Fore Play - Fore Play Tell All & A.M.A.

Episode Date: July 20, 2023

Riggs and producers Brendan and Alex answer questions and talk everything behind the scenes of Fore Play. What’s the full Lurch & Dan story? How’d the TaylorMade deal come about? Is Fore Play its ...own business? How do contracts work? What travel series destinations are in the queue? How many people work for Fore Play? What does the future hold?You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/foreplaypod

Transcript
Discussion (0)
Starting point is 00:00:00 Hey, 4Play listeners, you can find us every Tuesday and Thursday on Apple Podcast, Spotify, or YouTube. Prime members can listen ad-free on Amazon Music. Oh, Rick! What's up, my brother? I got a buddy who struggles with that shot. A lot. His name's Frankie Borrelli. So the guys actually gave him a nickname of Butter Nives because he always knives to cross the green.
Starting point is 00:00:24 Broads 100. Now you've got to break 90. We appreciate what you guys do for golf. It's been really cool. Thank you. You're making it cool. I was like, hey, Phil, you only fucking $29.99. And he grabs 100.
Starting point is 00:00:34 He's like, yeah, I won $90,000 a piece yesterday. He goes, take 100 and go fuck yourself. What? What are you that different? It's ain't a hobby. Foreplay presented by Barstool Sports. This would be a very fun show. It's to be a very different show.
Starting point is 00:00:49 We've got the boys. We got our two producers, editors that really run all the behind-the-scenes stuff. We talk about a shit ton on this show as we should. We got Brendan Jones and Alex Bush. Welcome to show, boys. Thank you. Thank you. I feel like this is one of the first times that we're like on screen.
Starting point is 00:01:05 A lot of times are like the voice of God. You're a big time voice of God, guys. We're you chime in. We're in the background of a shot. And a lot of times, yeah, when Bush chimes into it's like delayed because you have to turn mute off. Yep. So we're like, Bush, what do you think about that? And it's like, yeah, I agree with that.
Starting point is 00:01:19 So we do that all the time. This will be a fun show. We're going to do. So I put it out on social. We put it out on social that we got a bunch of, it's basically like an AMA. Ask me anything. Ask us anything situation. and we got I looked I have 27 questions already
Starting point is 00:01:32 we'll probably get through like five of them from the gallery action but the genesis of this I had this idea a couple months ago where I thought it'd be really cool because we mentioned you guys talked about you guys and Barstool 4 played the whole deal
Starting point is 00:01:45 so it's an interesting operation media company on that like half of the content half of the excitement for the fans is following along that's why Barster Radio was so awesome that's why I sort of like Rob Derdak's Fantasy Factory idea that Dave had was so awesome stool scenes. People like to see what goes on.
Starting point is 00:02:02 So we got a bunch of questions about the business of foreplay, the behind the scenes of forwardplay, Lurch and Dan, traveling, video times, editing, everything that we're going to get to. And we got one guy that asked about if all, if gravity just didn't exist on Earth, would we all just fall
Starting point is 00:02:17 off of Earth? Oh, I think we need Frankie for that. Float around. So yeah, this would be a little bit of everything. And then the other genesis of this is that Frankie and Trenches missed their flight today. You sure did, yeah. Yeah. They had a 720 out of JFK. I cut them a little bit of slack. I mean, I made the flight,
Starting point is 00:02:32 but I cut them a little bit slack because JFK is an absolute nightmare. And they're coming from a little bit further than me. I live in Queens. They live on Long Island. So we'll give them a little bit benefit of the doubt. But also I wanted to add is you do a lot of this stuff on like other platforms, which is cool. But like our fans don't really get to hear unless they find that.
Starting point is 00:02:52 We were talking about that right when you guys got here. And you're right where I have done a lot of these types of questions and answers. I've done either on like Bailey Shambly, who's Brandl's wife, you know, she teaches kind of a media class at the Cronkite Journalism School that's at ASU down here and ask me to come in for an hour or so and like speak to her class about kind of the future media. And you get a lot of these types of questions where you talk through sort of, you know, how do you balance like running the business versus filming versus like just playing golf on camera different? You just want to play off camera sometimes. What's the business of it like? How would you recommend people trying to get into it? Like what can they do?
Starting point is 00:03:35 And all that type of stuff. And then I've also, you know, like you said, I've been on like subpar even with Cole and Drew where they like asked me a lot of these questions about kind of the origins of foreplay and like whose idea was it. And that just kind of like when you're asked those kinds of questions, it sparks a lot of interesting stories that you probably never told before. Exactly.
Starting point is 00:03:52 And I told them here. I've told them at the bar, right? Where like you meet people that are trying to entertain, talk about golf and do like the four plate thing but it's like there's so much shit going on behind the scenes and it's like that shit's interesting too big time i think people like that stuff a lot we don't talk about it a ton uh and they always do enjoy like me and trent and frankie especially because we've been here the longest we'll go down like memory lane and go through all that stuff if you have people really enjoy that so so yeah like i said we got like 27 questions here um i'll start by asking you guys
Starting point is 00:04:21 um brendan you and i first met like we interviewed i think that's when you were your Was it a Shinnecock? Yeah. Pimilar, Shinnecock. Pull over. What a guy. Genius move. Yeah.
Starting point is 00:04:31 And then we really hung out at Pinehurst. You got hired, what, like a week before COVID hit? Yeah, do I think I got hired February, like, 10th, and then COVID hit in the month. And I was going to say, when you said you and Frankie and trying to like to go down memory lane, I was like, dude, we could kind of go down memory lane now. It's pretty four years deep. It's wild to think that because we've sat on the show before, but like, part of, COVID and COVID year times are so dynamic in memory in that part of it feels like it didn't even happen and it and it was like yesterday and then the other part of it feels like it's been
Starting point is 00:05:12 15 years since the beginning of COVID to now and when you got hired we're an interesting spot because people are like we had trouble with producers for a while and we're on the sixth version another group chat. Yeah, our, and our group chat is 4Play 6.0 and that's because we had five versions before that were different producers
Starting point is 00:05:34 and behind the scenes folks that either didn't work out for like a myriad of different reasons. One was like the original guy was Robbie Fox who just, he just graduated to being content guy and running all the MMA and my mom's basement,
Starting point is 00:05:48 all that type of stuff. We had a few guys, we had Hegs who was awesome who moved all the way from, I think it was Oregon. to New York. And it was, I think, a total, like, cultural shock for him. And then after two months, he just was gone one day.
Starting point is 00:06:03 Yeah, he just, like, showed up and left. He just was gone. He just was gone. we kind of had, like, an interim hole. We hired a producer or two that just didn't work out for a couple of reasons. We've even worked out for a couple of reasons. They just were like, I just can't do this. This is unbelievable.
Starting point is 00:06:28 And then we had Sunshine was one of the guys that we had for a while who he was an amazing worker, but like this wasn't necessarily his skill set. He's kind of teaching himself a lot. We had Jake Bass for a while who Jake Bass was with us until really a couple months ago. And Jake Bass is a bigger part of the production. Jake Bass's strengths are like kind of running, true production meets like business side of everything. He's incredibly logistically, logistically, tight on everything and neurotic on that stuff,
Starting point is 00:07:02 which is great. Just in general. There's an enormous need for that in the production kind of arm of Barstool in general, not just specifically to Foreplay. And he's dabbled in with the Pat Bev podcast and with different things. You guys were so set that we got to a point where Jake Bass was able to kind of graduate, be more of the bigger production arm at Barstool, work on different projects, whereas you guys have kind of taken control over.
Starting point is 00:07:23 the behind the scenes of foreplay. And so now we've kind of gotten to this point. But we have behind the scenes guys now. I mean, I can barely to keep track. But we get asked that a lot of like what, because people know me, Frankie, Trent, Lurch, Dan. They know, you know you guys a little bit because you're involved in the stuff.
Starting point is 00:07:41 But talk us through like our whole operation after you get past the content guys. So yeah, so obviously you five and Lurch is, you know, here and there. Then we have myself who does. and kind of oversees all of it, and mostly the YouTube, a little bit more of the bigger production stuff
Starting point is 00:08:02 when it comes to like our series, dealing with, obviously, the sponsors and whatnot that kind of need to be integrated into those videos. And then obviously Alex handles all podcast duties that we recently hired Kyle Tim's, who's a huge stoolie. Who looks just like Trent Ryan? Just like Trent Ryan.
Starting point is 00:08:20 He's an editor and Jared Deliberius. Delibero. Delibero. Delibero. I don't think I've ever said his name out loud. Delibero? I think it's Delibero. Let's go with that one.
Starting point is 00:08:31 I feel like in Joe Dirtre where he's like, don't church it up. And they're like, is it Joe Deerre? No, it can't be. So Jared, one of his first video shoots, he flew all the way from New York to L.A. and then the shoot got canceled that thing. Yeah. We went up. We did a shoot stuff.
Starting point is 00:08:46 We went up shooting a break in 90, so we didn't waste his time completely, but he was there for a bigger shoot that never happened. So it's really us four on the production side of things. And then we have Rob White, who's doing a good job on the social media handles. So obviously we talked about that at lunch. He's doing good. He's kind of embraced how I was talking to Alex the other day, how each platform has like a specific audience. And I think he kind of does a good job of meeting the expectations of each one, where it's like the Instagram audience you could tell by the feedback that you get kind of likes one thing.
Starting point is 00:09:20 And the Twitter audience might like another thing. That noise might be a little bit annoying. It's my fridge. I was wondering what that was. Yeah, the fridge when it cranks on. I can barely hear it here, but then I take off the earphones. I hear it. Yeah, as long as you can barely hear it in there.
Starting point is 00:09:33 Yeah, it's fine. Yeah, the fridge kicks on a lot. And this time of year it really kicks on because it's hard to just keep everything cold because it's 115 degrees in Scruff. But yeah, Rob's doing a good job. And obviously he's growing our TikTok from like zero to whatever hell it is now. So that's pretty much our team. It's really four of us kind of doing the editing and shooting. And Rob's on the social media sticks.
Starting point is 00:09:53 So yeah, it's a really good team. I'm proud of everything that we've built and what we're doing now, and I'm sure we'll get into more like process of videos and behind the scene stuff. But yeah. Chevy is working to make charging simple. You ready for this? Over 110,000 charging stations across the U.S. and Canada and growing my Chevy app, your smartphone becomes your co-pilot when using the My Chevrolet mobile app with energy assist.
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Starting point is 00:11:20 Technology, the future coming together, all electric. So go learn more. Go check out this website. please do it when we type it into your browser. You're going to love what you see at Chevy.com slash electric. Pinders was a wild place too when we lived there. Yeah, so we did like pretty much the first time we ever really hung out and spent time together was during the pandemic. And it was like I was shooting Daily Nine and kind of
Starting point is 00:11:46 originated then. We were still doing like the Riggsverse videos. The match against 12 year old Pete was originated. The scramble against Kisner was originated all during that time. I was going like live stream a lot of days from my cell phone just playing like rounds of golf. We were selling those when I would do bets against people online. And then I would just put on my Instagram story every shot that I would film with a tripod. So we were filming a bunch of stuff, but like it was there. So you were like also editing. I remember that.
Starting point is 00:12:14 You were editing the travel series from Pioneers that I didn't go to that you weren't there for at all. And you were like, I kind of feel like I should come down while I'm editing this so I can experience the place. You know what I come over like six weeks? Dude, I remember when I started in February, I think like it was February 15th. maybe February 10th, 2020, COVID hit literally a month later. And I remember right before it hit, or I guess as it hit, I went up to you in the office and I was like, what's your plan? And I got, no, you threw a hole in a while.
Starting point is 00:12:46 I don't know you through a hole in a while, right? Like, I just met you. And you're like, I think I'm going to go to Pinehurst and spend as much time as I can down there. I think you had just met Pashley maybe. Yeah, I barely knew Pashly. Yeah. And you just met him.
Starting point is 00:12:59 Like, I kind of know, Tom. Pashley President Piederson and he invited us down and I'm going to go down there and I'm going to do some stuff because like New York shot and I'm like totally get it and me just being like the new guy slash like I got to do something like you know like I don't know like dude if you ever need any help just like let me know I'll drive down it's like an eight hour drive from Long Island and I'm pretty sure like it's better down there than it is here because it sucks here which is true it was and then I remember my birthday's in April and it was after like two or three weeks you were down there I saw what you were doing I was working on that the travel series and I realized that we didn't have like enough footage in my mind. I was like we could use more B-roll. We could definitely use more drone footage, especially like with the vision that you guys had and Frankie had and all that. And I was like, if I come down there, like I think it's just better for me and you were like, you hit me up like three weeks later and you're like, dude, honestly like that's not a bad idea. I have a house. You were currently staying with Abby Leaventhal and Brandon Barnes back. They were in your house and you're like,
Starting point is 00:13:57 dude if you want to come down come down and i was like honestly like well i don't sucks you can't do anything here and you're like and this is probably terrible to say now but you're like dude it's like kind of not exist in here nobody cared now it was like the stuff was closed but outside of that nobody cared yeah like and you could just we could just like play golf you could get all the drone footage in the world like nobody's on the course you could kind of do what you need to do so i was like all right let my birthday pass which i didn't even do shit because it was during covid it's like april eighth passed and and and i just kind of like drove down And I was like, all right, I'll be down there for a week.
Starting point is 00:14:29 I'll get what I need. And you're like, yeah, whatever, stay for however long you want. You literally Airbnb to house and you had an extra room. So I was like, all right. So I went down. And I remember, I was like, dude, this is huge. Like if I don't have this drone footage, like this video doesn't come together. So I think the first one was Pioneer's number eight.
Starting point is 00:14:45 It came out. It did really well. I was like falling in love with Pioneer's and the staff there because we got so close. And I was like, what's next? Four, like our episode at Pinehurst number four. And I was like, you know what? I'm going to stay another week and get more drone footage from four. That turned into.
Starting point is 00:15:00 And then we were also like playing the cradle every night. Every day. And I was like, this is amazing. Like this is work right now. And same thing. Four, then two came out. Tobacco Road actually.
Starting point is 00:15:09 I remember we went up there and shot and filmed some stuff. So all of a sudden, next thing you know, I was down there for like 35 days with rigs, just hanging out, like shooting the shit and kind of going back and forth on edits, falling in love with Piner's and the staff there. And it was wild.
