Freakonomics Radio - How to Be More Productive (Rebroadcast)

Episode Date: December 22, 2016

In this busy time of year, we could all use some tips on how to get more done in less time. First, however, a warning: there's a big difference between being busy and being productive.

Hello, Freakonomics Radio listeners. The holidays are a lot of fun, of course, but they also bring stress. And around here, they bring some unrealistic demands. Unrealistic, at least in my view. The elves who make this podcast have demanded a two-week holiday. Iistic, at least in my view. The elves who make this podcast have demanded a two-week holiday. I know, right? Anyway, that means that we are regifting this episode. We first put it out last April, and since then, nearly two million people have listened to it. It's called How to Be More Productive, so I guess that's why. Hope you enjoy it,

whether this is your first listen or not, and happy holidays. It's about sitting down and deciding, I'm in charge about what I do with my time and what my goals are and how I manage my focus and how I control my brain. With the right kind of training, any individual will be able to acquire abilities. What specifically are gritty people like? What beliefs do gritty people walk around with in their head? So we were surprised that these things that everybody kind of says matter ended up not mattering. So Leva, I don't know if you know, but it is Self-Improvement Month at Freakonomics Radio. Yeah, I thought every month was Self-Improvement Month at Freakonomics Radio. You know, you seem to always be working on improving something about yourself.

So, what is it these days? I've been working on two things. I am always working on golf and trying to be better at golf. And I've also been trying to learn German, which is a very different kind of endeavor for me. Steve Levitt is my Freakonomics friend and co-author. He's an economist at the University of Chicago. Levitt is recently remarried, and his wife is German, which explains his desire to learn the language. Talk about how you learn. Are you self-taught or not? I am primarily self-taught, but you know that one thing I value very highly

is enjoyment and happiness. And I'm definitely willing to sacrifice being a better German speaker in order to actually enjoy the German practice I do. So in some ways, it's probably the exact wrong message to send to the people who are listening to this podcast. But I still think there's some truth to it, right? One of the things that's overlooked about learning a new skill is that the only people who ever get good are the people who keep on doing it. And most people quit, probably rightly quit, because it looks enticing from the outside and isn't that much fun when they actually start trying to learn a new skill. But for me, with German, I definitely have been of the mind that it has to be fun. And if it's not fun, I won't do it.

So that's what Levitt's been working on. What are you working on? We asked Freakonomics Radio listeners to let us know. Hi, my name is Arun Partha and I live in Sydney, Australia. My name is Justin Xavier. I live in Los Angeles. Natalia. I live in Moscow, Russia. Amy. I live in New Orleans and I am an opera singer. Teacher of English. I'm a PhD candidate. I am an environmental engineer and I definitely could use some help getting more things done.

My ambition is to improve my earning potential, learn more about the world, and unleash my inner math geek. I want to help my oldest child with her science fair project and work with my younger daughter on her comic book. Learn to knit a scarf and try new ethnic foods. I most definitely want to up my guitar playing skills. I want to read my two-year-old to sleep every night and also take my wife to the movies from time to time. I'd like to become a better American. Okay, that is a pretty big wish list. We've got our work cut out for us. Where do we start? Let's start with this guy.

Okay. My name is Charles Duhigg. Duhigg is a reporter and editor at the New York Times. And the author of The Power of Habit and, more recently, Smarter, Faster, Better, The Secrets of Being Productive in Life and Business. So, Charles, when we put out a call out to Freakonomics Radio listeners and told them that we were working on self-improvement in several realms, productivity with you, but also expert performance with Anders Ericsson, and we asked people to tell us what they were most wanting to improve in their lives. I think productivity probably outpaced the others maybe three to one combined. Wow. So, plainly, the appetite for this is just off the charts. And it got me wondering about why that appetite is so large. I think it's because our experience matches so poorly with our expectation.

Right? I think it's because our experience matches so poorly with our expectation, right? We're living through this age where they keep on telling us, look, we have all these devices for you now, right? We have email and we have a communications revolution and we have computers on in everything that you can possibly touch. And the idea should be that life gets easier and instead it's just getting harder and harder. And that doesn't seem like how things are supposed to go. So how are things supposed to go?

