Founder's Story - From Probiotics to Poop: How a P&G Beauty Boss and a Gastroenterologist Built YayDay | Ep 211 with Colin Walsh & Dr. Roshini Raj Founders of YayDay

Episode Date: May 2, 2025

Colin Walsh CEO & Co‑Founder of YayDay; CEO of P&G Specialty Beauty and Dr. Roshini Raj board‑certified gastroenterologist, Gut Renovation author, co‑founder of Tula & YayDay share how beauty meets biotech in a gut‑first wellness brand. They reveal why fiber + magnesium is only the start, and how gut health underpins sleep, mood, immunity—and even skin health.Key Discussion PointsRoots in Beauty & Medicine: How Roshini’s probiotic skincare journey at Tula and Colin’s 20‑year beauty career sparked a gut‑health collaboration.Gut Microbiome 101: What exactly lives in your gut, why its balance matters for everything from digestion to mood, and how fiber (prebiotics), beneficial bacteria (probiotics), and postbiotics play their part.YayDay’s “Triple Play”: The science behind their prebiotic fiber blend, digestive enzymes and sleep‑boosting magnesium glycinate—why it works where Metamucil and melatonin fall short.Brand with a Cause: Reinventing embarrassing “health” routines into a joyful, results‑driven ritual—how great packaging, expert science and rapid, tangible benefits build trust in a crowded wellness market.Marketing & Growth: Lessons from Procter & Gamble on creating proven efficacy, growing word‑of‑mouth, and earning “trust capital” through real customer results.Exit Strategies: What acquirers really buy (growth potential + leadership) and why thoughtful timing—and full clarity on post‑exit roles—matters for founders.Key TakeawaysYour gut is its own “organ”—its microbes influence sleep, skin, mood and immunity.Simple rituals win: combining prebiotic fiber + enzymes + magnesium delivers near‑instant sleep and digestion benefits.Brand trust is built on proven results, expert endorsement and joyful, approachable design.Marketing health means sampling broadly, showcasing real reviews and earning attention over time.Whether you build or sell, acquirers want teams who can scale the brand far beyond today’s footprint.Closing ThoughtsTune in to learn how two industry legends turned an awkward health topic into YayDay’s delightful daily ritual—plus practical tips on gut wellness, branding in a noisy market, and creating exit‑worthy growth.Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Live on Dzone Worldwide, May 2nd and 3rd, Garcia vs. Romero and Canelo vs. Skull. Friday from 6pm Eastern, Garcia returns in a history-making Times Square takeover. 24 hours later, Saturday from 7pm Eastern, King Canelo faces undefeated Skull for the undisputed crown. May 2nd and 3rd, a knockout weekend of boxing. Pick one or go all in for only $90, exclusively on Dzone. What's standing between you and your first sale on Shopify? Time, expertise, resources?

What if you could multiply all three? Product descriptions? Done. Store insights? Delivered. 2am customer questions? Handled instantly. Entrepreneurs on Shopify are reaching their first sale faster with AI that works with you.

Go to Shopify.com slash first sale to see how entrepreneurs use AI to grow their businesses faster. That's Shopify.com slash first sale. Hey everyone. Welcome back to Founder's Story. Today is a very important and special episode because we're gonna talk through some topics that are very near and dear to my heart. Skincare, skin health, building a business, and gut health.

I mean, those are like maybe three things. And that's why I'm excited to have the co-founders of Yay Day, both the CEO Colin Walsh and Dr. Roshani Raj. Thank you so much for joining us today. Let's just dive into first, how did the two of you team up to create this company and why is gut health even important to you? A great question. I'll give a little bit and then of course I'll pass it over to the good doctor. Um, so Roshani and I have our roots, uh, most recently together in beauty. And Roshani is the founder of Tula Skincare. And I'll let her tell that story from, uh, probiotics and skincare and how that worked and I've been in the beauty business for the past 20 years and

currently the CEO of specialty beauty at Procter & Gamble. Inside that division is the brand I was leading previously called Way, a hair care brand, founder led, and Tula. So quite literally at a dinner about a year and a half ago, Dr. Raj and I sat across from each other talking about the dream of Gay Day and what it could be. So that's how we came together. Yeah, I'll jump in there. So exactly as Colin said, I, well, I don't know if he said it, but I'm a gastroenterologist. That's sort of my first love, first profession.

