Founders - #212 Michael Jordan: The Life

Episode Date: October 23, 2021

What I learned from reading Michael Jordan: The Life by Roland Lazenby.----Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com----[5:07] His competence was exceeded only by his confidence.[5:58] He worked at the game, and if he wasn't good at something, he had the motivation to be the best at it.[6:33] It seemed that he discovered the secret quite early in his competitive life: the more pressure he heaped on himself, the greater his ability to rise to the occasion.[14:06] At each step along his path, others would express amazement at how hard he competed. At every level, he was driven as if he were pursuing something that others couldn't see.[16:10] Whenever I was working out and got tired and figured I ought to stop, I'd close my eyes and see that list in the locker room without my name on it, and that got me going again.[19:29] Jordan could sense immediately that he had something the others didn't.[59:53] The Jordan Rules succeeded against the Bulls so well that they became textbook for guarding athletic scorers. The scheme helped Detroit win two NBA championships, but it also helped in the long run, by forcing Jordan to find an answer. "I think that 'Jordan Rules' defense, as much as anything else, played a part in the making of Michael Jordan," Tex Winter said.[1:16:35] Jordan had been surprised to learn how lazy many of his Olympic teammates were about practice, how they were deceiving themselves about what the game required.[1:19:56] I have always liked practice and I hate to miss it. When you miss that one day, you feel like you missed a lot. You take extra work to make up for that one day. I've always been a practice player. I believe in it.[1:29:47] Jordan presented a singleness of purpose that was hard to dent.----Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast ----Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

It took the fewest of words to set him off, sometimes nothing more than the faintest trace of a smirk. He was also capable of making things up, conjuring up an affront out of thin air. That's what they would all realize afterward. He would seize on apparently meaningless cracks or gestures and plunge them deep into his heart, until they glowed radioactively, the nuclear fuel rods of his great fire. Only much later would the public come to understand just how incapable he was of letting go of even the tiniest details. Many observers mistakenly thought that these affronts were laughable things of Michael's own manufacture, little devices to spur his competitive juices, and that he would jokingly toss them

aside when he was done with them, after he had wrung another sweaty victory from the evening. But he could not let them go any more than he could shed his right arm. They were as organic to his being as his famous tongue. Many of the things that deeply offended Michael Jordan were hardly the stuff of stinging rebuke, except perhaps the very first one, which, as it later turned out, was the most important of all. Just go in the house with the women. Of the millions of sentences that James Jordan uttered to his youngest son,

this one was the one that glowed neon bright across the decades. His father's mean words had activated deep within some errant strain of DNA, a mutation of competitive nature so strong as to almost seem titanium. Years later, during the early days of his NBA career, he confessed that it was his father's early treatment of him and his dad's declaration of his worthlessness that became the driving force that motivated him. Each accomplishment that he achieved was his battle cry

for defeating his father's negative opinions of him. Michael paid him back again and again by achieving so much in a life that his father could never hope to grasp. That is what offspring of disapproving fathers often do. Without even realizing it, they lock in on an answer and deliver it over and over, confirming that they do not need to just go in the house. And they continue to confirm it even after the father has gone to dust, as if they are unconsciously yelling across time in an argument with the old man. That was an excerpt from the book that I'm going to talk to you about today, which is Michael Jordan, The Life, and it was written by Roland Lazenby.

Remember that part about his father for the end, because the end of the book brings that story full circle. So before I jump into the book, I want to tell you why I wanted to do this book. One, I would say I've looked up to Michael Jordan since I was a little kid. If I look back, he's probably the first hero I ever had. And so I had a deep personal interest in learning more about him. But also, I've come across recently so I had a deep personal interest in learning more about them. But also I've come across recently, I was thinking about, you come across these deals that people or individuals

are able to obtain for themselves in their life and career that almost seem impossible to believe. And so we've seen a few examples of these over the last couple of weeks. Coco Chanel, she went from orphan to the richest woman in the world by the time she died. Part of her doing that is signing a deal where she got 2%, 2.5%, I can't remember if it was 2% or 2.5% of gross sales, worldwide gross sales for all the Chanel perfumes,

which is one of the most successful commercial, most commercially successful products ever created. That gave her an income, if it was adjusted in today's dollars, she was getting paid this starting in the 1940s, it'd be the equivalent of if you made $300 million a year in today's dollars and the company had to pay for every single one of your living expenses. Another example of this that's hard to believe is that Steven Spielberg

gets 2% of all ticket sales at Universal Theme Parks. So without having to do anything else, that's estimated to bring him about $50 to $75 million a year. And then you have Jordan, which we'll talk about today, the Jordan brand. He gets 5% of gross sales for the Jordan brand. The most recent numbers I found was 3.6 billion a year in sales, which would mean he makes about 180 million. He made $180 million. And so I just want to bring that to your attention because it's just a reminder that, you know, life is unpredictable. Coco started out as an orphan. Steven Spielberg started out as a 17 year old kid trying to get an internship on Universal Lot. And as Jordan says in the book and in interviews, he just started out

as a poor country boy from Wilmington, North Carolina. And there's a sentence in the prologue that I think speaks to just how unbelievable life can be. And it's a quote from Jordan. And he says, sometimes I wonder what it will be like to look back on all of this, whether it will even seem real. And so I want to stay in the prologue. There's a bunch of just one-liners that I think will prompt a lot of thoughts. The note I left myself on this one is, this is a one-sentence summary of Michael Jordan. His competence was exceeded only by his confidence. And what's interesting is we'll see that the confidence he had later in his career was very real. The confidence he had when he was in high school, maybe even early days of college,

a lot of that was just him hyping himself up to convince himself. To some degree, you could say it's a false confidence to convince himself that he can compete with the very best. So he had this like fake external confidence that acted as fuel and covered up internal doubts. Another line for you in the note of myself is this is something I want to copy. I was actually on the phone with a friend of mine having a conversation about what I was learning in this book, because he's a huge Jordan fan as well. And when I talked about Jordan having this trait that I'm about to reach, he's like, this is something that I'm extremely interested in hearing about. This is something I'm extremely interested in copying. He says he worked at his

game. And if he wasn't good at something, he had the motivation to be be the best at it and the method he used for improvement was a complete and utter dedication to practice which is another main theme of the book that i'm going to talk about a lot about because i think there's just there's so many parallels between uh the the how jordan prepared for his basketball career um that we can use in our work in fact i started reading another book on him and he talks about that in the prologue of this other book i have where it's just like i it's the same approach i used for basketball i used to approach to building the jordan brand it's the same thing another trait that he had was the fact that he was very interested in seeing like what is the limits of my potential um and so it says mostly he tested himself he seemed that he discovered the secret quite early in his competitive life the more pressure he heaped

on himself the greater his ability to rise to the occasion and finally one more thing from the prologue. It says, actually, I'll read my note to you after I read this. Text winner who worked with Jordan longer than any other coach said he had never encountered a more complicated figure. He is a mystery man in an awful lot of ways. And I think he will always be, maybe even to himself. And so the note I left myself on this page is after reading 700 pages about him, I feel this way too. I've talked to you about this in the past that one of the great things about reading biographies is, you know, you're spending, in some cases, 15, I mean, I spent 30 hours reading this book. This is a gigantic book. I wish you could see how many notes I have. It's insane. But normally when you get to the end of that kind of experience, you feel you know the person or you have an idea of who they are. I don't feel I know who Jordan is. I know about his drive, his competitive spirit. I know about the traits that I want to emulate and use in my

own career. But Jordan, the person, is still very misunderstood, even to me, and an enigma. So not only did I read, so let me tell you how I prepared for this podcast too. Before I sat down to speak to you, I read close to 700 pages, took probably over 100 notes on the book. I also re-watched the 10-part series,

the documentary that's on Netflix, called The Last Dance, which covers mainly Jordan's last year, but it also gives an entire overview of his career and his early life. It's a 10-hour documentary. And then what I did is, because a lot of people talk about his induction into the Hall of Fame, his speech. I watched that speech twice, and then I found the transcript and I read and took notes on that as well. So I'm going to combine notes that I have on all three of those things, and hopefully by the end of this, you have a good understanding of Jordan's approach to not only his basketball game, but then his business that has, you know, made him, I think the estimate is

almost $2 billion so far by the time he signs with Nike in 1984. So let's go to his early life. Let's go to a famous story of his where he gets cut. It's really he's playing high school basketball. He wants to make the varsity team. He's 15 years old at the time and he doesn't make it. So I know myself as lazy and unmotivated about things he is not interested in, but obsessed with his one goal. So it says the 15 year old boy who pinned his hopes on trying out for the high school varsity basketball team in the fall of 1978 was a far cry from the supremely confident Michael Jordan the world would come to know. So that's that's an echo of what I was saying earlier, how I think the confidence he has in later life, no doubt that is extremely real. But I think he had a false sense of confidence that he actually used to use this fuel as a way to convince

himself that he can do this. So he says, and he hated. So they're talking about the fact his mom and dad would talk about. He had no interest in ever having like a job. He was completely obsessed with sports and being as good at baseball and basketball as he possibly could. But he wouldn't go out just to do things to make money like his other siblings would. So he says he had any hated working, making no effort to do anything to earn extra money. It was clear to his father that Michael would do anything to avoid would do anything to avoid anything that resembled effort.

That's the laziest boy I've ever seen. James Jordan would say time and again, if he had to get a job in a factory punching a clock, he'd starved to death. And that's a surprising sentence because he's known for his legendary work ethic. And it says and and now we see that it's not that he wasn't lazy. It's just that he wasn't interested. Yet that laziness magically disintegrated when it came to sports. And if it involved a ball in the air, a contest to be settled, the switch came on. In his adolescent mind, Michael figured maybe he could be a professional athlete. That was really about the only thing that interested him. And so that's another main theme of Jordan's life, singular. He has one goal.