Starting point is 00:15:24 To this day, I think the best, and most recognized thing that I've ever done was take the video of you cry. Yeah, Piners. Oh, yeah. That's right. That's right. Which Kirk recreated a couple weeks ago. Yeah, that's not. That's right. You shot that video.
Starting point is 00:15:38 Oh, yeah. That's amazing. Me and Patchley, because we got really close. They got on the same page. He was like, we're going to do this big goodbye for Riggs. And I was like... Which I had no clue about. You had zero clue. And obviously, it was like, met in Jess, but it wasn't. I don't know. He was like, he obviously helped us out, raised over $300,000 for the staff here. and all the workers who couldn't work and I was like, all right, so this is like a cool, like thank you or whatever, I guess. But then at the same time, he was like, yeah,
Starting point is 00:16:03 it's also funny. Like we're totally. And I was like, all right, whatever. He's like, just be there. If you want to capture anything, capture anything. So I was like, all right. And then lo and behold, you come walking out and you know, started the waterwork started going.
Starting point is 00:16:14 I didn't know that I had a crazy video at the time because I was kind of glued to the place too. Yeah, true, true. I was like, oh, I think I could see how it was emotional. You were immersed in the inside. I was like, we got to leave. this sucks. But yeah, and then there it was.
Starting point is 00:16:29 It's funny, my trip there, I don't know if people know how that originated, but I had met Pashley in like the summer of 2019 on a trip with like Matt Janella and Alan Shepnuck and a bunch of guys that did do a bandit trip that I got invited to, went there, had met Pashley there, and he had said, you know, you guys haven't been to Piner's yet. I can't believe that. Why don't you come? So late 2019, we did the trip.
Starting point is 00:16:55 to Pyners that we filmed the videos that you weren't there for but we're editing. And then, oh, also our boy Andrew that we used to have. Andrew Miller, yeah, we didn't. He was actually like one of my really good friends. Yeah, who was, he was part of the fallen producers. Yep, that's why we're at 6.0. So, so then fast forward to the spring of 2020, I had a college buddies trip that's like 20 or 24 guys.
Starting point is 00:17:21 And we were booked to go to Piner's for our annual buddies golf trip. and we were literally supposed to go like March 19th to like March 22nd or something. That's when we were booked to go. And so Ashley had been reaching out to me three weeks out being like, hey, I know you guys have this big group. There's kind of this coronavirus thing going around. Like just kind of keep me in the loop of anything changes. I was like, yeah, we're kind of aware of it. But like at that point it was largely, I remember like Italy had shut down.
Starting point is 00:17:50 It was largely in like Asia or China. We were like, yeah, we're not that worried about it. Two weeks out even. And I was like, yeah, there's some guys with kids and stuff, but like everybody's coming. We're fine. And then like 10 days out. I was like, we actually had a call. A couple guys are a little more nervous than we thought.
Starting point is 00:18:04 We might have a few like dropouts that guys have their wife's pregnant or something. But like, for the most part, like we're still coming. And then it was literally like we were supposed to go Thursday. And that Sunday before was the day when like it was 65 out in New York or something in March. And everybody was out having a great time at like Saturday Sunday. And that Sunday, like Monday is when the whole America got shamed for being outside. It was like spring break stuff got exposed. Everybody was out on spring break and Panama Beach and like you're not supposed to be together.
Starting point is 00:18:35 We're talking about that. And that Monday before we had Barstool Radio, which we did. We went to the office. And during that day, the whole world had shifted from like everything's fine to like, I think all offices are going to shut down. We did Barstall radio that day. We're the only people in the office at that part of the day. But it was like me, Dave and Tommy.
Starting point is 00:18:51 and we held Barstle Radio and we said at the end of that show we're like by the way we're shutting the office down so for the foreseeable future this will be the last Barstall Radio show well that was the last time I really hosted radio like I used to be in the office every day literally for work and all that
Starting point is 00:19:07 but also like hosting Barstall Radio with Dave and with Tommy fucking Frankie and Frankie was our fucking producer it's like crazy to think about but then that happened the next day the next two days probably He was just stuck in my apartment like everybody else.
Starting point is 00:19:23 As the world shut down more and more, I got tighter and tighter. And I still stayed in touch with Pasha. And Pashy said to me, look, I know your group at that point, like I told him, my whole group's canceling. Like, nobody's got it. He's like, I totally get it. That's what the whole resort, which we're here. And he was like, if you still in any way I want to come down, like, we'll put you up as long as we can. Yeah, because you're in the Carolina for a while.
Starting point is 00:19:42 And so when I first went down, he was like, everything canceled. Like, the hotel's still open. Like, so he put me in like the presidential suite in the Carolina. because it's like, there's nobody here. And I was like, unreal. I didn't know that part. This was crazy. So he put me in the presidential suite at the Carolina Hotel, which is like,
Starting point is 00:19:58 it had like five rooms. It was unbelievable. It had its own like porch on the first floor overlooking the pool. It was insane. But there was nobody there. And for the first probably two weeks or so, I stayed there. And then about 10 days in or something, he's like, hey, we got ordinance or whatever it was from North Carolina.
Starting point is 00:20:12 We can't stay open. So we have to close on Wednesday or whatever. I was like, okay. So then I looked, got an Airbnb. And then for the next like a month and a half. half I got Airbnb's and at the end of that they opened up but from when I got there on like March 17th or whatever it was you know like the rest of the world got worse and worse things got tighter and tighter New York got worse and worse so I was like I'm not going to go back to New York
Starting point is 00:20:32 at the time I was petrified of going home and visiting my parents and like giving it to my parents or even my brother has two small kids so like that so I was like I think it's safest if I just stay put and then content opportunities started to come and then you came down and next thing you know it would been 99 days. So it's like, that's kind of how things came to be. And then what's also nuts is that right after that. The only reason I left,
Starting point is 00:20:57 people were like, how do you stay for 99 days? Because on the 100th day, we had a Barstool Classic in Chicago. Brutal. That was our first. So we had taken the whole classic and we had to basically flop it
Starting point is 00:21:10 on top of itself to the second half of the year. So we had at the time, I think we were doing 16 stops. We lost all of March, all of April, all of June. and like and then now we had to go from like late June I think until September we had to do 16 bars to classics and so then it was like now all of a sudden the world opened up a little bit it was summertime and we were just on the road nonstop doing barstool classics and we were getting roasted online like we'd have people in the putting green people hadn't been outside in fucking three months and we had people like crying to us being like this is the best day I've had in like three four months this is awesome and people like out having a beer on the putting green which now looking back at like what we've learned about COVID is like not a big deal at all but at the time we were
Starting point is 00:21:52 getting shamed a little bit I remember in my crying video like I didn't have a mask on when I left and I was like I didn't think I was going to see anybody like why would I have a mask on I didn't know I was gonna see a hundred people clapping for me like cancer patient taboo if we posted anything with like big groups and shit it was like oh don't put that out like I'm like okay okay uh well we got through that and then we nailed those barstow classics and then the reason I moved here in arizona was at the end of all that barstall classic run my New York lease has had ended, were me and Lurch were actually roommates. Arvice had ended in like Soho, Manhattan,
Starting point is 00:22:28 in like the end of August of that year maybe. And obviously we're like, we're not going to renew. Like New York's terrible right now. Nobody's going there. Everybody's leaving there. And then as the fall started to hit it, it got worse and worse again because the cold weather, indoor weather, COVID started to pick back up. And so then I was like, I'm definitely not going to go there.
Starting point is 00:22:44 So my friend Josh, we talk about a ton here. And Todd Martin, who's the silver father. from Peter Millar, the two of them were like, dude, you'd love Scottsdale in the winter. You got to come down here. So I was like, I'll do a winter lease. I've been here for almost three here. And so it's just fucking wild how things happen. Dude, those days when we first, like, you were just thinking back at it.
Starting point is 00:23:03 Like some of that videos I edited were like hilarious. I edited like a tour of the presidential suite. I remember like when you said it? It was like, he was like, do I'm going to take people on tour? I got to find that. Dude, and then. Because Kevin, we did cribs. We were doing barstool cribs.
Starting point is 00:23:15 Yes. Yes. And Kevin did one at the time where he was like, he was like recently divorced. He was like living in his like some shit box spot with all of his kids and toys and shit everywhere. And I saw it. I was like, dude, I got to do one as a total like juxtaposition to Kevin's. And I was like, I'm here at the presidential suite.
Starting point is 00:23:35 I think I was like, so in this room I have my morning coffee. And then in this room I have my lunch lemonade. And then this other room is where. Yeah, yeah. Yeah. Yeah. Yeah. edited when you you shaved your head for the first time that's right I added like a two and a half
Starting point is 00:23:50 minute that's right of riggs shaving his head that's right it looks good now by the way thank you thank you I um long road well yeah at the time long road well at the time it was crazy because it was haircuts were impossible to get exactly remember nobody had to get a fucking haircut because like you couldn't go so or somebody would sit next to you but all that and and my girlfriend at the time had actually been pushing me for a while she like I think you'd look great with a shaved head and then COVID hit and all that And she was like, why don't we just do it? Like, who cares? It's COVID.
Starting point is 00:24:18 You can't get a haircut anyways. You're going to see people. And I was like, well, if we're going to do it, I have to film it. I was like, that would be crazy if I show up someday and we don't have content out of it. So we set up the camera and she shaved it. We tried to like blur her out as much as possible and shaved my head. And then I did a reveal. Blatman was talking about this other day.
Starting point is 00:24:34 I did the reveal on the NFL draft. Yeah, NFL draft. We did the NFL draft. And I was representing like the, who was I representing? I was representing. Oh, my name? Maybe or the Saints, maybe. At the time.
Starting point is 00:24:47 I don't know. And I was like, I'm not going to go on. Oh, you almost want. Put it back in there, baby. There we go. Was I out forever? Just for like a second. Okay.
Starting point is 00:24:59 Yeah, you're good. And yeah, I was like, I'm not going to actually try to bring real analysis about the NFL draft. So I was like, I'm going to reveal that. So, yeah, that happened during that. The 12-year-old Pete match happened. There was so much shit that happened during that. that. It was wild.
Starting point is 00:25:16 It was absolutely wild times. But anyways, all right. So we've come a long way. I got a million questions on here that I want to go through. Merchandise. Please go check out store.barsalsports.com. Check out the full of four play merch. We came out with a bunch of new summer merch last week.
Starting point is 00:25:31 We got some incredibly exciting stuff coming up from, I think we mentioned that it's going to be tour championship. We might have a little thing in a team event that happens, usually in the early part of the fall. We might have some co-branded gear, and we have some phenomenal stuff up there from hats polos we got shorts now that have the logo on and i got that stuff all over this place so go check out our merch and then we got francis and frankie
Starting point is 00:25:54 barstall golfs is now live on the four-play youtube channel really really funny video it's just different francis and frankie have this weird dynamic if you know anything about them francis like kind of has this love affair that's kind of fake but not really almost but and they talk about like penises and sex and and frankly has like spanking each other like homosexual like tendency to him too
Starting point is 00:26:17 which is like I only say weird because he just kind of married to like a female so yeah it's a little interesting that that goes on he's been if you've ever heard him on KFC radio he almost convinces himself
Starting point is 00:26:27 on every single show so the fact that it's out there Francis then has a love of air with them it's so funny dude so in France is a good player Frank is probably seven or something like that yeah he played really well it's in that you have to
Starting point is 00:26:39 He was the second guest on that Barstville Golf Series. He played well. He's probably like a top tier guy at the office. Like that's, you know, just in general, actually, you know, even when you look at all of them. Yep. All right, guys, you know that we trust our friends at Peter Millar. We talk about these guys on the show quite a bit as well. We tell the whole story about getting in with them, then becoming our apparel sponsor, how much we love Peter Malar.
Starting point is 00:27:06 We trust our friends of Peter Malar to make sure we look our best on the course. And as the temperature start to climb, it is a solid, 100. I'm in, we're in Arizona right now. We're here in the, oh, 113. 130 degrees out as temperatures climb to 113. You're going to want to get, acquire, use. And it's not humid here, but another place where it's humid. It can be gross down there.
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Starting point is 00:27:58 I wore them to lunch today. I looked very cool, I thought. Thanks to a classic clean style. So whether you're on the course, whether you're headed downtown, Peter Malar has you covered. Go to this link. That's petermalar.com slash foreplay. You can explore the entire Peter Malar line and a bunch of our favorites. that is the Salem Performance Shorts, a bunch of good options. Everybody wants good pairs of shorts. You can get a bunch of them, a bunch of different color styles.
Starting point is 00:28:22 Under the Salem Performance Shorts at Peter Moir. You go to Peter Malar.com slash foreplay. All right, we're going to go through a bunch of questions. I appreciate it. I kind of comb through a mix of the Foreplay Facebook group, 19th hole, where people can still go subscribe there and try to jump in there occasionally and comment and respond. I think those are our top tier fans.
Starting point is 00:28:47 Yeah. Those are like our most friendly. They get it. They get it. Shout to Facebook people for being nice. A lot of people emailed, a lot of responses on Twitter, and then some Instagram DM. So I kind of, you know, I tried to spread the wealth a little bit. We're going to go at Squidscards.
Starting point is 00:29:04 Says, what is the balance of golf for work and golf for fun like? How often is everyone on the course? I say I guess you get this question a lot. It's different for everybody, I think. Yeah. Definitely different for everyone. And I would say now we're kind of in a place where. where Frankie and Trent have in the last year or so really graduated from being in the office
Starting point is 00:29:25 to where they're out in the they're out in Long Island together. They got a lot more freedom to get out and film golf. And you guys are there. So you guys can film golf with them a lot, which is what been phenomenal for fixing Frankie for obviously breaking 90 for the introduction of barstool golfs and all that stuff. And then for me, I mostly film and we're all together in terms of like YouTube videos and then film a lot of like the daily stuff that we put out. So like Daily Night,
Starting point is 00:29:53 even like it's crazy to think Daily Night was originated during COVID of like trying to give people something. I was putting in my apartment in Manhattan and then eventually like chipping and putting at Pinehurst to like now. But the nuts part like me and Bush talk about it. Me and Rob talk about it like, we'll put up a Daily Nine on Instagram and look and it has like 310,000 views. Yeah.
