Freakonomics Radio - 437. Many Businesses Thought They Were Insured for a Pandemic. They Weren’t.

Episode Date: October 29, 2020

A fine reading of most policies for “business interruption” reveals that viral outbreaks aren’t covered. Some legislators are demanding that insurance firms pay up anyway. Is it time to rethink ...insurance entirely?

Transcript
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Starting point is 00:00:00 Here's a riddle. Name something that one of every three small businesses in the U.S. bought to protect themselves in an emergency, but when an emergency happened, it turned out to be useless. Are we talking about a burglar alarm? A sprinkler system? A gun? No, none of those. This riddle is best solved by asking an actual small business owner.
Starting point is 00:00:28 Janice Jucker, and I'm co-owner of Three Brothers Bakery with my husband, Bobby. Three Brothers Bakery is in Houston. It has a few shops there and also sells online. They are particularly famous for their pecan pies and famous for something else. Our honorary titles are King and Queen of Disasters because we've been through four floods, a fire, a hurricane, and now a pandemic. The first flood was in 2001 after Tropical Storm Allison. It took about three days to clean up. Before Allison, Jucker had suggested to her husband that they ought to buy flood insurance. But of course he didn't listen to me.
Starting point is 00:01:07 This left the Juckers on the hook for about $100,000 of damages. But it did inspire them to buy flood insurance, which would cover property damage, as well as what's called business interruption insurance, which would cover lost revenues in the case of a disaster. These turned out to be prudent purchases because in 2008... In 2008, we had Hurricane Ike, and we think a tornado came down the street, ripped off the roof, and we were closed for nine months for that one. And that was about $1.2 million. That's $1.2 million of damages, which their insurance, for the most part, covered. And then in 2015? In 2015, the Memorial Day flood, which we got about three and a half feet of water,
Starting point is 00:01:58 and that was a million-dollar event. And another successful insurance claim. 2016, we had the tax day flood, but we were getting ready to close five days later to do the repairs from 15. So we just pushed the water out and didn't make a claim or anything. But Three Brothers Bakery wasn't done being flooded. In 2017 came Hurricane Harvey. It was basically a river on our street, and that was another million-dollar event. And then, I think it was 2018, we had a fire in December. So much calamity, so much property damage. But fortunately, the Juckers had continued to carry insurance.
Starting point is 00:02:42 If we had not had insurance, we would have been out of business. So Janice Jucker has come to appreciate the insurance industry, but she also understands the insurance companies are not fully on her side. I mean, I think that insurance companies, and understandably, their goal is not to pay you. Getting paid is a negotiation. So one time I got my check for business interruption with Hurricane Ike and I noticed it was short. And so I called, I said, why is this, you know, 20% short?
Starting point is 00:03:16 And the adjuster says to me, well, we're in a recession because it was 2008. So I said, that's ridiculous. So I made a PowerPoint and I gave it to the insurance adjuster. And the company did increase the juggers' payout. I felt pretty good about that. Even with all her experience dealing with disasters, the COVID-19 pandemic has been its own category. A hurricane, a flood, you know, it happened and it's over. And then you clean up and
Starting point is 00:03:46 you move on. The difference with COVID is it's not over. Back in the spring, as the economy in Texas began to shut down, Three Brothers was allowed to stay open since a bakery is considered an essential service. But essential doesn't mean successful. We saw an immediate drop in revenue, dramatic. Dramatic and, again, lengthy. ReleaseJucker has business interruption insurance. In fact, one in three small businesses in the U.S. have it. But guess what business interruption insurance doesn't cover? Our insurance covers no losses from COVID.
