Freakonomics Radio - 220. “I Don't Know What You've Done With My Husband, But He's a Changed Man.”

Episode Date: September 17, 2015

From domestic abusers to former child soldiers, there is increasing evidence that behavioral therapy can turn them around.

All of a sudden, we heard of the war. The war was a civil war, the first of two in Liberia, West Africa. It began in 1989. Johnson Boer was 18 years old. This audio is from an ABC News report. As rebels fire blindly, some duck for cover. There is little place to hide. Boer was in high school at the time, getting ready to move up to a vocational school.

But he says he was conscripted into the NPFL, the National Patriotic Front of Liberia. That was a rebel group led by Charles Taylor, who would come to be known as an infamously brutal warlord. The NPFL was fighting against the government of Samuel Doe. When the war started, Johnson Boer was thrown right into the action. It was just chaotic because when you are on the front line, the very first thing you think about is that your opponent should not be able to overrun you. He became a company commander. So I was around when people were tortured.

I was around when people were killed because I was part of the rank. The population of Liberia at the time was barely two million. During the war, roughly a quarter of a million people died, many of them civilians. Bohr told our producer, Christopher Wirth, about one distinguishing aspect of the Liberian Civil War,

the use of child soldiers. There were a lot of child soldiers to understand that we even had a unit called SBU, small ball unit, that were also headed by child soldiers. And they are not afraid to go anywhere that they are requested to go. They have not experienced life, so that fear of death will not be there, especially wherein if some of them are like the kind that are taking drugs and all that kind of stuff, or they have arms in their hand. So child soldiers were always used in those kind of instances to torture. Even if there was a case wherein such a person needed to be executed, they would always

want to use child soldiers to do that. Did you have to be involved in something like that? Either ordering or execution or torture or anything like that? Not really. But I could say most likely because if you are leading a troop and you have a troop on you, we have a saying that what the unit does, the commander is responsible. You, the commander, will always be responsible for those kind of stuff. Boer was eventually wounded in combat. I feel like I could have died because I went off. I was all of blood. So as soon as I got

out of the hospital, they had to like put some blood in me, trips in me. But in the scheme of things, being wounded was not the worst thing that could have happened. Because that was one way that you could get escaped from the war. Either you run away or if you are wounded soldiers, then they let you go because they know they can actually make use of you. And it was at that time that I left the war. Charles Taylor's rebels prevailed, and he took over the presidency of Liberia for six years.

He was eventually convicted of war crimes and crimes against humanity. He's now serving 50 years in a British prison. After two civil wars and more than a dozen years of on and off fighting, Liberia finally began to settle down. Elections were held and the country tried to find a new normal. But it had to deal with the fact that a generation of its young men didn't really know what normal meant. That's the problem that we face in Liberia because of the number of charged soldiers that were involved with the war. And their reinsertion into normal community is a very serious issue. Liberia is a very small country. It's only about 4 million people. That's Chris Blattman.

He is an economist and political scientist at Columbia University who spent time in Monrovia, Liberia's capital. It's tropical. It's one of the rainiest countries in the world. So picture a city in the middle of a swamp in a jungle, sort of like Washington, D.C., except run down, run down, not just by the tropics, but really run down by the war and years of decline. Blattman is essentially a development scholar and therefore pays particular attention to poverty and the associated violence. He works primarily in Africa and is an advisor to the Liberian government. Liberia has made gains since the wars, but it's hardly flourishing. Gross national income per capita is $400. On the UN's Human

Development Index, Liberia ranks 175th out of 187 countries. Adult literacy is below 50%. Life expectancy is only about 60. The homicide rate is about 10 per 100,000 people, which, just to put that in context, is about double New York City's but only a little more than half as bad as Chicago. Even so, the U.S. State Department ranks the threat of robbery and political violence in Liberia as high. Chris Blattman has tried to forecast when and where violence may break out. Part of the problem, it seems, is an artifact of war. So there was nobody whose family wasn't touched by the war. Almost, I'm sure every family, if they didn't flee,

had somebody involved in the war in some way. Most people reintegrate very well. But years after the war, there's who knows what percent, but some chunk of these young men were still doing really poorly. So you have guys who have lived lives of violence who haven't reintegrated, some of whom are engaged in crime. Johnson-Bohr was seeing this firsthand. He was by now in his mid-20s. He had happened upon a couple of humanitarian organizations, and he'd been exposed to trauma healing and peace building.

