Finding Peak w/ Ryan Hanley - Power Games, Authenticity, and Entrepreneurship with Donald Shampine

Episode Date: December 15, 2023

Spartan philosophy, built in the black-ops lab of business: https://www.findingpeak.comFinding Peak podcast: https://linktr.ee/ryan_hanleyEver wonder how your professional journey shapes your future aspirations and personal growth?✅ Join the Insurance Growth Masterclass: https://masterclass.insure✅ For daily insights and ideas on peak performance: https://www.instagram.com/ryan_hanley/✅ Hire me to speak at your next event: https://ryanhanley.com/speaking** Connect with Guest **✅ LinkedIn: https://www.linkedin.com/in/donaldshampine/** More about this episode **This episode delves into our personal experiences, including the closure of our company and the tumultuous process of finding the next steps. We share insights on aligning skills and value with market demand and the lessons learned from selling our company to a larger network.In power dynamics, we unpack our encounters with power games and the trade-offs between authenticity and power. We delve into the role of envy as a driving force in the world. Shifting gears, we dive into the rocky terrain of business ownership and the significance of positive accountability in realizing your goals. We cap it all off with the importance of resilience and determination, sharing personal anecdotes that underline the value of taking action, even when the going gets tough.Finally, we welcome our guest to discuss "Want better, be better". We explore this idea and how it can be applied to everyday life to achieve success. Our guest shares his experiences, struggles, and his journey towards self-discovery. Wrapping up, we discuss his book, "The Comfort Crisis," and its profound message about the necessity of discomfort for growth. This episode is filled with authentic conversations and actionable advice to help you navigate your personal and professional journey. Tune in for self-reflection, insights, and a dash of motivation to help you conquer your world.--Recommended Tools for GrowthOpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opusRiverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riversideWhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflowCaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsappGoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevelPerspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective--Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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It really helps the show grow. From all of us at Believe, have a Merry Christmas, everyone, and a happy holiday. I want to give you a framework of the way I've learned of view of the world, which has changed a little bit. I always thought, to some degree, greed drove the world. And I've come to the conclusion, and this is not my own thought. I've, you know, it's been expressed before. I just, I've embraced it to follow it. It's envy that drives the world.

Good laboratory in the basement of his home. Hello and welcome back to the show. Today we have a tremendous episode for you, a conversation with Donald Champine. And Donald is the president and CEO of Michigan Insurance Group. He's also the creator of Want Better Be Better, Public Speaking and Thought Leadership brand that Donald is creating. and we've connected over time and just our mindsets align quite closely. And what I was interested in talking to Donald about was not just insurance, insurance business,

but I was interested in why he decided to create the want better, be better brand because we know that as, you know, an executive, an owner, a founder of an insurance agency, that's a challenging work. It takes a lot of mindset, a lot of brain cycles, a lot of time.

energy, et cetera, and to create a separate brand in which you're creating on social channels and helping people better understand business and leadership and et cetera, it's just, it could be a distraction. But Donald's doing a great job with it. I love the message that he's sharing. I think it's powerful. I think it's important. I think he's helping people.

And I was very interested in his decision to do that. And we dive into what it means to be an agency principal as well as have a thought leadership brand attached to that work. And I think that a lot of us are intrigued by this. Not everybody. Many of you listening are like, you know what, Ryan, I'd never want to do that. And I completely understand. But there are just as many listening. And I can promise you because I get the messages that are, that think about this. Hey, I have something to say. I love to share a message, etc. And what does that mean? And then we just dive into some general leadership mindset stuff, how it applies to both our lives and the insurance industry. This is a wonderful episode.

you're going to love listening to Donald and I highly recommend that you connect with him on his social channels, which will be linked up in the show notes of this episode wherever you're listening to it, whether it's Apple or Spotify or YouTube. That being said, before we go, I want to remind you of the first project coming out of Finding Peak LLC, and that is the insurance growth mastermind. As you know, last month, Rogue Risk was shut down, so I became a free agent again, I guess you could say. And I don't want what I've learned of the last 18 years of my career, starting with my eight years at the Murray Group, finishing with the last three years, three plus years,

at rogue risk to die with rogue risk. I want you guys to have that information. I want to give back to this incredible industry that has completely changed my life and put me in a position that I could have never imagined possible as a child. The insurance industry is an incredible industry filled with incredible people, but there are processes that I've figured out through conversations with literally thousands of successful, in some cases, world class, internationally successful individuals, both inside and outside of the insurance industry. I was able to derive a process, which I call the one call closed process. and that process led to on average 85% close ratio for the reps at rogue risk, which to me is it's just, it's not comparable to anything else in our space.

Most call centers, most inbound operations struggle to close 30 to 40% of the leads that come in, and we cracked that nut. We figured out the code, we implemented it, and we saw incredible growth at Rogue risk in the last 17 months, particularly since we were purchased by SIA, and I do not want that knowledge to die with rogue risk. So what we're going to do is I'm going to teach you everything that I know about growing an insurance agency. In particular, we're putting together coursework for the one call close process.

If you're interested in learning more, go to masterclass. That's masterclass. dot i ns u r e masterclass dot ensure also have links in the show notes apple spotify youtube etc that you can click on put in your name and email and as we get closer to the launch which is going to be the week of january 16th you'll be notified on how to sign up how to become part of this group and guys you've only ever known me as part of other organizations as a as a number two three four man in another organization you You've never known me on my own 100%.

Certainly not in a thought leadership, education, consulting, coaching capacity. And for the next period of time in my career, my goal is going to be to help everybody who wants it grow their insurance agency. And this is the first project of many that are coming down the pipe. I encourage you to go to masterclass. I-N-S-U-R-E.

masterclass. Dotinshore, sign up today, and you be the first to know. All right, with that, let's get on to Donald. You're going to love this episode. So what's up, man? Well, just wrapping up some end of the year stuff,

just talking with the team and then meet with other agency owners that I do some work with to help them kind of formalize their strategic goals for the following year and just busier than I want to be. and I'm not sure it's productive as it should be. So I'm just trying to figure it all out.

How about you? Same, but different, obviously. You know, ever since Rogue was shut down, you know, I've kind of been in full figuring out what the next steps are, mode. And that has been an interesting process, not interesting in a bad way. It's been very cleansing to a certain extent. had to think through like, okay, I've had, you know, five opportunities now, five companies

that I've worked for. And at least four of them, I wasn't really at Bold Penguin long enough to make a real impact. So say four of them, I have real substantial track record of fairly high performance, yet all four kind of came to a screeching halt without my own, you know, that wasn't my decision. So I've had to do a lot of soul searching on that. What does that mean? What role did I play in those, which obviously I did? It would be bullish and childish to act as if I didn't play a role in those things.

So I've had to figure out what was my role. What do I really want? You know, real existential questions. Oh, yeah. And it's been, you know, and I don't want that to sound negative. It's been incredibly positive. It's been really, really fun to do that work. I think when we're going through our day to day and doing what we do, it's very difficult to slow down, stop, think like, am I actually doing what I want to do?

