Founder's Story - From Brick Layer to Millions | Ep.53 with Steve Sims Concierge to Millionaires and Billionaires

Episode Date: July 9, 2021

Steve Sims who grew up in East London, is the founder and CEO of the luxury concierge service Bluefish. He began his career as a Bricklayer in London. In 1996, Steve founded Bluefish. In 2003, Bluefis...h partnered with MBNA to launch its own credit card. In 2004, Bluefish was named the official concierge of L.A. and New York Fashion Weeks. In August 2006, Icon International Holdings Inc. signed an agreement with Bluefish Concierge to provide all concierge services for the airline and its travelers. Bluefish Concierge was the official concierge of the Kentucky Derby from 2005 to 2007. In 2017, Sims published a book, Bluefishing: The Art of Making Things Happen.  Visit his website at www.stevedsims.com For more info on guests and future episodes visit KateHancock.com --- Support this podcast: https://podcasters.spotify.com/pod/show/ibhshow/supportOur Sponsors:* Check out PrizePicks and use my code FOUNDERS for a great deal: www.prizepicks.com* Check out Rosetta Stone and use my code TODAY for a great deal: www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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Starting point is 00:00:00 Welcome to Inspired by Her, the podcast that will give you the inspiration, motivation and tips for success from some of the top executives, CEOs and influencers from around the globe. With your host, serial entrepreneur and named one of the most influential Filipina in the world, Kate Hancock. All right, Steve, I want to know the younger Steve. Steve, where did you grow up? And I'd like to get to know that. It's no different from anybody else on this podcast. You know, the vicinity may be different. The country may be different.
Starting point is 00:00:38 But I grew up in a shitty end of London called Leytonstow. We didn't have money. So I grew up slightly aggravated about how poor I was. It wasn't until I hit my 20s that I wasn't poor. I was actually financially restricted. I was incredibly wealthy because I learned from a very early age. Your word is your bond. You know, if you need to get up at four o'clock in the morning and work till eight o'clock at night, that's what you do. So I didn't realize the education I was getting, but I did grow up quite, quite aggravated and yearning for more. You see, I believe all, I believe all entrepreneurs, we spend a lot of our time pissed off. We spend a lot of our time
Starting point is 00:01:21 aggravated at something. There's a, there's a story with Elon Musk that he said he couldn't believe the bank took five days to transfer money from one US account to another. So that aggravation led him to build PayPal. Well, me, I noticed everyone I knew was poor. Everyone I hung around with was poor. Every pub I ever went to, we couldn't afford drinks. So I realized I was actually a byproduct of the rooms with was poor. Every pub I ever went to, we couldn't afford drinks. So I realized I was actually a byproduct of the rooms I was in. So I just decided to break the shackles,
Starting point is 00:01:50 get out there because there had to be something out there. And this was back in the 80s and 90s. So I didn't have Instagram to show me how inadequate my life was. So I had to go and try and find it myself. And therefore I made all the mistakes and failures of trying to get a million and one jobs that would surround me with affluent, successful, wealthy people that inevitably I was fired from until I ended up creating my own. Wow, Steve. Now, that is crazy. I kind of know. So what was your journey? Can you take me back to the very first day you started creating your company? And who was your first client?
Starting point is 00:02:33 Well, I ended up a friend of mine. You know, you don't have the pleasure of seeing me because of Clubhouse, but I'm not the kind of guy that you would actually love to see walking down the high street at night. You know, God created me to be 245 pound of ugly. So, you know, I ended up getting a job one day as a doorman of a nightclub in Hong Kong. And the funny thing was, I thought this was the lowest point of my life. I had gone from a construction worker, a bricklayer, which is a skilled profession. We all need them.
Starting point is 00:03:07 Masonry, electricians, plumbers, we all need them. And that was a skilled job. And here I was with a job description of slap that fella, punch that guy in the mouth. That was it. But I noticed that there were people in there that wanted a good time. They wanted a good life. And as I got to talk to these people, they would say things like, oh, are you going to that party Thursday?
