Founder's Story - You’re Probably Dehydrated: How Two Founders Are Turning Water Into a Health Empire | Ep 219 with Yash and Smile Founders of Dr. Water

Episode Date: May 12, 2025

Yash (the "Water Genie") and Smile (an Ironman athlete) co-founded Dr. Water to solve what they call the world’s most overlooked health crisis: dehydration. With backgrounds in sustainability and performance science, the duo reveals how hydrogen water can transform energy, recovery, and aging—while also cutting plastic waste. They share the journey from building DTC wellness brands to going viral on TikTok and pitching billionaires via cold emails.Key Discussion PointsThe Spark of a Problem: Why 75% of Americans are dehydrated—and what that does to your body.From Ironman to Founder: How Smile’s training journey revealed major hydration myths.Hydrogen 101: The science behind hydrogen water, molecular research, and anti-aging benefits.Design Meets Wellness: Creating the first modern hydrogen tumbler with UV filtration.Go-to-Market Playbook: Why social selling (TikTok, Meta) beat Amazon for this brand—and how they got their first billionaire buyer.Founders Who Fit: Why this co-founder duo works—9 years of history, clarity of roles, and shared obsession.Educating a Market: Using MMA athletes, NFL doctors, and real stories to take hydrogen water mainstream.Key TakeawaysWater is Wellness: You can’t absorb supplements, recover well, or think clearly without proper hydration.Science Backed, Lifestyle Led: Products need to heal and be something people love showing off.Social is the New Shelf: Founder-led brands that educate and entertain will win on TikTok and YouTube.Complementary Founders Scale Faster: Visionary + executor beats any solo genius.Hydration is the First Habit: If you fix water, you unlock the foundation for every other wellness behavior.Closing ThoughtsFrom battling microplastics to unlocking cellular energy, Dr. Water isn’t just a hydration brand—it’s a movement. Tune in to learn how two first-time founders went from global agriculture and Ironman races to building a multi-country wellness company that just might reshape the water industry from the inside out.Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Notion: https://notion.com/founders* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Square: https://square.com/go/founderAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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Hey everyone, welcome back to Founder's Story. I always like to have two guests on, and we have two guests today. We have Yash, AKA Water Genie, and then we have Smile. These are both the founders of Dr. Water, which I love the name and I can't wait to find out about how this name came to be. But Smile is an Ironman athlete, something I always wanted to do that I will never do in my life. And then Yash is an innovator in wellness and sustainability space. So let's just kick it off with what was the spark for

entrepreneurship and then why this industry? Yeah definitely definitely. First of all thanks so much Dan for having us really excited to be here on the podcast and just you know a quick story about us right. So essentially like I've been building brands across wellness and sustainability over the last five years. I've been building brands across wellness and sustainability over the last five years. I've built air purification solutions for commercial spaces.

Then I sort of went into helping farmers grow sustainable agriculture. So I spent three and a half years there raising money from the likes of USAID and sort of helping farmers shift to sustainable agriculture. So there was always that wellness component that, you know, whatever I do in my life, I want to spend that time and my effort helping people live a healthier and better life. And sometime last year, we saw how the drinking water is sort of a big

problem in the United States, right. And also, U.S. is one of the most dehydrated countries, like more than 75% folks are dehydrated. That is where we sort of saw that, you know, we want to help people hydrate well, which would, you know, have impacts across all sorts of aspects of their lives, and that's how Dr. Order came into being. So, Smile, how about you? I mean, you're an Ironman athlete. So why did you want to be an entrepreneur?

Sure, yeah. So I think it starts way back here, even when I was a kid and I was inspired to do something of my own. And I have been laying the bricks down over the years for me to be leading that path. So I wanted to work I have only worked at startups as at very early stage companies, for example,

in video AI, which is the number one AI company revenue wise from India. And also I have been the founding member at a startup where we help 300 plus D2C brands increase, help adopt video commerce solutions for them because videos were booming as we hit the pandemic and over the years. From a more personal side, you know, when I decided that, you know, I wanted, I registered for Ironman and I went through that whole process of training myself for six months. That is when I realized that, you know, okay, I was doing dehydration wrong for all these years.

