Founder's Story - Chris Stolzman and Dr. Lee Moorer: Transforming Health with Personalized Hormone Therapy | S2: 53

Starting point is 00:00:00 Hey everyone, welcome back to Founder Story. There's something that I really want to know more about when it comes to health. That's hormone replacement therapy. I've been wanting to get checked. I've been wanting to figure out now that I'm over 40, what do I need to do? How do I need to live an optimal, healthy life? So hormone replacement therapy is something that I want to learn more about. I want to live an optimal, healthy life? So hormone replacement therapy is something that I want to learn more about. I want to live an optimal life.

Starting point is 00:00:27 I want to live to 140 years old, but healthy. So that's why we have co-founder Chris Stoltzman today and the chief medical director, Dr. Lee Moore, the other co-founder. Super excited for both of you today. It's Castle Rock Hormone Health is your company. Let's dive into exactly why did you start this? I'll take it away. I think one of the things that I tell guys like you, 40-something, is if you put a frog in a vat of boiling water, it jumps out.

Starting point is 00:01:06 But if you put the frog in cold water and turn the heat up slowly, you cook him to death. And I was being cooked to death. I was 30-something years old. I actually started at roughly your age, 45. It wasn't available when I was 30 30 but I just accepted life as it was and I didn't know that there could be something better I actually couldn't even believe it but I finally got tested found out that I was low and decided to give it a try. And it was a life-altering event. It was Neo getting the red pill.

Starting point is 00:01:49 It was nothing short of that. And then what happens professionally is you come to realize, by the way, being a doctor kind of sucks. Everybody is sick as heck and they're dying and the stuff that you do for them just keeps them alive, but it doesn't make them thrive. And so all of a sudden I have this life changing moment. Personally, I remember it to the day. I remember everything that was happening and it was like my life was completely transformed.

Starting point is 00:02:27 And I'm like, wait a minute, this is everything that I signed up for when I went to med school. And, you know, I've been a doctor for 25 years and I've just been patching people up and sending them out the door. So for me, it was a personal journey and it was a professional journey of we can transform lives now. And so that is the medical side of it. And I'll kind of hand it over to Chris for the business side of it, because not only do you have to provide an amazing service and really dial down at a functional level on a per person basis, but doctors suck at being business people and getting clients in the door. In comes my partner and great friend, Chris Stolzman. I'll hand the mic over there. Thank you, sir.

Starting point is 00:03:26 Well, I want to thank you so much for having us, first of all. So, you know, Lee and I had been friends for probably five or six years before he got started on therapy. And I was a pretty early adopter of this therapy. I was kind of a lifelong athlete, competed in Thai boxing and Brazilian jiu-jitsu. Somewhere in my, you know, between my 33rd and 34th birthday, all of a sudden, I just couldn't recover from workouts. I was used to working out, being able to manipulate my body composition pretty easily. And I felt terrible. I just all of a sudden felt terrible for no reason.

Starting point is 00:04:05 I was convinced I had cancer and sought out a number of different specialists. I'm like, what is wrong with me? It's crazy. I found this crazy Russian doctor in Denver who diagnosed me with low testosterone. But they were in some other branch of medicine and they were kind of doing it as a side hustle.

Starting point is 00:04:27 Um, it was super expensive back then. And then, um, so I did some more research and I found, uh, an amazing specialist was also very expensive, even more expensive, um, and worked with him for a couple of years. And it really, really changed my life. I was back for, you know, I felt better than I felt life i was back you know i felt better than i felt since i was you know in my early 20s um and um you know he was he probably treated 20 30 patients total was charging a fortune um very cost prohibitive and then shortly thereafter all of these kind of low t-center type type chains started popping up and having had the

Starting point is 00:05:07 benefit of working with a really brilliant specialist and then going to that, I knew a lot about it. So I was kind of able to manage them managing my care, but they have kind of like a boilerplate flashcard for their people that work in the clinic to just, you know, go, okay, you're this age and your levels are here, so you should be here. So we're going to try this and we'll see you in three months or six months. And in testosterone, anything's kind of better than nothing. If you're at that point where, you know, you're not recovering from workouts, you're active, your sex drive's down. So that usually works to a degree, but then it's not ideal. And the difference between that level of care and the proper level of care done by a specialist like

Starting point is 00:05:55 Dr. Moore is orders of magnitude more profound and more transformative. So Dr. Morris sold his, uh, his urgent care business back in 2016. We were both on TRT. We both had great results. Um, and my background was in health and fitness, uh, originally in kind of the big black box health clubs. And then I got into boutique fitness and then mostly on, um, Brazilian jujitsu academies, which is pretty high dollar in the monthly subscription range, but still pretty affordable. And overall, it's a couple hundred bucks a month, right? Hey, everyone. I'm not sure if you've heard, but our show Founders Story is now available on the iHeartRadio app. So check that out, iHeartRadio online, or you grab the app. It's super easy.

