Founder's Story - From $20 to the Inc 5000: Our Host Story | Ep. 18 with Kate Hancock

Episode Date: May 4, 2020

Serial entrepreneur, speaker and mom to two amazing boys. She founded the award winning spa OC Facial Center and the boutique hotel Bintana Sa Paraiso.A Tech and Real Estate Investor. Named as one of ...the 100 Most Influential Filipina in the World. Please visit Pix11 or Fox5 San Diego for more details. Our Sponsors:* Check out PrizePicks and use my code FOUNDERS for a great deal: www.prizepicks.com* Check out Rosetta Stone and use my code TODAY for a great deal: www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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Starting point is 00:00:00 Welcome to Inspired by Her, the podcast that will give you the inspiration, motivation and tips for success from some of the top executives, CEOs and influencers from around the globe. With your host, serial entrepreneur and named one of the most influential Filipina in the world, Kate Hancock. And we are live. Hi everyone, this is Kate and today it's going to be a different setup, right Wendy? Yes, returning the tables. I'm so excited. Yeah, you guys have no clue. I have to go to, I'm actually very nervous. It's actually so much better when you ask questions to other people but if it's you being asked it's definitely nerve-wracking and I still have that in me that's actually I love that you actually still get nervous because you've spoken in front of huge groups and you've done so many things I think it's
Starting point is 00:00:57 I don't know it's just like very humbling that you still get nervous and that whole thing what do you think that's about yeah people still ask me like do you still get nervous like that whole thing what do you think that's about yeah people still ask me like do you still get nervous like yeah I still do but I think once you're in that moment then you forgot about it okay so here's the first question so being an entrepreneur we're always nervous when we do the first thing so what gets you to actually do it like overcome your nervousness and say who cares I'm nervous I'm just gonnaness and say, who cares? I'm nervous. I'm just going to go for it. And not just today. I'm talking about just in general. In general, a bit like running a business or just in general?
Starting point is 00:01:32 You need a business. You've done public speaking, which scares everybody. Like, so what gets you over that nervous hump to say, okay, Kate, you're just nervous, but you're still going ahead. Yeah. I think when it comes to public speaking, I try not to look at people in the eye. I just pretend I'm just talking to one person. And when I'm there, I just like, I don't really look at them. They're all like coconut husk head. And so-
Starting point is 00:02:00 A bunch of coconuts? Yes, that's what I imagined. Because every time you look at, it happened to me when I look up one, you know, I accidentally look up one person in the eye and I got distracted and I don't want to do that. So, okay. So that's a good technique. So one of the reasons I really wanted to turn the table, because I know a little bit about your story and your journey and it's really unique
Starting point is 00:02:25 so I was thinking we would really start at the beginning and take me back to when you were a little girl paint that picture what that looked like and also paint a picture what the expectations were of you within your family and culture like what would people have thought they have this little girl that you would have turned into what would have have been typical? Yeah, well, I grew up in a small island in the Philippines called Kamigin, and we're very poor. We didn't really have much, and I remember I couldn't really attend a lot of school activities because we can't afford any dance uniform, not part of the extra activities like the kids have here because we really can't afford those um things and my mother would often tell me I remember this one
Starting point is 00:03:15 instant where I was in grade school I think I was in grade six and I was I was super active in Girl Scout I was a really good Girl Scout and I was a patrol leader and I love that I love the structure and my teacher told me like you will be attending a good a big convention somewhere else and that got me really excited like oh my god I'm gonna be going to a new place and I'm gonna meet new this new people and I'm gonna be a patrol leader with this other people that I don't know from other school right I was so excited that she asked me to be a patrol leader so I went and asked my mother and said can I go and, no, you can't go. So what it means, like, we don't have money. And that's only that's only for the rich kids. And I remember that feeling of really sore and disappointed of yourself. Like, what do you mean I can't go? So I think at that moment,
Starting point is 00:04:19 I really promised myself that I don't want to live a life where I can't do anything because of money. And that was a big, and I still remember how it feels being, when someone tells you no, it's very hard, especially you're an entrepreneur. I mean, I know that now, but it was a very difficult time, but it really forces me to be hungry and dream big. I think that was a really good point in my life. So what happened to the other girls in your community? Like, let's say that was your story when you were in sixth grade. What was the future really for most of the other kids?
