Founders - #139 J.P. Morgan
Episode Date: August 9, 2020What I learned from reading The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance by Ron Chernow. [0:01] This book is about the rise, fall, and resurrection of an American b...anking empire—the House of Morgan. [1:56] What gave the House of Morgan its tantalizing mystery was its government links. Much like the Rothschilds it seemed insinuated into the power structure of many countries, especially the United States. [2:46] They practiced a brand of banking that has little resemblance to standard retail banking. [3:43] They have weathered wars and depressions, scandals and hearings, bomb blasts and attempted assassinations. [4:44] Contrary to the usual law of perspective, the Morgans seem to grow larger as they recede in time. [5:41] I was struck that the old Wall Street—elite, clubby, and dominated by small, mysterious partnerships—bore scant resemblance to the universe of faceless conglomerates springing up across the globe. [6:49] Only one firm, one family, one name rather gloriously spanned the entire century and a half that I wanted to cover: J.P. Morgan. [8:13] I am a firm believer that most people who do great things are doing them for the first time. —Marc Andreessen [12:22] He carried the scars of early poverty. Like many who have overcome early hardship by brute force, he was always at war with the world and counting his injuries. [14:22] My capital is ample but I have passed too many money panics unscathed, not to have seen how often large fortunes are swept away, and that even with my own I must use caution.[14:48] His annual savings were staggering. He spent only $3,000 of a total annual income of $300,000.[18:05] J.P’s dad’s advice: You are commencing upon your business career at an eventful time. Let what you now witness make an impression not to be eradicated. Slow and sure should be the motto of every young man. [18:40] Junius Morgan reminds me of Tywin Lannister. [21:19] Perhaps the contrast between his own steady nature and Pierpont’s unruly temper made Junius fret unduly about his boy. With granite will, he began to mold Pierpont. [23:03] The Rothschilds are mentioned 30 times in this book. They had an influence on how Junius wanted to set up the Morgan family. [25:08] Junius lectured Pierpont: Never, under any circumstances, do an action which could be called in question if known to the world. [25:55] The railroads were the Internet of their day: More than just isolated businesses, railroads were the scaffolding on which new worlds would be built. [27:41] Not for the last time, Pierpont contemplated retirement. He would assume tremendous responsibility, then feel oppressed. He never seemed to take great pleasure in his accomplishments. He craved a restful but elusive peace. [29:50] He made over $1 million, boasting to Junius: I don’t believe there is another concern in the country that can begin to show such a result. [31:19] He believed that he knew how the economy should be ordered and how people should behave. [32:24] He had trouble delegating authority and low regard for the intelligence of other people. “The longer I live the more apparent becomes the absence of brains.”[33:48] Under his stern facade, Junius adored Pierpont; the obsessive grooming was a tacit acknowledgement of his son’s gifts.[35:36] Pierpont was, by nature, a laconic man. He had no gift for sustained analysis; his genius was in the brief, sudden brainstorm. [38:40] Pierpont found Jack soft and rather passive, lacking the sort of gumption he had as a young man. [40:40] Pierpont was extremely attentive to details and took pride in the knowledge that he could perform any job in the bank. “I can sit down at any clerk’s desk, take up his work here he left it and go on with it. I don’t like being at any man’s mercy.” He never renounced the founder’s itch to know the most minute details of the business.[41:31] The years change, but the point always remains the same: Morgan benefits from financial crises. [42:14] Virtually every bankrupt railroad east of the Mississippi eventually passed through such reorganization, or morganization, as it was called. The companies’ combined revenues approached an amount equal to half of the U.S. government’s annual receipts. [45:22] He has the driving power of a locomotive. He suggested something brutish and uncontrollable, but also something of superhuman strength.[47:04] Carnegie celebrated too quickly. He later admitted to Morgan that he had sold out too cheap, by $100 million. Morgan replied, “Very likely, Andrew.” [52:15] McKinley’s assassination would be a turning point in Pierpont’s life, for it installed in the presidency Theodore Roosevelt. Book: The Hour of Fate: Theodore Roosevelt, J.P. Morgan, and the Battle to Transform American Capitalism[53:05] The 1907 panic was Pierpont’s last hurray. He suddenly functioned as America’s central bank. He saved several trust companies and a leading brokerage house, bailed out New York City, and rescued the Stock Exchange. [54:33] Contemporaries saw Morgan as the incarnation of pure will. [1:02:39] This was Pierpont in a nutshell: He represented bondholders and expressed their wrath against irresponsible management. [1:07:37] Andrew Carnegie after J. P. Morgan died: And to think he was not a rich man. —“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.”— GarethBe like Gareth. Buy a book. It's good for you. It's good for Founders. A list of all the books featured on Founders Podcast. ----Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast
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This book is about the rise, fall, and resurrection of an American banking empire, the House of Morgan.
Until 1989, J.P. Morgan & Company solemnly presided over American finance from the short building at 23 Wall Street.
Much of our story revolves around this chiseled, marbled building and the presidents and prime ministers,
moguls and millionaires, who marched up its steps.
With the records now available, we can follow them inside the world's most secretive bank.
In the popular mind, the two most familiar Morgans, J.P. Morgan Sr. and J.P. Morgan Jr.,
are rolled into a composite beast, J.P. Morgan, that somehow endured for more than a century.
For admirers, these two J.P. Morgans typified the sound, old-fashioned banker
whose word was his bond and who sealed his deals with a handshake.
Detractors saw them as hypocritical tyrants who bullied companies,
conspired with foreign powers, and coaxed Americans into war for profit.
Nobody was ever neutral about the Morgans.
The old House of Morgans spawned a thousand conspiracy theories.
It catered to many prominent families, including the Astors, Guggenheims, DuPonts, and Vanderbilts.
It shunned dealing with lesser mortals, thus breeding popular
suspicion. Since it financed many industrial giants, including U.S. Steel, General Electric,
General Motors, DuPont, and AT&T, it entered into their councils and aroused fear of undue
banker power. The early House of Morgan was something of a cross between a central bank
and a private bank. It stopped panics, saved the gold standard, rescued New York City three times,
and arbitrated financial disputes. What gave the House of Morgan its tantalizing mystery
was its government links. Much like the old Rothschilds and Barings, it seemed insulated into the power structure of many countries,
especially the United States, England, and France, and to a lesser degree, Italy, Belgium, and Japan.
As an instrument of U.S. power abroad, its actions were often endowed with broad significance in terms of foreign policy.
At a time when a parochial America looked inward, the bank's ties abroad,
especially those with the British crown, gave it an ambiguous character and raised questions about
its national loyalties. The old Morgan partners were financial ambassadors whose daily business
was often closely intertwined with the affairs of state. While people know the Morgan house by name, they are often mystified by their business.
They practice a brand of banking that has little resemblance to standard retail banking.
These banks have no tellers, issue no consumer loans, and grant no mortgages.
Rather, they perpetuate an ancient European tradition of wholesale banking,
serving governments,
large corporations, and rich individuals.
As practitioners of high finance, they cultivate a discrete style.