I think we have inklings of it. We may get little surges of or little moments of clarity where a thought will pop in our head or an ideal pop in our head or maybe we're reading a book and it creates a vein of things. thought that maybe we are or aren't or whatever. But when you, when you, um, when you don't have a job and you have nothing but time, it gives you the ability to slow down and really think about that. So, so that's what I've been doing. I've been saying, I said to myself, I'm not going to waste this time. I'm not going to say, oh, well, it's the holiday season. So I'm going to take this and just do whatever and I'll think about it in the new year or whatever. I've said, you know, one, that's not the way that I am, but two, I just kind of committed myself to,

I'm just going to keep pushing. I'm going to figure out what the next steps are, how I can add value, and start to layer projects in a way that, you know, I do eventually need to make money again. So there's that. But also, what do I want to do? Right. And really, it's that it's that then diagram that you see where it's like what you're good at, where you can add value and what the market will actually pay for.

and like the middle of that is is really your sweet spot of where you should be working. Sure. You know, I've done all those exercises and feel pretty good about what 2024 could bring. So it's been an interesting time. So can I ask, I mean, without going too far off where you wanted to talk today, but like what made you get risk, row risk? So I did not get rid of rogue risk. S.A. decided to go in a different strategic direction.

and for purposes of being fair to them, not knowing the whole answer. I was never given really the whole answer. I was just really given the decision and understanding that I really like the people at SIA. I've said it to them and I don't think that I'm being unfair

when I say I think that I was disappointed in the decision and I think that it's a shame because we really figured something out at Rogue. We really did. I think we had a very unique process that was creating results that are frankly when the industry really hears and sees what we were doing um i think they'll be shocked at how fast we were growing the way we were growing how we were doing it um but i also know that business is business and s ia you know rogue was a portfolio

company of s ias right we were like one of 14 companies that they had purchased and enrolled up into their into their ecosystem and s ia is one of multiple portfolio companies and of the PE company that owned them. So there's layered decisions and priorities and, you know, weren't a, were you like your own network or like where, were you an agency that got bought by a network that got bought by? Yeah, that's, it said the latter.

So basically, in 2022, you know, and I've talked about it on the show before, you know, I sold to SIA. Okay. And I had originally been looking for funding. I was looking for funding. And then when in December, I just want to get the dates right, in December of 2021, my now ex-wife decided that she no longer wanted to be married to me.

Okay. And that created a situation where I needed more than funding or I needed, it created a distressed sale situation where I needed to figure out a solution that was going to allow me to kind of, you know, maintain, you know, continue living, I guess, you know, because I wasn't taking a salary out of rogue risk. I had two employees, of three employees at that point, but I was just putting everything that, everything that came in the business that didn't go to my employees and salary,

was going right back into the business to help grow. Sure. So I wasn't taking a salary. So things had to change. I sold the SIA. It was a very good thing. I think they're good people. I think they have a good mission.

I do not have one ounce of ill will towards them in any regard. However, you know, I was this, you know, we were kind of an odd part of their portfolio. Okay. You know, they have their networks, which they do very well. They had these kind of very traditional retail agencies that they had purchased that they were running. And then you kind of had rogue risk, which was a startup, was doing things very differently, using very different tools from the rest of the ecosystem.

Yeah, I mean, based on our prior conversation. You guys did things like more cunning edge type technology type stuff, which is where I think the industry is going to go. Yeah. Why would they? Well, but anyway, I mean, it's the S. I think I think I'm part of the SIA as well. Yeah. Yeah.

Yeah. Like I said, I don't have any illiter. I think I think the thought was a good one. I think that, you know, when Matt and I first. What? Did they pay you to leave? Yeah. I'm, I'm all right for a little while.

Okay. All right. I mean, yeah. No, the decision aside, which I obviously, my preference would have been to keep growing it, you know, that aside, I'll be fine. You know, I'll, you know, I have a severance or whatever. I'll be, I'll be fine. They made sure that I'll be fine. And my people are good.

Most of my people who are working for me, I either found jobs for or they found jobs for pretty quickly. So everyone seems to be in a good place. So in general, in a good spot. I'm sorry to, I didn't clearly understand all the turmoil you've gone. through in this last couple of years. So I, I'm sorry you had to go through. I mean, I know road comes through hard processes, but, but doesn't necessarily make it easy. So I, you know, just for what it's worth, it's where you went through it. But, you know, the odd thing about my career and the further I go back in my life, I kind of see this as a pattern is, um,

I have been forced through either my own decisions, situationally, et cetera, you know, whatever you want to say, fortune. Um, I have been forced to restart. Um, I have been forced to restart. many times, many, many times. And, you know, a pattern that I very much want to break in my life is this idea, growth, in some cases, massive growth, followed by a sharp ending, and then having to restart. And I... You want the parachute.

You don't want... You want the parachute fall. You don't want to drop into the land. Just once I'd like it to be my decision. Okay. You know, and my point in saying that is one, you know, I've been kicked in the teeth quite a few times. Yeah, yeah. And what I've learned is how to pick myself back up.

That's sure. A lot of the stuff that I do on Instagram and the kind of motivational leadership stuff that I teach or just share is really a diary to myself. Well, it should be. It really should be. And honestly, if you've never gone through anything of any type of significant. adversity in your life, you really don't have a position of value to provide someone else. It's through our own adversity. Keep talking.

Keep talking. Yeah. It's through our own adversity that we've gone through that has taught us the things that we need to do to be successful. Like, you know, to me, it's like we have to have the struggle and then we can share the struggle. Dude, I just read this today. So I'm reading The Prince by McIvelli.

Okay. Yeah. I read that a long time ago. Oh, dude. This should be mandatory reading that one because it's a long time ago. This should be mandatory reading. So I kind of had a, we'll just, you know, just, and I wrote about this in the newsletter that will come out the week that we're recording this.

There's no context to when this will come out and so people don't worry about it. Yeah, yeah. The idea is, so I started reading the 48 laws of pass. I'm pointing at my chair. People who are listening have no idea of this gesture I'm making. I'm pointing at my reading chair. But I have this stack of books in the book that I started. with is 48 laws of power by Robert Green.

Yeah. And the very first lesson or the very first law of 48 powers of power is do not overshadow the expert or the master or whatever. And I was like, you know, and that one hit me really hard because when I look, and I had never framed it this way in my mind, but when I look at least two of the instances in my career in which my career ended very abruptly, both in post analysis, that's what it was. So like, when I got fired from trusted choice.com slash agency nation, a year later, when I finally kind of made up with the CEO of the company and everything, you know,

he told me that one of the primary reasons that he fired me is he thought that I was coming after his job, which I was not. I was not coming after his job. I did not want to. I was not coming after his, I did not want his job. His job was political and he was very good at it, very, very good at it. But it wasn't what I wanted to do. But I was, dude, I'm loud. I talk fast. I have hardcore ADHD. I can manage multiple things at once. I love being engaged. I love being part of things. And I think that I did not manage my brand associated to those brands properly in a way in which I showed deference to him and to leadership. Yeah, I see what you're saying.