Starting point is 00:05:03 Excuse me. Majority, it's such a small island people would just be married and stay in the island or they work in a government is not really a private companies that would hire you so your chances of getting a good job or high paying job it's not there so success success would have looked for your family, like you would have found a husband, you would have had kids, maybe you've been like an assistant to somebody. That would have been like a successful life for what your culture was, right? Yes, yes, yes.
Starting point is 00:05:37 So with that as a backdrop, can you just tell the audience who doesn't know your story of the big milestones that you've had in your life, you know, what your entrepreneurial journey has looked like? Yeah, okay. So I grew up in a family business. My grandmother has a secret recipe and my aunt actually innovated. And so I was part of that family that we all worked together. And I was 10 and 12 I started working really early and I'm not saying like work just a little bit here and there like hours and hours and hours of work I have to wash a hundred pieces of molds that pastries every day and I remember my hand because I have a very sensitive skin and my hand just
Starting point is 00:06:28 couldn't handle the detergent and it would peel and I could see the rawness of my hand and I would complain to my mother but I really have no option she She said like, well, this is what we're meant to do. We have to work. And so I learned at an early age that I can't really complain. So I just have to do it. And I hated it at that moment because I can't really play with my schoolmates. I didn't have much of a time to hang out with my friends at school because I really have to work. We're really have to force to work. Even in like, we have a special event in the island where everyone hang out and party, right? You would wish you could do that. We can't because the, you know, a lot of people order that pastry as a present to people. So we're like busier during the busier time.
Starting point is 00:07:32 And that means we can't even go out. Yeah. So I grew up, my life was like that. And I hated it. I wasn't happy about it. There are times I really wanted to read a book or just do what teenagers do, but I can't, I really can't. And I guess that hunger stayed with me that I really don't want a life where I don't have that much option to do things and I think that was such a driving force for me to figure out something but when I was in college I started selling cell
Starting point is 00:08:13 phone like you cell phone yeah I was so I would buy old cell phone it was an IKEA 5110 I would fix it change uh change the pack I mean the cases and I would sell it to my uncle and family and I would make a little bit of profit or I would sell I would buy products in the city like t-shirt and I would because they were on sale there I would sell it the retail price so I started doing that when I was in college and I guess that was the start of my entrepreneurial journey okay so that was your first little business the cell phone thing and then what tell us what happened after that okay so I moved in the U.S. I was actually working different job in the U.S. at first I work at Macy's. I work at the cosmetic
Starting point is 00:09:07 store. I was making minimum wage and I was really good at selling. I could sell a lot of credit cards to a lot of people like the star rewards. I would like, I would break the records of the highest um like when people come in and you say hey do you want a macy's yeah I'm so dangerous I said don't come me because I'm gonna sell you that your wife's gonna hate you yeah so um it was selling is very easy for me I guess maybe because I was friendly yeah what's your trick because so many people like hate being sold to so what was your trick in terms of getting people to sign up that's obviously been an impetus for a lot of things you've done I think I'm very good at building rapport I think I'm very good at building rapport and I'm always genuine and it was just so easy with me to to
Starting point is 00:10:07 close the sale yeah so okay so then you did that I did that and eventually I was doing all kinds of job I would work at Walmart giving samples I would work at Costco handling marketing materials. I do a lot of road shows. And so my thing is I really just wanted to learn. I did different job. I would do wine tasting at night. I love those wine tasting. They pay you well, like 25 bucks an hour. And then you could take home the wine, even though I don't drink, but I would give it
Starting point is 00:10:41 to my friends. You're not supposed to take it home. You're supposed to dump it. That's the rule, but I would give it to my friends and you're not supposed to take it home you're supposed to dump it that's the rule but I'm taking home um so all those little jobs it made me so I mean it I got all excited and I remember I would change uniform in my car because I would work in the morning I would do sampling maybe at Walmart and then noon I have to work in my cosmetic jobs I was a freelance makeup artist in the evening I would do wine sampling so I would do three or four different job in a day so I'm really good at maximizing my time and you know where I get that is from my grandmother every time yeah so when I was very young my my grandmother would say like okay I would finish the task that she would give me so I could do read a book well she would