Starting point is 00:30:13 So you're like that took 10 minutes for me to film, maybe five. And like it is something. I like to do. I have a putting green in my bedroom. I literally had to put a putting green in my bedroom. I love to chip and putt around. I love to try to get better at golf. And so it's like,
Starting point is 00:30:27 might as well film it. And those do incredibly well. People, I think, like the journey. And it gets probably a good amount of hate views, which is great. It's like the. These reviews.
Starting point is 00:30:34 Gleney Ball's Burger reviews for a second. Views reviews, baby. So it's like do a lot of those, do a lot of the four play verse videos. And then I've got a few series ideas that we've been sitting on for months that were kind of like, this can tie into the business team a little bit
Starting point is 00:30:47 because people asked a lot of questions too about the business team. But we're in a place when I started at Barstool, it was like... Taboo to go play, like... It was taboo to go, like, play golf. We weren't allowed to really do it for like work. Work, exactly. And then it was also kind of the reverse chicken of the egg where if you had an idea, you just went out and filmed it, no matter what.
Starting point is 00:31:10 Whereas now Barstool is owned by Penn. Barstool is a much more... There's a magnifying glass on the business aspect of it, which also ties into the lurch stuff, ties in everything. But to the sense where now we have to get a lot of the stuff that we're going to film, kind of approved to be sold first.
Starting point is 00:31:30 So it's like if you're going to sell something, or if you're going to film something, pitch it to the sales team, let the sales team have it, have that pitch, and then let them shop it around to potential buyers. Once somebody buys it, then we allocate X amount of that
Starting point is 00:31:44 as a budget to go film stuff, and then justify everything, blah, blah, blah, people understand that part. So margins. Margins. I've learned a lot about margins. It's like we need this margin on this video. So like your expense has to be this or below and it needs to make this.
Starting point is 00:32:01 It's like, oh, okay. Which we deal with like we deal with a lot of that and we get that now. Right. And it's like I handle most of business stuff from our side in terms of like compared all the content guys or people probably know. But it's like you learn that that makes a ton of sense. But you also realize that we're not going to wait forever. Right. So it's like, at some point, it's like, okay, we pitched this idea. It's a great idea. Let's go take it to market or whatever fuck they say in terms of like taking it to potential clients. But after like six, seven months, we're just going to go film these. Like they're going to do well. And it's going to suck that we could have made X amount of money on it. But we're not. We're just going to put them out. But like we want to put them out. But like we want to put it up. And so that's like we've, we knew it's going to work. We filmed it. How is it not sold? And so that's why.
Starting point is 00:32:46 we started to get really frustrated with the sales team. But to tie it all back, there is definitely for me an element of like golf on camera is not quite the same as golf just purely for fun. Definitely. And how much I could think people see. Like when I, when we get a week off from work or vacation,
Starting point is 00:33:06 like I go on a golf trip. It's like my favorite thing to do in the world. When I go home with my buddies and like we have a Friday off and I'm going to have a three day weekend back home and St. Louis. It's like, my buddies take off work and we play golf. We book golf all three days. That's what I like to do.
Starting point is 00:33:21 And it is very liberating when I'm out there. And it's like, we're not filming anything. There's no camera on. I'm literally just open, you know, buy a six pack of beers at the bar with my buddies or Trulis. And like, Trulie Vodka Seltzer by way are delicious. And I actually have the vodka soda that have a couple in here in the fridge. They're full. Yeah, they're real vodka.
Starting point is 00:33:40 I got fruit. That's real. It's great. But get a couple, get a couple drinks in you. And like, just plucky. a match and play golf and have fun and if you hit one out of play on one hole and your partner's in good shape you just sit in the cart be like i'm in pocket give me a double or triple i'll see on the next t because you're not like that versus filming is depending on what we're filming
Starting point is 00:34:00 for me can be a lot different where it's like it's like you want to be on but also like i don't know that we're the kind of guys that need to be like on it's kind of like we're pretty much like that all the time like i think people filmed just our our like rental car conversations yeah it's very or similar just as funny or somewhere as like most of the stuff. But there is like a, you know, you want to get like if Trent and Frankie are over on the left side of the fairway and I'm on the right side, like you do need to think conscious here. I need to sprint over there and be around that camera and like chime in and be part of
Starting point is 00:34:29 the mix. And like, and then I have to go hit this shot. Now you got to wait for them to clap sink. And it's just, it's different. It's definitely different. But then we do stuff like when we do the travel series matches that we've done,
Starting point is 00:34:41 like when we did that alternate shot that everybody raves about where it was like me and Trent versus or me and Frankie versus Trent. in Lurch at like Big Cedar last year. Like that match was as fun as it gets. Because it was competitive. It was, it was tense. It was fun.
Starting point is 00:34:55 Golf shots mattered. And like how often do we as guys that loved to play sports in middle school, high school, maybe in college, like now that you're older, you don't really get an environment where you're actually in a truly competitive environment where like a shot or a moment feels like it matters.
Starting point is 00:35:11 It's kind of that part's over in your life. And when you're out there in that situation, and we have this at the writer cup like we've had this at different stuff, the scrambles that we do where you have like a big moment that hundreds of thousands of people if not millions of people are going to see
Starting point is 00:35:24 that like you want to do well. Yeah, it changes it. It just changes everything. It changes your mindset. And I can feel it too. Like when we're behind the camera, I'm like he's nervous. Yeah, I know he's nervous.
Starting point is 00:35:36 Yeah. He's thinking about things that maybe he shouldn't be thinking about or wouldn't be thinking about, you know, if this was any other situation. Totally. Totally. And like... It's good to have that. I think it's really good to have that.
Starting point is 00:35:47 And it'd be impossible not to be like, dude, if I fucking... If I miss this three and a half footer, like that clip is going to go everywhere and I'm going to get roasted. Or if I, you know, if I hit this drive off the planet, like last year when I had the driver yet, which I've gotten over, by the way, when I had like the driver yet, so you're standing on the TV and like, if I hit this off the planet again, which I'm doing all the time, even when I'm on camera, like, this is going to go everywhere. Like, all the comments on YouTube are going to be nuts and it's going to like kill... And it's like, everybody in golf that doesn't play professionally is kind of learn like, hey, dude, nobody cares what you shoot. People do care where we shoot. Like there's very much stuff.
Starting point is 00:36:21 People judge and respond and all that. So even if you personally can mostly detach yourself from that, you can't 100% detach yourself from that. So it's like, that creeps in and you're like, fuck. Whereas when I just go play with my buddies, it's like, all right, maybe I'm going to shoot 82. Maybe I'm to shoot 74. Maybe I'm to shoot 92. Like, no my buddies cares.
Starting point is 00:36:39 It's like, we're having a match against each other. As long as I have a big birdie, my partner's happy. and we have a beer after like who gives a fuck so so that part of it's definitely a little different um but i still like my favorite thing you look around my fucking apartment it's like golf every it's like all i like the news play golf for us it's a little bit different i would say i would say when i first started and i didn't have alex and it was just me and jake bass and obviously no kyle and no jared i was playing like like minimal golf we were just so busy we filmed so much and i mean i love golf just as much as the next person like i love playing
Starting point is 00:37:12 I'm not the greatest, but I definitely love playing. I get hit the ball and I definitely have a ton of fun. And I would say when I first started outside of the Pioneer strip where we played all the time during COVID. But then when stuff starts like really ramp up, I was on the Barstow Classic tour with all you guys and just filming like every day. The four man scramble was hot, travel series were going.
Starting point is 00:37:31 It was pretty much just me because Jake was just handling the pod so I was kind of handling everything else YouTube wise. And I think that's something that people don't really understand either. They're like, oh, Barstle, big company with a ton of production people. It's like, you know, how come you guys can't get this out faster or how come like, you know, this looks like that. And it's like, no, it's just like every other YouTube brand out there. It's like it's one dude, you know, for the most part. Like now it's great that we have we have help.
Starting point is 00:37:55 But I didn't have a lot of time to play golf. Like I just didn't. So I started I started to like not definitely not resent the game, but I was just like sucking. I was terrible at golf and I was just kind of like I need to start to consciously play more golf. So, like, I don't get to a point where, like, I don't, like, golf or anything about it. And the worst thing that can happen in golf is that you play well. Yeah. Once you play well, anytime you don't play well or close to that afterwards, you're like, this sucks.
Starting point is 00:38:23 Like, this fucking stinks. You get worse. You get worse. It stinks. So now here you guys are editing all this shit. That's golf related. And then, like, not getting to actually play. And then when you do get to play, you stink.
Starting point is 00:38:34 And you're like, well, fuck. Like, I just don't have the excitement to go play. Right. But now recently I've been much more conscious of even just going out and like hitting balls at the range. We did that last week. Yeah, we did. For a shoot, we just hit a few balls because we brought our clubs to play. We didn't have time to play.
Starting point is 00:38:51 But we just went to the range and still hit balls just to like stay in it and like, like, it just, it goes a long way. And I would say that before we had our production staff, at least for the guys behind the scenes, we like I didn't play a lot. Jake didn't play a lot even though he like wasn't the biggest golf guy in the world. Alex came you didn't play a lot either but now that we added some more bodies we were able to like Split up work which gives us a little bit more free time to play a little bit more Which is huge show. I would say recently We played a good amount this year. Yeah, I'd say the last like six months This year was just minimal would be we'd be we'd be remiss if we said we hadn't played more which is good and then like it just
Starting point is 00:39:27 I just I don't hate this game not that I ever did but no it makes a big difference as it should and it should like when you You know the other thing that we're starting to be able to juggle more now that we we've got more people is the idea of like freeing people up to do whatever they want. Yeah. But even like we've done that, the three of us, me, Frankie and Trent, with the Barstool Classic, where it's like instead of going to every single one, it's like, no, I'm going to go to a third or maybe half of them. Frankie and Trent will go to a third or half of them.
Starting point is 00:39:59 We'll cover them that way. And like it's definitely, each event is definitely maybe slightly a little bit less enjoyable for every player there if we're not all three there. the actual benefit cost benefit analysis for for play for all three of us to be at everyone is enormous and the actual benefit to the event and to the overall you know experience of everything if we're all three there is not worth the negative of all three of us having to be at every single 125 events in that not just in like a silo but overall like we travel so much already like guess what if that guy Frankie okay just gets to that a whole week actually or she gets to be at home
Starting point is 00:40:38 with his wife like working on his home and like deeper well then guess what next week when he's back on the podcast or back at the classic but he's going to be better he's getting fresher he's going to have more ideas he'll be excited you know whatever and that's that's me that goes for me that goes for trent goes for dan lurch and it goes for you guys like on that front where you're able to like split up the work a little bit it's like well then when you do get back like oh wait maybe jared and kyle were able to handle this video and you two were able to go to the range for a dare to you're able to spend time with your girlfriend and go to a taylor swift show or wherever fuck it is and then like guess what that next week when you get a new video dropped in front of you
Starting point is 00:41:12 you're like you're reinvigorated to a degree you know and i think that stuff matters which you don't really get that benefit to like manage all those things at first because everyone's like we need to fucking do it and you don't trust other people right oh yeah i don't trust other people like no way dude especially on your guys i know you don't trust people to edit our golf videos the right way yeah yeah i mean you leave one thing in and it's just like you're gonna get roasted online You know, it's like, there's, there's things that, that are said in videos. And it's just like, all right, that's just like not meant to go in. That was, like, very much, like, behind the scenes talk.
Starting point is 00:41:44 Like, we don't need, like, the people to hear that or whatever. Like, maybe it's like Frankie's schedule or talking, like, about, like, what he has to go do later or whatever the hell. And it's like, got to take that out. Whereas, like, if you hand that to somebody who doesn't know anything and it's just kind of like editing around stuff and then, like, falls in. It's just like, all right, we didn't need Frankie's personal life on blast. Right. In this, like, right, right. In this, like, very simple.
Starting point is 00:42:03 But also like to you it's in the same vein where it's like freeing people up. It also frees them up like to do to do work that makes money. Like it's like a separate like avenue to make money where it's like, all right. So you're going to the classics this week like me, Frankie and Alex are going to go out there and film like two bar stool golf. Like there's money behind those videos. Like we wouldn't have been able to do that had he been, you know, at the classic. Instead of all three of us or two of them just sitting on the putting green or like, you know, roasting people on the first tea, which is great. Like one guy could be all three. It doesn't need to be all three.
Starting point is 00:42:36 It doesn't need to be you guys there. It's a precious thing, especially, you know, when we have opportunities like we have. It's like, let's try to take care of everything we can, which is why like I'll never say no. Like the production team asked me, they're like the leadership that asked me like, you know, what do you guys need? And I'm like, listen, like I'm never going to not pitch like more bodies. Like we could do double, triple the amount. Like look at it now.
Starting point is 00:43:00 It's like when it was just me, like, yeah, we were getting one, you know, one video. out a week maybe we were missing a week here and there and it was taking a while because i was on the road like filming something then i had to come back and edit and jake was obviously crushing the pod but now it's like all right we got alics we got kyle we got jari we don't we don't miss a week ever right it's like imagine adding two more editors it's like right well now we're just going to put out two more videos and there's a ton of youtube brands out there that like have multiple editors and and like a legitimate production stuff that the public doesn't know about it's like oh like you know it's x y z and xy are like editing their videos and it's like no like they have
Starting point is 00:43:33 They have help. There's other people back there that are like on the ones and twos and like, yeah, you just know, you know, so and so and so and so. It's like you just know me and like maybe Alex, but it's like, all now we have, you know, Jared and Kyle. It's like they all, everybody has, when you're putting out multiple videos a week as a YouTube brand, it's like it's not just one dude. No, no, no, no. I can tell you that right now. It's not just two. And you guys have told me a lot of like we can get videos out by almost any time, but like, you know, you know,
Starting point is 00:44:03 Each day that we rush it out, it loses a significant percentage in quality and how good it can be. Rather not rush it out, but it just won't be nearly as good. If you give me one more week, it'll be fucking amazing. If you give me two more days, it'll be way better.
Starting point is 00:44:18 If you give me two extra weeks, it'll be one of the best videos you've ever seen. And if you give me till tomorrow, I can get it out. It'll be a video, but I won't be like. People will enjoy it. They'll watch it.