We'll get into that right after the... Here, bark it with me. From WNYC Studios, this is Freakonomics Radio, the podcast that explores the hidden side of everything. Here's your host, Stephen Dubner. We made this episode about productivity because that's what you told us you wanted to hear an episode about. For self-improvement month, I'd most like to improve my... The thing I would most like to improve on is my... And the thing that I most want to improve about myself is my productivity. When I told Steve Levitt that so many people wanted to hear about productivity, he was not at all surprised.

Productivity is the key to everything. If you can be 10% faster at getting the same thing done, then you got 10% of your time to do something you'd rather do. So when it comes to economics, if there's a single measure we should care about, it's the productivity of workers. I give a lot of credit to our listeners that they think like economists when it comes to productivity. And how does Levitt rank himself on the productivity scale?

I'm actually a strangely productive person, and I'm not quite sure why. But you give me a pile of stuff to do, I get it done quickly. Whether it's something academic or when I got a new apartment, for instance, I took my four kids with me, and we did all of the furniture shopping for the entire apartment, for a six-room apartment in under two hours, including the checking out and buying everything with four kids. Okay. How'd you do that? What are your tricks? To tell the kids that everything looks great. Let's do it. Perfect. You got 15 more minutes,

and then we're leaving. Let's go. On today's show, Charles Duhigg will offer many more tricks and deeper strategies to help you become more productive, especially in a work environment, but in your personal life as well. First, however, a warning. There's actually a big tension and a difference between efficiency and productivity. There's actually a big difference between being busy and being productive. Duhigg's most recent book, Smarter, Faster, Better, combines old-fashioned reporting and a survey of the academic literature to identify best productivity practices. His first book, The Power of Habit, did the same for habit formation. I had assumed the second book was sort of a continuation of the first,

but Duhigg sees it as the opposite. Because the power of habit is all about these decisions that you stop making, right? Choices that become automatic, that I simply stop thinking about. Whereas productivity is about re-grabbing control over the choices.

Instead of simply reacting to what's in my environment and all the cues around me, it's about sitting down and deciding, I'm in charge about what I do with my time and what my goals are and how I manage my focus and how I control my brain. I'm curious, when you talk about productivity, what are you talking about? Because I think when a lot of economists think about productivity, we think about them thinking about how to squeeze another widget out of that production line. Absolutely. And I think for most people, that's not productivity, right? I think what's important to realize is that productivity means different things in different settings. And it's not

necessarily what economists mean when they say just getting more widgets out of each machine each hour or more cars off the assembly line for every hour that someone works. Instead, what it means is helping people figure out how to achieve their goals with less waste and less anxiety and less stress and more opportunity to actually enjoy what they want to enjoy. So for some people, that might mean that I'm able to like blow through, you know, 30 emails in 30 minutes and get to inbox zero. But for other people, it means I get to take my kids to school without having to rush, and I still feel okay when I get to the office. But most importantly, what productivity really means is it means a different way of thinking. This is the crux of Duhigg's book, that the only way you'll change your outcomes is to think differently about how you've been arriving at those outcomes.

It's one of those statements that is obvious in retrospect, but weirdly non-obvious to a lot of us caught up in the thrum of daily life. For instance, when electricity was first popularized, there was this huge wave of factories that replaced their steam engines with electrical engines. And almost none of the productivity of those factories rose initially. This has been referred to in the economics literature as the productivity paradox. And as researchers went back and they tried to figure out why, what they found is that all the factory managers had arrayed all of the machines, had lined them up on the factory floor so that they could have these steam pipes that would run from machine to machine.

And when they electrified the plants, they left all the machines in the same places. They just replaced the pipes with wires. It took like 20 or 25 years for plant managers to start saying, look, the strength of electricity isn't simply a new power source. It's that we can move these machines in ways that we can have workers work more efficiently, or we can use less people, or we can create an assembly line.

And that's where the productivity increase really came from. And the same thing is happening today. Meaning it's not enough to blithely accept the many new tools that the digital revolution keeps shoving in our hands. We need to rethink how to best use them and toward what end. There's this debate over whether the digital revolution is really increasing productivity. And when economists and I think people with common sense take a step back, what they say is, look, it's not about all these gadgets and apps. It's about learning new ways to think about possibilities, new ways to think about our capacity for work. And when that really gets spread through the population, that's when productivity really increases.

