Front Burner - Elon Musk, Nazi accusations, and the ADL
Episode Date: January 24, 2025On Monday night, tech billionaire Elon Musk spoke at President Trump's inauguration rally in Washington. In the middle of that speech, he slammed his right hand onto the left side of his che...st and thrust it out into the air in a straight line. Then he turned around, and made the gesture again.The backlash was immediate, with many people accusing Musk of making a Nazi salute. But the Anti-Defamation League, an organization founded to combat anti-semitism disagreed, and came to Musk's defence, calling it "an awkward gesture in a moment of enthusiasm, not a Nazi salute" on X. Its defence of Musk would have been nearly unthinkable even a year and a half ago, when Musk threatened to sue the group for defamation. Mari Cohen has been covering this evolving relationship between Musk and the ADL for Jewish Currents. She spoke to host Jayme Poisson about that, and how it fits into ongoing criticisms the organization is facing.For transcripts of Front Burner, please visit: https://www.cbc.ca/radio/frontburner/transcripts
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Hi, I'm Jamie Plussell. On Monday night at President Donald Trump's inauguration rally, Elon Musk thanked the
crowd.
You know, there are elections that come and go.
Some elections are, you know, important, some are not.
But this one, this one really mattered.
And I just want to say thank you for making it happen.
Thank you."
He then thumped his right hand on the left side of his chest and thrust it into the air
in a straight line.
Then he turned around and made the gesture again.
The backlash online was immediate.
Claire Obwin, a historian specializing in Nazism in the US,
said that the gesture was clearly a Nazi salute or a sick aisle.
My professional opinion is that you're all right.
You should believe your eyes, she said.
Ruth Ben-Giott, a history professor at New York University,
posted, historian of fascism here, it was a Nazi salute and a very belligerent one too.
But the Anti-Defamation League, or ADL for short,
an organization that was founded to combat anti-Semitism, disagreed.
It posted on X,
It seems that Elon Musk made an awkward gesture in a moment of enthusiasm,
not a Nazi salute.
But again, we appreciate that people are on edge.
In this moment, all sides should give one another a bit of grace, perhaps even the benefit
of the doubt, and take a breath.
This is a new beginning.
Let's hope for healing and work toward unity in the months and years ahead.
Musk responded, thanks guys, with a laugh crying emoji.
On X, he also posted, frankly,
they need better dirty tricks.
The everyone is Hitler attack is so tired.
The ADL is well known for its advocacy,
not only around antisemitism,
but also around civil rights issues.
Their work often gets referenced by government agencies,
corporations, and the media.
Its defense of Musk would have been nearly unthinkable even a year and a half ago,
when Musk threatened to sue the group for defamation.
Mari Cohen has been covering this evolving relationship between Musk and the ADL for Jewish currents.
She's here to talk about that, and how it fits into ongoing criticisms the organization is facing. Hi Mari, thank you so much for coming on to Frontburner.
Hi, thank you so much for having me.
All right, so let's start with Elon Musk here. As I mentioned in the intro,
he's essentially said that the everyone
is Hitler attack is tired. But tell me a bit about how much traction his gestures from
earlier in the week are getting online. Who have we seen respond to what he did with,
I don't know, let's say enthusiasm.
Yeah, absolutely. So whatever Elon Musk intended with his gesture, it's obvious that certain members of the far
right who have been known to express neo-Nazi views or affiliate with white supremacism
and anti-Semitism have obviously been very happy to see what Musk did.
So there was a helpful roundup from Rolling Stone about how some of these far-right figures
have responded.
For example, Andrew Torba, founder of this Christian nationalist social media platform,
Gab, shared the clip and said, incredible things are happening already.
LMAO.
You've got this Christopher Pohlhaus, leader of neo-Nazi group Blood Tribe, posted the
clip on Telegram and said, I don't care if this was a mistake, I'm going to enjoy the
tears over it.
So there's already like a roundup of figures who are very appreciative of what Musk did.
Yeah, let me add just two to that pot.
White nationalist streamer Nick Fuentes said that the move was a quote, straight up, um,
sick Kyle, like loving Hitler energy.
It wasn't even like a, like a subtle, like a wave, like one of these, like a, uh, Laura
Ingram number one, Laura Ingram did that.
That was a straight up like sick Sig-Hail, like, loving Hitler energy.
That was like a straight up with intensity Roman salute.
And then Andrew Tate, I saw last night,
talked about bringing back the Nazi salute.
You know, I'm kind of thinking we should bring the Nazi salute back.
Because the people we've been arguing with for the last four years have no interest in objective truth.
