Founder's Story - Dr. Ethan Kross: The Hidden Cost of Your Emotions - Why Controlling Them Might Be Hurting You | S2 Ep. 176

Episode Date: February 20, 2025

We’ve been told to control our emotions, but what if we’ve been doing it all wrong? In this episode, Dr. Ethan Kross, one of the world’s leading experts on emotion regulation, reveals the biggest myths about managing emotions and why trying to "stay positive" might be hurting you.We break down his latest book Shift: Managing Your Emotions So They Don’t Manage You, the science-backed tools to take control of your emotions, and why your emotions might be the secret weapon to success.🔹 What you'll learn in this episode:Why emotions are not your enemy—and how to use them to your advantageThe truth about mindset coaching vs. real scienceHow music, scent, and small shifts can instantly change how you feelThe biggest myths about emotional regulation that nobody talks about.Why suppressing emotions never works—and what actually does.📲 Follow Dr. Ethan Kross & Get His Book:📖 Shift: Managing Your Emotions So They Don’t Manage You – https://www.ethankross.com/ Bestselling author of CHATTER and SHIFT📸 InstagramOur Sponsors:* Check out CoinFlip and use my code FOUNDERS for a great deal: https://coinflip.tech* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Kinsta: https://kinsta.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

You just realized your business needed to hire someone yesterday. How can you find amazing candidates fast? Easy. Just use Indeed. Stop struggling to get your job posts seen on other job sites. With Indeed Sponsored Jobs, your post jumps to the top of the page for your relevant candidates, so you can reach the people you want faster. According to Indeed data, sponsored jobs posted directly on Indeed have

45% more applications than non-sponsored jobs. Don't wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at indeed.com slash podkatz12. Just go to indeed.com slash podkatz12 right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply. Hiring Indeed is all you need. Hey everyone. Welcome back to Founder's Story.

Today we have Dr. Ethan Cross. And Dr. Ethan Cross, I had the pleasure to listen to your three hour conversation that you had last year with another incredible person and a bunch of other podcasts and shows that you've been on. It's something that I really love is you are one of the world's leading experts on emotion Regulation and you have a new book that is coming out called shift which will dive in you're in San Diego For a book launch. I mean, there's so many things that are going on But what you do is something that I

personally Struggle with and that's why I was really excited to have you on the show today. But before we go into those things, I think it'd be good for the audience to understand exactly why did you write this book? And why did you feel that you needed to write it now? Well, thanks for having me on Daniel. And let me just clarify from the outset, when you said you struggle with the topic of shift. And so the subtitle is managing your emotions so they don't manage you. I want to just have you rest assured that you are not the only human being that has

this affliction to the contrary. All of us struggle to manage our emotions at times rather than being managed by them. And this has been true as I talk about in the book of our species likely since we've been roaming, we've first been roaming the planet in our present form. So this is a universal and that's the big reason why I chose to write this book. So the longer backstory is about four years about four years ago, I published my first book was called chatter voice in our head, uh, why it matters and how to harness it. And it was about what you do when you get stuck in a negative thought loop, like you're

worrying or ruminating about something. I'm guessing that is not something that ever affects you, Dan. And it was a really, um, I had a really powerful experience going on book tour for that book and sharing the science behind how to manage that kind of experience. I'm a scientist and I care deeply about not only generating solutions to help people manage these internal problems that we all face at times, but also sharing that knowledge in very easy to digest ways so we can benefit from it.

So I'm on book tour and I'm talking about chatter to folks. And after I finished my presentations, people come up to me and they say, thank you, this is awesome. But what about A, B, C, D, E, F, and G about my emotional life? And it felt, and I tell this story in the book, it felt like I had just given a presentation on how to combat diabetes, but people had questions about heart disease, inflammation, osteoporosis, and all these other things. And so what it really motivated me to do was work on this book that could also be titled

