Founder's Story - No More Excuses: Kelly Roach’s Provocative Playbook for Entrepreneurial Domination | Ep. 185

Episode Date: March 9, 2025

Today we have Kelly Roach—a former NFL cheerleader, Fortune 500 executive turned 8-figure entrepreneur, and one of the only female founders who scaled from 0 to 8 figures without debt or investors. Kelly shares how she invested significantly in her personal brand and built a powerful platform that empowers thousands worldwide through entrepreneurship, bestselling books, a Top 20 podcast, and media features in ABC, NBC, Fox, and Forbes.Topics We Cover: • The journey to building a strong personal brand in a zero-barrier market • How investing in your personal brand differentiates you from the competition • Transitioning from corporate roles to becoming a successful entrepreneur • The concept of “Spiritual Selling” and its impact on business activation • The Miracle Hour strategy—dedicating one hour a day to profit-producing activities • Tips for developing a consistent content strategy and building a mini media company • Strategies for hiring and building a high-performing sales team aligned with your visionKey Takeaways: 💡 Your personal brand is your most valuable asset in a crowded marketplace. 💡 Focusing on your own journey—without comparing yourself to competitors—is crucial for growth. 💡 The Miracle Hour strategy can transform your business by prioritizing profit-producing activities. 💡 Spiritual selling and service-oriented approaches empower both sales and long-term client relationships. 💡 Consistent content creation and a clear vision help you build a sustainable, scalable business.Resources & Mentions: • Kelly Roach International – Leading business growth and branding strategies • The Kelly Roach Show – A Top 20 podcast that delivers impactful insights in under 20 minutes • Spiritual Selling Book – Embracing faith-based principles to activate sales and drive business • Miracle Hour Strategy – Daily core activities that boost profitabilityConnect with Kelly Roach: 📢 Website: https://kellyroachinternational.com/Our Sponsors:* Check out Avocado Green Mattress: https://avocadogreenmattress.com* Check out CoinFlip and use my code FOUNDERS for a great deal: https://coinflip.tech* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Kinsta: https://kinsta.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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visibility at indeed.com slash podkatz13. Just go to indeed.com slash podkatz13 right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply. Hiring Indeed is all you need. Hey everyone. Welcome back to Founder's Story. Today we have Kelly Roach and Kelly, you are a business growth strategist and founder and CEO of Kelly, Kelly Roach International. I was just telling you that you have invested significantly into your personal brand.

I can tell best website I've ever seen. I love the book to everything that you're doing. You could you can see just how important you understand it is to build a personal brand as an executive. So I'd like to start off today with a little bit unique approach. How did you get into the knowledge of like, okay, I need to really build out my personal brand? Yeah, absolutely. Well, I mean, I think what we all have to recognize is we're in a zero barrier to entry market, right? Because social media is free. And anyone can say they do

exactly what you do, and have the same job title as you and have the same company value proposition. And the only thing that can truly differentiate you at this point is the personal brand plus what it is that you do to help people. And so I think that, especially in the market of today, it is that connection, that relationship, that values intersection that people are really making decisions based on. And that's why it is that connection, that relationship, that values intersection,

that people are really making decisions based on, and that's why it is so important to invest in personal brand, because otherwise you're just one of a million in terms of the business that you do. And you've done so many things from creating a top show slash podcast, to an author of a book,

to really understanding all of these different facets, you know, driving media, to driving your personal brand, to helping thousands of people worldwide, bootstrapping your company. How did you put all these pieces together to really create the Kelly Roach International brand? Yeah, it's just been a natural evolution over time, right?

So I've been in the business growth strategy world since 2012. That's when I started my first company, grew that to eight figures. We were on the ING 5000 list multiple times. And through building that business, I really saw what the other needs in the entrepreneurial world were and what needs were not being met in a modern and superior way. And so I ended up building all of these other surrounding companies and services that basically gave me my own referral ecosystem because I

want to be able to send my customers to get solutions that I can really stand behind and that I know are going to meet their needs. And so it was just a very natural evolution to keep building on the wants, the the needs the desires of my target market So doing all these things I love you know, Inc 5000 one of the greatest events that I've personally ever attended So congratulations. I know you have tons of awards What was the switch in your life that you had to make as you continued to scale and grow and maybe this is something that

