Freakonomics Radio - 687. Are Prediction Markets the Best Forecasting Tool Ever — or Just Another Casino?

Episode Date: September 18, 2026

The promise is that they can beat the experts at predicting inflation, elections, and FDA approvals. But right now, roughly 90 percent of the action is sports. Is this a future we want to bet on? Stephen Dubner speaks with, among others, the C.E.O. of Kalshi. (Part one of a two-part series.) SOURCES:Robin Hanson, professor of economics at George Mason University.Nicole Kagan, head of research at Kalshi.Tarek Mansour, co-founder and C.E.O. of Kalshi. RESOURCE:"Kalshi and the Rise of Macro Markets," by Anthony Diercks, Jared Dean Katz, and Jonathan Wright (Federal Reserve Board, 2026)."Slowly, Then All At Once: What Mamdani's Victory Tells Us About Information Aggregation," (Kalshi Research, 2026)."Futarchy: Vote Values, But Bet Beliefs," by Robin Hanson (2000)."The Use of Knowledge in Society," by Friedrich Hayek (American Economic Review, 1945). EXTRAS:"The Economics of Sports Gambling," by Freakonomics Radio (2019)."How to Be Less Terrible at Predicting the Future," by Freakonomics Radio (2016)."The Folly of Prediction," by Freakonomics Radio (2011). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hey there, it's Stephen Doverner. Before we start today's episode, I want to ask for your help with a future episode about psychotherapy. The episode includes what is called a misery index, and we want to hear some of your stories. I realize this isn't for everyone, but if you are interested, use your phone to record a voice memo and send it to us at Radio at Freakonomics.com. I'd like you to identify your most intense and persistent form of misery and include some specifics, what exactly was the emotion you were feeling, what's the worst it ever got, how did it affect you, and how did you deal with it? If you only want to include your first name, that's fine. Again, the address is radio at freakonomics.com.

Many thanks, and here now is today's episode. Most of us are not very comfortable with uncertainty. And that's a problem, since so many things are uncertain, like the future. Since the beginning of time, we've been trying to predict the future. The ancient Greeks were famous for their oracles. They would also cut open a sheep and read its liver for signs about whether it was a good time to start a war, for instance. For centuries, potato farmers in the Andes have looked skyward to the Pleiades to help determine when to plant their potatoes. 25 years ago, scientists were finally able to explain why this actually worked. Pleiades' visibility is related to the client.

pattern known as El Nino. Today, there are prediction markets on El Nino, and the markets indicate this year's El Nino may be the most extreme on record. So, are prediction markets an upgrade or maybe a disaster waiting to happen? Will they improve our collective decision-making, or are they just another casino in an economy full of casinos? And aren't prediction markets susceptible to insider trading? the biggest prediction market in the U.S. Cali recently imposed its first ever lifetime ban against an individual trading on their site.

This was over bets on whether George Santos, the disgraced New York congressman, would attend President Trump's state of the union address. Santos had posted on social media that he was going to attend, but in the end he didn't. On Calci, someone made a profit of $17,000 by first betting that Santos would attend and then betting that he wouldn't. who was at someone, you guessed it, George Santos. So how much credit should Kalshi get for figuring that out and banning Santos? Today on Freakonomics Radio, we will hear from the CEO of Kalshi. Kalshi is the most accurate way to predict the future. As well as their chief contract writer.

These are legal contracts that people are signing on to when they're trading those markets. We'll also hear from an intellectual godfather of prediction markets. The hope is that we could use betting markets as a general information institution all across society. And next week in part two of this series, we will hear from a regulator. What I think is the cost and a very real serious cause is trust in the markets. Our two-part series, the price of prediction starts now. This is Freakonomics Radio, the podcast that explores the hidden side of everything. Your host, Stephen Dubner.

Calci and Polymarket, the two big prediction markets at the moment, are together worth over $40 billion. Shane Copeland, who founded Polymarket in his early 20s, was for a time the world's youngest self-made billionaire. One Calci founder, Luana Lopez-Lara, is the youngest self-made female billionaire. The other founder and current CEO Tarek Mansour joined the billionaire list at age 29. But that is not what Mansour wants to talk about. This valuation of the company or my net worth or others, and I just don't think that's that important. It's kind of paper money.

Okay, so what is important to talk about when it comes to Kalshi and other prediction markets? If you believe in markets and their ability to aggregate information and price something, in the case of prediction markets, they're essentially aggregating information about a question about the future. If you believe in the crowd wisdom and people kind of putting skin in the game on something,

it tends to be more accurate than other places. For someone who doesn't know Kalshi, just describe what the firm is. The easiest, most compelling way to describe Kalshi. It's essentially a financial market, but that captures a much broader universe of things. Historically, financial markets have been sort of limited to an elite audience. Whether it's the stock market or commodities or interest rates, what we got excited about was broadening that universe to just no questions about whether an event is going to happen or not. it's about things that people care about or relate to,

they understand whether it's politics, the economy, climate, weather, culture, you name it. Mansour was born in Bakersfield, California, to Lebanese parents, but they moved back to Lebanon when he was young, and they divorced when he was six. I grew up outside the system a bit. I mean, I was a math nerd, single mom. My dad is alive, but he was never really present. And then there was a lot of turbulence in Lebanon, a lot.