Starting point is 00:03:31 They would tell me where the places were going on. But I noticed that they couldn't get into them. Now, they had money. They were good-looking people. So why couldn't they? So I started being the connector, and I did it as a Trojan horse my entire career. What therefore get an engagement and a conversation to walk up to you and go, hey, John, how come you're successful and I'm not? That was it. That was as crude as it was. So by me getting a bunch of affluent young lads in Hong Kong into a private party, I could
Starting point is 00:04:20 say, hey, guys, did you enjoy it? And they'd be like, yeah. And I could go, well, hey, what is it you do? How did you get into it? And I started interviewing them. And the funny thing is, if podcasts had existed in the 80s and 90s, I don't know if I would have ended up doing my job because podcasts are a great way of us getting to talk to people
Starting point is 00:04:39 that we would never normally be around. So I was using my company as nothing more than a reason to be able to chat with some incredibly successful people. And along the way, I've had conversations with, you know, you mentioned Andrea Bocelli, the Pope, Elon Musk, Richard Branson, you know, a ton of people. And I've been able to ask them all the exact same question. Wow. Wow. What a transformation. So how did you end up in Hong Kong, Steve? So I went to a school in London, got kicked out at the age of 15,
Starting point is 00:05:18 and I was on my way to a building site one day on the train. And it was a typical early morning, I'm dressed up in everything ready to get wet and ripped so i'm not looking forward to go work i didn't exactly have job satisfaction and this guy literally on the train in a beautiful suit and a nice watch i remember staring at his watch he started talking to me and i thought to myself who the hell are you in a nice suit talking to me that basically looks like a bum with a pile of tools next to me? Who the hell are you? And he started talking to me because apparently when we were at school, some guy tried to pick on him and I scared the guy away.
Starting point is 00:05:57 And I had apparently saved this guy from a pounding and he remembered me. And he told me that the bank that he was working at was actually recruiting trainee stockbrokers and he would repay the favor that I'd looked after him all those years ago. Now, here's the funny thing. I could never remember this guy. I had no recollection of who he was at all. But I went along for the interview and I ended up getting the job as a trainee stockbroker. They flew me from England to Hong Kong, along with about 60
Starting point is 00:06:25 other people. So I don't think they vetted us too much. Because once I got there, I landed on the Saturday, I got drunk with them on the Saturday night, because I was well qualified to do that. I got drunk with them again on the Sunday night, because again, qualified, did orientation on the Monday, and I was fired on the Tuesday. So I'd gone all that distance for a better future, a better job, a better room to be in. And I lasted 24 hours. And I've only ever lied to my wife twice during my time in Hong Kong, when I told her everything was going well, when it wasn't. And for her 50th birthday, when we surprised her. Wow. What a story.
Starting point is 00:07:05 Now, Steve, what did you do the very next day when you got fired for being a Chinese broker? Well, what could you do? You could either sit back, you know, cry on your hands and just die, or you could just go, shit, what am I going to do with it? And I used that anger and aggravation to apply for, I don't know how many jobs, you know, maybe even as many as a hundred.
Starting point is 00:07:30 I tried over a period because they gave me the apartment. They said, seeing as we brought you here, you get the apartment for a month. So I knew I had to find another position. And it was on the last week of not getting any jobs, running out of the money I had. And I was literally in a bar called Neptune's in Wanchai. And I was sitting on the patio on my own drinking shivers whiskey, not knowing how I was going to pay for the bar tab. I got to the position where I just thought, screw it. I've got no money. You want to fight me,
Starting point is 00:08:02 fight me, but I'm going to drink myself stupid and then bring it on I had I'd reached that point in my life and I was at that bar when the owner of the club came up to me and said you got we got a problem with some it was funny she said some of your people are inside you need to sort them out and I sat there drinking me whiskey thinking who are my people I came into this bar on my own. You know, I'm drinking on my own. Who are my people? So I walked into the club just out of curiosity to see who she was pointing to, and there were three white guys there drunk.
Starting point is 00:08:36 So these were my people. And she said, you get them out. And she said, all my people will get them out, and they will hurt them. And I wanted nothing to do with it. And I said, they my people will get them out and they will hurt them. And I wanted nothing to do with it. And I said, they're not my people. And she said, if you do this, I'll pay for your drinks. And that's to say, I wasn't going to pay for them in any case. I was going to leap over the counter and run.