They avoid branches, seldom hang out signposts, and until recently, wouldn't advertise.
Their strategy was to make clients feel accepted into a private club, as if a Morgan account were a membership card to aristocracy.
The story of the Morgan banks is nothing less than the history of Anglo-American finance itself.
For 150 years, they have stood at the center of every panic, boom, and crash on Wall Street. They have weathered wars and depressions,
scandals and hearings, bomb blasts, and attempted assassinations. No other financial dynasty in
modern times has so steadily maintained its preeminence. This book's thesis is that there
will never be another bank as powerful, mysterious, or opulent as the old
House of Morgan. What the Rothschilds represented in the 19th century and the Morgans in the 20th
won't be replicated by any firm in the next century. The banker no longer enjoys a monopoly
on large pools of money. As world finance has matured, power has become dispersed among many institutions and financial centers.
So our story looks back at a banking world fast vanishing from sight,
one of vast estates, art collections, and ocean-going yachts,
of bankers who hobnobbed with the heads of state and fancied themselves royalty.
Contrary to the usual law of perspective,
the Morgans seem to grow larger as they recede in time.
That was from the prologue of the book that I want to talk to you about today,
which is The House of Morgan, An American Banking Dynasty and the Rise of Modern Finance.
And it was written by Ron Chernow.
And Ron was writing those words in 1989.
But the copy of the book that I have in my hand is actually the 20th anniversary edition. And so
it includes an additional foreword in the book where he is looking back at the creation of his
first book 20 years after the fact. And there's a few things in that
brief section that really jumped out to me that I want to bring to your attention.
And so first, let me just read this. He's reflecting back on what he was trying to
accomplish when he sat down to write his very first book. So he says, as I dipped into the
literature of financial history, I was struck at the old Wall Street, elite, clubby, and dominated by small, mysterious partnerships, bore scant resemblance to the
universe of faceless conglomerates springing up across the globe. It dawned on me, he's talking
about what's happening in the 1980s, obviously. It dawned on me that the hordes of financial
novices might be ripe for a history that would chronicle how the old Wall Street evolved into the new.
A straight history, I knew, would be a tedious task for readers and do small justice as a prism through which to view the panoramic saga of Anglo-American finance?
So he's going to arrive at the conclusion.
Yeah, the Morgans are the essentially the story of the House of Morgan is the story of Anglo-American finance, right?
There were relatively few dynasties in financial history and hence few suitable candidates some names such as the
rothschilds had long since passed their zenith of glory while others had a contemporary resonance
with only shallow roots in the past only one firm one, and one name rather gloriously span the entire century and a half
that I wanted to cover, J.P. Morgan. So that's what this is. I picked up this book
thinking it was a biography of J.P. Morgan. It's really not that. I'm going to focus
mainly on J.P. Morgan and his father, but it is a 150-year history, historical account of the family, the dynasty
that built the banking empire, the Morgan banking empire. Now, a few sentences later,
he says something that was really interesting to me, because Ron Chernow, he's an extremely
accomplished author. Let me just read this to you first, so I don't run over my points. He says, I had no training in historical. He's talking about sitting down to write my first
book. This was the state of mind. He's relatively young. He's about 40 years old, late 30s when he's
writing the book, 40 when it's published. Right. So he says, I had no training in historical methods,
nobody to steer me in the right direction as I bumbled about in my early research. So he was
just a freelance writer
at that point, freelance writer for magazines. And when I read that one sentence by him, I was
like, oh, that's really interesting. Because I always think of this quote from Marc Andreessen
that I see, I think is true because I see over and over again as I read these biographies and
as we go through these lessons. And Marc said, I'm a firm believer that most people who do great things are doing them for the first time. So the book I hold in my hand
has won all kinds of awards. But not only that, it was the very first book in a fantastic, what
winds up being a fantastic career as a historian and a writer of biographies. Ron wrote biographies
on George Washington, General Grant, Alexander Hamilton.
So you know the musical Hamilton that has become really, really popular in the past few years?
That Lin-Manuel Miranda, I think is how you pronounce his name.
He uses Ron's book on biography on Alexander Hamilton as the basis for the musical.
And then also, this is the second Chernow book
that I read
because all the way back
on Founders number 16,
you'll remember
I did his wonderful,
his masterpiece,
his biography on John D. Rockefeller.
So again,
it's one simple sentence,
but it drew a lot of thoughts to mind.
It's like, oh, that's really interesting.
Like this is your first book
and you did a damn good job at it.
So continuing on the next page, this is your first book and you did a damn good job at it. So continuing
on the next page, this is him now explicitly looking back on the creation of this book,
which I find really interesting because we, you know, now towards the end of his career,
we see everything that he was going to accomplish. But as he's going through this,
this is his first step in, you know, his dream of becoming a published author.
So he says, my advance, if generous for a first book, could scarcely cover years of leisurely research.
So I had to cram a gigantic amount of work into a brief span.
Somehow, I managed to research and write an 800-page book in two and a half years.
And I love what he says next here,
a feat I could never duplicate. I was sustained by the sheer excitement of my findings,
the knowledge that had luckily stumbled upon the foremost drama in financial history.
And so this is something we see over and over again. That's just, you're just
completely entrenched with the idea of what you're working on, that you can accomplish a lot in a relatively short amount of time. So much so that when he's looking back,
he's like, I couldn't do this today. I had also coasted on the pent up energy of a young writer
who had finally secured his first book contract after many failed efforts. Whenever I think of
the time spent on this book, I remember the headlong pace, the frantic reading into the night,
the exhausting attempt to squeeze the epic founding of the House of Morgan.
The House of Morgan is actually founded by somebody that's not a Morgan, which was really surprising to me.
So I'm going to focus on the characters I found most interesting. Most of what I'm going to talk
to you about today, the vast majority comes from J.P. Morgan. I've said over and over again,
as you read books about, especially about early business, early American business, let's say
1800s, early 1900s.
There's two names that come up over and over and over again.
P.T. Barnum, which I covered a few weeks ago, and J.P. Morgan.
So I'm going to focus a lot on J.P. Morgan because he's really best well-known, right?
But I have to say, I found his father more interesting, but we're not there yet.
But there's this guy named George Peabody. He is
the founder of the House of Morgan. So banking partnerships at this time is very much like
royalty. You're expected to pass it down to keep it in the family. George Peabody didn't have a
family of his own. So he winds up taking on as a junior partner and eventually gives, when he
retires, gives the firm to JP's dad. But I want to tell you a little bit about George Peabody first.
Now, this chapter is called Scrooge.
So that gives you an idea of who this person was.
So it says Peabody is an American, but he winds up,
the center of the global finance at this time is in London.
So he leaves, he loves America, but he leaves and sets up his career in London.
Okay.
So it says Peabody, who had found the house of Morgan,
carried the scars of early poverty and was quick to feel slights and perceive enemies.
Like many who have overcome early hardship by brute force.
Really great writing. I can't recommend the writing of Trinnell enough.
He was proud but insecure, always at war with the world and counting his injuries.
He had only a few years've seen over and over again.