Welcome to Your Emotional Life. Why do we feel and how to feel better? My goal here was to explain to folks what emotions are, why do we have them, and when they act up in all sorts of different ways. We're really good at getting worked up by our emotions in all sorts of ways. What does science have to say about the tools you can use to rein those emotions in, to shift them? By shift, I mean turn the intensity of our emotions up or down if we want, lengthen or short, lengthen or shorten

the amount of time we spend experiencing a particular emotion if we want, even switching from one emotion to another one altogether. And that's the story that brings me here with you today. I would like to understand how to shift. I know you had talked about people listen to music and the power of music. I know there's different techniques and ways, but I can't help it. And my wife gets on me all the time about this. When I have this negative emotion, this thought emotion, I don't know if they're two in the same or one

of the same. I just can't stop thinking about it. And I like, we'll just continue for minutes on end talking about it and then it drains her energy. So I just don't know how do I shift from there? How do I, what do I do in those moments? There we go, right. Now we're getting into it for real. So, okay, so lots of things to unpack there. So number one, there are no one size fits all solutions when it comes to shifting.

And I cannot tell you how often I encounter people who ask questions that suggest that that's what they've heard before. I am often asked, hey, what's the one thing you can do to shift your emotions? I cannot give you one thing. And no scientist can tell every person to do one thing that's going to work with that for them across the board. We know from lots of research that shifting or what you might think of as being mentally fit, like really being able to skillfully manage your emotions, it actually resembles

physical fitness quite a bit. Now, I'm looking at you on the screen, you look like a pretty fit guy. What do you do to exercise? Let me ask. I tend to do high intensity interval training, and I also like to hike in the arboretum nearby. My wife does Pilates and spins. All three of us do slightly different things.

And I raise this observation because if you look at my network, at the folks in my network who like to stay fit and exercise, they all have the same goal, to be physically fit. But they're getting there through different routes that work uniquely well for them. The same is true for shifting and emotional fitness. Different tools and different combinations of tools work for different people. And the real challenge we face, A, learn about what the tools are. Like you go to the gym, step one, you need to figure out how to do the damn exercises, right?

So what are the machines? How do they work? It's not hard to figure it out. And then you start trying them out in different combinations. That is the shifting challenge that awaits us all. Now to get a little bit more concrete though with respect to your question, you get activated. What can you do? So let me just walk you through a few things you might consider.

Some of the lowest hanging fruit for shifting our emotions deals with harnessing our senses. Our senses, I think, are often overlooked when it comes to shifting. We take them for granted. So I'll give you an example of music. Scientists ask this question to participants, almost hundred percent say they listen to music because they like the way it makes them feel. Is a fundamentally emotional activity is an emotion regulator it is a shifter yet we've done studies where we ask people different experiments i think back to the last time you were angry. where we ask people in different experiments, hey, think back to the last time you were angry, anxious, or sad. What did you do to manage your feelings?

Only 10% to 30% of participants report using music as a tool to push their emotions around. Despite it being omnipresent, it is all over the place, and it gives us a rapid kick in the butt in the desired direction technical term for shifting our emotions. So that's just one example music can be strategically harness until I knew about this work. I didn't use music in my own life to shift me but now now because I know how this works if I find myself getting kind of angry or anxious at something I've got a playlist that I activate that pushes my emotions.

Sometimes it brings me down, it calms me down. Sometimes it amplifies me and makes me feel good. So I'm strategically using that sense. One other example of a sense is scent. So I was recently overseas and I had the experience of having to walk through a duty-free store. I'm sure you've had this experience, right? I no longer walk through a duty-free store. I'm sure you've had this experience, right? I no longer call it a duty-free store. I now call it an emotion regulation Emporium, you know why?

Because you're surrounded by By perfumes and colognes. Why do we spray ourselves with these substances? To affect the way we feel about ourselves and to influence the way other people feel about us. If you ever bump by a smelly person on the street, it elicits an emotional reaction. So senses, probably the easiest thing to do to quickly shift your emotions. Now that's not going to solve your greatest problems, but it has the potential of shifting you into a different state of mind to then allow you to engage other shifters to do so. Now you asked one question about thinking and feeling, I think, right?

Did you ask me that question about the difference? I want to just very quickly address that. I'm gonna throw back to you. We often hear that there's a difference between thinking and feeling. It's almost like there's a seesaw in your brain. And when you're feeling, the thinking part of you goes down. And when you are thinking, it's the opposite. And our goal is to turn thinking up and feeling down, right?

