Finding Peak w/ Ryan Hanley - Reclaiming Masculinity: A Journey of Self-Mastery | Nick Koumalatsos
Episode Date: June 13, 2025Spartan philosophy, built in the black-ops lab of business: https://www.findingpeak.comFinding Peak podcast: https://linktr.ee/ryan_hanleyRyan Hanley and Nick Koumalatsos explore the challenges men fa...ce in modern society, particularly around identity, mental health, and the transition from military to civilian life.Join our community of fearless leaders in search of unreasonable outcomes...Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.comWatch on YouTube: https://link.ryanhanley.com/youtubeNick KoumalatsosWebsite: https://nickkoumalatsos.com/Instagram: https://www.instagram.com/nickkoumalatsos/They discuss the importance of self-mastery, the impact of trauma, and the need for men to take ownership of their happiness and decisions.The dialogue emphasizes the significance of hard work, delayed gratification, and the necessity of confronting societal norms that undermine traditional masculinity.Ultimately, the conversation serves as a call to action for men to embrace their roles as leaders and protectors in their families and communities.Recommended Tools for GrowthOpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opusRiverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riversideShortform - The World's Best Book Summaries: https://link.ryanhanley.com/shortformTaplio • Grow Your Personal Brand On LinkedIn: https://link.ryanhanley.com/taplioKit: Email-First Operating System for Creators (formerly ConvertKit): https://link.ryanhanley.com/kit--Recommended Tools for GrowthOpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opusRiverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riversideWhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflowCaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsappGoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevelPerspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective--Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Your wife, your family, your friends are not going to respect you until you can master yourself until you've installed self-discipline.
Self-mastery is number one.
You can't lead your family until you can lead yourself.
There's not going to take you seriously.
But through example of yourself, then you can turn around and lead your family.
So then phase two is leading your family, rebuilding the relationship with your wife, whether there's resentment, whatever it may be, you know, and then kind of going from that to your finances.
I'm like, well, Nick, I could work on my finances now.
Well, no, because you don't have to.
the discipline to put the cookie down, you're not going to be able to have the discipline to save
and invest and make smart choices with your money.
Dude, incredibly excited to have you on the show.
I think your story is incredible.
And really, what you're doing to help people, especially I think, you know, men in particular,
although I think your story resonates regardless.
You know, I'd love for you to dig.
And we don't have to do the full download because I really want to get into some kind of,
I want to talk about some topics that I think are really relevant.
but just like the backstory a little bit
and kind of how you got to the book.
That's because the topics in your book
are where I want to spend time
because I personally and very selfishly
have some questions for my own life
as well as I know a lot of people who listen to show
are dealing with some of the things that you address
and I want to give them some tactile takeaway.
So give us that a little bit of the tour
on how you got to the topics
that ultimately became your book.
Yeah.
And before that, I want to kind of hit on what you said before we started recording was like these men are white knuckling through their life.
And man, that's what, and it's funny, I've used that term myself on podcast and with talking to guys.
And it breaks my heart to watch guys.
And they are.
Like, good dudes are just holding on for dear life, trying to keep things together with their families, their life themselves.
And they're just white knuckling through life.
And it doesn't have to be that way.
but yeah the book obviously it originated through my own story of leaving special operations
I left I left into that I left Marine Special Operations command in 2012 after 12 years and
thought I had it all figured out thought I had me figured out and it was like this was the
culmination of like the next thing that was just going to be freaking amazing right and it was
it was anything, I mean, I guess it was to some extent, but it was really anything.
It was a colossal, just really meltdown of life.
And it seemed like every time I turned around, it just got worse once I left.
So that's where it started.
It started the story of me transitioning from the military.
And then where it went was I, a couple years later, I started working with a nonprofit
that called Gallant Few helping, while I was helping veterans, I was helping guys in my unit,
doing some networking, going on some trips, because they were transitioning out to, because,
you know, in 2012, things drastically shifted in the global war on terror.
So a lot of guys that were really active in that fight started to kind of cycle out.
Deployment started to slow down.
Politically, things started to shift and change.
And so guys kind of started cycling out of, out of the military and especially specialized.
operations. And so they started come to me and I was already contracting. I had done really well
networking. So all the business professional side appeared to look like it was going really well.
Meanwhile, my life was falling apart on the inside. But so I started working with these guys trying to
network them and get them jobs and this and that based off what I've done. And I met a guy named
Carl Munger who was the executive director of Gallant Few. And he goes, hey man, and I was doing
this on my own dime. We were pulling money together. I was just figuring it out. And he goes, hey,
what you're doing is, is, is, is, is nonprofit work, you know, veteran service, veteran service work.
You need to get organized so that you can scale this and help more veterans. So that's what we did.
We created an, you know, a project called the Raider Project, and me and a teammate kind of
worked with, uh, help guys transition. So it turned into the excommunicated warriors, or actually
the seven stages of transition portion of it. Um, um,
really became a keynote, was actually a keynote that I was giving. And it was a thing that I had seen in
guys that it was this cycle of these stages that these guys go through. And the ones that are successful
make it all the way through the seven stage, right? And then there's a lot of guys,
unfortunately, that don't make it through. They get kind of stuck in stage five, that sink or swim
area, and they kind of sink. Or they just build a house. And as my good friend, Kirkweiser says,
they just build a house in that misery and they just, you know, they pitch a tent there and then
they start reinforcing the walls and they just stay in that area. And so it became a keynote.
But as I was traveling around talking with veterans and giving these, giving this story,
I started to realize that it wasn't really a veteran issue. It was a human being issue. It was an
issue of identity. It was an issue of being afraid to turn the page. And so guys would get, you know,
Guys and women, you know, it was crazy.
Sports athletes, and I wrote that in the book.
You know, you take the kid who's played like Little League football since he was four years old, Peebee football, and he played middle school, you know, elementary, middle school, high school, college, gets drafted for the NFL or pros or semi-pros or whatever, and he's 23 years old and blows his knee out, knee out.