Extremely trying circumstances and somebody through brute force, through will, through ambition and dedication,
pulls his family out of poverty.
These generational inflection points that you and
I talk about all the time. He remained haunted by his past. I have this direct quote from him.
I have never forgotten and never can forget the great privations of my early years. And we're
going to see how this shapes his irrational view of money, his Scrooge-like ability to hoard money and refuse to spend anything.
He hoarded, I just ran over my own point here, he hoarded his money, worked incessantly,
and retained a lonely air. Beneath a genial personality, Peabody was a solitary miser.
He lived in furnished rooms in a Regent Street hotel, worked nonstop, and during one 12-year period, he never took off
two consecutive days and spent an average of 10 days per day at work. The result of this
industriousness, the result of this singular focus, he winds up amassing a giant fortune,
and he's also smart enough to learn from history. And so we're going to get into that here. Peabody
amassed a $20 million fortune in the 1850s.
That's bananas. As he financed everything from the silk trade with China to iron rail exports to
America. He mostly hoarded his money in preparation for the next panic. So this is what I mean about
learning from history. His insecurities only worsened as he had more to lose. My capital is ample, he said, but I have passed too many money panics unscathed not to have seen how often large capitals are swept away and that even with my own, I must use caution.
So I've seen plenty of rich people at the beginning of financial panics at the end be poor people.
And I'm not going to let that happen to me.
It's essentially what he's saying there.
This is, again, in the 1850, as a reminder, this is bananas. His annual savings were staggering. He spent only about $3,000 of a total annual income of $300,000.
So now we get to the part of the story where it enters Junius Morgan, JP's dad.
Peabody had definite requirements for his successor.
He wanted a sociable American with a family and experience in foreign trade.
So Junius is going to fit that bill. Junius starts working in banking at 15 years old.
Trinidad doesn't cover his grandfather that much, but his grandfather was also, he was one of
the founders of Aetna Insurance Company. That company's still around today. They did $60 billion
in sales last, in revenue last year. And that was his father. So I would love to find a book. I
can't find much information about him at all to learn more about him because I find that remarkable.
And then his father fought with George Washington inhington the american revolution this family is really really wild all right so junius
starts working in banking at 15 he dedicates his entire life to that uh when we meet junius in the
story he's already an adult jp he's already has uh jp's already alive his son's already alive he
takes him to london with him to meet p-body um because they're beginning the talks of Junius to be Peabody's successor.
So it says Junius Spencer Morgan had been with J.M. Beebe Morgan for three years.
So this is the banking firm he was with before he works with Peabody.
In May 1853, he visited London with his family, bringing along his high spirited but sickly son, John Pierpont.
So here we go. There's J.P., right, who is then recovering from rheumatic fever.
So that's another thing to know about J.P. Morgan. He's essentially sick his entire life, not as sick as he was when he was younger.
I'll go into more detail about this, but he was constantly bedridden.
He just had a large array of symptoms at any given time,
and they could never really figure out what was wrong with him.
Pierpont was boyishly thrilled with his first exposure to British culture.
Something else to know about the Morgan family is they looked upon Britain and old Europe with almost, they idolized it. They were in love with everything old. They were
in love with the way they conducted their business affairs. For the entire history of the Morgan
banks, it would be split between London and Morgan. And the story of the Morgan family is
also the story of the transition from is also a story of the transition from
the financial capital of the world going from London to New York. But even when their main
business was still occupied in New York, they spent a lot of time, a lot of their time in Europe.
And so this part of the book, we see something, a trait that Junius has for his entire life,
and that he's extremely iron willed and hard on J.P.
And he's constantly lecturing him.
He's constantly teaching him.
And I don't think he's doing this.
He's doing this because he wants his family to be great.
His goal, Junius' goal, was to have the Morgan name associated with names like the Rothschilds.
Okay, so this is Junius lecturing J.P. on the lessons from the Panic of 1857.
She says,
He began to lecture his son, often at wearisome length, on the need for conservative business practice.
The 1857 Panic would be the text of many sermons.
You are commencing upon your business career at an eventful time, he wrote.
Let what you now witness make an impression not to be
eradicated. Slow and sure should be the motto of every young man. So you know what jumped out to
me as I'm reading, you know, the book is full of these stories of these lessons that he's teaching
his son. Junius reminds me a lot, if you've ever seen the show or read the books of Game of Thrones, he reminds me
a lot of Tywin Lannister
Tywin Lannister is probably my favorite character
in that entire saga
and it's the way he prioritized
in Tywin's case
that what happens with me is not important
what happens with you is not important
what happens with your children is not important
because we will all die but our name lives forever
and so all of our actions should bring glory and should strengthen the Lannister name. Junius felt the
same way about the Morgan name. So he's not teaching his son, constantly teaching his son
to just be a jerk or to be hard on him, just be hard on him. He is educating his son. He saw his
primary goals to prepare him to continue on what he saw as an inevitable dynasty.
And you'll see over and over again, J.P. says, I'm not a self-made man. My father was integral in the success that I had.
So moving on, the note I left myself on this page was J.P. may be the most famous Morgan, but while his father was alive, he definitely held control. And that was indisputable.
The Morgans always believed in absolute monarchy.
While Junius Morgan lived, he ruled the family and the business and his sons and his partners.
Until Junius died, his massive shadow dominated his son's life.
He employed iron discipline.
He had a stone facade. Once or twice I'd seen him angry
and he showed his anger by a sudden restraint of speech and of manner. That was as far as Junius
betrayed emotion. So that's something he talks about his son all the time. You know, keep your
feelings. They're very laconic. They're not going to tell others outside the family what they're thinking and what they're feeling.
You get the feeling, you get the idea as you read this book that they very much view it as it's us versus the world.
Okay, so this is the start of the Morgan family. The Joseph they're about to mention is Junius' father, J.P.'s grandfather.
So the person I just told you about, he was involved in a lot
of different things, but one of the things that still stands today is the founding of
Admin Insurance. So this is when Joseph died in 1847, he left an estate of more than $1 million.
Four years later, Junius cashed in his stake. He was working at this banking firm,
still a young man, for an estimated $600,000. So roughly, let's see, early 1850s,
the Morgan family, you know,
has a good amount of money to work with,
almost $2 million.
So it says he moved to Boston to hunt bigger game.
So a little bit about his son.
J.P.'s childhood was marred by constant headaches,
scarlet fever, and other ailments.
Perhaps this contrast between his own steady nature
and Pierpont's unruly temper made Junius fret unduly about his boy.
With granite will, he began to mold Pierpont, instructing him to associate with those of his grammar school classmates
as of are the right stamp and whose influence over you will be good.
In 1852, J.P. spent several months recuperating in the Azores.
He had some kind of, this is a rheumatic fever.
The illness left one leg shorter than the other.
For the rest of his life, assorted ailments would confine Pierpont to bed for several days each month.
Early on, Pierpont figured in his father's business plan.