But I ended up by a kind of strange and random route in the beauty world, co-founding Tula, which is a probiotic-based skincare line. And that came about really because I was just always passionate about the microbiome and this concept of good for you bacteria that was really new when I first learned about it, almost 20 years ago, and then started to think about the connections between probiotics and skin health.

Met two of my now co-founders of Tula who were very experienced in the beauty world. And we decided together that this would be a great idea, two of my now co-founders of Tula who were very experienced in the beauty world and we decided together that this would be a great idea, you know, applying probiotic extracts to the skin with all the benefits that that could have. So that's how Tula was born. It was my first entrepreneurial journey. This was over 10 years ago.

And then had an amazing ride with Tula, really learned so much about business and also just customers and, you customers and marketing and packaging and colors and all these fun creative things that I didn't really get to do in my gastroenterology life. And then we sold to Alette to P&G, which is where Colin came in. And then I found myself thinking about what's gonna be my next entrepreneurial step.

And I really wanted to go back to my roots as a gastroenterologist and go even deeper back into gut health. And I was thinking about what is that gonna look like? Is that a gut healthy beverages? Is it a food product? And then I met Colin and we started talking and he had already been thinking about

and thinking about with his brother actually developing a next generation prebiotic fiber product that really addressed not only gut health but the gut mind connection, so incorporating magnesium as well. And once we started chatting, I think it just immediately made perfect sense to both of us that we should join forces. It was like the perfect marriage or maybe the threesome marriage with his brother as well. And really get in there because we're all so passionate about gut health. And this is answering the second part of your question, why is gut health so important?

You know, I have my book right here behind me called Gut Renovation, which I published a couple of years ago. But really the entire inspiration for the book is how we now know how your gut microbiome affects every aspect of your health from head to toe. And that could be mood, it could be immunity, it could be metabolism. And for that reason, it's so important to optimize the balance of your microbiome and keep it healthy.

And thinking about what things people can do to make sure they're having a good balance fiber and having an adequate fiber intake is probably the number one most simple thing you can do. And yet over 90% of Americans are not getting the adequate recommended amount of fiber. So we thought this was a great first step to address gut health, the microbiome,

and also the gut-mind connection by adding magnesium, which we know is amazing for sleep, for mood, for stress, all of those things as well. Well, a lot of people don't know this about me, but when I was 22 years old, I had a colonoscopy. And it was very odd, when you're done with the colonoscopy, you have to let the gas out. Yeah.

And all these young nurses are around me, and everyone else there was very old but me at that time. And I thought it was very embarrassing, but I've suffered from many gut health issues throughout my life. So I've had to learn about these things. I had to have metamucil when I was a teenager. It was very embarrassing. But I am curious because I don't think a lot of people even understand what even is gut

microbiome? What actually is it? And then I would love to dive into pre probiotics and everything else, but can you just give a simple explanation about what even is this? And then I would love to dive into pre, you know, probiotics and everything else. But can you just give a simple explanation about what even is this? Yeah, a hundred percent. So your gut microbiome is this community of organisms that lives within your gut. And when I say your gut, we're talking about your digestive tract, but more so I'm talking about your large intestine or your colon. That's where most of our bacteria reside.

And so we have, you we have trillions of organisms living within our bodies. Many of them are good for us and beneficial. Some of them are not so great. And so you wanna make sure that within your microbiome, you have more of the good ones, a healthy balance where the good bacteria outweigh the bad bacteria.