And if people knew what I knew from this journey, and not everyone has to be an Ironman, but if they can, you know, take some learnings and improve their hydration, their lives will be like very different from a health perspective. Yeah. And I mean, I didn't know that so many people are dehydrated, but I could see it though. I'm like a big proponent of drinking water, but I have to make a mental effort to do so. I rarely see a lot of people drinking water.

So this is obviously a big, big problem. It's a huge mission. How was the experience then of launching a company all the way around the world? I imagine many people could think that, hey, I would love to enter the US market. It's a you know, it's a big market for commerce or e commerce. But I imagine it's not an easy feat. Yeah, definitely, definitely. I mean, so from day one, like both of us, me and Smile as founders were clear

that we want to build a global brand because it also stems from our experience, right? Like I've done sales in the US, in Europe, in the past. Smile has also worked with many, many D2C brands across Canada, US, et cetera. And it also sort of comes from the other angle that water is something which is so human. It's such a basic thing.

And if you look at the hydration and dehydration stats, it's a problem that any and everyone in the world faces. And if you look at it from a problem and opportunity perspective, the intensity of the problem is much higher in the US, like, for example, like, most of the people either drink tap water, or they buy plastic water bottles in bulk. Both of them are not good solutions. If you're drinking any of these, you need to stop and think whether you're

hydrating in the right way, because either you're getting tons of microplastics, or you're taking tons of chemicals, viruses, you know, fluorides, chlorine, like many, many things that are there in your water. So that is something that, you know, we sort of saw and, you know, we are building a global brand, right? Like we sell in the US, Canada, we also sell in UK, Europe as well. So helping families, you know, when we see these sort of impact stories, for example, like this one mom in, you know, Austin, like she had pain in her legs, right. And you won't believe like just

after three to four weeks of bringing hydrogen water, she could clearly see benefits in her inflammation pain, right. Those are the sort of stories that sort of move us, motivate us to, you know, keep moving forward, keep helping people hydrate well, because even if you look at the stats, Daniel, like you can consume all of the any, all the supplements in the world. It's not going to work if you're not drinking water properly. If you're not hydrating well, all of the supplement literally goes to waste. And which is why we see water as such an essential and overlooked

thing, right? That if you don't hydrate well, the entire body is not going to function well. And that's where things like hydrogen water comes in. So hydrogen water has more than 1,300, 1,400 researchers all across the world that backs it. It's been in Japan Japan since 1940s. And what hydro molecule hydrogen does is it goes inside every cell of your body

and it kills the oxidative stress, which is the number one cause of aging, number one cause of inflammation, muscle recovery. So it has impacts across all of those facets. And, you know, when both smile and I started the company, we were very clear, like, the kind of solutions that we want to build should be modern, effective, and healing, right? It needs to have a tangible impact that, you know, each one of us can see. So that was sort of the genesis and, you know, that the motivation why we wanted to build a global pack.

I think people nowadays are more in tuned with wanting to be healthy. Like you said, microplastics haven't talked about for a while, but they haven't at this intensity that I've ever seen that, you know, it's really being a thing that people want to try and eliminate or, or at least diminish down. And I think we really want to live longer. We want to be healthier. We don't want to have to say, oh, I'm getting older and that means I have to have pain here. I have to be a certain way.