Growing up, there's a mix of two things. There was one. My mom really had a high-eastern. expectations of us. It's like you should do something big in life, make it count, make it worth it. And then the second thing is, we had a deep level of frustration, just the way that Lebanon worked, like the corruption. There's just like a bad country. What drives me is I just want to have some sort of legacy. Like, I want to build something that people point to and respect and have sort of validation. You were born in a good generation. One generation earlier would have been okay,

but like nerds won the war in a way. It's kind of amazing, honestly. The nerds are cool right now. It wasn't the case when we were growing up. It's like a 10-15-year phenomenon now. But 20 years ago, I don't think that was consensus yet. In 2014, Mansour left Lebanon to attend MIT. He studied math and computer science, and he soon landed internships and jobs with elite firms, Goldman Sachs, Palantir, and Citadel.

When I got the idea, you probably know the story, but when I was in 2016 at Goldman, a lot of the trades was like, hey, do we want to go along Trump or hedge against Trump winning the election. But they're very sloppy, trades, yeah? Very, they was very sloppy. We said, like, assure the SNP, that's the Trump trade.

Bad trade. They were right about Trump winning, but then they lost money because the SEP actually rallied. So the use case is very clear. I just think it's opening up access for people with significantly broader or more diverse set of interests to have a shot that they don't have in traditional financial market. It wasn't long before Mansour and his MIT classmate, Lopez Lara, started Kalshi. Where does the name come from? Cali means everything in Arabic.

Back when we first started the company towards the end of 2018, we got into the startup accelerator, Y Combinator, and they needed like a name for the application. We were looking for like a cheap domain name, and I kind of like names with K. It was like, what if we call it Calci? And then we're like, we'll change it later because it's like a bad name.

It's hard to pronounce. But now it's a big brand, so it's harder to change. Many tech startups embrace the Facebook mantra of moving fast and breaking things. That's not Kalshi. What we did is the existence. exact opposite. What Luan and I decided is we're going to abide by a core principle in the company, which is regulatory first. And we spent four years getting regulated before we launched a single market.

We went to the federal government and said, hey, how do we regulate this? And what does that mean? Two pillars. How do you build a market that has market integrity where fraud is police? There's no insider trading or you police it. Number two is you enable the right set of customer protections. Kalshi opened to the public in 2021. Some of their first contracts were on mainstream current events. For instance, in a given and weak how many Americans would get the COVID vaccine? Would the Tokyo Olympics be canceled? The hard part came when Kalshi wanted to offer election contracts. The CFTC, the Commodity Futures Trading Commission, said they couldn't.

Kalshi sued, and the case was decided by a federal appeals court in favor of Kalshi in the fall of 2024, just in time for the presidential election. It had taken Kalshi a while to get there. Imagine the first four years of my career. I mean, it came out a great personal sacrifice. It really was very tough because regulation is not fun. It's not sexy. It's super boring. It's like exhausting sometimes.

Did you come close to quitting a few times? I mean, daily, pretty much. But the thing that I just really wanted to see exist in the world, I just felt like the cost of regret would be too great. There's a little bit of sunk-cost fallacy when you're like two years deep. You're like, I'll try another few months and then it keeps going. What were your advisors saying? People always trusted our approach because we were pretty dogmatic,

but it's an anti-pattern. The pattern in Silicon Valley is. You build and you move fast and you build a product that customers love. Did you have potential funders tell you, like, Tarek, that's a really nice idea, but there are 50 people who are capable of doing something like this, and they're not going to go the slow, legit route? Yeah, I mean, Pauly Market was launched at the time. That's why people know about the brand of Polly first.

That's not because they started the company first. We started first. They started after us, but they took the idea and they were like, hey, we'll launch it offshore. Why do we wait? That distinction is really a large part for why we're 90% market share today, like why we've grown so much, is because we stayed committed to that approach, and I think regulation has given us a huge edge

because people trust it more, and I think we can go mainstream, institutions are onboarding at a higher rate, because it's harder to do it from outside the system. You have to really change a system, which is harder. I do feel like many of us, even in the political realm, or maybe especially in the political realm,

but even in the financial realm, a lot of decisions are made with some insight and some information, but an awful lot of guesswork that we then convince ourselves is empirical somehow. Totally. I'm just curious whether you think that Kalshi ultimately or even now serves a bigger purpose of improving decision-making.