I want to be a professional athlete. Once he gets to the NBA, he still only has, then he switches to another goal, but it's not multiple goals. He has one goal when he gets to the NBA. I want to win as many championships as possible. And the way he looked at it was, I can't be the best player I can be if I'm not focused on just one thing. There's actually a scene about this in The Last Dance. I took a screenshot and now I made it my home screen

on my phone. It says a guy that was totally focused on one thing and one thing only. And so now we get to the experience of where he does not make the team. And this, again, what they said in the beginning, he uses every single slight. Everything is motivation and he never forgets. He's got like the memory of an elephant. The realization of his defeat fell on him like a boulder that day. He walked home alone, avoiding anyone along the way. I went to my room and I closed the door and I cried. Jordan later recalled, for a while,

I couldn't stop crying. And so this is the first example of many examples of pain. As I'm reading this book, as I'm watching the documentary, it's amazing how often not only Jordan, but also his teammates talk about the pain, the pain they went through. You have physical pain of obviously the sport, but the emotional pain is really what I was trying to focus on. Of constantly trying to achieve a goal, coming up short, having to fall down, to dust yourself off, to pick yourself up. It really reminded me of what the founder of Four Seasons says. And ever since I read it, that's founder's number 184, if you haven't gone back and listened to that episode. But Izzy Sharp, the guy that founded Four Seasons, there's just a line. It's amazing. You know, you read hundreds, I guess, tens of thousands of pages and just how some random one sentence will stick in your mind and you'll never forget it.

And he talked about, you know, how difficult it was building up, you know, one of the most premier luxury brands in the world. And he says excellence is often just a capacity for taking pain. The ability to experience it, go through it, and keep going. So eventually Jordan makes the team. This is something that comes up over and over again. It's in the book. It's in the documentary. It's in his speech, his induction to the Hall of Fame. It's that time is the best filter and you should study the greats,

which is exactly what you and I are doing right now, right? And so it says, Young Michael had begun taking note of the pro games on TV. Later, thanks to the rise of ESPN, the televising of NBA games became omnipresent, and Jordan's own play would spawn a generation of young players attempting to imitate his game. That wasn't, it was extremely hard to see games on TV

at the time he's doing this, right? He explained that he had done the same, finding rare and special instructors through television. We're finding rare and special instructors through television. We're finding rare and special instructors through books, right? First, there was David Thompson. This is the guy, this is his hero who he looked up to. This is the guy that he asked to accompany him to his induction to Hall of Fame. First, there was David Thompson followed by Dr. J. And this is also maybe a surprising part where Jordan's got a gigantic ego, right? Of course he does.

But one part where he does not have an ego is constantly talking about, hey, I couldn't have done what I did without learning from the people that came before me. And he has later in the book, I'll give you towards the very end. He's talking about Kobe Bryant in 2008. And there's this interview in the book where he talks about that. Like he's very, contrite is not the right word. He's just, there's this interview in the book where he talks about that like he's very contrite is not the right word he's just there's no ego involved he's like of course you know stop saying that kobe's copying me we all copied somebody and everything i've seen with jordan everything i've read about him he's constantly talking about learning from and respecting the

people that came before him uh so this is just a sentence even at a very this he's still in high school and he's extremely driven. And it says that each step along the path, others would express amazement at how hard he competed. At every level, he was driven as if he was pursuing something that others couldn't see. And while still in high school, we're going to see that he makes a mistake. He eventually smartens up though. He understands that teams win, not individuals, and that you have to manage your ego. And so he's talking about, you know,

I didn't want, since the team didn't want me, I didn't want them to win. And so he says, I wanted them to lose to prove that I could help them. This is what I was thinking at that time. You made a mistake by not putting me on the team and you're going to see it because you're going to lose. That experience brought Jordan face to face with his own selfishness for the first time. It would be one of the dominant themes of his career, learning to channel the tremendous drive and ego of his competitive nature into a team game. And so one of the things that helped Jordan smarten up is that every single person from the high school coach, his college coaches, his professional coaches, his trainer. They talk about that Jordan surprisingly to maybe they're meaning surprisingly to people that don't know him.

Is the fact that one of his best attributes was the ability to listen. And we're going to see that right here. He goes up to this coach. He's still in high school. But what impressed me was that Michael said was what Michael said when Bobby introduced me to him. Mr. Gibbons, what do I need to do to be a better player? He's a junior in high school and this is happening. This reminded me of something that I heard Nick Saban, the coach of Alabama football team, say one time that was really interesting.

I think applies definitely to Jordan. And he was talking to his team. He says, average players want to be left alone. Good players want to be coached. Great players want the coach to tell you the truth every day on every play because they want to be perfect. This is Michael reflecting on the preparation and what he was doing and trying to get better because they're talking about the difference between sophomore year and junior year. They could not believe how much he progressed. Same thing from junior year to senior year.

And his college coaches said the same thing. And so what he's about to tell us here is really you have to find what gives you that extra motivation. So he says, whenever I was working out and got tired and figured I ought to stop, I'd close my eyes and see that list in the locker room without my name on it. And that usually got me going again. And this is one of his high school coaches remembering Jordan's approach to his teammates. This is something that's talked about over and over again, the fact that he was extremely hard. Some of his teammates would describe him as a bully. Really, this one sentence he's about to say here reminded me of what Steve Jobs told us,

that you should be a yardstick for quality. Some people are not used to an environment where excellence is expected, where excellence is expected. That's a fantastic thought. Nobody had ever had this kid's drive, even in high school. He took pride in his defense. Mike was, at this point in his life, he's known as Mike Jordan. Mike was furious if his teammates didn't play good defense in practice. And so dedication to practice is something that is going to be one of my main takeaways from this book that I'm going to think about constantly. This is still Jordan at 17. What he's about to say here reminds me of Arnold Schwarzenegger,

what he taught us, that if you see your, seeing your goal in your mind helps you see it in person. So it says at 17, he had a clear notion of what he wanted and he wasn't reluctant about expressing it publicly. My goal is to be a pro athlete. And so we see he's deadly serious about that goal. This is a description of high school Jordan as he is getting recruited to play college ball. The coach would later recall that Jordan kept sneaking back into succeeding groups for more work. Okay. So we're still right before Jordan goes to college. This is what I'm about to describe to you. I'm going to tell you the story real quick. Jordan later refers to this story that I'm about to tell you is he says, it was the turning point of my life. That is a crazy sentence when you think about his life, right? So what's about to

happen is he's going to test himself against better competition. And this helps him realize, wait a minute, I'm good at this. I'm really good at this. And so he's going to go to this thing called the five star camp. Remember, he's just like a he describes himself as a poor, poor country boy from Wilmington, North Carolina. At this point, he's maybe good at a small, small high school in North Carolina. He doesn't know how he's never been tested against the greatest competition. Okay, so that's about to happen here. So it says the result was that the unknown player from Wilmington,

still something of a mystery to the Carolina coaches, was headed to Five Stars Pittsburgh 2 camp to see how he stacked up against other players from across the country. And these are players, it says, who had actually made their varsity teams as freshmen and sophomores, which Jordan obviously didn't, And check out this sentence. The conventional wisdom was that the best young players had already been identified. Conventional wisdom is we already know who the great players are. Jordan's not on that list. And so this is what Jordan says about this time.

I was so nervous my hands were sweating he recalled i saw all these all americans and i was just the lowest thing on the totem pole here i was a country boy from wilmington and right away all the spectators the coaches like who is mike jordan who is this guy they call him a one something i never heard of before they call him a one possession player which means that all you have to do is see them once. And this is the effect on Jordan's own confidence. Jordan could sense immediately that he had something the others didn't. How great of a sentence is that?

He sensed immediately that he had something the others didn't. The more I played, the more confident I became, he remembered. I thought to myself, maybe I can play with these guys. So now he's on the radar. He starts getting recruited. He's going to visit the University of North Carolina at Chapel Hill. He's going to meet Patrick Ewing, who winds up spending his career with the Knicks. And it says he didn't realize it.

Oh, this is something I need to point out to you, too, because this is, again, no one's life is all good, right? There's a lot of downside to being as much pressure and as famous as he winds up becoming. You know, he talks about multiple times he felt like he was a prisoner in his own hotel room. He didn't realize it at the time of his visits in the fall of 1980, but he was selecting the place where he would spend the last days of his true freedom before success took possession of his life. That's another great sentence. Ewing met Jordan for the first time that weekend. Years later, Ewing smiled at the memory. He was talking a lot of junk. He was talking about how he was going to dunk on me. He talked smack from that moment on. He always had that swagger.

You heard him before you saw him. And this is the reason I'm pointing this out to you, because he's hyping himself up here, right? Remember, the confidence is false. It's like he's using his fuel. Eventually it'll be real. Belief comes before ability. You hear him before you saw him. At least part of that was his youthful fear. Jordan would admit. And so he's saying that false confidence, false confidence comes out of fear. Have you ever heard the song Last Call by Kanye West? It is really a song about entrepreneurship. It's like two minutes of music. And then he like talks for, I think like 10 minutes, something like that. And he gives the story of how he broke into the music industry.

That song popped in my mind when I'm reading this part about where Jordan is in his life, right? 18 year old kid, raw talent, has a goal. I want to be a professional athlete. It's not at all clear that he can achieve that yet, right? And up until that point of his life, he had other people telling him, no, you're not good enough, right? That's why he wasn't selected to be on the varsity team. So there's just a few lines from the last call I want to pull out here because I thought this was very interesting. There is a direct parallel between i think the confidence the egotistical egotistical confidence between that kanye west definitely has and then michael jordan definitely has right and now both of them it's very real confidence but at the time it probably wasn't

and so in this line kanye is talking about you know everybody's they think i'm just a producer but i want to be a rapper as well. I can be an artist. I can make my own music. And so he's going around to all these different record labels. This is before Jay-Z signs him. And everybody's telling him, no, Kanye, you're not good enough, which is exactly what, no, Jordan, you're not good enough for the varsity team. So he says, some say he arrogant.

Can you all blame him? It was straight embarrassing how you all played him. Last year shopping my demo, I was trying to shine. So he's telling the story. I just told you that. I'm going around. You're playing me. You're telling me I'm not good enough.

I was embarrassed. I was hurt. Think of Jordan crying in his room going home and crying after not making it, right? It was straight embarrassing how y'all played him. Last year shopping my demo, I was trying to shine. Every motherfucker told me that I couldn't rhyme. So let's stop right there, right? At this point in Kanye's life, no, you can't rhyme, you're not good, right? He sold 20, 60 million records, something, no, not 60 million, I think over 20

million records and over 100 million digital downloads, right? One of the most commercially successful, you just said I couldn't rhyme, I wound up being one of the most commercially successful musicians in history. Same thing with when Sam Walton's working at JCPenney. The story I tell you over and over again that I've never forgot. I learned probably three or four years ago when I read the book. This manager, JCPenney, says, Sam, you're not cut out for retail. Goes on to become the most successful retailer of all time, right?

