Fresh Air - Trump's Foray Into Cryptocurrency
Episode Date: January 23, 2025Bloomberg investigative reporter Zeke Faux says the Trump family's new crypto businesses have earned them tens of millions, while raising questions about political influence and ethics. Also, we remem...ber Pulitzer Prize-winning cartoonist, playwright and screenwriter Jules Feiffer.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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This is Fresh Air. I'm Dave Davies.
Besides the executive orders, pardons, and other moves,
Trump and his family have started selling a brand new cryptocurrency coin,
featuring an image of Trump drawn from the assassination attempt he experienced during the presidential campaign.
It's a venture that by some accounts could make the president billions of dollars, though we'll discuss what that actually means. The new coin, which has drawn criticism from government ethics lawyers, is just one of
several moves Trump has made to embrace cryptocurrency.
He plans to replace the chairman of the Securities and Exchange Commission, who sued many crypto
companies.
Trump's nominee to head the commission is Paul Atkins, a pro-crypto executive.
And Trump's nominee for Commerce Secretary, Howard Lutnick, heads an investment bank that's
deeply involved with the cryptocurrency that's been used by arms dealers, scam artists, and
drug traffickers, among others.
If you find the whole subject of cryptocurrency confusing, fear not.
Our guest today, Bloomberg investigative reporter Zeke Fox, has written a fascinating and accessible book about crypto,
and he's reported on Trump's newfound enthusiasm
for the industry.
We'll talk about Trump's crypto moves,
as well as the nature of cryptocurrency,
its role in the economy,
and what the future holds for digital currency.
Zeke Fox's book is Number Go Up,
Inside Crypto's Wild Rise and Staggering
Fall. We recorded our conversation earlier this week. Zeke Fox, welcome to Fresh Air.
Thanks Dave. So let's start with a simple understanding of what cryptocurrency is,
right? It's a coin or currency that really only exists as a digital entry in some computers of whoever creates
or issues the coin and people trade for it, right?
They speculate in it hoping that its value will rise or fall, right?
Yeah.
I mean, the original idea of crypto currency, which was unveiled 15 years ago by an anonymous
person or group who went only by Satoshi Nakamoto was that this was going to be a new
method of making payments around the world a
Decentralized financial system that would revolutionize how people
Transacted however in the 15 years since then that really hasn't happened
People don't really use crypto in the real world for much of
anything at all, except for a new method of gambling. And Trump's new cryptocurrency is a
great example of that. Right. And his is a particular subspecies called a meme coin. You want to explain what that is?
Yeah, so pretty much as soon as Bitcoin was created,
people started poking fun at it.
And one of the early joke cryptocurrencies
was called Dogecoin.
It was kind of the first meme coin.
And what this was was instead of promising this
is the future of finance,
this is some new way of making payments,
they said, hey, this is a cryptocurrency
represented by a picture of a dog.
And we're not saying it does anything at all,
but if you think it's funny, maybe you should buy it.
And if other people think it's funny,
they'll buy it too and the value will go up.
So this idea of a meme coin has been
around for about a decade and in the last year or two it's been really
embraced by the crypto industry and there's been just this explosion of
different meme coins to gamble on. Some of them are by C-list celebrities, some of
them try to attract attention by being as stupid as possible.
For example, one popular one was like the Dogecoin dog with a hat.
And the goal is just to get people on the internet to think it's funny
or at least to think that other people might think it's funny
and to get some attention so that people buy your coin.
And in most cases, there's some sort of group of insiders who started this whole thing,
who have a lot of coins, and they're hoping to sell them to the public and make money.
Right. So you get people who, for a lark or whatever, just decide to do it for the
fun of having this digital image.
And if they drive the price up, they go, the folks who own a lot can make them a lot of
money and people have made fortunes, right?
Yeah.
I mean, it's kind of like a new kind of gambling game, except that it's basically rigged in
favor of whoever started the meme coin.
And in the case of Trump coin coin Trump created 1 billion of these coins
and he is keeping 800 million of them for himself and his associates he also
made money by selling this like initial block to the public it used to be this
took a lot of technical expertise to create a new cryptocurrency but it's now
super easy there's websites where it's as easy as coming up with your own little joke and
uploading an image and clicking a button on this website called pump.fun, where,
you know, hundreds or thousands of new coins are created every day.