Starting point is 00:04:28 I did, of course, pull out my book, but it just doesn't, it didn't cover it because the kicker is you have to have some kind of physical damage. That's the same situation most small businesses now find themselves in, even if they did go to the trouble and expense of buying business interruption insurance. No physical damage, no insurance reimbursement. And why
Starting point is 00:04:52 should you care? Small businesses employ nearly half of American workers. Even before the pandemic, many small businesses had only a few weeks worth of cash on hand, if that. Many small businesses have already gone under with more to follow. How will the insurance industry and the government respond to this crisis? And why wasn't this pandemic insured? That's what we'll try to find out today on Freakonomics Radio, right after this.
Starting point is 00:05:40 From Stitcher and Dubner Productions, this is Freakonomics Radio, the podcast that explores the hidden side of everything. Here's your host, Stephen Duffner. So, correct me if I'm wrong, but I really can't think of a product that more people buy even though they don't want to buy, than insurance, yes? Well, that might be right. One of the challenges is people don't buy enough insurance because they slightly resent the need for insurance. And that is...
Starting point is 00:06:13 Bruce Carnegie Brown, chairman of Lloyd's of London. Even if you know nothing about insurance, you probably know Lloyd's of London. They were founded in 1688. And indeed, it was really the first commercial insurer in the world. The oldest class of business in the commercial world is marine insurance, so the transportation of cargos and the underwriting of ships. In more recent centuries, Lloyd's became famous for insuring one-of-a-kind properties. We insured Betty Grable's legs. We insured David Beckham, the footballer's legs, and Rudolf Nureyev, the ballet dancer's legs. We also have at some point insured Dolly Parton, but I don't think it was her legs.
Starting point is 00:06:53 But Lloyd's is not just an insurance company. Lloyd's is a marketplace that is a host, as in any marketplace, to a number of market participants. And we host 85 underwriting syndicates at Lloyd's. So Lloyd's matches those who wish to buy insurance with those who wish to sell it. Some of the sellers lay off the risk they insure onto what are known as reinsurers, that is, insurance companies who insure the insurers. Well, we are also ourselves a reinsurer of other people's risks. So some of this can be a little bit circular. Circular would be one way of putting it. For many on the outside, baffling might be a better term.
Starting point is 00:07:32 But let's start with some basics. There are many, many, many forms of insurance, health insurance and life insurance, of course, along with insurance against all sorts of unforeseen or undesirable outcomes. This often falls under what is known as property and casualty insurance. We do a lot of big natural catastrophe insurance at Lloyd's. One of our biggest lines of business is hurricanes and windstorms in North America. Are you involved in insurance against wildfires at all? Yes, I'm afraid we are. So in places like California, these are very high-density places and places of very high economic value,
Starting point is 00:08:10 and therefore the claims that arise from these kinds of wildfires are commensurately high. So how is it most possible for Lloyd's to lose a lot of money in a given year? So the issue would be that we underwrite in reasonably large size, very severe, theoretically infrequent events. And so if those events come together, it can create real challenges for us. So the most obvious examples in recent times would be in 2005, three hurricanes went through the United States. And I referenced the United States a lot because 45% of all of our business comes from the US. And in 2017, there were also three hurricanes that went through the southeast of the United States in Louisiana and Texas. And those created very sizable claims on the
Starting point is 00:08:54 marketplace. And as a result, the market made a loss. Lloyd's lost money in 2017 and 2018, but returned to profitability in 2019. That was a good year for most property and casualty insurers in the U.S., with the sector earning a profit of more than $60 billion. But then, of course, came 2020 and a global pandemic. What has that done to Lloyd's business? We think upward of 16 lines of insurance business are affected by the pandemic. The easiest ones to understand are things like event cancellation. We have a very big business in providing insurance to things like the Wimbledon tennis tournament or the Tokyo Olympics. And when these things get cancelled or postponed, there are very quantifiable claims that are reasonably easy to calculate and
Starting point is 00:09:42 to pay out on. We also have issues like trade credit when supply chains are damaged, travel insurance as well. But then what develops over time are other kinds of claims. So there will be claims associated with medical malpractice because people will believe patients haven't been treated appropriately for the pandemic, for instance. And then it feeds through into things like the directors and officers insurance, which is the insurance that companies buy to protect their officers in the performance of their business. The challenge with COVID is dimensionally more complex as a risk for the insurance industry to manage than your average hurricane. Back in May, just a few months into
Starting point is 00:10:21 the pandemic, Lloyd's estimated that COVID losses across the property and casualty insurance industry would be an unprecedented $200 billion. Of which about half were because the assets that we hold to pay the claims were impaired by the crash in the stock market. Okay, we need to back up a bit here. There's one thing I'd like to explain to listeners, which is how many or most insurance companies make money, which is not just by taking in hopefully more money than they pay out in claims, but by investing. It is an investing business. Can you just talk about that for a moment? Well, it is an investing business because we take premiums in in the form of cash and those premiums are then invested until claims arise. In other words, insurance companies take your money in the form of what they call premiums. Clever idea, calling your bill a premium as if it's a wonderful thing.