So that is literally what your microbiome is, is community of organisms living inside of you. When we talk about what can throw it off balance, one of the sort of more obvious ones is something like antibiotics, because that can really wipe out your good flora, your good bacteria, allow bad bacteria to grow, can really cause a disruption,

what we call dysbiosis or an imbalance of your microbiome that can lead to not only digestive symptoms, things like bloating or bowel irregularity, but also more systemic issues like mood issues or immunity problems, all sorts of other things. So you really want to keep that balance, you know, strong and healthy and that's where things like probiotics and prebiotics come in. So a probiotic is a beneficial bacteria. It's a bacteria that offers some benefit to your health. And you can get that through foods.

So fermented foods contain probiotics, yogurt with live and active cultures, kimchi, miso, tempeh, sauerkraut. These are some common sources of probiotics. And then prebiotics, if you think about the good bacteria in your gut as beautiful flowers in a garden, prebiotics are like the fertilizer that you're sprinkling on those flowers to help them grow.

So prebiotics, which are usually fiber-based, those serve as fuel or food for your good bacteria. So that's why with Yay Day, we created this prebiotic blend of psyllium husk as well as oak fiber, flaxseed, many different types of fiber that really foster the growth of healthy bacteria. That's what a prebiotic is. Now, sometimes you might see a combination of a probiotic

and a prebiotic in a supplement. That's referred to as a symbiotic. And then lastly, one term you may have heard is called a postbiotic, which is when you have the live bacteria and it's killed but the active metabolites within it are released and they can still serve positive, healthy functions, those extracts are called post-biotics. That is the most thorough explanation I've ever had. So I appreciate that because I don't think, you know, sometimes we use terms and we take things, but we have no idea what it even really is,

and we're too embarrassed to ask. So thank you for that, Dr. Raj. And I want to point out one thing you said that struck me, because this is also part of our motivation for Colin and I with Yay Day, because you talked about taking Metamucil as a fairly young, you know, teen or in your 20s, and how it was kind of embarrassing.

And that's partly what we really wanted to do with Yay Day is reinvent this entire category of fiber, of gut health, of prebiotics, probiotics, because really, you know, currently a lot of the available products do have this kind of older sort of boring, not fun, not glamorous, you know, aura about them. And I have so many patients that I recommend fiber to. And many times they don't follow my advice, either because it tastes terrible. It causes a lot of bloating

or they just feel like I'm not 90 years old. Why do I have to take Metamucil every night? You know, so we wanted to make this something that seemed like fun, positive, you know, and just something more, more attractive overall as an offering. And that was definitely part of our motivation. It definitely looks way more attractive than Metamucil. Who you want, right? I do have to say you're branding. Yeah, you're the brand, but thank you.

Your brand, yeah, your branding is on point. So I am curious, Colin, but thank you. Your branding is on point. So I am curious, Collin, from your perspective, I personally would say the beauty industry is one of the most competitive industries because so many people are doing it. Every celebrity, everyone has a skincare brand or skin health and then people are doing any something related to health, maybe a supplement.

So somebody from your perspective How do you look at the market? Knowing that the the amount of competition is so fierce. It's such a good question I think a couple of things from my standpoint one first and foremost We wanted to have a product that we knew from an ingredient standpoint was based on science and performed. In very, and that's where the dream I have is partnering with Dr. Raj, to have that expertise and understanding

that we can formulate like that. As both a customer, the other thing I was very passionate about is that we could get a result. So many things in the wellness space, promise maybe you'll live longer, check in in 10 years and let me know if that's true. So a lot of hyperbole, we wanted real proven results,

ingredients that could deliver real results. So with the promise of yay day, quite immediately, people feel the benefit of magnesium on that first night with a deeper sleep. With prebiotic fiber and the digestive enzymes. They have no bloating. They really help flourish that gut microbiome. And within a day or two, most people have a really incredible morning movement.

And so I think from a customer standpoint, if you could optimize sleep and poop, you've really touched on some of the most magical, powerful things that I think can get lost in the chaos of the wellness industry. So wanting to have core benefits. And then to Dr. Raj's point, we wanted to approach the brand with levity, with joy, with empowerment. It's called Yay Day as this idea to help you live your best life every day. That's my selfish goal. It's our selfish goal. It's our selfish goal as founders.