Starting point is 00:08:54 You know, I don't know how far it would have got, you know, being that drunk. But, you know, I was done. I was literally done. And they always say that, you know, when you open an opportunity, it will arise. It arose. And at that moment, she was going to pay for my tab. So I did it. So I went and sat down and sat with the guys. I said, look, boys. And they looked at me all weird as I sat down at that table. And I said, there's two ways this is going to go. Within the next few moments, you're going to pay your bill and you're going to walk out the front door. You can come back
Starting point is 00:09:21 the following day and I'll buy you a beer. you can stay stay sitting here get keep getting larry and a bunch of guys are going to come out of that curtain hit you with sharp objects and you're not even going to see tuesday so you know i'm making a smart move and i got up walked out and sat down with my whiskey which no one had moved and i was still sat on the end of the patio on my own a few minutes later they walked out i went oh thanks mate and they walked off So she said to me that night, she said, you know, you want to be a doorman? And I didn't have any job. I didn't have any future. I didn't have any money. So I went, yeah, sure. Following day, these three guys came back to the bar and they went, oh, hey, man, thanks for that. By the way, you owe me a beer. So I turned around to the lady
Starting point is 00:10:01 that owned the bar. And I said, oh, you know, I told these guys if they got out, I'd buy them a beer. So, you know, we need to pay them a beer. And she turned around and looked at me, and she went, you said you'd buy them a beer. You buy the beer. So on my first night, I had to buy these three guys a beer. I had no money, but I had to buy them a beer. Steve, we lost you. Are you still there?
Starting point is 00:10:23 Yeah, did you lose that entire story? Oh, no, not at all. So what happened? So how long did you work there as a doorman? And what was your experience like? And I think Wan Chai, I think, Steve, is this where the bar where it's kind of make of cobblestone, right? No, Wan Chai is, this was back in the 80s and the 90s so basically every bar in in that area of hong kong was a girly bar for the expatriate so it wasn't a nice area um and my defining experience came when i started looking at the door as an opportunity a good
Starting point is 00:11:01 friend of mine sean stevenson said to me you want to make sure things are done for you and not to you and it's your decision on how those things are received. So I thought to myself one day at the bar, I can be pissed off about this and grouchy
Starting point is 00:11:16 or I can look to see if this opportunity was done for me. If this is actually an opportunity, is there a silver lining in this experience of me now working on the door of a shitty nightclub in Hong Kong?
Starting point is 00:11:30 So I'm trying to look for an opportunity. And on that night, some of these guys that had money that I had always been in awe of, you know, because they would just pay the bar tab. I remember they paid the bar tab. This is how bad I was. I could go into a supermarket and I knew to the cent how much money I had in my bank account.
Starting point is 00:11:52 And as I was putting the groceries in my basket, I'd be adding them up so I didn't go over and my card wouldn't get declined. That was the position I was in. These guys would order drink after drink after drink. And when you get drinking in a club, the club adds on a few extra drinks that you haven't had. It's just normal. It's what they do. But I remember these guys would put down their credit card to pay their bar tab, not even look at the bill. For me, that was the ultimate sign of wealth, not even caring what the invoice said, throw your card down, that'll do it.
Starting point is 00:12:26 And I remember they did. And they came up to me one night and they said, are you going to the yacht party tonight? And I said, well, what yacht party is that? And they told me where it was. And I went, oh, I'm really not sure. When they went into the club, I walked around the corner because the harbour was just around the corner. And as I walked around the corner because the harbour was just around the corner. And as I walked around the corner, I saw the yacht that the party was being on. And I walked up to the girl and I went, hey, how you doing? I know you've got the party tonight.
Starting point is 00:12:59 I just wanted to ask you, I've got four guests that are coming tonight. Now, the party started at nine o'clock. I said, do you want them here at 8.30 so they can get in line up, or do you want them here at 10 when the line's gone down a bit? And she straightaway started flicking through her flip chart. Now, bearing in mind, I'd not even told her their name, but she started doing that. So as I was chatting with her, I said, no, no, I just want to know, do you want it at 8.30 or 10, just so you don't get a bottleneck. And she turned around to me. She said, I'd appreciate it at 8.30.