You know what I mean? So like if I were to do it again, knowing what I know today, because I loved, Agency Nation is probably my favorite, I mean, I loved Roe Gris too. So before Roe Gris, agency was a favorite job I ever had. I woke up every day and my job was to help

agents do their job better. That was it. Research things, talk to people, go to conferences, help agents do their job better. That was what I did every day. I loved it. but I did it in a way.

I was okay being provocative. I was okay pushing the envelope. I was okay. I have no problem taking fodder. Right? I used to get calls. I tell people all this all the time and they think I'm crazy. But like the board of the national big eye, the board members,

I would get weekly calls from them admonishing me for something that I had said. Like, you know, why, how dare you say that IAOA is a good. Facebook group for being able to join, like, stupid shit like that. They're like, I can represent. Because I don't understand, like, I challenge them on that same thing. Like, why are you so against the IAOA? Like, they're supporting the, it's fair. It's a independent network channel.

So I was, I was of the same mindset. Like, I've said the same things. Yeah, that's not as provocative. You know, and look, you know, I'm, I love the states. The state, big eye associations, for the most part, are wonderful organizations, run by wonderful people who are trying their best to support agents, give them the tools, resources they need. The national big eye, I don't know what it is today,

but run under the former administration was not that. And in many ways, my personal opinion is they were actually doing things to subvert independent agents to keep control over them. And it absolutely blew my mind and open, you know, took a layer of ignorance, you know, a veil of ignorance off of my eyes when I started when I I mean I'm talking to Nick Ayers on the phone getting to know this guy learning about what they're doing it's a Facebook group a free Facebook group that's it there's no charge right this is the early days this is back in like 2016 and I just mentioned it on a podcast

I wasn't even interviewed I didn't even interviewed him yet I just mentioned it on a podcast that I thought it was like a cool place for people to connect and grow and learn and I got five five of the seven national big eye board members called me and yelled at me for doing that. You don't understand, blah, blah, and I'm like, I don't understand. And it's like, did they explain it? Yeah, it was, it was all fear and power. And so this is what I started.

So, dude, I'm a huge self-reflector. All these things are data points in my mind, right? Yeah. And so this is why I dug into power. This is why I dug in the 48 laws of power. And it's why I'm reading the prints, which I want to read this quote because it goes off of what you said. And you can tell my ADHD is off the charts today because I'm all over the place.

But this is why I dug into these ideas of power and power games is because I realized I don't play these games very well, right? I've always thought that if you're honest and authentic and hardworking, everything will work out. And what I've realized is that is absolutely positively not the case. That is a naive way to view the world. It is a very biblical way to approach the world. Right. But it is not a way to get through the real world of life.

If we take the Bible, and I know some people are going to get mad at me from saying this, as a framework for how to live your life, right? It does not, there are realities to the world in the, in the evil side of the nature of people and not necessarily evil in its purest sense, but just in the fact that people are selfish, self-oriented, they're going to do what's in their best nature, right? And their best nature, irregardless of how that impacts you, irregardless isn't a word, sorry. and, you know, it just sounds good.

It's a good word. It makes you sound smarter, even though technically that's not a word. That I was like, I don't understand this, right? Because I've always just been an open book. People are like, oh, my God, I can't. I had somebody say to me the other day. And they weren't being a jerk. They were like, I think it's really amazing that you would have the strength to tell people

that you go see a counselor every other week. And I'm like, that's, why would I even think twice about saying that? Like it doesn't, I go, I go whether I'm in a good mood, a bad mood, if I'm having a problem, if I'm not in a problem. To me, it's just a life expense. But the idea is, and what the person said is, people will use that against you. Yeah, right. If someone needs to get something, they'll say, ah, you know, there might be something wrong with him. Or he's a little crazy or you're not sure if you can trust him.

Like, he's got to go see a counselor. And they're like, your authenticity people use against you. So now I'm reading these books going, these are the decisions. that we have to make in our life is there's a tradeoff to all these things. I don't really know. I have to start to decide if I'm going to play real power games, right? If I'm going to get... What's up, guys?

Sorry to take you away from the episode, but as you know, we do not run ads on this show. In an exchange for that, I need your help. If you're loving this episode, if you enjoy this podcast, whether you're watching on YouTube or you're listening on your favorite. podcast platform. I would love for you to subscribe, share, comment if you're on YouTube, leave a rating review if you're on Spotify or Apple iTunes, et cetera. This helps the show grow. It helps me bring more guests in. We have a tremendous lineup of people coming in,

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you. All right. I'm out of here. Let's get back to the episode. Involved and larger business deals and deals that involve the accumulation of assets, buying companies, et cetera, I have to be able to play power games. And just being honest, direct, authentic, and transparent, it opens you up to other people being able to tear you apart and have you lose those games. So there's that tradeoff, right? Am I true to who I am and what?

what I believe makes me a good person, because I do think those things are very positive, and lose the power games, or do I start to be more considerate of how I act, what I share, when I share it, how I share it, so that I'm not giving people these easy victories over me in games of power. And that is, you know, I'm just something I'm starting to wrap my head around.

It's interesting. I want to give you a framework of the way I've learned of you, the world which has changed a little bit. I always thought to some degree greed drove the world. And I've come to the conclusion, and this is not my own thought. I've been expressed before. I just, I've embraced it to follow it. It's envy that drives the world. And if you think about it from that standpoint, a lot of the things that you've dealt with are based on an envious position. if they're you know it's not because they're free that you're going after something you want it's they're afraid that you're going after something they have yeah and with that when you start

to look at the world that way it changes a few things but but the one thing i would say is if it were me i would want to hold out to my authentic self as much as possible but but also using the necessary restraint in the proper places in the situations that I'm in I'm in because I don't want to have to be less of who I am. But I also know that sometimes I don't have to be the biggest voice in the room, obviously. Yes. You know, just sit back.

But I don't want, but I'm, but I'm not a quiet person. I'm engaged. I want to be active. I want to talk. I want to. So sometimes being less of who I am, but I don't want to be someone I'm not completely. If the only way I have to win in the world is to not be true. to myself, then I'd rather lose.

I read rather, and I know that's a hard position because it's like, okay, I've been, you know, I've been honest, I've ad direct, I've been, you know, transparent, and I've lost in every scenario. But I'm going to tell you that, I don't know that monetarily, maybe you've lost. I don't know. I've never looked at your finances, obviously. But I think you've won so many battles that you don't know because you held true to yourself and your impact is so much bigger because you set standards that other people want to

to achieve. Even when failing, holding yourself up and then becoming more self-aware. Like, I failed. Why did I fail? Like, what could I have done better? Instead of going, you, you, you, it's all this, this. And this is a conspiracy that everyone's out to you. It's like, no, it's like, yeah, this isn't exactly how I want my world to be. But how can I improve who I am through this process so that my next go is different. Yeah. And the ripple effect of that impact on people's lives, because You don't know who you've changed just because of one conversation or one reality that you live through. And someone said, well, he went through all that. My life isn't so bad.