It's not like we're making bad judgment calls based on the information we have. It's just that we have a very limited set of information. That's the key thing. During World War II, an economist Frederick Hayek, talked about the knowledge problem. It was this very basic idea, which is that a lot of decisions is centralized, it's centralized authority figures, whether it's governments or heads of households, leaders and companies and so on and so forth. But the information that is relevant to that decision is actually pretty distributed. If we think about this as a tree, a lot of the decisions

are made at the root of the tree, but the information is lying in the nodes of the tree. Distributed makes it sound to me like distributed among many people. The word I would think of is more like siloed or hidden. Are we talking about the same thing or no? It's all of them. It's actually distributed, it's siloed, it's hidden, it's fragmented even. So sometimes you may have a piece of information that standalone doesn't make much sense, so you have to combine it with someone else's piece of information and all of a sudden it could click. And then it's also dynamic. These nodes in the network or the tree, the information is updating in real time. You could probe it, you could ask the node yesterday, but today it might have a different answer. At the time,

Hayek didn't call them prediction market, but he's like, well, the best way to solve that problem is probably some version of market prices because that's what they do. Market prices and traditional financial markets they sort of aggregate information that could be distributed. This was this idea of this information market, used market prices to disseminate and propagate information. What form did that take for Hayek?

Did he try to do something like this? It was very theoretical. In my opinion, the first test of that theory was in the 80s with the University of Iowa. Are you familiar with that experiment? Yes, these are the Iowa electronic markets. Exactly. And they ran a small scale prediction market.

A few hundred people doing very limited sums. Real money? Real money, yes, yes. Real money is absolutely key. There needs to be skin in the game. You have to be punished if you lose and you have to be rewarded if you win. There's no better reward than making money.

And no better punishment than losing money. The Iowa electronic markets originally called the Iowa political stock market was focused on elections. The CFTC had allowed it on the condition that it remained an academic experiment and traders were capped at $500 each.

So how did it do when it came to predicting? One study compared its predictions to a large group of national polls and found that the Iowa markets beat the polls 74% of the time. And by now, there were other people starting to think hard about prediction markets. I had this idea of a much wider application

of betting markets in the late 1980s. That is Robin Hanson. He is an economics professor at George Mason University. And it's always been in the background as something I was willing and eager to do if there were people to do it with, but there have been long stretches where there hasn't been that much interest. Do you feel you've been sort of wandering in the wilderness and all of a sudden there's a city on the hill and you're invited and everybody cares? Well, there's a path to the city. We're not at the city yet. Okay. But maybe I can see a route that might go up the mountain, and we're starting up the route. What does the city look like?

The hope is that we could use betting markets as a general information institution all across society. The main reason for that hope is when we do head-to-head pairwise comparisons of betting markets and some other institution at the same time, same topic, similar resources, the markets just do about as well or substantially better in terms of accuracy. and similar cost. That's just a remarkable fact. We don't actually use speculative markets very much in our world, in academia or business or journalism or nonprofits, that just seems like there's this huge opening to do much better. So many basic questions I have for you based on just that good statement.

First of all, why do they do better? I'm an economics professor, so we have a lot of things we think we understand about this, but then most people aren't that inclined to believe economics professors about such things. So I'm mostly going to rely on the data and just say, look, the data says it does work better. But if you want reasons, I can give them to you. Yes, please. Let's start with the comparison of you, a reporter, interviewing me a non-reporter about something. I don't necessarily have the incentive to tell you the truth or to work hard to tell you the truth. I have an incentive

to be engaging, entertaining, dramatic, you know, tell you what you want to hear. Maybe embellish your own stature. Not you, but others might. Right. So a prediction market in contrast just gives you a very clear, sharp incentive to get it right. But secondly, if you ask me about something I don't actually know that much about, I'll still give you answers because I want to talk to you the reporter and get in your piece, whereas the speculative markets give you an incentive to just shut up and don't speak about things you don't know very much about. You're enticed to go look at all the markets and ask Which of these markets do you know more about and only speak up about those? There's this old saying in poker, when you sit down to a poker table, look around and find the

fool. That's who you'll be making your money off of. If you don't see the fool, it's you, walk away. In most markets, you'd be the fool. So you should not trade most markets. You should just leave them alone. That incentive to select is a second powerful thing. In addition to having an incentive, you just only have the feedback from people who think

their world class about something. Number three is that if you ask me a question, I would just give you the direct answer of what I think on the subject. But with the markets, there's always an existing set of market prices on all these different topics. You're invited to not have a direct opinion on these topics, but go look for biases, look for patterns, look for errors in these prices. And if you can find any pattern that looks like it's a mistake, you are paid to fix that. Robin Hanson sees the true potential of prediction markets in their ability to inform decisions at scale. When most people get into this topic, the thing they think they want the markets to be about are the usual topics in the media and public conversations. And that's what I thought initially too.

And then after a while, I learned decision theory as a grad student and realized that according to our standard decision theory, information is valuable because it advises decisions. There's a world of people making decisions out there, and that's an enormous potential demand for information. That's where I have since put my hopes. Hansen laid out this vision in a 1999 paper. He proposed a new form of governance for organizations and the broader political system using a form of prediction markets he calls decision markets.