Starting point is 00:13:31 I said, well, that's great then, you know, brilliant. And I grabbed my wallet out and I must've had, I don't know, 200 bucks on me. And I gave her a hundred bucks. And I said, look, we both know what it's like. People are going to come in. They're going to have a great night. They're not going to say thank you. I wish I could change the world, but I can't. But I want to say thank you.
Starting point is 00:13:56 Thank you very much for all you're doing for this party tonight. Tomorrow night, grab a takeaway and a bottle of wine and just be thankful that you pulled off a great event. Enjoy the evening. And I went to walk away. Now, as I did that, she yelled at me. She went, hang on. Who are the four people? And I gave her the four names.
Starting point is 00:14:13 And she wrote them down on the front of the page. And I said, do you want them to ask for you when they get here? Or just stand in line? She went, no, no, no. You tell them to ask for me. We'll look after them. So I went back to the club. Thankfully, they were still in the club because I was worried all the way back that they weren't even going to be there.
Starting point is 00:14:31 I walked up to them and I said, hey, I've just made a phone call. Bear in mind, I didn't even have a phone. So I've just made a phone call. I got you in, but I had to pull a few favors. It's 500 bucks each. And with like lightning, they started throwing two grand onto the table and
Starting point is 00:14:50 was so excited that they were going to the party that night. In fact, they overpaid. I remember I had to give money back. But I walked up to the door, gave my buddy 100 bucks and thought to myself, hang on a minute. We just made 1800 bucks by just basically doing something
Starting point is 00:15:05 that these guys were too embarrassed to do. They fit the mold. They looked good. They had the money to buy anything that was being sold at the party, but they didn't want the embarrassment of being the one that was told, no, you can't come to the party. I didn't have that embarrassment, and I managed to get into the party, and that was the first time.
Starting point is 00:15:23 And, of course, the next time they turned up, they were over the moon. They'd gone to the party and I got to converse with them. So I realized that most rich people and affluent people, the humiliation gets bigger. They don't want to be used for a favor. They don't want to be refused. So nine times out of 10, the more high profile you get, the more money you get, the more position of power you get, the less you're able to do. So I became that conduit of removing all the embarrassment and the decline. And I would get people into events that they just didn't think they could get into. And I remember someone paying me once and I said, look, you know, you could get into that event if they knew who your name was. And they said, trust me, I could get into that event 10 times easier than, you know, if I came to you. But I don't want those people coming back to me in a year or two years time saying, hey, do you remember when we did this for you?
Starting point is 00:16:18 We need a favor. He said, with you, I pay. You do. It's the end of the chapter. I'm paying you for the closure of the deal, not for what it will come back and bite me in the ass in three years' time. Wow, Steve. Steve, do you still remember the very first four guys? Of course.
Starting point is 00:16:38 These guys I remember so vividly. And, in fact, funny enough, one of them i actually connected with in linkedin probably about two years ago um and i said to him you might have heard the story about the guys in the nightclub and he said you know funny enough and he keeps in touch with his other three he said we all bought your book and we wondered if that was us and i went it was now before i'm going to go to my next question then can you do a reset But Steve, what was the most expensive someone paid you to do something, to meet someone? Well, those are two questions. So the International Space Station, one of the first people to go up to the International Space Station was $52 million.
