Founder's Story - Creating Generation Wealth Over 4 Decades | Ep. 39 with Myrna Yao

Episode Date: November 8, 2020

Myrna started back in 1980 with her first business selling tires in the Philippines. She was able to scale this company very quickly to be one of the largest in the country. She wanted to venture into toys so she won the contract to bring Barbie to the Philippines. All while bootstrapping her companies and building relationships. Myrna has mastered the art of the negotiation.  Today's episode is sponsored by Anchor. Make sure to check out Anchor.fm and see why we love to use them as our podcast hosting. Please rate, review, subscribe, and share with a friend who will be inspired. Visit KateHancock.com for insights into guests and future episodes. --- Support this podcast: https://podcasters.spotify.com/pod/show/ibhshow/supportOur Sponsors:* Check out PrizePicks and use my code FOUNDERS for a great deal: www.prizepicks.com* Check out Rosetta Stone and use my code TODAY for a great deal: www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Welcome to Inspired by Her, the podcast that will give you the inspiration, motivation, and tips for success from some of the top executives, CEOs, and influencers from around the globe. With your host, serial entrepreneur, and named one of the most influential Filipina in the world, Kate Hancock. Hi, everyone. This is Kate Hancock. And today I have my super special guest Myrna Yao. Hi Myrna Yao. Hi Kate. Hi. So everyone, I've never met someone that has 65 awards but I'm reading her bio. It's crazy amazing. Everyone, Myrna Yao is a multi-awarded entrepreneur and women advocate. Now, she is a well-known and successful businesswoman.

She is the president and CEO of Rich Prime Global Inc. and Ritual Trading Corporation. Now, a sponge advocate of women's economic empowerment, Ms. Myrna Yao served as chairperson of the Philippine Commission on Women from 2004 to 2010. She is the founding chairperson of the Philippine Federation of Local Councils of Women and Filipino Chinese Federations of Business Women. Now, she's also a recipient of different awards, including the 2015 and 2016 Most Influential Filipina in the World and 2013 International Women Entrepreneurial Challenge Award. Now in 2020, she won the Global Women Honorary Award. How did you do all that? That is my question to myself.

That's pretty amazing. In fact, the other awards was not there. Last year, I got the People's Asia Award and then I got the Shiro Award and the Entrepreneurial Award from the success in the field of entrepreneurship by President Gloria Macapagal-Arroya. So that's so impressive. And I think I saw a photo of you and her in a boat, in a yacht. Yeah, that's true yes so Mirna Yao uh when did you started are you are any of your family are in the business world tell me yeah we our family are all in business actually I think I got it from my mom because uh we had a small store in Bicol in you know the poorest area at that time in 1950s 60s and I saw her work hard we had a corporate dealer you

know and so that's how I look and so the different women you know having a hard time always making but trying to borrow money from the store they don't have enough so that is how it worked when I was small and I tried to help my mom on vacation during vacation. Wow, what was, can you tell me your journey like to get where you are? Uh-huh. It's a long list of struggles, of course, because I started as a micro entrepreneur with the 100 US dollars. Wow. And of course now it's a billion. I mean, million dollars, but billion in the Philippines. And it wasn't easy. I just had one help when I was a micro entrepreneur. I was trying to sell blouses, everything that I can get, you know? So as a micro entrepreneur, you try to make money where you think is possible, right? And so when they were asking for the blouses,

they cannot find the raw materials. So I had to source the raw materials and from the raw materials with the connections and people that I know, I was able to acquire the materials of acrylic, acrylic yarns. And then from there, I did not sell blouse anymore. I was selling acrylic materials because I get it in terms of 60 days while I sell it in cash.

So practically, I didn't use much capital at all. And then I remember one day that I had to deliver one truckload of yarns, but I don't own a truck and I don't have a truck. And so you have to be very resourceful you know so what I did I saw a truck there delivering the cartoons and I talked to the driver I said where is your way going back he said oh this is the oh, that's where I'm going to deliver my, you know, it's on the way. Can you just please load my acrylic yarns and deliver it? You know, so I said, I can give you some money,

and even the company, I can pay some money. As long as you deliver this, it won't take too much time. Maybe loading, unloading will be one hour. That's the most it can do and so you have to be resourceful the specialist micro entrepreneur you don't spend so much you always have to calculate your expenses versus your income and so i was earning more than my husband already after one year. So that's how I started and, you know, put together my capitalization while I was having my master degree and having children one after another. I had three daughters and I was, you know, working, so taking care of them. And it's, it's really a lot of work.