This guy doesn't know anything other than being a guy.
a footballer and now he can't do that thing at anymore he can't be that he can't be that thing anymore
at the ripe old age of 23 i mean how do you think that plays out it plays out really negatively
because that's all that that person knows it's and then law enforcement uh fire service any first
responders medical community and you know it's even crazier stay-at-home moms career stay-at-home
moms they they dedicate 20 plus years to raising kids
And then what do we do when we grow up and we turn 18, 20 years old?
We bail with little to no thank you.
You know what I mean?
It's just like, you get a hug at graduation and they're gone.
Yeah, it's the most, it's the most unfulfilling job ever, right?
So this woman dedicates her life to, you know, raising her kids.
Honorably so, right?
My hat's off to those women out there that do that.
But then it's done.
And it becomes part of their identity as well.
And then they have the whole empty, like what, like, I,
I've just dedicated two decades to this and now they don't need me anymore, which they do in different capacities.
But nonetheless, that's part of their identity.
And so women would read this story or hear the keynote and just resonate heavily with it.
Everyone across the board.
And that's when I started to realize, I'm like, oh, this is not a veteran issue.
This is just a human being life thing.
This is just something that happens.
we have different stages and chapters of our life
and sometimes we get stuck in one thinking that
that might be the best chapter of our life.
So instead of turning the page and start writing the next chapter,
we kind of just get stuck
and we spin our wheels in this thing
without actually having the courage
to start writing the next one.
And what's sad is,
the next one might be the very best chapter of your life
and you're waiting to start it.
Yeah.
You know, and I think it goes,
you don't have to hit,
as you described again with stay-at-home moms,
and you don't necessarily have to hit pros
or be in the military, whatever.
You know, I felt this even, you know,
I played college baseball.
That, you know, baseball, football was most of my identity,
and then I got hurt playing football my senior year
and I was lucky to transition to baseball
and able to make a college team.
But sports were always my thing, right?
Like, it was, I wasn't, unfortunately,
I wasn't fast enough to make it anywhere sports-wise
or probably talented enough.
But good enough to get to college, right?
But it was always my identity.
It was always what I cared about.
So you were.
I picked my major based on the, you know,
my, you know, its ability to facilitate me, you know,
practicing and all this different stuff.
and then all of a sudden you graduate from, and it's over.
And you're just like, okay, who the hell am I now, right?
And there's like micro moments of this,
and then there's these big, huge moments that happen.
And the reason that I brought up, you know,
kind of before we went live,
the idea of white knuckling is, you know,
I think even in my own life the last few years,
and I've shared a little bit on the show in the past,
like I've had some events that have kind of shaken,
You know, my, you know, I thought like, hey, like, I read, word worker, keep myself fit,
healthy, like, try to be a good person, like, believe in God, have a very strong relationship
with, with Creator God, you know, I'm a Christian, raised Catholic.
And, you know, I was like, man, I, for the most part, I, I'm doing good, you know what I mean?
Like, as I explained, I came from a town of 900 and kind of, I remember at 12 looking around
that town going, I got to get the fuck out of here.
Like, like, every male role model is either an alcoholic or a drug addict or a criminal.
And, like, it just was going nowhere.
And I was like, man, I pulled myself out of that.
Like, look, first, first member of my entire family to go to college, all this stuff, like, oh, I'm doing great.
And then, you know, here I am in my early 40s.
And I'm looking around.
And I'm like, wow, I'm kind of like, fuck this up.
Like, I'm not, I'm not like in a great spot here mentally.
And even though, and this is where I want to, this is, this is where this is where this question is
you said something that like that really hit me i was able to maintain the appearance that everything
was great that i was doing great that i was fine that you know we're i'm good but behind the scenes
it literally felt like i was holding on for dear life like at any given moment i could take a step
off the path and just fall into the abyss and you know a year out of that scenario i feel
very good today. I feel like I'm working my way back, but I'm certainly not all the way back.
But I know so many people, particularly men, but so many people, women too, that just, this is
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Sod that they put out that like, hey, I'm good.
You know, you don't have to ask how I'm doing.
Like, I'm all right.
Like, you know, I don't need your charity or whatever.
But behind the scenes, they're masking it with drinking or, you know, they're cheating on
their spouse or doing stuff that is really self-destructive.
and like how do you work with that?
Like how do we start to break that down?
Like where do you go from there?
Like taking that situation of you have this appearance,
but you're behind the scenes,
you're holding on for dear life,
or at least it feels that way.
Like when you're talking to a guy,
whether it's a former team member
or someone from the military, etc.,
how do you start to break that down
and help that person start to crack this problem open?
It just feels like so many people today
are struggling with this.
First, it really comes down to do they want to fix it?
Like, if at the end of the day, Ryan, if someone doesn't want change, there's nothing you can do about it.
Like, it breaks my heart, but like, and then I'll take it to the next level.
You know, first they need to want the change.
Two, they have to be willing to do the work to get the result.
There's a lot of people my wife and I talk to about this.
a lot of times. There's a lot of people out there that want the result, but not, don't want to
commit to the work that has to get it done. So you have to have both. You have to have the courage
to be able to want to change and you have to have the commitment to do the work in order to
change, right? For instance, you, you kind of brought some things up. Things like anxiety,
depression, anything that you're feeling like that, those are subconscious cues that's something
in your life is a miss, that you're not living congruently with the things that matter most to you in
your life. So if you are white knuckling through life and you feel like this way, then these are the
things that are like, hey, knock, knock, there's something wrong that you need to address. So instead
of addressing it, what do we do? We turn to coping mechanisms and you already, you already did it.
other women, drugs, alcohol, you know, the nightly half bottle of wine or, you know,
six pack of beer or pornography or whatever it is that's going to give you the dopamine
hit that you need to make yourself feel good for a momentary time.