Starting point is 00:17:18 So that's probably been the largest invoice I've ever written. The most expensive amount of money spent on a celebrity, I couldn't tell you because one of the contingencies we have when we work with famous people is you're not allowed to disclose how much money was actually gone to the celebrity because they don't want the price tags being set out there. Dan, are you there? Did the resets for people who's joining
Starting point is 00:17:45 of course yeah this is just incredible Steve and it's it's really astonishing how you turn something it seems so basic of a concept not simple or basic just the concept seems so basic
Starting point is 00:18:02 but yet you really found a niche and struck a chord with people understanding, you know, where there lies a need and a solution you're able to provide that. So that is incredible. But we are interviewing Steve Sims, the incredible Steve Sims, the man who makes the incredible happen, the impossible possible. So he was just going through his starter story,
Starting point is 00:18:25 and we're excited to keep this thing going. Make sure you follow the club, what it takes to run a $1 million biz up top. Click the house so you don't miss out on any of these conversations. But we are interviewing Steve Sims here. Also, make sure you tap on Steve, and you go to his social, follow him. I know he's got a lot of stuff he'll go into later as well, but make sure you show him some love. Follow him on the platform platform and then also follow him on social media back to you kate
Starting point is 00:18:49 yes steve wow what is 52 million will get you well that was just someone that do you remember the first people that wanted to go up into the international space station they would have to train in russia and then they would go up with the russian cosmonaut program to be some of the first people in the international space station for seven days so um that was what it was at the time i believe to do it now and we haven't looked into doing it now because there's so much other competition going into it now but i think now the price is like 75 mil to spend seven days on the space station um but now what with um uh uh elon musk bezos um uh paul allen and richard branson all doing space programs a lot of people are just waiting to see what happens with that before they
Starting point is 00:19:40 pay out but it's always expensive when you're the first wow so assuming all your clients are true referral base is that correct do you know i can tell a funny story about that one or i literally was referral based because it was pre-internet you know this was the late 90s when i did my first website i was actually doing an event in Monaco, and I was doing an event for Ferrari in the UK, and a British TV show, I was actually living in Switzerland at the time, and a British TV show asked if they could interview me. So they interviewed me, and during the interview, they turned around
Starting point is 00:20:19 and they said, you're so secretive, you don't even have a way of people being able to contact you on the website. And we realized for the first time, we'd forgotten to put the contact us page on the bloody website there was no email there was no phone number there was no address there was nothing and so i on the on the tv show was like that's correct we're referral only i came off that bloody show and i was like who i forgot to put that contact page on. Of course, now it's just naturally put in. But yeah, we completely forgot to put a contact, but it never, ever, ever tied us down.
Starting point is 00:20:54 And bearing in mind, at our peak, I think we were working for the Grammys and the New York Fashion Week at the time. And it was like 2004. At our peak, we only had 93 clients but two-thirds of those were billionaires so trust me you really don't need a lot of clients when they're billionaires paying their bills on time wow steve it seems like you have the little black book for the rich what what they wanted it's really amazing now dan do you have a question this is so fascinating now Steve I only have one person that I wanted to meet and that is Richard Branson now I know I could go to charity
Starting point is 00:21:34 and that cost me 15 to 25 grand is that the case well first of all you got to ask yourself in what in what context do you want to do you want to meet Richard you know do you want to meet Richard? Do you want to just be at an event, get a selfie and be done? Or do you actually want to sit down and have a conversation? And if you do want to have a conversation, what's the point? What's the benefit? What's going to be the impact? You see, Dan was saying earlier, and I wasn't in sorrow at all, everything I do is simple and stupid.
Starting point is 00:22:03 It's very, very basic. It's very impactful. If it doesn't move easily, I don't do it. So if you're going to sit down with Richard Branson, you've got to ask yourself, what's the point? And then once you know what you're going to do and how you want to meet him, then it can actually be curated and organized
Starting point is 00:22:23 to specifically answer that. If you're just looking for a selfie, you know, there's loads of events that can cost anything from a thousand bucks. You may be lucky enough to get a selfie with him. But if you want to have a conversation, you know, you're going to start the ball rolling around about 45, 50 grand. Amazing. Yeah. I would love to hang out at the Knicker Island. Dan, back to you.
Starting point is 00:22:45 Yeah, this is incredible. So just a quick reset. We have Steve Sims here. There's a little bit of background. We have Steve Sims, the man who makes the impossible possible. He was just going through his story. Really an amazing entrepreneur, best-selling author. And Steve, so I'd like to get into that piece of it.