What is Jordan's varsity coach or potential coach telling him? You're not good enough to be on my team. So Sam Walton, Kanye, Michael Jordan all went through the same thing. How they reacted made all the difference. And it was very similar. Now I could let these dream killers kill my self-esteem. Walton's not going to do that. West is not going to do that.

Jordan's not going to do that. Or I could, and this is the main point of why I'm bringing this to your attention. Or I could use my arrogance as the steam to power my dreams. I use it as my gas so they say that I'm gassed, but without it I'd be last so I ought to laugh. spending all these hours studying Michael Jordan, I feel at the very beginning he used his arrogance, maybe his false arrogance, as the steam to power his dreams. And once his belief in himself matched with, excuse me, once his skill level matched his confidence, there was no turning back

and there was just going to be no denying or no stopping Michael Jordan. This is a little bit about the progress he's making playing college ball. And this is going to be maybe bizarre to you. But again, I think of everything, everything new I read, I think in terms of all the old stuff I've read up until this point. Right. So what Michael Jordan is about to say here is going to be very similar to what we learned from Edwin Land. Right. The founder of Polaroid. And so this is Jordan.

He says, I started to do things other people couldn't do. And that intrigued me more because of the excitement I got from the fans, from the people, and still having the ability to do things that other people can't do but want to do. And they can only see that through you. That drives me. I'm able to do something that no one else can do. So I read that paragraph and what popped in my mind is Edwin Land,

one of my favorite quotes from him. My motto is very personal, Land said, and may not fit with anyone else. Don't do anything that someone else can do. And so now we have another coach talking about what jordan learned from he winds up losing they thought they were going to win the championship in high school and they went up losing their last game and so the coach is talking about that describing why these events are important in jordan's life and understanding him right you've got to understand what fuels that guy what makes him great he took the pain of that lost of that loss for most people

the pain of loss is temporary he took that loss and held on to it it's part of what made him this is so jordan again one-on-one very unique but what he went through what he experiences the way he reacts thing to things is not there's there's a couple examples that pop to my mind there's a there's a talk on YouTube where the Lakers invited The Rock, Dwayne Johnson, to give him a talk. And the name of the talk or the theme of the talk is Remember the Hard Times. And he talks about what keeps him, they're like, why the hell are you making so many movies? Like you're already wealthy. Like why are you working so hard when you've already, you know, you built an empire, you're wealthy beyond belief. And so he thinks

about the time where he got cut uh not only from uh he winds up losing his spot there's a whole i'm not gonna go like i'll summer i'll give you like pre-summer here but it's like probably like a 15 minute talk something like that but he talks about losing a spot in college not making the nfl then getting cut from the canadian football league and having seven bucks in his pocket that's what he named his company for and he just says like i always like i start day, remember, my back is always against the wall. And so the fact that I never forget the hard times makes me not take my foot off the pedal. This is something we saw back on Founders number 116, the founder of Seagram's,

Sam Bronfman. He might have been a billionaire in his day. This is the guy that started Seagram's, this gigantic alcohol company. And in that biography I read of him, his daughter is telling the story. 30 years after this happened, Sam Bronfman sitting in a mansion with his family, shuddering, literally shuddering at the thought of having to go to his family who's so poor, of having to go to school with holes in his clothes. That thought didn't leave him 30 years later. And the reason I bring this up and I try to tie all this together, because it's motivating. It's motivating for me. It's motivating for

other people. I'm sure it's motivating for you. The best description of this that I've ever found came from the first autobiography James Dyson wrote, Or excuse me wrote. Against the odds. And he talks about that. He says throughout my story. I will try to return to Brunel. That's Isambard King to Brunel. His hero. And to other designers and engineers. To show how identifying with them.

And seeing parallels with every stage of my own life. Enabled me to see my career as a whole. And to know that it would turn out the way it has. And so the point there is Dyson went through this. Jordan, like you're going to have to go through periods of pain. Jordan went through it, The Rock, Samuel Bronfman. And in Jordan's case, he's telling us, use that pain. And The Rock said the same thing. Sam's saying the same thing. Use that pain as fuel. So now Jordan arrives to college, 18-year-old kid, and we see something that he does for the next 20 years of his career,

the total immersion into the fundamentals. And later when he gets to view how other NBA players approach their craft, he's shocked about how lazy they are, understanding that they're not practicing as much as he is. They're not working on the fundamentals. And I think it also gives him a boost of confidence. It's like they have no idea. I think later on he says something like they have no idea of like the work the game requires.

I have a quote on that. So we'll get to that in the future. Michael Jordan arrived on the North Carolina campus in the fall of 1981 to find that he was about to play for a very different kind of coach. This is Dean Smith, legendary college basketball coach. Michael refers to him uh multiple times and in this other book i have on him uh as his second father and so says the next stage of jordan's journey brought a total immersion into the discipline of the sport when you come out of high school you have natural raw ability jordan once explained no one coaches it when i went to

north carolina it was a different phase of my life. Knowledge of basketball. He's downloading knowledge of basketball on rebounds, defense, free throw shooting, and different techniques. And so just a random sentence I want to pull out here for you because I thought this relates to something I've heard Michael say in other interviews. So one of the most heavily recruited college basketball prospects is like a year or two ahead of Jordan was this guy named Ralph Sampson. And he made the cover of Sports Illustrated a bunch of times.

As unknown as Jordan was, Ralph Sampson was known, if that makes any sense. So listen to what he says here. It's fantastic. Ralph Sampson reflected on Michael Jordan, this force that had upset all of his best laid plans and monumental expectations. This next sentence is the most important part. No one had seen him coming. And so in this interview, Jordan said something that I have saved on my phone forever.

And he talks about, you know, everybody after he retires, even when he was towards the end of his career, he's like, oh, this guy's the next. They would name all these other basketball players. Some of them even had names as Baby Jordan. Younger guys, they're saying, this is the next Jordan, this is the next Jordan, and this is what Jordan said about this,

which I think ties into what Ralph Sampson just told us, and no one had seen him coming. This is what Michael Jordan says. Don't be in a rush to try to find the next Michael Jordan. First of all, you didn't find me. I just happened to come along. And this is the most important part. You won't have to find that next person.

It's going to happen. Okay, so let's go to his greatest skill. Remember, freshman. I think we're still, I'm pretty sure he's still a freshman here. Yeah, I'm pretty sure. Okay, yep, he is. Okay, so this is on the ability to listen to take in helpful information and apply it uh easily the great and he doesn't have a monopoly on this skill

that's something you and i can do right easily the greatest reason jordan was successful in those first months at chapel hill was his ability to listen to his coaches his capacity to be coached was his single most impressive attribute beyond even the 18 year old spectacular physical gifts. Dean Smith asserted, I had never seen a player listen so closely to what the coaches said and then go and do it. And I love this anecdote. It's in the book, but it's also in The Last Dance. Even so, Jordan's approach was not perfect. He's 18, of course. It's impossible that it'd be perfect, right? Jordan's occasionally casual effort had raised a red flag.

When Roy Williams challenged him on it, Jordan replied that he was working as hard as the others, which prompted Williams to reply that if he wanted to accomplish great things, he had to work that much harder than the others. Previous in this conversation was Jordan telling Williams that he wanted to be the best, right that he wanted to be the best right he wanted to be the best player so it says williams this is the result williams was struck afterward by the fact that it only took one conversation with jordan no one would ever outwork him again my greatest skill was being teachable jordan later observed i was like a sponge and that's also made me think it's like why I'm constantly pushing, you know,

encouraging other people to read as many biographies as you can spend as much time as you have doing this because it's, it's a form of listening, right? You're having a one-sided conversation. There's a tweet I saw one time I saved on my phone and it says, I learned more from speaking with other others than reading is complete nonsense.

The smartest people in the history of the world have distilled their life's work into a few hundred pages. No, a 30-minute conversation with your buddy won't teach you more. And I think the whole point is there, the main point is the smartest people in the history of the world have distilled their life's work into a few hundred pages. When you pick up that book, you're having a one-sided conversation and you can't talk back you are forced to listen jordan just got done telling us that his greatest skill was listening the ability to be teachable and to and to act as a sponge and absorb it all so now let's go to his second year in college the first year they win the championship he wins it he it's it's called the shot i've actually watched i actually watched it on YouTube several times.

It says that that's another turning point in his life where he goes from Mike Jordan to Michael Jordan because he hits the game winning shot for the championship. But he's got an older teammate, James Worthy,

who himself goes on to a great career in the NBA. But the section is now we're starting to see that, remember, the confidence outstripped the ability to begin with. Now we're seeing they're kind of, they're slowly, that gap is narrowing.

And so another reminder, I believe in me. There had been those, like James Worthy, who thought his confidence as a freshman had been too much. But this second year, they all began to grasp that Jordan's belief in himself reflected a level of intensity no one had contemplated before. He's also differentiating himself, Jordan that is, from other people. You know, people are in college, they're drinking, they're doing drugs. Same thing happens when he gets into the NBA at the very beginning. But now you have all these students that lived on the same floor as Jordan when he's 19. So this is observations from fellow students about Michael at 19.

And you can really summarize this sentence, or excuse me, this section. Focused, serious, committed. He was surprised to see little evidence of a party animal. Jordan was a serious guy. Then he had a teammate, he said, and they're comparing and contrasting Jordan's teammate. Buzz was definitely not as dedicated to basketball as Michael was. Buzz is getting distracted by partying, by girls, by everything else that you would expect from a college athlete, right? The impression I got was that he was so committed, he wouldn't allow

himself to be sidetracked. Even at that age, he knew he wanted to be the best and he knew the pitfall and he wasn't going to fall into it. He seemed very sure of himself, sure of what he wanted to do, and nothing was going to stop him. And this is what Jordan said. I have a dream to play in the NBA. And so one of these guys was like one of the people that lived on his floor. His goal after college was to go be in movies and work in Hollywood. And so, you know, this is the early eighties. And so it was really hard for, for as an athlete to, to watch tape on yourself.