So this is my grand vision, advice all around for what to do, for example, a firm could have a market on the stock price of the firm, conditional on the CEO leaving or the CEO staying by the end of the quarter, which would be advice about whether the CEO should leave or stay. Those prices would say which scenario is worth more to the company. You could also do other major decisions of a firm, restructuring, mergers, acquisitions, introduction of new products, non-profits could do this, political parties, governments, and you're even personal life, a student deciding which college to go to or what major

could have a market in the consequences for their life. You could have a market in if you dated someone, how long would that relationship last? In a case like dating, where is the information coming from, though? Who's betting in that? And how do they know what they're talking about? The wonderful thing about these markets is you don't have to decide who knows best. You just have to make sure that whoever might know is invited to participate. There's There's a lot of people around you who have seen you date for a bit, and they have some opinions. Friends, family, maybe friends of the person you're dating and so on, yeah. Or people you've dated before.

Well, have good advice there. Right. Okay. But if you're talking about a group of people with perhaps warped incentives, I would think the people you formally dated, maybe your own family, et cetera, on what dimensions would those predictions be valuable? Well, those people do have information. And the question is, can we elicit their information without it being distorted by

their other interests involved. And the answer is actually yes. All information institutions, including journalism, have this problem that people who have access to grind might try to distort your output. If you interview someone who wants the world to think a certain way about a topic, they may give you distorted testimony, right? But betting markets are remarkably resistant to that sort of influence. That's one of their strengths. In fact, on average, when you add traders to a market who are trying to manipulate it, who are trying to distort the price, if other people expect those traders to show up there, overall the price gets more accurate. That's a remarkable fact about these. When I've heard you speak in the past about the value of, let's say, an internal

prediction market in a firm, this was, I don't know, 10, 15, 20 years ago, I thought, oh my goodness, A, great idea. B, there's no way this idea will not take over the world. Eli Lilly ran an internal prediction market in the early 2000s that correctly identified drug compounds that would survive phase three. There was a Google project called Google Profit, P-R-O-P-H-I-T. And, you know, from what I could see, they were both successful, but they didn't last. And indeed, firms around the world didn't rush to create internal prediction markets. Can you explain why? That city on the hill we were talking about, that's past the jungle or the forest on the hill where we try to get past corporate politics. If we think about the example of a deadline, deadlines have been one of the earliest applications in corporations

because they're just really simple. You have a date when you're supposed to deliver something, and the question is, do you? And obviously, we often fail to make deadlines, so this is a live, realistic question. Will we make this deadline? Now, these markets we've created on deadlines, they have consistently been accurate. However, people who run projects don't want the markets. If you run a project, you want to know if you'll make the deadline, but you more want to have a good excuse if you fail. And everyone's favorite excuse if they fail is the following. We were going along just fine.

Everybody thought we could make it. And then at the last minute, something weird came out of left field, knocked the project flat, and that's why we didn't make the deadline. Tarek Mansoor, the CEO of Kalshi, calls Robin Hansen's work on prediction marks. markets foundational. But he especially likes to cite the work of Philip Tetlock, a University of Pennsylvania psychologist who you may have heard on this show in the past talking about the folly of prediction. Tetlock argued in his book Super Forecasting that when it comes to predicting the future, even an expert can be beat by a thoughtful amateur. Here's Mansour again. He put a bunch of experts on a specific domain and a specific topic like geopolitics against a bunch

of non-experts, kind of random people where the condition was sort of intellectually curious, read the news, they're sort of interested in different things. He had them predict a bunch of events. Then he measured how different, the two groups performed against each other. The surprising outcome, which will not be surprising when I say it here, is that the second group outperform. So in your view, how do you read that research? Why did the experts underperform? There's variety of theories, but like people that have domain expertise in something over time, they become a little too dogmatic about that thing, whereas the people that like can take a step back and look at it more dispassionately, tend to self-calibate better and, you know, they have less

bias. This is the key thing. It kind of means that domain expertise is not one of the most important things for being a good predictor of the future. That's a fairly heretical thing to say in some circles. Imagine saying that to politicians or researchers, financial firms, analysts, this notion that actually, if you want to get the right answer, you should get a very diverse set of participants who pride themselves in self-calibration, thinking critically about the word, reading,

beyond the headlines, having this idea of being able to have a clean filter on everything they read. That's more important than actually the expertise in a specific domain. That's foundational to what we do. Coming up after the break, how does a Kalshie contract get written? I'm Stephen Dubner. This is Free Economics Radio. We will be right back. Now I would like you to meet Nicole Kagan. We have the most robust data set that has ever existed on transaction level data. in the U.S. on a federally regulated exchange.

What Kagan is talking about is at least the most robust publicly available set of transaction level data. And how does she know this? I'm the head of research at Kalshi, and I also write the contracts and self-certify them with the CFTC. She joined Kalshi in April of 2025. At the time that I joined, the exchange was transacting, I think about $300 million a volume a month. We're now doing about $14 billion a volume a month. Five years ago, the job that Kagan did.

does today did not exist. So how did she get here? After I graduated from college, I worked for a hedge fund for a year. I went to graduate school at Oxford. Every person that I went to college with wanted to be a professor of economics, so I wanted to be a professor of economics. Are you serious? What were they thinking? I have no idea. But I decided after doing all of the PhD coursework and none of the dissertation that is actually probably the more interesting piece of doing a PhD that I wasn't so interested, because I think that there's a lot of real world data that you don't have access to when you're an academic that you can actually just play around with when you're in industry. How do you see what you're doing now filling that gap?