And he'd gotten some training on how to work with troubled ex-combatants who'd experienced a lot of the things he had. So I was using those kind of skills to actually get into their midst with the new kind of skills that I have had to discourage them from going back to war. Because our situation in Liberia was like a kind of, the war was a form of virus because people living from one fashion to another, you know, in different parts of the country, that was how it was. And people kept recruiting child soldiers and what have you. So, in fact, those that were still in the war, we tried to discourage them and also spread a message to other youth around the community that war is not good. In 2000, Boer and another ex-combatant started an organization called the Network for Empowerment and Progressive Initiative, or NEPI.

The idea was to help former soldiers and other young men who were in trouble or heading for trouble. NEPI partnered with larger international organizations. And at a conference in Washington, D.C., Johnson Bohr met Chris Blattman. It sounded to Blattman as if Bohr's nepi was having a dramatic impact on the Liberians it worked with. Blattman wound up working closely with Bohr and his colleagues in Liberia so he could see for himself exactly what they were doing. I think they stumbled somewhat accidentally onto CBT. CBT, or cognitive behavioral therapy, is a form of psychotherapy that tries to teach behavior change without necessarily attacking the underlying psychological roots of that behavior. They cobbled together curricula from the U.S. and who knows where

and training manuals and this and that and their own experiences. And they experimented and experimented and experimented all the time. And when I met them almost 15, 20 years after they'd left the war, they had this program that seemed to bring in these really outcast young men in one end and then with some probability spit out changed people. Today on Freakonomics Radio, what's the evidence that people truly can change with something as simple and cheap as CBT? Also, what happens if, besides the therapy, you throw in a cash incentive?

And could the same kind of behavioral insights be applied to domestic violence? I think one woman in particular said, I don't know what you've done with my husband, but he's a changed man. From WNYC, this is Freakonomics Radio, the podcast that explores the hidden side of everything. Here's your host, Stephen Duffner. In our previous episode, we looked at a couple of programs in Chicago that use cognitive behavioral therapy, or CBT, to try to keep young men from committing crimes and dropping

out of school. One of them was called Becoming a Man or BAM, run by Tony DeVittoria. I was working with these youth who were referred to me for anger issues, cutting class, yelling at their teachers, what have you. A team of researchers from the University of Chicago's Crime Lab

helped expand the programs. And importantly, they randomized the treatment so they could evaluate if it was effective. I think the first time that we saw these effects, we thought, wow, can this be right? The criminologist Sarah Heller helped evaluate BAM. So the first year of BAM, we saw a 44% decline in violent crime arrests and a 36% decline in other nonviolent, non-property, non-drug arrests. We see an increase in school engagement that we think might end up eventually, once the kids are old enough, improving graduation rates by maybe 7 to 22 percent. The reason CBT was effective, Heller and her colleagues argue, is that it teaches people

to stop and think about their behaviors in a way that they rarely do. The basic theory rests on something that we're calling automaticity or automatic behavior. And automatic behavior is something we all engage in all the time, right? It's just behaving without consciously thinking about it. And then, if done right, CBT teaches people to disrupt those behaviors. It gets them to reframe their perspective, to think differently about their negative emotions and how to respond to them. But it seems as if the benefits of CBT are relatively short-lived, that they fade out after a year or two. Now, as Sarah Heller points out, this doesn't mean the therapy isn't worthwhile. So if there's a way to reduce violent crime, even for just a year at a pretty low cost,

we should do it. And the cost is relatively very low, especially compared with some of the more traditional anti-crime programs that governments tend to favor. Although obviously we would love the effects to last forever, and so we're sort of working to figure out what combination of interventions and for how long can help the effects last. One combination of interventions the Chicago program didn't try was CBT and cash.