So it talks about he would have like a, I guess a VCR and a camcorder at the time. And so he'd go to the, this guy, I forgot his name would, would film all of Jordan's games and maybe his practices, definitely his games. I don't know about the practices but what he said he's like jordan would come and sit in my room and watch himself for hours and he said what he was struck most by is not only how much time he dedicated to to re-watching like what he was doing but how silent jordan was he wouldn't say a damn word the whole time and And so again, I think that really is just another example of what Jordan had just said,

what Dean Smith had just said, what all his coaches said, his ability to listen. The game is speaking to him and he's sitting there and shutting up and taking in that information and using that information to improve in the future. The end of the year, they wind up coming up short.

They don't win the championship again. And so we see two traits that wind up staying with him for the rest of his career still to this day if you hear him talk and so it says one number one he hates losing and number two that he demands excellence from his teammates regardless jordan jordan plunged into a deep funk at the abrupt at the abrupt end of the season i felt a bitter taste in my mouth he he said. I was so upset with certain teammates. Excuse me. He was so upset with certain teammates, he felt lack the necessary competitive drive. Such questioning of teammates came to be a common theme in his life. It was very hard for me. It was hard to deal with a guy who wasn't as competitive, he later said. So he's going to play for the Olympics. This is his first Olympic experience around this time.

This is before they had professional basketball players, I think, because these are all college guys. And they go down to Venezuela to play in the Pan Am Games. And something's going to take place here that reminded me of a trait that Arnold Schwarzenegger had as well. I think it starts like drive and commitment to excellence. The two people that pop to my mind most when I'm reading the book and how like they compare to Jordan is really Steve Jobs and Art of Sports. And we'll see like the Arnold says, like my drive was not normal.

Right. People thought I was strange. Like, why are you so driven? Like, stop. Do less. Is what everybody around him is telling him. We just heard one of the coaches say Jordan would sneak in. He was so obsessed with working, he would sneak in and do more work, right? It was very rare. So they go to Venezuela. The accommodations for the amateur athletes are, like, really crappy. And the new life myself is my room doesn't have windows or doors. Doesn't matter.

Arnold didn't care that his weight room didn't have heat in the winter. He knew, hey, to get to my goal of breaking into Hollywood, he was following Reg Park's blueprint. He's like, I got to win Mr. Olympia. How do I win Mr. Olympia? I have to work out all the time. So he had not only to go to the gym, but when he came home, he'd continue lifting weights, realized the more reps I do, the closer I get to my goal, right? But he's living in Austria at the time. In the winter, the weight that he had like a very they were they don't have a lot of money uh like a very like primitive weight room it would literally be below freezing arnold didn't

care and we see the same thing with michael right here i don't care i have a goal get out of my way i'm doing this team usa made his way to venezuela for the games and discovered their dormitory was little more than a concrete shell. The village wasn't completed. The windows weren't on. The doors weren't on. Jordan took one look at the concrete, then pitched his bag on the floor and said, let's get to work. Hartman was struck by his all business, by the all business approach. No whining, no complaining about the accommodations. We're here to get our medal, Jordan told his teammates. Let's go about our business. So he's being coached by the legendary Bobby Knight at this point in the story. Legendary, infamous, whatever you want to describe him as.

But I thought this was interesting because what Bobby Knight's approach to, I didn't know this before I read this one paragraph, is very similar to what we learned from Bill Walsh in his book, The Score Takes Care of Itself, right? You do every little thing correctly. You don't have to worry about the score. And so it says, Knight let his Olympic charges know from the very first day

that he was focused on perfection. I have told them I have no interest in who we're playing or what the score is. I'm interested in this team being the best team it can possibly be, and I'll push you in any way I can get to that end. So that line, I'll push you in any way I can get to that end. So that line, I'll push you in any way I can get to the end. That sounds like that could have easily come out of Jordan's mouth. Okay. So let's get to his business. And we'll see the, you know, the business that is now paying him 180 million a year and who knows where that's going to go in

the future. Right. It starts out, it's very unknown. The prehistory of the Jordan brand is fascinating to me. And so I'm going to go into that. I'm going to spend a lot of time in this section, actually. So there's this guy named Sonny Vaccaro. He says, in basketball in 1978, you could buy your way into a hell of a lot of good graces. And Sonny Vaccaro would transform Nike into living proof of that axiom.

He was a guy from the streets. Basketball wasn't there to let him into its inner circle. So he operated outside the circle and became incredibly successful for himself and the company. And he plays a very important role into Nike. He's the one that's going to tell Nike, no, no, stop spreading your money. What's our budget?

Our budget's 2.5 million? Give it all to this dude. And so I'll get to that in a minute. By 1977, Vaccaro paid a call to Nike's offices in Oregon to pitch the idea for a new shoe. Nike wasn't interested, but Rob Strasser, one of the company's top executives at the time, was fascinated by Vaccaro's relationships with all those coaches. So these are all these college coaches that he's been developing relationships with. Nike's going to, Nike's going to give him this budget.

And he's like, hey, go out and pay all these coaches, right? With the end goals, obviously have them wear our stuff. Other, so it says, they were fascinated by his relationship with all those coaches. Other Nike bosses wanted to have the FBI run a background check on Vaccaro, but Rob would have none of it.

He hired Vaccaro at $500 a month and put $30,000 into his bank account and told him to go sign coaches to Nike endorsement contracts. You have to remember, Vaccaro said, at the time, Nike was just a $25 million company. The main idea was simple enough. Get coaches to outfit their amateur players in Nike shoes, sending a strong message to fans and consumers. And so this is where Ficarra is going to tell him just double down on one person. And this is where Jordan's agent, I don't know if he was the one that came up, I think he was the one that came up with the idea because before he had a lot of his, like his clientele was like tennis players, individual players.

So they had an idea. It's like, why don't we market basketball players and individual? Yes, it's a team sport sport but focus on the individual so it says nike executives had a 2.5 million dollar budget for pro basketball shoe endorsements and we're thinking about spreading it among many young players don't do that vaccaro told said uh give it all to the kid give it all to jordan to make our to make our to make one player work nike would have to tie together many things including shoes and clothing into a unique product line complete with advertising and branding. Rob approached Rob Strasser the guy from Nike approached David Falk which is Jordan's agent and told him that Nike was thinking of signing Jordan.

They agreed that Jordan should be marketed as they might market a tennis player as an individual more than as a basketball player. And that's just one of many key decisions. But this idea OK let's let's let's market this guy's an individual that just happens to be playing a team sport this was fascinating to me this is Jordan's first reaction to Nike he was an Adidas fan at the time Converse was the official shoe of the NBA so Converse was in the play goes to Adidas they wind up turning him down he did not want to go with Nike remember Nike's a tiny company at this point the first time in my life I'd ever met Michael we sat down and talked about him going to nike he didn't even

know about nike i told him michael you don't know me but we're going to build a shoe for you no one has this shoe jordan thought vaccaro so this is a conversation between him and sunny vaccaro jordan thought vaccaro seemed shady michael was a pain in my ass vaccaro recalled first of all he didn't compute the money second of of all, he was still a kid. And he kept asking for a car. And Vaccaro was like, do you understand the money we're going to give you? You can buy whatever. Why are you asking for a car?

You can buy whatever car you want. A shoe contract meant nothing back in the 80s. So he was totally indifferent. He didn't want to come with us. He wanted to go to Adidas. So eventually there's a meeting set up between Jordan and his family, his mom and dad, and Nike. And Jordan calls his mom the night before. And so the note of myself on this page is his mom was key. There would be no Jordan brand, at least not with Nike, that is, without

his mother. And so it says the night before Jordan and his parents were to fly to Oregon to hear Nike's officials present their vision, Jordan phoned his parents and told them he wasn't going. He was tired of all his recent travels, and the last thing he wanted was a cross-country trip for a shoe he didn't even like. Just pause there. Imagine this alternative history, right, where there's no Jordan and Nike collaboration. This is crazy.

How valuable was his mom, right, where there's no Jordan and Nike collaboration. This is crazy. How valuable was his mom, right? Literally, the decision she's about to make is worth billions. Dolores Jordan insisted that her son be at the airport in the morning. She would have it no other way. And at this point in his life, he would still listen to her. Eventually, he's going to get so big. They still have a good relationship, but they wind up being alienated. I think this is right after his father's murder before, you know, Jordan becomes uncontrollable.

But at this point in his life, you know, he's still very much listening. He says later on everything started with her. So it talks about they're in a meeting, fast-forwarding. Vaccaro couldn't take his eyes off Dolores Jordan. He watched her expression as—this is really smart how Nike pitched this, by the way. He watched her expression as it was explained that her son would receive royalties on each shoe sold for carl told that told the jordans that nike was all in for its commitment we are all in i was betting my job nike was betting their future it was unbelievable that was our whole budget for michael's mother it

was like a family. If we're willing to bet on it, it's like we were saying we wanted you this much. Michael, we're going to go broke if you bust out. That was the whole point of it. And this is what I mean. It's not like I'm not, you're not paying me a wage. We're partners, right? Very smart.

It was Dolores' reaction he recalled. Someone was making them a partner instead of paying them a wage. So now he's in the NBA. And this part really just hypes me up. Because it really does inspire me to keep pushing and to try to... You can always do more. And we're seeing from a very young age, he's coming to a really crappy team. There's actually...

Okay, let me read this part first and i'm gonna i gotta i want to tell you this note i took on the very end of the jordan documentary so it says he came to practice remember practice practice this is not alan irison here this is michael jordan he came to practice every day like it was game seven of the nba finals that's what set the tone for our team so they say within like the first i think by game three, they realized this kid is the best player we have on the team. There's no doubt I'm playing at a new tougher level, he said. I've got a lot to learn. You knew you had somebody special because Michael was always there at practice 45 minutes early. He wanted to work on a shooting. And after practice, he'd make you help him. He'd be working. He'd keep working on a shooting. He didn't care how long he was out there.

Michael loved to play the game. So what I left, the note I left on myself on this page is Stephen King quote number nine. If you love it, you do it until your fingers bleed. So usually in the show notes, you can see, I usually leave a link for my highlights. And usually it's like my top ten highlights uh from the books that i read it's also it's on my personal email list if you happen to be interested i'm just if for any book i read for the podcast i'll just send you an email if you want it uh it's obviously free you don't have to do anything but um it's just like that what i'm trying to do is design within constraints

before i'd have like 30 40 highlights on there and. And I'm like, no, I force myself. And it takes quite a while. It's easy to whittle down like, let's say you have 50 highlights. It's easy to get it to like 20, maybe 15. It's really hard. It takes a while to like, which one am I going to kick off there? But I like the exercise. And it's a way for me to like go and review things really quickly.

