Founder's Story - Femto Technologies and Sensera: How AI and Innovation Are Changing the Game for The Future of Feminine Wellness | S2 Ep. 165
Episode Date: January 13, 2025Live from CES 2025 in Las Vegas, guest host Kurt Walker interviews Dr. Alexandra, Medical Advisor and Urogynecologist, and Yftah Ben Yaackov, CEO of Femto Technologies. The episode delves into Femto&#...39;s groundbreaking product, Sensera, a feminine wellness device that bridges the gap between sexual pleasure and health. Equipped with advanced sensors and powered by AI, Sensera adapts to users' bodies, enhancing both wellness and pleasure experiences.Dr. Alexandra highlights the critical role of sexual wellness in overall health, explaining how Sensera supports women through various life stages, from postpartum recovery to menopause. CEO Yftah Ben Yaackov shares insights into Femto's innovation journey, discussing the company's mission to integrate AI and machine learning into wellness technologies.Listeners also get a sneak peek into Femto's pipeline, featuring future devices targeting skincare, haircare, and pain relief—all leveraging the proprietary SRS technology honored with the CES Innovation Awards® 2025 in the AI category.Key Moments:Introduction to Femto Technologies and Sensera’s capabilities.The role of SRS technology in customizing wellness experiences.How Sensera integrates AI for personalized adaptations and future advancements.Femto’s upcoming products in skincare, haircare, and pain relief.Insights on the CES Innovation Awards® 2025 recognition.Links and Resources:Learn more about Sensera and early-bird registration: Sensera WellnessFemto Technologies: Company WebsiteFollow CES 2025 innovations: CES Innovation AwardsGuest Information:Dr. Alexandra: Medical Advisor and Urogynecologist at Femto Technologies.Yftah Ben Yaackov: CEO of Femto Technologies.Recorded Live at CES 2025Catch the excitement and innovation directly from the show floor!Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Transcript
Discussion (0)
Welcome to Las Vegas.
We're here at CES 2025 with Pix11 from New York City.
And I'm Kurt Walker.
Dr. Alexandra, so tell us about Sincera
and what you guys are actually launching.
Of course.
Well, Sincera is actually one of a kind product
that bridges the gap between sexual pleasure and wealth.
And this device is special
because it's not just a regular vibratory device.
It also produces the lubrication.
You can use those capsules.
And one is for wellness, one is for pleasure.
So you insert it in the device.
And the lubrication being produced externally,
the glider stimulation, and internally for
the vaginal use stimulation.
Device can be heat up as well.
You can try it and patch it.
It's very flexible, very user-friendly.
The special thing about it that it uses the technology that helps to detect the changes
in heart rate, lubrication level,
pelvic floor muscle function.
So it's adjusting with your body
to produce a better experience.
So a lot of times I think when people look at something
like this, they just assume it's for pleasure.
So talk to me about the wellness side
since that's I know really your main focus. Yes, so first of all, the sexual pleasure,
it's a part of overall health.
So if we not doing well in a sexual way,
we're not healthy.
So it's very important to maintain the sexual well.
And this device can help with lubrication
because there are many lifetime situations where women's body cannot
produce enough lubrication. For example, having a baby or going through menopause.
So this device can actually help improve the experience. And also if you think
about it, as our body changes, this device can change with us.
Those sensors can defend the changes in their muscular function and help produce a better
experience.
I was talking to the founder and he was actually showing me in the app how there's a pleasure
portion, and then there's also a wellness portion, and how they're really completely
separate functions.
So I thought that was kind of cool.
Yeah, it's amazing.
And what's also cool about this device, it learns from you.
So every experience that you have with this device,
you might record it, and it helps
to produce a better experience in the future.
An option to also include the AI technology in that, which
also going to work with your body.
And the option for users is also contribute to overall
women health in the future by contributing the data
so we can actually improve and make even better.
OK, so Dr. Alexandra, what is SRS technology and how does it actually work?
Yeah, so SRS technology, there is a sensor
on the device itself.
And what it helps, it basically uses the changes
in your body, like heart rate, level of lubrication,
skeletal muscle function to detect the changes
and it adapts to your body to produce a better experience.
So we saw that Sincera was awarded with the CES AI award.
Congratulations. How does that actually work?
Yeah, so AI helps to build on your experiences to provide the better
experiences in the future. So it really works with you and your
body. So I think there are going to be people pretty excited to get their hands
on this. So when is Sinc are going to be people pretty excited to get their hands on this.
So when is SENSERRA going to be available for estimates?
We'll be ready to ship in about April or May of this year.
Right now you can actually sign up
for a girly bird registration
and enjoy the SENSERRA as soon as it comes out.
For our viewers at PIX11,
where can they get more information?
You can go to the SENSERRAwellness Wellness.com and register and also find more information.
Okay, great.
I think they're looking forward to that.
So we're here at CES 2025 here with Mr. Ifta, who is the CEO of Femto.
So why did Femto decide to get into the feminine wellness category?
Okay, so we've been running operations of technology for several years. Somewhere a few
years ago we decided to take all the technology that we have in software issues and put it into
wellness and lifestyle. We created the Sensorio device which combines data collection
data collection powered by AI and machine learning to a device that has sensors and machine learning itself in the hardware.
And we created a full functional device that helps solve a lot of problems that women have
in their wellness life.
And this was actually the bridge between software and technology to real
recreational device for human. From one founder and investor to another, what
else does Femto have in the pipeline? Oh, right now we're working on three other
devices. One of them is skincare device that will put in the same platform,
the SRS system that we have that flows oils into the machine from the capsule to the face.
A skin care device that helps all the ironic acid and other oils going into the tissues. So the second device is a haircare device
will help deliver oils that helps the root of the hair
to grow back again.
And the third one will be a pain reliever for the muscle.
All three of them will have the SRS mechanic.
All three of them will be machine learning
and powered by AI, collecting the data,
having biofeedback from the device to the skin
and help us create a big bank of data
that will help optimize every program
for every person that uses it.
Well, I look forward to hearing
about the success of these things.
Thank you so much.
I appreciate it.
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