Starting point is 00:11:34 caught me in my room hiding reading a book said what the heck are you doing you have to do the other things I was like what so she won't let me rest she want me to give me other tasks so I think I thought that you know that's what you have to do every day like maximizing your time doing so many things at one time in a whole day being productive pretty interesting and do you still see yourself like that because I see you like that but you still see yourself like that yes it drives me crazy yes yeah it drives me crazy and I remember and when I was 12 too we had this contest in the house because I was living with my cousin so whoever would do the work we will get one point it's like whoever can do the household work like cleaning cleaning the living room
Starting point is 00:12:26 or watering the plants. Or that's one point like washing the dishes. You know what I would do? I would get up five o'clock in the morning. I was 12. I would do the kitchen, the flowering. So I would get all the points. I'm very competitive at a very early age. So I got all these points and my cousins were like a little bit of points. That's so interesting. So what would you say? So I don't, does money drive you or is it something else? No, I think winning drives me. Yeah. The competition thing. The competition thing. Yeah. It's just, it's something that I achieve something is really, you know, that's what motivates me. Something that I accomplished that motivates me. So with the, with the winning, is it winning against other competitors in your marketplace?
Starting point is 00:13:17 So for example, I know like your facial center, the OC facial center, was it beating and being the best facial center and having the most accolades for that versus the other ones? Or was it just beating yourself and what you had accomplished? Like who are you beating? Who are you fighting against? I, you know, I guess I just want to be the best of everything that I do. And I don't really look at other competitors, but I just want to like do my research and figure it out, you know, how to be the best. And yeah, and probably I would only stop when I see like, okay, like, I don't know what would stop me. But I just always, the fact that I wanted to be the top out there has always been my driving force. Okay. Which brings me to the fact that you have this new podcast and I was so not surprised to see, like,
Starting point is 00:14:09 you started like five minutes ago and already you're on some top podcast list, which is just like so classic for you, right? Like everyone has a podcast and of course Kate's gets on the top podcast list like right away. So tell me a little bit about this podcast and what made you decide to start it and what are you hoping to achieve with it? Well, at first, I mean, Dan actually has been talking to me to do this and her husband, my husband, my dad is he's, and it was the very beginning of this quarantine and like,
Starting point is 00:14:43 Oh my God, what I'm going to do what I'm gonna do I'm gonna be bored I again that maximizing my time I have to do something productive so I started this podcast not knowing really what to do I remember my first interview it was really dark and I don't know what the heck I was doing with it right you know what if they like it they don't they like it I'll just figure it out I'm sure I'm gonna be good at one point so I guess that thing of like you know what if they like it they don't they like it I'll just figure it out I'm sure I'm gonna be good at one point so I guess that thing of like you just do it and don't look back and so what are you hoping to achieve with this are you hoping it goes on beyond the time we get out of our quarantine like what what would be your goal with this and what have you learned doing this okay you know what's amazing I didn't
Starting point is 00:15:25 think of this platform to be this inspirational and I'm getting getting email and messages from people that listen to this one and they're giving me thank you or like thank you for making me shine or I'm really inspired by these people and thank you for doing this. Like I said, I didn't think of this as something that bigger than I thought it would be. So my goal is really to highlight women and their stories and focusing into challenges for people to learn how they did it. So that was just my why. But now I'm seeing messages or friends and family really enjoying it. And I think it was, it's really gratifying that we're doing something that really inspiring people. So one thing I thought about with you, like, let's say I just was in the supermarket and like, I saw you, right? I would think with you like let's say I just was in the supermarket
Starting point is 00:16:25 and like I saw you right I would think okay here's this beautiful young woman and you know you're really friendly and you're really smiley it would never have occurred to me all the successes that you've built up um and I always think of like the cover of ink magazine like how many times the cover ink magazine is like the 25-year-old good-looking guy, right? I would say some women get on there now, but I feel like the ratio is still really not in balance, and there are so many incredible women entrepreneurs. What do you really see that's different how women approach business compared to men maybe? Hmm.