Hail SpaceX! There's some context here to get into with you. Can you tell me more
about how Musk has been criticized for essentially opening the floodgates
of hate speech and in particular anti-Semitic
speech in recent years following his purchase of Twitter.
And maybe if you could give me some examples there as well.
Yeah, absolutely.
So one of the big reasons that Musk wanted to take over Twitter in the first place in
2022 and part of the reason that he started his bid was that he claimed that Twitter was clamping down on
free speech unfairly. And he believed that Twitter's
moderation policies, which often did involve kind of banning any
kind of, you know, super hateful, white supremacist,
neo-Nazi content.
Tonight, a new phase of fallout in the stunning incendiary wake of Kanye West's actions.
The artist now simply known as Ye once again banned from Twitter after another anti-Semitic
post, this time a now deleted image of a star of David enveloping a swastika.
He believed that this was stifling conservative speech. And when he took over Twitter in fall
2022, he immediately started relaxing some of those standards. And the other thing he
allowed was that anybody could become a blue check kind of verified account as long as
they paid for it. And so anybody could pay for this account and then have their replies prioritized and
boosted, which meant that people promoting often this kind of harassment were able to
get verified and then have their content boosted and prioritized.
And you can just see that.
Like anyone who uses the site now, I think it's pretty easy to see that happening, which
is that you'll go to a tweet and in the replies there'll be a bunch of people with blue checks
and often some of them will be saying nasty stuff about minorities or about Jews or about women
and that stuff is all over the platform. This was something that a lot of groups started
tracking pretty quickly after Mesk's takeover in 2023. I think there was a report by Media Matters saying that
X had been running its ads for major companies right next to the neo-Nazi posts, which is
something that actually really upset a lot of the major companies and led some of them to pull
advertising. And then also the ADL itself actually was tracking some of this stuff because they have
a technology and society division that kind of reviews content on social media platforms.
And I think they tracked like a 60% increase in anti-Semitic content just a few months
after Musk's takeover.
Right.
I remember some of the criticisms at the time.
There were like these accounts that would just broadcast Hitler's speeches and praise like his genocidal regime.
So talk to me a bit more about what the ADL did here, right? So they're tracking this, they see this increase and in November 2022, the ADL along with a number of nonprofits,
they start an advertising boycott. And then about a year and a half later, Musk actually
threatened to sue them, right? And so what was the accusation at the time? How did the ADL respond? How did that all shake out?
Yeah. So basically, what happened was, yeah, the ADL with a coalition of other, I think,
kind of civil rights or minority groups started the boycott campaign called Stop Hate for
Profit, where they said they wouldn't advertise on X. And I believe they were trying to encourage
businesses and corporations not to advertise.
Although it should be said that many of these businesses and corporations were stopping
advertising of their own accord because they didn't like having their posts next to neo-Nazi
posts.
And Musk was upset about this.
So I think, yeah, in fall 2023, I think it's like September 2023 maybe, he's tweeted about
it. And he tweeted,
since the acquisition, the ADL has been trying to kill this platform by falsely accusing it and me
of being anti-Semitic to clear our platform's name on the matter of anti-Semitism. It looks
like we have no choice but to file a defamation lawsuit against the Anti-Defamation League. Oh,
the irony. So that was kind of, he's like, they're defaming me
by saying that I'm anti-Semitic and so I need to sue them.
And he starts kind of like, just I think on Twitter slash X
at the time, he starts supporting this online campaign
of people complaining about the ADL.
That's basically complaining that the ADL strangles
hate speech and that they support
civil rights and diversity and social justice efforts.
And so the ADL needs to be banned.
And it really kind of the implication here was that the ADL had been the sort of instrumental
organizer in this advertising boycott and that it was sort of behind any advertising
revenue that Twitter was losing.
And then they patch it up, right?
The ADL and Elon Musk.
And tell me how that even happens.
Yeah, so well, first of all, in response,
the ADL had actually resumed advertising on X at this point.
It had some of its own advertising
for its own anti-antisemitism programming.
And then they stopped advertising again
after Musk was attacking them.
And then a month later, they actually started again.
So already the ADL was like not taking
a super confrontational approach.
But the way that things really get patched up
has to do with Israel.
And basically what happened was,
soon after this whole dispute, October 7th, 2023 happens,
Hamas attacks on Israel and then Israel immediately starts
with this onslaught on Gaza, which
quickly as the casualties pile up, many people start calling it a genocide.
There's an eruption of protests and student movements against Israel, people calling for
a ceasefire.