Which brings us back to Liberia, to Johnson Boer, the former company commander in the rebel army, and NEPI, the organization he helped set up for other former fighters. And to Chris Blattman, the Columbia researcher, who was so impressed with NEPI that he wanted to see it firsthand. Over several years, Blattman went back and forth between the U.S. and Liberia, spending several weeks at a time in Monrovia. He and his collaborators, Julian Jameson, another economist, and Margaret Sheridan, a psychologist, helped Bohr and his team refine their curriculum and raise funding. They began recruiting young men who were known troublemakers,

and they'd try to teach these men anger management and self-control using the same kind of therapeutic and role-playing exercises used by other CBT programs, like Becoming a Man in Chicago. You know, you have to control your anger in a case where someone's trying to, say, provoke you or something nasty happens or somebody insults you. And so they might start in the classroom the very basic, what's the baby step you take? Well, now I'm going to have you two stand up here and now you've got to insult him. Right. And they know it's a joke and he comes up with some insult and everybody laughs. So it's not a real situation of anger.

But the guy who's insulted now has to come up with something he has to say or explain what he's going to do and role play how he's not going to react. Then the group would brainstorm ways to avoid confrontation, diffuse the situation. They'd talk about what works, what doesn't work. The leaders would also teach the former soldiers seemingly simple things they never learned to do. Go to a bank, buy food in the supermarket. Blattman says it was important for these guys to change their self-image, to be able to see themselves as part of normal society rather than outcasts. So when you look at these guys, the average guy that we recruited was dressed a little bit rattly.

They hardly cut their hair, they hardly cut their nails, they hardly take their bath. The only thing they think about is food and drugs. And these guys know that stealing is bad, they know that drug dealing is bad, or at least that society considers it a bad thing. They know that drug using is considered bad. And so they don't disagree on what the moral principles are in society. They just don't necessarily believe that that's their group. Like why that's bad for you, but that's not bad for guys like me. And so that was their image. That was their self-image. And so the goal was to actually get them to try thinking like mainstream society members.

So as part of the program, the men were encouraged to clean themselves up, wear clean clothes. The program even offered free haircuts. A guy comes in with literally just a razor blade and a chair and will shave off your dread so that you basically have a shaved head, which is sort of the respectable look in Liberia. What Blattman wanted to learn was just how much a person's self-image could change at this point and how effective it would be to teach life skills to adult men. Self-control, for instance. There's been a lot of research on how self-control develops in childhood, like the famous marshmallow experiments by Walter Mischel. Young children were sat in a room and

offered one marshmallow, which they could eat right away. Or if they chose to wait 15 minutes alone in the room without eating the marshmallow, they'd get to eat two marshmallows as a reward for their patients. This audio is from a CBS News report. If you had to choose, would you like to have one marshmallow or would you like to have two marshmallows? And they look after 20 years at these children's life outcomes, and they find that the ones who display more self-control as a preschooler, even younger, are more self-control associated with better jobs, better pay, less crime.

And when they've had programs that try to build these skills, foster these character skills in very young children, like in preschool, those seem to have a big payoff in terms of less crime and better work and happier lives later in life. So this is terrific. We know this is really, really valuable. But I think there's been an assumption that adults are no longer malleable. And we need to throw adults under the bus and put all our social spending into preschoolers to have a better future generation rather than say these guys can actually change. The CBT programs in Chicago proved remarkably effective

with criminally inclined teenagers. How would a similar program work with criminally inclined adult men in Liberia? To find out, Blattman, Bohr, and their team set up a recruiting effort. They approached 1,500 men in Monrovia, aged roughly 15 to 35, who more or less admitted to being involved in criminal activity, or what's known in Liberia as the hustle. Blattman says this could include anything from pickpocketing and robbery to some other kind of scam, often in combination with some legal ways to make money, small jobs, a little farming. Out of the 1,500 men they approached,

they got about 1,000 takers. For the sake of the research, Blattman randomized them. They knew that there was going to be a lottery. And we explained that some of you are going to get it, some of you are not. We're going to follow you over time. We're going to follow you over a year because we want to see how this works out. And so you're going to play what they call lucky ticket in Liberia. Blattman also wanted to try another element that the Chicago researchers didn't use, a cash incentive. Some of the participants in the study would be given $200. Now, in Liberia, $200 goes a long way. $200 is about three or four