Here's the problem with that.
It is a black hole that you will never fill.
You can no amount of, no amount of pornography, no amount of chasing women, no amount of
affairs, no matter of gambling, no matter of drugs, alcohol, it doesn't matter what it is.
You will never satiate that portion of your appetite.
Like that's never, oh, if I can, I just need this thing to take the edge off.
And then tomorrow it's again.
And then the next day.
And it's never going to get better.
You're never going to fill that void.
It's an abyss.
Yeah.
Dude, not to interrupt you, but I'll tell you, one of the things that caught me really
off guard, right?
When I was going through my kind of darkest moments a few years ago was,
like I think the first thing I started doing was, you know, I've always had a few drinks or whatever.
Alcoholism runs in my family, so I've always had to be very careful with that.
But seemingly, you know, I've been able to break that.
It's never caused a problem in my life.
And I've always kind of been like a few drinks on a weekend or, you know, you go to a barbecue,
whatever, all good.
The first thing that happened was I started having a beer or two or a drink or two a day, right?
To the first COVID.
And then I, you know, kind of kicked.
in, hey man, that's not good. I know that's not good for me. You know, I've spent a lot of time in
fitness. Just one though, Ryan. It's just one. Hey, it's just one. Hey, it's just one. Hey, it's just one.
No big deal. Okay. So I cut that back. Right. And then I was like, well, you know,
smoking pot's not as bad for you. I'll just take a couple rips off a joint or having
edible, right? Right. And then, so I did that for a while. And I was like, well, I feel like
shit every morning. My brain doesn't work as well when I wake up. So not that I'm against it.
You know, no, I'm no, hey, teach their own. It's all good. But I found for me that, okay. So then I
cut data. And it was like, I literally, because I wasn't solving, as you said, solving the
actual problem, then all of a sudden, you know, now I'm betting on football games. And I was like,
no, that doesn't work. Then I'm buying random shit that I don't need. It's like you're just
cycle through all these things. And I was shocked at how, like, I always found like the next
little, like you said,
dopamine hit and
because I wasn't solving
the problem. Like, okay, I'm not drinking every night
anymore, but, you know,
I'm buying... And you validate, your
brain validates the excuse, right?
Yeah, she had, I'm buying random
t-shirts on fucking Instagram at
1145 at night while I'm
binging Netflix. You know what I mean?
Like, what are you doing?
And what that is is that's a, that's an
amygdala hijack, right?
Yeah. And I take that back over to
the simplest thing, like think about it at school, you have a paper due on, you have a paper due on Friday, when do you write the paper? You know, most people are like the last minute, Friday morning, Thursday night, you know what I mean? The last minute. And what the reason for that is is your brain is like, that's hard. So when your brain's saying, hey, this is the actual, like, you start identifying the issue or maybe subconsciously you don't even know. But your brain's like, don't do that because that's going to cause pain and hurt.
That's going to be hard.
So instead, go watch Netflix, go back, go clean out your car, go vacuum.
And you can take this down to the most simplest task.
And it's every single time your brain, you know, just kicks in ADHD mode.
And it's like, oh, I got to go do this thing over here.
I got to do this.
Or why don't you just go do this and avoid that discomfort?
But the problem is this.
This is what's, this is where the, the trick fuck is.
if you're listening or you yourself,
if you think about the thing that you're most proud of in your life,
the most, the biggest accomplishment you have in your life.
And it could be a lot, it could be several.
It could be, you know, doing a fitness show, running a marathon,
doing the Spartan race, building a business, you know,
making a success here, raising your kids.
I don't know, whatever it is for you.
Never.
never is this something that was given to you or came easily so if the things in our life are the
absolute like the things that we're most proud of in our life are the where the absolute most
difficult to achieve the required the most hard work the most sacrifice um why don't we choose that
every day yeah we choose the the sacrifice why don't we choose hard why don't we choose the things that
that are difficult that we potentially could fail.
If those are the things that we're most proud of in our life,
why are we choosing easy over hard?
If the hard things is what gives us the most satisfaction in our life.
You know, I had this moment.
It was about, you know,
I've probably a little more than a year ago sitting there,
wallowing by myself.
I'm sorry for yourself.
Yeah, just, you know, because I'm...
We all do it.
Right, yeah.
And, you know, so like,
And it's particularly, what's interesting is that, like, it was this weird diet, you know,
as I'm working through all this stuff and, you know, I didn't have my kids that night.
Like I said, I'm divorced.
And, you know, I'm sitting there.
And I was like, instead of optimizing for like, let me numb something right now, I know what makes
me feel the best, which is working out, eating the right foods.
I love being creative writing, et cetera, all these different things.
I run a business.
like why don't I just optimize for those fucking things like those make me feel good too right you know
I mean like big sale you know putting a new product out for the company you know whatever the thing is
like those make me hitting publish on a post that I'm very proud of like those things make me feel
really why don't I just optimize for those and you know kind of started slowly working out uh working
myself out of it, but that is not, like we don't, for whatever reason, like that, that is like a
tough thought for a lot of people, right? They're like, like, it feels, is it because it takes
longer? Like the, is that literally what it is. It's just the time frame to feeling good. Delaying
gratification. Delaying gratification. Every single thing, all of these things that you're,
you're proud of, all required delayed gratification. So like, then we can talk about, like,
If you really want to get into it, it's like, okay, then what do I do?
Yes.
Like, this is where I'm sitting and white knuckling.
You have to take ownership of where you're at, like extreme ownership.
One, your happiness is yours.
Your spouse doesn't make you happy.
Your kids don't make you happy.
Your job doesn't make you happy.
Happiness comes from internal.
Like, that's your decision to be happy or not.
What's around you and your circumstances, like, you can disagree all you want.
But the reality is, like, it's a choice.
Yeah.
