Freakonomics Radio - 520. The Unintended Consequences of Working from Home
Episode Date: October 27, 2022The last two years have radically changed the way we work — producing winners, losers, and a lot of surprises. ...
Transcript
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you may have been hearing this debate about where you should be working it's not in your best
interest to work at home if you're just sitting in your pajamas in your bedroom is that the work
life you want to live i love the freedom of not having a commute in the mornings of being able
to set my own hours it does not work for younger people.
It doesn't work for those who want to hustle.
Don't you want to feel part of something?
I love that I can work from anywhere.
I can go work in Buddy Florence if I want to.
You too may have strong feelings about the work-from-home debate.
This man certainly does.
Yes, I mean, work- home is a real wild west.
A real wild west, meaning there may be rules and protocols, but they're not widely understood or followed, and they seem to change all the time. This has led to a lot of shouting and speculation.
I get frustrated when you read in the media pro and against work from home,
and they're comparing extreme positions.
That is Nicholas Bloom, an economist at Stanford.
He gave us some numbers on where Americans are doing their jobs these days.
About 55% are working fully in person.
Think about jobs in manufacturing, retail, transportation,
service and hospitality, many medical workers and some office workers.
About 15% of U.S. workers are fully remote.
In a normal week, they never go to a workplace.
And about 30% of us are doing what has come to be called hybrid work.
We're in person some days and working at home or remotely the others.
And if you want to understand how things have changed since the pandemic,
hybrid work is where you should be looking.
Yes, this is the biggest change to hit labor markets in many decades.
Today on Freakonomics Radio, how is the new flexible hybrid model working out?
Flexible work is a double-edged sword.
One thing that we're concerned about is this possibility of an urban doom loop.
An urban doom loop? I just
figured I can't be the only one having these struggles. The winners and losers of working
from home and the many unintended consequences. It was a huge surprise, certainly to me. I
initially didn't believe the data. We'll hear about all that and much more. And if you are working from home,
hey, nobody's listening. Come on, womp it with me.
This is Freakonomics Radio, the podcast that explores the hidden side of everything with your host, Stephen Dubner.
We definitely need to do another take.
Yeah.
You can't have a serious conversation about working from home without speaking with Nick Bloom.
He has been studying remote work for over 20 years, and he recently co-founded a work-from-home research group.
Yes, and we've been using it to collect tens of thousands of survey responses from Americans since the pandemic began on what they're doing, what they think of working from home, how they like it, how they don't like it, and interestingly, what their employers have told them about the future.
Bloom discussed his earlier research in a 2018 episode of ours called
Yes, the Open Office is Terrible, but It Doesn't Have to Be.
Freakonomics was far ahead of the curve. Pre-pandemic, he had that
fantastic piece on working from home.
In that fantastic episode, his words, not ours, Bloom described a study of his that
analyzed remote work at a Chinese travel agency. So the firm is called Trip.com. They're one of
the world's big three travel agents. They were founded in Shanghai. My connection to them is
the founder or co-founder, at least, was a guy called James Liang, who's currently the chairman
and was back then the original CEO. He was my student. You know, it's very Stanford, about a third of the
way through the class. Someone pointed out there's this person sitting at the back of the class that
founded this massive tech company. So Bloom collaborated with Liang and two other economists
to study more than 100 Trip.com call center employees who were working from home four days a week.
What'd they learn?
We found working from home raises productivity by 13%, which is massive.
That's almost like an extra day a week.
So massively more productive, way more than anyone predicted.
And they seemed a lot happier.
Their attrition rates are how frequently they quit.
Part of this was they didn't have the commute and all the uncertainty.
But the other big drivers, it was just so much quieter at home.
So that was some interesting evidence pre-pandemic, of course.
And then in the summer of 2021.
In the summer of 2021, I actually had dinner with James when I was back in London visiting family.
And he said, we're doing another big experiment.
Would you like to be involved?