Not true. I'm going to repeat, not true. Thinking and feeling are inherently intertwined and knowing that gives you an edge for how to harness your ability to think, to change the way you feel. So Daniel, if I asked, let me see, have you ever thought about something that could happen in the future? You ever thought about something that happened to you in the past

that was like a major victory, that every time you think about it, it just like fills you with pride and satisfaction? Thinking just induced an emotional response. You just thought your way into a positive and a negative emotional response. Let's go to what we might think of as feeling. You ever approach a situation and instantly find that your stomach is churning? You got to go to the bathroom really fast.

That sensation automatically leads you to hyper-f focus on the task at hand. What's the task in front of you? Is that fair to say that situation's following you? That's an experience of feeling. I have this subjective experience in my body and it's grabbing my thoughts and focusing it on something important. So thinking and feeling go together. And again, knowing that gives you an edge

because now we can change the way we think to change the way we feel and vice versa. You got me thinking about, you know you meet someone and they're like, well I'm just inherently pessimistic or optimistic or I'll be like, yeah, I'm negative because I'm a realist. I wonder, how do you feel about that?

I mean, are people really that different? I mean, is that a bad way of doing it? You think that when we say we are that, we're kind of stuck in those emotions or feelings and we can't shift to something else because we say we are that versus just being maybe more positive about it? Well, I think there's room in the world for the optimists and the pessimists,

as long as the way you are thinking and feeling is in sync with your goals for how you want to think, feel, and behave. So when I talk about emotion management or self control, and I use those terms synonymously, it's all about the ability to align your thoughts, feelings and behaviors with your goals. So some people are have a goal to be in a slightly more negative space than others. And if that serves you well, who am I to tell you where to be on that spectrum? I'm a proponent of the idea that all emotions, even the quote unquote bad ones, are functional. They are useful when they're experienced

in the right proportions. So I value the fact that I experience anxiety at times. It alerts me to important things that I have to do and gets me to hunker down and work on the task at hand. Anger can also be really helpful for me at times. When I experience anger, when there's some violation of my understanding of how things should be, and I can fix the situation, anger is a

really useful response for motivating me to approach that situation and make sure it doesn't happen again. Like when I see my kids ride their bike without their helmet, I get a little angry and I convey it to them and they then register that and they don't do it again. Now to be clear for everyone who's listening, when I say a little angry, I'm not breaking things, making holes in the wall, hitting. That's an out of proportion response and that's not good. And the terrain of shifting,

the whole point of this book is to say, number one, if you experience negative emotions at times, or even if you spend more time in them like your example Gesture towards there's nothing wrong with you to the contrary. There's everything right with you. We are designed We evolved to experience the range of emotions for a reason they can help us but They often are triggered out of proportion. Too intense, not intense enough, too long, not long enough.

And if you wanna get out of them, if you wanna rein them in in those states, there is a variety, a variety of shifters, of tools you could use to do that. And so sensory experiences are just one example, but you can shift your attention. You can shift your perspective. You can harness your relationships with other people to push around how you're feeling.

You can modify your physical spaces. You can switch cultures. Like that's the toolbox and it doesn't have to be intimidating. And the point of the book was to really share those tools with stories for folks so they so they could begin to familiarize familiarize themselves with those tools a little early here on the East Coast but maybe not as early as it is for you. Thank you for that I mean it got me thinking so much I'm trying to like I need to like take this in I need to I didn't get to read the entire book yet so I need to finish the book so I can really get

through it but what are what are some I think a lot of people are in this mindset game now right they're like mindset coaches or it's something about mindset they're not scientists doctors you know they haven't been studying this they might be regurgitating information and I'm curious on what you see as some maybe common myths. I love talking about myths. Let's talk about myths. So we talk about one myth already that, you know, some emotions that are bad and you should strive to live a life free of negative emotions. If that's your goal, it's a tough one because A, not possible to achieve it,

not possible to not experience negative emotions, and B, not desirable. It's good for you to experience negative emotions in the right proportions. What's really been interesting, Daniel, in talking about this book with people, so I've been in my own world with my small team, my editors working on this book for years now, but now you get to share it with folks in the world.