I can just pull up, what are the 10 most important things I learned from the Stephen King book, for example. And so what I, the note I left myself here important things I learned from the Stephen King book, for example. And so what I, the note of myself here was where I was talking about Stephen King quote number nine. So it says, this is what Stephen King said. Talent renders the whole idea of rehearsal meaningless. When you find something which you're talented,

you do it, whatever it is until your fingers bleed or your eyes are ready to fall out of your head. The sort of strenuous reading and writing program I advocate in, this is a program I'm on, four to six hours a day every day will not seem strenuous. I'm doing the reading part, not the writing part, obviously. Four to six hours every day will not seem strenuous if you really enjoy doing these things and have an aptitude for them. So that's exactly what we're seeing for Michael Jordan as a rookie. I'm showing up to practice 45 minutes early. When I'm in

practice, I'm practicing like it's game seven in the NBA finals. And then when it's over, I'm pulling in coaches and teammates and saying, teach me more, teach me more, teach me more. And so the notes, I also took extensive notes on the Jordan documentary. And so he's talking about, this is, he says this in the last episode, and I really think of, especially the last sentence here. So he's comparing and contrasting, he wins his last title in 98, wins his first one in 91.

So now we're in like 1984, so he's got seven years of struggle before he gets there, right? So this is Jordan talking. In 91, I was young, full of energy, and hungry. In 1998, when you won six out of eight championships, six championships out of eight years, and yet just as dominant as you were in 91, that's where the craftsmanship came in. I think 98 was much better than any of the other years because of how I was able to use my mind as well as my body. So I just, I'm a sucker for him using that word craftsmanship, right? I love that idea. It was maddening for me to leave at my peak. But this is why this one sentence is really why I wanted to put this in to where we're

at in the book, because it's, we're in the shitty, what he's going to call a shitty team, right? We're in that part, right? But it's just really motivating because it talks about the power of one individual the power of a formidable individual we went from a shitty team to one of the all-time best dynasties all you needed was one little match to start that whole fire and i love that sentence that he said one little match to start the whole fire and I love that sentence that he said, one little match to start the whole fire, and I love that they put it at the end of the documentary too. He right now, this guy that's showing up 45 minutes before practice, playing like it's game seven, listening and doing extra work,

he is that little match, that one person that's going to start a gigantic fire, and that fire is going to be one of the all-time great dynasties. And so he comes right out the gate. He's going to win Rookie of the Year, but i'm going to go to the business part this is the best advertising you could possibly ask for at the time the nba had this rule where you could only wear it says uh the league's guidelines called for players to wear white shoes so the first jordan one was the famous red and black model that people are still wearing and using today and so they wind up um they wind up banning that shoe.

And so it says, uh, the Jordan, uh, NBA said Jordan would have to pay $5,000 each time he wore the new shoe. Uh, Nike, Nike immediately phoned Sonny Vaccaro. Uh, so this is what Sonny said, both Rob and Peter, these executives at Nike said, fuck them. That's exactly what they said. I said, what do you mean? We're going to do without him wearing the shoe on the court? And Strasser quickly decided that no, Nike was going to have Jordan wear the shoes anyway, and that the company would pay his fines each night. The NBA could not have handed a better marketing platform to Nike. When you tell the public that something is banned, what does the public always do? Tell them they're not allowed to do something and they do it. Nike would ring up an astounding $150 million in Air Jordan sales over the first three years,

which in turn brought Jordan the first wave of profound personal wealth. So they had thought, now here's the weird thing, and I can't get confirmation here. So the thing I'm about to tell you, I got confirmation. So Nike thought that they would sell $3 million worth of Jordan shoes within the first four years. This, the author just said that they sold 150 in the first three years. I, everywhere else I've read besides this book said that they sold 126 million the first year. So I don't know if they did 126 million the first year. So I don't know if they did 126 million the first year or 150 million the first three years. I mean, that is quite a big

difference. What they're telling you is it's way higher than what Nike forecasted. And part of that is due to the fact that, you know, you have this gigantic media attention now saying, hey, these shoes are so like they're banned and now you have a lot more people that know about it. And it obviously helps that this guy came out, like, right away. Like, okay, he's one of the best players. I'm going to fast forward. He scores, he winds up scoring 63 points in a playoff game, which was a single game record at the time. This is in 1986.

So he's been in the league for a few years. But the reason I bring this up to your attention is because after the game there's a famous quote that Larry Bird, he's playing against the Celtics, Larry Bird, and he says that's God disguised as Michael Jordan, Bird said afterward. And Jordan again, a main theme if you listen to him talk and you read about him

is he really respected those that came before him. He wants to learn from them. He wants to compete from them. He wants to compete with them, right? He wants to be better than them. This is very similar to Steve Jobs. Steve Jobs would idolize founders that came before him. He wasn't worried about being the richest person. He wanted legacy, like historical legacy.

He wanted to be on Mount Rushmore. And indeed, I think in Isaacson's biography, he says that he wanted to be like a step above his heroes, right? Jordan, same way. So at the point that Larry said this, Larry's one of the best, if not the best player in the league at the time. He had three straight MVPs, multiple championships, if I'm not mistaken. And this is what Larry, this is, again, go back to this thing you and i've been talking about like the difference between real like false confidence and real confidence like this is you have somebody that's extremely talented uh somebody you admire telling you dude you're really good at

this right i earned larry bird's respect to me that showed me i was on the right track that was the biggest compliment i had at that particular time okay so he's a fantastic player one of the best players in the league getting all-star games scoring championships all this other stuff but they're not winning right they're not winning like this is where he realizes that goes back to Jordan being smart doesn't mean he's going to come along easily but he understands like I'm a single person cannot win the game I've got to come up with a different philosophy so this is going to be an intro to text winner. Text winner.

I don't know why I just called him text. Text winner. And this is going to be the architect of the system that the Bulls use to win their championships. Phil Jackson and Tex continue to use this for the Lakers after Jordan retires. But let me read my note to you first, because I think this will actually be beneficial, right? Because what's happening here is like stuff you and I can do, right? So there's four things I'm going to tell you about Tex. One, he looked at an existing industry differently than other people. Okay, very important. Number two, he was able to innovate

as a result of that difference. Number three, he developed his own philosophy on work. And number four, Jordan's response to this. Jordan said, Tex taught me a lot about basketball. I loved him. That is a quote from, I think that's a quote from his Hall of Fame speech. So let's go into this. And this is about the triangle. They call it the triple post and the triangle.

I'm going to just call it the triangle, Okay. In his late 60s at the time, so Jordan's this young, you know, aggressive kid. He was probably, how old is he? 23 maybe-rate coaching experience. Other people in basketball scoffed at Tex Winner as some sort of oddball. Winner's offense was not just X and O's, and he liked to point out, as he liked to point out, but a system, a philosophy for playing the game, complete with an entire set of related fundamentals. Tex was focused on detail in a way that no other pro coach even considered. Text was a very obstinate, aggressive man. He believed in the triangle. That was his gospel. He wanted it installed. So he's not the head coach. I think this might be Doug Collins. This is a coach. Eventually, he's going to get pushed out uh jerry kraus really believed in text winner and jerry kraus is the gm of uh the bulls um and kind of the villain in the last dance but uh it says

winner believed he had been hired to teach so he taught wherever possible with the sort of frank direct feedback that most players had not heard since middle school and so this direct frankness obviously it's going to be a little bit of conflict, which is completely normal. This is a famous story. So it winds up, you know, Tex is trying to get Jordan to play more team ball. And so it says, as Jordan walked in,

and Jordan at this point in his career, he's dominating the ball, scoring a will, does really well during regular season, maybe even at the beginning of playoffs, but they can't beat a team, right? If you're an individual, you can't beat a team. So it says, as Jordan walked up the floor, Tex told him, there's no I in team.

Jordan looked at winner and replied, yeah, but there's an I in win. So it's going to take several years of failure for them to eventually, Doug Collins gets pushed out. Phil Jackson's in. Phil Jackson's always focused on defense, he says. He's the head coach, but then he lets Tex teach everybody offense.

I'll get to all this in the future. I'm just telling you because it's several pages in front of us. I do want to pull out something that's in the interim, though. This is about the fact that he didn't just start with the Jordan brand. He signed his first deal with Nike. Then he had success, he re-signed another one. But this insistence on having equity,

on being a partner is really important. As Michael's getting more and more attention, he sells, of course, more shoes. And so he's starting to build the foundation of what will eventually be his future billion-dollar empire. So he says, first, I thought this was a fad, Jordan would say, looking back on his response to the shoe line.

But it is far greater now than it used to be. The numbers are just outrageous. Eventually, a fat new Nike contract will be signed, a deal that will be opened the door a few years later for the emergence of the Jordan brand and create unimaginable wealth for the athlete. So it talks about the sequence of events. He signs first. He then he gets the big raise, then the Jordan brand. That was a seminal deal in the history of deals. There's no question. And to Michael's credit and to Nike's credit, then the Jordan brand. That was a seminal deal in the history of deals. There's no question.

And to Michael's credit and to Nike's credit, they created an empire. And so I saw somebody, I was reading, somebody analyzed the deal, and they said not only is it the greatest single athlete endorsement deal of all time, but it's also the greatest, like, so he made more money than anybody else, but it also said he's underpaid. Those two things could be true at the same time which is wild to think about so as we just said okay they got an idea uh jordan will listen but you also you need him to fail to learn right and so i'm gonna pull out this is during the point in his career where they just cannot get past the Detroit Pistons, right?