That debate about how much or even whether the digital revolution is actually increasing productivity has been playing out here on Freakonomics Radio. One episode we did was called, Yes, the American Economy is in a funk, but not for the reasons you think. Another was called, How safe is your job? Those conversations dealt mostly with the macro view. But, hey, we're all self-interested animals, aren't we? So you want to know what the digital revolution means for you. All of us only have 24 hours each day. But some people seem to get a lot of us only have 24 hours each day, but some people seem to

get a lot more done within that 24 hours. And they seem less stressed and sort of worked up about it. And the reason why is not because they're kind of hacking themselves or they're pulling strings. They're not really focused on efficiency. What they're focused on is trying to figure out what are the right goals that I should be chasing after. Now, before we get into the specifics of what leads to a more productive life, whether in work or in the personal sphere, persuade us that the examples you'll be using and the data that you'll be presenting aren't cherry-picked. In other words, persuade us that you're not just telling success stories and then reverse engineering them to present seemingly causal factors that might, in fact, be nothing more than correlation and perhaps even just coincidence. I talked to, I don't know, four or five hundred people for this book. And I had this basic rule, which was that when someone told me something that they felt made them more productive,

that I wouldn't include it in the book unless it seemed to be universal. And so if I talked to four or 500 people, I probably heard 300 different ideas about how to increase productivity. But what I would find is that one set of ideas would work for a group, and then another group would say exactly the opposite. So a good example of this is like the fanatical devotion on one goal at all costs. When I talk to people in Silicon Valley, they would say, here's the most important thing of being productive, is that you choose like one outcome and you just remain persistent. And then I would talk to people in big companies and they would say, here's the thing about being productive. You have to be flexible. You can't

commit yourself to one goal. And this happened again and again and again, except that I did notice that there was this small handful of consistent ideas that kept on coming up. As I boiled through all of these stories and all of these papers that I was reading and all of these experts, there were really only eight things that came up again and again and again. Okay. As you heard, according to Charles Duhigg and his band of productivity freaks, there are eight key tools or skills.

And they are, I believe we need a sound effect here, please. Thank you. Number here, please. Thank you. Number one, motivation. We trigger self-motivation by making choices that make us feel in control. The act of asserting ourselves and taking control helps trigger the parts of our neurology where self-motivation resides. Focus. We train ourselves how to pay attention to the right things

and ignore distractions by building mental models, which means that we essentially narrate to ourselves what's going on as it goes on around us. Goal setting. Everyone actually needs two different kinds of goals. You need a stretch goal, which is like this big ambition, but then you have to pair that with a specific plan on how to get started tomorrow morning.

Decision-making. People who make the best decisions tend to think probabilistically. They envision multiple, often contradictory futures, and then try and figure out which one is more likely to occur. Innovation. The most creative environments are ones that allow people to take cliches and mix them together in new ways. And the people who are best at this are known as innovation brokers. They're people who have their feet in many different worlds,

and as a result, they know which ideas can click together in a novel combination. Absorbing data. Sometimes the best way to learn is to make information harder to absorb. This is known in psychology as disfluency. The harder we have to work to understand an idea or to process a piece of data, the stickier it becomes in our brain. Managing others. The best managers put responsibility for solving a problem with the person who's closest to that problem, because that's how you tap into everyone's unique expertise. Teams. Who is on a team matters much, because that's how you tap into everyone's unique expertise.

Teams. Who is on a team matters much, much less than how a team interacts. Okay, you got that? Motivation, focus, goal setting, decision making, innovation, absorbing data, managing others, and teams. Some of these are obviously more geared toward workplace productivity, but we'll see if we can't smuggle them over the border into the personal realm. I was really taken with your first chapter about motivation. And I wonder if you could talk for a minute about how control plays into motivation.

In other words, if I'm a parent wanting to motivate what I think is a lackadaisical teenager in school, what works, what doesn't work, and so on? So in many ways, the foundation of motivation is what's known as the locus of control in psychology. Then everyone either has an internal locus of control, which means that they believe that they control their own fate, or an external locus of control, which means that they think that things just happen to them and they're powerless.

Now, wait a minute. When you say that everyone has one or the other, it can't be that black and white plainly, right? The world is not divided into the external and internal. But people exist along this continuum, right? And we've all met people who are one way or the other. We've all met people who sort of believe, if I decide to climb that mountain, I can do anything.