And what Trump is saying is that, Hey, the game is on.
I've released a meme coin.
I am very famous.
This will get a lot of attention.
Don't you want to buy now?
Get in early before other people get in.
And as soon as he released it, the price soared.
It got as high as $72.
The best estimates by cryptocurrency analysts
are that he has already made 50 or 100 million
dollars just from releasing this coin and sending a tweet.
A few days after Trump's coin, Melania Trump announced that she was releasing her own meme
coin. This led to kind of a negative reaction from crypto traders driving the price of Trump
coin down.
But why?
from crypto traders driving the price of Trump coin down. But why?
So what they say is that they believe the crypto industry is great and valuable and
working all sorts of good, important tech things.
And that Trump is discrediting their industry by promoting a coin that's based on nothing at all, and that will inevitably crash at some point
and leave people with a bad taste in their mouth.
Now, what I would say is that these crypto guys,
their attitude is that we donated a lot of money to Trump
so that he would promote our coins that we already own
and help us make money, not so that Trump would launch his own coin and make the money himself.
And what are government ethics watchdogs saying about this?
From what I've seen, they're very upset.
I mean, it's unprecedented for the president to be running a business while he is supposed to be busy setting national policies.
And it presents all kinds of conflicts of interest.
Right now, Trump's appointees at the Securities and Exchange Commission
are determining what kind of rules will apply to the cryptocurrency markets in the future.
And I think it's very unlikely that they would pick rules that made Donald Trump's meme coin illegal.
But they should be able to set those rules based on what they think is right for ensuring efficient markets and protecting investors, not based on what
kind of cryptocurrency projects the president has already launched.
Now this actually isn't Trump's first crypto coin, right?
I mean, in July, I think he launched us an enterprise called World Liberty Financial,
which issues digital tokens.
Want to explain what this is?
World Liberty Financial is not a meme coin because it actually promises to do something.
And real simplified version is that this was going to be some kind of crypto trading platform
which Trump and his sons endorsed last summer and promoted
on Twitter and on live streams. Now they also were selling a world Liberty coin
which wasn't a very appealing investment. The terms were that you couldn't sell it,
it did not guarantee some sort of share in the profits of this world Liberty
financial,
and it didn't serve much of a purpose at all.
But they opened up this offering, they were selling World Liberty coins,
and 75% of the proceeds of selling these coins were to go to the Trumps.
Wow. Do we have any idea how many sold?
Initially, the offering didn't go very well because this World Liberty offering was more
or less rejected by the crypto industry because of the weird terms until this one particular
crypto entrepreneur named Justin Sun came in.
And he is one of the top guys in crypto.
He's one of the top guys in crypto. He's very rich. He's also facing a big lawsuit from the U S securities and exchange commission.
That's accusing him of fraud.
And he stepped in and bought a total $75 million of these world Liberty coins,
which generates a payout of 56 million to the Trumps.
And, I mean, you can see the crazy opportunity for attempting to buy influence that this presents.
It's really in his interest to get in good with Trump because he's facing this serious lawsuit from the U.S.
And this Justin Sun was named an advisor to this World Liberty Project.
And pretty soon after his investment, he met Eric Trump at a crypto
conference in the Middle East where he would have had an opportunity to present
the case for why his SEC lawsuit should be dropped.
I have to mention one other colorful aspect of the World Liberty Financial Enterprise,
and that is that one of the co-founders, I guess, was a guy named Chase Hiro.
Who is he?
Yeah.
So Trump didn't appear to pick the top people in the crypto industry to partner with
on this.
Chase Hero is kind of an online hustler who at one point had $149 a month get rich quick
class.
He used to sell colon cleanses online and he's called himself the dirt bag of the internet
and said that regulators should kick people like dirtbag of the internet and said that
regulators should kick people like him out of the industry.
Wow.