Can't even get to the finals if you don't go to Detroit. Detroit's going to wind up winning two championships. It's a very good team, obviously. But the note I left myself here, and this is he needed this failure to become better. That is the main theme I'm trying to talk to you about. Because they're going to expose his team's weaknesses. And you want your weaknesses exposed, right? We just talked about what Nick Saban said. Average players want to be left alone. Great players want to be told the truth. They want to be coached all the time. And you want to know if you're messing up. And so the competition,

to know if myself is here, it's the competition has studied you and found a way to beat you. What do you do next? The Jordan Rules, which is the system that Detroit used to counteract Jordan's Bulls. The Jordan Rules succeeded against the Bulls so well that they became a textbook for guarding athletic scores. In the 17 regular season and playoff games between the Bulls and the Pistons over two seasons, the Pistons would win 14. That is an ass-kicking. You're playing somebody 17 times and they beat you 14 times. That is how lopsided this is.

That scheme helped Detroit win two NBA championships, but it also helped Chicago in the long run. Check this out. By forcing Jordan and the Bulls to find an answer, I think that Jordan rules defense as much as anything else played a part in the making of Michael Jordan, text winner said. And again, this is not a straight line. It's not a straight line. It's an up and down process. And so we see Jordan. He's still not ready. Still young, still immature. He has not figured it out yet. To me, this is like the

most inspiring parts of the of these these these life stories right so saying afterward his coach Doug Collins suggested to Jordan that he was taking too many shots and not hitting enough of them Jordan responded with a sort of childishness childishness for game five Jordan made his point by taking a mere eight shots from the floor so So he's throwing a fit. It was the kind of action that had driven Collins to privately tell Reinsdorf, who owns the Bulls, that the team simply could not win with Jordan. Remember, Jordan is still not ready. He has not figured it out. Jordan was angry and frustrated.

And I guess, to not left myself on this page, I need to tell you, this part is called agony and terror. Imagine believing your dream will never come true. Jordan was angry and frustrated, but he wasn't about to reveal his pain at the loss. He would say, don't let anyone know that you're hurting. Don't let other folks know what's in your mind. You know as much about them as possible, but for them to know more about you is to give them an edge. He hid his frustrations. He hid his sadness. He hid his disappointments and his agony.

The Pistons would go on to claim their first title and the Bulls would face yet another bout of recrimination, turmoil and change. And check out this quote here. For a while, it looked like we were never going to get past them. And so Kraus makes the decision, even though Doug Collins got them to the Eastern Conference Finals. They won a bunch of games. He winds up letting them go at the end of the season, puts in Jackson. This is the first smart move by Phil. And this is his first idea as the new head coach. I brought in Phil and we talked philosophy. The first thing he said is, I've always been a defensive-oriented guy.

I'm going to turn the offense over to Tex, and I'm going to run the triangle. So Phil's an interesting guy. And I might read his autobiography too because I think it's fascinating. But this is, I got to bring this up because it's in the book and it's fascinating um but this is i gotta bring this up because it's in the book and it's in the documentary and i have notes on both so i want to talk to you about this because this was actually surprising i also i think the first time i may

have missed this when i watched the last dance i actually think kobe was the one that brought this to my attention um because kobe noticed this about phil jackson and the bulls and he said that uh you would notice when you're watching the games like whether they were up 20 or down by 20 they were unbothered and so Kobe liked the idea of the copying this practice and this idea of mindfulness of being in the moment of being over complete control and in the documentary talks about uh I think it was the year they got past they finally got past the Pistons like uh P Pippen, Scotty Pippen, Jordan's right-hand man was fouled really hard, and before, they'd get, like, emotional outbursts and, like, physical fights and stuff, and they knew they were going to beat the Pistons,

and Jordan, I think, says in the documentary, once he got hard fouled, just, just basically didn't react, like, I'm not going to let you see me get upset. I'm completely unbothered. I'm completely in the moment. Like he said, at that moment, I knew like we had him like they were playing emotional emotion, blurs judgment and we were cold blooded. Right. And so this has to do with this mindfulness that they that Phil taught Michael, which is really surprising because you think Michael is just this psychopathic, driven, competitive person, Kobe being too. And yet they both adopted this mindfulness. This is, it's like a derivative of Zen Buddhism. Let me read this to you. And I'm going to go to the last episode of the documentary as well. Jackson soft peddled his eccentricities at first. It would take time for him to get his players to accept meditation and

mindfulness and his other unique practices. Remember, this is another, I love the idea of taking an industry that already exists and analyzing it and then doing something different, right? It's never too late to make a change. I don't know how many coaches in the NBA at this point were doing this. In time jordan would take great benefit from jackson's zen approach and the mindfulness sessions he provided the team the team no matter how unusual they seemed and so in the last episode of the last dance they had just won the final championship well actually let me read something that happens at the beginning there's like another um author who's wrote i think he's written i I think at least, I think he's

wrote two other books, biographies of Michael. And this is what he said about Michael. Most people struggle to be present. Most people live in fear because we project the past into the future. Michael is a mystic. He's completely present. He was never anywhere else. His gift was that he was completely present the big downfall

of otherwise gifted players is thinking about failure he would say why would i think about missing a shot i haven't taken yet and so now this is in 98 after they win their last championship the night of the championship jordan's playing the piano it looks like they're in a hotel room i can't even tell where they are but he's got like reporters and stuff in there too and so says uh the note of myself is jordan's playing the piano. It looks like they're in a hotel room. I can't even tell where they are, but he's got like reporters and stuff in there too. And so he says, the note of myself is, Jordan's playing the piano in his hotel room after winning a championship,

as championship number six, and asked, you got another one in you? And his sentence was very interesting. Something that we see that, where we are in the book is what Phil's introducing him to. This is Jordan.

It's the moment, man. It's the moment. That Zen Buddhism shit. Get in the moment and stay there. Just stay in the moment until next October. And then we when you're learning something new, when you're trying to change something, the transition is not going to be easy. And this transition that they're in in the history of the bulls, which is going to build the foundation for that dynasty, right? It reminds me of the Robinson Crusoe story in that book, The Tao of Capital. I think that's founders number 70, somewhere back there by Mark Spitznagel. I'm going to read a quote from there in a minute. But it's the idea that you go slow now so you can go faster later. Okay? The more he learned about it, the more he saw how steadfastly Tex believed in it.

They're talking about Jordan there. And Phil was the head coach, and he was saying how things are going to be. And it was like a goldmine. You got players in the system seeing it and prospering. But that took much selling by Jackson and months with the team under Tex Winter's instruction. The transition was not easy some observers sense an atmosphere boarding on mutiny over Jackson's first two seasons as Jordan's frustrations built making these changes would require much patience so

from Jordan's perspective at this point it could seem like we're going to step backwards right we're going slower on purpose but we will go farther and faster in the future. The operative phrase became that Jordan was going to have to learn to trust his teammates. Later, Tex would look back and marvel at Jackson's determination to stick with the offense and his persuasiveness with Jordan. They didn't know it at the time, but they were embarking on the most remarkable error in pro basketball history. Rooted in the great discipline, rooted in the great discipline, Jordan and his teammates began developing that first year. Their philosophy, their system,

made Jackson's Bulls unlike any other team in the NBA. It didn't happen all at once. He started to see that over a period of time as the concepts built up. And so what do I mean about that? So the Tao Capital, this whole central theme of that book is the roundabout, the main point. And I've read that book so many times. I've read, I've listened to some chapters. I can't, the chapter on conifer trees, I think it's chapter number three if I remember correctly.

I can't remember how many times I've listened to that. I still don't even think I understand it completely. I definitely don't understand it like the author does, right? But there's two stories in that book that really synthesize his main point that helps me at least have a tiny bit of grasp of his overall idea. and of Robinson Crusoe about this idea of taking a step backwards to being better than you otherwise would have been without that step backwards sometime in the future. So he talks about Robinson Crusoe on the island trying to catch fish. So just a few highlights. You know, he needs to catch at least five fish a day to sustain himself. And so he winds up cutting back to trying to invest in ways to catch even greater fish

with less effort in the future. Robin Sucruso ultimately catches more fish first. Excuse me. Robin Sucruso ultimately catches more fish by first catching fewer fish. Very counterintuitive to humans, right? And exactly what Jordan's going through in his career at this point in the book.

By focusing his efforts in the immediate towards indirect means, not ends. It is highly strategic yielding or losing now to realize an advantage in the future so instead of catching five fish today five fish the next day he catches i think like you know two or three and but he's using the time that he would be fishing to build a net and a boat and all these other things that are going to make him better in the future okay at last the boat and the net are ready the hungry crusoe takes to the water and in less than two hours catches five fish which used to take him all day now with his daily needs met he can invest in other roundabout production

such as a rack for drying fish and evaporating seawater to collect salt and preserve them soon crusoe has an exceedingly efficient fishing operation, catching far more fish than he could consume and accumulating a stockpile of protein for his diet and equivalently a stockpile of time for replacing and creating even more capital goods. As Crusoe shows us, entrepreneurs engaging in roundabout production must contemplate the basic considerations of how long it takes, what it costs, tools of production in order to improve speed, efficiency, and output in the manufacturing process in the future. So we might take a temporary step back, might be a year or two, but eventually the system, this philosophy will enable us to accumulate resources in the case of an entrepreneur, that could be time and money, in the case of a that we wouldn't have we wouldn't have been able to get to otherwise

right without taking this step backwards so this is right before they go on their first championship run there's an old axiom that's really applicable here it's darkest before the dawn okay this is the right before check this out this is you're going to replay so he's got two championship runs right this is the first one the second one it comes right after great deal for sure right before great deal frustration same thing's gonna happen in the second championship run all right so it says furious with his teammates jordan cursed them yet again at halftime then sobbed in the back of the team bus afterward i was crying and screaming he he recalled. There's that pain. Excellence is often the capacity for taking pain. I made up my mind right then and there, and it would never happen again.

That was the summer I first started lifting weights. If I was going to take some of this beating, I was also going to start dishing it out. So talking about the physical play that the Pistons played with, right? They were beating the shit out of him. And he was, you know, was really thin. I think he had like 15 pounds of muscle. I what it was it was it was a good deal i got tired of them dominating me physically which each uh with each chicago loss in the playoffs critics had grown more convinced that bulls were flawed as a one-man team others wondered if check this out this is what they're saying about jordan right he's about to be to to to start what is going to be the greatest one of the greatest dynasties in the NBA.

Other people were wondering if they weren't headed for the same anguish as Elgin Baylor, Pete Maravich, Dave Bling, all great players who never played on a championship team. Jordan was infuriated by such speculation and criticism. He was literally nauseated by the losses each year in Detroit. So I'm going to fast forward a little bit. Start playing as a team. This is where they're going to win their first championships. This is after seven years of struggle.