I can figure this out because Ryan really went through some real stuff. And I think I'm going through real stuff. But now that I put in perspective and I get a little bit of positioning to think this through, maybe this is where I need to be. Maybe I need to have this struggle so I can experience this so I can grow from this. So there's so much of that. Yeah, one, I appreciate you saying that. Two, I want to be clear, I'm definitely not going to change who I am because I agree with you. And ultimately, all I really care about are helping the people that listen to this show,

that I care about helping. I care about helping people. Yeah. That's, that's it. But what I want, but what I want and, right, so I take the people who play these games for a living as my enemy, right? This is the enemy. the people who play these games in inauthentic ways. But if I don't know how they're playing, I can't play my version of the game in their world.

Right. So like if I am ignorant to the power games that are being played against me, then I can't position myself in a way to not be impacted by them or to weather the storm when they're being played. So I guess that's, to be clear to everyone, I'm not going to change all of a sudden start lying to you. That's not what's going to happen. But I do think that it is important for us to,

it is important for us to understand how the other side plays the game. Sure. And I agree with you. I think that it is always, I think oftentimes it is some percentage of greed and envy. And I do believe that envy is oftentimes the primary driver. But this quote from Machia Valley, and this book is phenomenal. I mean, it's eye-opening and amazing.

and I know that it gets, I think, in a beta-driven kind of woke world, a book like this gets painted in a negative light, and it shouldn't be, right? This is, there's really good stuff in here. And one of the lines that I pulled out was those, and this goes to what you said, maybe 10 minutes ago, those who rise from private citizens to be princes merely by fortune have little trouble in rising but very much in maintaining their position essentially what he is saying and by fortune he means um uh you maybe you are friends with someone in power or your family is in a position of power and you are gifted it so think second generation agency principle

uh very easy to become the principal right very easy father retires mother retires aunt retires etc. You get that position. It's just kind of because of your birthright, you're in that spot. However, how many of those situations, because they did not have to sweat and bleed and be bruised and bloody and broken to make it to that position, how many of those agency principles then struggle to maintain the success of that agency had? And ultimately, those agencies usually stagnate. It's hard to really lose in our industry because of the nature of our revenue model, which is amazing. but they often stagnate, they often have hard time with innovation, and that's not to say all of them.

I know a ton of very good second generation. But it is that ease of accumulation that oftentimes leads to troubled times. It's like that strong men create good times, good times create soft men, soft men create bad times, bad times create strong men. Like that idea, he hammers on this in this book. And I thought it was, I thought it was really, really interesting, was just hammers on it, just over and over again on this idea that if you didn't have to build the skill set to get to the position, you have to be, what he calls exceptional to continue to grow or to maintain power. Because what will happen is people will smell your weakness and start to subvert you. And that could be your employees stealing time.

It could be an employee who worked for a parent for 20 years at a certain salary and all the way and has some, has some maybe legacy knowledge comes in and now starts leveraging for more salary or, et cetera. And it's just, I find these things just so intriguing. And he wrote this in the freaking 1600, man. Yeah, it's crazy. When we go back and it's one of reasons why I think history is so important is it should give us a foundational understanding of how we got to where we're at. I'm not a big fan of living in the past. I talk a lot about that when I talk and shoot my videos about not focusing on the mistakes of the past, but you should at least recognize how they got there.

And if you go further back, you start to recognize the successful people that have written things that withstand the test of time because they are just as valuable today as they were when they were first written, even if it's 400 years ago. That tells you that there is a underlying, idea that is so important to people in their daily existence that they're ignoring. Because it's there, it's available, but it's like, well, but it's not easy for me to understand. It's easy for me to read. It's not easy for me to apply.

So I'm going to focus on things that more aligned with my simple processes that I exist in on a day-to-day basis. Yeah. I agree with that. I think that I think the easier path is always to stay shallow. And I don't mean shallow like physically viewing. something shout. I mean, mentally and emotionally skipping off the surface of life, right? Oh, yeah. It's so easy to just, what's the next thing I have to do today? Oh, I got a case of the Mondays. Oh, it's hump day or, you know, thank God it's Friday. I, um, my team and I, you know,

we used to talk about how if someone in their interview, like one of the questions, because towards the end, I stopped interviewing people. And, um, because one, I'm terrible at interviewing people because ultimately all I end up doing is selling my business. You know what I mean? So it's like, I was like, don't. I was like, I'll come in and be part of a conversation, but I can't be one on one because all I'll do is start selling my baby to them and why they need to come working.

So I can't do that. And I know that about myself, so I remove myself, but I was like, one of the questions that they would ask sometimes is, have you ever said, thank God it's Friday? And if the person answered yes, that would be like a negative mark on their thing. because, you know, to me, jokingly, once in a while, is this a big deal? No, but it's the concept of like, if you're, I got a case of the Mondays followed by your whatever Tuesday, followed by your hump day Wednesday, you are literally, you're not engaged

in the work. You're just trying to get through. And this idea, in my opinion, is systemic to the mentality of individuals where we're not, we're not reflecting, I agree with you, we don't want to live in the past. And I think the defining difference for that to me is being critical versus being self-reflective. Yes. I never want to be critical of my past. Past happened. It happened. But if we can be self-reflective, if we can say, okay, I did this thing. It was stupid. Shouldn't have said that. Shouldn't have done this. Whatever, you know, whatever the issue was. But what can I learn from it? Well, like, a good example of

this is I had a meeting with the HR team at SIA. And it had to do with an employee. I was frustrated with the situation. And so I knew it was going to be a, not like an angry conversation, but I knew it was going to be slightly contentious. Right. Because I was wanting something to happen.

It wasn't having fast enough. It doesn't matter. Then at 7 o'clock in the morning, I had a call from a client that was like a pretty big issue. then at you know 9 a.m. I got a call about another issue so now I had big issue followed by big issue followed by this call and I rolled into that call on fire and the call went horribly right because I'm just fired up so okay so that call happens whatever get done the next day I call both the people that are on the call. I'm like, look, sorry. That was my fault. And, you know,

you look back on it and you're like, okay, they were pissed. Um, it, you know, they were pissed that I was, you know, uh, not whatever. I was, I wasn't being respectful. I was, I was, I was like, doesn't matter. And, but the idea was okay. When you're, when you're, when you're, when you feel yourself getting out of your skis, take a deep breath, approach each conversation as a new fresh start. Okay. We can be self-reflective. Or I could be like, you stupid son of a bitch, why would you do that? Now they think you're this and, you know, now you got to deal with this. And I think those are two.

One is just kind of skipping off of the surface and the other is diving in and going, okay, how can I actually make myself better the next time we do this? And this goes for meeting, you know, meetings with. Right. This could be, you know, in an insurance business, this is maybe a sales call, right? Are you, if you get 10 noes in a row, your 11th call, you're probably already lined up for a no. or are you resetting before every call and saying, okay, hey, this might be the one, right?