Starting point is 00:17:07 If there's anything. Yeah, I think women are more well-rounded than male. But the problem with stopping us is we're so perfectionist in nature. And even though we've achieved something, but we don't really talk about it and that's a reality it's the commonality of people that's guessing the podcast no one really wanted to highlight success because everyone doesn't want to be braggy and I think that's the problem too too yeah but I have no I mean I feel like I actually less feminine than most my friends I'm actually very masculine in a way of thinking like I would have all guy friends growing up because I would blend in in in the male environment than female because why what do you see like is the
Starting point is 00:18:06 differentiating factor i think maybe in my head like kids in my age they would just be catty or complainer i think the the biggest one is they're just gonna be a complainer about something and i cannot stand when someone complained oh i can't go there because X, Y, Z. Right, right, right. Where men are a little bit more fearless. They don't really care as much what people think. Yes, yes. Unless you find a group of women that are like into winning and then that's more exciting. Right. And so when you became an entrepreneur and you started to surround yourself with other female entrepreneurs, you and I are both involved in the women of eo group um did you kind of feel like before you had all these guy friends because now I see you have a lot of women friends as well like you felt like you had more people who understood you and vice versa yes it's nice to find your tribe that's
Starting point is 00:19:00 exactly what it is yeah it's so let's talk. So one thing you and I have talked about before, which I think is really interesting. I think there's so many women entrepreneurs, not just women, just entrepreneurs out there who are just afraid, like the only thing that's stopping them from achieving their dream is taking the first step. And the reason they're not taking the first step is because they're afraid. Something you and I have talked about is imposter syndrome for those who don't know what that is it's basically um feeling like you're doing something and because you are not going back the women in the perfectionist thing right because we don't know how to do it perfectly yet um that we feel like we're an imposter can you talk a little bit about that what that feels like and how that's holding people back yeah I think it's it's a it's
Starting point is 00:19:45 it's I have it like before this podcast like I don't want I don't want my friends to to listen to me or watch this video I even text Margalit which is my business coach can you not watch my interview because I'm not gonna be good enough probably watching right now I'm sure laughing right yes like I really like you know I told was like, you know, I told Dan, like, can you not do this live to my other page? Because I'm so embarrassed. Like, I still have that. I don't know why I need to really break that. It's like, you, you feel like you're not just good enough. So do you think it's okay, so let me push you on this for a little bit. Do you think it's because you don't think you're good enough or there was something been indoctrinated in us as women that
Starting point is 00:20:29 we're not supposed to brag? Probably both. Yeah. Yeah. I think there's a lot of, uh, and there's so many studies on this, you know, where like the boys in school going, getting called on, you know, but if the girl's doing going, Ooh, getting called on, you know, but if the girl's doing that, it's like, okay, Susan, we've heard from you 10 times today. Like give someone else a chance. Right. Yeah. I think some of that has been stifled in us because people don't like when I was growing up, that's really not what girls did. Um, and so there is a little bit of that factor where people kind of try to put you in that box does that make sense yeah well i have to give you an example i love my husband so much but
Starting point is 00:21:12 sometimes he would tell me like i'm gonna apply this vp position or something i was like how did you think that you're qualified for the job like i don't want to be mean. I love him so much, but I love how they shoot for the stars. Right. Yes. No, I agree. But I do think there's, I do think that we as women are holding ourselves back to some extent
Starting point is 00:21:39 and that we need to get over that. I know when we went to that Women of EO retreat, we heard that speaker talk about that, that it is a certain issue with not all women, but with some women. And we just kind of have to be conscious of it and not let us hold us back, I think. Yeah, I don't know.