This time, Trip.com took 1,600 employees and randomized them into two groups.
People with even-numbered birthdays would continue to come into the office every day,
while people with odd-numbered birthdays worked at home on Wednesdays and Fridays.
When you run experiments, it's so easy
for them to go wrong. It's like the Anna Karenina thing that, you know, there's only one way to go
right and there's a hundred ways to go wrong. And so the aim was to keep it as simple as possible.
But wait a minute. Trip.com had already run one experiment which found that remote work was
successful. Why'd they need another? A couple of things are very different about the old and
the new experiment. The old experiment was on people that work in a call center. That is not
a team job and it's not really a creative job. And the other thing is it tested close to fully
remote. These were folks that were working from home four days a week. This new experiment had
employees working at home just two days a week and included people in the company's engineering,
marketing, and finance divisions. So there's 1,600 employees in the experiment, all grads.
A third of them had a post-grad degree. They're high-end professional jobs that have a lot of
creativity, a lot of mentoring, the types of things people worry about. Worry about, meaning
you'd worry that the mentoring and creativity might suffer if people weren't in the office together.
I was kind of testing what's currently happening in America.
We have thousands, millions of firms, organizations,
you know, research labs, hospitals, local city councils
that are allowing folks to work from home, typically two, three days a week.
And the big question is, you know, is that good for productivity?
Is it good for them? Is it good for them?
Is it good for the business?
In other words, Bloom wanted to test the hybrid work model.
A couple of days at home, a couple of days in the office.
I asked whether these findings from one Chinese firm could be generalized to US firms.
I think it's pretty generalizable.
So just to explain, these people are writing code.
They're coming out of advertising campaigns, doing accounts. A lot of them have actually been educated in the
US and then returned back to China. The China location thing is interesting. If anything,
it biases against work from home because it's pretty rare to have work from home in China.
Apartments are small. It's not a normal thing to do. And so there is much more concern amongst employees
that somehow be looked down upon or left out. My sense is if it works there in a setup that's not
well structured for working from home, it's likely to work even better in Europe and the US.
Okay, so what did Bloom find in this new experiment? There were four key results.
The first is the most important result for the firm is employees were dramatically happier
being allowed to work from home two days a week.
You can see this in surveys and maybe more convincingly you see it in quit rates.
They fell by a third.
They liked the ability to work from home on Wednesday and Friday, particularly Friday.
A lot of feedback was, look, it enables us to go back sometimes to visit parents and
relatives in our home village, maybe get out of the city for a bit. And that is really valuable
for someone. You can see your parents in a way you probably couldn't. If you're leaving at 7pm
out of Shanghai, the roads are gridlocked, the trains are full. If you're leaving at 2pm,
you can get away and get back Sunday night. Score one for work from home. Finding number two. The second finding was that it also changed the
structure of hours. If you're working from home, it's much easier to go to the dentist,
maybe go pick up your kids from school, maybe go out for a jog. You know, if you play tennis,
the tennis courts are free or golf. So what we saw is folks that were working from home worked
on average a couple of hours less a week on their
home days, but made up for it on other days on the weekends. Okay, and here is the third finding
from Bloom's study of employees working from home. They end up sending many more messages to
co-workers. Now, the fact that they're messaging people more on their work from home days is
hardly surprising. They're not in the office. What was striking is even on Monday, Tuesday, and Thursday, days in the office, they're significantly more likely to
message people. When you interview them, they say, basically got used to just a different way
of communicating. It's more written, less walking over to somebody's desk and tapping them. And they
just carry that into the office. It's hard to know if that's good or bad. People have different
views on that. There's certain levels of discrimination issues that come with always doing stuff face-to-face,
and some people find it's a bit of a leveler if you're quiet or shy.
All right.
And what was the fourth key fact?
Fact four was productivity went up a bit.
It wasn't enormous.
It was less in some ways than we expected.
There were four different measures of performance and productivity.