These are like little tricks that I think we can learn if we're self-reflective versus just getting mad at ourselves or making excuses for our previous actions. You know, it's interesting because we spent a lot of time when we explain where we're at in life and we'll give these stories. And obviously, you know, we get to set the way this, the narrative of how,

we tell those stories. And you can generally tell the people that have really grown from their experiences by how they frame those stories. If they're, you know, I mean, if they take ownership and, you know, the imperfections of our decision making, especially when we're younger. I mean, we weren't, you know, we didn't have the experience, knowledge, the intellect to make strong decisions when we're young, which lead us into maybe some bad paths of life. But if we reflect back on them, they allow us to say, you know, but this is where I learned

from those mistakes, these experiences. And that is a true growth-minded individual, which allows that person to continue to expand who they are and who they can impact because they continuously, you know, live their lives in the manner which they want to and then recognize when they miss step, how they can reflect on it and then repair it. But there are so many that we tell the story,

and it's like, you know, the world is out to get me. And this happened, this happened, this happened. and, you know, I can't catch your break. It's the same mindset of the, thank God it's Friday and, you know, it's terrible Mondays. And it's like, you don't get to, oh, every Monday isn't a bad day. Every Friday isn't a good day. Like, it doesn't work that way.

You have to own the moment you're in. And if you start to, as we get older, it's a little bit easier because you start to go like, how many more monies don't have left? I'm going to celebrate everyone because I don't know how many I'm going to be around for. And, you know, how many monies am I going to have with the people on where I don't know how that, how many is that? how many of that is either. So we start to reflect on those kind of things and we react better.

But I probably was the, you know, I can't believe it's Monday person or thank God it was Friday, you know, 20 years ago. I mean, I don't necessarily remember. I know that I've grown as an individual since then and hopefully have approached life better, you know, than I did back then. But you can definitely understand that if someone isn't going to reflect and grow, they're probably not an answer to have around you, which is a sad thing. reality because that means that there are people that you might like, but man, they're going to

hold you back because they're stuck in the patterns of behaviors they've made in the past and they can't seem to break them. Yeah, I agree. So talk to me a little bit about, like, you're, you know, when, when did you decide and, and this, you know, just kind of step out and start sharing your concepts? Like, I love some of the stuff you're doing around, like, want better, be better. Thank you. Yeah. You know, starting to share the, these, psychological ideas, these concepts, these frameworks, the mindsets, the, you know, that you're doing awesome stuff on Facebook and on TikTok and stuff. Like before we actually get into some of the actual concepts that I want to talk

through and get your perspective on, sure. I'm interested in what was the impetus to actually start sharing outside of just like how to sell an insurance policy? You know what I mean? Like, you know, when you really got into to that side of it, What was the impetus for that? Why was it conversations with yourself or, you know, I guess I'm just interested? Well, there's definitely a lot of the conversation with yourself.

Occasionally a couple arguments, which isn't good, but, you know, it's a whole different conversation, I'm sure. So becoming a business owner obviously has its own set of challenges. And early on, I recognize that most business owners, if they're bakers, they're good at baking. If they're plumbers, they're good at plumbing. But they're not good at running businesses. Well, I got into commercial insurance and I was helping them. But because I happen to be able to put on a shirt and tie, they assumed that I was smarter than them and they would ask me questions about business, not about their trade, but the business. And I would start to answer some of those questions.

And that became more and more frequent. So I actually started another business, which is consulting in helping small businesses. And my goal was truly just to help. But to some degree, it was a distraction from my core business. And so if I wasn't going to get compensated for it, I probably couldn't continue to do it because eventually you have to pay your business. bills at the end of the month. So, or beginning whenever they're due. And so I built this other, you know, opportunity for, as a revenue stream, but really

it was based on the idea of I want to help other people. And I have a coaching mentality. I was, you know, fortunate enough to be able to, you know, coach and support my children through youth sports and, and through high school years. And so that created another passion for sharing of information. And then being in leadership roles in the industry. gave me opportunities to start sharing information with other agencies as they're trying to build their agencies. And so it all started leading to a point of, I have a voice that I'd like to share

and some of it is just a reflective process of the mistakes that I've made throughout my life that I'd love to be able to improve upon. And sometimes we need to vocalize them and then that helps us recognize them so then we can then improve them. And so it gave me an outlet to do that. And then on a rather selfish side of it, I want to improve my ability to be in front of other people. I think I do okay, but I'm not a polished speaker, and I don't never necessarily think I'll ever be a true polished speaker because I don't tend to prepare. So I might seem more authentic because I, you know, struggle with, you know, the concepts. I won't be as, as polished and professional as some other speakers. And that's okay.

but I wanted more time doing this on a regular basis. So I got more comfortable in front of the camera, more comfortable just having these generic or general conversations that are not specific to one issue someone is dealing with in her business, but just from a philosophical standpoint. And these are a conversation I've been having with people on a regular basis for many, many years. I've just never sent it out to the masses. And so I said, you know, I need to improve my video.

I want our team to improve on video because we use that more and more. So I'm going to put myself in a position of discomfort. and I'm going to do a video every single day without scripting, without prompting, without any idea of what I'm going to say. I'm going to open up my camera and I'm going to say, this is what I'm thinking right now, and this is why I want to share it. And hopefully it's in a manner that will benefit some people. And it will allow me to have a greater impact while perfecting my, my skill set of sharing

of that information. So it had, you know, it was twofold. One, I wanted to improve myself. Two, I wanted to share something. And so there was not a lot of real. reasoning, a rationale or a structure of what I wanted to create. I just one day said, I'm going to do it. And I've done it every single day since September 18th of sharing.

And it's most of the stuff that some of the people know me well have heard for years. So it's probably fairly redundant. But I have a couple catchphrases I use on a regular basis. Like a meeting without food should be an email. I believe we should break bread together on a regular basis. I think it creates a better connection. And so I share those kind of concepts as well. The other thing is I really feel like we're in an industry that allows us to

find great success and giving back is imperative to the long-term success of the industry. And this allows me to, again, increase my ability to give back, not maybe in a technical side of the industry, because I think that there's a lot of people that have so much better technical ability and industry knowledge than I have. But I have a dual background that maybe will lend favorable to someone who's trying to grow a business as well as build an agency. So maybe I'm not going to be able to go through the machinations of imperfecting their sales process specifically to the industry they're in. But I can give them some general understanding of how to prepare for the ups and downs of the business process by having the proper mindset. And the tools and skill sets necessary to whether the struggles that we go through just being business owners, not even relevant to our industry.

So, I mean, there might be a mouthful of why, but that's a lot of the why. What has been maybe your most revelatory takeaway from the experiment so far? You know, Brian, the thing that I found through this process that has had the most profound impact on me, and I did talk about it in one of my posts was your words matter so much. And it's one of the reasons why, you know, I said to you earlier, like the impact you've had, you don't really recognize how much it is. You probably never know. it's not like it was going to give you the feedback saying, wow, this, this really helped me.

But there are people that do reach out to you and say, this helped me. And sometimes it's just like, I needed to hear this. You know, I've been struggling with my workout and I got out. And that's like, that's a, you know, that's a nice thing because I want people to be healthier, live better lives. And, you know, because the benefit of being healthier, obviously is far outside the just the ability to, you know, lift something heavier or run quicker than you did before. There's so much more to it.