So this, it seems like a big market. So you have this incredible mission. You obviously have it very dialed in. You know exactly who the consumer is. How do you look at the go-to-market strategy or what has worked for you so far? So I think, you know, also adding to the point, previous question, like before Dr. Water, I did, you know, start selling in the US for one year and the channels that we cracked were Meta and TikTok. And I think going from a perspective that if you're in

an industry where you already have a lot of inbound searches that are happening in your category, the most effective channels that are going to be working for you are going to be working for you are going to be Amazon and Google. That being said, these are channels more, you know, where people are looking for solutions. But if you are trying to build a brand, nowadays, it's essential to be on be growing on meta and TikTok and preferably organically. So these are some to start with, I think, meta, I think Google and

Amazon are going to be the channels if you are in a category where you have a lot of searches in your category, but if you are in a space where you need to educate people more and you need to, you know, tell people that what are the actual benefits or you will be getting from this. I think it's going to be a meta and tick-tock that you are going to be adopting. While there are also strategies that are way fundamental that we don't use any of these platforms. So one of the things that worked really well in getting billionaires to try our product was just simple emails.

So I emailed one of the billionaires from India and also Silicon Valley and in just one night we got an order from Nitin Kamath who bought our product. He browsed our website and was completely interested in the category and we also have had good conversations with him down the line. That's amazing. I was just watching this story about a brand that Joe Rogan mentioned them once

and it just changed their business. So you never know, right? Like you never know who's gonna want to try it. I like the fact that you're just, you're going out there and you're trying things. How do you see social selling, not just live selling, just selling on social? I know YouTube just launched YouTube shopping.

Sounds like you've already had success and tried with TikTok Shop and TikTok Live Shop. How do you see this playing in compared to maybe the Amazons or Walmarts or the Amazon and Walmart online? I think in this industry, and I have been in the industry for like three to five years previously at NVIDIA where we were making video creation very easy in less than five seconds.

And now, as we saw that, TikTok did 50 billion last year from TikTok shop. That is probably the year one or year two of their operations. And they're catching up to Amazon really, really fast. last year from TikTok Shop, that is probably the year one or year two of their operations. And they are catching up to Amazon really, really fast. I think the next set of big companies in e-commerce are going to be social selling first. They are going to leverage the ecosystem of creators or be creators themselves, be founder-led

brands, which are going to do incredibly well as compared to the companies in the past. So for example, Nike and Adidas have been there in the market since decades, but on was the recent player which with their founder led brand, they were able to build a community around their product and they saw a gap in the market and they were able to leverage the founder led brand and the social selling strategy through these platforms to be able to scale very quickly in a market that is very competitive and has been matured over the years. But they were still able to do it because of the differentiated strategy that this this age offers. Yeah and I, just to add to that, Daniel, right? One of the core benefits of social selling is, for example, if I tell you, Daniel, if you go to Amazon and you,

let's say, go and buy a water bottle, you'll see text written there. This bottle has been third party tested. This has done that. This has done that. Versus if there's a person on the other side telling you, showing you things which you really care about. For example, like this is our product, right? Like it's a hydrogen water bottle where you can see the bubbles coming in, right? So it makes

hydrogen water and it's a reusable bottle. It lasts for around two years. So you won't believe as a company we have saved more than 100,000 single use plastic bottles. And those are the sort of impact metrics that, you know, we really stand by. Because from day one, we were clear that, you know, what our audience, right, like folks in New York, folks in California, they care about plastics, they care about the impact of what they use, right. And I mean, if you show that in a video, that is much more compelling for to make someone like, right compared to like, you know, just five bullet points on Amazon.

Yeah, I can. For sure. It's more compelling when I'm watching something because we're also so used to watching like short clips. Now, I don't even read much. I'll probably read two sentences, but I would really listen and I would I consume more information when it's in a video versus when it's when it's written. So did you all create the design like when you looked at the creation of the product? I am always very interested about this because I used to be an inventor of things that never made it. I really love talking to other people who have created and designed something. When you looked at the design of it, just the phase of creation, how was that process?

Yeah, definitely. It's actually a very nice question, Daniel. I love it because if you look at the hydrogen water space currently, like most of the companies are either selling very small bottles, which is around 10, 15 ounces, right? Which is just too small, right? Like you drink it once and it's finished. Or people are selling a pre-filled plastic bottles

or cans, right? I mean, when we looked at, you know, how do we sort of help people hydrate well, one thing we're clear about is, whatever we give them has to be a lifestyle statement. For example, this is a tumbler that we sell, right? It's something, you know, which is very easy to use, easy to carry, it fits in the cup holder.