Promotions, performance grades, a self-assessed measure, and then finally, how many lines of code they wrote.
Promotions and performance grades were about flat, but self-assessed and lines of code were up. And
in particular, lines of code, if you think of that as maybe the hardest measure, that went up by 8%,
which is a pretty large increase. So in the midst of the noisy and sometimes contentious work-from-home debate,
Nick Bloom has provided some actual evidence.
It turns out that the flex or hybrid model, a couple days at home, a few in the workplace,
seems to boost employee happiness and productivity.
Yes. Oddly enough, individual employees right from the get-go said,
we love working from home. Bloom knows this from the surveys he's been running as part of his new
work-from-home research group. What individuals want has been kind of flat at two and a half days
right back since the beginning of the pandemic. If you look at what firms are offering, it started
off at about one day beginning of the pandemic, this huge gap, a massive gap. And now they're up to
about two and a half days. That gap is almost completely closed. And in some ways, look,
it's not surprising. This is the biggest change to hit labor markets in many decades.
The fact has taken managers and firms two years to come to this conclusion. You know, you could
say it's slow. I don't think it's slow. This is such an enormous change. In some ways, it feels
very rapid. Just to put numbers on it, working from home was doubling roughly every 15 years before pandemic. And it's now gone up
threefold in the space of two years. That's almost 50 years of change compressed into two years. So
I'm not that surprised it's taken a number of managers 10, 15 months to get comfortable with it.
What we've seen is that more and more firms have said, look, work from home is here to stay.
It's going to be a permanent thing.
We are now in, you know, the post-pandemic world in terms of the future of work.
Work from home is here to stay and it's roughly half time for professionals and managers.
The problem is for the other half of the population, folks that, you know, work in frontline jobs,
they also want to work from home about two
and a half days a week and they're getting more like half a day a week i feel like by late fall
2022 we are in the new normal anyone out there that's thinking suddenly everyone's going to come
back cities are going to totally revive you know at this point dreaming. Okay, so it's not a dream, but could the new world of hybrid work be a nightmare for our cities?
Yeah, this is something I'm really concerned about.
That's coming up after the break.
I'm Stephen Dubner.
This is Freakonomics Radio. As The Economist Nick Bloom told us, roughly 15% of U.S. employees are working remotely
full-time, with another 30% on a hybrid schedule, some days remote, some days in person. The work-from-home numbers in
Western Europe are similar, and in Asia, they're slightly lower. One of the reasons, say, China and
Japan work-from-home levels are lower is it's not as appealing to be at home if you're in a very
high-density Asian city because your apartment is small. And in developing countries, you go to
Africa, South America, it's a lot lower because the industrial structure isn't amenable.
It's much more agricultural manufacturing.
But the change is very high.
So even in Africa, if it's gone from 1% to 5%, it's still an enormous increase in levels.
And how about our little company, the Freakonomics Radio Network?
We are firmly in the hybrid and work-from-home categories.
None of us go to an office every day.
I am 100% remote, although I have been since before COVID. I just like working on my own,
and I find it super productive. Right now, as I speak to you, I am being recorded by
our technical director, Greg Rippin, working from his home. And the producer of this episode,
Alina Kullman, is working from her apartment.
Although both Alina and Greg do sometimes go into our office.
And it's a nice office right on Bryant Park in Midtown Manhattan.
It is one of four New York City offices run by our producing partner, Sirius XM.
And how crowded is our office?
When I came here, there was nobody here at about nine o'clock in the morning.
That's Julie Canfor.
She is the producer on one of the other podcasts in our network, Freakonomics MD.
My host, Bapu, is in the Boston area.
Our engineer, Nellie, is also in the Boston region.
I don't ever see them.
It doesn't matter. We talk all the time.
Most days, Julie works at home. Before joining the Freakonomics team,
she worked in live radio, also for SiriusXM.
And there was always tons of people in the office. I always liked being in the studio.