Starting point is 00:06:43 You can listen to all of our episodes wherever you enjoy your podcast, whether that's iHeartRadio, iHeartRadio app, Apple Podcasts, Spotify, and many more. But check it out. And was with one of the best companies that does it in the country. They're still around and they just were amazing at service. So I really adopted their philosophy on providing the best service for a reasonable price, you know, kind of a premium price, but not a ridiculously premium price. Did that for several years. And I told Lee over coffee one day, I said, man, I said, there's a big hole. There's a big gap in this hormone optimization business.

Starting point is 00:07:22 It's not that hard to do it right. And you don't have to charge so much money that it's going to, you know, cut out everybody except, you know, the top, you know, couple percent of money earners out there. You can service hundreds or if not thousands of people. So around that time, he had a practice in Vegas that he started to implement it at. And that went on into COVID. And then during COVID about 2021. So we're kind of starting to come out of COVID.

Starting point is 00:07:52 The practice wasn't doing great because COVID, right? Like it was kind of hard to go anywhere. He was kind of tired of traveling back and forth. So he had me go out there and do some consulting for his practice out there. And we started looking at doing a second location together. We were going to work three days a week at it and just do it to help people. And we ended up, he ended up selling that practice in Vegas. We found an amazing location in downtown Castle Rock.

Starting point is 00:08:22 And we got up and running and we implemented the business plan that I had been running for years in the martial arts business where we just over deliver on service, provide a really good service. We had the benefit of him seeing every patient three days a week for, you know, first six months to a year before we even brought on any other help for him. And it went better than either of us could have imagined. And it's kind of been like that ever since. We replaced ourselves about a year later with people that we trained to make sure that it wasn't super successful just because it was us in the building. Because that's what everybody always said, right?

Starting point is 00:09:03 When they come in, they're like, it's amazing, it's because you guys are there it's it's all you i go man it's not it's the systems that systems are amazing i know nobody can do the system but you so we replaced ourselves and we really worked very hard for the next year to test the systems revenue went up by 40 percent from the time we replaced ourselves. And all we did was coach the staff. Opened our second location about a month after our annual strategy meeting two years ago. Started franchising six months later. Now we're in the franchise business teaching other amazing providers and entrepreneurs how to do the same thing that we did in our community and their community. It's the most fun we've ever had working.

Starting point is 00:09:44 We've been saying that since probably the first week we were doing it. Yeah, that's amazing how you find where you can, one, solve a problem in the market like you did. You found the problem. Whether you're starting or scaling your company's security program, demonstrating top-notch security practices, and establishing trust is more important than ever. Thank you. by automating questionnaires, and demonstrating your security posture with a customer-facing trust center all powered by Vanta AI. Over 8,000 global companies like Atlassian, Flow Health, and Quora use Vanta to manage risk and prove security in real time. Our audience gets a special offer of $1,000 off Vanta at vanta.com slash founders. That's V-A-N-T-A.com slash founders for $1,000 off. Now back to the show.

Starting point is 00:10:58 You solved the problem. You came together with partnerships because each one of you has a certain strength. We hear from a lot of medical professionals, guests that we've had on. They're not always great in the business side, but they're really, really great about helping people and the need to make people better. So you came together with that and it's really working. And now, I mean, franchising is like a whole, you know, a whole nother thing. But like you said, if you can replicate yourself with your systems processes and you can see it work more than one time it makes total sense so i'm curious what's

Starting point is 00:11:31 the future then so you you've now franchised the business you really understand like what the business needs now you have other medical professionals being able to also help more people so where do you see this business in the next few years? Leo, defer that one to you. What I could say from a professional perspective, and listeners might care, I care and care, I care less and less every day, is professionally I'm sitting for the Board of anti-aging and regenerative medicine. And then I'm interested in doing some fellowship work and diving more and more into the functional medicine side of things.

Starting point is 00:12:14 There's some really interesting innovations in genetic testing and supplementation. And really, I mean, it's crazy. I've cured people's blood pressure problems they've had for years by just starting them on a cheap supplement, which from a professional perspective, it's really exciting because we really, our system in America, or shall I say the West, is really locked in really deep with the medical industrial complex, most notably big pharma. And so that's highly exciting for me professionally. It's also exciting to continue to train and develop other practitioners. But as I'm sure Chris will allude to, other business owners. You would think this franchise system would be interesting to other medical providers,

Starting point is 00:13:13 but actually medical providers more and more are a bit of a point-and-shoot asset. And what's really interesting is coupling with other business people that understand the foundations of business. You do not have to have an MBA, actually, preferably not because this business is so simple. I've alluded to it. It's kind of like an ice cream shop. You put ice cream out and people buy it. Pretty straightforward, nothing complicated to it. So professionally, a little bit more training just really to service the customers at the next level. I really get excited about offering new service lines. When you start to hear over and over guys are having erectile dysfunction issues, or, you know, women are having issues with vaginal issues, hair, etc. It's nice to create new verticals for them that is once again outside of the medical industrial complex. And so in the future, I think I'm really moving

Starting point is 00:14:30 into medical direction and being the chief medical officer of multiple providers offering care, which is, it's fun and it's exciting. It's nice to be on the day in, day out working with patients, but it's also fun to be engaging at those higher levels. So that's what's on the outlook or the forecast for me. And Chris, tell them your side of the story. Yeah, I'm most excited. Like Lee said, it's not rocket science. And if you follow our step-by-step process, it's very easy to be successful and do it right and be a service to your patients, the community.