But he was able to connect to the Trumps through the son of Steve Wittkopf, who is the Trump's
Middle East envoy, a Florida real estate developer, and he became friendly with Eric and Don Jr.
became the co-founder of this World Liberty Coin,
which he got the Trumps to endorse.
Wow. We have a little audio clip of this guy,
Chase Piro, and he's driving a car,
which I think he says is a Rolls Royce in the audio, right?
And kind of explaining kind of I guess what you might call the amorality of the crypto industry. Let's listen to this.
This space is run by a bunch of middle-aged men, you know, like the mid-30 year old men who understand the power of social media and you can literally sell sh** in a can wrapped in
covered in human skin for a billion dollars if the story's right because people will buy it and that
is what is going on in the crypto space. Wow. Yeah and I agree with him. He's not wrong. You know
I've spent years looking into crypto,
trying to see if there's something there,
something more than just gambling on the price of made up coins.
And what I've found is a lot of scams, a lot of grift,
a lot of even worse things,
but not a lot of actual uses for regular people.
But I guess Chase found that and said, why don't I
start a World Liberty coin with the president rather than saying, hey this
area seems a bit fishy, maybe it should be more regulated.
Trump was not always a fan of cryptocurrency. Here's something he said, I believe this
was on Fox Business in 2021.
Bitcoin, it just seems like a scam. I was surprised, you know, with us it was at
6,000 and much lower. I don't like it because it's another currency competing
against the dollar. Essentially it's a currency competing against the dollar. I
want the dollar to be the currency of the world.
That's what I've always said.
Okay, throwing cold water on crypto about four years ago, a little less, I guess. What accounts
for his conversion, do you think?
There has been a big coordinated effort by some of the biggest players in the crypto industry to donate money to politicians, to spend money on lobbying,
and to win influential people over to their cause.
And it's been really effective.
Trump signaled some openness to crypto in late 2022
when he started selling a series of Trump NFTs,
these are basically Trump digital trading cards
with like cartoons of a jacked up Trump
looking like a superhero for $99 each.
Again, not a real card, it's a digital card, right?
And what do they call it, a non-fungible token?
Yes, I was trying to keep the jargon to a minimum,
but yes, those were Trump NFTs.
You get your digital card for $99 each.
And some crypto guys realized, hey, maybe we
could get Trump on our side.
And one of the most influential people
was, weirdly, the chief executive officer of a publication called
Bitcoin Magazine.
His name is David Bailey, and he started mustering support among crypto guys to raise money for
Trump.
And in July, after Bitcoin advocates raised $25 million for the campaign,
Trump actually came to Nashville to David Bailey's annual Bitcoin conference
and gave a big speech where for the first time he endorsed cryptocurrency,
he promised to loosen up regulations on the industry and to make,
in his words, the United States the crypto capital of the planet.
Wow. You know, I think we have a clip of some of that speech. It's probably worth
spending that. Let's listen. This is Donald Trump at the Bitcoin
Magazine convention in July.
magazine convention in July.
If crypto is going to define the future, I want to be mined, minted, and made in the USA. It's going to be. It's not going to be made anywhere else. And if Bitcoin is
going to the moon, as we say, it's going to the moon, I want America to be the
nation that leads the way. And that's what's going to happen
No, you're gonna be very happy with me
You're gonna be so happy
You can say he's the greatest guy
That's why I'm proud to be the first major party nominee in American history to accept donations in Bitcoin and crypto
All right warmly received by the Bitcoin crowd. You know one of the things he has said is that we ought to have a you know a
national crypto, I know it's a Bitcoin or crypto generally, but a stockpile. I mean
you know there's a there's a you know a strategic reserve of petroleum right and
we have gold in Fort Knox. How do we explain the idea of a crypto coins
national stockpile?
What would be the purpose?
This was one of the craziest things in that speech.
And I was in the audience.
And I was shocked by just how closely the speech reflected
the talking points of the crypto industry and
the wish list of policies that they were pushing for.
And this Bitcoin strategic reserve, it would just be Bitcoin, is one of the most out there
of these plans.
And it's something that these Bitcoin guys have been talking about for years.
Keep in mind that at this point, people have largely abandoned the idea that Bitcoin would
be used for anything, that we would use it to buy our pizza or to send money from one
country to the other.