Wow. Wow. I'm not sure Mirna, can you see, I think I, your camera got half off. I want to make sure that I'm seeing you clearly. Wow. That's amazing. Now from a hundred dollars or 5,000 peso, you grew it into a multimillion dollar dollar business u.s dollar that's amazing and what what what year was that when you were selling that acrylic yarn it was 74 to about 78 wow about four to five years four to five years time and do you still have that business? Then I went into Goodyear Tires. When I went into Goodyear, I distributed Goodyear, I still have that business until 2005 because the acrylic didn't sell much anymore by about 2005, so I stopped it. But by the year 1982, 1979, I had Goodyear, and I became the biggest distributor of Goodyear

in two years' time, and I'm the only woman. And it was a challenge for me because they're all men. And they said, how can a woman make it during recession when we men are having a hard time? And so I had my technique, you know. So what was that technique? Yes, tell me. Because I was the one who helped my father when I was 21 years old in the commodity trading.

But we are from Bicol. And I was able to put our company in the top 350 companies in the Philippines at the time. And so I was doing strategies I was actually doing chart for the up and down of the market because it's like stock market you know so you have to learn but I'm the only woman again they're old man and old man because you know in commodity trading you have to be very wise and fast and you know when we trade we just trade by phone one phone call I sell this you know it's no papers it's all you know and your mind have to think fast fast and and they were all looking at me

because number one I'm only 21 years old. Number two, I'm a woman. So what can a woman and a 21-year-old do in a market like this? We deal by millions. One call is equivalent to how many millions. So you cannot – my father just trusted me, you know. So I was having a good batting average and many of them the old man traders are trying to help me because I would say oh please help me I don't know this I don't know that so everybody's guiding me you know so I was so

as a woman I had the advantage and a young woman at that so everybody feel like I'm so innocent so they want to guide me they want to help me that was my advantage and from there I use that technique in dealing with tires. You know my secret, what I did? I will ask Goodyear what will not be produced the next month. And when they tell me these sizes will not be produced, I will take thousands of it, all of it. So the next month, I'm the only one who has, and then I'm the only one who sells. It's like a long and short strategy of selling and buying. In the stock market, you do that. So I use that in tires, and nobody knows that technique because I came from the commodity trading you know so then we but in two years time I became

big and Goodyear says they they control my deliveries and I felt like why are you controlling my deliveries I still need to grow this is not up to here you know I want to reach higher and but they control my delivery so i told my husband i said i think this is our peak it cannot go higher because our deliveries are being controlled so i have to look for another business and she he said what business do you like? Oh, I love children. I want something to do with children because that is my passion. When I was small, I would teach children for the Bible studies. I really just love children. And so Mattel has a factory here for export and they're only producing Barbie dolls and nothing else. And at that time, you cannot import toys because it's considered a luxury item.

So you can only get from a local source. And Mattel is an exporter, but they are allowed to have that incentive of 30% to sell locally. So I knock on their door and then after two years, they had to, you know, interview who would be the right distributor in the Philippines. And so I was able to get it. Actually, big, big retail stores are buying for it like, you know, Rustam, National. I was able to get it actually big big retail stores are buying for it like you know

I'm the only small one the smallest one and I was able to get it probably because of my passion because of my plan because of what I told them I can do and then

from there I was able to open the toy industry in the Philippines because the first day I offered Barbie, nobody would like to buy it. They said, we only sell toys during Christmas. So you just come back Christmas. We don't sell. And I was,

I said to myself, what? My gosh. You mean, the Philippines has no toy section in the department store? None. So I said, I have to do something about this. So I told my salespeople, I said, you don't go out today. I will lecture you and I will tell you what to do. Then you go back tomorrow because what happened with you,

because they were so discouraged. They said, mom, we have to go back December or holiday season because that is how they sell toys. I said, you cannot do that. And then I have to teach them what to do. And then the following day they got orders two pieces four pieces that's small you know and that what I did I had to pass through a path where less people you know take and that is I advertise on tv and nobody would dare advertise toys on tv because number one it's not you don't take the toy section right number two people will not

prioritize toys they prioritize necessities toys for them at the time is considered luxury. It's like perfume. So nobody would buy. But I took that risk. So being the first one to advertise on TV, it made the difference. So orders keep on coming because children are looking for it. And so I had a toy section in the department store even before Christmas. Yeah. Wow. And Barbie grew from there. That's amazing.