Starting point is 00:44:27 Right. You know, like the graphics night, the graphics night might not be as clean as we wanted them to be. or might be a mistake but yeah it might be an error that you like yeah like we rushed it out or whatever it may be like this tracer might be a little off because we were buzzing through it and it's like oh it looked like it was a little further left than that it's like are they lying it's like no we're not lying like no we just gave you the general sense because you wanted it fucking out didn't you then you
Starting point is 00:44:49 thought you did you're like i'm sorry it's going i swear you know and i think too like you know you guys probably people don't understand how many videos we have in the queue. Yeah. If we didn't film another video. We have great ones too. And we have a great ones. We have really good ones in the queue.
Starting point is 00:45:09 If we didn't film another video from this day on, we'd probably be good. Not probably. We would definitely be good for two months. Yeah. Two months. Right. If we didn't film anything,
Starting point is 00:45:20 the rest of these next two months. Next two months. We could go dark for two months, dark as in like filming. And we would have enough content to put out a video a week at the least. It's amazing. It's amazing. If you're feeling dehydrated after a long day
Starting point is 00:45:37 on the course recovering from an intense workout. Maybe you're dehydrated after a long night out. BioLite. I actually have to give credit to our victory in the third flight of the Granite Lakes member guest last week. Corey Hill's invitational to BioLite. This is now two trips in row when I went on my abandoned trip a couple weeks ago, which I'm going to debrief the whole thing from probably next week.
Starting point is 00:46:00 I made sure that we had a bunch of biolite shipped to the house. It's insane how big of a difference it makes. We hit. Try to get one down. remember to drink one before you go to sleep and then we have one in the morning before we go out of the course for the day makes just an enormous difference
Starting point is 00:46:15 biolite is unlike any other hydration drink out there and then this past weekend of the Granite Links member guest we had biolites every single morning felt great we won our flight the other two guys that were on the biolite train with us won their flight it's got six and a half times the electrolytes in a single biolite that you get in other sports drinks
Starting point is 00:46:34 They created biolite physician formulated hydration drink packed with electrolytes and all natural ingredients like B vitamins, milk thistle vitamin C, and ginger root that help combat headaches, nausea, and fatigue associated with dehydration. Next time you're in need of a serious hydration, grab an ice cold, biolite, drink the entire bottle, and just 30 minutes or less your body will receive the same rejuvenation as an IV rehydration therapy. trust us it works. Biolite when water is not enough. For a limited time, use code summer to get free shipping on your next order of biolite at drinkbiolite.com. That is the code summer free shipping, drink biolite.com. All right. We've got John says, how was the transition from Lurch to Dan gone, specifically on the podcasting side of things?
Starting point is 00:47:32 I like Dan. Clearly Lurch brought a totally different kind of energy to the pod when he was actually able to So the Dan Lurch situation is I think was probably incredibly misrepresented. Yeah. Right when it happened and that's for a couple different reasons. The main one was and I like the Lurch was on the last show Lurch was great. Lurch like I said when COVID hit me, Lurch was looted my roommate for five years or something. Like one of my best friends in the world.
Starting point is 00:48:01 You guys made the move from Boston to New York. Still is. Made them move from New York. I think Lurch moved probably nine months before I did because he's from the tri-state areas from Jersey. And so he was always going to kind of move back home. It's amazing now. He's moved back to Boston. Boston. We were living at Boston together before. He moved to New York. I moved to New York like nine months later for Barstool. We got an apartment together. We lived with another guy for like two years. And then we got our own place for about a year and a half. And then COVID hits.
Starting point is 00:48:28 So Lurge and I, there's closer you can possibly be. It's always interesting when you mix like business with your personal life and buddies and all that. No matter what. I mean, everybody knows that. I think that's one of the most, the oldest cliches of all time. But also in that time, right? Like, foreplay got massive. And if people have been listening for a long time, you know, the first time or two that Lurch was on the show was like, we did a cabot trip together in like 2018 maybe. And we actually went with office manager Brett. O&B. O&B, myself, Lurch, and Higgs, our producer at the time. I think it was literally 2018, like the summer of 2018, which is only a a year after Foreplay was launched.
Starting point is 00:49:11 And I was in a place where Frankie and Trent weren't really playing any golf. Yeah, they weren't like, they weren't like a part of the brand in that sense. No, no. And that gets into a lot of the business stuff too that I know people were interested about. But like it was it was, it was me and Trent doing the podcast full time. But it was in terms of actually being out playing golf. Trent didn't really play much golf. And I played a ton.
Starting point is 00:49:32 But it was always weird like talking about myself playing golf, not being able to like jive off of someone else. And Lurch was there a lot when I did play golfs. It was like when I would play, it would make sense to bring Lurch on and talk about it. When we did the Cabot trip, I was like, I think we did a show with all four of us, or at least O&B was on there too, where we like debrief from the Cabot trip. And it just made sense. Like, well, I'm going to go get invited to go play like Oakmont or something and Lurch goes with me. Then, like, Lurch should be on the show to talk about that experience,
Starting point is 00:49:59 rather than me just being like, so Frankie and Trent, here's what it was like to play Cabot Licks. Like, so Lurge kind of got, like, that's how he got originally involved. involved in all of it, and he's a big character. Lurch is especially like in person. Anyone that's listening to the show, it's Met Lurch in person. He is one of the most personable, like human beings of all time.
Starting point is 00:50:19 In terms of his internet saviness, he doesn't really know what the hell is going on. Two out of ten. Yeah, two out of ten, which actually is incredible because it's fueled his character of like. Which, like, yeah, him being a two out of ten is also like, like,
Starting point is 00:50:32 become this thing where he's like all, like it's like an eight at ten. It's like, he's so bad, it's good. Right. And then as Foreplay grew and grew and grew, right? Like Lurch, you have people have to rest of too, has grown and grown and grown in his own other career to a point where Lurch is the sales manager, sales team leader of like a major sales team and has been very successful in that, even outside of his current job, like the job is before. And so he's been growing with that. We're going in this.
Starting point is 00:51:05 And when Lurch would pop into different shows for, you. you know, 30 minutes and then pop out and then go on a trip with us and like not be fully invested. It was like kind of two forks in the road a little bit of like, you know, we kind of got to figure all this out. Nobody really wanted to talk about it a lot because we're all like kind of good buddies. And like it was just a little bit messy in a sense, but like also great because we liked Lurch when he could be of all these amazing in videos and all that. But he wasn't fully invested.
Starting point is 00:51:33 And we're at a point of personal sports where it's like we were getting taken over by Penn. And Penn, like we said, was very much putting a microscope on, and Barstle putting a microscope on like, we need to cut. If people looked like a couple weeks ago, Barstle cut a couple of talent people, a couple other ESPN cut a ton of people. So it's like in the media space, this is not crazy. And so Penn and Erica and Barsole kind of were looking at the alert situation and being like, all right, we're assessing all the talent.
Starting point is 00:52:02 Like, who's this talent who's making a pretty good amount of money that by all matter. is like not really a full-time employee that's like delivering X, Y, and Z. What's going on here? So it was the first time we had to like critically look at the situation. And essentially at that exact same time, these two things happened coincidentally at the same time. We had been talking to Dan for a month or so about like potentially hiring him. I've been on the podcast at the US Open when fits one. And like we had it gone really well.
Starting point is 00:52:28 I remember. I remember a couple times. He called in after the tiger. Yeah. I brought his ass on. Yeah. Yeah. Yeah.
Starting point is 00:52:35 Yeah. Yeah. were producing. I remember that. And then I remember I actually, not to cut you off, but I was like, I remember we had a really good
Starting point is 00:52:41 podcast session with him and just like shot the shit with him. I remember walking into the media tent just like looking at you and being like, when are we going to hire this dude? Yeah, right, right, right. And then right,
Starting point is 00:52:51 when you said that, we kind of made that conversation because this is how we handle most things. It's like among all of us. It was like, we had that conversation with me, Frankie, Trent, you know,
Starting point is 00:52:59 I'm like, what do you guys think? It was like, I like what I wanted. So I started that conversation. It wasn't easy for Dan. took a few months, whatever. So that was going on at the exact same time that, you know,
Starting point is 00:53:08 I had kind of found out from Barstool that they were like, hey, you know, Lurch's contract is expiring from our standpoint. We don't really know why we're paying him, but like, what do you think? What's going on? And I basically laid out everything that I just said of like, you know, he's a great side character, but he's got a major career, blah, blah, blah. And so all those things were going on at the exact same time. And when that came to was that basically Barstool did like a pretty deep performance review
Starting point is 00:53:32 of Lurch's situation, which is what they do with everybody. It's what they just did with Doug's. It's what they do with us. It's what they do with everybody. I'm like, what's the output? How much do they make? Basically, their conclusion was like,
Starting point is 00:53:43 there's no way we continue to, you know, pay this person or X amount. Like, we just can't really justify it. And, you know, what do you think? And I had to be honest, a business person said, yeah, I mean, he's in and out. He's not fully committed. We're such a rocket ship of a brand that, like, man, people would love to be a part of this.
Starting point is 00:54:00 We kind of need people that are fully committed. It's dicey. get upset a little bit on trips when somebody's working on a different for a different company while we're there and all that stuff was going on and so everyone knows like I had to make one of the hardest phone calls of my life for I had to call or to basically say look man like it's my roommate a year before and like I don't know that we're going to really be able to justify to barge school that like we can pay you x y and z to not really be fully in and so what do you kind of want to do and it's kind of left in a little bit of a weird spot at that exact same time
Starting point is 00:54:32 we had just kind of hired Dan. We were deciding how to roll out Dan. I think the biggest misconception was that Dan replaced Lurch. Well, what I was going to say is then that like, Lurch is not the best of communication on text, which we've said a million times. You got to tag him. You got to tag him.
Starting point is 00:54:48 You got to tag him. Yeah, I think he's like a text tag. And I'm going to bring this all full circle to where I think we're all in a much better place now. But like we were going through the text being like, all right, we're going to announce Dan on Tuesday show. we're going to record it and like and all that so here's what we're going to do let's everybody think everyone's like I'm in I mean we didn't really hear anything from Lurch
Starting point is 00:55:09 well then we jump into the Zoom to record that podcast and Lurch shows up to that without us knowing so then for the first 20 or 30 minutes we go on about how we're adding Dan and Lurch was there but didn't really say anything and then put out his video where he was like you know they kind of cut me out of stuff so I don't know that I'm really going to be involved at it and all that happened at the same time without us really knowing it was all going to happen at the same time. And then at that time, too, Dan was hired in, like, September, golf was over. Golf was over.
Starting point is 00:55:37 And what Dan has since the beginning of the year, like, thrived in is what we hired him to do, which is to really, like, cover golf from an insider golf nerdiness standpoint that me, Frankie, Trent, Lurch, don't do. Because we're trying to be the biggest golf brand, you know, that we can possibly be. And, like, we've got a lot of the YouTubey, like, funny golf, funny podcasting related to golf type stuff covered. And I think I can interview golfers. We can interview golfers well on the podcast together,
Starting point is 00:56:02 but somebody that's like doing these TikToks and videos and articles about the ins and outs of golf can really like speak to a deeper golf audience that we don't really speak to, whatever. And so all that happened. That's in no way, shape, or form any way replacing Lurch. Yeah. That's not even Lurch's skill set. I totally get how it came off like that.
Starting point is 00:56:21 And at the time, it's tougher to because like we weren't, there wasn't golf to be covered. And because Barstool had always done it this way, When you hire somebody new, you kind of throw them into the fire. We were going to film and golf videos. We were like, yeah, if Lurch can't make this one, like, let's bring Dan. And Dan was on.
Starting point is 00:56:37 So it looked like Lurch was there to, or, yeah, Lurch had been like replaced by Dan, which I totally get him. I'm a fucking idiot from the standpoint. And then you're in a spot where like, yeah, I don't want to really release anything, like trying to explain this while Dan's trying to get his feet under him. And like the Lurch situation, we weren't 100% sure how I was going to play out. He felt a little bit wrong by the whole thing. So all that was happening at the same time.
Starting point is 00:56:57 It was tough to figure out how to, like, handle it all like publicly also behind the scenes also like from bar stools standpoint the business standpoint they were like yeah no of course this is great we love you know dan makes a lot of sense he's so into it he's reaching out to all the business people he's reaching out to you guys he's reaching out to nate and hubs on the blog and like posts his many blogs he was like all in and so it was this this dichotomy at the time that was fucking nuts and like i get that it was confusing it probably came off like we screwed lurch which like Lurch's contract was expiring.
Starting point is 00:57:31 We had done a full like, dude, are you going to be full time doing your sales gig? Are you going to like really be all in on like four play? You can't kind of be half in on both forever. And like we, you know, and so here's kind of the, here's where we're at and it wasn't working out. And now we kind of, after all that shenanigans happened that we talked about, like golf restarted pretty much at the beginning of the year.
Starting point is 00:57:56 Dan has had we had multiple conversations with Dan about like hey like you're not a replacement for Lurch like this is these are your strong suits we want you to be involved in golf when it makes sense in terms of like filming golf videos but like you're doing this now he's got the videos the series that he's done they're doing incredibly well his TikTok videos that he makes about what's going on in the world of golf and the news of golf is such an additive thing that we never had before and then when we have done shows especially when it's been like just me and Dan where we talk golf people love that because it's so different. than the dynamic that we do, which is great. He's gotten us so many guests. Like, monetize we just have the PJ Door winner or a major winner from two days before on the show. It's because Dan knows all these guys and gets his great guests. So he's found his own. And then we had a deep conversation with Lurge at the beginning of this year about like, hey,
Starting point is 00:58:45 what all went down? Like, what do you think? Where are you at? And came basically to an agreement of, okay, let's come up with something new from like a structural standpoint on how you're going to get compensated. let's here's what we really want you to be involved in. We want you to be pretty much as involved as he can possibly be in. So a bunch of these questions were like,
Starting point is 00:59:03 how do we get Lurch to be more of a regular guess? And it's like, well, look, do Lurch is not going to give up the job that he's got, which is a killer job. But he wants to be involved because it's a cool brand. He's great at it. People love having them.