Starting point is 00:23:06 It sounds like you've had some transition. You talked about the different companies you worked with, people, which is incredible. So what made you want to then write a book, and what was the purpose of your book? I didn't. That was a funny answer to that. I'm a great believer that if you find a good room good things happen um and i was in a room chatting with a few people telling a little story and then quite simply um and i'm not kidding you a week later one of the people i was speaking to was from this
Starting point is 00:23:40 little publishing house called simon and schuster and they asked me to write a book name-dropping all the rich and famous and powerful people that I dealt with. And I said to them, if I did that, I'd be dead by cocktail hour. So, you know, it never went anywhere. I ended up doing a speech at one of Joe Polish's 25K events, one of his Genius Network events, and someone heard about it, sent it to this person in Simon & Schuster. It went up the channels, and she came back to me and she went, hang on a minute, how would you like to write a book not on the rich and powerful people that you deal with,
Starting point is 00:24:14 but on how a bricklayer that gets kicked out of school at the age of 15 can now speed dial Elon Musk and Richard Branson? You know, we would like that story. So, and they paid me very well, which is an important thing to know. Because when you're not paid to sell a book, then you have to sell a book to get paid. When you're retained and you're paid to do the book, you get to write the book that you want to write.
Starting point is 00:24:38 You get to do a book that says, look, stop overcomplicating and start doing. Stop overthinking shit and just work on the basics. If it doesn't move the needle, don't do it. And I wrote that book to really think back that in the 80s and 90s, what simple stupid shit would I have liked to have known that wasn't overcomplicated? What could I have done that could have helped me, you know, avoid the education I got from, you know, failing? And when you fail, you lose money could have helped me, you know, avoid the education I got from, you know, failing. And when you fail, you lose money, you lose friends, you lose
Starting point is 00:25:09 prospects, opportunities, and that's all education. And so I wrote the book to help people stop overthinking, get out of their way, learn the ability of how to make a proper relationship and go from there. So when the book came out, I didn't even think it was going to be a hit. In fact, the truth is we didn't have a website for the book. I didn't know anything about writing a book. Some of the top authors in the planet, from Tony Robbins, J.J. Virgin, Dave Asprey, J. Abraham, Tim Ferriss. They're all clients. So I had people I could go to and ask questions, but I didn't bother. I just thought, eh, no one's going to care about this book. I've been paid.
Starting point is 00:25:54 And when they asked me to do a launch party, I literally did the launch party, and I was now in L.A., at a local whiskey bar on Sunset Boulevard. It wasn't in Barnes & Noble. There was no autographed copies. I just went there with the retainer that the publishing house had given me for the launch party, signed it over to the bar, and I said, turn the lights on when we've run out of money. And we just got drunk. And in fact, shallow plug, if you go to stevedsims.com, my website, you can actually see the video of my launch party and here's the funny
Starting point is 00:26:27 thing i didn't know they were doing a video that was a friend of mine son you had her she did the video and i had no idea she was doing it and she sent it to me three days later when simon and schuster were moaning at me about not doing a promotion for the book. And I did a one page website that just did that video. And it said, this is how I do a launch party. Now buy the book. That was the complete website at the time. And you can see the video. And at the beginning, everyone is cold stone sober. It's all like, oh, it's such an honor to be here. Steve such. And as the night goes on, everyone gets plastered. If you don't like f bombs don't watch the video because everyone starts getting drunk and abusive but i put it up there
Starting point is 00:27:11 and the first couple of months i didn't sell a lot of copies and then the third month it just took off and now it's become a bestseller and translated into thai vietnamese korean mandarin chinese polish um and it was released in russia i think three months ago wow congratulations steve that that's incredible some people are built to be authors and some people just become authors right so i have two questions it's a two-part question dan i have one question steve what kind of drink is that in your photo i believe in being the exact same person i am everywhere so it's an old-fashioned i love it all right dan back to you yes if you ever see steve and you really want to build rapport buy him an old-fashioned i'm guessing that's the way to his heart yep thanks for plugging that yeah good
Starting point is 00:28:06 you're gonna have on you i'm sure you have unlimited old-fashioned so tell us and i'm not sure if you can share but who is that one person that inspires you and then is there one person who you still have yet to have a conversation with that you wish you could oh well i'll answer the first one i'll answer the second one first um i was actually working for uh the american polo club and the american polo federation in palm beach and i got the chance to hang around with a bunch of British royalty. And a person that, as I was growing up in the 80s, who I had really admired, not so much for the politics, because I was too young to understand it, but just because of her strength and resilience, and that she was just completely different to anything that had