Instead, its advocates are promoting it as digital gold.
And the pitch essentially is that because the supply of Bitcoin is limited,
its price is sure to increase.
They've actually called this number go up technology.
The idea being that as the price goes up, people get more excited,
more people buy, and the price will go up more.
But at this point, a lot of people have bought,
and the price has
gotten pretty high. So you need to bring in new buyers with lots and lots of
money. So who's got more money than the United States? And the idea is that the
United States would spend a hundred billion dollars of real money to buy
Bitcoin and that this is a good idea because the price will go up and we will turn a profit.
The only group of people that this is guaranteed to help are people who already own Bitcoin.
Just Trump talking about this has already helped them.
It's driven the price of Bitcoin up a lot.
Right.
And just to clarify, you mentioned that the supply of Bitcoin is limited.
That's different from other meme coins where people can just make up as many as they want.
Bitcoin, when it was established, there was a limited quantity that can be made.
So there is a real supply and demand there, I guess.
I mean, yes, but just because something has a limited supply doesn't mean that it's valuable.
So Bitcoin supply is limited to 21 million.
I've done some research on this, and actually, there
only were ever created 21 million VHS tapes
of the movie Toy Story.
You can go on eBay and buy one of those for $3.
You don't see anybody saying the US should establish
a strategic Toy Story VHS tape preserve.
You know what?
The factory to make those VHS tapes
is probably long been abandoned.
I don't know if we have the technology to make those anymore.
So those should be a rare collector's item by this logic.
All right, all right.
So limited item isn't necessarily valuable.
All right, we're gonna take another break here. Let me reintroduce you. We are speaking with Zeke Fox. He's an investigative reporter for Bloomberg. His book is Number Go Up Inside Crypto's Wild Rise and Staggering Fall. We'll talk more after this short break. I'm Dave Davies. This is Fresh Air.
I'm Dave Davies. This is Fresh Air.
Donald Trump has gotten support from some of the giants in the tech world, you know,
Elon Musk and Jeff Bezos and Mark Zuckerberg and I think Peter Thiel probably too.
Are those folks also crypto advocates?
What is their relationship with the crypto world?
For most of the biggest money players, the bulk of their wealth is not in cryptocurrency.
I would rate them in general as being kind of crypto-curious.
Elon Musk likes to joke about Dogecoin, and he has used the Dogecoin icon to represent
this Department of Government efficiency that he'll be running.
But in general, these guys care a lot more about their real businesses like Facebook or Tesla or Amazon
than they do about whatever cryptocurrency they may hold.
And the reality is that the crypto industry is really not that big compared to the real
economy.
It's a really well-funded special interest group whose finances are really directly affected
by government policy.
And so they were very motivated to throw their money around in this election, and they did with great effect.
Let's talk about some of the appointments that Trump has made, which again are good news for crypto supporters.
He wants a change at the Securities and Exchange Commission.
The Gary Gensler, the previous chair, was very unpopular in the crypto world. Why?
Under Gensler, the SEC brought a number of lawsuits against crypto companies that basically
alleged that much of the activity that goes on today on crypto apps like Coinbase or Binance is illegal.
He was saying that these cryptocurrencies
that people are trading in the US all day long,
in fact, a lot of our traditional securities laws
apply to them, they're not following those laws
and this activity should either stop
or be changed to fall into existing regulations.
So the industry has been fighting these lawsuits,
they've appealed, but Gensler's position
basically represents an existential threat to the industry.
So that was a huge applause line at Trump's Bitcoin
conference speech when he said, I'll fire Gary Gensler.
Yeah, now just so I understand the principle in these lawsuits, conference speech when he said, I'll fire Gary Gensler. Yeah.
Now, just so I understand the principle in these lawsuits, the idea is that, you know,
if investors buy money on the stock market, there are rules that say that in order to
get your security on the stock market, you have to provide certain information, you know,
orderly reports and earnings reports and assets and liabilities.
And so that there's, in theory theory some basis that an investor has to evaluate
the value of it in the case of cryptocurrency exchanges.
What?
Any of that required?