Junius knew that the houses of Baring and Rothschild operated
largely as family enterprises, grooming sons to inherit their respective businesses. So that's the
blueprint that he's going to follow. When Pierpont was just 21, Junius told him he was the only one
the family could look to for counsel and direction. Should I be taken from them? I wish to impress
upon you the necessity of preparation
for such responsibilities. That's the end of the quote. And then this is what the author says.
These were weighty injunctions for a young man. So essentially JP's dad saying, hey, this family
will be great and you have to have your shit together. So his father gets him involved in
banking right away, sets him up in New York while he's in London.
And this is the first company JP starts. And it says an important part of Pierpont's duties in New York was supplying his father with political and financial intelligence. Merchant banks required
news about government financings or the credit of client companies and placed a premium on such
information. Continues talking about the Rothschilds. I just want to bring that
up because the Rothschilds are mentioned 30 times in this book. They very clearly had a heavy
influence on how Junius wanted to set up the Morgan. Essentially, he wanted to copy a lot of
what they were doing. For the next 33 years, Junius and Pierpont had an intense relationship,
despite their geographical distance.
They managed to spend an enormous amount of time together.
He pumped the poor boy full of endless advice and was full of maxims.
No aspect of Pierpont's life was too trivial to be overlooked.
This gives you an idea.
In the next sentence, he's giving his son
advice on how fast you should eat your food. You are altogether too rapid in disposition of your
meals, he told him. You can have no health if you go on this way. So I want to give you some
historical context about the time in which JP's starting out his career. So it says,
the father and son team of Junius and Pierpont Morgan came on the world banking scene at a time of phenomenal expansion of banking power. It coincided with the rise of
railroads and heavy industry, new businesses requiring capital far beyond the resources
of even the wealthiest individuals or families. Despite these tremendous needs for capital,
financial markets were provincial and limited in scope. So there's their opportunity, right? The bankers allocated the economy's scarce credit. There were no
government agencies to regulate security issues. So they're kind of filling into this vacuum.
No less than to industry, bankers dictated terms to sovereign states and countries.
That'll change in the life of J.P. Morgan, right before he dies, actually.
The bankers acquired such power because many governments in wartime lacked the sophisticated
tax machinery to sustain the fighting. Merchant banks, that's what J.P. and his father are doing,
functioned as their treasury departments or central banks before economic management was
established as government responsibility.
Some more advice that Junius has for J.P.
Junius is about 50 years old when he's giving this advice to his son.
He said he was extremely selective about the business he did, and he learned the need for caution.
As he lectured Pierpont, never under any circumstances do an action which could be called into question if known to the world.
So in this section, we see a little bit of JP's optimism about the future of America
and how important railroads were to this time in economic history. So it says,
there was plenty to fight about in the rough and tumble of the post-war railroad boom.
Everybody had a sense of immense enterprise ahead. We're going someday to show ourselves to be the richest country in the world in natural resources, Pierpont predicted.
The railroads would unlock the resources in the American wilderness.
Perhaps no business has ever blossomed so spectacularly.
More than just isolated businesses, railroads were the scaffolding on which new worlds would be built.
So it's kind of like the Internet of its day, right?
So anytime you read about this time in history, I think you're always struck how different it was than maybe today is,
where companies were very much so willing to get violent.
And we see in this, JP was too. So it says in those early days, corporate warfare was no mere euphemism, and the Ramsey and
Gould forces sometimes slugged it out directly, rather than filing
lawsuits and obtaining injunctions. Thugs
scraped off New York streets and were operating as Gould's stooges.
They were piled onto a train heading east,
their army numbering about 800 men
The Ramsey forces loaded about 450 fighters
Onto a train heading west
The two trains crashed head on
Their headlights were smashed
One locomotive was partially derailed
Eight or ten people were shot
The governor had to summon the state militia
To stop the bloodshed
So there's no wars as far as I know with J.P. Morgan, but he did put his hands on people.
Pierpont hurled Jim Fisk down a flight of stairs.
So I think that's behavior that Junius would not have endorsed.
So there's several examples in this book.
I'm not sure if J.P. Morgan ever wanted to be a banker, which is really interesting to think about because he's probably the most famous banker in history.
Right. So as I read this section to you, I just want to put this thought in the back of your mind.
Like, I wonder if this is due what's happening in J.P.'s life, if this is due to the the the amount of pressure that his father put on him.
So says Pierpont was a troubled young man. He continued to be bedeviled by headaches,
feigning spells, and skin flare-ups.
Not for the last time,
Pierpont contemplated retirement.
As if unable to stop his own ambition,
he would assume tremendous responsibility
and then would feel oppressed.
He never seemed to take great pleasure
in his accomplishments,
and for the rest
of his life, he craved a restful but elusive peace. And JP is not even 50 years old when he's
already contemplating retirement. He does so over and over again. All right, so this is JP on the
help of his father. And then we see more about his restless, nervous personality. Pierpont always
acknowledged his debt to his father. He never
pretended to be self-made. If I've been able to succeed in the station in life in which I've been
cast, I attribute it more than anything to the endorsement of my father's friends. He was on the
edge of a nervous breakdown. Under doctor's orders, he took a 15-month vacation. Imagine
a doctor ordering you. The prescription he gives you is
that you have to take a vacation for 15 months. At work, Pierpont could never relax and developed
a powerful urge to escape. He would vacation three months each year. He seemed to feel better
when he was actually traveling than when he was settled down anywhere. Okay, so now we see the
effects of the Panic of 1873.
I just want you to keep in mind that J.P. is 36 years old at this time.
So it says,
A cataclysmic experience for a generation of Americans
is how they were describing the Panic of 1873.
The financial crash of 1873 has been a memorable landmark
to the people it happened to,
as was the Panic of the Great Depression of October 1929.
So they're drawing an analogy there.
In much the same way that the Morgan Bank would in 1929,
Pierpont managed a handy profit in the panic of 1873.
He made over a million dollars, boasting to Junius,
I don't believe there's another concern in the country that can begin to show such a result. Morgan stood with miraculous
suddenness at the apex of American government finance. Never again would Pierpont Morgan be
an outsider, and before long he would be the chief arbiter of the establishment. The House
of Morgan's future approach to business was shaped in the gloomy days of 1873.
Pierpont decided to limit his future dealings to elite companies.
He became the sort of tycoon who hated risk and wanted only sure things.
I have come to this is a quote from him. I have come to the business is sound before I invest in it.
So now we're really digging into how he sets up his company, how he thinks about it.
This encapsulated future Morgan's strategy,
dealing only with the strongest companies and shying away from speculative ventures.
The story of Pierpont Morgan is that of a young moralist turned despot,
one who believed implicitly in the correctness of his views.
He believed, quite arrogantly,
that he knew how the economy should be ordered and how people
should behave. So that's another thing that I think many people might find surprising about
JP Morgan. Although if you study any of the other kind of robber barons from this era,
I don't think his views were that different. They were not for free markets. They thought
the entire industry should be troll controlled by a handful of people that
knew best. They thought competition was wasteful. And they really believed that their complete
control of an industry was a benefit to consumers, even though it was also enriching them at the same
time. So it says Pierpont developed a reputation for snappishness and barking at people.