Starting point is 00:11:13 They then invest that money in, say, the stock markets. You may recall that as the pandemic began to spread earlier this year, most stock markets cratered, which made sense. But many markets, including the U.S. markets, have recovered, which seems to make less sense considering that the pandemic persists. I asked Carnegie Brown if he could explain that. Well, you know, I can't. I mean, if you strip out the technology firms, actually the markets haven't recovered very well. There's been a huge concentration in the technology markets. And of course, that's not unsurprising because I do think that the pandemic has been an accelerator of the use of technology in many traditional business lines.
Starting point is 00:11:53 Okay. So going back to that May estimate of a $200 billion industry loss, half of that loss, Carnegie Brown says, was expected from declines in insurers' investment holdings, declines which, as we just noted, were promptly recovered. And the other half were directly related to claims. Now, on the actual claim side of the equation, that $100 billion ranks up there with the kind of hurricane events I talked about before as a very major loss for the overall insurance industry. Now, you may think that no one outside the insurance industry or their shareholders should bemoan this loss. Bruce Carnegie Brown, not surprisingly, has a different view of the
Starting point is 00:12:33 industry, a more appreciative view of insurance. If you sit looking at it from my perspective, it's actually a great enabler. An enabler how? Consider the act of driving your car. When you look at the most frequently bought form of insurance, it's motor car insurance, and you have to have it in order to drive a car. Auto insurance is one of the few forms of insurance that is mandatory in most places. What would it look like to drive a car without insurance? If you looked at driving a car through a different lens, you'd say that you couldn't afford to get into your motor car because if you happen to knock somebody over or
Starting point is 00:13:10 have an accident that created a disability in a third party, the cost to you in economic terms, let alone all of the emotional issues, would be beyond your net worth. And so actually, it enables things to happen. It being insurance. And we like to think of it, therefore, as enabling people to take more risk than they would otherwise be able to take. And actually, Lloyd's has a proud history of doing firsts in this area. So we did provide the first automobile insurance policies, the first insurance policies for airlines, the first insurance policies for satellites, and most recently, the first insurance for cyber risk. Okay, so a natural question to follow.
Starting point is 00:13:49 How about pandemic insurance? This is where it gets, as Bruce Carnegie Brown might say, a bit circular. Yes, but essentially, the insurance of business interruption, which is the interruption of your revenues because of an event, was essentially a property insurance policy. Remember, companies like Three Brothers Bakery in Houston have what is called business interruption insurance. Let's say you run a shop and your shop is flooded. And as a result of the flood, you can't open, you lose revenues. And the insurance was designed to cover that. And indeed, the Jucker family in Houston did have storm damage covered in the past repeatedly.