We try to create that with our team. And that's what we want every customer to feel is that you can feel your best you have the opportunity to do. Wow. I mean, I wanna go to bed at night knowing I'm gonna have a great sleep and I wanna wake up knowing I'm gonna have a great poop.

Those are things that I personally really think about. And I think a lot of people do think about that. By the way, magnesium changed my life. It really changed my life. I didn't sleep for many months. So I can relate to the fact of how important it is. Can you dive into what is it that, like why does magnesium have this impact on sleep? And then when I took certain magnesium,

I get the craziest, most vivid dreams. Sometimes I wake up, I'm not even sure if I was dreaming or if I was alive. No, it's interesting. I mean, magnesium, and you know, there are different forms of magnesium, and some of them are better for things like constipation or other things, and some are specifically designed

for sleep, and magnesium glycinate is what we use and that's the one that's best absorbed and most effective for a good night's sleep. It's not 100% clear why magnesium helps with sleep and there's some theories about how it may affect melatonin production or in terms of influencing your sleep cycle, but it has been shown to help with sleep, both inducing sleep and helping you maintain a longer duration of sleep. And it also has been shown to have a calming effect in terms of sort of anxiety and stress and that kind of thing, which can also keep you awake if you're feeling that before bed. So it has that dual effect on both sleep and mood, which we

thought was so important. And we know that there is a sleep-gut connection. So if you are having insomnia or disrupted sleep, it definitely can negatively affect the balance of your microbiome. There are studies looking at medical students, for example, who were on a three-week night shift. So they were working nights for three weeks. Of course, their sleep cycle was totally disrupted.

And they did studies of their microbiome using stool samples before and after the three-week period. And they saw a significant negative shift in terms of where their microbiome was going after that sleep disruption. So we know that sleep and your gut are very interconnected. And so we wanted to really optimize it from both ends with the Adace

Fibrobiotic fiber as well as the magnesium component literally both ends. I really like This is amazing No I I love the fact that you're combining multiple things because I feel like it used to be you had to get one thing for one Thing one thing that you have a whole drawer of a million supplements It's just confusing and then you're spending money on a lot of things that probably don't work like you said, Colin, or we don't know if they ever work. We're seeing a lot of studies or health information

coming out recently around, you know, how, like you said, how maybe sleep can cause the impact on stomach and then stomach can cause the impact or gut can cause the impact on this. Why do you think we're seeing so many, I almost feel like it's like a, like medical connections where it used to be. I don't, I don't remember hearing so much about people, you know, connecting things together. Yeah, I think, I mean, at least I might be a little biased,

but what I'm seeing the connections being drawn are really around the gut and how it's connected to other parts of the body. And I think that's a result of just this explosion of research and information where, I mean, 20 years ago when I was training as a gastroenterologist, it was the first time I ever heard of the word microbiome. So this is a relatively recent field in medicine and it's not like, you know, in beauty or other industries,

there's like a hot ingredient one year and the next year is something else. But this is an actual, you know, seismic shift in medicine. The fact that we've discovered that some people think of it as another organ, your microbiome, because it has so many far reaching effects throughout your body.

And there's just so much active research going on between how the microbiome can affect everything from potentially autism and Parkinson's, heart disease, many types of cancer. I think, and it's just going to continue to explode. I think we're honestly just at the tip of the iceberg right now. We're gonna continue to hear more and more

about these connections that you're talking about and how they're real and how there's an opportunity for intervention, which is really exciting. Sorry, I was going to say, Danielle, what is amazing from my seat is I get to be a co-founder, but I'm also a customer. And I'm a customer that's traveled through this category in this space for years.

It sounds like you have. Looking for solutions, both on the sleep and the digestive front. And both being complicated, ineffective, and not cohesive in any way. Whether it was melatonin, which I always found I was too groggy from, from Ambien, which felt effective in short spurts,

but would be, that was a real deep sleep-fresh, and then I would come throwing out of it, or Nyquils or those type of things. In finding magnesium, especially duacinate, and then I would come throwing out of it. Or Nyquils or those types of things. In finding magnesium, especially Dlycinate, that is so bioavailable and really calmly enables a great night's sleep. And then on the digestive front,

that's been a battle, just as a consumer, I think a lack of information, a lack of understanding of what fuels it, what your habits are from eating, drinking, time of day to have something at the end of day that helps in this longest digestive window of your day, which is overnight. And that's where most people like myself, if you're taking fiber alone, often there's gas, there's bloating.