And there's always a little apprehension, it's a negative emotion, right, about what the response will be like. And one of the most powerful responses has been to this idea that negative emotions can be good for you in the right proportions. The response people have had to that is they find it liberating. And that is true for me too, because what it means is when I experience

a little bit of anxiety or anger or I'm a little sad, I'm not getting upset at myself that there's something wrong with me, which is just compounding if I'm all, man, I'm not always being positive. I ride that emotion and I use it to live a better life and that's something we all do. So that's one myth that all emotions should be good ones. Another myth is that there are one size fits all solutions.

There are not. I will repeat, there are one size fits all solutions. There are not. I will repeat, there are not. We actually find that people often use combinations of tools when they're trying to manage their emotions. A lot like you go to the gym, I don't know about you, but I don't just curl biceps for an hour. I would look ridiculous if I did that, right? I'd look like Popeye and it wouldn't be good for me.

So I do a lot of things. I blend different tool exercises. We do that with emotion regulation too. Let's do a myth about difficulty. We often hear that emotion regulation has to be, it's hard to manage our emotions. It's like roll up our sleeves and get in there. Really like process it. Now there are dozens of tools some of the tools that I talk about are more effortful

Nothing wrong with that. They do take more time and energy and they're empirically supported their science-backed There's a time and place for them But what we know about all human beings is we are a lazy species and what I mean by that is when given the choice we are always lazy species. And what I mean by that is when given the choice, we are always going to try to by default conserve our energy and resources because we never know when we'll need it for an important thing. What that means is that if you have a choice between using a tool that's easy to use or hard, you're going to be much more likely to choose the easy tool.

And there are lots of easy tools. We talked about one, it's easy to fire up a playlist to push your emotions around or with a certain scent or even touch someone. That sounds a little creepy, but what I mean by that is to engage in what I call in the book affectionate but not creepy touch. So someone you care about a hug Up even a fist bump at work. Like these are all shifters. There are other easy things you can do I talk about for example

Mental time travel. This is a Technical terms we call temporal distancing, but it's mental time travel. What you're doing here is You're breaking another myth, this myth that you should always be in the moment. No, no, no, you can get out of the moment to your benefit. So if I'm struggling with a problem, oh my God, I feel so big, how am I gonna get through this? How am I gonna feel about this next week,

or next year, or five years from now? That is a super simple shift, and it is an effective and a powerful one, because what it does is it activates this idea that you have experienced throughout your life. Daniel, if we had to put a number on the emotional experiences you've had over the course of your life,

what do you think, fair to say, like millions? Maybe a billion, right? And fair to say this too, we've never spoken spoken before I'm gonna go out on a limb and guess that You have most the overall majority of your emotional experiences have taken the following form You've encountered something in the world or thought about something that triggered you the emotion went up and then as time went on it eventually faded Different emotions may have taken longer or shorter amounts of time to fade,

but they all kind of follow that trajectory. Is that fair to say? We lose sight of that when we are struggling with a big emotion, because you zoom in on the awfulness, right? And that just keeps it alive. When you jump into your time travel machine, it is as simple as saying,

how am I gonna feel about this next next week next month next year it automatically activates this idea that you really believe because you've lived it that this is temporary it will eventually pass and that turns the volume down on our emotions that's an easy shift into the future I'm gonna give you one more and I'll throw it back you can also shift by going back in time. I talk in the book about my grandparents who were living an idyllic life in Poland around the time of World War II. In the early 40s, the Nazis invaded and slaughtered their family.

They then endured tragedies of the sort that I, to this day, have a hard time wrapping my head around. When I'm struggling with some real problems, I jump into that time travel machine. I go back to 1943 I get out the Polish frozen Polish woods with my bubby and papa and I spent some time chilling with them and Not a whole lot of time. It's very cold and it's a little bit of a downer and you know what it does for me It allows me to broaden my perspective because I go back in time, I hang out with them, and then I come back and I think about the problems I'm dealing with now and wow, does that have a way of really framing the significance of that.

So anyone can do this. You don't need to have Holocaust surviving grandparents to do that mental shift into the past. Think about times where you've experienced adversity that was bigger or people you know or peoples you know have endured fates that were harder to manage. Powerful way to shift you. So that was a long-winded way of addressing this question of this myth that emotion regulation always is hard. It doesn't always have to be. And if you were if you're if you were paying

attention I also busted another myth there that you should always strive to be in the moment. We can time travel in our minds and if you know how to do it you can harness that capacity to actually help you shift. You realize you needed to hire someone yesterday. How do you find quality candidates fast? Use Indeed because when it comes to hiring Indeed is all you need. Sponsored jobs stand out and bring you 45% more applicants according to Indeed data. One thing I love about Indeed is how it frees up my time. No subscriptions or contracts, only pay for results.