months of what they could earn from their so-called hustle. So you could think of it like four months of wages. And we did it for two reasons. So first, cash was actually a way to measure a change in behavior. So if you're more self-disciplined, if you're more perseverant, if you're more self-controlled as a result of this therapy, maybe we'll see it show up in your spending. Maybe you're more likely to spend it on a small business and less likely to spend it on booze or a meal in the market. That money, most of which, by the way, was provided by American or other Western aid agencies and foundations, it could also be used as investment capital. Now you can buy a bunch of scratch cards and sell them. Now you can buy things in bulk and sell it at a higher profit. Now you can have a little shoeshine kit.

So here's how the experiment was set up. Of the roughly 1,000 men who were recruited, one quarter of them, 250, wouldn't get any help at all. They'd become the control group. Another quarter of the men would get CBT. One quarter would get CBT and the $200 cash. And the last quarter of the men would get just the $200 cash. That way, Blackman could measure which of the treatments, if any, were effective. Johnson-Boer was among the first to see the results. The results were very much remarkable.

It was very successful. Criminal behavior fell substantially among all three treatment groups. If you got the cash or if you got the therapy or if you got both, within a month you had shaped up. You were committing a lot less crime. So you're going from about one crime a week to half a crime a week, if that's such a thing. And you were less likely to be aggressive. You were less likely to be selling drugs by about half. So 20% of the control group, I believe, was selling drugs. And that was about 10% if you received one of the treatments. Now, you might argue that if you've just been given $200, you have less need to sell drugs. But still, these were the results after one month.

But what did the results look like after one year? It turns out that the effects had diminished after a year for the men who'd received just therapy or just cash, but the men who received both therapy and cash were still doing much better. And what we found is that these changes in their crime and all of these things we call antisocial behaviors like aggression and cheating and things of this nature and everyday violence, those were still down a lot by about 40 or 50 percent in the groups that received both cash and therapy. As Blattman suspected, receiving a big cash infusion let some of the men start up small businesses. The guy who made the most money went out of town to a distillery, bought a giant barrel of some kind of alcohol, came back and then sold it by the cupful and made a killing. And yet, Blattman points out, a lot of the men who received cash, whether with therapy or without, had lost all of it. One reason is that robbery and burglary are pretty common in Liberia. Blattman's own office in Monrovia was broken into and his computers were stolen.

But as Blatman interprets the data from his study, even if men lost their money, they were still better off because they got to adjust their self-image. CBT is about practice. So the guys who got the cash got to practice being a businessman, had to put self-control into action by making self-controlled decisions with that money, reinvesting profits. They got to appear to themselves and to the community like normal, peaceful members of society. And so even after that was stolen away from them, after a few months, it's like maybe an extra eight or 12 weeks of practice. Maybe it's like doubling the amount of therapy they had. Blattman believes this is groundbreaking territory.

We think this is the first time anyone has tried anything like this in a developing country, least of all a fragile state with this kind of population. One major caveat is that the study relies on self-reported data, which we've repeatedly warned you on this show to be leery of. In this case, the participants simply told researchers whether they'd committed a crime or used drugs and what they spent their money on. Indeed, Blattman was worried the subjects were just telling the researchers what they wanted to hear. When we first saw these results, we thought, no way. This is just too big. We don't believe it.

No one else is going to believe it. So as a precaution, Blattman set up a validation group. Researchers followed around some of the subjects, roughly one in 12 of the men who were enrolled. They'd hang out for several days, talk with the friends and family. Blattman says they could see no difference between what the men had told the researchers and what they actually did, which, of course, makes it easier to believe the data on the men who weren't followed. Blattman also points out that what we generally consider a more concrete form of data, arrest records from Chicago, for instance, often exists in a sort of gray zone.

This is true of any crime study. So in the U.S., we say, oh, we feel better, we have arrest data. But I think the one thing maybe events of the last year in the U.S. have really brought to mind is actually the guys who were arrested, that doesn't necessarily mean you committed a crime. It might mean you looked like the wrong kind of person. So you can't believe that data, and you can't believe our data. They might just be telling us what we want to hear. So always take all of these things with a grain of salt.