Yeah, there's not.
I mean with Trump's new coin, we don't know who his business partners are on the Trump
meme coin.
There's like all sorts of details about it that you would have
to reveal if this was a stock on the stock market and that doesn't get revealed in the crypto world.
And the crypto industry likes to say that some of this stuff is outdated, it's not needed anymore.
I like to look at the example of WeWork. When that company tried to go public back in 2019,
they had to file this big prospectus that said,
here's all the information about our business.
And investors could read this before they decided if they wanted to buy WeWork stock.
And instead of buying the WeWork stock, in fact, people analyzed this and said, hey, this company, it seems like there's a lot
of what's going on there is no good.
Adam Newman, its founder, was forced out and the IPO failed.
If he'd been able to just launch a WeWork cryptocurrency,
he wouldn't have had to disclose any of that information
and he could have just sold it based on hype.
Right, now these cases that the Securities and Exchange Commission filed, are they still
pending in courts?
The cases are pending.
Trump's SEC is expected to settle or drop them.
The position now is that the SEC is going to find some lesser way of regulating cryptocurrency.
Where there are some rules,
but they are not as strict as this 100 year old system
of securities regulation.
We are speaking with Zeke Fox.
He's an investigative reporter for Bloomberg.
His book is, Number Go Up,
Inside Crypto's Wild Rise and Staggering Fall.
We'll talk more after this short break.
I'm Dave Davies, and this is Fresh Air.
So Zeke Fox, let's talk about Howard Lutnick,
who has been designated as the Commerce Secretary
by Donald Trump.
He's been nominated, he faces confirmation.
He is the Chief Executive Officer and a principal owner
of a New York investment bank, Cantor Fitzgerald,
which some may remember was famous for having lost
more than 600 employees in the 9-11 attacks,
including Howard Lutnick's brother.
There has been concern about Lutnick and his bank's ties
to a cryptocurrency operator called Tether.
You want to explain what Tether is and what it does? So Tether is one of
the most important companies in the crypto world. Investigating Tether is
what got me started on this multi-year quest to figure out what is up with this
whole crypto industry. And Tether is the one cryptocurrency whose price is not intended to go up.
It's called a stablecoin and its price is supposed to stay at $1 because it's backed
by real money held in a bank somewhere.
And Tether got my attention because back in 2021, it had grown bigger than $50 billion,
but there was a lot of doubt about whether they
had the real money to back all those tokens.
You mean there were 50 billion tethered coins in circulation, for which they presumably
had 50 billion in US dollars somewhere?
Yes.
And as I set out to look into this company, everyone in crypto agreed that this was kind of the linchpin of the whole crypto economy, but
even people who were big crypto supporters each had their suspicions about Tether and
when I went to look into it, the company that created it was not based anywhere.
It was run by a former plastic surgeon from
anywhere. It was run by a former plastic surgeon from Milan who had never given an interview. One of its other executives was so reclusive that people online
speculated that he didn't exist at all. And so I went to go and try and find out
did they really have this money? And it's a journey that took me around the world,
but it took me to meet Sam Bankman Fried,
who ran the crypto exchange FTX
and was one of the biggest users of Tether.
And I learned that Tether was used
by all sorts of criminals around the world,
from the North Korean regime to Mexican drug traffickers to Russia's been
using it to circumvent sanctions.
How is Howard Lutnick connected to Tether?
So Tether, because of its kind of sketchy origins, it had trouble finding banking partners
who would hold the money to back it. And a couple of years ago,
they were introduced to Howard Lutnick and his bank,
Canter Fitzgerald.
And since then, Lutnick's bank has held what's grown to be
most of Tether's $130 billion or so in assets.
And those assets are largely invested in US treasury bonds.
And that's turned this Tether company,
which still only employs a few dozen people,
into one of the most profitable companies
on a per employee basis in the world.
They say they made $10 billion last year.
And the former
plastic surgeon who's its boss is now one of the richest men in Italy. And none
of this would be possible without Lutnick's bank holding their reserves and
Lutnick coming out and vouching for Tether. Yeah so it's not like Lutnick
himself is personally making deals with human traffickers
or drug dealers.