It's something that, you know, it's also inspired by Stanley. It's something that, you know, it's also inspired by Stanley. I mean, you can clearly see because that's something that's very well, you know, sort of adopted by people in terms of design. So we were very clear that whatever product we make, it should not just be, you know, beautiful or scientific. It also needs to be something that people enjoy carrying, you know, enjoy drinking, you drinking, they want to show it off to other people. So, I mean, when we look at the product design, like as I said before, right,

like modern, healing, effective. These are the three things that we stand for, right? And the design is modern, the product is modern, it is healing, and at the same time, it's effective. So, I mean, these are the same product principles that we go by. Yeah, so like we are constantly, you know, working to innovate on the problems

that we are, you know, finding in the market. So for example, you know, getting clean water is also a big problem nowadays. So this is one of our new products. It has a UV light on the top and also like hydrogen on the bottom. And we are the first ones in the market to launch something like this, which also filters your water and also makes it healing with hydrogen. Right? So we are moving in a direction that will provide you, you know, water that is not just healing, but also, you know, it takes care of the contamination problem that is there in the US,

and we'll keep making progress on this road. So how do you, I mean, sometimes it's great to be among the first, sometimes it's a challenge to be among the first. Sometimes it's a challenge to be among the first because of the educational side or the amount of education that might be needed with your product. So how do you look at this in terms of being, it sounds like there are others who are doing it but not doing it the same way. So there might be some education needed. How are you looking at ensuring that you're educating the consumer so they understand what the product is and they understand the need. Yeah definitely definitely. So see we do a couple of things on the education

side right like one is when we sort of entered this market like I mean sometime last year like we saw that there is you know there is a precedence of people who are already endorsing it. For example, today, hydrogen water is endorsed by folks like Dana White, Mike Tyson, it came on Joe Rubin podcast, folks like Gary Brecker are endorsing it. At the same time, we have actually partnered with doctors who treat NFL athletes in muscle recovery. We're partnering with MMA fighters, right? And these are folks who really love the product, right?

They are seeing benefits in their own lives. And, you know, as a country, right, like we Americans sort of see that, you know, sports is something that is much revealed, right? Like Super Bowl athletes, like MMA fighters and all. So that's the reason why, you know, we look to partner with these kind of influencers and athletes who can sort of lead the way when you're educating it.

And at the same time, I mean, see, there are other players in the market as well, and we respect what they're doing, right? Like bringing awareness across the space. And there's a dedicated Molecular Hydrogen Institute that has been formed in the US in the last decade. So I am, by the way, a level one H2 expert certified from there. So we do a bunch of stuff with them. So with the ecosystem sort of scaling, we believe this is the right time for the industry to sort of become mainstream. For example, if you look at the life cycle of any supplement,

right, like protein, creatinine, like, you know, these sort of supplements were used to treat patients earlier, but now they've become mainstream. That's the lifestyle for any supplement. And we believe for molecular hydrogen, this is the right time for it to sort of become mainstream because of the effects of you know hydrogen ore so I mean that's you know how we look at the education side of things. Yeah sounds like you're in the perfect place at the right time. By the way when I used to have a men's skincare brand we also sponsored UFC fighters the only issue we had is we bet on all the people that lost. So nobody really became, if you can bet early, it can really become something huge, right?

Like, especially if you have, you don't have a massive budget, but it's hard to know who is the right one to choose. But no, I'm very interested in this. And I really, I could tell one thing that is impressive when I talked to a lot of like hundreds of founders from, you know, billion dollar companies to startups, you know exactly what the product is.

You know how you created the product, who the product you're marketing it to. You really have dialed in the company, which I think a lot of people, if you ask them these questions, they wouldn't really know who are they serving, what does their product solve, the mission. They don't really know these things. They're kinda, they know maybe one, but not all. I can tell them, I'm very impressed by the fact that you all really have it dialed in.