The ADL comes out very strong, criticizing those movements, criticizing people who are
opposing Israel's war as
anti-semitic. There's a lot of debate over certain phrases and as
they're used in the student movement. One of those phrases is, from the river to
the sea, Palestine will be free. The ADL has been against that for a long time
and called it anti-semitic. I think in November 2023, Elon Musk made a tweet that was basically
like, we're going to ban from the river to the sea, and the term decolonization, because a lot
of people use this kind of colonial or decolonial analysis of Israel's position with respect to
Palestinians. He said that they're going
to ban those phrases. Basically, he said that they were going to ban users who use them
or suspend them. I don't think they've done this. I don't think Musk followed through
on that. It didn't seem like that happened. But he said they were going to, and Greenblatt
was happy. He responded to it and said, Elon Musk is being a leader in the fight against
hate. That was their rapprochement. -♪?
-♪?
And when you say Greenblatt, this is the CEO of the ADL.
And just tell me a little bit more about him
and why he is at the heart of the recent criticisms
that the League has been facing.
So Jonathan Greenblatt is the CEO of the ADL. He's been in that position, I believe, since
2015. When he came on, he was considered to be kind of like a sort of young, new, progressive
guy bringing new energy to the ADL. He didn't have a ton of experience. One
of his big areas of expertise, things that he did before coming to the ADL was he was
involved in an effort to sell socially responsible water, but he also had briefly served as an
Obama staffer. People associated him with Obama politics and the Obama administration.
Over time, Greenblatt really has distinguished
himself. He's basically the face of the ADL everywhere. He's making his own tweets. He's
going on TV, on CNN, on MSNBC to talk about the ADL's perspective. He really has distinguished
himself for starting a new policy where the ADL is going to target anti-Zionist politics
as anti-Semitism. Much of what he's doing in these public appearances and on Twitter is really calling
out people that he perceives as criticizing or protesting Israel.
I'll tell you, as I think about corporations, first I'll just mention universities, because
I think we saw at Harvard the total utter failure of leadership for days after the massacre.
And the students who came out with this bizarre, bewildering piece, Yale University, the secretary
and dean of academic life, put out a piece on the 9th which is truly ghastly in the passive
voice, we deplore the loss of life on all sides. Like, this was a massacre of civilians.
And if Yale University, like Harvard, like so many others,
can't speak clearly when they have in the past,
about, and appropriately, by the way,
about Black Lives Matter and stopping Asian hate
and climate and so many other issues.
And so he's really distinguished himself in that way.
And it's quite different than what people originally thought
that he was gonna do at the organization.
And just to be really clear here, the main criticism here is that he's using his voice in the organization to equate anti-Semitism with anti-Israel sentiment, right?
Yeah.
And as you explained, there's a lot of controversy over that. It just, maybe you want to talk a little bit more about that,
this idea of whether or not anti-Zionism is anti-Semitism.
Yeah, absolutely.
Obviously, a lot of the debates over Israel and Palestine
in the US and Canada and many other places today
really comes down to this question.
And basically, the argument that groups like the ADL make
is that they say that it's okay to
criticize Israel and the Israeli government, but it's just not okay to criticize Israel's
status as a Jewish state.
In practice, even a lot of people who criticize the Israeli government come under scrutiny
from groups like the ADL.
Basically their argument is that Israel is a representation of self-determination for
Jews. It's Jewish nationalism. It's a place where a representation of self-determination for Jews. It's Jewish
nationalism. It's a place where a lot of Jews live. And so to call out Israel or to oppose the
idea of a Jewish state in the land is to basically single out Jews as not being deserving of a state.
Now, what a lot of other people say, including a lot of progressive Jewish groups,
which are growing in number, as well as Palestinian groups, other groups on the left, is that, well, at the end of
the day, Israel's status as a Jewish state means that there are all these Palestinian people who
live in the land who actually don't have voting rights, don't have citizenship. And Israel's
have voting rights, don't have citizenship, and Israel's constitution in this way basically requires there to be a large number of people in the land who are oppressed, who in terms
of the occupied territories are often under military rule, don't have access to full civil
rights, don't have passports, and also will always require Israel to exclude certain people
from its borders if it's defined as a Jewish state. And that this doesn't have anything to do with opposing Jewish people, it just has to
do with opposing a state formation that is kind of anti-democratic at its core. I'm Natalia Melman-Petruzzella, and from the BBC, this is Extreme, Peak Danger.
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Extreme peak danger. Listen wherever you get your podcasts. There's another criticism of the organization that I know that you've reported on quite a bit.
And that's how they collect and present statistics on anti-Semitic incidents.