I like being around people. So it's been a big change. I don't know that I will
ever have a job again where I'm going into the office every day. You walk into the office and
the only other person who's in the office most days works for Sirius XM security. And that is
Ryan Kelly, a producer on Freakonomics Radio. I'd say I come into the office the most out of
everyone at the Freakonomics Radio Network. Recently, I've been coming into
the office three to four days a week. And I'd say three of those days, the office is completely
empty, which on one hand is depressing. On the other hand is awesome because I have a whole office
to myself. We were pretty much in office entirely prior to the pandemic. So all of our spaces were fully utilized.
And that is Jessica Fox.
She runs the employee experience team at SiriusXM,
and she helped design the company's hybrid work plan.
Of course, no one wants to spend a lot of money on real estate if we're not using it.
But we do also find importance in offering a space for employees to come
and collaborate or just get head down focus time.
So the space is there, but it is deeply underused, as are a lot of offices in New York City.
The city's office space is still only about half occupied, way up from the depths of the pandemic, of course.
But still, that is a lot of real estate sitting empty.
I think we should all be concerned.
That is Arpit Gupta.
I'm an associate professor of finance
at the NYU Stern School of Business,
and I research real estate.
And why is he concerned?
Because it turns out that the centers of cities,
the central business districts,
are actually the linchpins
holding together urban areas in many ways.
And the impacts that we're seeing from remote work are impacting the commercial office owners, but they're also having broad spillover effects on how cities function more broadly.
The most direct channel has to do with potential losses in property tax revenue.
Cities fund themselves very heavily from property taxes. And so declines in office
real estate values have a direct impact on the functioning of city budgets. Gupta and two other
economists, Stan Van Neuerberg and Vrinda Mittal, recently published a paper called
Work from Home and the Office Real Estate Apocalypse. So we're estimating a decline in value of 45% in the short run for New York City office
space and 39% in more of a long-term perspective for the decline in value for that New York office
real estate. One thing that we're concerned about is this possibility of an urban doom loop.
Did you say an urban doom loop? That sounds bad and it's not something we're predicting will
necessarily happen, but it's a concern about the functioning of cities when one of those linchpins of value
has been taken away. The basic chain of events that we're worried about is as city governments
have more constrained budgets, as they're faced with declining revenue, they're going to have to
either raise taxes or cut services. And we've already seen over the last couple of years a
lot of challenges in providing city services in areas like education, where there've been a lot of debates about remote
education or in policing. And so cities are going to have to make difficult choices about whether
to cut back on those essential services or on the other hand, raise taxes on residents, whichever
way you choose leads to the potential of some of these people leaving the city, thereby lowering
the tax base further.
We've seen some episodes of this historically, cities like Detroit, cities like New York in the
1970s and 80s had a little bit of this destructive spiral going on. How safe is it to extrapolate
from the New York City numbers? We're always told that New York City is an outlier in real estate
in a number of ways. Well, on the one hand, New York has actually seen not as strong of an impact
as some markets, particularly those on the West Coast like San Francisco.
A lot of these markets have actually seen even greater impacts on the office because they have so many tech tenants, right, that are even more likely to move remote.
At the same time, it's probably not as stark as what you see in some booming Sunbelt markets, places like Miami, that have had a relatively more robust recovery since the pandemic. But on balance,
when we look across cities over the United States, we do observe a lot of similar patterns,
like increased office vacancies. Can you put that in some kind of total dollar figure?
Across the entire United States, the office real estate sector is worth over $1 trillion.
If we take our estimate for the value decline in New York
City and extrapolate that to the entire country, we would estimate a long-term impact of $453 billion.
Good God. So half a trillion dollars almost in what you call value destruction, yes?
Value destruction from the standpoint of the office, but another way you could think about it is it's probably partially a remote work accounts for more than half of overall house price growth over the pandemic.
What about the transportation sector?
We take it for granted when it works well, but ridership is down so much in so many places.