Okay, let me talk about the Goodyear experience. I love how you weren't complacent when you know the uh the company is controlling your supplies and most people or entremor would be happy with that that's okay with me but you said you know what i need to move on because you're not dependent with them yes and now you're in this in this barbie doll barbie toy um business which a lot of fil of Filipino or business owner think it's a seasonal item, but you're so ahead of the game that you know, you can sell it every day. Yeah. Because I believe in the product. Yeah. And I love children. I know how they feel. I love.

So do you think that was why they chose you over the big retail? Is your passion? They got to be something else from you. It's my passion. I went there. I had the plan. I was showing them what I can do for Barbie. But, you know, the others, they will just put it in their store right but

there's no marketing uh support there but I had the very big marketing ideas that I I know I can do for Barbie you know I have three girls so I so having three girls I should know right yeah yeah so now what are your top brands that you're selling? I know you covered a lot. That's amazing. Did you dominate that whole market in the whole Philippines? The toys is yours? Yes.

That's amazing. Yeah. And the only reason probably that I cannot get all, because some of the companies are competitors. So they cannot give me everything or else, you know, we are the biggest distributor. But now, of course, the others came in like Lego and they cannot give in because give it also because, you know, we have Mega Bloks and other, you you know competitive items so but i expanded the market to to a wider children range like shoes shoes for children baby products like kiko pigeon all this well at the time we also had safety, but now we have all the juvenile items.

Chico is Chico. They pronounce Chico, right? Yeah, Chico. It has expanded, but I still maintain the tires. We're still getting lots of awards from Goodyear because it is my policy that I don't want to take any business if I'm going to kill another business. I want to get another business where I can grow both, not to kill another one. It has to be both. So we were the first company who had two competitor business in baby products pigeon and kiko were with us and they're both competitors so um we're actually we became big

because of uh the different companies that uh came to us because they saw what we're doing, you know, how we are doing our marketing. And marketing is very important. So we now have the Spin Master line, Poe Patrol, Justice children, what the children want, we have it and it has expanded now to games and also to collect collectibles because right now collectibles are very important even for adults like they collect Hot Wheels, they collect the small items, and they collect also dolls, the Barbie, and it was difficult, because, you know, they said Barbie is just, you know, a toy that you cannot do a lot, but I introduced it differently, I introduce it like it will teach your kids how to put the dress together because they can take care of Barbie like a little sister

that they will fold their clothes, fix their shoes, so they learn how to do it for themselves. And so I told them the orderliness, the work. Because people who can afford Barbie have maids, right? They have biayas. So they don't really work for themselves. But through Barbie, we are teaching them. Yeah, absolutely.

So it was an advantage. Oh, my God. I don't think I remember. Mirnana i grew up in kamigin island in minnesota yes and yeah i grew up in kamigin and i we were very poor i don't even have a barbie that time now my cousins has it but i remember there's some different kitchen stuff so I didn't know that was all your ideas yes yeah well now Myrna being the chairperson of the Philippine Commission of Women what did you learn about yourself while being in this position actually my passion was children right but when I was praying and getting, you know, trying to discern myself on what really can I do to help other people, because that is what I am. I really want to help even the country.

And God guided me to the women, to the mothers. God was showing to me that I had to help the mothers first before the children. So I became a president of the National Council of Women of the Philippines. And then that's how I became a commissioner in the Philippine Commission on Women. And then after four years being a commissioner I was appointed as the chair. It's a minister rank actually. So in that instant the first thing that our president Gloria Macapagal-Arroyo directed me is to help the entrepreneur and the livelihood of the women of our country, which is just right for me because I started as a micro entrepreneur. So I did this great women project. And we don't take budget in the commission. Our budget is only mostly for the salary of my staff i had about 65 staff at that

time in an office near malacanang and i told the president i said it's all right ma'am i'm going to look for my funds and the budget i'm a business woman, I should know, right? Yes. Yeah, so after putting up together the plan that I had, I remember when I was trying to ask the funds from the Canadian government and they were asking lots of questions. We were in the boardroom and my people just cannot answer they were looking at me so I had to go to the whiteboard and draw it and tell them this is actually very simple because they were saying it's it looks so grand it looks so big how can you make this happen I said actually it's

very simple this is the layer from the top the the local council the mayor the governor the government agencies and these are the marginalized women and it would be all over the Philippines and so only four levels the four levels and it would just go up. And that's simple. That's how simple it is. I got seven million Canadian dollars fund

for that project. For that project. The president also is very happy. The other thing that I did is that the Magna Carta law of women has been in Congress for eight years and it's not moving. I said, what?