And just tell me a little bit more about that briefly.
It's both related to the anti-Zionism criticism and also a little bit broader.
Every year the ADL does this audit of anti-Sionism criticism and also a little bit broader. Every year, the ADL does this audit of antisemitic incidents and they kind of count up all the reports
that they have taken over the year of antisemitic incidents that have happened in different
places and then they put them all in a report and they count them and then they say, this
many happened this year, this many happened last year, that means there's an X percent rise
in antisemitism. By any measure, 2019 was a devastating year for the Jewish community in New
York. At the ADL, we tracked more than 300 antisemitic incidents, including acts of harassment,
vandalism, and violence. And often what they do is they, like, especially for the past few years,
they've really used it to show that anti-Semitism is exploding all over the U.S.
They said there's a this percent rise.
They said this is why we really have to be on guard.
Yeah, you know, we know that social media is a super spreader of anti-Semitism and bigotry of all forms.
And I think what we're seeing now, Becky, is it's just exploded.
Events in the Middle East, polarization here in America,
and as you said, 18 to 22%, half of teenagers
between 13 and 17 report having been harassed online.
The numbers are staggering.
But if you look at the statistical methods,
a lot of sociologists, et cetera,
are actually quite critical because oftentimes
the methodology will change year over year.
For example, I think it was maybe from 2021 to 2022,
they added a bunch of new partners
who were bringing them data.
So they had a bunch of new sources of data
compared to the year before,
but they were still reporting as if they could do an apples-to-apples comparison from the previous numbers.
And then also just in general, it's a pretty tough way to try to understand anti-Semitism
because there's all different types of incidents that are lumped together in one report.
So you say you've got a white nationalist handing out a flyer plus
somebody punching somebody and calling them a dirty Jew, plus somebody drawing a swastika
on a wall. It's all just kind of lumped together in one report, so it can be really hard to
tell what these different things mean. Some things might be more severe than others, how
to understand them.
Also, historically, the ADL has sometimes included anti-Zionism in these
reports, which is obviously quite contested, as I talked about. And then actually, since October 7,
2023, they have started including basically anti-Israel rallies in their reports. So they've
actually increased the statistics in that way. And one of the reasons for the criticism is, it's not that it's necessarily wrong
to try to measure antisemitism in American life,
which is what they're doing, focused on the US.
Statistics do show that there has probably been a rise
in antisemitic incidents like over-
And very high profile ones too.
I'm thinking here in Canada,
police are investigating fires at a synagogue in Montreal,
Jewish school that has been shot at twice.
Please continue.
You know, there are studies that do show that when Israel is in the news
and, you know, there's news of Israel committing certain brutal actions
that that often does tend to result in more violence
against Jewish communities and the diaspora. So this is something that we're seeing and it's not to trivialize it, getting certain brutal actions that often does tend to result in more violence against
Jewish communities and the diaspora.
This is something that we're seeing and it's not to trivialize it, but the way that the
ADL does its audits seem often to focus on being able to put out a press release, especially
as an organization that relies on donations, needs a lot of support from people who are
scared about anti-Semitism, but without really being able to break down the incidents in a clear way that really shows what's happening.
And also, these statistics are often used then to target the pro-Palestine movement.
So Greenblatt will be in one of his appearances and he'll say, well, anti-Semitism has increased
this percent, so that's why it's not okay for there to be a protest against Israel.
And so even if they are capturing some real anti-Semitic incidents in the reports,
then they're being used for this criticism of the pro-Palestine movement. Marie, I'm so interested. How has all of this controversy borne out in this, you know,
100 year old organization? I know there's been reports of staffs quitting
over what they see as ADL's pro-Israel advocacy. Yes, there definitely, it definitely has caused
a lot of dissent within the organization. That's something that my colleague and I have reported
on. You've seen some resignations, people leaving. Alex and I reported a year ago
that three people had left since October 7th, like over the course of fall 2023, just from the
Center for Technology and Society, which does the social media stuff. And one of the more high
profile things is that Yael Eisenstadt, who had come in, I think like a year and a half before,
to lead that Center for Technology and Society, it was kind of a had come in, I think, like a year and a half before to lead that
Center for Technology and Society, it was kind of a big name in fighting online hate.
She left because of Green Black praising Elon Musk.
She didn't say that publicly.
She said she was just taking another opportunity, but we kind of heard from sources inside that
it was over this disagreement.
For some of these people,
it's not necessarily about the Israel related advocacy.
It's more about this idea of cozying up to Musk,
but it's all a little bit connected.