Starting point is 00:59:15 And so we're trying to get better about like scheduling and being like, hey, we're going to film this travel series this week. If you can schedule your meetings around it, do it as best you can. But also while you're there, guess what?
Starting point is 00:59:24 We've got a cast of six characters. we can bring frances for a couple days dan for a couple days we can bring jersey jerry for a couple days we can bring new folks that we want to get involved in like golfs chill them the fucking air b a m if one of the days you gotta be like dude i got meetings from fucking 7 a m till 6 p.m and then the rest of the week i'm going to be free for videos great so trying to get ahead of all that and like have have structured things now to where i believe everyone's happy uh and we're in a good spot with all of that i feel bad both for like dan that his like beginning at bar stool was viewed in a lot of people's eyes of like screw this guy trying to replace lurch that sucks for him
Starting point is 01:00:01 it wasn't unfair and lurch admit it said to dan like dude i apologize that sucks that it came off that way apologize for like us mishandling all of that apologize to lurch if he felt like he got screwed to the beginning uh and through all of that but like you know we make all of our decisions like largely as a team it wasn't you know nothing that we did was like anybody coming down like a dictator being like this is what i'm doing if you guys don't like it fuck off it's always talked about it's always discussed trying to make the best decisions and luckily i think like it's great that people want lurch to be involved like for sure great character that people like it's great that like people when we do shows like i said with dan with when he does side gigger he's doing night of
Starting point is 01:00:40 mind like that that's completely additive new shit that we would never do i love that he's doing the money morning round and he ranks 50 players in the field and like we would get none of that stuff if we hadn't brought hat on so i think we're in a good spot now but that's kind of a long win way to explain the whole situation. No, you gave the whole story, which was honestly needed. Like, it was insanely tough timing for that whole thing to kind of just come together. Yeah. And it's like, there was definitely, yeah, just because there was just things that were up in the
Starting point is 01:01:10 air. And that's just like the nature of us where it's like, yeah, I mean, like, this is just how it is right now and we're just going to get through it. And I remember just like, because I knew Dan a little bit prior just from meeting him at certain tournaments and whatnot. And same thing with Alex. And I remember just like, I would not say like talking off a ledge, but he's like, dude, these guys, like, the fans are killing me. And I'm like, I know, dude.
Starting point is 01:01:31 Like, this is real. Like, it's tough timing right now. They kind of like, it's perceived that you're like replacing Lurch. And I know you don't, you, you aren't. And it's tough for you to make your own lane right now because like Rick said, like golf's kind of slowing down right now. And like, you really don't have any series on your own. So it's definitely tough for you to make your own lane and kind of showcase that you are in fact, like a separate arm. form of foreplay that is kind of like this golf nerd slash like a scratch golfer or whatever and like
Starting point is 01:01:59 it's just a different side of the brand it's hard for you to do that right now so it looks like you're just kind of replacing this dude on the podcast and coming on travel series so it's like real tough timing but i would just look at him and i'd be like do i just need you to like we kept saying wait until your series come out and wait and wait until like you get your ball rolling because i think his ball's rolling and rolling pretty good right now like you got a side side get coming out with kegan Bradley that we just shot minwu lee's on the list he's not in mine not in mind not in mind with blake griffin i don't even know if any of this stuff is public yeah it's all coming out he did yeah it's like he's got some stuff going and and he's obviously he's like his own little entity right like
Starting point is 01:02:34 he wasn't part of the established original crew and obviously you know he wasn't here five years ago and he never and he never technically will be right like he wasn't an o g with us so it's like he's doing his own thing and he's kind of like chipping in with the the hole when he when he can and when and when he sees fit, when we see fit, and when he could add value. It's like a TV show too, right? Like it's like, let's say we're on season six now. And it's like one of your, one of the characters was kind of like a sideish character where it was definitely involved is like kind of gone and they brought in a new character
Starting point is 01:03:04 that's like not replacing them, like just a new character from a different part of the show that like is trying to be in your sort of like, wow, this is a new age. Do I like that? And so I get that. Right. Like I get it from the viewer's standpoint. One thing that I love about Dan is like, Dan has been insanely receptible to feedback. when you tell him like, hey, actually, you know, I sit down with him like, hey, here's where I think your strong suits are.
Starting point is 01:03:26 Here's like when you just chop it and try to, where me and Frankie and Trent, who've been doing this, by the way, for we've been at Barstool for this. This is our eighth year. Jesus. We've been doing this like shoot the shit, having chemistry that we've been building for seven years now going on eight. Like, you're, you're not as good in that environment as like we are. And people can see how you can like, it might derail it a little bit. But guess what, dude? Like also when we do. bring you on and you've got an incredibly insightful segment during the U.S. Open or during the British Open that like we would never get to. People are hungry for that man. They're watching live from coverage or listen to as many golf podcasts as they can. When you're doing like when you're going through shot by shot with Maddie Fitz of watching the footage from his US Open win like that's insanely insightful stuff that I find fucking fascinating that we would never be able to deliver. He took all that
Starting point is 01:04:14 and was like I got it. I love it. And like that made him feel better. And you know I I've told a story before Like being thrown in the fire in terms of barstool, nobody can really prepare for it. Being like a publicly facing person that is now exposed to millions of people's just opinions of you that usually come from like anonymous accounts. And I remember like the first time when I was in, it was 2016 when I went from blogging for probably four or five months where when you're blogging,
Starting point is 01:04:46 you're not really exposed to radio or that you're just kind of blogging. put your name on. I had done a couple videos. I did the London video. I did like an Apple iPhone store video. But like you're able to control those. Like you know how it's added and you put it out whatever. And then I remember Dave brought me on to, I think he was doing the Dave Portnoye show at the time where it was literally him and gas and they would just bring people on and roast them. And for like 30 minutes, he just roasted me. And you go from this like person where you're like pretty confident person and normal went to a good college like doing good job. Like got a lot of good friends and like pretty like doing all right. Think pretty highly of myself. And then like
Starting point is 01:05:21 in an instant it's like everyone on the internet that's a dave portnoy minion which is pretty much everyone that's like a barstool fan at the time especially in 2016 there wasn't really pardon my take much there wasn't like chicklets and this four play crowd and the in the uh chicks in the office crowd it was like that was like barstall crowd the barstall crowd followed dame and they're just roasting me about everything about you your eyes suck your hair sucks you fucking right why you're so twitchy you don't even know how to talk it's like what the fuck i went home to my apartment just cry I just like, tell everything. And you just like, you just jumped to my bed and just cried.
Starting point is 01:05:54 It was like, but I remember I told Dennis. I was like, I had a moment with myself. Like, all right, dude. Like, you either got this or you don't. Like, you can either fucking handle this or you can't. And it's your choice. You can go back and get a pretty anonymous job, pretty normal job. And like, life will be pretty solid.
Starting point is 01:06:10 No big deal. You won't have to face this shit. Like people will tell you you're great every day in life. You'll go to like little work conferences every week where they're like, oh, yeah, everybody's so lovely. Let's do fucking varsal beast. and like your life will be great. Or you can like take a shot and like you got an insanely cool opportunity
Starting point is 01:06:27 and this is part of the baggage that comes with it. And like that's not easy for everybody. And we've seen people of bars. So you guys have seen plenty of people throughout your type of bar store. Happened to Trent. That like, yeah, yeah. Oh, people hated Trent. People hated Trent.
Starting point is 01:06:39 Yeah. Yeah. Yeah. Or people commentate. Weren't they commenting over and over just fire this guy? Yeah. Yeah. Fire Trent.
Starting point is 01:06:45 He said he like, couldn't write a blog. He said he's like, I couldn't write a blog because like it was crazy. really bad. Yeah, and that's Trent. And now he's lovable. He's lovable as ever. And he was at the time.
Starting point is 01:06:54 And it's like people can just be ruthless. And I remember like, I remember when PFT Cominter first started and we were both blogging. And we both kind of would cover like some serious e topics, right? Because he's fucking genius. That's in he could like write really satirical funny wordsmith stuff about politics. And I was kind of covering political stuff at the time that like the comments would be like, can't believe they hire this PFT guy.
Starting point is 01:07:16 Riggs is the best. And I was like, you guys are wrong. I think you're very wrong about that. And so it's like you just kind of got a, you either got figure out that you can do it or not. And I think luckily we're in a great spot where Dan has come a long way. He's figuring out a lot about himself,
Starting point is 01:07:31 figured out how to get a lot more comfortable in the job. His tweets go crazy during tournaments. Oh, yeah. And like he's very much become much more accepting and able to roll off him that like he's going to be our punching bag a little bit. We're going to like make fun of him for being like, our dorky golf guy. And that's fucking great.
Starting point is 01:07:51 That's like part of the role. I think we answered that question. I don't know what the question was. It was like, it was dynamic or something? Yeah. Love that. Do you love golf and love to play with other people?
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Starting point is 01:09:12 put your scores in, have a match. You could be in a league. And then you got up to seven days for the other person to play, see who wins and continue moving forward with your life. You don't have to play versus your friend at the same time. You got seven days. You don't have to use the app when you're playing. You fill in the scorecard post round if you'd like. App is great to use a side match with a buddy in different states. So you play your local game Sunday morning in person.
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Starting point is 01:09:59 Who approached who? How do those talks go? What's the vision is, et cetera. That's actually a really good question because. Shout out to Tijuana made. Oh, yeah. Do I have my tournament. But they're heading their game.
Starting point is 01:10:11 We made, we actually had a moment in, during COVID where we, we were kind of known as Peter Milar guys. Especially me. I was big time known as Peter Mollar guy. They'd come on for a bunch of stuff. for like a year or so. And we were largely Peter Malar Apparel, Peter Malar Apparel, Peter Malar Apparel. Well, also at the time, right,
Starting point is 01:10:33 like advertisers were pulling money. It was during COVID. Everybody was hemorrhging money. The world was collapsing. It was barstool, even internally. We were being told, like, we need to get as much money as we possibly can any way that we can't. Call her daddy was like on strike at the time.
Starting point is 01:10:47 Oh, yeah. It was like, we need money. Like, no episodes. So we're basically selling anything we can sell, whatever. We used to get emails. That would be like, you guys, we got to start making money. because Alex Cooper pays people salaries around here.
Starting point is 01:10:58 And she's like not fucking working. Right. Yeah. Right. Right. Right. And so what happened from there was we did the Kisner Scramble Match. The Kisner Scramble Match was sold to Footjoy.
Starting point is 01:11:11 Oh, yeah. And so out of the clouds, we're like, Pinawold, Pinawana, then we're footjoy. And so what we hated about that, right, was that then it makes us look unauthentic, where it's like, well, Ricks, how can you tell me I should be buying all kinds of Peta Malar apparel and G4 shoes? And then like the next week, I'm supposed to go buy like a $100 footjoy polo and then like footjoy shoes. And then the following week, you're back to Peter Malar. How can I do that? And Peter Malar themselves came to us too at the time and said, look, like we've been with you guys for a year, a couple of years supporting you guys.
Starting point is 01:11:47 We love our partnership with you guys. And then this huge video that, you know, a video two now has two and a half, three million views, whatever it's got. you know another company they were like that just kind of like blindsided us a little bit and we were like totally I was pissed about it because I was like because that stuff especially at the time kind of just gets put on to us like they're just told like dance monkey here's what you got sometimes it's still the case and it's crazy sometimes that can still be the case and that drives us crazy because we're the ones in terms of um the total cost like we're the ones that pay for that in terms of like it ruins our reputation a little bit right makes us look foolish a little bit it makes us
Starting point is 01:12:23 look like, you know, whatever. It's tough to be telling people to buy two different pairs of shoes. It's my number one thing. Whenever I go into anything upstairs, I'm just like, how is this going to be, is this like best represent us? Is this going to be misconstrued? Like, my number one thing, whenever I go into any meeting is just like, is this good for the brand.
Starting point is 01:12:39 Does it make sense? Like, I don't really care about anything else, but like, are we being genuine to people? Like, it's so silly to just like you look like you're chasing money or whatever. It's like. It's very obvious. It is. At times it's fine. Like, the age done such a good job without it being like, we need to pay the bills.
Starting point is 01:12:53 to do six ad reads this show and people were like fine that's cool so like i get that they get it like they're not they don't hate it but they don't like it when it's clearly comes off disingenuine like right so we basically circled up and credit to our business team at the time where we circled up and said hey look we need to we need to revamp this whole strategy i think because a that was bad but be like this one-off stuff i think we're bigger than this i think we're better than this and i think that the companies that we can potentially work with are going to get so much more if we're fully immersed in their brand. And I said, you know, we're not,
Starting point is 01:13:31 we shouldn't be treated like influencers in one off Instagram story type deals. We should be viewed like professional golfers are viewed. We are, once you get past a certain number of golfer, we are, you know, more relevant in the golf world on a more consistent basis than almost anybody. It's like even if you're paying, if you're paying, you know, know Jason Day at this point X amount of money.
Starting point is 01:13:55 I was really curious what name you were going to go with. Jason Day is fucking awesome. When Jason Day is at his peak, Jason Day is going to get more engagement for you, you know, than we are. But guess what? Jason Day might go four and a half months where he's not on TV once. Yeah.
Starting point is 01:14:09 He might go four and a half months where he's just not playing well. He takes a month off in between. He's got a family kind of issue. We're relevant every day. We're posting videos every single day. We're posting podcasts twice every week. At this point, we're posting not just Instagram videos in the day and I had and them for Playverse videos, but like now we're posting multiple long form YouTube videos every single week.
Starting point is 01:14:31 We're tweeting about the live golf every weekend for the most part. And so like point was basically, I think that if they really took a look at this, these companies would find that like a long term partnership with us is going to deliver significantly more for them than not just these one-off type deals, but also like we're going to over deliver where I just post pictures of my cool table. We always made shit all the time and my PMLR shit and like my Chevy stuff. I drive by a Chevy dealer. I just take a video. I'm like, shut-ah!