And you can see this. Jordan even used that term. Pretty sure he's hugging the trophy right after they beat the Lakers in the 91 finals. And the note of myself is even a legendary talent like Michael Jordan needed to be coached. This is about him trusting that you can't win as an individual. You have to win as a team. And so let me tell you this story. It's fantastic.

It plays out over a few paragraphs. So it says, The story has been passed along by many Jordan teammates who supposedly suffered his demands and indifference over the years. It's one of my favorite stories, Steve Kerr, who filled John Paxson's role on subsequent Bulls teams said in a 2012 interview so this is where he learns to trust John Paxson Michael having a Michael's having a rough second half they're double teaming him and he's forcing some shots and Phil calls a timeout with like minutes left in the game and he's looking right at Michael

and goes Michael who's open and Michael won't look up he Michael, who's open? And Michael won't look up. He goes, Michael, who's open? Finally, Michael looks up at him and goes, Pax. And Phil goes, well, throw him the fucking ball. And this is a result. This is what I mean. Even a legendary talent like Michael Jordan needs to be coach. Paxson would make five long buckets in the final four minutes as time and time again, Jordan Jordan penetrated drew the defense the double team then kicked it out Paxson would finish with 20 and Pippen 32 as the Bulls closed out the championship with a win in game five the tears became a tide as Jordan made his way through the bedlam of the locker room to inhabit the moment he'd sought for seven years i had never lost hope he said

okay so they wind up winning again in 92 and then in the summer after they go uh this is the dream team the the olympics and there's a conversation between uh that's taking place between jordan and scotty pippen on the bus and they're talking about their olymp. And this part really fired me up because they were surprised by their laziness. Just like when Jordan went to play at the five-star and he's like, whoa, I can actually hang with these guys. They might not have known me. I'm just a country boy from Wilmington, but I'm just as good as these people, maybe even better. They didn't realize how hard they were working and the dedication they had to their craft that others didn't. So once you realize like, Oh,

it kind of makes sense. Like he was, you're about to talk about this other player named Clyde Drexler. Clyde played for the Portland Trailblazers. There's a, there's a, if you ever want to look on YouTube where it says like, just put in Michael Jordan, I took, I took it personally. And it's like somebody there's a bunch of these videos. They cut up all the times over this 10 hour documentary documentary uh The Last Dance about all the times like Jordan just constantly takes things personally right and one of these is talking about like going into the

the the matchup in the 92 finals was that Clyde is you know Jordan's main rival and you know you spend so much time watching this documentary i'm starting to laugh at times where i don't know if they expected laughter and one of this is where um he'd already said over and over and like i took this personally this happened i took this personally and so he talks about this and he says uh clyde was a threat i'm not saying he wasn't a threat but me being compared to him i took offense to that and i just started laughing and then I read this part in the book and I was like oh this kind of makes sense because he beats him in the finals then he plays with him on the dream team right and then he's doing this interview like 20 years later and it kind of you'll see what he means so Scotty and and

Mike are talking here and he says just imagine Pippen told Jordan how good Clyde Drexler would be if he worked on fundamentals with Tex Winter. Like so many NBA players, Drexler was operating mostly off his great store of talent, absent any serious attention to the important details of the game. So this is how you can differentiate yourself from your competition, right? Jordan had been surprised to learn how lazy many of his Olympic teammates were about practice. How they were, and this is so, so important. This is the most important sentence of this entire section.

How they were deceiving themselves about what the game required. Now, this is very fascinating because there's always parallels, right? There's never just one. It made me think of, I just happened to hear this clip of Krish Bosh. I forgot where he was talking. I don't know. You know, it was his Hall of Fame. Maybe it might have been his Hall of Fame speech.

I can't remember. But Chris Bosch was on the 2008 Olympic team with Kobe Bryant. And I'm going to read this to you. This is fascinating. Tell me it doesn't just relate to what we just heard. Jordan saying how they were deceiving themselves about what the game required. And so Chris says, I wanted to establish myself as a young leader on the team by waking up bright and early on day one. So the goal was to be the first one at breakfast.

I set my alarm. I make sure I'm up before sunrise. I get out of bed. I put on my gear and I head downstairs. But when I get there, Kobe is already there with ice packs on his knees, drenched in sweat. It took me a minute to figure it out, but this guy was not only awake before me, he had already worked out. He had just played in the finals days earlier. Meanwhile, I'd been off for months and I was still exhausted.

What he did that day was incomprehensible to me. That dedication he had, only days after falling short of an NBA championship. That taught me something I have never forgotten. Legends aren't defined by their successes. They are defined by how they bounce back from their failures. So let's go back to this sentence. Jordan had been surprised to learn how lazy many of his olympic teammates were about practice how they were deceiving themselves about what the game required so that is something that's been on my mind a lot this week like what can i do what what is my version of practice to make sure that i'm like when when I come and talk to you, I put in as much as much work as I possibly can to make sure that these podcasts are as good as they can be. And that

can be applied to Jordan's applying it to his, you know, basketball, I'm applying it to founders, you're applying it to whatever it is you do during the day. He was surprised to learn how lazy many of his Olympic teammates were about practice how they were deceiving themselves about what the game required. So let's skip ahead in the book. And this might be my favorite thing because it's, again, something I want to constantly think about and to take away. It's like love to practice. Believe in it.

And so this is Jordan about about that this was this is what built his life think about like he understands okay my business the jordan brand that i now have equity in is only going to be successful and he said this over and over and it's like marketing like the marketing i did for that brand was what i did on the court if i was scoring two points if i was getting bounced out of playoffs no one's buying my's buying my shoes. You really think about practice as a foundation. His love of practice winds up making him billions of dollars over the course of his career. That's what he says. Rather than miss games, Jordan had to sit out his favorite time with the team.

I have always liked practice, and I hate to miss it. When you miss that one day, you feel that you've missed a lot. You take extra work to make up for that one day. Check this sentence out. I have always been a practice player. I believe in it. Now I'm skipping. I mean, obviously, you know, this book is almost 700 pages. I had to skip over a lot of parts. We're fast forwarding a few years. They've won the third championship right after that, his father is murdered. He retires, goes to play baseball, eventually comes back to basketball. And so this is where we're going to see a direct parallel with Steve Jobs.

This is after Jordan's 18-month hiatus. Steve Kerr had never played with Jordan before. And so it says, Kerr was stunned by the way Jordan seized control of the entire team's mental state, for better or worse. We had no idea, Kerr said. He was so intense and condescending in many ways. None of us felt comfortable. On a daily basis, he would dominate practice. Not just physically, but emotionally in an intimidating fashion. He was going to make us compete whether we wanted to or not.

There were certain days where you're exhausted and Michael doesn't need rest. He doesn't sleep. Even today, I don't even understand this. There's a lot of stories in the book about that, by the way. He doesn't need rest. And other guys do. And on those days when people were tired,

he would ridicule us and cajole us and yell at us. It was tough. It was very hard to deal with. So there is a comment that Steve Jobs made in this interview. I think he's still at Next. This is in between his time, his two stints at Apple, right?

And he talks about, he has this metaphor. I've heard it referred to as the Steve Jobs rock parable. So he's got a metaphor for teams working on a product that they're passionate about. It's very similar to Michael Jordan's approach, right?

So he says, this is Steve talking. There's an 80-year-old man that lived up the street from me. This is a young kid at the time it's happening. One day he showed me a dusty old rock tumbler. We took regular old ugly rocks and some liquid and powder and put them in the tumbler. He said, come back tomorrow. The next day we opened up the can and we took out these amazingly beautiful polished rocks. The same common stones that had gone in through rubbing against each other, creating a little friction, fighting, creating a little noise, had come out these beautiful polished rocks.

It is through a group of incredibly talented people bumping against each other, fighting, working together. They polish each other. working together they polish each other they polish the ideas so that metaphor of that you know you're gonna have conflict and great teams that are trying to do things that are difficult steve jobs had it at apple jordan's having it steve courge has told us jordan's having it in practice constantly it's the same idea so he's coming back but he had been playing but he came back towards the end of the season. They only had like a few weeks before the playoffs, if I remember correctly.

And they, you know, he's not in shape. He hasn't had an entire season to go with the team. So he winds up losing. And this is what I mean about the darkest for the dawn, right before his, the second three-peat, same thing's happening. So I watched this on YouTube too, where Nick Anderson on Lando magic winds up stealing

the ball at the very end and steals the ball from jordan passes it they wind up basically jordan lost the game for his team right and he talked a lot of junk he's like number 45 because jordan came back wearing 45 is not number 23 anderson said afterward and so it says it was a profoundly humbling moment for jordan he gets the ball stolen from him in half court by Nick Anderson. We had the game won and then we go to lose. We go on to lose that series. His last title was in 93. So he goes two full years without feeling like he's on top of the world. Failing his team had bruised his outsized pride. For years, he had taken the Bulls fortunes on his shoulders and lifted them with brilliant performances in front of millions of adoring witnesses.

Now it was his fall that was on display. And so Jordan's trainer, a guy named Tim Grover, actually listened to his audio book. He has an audio book about what he learned from training Jordan and Kobe and other athletes called Relentless it's an extreme book if you pick that up by the way there's gonna be some very surprising like he's very frank let's just put it that way um but Tim told the story he's like normally at the end of the season Jordan would take a little bit of time off and he would tell me when he wanted to meet again so right after they lose the magic would which has just happened, Tim is having a conversation with Jordan.

He's like, all right, well, I'm about to take off. Give me a call when you want to meet. And Jordan says, I'll see you tomorrow. And Tim's reaction is like, oh, okay. I'll see you tomorrow then. He's like, I'm not wasting any time getting better. So he knows he needs to get in basketball shape. You don't get better at something.