Starting point is 00:14:34 And then customers were able to buy extensions or additions to the policy, which covered them for additional risks. And one of those, certainly in the case of Lloyd's, was for pandemic or notifiable diseases risks. When did you start writing that edition? Oh, we've been doing that for a long time. So there's quite a good report on the Lloyd's website after the SARS issue where we identify pandemic as a growing risk around the world. And we've been writing insurances for pandemic risks since that time. But most people don't buy it and as a result do not have the cover. Most of this is really about having your own personal risk register and companies do the same thing. And one of the challenges for pandemic is that it fell too far down the list. So people
Starting point is 00:15:14 were aware that pandemics could happen, but they sort of didn't believe it could happen to them. And so you would rightly imagine that pandemic will creep up the list, but people can't afford to be insured for everything. Back in July, the CEO of Lloyd's estimated that between 80 and 90 percent of businesses with insurance wouldn't be covered for pandemic-related shutdowns, which were mandated by the government. Because what business interruption coverage typically is linked to, says Carnegie Brown. It was very much linked to physical damage in the property. But its label, as you suggest, is much more all-encompassing than that, which is why I think a lot of confusion has arisen. And I think in the industry, we need to think a little bit
Starting point is 00:15:55 about how we label some of these products because they're not as inclusive as they should be. Janice Jucker of Three Brothers Bakery would agree. When you buy a business interruption policy, she says, You get a book, it's about three inches thick. And I do recommend that you make them print it and give it to you. And the other thing I would recommend is to read the policy before. It is better than sleeping pills, I promise you. And read it with a highlighter and you'll find some things are missing. And so where you end up in dispute is with the precise wordings of the policy. You get into
Starting point is 00:16:37 arguments of things like, was it the pandemic that caused the losses or was it government action through lockdown? Were your premises directly affected by this or was the disease somewhere else and you're just caught as a third party? But I, you know, the underlying tenor of your question is, and which I absolutely support, is that the worst kind of outcomes here are where customers think they have protection and they don't.
Starting point is 00:16:59 Some of these disputes inevitably go to court. Carnegie Brown says that U.S. courts have thus far been more likely to side with the insurance companies as opposed to courts in the U.K., which are more inclined to rule in favor of the small businesses. One of the reasons why the insurance companies are doing rather better in the United States is because the policy wordings are much tighter in the United States. And why are the policy wordings much tighter in the U.S.? Insurance is run state by state in the U.S., and one of the things that most states do is require insurance companies to file any change in the wordings of their policies
Starting point is 00:17:37 alongside changes in price. So there's a regulatory procedure to the wording. We don't have that in most of the countries in Europe. And as a result, wordings are much looser because you don't want to go to your U.S. regulator with something that's marginal. So you only change the wording if it's reasonably material. And as a result, in the United States, there's been more discipline in the underwriting of contracts. And more discipline in the underwriting of insurance contracts has meant that many business owners who thought their business interruption insurance would cover their pandemic losses were A, wrong,
Starting point is 00:18:11 and B, left with no legal recourse. So, is that the end of the story? No, it is not the end of the story. I believe the regulators on the state level were asleep at the switch. Coming up after the break, how state and federal legislators are trying to claw back some business interruption money, and what it's like to be a scholar of risk management during a pandemic. It is the most exciting time in my life because the first time that I'm here, people are really paying attention to this.
Starting point is 00:18:55 As we've been hearing, a lot of businesses in the U.S. had insurance policies they thought would pay out when they were slammed by the pandemic, but they didn't pay out. The typical business interruption insurance policy specifically excluded losses from a pandemic. I believe the regulators on the state level were asleep at the switch. Robert Carroll is a member of the New York State Assembly. They didn't understand what this exclusion clause would mean. They looked at it and they looked at the plain language of it, which is how folks interpret contracts. And they said, oh, if your business gets the flu, this insurance won't cover it. What they didn't assume would be that there would be a worldwide
Starting point is 00:19:39 pandemic that would shut down the global economy. But Carroll doesn't blame just the regulators. Insurance companies surreptitiously slipped in a vague clause. And they didn't slip this clause into every contract, but about 80%, it seems like, where they excluded viruses, bacteria, or microbes. And these clauses were approved by state regulators. You could, of course, argue that slipping a vague clause into a contract is what lawyers who write contracts are paid to do, and that it's the job of the people who sign the contracts to understand. Carroll doesn't see it that way.