But the deeper, more meaningful, more private conversations. conversations that come from some of the things I've put out there have told me that, one, this is important to continue to do. And it doesn't have to be my voice. It could be anyone's voice. It just, it has to be more of a positive voice and an accountability voice that should be continuing to spread that, you know, we're not stuck in whatever we're dealing with. And that has been eye-opening to me, which also has told me that I have to be more cautious with my words outside of that conversation I'm trying to have intentionally in the mornings or during my workouts or whenever I get them done.

Because if your positive words have that kind of impact, your negative words have just as great of an impact or greater in a way that you might not know, but you can devastate someone's psyche or crush maybe someone's dreams inadvertently because you're being casual with your words or you're not being cautious with your words. And so that alone has taught me that I just have to be a little bit more intentional when I speak because I think that there's times when a direct discussion is necessary. You're screwing up because of this. You know, when we lose a client in our office, I tell our staff, we didn't lose a client, we got fired. Now, why did we get fired? Was it something we did? Was it something that we couldn't have changed? It doesn't matter.

but we want to have an actual contextual conversation about it and be honest. But there are times when if someone's in a fragile state, and I'm not a big, you know, safe space person, but I don't want to kick someone when they're down. Maybe that's not the time to say, you got fired today. Maybe I need to, you know, pull back and say, let's have this conversation tomorrow when you kind of reset and say,

okay, let's talk about it. But I'm still going to have an honest conversation because we didn't get fired. You know, and if you set a goal for yourself, like, you know, if my goal is to do Ted Bush, I'm not going to celebrate the five I did. I'm going to say I failed at hitting my goal because I want to be honest with myself and I want people to start being honest with themselves because we can do hard things, but we've got this idea that, you know, if we challenge yourself and we fail, it's okay. It's like, well, it is because we're not going to live and die by that

moment, but man, you can do so much more if you push yourself more. And I think that's something I don't want to continue to push out there. So be my voice and I hear you do it. You're talking about it a lot. Like hold yourself accountable. Get off. you know, that kind of stuff, that's important. Yeah. No, I think there's a lot of really interesting things in there. I would agree that space creates, space is good for negative feedback because it reduces emotion, right?

When something happens and this goes, you know, think about your kids, right? Your kids do something and you jump on them. Yeah. Right. And then they start crying. And then you're like, why are you crying? Now it's a mess. Now your point you tried to get across is not going to.

And where you see him do that thing, maybe, you know, whatever, you say something very small. And then you come back to them and you come back and you say, hey, we can't let that happen. Right. Or this, you know, and now, now they're not crying. Now they're listening to you. Now you have their attention. They may still not like what you're telling them. But now you're able to have a conversation where-

emotionally charged. Yeah, it's not emotionally charged. So that is a lesson I've had to learn. Because, you know, I think that, I think in general, my mom always gives me a hard time because she says I'm not empathetic. And the other day she called me and she goes, why do you think you're not empathetic? I'm like, my, good morning. Hi. How are you?

You know what I mean? Like, um, and I don't know that I'm not empathetic. I just, I don't. I try very hard to not let emotions and feelings dictate my life. I see them as data points, not as who I am. I have, you know, if you've ever read the untethered soul, then I very much, you know, believe in the philosophy that we are the spirit, the soul, whatever you want to call it. And then our mind and our body are just, they're just mechanisms to allow us to interact with this spatial environment that we're in. And that feelings and

emotions are data points, important data points, before anyone jumps on me and says, your feelings are who you are, I do not believe your feelings are who you are. I do not. It doesn't mean that I'm, I'm not saying I'm right, saying that's not what I believe. Right. I believe they're very important data points that we have to take in. For whatever reason, because of that, I have a hard time relating to people who are overly dictated by their emotion. So I, I've had to say in my work, distance myself from those people with layers of management or etc. That's kind of how I've done that.

Oh yeah. That being said, I think that our society, unfortunately, has also perpetuated a lot of that in so much as to say oh you don't feel like working your hardest today that's okay that's all right everything's going to be okay and it's like no look i've watched you know my my i've watched shitty things happen in almost every regard that are possible in my life right i'm blessed that i still have both my parents and my sister but my unfortunately my ex-wife i i you know was very close with her family and and she and I are still very good friends.

So, you know, whatever. I watched her go through losing her mom, her brother who I worked with for eight years. Like, you know, I've dealt with these things. I've dealt with work stuff. I've dealt with all. Life is hard. The universe doesn't care about us.

It will mash us up, mow us down, and move on. And you do not matter to the universe. It doesn't mean you don't matter. It just means that your emotions have no impact. So why allow them to dictate your decision making? So if you don't feel like doing something, no, duh. I go to the gym every day. I'm going to go as soon as we're done recording.

I don't feel like going today. Before I, before we turned on this recording, I had to run to the mailbox real quick for something. And I went outside and I was like, it's beautiful out. Man, maybe I'll just go for a walk. Well, that's, that's taking the easy way, right? Going for a walk is taking the easy way. because today is a boxing day,

which means I'm sweating my ass off and my shoulders are going to hurt and my abs are going to hurt. And like, I don't really feel like doing it. I'm going to go. And if anything, I will work harder because I don't want to. But I've had to train myself to do that.

And what I'm trying to, what I try to teach people with posting this stuff online is not, look at how amazing I am. Dude, the number of people that comment on how shitty my boxing is is, it's like my favorite thing. These guys will just.

like that's the point. Yeah, they'll tear me apart. They'll be like, no, no, no, no, at all. Your head's out over your front knee. And I'm like, I'm 42 years old. I'm never getting punched in the face in a boxing ring. I'm literally just doing this for fitness. And to show people, it's really just to show people, hey, look, I'm not just talking crap. I show up every day. That's the purpose. I heart. Every negative comment I give, I always heart it. I don't respond. Yeah, so do I. I. I always say, thank you. I'm like, bro, thanks so much. Like, I'm just, I mean, I'm learning. Like, what should I do better?

And I'll tell you nine out of ten people after the negative comment will then come back with a positive comment. I've seen that a lot. That especially with, with, uh, workout videos, they'll be like, you know, you suck at this and you're terrible and I can't believe you would post this and you're a horrible person and you probably kicked your dog this morning. And then you're like, dude, thank you. Like I'm sorry.

You know, I'm, I'm just getting into it. I'm learning. What could I do better? And then they'll come back and they'll be like, oh my God, dude. like, I'm so glad you're working hard. Like, you know, just sit back on your punches a little more. It's so funny. But the things I've gotten through that process that kills me is like,

that's the stupidest thing I've ever heard. And I'm like, and I kind of want to say, really, not heard anything dumber than that. Like, you got to. Because I've heard some dumb things in my life. Yeah. Did you listen to Republican debate last night? You've heard stupider things said.