So what are the long-term effects of the office vacancies on public transportation?
Yeah, this is something I'm really concerned about. So here in New York City, for example,
we're actually at recent highs when it comes to transit use, but that still means that we're down
over 30% relative to where we were before the pandemic. There's a concern that a lot of these
transit systems might go bankrupt if they don't see even more recovery in ridership. Now, I think there are a
lot of options to try to sustain transit. One example would be to divert congestion pricing
revenue that we're planning here in New York and divert that not towards new capital improvements,
but just towards operational revenue for the subways. But I think one challenge here,
back to the doom loop idea, is that one way that transit
systems might respond to these shocks is by cutting service. And I think what we'll see if
they do respond by cutting service is that fewer people will take public transport because they
view it as a lower frequency type of product. And that will further exacerbate the operational
difficulties of the transit system. Based on what you're telling me, one might assume that office rents in cities have decreased a great
deal, 30 or 40%. But from what I've read, that's not the case. Can you talk about that for a moment?
Yeah. Really, the key thing is that this asset has a lot of long-term leases. So only a fraction
of people have actually had to make an active choice so far
on what to do with the space. In other words, this is a slow-playing apocalypse because those leases
just haven't expired yet? Exactly, exactly. What we're seeing so far is some impact on pricing,
some impact on occupancy, but we think this is really going to take a while to play out.
Do you think there's a chance that by the time many of those leases are up for renewal, that the demand will have increased so that the two opposite movements intersect and return to a sort of normal?
Yeah, that's absolutely possible.
What we're really trying to quantify is the persistence of that working from home parameter, right?
Thinking about how likely is it this year, next year, five years from now that we're going to be in the office or working from home parameter, right? Thinking about how likely is it this year, next year,
five years from now that we're going to be in the office
or working at home.
It's just going to be a really important challenge
for cities to think through.
I don't think it's all apocalyptic,
as our title would suggest,
but I think we are in for a very different world
than we lived in
before. When it comes to remote work, I think that's going to prove to be one of the more
durable impacts of this pandemic. There are a lot of opportunities here for different cities,
different neighborhoods to experiment and try new things. What about converting commercial
space to residential space? Can you talk about how much of that is already going on? And what
are the
challenges in doing that? Because obviously these buildings were created for one purpose.
Yeah, that's something we've been looking into and it's something that does have a lot of
challenges. So here in New York City, for example, we actually did a good amount of conversion
in the financial district, particularly after 9-11. But there are a lot of challenges with this.
It's a requirement here in New York City, for example, that you need a window in the bedroom.
So that limits the area that can be devoted to bedrooms.
So you often have a lot of dead space in the center, particularly with modern office buildings.
What about plumbing and electric when you convert commercial to residential?
How big of a problem is that?
Yeah, that's definitely a problem as well.
You typically also need to have windows that can open out rather than being totally fixed. So there are a lot of complications here. Typically, it's actually easier to convert
a hotel into a residential unit. However, now that tourist activity is back, the hotel sector
doesn't really want to do that as much. And by the way, we haven't even touched on the regulatory
and zoning issues that might come into play when trying to change the use of some of these
buildings. We have a relatively restrictive set of regulations around building in New York City.
Now, one thing that does potentially make this easier is there are not as many neighbors of
these buildings, right? Exactly because they're office buildings in the center of the city.
So you don't have the NIMBY problem to the same extent because people don't currently live there
as much. And these buildings are actually quite optimally located from a residential standpoint because they're right at the center of
the transit network, right? So the same trains that are there to bring people out from the suburbs
into the center of the city, well, if you're in the center of the city, you also have access to
the full network there as well. So there are some potential benefits to try to make this happen,
but a lot of challenges as well. Are you or either of your co-authors funded directly or indirectly by the real estate industry?
No, we don't take funding directly or indirectly from the real estate industry. We're just scholars
and academics trying to make sense of the world. And where is Arpit Upta working as he tries to
make sense of the world? I'm actually in the office five days a week, personally.
