Founder's Story - From Humble Beginnings to the Top of His Industry | Ep. 45 with Creative Entrepreneur Chris Do

Episode Date: February 25, 2021

Chris Do is an Emmy award-winning designer, director, and entrepreneur. He has spent the last two decades running his Santa Monica-based agency called Blind. His team has worked on TV commercials and ...music videos for iconic brands such as: Nike, Xbox, Fox Sports, Sony, and Honda. He also founded The Futur, an online content and education platform with over 1 million subscribers on YouTube Please rate, review, subscribe, and share with a friend who will be inspired. Visit KateHancock.com for insights into guests and future episodes. Today's episode is sponsored by Anchor. Make sure to check out Anchor.fm and see why we love to use them as our podcast hosting. --- Support this podcast: https://podcasters.spotify.com/pod/show/ibhshow/supportOur Sponsors:* Check out PrizePicks and use my code FOUNDERS for a great deal: www.prizepicks.com* Check out Rosetta Stone and use my code TODAY for a great deal: www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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Starting point is 00:00:00 Welcome to Inspired by Her, the podcast that will give you the inspiration, motivation, and tips for success from some of the top executives, CEOs, and influencers from around the globe. With your host, serial entrepreneur, and named one of the most influential Filipina in the world, Kate Hancock. We are live. Hi everyone, this is Kate Hancock for the Inspired by Her podcast. And today I have Chris Do. Hi, Chris. Hi, Kate. How are you? Oh, my God. It's nice to see someone via video instead of just listening to someone on Clubhouse, right? Actually, I do just enjoy the ability to tune all my senses out except for the listening, the part ah all right so everyone chris is an emmy award winning designer director and entrepreneur his agency base i have to ask you why is your company named blind it's called blind because when i went to school we were taught in
Starting point is 00:01:02 that very modernist point of view, which is design serves the client. So we don't want to come in with a house style or a particular aesthetic and apply that to every client. So we like to say, we begin without preconceived ideas or notions. We begin without prejudice. We begin blind. Wow. And you created this online platform feature. Now tell me, how did you come up with that name? Okay. The name, the feature comes from a couple of different things. One out of utility, one out of inspiration and personal preference, and one out of a backstory. So if I may, I'm going to tell you the backstory and then I'll tell you the other parts. So in 2014, I started a company with my
Starting point is 00:01:45 friend, Jose Caballero, and the company was called The School. And that was a name that he came up with that he loved. And I said, okay, we'll just keep that name. There's some brand equity there. I'll go with that. And so for about two years, we created a lot of content together and we were partnered up in this endeavor, but it became apparent to both of us. I think that in trying to preserve our friendship, it didn't make a lot of sense for us to be business partners. We had different ideas, we had different vision, and we had a different work methodology. And so it made sense for us to split apart. And Jose, he's the exact opposite of me. He's Puerto Rican, I'm Vietnamese, and he
Starting point is 00:02:20 used to say we're Chino Latino. I'm like, Jose,'m not chinese but that's how jose is he's loud i'm quiet he's extroverted i'm introverted he's a little self-professed obnoxious and sloppy and i'm like really buttoned up and logical and that made for a lot of like comedic moments on the show but we really we're like the odd couple oscar and felix we didn't see things the way that uh it't 100% in alignment. And Jose chose like really intensely bright colors. That's who he is. And he chose like really weird, random typefaces like Sanchez. You know, even though we both went to Art Center together,
Starting point is 00:03:00 my modernist sensibilities and my elitism when it comes to typefaces, like what are we doing, Jose? So when we split apart and I had to create another company, I knew I wanted to use one of the all-time classics, Futura. And if you listen to the word Futura, the word future is there. So there's a preference there for a typeface. So I'm a little bit inspired by that. But as I'm trying to come up with different names for our company, it's like, oh God, and I'm going through all these names. You know, naming is really difficult, Kate. You know that, right?
Starting point is 00:03:29 Especially when you name your own company. And Jose and I were going through a little bit of like hurt feelings, both of us. And we're kind of having a proxy war on social media when we're speaking to the same group. We're not mentioning each other by name, kind of like children. And we're saying not nice things about each other.