You help others or you see you see other people going through as well. I mean the most important thing is not comparing yourself to other people. I will say hands down the most important thing that I did was I stopped looking at my competitors social media. I stopped you know consuming content of my peers. I stopped always thinking that someone knew better than I did. I really just focused on putting the blinders on, running my own race, building my own path. And I think that's how you create a really unique

and differentiated brand and service when you're just really focused obsessively on serving the needs of the market versus following what your peers or competitors are doing. And I think that's been one of the biggest reasons why we've had the success that we have. Wow, toxic is what I think of. When I get so caught up in my competitors social media

and the comparison mode, it really consumes me. I've had to pull back from social media just for what you're seeing because it really brings you down. You spend more time doing that than on your business. I know when it comes to selling, you have something called spiritual selling. But what, where do you think that people get selling wrong? Well, on many, many levels, that's why I'm writing the book. So I designed the spiritual selling book. You know, I'm a believer, I'm a Christian. And, you know, I believe in dreaming God sized dreams and chasing our highest calling and really looking to make the biggest difference that

we can in the world. And I think that a lot of people struggle with sales because, again, they're comparing themselves to others. They feel that they're in scarcity. They feel like not enough, or they feel like someone has a better, bigger following, or bigger team, or bigger company. And I think that, again, it's just really coming back to being of service.

I think selling is one of the highest forms of service that there is because selling is when you activate a person to take action on getting the result that they want. And I always say information is great, but information without activation means the person isn't doing anything, which means you didn't actually affect change. The only way you can affect change is by having a sales conversation and activating the person to actually do something about the goal that they have.

And so that's what the spiritual selling book is all about. It's really spiritual principles of following our calling, of being of the highest level of service that we possibly can be and really exercising the the ideas and the energies and the emotions of God versus ego. I love that information without activation super important you have something called the one hour a day strategy I need to know what this is because I'm spending like eight hours a day I feel like if I like eight hours a day. I feel like if I had one hour a day strategy, it would change my business and life.

Well, it has. It's changed hundreds of thousands of lives. You know, I've been talking about this for a really long time. When I got into the entrepreneurial world, one of the first things that I observed is that entrepreneurs work 80 hours a week and most of them don't even spend one hour a day on profit producing activities. So I have been on a mission for many years now to try and change that. And I am fully convinced and I've seen proof that any entrepreneur that dedicates one hour a day to profit producing activities will transform their business and their life. So I teach the miracle hour, I just

trademarked it. And it's really just a series of the seven core activities that you can do in your business every single day to tap into the income streams that are available to all businesses. And it's really about doing something every single day that moves the business forward versus just kind of like keeping you stuck in maintenance, putting out fires, dealing with urgent issues that come up, but never really moving towards your goals and dreams. I love that. I need to do that one thing. One thing every single day. I remember a time when a last minute project threatened to derail our schedule

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Then I discovered avocado with mattresses crafted from certified organic latex wool and cotton. Avocado offers unmatched comfort and support, catering to every sleep style. Not only does it help me wake up refreshed, but it's naturally temperature regulating materials promote overall wellness. And as someone who cares deeply about the planet, I appreciate the avocado sustainable practices keeping our environment in mind too. Head to AvocadoMatress.com today and save up to 10% on certified organic mattresses. Dream of better. Visit your local Verizon store by April 2nd to save. $20 monthly promo credits applied over 36 months with a new line on Unlimited Welcome. In times of congestion, unlimited 5G and 4G LTE may be temporarily slower than other traffic. Domestic data roaming at 2G speeds. Additional terms apply. So much stuff I learned today. Kelly, this has been amazing.

When does the book come out? How can people get in touch with you? Thank you so much. Well, definitely the Kelly Rhodesach Show is definitely the best place to connect with me and I'm always teaching and sharing and they're 20 minute or less episodes so it's like a powerful plunge in a really short amount of time. So Kelly Roach Show, anywhere you listen to podcasts and Kelly Roach International is my website

and you can kind of see the books and the podcasts and the different companies that I own and what's happening in the portfolio. So yeah, that's a great next step. Kelly, this has been great. I mean, you are the most concise interview I've ever had. Like that was very concise. We fit so much into seven minutes.

Say this has been great. I'm so excited to have you. I can't wait. You got to come back once the book is out. Thank you so much for being here today on Founder's Story. Absolutely. Thanks for having me. on Too Tired to Cook takeout every week. Get one line on Unlimited Welcome for $45 per month with AutoPay Plus taxes and fees. Visit your local Verizon store by April 2nd to save. $20 monthly promo credits applied over 36 months with a new line on Unlimited Welcome.

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