He accepts assets from this company, Tether, that uses its stablecoin for transactions
with all kinds of people, including people who in some cases are criminals.
Is that the case?
Tether would say that this is like digital cash and just like the US Treasury can't control where every $100 bill goes,
Tether can't control who uses its digital currency.
Lutnick actually reported at Bloomberg that his bank, Canter Fitzgerald,
owns a minority stake in Tether the company.
Now, he said that were he to become commerce secretary,
he would divest all his business interests.
We'll see exactly what that means.
But he's also said he would have nothing to do
with any company that was engaged in illicit activity
and that Tether cooperates with law enforcement
when they find bad guys using their payments network.
You know, in your book, you describe discovering a center of ripoff artists,
scammers based in Cambodia, like a whole kind of little mini city of apartment blocks of people
in these rooms calling people, luring them into handing over their money.
And Tether is involved in all this.
Tell us what you found.
So if you have ever received one of those wrong number text messages that says, hey
Bill, like how's it going?
Did you pick up the cat food on your way home?
That's an example of one of these scam messages.
And the people who send them will try to win your trust, gain your friendship.
Often they'll pretend to be an attractive person of the opposite sex.
Eventually, they will invite you to invest in some sort of
cryptocurrency trading opportunity.
And in general, they will ask you to acquire some tether and to
send it to their anonymous address identified by a 31 character string of
letters and numbers. And once you send those tethers, that money is gone and you
can't get it back and there's not much for law enforcement to go on because
there's no name or address associated with where you
sent your cryptocurrency.
And so I went over to Cambodia to look into this.
It's truly a horrible problem.
There are these complexes where thousands of people are sending these scam messages
and many of them are themselves victims of human trafficking,
who've been lured to these compounds with
the offer of a high-paying job in customer service.
Once they get there,
their passports are taken and they're forced under the threat of torture,
or even worse,
to try to perpetrate these scams on people around the world. And there's no reason to believe that the people who run Tether the Company
know any of these bad guys personally or do business with them personally,
but they've created this means of exchange that allows somebody in Illinois
to just zap $100,000 to someone who's actually a Chinese gangster
in Cambodia and without leaving much of a trail of evidence for law enforcement to look
into.
And while I was in Cambodia, I visited one of the many places where they have money exchange
stores where you can just walk in, take the Tether or whatever cryptocurrency you have on your phone,
send it to the clerk's anonymous wallet digitally,
and they will hand you cash, no questions asked.
Tether has gotten so popular that there are
these cash for Tether storefronts in places all around the world,
and it's possible to move big
amounts of money this way. I have to ask you since you know people read stories
about you know crypto going through the roof and Bitcoin being worth a hundred
thousand dollars have you invested in any crypto and what do you say I'm sure
friends must ask you since they know you're reporting on this. Hey, should I get into this?
Yeah.
So anybody who asked me about this in the last few years and listened to me when I said
that crypto was dumb has missed out on potentially a big score.
But I have to say that I believe that in the long run for an asset to have value,
it has to have some kind of use.
It has to generate some kind of profit.
And a lot of people like to say,
hey, you know, isn't the stock market all rigged anyway?
Aren't there a lot of abuses on Wall Street?
And sure, like there are a lot of abuses on Wall Street,
but if you buy a share of Apple,
you have a claim on some tiny piece of the profit
every time they sell an iPhone.
If you buy a Dogecoin, you have a claim to an entry
in a database that I guess is some sort of joke about a dog.
All right, well, we'll leave it there. Zeke Fox, thanks so much for speaking with us.
Thanks, Dave.
Zeke Fox is an investigative reporter for Bloomberg.
His book is Number Go Up! Inside Crypto's Wild Rise and Staggering Fall.
We recorded our conversation earlier this week.
Coming up, we remember cartoonist and writer Jules Pfeiffer, conversation earlier this week. Coming up, we remember
cartoonist and writer Jules Pfeiffer, who died last week. This is Fresh Air.
Jules Pfeiffer, the Pulitzer Prize-winning cartoonist, playwright, and
screenwriter, died Friday at his home in Richfield Springs, New York. He was 95.