And that's where the third element of the digestive enzymes to help reduce that created a product. And so on that formulation, and I credit Dr. Raj in the most immense way of how we came together on the three ingredients and how they work, I get to take it every night. And that, so if there's no other joy, the thing that propels me is I know that I just, I'm a stark raving fan and yes, I may be biased, but I promise you, I just love the result the way I feel and why I would take it every night and have for almost a year and a half since we

started formulating. I'm curious because you both seem to be very healthy. What does your daily nutrition look like? I can go first because I'm really boring. So it's an easy question to ask because I pretty much have the same thing every day. With some exceptions, if I'm really boring. So it's an easy question to ask because I pretty much have the same thing every day, with some exceptions if I'm traveling or going out or something. But I start with my Greek yogurt with probiotics, mixed berries, and I put some flaxseed, chia seeds in there. I take my Tula probiotic gummy and that's my breakfast.

I then for lunch generally have grilled salmon or tuna with a bunch of cooked vegetables, so spinach and eggplant, mushrooms, some cannellini beans or some kind of beans and red peppers. And then for dinner, it could be chicken or fish again, maybe some chickpea pasta or some cauliflower rice. That's kind of my routine that my kids tease me about because it very rarely changes. And then of course, yay day at night. And that's generally my, yeah, every day.

And I'm maybe not as good. It's the gas girl. So, but yeah, I am protein and vegetable focused. I love eggs, so I start most days with eggs and or some yogurt. I'll find greens throughout the day. I try to get a salad in there in the middle. I love food, I love restaurants.

So sometimes at night, it could range from sushi to pizza. I tend to not go wildly, you know, way off course, but I certainly indulge. And that's almost the spirit of Ye Day. We want it as well. That I think sometimes wellness feels a lot like work. And the idea of it feeling fun was really what we want. We want people to live a great life and living a disciplined life or a restrictive life is really challenging for a lot of people.

Being aware, being educated, doing your best and then having some help when you need it. That's as simply as I could put our dream or mission around you. So yeah, I, and then I end every day with you today, which kind of clarifies a few sins and mistakes. Don't worry. Hey, we're it's all good. So, uh, we always like to have guests share some tangible tips or strategies around business.

And I think something that could be very interesting here is because this is such a competitive space and you both You know dr. Oz you you grew a skincare company for ten years and Colin you've been in the industry for decades, too And you've worked with many different organizations. I think it could be interesting to look at the marketing side Because I think you know people can create a product, they have a vision. You all have created an amazing brand, like the brand looks amazing, and then the website looks great.

But I don't know if everyone understands then how to market it. And I'm, just from speaking to many people, I think a lot of people fall short. They put a lot of money in the first few aspects and they don't put enough money or thought and strategy into the marketing side. And we know if you can't market a product,

doesn't matter how great it is, it'll go nowhere. So what are some tips, strategies, thoughts around not just what you're working on now, but maybe even things that worked in the past. Yeah. For me, the brand came to life. We were inspired by this incredible image of Elle MacPherson. It's this very famous, and I apologize, I don't remember the photographer, a black and white photo of her naked on a toilet reading a newspaper in high heels. It's this awesome shot. It was really the spirit and style that we saw of,

oh my gosh, that's our inspiration of how do you redefine gut health and wellness and have a conversation about digestive health in a fun, provocative, modern way. And certainly influenced by our beauty background. So that's the birth of this brand. We had billboards last year in New York in the summer with our shot of a very similarly inspired image with the Poo La La tagline, um, of really elevating and I, but one of the things that I would tell you is both true and humbling.