And why is that?
One of the things we've learned from this remote working research is that remote work appeals to different types of people and has different appeal in different firms.
I just personally love the ability to come into a physical office where I can interact with students, with my colleagues, and share ideas.
I also have a relatively short commute, so it's pretty low cost for me, and I have a pretty small
apartment. So it's a little bit hard for me to work remotely. But one of the things I've learned
is I'm not very typical. And there are a lot of knowledge white-collar workers that, because of
their age, because of their industry, because of what they're looking for in life, they really
enjoy their remote working options.
So I think it's just a lot of heterogeneity with respect to how people like it.
Coming up after the break, how that heterogeneity is playing out and some more unintended consequences
of the work-from-home revolution, positive and negative.
If you cut that out by being remote, that is a big risk.
I'm Stephen Dubner. This is Freakonomics Radio. We'll be right back.
Now that a lot of people have been working at home for a while, part-time and full-time,
some interesting patterns are starting to emerge. I initially didn't believe the data.
That, again, is the economist Nicholas Bloom of Stanford.
The data he's talking about is the number of startup companies in the US.
So we saw a drop in startups as the pandemic began.
That's no surprise.
We had a global pandemic.
There was a lockdown.
So startups fell, I think, by 20, 30 percent.
But since then?
They then recovered and
overshot and they've been above pre-pandemic levels ever since. And like early on, it's like,
is there a mistake in the data? Is this just catch up? But by now we've far beyond caught up. We have
many more business created if you add back to the end of the pandemic. And I think it's because
work from home is one of the big drivers, makes it cheaper to do it. It's easier to do it. And also everything's remote. If you're out in
North Dakota and you want to work with tech firms, it doesn't really matter where you are. And so
suddenly a great coder in North Dakota can go work with a bunch of barrier tech firms. It was a huge
surprise, certainly to me, I think to many economists to see the surge in startups. The surge in startups is just one of many
unintended consequences from shifting to remote and hybrid work. Here's another. Think about
employees with disabilities. Their disability may have made it hard for them to commute.
They might have encountered discrimination in the labor market. But since April of 2020,
the labor force participation rate for American
adults with disabilities has risen nearly five percentage points, a huge gain. Remote work has
also meant a lot of people can relocate without changing jobs. Some members of the Freakonomics
radio team have done just that, like Jasmine Klinger, one of our audio engineers.
And that actually allowed me to buy a house. I don't think I would ever been able to buy a house
in the New York metro area. And Emma Terrell, who's our operations manager.
I used to live in New York City, and now I live in Boulder, Colorado.
Emma really likes to go rock climbing, and that's more fun in Boulder than it is in New York City.
I assume.
I've never gone rock climbing in New York or elsewhere.
This brings us back to something the NYU finance professor Arpit Gupta said earlier.
I think it's just a lot of heterogeneity with respect to how people like it.
If you think about it, remote and hybrid work are a gigantic vote in favor of heterogeneity.
Different people have different appetites, preferences, needs, abilities.
So the work-from-home revolution is bound to affect people differently, just as the pandemic itself hit, I was struggling to figure out how I keep my career path going in this new crisis environment.
That is Misty Hageness. She is an economist at the University of Kansas. Before that, she was principal economist at the U.S. Census Bureau. She also has two kids. I just figured I can't be the only one having these struggles.
And so since I'm an economist and a nerdy data person,
my first instinct was, let's go to the data and see what the data says.
Hageness and her fellow economist Palak Suri looked at how the pandemic and remote work affected working women, especially working moms.
Their paper is called Telework, Child Care, and Mothers' Labor Supply.
