tell you, not just a lot of people come in and buy them out of our shop who are going camping. You would say campers. That's a huge one. Like people will come in, like clients will come in and buy a couple boxes and take them out. And they're going camping. So hey man, I think you got something. I think it's incredible that you have been able to be such a shining example of someone who can take a professional career and transition it into an entrepreneurial journey.

I think whether it's the NFL or just working for a large company, I don't think it necessarily has to be a pro athlete. I think what I love about your story is that you didn't let the first, you know, you didn't let the first half of the book be the second half of the book. You kept writing that story. And I'm just very happy that you came on here and shared it with us today. Thank you.

I appreciate you having me, Ryan. It's my pleasure to be on. Yeah, just where's the best place for someone to connect with you? I'll have links up on the show notes and everything, but just one place for people to get at you. Yeah, you can go to at J-Forset on all platforms or at Shireppelin on Apple, all platforms, and find me there. I appreciate you, man.

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