We're very cautious. But, you know, we asked these guys multiple times, building a relationship with Tristan. We went and we, like, hung out with them for as long as we conceivably could without it feeling really, really weird. Found no sense that anything was amiss with what we were learning. And again, even if the Liberian study was half as effective as it was, at twice the price, it'd still be pretty cheap. It cost about $500 per person. $500 per person is, for both programs, both therapy and cash, is a bargain compared to most development programs. So an average skills training program usually costs $1,000 or $2,000.

The other way to think of it is we saw crimes drop by about – go from like 50 crimes per person to 25 crimes per person. So this is basically $20 a crime. So if what they were stealing in each crime was worth $20 or more on average, then society is actually better off before we even think about the Liberia and Chicago cases, you can target the biggest troublemakers you can find. We have evidence from Chicago, and we have evidence from Liberia, and we have evidence from a lot of incarceration and other types of institutions in the U.S. So that's not enough to say, let's do this everywhere. But it actually looks a lot better than a lot of things we do. And it fits with the way psychologists think about human beings who are pretty similar everywhere. So we think we should try this in a couple more places before

going gangbusters and scaling it up, which is our plan. But I'm optimistic this has a lot of potential for those 10 or 20 or 30,000 highest risk men in any given urban center. Coming up after the break, CBT is not the only new idea being used to try to prevent crime. What might happen if, for instance, you write a simple message on a wall for people who end up in a police holding cell? When you have literally a captive audience, could we write a message which might help an offender

think differently about what they've done and about who they are? And if you're enjoying this podcast, you should probably just go ahead and subscribe to it on iTunes or wherever you get your podcasts. You can also help us out by writing a review or giving it a rating. My personal favorite is the five-star rating

and the rave review, but you know, your results may vary. You can also find more Freakonomics stuff at, surprise, Freakonomics.com. Thank you. peripheries of academia, maybe private industry. But occasionally, you'll run across a government, or at least a government unit, that also believes in such behavioral insights. What might you call such a unit? How about the behavioral insights team? That's what they go by in the UK, where a group of scholars and other clever people have been working for several years now on injecting behavioral science into public policy. You may have heard us mention the Behavioral Insights team in the past. They're also known as the Nudge Unit.

After the book Nudge by Richard Thaler and Cass Sunstein, it has become a bit of a Bible in how behavioral tricks or nudges can help a government increase the rate of pension take-up, showing up for court. Organ donation, recruitment of soldiers to the army. That's Simon Ruda. He is head of home affairs, security, and international development for the behavioral insights team. some of the nascent findings in the fields of behavioral economics and experimental psychology could be applied to public policymaking in the broadest perspective to see how we could deliver better results for the country. Even though the nudge unit was personally cheered on by Prime Minister David Cameron and was set up principally within the walls of number 10, there was a lot of

skepticism from British lawmakers, the media, the general public. But what became apparent quite quickly was that we were able to demonstrate robust impacts of the work that we did, surprising everybody because we saw quite big positive impacts, positive gains from reasonably low-cost interventions. One of their early big wins had to do with tax compliance. We demonstrated that making really small and simple changes to the way tax letters were written, tax letters that reminded people that they owed tax to the government, significantly increased the speed at which people repaid their taxes. For instance, based on the knowledge that the herd mentality is very prominent among us humans,

the Nudge unit added some very simple language to these letters. It read, Nine out of ten people in the UK have already paid their taxes. You're one of the few people who haven't. That leads to a significant increase in people paying their taxes. I mean, when we get into it a little bit more, we see that different messages have different effects for people who owe different amounts of money. So for example, if you tell an average population that actually these taxes are really important

because they pay for roads, schools, etc., it doesn't make that much difference. In fact, I don't think we found a significant impact at all. But for people with debts of over £30,000, it makes a big impact. The Behavioral Insights team has since become a private company with, as it says, a social purpose, though it's still partly owned by the British government. It has even established satellite units in Sydney and just this summer in New York. When we were chatting with Simon Ruda, we asked him if he knew of any good work being done using Behavioral Insights to reduce crime, as we've been exploring in Liberia and Chicago. He mentioned a British anti-domestic violence effort called Project CARA, or Cautioning Against Relationship Abuse.