Starting point is 00:20:20 When you have an actor, like a small business, purchasing insurance from a multinational corporation that has teams of lawyers and actuaries and provides this insurance as take it or leave it, there's no negotiating of terms. And that's the reason why legislatures, and in this instance, the state legislature, which regulates insurance contracts, has the ability to go in. That is, to go in and do something about it after the fact. Carroll has introduced a bill in the New York state legislature that would force insurance companies to reimburse businesses for pandemic-related losses, even if their policies specifically excluded a viral pandemic.
Starting point is 00:21:01 This is about consumer protection. This is about small business protection. Other states have similar measures in the works. California, Louisiana, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania, Rhode Island, and South Carolina. Carroll says this would hardly be the first time that governments have stepped in to override insurance contracts. Southern states and Gulf states have passed legislation retroactively after devastating hurricanes and natural disasters to tell insurance companies they're not allowed to drop folks who have hurricane insurance, to require folks more time to put in claims after Katrina, etc. And these voided specific clauses in contracts. And American history, Carroll says, offers further guidance on undoing exploitive contracts. We have tons and tons of examples
Starting point is 00:21:53 where the state has come in and said, we will no longer enforce restrictive covenants on the contract of sale of homes where they were discriminatory, where they said, you will not sell this home to a Black person or a Jewish person or a person based on their race or origin. And we said, no, that's abhorrent and it's against public policy. One argument against legislation like Robert Carroll has proposed is that it could bankrupt the insurance companies. Bunk. They're sitting on a trillion dollars. It's not going to bankrupt the industry. Indeed. According to the U.S. Treasury, the property and casualty insurance industry in the U.S. had, as of 2018, total cash and investments of around $1.7 trillion,
Starting point is 00:22:38 of which around $750 billion was considered policyholder surplus, growing at an average annual rate of 5%. So let's pretend, just for a minute, that states or even the federal government did decide to force insurance companies to bail out small businesses. How much money are we talking about here? We are really talking about trillions of dollars of losses on business interruption. And I think the real issue is we don't really know how long this is going to continue. That's Howard Kahnruther. He's an economist at Penn's Wharton School of Business. He co-directs the Risk Management and Decision Processes Center there.
Starting point is 00:23:21 And he has been studying the insurance industry for decades. Frankly, I shouldn't be saying it. It is the most exciting time in my life because the first time that I'm here, people are really paying attention to this. So let's just get this out of the way. Do you and or your center receive research or other funding from the insurance industry? I appreciate your asking that. We have a sponsorship program where we do have insurers and reinsurers, as well as other companies that provide us with a annual contribution. And there are no strings attached to this contribution at all. We pride ourselves
Starting point is 00:24:00 and have always prided ourselves as being a neutral party. And our interest is not to in any way support any party, but to get the facts out on the table so we can say here's what we feel are appropriate ways to deal with the situation. The current situation, as Kahnruther sees it, is driven in large part by how most people think about insurance. The biggest mistake that I think we make on insurance, there are two. One is we underestimate the risk and we assume it's not going to happen to me. I don't need insurance. The second is a little more subtle, and that is we think of insurance as an investment.