I think the brand is really, I'm biased. I think it's beautiful and disruptive and, um, really remarkable in its own. Right. And in the wellness space where you're asking someone to digest something, and there's credibility that's certainly from Dr. Raj's expertise, but there's trial. We just celebrated our first year anniversary. So there's time where people need to see you over and over.

You need to have reviews grow. You need to have customer reviews grow. You have to be able to publish results of perception studies and results people have had. So all of those things, I think you have to be able, it's wonderful to create a beautiful brand. And I certainly come from that space. And my brother is the third co-founder who lives in the design and marketing world, but it also has to critically work, deliver results, and that's the trust capital you've gotta build. And I think there's no fast way to do that

in the wellness space. You have to be patient, sincere, and deliver a product that actually can go get those results for you. So that would be my thoughts. Yeah, I mean, my first answer would be partner with someone like Colin, or with someone like Colin or with someone like my previous co-founders who were great at marketing as well. But one thing that I learned

through Chula and now through Yade, it's just, it's funny when you first start a brand, you know, you tell your friends you're starting this company, you're kind of trying to like get them to try the product. But then very quickly, once they try it and they like it, then they're asking you for the product. The roles reverse where they're actually begging for it, whereas before you were begging them to try it. And that was my experience with Tula where once you got into enough hands, people just love the product and they wanted more. And it's been amazing to see the same thing with Ye Day where you'd have a few friends

try it, they're almost doing you a favor and then they're like, wait, I love this product, how can I get more? And so I think to me, one of the keys is just getting your product in as many hands as possible when it does have a tangible result, which thankfully we do in a short period of time. So we have travel packs or trial kits, which are seven days of the product,

as opposed to our full 30-day canister. So that's a great way to Starting your business should be simple. That's why I love what Northwest's registered agent is doing. You can build your entire business identity in just 10 clicks and 10 minutes. Seriously, whether you're launching your first company or your fifth, you get more when you start with Northwest. More privacy, more guidance, and more freedom to run your business from anywhere. They've helped businesses grow for nearly 30 years and they've got your back. For just $39 plus state fees, Northwest will form your

business, create a custom website, and set up a local presence anywhere you need it. Want more? They'll protect your identity by using their address on your formation documents, and their premium mail forwarding gives you a real business address that keeps your home info private, which I have used this service for many years. Don't wait! Protect your privacy, build your brand, and set up your business in just 10 clicks in 10 minutes. Visit NorthwestRegisteredAgent.com slash founders and start building something amazing. Get more with Northwest Registered Agent at NorthwestRegisteredAgent.com slash founders.

Live on The Zone Worldwide, May 2nd and 3rd, Garcia versus Romero and Canelo versus Skull. Friday from 6pm Eastern, Garcia returns in a history-making Times Square takeover. 24 hours later, Saturday from 7pm Eastern, King Canelo faces undefeated Skull for the undisputed crowd. May 2nd and 3rd, a knockout weekend of boxing. Pick one or go all in for only $90, exclusively on Dazon. Buy now at Dazon.com slash boxing. Pick one or go all in for only $90 exclusively on Dazon. Buy now at Dazon.com slash boxing. Shopify is a global commerce platform that helps

you sell at every stage of your business and sell more with less effort thanks to the Shopify magic. Your AI powered all-star. Sign up for a $1 per month trial period at Shopify.com slash Red Circle, all lowercase. Go to Shopify.com slash Red Circle now to grow your business no matter what stage you're in. Shopify.com slash Red Circle. Kind of sample and, you know, have people, as many people as possible try it. That's, you know, the challenge and the opportunity that I think we're exploring right now.