Starting point is 00:03:45 And Jose's a really brilliant writer. And he starts writing this kind of the manifesto of the future, right? And he started writing things like we as creative people have to stop thinking like the way the 20th century was, which was crafts people, people who make things. And we need to start to inherit our rightful role within the the powers that be we need to have a seat at the table with the executives that are making the decisions is he kept writing it was really inspired piece but he was also angry at me and he kept writing like in the future designers will be valued for their ideas in the future designers will be as important as the marketing and the
Starting point is 00:04:19 business unit he kept writing in the future in the future i'm like what am i going to call this company and i'm looking at this and he's so angry. So in a way he was poking at me saying, I'm in my mentality, I'm part of the past. And so he's saying there's an alternative to me and it's called the future. So I'm like, I'll just call it the future. You're writing about it. Cause you're saying in the future, this will happen. Well, why wouldn't I call the company The Future then? So in a way, our breakup inspired the name. And so I go on to one of those dot com registration things. And I look up The Future dot com. And it's not available.
Starting point is 00:04:54 Somebody else already has it. I reached out to them. They would not sell it to me. They would not give it up. So I have a workaround. I just dropped the E. So The Future dot com is spelled without an E. Now, naturally, people on social media are saying,
Starting point is 00:05:09 yeah, so where did the E go? What'd you do with the E? Why would you spell it so funny? I said, where did the E go? We dropped the E go. That's why it's the future. There's no E go. And then there's a bit of inspiration.
Starting point is 00:05:21 So utility, because I couldn't get the.com, some inspiration in describing like why we spell it that way. Plus, my personal preference as to me just loving Futura as a typeface. And then just the inspiration or the breakup the emotional baggage of the story. Wow, I love that. Well, it come up to be super unique. Brand, right? Yeah, no, no, it's very cool because the more people think where's the E
Starting point is 00:05:48 than right there. Right, that's just how I'm an ego. That's it, ego. Yeah, so Chris, where did you grow up? I grew up in, okay, so I was born in Saigon, Vietnam. My family left there in 1975. We landed in Kansas City, Missouri. I think we stayed in Kansas for about two years, something about the cold and other things. And then
Starting point is 00:06:09 we moved to San Jose in California. And I pretty much grew up in San Jose up until I went off to college. But now I consider myself more of an Angeleno than anything else because I've lived in Los Angeles more than I've lived anywhere else. I love it. Now describe a person or a situation from your childhood that really had a profound effect on how the way you look at life. Oh my goodness, where to begin? Okay, I would say one of my biggest influences on me and the way I think about the world is my dad. My dad is a brilliant man. And in other circumstances in life, I think he would have been ultra successful.
Starting point is 00:06:58 He's a successful person, but because he had to leave his country and give up everything he had and start over. He didn't speak English well, so he had to learn English. And my dad has an incredibly inspiring story. When we came to the United States, he had to work. Both my mom and dad had to work because we have no money. We're poor. And my dad's first job was to bus tables at the bar. And I said, so, dad, you're waiting at the tables. He goes, no, no, no, you don't understand. They don't give people those kinds of jobs. I can't be a waiter. What I did was I took the plates and dishes off tables. I brought them to the back and I was washing dishes. But then he would strike up a conversation with the bartender and the bartender taught him how to mix drinks. These are things I didn't know anything about my father. And so my father learned how to do the drinks. But then he's like, this is not a future for my family. I need to go do something. So my dad went from his very first job as somebody who bussed tables until when he retired. He retired as one of the chief engineers at a semiconductor company.