It's a choice to be great.
that you have there's a lot to be grateful for it even the people somebody that has a
really really bad has a lot to be grateful for the fact that you were just one in one and one
and what one trillion or whatever five trillion to be on this planet to exist like that's that's a
gift right the we live in it we live in on earth that has infinite possibilities and and opportunities
if you so choose if you believe that they're there which they are there but you have to believe that
they're there. So one is like you have to take extreme ownership of your life and where you're at.
Like that's just that's just it. And then this other thing that that things are supposed to be a certain
way. Like we have this society that that that almost dictates like well things you know,
and we create these stories in our head that like no I'm supposed to be this way and my life
supposed to work out and we have this grand plan. Um, which is all bullshit.
You know, if you go to school, go through grade 1 through 12, go to college, get a degree, you know, get a job, and then get married, have 2.1.5 to 2.5 kids, the house and the white picket fence, pay the mortgage the car, blah, blah, blah, and live happily ever after. That's somebody else's fabricated life.
Yeah. It is. And we fall into this trap thinking that I have to do it. And then when somebody wants to change, they're like, well, I can't because I have this mortgage and have these cars and have these bills. I'm like,
Who says you have to have all of that?
It's a facade.
You're making a choice to live the way that you want to do.
And if you're not happy,
well, you have the power to make that change in your life.
You're like, I can't.
I can't change my job.
I've dedicated 15 years to this profession.
So you're miserable.
Change it.
Who cares?
Well, then the money,
downgrade your life.
Yeah.
I'm all for making money.
Like I make a lot of money.
and I think people should make a lot of money.
I come from nothing.
But I've also done it in a very hard,
like, I've had,
I've done it in a very hard way a lot of the times
where I didn't need to.
I was my own worst enemy.
Yeah, could you break that down a little bit?
I'm interested in what you mean by that.
So like,
uh,
basically I came from the world that,
and this is one of my limiting beliefs that I had,
um,
that I could achieve success.
I come from nothing,
grew up in you know like trailer trailers and sectioned housing and just poor man we were poor no dad in the house
you know abusive step bother for six years until that blew up you know um one night so like literally come from
nothing you know and then i i built everything myself i mean i can't say i built myself i've had
amazing teammates like nothing no one's ever self-made i've had amazing mentors because i have
forward and I've done the work both externally and internally. The path has been laid with amazing
people in my life that will accelerate what I'm doing, right? And that continues to happen. But I believed
that I had it in me to be successful. But here's the toxic trait or the limiting belief.
I believe that I had to work 10 times harder than you, Ryan, to get the same success as you.
I know I could be successful, but I just, the universe dealt me a different hand and I had to work.
For me to achieve the same level of success, I had to work 10 times harder than you.
Success comes easy to you, but for me, the universe was going to make me work for it.
So what happened?
I manifested my own reality.
I manifested my hardship.
It was 10 times harder.
Everything was because I was thinking that way.
Can you give me an example?
I think that's a wonderful, wonderful.
wonderful from an insightful purpose, not so much from that.
You had to deal with that.
But like, can you break that down a little bit?
It's the concept of like, basically like if you want something done right, you got to do it yourself.
No one can do it better than I can.
So if I've got to, I've got to be the one at 5-8, 5, you know, 4.30 in the morning to 12 p.m.
Like I, no one, I got to outwork everyone.
It's just, I've got to outwork you.
So everything has to be done.
by me.
And then because you're thinking this way, you fall into this weird vein of just,
and it reminds me of, what's the author of having it on my shelf?
Great, great guy.
10x is better than 2x?
Yeah, Dr.
Benjamin Hardy.
Yes, but Dan Sullivan.
Dan Sullivan.
Yeah, yeah, yeah.
in Sullivan's concept.
That's really, that's what, you know, so what changed was this.
And starting in 2018, I started to get my own coaching.
And then really went in 2020 when everything happened, I really started to kind of,
2018 things, that's when things really changed.
And then I just went all in on it.
I just like started to double down on that.
And that's really where I started to kind of level up.
And it wasn't through necessarily hard.
work. It was hard work on myself, but it wasn't like I wasn't trying, I was trying to figure out what,
what is the easiest road? Like what is your zone of genius? What flows? Yeah, what is flowing in the
business? What's working? And at one time, Ryan, I had seven different businesses. Because I was like,
more's more. More businesses, more money, right? Work harder. I have the infrastructure. I got the team.
Let's fucking go. But I was, I was exhausted out of
shape like not living good you know everything was work i wasn't prioritizing my own health i wasn't
taken a moment to you know check out and refill my cup and i know that sounds counterproductive but then
you start realizing that you can create systems that literally make money for you and i'm not talking
about like internet schemes and things like that i'm talking about your business you know what i mean
Like you have to scale your business and you have to put the right people in the right seats.
And when you do that and you let go with a vine, that's when you can, you have the clarity to really,
you focus, like you said, you focus on your unique ability.
You focus on your zone of genius and the rest you let go.
And it's amazing what happens when you can do that.
But this is, this is why it's so hard is because it has, it challenges people's ego.
It challenges people's pride.
And then there's self-worth.
Because they're like, well, wait a minute.
if I'm not doing it, if I'm not grinding hard, you know, hustle, hustle, hustle, grinding,
whatever that means, right? And I did all that. I said all that. But it got me nowhere. It got me a 2x.
But I want a 10x. Who doesn't want a 10x? Well, for a 10x, you've got to self-analyze.
You got to see where you're the bottleneck, where you're holding people back.
You said something earlier around identity, right? And I think that this is one of the core pieces.
You said, you know, misery becomes someone's identity.
And I think a lot of people, like, I got a good buddy, incredible athlete when he was younger, smart guy, he's a good dad, but he's fat as fuck.
And I just feel so bad because I'm like, dude, you don't see fat 80-year-olds.