Starting point is 00:21:58 I have to talk. I actually wanted to invite the, I think her name to invite that. The, I think she's, uh, her name is, um, Valerie Young. I met her in Portugal in a Women of EO event, and she's the expert for imposter syndrome. So I really want to know the psychology. She did explain it there really well, but I want to know more about it. Yeah. I think that's an interesting, would be an interesting thing to explore. Um, Let's talk about what's going on now in the business world. So now, someone listens to this later, we're in the midst of COVID. We're in the midst of quarantines. You know, so many people,
Starting point is 00:22:36 Kate, whose businesses have really seemed like, I don't want to say destroyed, but are definitely frozen at the moment. In your case, you own two businesses that were really affected by this. You owned a facial center, which obviously you can't do that now. And you own a travel business. You own a hotel that's gorgeous. And obviously people aren't traveling right now. What do you see the business landscape looking like when we come out of this? It's going to be a whole new landscape.
Starting point is 00:23:06 We're going to be operating in a whole new world. Can you imagine opening? It's going to be, everything will probably be costly. Just California law, if you open a salon, you need to have people like that gap of waiting because you have to you know change the whole sheets every time and do more cleaning that's going to be costly peril wise and even the products that we need to sanitize to entertain the new right next client and i just experienced that a few minutes before the show. I was at the doctor's office and I was waiting there for an hour. I was freaking out. I don't feel really good waiting there with other people. Like I want to get out of here. Right. Yes. And it's going to be longer time consuming and it's going to cost us more money and i think that the services will be
Starting point is 00:24:07 expensive because that extra peril of the waiting and more manpower to um to operate will be something that we need to look into right and now you're gonna have a bunch of people who are afraid of spend money i guess i I mean, I already feel like even like with me, it's really made me think a lot about like, where am I spending my money? Did I really need that? And obviously, we're a consumer culture and we don't need a lot of people saying, hey, I don't maybe need a facial or you can see my hair, right? I mean, maybe I can go a few more months without getting my hair cut or whatever. I think you sort of get some of that thinking and it's hard to overcome. And as a business owner, it's going to be really tricky, I think. Yeah. Yeah, absolutely. And in a travel agency, I mean, travel industry, it's probably not until next year where everything is going to be open up.
Starting point is 00:25:01 Thank God my location, I mean, business it's it's not a big building it's a cure it's a spread out tiki then you have your own privacy then people would feel comfortable because they have their own entrance and you're not really can you imagine going the whole way with a lot of people that would freak you out right yeah so not until we'll have a vaccine then then people will be comfortable um be spending and going out but it's gonna take a long it's gonna be a long road right yeah did you read that book that was really popular a while ago the um who moved my cheese yeah so looking at you and looking at a lot of the other entrepreneurs that we know, I feel like we're the mice in the cheese thing. And for people
Starting point is 00:25:52 who didn't read the book, I'll give you like a brief synopsis. Yeah. Very short book was a really classic business book. And, um, the premise of the book is the mice every day would go into the same room. The cheese would be there. They eat their cheese. They'd be happy. And one day, the cheese is no longer in the room. So we have two teams of mice.
Starting point is 00:26:15 And one team keeps going back to the room. Where's my cheese? Where's my cheese? And they don't change anything. They just keep going back. And it's still not there. The other mice quickly realize my cheese is not there anymore. And they go scattering like crazy through the maze to find some new cheese. And I feel like that's what's happening in the world now with entrepreneurs.