He says he had a peculiar brusqueness of manner.
He wouldn't haggle and presented his bids for foreign exchange on a take it or leave it basis.
He had a way of letting people cool their heels and knew all the silent tricks of authority.
He quickly became accustomed to exercising leadership.
He had trouble delegating authority and a low regard for the intelligence of other people.
So what he says, the longer I live, the more apparent becomes the absence of brains.
And here we see one of the many paradoxes of the life of J.P. Morgan.
Perhaps never in financial history has anybody else amassed so much power so reluctantly. J.P. Morgan was more exhausted than exhilarated by success.
He didn't enjoy responsibility and never learned to cope with it. I want to tell you more about the family dynamic. Pierpont's relationship with his father was the most important in his life.
Junius was the sort of punishing father who built character by stinting on praise and setting exacting standards keeping up sight
keeping up psychic pressure and always making pierpont prove himself tough and demanding he
produced a son who lashed himself into ever greater exertion, only to lapse into sickness, fatigue, or depression.
Junius strengthened those already relentless impulses in Pierpont's nature,
his overmastering need to achieve, and his inordinate sense of responsibility,
his hatred of disorder. So that's the way they think about pure competition.
It's disorderly. No, we need to get this under our thumb. We need to control this. We can make this better.
We know better than you.
That's definitely how they thought.
Under his sometimes stern facade, Junius clearly adored Pierpont.
The obsessive grooming was a tacit acknowledgement of his son's gifts.
I thought this section was particularly interesting.
JP's going to start wanting to quit again.
So after, in this section, he's helping, Cornelius Vanderbilt just died,
so he's helping the Vanderbilt family sell some of the stock in their company.
So it says, then right after, he's like, all right, I'm out of here.
Yet again, he contemplated giving up the business.
He's writing.
He says, I am pressed beyond measure.
So far as my time is concerned, I have no leisure whatsoever.
If it were simply my own
affairs that were concerned, I would very soon settle the question and give it up. But with the
large interest of others on my shoulders, it cannot be done. I often think it would be very
desirable if I could have more time for outside matters. So he's saying that now, he says that in the future, he never does quit.
He's handing things over to his son, Jack, right shortly before he dies, but he's still working.
So one thing the Morgan family learned from previous bankers, and I would say like aristocracy in old Europe, was, you know, you need to focus on privacy.
You don't advertise, don't put your business in the street,
don't tell people what you're thinking.
The Morgans were very private.
Pierpont was fanatic about his privacy and creating an enduring image of a top-hatted tycoon
snarling and brandishing a stick at photographers.
So keep that in mind, this desire for privacy,
as we continue in the story, because right before he dies, he's actually called to testify in Congress.
And the people within the Morgan company say they know that's what killed him.
I find that claim to be dubious, but that's what they believe.
All right, so a little bit more about his personality.
Pierpont was by nature a laconic man.
He had no gift for sustained analysis.
His genius was in the brief, sudden brainstorm.
As one lawyer said of him, Morgan has one chief mental asset,
a tremendous five minutes of concentration of thought.
They also avoided his father would lecture him on avoiding lawsuits,
like settle things between gentlemen is what they would say.
Over the years, Pierpont would employ the sharpest lawyers, yet his preferred style was more British.
Informal deals, handshakes over brand new cigars, and cordial clubroom chats among bankers.
The Morgans were never litigious.
During one railroad battle, Junius wrote Pierpont,
I hope you will not be tempted into litigation. Life is too short
for that. So now we've reached the point in the story where Junius is going to die and then Morgan
is now placed as the head of the family. Junius was as attached as ever to Pierpont. After a visit
from him, he wrote, Pierpont and family left today. House very lonely. I miss them dreadfully. This is how he died.
Every afternoon he would go out for a ride.
So horse-drawn carriage ride.
The horses were startled by an onrushing train.
Junius jumped up to see whether his coachman could master the team.
At that instant, the carriage ran against a heap of stones and flung him violently against a wall, causing a brain concussion.
For five days he lay unconscious. So we see a description of the family business here. And I think, I don't think this
is the route to go. I think it's pretty obvious. I don't think JP Morgan wanted to be a banker. I
don't think his son wanted to be a banker. I think they felt they did it under like a sense of duty.
But I do not consider JP Morgan to, yes, he's an historical figure, wealthy. Is he successful?
I mean, if you're miserable the whole time,
you don't like what you're doing, is that success?
I don't think it is, right?
The men in the Morgan family might have been far happier
had not each of the three consecutive generations
produced only one son to survive to adulthood.
In merchant banking families,
the whole weight of the dynasty
was at once placed on the male infants. Unlike publicly
traded companies, private merchant bank partnerships often relied upon the name, capital, and reputation
of a single family. Thus, Morgan expectations were lodged first by Junius in Pierpont and then
Pierpont in Jack. In both cases, business pressures would tremendously intensify the typical father-son tensions.
Unlike Pierpont, who had been a wild, headstrong boy requiring a firm hand,
Jack needed a father to buck up his faltering courage, which Pierpont didn't do.
Jack was gentle and sedentary, lacking fire.
Pierpont found Jack soft and rather passive, lacking the
sort of gumption that he had as a young man. The oral history that has come down through the Morgan
family contends that Jack wanted to be a doctor and became a banker only when his father made it
a matter of family honor. See, this is what I'm talking about. In 1892, at the age of 25, Jack
became a partner in Morgan's banks banks uh so more jp has
partners he's partners with the drexels at this time but this time in the story uh in 1895 he
consolidates power um so jack entered the morgan empire at a critical at a critical time tony
drexel had just died leaving the state to be said to be worth 25 and between 25 and 30 million dollars anthony drexel
jr another partner of jp decided to retire and devote himself to society pleasures i think that's
what jp would have loved to do thus enabling pierpont to strengthen his hold over the interlocking
partnerships in new york philadelphia paris and london uh in the in the in the 1895 reorganization, Drexel Morgan was re-cursing J.P. Morgan and Company.
This is a little bit about how J.P. works.
There are many stories of Pierpont's brusque impatience and his economy of self-expression.
He had a short attention span.
Few were privy to his thoughts, and he often had his own unstated agenda.
A journalist named Clarence Barron tells the story of a young financier,
this guy named Prince, who went to Pierpont for investment advice.
Prince confessed,
I shook Mr. Morgan's hand and thanked him warmly for his great interest he was taking in me
as a young man and said I should never forget his advice.
But I knew at this time that he was doing all everything he could to ruin me so he's again
he's got a great poker face he's not going to tell you his true thoughts uh he had long bewailed his
inability to get to delegate authority he said it is my nature and i cannot help it despite the
scope of his vision pierpont was extremely attentive to details and took pride in the
knowledge that he could perform any
job in the bank. This is actually a good idea, being able to perform every job in your company,
right? I could sit down at the clerk's desk, take up his work where he left off and go on with it.
I don't like being at any man's mercy. Another good advice. He never entirely renounced the
founder's itch to know the most minute details of the business. That's probably also good advice as
well. He examined the cash balance daily,
boasted he could pay off all his debts in two hours,
and had a dead eye for fake figures and scanning a ledger.