Like, you have this amazing family and you're such a, he's a great dad, he's a good husband, you know what I mean?
like great husband, you know what I mean?
Like just solid human being.
But he is like...
He's not great.
Yeah, yeah.
He's identified as like dad bod.
He's like, oh, I got my dad bought, you know, whatever.
And I'm like, dude, I just, you know, and that has become now his identity.
And like, he sees, you know, some of the stuff that I do and, you know, the different.
And he's just like, ah, that's, you know, that's not me or I don't have time or blah, blah, blah, blah.
All this different.
He makes all the excuses.
And I'm like, bro, you think I have time?
Like, I don't have time to go.
do this stuff. I make the time, right? I make the time. So if you find yourself, if someone's
listening to this and they're, you know, they've, they've put some sort of negative trait or
negative emotion feeling, et cetera, and they've applied that to her identity and they're kind of
living with that. How do we start to break that identity down? Like, how do we start to get past
that? So, so I've learned, I've learned that, um, whoever that guy is, I guarantee that
You scratched the crust off of that surface and there's something pretty deep going on there.
Nobody looks in the mirror and sees a dad bod and goes, fuck yeah.
You know what I mean?
Like, it's just not the reality.
You know, when they're alone, like you can lie to every people, but when you're alone and you're honest with yourself, you don't want that.
You know, you're accepting that because you think that's the, the, the hand that you've been dealt.
But it really is misery.
And I've worked with enough men over the years that when you scratch the surface of this thing, people are in a lot of pain.
And for instance, and a lot of this where this comes from, I just talked about this at one of the retreats.
And we kind of break, this is what in the men's retreats that I do, this is where I break this stuff down is one in three men are physically abused in their life.
One in four men.
and this statistic range true every single time.
If I get enough men in a room and get them to break, you know, drop their, drop their guard.
And to be honest, this stays true.
One in four men are sexually abused.
Blue my mind.
Blue my mind.
I was like, there's no freaking way that can be true.
And over the years, it is, it maintains truthfulness.
One in three men physically abused, one and four men sexually abused.
and that's not something that is macho.
It's not something that people want to talk about.
A men don't want to admit that because it makes them look weak.
You know, it looks, it's a, you know, it makes them feel a certain way, right?
Out of control, they weren't able to protect themselves.
In reality, a lot of it was when they were kids, right?
And it's like, that's a tragedy, right?
You're a kid.
You're supposed to be protected by other men.
And instead, you're being traumatized and taken advantage of.
And that's pretty sick.
But the problem is,
Men carry this this weight, this trauma around with them that they don't deal with for a very, very long period of time.
And this is how it shows up.
It shows up in the self-sabotage.
It shows up in the coping mechanisms.
It's the reason why guys will start a diet and then fall off the diet.
It's the reason why they'll start saving something or have this new idea and then don't follow through.
It is the number one reason that men can't follow.
through on what they say is because they get to a certain level and then they have this this
subconscious idea of themselves and then they falter and until we deal with that thing the root cause
then we're always going to be treating symptoms and how do we treat symptoms kind of going back to
what we were talking about right and until you get down there and you carve that cancer out of
your of your of your life you're always going to have this up and down thing that that you're
never going to be able to fix. Do you think some of this has to do as well with like the,
the feminist movement around toxic masculinity and that this idea of men spending time together,
of being strong, of being a protector, like these ideas are frowned upon. You know what I mean?
You know, I take, I do, I don't fight, but I take, I go to boxing and learning how to, right,
that kind of stuff.
Like, you know, and, you know, people bust my chops and stuff and be like,
oh, you know, what are you going to do?
You're going to fight.
I'm like, no, I don't want to get pitting the head.
You know what I mean?
Like the reason I'm not a football player is because I got three concussions in high school.
However, someone's fucking around and I can throw a decent right hook.
I got a chance of getting out of that situation without the people I care about.
You know what I mean?
Yeah.
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He's at least presenting myself in a way that that aggressor chooses somebody else.
you know what I mean? Like, but people will literally give me shit about it.
And I've been trying to like, that's just their own insecurity showing.
Yeah, you know. And so, so how do you, I guess I have a lot of guys who, you know,
and I talk to a lot of men about this, especially in the last few years with the podcast,
you know, trying to bring these topics up. And as I was dealing with my own stuff, you know,
I mean, this is quasi therapy for me as well. So, you know, just in a very selfish way.
But guys that are, you know, a lot of guys are hesitant to be that like kind of more classic male role of the protector, the builder, the kind of rock of a household.
How do we start to break through this minds?
I feel like it's being torn down a little bit now.
I feel like the world is corrected.
And, you know, the timeline we're on where the bullet missed Trump's face and hit his.
ear seemingly has put us on a timeline. Well, I think that, you know, to kind of go back on like
what started this journey for me five years ago, like I've been in this for since 2000, I got
out in 2012, stopped contracting in 2014. So I've been on this path since 2014. And what really
lit, lit my tires was, was COVID. Because, you know, I felt like John Rambo. Like I got out of
special operations. I had my businesses. I grew my hair out. I'm surfing. I'm skateboarding. I'm
spending time of my family running my businesses. I'm no one. You know, I did media and I did stuff
online, but no one knew my political affiliation, my religious, I didn't talk about that stuff. I was just
like, dude, listen, I dedicated 12 years of my life to this, my youth to this thing. Good, bad, or indifferent.
Doesn't matter. That's what I did. And now it's my time. Now it's, now I'm going to live for me.
And then I had a gym during COVID that got raided by the cops.
And yeah.
So here I am going, how on earth did my gym get raided without a warrant?
Like straight up, cops entering the gym, cars, boom, boom, put the dumbbells down.
That was really a line from a cop, I swear to God.
One of our members is a chef in the area.
was doing curls and the cop came in there.
It was like, put the gun, put the dumbbells down.
And he's like, are you kidding me right now?
And we're in a town of like 2,500 people.