Starting point is 00:07:52 And he did this without a US college education. Prior to that, he served in the military in Vietnam and left when the communists took over the country. And so I can see that from any station in life, depending on your state of mind, you can ascend to be anything, especially here in America. And he taught me so many things about playing the long game, hard work, no shortcuts, and treating people with a golden rule, which is to treat people like the way you want to be treated. And my dad also, from the old school, if you messed up, you get a whooping. But my dad also you know from the old school if you messed up you get a whooping but my dad never hit me now I'm saying that there was always a threat of impending violence if you screwed up
Starting point is 00:08:32 you know the the belt and and the stick but he never had to use it and what he did instead was he would just lecture me and we would sit there like every time I screwed up and I got into trouble a lot as a kid and I was not the great student the ideal son so he would sit there like every time I screwed up and I got into trouble a lot as a kid. And I was not the great student, the ideal son. So he would sit me down and he would just lecture me for an hour. And I just remember thinking on several occasions, dad, I just wish you would hit me so I can go back to doing what it is because this is brutal. But what he did was he taught me in a way, rhetoric, how to talk about things and how to logically arrive at a conclusion.
Starting point is 00:09:05 And he's brilliant at it. And I don't think this is something he had training in doing either. So all those packaged together really formed who I was. It took me a long time to appreciate it because there was a period in my life that I was not a fan of my dad. I always felt like I got the short end of the stick. I was the middle child. My older brother got the proper attention.
Starting point is 00:09:23 My younger brother got away with murder. And I was that middle child looking for my own identity. But over time, I look back and I think he's the perfect father to raise me to be the way I am. Wow. When is that transformation? When did you realize that yourself? I mean, I went through that, like there's some aunt or something like you feel like you can't really get along. i mean you have that blockage so tell me that moment when you realize it's not really what you think you know i i go through what i think some teenagers teenagers go through if especially if you're of an immigrant culture and you just think your your parents don't understand anything about how the difficulties of growing up in a new country. There's strange customs and traditions that we have as Vietnamese Americans that don't fit within the other world.
Starting point is 00:10:21 And automatically, just by looking the way I look, in many cases, I was one of two students who were Asian in a whole school that were predominantly Caucasian. And just being that different, you're just automatically ostracized. And it wasn't a figment of my imagination. It's that people would pick fights with me and bully me and try to make my life hell. And so I was just thinking like that in your country, in our old country, everybody looked like you, spoke like you. So I always felt like, God, there's just no understanding here. Cut me some slack. And so you grow up as a teenager with a lot of angst and anger. And I remember sometimes, I'm not proud to admit this, but I will tell you that at times I thought, man, when I get big enough, I'm not going to take this anymore. If you push me, I will push you back. And these were really dark, juvenile, immature thoughts. And I held these thoughts for a while. So when I turned 18, graduated high school,
Starting point is 00:11:07 and I went to college, community college, trying to figure out what my life was going to be about, I started to learn who I was as a human being. Not defined by what my parents wanted, not defined by how my peers in high school thought of me, but I get to choose my own path. And I felt so liberated. And I thought to myself, if college were available for younger people, I would have been the first to sign up. Because you get to pick the classes. The classes are not dictated to you. So I started to find my own voice and find my way in the world. And in that process, and it was a difficult process, I have to admit, an emotional kind of rebirth, that I started to see things much clearer.
Starting point is 00:11:44 So instead of being the victimized, oh, the world's so unfair. Like why am I the middle child? Why am I the Asian kid in the white neighborhoods? Woe is me, all that self-pity. I just grew up. And in that moment, I think I transformed from being a boy to becoming a man. I know it's super cliche. And it's like right around when I was like 18, 19. And I start to find out who I am as a human being that I start to realize and appreciate everything, my parents, my brothers, my mom, you know, everything. Oh, thank you for sharing that. Now, Chris, what was, can you, what was your journey like to get where you are?
Starting point is 00:12:22 The journey is not a linear line. It's full of zigs and zags and some zugs in there. And I'll tell you some of these things because I think it's important for the audience to hear this is because oftentimes when you see somebody who's kind of popped onto your radar, you become aware of them. You think, oh my God, they've always been this way. And it was so easy. The outcome was inevitable. And in most cases, there's a lot of struggle. There's a lot of heartache, a lot of mistakes and dumb decisions. So I finally get into ArtCenter. I get a degree in graphic design. But as soon as I graduate, I switch gears and I start to become intrigued and fascinated, ultimately consumed by motion graphics. And that's when I started my company.