And others who complain all the time, you know, I wanted to get a better job, but my boss is mean to me and I'm never lucky and it doesn't work out. And what's interesting is that the influences of internal versus external locus of control are kind of surprising. Like, for instance, there's been experiments that show that when teachers tell kids that they're really smart, that they did well on a test because they must be really smart, that actually triggers our external locus of control because most people don't believe that they have any influence over how smart they are. It's either something you're born with or it's not. Whereas when teachers tell kids,

you did great on this exam, you must have worked really hard, that reinforces an internal locus of control because we all know, I choose how hard I work. And what we've found is that self-motivation and motivation in general seems to rely on believing like we're in control. Okay, so the implication is that there's a certain kind of compliment or praise that is more powerful or that leads to higher productivity, yes?

That's exactly right. What we know is that you can train people to believe that they are in control of their own life, and more importantly, to get them addicted to that kind of pleasant sensation that comes from being in control. One of my favorite examples of this is something that Mauricio Delgado, a neurologist, mentioned to me, is driving down the freeway. You know when you're stuck in traffic on the freeway and you see an exit, and you know that it would take just as long to get home by taking that exit. But like your brain wants you to like turn the wheel and take the exit, even though like it won't get you home any faster.

That's because we learn this kind of almost emotional pleasure that comes from taking control. You can see how you can practice this as an individual, but institutions are trying to improve as well. Duhigg writes about the U.S. Marine Corps overhauling their basic training a while back. Because they were getting all these recruits who were kind of like wet socks. They didn't know how to self-motivate. And so the guy who was in charge of the Marine Corps, Charles Krulak, who was a general, said, we need to start teaching people to have this internal locus of control. We need to teach them how good it feels to take control, to assert themselves, because then they'll learn how to self-motivate. And so he instituted a couple of rules. And one of them was that you can only compliment people on things that are unexpected. So this drill sergeant told me that

he never tells someone who's a natural athlete that they just ran a good race. He only tells like the small kind of wimpy kids that they just did a great job running. The core as a whole never tells anyone that there's such a thing as natural born leaders. Because that implies that you don't have any control over whether you're a leader or not. Instead what they do is they compliment shy people who take a leadership role. And they say to them, look, I know it was hard for you to do that, but you did a great job. Coming up on Freakonomics Radio, how to make to-do lists that really work. How Google learned to build a better team. And how to define productivity on your own terms, as you'll hear

in a moment from our listener, Haley McCoy from Bend, Oregon. I love Haley's level of self-examination, and I especially love how many times she can say the words productive and productivity in one sentence and still make perfect sense. Hi, Freakonomics. I would like to improve my productivity, but I think there's a hidden complexity in the pursuit of productivity. I grapple with the question of what is productive. I like to engage in creative activities like painting, writing, reading, but is that productive? I'm always striving to know how my time would be best spent,

which has really made me dive into philosophy lately. I'm also trying to define productivity in my terms. I guess I'll try to be productive in defining productivity for myself so that I can start being productive. I'm Stephen Dubner, host of Freakonomics Radio, which means this is my show, which means I more or less lead our production team. As I was reading Charles Duhigg's book about productivity, it's called Smarter, Faster, Better, I had a rather unsettling realization, which I told Duhigg about. In the chapter on teams, you write at some length about the qualities of a good team, but particularly the qualities of a leader of that good team.

You write teams need to believe that their work is important. Teams need to feel their work is personally meaningful. They need to have clear goals and defined roles. Team members need to know they can depend on one another. But most important, teams need psychological safety. So I have to say, when I read that list, I realized that I am the world's worst leader imaginable. I don't do any of that. I don't think about it. Well, I would actually guess that you're better than you're letting on.

You would guess wrong, I'm going to tell you. And you should speak with the other people on my team and they'll back me up. But I think you hit on something really, really powerful, which is that that list of things that you just read, they are not efficient. So one of the things that's really important about creating the right group norms that make a team productive is that everyone has a chance to kind of socialize with each other a little bit, right? Because you want to create this high average social sensitivity. And the only way you do that is to get people to talk about their lives a little bit. Now, we've all had the experience where you go into a meeting and like for the first five minutes, people just like talk about their weekend and their kids and who's sick and they gossip.