When we look at mothers divided out by whether or not they have an on-site job, meaning that they have to actually leave their home and go to their place of employment compared's the moms in telework-compatible jobs with a college
degree or higher who really were differentially impacted by the pandemic in two ways. One, they
reduced their labor force participation. Even potentially more interesting is that they were
almost one percentage point more likely to be taking up leave
compared to women without children. And so the women who had the most flexibility
were the ones who were more likely to pull back from the labor force.
Economists have long argued that flexibility is especially valuable to working mothers.
The rise of remote and hybrid work once all the COVID dust settles
would seem to provide that flexibility.
So is that good news?
This idea that telework and remote work
is going to be the savior for all women,
there is a lot of evidence showing
that you can increase
women's labor force participation
with flexible work.
But I think the piece here that's
missing and what our research shows is that that's not really enough. That's not going to work if you
don't also solve the child care problem. I absolutely hate working from home when my kids
are there. That again is Julie Canfor, who produces FreakonomicsMD. Her kids are nine and six.
It is horrible.
It's not that I feel guilty not spending time with them.
It's that I absolutely cannot focus.
And the economist Misty Hagenis again.
Telework and flexible work is a double-edged sword.
There's lots of benefits that can come from it,
but there's also some cautionary tales that we need to be really aware of if we're going to implement it on a more macro level.
This gets us to perhaps the biggest macro question of all.
How will remote and hybrid work affect the future of work itself?
Nick Bloom again. The tricky thing is,
if somebody's working fully remotely,
they maybe aren't developing the kind of skills
you get from coming in two or three days a week
in terms of knowing coworkers,
knowing strategy, being mentored.
I mean, there's a lot of junior folks
that get mentoring from being there
and seeing what other people are doing
and learning for them.
Even basic things, how many hours do people work? Because I'm not in the office anymore. I don't
see, I don't know. I mean, most professional jobs don't have a strict number of hours.
What about from, let's say, a societal perspective? If more and more people are
working on their own, does that lead to more, you know know what we typically call polarization these days people are
interacting less with people who aren't just like them and that might have some societal downsides
or am i reading too much into that no it's a pretty fascinating and somewhat worrying side
effect of at least fully remote if you look at friends and family they tend to be much more
polarized than work colleagues so most people can and family, they tend to be much more polarised than
work colleagues. So most people can choose their friends. You tend to have mostly the same political
view as your family, but you really can't choose your work colleagues. And so when you come into
work, you're sitting at lunch and there's a Republican and a Democrat and you have to moderate
a bit. If you now are working from home full time, you don't really have that moderating experience.
And of course, media, you might think would moderate, but people, again, can choose their media. So it turns out that just about the
least polarized information source you get are co-workers. And if you cut that out by being
remote, or at least cut out those non-work conversations because they don't tend to
happen over Zoom, that is a big risk. But the good news, Bloom says, is that work-from-home
technologies will keep improving.
Technology firms, hardware firms, software firms, all of them are saying, look, this is a major new market. The amount of dollars being spent on R&D to support work-from-home has exploded.
Now, I've been scraping new patents issued by the US Patent and Trademark Office. We've been
text mining them for frequency of words like work-from-home, fully remote. And that has gone up a lot. It's
more than doubled since the beginning of the pandemic. So down the pike, there are going to
be some incredible things. What they are is hard to be sure. You know, predicting future technology
really is a fool's game, but it's going to be stuff like, you know, holograms, the metaverse,
virtual reality, augmented reality, much better AV. You know, if you go into offices still,
you go into conference rooms,
there's often only one camera.
For people at home,
you can see the side of somebody's ear or something.
The future is like eight cameras using AI to make sure.
Like when you watch a football game,
they have seven or eight cameras
and they switch around to get the best view.
So video cameras using AI to have multiple cameras
to get a better view and make sure
whenever somebody's speaking,
they're looking at the camera.
It seems like everything you see on Star Trek and Star Wars eventually comes in. We haven't
seen Jedis yet, but a lot of the other technologies there. Wake me up when we get to teleporting.