Starting point is 00:13:04 I was running a motion design company at that point then all self-taught trying to figure out how to do things and we started out doing the most basic animations until towards the end of my motion design career where we're directing live action spots with no graphics in at all so that was a pretty radical departure from where i started thinking i was going to design entertainment packaging like CDs and DVD cases and editorial spreads for magazines to directing commercials and music videos. And so each time life presents you a challenge or an obstacle, I think we're all given a choice.
Starting point is 00:13:40 Do we go the hard path or do we go the easy path? And in my life, I think more often than not, I've chosen the harder of the two paths because I knew if I can get over that, I become a better human being. And hopefully I increase in my skill and my expertise and experience in ways that ultimately contribute to my longer term growth. So in 2014, I started to make content on YouTube. And this is like almost 20 years into starting the company, 19 years that I'm going to take another hard pivot. So my friend Jose invited me to make content on YouTube. Like, I don't want to do this. This is not the path for me. I'm making
Starting point is 00:14:17 really good money making commercials and music videos for like Madison Avenue advertising agencies. Why would I do this? This is going to threaten or potentially harm my professional reputation as a person working at the highest level. And again, you zig and you go for it. And the first two years were really tough because we didn't know what we were doing. And eventually it grows into business and I have to make another hard decision and say, do I want to stay as a person who works in the customer service space where I'm doing service design? Or do I want to become an education, entertainment, and product company?
Starting point is 00:14:50 Another zig. So I'm a firm believer in this. Those challenges are put there to keep people out. Most people turn away, but I don't want to be most people. There's this line from the movie Desperate Measures it's with Andy Garcia and Michael Keaton and if I totally butchered the line please forgive me it could be even a totally different movie and there's a scene here where Andy Garcia wants to save his son he has some kind of disease and Michael Keaton has the rare fill in the blank to save his son
Starting point is 00:15:20 and there's this really pivotal pivotal excuse me there's this really pivotal moment when Michael Keaton, the villain, says to Andy Garcia, he says to him, do you want to know where you end and I begin? And to me, that's always been my philosophy, where most people hit a wall, a barrier, an obstacle, and that's for them time to turn around, pack your bags bags and go a different way. And that to me is a call to action. Every time something difficult comes, I don't want to do it. I'm like every other person. I do not want to do it, but I keep telling myself that's the hard path and the path was designed to keep others out. And when you go through that and when you're one of a few people who do something, it creates scarcity.
Starting point is 00:16:09 The bigger the obstacle, the fewer the people who are going to go that path. And where scarcity lives, so does value. And I aspire to be a valuable person, however you want to define value. So I know if not a lot of people are doing it, it's probably a good sign I need to do it. Love it. Thank you for sharing. Now, Chris, what was the most challenging experience you've had to overcome? Oh boy. I think the toughest thing for me to overcome was as we're growing as a company, you have people you hire, who you hire that are your friends, people you connect with that are part of your work family.
Starting point is 00:16:46 And when the company needed to grow beyond the skill and talent of the team that I had, I had to let a whole bunch of people go. And it was really difficult because it wasn't that I was going broke, but I knew that if I didn't free up resources, we could not go to the next level. And so Dan Sullivan talks about this as a concept. It's not how, it's who. If you want to get where you want to go, it's not how you get there. It's actually who you align yourself with that both of you can benefit each other. And so my wife, she's very smart in this regard.
Starting point is 00:17:20 She was my creative director and business partner. And she said, I know where you want to go. You're not going to get there with a team that you have. And it hurt me emotionally to kind of wrestle with this. And it took me months to make a decision that I need to let almost half my team go. And I had to call them one at a time into my office, tell them what's happening and tell them that I'm letting them go. And here's your, what do they call that? Your, what's the term? I'm spacing on the term, but here's what I can offer you in terms of your package,
Starting point is 00:17:57 your compensation package. But moving forward, I just can't keep you. And each and every single one of them looked at me in the eye and said, okay, I understand. I don't agree with your decision, but I understand. And one of them had a really emotional reaction. Like, he was fuming. He was upset. And I can understand that. And what people don't understand is I'm not a cold-blooded assassin mercenary.