And he personally audited the books each New Year's Day.
So something that I want to move ahead real quick.
There's a, let me read the sentence to you.
It doesn't tell you why it's such an important sentence.
Pierpont Morgan's power flourished during the steep industrial recession that began in 1893.
So there are several sentences like this in the book. The years change, but the point always
remains the same. Morgan benefits from financial crisis. Oppressed by debt and overbuilding, more than a third of the
country's railways fell into receivership. Pierpont now tried another approach to forming
railway cartels. He would reorganize bankrupt roads and transfer control to himself.
So there's a blurring of the line. Don't think about bankers as somebody you go to for money.
They round up, they'll pull up investors.
They'll reorganize your company, but then they also sit on the board.
They have a lot of control.
Virtually every bankrupt.
This is insane.
Think about this question.
This question.
Think about the sentence.
Virtually every bankrupt road east of the Mississippi eventually passed through such reorganization.
It happened so frequently.
The reorganization was such reorganization. It happened so frequently, the reorganization was called morganization.
The company's combined revenues
of the ones that he reorganized
approached an amount equal to half
of the U.S. government's annual receipts.
This is a consolidation of power
that should be very hard to accomplish today.
It's hard to exaggerate the power that Pierpont accrued.
Railroads then
comprised 60% of all issues on the New York Stock Exchange. Utility and industrial stocks were rated
too speculative for insurance companies and saving institutions, putting railroads in a blue-chip
category by themselves. Also, by issuing free passes to politicians, meaning you can just
take a, you can travel all over the country for free, the railroads exercised a giant corrupting influence on state legislatures. As his bank
became a gigantic mill for bankrupt railroads, Pierpont routinely picked up $1 million fees.
To give you an idea of the kind of incestuous nature between business and government at this
time and the power that
Morgan had. There's another financial crisis. And they're thinking about, the government is
thinking about getting off of the gold standard to help alleviate that crisis. And JP does not
want that to happen. He's not telling people he doesn't want that to happen. But before he's
writing, he's writing to one of his associates. He says, we have a large interest dependent upon maintenance of sound currency.
OK, so it's in it's in JP's interest that this doesn't happen.
And but he's sitting very quiet in this meeting at the White House.
He's with Treasury Secretary Carlisle and President Cleveland.
So it says he's sitting there quietly. He's not saying anything.
Not until a clerk informed Carlisle that only nine million dollars in gold coin remained in the government vaults.
Did Pierpont pipe up saying that he knew of a 10 million draft about to be presented?
So essentially the government would be bankrupt. Right. So he says, if that 10 million draft is presented, you can't meet it.
Pierpont said it will be all over before three o'clock. What suggestion have you to make,
Mr. Morgan, replied the president. Pierpont laid out an audacious scheme. The Morgan and
Rothschild houses in New York and London would gather 3.5 million ounces of gold,
at least half from Europe, in exchange for about $65 million worth of 30-year gold bonds.
He also promised that gold obtained by the government wouldn't flow out again.
They were essentially having a run on the bank.
This was a showstopper that mystified the financial world,
a promise to rig temporarily the gold market.
Think about the amount of control.
He's saying this in front of the president,
and the president thinks it's a wonderful thing. There was some question as to the legality of the
proposed issue, and either Morgan or Carlyle dusted off an 1862 statue that granted the
Lincoln administration emergency powers to buy gold during the Civil War.
And right after this time, I thought this of jp gives you an idea into who he
was uh when wall street broker henry clue said of morgan he was a he was the driving power of a
locomotive he suggested something brutish and uncontrollable but also something of superhuman
strength and in this short exchange uh this is going to remind us that JP was not for free markets.
He also saw competition as a destructive, inefficient force, an instinctively favored large scale combination as the cure.
Once when the manager of Moet, the champagne and wine company, complained about industry problems,. blithely suggested he buy up the entire
Champagne country. I covered this section before in the two or three podcasts I did on Andrew
Carnegie and I think Henry Kelly Frick, but this is just a little bit about it from J.P.'s
perspective. This is when he buys out Carnegie. In forging U.S. steel, Pierpont had to deal with
two industrialists who represented very different aspects of American business,
Andrew Carnegie and John D. Rockefeller. Both were hard-bitten individualists,
scornful of bankers who preferred to finance their operation from retained earnings.
Pierpont considered both men too crude for his stuffily refined tastes. They saw him as pompous and
overbearing. So JP wants to know what Carnegie's price is. Carnegie ruminated and then penciled
in his selling price, $480 million on a scrap of paper. Somebody brings it to JP and this is his
reaction. When Schwab delivered the slip of paper to Morgan, the banker stared at it and promptly said, I accept this price.
Carnegie celebrated too quickly.
He later admitted to Morgan that he had sold out too cheaply by at least $100 million.
Morgan replied, very likely, Andrew.
So if you've ever seen a picture of J.P. Morgan, you'll notice that he's got probably one of the largest, most deformed
noses that I've ever seen on a person. And it comes from this skin condition. It's almost like
cauliflower ear, but on his nose. He was very, very sensitive about his giant nose. And he has
a conversation with somebody I just read the biography and covered a few weeks ago, Joseph Pulitzer. And we see a sensitivity.
So it says, after the newspapers of Joseph Pulitzer attacked his business dealings,
Pierpont complained to the newspaper man, meaning Pulitzer, not about the allegations,
but about the prominence of his nose in the paper's cartoons, which he thought were very unfair.
And there's a lot of, I don't know if
there's a lot of unintentional comedy in this book, so I wanted to share one section that made
me laugh. Everybody came to terms with the nose differently. When JP's partner, Dwight Morrow,
invited Pierpont to his home, his wife, Betty, having warned the children not to mention the nose asked jp do you like nose
in your tea mr morgan so i bust out laughing at that part there was another part where trinnell
is is trinnell is quoting uh one of jp's original biographers and i didn't i have to find out if jp
paid paid this guy because it's hilarious because uh one of the the scandals of jp's life and why some people wouldn't do business with
them is because they thought even though he would he would he would like preach to you about how
important religion was and and doing the right thing he was well known for all the affairs that
he had and all the different mistresses that he had all over the world and one biographer claimed
that and you know
you see jp and they're like women couldn't get enough of them i'm like oh yeah i don't know
about that and one day the biographer quotes the mitch mistress or said that uh you just can't
resist his uh you can't resist him because his lovemaking is that of a lion i just i don't think
they were trying to be funny but but I thought it was hilarious.
One of the things I
loved about the book is there's just
a ton of interesting characters.
I have to omit a bunch of them, but I just want to introduce you
to this one. His name is E.H. Harriman.
It says, Harriman was a very different type
from J.P. Like many
on Wall Street, he was the son of a poor clergyman
and an unabashed social
climber.
A crack shot, he had a taste for blood sport and played tough on the stock exchange as well.
Where Pierpont preferred backroom deals sealed with a handshake,
Harriman was a market operator, more a trader than a dealmaker.