I just, there's got to be something worse than what I said. But I don't want, I don't want to feed into it, nor don't I care. Because if I'm evoking any sort of emotion in anything that I'm sharing, be a positive or negative. It means it impacted you. And if it impacted you to share in a negative way, it's a reflective process that you're going to do something in your life. And I'm going to be with that. You know, and I have to be the brunt.

The first couple times it kind of stung. And then I was like, hey, I'm good with this. Like, I'm all right. Like, you can say something. Yeah, I've said some stupid things. Maybe it sounds stupid. I've made some dumb analogies. I'm not perfect, but I never said it was.

Nor do I pretend like I have been figured out. But I can tell you zero times if I attack someone on social media at once. Yeah. I'm with you. I'm with you. I'm with you. Yeah. I've attacked dumb Democrats on Twitter before, but that's, I'm also not a perfect.

I'm also not a, no, it helps nothing. It helps nothing. It is horrible. I wish that I didn't do it. But at the same time, sometimes I just can't help myself. It doesn't matter. So my point, and I'm completely on the same page with you, is that, like, it doesn't matter. if you feel like doing something or not.

Like take cold calling, right? Coal calling is to this day still very important in our industry. Some people believe in it. Some people don't. It's not my bread and butter, but I strongly believe in it, especially when done with intention. That being said, even the best cold callers that I know when you get a little bourbon or a beer in them will tell you,

they don't love doing it. There's nothing to love, right? Yet, what they do is show up anyways, right? They show up anyways and they do it. They don't want to do it. No one wants to call and be told no. No one wants to call a random person. No one wants to do the research.

No one, blah, blah, blah, blah. No one stick to the script and working the script and getting the negative feedback. No one wants to do any of that stuff. But they want to grow their business. They want to pay their bills. They want to take care of their family. They want to make sure their kids get cool Christmas presents or they get to go on a vacation with their spouse or whatever, right?

And for those reasons, they show up. and they do it anyways. Now, if you listen to your feelings, your feelings are telling you, nah, nah, you don't feel like doing it today. You know, the moon is in the sign of the Aquarius, and that's usually the hit ratio on cold calls is lower then. So maybe just go have a cup of coffee and bitch about the weather. And, but that's what your feelings want you to do. That's just a data point. You go, okay, feelings. Okay, thanks for that data point. But you don't matter because my bank account having enough money in it for me to take my wife or my husband or whoever to to you know to Miami for a for a getaway is way more important to me and I need to sell two more

accounts this month to do that and in order to make two more accounts I got to make 200 more cold calls so I'm going to make my cold calls and take my spouse to Miami like that's the decision making and I just I just feel like like it just to me it kills me me how much we prioritize our feelings in our current culture. I just, 90% of the shit I do during the day I don't want to do. But I do it anyway. Are you still temporary?

Yeah. For years, like don't make long term decisions on temporary emotions. Right? I mean, we have to think these things true. I think, but I love what Mike Tyson said about it. I think he's, I think, and I'm paraphrasing, obviously, but he said something like, you have to do things you don't want to do. And you do them like you love.

them. Yeah. Something like that. Yeah. Right? And I think that's it because your feelings are temporary. I do not want to get up. I set a goal for myself this year.

I don't know. I think I shared this with you before, but my goal was to finish the year with 36,500 pushups. I didn't start in the beginning of year. So I had to, you know, start to push those numbers up a little bit because that only it's 100 a day. It's not a hard number. You know, when you've never done a pushup, it's hard. But after a while, it gets easier.

I didn't take in consideration that there are going to be days that I didn't feel like doing it. There's going to be days that I didn't, you know, I didn't have time or I was sick, injured, whatever. And so now I'm at the point where I have less than a month left, and I still have a decent amount of push-ups. So in order to hit these, I have to do like 300 a day. But I'm so determined to do it.

I hate push-ups. There's nothing to have push-ups. I like do it. And it's hard. But I don't get up and go, I don't feel like doing them today. And then stop doing it. I say, I don't want to do them today, but I'm going to go do my push-ups. And it's just, it's a mentality.

And I'm not perfected by it. I didn't stretch to imagine. I can talk myself out of doing the right thing on a regular basis. Like, I should probably go for the run. No, I just walk today. Or I should probably go for a walk. I'll just bike gets a little bit easier. It's rainy.

I'll stay inside. It's like, I can talk myself out of like anyone else. But there's also those moments when it's like, it's raining and I'm going to take, throw on my rain coat and I'm still going to go do my run. Or it's snowing and I'm going to take the bike out and maybe I'll slip, but I'm going to ride anyways because it was part of my training plan. I'm going to do it. I can't dictate the.

decisions I make based on how I felt that morning because if I did that every single day, I'd probably still be in bed today because I didn't want to get up. I'd be better just sitting around binge watching Sopranos or something. I don't know. Dude, all you need to do is win one more battle than you lose in life. Right. That's it. That's it. So like a hundred percent, like I'm, I focus on discipline and I talk about discipline and I work on discipline and I did 75 hard to try to teach myself discipline because I am not a disciplined person. Okay. I am not.

I am not a disciplined person at all. Like my natural state is to be scattered and lazy and, and that is my natural state. So in order, but I also want to be successful and I want to have a life that I'm proud of and I want to show my kid and all the reasons. So I focus on discipline and I talk about it. People are like, I'm not. is dis, I had someone say, well, you know, I love that, but I'm not as disciplined as you. And I was like, if you only knew how undisciplined a person I actually am and how hard

I have to work every day in the notebooks and the to do lists and the to don't lists and the quotes I have everywhere and the fact that I read every day, this isn't, I do this stuff because left to my own devices, I am going to do degenerate, nonsensical, lazy shit all day and would be a slob. And discipline is not who you are. It's what you do. Yeah. Right?

It's an action. It's not a defining quality. It's something that you do. Your defining qualities are who you are as a person when you're engaging with other people. Those are, but just it's like, well, you're so disciplined, you have it easy. No, it's not easy. It's incredibly hard. Yeah.

Yeah. That's challenging. But I'm going to do it anyway. Yeah. If this were a video game, my character would start. was zero discipline. Like it would be, I bet zero.

Like it would be like, you ever see that movie, what was that, Jumanji? Yeah, and there's this really awesome scene where Kevin Hart's character is like, my weaknesses are cake,

strength, and speed. And like, you know, it's like funny. Like that would be my, yeah. Discipline would be on that list for me too.

Probably. He's my spirit animal right now. Yeah. It's, it's just funny. But, you know, I do think that we have to,

you know, we wake up every day. and whether we're an agency owner or we work for a carrier or an underwriter, we're a producer, or CSR, account manager,

HR, it doesn't matter what we do. It doesn't matter what we do for all the people who don't work in insurance who are listening to this. Like, we get to choose each and every day

who we're going to be. And, you know, I look at my life and I say, I just got to win one more battle than I lose. That's it. At the end of the day, I just got to win one more battle than I lose. So during the day, do I, you know, maybe I, I give into some hunger pains and I have an afternoon snack that normally, that really for my diet or whatever, you know, my eating program that I like to have, I don't want to do.