Starting point is 00:18:22 I'm an artist. I'm not a cold-blooded assassin mercenary. I'm an artist. I'm a creator. And for people to have the lives of other people in your hands, it hurt me. It took me days to get over this thing. It took me months to do it. And it took me days to get over it. And that's some of the hardest thing you have to do. As a leader, in order to ensure the longevity of your company with the people that are or who have the skills and the
Starting point is 00:18:46 ability to move forward with you in order to preserve their jobs, you have to make some really hard decisions. And that's the thing that a lot of people don't talk about in terms of entrepreneurship and leadership. Yeah, I went through that, the same thing. So do you think that's the mindset issue? I know I scale too fast, too soon with my e-commerce business, Chris. And I know when we were at six figure, the team that I have, they're not the right team. They're not ready in that seven and eight figure mindset. So I have to let go of some people. And I know I feel you.
Starting point is 00:19:20 And I actually have to fire my own father. We're not in the same you know it was the hardest thing but i said i want to keep this relationship going let's just not work together yeah that's gonna be really tough how's your relationship with your dad now we're good we're good i think we just can't work together or i think my rule is none of my family get involved with my business like i'm very strict with that one i want to together. Yeah. I think that's a rule that people really need to listen to. Okay. Whether you're thinking about starting a business or you already have a business, your general rule is don't mix business and pleasure together. It's a messy, messy thing. It's hard enough to deal with people
Starting point is 00:19:59 that have no relation to you at all. It's extremely difficult and very cloudy and the boundaries are very murky when you work with people that you know, like your family, with your friends. Because here's the thing, if a business relationship doesn't work out, so be it. But if you have to see these people at functions and at gatherings, they hold on to that,
Starting point is 00:20:21 that you're the one who ruined it. They don't take responsibility and accountability for their role in it because I'm pretty sure in an ideal world, you would love to have somebody in your family work with you. But what they say is you're the bad person, Kate. You're the one who doesn't know how to run a company. And then you shoulder the responsibility for two people. I think that's a really unfair burden. So general rule is don't work with family or friends. I'm sorry. I'm just sorry. Stick general rule is don't work with family or friends. I'm sorry.
Starting point is 00:20:46 I'm sorry. Stick by that rule. Save yourself some heartache. Absolutely. Thank you for sharing that. What was one of your deepest motivation in life, Chris? I have several, but I'm going to tell you the surface answer on this one. And if you want another one, I'll give you another one. I was motivated to make money.
Starting point is 00:21:08 I really am. I want to be my own person. I want to have my own freedom and choices and autonomy. And growing up, my parents went from being lower class to middle class to upper middle class. And I always felt like we were poor the entire time because we never had a lot. I mean, I didn't know, but I was just like, gosh, I wanted this toy and it's too expensive. Like I'm being a little bit of a brat here. And I was just thinking I need to make my
Starting point is 00:21:35 own money. So I think here, scarcity creates drive and motivation. And so as a young person, I kept daydreaming about trying to be an entrepreneur. I did not know the word at that time. And I would scheme up ways to make money, right? Because I couldn't legally work. So I would do things like I'd wash cars for my friends, not my friends, my cousins and my family. And I was like, this is too much labor for me. I'm just a little dude climbing over vans trying to earn seven bucks.
Starting point is 00:22:02 That's a lot of work. I got to use my brain more and i keep thinking okay well i love fishing i would go down to the creek and go cray cray fishing and pull out crayfish and then and then i had to sell the crayfish to somebody other than my family members they're not gonna pay me anything but i'm not a good salesperson so i caught a lot of crayfish but i'm not going anywhere with this what i'm going to get 25 cents of crayfish and so i keep escalating and i keep making mistakes and i keep figuring out that i'm not going anywhere with this. What am I going to get? 25 cents a crayfish? And so I keep escalating and I keep making mistakes and I keep figuring out that I'm not hardwired to do this and I don't have a great template to follow either.