I haven't seen any patterns with teleporting. I'm sure they're out there. Imagine 10 years from now,
we have six foot real life holograms that you can interact with. That would make remote work much
more appealing. I don't think it would end in-person interactions, but certainly shift it further towards more remote
days. So knowing what you've learned about working from home and hybrid work policy,
which is a lot, I have to say, and I've loved hearing you talk about it today.
Is there any advice you would give to a firm who's trying to optimize their hybrid
work policy for their employees, for themselves, for their shareholders, and so on?
Two pieces of advice, I think. One would be, it's very hard and it's continuing to change.
Whatever plan you set, be prepared. You're going to have to rip that up next year. So
be realistic. The second thing is, I think coordination is key. When you survey employees about why they want to come into
the office, it's to work with co-workers. So there is really not much point having, you know, half the
team in on some days, half the team on the others, because you get this story, if I come in, it's
dead, there's low energy, Jim or Sarah wants to work with aren't there. So I would suggest coordinate
and the best days to coordinate probably are Tuesday, Wednesday, Thursday.
Now that's in the long run, not maybe a great strategy, but at least for the rest of 22, 23,
while things are settling down, that's a safe bet. And in the long run, you can get more creative.
It just sounds like a checkerboard with many, many different colors or a very complicated schedule that I'm trying
to create here once you take into account both efficiency and personal preferences?
Yes, I think we're just going to see enormous churn in labor markets. A lot of people are
going to move jobs. Let's just think of two example companies, Airbnb and Apple. Airbnb
has said they're going to be fully remote. Apple has a more office-based
environment. They're roughly saying 50% of the time in the office, 50% at home. So imagine you're
young, like one of my students here, early 20s, you're starting a new job. We know in the survey
data, I know from talking to them, these folks really want to spend some time in person because
they like the mentoring. They are just much more likely to take a job in Apple than
Airbnb. If you flip it around for someone maybe early to mid-30s, has young kids, just bought a
house, and they may really like being able to work remote. They've spent 10 years being mentored
there. I mean, junior middle management level, they may well much prefer Airbnb.
But the problem from the firm side is I want to have as broad a talent pool as
possible. If I'm Apple, I also want the 30-some-year-olds with young kids or the 40- and
50-year-olds and so on. So what you're describing now, employment becomes an even bigger selection
game, and I understand that. But what if I want to keep my possible employee pool as large as possible?
What do I do about that?
You know, there's like two strategies here.
You could either try and appeal somewhat to everyone, or you can take more of an extreme
position, let's say be fully remote or fully in person.
I call that as a Brit the Marmite strategy.
So if everyone's heard of Marmite, it's this, you know, spread that goes on toast.
Love it or hate it.
Exactly.
No one is indifferent. 10% of people goes on toast. Love it or hate it. Exactly. No one is indifferent.
10% of people love it.
90% of people hate it.
But look, if you're a product and you get 10% of a country loving it, you're in good news.
Thanks to Nicholas Bloom for all his research insights and to Arpit Gupta and Misty Hagenis
for sharing their research.
Thanks also to our Freakonomics Radio teammates,
Julie Canfor, Ryan Kelly, Jasmine Klinger, and Emma Terrell,
and to Jessica Fox from SiriusXM.
And thanks to you, as always, for listening.
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please share it with your friends and family.
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Coming up next time on Freakonomics Radio.
I think my obsession sort of crept up on me.
Becoming a fan of someone or something has never been easier.
One of the cool things about the internet is it's allowed people to find like-minded others.
Including like-minded others in politics.
There's nobody who is a partisan of the two-party system. Everybody wants one of them
and not the other. The downsides of fandom and the upsides. My heart rate just increased,
and I have this smile on my face. That's next time on the show. Until then,
take care of yourself, and if you can, someone else too.
Freakonomics Radio is produced by Stitcher and Renbud Radio. This episode was produced by
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Amusingly enough, I think if you look up in the Urban Dictionary,
work from home has another interpretation.
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