It's massively useful because we're making the data available to research us for the first time. Drill down, though, what kinds of data? So we have data on, for example, how people are trading, how users trade through time and move through different markets, how they enter the platform, where they exit the platform. We have microdata on individuals because we have KYC. KYC stands for Know Your Customer. That's an anti-fraud safeguard used by banks and other financial firms. So we have data on where people are based.

For example, where their state of registration is, in the lead up to the next presidential election, it'll be really interesting to see if we're seeing different trading activity in swing states, on swing state-related markets. Your main function is to write a contract, correct? Exactly right. We create contracts that are robust, legally robust, and then we offer a platform for the exchange of the capital on either side. It would be incredibly useful to hear how a contract gets written from idea to getting live on the Kalshi market.

The first stage is having the idea. We then think about what the economic justification for listing a market on that idea is. Let's take a really simple contract on economic statistics. For instance, what will the Federal Reserve set interest rates at next month? That's a pretty important thing. At that point, we consider whether we already have. have a contract certification for it, or whether we need to write a new contract. We have many submissions that we've already filed, in fact thousands with the CFTC, that allow us to list

certain markets. They're written pretty generically. They allow us to switch out certain words and then list those markets. If we don't have that contract, we'll create a new contract. A new contract will take the form of something like, will EconStat be value in time period? where we have these three variables that we're setting. Do you ever have good ideas for a contract but decide not to go forward because you think it'll get hung up for six months or something getting CFTC approval? No, generally speaking, when we're talking about the self-certification process, we get these submitted to the CFTC in the morning. The CFTC holds them until the afternoon, and then we're allowed to list them unless they've intervened to tell us that we can't. What are some markets or contracts that you don't allow and why?

under the Commodities Exchange Act section, I think, 4011, there are six categories that are subject to restriction. These are markets that we do not offer. These are markets on terrorism, assassination, war, gaming any activity that's unlawful under state or federal law, and anything that is contrary to the public interest as defined by and interpreted by the CFTC. If 4011 did not exist, would you offer all those contracts? No, I don't think we would. Because why not? We think a lot about the incentives surrounding the markets that we're creating.

So we would never, for example, want to induce an actor to adversely impact some outcome or some other person or to cause harm because we have a market that is live. That's something actually we take very seriously. We have specific rulebook provisions that carve out what we do in cases of death. We might have markets on what somebody might say in a speech or whether somebody might attend an event or what somebody might say at that event. there are certain cases in which we might want to invoke rules around what we want to do if that person is subject to violence or death that prevent people from cashing out at a dollar or a zero. And in that case, you just refund all money? As an exchange, it's difficult for us to void transactions. What we'll do is we might resolve to say the last fair price or refund if it's a possibility for us.

The last time we were actually asked to delist a market could have been the elections when we were going back and forth in the regulatory process. this was prior to the 2024 authorization to list them. This is when you were asking forgiveness rather than permission phase. We were very much still asking permission, but I think the permission was a little bit piecemeal. That was a time that we did actively delist markets. Usually it is not the CFTC that will ask us to delist a market. It will be us internally finding a market that we might not want to list. After the assassination of Charlie Kirk, any market related to Charlie Kirk had to be altered or taken down or settled.

there are times where we might intervene to de-list markets where there are events that have happened that would compromise the integrity of those markets. Writing the rules is one of the most interesting jobs at Calcian. I don't just say that because that's my job. But there are a number of things that you need to think about. You need to think about what is the underlying that you want to refer to? What is the actual topic that you're going to resolve this on the basis of? For something like the federal funds rate or for something like inflation, for example, what is the actual number that you're going to resolve that market off of? Then you have to think of who is. Who is it? going to provide you with that number. The gold tier there is going to be the original statistical

agency that produces that number, ideally a government or federal agency that produces that number. That's, I assume, changed a good bit during the second Trump administration. Yes, there's just been different reporting from government agencies. It depends on the market. By and large, our contracts haven't changed because they tend to have many source agencies listed. Then we have to think about what the variables are and how we define them. Let's say we're talking about the Fed funds rate or we're talking about inflation. We need to make it generic enough that we're able to use that variable to include either of those things. So we might say something like, it's an economic statistic as specified by the exchange. It can be as broad as that.

And then we'll get to the actual payout criterion. The payout criterion defines when we would resolve a market to yes, when we would resolve a market to no, and when we might resolve a market to neither yes nor no. In these cases, we'll write something that says, if the print is value or if econ statistic is value, then the market will resolve to yes. That's a crude simplification of the way that we might write the first line of these payout criterion. But then after that, we have to think about edge cases that might happen. What happens if you're talking about the Fed funds rate and the meeting is cancelled?

Or it's delayed past a certain time period? Or something happens that interrupts or disrupts that meeting? Or what happens if, in fact, there are three numbers that are produced instead of one or two? This actually became really relevant last year because when the government shut down, there was no publication of inflation for the month of October. And that is effectively unheard of in the macro space. They sent hedge funds into a bit of a frenzy at the time. But we had a contract on what will the rate be in October.