Where Pierpont usually served as a proxy for bondholders,
Harriman preferred to buy common stock and exert direct control.
Finally, where Morgan was the establishment figure, Harriman was the embittered outsider who showed the damage that could be done by a bright man barred from Pierpont's club.
If bankers proved they could dominate companies through voting trusts and other devices, Harriman showed that the stock raider could dominate both the bankers and their company. So the main focus of what I want to talk to you
about today is JP. When JP dies, he dies in 1913, I think. The book continues all the way up until
the history of the House of Morgan in 1989. There's some interesting stories, but I just
found Jack, his son, if i'm going to spend hours
reading about somebody i'd rather read about somebody like e.h harriman than jack um and so
that's why i chose to focus just mainly on jp i'm more interested in in the climb than i am of
the the application and the management of a business when it's already a gigantic, multinational,
multibillion-dollar company.
In this part of the story, we're introduced to an adversary,
maybe the most famous adversary that JP ever has,
and that's Teddy Roosevelt.
And so it says at the time,
the view is that the public is being held hostage
by the stock manipulation of a few on Wall Street,
by a few Wall Street moguls, the most famous of that, of course, being JP. It says, for the most part, President McKinley was deaf to such outrage. Then on September 6th, 1901, he was shot by an
anarchist. We have graphic descriptions of Pierpont's reaction to this news. It goes from
having an ally to an adversary just by the pulling of one person
pulling a trigger, right? It says a New York Times reporter rushed in with the report telling JP,
what? Said Pierpont, seizing the man's arm. He stared into his eyes, overcome with amazement.
Then he slumped into his desk chair. So we see, remember, he's laconic. He hides his feelings.
This is him violating that.
He was so shocked by this.
He says, this is sad, sad.
This is very sad news, he told a reporter.
Other accounts describe him as red-faced
and almost reeling with shock.
McKinley's assassination would be a turning point
in Pierpont Morgan's life.
This is so important.
For it instilled in presidency,
42-year-old Theodore
Roosevelt, a man whose view of big business was far more ambivalent. So this is such an important
part in his life that there's entire books written about the rivalry between Teddy Roosevelt and J.P.
Morgan, and that will be coming in future Founders episodes, so stay tuned. It's more about J.P. Morgan's personality.
There's no question he possessed a wide streak of cynicism.
He once told an associate,
a man always has two reasons for the things he does,
a good one and the real one.
J.P.'s life is a series of reactions and taking advantage of financial crisis.
As I've said, this is J.P. at 70 years old.
He dies at 75, so we're near the end of his life life the 1907 panic was pierpont's last hurrah although semi
retired reporting to work periodically for only an hour or two he suddenly functioned as america's
central bank within two weeks time he saved several trust companies and a leading brokerage house he
also bailed out new york city and rescued the stock exchange and it's that thated out New York City and rescued the stock exchange.
And it's that last part of the sentence, rescuing the stock exchange, I thought was so interesting.
I'm going to read you a description of that now. On Thursday, October 24th, with stock trading virtually halted, New York Stock Exchange President Ransom Thomas crossed the street
and told Morgan that unless $25 million was raised immediately, at least 50 brokerage firms might
fail. Thomas wanted to shut the exchange. At what time do you usually close it? Morgan asked,
though the stock exchange was, I thought this was surprising, though the stock exchange was 20
paces from his office. JP didn't know it's ours. He thought stock trading was vulgar. Why, at three o'clock,
said Thomas. Pierpont wagged his finger. It must not close one minute before that hour today.
At two o'clock, Morgan summoned the bank presidents and warned that dozens of brokerage houses might
fail unless they muster $25 million within 10 or 12 minutes.
By 2.16, 16 minutes later, the money was pledged.
So now the author says,
this shows why contemporaries saw Morgan
as the incarnation of pure will.
And so this was the description of that day
that was recorded at that time.
It says, anyone who saw Mr. Morgan
going from clearing house back to his office that day will never forget the picture.
Remember, he's 70 years old.
With his coat unbuttoned and flying open, a piece of white paper clutch tightly in his right hand, he walked fast down the street.
His flat top black derby hat was set firmly down on his head.
Between his teeth, he held the paper cigar holder
which held one of his long cigars half smoked.
His eyes were fixed straight ahead.
He swung his arms as he walked and took no notice of anyone.
He did not seem to see the throngs in the street.
So intent was his mind on the thing that he was doing.
Everybody knew him and people
made way for him, except some who were equally intent on their own affairs, and these he brushed
aside. The thing that made his progress different from that of all of the other people on the street
was that he did not dodge or walk in or out or halt or slacken his pace. He simply barged along as if he'd been the
only man going down the street. He was the embodiment of power and purpose. And now we
reach the paragraph, which I think really for me is the main takeaway of the book. So I'm going to
read you the paragraph first and I'll tell you my interpretation of it. Morose and fatalistic in his last years, Pierpont felt misunderstood by the public and
angered by the uproar over his trusts. He shook his cane menacingly at reporters,
a murderous gleam in his eyes. He wouldn't admit to legitimate public curiosity about his affairs.
In 1911, he burned the bound letters that he had sent to
Junius for 33 years. So he had all this correspondence between him and his father over a
33-year period. They bound in books. He winds up burning them. I would love to read them.
And they talk about why this was such a devastating act. He burned the bound letters he had sent to
Junius for 33 years, destroying perhaps the most important chronicle of Anglo-American finance in the late 19th century. He craved a privacy impossible
for the world's most famous banker. Like a ghost, he brooded in his library beneath stained glass
windows and thick draperies that muffled the sounds of a changing world. And so what I took away from that is, what is the point of being successful
if this is the end of your life?
This isn't it.
He lost the thread.
Maybe he never had the thread his entire life,
but I don't consider being close,
you know, in your early 70s, close to death
and being this unhappy
with the way your life turned out to be successful.
And there's enough examples in these books that this happens over and over again. I think we
should be aware of it so we can avoid that fate. I want to give you an example of how ruthless he
could be. He was estranged from one of his daughters. They don't, they never use the word
lesbian, but that's clearly what they're inferring in Morgan's time. And so he says it's her friend, in quotes, who caused the estrangement.
And so he takes he seeks revenge on on his daughter's friend, which is essentially her lover.
Right. So it says, well, first, his daughter said something about him.
I thought it was interesting. Just in one sentence to acknowledge defeat was foreign to his temperament.
He was always loyal to his mistakes. OK, says pierpont was more was wounded by the
estrangement with his daughter um it broke her father's it broke her father's heart when she
elected to part from him pierpont could be grimly implacable when crossed and he blamed bessie
marbury for stealing away his daughter. He found an ingenious way to
torture her. Marbury coveted the French Legion of Honor and believed that she deserved it.
The person, the French ambassador, the person elected as French ambassador was this guy named
Robert Bacon, who used to work for Morgan. And he just happens to, at the time that Bessie is
trying to get this award, he's the
one that has control over it. So it says, bowing to Pierpont's wishes, he made sure she was denied
the honor. Knowing that the House of Morgan objected prevented Bessie Marbury from ever
receiving the government award. Marbury, notwithstanding letters of praise from former
presidents Roosevelt and Taft, couldn't overcome the French fears of offending Morgan's interests.