Starting point is 00:24:41 We don't think of insurance as protection. People tend to buy insurance after a disaster, not before. They buy earthquake insurance after an earthquake, even when they think the probability is lower that an earthquake will occur again than it was before. And then here's the kicker. They cancel their policy a few years later and say, look, I haven't had a claim. Look at what I could have done with all my premiums. Conruther has explored these issues in a book called The Ostrich Paradox, Why We Underprepare for Disasters. What you have to tell people, and it's very hard to do this, the best return on an insurance policy is no return at all. Celebrate you have not had a loss. The evidence that people do underprepare for disasters is quite clear. Here's Bruce Carnegie
Starting point is 00:25:38 Brown from Lloyd's of London. Every time a hurricane comes on shore in the United States, fewer than 25 percent of the people affected by the hurricane have insurance. At the same time, we do tend to buy other, less essential forms of insurance. People insure their mobile phones, for instance, and that's worth $500 or $600. But what they don't do is buy enough health care if they get cancer or enough insurance for their families in the event that they die. When it comes to buying the proper types and amount of insurance, Howard Conruther's advice is, well, it's sensible advice perhaps, but it's also frustrating for anyone who's ever tried to read an insurance policy, anyone who's not an insurance executive or maybe a lawyer. People are not familiar with insurance at all. They often do
Starting point is 00:26:27 not read their policies. They think that they have coverage that they actually don't have. And as a result, I would say that most of the businesses, unless they actually had someone carefully looking at this, would not necessarily have realized that they were not covered for business interruption due to a pandemic. So a lot of the media coverage early in the pandemic painted a picture that the insurance industry was toast, that between the stock markets crumbling and many insurers presumably being responsible for a lot of payouts because of the pandemic. As it turns out, neither of those turned out to be accurate. So it seems like the industry dodged a bullet, essentially.
Starting point is 00:27:12 Is that accurate or am I overstating? No, I think it's accurate. I think by excluding pandemics from coverage, they dodged the bullet. If it turns out that these states were successful in the courts by saying you have to pay retroactively, then this would cost the insurance industry huge amounts of money, billions of dollars. And this would be an enormous burden on the industry. So what happens if one state successfully legislates this? Does that become a domino that leads or forces other states to do the same? I would hope it would not. I would hope that each state would be independent in terms of how it would deal with this. And I would say that the insurers would make the case, and frankly, I would make the case personally, that that would be inappropriate if it turns out that their coverage was excluded. Because we're talking about an insurance policy and not a give out or a subsidy that the insurance
Starting point is 00:28:10 industry is responsible for. I think that most countries would say that this is a public sector responsibility. So far, that's how the U.S. has seen it, as a public sector responsibility. Through the CARES Act, the federal government directed more than a half trillion dollars to small business relief to businesses with and without insurance. Governments all around the world have been pouring capital and cash into the economies to try to minimize the impact. That, again, is Bruce Carnegie Brown of Lloyds of London. And this is almost certainly helpful.
Starting point is 00:28:46 That in itself has not changed whether the insurance industry is liable for its claims or not. But it raises the challenge of what to do about future pandemics, because typically when insurers lose a lot of money on a line of business, they stop writing that line of business. What we would look at in this and what we represent to governments around the world is that they should think about this in the context of things like flood insurance or terrorism insurance, where often there's a partnership between government and the industry. The insurance industry did not charge a penny for terrorism coverage before 9-11. Howard Cunruther again. It was surprising. They didn't consider it as a separate aspect of insurance. They just didn't Howard Kahnreuther again. In other words, insurers just included terrorism coverage in their business interruption policies. It was not a separate carve-out, probably because the risk just didn't seem very large. They basically had not focused on what happened to the World Trade Center in 1993, the Oklahoma City bombings, or terrorism around the world.
Starting point is 00:29:53 But after 9-11, they all refused to offer coverage. They basically excluded it. It led to the Terrorism Risk Insurance Act, where the government got involved. After 9-11, New York, which I represent, could not get insurance for anything. That is U.S. Congresswoman Carolyn Maloney, who wrote the Terrorism Risk Insurance Act that Conruther mentioned. Down at Ground Zero, you could not even insure a hot dog stand. The only way we could get insurance was partnering with one of our large companies with Lloyd's of London, and the premiums were through the roof.