And you think to yourself, God, like, can we please just start this meeting? Like, we got business to get done. And I have that same instinct, which is to say, I want to prioritize efficiency. But study after study shows that if we spend a couple of meetings without five minutes of getting to know each other, over time, our group will actually be much, much more productive. And so sometimes it's about sacrificing the short-term efficiency for the long-term productivity. Duhigg's view of productive teamwork comes largely from a massive research project at Google. We are lucky beneficiaries of the fact that Google decided to spend millions of dollars in four years trying to figure out how to build the perfect team. Google is consistently named

among the best American companies to work for. And they spent a lot of that time thinking that, like, the question was, who do you put together? Do you put introverts and extroverts? Do you want people who are friends away from the conference table? Or do you want, you know, a flat leadership system or like a really strong leader? You write a little bit further having to do with Google. And I believe it was Laszlo Bock who runs their, what's that division called? People Operations. Hi, this is Laszlo.

Yes, Laszlo Bock, Senior Vice President of People Operations at Google. I'm basically in charge of the care and feeding of our Googlers, our employees, and making sure they get here, they're happy, they're productive, and they stay a long time. Under Bach, Google ran two productivity studies. Years ago, we did something called Project Oxygen. And the underlying question behind Oxygen was, do managers matter? And if they do, what can we do to make managers more effective? What can we do to create a place where management is as essential and as helpful as Oxygen? Box says Project Oxygen was useful, but as important as a manager may or may not be, there's the rest of the team as well.

So we decided to look at teams as a unit of analysis. And Project Aristotle is all about figuring out how to make groups of people happier and more effective. And Google, being Google, looked at a lot of data. We looked at 200 different teams across every part of Google, every geography all around the world, in sales, in marketing, in finance, in engineering, everything we were doing. And the outcome metrics we looked at were not just performance ratings, but measures of, you know, what kind of innovation came out of the team? How quickly were they moving? Did people stay on the team? Did they not? Were people happy? Were they not? What did other people outside the team think of that team's performance? And then we

spent a lot of time kind of crunching all those numbers and teasing through the qualitative interview data to try to isolate what actually was making a difference in team performance. Google's findings did not jibe with a lot of earlier academic research or other conventional wisdoms. So, for example, in the academic research, it says consensus-driven decision-making is often better than sort of top-down direction. And academic research says workload matters a lot. Having teams in the same location,

we actually found none of those things were in the top five of what mattered in terms of effectiveness for teams. Here's how Charles Duhigg puts it. What matters isn't who is on the team. What matters is how the team interacts. So we were surprised that these things that everybody kind of says matter ended up not mattering. For example, the most important attribute of a high-performing team is not who leads it or who's on it or how many people or where it is. It's psychological safety. Which means that everyone at the table feels like they have the opportunity to speak up, and they all feel like each other is actually listening to them,

as demonstrated by the fact that their teammates are sensitive to nonverbal cues. We ask if the team members feel they can fail openly, or do they feel they're going to be shunned by failing. We ask, do they feel as if other team members are supporting or undermining them? Bach and his team identified five norms that the best Google teams had in common, beginning with psychological safety. That unlocks all kinds of goodness. Another one of our norms is dependability.

Dependability is the notion that you tell me to do something, I'm going to get it done, and you can rely on me to get work done. Structure and clarity, actually two things, but they sort of relate. Basically, the idea is people should know what everyone's job is, and that should be a shared understanding across the team. Another norm is meaning, that the work should be personally meaningful to every person in the room. And the last thing is impact, that team members need to think and believe that their work matters and actually creates change. Bach admits that most of these norms are pretty obvious,

but that doesn't mean everybody uses them. And there are other tricks a good manager should think about. For instance, are you having regular one-on-ones, which is obvious, like you should have one-on-ones with your team members. Turns out most people don't because they're not that much fun. They're kind of boring. They take time. But when you do them, your team performs better. Another example, Are you making sure everyone in your team feels included? Obvious, kind of logical, we should do that. But not everyone does. If you think about meetings that you may have been in,

you know, there's often somebody sitting off to the side who sits quietly for the whole meeting and never says anything. Rarely does the person leading the meeting say, hey, you know, we haven't heard from Frank during this entire meeting. Frank, what do you have to say? Or Gail, you've been silent this entire conversation. Do you have a perspective? And so having a checklist that says,