I can see why you are the water genie, gosh. And I could see smile here is like the marketing genius as well. So you make a great pairing of two people when it comes to co-founders. So what's a piece of advice around having a successful partnership? I think like having co-founders. When you realize you need to hire, it's usually already too late.

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there is one who is the entrepreneur and one who is the innovator. And there is overlap between that the innovator also knows to do the entrepreneur stuff and the entrepreneur also knows how to do the innovator stuff. So if you have that combo and you have the personalities defined amongst yourself, and that I am responsible for this, and we rely on each other, that we are going to come through on the goals that we set or the expectations that we set, and even overachieve that. Some of the times, the other partner didn't even acknowledge that this is going to be so big. That is where the surprise moment happens that we thought that X is going to happen, but actually 10X happened.

So one of the examples is that I was thinking that we'll be able to close our fundraisers in about three months. That is how usually fundraisers take on a general timeline. But we were able to close it within just one month, even less than that. That is the amount of trust and individual expertise that we bring to the table on an entrepreneur and also an innovator side that we are able to move faster than other companies. I mean, before I start, Daniel, thank you so much for your kind words. Really appreciate it. I hope we become the water genie and the marketing genius that you talked about. But coming to your question, I think that's one of the single

most important thing you need to do as a founder to get your co-founder right, because it's going to be a bumpy ride. I'm sure when you build your beauty brand, you've seen a lot of it, right? So I think fundamentally, the trust part that Smile mentioned is definitely ripe. And I feel like it's very hard to get that trust if you just get to know someone, in a very short timeframe. So for example, I know smile for the last nine years, right? Like I have seen him prepare for Ironman. Like I've seen him, go for like 500 kilometers cycling.

Right? I have, he has seen me raise money from USA and go to cop 28, things like that. So we have also built a company together before we used to run a dating app, you know, back in like seven, eight years back. And now we've come together to start again. And you won't believe like one of our first hires and the company used to work with us together in that dating app. So I think that's the kind of you know, I mean think that's the kind of, you know,

I mean, that's the kind of network you continue building when you do the right things. And I think it's important to have that sort of a network along with you if you know that you're gonna start at some point of time, because I mean, after a while, while skills do matter, it's more about you betting on the growth of your co-founder, right?

Because you're gonna grow together a lot in this you know period of The beautiful journey of building a company. So I think those are the things I would add from my end Well, I can't wait. Maybe it's a few hundred million dollar exit. Maybe it's a unicorn company Who knows right? Hundreds of thousands of units sold but I can't wait to see how this all plays out. Dr. Water I can tell that you have a problem that you're very passionate about solving which I think is so important and then thank you for sharing you know this secret sauce on how a

partnership can be successful and I really like the fact that you've known each other for so long and you've already done things with each other so you already know how each other works because I think that you know that can always be a pain point of a partnership but if people want to buy the product or they want to get in touch with you how can they do so? I mean our DMs are always open like you won't believe I mean I'm saying it publicly but I have my personal number mentioned on the customer support. So if anyone wants to reach out to us, you can just call me directly. But otherwise also, I mean, we're very open as founders and people can always reach out to us through X, LinkedIn, or through the customer support as well. So yeah. So you can find us at our website, drwater.store.

That is drwater.store. And we are also on Instagram and TikTok. That is drwater.club. drwater.club. That's how you can easily reach out to us. Yeah, thank you so much for joining us today on Founder's Story. Welcome to It Takes Energy, presented by Energy Transfer, where we talk all things oil and natural gas.

Oil and gas drive our economy, ensure our country's security, and open pathways to brighter futures. Did you know that the majority of progress the U.S. has made in reducing emissions over the past decade has come from the oil and gas industry? With more electrical power generation now coming from natural gas versus coal, the air we breathe today is cleaner than it has been since the 90s, according to a report from the EPA. Clean-burning natural gas is also a reliable source of power for more than just our electrical grids.

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