Starting point is 00:26:30 Like think of even the people that you and I know, like I feel like everyone froze and was in shock. And then the entrepreneurs dusted themselves off and go like, I'm finding new cheese. It's crazy to find where the new cheese is. So who do you think the new cheese is going to be when this is all over i'm definitely pivoting i learned my you know i i'm seeing some silver lining already that i don't want to be i don't want to be the business operator anymore i just want to be smarter with my time so my goal in the next few years will just be buying business scale it and then sell that's
Starting point is 00:27:08 just gonna be I just wanted to be more smart about my time in the future right yeah so what so now you've had all this extra time like what have you enjoyed about this extra time right now that you were so busy before that maybe now you say, hey, this may interest me or I enjoy spending more time with my husband or kids or friends or whatever it is for you. Yeah, you know what, now that I've been listening a lot of podcasts or like a lot of learning were before coronavirus, we don't have really much time to do that. So I feel like I've learned a lot the last four weeks, like a whole new person because of the time I can't read books with my ADD. I can only read one page. I cannot finish one book. God forbid. I have so many books out there. It's never been touched. So I can't. So
Starting point is 00:27:59 I like that. I could just listen while walking in a treadmill. You know, when I want to find myself, I've been going to the sauna almost every day now. Oh, really? Yes. I do it every night before going to bed. And, oh, I've been doing the Wim Hof method of breathing. Have you heard of him, the Iceman? Okay.
Starting point is 00:28:23 Apparently, there was an event in san diego eo where they met the guy and i saw it in youtube where this guy could just walking barefoot in the ice and he's fine doing his his method it was crazy you have to you have to you have to you have to i've been doing a lot of exercise with this method and i think it really helps my mental state and i feel like i'm fine oh good that's interesting yeah i'm actually not scared what's going on and i'm prepared you know what i think what happened was 2008 when 2008 that was a disaster of my e-commerce business. And it took a while. Can you talk a little bit about that?
Starting point is 00:29:11 Because I know the story, but for people who don't know the story, because that is the story of like, you were like a rocket ship and then your rocket got a little bit off course. Not at all, but tell us about that. Yeah. So I have to give you a backstory I started my business with $20 by selling stuff online and what I've been doing is doing product arbitrage I would call Costco looking this item number because I know that item is clearance and I
Starting point is 00:29:41 would sell a stuff on Amazon and I started doing $20 and within two years I scale it to a multi-million dollar business so I was doing so well for the last six years and then boom it went like break not even a warning it was October it was that was the time when I was planning my wedding in the Philippines of all the time and I was even thinking like oh my god do I have to continue this wedding I you know I just lost my main source of revenue and that was at that time my only focus because the the other things were just secondary and or you know just a a little bit of startup here and there. And that stopped all of a sudden. And I was hiding underneath the cover for four months.
Starting point is 00:30:30 And I was so sad. I was so sad. It took me a while. So now coronavirus, this is nothing to me. Why? Because at a time when I was hiding under the cover everything still looked the same everyone is operating the day-to-day everything looks all right yeah so I was I feel like I was just doing it alone I don't want to be mean about what's happening but when I'm like okay I just lost two
Starting point is 00:31:01 my businesses are shut down how I'm gonna do this? Zero revenue. When I look outside, everyone's quiet and no one's driving and working, right? So I think that really got me a little bit of strength of that experience from 2008. I'm actually not scared because you know what? I was able to figure it out. It's not the end of the world. As an entrepreneur, you're always going to figure out something. And I'm sure we will figure out something. Something's going to come out. It's not the end of the world. As an entrepreneur, you're always going to figure out something, right? I'm sure we will figure out something. Something's going to come out. Oh, well, that's a good point. So going back to your Amazon business before, because I know you always make it sound like this is the part that cracks me up about you. Oh yeah. And then I