This is before mask.
There wasn't one COVID outbreak.
It was just nothing.
We shut down for a couple weeks and then nobody said anything.
Like there was just no guidance whatsoever.
So I'm like, all right, what is the CDC saying?
All right.
Open doors, check temperatures, limit certain people per square footage.
All right, we'll do all that.
that cool and people were like dude nick i'm losing my mind i got to get back in the gym it's a it's a
mental therapeutic thing you know training for sure like i got to get out of my house and uh so we did
and then a couple weeks later we got raided up all of you know went viral all over fox news
etc i was one of the gyms and uh and i really i just like how did we get here how did this happen
and i started to look at it from you know i kind of put my special operations hat back on i
started looking at from like an asymmetrical, you know, environment. And I was like, oh,
this goes back even longer. Like, you know, and if I want to take over, like, you know, say,
you know, a group of us, Ryan, we're going to, you know, invade Canada and take over,
which probably wouldn't be hard. But, um, we would be, you know, I say this all the time,
will we be worried about the, uh, the children if we had to invade the country and take
over? No. We would, would, would be worried about the women?
No. Will we worry about the elderly? No. Who's our threat if we're going to invade a country?
Military-age males. That's the threat. So if I look at a long-term campaign, how do I remove the threat to taking over a country without firing a shot?
We'll take military-age males, make them distracted, make them decentralized, get them addicted to get them addicted to various of things.
and just completely, um, remove them from the equation.
Well, that's what it's over decades.
That's what's happened.
You can look at, you know, look at the, uh, look at the shows in the 80s, you know,
Al Bundy, the Simpsons, the doof, the doofist dad.
What is, you know, the, the silly man, the silly dad.
And then we just slowly, very slowly eradicated manhood.
But you look at men, and I'm not saying they were perfect.
They were not emotionally intelligent.
They had a lot of trauma.
they had a lot to deal with.
But you look at men prior, you know, 60s and prior,
they had a set of morals and guidelines that they followed.
The family unit was stronger than than ever.
And at that time is when they started to erode the family unit.
And that's when the country started to become weak.
And that's the rise of the federal government.
So you started seeing more federal government power
and the reduction of strength in the family unit.
And why is that?
Men, men.
That's what got here.
We allowed, we allowed somebody else to take control of our family, our community,
our schools, our kids, everything.
And we just sat by and watched it happen.
But since then, I think they showed their hand to it because of what I do in our coaching
community and the guys that I work with, I've definitely seen it.
It was about a year after, obviously there was certain people that were already on board in 2020,
but about a year after, even people that really believed it, the guys that had gotten
you know, had gained 40, 50 pounds, you know, and then stuff started to come out and things started
to start looking a little hokey. And they were like, I think I got duped. I think I got duped. And
it's time for me to kind of, you know, step back into the role that I was meant to be.
And I think there's been a big course correction. Yeah. It was funny. I was talking to my kids
about this because I tried to take, for all the reasons that you just described, you know,
I'm a firm believer that parents have abdicated so much of their responsibility to educating
their children, right?
I mean, obviously, you go to school.
My kids go to Catholic school because I don't trust the public schools in New York State.
But outside of that, right, that's math and letters and that kind of stuff.
But none of the lessons of life that are important that are actually going to materialize
in any way that are going to help them be successful are taught in.
schools. It's just not, right? You learn those things through, through community, either whether it's
sports, you know, I'm obviously a huge believer in sports or, you know, community groups or, you know,
just being around other kids. And it was funny, you know, we were, I was talking to my kids about something.
My older son's 11 and he was explaining a situation at school and, you know, some kid was talking
shit and different stuff. And, you know, he was asking me kind of, not to him personally, but to one of his
friends and he was asking me about the situation and you know obviously you don't want to um i'm not
advocating for violence in in a lot of these situations but i explained him i said dude you know
when i was growing up and you know this is 80s 90s if you said some stupid shit there was a chance
you were going to get hit yeah you know and like there's a consequence to your actions yes and
when that consequence got removed and we started seeing stories about people who were defending themselves
and they were being classified as the criminal or the wrongful actor versus the instigator,
that to me was a very clear sign that something was off.
Because I don't understand a world where you can say something or do something to me,
but then if I react to that, I'm the one who's, you know, respond in a fairly reasonable way.
you know, I'm the one that's actually wrong.
And that was a huge wake-up call for me, you know, watching them kind of grow up in that
question and seeing the way the youth interacts where people essentially feel like they can say
and or do whatever they want and there's zero consequence on the back end unless somehow
that misaligns with the values that have been pushed upon us in this kind of postmodern
and liberal belief system, right?
and you know, you look at what's happening now where we're starting to actually police our streets again.
You can act, you know, we're starting to be able to re-express ourselves through our First Amendment and these different battles that we see being fought.
It does feel like things are are correcting.
But, you know, I still, Ryan, I still do think that there's a cost.
I think that it's not immediate.
It's not like you say you run off of the mouth and you get punched in the mouth.
But you got to look at the, you got to look at the, you got to look at the.
of individual, I think it's delayed.
I don't think that you can, you can, you don't get, you have the freedom of choice,
but you don't have the freedom of consequence.
So you can make a choice and there might mean, there not, there might not be a,
a direct consequence right now, but over your lifetime, like, if you look at the individuals
that do these sort of things and act out, then just run their mouth and, like, if, if,
if I really analyze their life, they're not successful.
they're not making money.
They're not taking care.
They're not a stand-up person.
They're not taking care of really anyone.
They're really selfish.
It's all about how things make them feel personally.
And I think that they do have,
I think it's a negative snowball effect
of what happens to them.
I think that's the reason why that they act out
and they say the things that they do
because life is not happening for them.
So they're angry.