It's built on the recognition that not all acts of domestic violence are the same. The kind of domestic abuse, domestic violence that attracts a lot of public attention, that of course gives rise to the greatest concern by both police and the public at large, is actually a relatively rare phenomenon. That's Heather Strang. She's research director at Cambridge University's Institute of Criminology. Only around perhaps 2% of all cases of domestic abuse, domestic violence that comes to police attention is at that high harm, high frequency level. Meanwhile, some 80% of domestic abuse arrests are for what Strang calls a low level of abuse. In about half of those cases, indeed, there's no physical violence at all and nothing, in fact, to charge an offender about.

So we know that there is still a lot of misery and a lot of harm associated with those lower-level incidents. And, of course, a huge amount of police resources expended on those cases. But Strang's point is that the criminal justice system has tended to not make that distinction when responding to domestic abuse calls. It's important to understand when victims call the police in relation to a domestic incident,

what is it that they want to happen? The assumption is that they call the police because they want their partner arrested. But in fact, we find that only around 28% of our victims actually wanted their offender arrested. An even smaller proportion wanted them prosecuted, even though 100% of these offenders were arrested because that's what happens when you call the police. But two-thirds of them simply wanted the police to calm the situation and almost two-thirds said that their primary reason for calling was actually to get help for their partner rather than punishment for them.

Because all of those two-thirds actually wanted the relationship to continue. And that is something that perhaps is often overlooked in this field. In terms of getting help for the partner, judges sometimes do require an offender to get counseling. But that's just for that 2% of high-level abuse cases that actually make it to court. So you have a very small number of cases, usually quite serious cases, and usually some very resentful offenders who believe that they are being

very hard done by by the process that they've experienced. So they're not in a very positive frame of mind to undertake this program. They are often quite onerous programs, some of them lasting 26 weeks. Almost nobody ever finishes them, and so they're back in court for failing to complete the program. Every evaluation of these programs, according to Strang, shows that they haven't worked, that they haven't reduced the likelihood that those offenders will commit domestic abuse again. So a few years back, the police constabulary in Hampshire, that's a county in southern England, they tried something different.

They partnered with a local charity to create some workshops aimed at that much larger group of low-level domestic abuse offenders. This is an unusual program in many ways because it is not punitive in its orientation. The objectives are to get the participants to understand something about why they behave as they have done, the way in which they use violence in their relationships and to understand really what emotional abuse is all about. It's also to get them to recognize their own physical symptoms of anger and the feelings leading to the anger and then on to violence.

And what we were interested in investigating was the effectiveness of this program in tackling that huge bulk of calls that come to police attention. So Heather Strang set up a randomized controlled trial to measure the effectiveness. Here's how it works. When British police are called on a domestic abuse complaint, the offender is generally arrested. Let's assume for the sake of pronoun use, he is a male, as most offenders are, though not all, of course. Then, as part of this new approach, he's diverted into what's called conditional cautioning.

That is essentially a promise by offenders that they'll be on their best behavior. And at that point, they are randomly assigned either to simply be required to be of good behavior for four months or they are randomly assigned to, of course, be of good behavior for four months but also undergo this intervention. This intervention consists of two workshops about four weeks apart. Each workshop is about five hours with a break for lunch. It's on Saturday mornings and they're held in a hotel because the workshop providers believe that it's very important to show a kind of respectful attitude to these offenders. It's restricted only to adult male offenders and to those who admit the offense.

And they must have no prior record of violence towards victims in the preceding two years. It's also restricted to men who've abused their intimate partners, not other family members. And the victims have to agree that the treatment won't put them in further danger. In the beginning, Strang says, the men are reluctant to engage. And the facilitators expect this. This is normal. There's often initially a lot of victim blaming, a lot of excusing of behavior. And they don't confront it directly. They allow the participants enough room, enough space to talk themselves out, to explain why they've behaved as they have.