And then I think for many people in the organization,
there's a perception that when a college student
is saying something about Israel,
the ADL is gonna go full turbo mode, calling them out,
doing everything to stop them.
And then when somebody like Elon Musk, you know, richest man in the world, close associate
with the president, is doing a Nazi salute, the ADL is going to say, oh, it's okay, take
a deep breath, don't criticize him too much.
And there's a lot of disagreement with that within the organization.
Has Greenblatt and the ADL responded to all of these criticisms that they've been getting?
Publicly, no. I think, you know, my understanding is that whenever there's a leak to the press,
if like, you know, for example, Jewish Currents publishes things from employees have told us,
or, you know, Vice and the Daily Beast did some reporting last year.
I think that there's a lot of, I think that they're really trying to stop those leaks
and they really don't want people to talk to the press about it. So we know that they're
concerned about getting this press. But then obviously we know, I mean, even before October
7th in 2022, when Green Black kind of announced a big policy change that the ADL would
officially define anti-Zionism as anti-Semitism, there was a meeting where some employees were
expressing dissent with that. We obtained the audio and Greenblatt was very much like,
well, you need to think about whether this is the right place for you. And if you don't agree with
us about anti-Zionism, maybe you don't want to work here." So he obviously is kind of dismissing a lot of those concerns.
And last year also, he gave a speech at Brown University at one point, Greenblatt did, and
he made a mention in there to, you know, no matter what you hear from socialist magazines that very few Jews actually read, anti-Zionism
is anti-Semitism. And so it seemed like he was making a reference perhaps to us at Jewish
Currents.
Yeah, as the socialist magazine.
As a Jewish socialist magazine that has done a lot of reporting on him. And it seemed like
he was basically saying, whatever they say, that's not, we don't agree with
that or that's not true.
I think there's like maybe sometimes when there's enough of an uproar, they'll do something.
In fall 2022, Greenblatt went on TV and it was after Musk had taken over Twitter and
Greenblatt, he was supposed to, his staff had prepared talking points for him to talk about some of Musk's problematic history with racism. And instead he praised Elon Musk
as the Henry Ford of our time. And people thought that was really ironic, because Henry
Ford was like a very well-known anti-Semites. But he was saying it in a positive sense.
And I think at that point, there was enough backlash that Greenblatt apologized
and said he had misspoke and Henry Ford was bad and whatever. But it's, you know, most
of the time, no, there isn't a response and they definitely are not changing their policy
direction.
Okay. Marie, just before we go, and I don't want to put you on the spot here, but I wonder
if we could kind of end where we started with
what we saw this week with Yulon Musk and also the ADL's response. I just, you
are a Jewish person and I just wonder what that's like for you to watch all
of this play out. I'm quite used to the ADL operating in this way after
reporting on it for a while so it's hard to be surprised but I honestly think
it's really disappointing. It's's hard to be surprised. But I honestly think
it's really disappointing. It's really disappointing to know that there's not an organization that
can actually speak up about anti-Semitism in a clear way and can see how it operates
when it actually is operating at high levels of power and to say something about it. It
just feels like there's a total void where this organization that's supposed to be the main organization fighting anti-Semitism
just doesn't care as long as these people agree with their goals in Israel and are in
power. That feels pretty disappointing for me as a Jewish person that this organization
that's supposed to represent me is so acting in such a way that's so opposite in what I
believe in terms of
both my own safety and justice for other people. And I think it's just, it's really disappointing
and really sad for me to see that, you know, Jewish history and Jewish politics and Jewish
subjectivity is being used in that way. So it's really heartbreaking.
Okay. Thank you so much for that. Really appreciate you taking the time.
Yeah, thank you so much for that. Really appreciate you taking the time. Yeah, thank you so much for having me.
Okay, so before we go today, a quick update.
In the aftermath of all of the criticism that he's been facing, Elon took to the platform
that he owns and posted a series of Nazi jokes. They're all one-liners,
and I'm not going to repeat them, but Greenblatt replied, quote,
We've said it hundreds of times before, and we will say it again. The Holocaust was a singularly
evil event, and it is inappropriate and offensive to make light of it. Elon Musk, the Holocaust is
not a joke. Frontburner was produced this week by Ali Jains, Karen Outtorn, Lauren Donnelly and
Mackenzie Cameron.
Sound design was by Sam McNulty and Marco Luciano.
Music is by Joseph Chabason.
Our senior producer is Elaine Chao.
Our executive producer is Nick McKay-Blocos and I'm Jamie Poisson.
Thanks so much for listening.
Thanks so much for following us this week.
We really appreciate it.
And we'll talk to you next week.