Starting point is 00:30:32 So we offered a program. God forbid that we had another terrorism attack that would be there to respond to it immediately with a government backstop. Meaning the federal government would be the insurer of last resort in a devastating terrorist attack. This program is still ongoing. As of this year, it would be triggered after losses from a terrorism event exceed $200 million. This government backstopping allows insurance firms to offer terrorism insurance with premiums that are affordable. Without the backstop, insurance firms might simply stop writing terrorism insurance, or it would be unaffordable. By now, you can surely see the parallels between terrorism and a pandemic
Starting point is 00:31:17 from an insurance perspective. And that's why Congresswoman Maloney has introduced a similar bill called the Pandemic Risk Insurance Act. According to most private insurance, they cannot provide business disruption pandemic insurance support. So this will allow a program to help businesses recover and react and rebuild after a pandemic. Here's what she proposes. First, once a pandemic is declared, each participating insurer pays out a deductible, which is equivalent to 5% of the value of premiums they collected in the previous year. And the total amount of losses faced by insurers exceeds $250 million. Once the program is triggered and started, the federal government will be responsible for 95% of losses, and the insurers will be responsible
Starting point is 00:32:14 for 5% of losses up to $750 billion cap. Maloney acknowledges there's a lot of resistance in Congress to taking on such a potentially massive program. But if we have a 9-11, if we have another pandemic, government is going to go in. We're going to go in to help. So we might as well set up a program that sets the parameters the way it's going to work and is a partnership with the private sector who will be assuming part of the loss. It's crazy. It's crazy. It's utterly crazy. So in 100 years, when the next global pandemic happens, we'll save those businesses. That, again, is Robert Carroll, the New York state legislator. Just so you know, he and Maloney are both Democrats. His problem with Maloney's proposal is that it is not retroactive,
Starting point is 00:33:04 that it doesn't force insurers to pay out for this pandemic. Carolyn Maloney had a similar bill after September 11th when insurance companies tried not to pay out claims. So when was the next September 11th that hasn't happened? Insurance companies love this. It's a great headline. People think, oh, they did something. Meanwhile, everyone goes bankrupt except them. Bruce Carnegie Brown of Lloyds of London has a different set of objections to Carolyn Maloney's proposal. Rather than just create a kind of pandemic insurance product with government,
Starting point is 00:33:35 our argument has been that that might be yesterday's problem. What if tomorrow's problem is a systemic cyber attack? So why don't we create a product with government that is more flexible and can be used to address particular risks as they arrive? I think the key issue is resilience, actually. Resilience is a quality that is much undervalued by our economic models generally around the world. So, you know, we've all been taught to grow as quickly as we can. We talk about lean inventories and just-in-time delivery and extended supply chains. And companies' valuations have typically responded to that way of working. And I think we need to find ways to factor more value into this issue of resilience. So, interestingly,
Starting point is 00:34:15 companies, when they report their business once a year or even quarterly, make no mention of insurance protection that they have or do not have. And so insurance is not yet embedded in companies thinking about the resilience of their balance sheets and their business models. And I think that's a mistake. Now, I'm talking my own book in one sense there for obvious reasons, but it does come back to this fact that I think the world is underinsured. And I think insurance can help build resilience against specific events when they happen. To that end, Lloyd's has come up with three forward-looking insurance vehicles. The first is called Restart.
Starting point is 00:34:50 Restart is very specifically about trying to provide what we call non-damage business interruption insurance. In other words, the kind of business interruption insurance that most firms who had business interruption insurance thought would cover them for the pandemic, but which didn't. Another idea is called Recover Re, with the Re standing for reinsurance. Recover Re is more of a banking product. Effectively, it argues that we'll pay the claim up front and then recover it in premiums collected over subsequent periods of time. Sort of insurance company meets mortgage lender, if you will. And the third product is called Black Swanry. Black Swanry is really trying to address the
Starting point is 00:35:31 fact that some of these events are just too large, and so they need government engagement. Carnegie Brown, as chairman of an insurance firm, plainly is talking his own book, as he admits. But the economist and risk scholar Howard Kunreuther does see value in rethinking how insurance works, especially in rethinking the relationship between private firms and the public sector when it comes to future risks. The idea of expanding beyond pandemics is critical. And this is an opportunity for us to really reflect on what kind of risks the insurers can and cannot provide on a wide variety of different risks. Climate change is certainly one of them, and there is exponential growth with respect to CO2 emissions that will cause major, major damage on flood.