Starting point is 01:14:59 Like, you know, they support us. We support that. And like, and so our sales team agreed and we're like, you know, this is going to put a little bit of a pause for a few months. We're going to have to shop this around. But like, what's put a large package together and let's go out and let's hunt this down? Let's try to get longer term partnerships. And so at the beginning of the next year, 2021, we announced that like Taylormade Golf came on as
Starting point is 01:15:22 our exclusive equipment sponsor. And within six months or a year or so, like, they came and re-uped quickly because they saw a massive return. And the partnership and the partnership's awesome. When people partner with us and go to bat for us, like, we'll go to war for you. Like that allows us to live this awesome life that we've talked about for an hour and a half now. Like, we will go to war for you.
Starting point is 01:15:41 And then Peter Malar and G4 came on for a big number as like our exclusive apparel and shoe sponsor. And they're like, so when you guys are playing golf and you guys are in videos, like you're going to be in Peter Malar, you're going to be wearing G4. you're going to be using Taylor Mae Golf. We're like, that's fucking awesome. That's what it should be. And so it was a very conscious effort to sort of transform the way that we did sales.
Starting point is 01:16:03 Now, we're still going to do 60 second ad reads where somebody comes in and like, hey, we're going to buy four ad reads for X amount of money. And like, we're obviously still going to do that. Probably heard a couple already. Yeah, no shit. Definitely. Like, we're never going to say no to that stuff. But the more that we can, especially like the endemic golf companies, the more we can do
Starting point is 01:16:20 bigger partnerships, like they're going to. see way more on their dollar for dollar return because we're going to over deliver we're going to go nuts we're going to like we just love that stuff and so that's kind of a way a long way of saying like how the taylor made deal came to be i think um barbooty gets a lot of credit too oh barbooty i think he was like the original yeah the original one of taylor made who maybe had that vision that was kind of like let's get into these this brand you know these brands or whatever it is now they're they're in with like a couple different people i think we were there we were kind of like their guinea pig and and they saw they kind of reap some benefits from it it sounds
Starting point is 01:16:52 like and and you know obviously we did too and we love them to death when when I first got wind of it like I remember when you said that um it was just me and Jake again but I remember being like holy shit dude like what do you mean and it was like you were like dude they're gonna like just we're gonna go to the kingdom we're gonna get fit they're gonna give us clubs they're gonna give us balls and I'm like I remember like everybody was freaking out right breaking track there's and then I remember I just like text you be like do I get shit too and you're like yep and I'm like Yeah. What a fucking brand.
Starting point is 01:17:25 And they've been so cool. Like they send everybody stuff. Like they send, I mean, they take care of anyone that's, that's not just us, but like that's in our orbit. Yeah.
Starting point is 01:17:35 They tell them. Oh, totally. They're like the fucking best. And like, how lucky did we get to that? We partnered with a company that in terms of like doing custom stuff. The best.
Starting point is 01:17:44 Cool design stuff. Like nobody's even in the same ballpark that they are. And then on top of that, they've got Tiger Woods. They've got Roy's. Macroy they've got Scottie Schaft. So they've got like the best, two best players in the world, the biggest, best player in the history
Starting point is 01:17:57 of the game, like us, they do cool. Like the fact that they release the stuff. And this week I'm doing like the Daily Nines or Taylor Made, my Taylor Made Plus app. And like I was, so I was scrolling through being like, all right, if I'm going to talk about the perks that people get, I should like remind myself. So I was going through, look at it like the drops that they do. Oh yeah. You send me those screenshots.
Starting point is 01:18:15 I was like, it's kind of sick. Dude, those head covers and like the Tommy balls that he's using with the clock on them. Tea time. It's fucking off the charts. They do that shit every week. That was crazy. It just kept getting better and better. You're like, we get clubs.
Starting point is 01:18:27 They're going to give us this. Then you're like, dude, they have a media day. When we get to like shoot videos with the people. What? Who's going to be there? I'm like, what the fuck are you talking about? He's like, dude, Roy's there. Tommy's there.
Starting point is 01:18:39 Every year we're going to do this. I'm like, holy shit. Yeah, dude, that was the biggest one. I think it's the biggest one for a lot of people. That's probably why it was one of the questions where it's just like, how the hell did this happen? That was a huge announcement, you know? And I think, again, like people. and I laugh because people, yeah, I think people want to know a lot about like those deals and what is that where.
Starting point is 01:18:58 And it's like, no, like we, you know, we kind of viewed ourselves and presented ourselves like a like Tommy Fleetwood level like deal. Or it's like, you know, if you like, you guys really want us and like show us, you know, compensate us to this deal. Like we will deliver. And so the deal is done that way. And you're right. Barbudi had been reaching out to me for a couple of years before. I didn't know particularly well. He had sent me one of the original Sims, I believe, that I loved.
Starting point is 01:19:25 And then him, you know, him especially, but other people at Taylor made, too, that, like, we don't know the ins and outs of their internal discussions and whatnot. But, like, I know, like, Barbudi then has to sell that, right? Like, I was able to just sell it on this podcast, whatever, and explain it. And you guys agree because you're on our fucking team. But, like, he has to now go sell this to some older brass folks that, like, don't necessarily see it that way. Can we imagine what those conversations are like. Wait, these guys.
Starting point is 01:19:48 And then if they Google Barstle Sports and an article about whoever, comes up and they're like wait we're gonna spend like what instead of giving what to tiger woods or to rory or to Tommy or to doc redmond or to whomever they're like what are you talking about so so he had to go to battle on their end and be like trust me and god knows like how much they've had to defend us over there at times and and whatever but it's worked out amazing they couldn't be like a cool partner and peter moir and g4 and shabby and like these companies coming in and like investing in us and then you feel this obligation, right? From us to be like,
Starting point is 01:20:22 oh dude, you feel an obligation for the fans mostly to like create stuff and like deliver for the fans because I just mentioned we're relevant all the time. But like that takes constant. It's all page Brandic posts in our story today. People were like, what's the hard part about being an influence?
Starting point is 01:20:35 She was like honestly like creating stuff every single day and across different platforms like every single day is like, it's tough. You can't really just kind of go through the motions. Because you need to be creative. You need to be fresh. You need to whatever. and so we always want to deliver for the fan
Starting point is 01:20:50 but also like trying to be like okay how can I deliver again today for Peter Millar and their new line of shorts which I'm wearing that like because they're they're invested in us they like us they take care of us if I'm on a buddy's trip they'll send us polos if we're stuck in LA and the weather shudder
Starting point is 01:21:06 and we thought that's going to be they're sending us hoodies like they take care of us like how can we take care of that like how can we do that for them you know and you guys are great I do yeah I try to do it all the time I'm like we have uh like we we filmed the video on the truck, which I don't even care, I'll say.
Starting point is 01:21:20 We filmed the video on the truck back at Media Day and Adrian who's obviously a recurring guest. And he obviously told the Tiger story and we pumped that out and it was amazing. If you haven't seen it, go on like our TikTok, it's like pinned. It's amazing how like they built Tiger's Tees
Starting point is 01:21:34 from scratch. But recently, we just put out a video today, so Wednesday, on our Instagram about how Rory could feel the difference in one piece of tape. He has like two separate, like, thicknesses of tape, which are like legitimately the same thing. He could tell if it's not that.
Starting point is 01:21:52 And Adrian kind of explains the whole process and does it for us right there in the video. Now that video was originally supposed to be building Rory's driver to spec, like top to bottom. But Rory wound up changing his spec like two or three times since that video came out. So naturally I'd be like, all right, video's done. It's over. Like we're going to scrap it. But I'm just like, you know what? Like I'd love Taylor Made obviously with all my heart.
Starting point is 01:22:14 I'm going to do everything and anything I can, you know, to keep them happen. And also it's like this is still good content. I'm going to find a little piece of this video that we could at least make a social clip out of. And I think it's like crushing right now on social. I think like it's doing well. Yeah, there's like a certain corner, not even a certain corner, but like a big section of the internet that like loves that shit. I love that shit. I love that shit.
Starting point is 01:22:34 It's like I'll do whatever it takes like, you know, to keep them happy. Same thing with like Peter Malar and G4. Like, you know, like obviously we didn't go in there with that being, you know, the goal is to get like something like that. It was like, you know, we're going to salvage this video. We're probably going to get like somewhere near a million views across all the platforms on this thing. And like, hopefully they're happy with that. And they are. Like I sent it to asking asking he was like, dude, he's like, that's making chicken salad out of chicken shit.
Starting point is 01:22:58 Because that video was dead. Like that, that video was dead. And I'm like, yeah, it's now it's like, you know. Yeah. There's a, for whatever reason there's like a, there's a stereotype or there's a generalization that people make about like companies where they just like to overgeneralize a company. And like a company is like meant to make profit. it is bad. And like when you really realize a company is just made up of people. So it's like, right? Like when we work with Taylor Made now, I don't think of Taylor Made as like
Starting point is 01:23:24 big Taylor Made that's trying to like make billions of dollars. I think of it as like our booty and louder and Essie and like Adrian. Like these guys are actually just like that could be you or me. They just happen to work at Taylor Made and like follow up this path. But like so you want to do right by them. You want them to like in their performance reviews like have good things to say about the decisions they made because they're with us. And so like you kind of realize that it's just fucking people over there and the same at peter milar it's like when we go on these shoots or we go and and somebody shows up and they're like taking photos of us all that you're like do i better make sure i iron my shit this morning all that because if they're going to take photos like they need to go
Starting point is 01:23:59 back and have good photos because they're just trying to do their fucking job morgan from peter moore who i love she does their social um like she sent us a video she posted it was great and there was like something little in the video and you know what i'm talking about that shouldn't have probably been there and i remember i felt terrible because i didn't guess i didn't really catch it And she kind of didn't catch it, which was no problem. It still was, it was perfectly fine. I remember the next day, I grabbed, I was like, do you have any pictures from yesterday? I just posted.
Starting point is 01:24:23 Like, I was like, I'm sorry. Like that even happened. And I was like, I hope this is like all good. And kind of like you said, over delivered a little bit. But it's like, I want you to be happy. You know, I want to be happy. Like it's just, it was we were in a non Chevy. Yeah.
Starting point is 01:24:34 Yeah. And so people like when we go. It was a rental car. It was a rental car. So that's like, right. I had no choice. I think we were at, it was. Oh, we were in Rochester.
Starting point is 01:24:40 Right. And it's like we just get a, we just get a lovely spot. We just get a rental car. And like if we're going through there, like I try to pick out a Chevy, but also on that line they go to like, oh yeah,
Starting point is 01:24:51 you can you can go through like spot. There's like six spots over there, pick one of those cars. One of them is not a Chevy. You're not going to be like, I boycott this rental car. You're like, fucking midnight I just landed.
Starting point is 01:24:59 I'm getting in this car. I'm shaking this car for the week. And they filmed like a pretty cool. It was. It was a quality video of us like getting out of the car. And we were like, ah, it doesn't have a Chevy logo on it.
Starting point is 01:25:10 That's devastating. And we're like, fuck. Yeah, it was right. So the next day, I just posted a bunch of pictures of us in Peter Martin. It was great. I was like, this is a very relevant post. It's probably been about three years now that I have been using the old whoop app, the old whoop band.
Starting point is 01:25:29 Roar uses it. J.T. uses it. At the end of the day, it's incredibly important to monitor the data on your body. We look at data for everything. We're looking at data when it comes to business, when it comes to your golf performance, when it comes to money ball and baseball and sports. And anything that you're involved, then data, data, data, it's all we hear more about.
Starting point is 01:25:48 I got a friend, my friend Brian Kane, my friend Jeremy Martin, who used data in their prodigy hockey to significantly enhance and improve the play, the skill sets of players at the top level in hockey by simply using data. So why would you not then use data and have data on the performance of your body? Whoop is phenomenal. I'm coming off of two straight days. I had a 97% recovery yesterday, 97% and 90 today. Two days before, did not register because my Woot Band died because I was at the member guest.
Starting point is 01:26:20 Two days before that were in the red because I was at the member guest. So this green, I'm buzzing. I feel amazing. It's a major championship week. I know that. And then it's also got these other categories. It tells you your blood oxygen tells you your skin temperature. It monitors all of these things to let you know where you're at.
Starting point is 01:26:37 My blood oxygen 97% fantastic. My respiratory rate 16.5 RPM. Fantastic. Resting heart rate 52. pretty good could be a little bit better skim temperature minus 1.0 degrees Fahrenheit fantastic so again I'm in good shape right now you should see me on Friday or Saturday morning whoop is also on board next week at the corn Ferry tour event the NV5 invitation presented by old national bank that we were doing which is massive it's going to be massive for those guys out there who are traveling all over there in rental cars they're trying to make ends meet they need to track their sleep dramatically because at the end of the day they're trying to try to be
Starting point is 01:27:15 and to make their entire life dream come true by performing on the golf course. That's a physical thing. You got to be able to be out there, sharp head the whole deal. So they're coming in for the corn fairy tour event, which is going to be fantastic. They've come up with us, which has been fantastic. Point is, whoop's great, helps monitor. It helps you optimize your performance, track your sleep, all that. Go to join whoop.com slash four to get one month free trial on whoop and unlock the best
Starting point is 01:27:40 version of yourself. That's join. wop.com slash four tracking your sleep. is just absolutely massive. I got six and a half hours last night, which was huge. So go to join.wop.com slash four, get one month free trial.
Starting point is 01:28:02 Jason asked, does Ford Boy operate as its own business within Barstool, own P&L and business reviews, etc. Or roll up as part of content. For the most part, we operate as our own business at this point. Business within the business. That's what I sell everybody.
Starting point is 01:28:18 Yeah, business within the business. And so I kind of touched on this earlier, but like me, Frankie, Trent, Lurch, and Dan all came into kind of our all-inness of Forblay at different times. Yeah. And in different ways. And I was first where it was like my job sort of evolved from being a political writer at Barstool and making random funny videos to hosting radio show with Dave, Dave's dad. his friend cousin Murray, to then hosting that show and Varsar Radio
Starting point is 01:28:54 and Foreplay had been launched at the same time. And I was doing Zero Blog 30 quite a bit. At the same time, Trent was blogging a lot of like front page Reddit stuff and like he's a big page views guy
Starting point is 01:29:05 and doing like a lot of the bachelor and chicks in the office type stuff. And I was the first one that really started to evolve much more into like the golf guy and doing Foreplay and running and trying to do golf videos. Yeah. And like, so my,
Starting point is 01:29:20 I was compensated for my for-play role before anyone else. And then after that came, like Frankie came on, and Frankie and Trent were sort of at the same time kind of reached a level where it was like, hey, what the hell is going on here? Like, how come Riggs is the only one that's really compensated by for-play? Obviously, we're all compensated by Barcelona. We have salaries of bars through the whole deal. But I was actually, my bonuses and everything were made by like the success of for-play,
Starting point is 01:29:49 which made sense when it was all signed, but it evolved into a part where it was like, well, everybody, like, you know, everybody kind of should be. I mean, for, for, like, background, when it was signed, like, Frankie was still Dave's got. Right, right, totally. Like, you said, Trent was still writing a little bit. So it was like, you know.