Pfeiffer's syndicated strip, titled Pfeiffer, used simple line
drawings to portray characters in scenes that satirized contemporary life. The
strip began in the village voice and ran for more than four decades. Pfeiffer's
creative impulses found expression in many media. He illustrated the classic
children's book The Phantom Tollbooth. He wrote screenplays for the films Little Murders and Carnal Knowledge among others.
He wrote novels and Broadway plays and his cartoons appeared in the New Yorker,
Rolling Stone and Playboy Magazine. Terry spoke to Jules Feiffer in 1982 when a collection of his
cartoons titled America from Eisenhower to Reagan was published. He told her that finding anyone who knew what to do with his cartoons and his
particular brand of humor took a while.
I'd gone around for years peddling my work
and I'd take it to editors of publishing houses because in those days I was hoping to publish
little books of
cartoon satire and what I generally
got from these editors was not frowns of disapproval. They
just take the stuff and they hold it for a while and they'd laugh like crazy and they
'd call me up and be wildly enthusiastic and tell me they couldn't use it and didn't want
to publish it. And the reasons all seemed to be that they had no idea how to market
this, that they didn't know who would buy it, that I was an unknown quantity, that my
name was not Saul Steinberg or James Thurber or William Stig, all of whom were quite popular at
the time. I was quite unknown at the time. Since nobody would pay me to have it in
print, I decided to get it in for free and went down to The Voice, which was
happy to take anybody's work for free. And that's how the cartoon began. The
Voice at the time had a small circulation, something like five or ten
thousand, but it
was an increasingly knowledgeable and influential circulation.
I knew that if I were picked up by voice readers, including those very editors that turned me
down because I had no market, once those editors knew that they had five or six friends who
were reading me, that becomes the market.
Suddenly what was uncommercial becomes possibly commercial, and I'm in business, and that's
what I did, and that's exactly how it happened
You wrote for a playboy for a while
I mean in your book you say that you have her was really a terrific editor and and I think you were surprised at that
Well, hefner came along
Still when I was making absolutely no money zilch money out of the cartoon and he was the first one to pay me to do
the work that I cared about and
At the time he said he wanted me to do just the sort of cartoons
I wanted sort of cartoons that were appearing in the voice in strip form and didn't want to do anything to alter that and
And I did and I was just as suspicious of Playboy as everybody
Was then and and is to this day and I found that Hefner was easily the most sensitive cartoon editor
I've ever had anything to do with.
And all of his suggestions, and he would make many.
I've never seen anybody deal with a cartoon with such meticulous care and concern, possibly
due to the fact that he had begun as a cartoonist, was an amateur cartoonist, had first wanted
to be one.
In any case, he would send back my roughs with two or three-page single-spaced type
letters making all sorts of suggestions. In any case, he would send back my roughs with two, three-page, single-spaced type letters,
making all sorts of suggestions.
And often they were very, very good.
Sometimes they were good and bad.
Sometimes they were just bad.
And whenever we disagreed, he said, okay, run it your way.
There was never any problem between us.
He never pulled any rank.
There was never any tension.
I mean, he was always the most affable colleague to work with.
And only years later when I got into theater and met people who were also just as easily
to work with, did I meet as equals, certainly not in publishing.
Let's talk about some of the presidents who you've cartooned and who are featured in your
book.
You said that Kennedy's face changed so much when he was in office. I remember
how true that is.
Well, I was talking about how I had difficulty drawing Kennedy because he was so handsome
and it was hard to, he was just a conventionally handsome man, it seemed to me. And that after
three years in office, that problem was cured for me as a caricaturist because his face
heavied, he got jowls. Now, some of that may have been the cortisone. He had Addison's
disease I think and he was on this drug, which does thicken your
features and heavy it up and made him no less striking looking.
It just made him easier for my pen.
Danielle Pletka What about Johnson?
Was he easy to do?
Richard S. Linden Johnson Not in the beginning because I liked him.