So just another example.
This is not a person that you wanted to cross.
So right before he dies, this is 1912.
They have these hearings called the Pujol hearings.
And they're coming.
They want they're essentially public hearings about the influence that bankers have on the economy.
And they bring in Morgan's essentially the one that they want to testify.
So it says the Pujol hearings were always portrayed as Pierpont's martyrdom, the public confrontation that had led to his death.
Silence was Wall Street's golden rule of conduct.
Its leading exemplar was Pierpont's pal, George F. Baker of the First National Bank.
His bank was as mysterious as Morgan's.
Known as the Sphinx of Wall Street, Baker was the director of more than 40 companies.
He gave his first newspaper interview in 1863 and not another one until 1923 when a young woman said she was promised a job if she gained access to the recluse of Baker.
Breaking his silence, he said,
Businessmen of America should reduce their talk two-thirds.
Everyone should reduce his talk.
There is rarely ever a reason for anybody to talk.
By then, Baker's fortune was estimated to be between $100 and $300 million.
It's in 1923.
As a private merchant, Pierpont felt no obligation
to inform the public and never hired a publicist.
Now a new generation of Morgan partners
took charge of a public relations offensive
while they're like, okay, we clearly,
we realize that we have to start influencing the media.
We have to start controlling this.
We can't just sit in silence anymore.
Media is becoming way too, as we discussed in the Pulitzer podcast, media is becoming way too influential for us to let them dictate the story.
So it says the bank hired its first publicist and he laid out a secret plan approved by JP that would govern Morgan public relations for a generation. To improve the bank's image,
Morgan's partners would meet with selected reporters,
stay in touch with publishers, monitor newspapers,
contribute articles, and privately protest critical articles to editors.
So I'll get to parts of JP's testimony.
But before that, I just want to tell you, this is the scope of his business the year before he dies.
The Pujol hearings are celebrated for Pierpont's triumphant retorts and spirited defense of his business honor.
In a moment, we shall hear the well-worn phrases.
But let us first note the awesome Morgan power that was revealed.
Some 78 major corporations, including many of the country's most powerful holding companies, Banked and Morgans.
Pierpont and his partners, in turn, held 72 directorships in 112 corporations,
spanning the worlds of finance, railroad, transportation, and public utilities.
And I just want to share one part of the testimony with you you because as Chernow says, this is JP in a nutshell.
So he's being cross-examined by an attorney named Untermyer.
So it says, Untermyer got Pierpont to state his rationale
for the one-man control of the railroads he sponsored.
Untermyer says,
but what I mean is that the banking house assumes no legal
responsibility for the value of the bonds, does it? Morgan, no, sir, but it assumes something else
that is still more important, and that is the moral responsibility which has to be defended
so long as you live. The interpretation of this is, this was pierpont in a nutshell he represented the bond
holders and expressed their wrath against irresponsible management and when the reason
i wanted to pull that out is because as i read that there's a lot of times they talk about this
and it crystallized this this idea i was like oh i put the book down. I was like, that's it. The bankers derived strength from weak companies.
Once you found yourself, you mismanaged your affairs, that you needed Morgan's help,
that you needed him to reorganize or help raise money, that's where he got his strength from.
There was no benefit.
There was no edge JP Morgan had on companies like Rockefeller's and Carnegie's because they were well run.
They didn't need your money.
And so one of the main takeaways of the book is the power that you have if you're able to maintain financial strength.
You don't have to listen to or be taken advantage of people like JP Morgan.
And so a few months after these hearings, which once they were done, he just he started traveling because he was towards the end, he was never happy. He was happiest when he was roaming the
earth. And very much so like Pulitzer did, you know, he'd have he'd have giant, giant boat,
giant yacht, and he would just go to different European cities, different places of port,
and that's where he was happy.
And this also leads, so now we've arrived at the death of JP.
Pierpont could find no respite from his troubles.
As always, his ailments were a mass of amorphous symptoms rather than a definable illness.
He had digestive upsets, depression, insomnia, and nervous attacks. The results of
months of strain, very apparent. Jack, so they're sending telegrams to his son saying, you know,
JP doesn't look good. And so Jack wants to be with his father. Jack now wished to join Pierpont, but theirs was no ordinary
father-son relationship.
A political succession,
no less momentous than a presidential
transition, was underway.
So his secretary,
J.P.'s secretary is writing Jack. He says,
your suggestion coming yourself has touched
and pleased him, but he is anxious
you should remember how much
depends upon your being
on the spot in New York, and how many interests are in your hands. pleased him but he's anxious you should remember remember how much depends upon your being in
being on the spot in new york and how many interests are in your hands he is too weak
to make decisions he he wishes to leave it to you it was the first time pierpont had ever explicitly
delegated top authority to his son so i would i want to point out one thing before I continue with his death. Junius was
heavily involved in JP's life, right? JP, which was weird, JP talks about how much he benefited
from that, but he didn't do the same with Jack until Jack was much older. Towards the end of
JP's life is when he starts taking a very profound interest and starts really building a relationship
with his son. But it was not as involved in the early life and would serve the most benefit as it was with Junius and JP,
which I found confusing.
You know, if you benefited from this, why wouldn't you do the same for your father?
A lot of people characterize JP Morgan as extremely self-absorbed.
So maybe Junius wasn't afflicted with that.
Okay, so it says,
the final siege came in a $500 a day suite at Rome's Grand Hotel.
He was groggy, but sleepless.
Even morphine couldn't soothe his tormented mind
or slow his racing pulse.
On the night of March 31st,
he grew delirious and mumbled about his boyhood, imagining himself back at school in Hartford or Switzerland.
He praised, a lot of fine boys were in my class.
Before he died, he said, I've got to go up the hill.
He died shortly after midnight.
The Morgan partners attributed the death to the hearings.
The charge may be overstated.
Pierpont was 75 when he died.
Almost 20 years before, worried doctors wouldn't approve a life insurance policy in his name.
He smoked dozens of cigars daily, stowed away huge breakfasts, drank heavily, and refused to exercise.
From boyhood, he had been chronically sick,
often spending several days in bed each month.
Hardly a period of his life was free of illness and depression.
That he lasted until 75, with his myriad ailments and resolutely bad habits,
is close to miraculous.
How much money had Pierpont amassed?
Apart from his art collection, his estate came to $68 million, the equivalent of $802 million in 1989 dollars. It was a testimony to Pierpont's
Olympian standing that the result of the figures occasioned some disbelief, even some pity, Andrew Carnegie was truly saddened by the
revelation of poor Pierpont's poverty. And to think he was not even a rich man, he sighed.
And that's where I'll leave this story. This book, like every other book that I cover,
there's so much more, so many more lessons, so many more interesting stories contained in the
book. If you want to read it, there's a link in the show notes. And if you buy the book using that link,
you'll be supporting the podcast at the same time. That's 139 books down, 1,000 to go.
And I'll talk to you again soon.