How come we cannot have it pass? What's happening? Oh, they don't, the women probably is not their priority or whatever. It's not that, you know, important. So I had to talk to the president and ask her if she can prioritize. And she told me, you have to do this. You have to show me this. I said, well, I can do that. That's not difficult. So I tried to give to her what she wants. And so the bill was prioritized. And during my term, the Magna Carta law of women must pass. And it benefited the women of our country. And of course, there are

the things that I did, but you know, these are the two important things. Yes. Wow. That's wonderful. And which is surprisingly, majority of business owner of women in the Philippines were like husbands yeah right yeah I guess they work hard yeah they work really hard and mostly the husband is sitting at home yeah no and not only that when I go to the provinces the women need to take care of the house take care of the husband take care of the business but the husband they have all the time to just walk and have and drink and and they're so lucky that's why they said if you marry a Filipina you're a lucky guy because the guy doesn't work so hard. It's different, right?

Yeah. It's so like I grew up with a household like that or that's my environment where the women is the one taking care of everything, the house and trying to hustle. And you see the husband hanging out with friends and then see in a cuck fight on Sunday. Yes, yes, true. Yeah, yeah. So there's definitely, we need a lot of support for women entrepreneur

for them to succeed. Yeah. Because they do have the capability. What to do? Change the mindset of the man. Like what can we do with the man? The man has to step up to their plate. You know, I introduced a movement called MOVE,

Men's Opposing Violence Against Women. And I also introduced that men should help in the house chores because in the Philippines, men are not supposed to be in the kitchen, right? They're not even supposed to help. And they should be served by the wife. The wife has been working whole day and still have to serve the husband up to the extent of getting the sleeper for them what they will eat and it it's really unbelievable how the women of our country work so hard and they never complain so that's one thing it seems like yeah this is really me this is my job the women filipino women are supposed to do this so you you cannot complain because everybody is doing it yeah right doing it yeah it's so funny my husband as you saw as white as he is and a lot of his

friends like oh you married a filipino woman she must cook and do this like oh no I married the wrong one it's the other way around you're so lucky I think it comes to how do you stand yourself and self-worth I think that's very important and I'm I'm know, I'm not going to be as submissive or a typical what you expect of me as being an Asian woman. I'm going to be independent. I'm going to do my job. I'm going to do my business. And whether you like it or not, that's going to be how it is. If you don't like it, I'm fine.

Oh, you're the new generation women. You didn't stay in Camiguin after that you you know you changed yeah I went to college in Cagayan de Oro but since I moved in the US you know I adapt kind of mix

yes it's still half and half in fact I I asked my 13 year old son today I said hey why don't you bring your girlfriend here said like oh she doesn't want to come in because you're a typical Asian woman so what do you mean I said I said like do you think I'm typical Asian woman and he said you're actually half American and half Asian said I said, okay, that's good. I'm good with that. A good balance. Yeah. So your struggle, also you did, you had lots of the struggle.

What age did you go to the U.S.? I move after college. So, yeah, I was right after college. I move up here and so i opened my business with 20 dollars and i scaled it to a multi-million dollar business like good thank you but like that is amazing how you transition yourself from selling you know clothes like acrylic material to Goodyear, having that big company to trust you, and then have dominating in the toys category.

That is so amazing and so inspiring. And Lima Licensing at one point had their research in the Philippines and they said that Barbie is the second most famous single character brand in the Philippines. First is Jollibee and second is Barbie. Wow. Now are you involved with any other businesses? Do you invest in other things? Of course. We have real estate. We have, I also opened another company in Thailand doing distribution. And aside from that, we have five companies now. And so I try to help with my non-government organization. I founded, I also help children, the Pearl S. Bach from the U.S.

I was the founding president of Pearl S. Bach in the Philippines. And then I also was the charter president of SONTA Greater Result, of Santa greater result too and we are also in uh what do you call this and I'm building a church a very big church in Bulacan which is almost all already done um it's it's a mama Mary or Pia church and there were lots of miracles that happened there. It's on top of the mountain. You're still going up. You can already see the big church. Wow.

Many people go there already. I haven't been there. Yeah, you have to go. I will visit one day. Now, Myrna, can you name a person who has a tremendous impact on you as a leader? Well, Winston Churchill.