And of course, they hear the stories of all the other people in the room as well. And by careful questioning by the facilitators about different ways in which they perceive their relationship with their victim operating, rather than any direct confrontation, there is a slow kind of unpacking of what appears to be going on. And as an evaluator, we are getting astonishingly good results. How good is astonishingly good? Strang has been looking at 400 domestic abuse cases, and half of them at least two years have already passed since the workshops began. Compared to the men who didn't get the workshops,

there was a 40% reduction in committing further domestic abuse, and there was a 20% reduction in other crimes. We have interviewed many of the victims whose cases have been dealt with this way, and they themselves indicate that there has been a marked improvement in the behavior of their partners following the program. Simon Ruda from the Behavioral Insights team read through the findings generated by Strang and her colleagues. I think one woman in particular said, I don't know what you've done with my husband,

but he's a changed man. Heather Strang didn't necessarily think of the domestic abuse intervention as cognitive behavioral therapy or CBT, but she does see a lot of commonality in getting people to think about and understand their behavior. Bringing people around to a greater degree of self-knowledge

about the way they're behaving and the impact of their behavior. Bringing people around to a greater degree of self-knowledge about the way they're behaving and the impact of their behavior seems to be key to this program. Helping people to realize what leads to the offense and the ramifications of the offense, the effect on the offender, can be a far more powerful way of reducing re-offending than just the threat of punishment. The point, says Ruda, is that people can change. I'm a big believer that it's possible that the way we think about ourselves, no matter what stage in life, has a big impact on our behavior. And on that front, the Behavioral Insights team is currently planning a new crime-fighting trial in another part of England.

Someone that we work with in the police in West Midlands, Chief Superintendent Alex Murray, he came to us. We've been working with him on a number of areas. And he spotted the opportunity to consider how are we best making use of the time that we have with offenders who are in police custody. On average, Ruda says, offenders spend about 15 hours in police custody. How are we using that opportunity? I mean, you have literally a captive audience. So let's think about what we can do. The West Midlands police superintendent had been thinking. He observed that actually when we hold offenders in police custody,

they tend to stare at blank walls inside a cell. Well, what could we write there? What could they write there? We all know that advertising and marketing, if done right, can profoundly affect our future behavior. So, what kind of message written on a holding cell wall might help change an offender's future behavior? What if that message seemed like something written by one of the previous occupants of the cell. So the message might read, five years ago on this date, I was here like you are now.

And this is what I've done. And this is me looking sad, kind of moody, kind of tough. But actually, this is the impact that my actions were having on those who were close to me, my children, my parents, etc. Then I discovered that actually, if I try and do this thing, whatever it is, and I work at it, it's going to make it better. And so the story goes on, and the guy does what he does. And all of a sudden, he can improve, he can change and life's much better for him and his family. And I thought that might be quite a nice thing to see if we can prompt offenders who have found themselves in that situation just to reflect on their actions and to reflect on whether or not

they can actually do something a bit differently and maybe to try and shift the offender maybe from the mindset of I've done this action because this is who I am I am a criminal therefore this is what I do into a mindset of this is something that I've done, but it doesn't necessarily need to define my life. So this building on some of the work of Carol Dweck, who's done some excellent work on something she refers to as growth mindsets. And the hypothesis is that if people really understand how they can work on something and improve themselves, they're more likely to achieve that than if they believe that they're made a certain way and that way defines how they behave. Among the many potential virtues of posting messages like these is the cost, which is very low. We're already gathering the data. They're already in the cells. You know, we're not really investing that much to try and test the effectiveness of this.

But I do believe in the approach, trying to show offenders that actually this isn't you. This is a behavior. If you want to change it, you can. They'll be looking to see if messages on cell walls lead to lower rates of rearrest, if police officers are spending less time pacifying angry prisoners. To that point, Ruda says that projects like this one, which granted is a little weirder than the typical government intervention, have not always captured the imagination of senior government officials. A few years ago, we'd have a great idea and we'd go to the relevant ministry and they'd say, that's really interesting, but I'm busy.