But they become the victim in their story.
story. Yeah. That victim mentality is so incredibly toxic to our success and to our, you know,
I don't love talking about the word happiness. To me, I've always seen happiness as a, as a
derivative of positive action. Yeah, it's a byproduct. Yeah, it's, it's, it's, it's, it's,
it's, it's, you can't, you can't, you can't see happiness. I'm, I'm, I'm, I'm, I'm,
immediately become skeptical. You can seek it. You're just not going to find it. Yeah, yeah,
exactly. Yeah. Anyone who's selling happiness, I am immediately, I am.
immediately become skeptical of because I'm like, you know, that's not how you get there.
You know what I mean?
Like it's purpose, meaning, sense of connection, you know, it's never.
I sell the opposite.
I sell the difficulty.
Yeah.
And through difficulty and through challenge, you will find happiness.
But that's not, that's not, that's not, that's not, that's a byproduct of doing it.
And that goes back to what I was saying, man.
You want to be, you want to be fulfilled.
You got to do hard things.
Yeah.
I want to hit you with a concept and, you know, it might be face value, but let me know.
You know, I've been working through this construct lately or filter.
I like to think about my decision-making structure, how I think about things through different filters.
And, you know, I think one of the keys, one of the major filters that we've missed here, especially through COVID.
I think COVID lit this up like a Christmas tree was this idea that our society had stopped living in reality.
Right.
when you see, you know, men can be women, women can be men, that, you know, all these different constructs, you know, that somehow we should trust, you know, trust the science, even though none of it makes sense or, you know, they're, we're not living in reality.
And I've really started, I've taken this step back and said, what are, what are the actual receipts from these actions?
If you can show me a receipt that produces positive long-term results from this action, I'm a,
into anything, right? It's why, though technically I'm probably considered a conservative based on
where my views are. That's not the way I've been my whole life. And it's certainly, I have no problem
going anywhere on a political or spectrum if there's a receipt behind it that shows me
long-term success, right? One, does that play for you? Do you think that's a filter that works? And
how do you, how do we start to manifest this more in our lives? Like, so many people just take shit at
face value and I'm like, why, like, why do you do that? Well, you know, this is what I've always done.
And I'm like, are you getting anything from that? Like, and then there's nothing behind me. I like the
idea of, you know, you talk about the whole society thing and like, we don't know what reality is.
Remove yourself from, from society and reality for a moment. Go out in the middle of the woods.
Disconnect from your phone. How do you feel? You know, if I take some, if I take you, right,
and we go somewhere out in the mountains and there's no phone, there's no society, there's nothing,
we're just living, doing things on an adventure.
How do you feel then?
I feel fucking amazing.
So then is it all this other, is it, is it you or is it this other stuff?
Are we allowing, what, what input are we allowing to, to effect our perception or our mood?
So I think the biggest thing, and that's kind of what I, that's kind of, that's kind of,
going back to the beginning of this thing is like we are no longer majority of people are not the
captain of their own ship or the CEO of their own life and i think that's the biggest thing it comes down to
is like you need to you are in charge of your life all of it you're not a victim no one hand you a
raw deal and even if they did so what so what bad shit happens to a lot of people bad shit happens
to me it's okay it's all right how do you how do you combat this when you're
constantly being bludgeoned with, let us take care of you.
Essentially the message for, I'd say, up until, you know, maybe a year or two post-COVID,
when people really started to wake up to some of the shit that's been shoved down
their throat, for so long it was, you know, we'll take care of you, we'll make sure.
Why would you want somebody else to?
Yeah, I don't.
But it's seemingly a lot of people, maybe it's not even what they actually want,
but they're willing to accept that narrative versus.
standing out or or being different or putting their phone down.
A great book by and unfortunately I hate to believe these statistics,
but I hate that it's just true for, you know,
century after century, it's true.
Pauline Hill's book Outwitting the Devil.
You ever read that or listen to it?
I have, yeah.
Highly recommend the audio book.
It will like, it will blow your brain up.
It was written well over 100 years ago and it was finally released once,
he died his wife died and then they released it um and she wouldn't let him release it because she said
that basically the government would kill him the the church would kill him you know billionaires would
kill him um so he they wouldn't they wouldn't release it until he died and then she never
released it so it was the foundation that released it afterwards it highly highly suggest reading the
audiobook but it talks about control and it talks about how basically 98% are going to think like
this
like what you're saying.
And there's 2% of the people
that are going to think for themselves.
And that's, unfortunately, that's a reality.
And you have to choose,
the individual has to make the decision.
Are they going to think for themselves
and be the CEO of their own life?
Or are they going to fall into the herd of everybody else
and just consume?
And be told exactly how to think, what to believe.
You know, it's wild.
Have a, one of my audience members
made this.
I show it on the show every once in a while.
GNF, the letters, maybe in video, it looks better that way.
Stans for give no fucks.
And it came out of a couple years ago.
I was kind of diagnosing my own life, right?
Like when were the moments when I was the most successful,
when things were really driving forward,
and when were the moments where I felt stalled?
And there was one core thing that I kept coming back to
was the idea that you that you just shared.
When I was operating based on my own belief structure,
regardless of how it impacted status,
how it impacted, you know, relationships.
And I don't mean that like in a, you know,
obviously there are certain relationships you want to nurture, etc.
But when I was operating as my own individual,
making my own decisions as the way I saw the world
was when I saw the most progress in myself.
And in the moments where I advocated that responsibility
to what I was being.
told on social media or by the news or what I felt was expected of a person in the position
that I was currently in in that moment, that is when I saw the most stagnation, the most
unhappiness and my mind's willingness to drop back into these negative toxic traits.
And I kind of dedicated to show since that moment to talking to people like yourselves
and trying to draw out ideas on thinking for yourself.
Like that one concept, if you can just kind of nail yourself to this idea where you're making the decision based on what you need in your life and not what your neighbor's going to think or your mom's going to think or your friend, shit, what happens is insane.
And you can't guess it.