Because when I was young, I always tried to read biographies of successful people and I saw that biographies of successful people. And I saw that Winston Churchill did not really come from becoming a state person or even trained, he was a soldier, you know?

But her mom saw in him a different path, but still serving the country. So he really had lots of ideas and the passion also. And so he became big because of the passion of helping the country and having lots of ideas. And although I'm a woman, I believe that even as a woman, if you have that kind of passion of service and serving the country, you can still do what Winston Churchill can. So he was like a person for me that is

an example that if you read his biography he will be teaching you a lot of ideas also because business when you're in business it doesn't mean that you only know business

yeah you can I I was yeah I was in the master class of the global woman and I told them everything that you do you have to ask four questions how you know where what and the first thing is what what is for vision what's your vision don't do anything without the vision you have to have the vision even though it's big vision it's all right you have to have a vision number two is what uh what and then where means your direction number two is where where is direction where is your vision going what do you want to do with your vision you have to have a very clear direction and the third is action that is how how is action meaning you have to act to make your vision and your direction work. And the fourth is timeline. You have to have a timeline.

Because if you don't have a timeline, by the 10th year or the 20th year, you're still not there. And during the timeline, it means that you have to review and see where your direction is going, whether you have to change a little bit or not, or readjust. But you have to have this for as an entrepreneur, or even when I was in NGO and the government, I have a vision already what I want to do. And I applied this for. And that's how I became successful in everything that I do. And just imagine people are asking me, how can you finish all of this? You know, you have NGOs, you have business, you have children.

Now I'm taking my doctorate degree at my age. So how can you finish all of this? Now I'm taking my doctorate degree at my age. So how can you finish all of this? I said, if your direction is clear, your people will be cleared also in what they're doing. It is you who know what they're supposed to do. And if you tell them this is the things that you're supposed to do, then you can delegate. You have people who will do it for you.

So everything that you do has to have a plan. You have to have a strategy. Wow. Now, how did you manage being in the entrepreneur world and you're involved in the government now, how do you put that leadership in place? Because it's hard to lead people in the government. They have a different mindset and a different with your employee.

How did you handle all of that? You are very, you know, you've got the bull's eye. The bull's eye of that question. So when I entered the government, my staff are a little bit, you know, oh, what does she know? She doesn't know anything. She's a burghess, you know. She's from the rich you know level so how should she know

what what's to do here actually it's not really what you know you have to earn the respect of your people you don't push them to do things without respect. So I had to prove to them. And I understand, you know, for me, it's given. I know that it will happen like that. So I prepared myself. I studied, I read, I did a lot of, you know, even interviewing other people in the government. So I had to earn the respect of my people. And I gave myself six months' time. All of them will already be in the direction that I want. I had one problem with the person in charge of, I would say, the top level. And I told her, I said, you know, you have to follow my vision.

You have to listen to me. If you cannot listen to me, either I have to let you go or not. And she told everybody, chair, are you really had to let you go or not and she told everybody cheer are you really willing to let her go and I said I told her that and it's not from me you can ask her because it has to be one cohesive group if one cannot work with you you have to take her out or else you will not succeed. So you have to be, you know, determined. And at the same time, you should know and your people should know what business is important to make things happen, right?

Yeah. I love how you gave yourself a six months of the transition stage for them to earn your respect and because a lot of people it's too ambitious they expect it in 30 days no it doesn't happen human behavior doesn't happen six weeks time it takes time yes yes yeah and i remember in the government most of the things are slow at that time. Maybe not now, but at the time, everything was slow. So when I said, how come this is not done, this is not done, this is not done? It takes a month. It takes two months.

You know, in business, it has to, you know, if you can do it tomorrow, you do it tomorrow, right? But it takes months. And so the executive director would say, oh, mom, in government, it's different. You have to be very careful because if you make a mistake, you know, you have to be responsible. And she said she would be responsible. I said, okay. In everything that we are doing, I give you two weeks. If you cannot make a decision and you cannot proceed in two weeks, I take the responsibility, give it to me, I'll do it.

But never go beyond two weeks. That is my clear instructions that I don't want delays. Because it makes the commission slow if you do a lot of delays. And how can I get the funding from the Canadian government? If your agency or your commission is not as efficient as they expect, they have to assess the commission. They have to assess that we are competent, that we have good people. So that's how we were able to do it. Wow.