are you checking on these things? Are you calling out the quiet people? Goes a long way to making teams more effective. But again, effective, like productive, isn't necessarily the same as efficient. One of the hardest things about looking at team performance is that it's really hard to figure out what outcomes you care about. You know, we want teams in every way to be more productive and efficient, but also happier and stick around longer. Because continuity, in the end, can be extremely productive for any institution. But let's say you work largely on your own, that you're not a member of any work team, much less a leader. Maybe you don't even have a job per se. Maybe you're a craftsperson or a freelance consultant, or maybe an athlete

or musician or a chef. In other words, you are on an island. When you don't have a team leader to keep their eye on you, how do you think about productivity? I think that in general, people know when they're actually productive. Charles Duhigg again. If you sat down with someone and you said to them, are you productive? They would give some anodyne answer, right? Like, yeah, I'm pretty productive or no, I'm not that productive. And then you would say like, tell me what you did yesterday. Did you spend your time wisely? I think that people could go through their day and they would tell you, look, I spent a

couple of hours like watching soccer with my kid. And that might not seem productive, but honestly, that's really important time that me and my son have together. And then I spent another couple of hours, you know, working on emails and, and that might seem productive from the outside, but actually what I should have done is I should have just deleted a bunch more of them or ignored them because they really won't matter a week from now whether I sent that response or not.

The people are very good at actually analyzing whether they're productive or not. The problem is that very frequently, we don't stop to analyze. We don't reflect on what's actually happened. And that part of this idea of managing your own brain, learning how your brain works so that you can take control of your focus and your motivation and how you manage yourself and others,

is that it forces us to really sit back and analyze, am I spending my time the way that is really meaningful to me? Or am I simply reacting to other people's priorities and to the busyness of life? One thing that I and I think a lot of people wonder, especially if they are makers, they're responsible for their own projects, their own income, their own schedules and so on.

But even if they're purely managers, even if they're working within a firm, I think a big question is how many projects or ideas seem to be the optimal number. You know, too few and we may not get much done, too many and we may never complete any. So what does the science have to say about that? There's actually a really interesting study that was done where a couple of MIT academics got access to hundreds of thousands of emails that this one firm had sent, people corresponding to each other, and they could correlate it with data on how many projects people were working on and how much profits they were bringing in. And what they found is that there's some people who don't work on enough projects. So they might work on two or three things at the same time,

and they're just not maximizing their opportunities. But there also are some people who work on like 10 or 12 projects at once, and they're stretched too thin. And as a result, they can't spend enough time actually devoting attention to each project. So what was optimal was the people who were somewhere in the middle. But what was really interesting was that the kinds of projects that they chose were critical to how productive they were. Now, you would think that what people would want to do is they would want to find a bunch of similar projects so they're doing the same thing over and over, faster and faster and faster. It's exactly the opposite. The people

who are most productive were the ones who were seeking out new and different kinds of projects because it taught them something new with each iteration. That's why they would only work on a handful of projects, four or five at any given time, is because working on something new with each iteration. That's why they would only work on a handful of projects, you know, four or five at any given time, is because working on something new, it takes a lot of time. To learn takes more time than simply to execute. And yet it turns out that over time, the more you learn, the more value you add. And as a result, the more productive you are. Talk for a minute about writing the perfect to-do list.

And I'm curious to know whether you've been able to follow your own advice. I have, actually. So it used to be that I wrote to-do lists, I think like most people did. I would start by writing at the top of the page a couple of easy tasks, right? Because I want something that's going to kind of like... Brush teeth. Yeah, brush teeth. Or like, you know, read all of my emails.

Or, oh, turn on my computer. Sometimes I would actually write at the top of my list things I had already done because it felt so good to like start the day by crossing it off and feeling accomplished. And this is actually within psychology, this is known as using a to-do list for mood repair. And it's the exact opposite of productive because what happens is that I cross a couple of the easy things off. And it's the exact opposite of productive. Because what happens is that I cross a couple of the easy things off, and then I feel like I've accomplished something, and I give myself permission to like go check Facebook. And then 45 minutes later, I pay attention to what's going on again. Okay, fair enough. But let's say there must be some

people who react in exactly the opposite direction. No? Some people who kind of feel like the pump is primed, and I've turned on my computer, and I've turned on my computer and I've brushed my teeth and I've remembered to, you know, breathe, let's say, having accomplished all that, now I can, you know, buy that new insurance plan I need to for my firm, which is the thing I've been dreading. Sure. And the question then becomes, how do you remind yourself of the bigger task? And so what psychologists recommend is that on your to-do list, you have two types of goals. At the top of the page, you write a stretch goal. And a stretch goal should be that big ambition. And then underneath that, you should write something that makes that stretch goal tangible and into a plan. And one of the systems for doing this is this thing called SMART goals, right?