Starting point is 00:31:38 created a multimillion dollar Amazon business, right? Like anyone could do that. So that is like one of the most competitive spaces ever. And I know you're competitive, as you said, right? Like anyone could do that. So that is like one of the most competitive spaces ever. And I know you're competitive, as you said, right? So how did you compete in that world that is so cutthroat on Amazon? Well, in the beginning, it wasn't like that. It was so good. I was, Wendy, I was so addicted. I don't want to brush my hair because every second I'm gonna lose money like every ding in my phone is a sale and I know the profit I was so wired without you know I'm I don't want to stop because who's gonna give me this opportunity of making the profit with no you know there's no retail space I have to say I was just doing it by myself in the garage and I was liking it but looking back I wasn't the smartest doing that I could have scaled
Starting point is 00:32:33 it better hiring people okay so when you're a control freak think of it you are only as good as your arm can reach. That's what it is. And I wish I was a little bit mature of hiring a team of managing that, but either way, there's no future for that business anymore. I learned from 2008 disaster that I went through, you can't be dependent with a big giant. You need to own your own platform to do that. You need to own your, your data. You need to have your own website. It has to be yours. Like you can't rely on Facebook. You can't rely on Twitter or Instagram. That's not yours. You've got to have your own website where it's yours. You're not the whim of these big companies. Yeah, no, I learned not to be dependent with a bigger giant. So I can't be dependent. And that's,
Starting point is 00:33:39 that's why my future is I don't want to open a business when I don't own the real estate. Right, then you're not dependent on someone else. Okay, that's an interesting take. So we're nearing the end here. But i had a question about all the things that you've learned now if you were talking to the 20 year old kate what would you tell her you've got a chance to go back and talk to her what's the conversation like i was like what the heck did you do like in a good way but i think my 20 year old is so happy that, you know, I'm just, I just won't stop. And no matter what it is, I know there's always a solution. Yeah. So you would tell her not to worry that you're going to be a big success?
Starting point is 00:34:23 No, I think my 20 year old would be happy looking at like yeah I think I think yeah yeah okay cool is there anything I missed that you want to add or any last words or wisdom for people yeah I actually have this analogy when I was thinking this morning so entrepreneurship is like this is how you figure this out, right? It's like you going, doing like, do fishing. And I imagine this, you're in a boat, like not even a fancy boat, like a Filipino boat, like made of wood. And so you started throwing some meat in there and you have a little fish, right? And then after a minute, you have another fish. Then you know there's a lot of fish underneath that where you are at. Then your next step is like, okay, I'm going to use a bigger net.
Starting point is 00:35:12 Then I'm going to get a lot of fish. Like more fish, right? Then there's going to be a current or a shark eating your fish. The tidal wave, right? The tidal waves. Then you're going to figure out finding different spots to find those fish. Well, other entrepreneurs, they're sitting there in the same boat and getting two or three and they never change the spot. So I would tell people, if you're doing the same thing for two
Starting point is 00:35:39 years and not seeing any traction, why would you do the same thing? You need to stop and find another spot for more fish. I love that. That is such a great book. Now you're going to have to write a book about, even though you don't read, you're going to have to get, I love that analogy that is like so perfect. Because we do, we do that with everything in life though, don't we? That we just stay in the same spot and we get mad at the fish aren't coming to us, whatever the fish is, whether it's relationships, whether it's business, whether it's anything like I'm sitting here, why isn't the fish coming to us instead of realizing, Hey,
Starting point is 00:36:17 I got to move somewhere else. I've got to change myself. Yeah. I'm very good at finding and moving around. That's, I think that's my strength, figuring that out. Yeah, your secret thing. And being willing to do that. Yes, yeah. Just to say, yeah, I invested time in this spot. It didn't work.
Starting point is 00:36:34 That's not a waste of time. I learned now something that it didn't work, and I learned now I need to find a new spot, and here I go. Absolutely. I don't know how many businesses we're going to own in the next few years. I would laugh. No, it's going to be interesting watching everybody because I'm already having such a fun time watching how everyone that we know has pivoted and changed. And anyways, it's super exciting. Yeah, for sure. Okay. So Miss Kate, thank you for letting me
Starting point is 00:37:03 interview you. Thank you so much. I know I kept you nervous. No, I had so much fun. Thank you. You're amazing. Thank you. Bye. We hope you enjoyed the show.
Starting point is 00:37:14 Don't forget to rate, review, and subscribe. And visit katehancock.com so you don't miss out on the next episode.

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