I could just imagine you sitting in that table because the entrepreneurship world, when you want to do it. Wow. I could just imagine you sitting in that table because the entrepreneurship world, when you want to do it, you get it done instantly. There's no tomorrow. There's no the next day. For you to, you know, warm yourself to have a two weeks of, because that's what they're used to, you must have a lot of patience. Yes, that's true. And I always tell them, you know what's wrong with you? This is very important, Kate. You have to assess people that you deal with. Even though they're employees, you have to look at their strengths and their weaknesses. In their strength, you develop them. In their weaknesses, you support. And even hire somebody to support that weakness if it's a very

important position or it's, you know, and you know, they, you cannot get a person that's perfect. There's no way, right? So you have to assess that and so I always tell them, you know, what's happening in this commission is that too much analysis causes paralysis. By the time you finish, you know. The funding is gone.

It's already paralyzed. So I said, you have to always think that this is your big mistake. Too much analysis causes paralysis. And sometimes when they analyze, the analysis goes already in another path. So too much path to consider that the main objective is not anymore there. It's already in the sidewalk. That's amazing. Wow.

Now, Myrna Yao, what advice would you give to an aspiring female entrepreneur? Well, number one, the most important thing for us women is you yourself. You have to analyze your strength and your weaknesses and be humble enough to accept if you're weak in that point.

Like me, I'm a marketing person. I'm not good in finance, so I get a good finance person. When somebody asked me, what can you advise a micro entrepreneur on what is the most important position, the most important person to hire? I said, I cannot answer you that. The first thing is that what is your strength and your weakness? In your weakness, that's the most important person to hire. If you're not good in marketing, you hire a good marketing person. That is also you yourself that you should analyze.

Everything that you do, look at yourself first. Your determination, like me me i like fashion at my age you know i wear anything if you look at my facebook right and they said oh you're nearing 70 years old how come you're still looking that way it's your willpower your determination to look good your health is your priority. It has to be within your lifestyle. You cannot say, oh, I'll do it tomorrow, or I'll do it when I retire, or I'll do it. It will never happen. It has to happen now. Everything has to be now. And like me, I think, up to the extent I understand the millennials, I had nine grandchildren. I understand, you know, in every stage that they're doing.

And I always teach them and tell them, whatever you see in the computer, whatever you see, you go beyond what you see. That is the only way you can become creative because you don't accept what is in front of you you go deeper than what is in front of you and that is my advice to all our viewers be creative everything that you do you know like I'm not afraid to you know today I'm wearing my business attire but if you see me in in you know in the different clothings I do everything I remember I was walking in New York and there was a guy I mean the police girl police said, Mom, you walk so elegant and you dress up so elegant. And in Las Vegas, there were, you know, people looking back at me. And I said, why do you?

They were walking and they keep on looking back and looking back. And I said, I have to approach it. What can I do for you? Why is it that you're you keep on looking at me and said oh because mom you dress so well oh they don't say mom I mean because you dress so well and we cannot stop looking at the way you carry yourself imagine you know I I love having those compliments, right? Yeah, yeah, wow.

Yeah, I've seen your plaited, very French dress and with your hat. So I saw it. Do what, you know, I love that. You're 70, it doesn't stop you. I mean, do what you love to do. Yeah. Now, Myrna, I have to ask you this question now that i know that you're a strong marketer do you still rely on television is that still the biggest uh drive for your traffic as far as the um the kids toy section or are you utilizing the social media now uh now 50 is social media now? Now, 50% is social media.

Before, television is about 100%. Then it became 80%, 90%. Now, we have to be online, YouTube, Facebook, all of this. So our marketing, our digital marketing person is very important because the transition from the TV and the in-store promotions everything become digital now especially during lockdown yeah so it's very important especially for toys marketing is important so we are using a lot of youtube and all these social media so we also deal with

bloggers we deal with um and the tv now also they have a package for social media not only not only tv because of course their business will be affected yeah yeah yeah that's wonderful well Myrna how do you want to be remembered oh I only want to be remembered serving God serving the Lord I said maybe when I retire my whole life will all be just serving the Lord serving God because I think that is what I was born since I was small it was my God he was there for me and Mother Mary wow I love it Mirna thank you so much there's a lot of great content and amazing advice I appreciate you and you're so inspiring thank you thank you kate

thank you i love you i hope to see you one day in the philippines yeah or when i go to the u.s yes where are you okay yeah so i i still have a place in come again i'll send you the link really yeah maybe we'll meet there one day we'll figure it out okay bye bye thank you Kate thank you we hope you enjoyed the show don't forget to rate review and subscribe and visit katehancock.com so you don't miss out on the next episode