It tends to be very serendipitous.
But it is hard.
But it comes with purpose and meaning and fulfillment that you just literally.
you can't, it's, you know, I've explained the sensation and kind of, it's like sex, right?
Like, you can hear about it, but until you experience it, you have no fucking clue.
That's right.
And then, you know, and you wake up one day and you're like, oh my God, I'm like my own person.
Right.
This is pretty incredible.
Like, I have my own views and I have reasons for those views and they guide the decisions I make.
And you don't have to like them, but if you do, come on along.
and that to me is just one of these ideas that it seems like is being purposefully.
Now, thank God for people like Jordan Peterson and others who really come out and try to make
some of these things mainstream.
Like, I love his concept and try to live by this idea of be a monster, but know how to control
it.
Like, you're not a good person if you're weak and good because you have to be good or kind.
But if you are...
It's the old warrior thing.
You know, it's better to be a war.
warrior in the garden and then a gardener at war you know yeah it's it's the it's the balance
men men need to have the capability of violence really it and it's like you go into boxing
like you people can make like why like you default in a in a dangerous situation you default to
the lowest level of your training and if you have zero training you default to zero yeah
and now you are a victim yeah it was funny man I had a buddy that you know I was coaching and a
bunch of my coaching buddies and friends with the, you know, around the teams or, you know,
I had posted like a story on Instagram or something just to me hitting the bags with like
a quote behind it or whatever. It's more like keeping myself motivated than it, I'm not like
trying to become a boxing influencer or any of that. Trust me, all the boxing guys on
Instagram love to tell me how they would knock me out based on the way I throw punches. So I'm not,
you know, I get that I'm not good. However, I was sitting there and my buddy, you know,
they're kind of busts my chops. We're having a good time. And one of my guys, and one of my guys goes,
you know, honestly, like, why do you do that?
I go, bro, I have two kids.
If someone comes knocking at my door at 2 a.m.,
I'm going to grab my shotgun,
I'm going to grab my hunting knife,
and I'm going to, my job is to make sure
those two little humans make it out of that situation.
That's my fucking job.
Like, you know, like, how am I going to do that
if I have no way of protecting myself
and no even basic martial skills?
Basic. I mean, and mine are very basic.
And literally, they looked at each other,
and they all went silent.
And I was like, that's why I do it, man.
Like, I hope that day never happens.
But if it does, I want that to be just as bad a day
for the guy knocking on my door as it is for me that he knocked.
And I just hope more men embrace that idea.
And I think they can do that by getting involved
with individuals like yourself and falling into their world.
So, you know, as a way to kind of wrap up our conversation,
and I appreciate the hell out of you, man.
Like, how do people get deeper into,
besides the book, you know, and guys, we'll have, you know, wherever Nick points us,
I'm going to have it linked up in the show notes, whether you're watching on YouTube or,
or listen in the pockets, just scroll down.
Where can they go to get deeper into your world and start following along with what you teach
and how you talk about these other topics?
Yeah, so, you know, it's funny you say that about the book, because that's really where it came from.
Like, the book started and the Oggi happened.
And that's really our community.
And we have kind of these four phases is master yourself.
and that's like in all areas, mentality,
dealing with your shit, physically,
your nutrition.
Because the reality,
your wife, your family,
your friends are not going to respect you
until you can master yourself
until you install self-discipline, right?
Your self-mastery is number one.
You can't lead your family
until you can lead yourself.
It's not going to take you, you know, seriously.
But through example of yourself,
then you can turn around and lead your family.
So then phase two is,
leading your family, rebuilding the relationship with your wife, whether there's resentment,
whatever it may be, you know, and then kind of going from that to your finances, right? And like,
well, Nick, I could work on my finances now. Well, no, because you don't have the discipline to put
the cookie down. You're not going to be able to have the discipline to save and invest and,
et cetera, and make smart choices with your money, right? Like this, this is all faceted. And then also,
if your family's not on board, if your wife's not on board with investing and saving and the way you
spend money as a family, then that's just going to create more strife in your family. So there's a
reason why it's phase three. And then phase four is that is like really like leadership. Like what does
that dynasty look like? What is the legacy? What kind of leader are you going to be? And at once you've
mastered yourself, you've got your family rock solid. You've you've locked down your finances and building
generational wealth. What is the fourth phase? What does that look like? You know, what comes next.
And that's kind of what we do. And then we and then we, you know, we coached through people through that.
I mean, we've made, we've changed so many people's lives.
Guys, I just got to text the other day from one of our guys who's down in Disney World
and with his, with his mom and his kid.
And he's like, dude, you know, before you guys, I literally could not fit in a roller coaster.
Now I'm running around like crazy playing with my kids.
He's like, thank you for this opportunity.
You know, he would have been dead.
The reality is he would have been dead.
He was well over 300 pounds.
His dad died at like 47 of a coronary, basically coronary disease.
and he's thriving man he's going to live you know several several more decades because of this
and because of that he has you know and this is not just him this is so many different people
we have guys to he's he's got a promotion he's making like three times what he was when he was
300 pounds because it changes everything and so that's what we do in the agogis is that so
you can get the book and then you can look into the agogi and kind of go from there but yeah
Nick, I appreciate you, man.
Keep pushing, dude.
I love your YouTube channel.
I love the shit that you're doing.
This is so incredibly important,
not just to men kind of our age and where we are,
but to the next generation of men and women
and leaders that are coming up behind us.
Like, these are the people
who are going to be taking care of the world
that we leave them.
So it falls on us to continue sharing these messages.
And I think you're just completely dialed in, bro.
And I appreciate you for your time today.
Thank you, Ryan.
Let's go.
Yeah, make a look.
Make it look.
Make it look easy.
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Game in a game for me.
I never switched to no changing me.
The only thing changing this.
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From all of us at Believe, have a Merry Christmas, everyone, and a happy holiday.