Starting point is 00:15:25 And you're really changing lives. easy to be successful and do it right and be a service to your patients, the community, and you're really changing lives. So I'm very excited to build a community of successful entrepreneurs that want to help people in a market that is, like we said, it's crowded by, you know, a medical industry that's got conflicting interests with their patients, right? If you look at, you know, most people don't have the benefit of being their doctor's clients. For the most part, the insurance companies are. Insurance companies are publicly traded companies. They've got to grow profit every year. So how do you grow, right? You either sell more, but it's already mandated by the government that you got to buy insurance. So how much more can they sell? The only other way is to cut costs, right? So if their interest is ultimately cutting the cost of care, it's going to cut the care,

Starting point is 00:16:18 right? But we have a direct relationship with our patients. We're literally changing their lives. I've seen guys come in with high blood pressure, gone. I've seen guys come in, men and women with type 2 diabetes, gone, right? I was a very early adopter of men's hormone optimization, so was Lee. Now we're starting to see that adoption start in women. I think if you talk to, you know, guys in our demographic, probably 80% of the guys, you know, either like yourself want to get tested. They know they'd probably feel better or they're already on care. Right. And then you get 20% are like, I don't believe in that stuff. They just don't like to go to the doctor. And that's cool too. We all know that guy, right?

Starting point is 00:16:59 But with women, it's like, man, 5%, 10% are on it. And as you may know, women are significantly more complicated than us. It's kind of funny, but it's true. They have a symphony of hormones that need to be managed. Nobody out there knows how to manage them. And I've seen women come in, can't get in shape no matter how hard they try. They've been on birth control since they're, you know, 13, 14 years old. Doctors are recommending to their detriment to go on birth control to stabilize their mood, manage their cramps since they're going through puberty.

Starting point is 00:17:39 Synthetic hormones, not really good for you. Very good for the insurance companies and the big pharma companies right that have a 10-year client until they're ready to have kids maybe 20 years maybe they never have kids they're on it for 30 years not great for you so when they come in and see us you know they've been dealing with these problems all through adolescence and uh their early 20s and we can correct their hormone profile, get their hair and skin looking vibrant, nails strong again.

Starting point is 00:18:10 They're dropping body fat. They're increasing muscle mass. They're excited. Mood, surprisingly, is more stable, right? You don't think like, oh, yeah, testosterone is a mood stabilizer. It, in fact, is because they've been on the synthetic

Starting point is 00:18:25 estrogen progestin since they're like 13 and they have zero testosterone, um, where they should have a much higher level of testosterone naturally. Um, so I think that, um, for the business, you know, building that community of successful entrepreneurs, um, we're already helping, um, you know, men and women. And I think as the adoption phase increases with women, we are, you know, the only national franchise company that's working with women also. And we're doing it better than anybody I've seen out there. So I'm really excited to just help as many people as we can feel better, you know, look better, like you said, live an optimized, healthy life.

Starting point is 00:19:07 And then, man, helping these business owners be successful in a business where, you know, it's just very similar to the gym business. You open a cash medical practice, 80 to 90% of them fail, where we have exploded, right? You open, you know, any kind of health and fitness related business, if it's not a franchise, it typically is going to struggle or fail. If you're going to work with us, you're going to be successful, just stick to the plan, follow that. And we'll all be, you know, in Miami at our annual conference in a couple of years or in vegas um at the a4m conference listening to lee speak about all the innovative new stuff that we can roll out of our franchises and help more people yeah i could tell you you're passionate around not just the business but you're passionate around helping people be better live optimal live better uh whether it's men or women which i haven't

Starting point is 00:20:02 heard before so thank you for sharing about that. It makes sense. But you're also just passionate about the impact. So you're impacting so many other business owners, so many other doctors or medical professionals. And in the end, they just help people. So I love your passion for impact and your passion for good. So thank you for that. If you want to get in touch with you, they want to find out more information, how can they do so? They can go to crhormonehealth.com or they're more than welcome to email me at cstolsman at crhormonehealth.com. We'd love to hear from you guys. Well, thank you, Chris. Thank you, Dr. Lee, for all that you do in helping people. And thank you for joining us today on Founder's Story. Thank you for tuning that you do in helping people. And thank you for joining us today on Founders Story.

Starting point is 00:20:47 Thank you for tuning in to Founders Story. Keep exploring, keep dreaming, and join us next time for more inspiring entrepreneurial journeys.

Founder's Story - Chris Stolzman and Dr. Lee Moorer: Transforming Health with Personalized Hormone Therapy | S2: 53

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