And that makes me a little more lethargic than I want to be in the afternoon. And then I got to deal with that. So now I got to step up my game at my workout, right? And it's like, that happens sometimes. but if I still make it to the workout and I still do the interview with you and I also got a couple good emails out and I did some work on this new project

that I'm working on but I had to push through it with a little bit of lethargy okay I lost the food battle because I don't like to eat in the afternoon because it does make me lethargic but I still push through and got these other things done so okay when you net out all the decisions man okay I got I had more wins and losses

victory for the day right It is not, you know, and I think this is something where we get hung up on and we give ourselves too hard of a time, right? We think that to be disciplined or to be successful, every single decision throughout our day has to be the right or perfect decision. It's like that is not reality. That's not reality for Uber productive insane people like Elon Musk. And it is not a reality for any other person in your life that you see that you may think is successful. they are battling the same minute to minute mental decisions that everyone is. They are all, you know, they're battling those same things.

And this actually came to me by a good friend and a mentor of mine. And I look at him as just, I look at the way he lives his life. And I look at him as being so disciplined, right? Like I look at him and I'm like, dude, fuck. You know what I mean? And he looks at me and goes, dude, do you know how much I struggle with bap, bap, bop, bap. and how I had to like have a whole intervention about my Coca-Cola habit that I had where I was drinking like nine Cokes a day.

And I would have never pictured in a million years that this fit, like successful person was drinking nine regular Coca-Cola's a day. And that he, you know what I mean? It's like you look at it and you're like, oh, this is a regular guy just like me, dealing with the same nonsensical decisions minute to minute that the rest of us are. And I think once we kind of get that frame of reference is then we don't put so much pressure on ourselves and we can start to take these things on and actually move forward in our life. It's funny. So, you know, we've been talking about all kinds of different stuff,

but I do want, I do want to know like, so the want better, be better, this is a brand that you created that you're building upon, that people, is that, or is it a keen, or what is this? Because I've seen in the, I've seen you kind of start putting in the background of a lot of your videos that you're talking to and stuff. I am. So it was funny because I've said it for years. just always said, you know, I have, you know, stupid things I say on a regular basis, like, you know, play stupid games, win stupid prizes, that kind of stuff. But want better, be better. It's just something. It's just easy. It rolls off my tongue really easy. So I've always said it. Like, we're struggling with something. Oh, you don't want better be better. You got to do this.

You got to do that kind of. And so when I decided I was going to do videos, it just came out. I didn't, I didn't even have planned to say it at the end of the first video. I thought, I'm just going to keep saying that with no frame of reference to it. I did like four or five videos. I'm like, I wonder, like, what am I going to do with these videos? And so then I looked and I was like, well, I can get want better, be better on Facebook, which I thought for sure it would be gone. And then I was like, want better, be better. I found it on Instagram and then YouTube and then TikTok.

And it's like, it's never been branded or used. And it may be because it's stupid and nobody likes it, but it works for me. So I'm like, all right with it. And then I literally trademarked it. Yeah. And went through this whole process. You know, I have shirts now. I can, and so I'm continuously pushing it out there because it's a positive message.

I mean, even if you think that it's, it was, it should be want better, do better, or act better, or whenever it's like, not just easy for me, want better to be better. It flows off my tongue. I'm going to continue with this. And I'm going to continue to braid it because it's a simple reminder that as I'm trying to make a decision, is this a decision that's going to, you know, I want better in my life. Is this a decision that's going to make me be better at the whatever it is I'm trying to be better on? Am I trying, you know, if I want, if I want to be a better spouse, I need to be a better husband.

I mean, it's that kind of mentality. And we can put it in just about any activity we have on a daily basis that we're trying to improve. If I want to have better children, I need to be a better parent. You know, we have to throw it back at ourselves because we are the only person that we can control. Everyone else just reacts off our energy and our actions, right? You know, you know what I like about it versus do better is to me, want better be better speaks to taking ownership yes want better do better feels like outside forces have an influence right okay yeah like that i personally want better be better speaks more to me

than want better do better because you know i could say well i couldn't do better today because you know whatever this thing happened to me the the you know i was busy at work and i was stressed and i had to make a bunch of decisions i couldn't do better it's like nah you can still be a better husband, better spouse, better parent, better coach, mentor, whatever the thing is. Right. You can still be a better version of that regardless if you take ownership for it. I love it, man. I immediately, you know, it immediately clicked for me.

Nice. And think it's wonderful. I hope you keep pushing that brand. I love that, you know, there's somebody else in the insurance industry, you know, kind of speaking, you know, positive. engaging, thoughtful, deep messages back into our community because I do think that for a very long time, and it's changing. Our industry is changing for the better. I love it. Right. But for a very long time. And you know, because you've been around for so long too, you know, just like me. I mean, this is my 18th year in the industry. When I first started, no one talked to each other.

No one communicated with each other. No one shared anything. Right. Like now it's, we have this more open communal feel to our industry. I think it's wonderful. There's a lot of fresh voices, new voices of all different ages, not necessarily age-based, but just fresh new voices coming in, sharing positive messages as a whole. And I just think as much as we can support each other, continue to drive forward. Our industry will continue to be a wonderful place to work and engage and for people to grow. And I think it's tremendous. So I know you just named all the places, but where should people connect with you? They want to learn. They want to connect. They want to get to know you better. Where would you send them? We'll have everything linked up in the

show notes. Obviously, you can always go direct, but like, we'll have everything linked up in the show notes, whether you're listening on YouTube or whatever podcast player you're listening to. We'll have everything linked up, but where's the spots? So I think the, if you just want to see content, the best places go to want better be better on TikTok. Just all one word, obviously, just want better be better. If you're looking to contact me, you can, Michigan Insurance Group is the website. My personal information is on there. Donald Champine on Facebook. You can find me. Donald Champine.com. You can find some blogs that I've written.

And, you know, there's a way to connect with me. I, you know, I do trainings with small businesses. I do trainings with insurance agencies. You know, there are talks that I get involved with are outside of our industry that are really just how to be a better person. So I'm trying to continuously find ways to push that content out. But those are our main places that you can find me. And I'm going to continue to try and grow that because it's kind of a,

it's a new thought process for me of how to, do I use this brand to have the greatest impact? And I don't have it figured out. So the framework is going to definitely evolve over time. And hopefully the content will continue to improve. I mean, the videos, I don't know. They're maybe a little bit wonky. And the sound might not be great. But that wasn't the point. I wasn't trying to have this perfect message when I was trying to have is a real conversation with myself that I thought I could share with others. Well, I love it. I think it's a wonderful thing. I'm glad we had a chance to talk, even though I think I spent the first 20 minutes talking.

I wanted to hear from you as well, so it's worked out. I could, but I love it. I look forward to the next time you can come on the show and just appreciate everything you're doing, bud. Absolutely. Thank you for having me here. And I know we'll talk again. Don't forget to get that book, I told you, the comfort crisis.

Yes, no, I definitely will. It's a good one. You're going to love it. I'm going to show boo. There's twice as many deals by this time next week. Sound impossible, it's not. With the one-call closed system, you'll stop chasing. leads and start closing deals in one call.

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