SMART, that stands for Specific, Measurable, Achievable,, realistic, and based on a timeline. The SMART goal system was developed years ago within General Electric. Unlike the big stretch goal, with a SMART goal, you take a component of this big ambition and you say specifically what you want to get done and how you're going to measure it. And is that achievable? Like if you want to do something, do you have to clear your schedule in the morning? Is it realistic? If you're going to clear your schedule in the morning, does that mean that you don't turn on your email at all? Cause you know, it's going to distract you. And what's the timeline for getting the sub goal done. And it's very easy to do this with a

to-do list. I do it every single morning and it takes me 45 seconds to figure out what my stretch goal for the day is, what my SMART goal for when I get to my desk, what exactly I'm going to do right away. It's almost a habit, but it transforms how much I get done. Because if you sit down

and at the top of your list, it says, go buy the insurance plan for my entire company. And then underneath, you have this like very distinct plan, specifically what you're going to do when you first sit down, how you're going to measure it, what you need to do to make it achievable and realistic, how much time it's going to take.

It's really easy to start. You've basically gotten over the hump. That is such a good example. So Charles, it's a little after 5.30 p.m. in the east where you and I are talking. And I'm just curious about your goal for the evening, maybe even your stretch goal for the evening. So some people look at 5.30 and they think cocktail hour. Some people look at 5.30, they think, let me get a little more work done. What's your stretch goal for the night? My stretch goal is to make it home for family dinner.

I have to say my wife and I have established a family stretch goal of having family dinner at least twice a week during the weekdays. And we've worked backwards to reorganize our days so that we can do that. Way to go. Bon appétit. Thanks. And thanks to Charles Duhigg for trying to make all of us a bit more productive. Will it work? I hope so, for me and for you. Let us know if this episode indeed feeds your productivity beast

in any meaningful way. You can send your feedback via Twitter or Facebook or the iTunes podcast store or on Freakonomics.com where you can also find an entire transcript of this and every Freakonomics.com, where you can also find an entire transcript of this and every Freakonomics Radio episode, along with music credits and all kinds of other extras for every episode. You can also send an email to radio at Freakonomics.com. I can't promise to reply. In fact, there's a very, very good chance I will not reply,

because one way I stay productive is by saying no to just about everything I possibly can. And that includes replying to about 99% of my email. But I do read all of them. So please do let us know if you are getting more productive. And next week on Freakonomics Radio, we asked what talents or skills you wanted to get better at. I would like to get better at asking critical questions, both scientifically and interpersonally. I would really love the ability to become an expert performer. I would like to not hate to work out and exercise. My goal is to propel myself into pretty good improviser status one day.

I would love to be able to sing a sappy romantic song for my wife while accompanying myself on the guitar. In the spirit of spring in the upper Midwest and the return of golf season, I would most like to shoot below 90 for the first time and then build upon that success. We talked to the pioneering research psychologist Anders Ericsson about deliberate practice, the 10,000-hour rule, and how to get really, really good at just about anything. We find that with the right kind of training, any individual will be able to acquire abilities that were previously viewed as only attainable if you had the right kind of genetic talent. We also try to sort out a little disagreement

between Erickson and Malcolm Gladwell over the 10,000-hour rule. I come from a very musical family. I know what musical talent looks like. I know I don't have it. 10,000 hours, Malcolm Gladwell, a singing psychotherapist from Denmark, and more. That's next week on Freakonomics Radio. Freakonomics Radio is produced by WNYC Studios and Dubner Productions.

This episode was produced by Irva Gunja. Our staff also includes Shelley Lewis, Christopher Wirth, Greg Rosalski, Jay Cowett, Merit Jacob, Stephanie Tam, Noah Kernis, Allison Hockenberry, Emma Morgenstern, Harry Huggins, and Brian Gutierrez. You can find all our previous episodes at Freakonomics.com. You can also subscribe to this podcast on iTunes or wherever you get your podcasts.