Yay! This is amazing. It's all really fun to say. My last question is around the exit. I think this is very interesting. Most entrepreneurs I talk to in the US, they're looking to exit at some point. Outside the US, interestingly enough, we see a lot of times it's like legacy brands, but in the US at least it's the exit. And that's like most entrepreneurs I talk to, that's their dream. They want to exit at some point. So what, what do you see in terms of, um, when a company wants to acquire a

company, what are they looking for? And then when you are the one exiting from the company, what do you have to do to get into the space to successfully exit? A great question. And certainly Dr. Ash and I can speak to it individually. I've been very, very lucky to have been through two exits. Previously with DivaCurl and then most recently with Wei. And those exits, I would tell you, every one is completely unique

in terms of what a buyer is looking for, how it fits in their portfolio or their strategy. They're ultimately looking for growth and runway. Do they think there's something remarkable that can be much bigger? The whole idea of an exit is that they think they can make it much bigger than you have. So it has the seed of greatness and just isn't fully expanded. That's why they pay multiples and why they think they can make it great. In my experience has been they are absolutely buying a leadership team very often. People that have been able to make that brand grow dynamically and show that it has a place in the market and it's earned the interest

of someone willing to spend multiples and buy it. So they're very, very often, a buyer is also interested in that leadership team being able to continue to add capabilities and scale. And that, so those brand, team, and ability to expand is the things that I've seen be most important when considering an acquisition. Yeah, and I think from the founder, and Colin has seen both sides of it now, which is just really interesting perspective.

For me, from the founder perspective, I think just like you said, every situation is unique. There are some founders who are ready to sell and completely wash their hands to the company and never look back. And there are many others like myself who've stayed involved. I've stayed involved with Tula and still, you know, the face of the brand and very involved with it, which makes me so happy because it's like my baby. I don't want to just give it away completely.

And then there's some founders who are even more involved and are still running the companies and CEOs continue after exit. But I think it depends on how you want to grow and whether you can grow on your own or whether you need to exit really to grow the way you want to, whether that's global expansion or new product lines.

I think with Yay Day, the gut health category is wide open in so many ways. There's so many exciting things I think we can do. Colin and I already have ideas of different extensions and different ways we may want to go. So the question will just be, how much of that can we do on our own or will there be a time where we think it would be better to do it with a partner? So there are a lot of good reasons to exit or to try it on your own but

I think it is different case by case. Well I think everyone needs to try yea-day. It seems like. But if anyone needs to try yea-day, should try yea-day. So I really this has been great it's rare that we get to talk through business and health it's normally two separate conversations very rare that we've ever been able to do that so I'm I always enjoy having two people on the show it's much better it's like having a panel of experts so if you want to get in touch with you they want to find in touch with you, they want to find out more information about the brand

and also congratulations on your one year anniversary. Thank you. Yeah, we're at myyaday.com is our website and our Instagram as well. And yeah, reach out and we'd love to hear from you. Yeah, it's really been a pleasure. Daniel, thank you so much for having us. And it is, you're touching on the thing

that brings me so much joy, having a doctor and a practicing gastroenterologist and a published author and just someone as remarkable as Roshni is, it's been a pleasure to create this brand and to share it. And so I bring the layman passion for a product that I deeply use and believe in. And I have the good fortune to have an expert make sure we're creating a remarkable product for everyone else. Well, I hope everyone checks out.

Yay, and with this, that's how you have to say it. Yay, yay. It's not the same. Thank you both for joining us today on Founder's Story. Thank you. Thank you so much. King Canelo faces undefeated skull for the undisputed crowd. May 2nd and 3rd, a knockout weekend of boxing. Pick one or go all in for only $90, exclusively on Dazon. Buy now at Dazon.com slash boxing.

Six months from now, you could be running a 5K, booking that dream trip, or seeing thicker, fuller hair every time you look in the mirror. Through hers, you can get dermatologists-ologists trusted, clinically proven prescriptions with ingredients that go beyond what over-the-counter products offer. Whether you prefer oral or topical treatments, HRS has you covered. Getting started is simple. Just fill out an intake form online, and a licensed provider will recommend a customized

plan just for you. The best part? Everything is 100% online. It prescribed your treatment ships right to your door. No pharmacy trips, no waiting rooms, and no insurance headaches. Plus, treatments start at just $35 a month. Start your initial free online visit today at ForHers.com slash listen. That's ForHers.com slash listen. Compounded products are not FDA approved

or verified for safety, effectiveness, or quality. Prescription required. Price varies based on product and subscription plan. See website for full details, restrictions, and important safety information.