And there was no rate in October because it was never published. What happened in that case? We had our own formula that interpolated from past months what the figure would be. We made that clear. That was a clear part of the full rules. And then we added a green box to the page to clarify to users how we were going to be resolving those markets. I'm guessing some users disputed that reckoning. I'm sure that there were people that were more or less happy with that conceptually. But we do need to weigh what we do

in these kinds of extreme situations because we can't just throw up our hands and say, well, we don't know what the rate is. We need to create clear paths to resolution in every edge case that we can imagine exists. This is true of this economic contract that we're discussing, but it's also true of things like elections where you might have questions about what happens if it's challenged, what happens if it's overturned, What happens if there's a coup? What happens if they're never inaugurated? What happens if something happens to them? What happens if they change their name?

Is it still the same person that we're talking about? What happens if both candidates have the same name? That's pretty confusing. How long does that process take for you and your team to create a contract that is able to include all those variables and potential edge cases? It sounds like it might take a year to write one contract, but plainly that's not the way you want your business to run. No, and in fact is not the way the business runs. It depends on the complexity of the contract. If it's an area that we understand well, it could probably take as little as a few hours to a day, because we're pretty used to it.

What's the most complicated or longest contract you've published? We have markets on what people will say in a given speech. We recently rewrote the rules for those. Because why? There were lots of questions that came up about different grammatical features that might come up. What if there's an apostrophe in what they say? What if they misspeak? What if they pronounce a word incorrectly?

Is that still the same word? Is that a different word? What happens if it's in a proper noun? What happens if it's in a live stream and then the live stream goes dark and then it's uploaded somewhere else later? It took us over a month to write this new set of rules for our mentions markets. They're seven or eight pages long. They are unbelievably detailed. There was an article that came out, I think Bloomberg published it.

They were trying to get at why we wrote rules that were so detailed. The conclusion that they came to was it's for automated processing and it must be AI. It's actually got nothing to do with that at all. We wrote them for user clarity and didn't even consider the fact that if it's clear to a person, it's probably clear to a computer too. Do you at least run your contracts through an AI? As a stage of the process, we will usually run them through some kind of LLM to see if there's anything that we've missed explicitly, or anything that is a logical contradiction that we haven't caught. But it's not the primary thing that we rely on when we're writing these contracts.

Let me ask you about one more edge study. Let's say, who will perform during a Super Bowl halftime show, especially if it's maybe Cardi B, who's not the headline performer, but maybe, maybe a performer, maybe not. I knew you're going to ask this question. The rules for this contract were not particularly unclear. These contracts basically said, if the person is dancing and singing, then they're performing. What you saw in the video in the probably seven second clip in which she appeared is that she's definitely dancing, but you absolutely cannot tell whether or not she's singing.

And she wasn't miced. Exactly. But it kind of looks like her lips are moving. From our team's perspective, we said, well, okay, she's clearly dancing. We can't tell if she's singing. we don't feel comfortable resolving this to yes or no, because we can't tell. We're epistemically a little bit uncertain about this. What we're just going to say is we're going to resolve this to a last fair price. We do have the power to do that in cases where it is genuinely unclear whether or not an event met the resolution criteria that we had set. What does that mean to resolve it to the last fair price? Usually our contracts are binary. The way that the prediction market works is that there's a question that's asked and at the end if the event happened, you get paid out $1 and if it didn't happen, $0.00. Every position is what we would call fully collateralized, which means that if there's somebody that puts up 30 cents on one side, in order for that actual exchange transaction to go through, there needs to be somebody who puts up 70 cents on the other side to make a dollar.

Sometimes there are cases where we need to settle to a value that isn't zero or one. And this is what we might invoke to be like a last fair price, or it could be at times 50-50. A good example of 50-50 is if multiple people win an award. We might say that because no singular person won outright, but two people won, they'll each result a 50-cent. Will you write the Super Bowl performance contract differently next year? We've actually already amended that contract. Basically, we wrote a longer contract that was a little bit clearer about what we would define as a performance and not. Okay.

So under the new contract, would Cardi B have performed or not performed? The answer is no. You now have to be singing, including audible lead or backing vocals. I feel like there is a fundamental difference between people who believe in prediction markets and then a lot of the rest of the world who see primarily a betting market and don't see it as a useful tool for actually surfacing good information or for judging the value of information. So I'm asking you, I mean, this is as softball as it gets. I'm asking you to give the best evidence or argument you can for why what you're doing is actually valuable in a pro-social way. There was research that came out of the Federal Reserve a few months

ago with some researchers there looked at our macroeconomics forecasts and they compared them to consensus estimates, the gold standard in financial markets. And they basically found that Cali markets actually outperformed consensus in their predictive ability, which is a finding that Calci research had had three months prior, but of course we're not researchers at the Fed. So we don't have the level of credibility that is assigned to them. It's not just valuable to know how people are thinking and get a temperature check in a market-based estimate kind of way. There's power to that, of course, when you're giving people skin in the game and you're asking them to put their money where their mouth is, they're more likely to represent to you what they think is going to happen in the future

in an accurate way, because their incentive, of course, is to make money. And I think that we see that across all markets, to the extent that you think that market-based pricing is good, it also applies to pricing of the future. The difference with prediction markets is that you're able to get direct exposure to an event that's going to happen. If you're talking about polling as a comparison, and you ask, who's going to win the next election, there are certain biases that might affect how people respond to that question. Potentially, they don't want their neighbors to know that they're going to be voting for the less savory candidate. Maybe it is a case that if you're an expert forecaster, you don't want to step out of line with the consensus estimate for the next inflation print.