This is another one I left myself on this page. You don't get better at something by not doing it. And his pride is on the line. That is motivating. I'm the kind of person who thrives on challenges, Jordan said. And I took pride in people saying I was the best player in the game. But when I left the game, I fell down the ratings down below people like Shaq and Hakeem Olajuwon. That's why I committed myself to going through a whole training camp, playing every exhibition game and playing every regular season game. At my age, I have to work harder. I cannot afford to cut corners. a whole training camp playing every exhibition game and playing every regular season game at my age i have to work harder i cannot afford to cut corners so this time i plan to go into playoffs

with a whole season of conditioning under my belt so not as he fully committed to conditioning and taking care of his body but we we got to take care of our mind and our body right and um i love that quote that's in arnold's arnold Arnold Schwarzenegger's autobiography. It's like the Greeks gave us, he learned it from one of his first mentors. This older guy was telling him, it's like, don't just work out your body, work out your mind. He said, the Greeks gave us the Olympics and the great philosophers. You got to take care of both. This is where he starts getting into Zen and meditation. There's a psychologist that's hired by Phil Jackson. This guy's named George. George Mumford is a psychologist and mindfulness expert who taught the players to

meditate. In short time, Jordan gained a new level of trust with Mumford and told the psychologist that if he had met him earlier in his career, he might not have spent his life a prisoner in his hotel room. So that comment really stood out for me for two reasons. One, how much of success in life comes down to how we manage our mind, that internal monologue that's constantly messing with us. And then two, Jordan's level of fame can destroy a person. So let's fast forward a little bit. This is Jordan on his leadership. And this again, is going to echo that Steve Jobs, be a yardstick of quality. Most people are not used to an environment where excellence is expected. And this is what he says. And this is a very formidable, hard dude. He's not playing around by any means. You have a better understanding for me as a leader if you have the

same motivation, the same understanding for what we're trying to achieve and what it takes to get there. Now, if you and I don't get along, certainly you won't understand the dedication it takes to win. So I run those people off. I don't run them off with the intention of running them off i run them off with the intention of having them understand what it takes to be a champion remember he just said these people didn't understand what the game requires what it takes to dedicate yourself to winning you have to focus as a leader that's what i have to do that's going through the fucking stages of being on a losing team to a championship team. So he's talking about that's where he learned it.

He's like, I didn't start on championship teams. I started out as a loser. I had to learn this. I had to transform myself into a champion. And this is not going to be easy. So this is the last year he's playing on the Bulls. This is an entire chapter when he's on the Wizards. As a Jordan fan, I have to just omit that from my

memory. I deny that ever happened, by the way. But this was really interesting. All good things come from compounding, right? And at this point, Jordan has spent multiple decades training, learning, working really hard, being coached constantly. And he says, it is quite possible that no one ever did anything better than michael jordan played basketball later in his career jordan said that he thought that last year was his best year the fact that he used his mind and his body right there is a quote in the last dance that said something like michael jordan was as good as his job as anyone else has ever been at their job and i think that's why he's worthy of study right so a big part in this book and in the

last dance is the idea like they should have had the opportunity to come back there was and you see this is very hard to keep high performing high ego teams companies together it's just nearly impossible and so i'm just i'm not going to spend too much time on this because i think the documentary does a good job explaining everything, especially just watch the last episode. And I think Jordan's the way Jordan left it is just they should have had the right to come back. Right. You didn't have to have. And you got, you know, giant egos in the office. You have giant egos in the coaching staff, your giant egos in the players. Like it's just it's disappointing to see, but completely understandable. Right.

So the note north myself is this is not winning winning is winning and they made the classic mistake of not realizing how good they had it while they had it so this is about decisions made uh the reinsdorf the owner was always like to win business deals that's what it means about winning this is not actually winning it says pippen was key to jordan's success but reinsdorf wanted to trade him for cheaper assets that would allow reinsdorf to win the deal it was hardly a way to treat the best basketball team in history. Conversations with Kraus, the GM, and Reinsdorf, the owner, kept turning to how they were going to pivot away from the Jordan era. And this is really the most important sentence at this point, and I think kind of sums this up, and maybe a mistake we could avoid in the future.

They were so busy leaving it, they failed to comprehend what they had when they had it. And that's just, that spills into our nature. There's old sayings like, you don't know what you had till it's gone. Same thing. They were so busy leaving it. That's just another way of saying that. They were so busy leaving it,

they failed to comprehend what they had when they had it. One sentence here about Jordan talking about his teammates. They're, you know, the fact that he was just relentless on them. He says, Jordan presented a singleness of purpose that was hard to dent. So let's go back to that screenshot I took. A guy that was totally focused on one thing and one thing only. And that sentence made me think of when I was reading Henry Singleton, the book on Henry Singleton, the founder of Teledyne, Arthur Rock, which is one of the first venture capitalists and an investor in Teledyne, Intel, and Apple, I think. He said something about Henry Singleton that made me listen to a 60-hour audio book because of one sentence.

And I'll probably read the physical book and turn it into a future episode of Founders because I think there's a lot we can learn from but Arthur Rock said describing Singleton he's like De Gaulle because he's talking about Singleton was obsessed he had a singleness of purpose like De Gaulle had and making sure

France was free and Teledyne's case and making sure Teledyne's was successful that was Singleton's main purpose single-minded purpose of Jordan too you know Jordan presented a singleness of purpose that was hard to dent another quote here from Steve Kerr on Jordan I thought it was fantastic that's what made him a badass he wasn't just a talent it was his understanding of it all the work ethic the game itself the strategy involved he got it all he understood it all And that comes back to what we were talking about at the beginning. Like I was talking to my friend about like he identified what he was weak at and he worked to get better at it.

He wanted to have a complete game. So there's a few chapters of this book. Remember, it's a biography. It's not just about his playing career. It talks about like what he did when he retired his you know he's a young guy young young guy retired now wealthy beyond means yeah beyond belief rather uh he got a private jet i i want to give you a um in case you decide to read the book which i highly highly recommend you do i want to give you an accurate like assessment of what you might what you're going to run into, right? There's a lot of crazy stories.

This dude was extreme in all aspects of his life. And he essentially retires and just goes on this global partying spree. I mean, I'm just going to read this. There's a story that happens that takes place in the book over two or three pages. I'm just going to read the one paragraph I wrote on it. His post-playing schedule there's an entire story about him having dinners and dinner and drink at a strip club with the founder of bet who owns the charlotte hornets at our charlotte bobcats at the time charles oakley his friend and then former teammate and mark cuban and the story goes

on it's pretty wild and they wind up what makes it even crazier is like they party until like 3 in the morning. I think they leave the club at like 2.30, fall asleep at 3. And they meet back up at 5.45 in the morning to play golf the next day. So I don't know. I think the only one that bailed was the founder of BT. But I think Mark Cuban showed up, Charles Oakley, and Michael Jordan. So this idea where like they just went, you know, they were out partying all night, sleep for two hours, and they're up again. Like he has a relentless schedule.

And now it's crazy. It wasn't dedicated to basketball. It was dedicated to golf and gambling and girls and alcohol and just pure hedonistic debauchery. And so now this is the section I mentioned earlier where they talk about Kobe Bryant in 2008. The quote Jordan has on my note is, I couldn't have played the way I played if I didn't watch the guys prior to me. This is what I meant. He's got a giant ego, but not when it comes to this stuff. Comparisons of the two players, Kobe and Jordan, routinely generated heated debates on the Internet.

Frankly, Jordan didn't see what the fuss was about. After all, human behavior is memetic. Humans copied and aped one another, like every rock band that for decades had sought to be the Beatles or the Rolling Stones, who themselves had derived so much from the great American bluesmen of previous generations. So it's just a way to say everybody learns from somebody. Let's take the information that was useful to people before us and push it down to future generations. We're doing a service to future generations of humans, right? Obviously, his play had created a path for Bryant, Jordan observed.

But how many people lighted the path for me? That's the evolution of basketball and anything else, by the way. There's no way I could have played the way I played if I didn't watch Dave Thompson and the guys prior to me. There's no way Kobe could have played the way he played without watching me play. You know that's the evolution of basketball. You cannot change that.

And now we get to the part. He's the owner of the basketball team going through the same struggle again. And this is the part I'm going to close. And this is where I ask you to remember how this conversation between you and I started. And the reference they're about to make from Birmingham is when he, right after he quit basketball, he winds up playing, I think like double A ball or something like that, the baseball, like the minor leagues. And he was sent to Birmingham. He did that to try to get closer to his father, right? So this

whole story starts out with the main focus is trying to prove to my father I could accomplish something. I don't have to just go in the house I can actually be useful I can be successful right and so he's got there's stories where he's having conversations in his mind going outside looking up at the stars in Alabama and uh and having conversations with his dad that that was just brutally murdered and you see this like something that you to really cherish the relationships we have and realize the impact we have that goes in both directions like if you're a parent how important you are to your kids cannot be overstated because you see jordan as a grown man sitting down and doing interviews for this documentary 25 years after this happened to him

and there's still tears in his eyes and it's just a reminder to me like i'm in that i have two kids myself like i need to make sure that i'm not only being the best person i can be but also to develop a relationship between them and understand how devastating it is going to be for them when i inevitably leave and so let's try to tie this all together okay during the dark nights in Birmingham, he had visited often with his departed father. So it wasn't much of a leap to figure out that on his bleakest nights in Charlotte, Jordan again likely sat alone in the darkness of his arena, reviewing all that had unfolded with James Jordan,

telling the old man of his dashed expectations and embarrassments. It is also not hard to imagine on those nights that Jordan's thoughts veered toward fantasy, or at least visualization, settling on the best thing that he could ever hope to find as an owner. There, shimmering for him in the distance, is a grand season, a deep playoff run at another championship. In the midst of this final fantasy, the buzzer sounds. It's almost time for tip-off, but the arena is suddenly astir. Michael is nowhere to be seen. He's in his office, in the bowels of the arena, sitting and talking with his dad as he had his entire life. The son's eyes are bright and wide

and starting to fill to the point that he's fighting to see his old man through the blur. He's suddenly struck to ask the enduring question, what do you think of me now, Pops? How about all this? Do I still have to go back in the house? One can imagine Jordan pausing, then realizing what his closest friends and his many fans understood a long time ago, that he doesn't have to ask anymore. His long-ranging debate can be put away forever now. The answer is right there in front of him, in front of all of us, something he can clearly see.

And that is where I'll leave it. I hope you enjoyed it. I really did put a lot of time and effort into this. Highly recommend you read the book. If you buy the book using the link that's in the show notes, you'll be supporting the podcast at the same time. If you value what I'm doing and you want to help a friend experience it as well,

I'll leave a link. You can buy a gift subscription. That is 212 books down, 1,000 to go. And I'll talk to you again soon.