Starting point is 00:22:31 It's not like my family is full of entrepreneurs who can pull me under and say, hey, kid, this is how you make a business. I sold candy. I even sold illegal weapons. I'm just going to tell you that right now. I didn't know that that was the thing, but I'd order Ninja Stars and nunchucks from New York because I guess they're illegal in California, but you can order them from New York. I'd get them shipped here and kids were like, oh my God, Ninja Stars. We watched Bruce Lee films and you have Ninja Stars. They weren't sharp, but I'm sure it could hurt somebody. I sold them until we got into trouble. I'm like, oh, I didn't know I couldn't do that. So eventually I find my way into design and that's how I started to make a living. And so I'm really motivated to be successful because I guess from my childhood, I was just
Starting point is 00:23:15 thinking this is what we need to do. This is the opportunity that's in front of us in America. And I want to realize that American dream. That's the surface answer. Thank you, Roshanna. Now, can you name a person who has had tremendous impact on you as a leader? Yeah, his name is Keir McLaren. He's been my business coach for, I think, 13 years. I hired him in my 20s when we had some success and I worked with him for 13 years and he met me at my office
Starting point is 00:23:48 every single week for about an hour and a half. I've spent over, I guess by my estimation here, over a quarter million dollars hiring a business coach to teach me how to be a better entrepreneur, how to be a better communicator, how to run my company, not just as a business person, but a person who has heart. And he's been probably the single most important person who shaped my business thinking. Love it. Now, knowing what you know now, what would you do differently? I would probably get in the content game on day one. And it's what I'm teaching people. and i think it's really important today because the barriers to your connection with your your audience your community your tribe if you will uh it's totally gone there's no excuse for anybody today who can hear
Starting point is 00:24:38 this and they have a message to share with the world whether it's about well-being, health, fitness, design, or anything else that you can't today with the tools you already have to start creating content. It could just be in the form of short to medium length articles that you write. It could be a sketch, a diagram that helps the world understand something a little bit better. It could just be the power of your spoken voice in podcasts or live chats on Clubhouse. The tools, the platforms, they're so incredibly powerful today. And almost all of it can be used for little to no money. What a wonderful time it is to be alive, I think. That's true. That's very true. How are you liking Clubhouse so far?
Starting point is 00:25:21 Oh, I'm happy to seek out on that if you want. But I really like Clubhouse. I got into a small little debate on Twitter. And I have to say I'm a newly convert, a new convert from a person who was thinking, this thing is dumb. Initially, I saw the platform as really poorly produced podcasts, totally disorganized, and people talking over each other, very low value. And I was thinking, who has the free time to be on all these calls? And I would pop in a room and I'm telling you right now, I could not last more than five minutes. And I was thinking, this is stupid. I'm wasting all my time here. But like I said before, just to keep it with a theme that with every obstacle, there's opportunity. The obstacle is a bunch of
Starting point is 00:26:06 yahoos are on Clubhouse trying to do something. The opportunity is don't be a yahoo. Go out there and do something of value to people. So as a teacher, which is truly my deeper motivation, I find that it's really close to the teaching experience I had when I was teaching at Art Center. You can get people together really quickly without doing a lot of organizational work and gather people around a subject and lead a conversation and to invite multiple points of view to talk about something with the purpose of learning. Not to sell them some timeshare that you got, not to get them into your click funnel, not to get them into your ClickFunnel, not to get them to give you via cash app money to ask you for your advice. That seems to be using the old models and applying
Starting point is 00:26:52 it to new medium. And I'm kind of excited because we haven't had a new social platform be hot like this for some time. And as a person who's been admittedly pretty late to the social media game, I'm thrilled that I'm on a platform while it's still relevant. And it's been exciting to be a part of. I think there's tremendous opportunities to teach and help other humans. My general philosophy is the more people you help, the more money you're going to make. Absolutely. Oh my God. When I joined Clubhouse, Chris, it was all rapper's room and I feel so out of place, like I don't belong. So I actually created that business community because we need to talk about business. So now it totally changed the landscape of the business category, at least.