But if you're taking market-based estimates that people are putting money behind, those kinds of biases just don't apply because the incentive construction is so different. It's not even just the pure play probability that is useful of the thing that's going to happen in the future, but there are a number of derivatives of that that are also useful. In the paper that was put out by the researchers at the Fed, they basically said, well, not just do we have an understanding of what's going to happen with inflation or interest rates next month. But what's also interesting is we can understand the distribution of opinions for the first time. We can see whether they're tightly compressed around one outcome or whether they're more dispersed. That, of course, carries its own

layer of information. Earlier this year, Kalshi put out a research paper on New York's mayoral race, which Zeran Mamdani won after starting out as a very long shot. The paper is called slowly, then all at once. We actually looked at Memdani's rise to power, and we mapped it. We then did a component analysis to try and figure out what were the events that moved the market. What that gives you is access to a credibility layer on all of the media that you're consuming.

It can tell you, what is it that people care about and are paying attention to? Are there certain news outlets that they might price in as more valuable than others? Is it the case that they're responding to polling in a certain way? The prediction markets, they're reflecting information that polling can't pick up on, like momentum, and they're doing it in a continuously updating way that is distributionally rich and it is not able to be offered by any parallel mechanism. Even if prediction markets are more reliable than political polling, and they have been for a long time, they still aren't close to foolproof.

Both Kalshi and its big rival Polly Market had Francesca Hong at 95% to win Wisconsin's Democratic primary for governor. She lost. A week later, the markets gave Angie Nicky in only a single digit probability of winning her Florida Democratic primary for Senate, and she won easily. Here's what Kalshi's CEO Tariq Mansour posted on X. Before the prediction markets got at wrong headlines roll in, a 5% probability doesn't mean it won't happen. It means it should happen one in 20 times. If 5% candidates never won, the markets would be broken. Markets on elections are always going to make a lot of noise. But there are other important markets that are much quieter. Here's Mansour again. One of the things that we're rolling out is like markets on

FDA approvals, figuring out where to place capital on different drugs is one of the main drivers of drug discovery over time. That's incredibly important. Like if something has a 5% chance of succeeding that's being marketed as 70% chance of succeeding, you want the prediction market there. If you have a significantly more accurate gauge in what's going to go through and what's not, it's going to enable significantly better allocation of capital across the board. And here's Nicole Kagan again. One thing that we're looking into now is listing more granular biotech biopharma markets. One thing that we are wrestling with on our end is if you're Pfizer and you've got some clinical trials in motion,

you as Pfizer are prohibited from trading on the Kalshi market because you have MNPI on how that trial is running. MNPI stands for material non-public information. You as an institution shouldn't be able to take a position on that market, at the very least not directly. So we need to think about also what the incentive is for other companies in the space to potentially want to hedge out risk for approvals for, say, their competitors, new drug. FDA approvals, corporate decision-making, election forecasting, even if you are a prediction market skeptic, you can probably see some value there and you can see why Kalshi likes to talk it up. But here is an uncomfortable fact. Roughly 90% of Kalshi's trading volume is in one category we've barely mentioned yet. Can you guess which one?

I'll give you a hint. It's the kind of trading that is making draft kings and fan duel nervous. That's coming up. After the break, this is Freakonomics Radio, and I'm Stephen Dubner. Pretty much every single human, you, me, anyone else you can think of, is making predictions all. the time about everything. It's just that we're not very systematic or accurate, and we are rarely held to account if our predictions turn out to be wrong. The whole point of a prediction market, meanwhile, is this. The whole point is you get rewarded for truth-seeking. You get rewarded for

being right, and you get punished for being wrong. That again is Tarek Mansour, CEO of the prediction market Kalshi. Will succeed when trust in those prediction markets, becomes mainstream. I think it's starting. One of the statistics that I like the most is 70 to 80% of our active users don't trade. They're just logging in next to X or they read a few newspapers in the morning. It helps them calibrate or fact check. I understand you don't want to talk about how much Kalshi and you are worth, but this plainly is a lucrative enterprise. Can you explain how Kalshi makes money? So we are a neutral platform. We're like the New York Stock Exchange or NASDAQ, people are training against each other, and I take 1% on average.