But, Ruda says, the reception is generally warmer among police officers and others on the front lines of delivering public sector services. The appetite was much greater among them because they could see this is going to help them do their jobs. And once you run a trial, all of a sudden you get some good results. Honestly, the ministers are then interested. Ruda believes that behavioral nudges are proving so effective that they might even work in one of the thorniest realms of law enforcement, fighting extremists. There's this hypothesis around psychological inoculation,

is what it's called. And the hypothesis is that you give younger people, particularly those whose opinions of the world and everything haven't been quite formed rigidly yet ideas of prejudice but ideas that are so ridiculous that it's kind of easy for them to dismiss them so you know oh all women are stupid because they have long hair or something ridiculous like that and the hypothesis is that once the cognitive process starts to rebut this and think more logically about it, it becomes more resistant to slightly more sophisticated arguments of prejudice that it may have the mispleasure to hear later. And I think this is an interesting angle which is worthy of further pursuit. In fact, Chris Blattman, the Columbia researcher who works in Liberia, he says he's heard from people in the U.S. State Department

who want to know whether cognitive behavioral therapy might be helpful in countering violent extremism. It's a slight exaggeration, but if you talk about Development Project X to the State Department or USAID or a member of the U.S. government, there's a 50% chance that they say, oh, will that work in Afghanistan? Or will that work against terrorism? Because on some level, this is where, right or wrong,

this is where a lot of the attention is focused. And so anything that says we can change the person, we can essentially re-socialize people who are about violence into having a different identity. That sounds tempting because some of these extremist organizations are essentially offering people a particular self-image. They're offering them something immaterial that seems to be very valuable. And this program, programs like this might do that in reverse. This week and last week, we've been looking at new ideas for crime prevention.

We all know an ounce of prevention is worth a pound of cure. Although in the case of crime, it may be more like a ton of cure. Just think of all the costs associated with crime for the victim, for society, for the criminal. The costs are financial but also psychic, and they're huge. What's encouraging about the crime prevention stories we've been hearing, what's different about these stories, is that these treatments are working on people who've already started getting into trouble. Juvenile delinquents in Chicago, former child soldiers in Liberia, domestic abuse offenders in Britain, and the treatment helps turn them around.

Most people who do bad things, violent things, presumably aren't doing them for pleasure. When someone gets in a fight or beats up a spouse or kills someone, it's generally because they've lost control. They've made a rash and poor decision. So, can the modern boom in decision science and behavioral science help change the way we think about crime itself? I would argue that the evidence we've put forth from Chicago and Liberia and Britain suggests the answer is yes. In fact, it suggests that the way we think about crime and punishment generally is perhaps wildly, hopelessly outdated, like performing a lobotomy on anybody who's got a really bad case of the blues. Because of our inability to prevent more crime, especially among people who've already committed some, do we routinely turn small-time offenders into lifelong criminals? Do we turn prisons into housing projects?

Have we turned our police forces into a de facto occupying army whose primary remit is to wait for bad things to happen, then try to round up the offenders? That's not what police were originally intended to do in a civilized society. In Britain, in 1829, Sir Richard Mayne wrote Instructions to the New Police of the Metropolis, which begins, The primary object of an efficient police is the prevention of crime. The next, that of detection and punishment of offenders if crime is committed.

To these ends, all the efforts of police must be directed. As the former London cop Stephen Colgan writes in a forthcoming memoir called Why Did the Policeman Cross the Road? So why then, I wondered, did my basic training not include any crime prevention? Not one minute of my whole 16-week initial training program was allocated to the subject. Instead, the syllabus focused exclusively on catching the bad guys or, more precise, catching the bad guys after the crime had been committed. All this has made me want to make a future episode, maybe several episodes actually, about policing and crime.

Working title, What Are Cops For? I'd love to hear your ideas on this topic from any angle at all or any suggestions for what kind of stories we should tell, what kind of data we should pursue. Write to us at radio at Freakonomics.com or give us a shout on Twitter. As always, many thanks. Thank you. Cowett, Merritt Jacob, Greg Rosalski, Caroline English, Alison Hockenberry, and Kasia Mihailovic. We had help this week from Matt Fidler. If you want more Freakonomics Radio, you can subscribe to our podcast on iTunes or go to Freakonomics.com, where you'll find lots of radio, a blog, the books, and more. Thank you.