Lyndon Johnson was the only president, and all the time I've been doing cartoons, who
I was actually very fond of, in his first nine months in office after he succeeded Kennedy and got through
an unprecedented amount of social legislation, certainly unprecedented since the first New
Deal days. And I thought Kennedy was style without substance and I thought Johnson was
substance without style and I much preferred him to Kennedy. I thought he was wonderful. And I had a great deal of
trouble arriving at a caricature for a man who looked so clearly unlike a hero and yet I felt
was heroic. And I didn't know how to go about it and I tried drawing him and it didn't get him very
well and I kept my caricatures down. And then the one and only time it's
ever happened, I was invited down to the White House for some kind of function, lunch out
on the White House lawn and actually got to see Lyndon Johnson in the flesh and found
him very different to look at than the photographs and the pictures on the television screen
because I saw in him something that wasn't yet reflected in the writing
about him or in the way we saw him. I saw a real meanness there. And I saw it not in
the famous nose, but in the set of his mouth, which is very, very tight and without humor,
and the eyes, which were very cold and suspicious. And I remember telling people at the time,
he looks like the man who turns down your loan at the bank. And I remember telling people at the time, he looks like the man who turns
down your loan at the bank. And that affected, that taught me how to draw him. And within
another six months or so, he was no longer this presidential hero of mine. He was now
a war criminal because he had gone to the polls as a peace candidate. And then immediately
after his inauguration, started bombing North Vietnam.
What about Ford?
Well, Ford, I
found wonderful to draw. Most cartoonists didn't like him, but they found him so innocuous and a kind of meatball. And his very meatballism
struck me as a
wonderful thing to work with and looking for an idea for a cartoon, I did what I often do.
When I'm out of ideas, I started doodling.
And I found myself doing a drawing
for no reason at all of the Frankenstein monster.
I didn't know why I was doing that.
And I said, oh my God, it's Jerry Ford.
So.
How did you recognize Jerry Ford in him?
Well, just because the two of them strongly resembled each other.
You know, my unconscious brought Jerry Ford with a nail in his neck.
And Ford had this big clumsy shambling way of moving, not unlike that of the Frankenstein
monster. So I did a drawing of Henry Kissinger as Dr. Frankenstein and Jerry Ford as being
on the table being invented and I had great fun with that.
I suppose we should get back to Nixon.
We always get back to Nixon.
I think I'll be probably doing cartoons on Nixon in 20 years.
He'll outlast us all.
Is it fun, if that's the right word, to have someone like Nixon in the White House for
you as a cartoonist?
Well, Watergate was enormous fun.
While serious people around the country like Eric Severide and others were talking about
the tragedy of Watergate, everybody I knew was laughing like crazy. And one couldn't get enough of these characters
on television. And so I had great fun in and out of the cartoon.
Well, let's skip ahead to Reagan. Because of his Hollywood background, can you use that
in your cartoons?
Well, from the start, I described Reagan as the candidate of movie America.
And I write in the book, in the introduction to this section, that there are two Americas
out there, this real America of which Ronald Reagan is ignorant, and it's movie America
of which he's the most qualified source we have.
And it's a land whose substance is made up of a myth, and it's a land which is made up, whose substance is made up of a myth. And
it's a land of small towns and wide picket fences and shady lane streets and small framed
houses with happy little families and an Irish cop on the corner. And there's movie church
where everybody goes to hear movie sermon where Jesus Christ is the gipper and God is our gross national
product. And Reagan actually believes in that world that he was taught existed on the studio
backlot. And since most other systems of belief have collapsed over the past 20 years, the belief in the American dream, the belief in
civility, the belief in the melting pot, the belief even in a pluralistic society.
Since people who once put a great stock into that mythology which can generally be described
under the umbrella term the American dream. Since we've lost
faith in that, there was some desperate need to go to some kind of faith, to somebody who
believed in something. And when there's no other faith left, you go to movie faith. And
we had the perfect man seen as a ply movie faith, and that was a real movie star.
Danielle Pletka Do you think he really believes that, or do
you think he's a good enough actor to make us believe that he believes it? Richard Hildreth If you see him on the screen, you think he's good good enough a good enough actor to make us believe that he believes it if you see him on
The screen you know he was never a good enough actor. I think he really does believe it