Starting point is 00:27:36 So I'm happy for that. Yeah. See, there's opportunity there if you just look. Yes, absolutely. Now, Chris, what advice would you give to an aspiring entrepreneur? I think you have to get clear on why you want to be an entrepreneur. I think a lot of entrepreneurs see the sexy side,
Starting point is 00:27:59 which is like, I'm gonna make a lot of money. Other people are gonna do the work and it's sexy and I'm in control. So those are all the wrong reasons why you want to become an entrepreneur. Get really clear about what it is you're trying to do in the world. Like how will you make the world a little bit better in what space? And that's going to cause you to think about who you serve, your audience and how you can improve their lives. And it doesn't have to be this gigantic thing. You can make a waterless car wash, whatever it is. You got an idea, and the world wants or is ripe for opportunity to improve,
Starting point is 00:28:34 and you just need to do that, step into that pocket. The guys who started Method Soap Company, I was reading about it. I think they're two advertising guys. And they're just sitting there thinking like, what can we do that's in the household? They're just looking for a problem. And they say, you notice how like all these containers, like soap dispensers, we put them in the cupboard underneath, the cabinet underneath, because they're so ugly. So all they wanted to do was just improve the aesthetic and so that we don't have to move something from the countertop into the cabinet below so the story goes they don't have a lot
Starting point is 00:29:10 of money so they they work with a world-renowned product designer karim rashid and he's egyptian and kareem's like for the kind of money you can pay me i'm going to give you one design that's all i can do and he creates this iconic teardrop shape that is the bottle for Method Soap, right? And so they ask chemists to do formulations of soaps. Granted, their soaps are not great. And if you ever use Method Soap, they look really pretty, but they're not as grease-cutting as some other soap that you can get from the bigger manufacturers. But it's this aesthetic- looking thing that sits on your counter that you don't have to hide anymore and they solved a really simple problem and their business
Starting point is 00:29:50 took off like wildfire and so that's what i'm saying like if you're an entrepreneur go look for a problem don't invent one many problems already exist love it thank you i have a last question for you, Chris. How do you want to be remembered? I'm going to tell you a very childish, selfish thing that I've been thinking about. So I taught at Art Center for 15 years. And the thing that really motivates me is to be a really good teacher. And I always had this fantasy, like one day, they're going to surprise me as like, we, we, whether you're the student's choice for the best teacher. And that's the honor that I would want to have. But the reason why I say it's childish is because my class had somewhere between eight to 15 students. And so when you're competing against
Starting point is 00:30:43 teachers who teach a classroom of 75 people, there's really no way you can actually win that. So I know it's a childish dream. And so there's no way for me to be able to win that because I don't teach in scale like that. But in a way now that because I'm making content on Instagram, on LinkedIn, on YouTube and on the clubhouse, I want to be remembered as a person who had very high standards for teaching and gave it my best for the most amount of people. Thank you. Chris, where can they find you? You can find me everywhere, right? What's your handle? Yeah, let me share some of my social handles. If you'd like to find out more about what we're doing, or you want to take a look at some of our courses you can go to the future
Starting point is 00:31:25 it's futur.com the future.com no e remember we dropped e and i'm at the chris doe doe spelled d-o you can find me everywhere instagram linkedin youtube clubhouse at twitter i try to use that same handle and i'm just telling you i'm not so self-important like oh the christo ice roll it's because christo was unavailable like i think like my name you know but i couldn't get it that's why i'm the christo yeah did you try to purchase your name christo.club was that someone someone tried to extort me for 25 grand with my name oh i don't care about my name that much to do that yeah it's people i sent me chris register this but i'm like no it's another url that i don't need you can find me everywhere else
Starting point is 00:32:16 yeah well chris this is so it's so awesome talking to you and thank you so much it's such an honor having you here thanks kate thanks for having me those are great questions i enjoy the conversation thank you so much have a wonderful day bye see you at clubhouse yeah see you in a little bit i hope you enjoyed the show don't forget to rate review and subscribe and visit katehancock.com so you don't miss out on the next episode

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