Starting point is 00:29:05 ever happened during those decades was Margaret Thatcher and I have always respected and my wife is a very powerful beautiful woman and I've always respected powerful women and I remember Margaret Thatcher and I just like I want to meet Margaret Thatcher and when we like, I want to meet Margaret Thatcher. And when we were in Palm Beach, one of the people that was from the British polo team was having a dinner. Margaret Thatcher was having a dinner and I got invited to it. Now, I actually said, do you know, there's a thing I've got to get. Is there any possibility I could have that in the future? And the guy said, yes. And she died. And so I didn't do that. I missed out on that opportunity. And I never got to say hello to a woman that I had idolized from a very, very early
Starting point is 00:29:59 age. So I'd like to have that conversation back. Um, but, um, you know, what was your first question? I forgot what your first one was. No, that's incredible. I think it's like, um, if there's no matter what the meeting is, never say no, I guess make time for whatever, but that's, that's, um, that's a tough one. That's an incredible story. The first one was was is there anyone that you have yet to meet that you would like to have a conversation with which i guess that could answer both that's answer that's answer both you see the daft thing is what a lot of you won't realize is i'm actually not very warm and fuzzy not very friendly um not very sociable and i don't actually go out
Starting point is 00:30:41 much i ride motorcycles i don't have a car. I ride motorcycles because you can't phone me. I can't pick you up. I can't get the groceries. I can't have a coffee. I can't be messing around with the phone. I'm completely detached from the world all the time I've got my helmet on and I'm on two wheels.
Starting point is 00:31:00 And I like getting away from the planet. I live very well up here outside of Los Angeles, up in the hills, you know, and I will go for days without, you know, going out of my driveway. And I like that. So regarding, hey, you know, you must be doing all of these things because, you know, you're a social butterfly. Couldn't give a shit. I worked for Elton John for eight years doing the Oscar party in Hollywood.
Starting point is 00:31:26 And I would go every year. And my wife was like, my God, is this please going to be the last year? You know, we didn't want to do it. It was fun. It was nosy. But, you know, after a while, everything becomes repetitive. And you just, I like to have real conversations. I've been to parties where I've ended up chatting with a valet guy and ended up
Starting point is 00:31:45 standing outside for like an hour, just chat with him because he's more interesting than anyone inside the party. So try and find valuable conversations. That's what I want. I don't care about flying around the planet, done that a few times, love traveling, but I'm in no yearn to do it. But I do like like have value i do love having a valuable conversation on what makes you tick what you see value in what impacts you what impact you want to create i like those well you know what that's really aligned with everything so it looks like we're at time here so So Steve, any last words, anything that you want to close out with?
Starting point is 00:32:29 Yeah, let's get a little bit deep on this. My dad, thick Irish lad, not the sharpest tool in the shed, was walking down London with me one day, smoking like a chimney as he always did. And he put his hand on my shoulder, didn't even look at me as we were walking and he said son remember no one ever drowned by falling in the water they drowned by staying there and that was it he took his hand off his shoulder carrying a
Starting point is 00:32:57 walk in i remember the time going the fuck was that about but it did come back to me and it still comes back to me and at still comes back to me. And at the age of 55, every time I fall over and just like every entrepreneur out there does, every time shit doesn't go right or something goes wrong or we fall over
Starting point is 00:33:13 or we fall in that water, know that you have the option of staying there or getting out. All right. Well, thank you, Steve. So I know you got the jump. So what we do after
Starting point is 00:33:24 is we just do a little bit of download. We talk through what we learned, some takeaway stuff. So I know you have to jump off, but thank you, Steve. So check him out. Steve sheds.com his book, blue fishing, check them out. So many incredible things that you're doing. So thank you again for your time. We really are honored, humbled and just ecstatic that you were able to come here. And I know you touched a lot of lives here. So thank you. Thanks for your time.
Starting point is 00:33:49 Thanks for having me. Appreciate you all and do something different. All the best. We hope you enjoyed the show. Don't forget to rate, review, and subscribe. And visit katehancock.com so you don't miss out on the next episode.

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