Starting point is 00:36:20 Trillions of dollars where there have only been billions in recent years. So let's take advantage of the pandemic to broaden our view of how we deal with catastrophic risk and then say what kind of a public-private partnership would we want to have for looking at all of them. Janice Jucker, co-proprietor of Three Brothers Bakery in Houston, is paying some attention to these bigger questions of insurance policy, but she is more focused on the smaller issues, the issues she can actually control. One thing about disasters, I tell everyone,
Starting point is 00:36:56 you get one pity party and no more because you have got to get to work. And Jucker, despite her intimate involvement with multiple disasters, remains an optimist. I always say out of everything bad comes something good. Including the history of her own small business. So the bakery history began about 200 years ago in Poland, and the family baked continuously until the Nazis came and took the family and, frankly, the bakery in 1941. And then my husband's grandparents were murdered in Auschwitz. The survivors eventually made it to Houston.
Starting point is 00:37:37 And they didn't speak English, but they knew the language of baking. And so what were they going to do? So they started a bakery. And my husband is now the fifth generation in the family that bakes Eastern European style breads, pastries, etc. We asked Jucker if she is planning to sue her insurance company over their lack of coverage for the pandemic. Lawsuits are emotionally draining and you're working backwards. And so in the case of this, it's probably going to be a class action. The lawyers are going to get a lot of money. I don't know that it's worth it for me. It might be worth it for a bar that's completely closed and lost all their revenue.
Starting point is 00:38:19 Then I would probably do it because what else do you have to do? You're completely closed. And how about having state legislatures force payouts? I would be shocked if they legislated that the insurance companies have to pay business interruption because, frankly, I think they'd all go out of business. Would Jucker consider buying pandemic coverage now? It would have to be better than what I heard about recently. I think it was $10,000. I got $100,000 in coverage. That's just not worth
Starting point is 00:38:45 it to me. So what does Drucker think would actually be most helpful to small businesses like hers? Vote on a stimulus package. That's the most important thing above all else. And, you know, I'm not saying any political thing. I'm just saying that Americans are more concerned about what's in their wallet right now. Coming up next time on Freakonomics Radio. Stephen, I really don't like where this interview is now going. John Mackey, the CEO of Whole Foods Market, is a famously outspoken leader. But you know what? Every time you get a scar,
Starting point is 00:39:25 you try not to do the same stupid thing again, right? Mackey argues for thinking differently about how business is done. He calls it conscious capitalism and conscious leadership. And how is that holding up now that Whole Foods is owned by Amazon? That's next time on Freakonomics Radio. Until then, take care of yourself and, if you can, someone else too. Freakonomics Radio is produced by Stitcher and Dubner Productions. This episode was produced by Zach Lipinski. Our staff also includes Allison Craiglow, Greg Rippin, Matt Hickey, Daphne Chen, Mary
Starting point is 00:40:01 Deduc, and Corinne Wallace. Our intern is Emma Terrell. We had help this week from James Foster. Our theme song is Mr. Fortune by the Hitchhikers, and all the other music was composed by Luis Guerra. You can get Freakonomics Radio on any podcast app if you want the entire back catalog. Use the Stitcher app or go to Freakonomics.com,
Starting point is 00:40:20 where we also publish transcripts and show notes. We can be reached at radio at Freakonomics.com. As always, thanks for listening. I must know, related to Andrew Carnegie? Well, don't talk about him a lot because, of course, the black sheep stayed in Scotland and the others went to the United States and made their fortune.

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