That is independent, agnostic on who's going to win or lose. That fee is the fee that I get for running the business and offering the regulated infrastructure and all the things that come with trading on Kalshi. My job is to provide a fair, neutral, competitive grounds for people to compete, and they do their thing. They do their research. They go out and seek information. They do whatever is they do to get more accurate predictions and then go and trade them

in the open market against each other. I think the word is getting more bifurcated, more polarized. I think the noise signal ratio is going up. The reason is because most ways that we ingest information, this is especially true for social media, the algorithm essentially incentivized clickbait. If you write a well-nourced, well-measured multi-paragraph take about something, you get four likes on X.

If we write something extreme and off the rails, you get tens of thousands of likes. It's incentivized clickbait. The incentive structure in prediction markets is the exact opposite. That multi-paragraph nuanced, boring, well-calibrated take. That's the one that makes money. You're doing about $4 billion overall a week. I think it might be a little bit more now, right? I mean, there's crypto politics. I think culture is the fastest growing. And then like financials.

Can you make an argument that culture betting is good for society as well? Is that more of an entertainment? I think figuring out whether albums are going to succeed or not, people are like fanatics and passionate about it. But you ask a lot of these people like, hey, do you trade financial markets like SNP? And they're like, no, because I don't gamble. It's like, what do you mean by that? When we launched weather, people are like, oh, my God, people are weather gambling and stuff like that. You ask those traders, they're like the most sophisticated hardcore researchers. They're like scraping satellite data.

They tell you we don't trade in financial markets because it's gambling. And it's like, what do you mean by that? It's like, well, the game is rigged against us. There is no shot for us to beat the Wall Street hedge funds, etc. Whereas here, I can do research. I spend already copious months of time reading and getting informed. And I can like make money on it. They're participating in a financial market.

where they can have an edge. When I look at your numbers, your trades, it looks like roughly 90% of the trades are in sports right now. So you've kind of become a sports betting site, at least for now. So talk about the benefits and risks of being that sports heavy, whether gambling addiction is a problem you think about much, whether you want to diminish your share of sports betting, etc. So sports actually the share is going down over time pretty fast. So the other categories are actually growing faster than sports. But that's natural because if sports, is 90s and the others are small, growing fast. I mean, you can double from one to two in a month. They're still pretty big. Don't forget. We're very big, right? So the 10% is still very big.

I want to kind of draw a distinction between this and gambling first. And I think it's very, very important. There is speculation in all financial markets. So, you know, when you look at the percentage of, you know, hedging versus speculation in any of these markets, like grain futures or commodity futures or stock options, it tends to be very tilted towards speculation. And the reason you want speculation is you want liquidity. Without speculation, you don't get liquidity in any of these markets. Now, the thing about speculation is that speculation has similarities to gambling, right? Like, you're putting money to make more money on something you don't control, right? That's basically the definition of gambling in a lot of states. And that's why historically, you know, every time

there's a new financial instrument or more means of access, like when Robin Hood came around, there was like, oh, you know, gambling in the stock market or when grain futures got legalized in the U.S. I don't know if you know this, but they got legalized via a Supreme Court decision, which was like, is this gambling or is this a financial instrument? People used to call grain futures gambling. But the key thing is it's less about whether there's speculation or not in the market and more so about the business model. One business model is a business model that seeks out losers and then blocks winners.

They do not want price discovery to happen naturally. The other one is a model that's geared towards price discovery. You want the smart people. Now, does that mean that second model, like the cashy model or financial markets model, has no risks? The answer is no, right? They have risks. In my view, it's like there's a risk.

responsible gambling, and there's also a responsible trading. You know, how many times have you heard of people losing their house over options especially with zero-day expiry options or futures or active-day trading of stocks and prediction markets present similar risks? And I think we have a responsibility as a platform, just part of why we have this regulatory first approach to monitor those risks and make sure that we don't let people kind of fall off the cliff. So how far does that responsibility go?

Wherever the sheep accumulate in the world of markets, the wolves go there. Nearly 20 states have already taken legal or regulatory action against prediction markets. Coming up next time in part two of the series, we will hear from a former CFTC chairman who thinks Kalshi may be on shaky ground. This will end up debated and discussed amongst nine individuals in a small conference room in Washington, D.C., and that's called the Supreme Court. That's next time on the show. Until then, take care of yourself. And if you can, someone else, too. Freakonomics Radio is produced by Renbud Radio.

You can find our entire archive on any podcast app. It's also at Freakonomics.com, where we publish transcripts and show notes. This episode was produced by Teo Jacobs, who was edited by Ellen Frankman and mixed by Jake Loomis, with help from Jeremy Johnston. The Freakonomics Radio network staff also includes Dalvin Abouaji, Eleanor Osborne, Elsa Hernandez, Gabriel Roth, Elaria Montenacourt, and Pete Madden. Our theme song is Mr. Fortune by the Hitchhikers, and our composer is Luis Gera. As always, thank you for listening. We had to have somebody watch the entirety of the Victoria's Secret Fashion Show to see if the fantasy bra were going to get one,

and that's probably the most uncomfortable that anyone has ever felt in the office. The Freakonomics Radio Network, the hidden side of everything.