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on select plans. Don't miss out. Get started for free today. I need to take that. Now I'm going to work the muscle. This is my gym is going to be working on this and being in those moments. Those are great myths as well as strategies that you can do in that moment. Now I know I have a last question for you but I just wanted to make sure that we did talk about you're going to be at Warwick's on February. Yeah Warwick's at February 10th in La Jolla book signing with your new book. Yes, please come. This is meant to be an interactive discussion of Shift. There'll be plenty of books there.

We're gonna do a signing and there may be some special guests who are working on recruiting to join me. That will be a lot of fun. Expert Shifters will lead them at that. But please do come, I would love to see you there. And just come with any questions you have about emotions,

why we have them, how we can push them around for ourselves, for those we care about, our kids, our loved ones, our colleagues, and we'll have a great time. Okay, I have one final question, and I make sure everyone goes, February 10th, Warwick's in La Jolla. I'm gonna tell everyone, my final question, and I make sure everyone goes, February 10th, Warwick's in La Jolla. I'm gonna tell everyone, my final question is this,

totally shifting topics. What I've noticed the last few years, doctors, scientists, professors, are the new rock stars. Every podcast that I see that gets a lot of traction on social media, if it's not like a comedian, it's a doctor, scientist, or professor. I find that very interesting, because I think five, 10 years ago,

it was like the opposite. I'd go and I'd listen to on social a professor talking and nobody was listening or paying attention. And this happened to me. And now I feel like you are the rock star. Like how do you feel about that? And what are your thoughts? By the way, I also asked this

because my dad is a retired professor and I told him, I'm like dad, now is the time when you should have been a professor. Like now you're really cool. So how do you feel about that? My instant feeling is wrapped up with some thoughts about how I wish I wasn't doing this interview from the road and had my daughters here here. And you say that that would buy me

some cred, because I assure you, I am not a rock star. At home, what I feel about that is, I certainly don't feel like a rock star. In fact, I was asked recently if there was anything I could do aside from what would the dream job be? It would be singing the mic, don't stop believing in front of a huge stage. Talk about that in the book a little bit. I think it's great that audiences are becoming more discerning and if I haven't done a pulse like you on where you know the proportion of podcast interviews that get the most

hits or anything like that but on the one hand I think it's important if you care about topics like the one we are talking about in a range of others like be guided by the science. Science isn't gonna give us the perfect solutions for handling all of the issues that we're struggling with. But I do genuinely believe it's going to give us the best guide of being successful in solving those problems, the best chance. Because what science does is it gives us just tools for evaluating whether our intuitions about the world

are accurate or not. So we're just getting up there and we're talking about things and we have some evidence to back up what we're saying. And so on the one hand I think it's great that people are interested in that kind of information. On the other hand I think there has been a shift where there's an increasing push for scientists

to learn how to communicate more clearly. I think that's a really important thing. Um, I, you know, I've always been motivated myself to be able to talk really plainly about ideas as jargon free as you can, there's a thesaurus of giant words that we can use to make ourselves sound really smart and I don't think we need to do that. We should be caring about communicating. make ourselves sound really smart. I don't think we need to do that. We should be caring about communicating. There's enormous complexity that has gone into every single finding I described during

this interview. But you don't need to know about that complexity to apply these ideas to your life. You just have to know what the ideas are. I think increasingly, scientists recognize that fact. Dr. Ethan Cross, author of Shift, February 10th in La Jolla, Warwick's, I hope everyone goes. I know the things that you've talked about today, your book, it's going to shift my life. It's really at a time when I needed it. This conversation is really at a time when I needed it. This conversation is really at a time when I needed it,

maybe more than ever in my life. So I hope those that are in the same boat or anyone who wants to learn or understand, wants to be better, they get this book. But Dr. Ethan Cross, this has been a pleasure and honor. And thank you so much for joining us today on Founder's Story. Well, thanks so much for having me, Daniel. And I hope to see everyone at the event.

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