Starting point is 01:30:04 Big time. It needed to be iron out eventually, but at the time. Yep, big time. And that led to some strife, as people could probably imagine, but for a very short period of time, and like we got to a point where then we all at the same time, the three of us and Lurch, We're signed into basically a contract that, you know, we are barstool, right?
Starting point is 01:30:22 So like we still, if you look like we do barstool stuff all the time. You know, when those guys are in the office, they'll do lowering the bar. They'll do KFC radio. I do show with Kirk. We just did the Ryder Cup. We do the dozen. Like we're original barstool guys. I think Trent's employee number like 12.
Starting point is 01:30:40 I'm 19. Frankie's like 23 or 24. Like we're, Barstle's now got 450 or 500 employees. So like we are pretty original barstool. guys, we're always going to want to do barstool stuff. But our contracts are done in a way where we're incentivized by like the net revenue, aka the profit of Foreplay as an entity. And so it is our goal to drive revenues high and keep costs as low as we can.
Starting point is 01:31:08 With that said, it's like we pay out enormously to Barstall because Barstall handles a ton of stuff that we couldn't handle. We might bitch about the sales team, but like we don't pay the sales team salaries. We do pay commission to them on like the sales deals that they do that come out of our bottom line. But like they've got office space. They've got laptops. They've got salaries. They've got expenses on their own.
Starting point is 01:31:28 They're like we don't pay for. And then the merch team like merchandise is about half of our business. So like the merch team with them with Allison, Alex, Pilar, Quinn, that entire crew, like all that they do, getting samples coming up with new ideas, studying trends, the deals that we've done with the PGA tour with the. PGA Tour Superstore with Dix with all of our like site merch that we create ourselves, the partnerships that we've done with Peter Malar, with Roeback, with Unreal, with everybody, with Imperial for hats, with G4 with hats, all that stuff. Like our merch team crushes that. And like if we were not part of Barstow, like what we'd be able to handle it in our own?
Starting point is 01:32:10 No. So like obviously an enormous chunk of- I see brands like have merch and try to create merch. and I'm just like, thank God for our team. They're so good. That's exactly right. And then like our travel, right? Like me, Frankie, Trent, have reached your point.
Starting point is 01:32:25 Like, we fly pretty much first class everywhere. And that's like we travel. You know, I'll take probably 75 to 100 flights this year. I think I took 90 last year and 90 the year before. You guys are not that much far behind. It's like we're on the road so much. But like we just fire off one text. That stuff is booked and done.
Starting point is 01:32:41 And we need a rental car. That stuff is booked and done. And like that does come out of our bottom line. of I just mentioned costs and revenue and all that. But like, we don't have to deal with the hassle. Right. And on top of that, we don't have to pay for it. We don't have to hire Caitlin Locker or Justin Mancini or anybody, right? Like Barstow has hired great people that are awesome.
Starting point is 01:33:00 And then on top of that, you get into the Barstall Classic, right? The Barstle Classic is its own company. It would be its own incredibly successful company. You would have a legitimate employee. It's crazy. Oh, it would be its own fucking company. If things sells out in two minutes. Kind of is.
Starting point is 01:33:15 Yeah, it is. And that has reached a point where with Lisa Litvak and Mancini and Taylor Ray and that whole crew of like that largely runs, it's reached a point where it runs itself. And to the compensation point in the beginning, right? Like that wasn't the case. Like the first year, I literally like picked the appetizers all the way down. Like every detail of it. I called the venues and like book the venues. And so like then you are able to kind of graduate it to the role where it's like, you got liberty?
Starting point is 01:33:43 Almost a figurehead. Yeah. Oh, yeah. That was my one year I didn't. Really? Really? Where it's like, yeah, me and Frankie Trent are a little bit more of like figureheads to a degree where we kind of show up.
Starting point is 01:33:53 We hang out with people and me and like still make calls. Like I'm on calls with those guys. But like Lisa and that team and Mancini, you know, like they do such a fucking good job. They're like handicaps now are never an issue. Like signups are like never an issue. It's like we pretty much show up. And our boy Ryan Hopper nation. That guy.
Starting point is 01:34:11 He's like one of my favorite people in the world. The CMS team. So like we've been able to get to a point with all. of those where like they run it but that's like three or four different businesses from the merchandise from the live events to the podcast to the YouTube to all that like we have many businesses within our own business that wouldn't be operational if it weren't for the barstool arm of it so like yeah our contracts are incentivized that way we are our contracts are up at the end of this year um I highly doubt that we would go anywhere but like as we get more into it right like our goal is to
Starting point is 01:34:43 bring more of our team into that type of thing because the way that it was done forever is like production guys are handled through the barstle side so bars too hires production people uh you know editors producers whatever and then like allocates them to a business so that's why when i just mentioned myself rangy and trent and then i mentioned how like our all in nessa for play changed it's like well so have your guys is and so of others in the sense that like it's grown and gotten to a point of hiring people so as we continue to move along and we sign new deals and all that it's like it is an interesting spot where it's like bars to we are part of bars tool a big part of ours too we all we always will
Starting point is 01:35:22 be but like they love that we are able to run our own business sure they fucking love that there's a lot it's a lot it's a very like set it and forget it like with the four play guys which is cool like it's great for everything like are my higher ups like that i answer to on the production side of things like they trust me with a lot and i love that and it goes a long way just like I wouldn't say like letting me do whatever I want because I don't do whatever I want but it's just like hey I got to go here and like there aren't a ton of questions asked because they they trust that like I'm going there for the right reasons and I'm going there whether it's obviously like a sponsor trip or whatever it needs it's just necessary which is good and like there's a lot of people at barstool who who don't have the foreplay kind of support and setup that we have and they kind of get question it's like well why are you gone or or you know is it makes sense and what's the margin is
Starting point is 01:36:11 Is it actually something that we should be doing? And they look a little bit more into it. And I, yeah, I'm super thankful that they kind of like let me run the show when it comes to like our production team. And I think it just. And they've earned that, right? Yeah, you guys have earned that. They see the results.
Starting point is 01:36:25 Totally. Which is good. And like, to that point, right, there's, uh, there's also just a bunch of different judgment calls that need to be made. Like if Dan wants to go to a major for five days straight, like, we're not going to make any money off of that. That's going to cost thousands of dollars. But like, we obviously want to.
Starting point is 01:36:41 there it's great for what we're doing right um so you're not going to really consider in that point like what's the margin well the margin's fucking zero it's like and they trust us in that regard yeah and now you know we and then we try to get creative like actually can we allocate like fireball wanted to buy some videos and dan does these great you know tictox from the media center like can we allocate fireball into those new videos even though when we sold it those didn't exist and like trying to be creative with that stuff so in terms of the business side i think people find that interesting but um but yeah we try to be creative with all that and barstool's been obviously incredible and just kind of allowing us to get to a point where we can do what we need
Starting point is 01:37:15 to do. We're a mega brand. Yeah. Yeah. Yeah. I saw that. I laughed out loud. There was an all hands meeting at Barcelona the other day and we were we were in one of the mega.
Starting point is 01:37:25 I don't know how many there were three four things. I think it's four four or five mega brands. I remember it was like a it was like a point of contention in the office like it was like your tier like what tier are you or whatever. Yeah. I don't know. We above it all. It was big brand.
Starting point is 01:37:39 Yeah. We're mega dude. We had like parentheses mega next to ours. It was like, I couldn't believe it when I saw parentheses mega. I don't even know what else it was. Does Fordplay? This is from Cripes.
Starting point is 01:37:50 Cripes. I think that was like a social name. We'll do one more. Cripes. How long have we been going? Hour and a half? Hour 27. Oh,
Starting point is 01:37:58 people have liked this. This has been pretty cool for us. I think they'll like it. It's been a little therapeutic. It's nice. And this is the stuff we talk about a lot. We get lunch. We get dinner.
Starting point is 01:38:05 We talk about the show at time. So I feel like, you know, whatever. We're pretty open. You've seen the movie dumb and dumber? Yep. Yeah. When the scene, I do this all the time, by the way. Oh, naming scenes from movies.
Starting point is 01:38:16 Like literally daily. That's a big fortby thing. Like Frankie and Trent are very into that. Brendan just knows every line from every movie. You said this guy's name was Cripes and like something like gets going in my head. In the movie Dumb and Dumber, he says, Christ. Like he, so you know the scene when the little lady steals his, well, so he puts his hand in the newspaper thing, brings it back. And then the wallet is still in like the newspaper.
Starting point is 01:38:40 paper stand. Oh yeah. And he looks at it and he goes, Christ. Yeah, he does. Yeah. Almost like a like an English person would say. Yeah. Like, oh, blimey or something.
Starting point is 01:38:49 Yeah. It's like, can you, can you watch this? Can you watch my stuff? He says something crazy insulting to the lady too. He's like old people. Yeah. And another thing about just like the, the everyone kind of evolving and coming along, getting more involved is like, it's amazing to think that in the last couple of years,
Starting point is 01:39:09 like, trend is. become the sole like star of basically a TV show. Yeah. The sole like actor and like main star and pretty much a reality TV show. And obviously Frankie's are with him and like Frankie, like Frankie's involvement in editing and like the production of stuff and like vision for that and doing fixing Frankie. Like it's it's evolved a point obviously now we're all included in like the revenue share and this. But it's like deserve it and like think about how those guys didn't use to make videos. Frankie was Dave's guy.
Starting point is 01:39:39 Trent was in the office. It's like we're all people are out on the golf course filming videos creating series that are doing incredibly well. Like that just makes an enormous difference for the bottom line of the business and like diversifies a lot of what we do. So yeah, we've come a long way in that. Cripes says those four play have the most affluent listener base with the most disposable income of any podcast that's out there.
Starting point is 01:40:07 A quick story on this is that about five years ago probably I remember we For the first couple of years That I was at Barstool We pretty much exclusively sold like $25 t-shirts And like $25 like Saturdays for the boys Clip on golf towels That was like what we sold at Bars
Starting point is 01:40:25 That was the merch And it did well But it was like that was pretty much it It was like we can do $25 t-shirts Ball don't lie If like the Patriots win the Super Bowl Like come up with Super Bowl designs If Tiger wins a major
Starting point is 01:40:35 Come up a Tiger Woods designs T-shirt t-shirt t-t-t-tshirt I remember We made the call that like I worked with the merch team and made the call to sell $115 peter mallar quartership and it was like the Perth pullover
Starting point is 01:40:49 which is like they always say it's like their pullover that's in the rafters anybody out there like saying knows the Piedomelar pullover like the light stretchy one that just looks like classy great for golf and it was like gray I think it was like gray and blue striped kind of but the super thin stripes
Starting point is 01:41:04 so it almost looks like a solid color when it had barstool golf like the script logo that we do on the chest and then it had like an American flag on the sleeve and I remember it was a big like discussion point of like do you guys really think we could sell any of these like you guys and I was like
Starting point is 01:41:18 I honestly think we could sell a ton of them like we got to try we can't just keep selling like stretchy t-shirts good risk good risk breaks and I remember dude we sold like it's about business is about we sold like thousands of them and I and they went incredibly well and from that
Starting point is 01:41:35 point it was a very eye opening like oh shit with merchandise like Yeah. So in terms of the affluent crowd, I think the barstool audience in general, obviously the foreplay audience because we do golf is going to be more, but I think the barstool audience in general is more affluent than people would think. Yeah. Because you kind of, we get the like frat boy, like, kind of stigma on top of like our whole audience.
Starting point is 01:41:57 Collegy. But, right, college, you don't have any money, kind of broke. Like they'll buy a cheap t-shirt. But I think we found out that like our audience adds a lot more disposable income than people would think. And our stuff's just good. Like that's like, it's nice. It's good. Now especially it's really good.
Starting point is 01:42:08 You know what I mean? like people are willing to spend money on stuff that they think is going to be useful for them. You know what I mean? Like yeah, you buy a 25 out of a t-shirt, that t-shirt gets ripped or whatever. It's like, okay, whatever's only 25 bucks. But it's like, you know, you buy a $115 polo. It's like, I like this thing. Like, you know, I'm going to wear this.
Starting point is 01:42:25 Wear it all the time. And they're great. But yeah, that was like a big moment. We started doing different colors. It did really well. And then, you know, our merch team, too, has been huge in terms of being on top of trends. Like, I remember our first couple years, we never, I don't think we sold our offer
Starting point is 01:42:39 a single hoodie. And I believe two years ago, 2021 on Black Friday, I think like 43% of our merch sales were hoodies. Oh, shit. So like, you know,
Starting point is 01:42:49 trends, like being on top of the trends, our merch team, understanding and like taking risks, like you said, like the inventory risk. You got to order that shit, like months in advance.
Starting point is 01:42:57 You got to try to guess, like, to play the inventory game so it doesn't just sit in a warehouse because that costs you a ton of money and doing all that stuff. So it's been like some crazy changes in the merch game as well.
Starting point is 01:43:08 throughout the whole time. I would say also too, like people were like, oh, like, your guys merch crushes it. It's like, how do you do it? I'm like, like, yeah, like, golfers buy merch. You know what I mean? Like it's, yeah, I get like, it's tough. Like, other brands will, like, come up to me that, like,
Starting point is 01:43:20 promote your merch so well, it's like, yeah, it's a little bit easier for us. Like, what are you going to say? It's, yeah, it's really good merch and golfers buy merch. Like, I'm sorry, like, you're, you know, your podcast doesn't, like, associate with merch. I mean, you buy stuff when you go to another club no matter what. Totally.
Starting point is 01:43:35 Totally. Yeah. And like we're able to wear it a lot Because we put out the most videos of Barstall 100%. Like what was it last year? We put out like 5,000 something videos Compared to the next closest. It was like, I'm sure I don't know if the people have heard day.
Starting point is 01:43:47 We had the end of year last year and it was like, all right, most video output, uh, football play by a landslide and they kind of just like like glanced over. I said like we talked about everybody else underneath us. Because it was like, it was like, it was like borderline alarming. It was like, all right. Well, yeah, they might be killing themselves. But I don't have to.
Starting point is 01:44:03 That's actually, Brennan Alex are going to hate this. It's foreplayed by a trillion. If it had half the work, they'd still be in first. But it's still like, that makes a huge difference with merch with everything. That, like, people see us wearing it all the time and it just matters. It matters. But it goes to, like, the brand in general, too, right? Like, when people buy the merchandise, it's like, it's representative, I think, of the brand
Starting point is 01:44:26 that they want to, like, they want to represent. They want to support. And then that brand is, like, the merge is almost supported in everything that we do. That brand doesn't exist if the YouTube. isn't strong. If the podcast isn't strong if the Barstool Classic isn't strong. If we are invisible on social, like that brand gets hurt and then people buy less merch. So it's like you got
Starting point is 01:44:43 to kind of, it almost fuels everything. And almost all of it like fuels all of it at the same time. So yeah, that's kind of the way that we think about it. Merch team asked me to do a commercial. We should, we got to film something. Oh, yeah. We do? I just reminded me. Allison Polar asked me do a commercial. A merch commercial?
Starting point is 01:44:59 Yeah, we'll do something. Out here? Yeah. You and Frankie'll do something. For us, golf is simple. It's a chance to get out, have fun with our friends inevitably little things have a way of ruining it perhaps the group in front is taken forever it's very slow perhaps it's really hot humid out and you're miserable because you're sweating perhaps your buddies counting bogies as birdies you've turned into a shankopotomous yourself all these things can occur when you find yourself stressing out over golf like this fireball whiskey is there
Starting point is 01:45:30 to help you say eff it and free your fire fire ball is all about helping you push away all the little annoying parts of golf turn the fun up a notch and have some day damn fun with it. We've all been there before. It doesn't even have to be on the golf course. It could be at the bar. It could be on the golf course. It could be during a game. Maybe where your team's struggling, you need a little bit of energy. You need to get the whoop up. You need to get everything going. Fireball is a phenomenal answer. Fireball's iconic cinnamon flavor. Taste fire. It goes down easy, making it the ultimate crowd pleaser. Fireball is the birdie shot of golf, number one shot in the USA. The fireball 50-millimeter shooters are the perfect shot
Starting point is 01:46:11 for the golf course, throw a bunch in your bag. They're ready to go whenever you need them. Plus, no shot glass or chase or needed. Just crack it and knock it back. They're a big sponsor next week as well for the Corn Ferry Tour event that we are broadcasting. The NV5 invitation will presented by Old National Bank. Fireball will be there. They're sponsoring what we put out the event, the fun that's going to be had.
Starting point is 01:46:34 So big thanks to Fireball. If you're feeling like upping the ante on the course this weekend, make sure to grab the new Fireball Birdie Shot Club. It is literally a golf club filled with fireball nips. If you don't like that, you're a loser. Go grab, go check out the new Fireball Birdie Shot Club.
Starting point is 01:46:52 It is literally a golf club filled with fireball nips. Ian says, oh, this is a good one. How good slash bad? Does it make you feel that the Barstow Classic sells out in just minutes, yet the Golf Digest Open has 13 teams playing in it? Ian.
Starting point is 01:47:14 Something I'll say to this, Ian. Not the same Ian. I know. I did see Ian. He sits on his own company. I did say Ian replied to my tweet and just said something nice about Jones. Yeah. He said something very nice about Jones.
Starting point is 01:47:26 The thing I'll say is that the golf digest rant that I went on and when I was against them for a couple weeks there publicly was not about that I don't like golf digest because I do like golf digest. In fact, I hired one of their guys and then was going crazy about one of their videos the other day. It was simply that Golf Digest, trying to do the golf digest open, in my opinion, didn't really realize what their brand was. They're not like a fucking throw an event and have all of your fans show up type of brand. They're like a create a flyover video brand.
Starting point is 01:48:00 They're like that's what they are. And that's great. They're like a doctor's office like magazine. Like you pick it up and you like read and like Tiger might be going through giving you some tips. And like that's what, you know, golf digest brand is. and that's fine.
Starting point is 01:48:15 But for them to then fire back being like, these guys don't know what they're talking about. We're the strongest brand. I'm like, buddy, you got 13 teams at your fucking tournament. There's not like, so it's just a different.
Starting point is 01:48:24 That's what I was trying to say. It's like, it's not the brand and the way that like our brand is. It's completely different. Can't relate to golf digest. No, you know what I mean? It's like people relate to you and the guys and we have people that follow us
Starting point is 01:48:36 because they're interested in what we, like nobody's like, they're really interested in like, I don't even know who. There's a face to the brand. You know what golf digest too? It's like, if you're ever looking at like, oh, what are the top 100 courses in America?
Starting point is 01:48:46 Yeah. Go to Golf Digest, like, top 100 rankings and like, that's what they do. And they do a fucking great job of it. And that's like what Dan was doing there and like writing a lot of the stuff that he's kind of writing for us for now is like great. And they've done piece like Joel and being like the people that have worked over there that our writers have like built this brand of like writing really interesting pieces and profiles and whatnot. It's not doing a fucking personal classic. It's just not. So when we were going on, which we proved to be a thousand percent justified in that because there's 13 teams playing in that tournament
Starting point is 01:49:16 That's all I was trying to say I wasn't saying that I hate anyone over a call digest Oh, there's a couple people that made themselves enemies, I think Like turned themselves into enemies I agree. Yep What's this is from Kai K-Y? What's in the queue for the travel series videos locations? I think there are so many states that have great Hidden gem type courses totally good that you try and go somewhere that have a bunch of courses within a reasonable distance from each other, but there's so much potential at places that don't get a lot of national love.
Starting point is 01:49:48 Definitely, that's something that we're kind of working on, I believe, you know, we're going to do Wisconsin this year. Yeah, definitely. San Valley. Wisconsin is one of our, one of my favorite golf states. When I had the senator on last week, Senator Johnson, said that like 10 of the top 100 ranked golf courses in the country are in Wisconsin. That's crazy.
Starting point is 01:50:11 That's wild considering how short their season is. Right. And like Dan said, and almost all of them are publicly accessible, which is fucking awesome. And like me and Trent being Midwestern guys. So we're going to do Wisconsin. I think we're mostly going to do San Valley because they've got the Lido opening up this year, which has its ties to Long Island. They have three there. So, yeah, the part three.
Starting point is 01:50:32 Plus they've got the part three. So we're going to kind of do all that. We might mix in one or two more courses while they're there. We're definitely going to do Sand Valley. and all of San Valley, which is going to be sick. I've only been there one time. It was a buddy's trip, Bender trip. We're there for like two days.
Starting point is 01:50:47 So it's like, yeah, it's like I don't remember. Mammoth is so good. That's where Lertz shot is like 72 or three. Oh, when we argued if it was like better to shoot even par. And then the other one is a core Crenshaw, who are like my favorite, the actual San Valley course. And then the par three is Corcoranshaw two, I believe, 17. They have a canoe with beers in it on the first tee.
Starting point is 01:51:08 big canoe full of ice and beer. And then I think we were going to hit up Aaron or whistling. Yeah, we might try to mix in Aaron or whistling as well. And then the other talk was to do like Eastern Washington State slash Idaho. Yes. Is that right? Idaho.
Starting point is 01:51:27 We're just working on a date for that bad boy. So we're working on that. Gamble Sands, Cordillane, those types of places that we heard are phenomenal. I've been to Gamble. We did a Barstle Classic there last year. It was insane.
Starting point is 01:51:37 It like blew us away. And then there's a couple, like I would love to do, like Nebraska is a sneaky place that's got some courses that they're building. And you said like Arkansas at one point too. Didn't you say that or not? I don't know if we said, oh yeah, we kind of mentioned Arkansas, but I think Arkansas has got a lot of them. Yeah, New Mexico. We had mentioned New Mexico. But I remember we were going to go in like, we were blown away by this. Remember we were going to go in March and they were like, it's like cold in March. Yeah. Arkansas. We're like, aren't you in the south? Yeah, we're like, that's impossible. What are you talking about? No, it was New Mexico.
Starting point is 01:52:07 Oh, New Mexico. We're like, New Mexico. Like, aren't you hot all the time? So they were like, now we're like, we're not even open yet. Like, oh, fuck. So we couldn't go there for that. If anybody has Eastern Washington, Gamble San area, Rex. Yeah. Yeah.
Starting point is 01:52:21 DM must be Jonesy or B. Jones 39 on Instagram. Let me know. Wow. I want to, I want to get some clout, too. Is that a cloud channel? The shameless plug. I don't post on that stuff. But if you need to get to me, you can. And I'd love to
Starting point is 01:52:35 see what else is out there. You know, maybe hit a spot that is super duper under the radar. I agree. I think that'd be fucking awesome. So I would love to do that. I'm trying to retweet this, me and Kirk making our picks, but I can't seem to. You know what I wanted to say before we get off? What's that?
Starting point is 01:52:51 You know how you guys used to call me the ebug? Yeah. We've kind of faded towards Jonesy. I guess the people don't know that I don't ebug anymore. Yeah. Yeah, which is kind of why. Do you prefer one or the other? No, I don't care.
Starting point is 01:53:04 I mean, Jonesy's really easy for a lot of people. I haven't heard someone call you ebug in a while. a while yeah yeah yeah bug yeah bug's fine bugs a cool name but jonesy i feel like it's taken over yeah i'll get that every once in a while we're like they're like oh you still do it and i'm like i don't we're really busy and uh yeah there's no way you could yeah it's just hard it's like you got to get to the game an hour and a half early you got to give them your equipment i got to like get dressed it's like an hour from the city i mean it was awesome to do for four years when and then obviously even before i i started here was a little bit easier but we travel so much i was
Starting point is 01:53:37 bailing out of games. I remember last year, right? Yeah, last year I stopped. The guy who kind of runs it was just kind of like, can you make that like some game, like this game? And I was like, no. And he was like, when can you? And I'm like, I don't know.
Starting point is 01:53:49 Never. I was like, I don't know. Like, I would go to Islander games for free and shit. So that was cool. But if I need to go out of game for free, I'll just ask one of the co-hosts. There's no way you could do that because you're, I can't even join a men's league hockey team out here because we travel so much. It's like, they play every Thursday.
Starting point is 01:54:04 I'll be there. Yeah, I'll be there once every seven weeks. Yeah. Yeah, he plays men's league and how many games you make? I was supposed to play last night. I was going to make it. And then the game got canceled. And I was like, you guys just lost me for another month.
Starting point is 01:54:13 Oh, because you're a goalie, too. Yeah, got to have you. So, yeah, no, you can still call me eBay if you want. But that was just an update because I do get it every once in a while. It's fair. All right. Pretty a show open this weekend. Enjoy the hell out of it.
Starting point is 01:54:26 I got to get out the first tee shot here is at 1030 tonight, by the way. Oh. Yeah. That's actually. Time change. Fucked. Yeah. I like that.
Starting point is 01:54:34 1030 tonight. First tee balls in the end. It's a, I believe the guy has been a member at Royal Liverpool Hoylake since he was seven years old who qualified. He's hitting the first shot. That's really cool. I know. I know. So 10.30 tonight.
Starting point is 01:54:48 1030 here is crazy. Isn't that wild? So yeah, we'll be bowling and then maybe roll right into like go back, have a nightcap and like watch the guys tee off at the OVit Championship. It's insane. And then next week we're at the NV5 invitation presented by old national bank. we've got Corn Faire tour event So we're going to be there
Starting point is 01:55:07 Pretty much immersed all week You guys are getting there Sunday I'm getting there Monday night Most of our crew I think is getting in Monday And we're going to be Monday Tuesday Wednesday kind of We're going to be in the dining hall
Starting point is 01:55:17 We're going to be on the range I might be in the showers Meet and greet Monday night Meet and greet Monday night Where at? Barstle Barsova Oh amazing river north Yeah river north
Starting point is 01:55:25 Free Fireball Come on down Love that Yeah Once Bolero ended Which is tonight So it will end for you. It'll end for the people.
Starting point is 01:55:35 Oh, yeah. It's over for you. We're going to full tilt promote Monday night Barstool Bar in Chicago. Come down. We're going to have the Chicago guys there as well. So it'll be cool. Awesome. So, yeah. Then next week, we'll be at the Glenn Club up in just a little bit like north, north of Chicago. And then Thursday, Friday, barstool. Dot TV. Thursday, Friday, Saturday, Sunday, Barstool. That's the link. It is. Three hour windows. We'll be broadcasting three hours a day. I think it's like. 2.30 p.m. or Central maybe till like 5.30 Central or something like that.
Starting point is 01:56:09 I'm not sure. We'll put all that out there. But three hours a live coverage. Me, Jake Marsh and France is largely in the booth. We might have a couple other people out there helping. And then we're also going to have Frankie and Trent are going to be kind of a tandem that are doing on course reporting. Dan will be doing on course reporting. Kirk Minahan will be doing on course reporting. I believe Nick Tarani is going to pre-package a few things. So yeah, it's going to be a hell of a time next week.
Starting point is 01:56:37 So yeah, enjoy the open. Thank you for listening. I hope people enjoyed this, a little tell-all. Yeah, this was really cool. I feel like I don't, yeah, I don't pop on. Hearing from the boys. A lot of times, a lot of times if anybody's popping on through so it's Alex, because I'm always kind of like doing videos and shit, talking margins upstairs.
Starting point is 01:56:53 That's right. Margins. Get graphics. So yeah, it's cool. I've been around for a minute, so it's cool to jump on. Yeah, it has been a minute, four years, whole shit. All right. Thanks for everybody for.
Starting point is 01:57:04 listening. We'll be back on Tuesday and we'll be live from Chicago, Illinois, doing our first ever broadcast of a corned ferry tour event. So have a great week. Hit it hard. Hit it hard. Hit it hard. Hit it hard.

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