Front Burner - Encore: Canada’s millennial ‘Jackpot Generation’
Episode Date: December 30, 2024In the next two years, Canadian millennials will stand to inherit as much as one trillion dollars from their boomer parents. Today, we take a look at what this consolidation of family wealth could mea...n for Canada’s economy, and Canadian society writ large with Katrina Onsted, freelance reporter and producer for the Globe and Mail’s tech business podcast, Lately.
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This is a CBC Podcast. Hey everybody, it's Jamie.
In the next two years alone, Canadian millennials stand to inherit nearly $1 trillion from their boomer parents.
Let me remind you that this is a generation that has spent a lot of time being
resentful of boomers who grew up in more of an economic golden era and now are sitting on homes
worth many, many times more than what they paid for them. But what's going to happen when all this
good fortune changes hands? Back in September, I talked to freelance reporter Katrina Onstead
about this. She wrote a cover story for Maclean's about this upcoming millennial windfall called the jackpot generation. Have a listen.
Katrina, thank you so much for coming on to FrontBurner. It's great to have you.
Great to be here.
So there's a lot to talk about here today, but I feel like we should start by laying out how we
got to this point. So let's go back to the mid-20th century when the baby boomer generation was born, and what kind of economy
were they born into? Yeah, well, those were some lucky ducks. They were born into an extremely
prosperous post-war economy. They benefited from Canada's boom in the job market. They were also the beneficiaries of really strongly funded public institutions like education and health care. And of course, the luckiest thing of all was housing, which was not expensive at that time. And while they did actually hit some higher interest rates over the
years between then and now, mostly they were very able to buy into the housing market.
Yeah. You hear millennials complain about this a lot, right? That
I am a millennial, so our parents are telling us to stop buying avocado toast to work as hard as
they did. But they also showed up to the auto factory
and got a decent paying job and bought a house for like five cents. So it's a thing.
Yeah. And they also had, you know, defined pensions out of those jobs. And yeah, you're
right. Like manufacturing sector, you could have a pretty decent life with a blue collar job too.
And those, you know, obviously that situation has changed dramatically for their children. You mentioned access to like a robust social safety net. Just elaborate on that for me
a little bit more, you know, access to things like a good public education and healthcare. How is it
different, if at all, to today? One of the biggest differentiators for millennials is student debt, right? Like the cost
of tuition has just skyrocketed in their lifetime. So they're being hit kind of by this trifecta of
lower wages, lower wages, more expensive housing, and student debt. And that's usually where they're
at when they're starting. That's for many of them,
that's how they start adulthood. For their parents, tuition, the idea of publicly funded
institutions like post-secondary education was much cheaper, more accessible, less competitive
even to get in to universities and those kinds of programs. So, yeah, it was just a, it was a different world.
You reported that Canadian millennials stand to inherit a trillion dollars in the next two years alone. I mean, that sounds like a lot of money. But just give me a sense of how we think
that could be distributed, right? Like how many families are we talking about here and what's the average that they will stand to inherit in coming years?
Yeah. So, I mean, it's been called the largest intergenerational wealth transfer in Canada's history.
Quite a phrase.
According to an Ipsos survey, among Canadian boomers who are planning to leave 100% of their
estates with their children, the average inheritance will be about $940,000. But this is not everyone,
right? These are people who have inheritance to give. And so who are those people? Well,
that's determined generally by whether or not you're attached to housing wealth, right? One
estimate I heard said that about three-quarters
of Canadians are going to have a familial connection to a boomer, and a big chunk of
those boomers are going to have housing wealth. But for the quarter who don't have that attachment,
or for those who are attached to a boomer who didn't buy into the market during that
incredibly opportune moment, this transfer could pass them by.
And just elaborate for me a little bit more on how that might affect the economy at large.
The people that I talk to, the economists that I talk to are most concerned about the ways in
which this wealth transfer might entrench a trend that we're already seeing,
which is wealth inequality, right? That's already a huge issue in this country. Income inequality
has increased over the last 20 years in Canada. And in the past two years, I guess, because of
inflation, because of higher interest rates post COVID, you know, have shrunk the wealth of the
poorest 40% of the population, while the richest 20% are kind of
continuing to get farther ahead, right? So we're now in a situation where the top 1% in Canada
controls a quarter of the country's wealth. So if this money is funneling from the wealthy to
the children of the wealthy, it's kind of a like 19th century vibe isn't it right
like it sort of speaks big time yeah it speaks to a shift from an earnings-based economy to an
inheritance-based economy right your station in life isn't so much earned but inherited like
it's past you know your your status is passed down to you which is kind of the exact opposite
of what we think of what we think of new world achievement, right? Which is supposed to be, you know, brokering your own
success. It also keeps wealth really concentrated within families. And when wealth is concentrated
in that way, it doesn't make for a ton of like opportunity or a very fluid economy.
Yeah, I think we definitely want to point out here that this wealth transfer, it's already
been happening to a decent extent, right?
Before parents die, you know, the joke that you hear people make about the bank of mom
and dad helping a lot of their kids with down payments on homes like that.
That is a very real thing.
It's like this is this has been playing out for years.
Yeah.
One of the financial advisors I
spoke to for this piece used the phrase, giving with a warm hand instead of a cold one, which I
found like very, very creepy, kind of a weird phrase, but it's true. Like giving while living,
this is increasingly a norm because of the lack of affordability and particularly because, you
know, Canada has one of the most expensive
housing markets in the world so um yeah now we're seeing like a third of first-time canadian home
buyers cover their down payment with money from either parents or relatives uh that's unprecedented
and the national average for that for that kind of help is 115 000 actually something i really
learned doing this piece is that inheritance is
sort of, it's broader than just like a check upon the death of the parent, you know, and it's
happening all around us, right? That like these baby boomer parents who, by virtue of being born
at the right time have accrued all this wealth or are helping their kids with their family vacations,
paying for tuition, or even like free labor in the
form of babysitting. So that takes daycare off of the family bill. I think it's, I found that
really interesting here, the potential for how this might change family dynamics, right? These
new kind of financial arrangement can kind of keep children enmeshed with their parents much
longer. Financial independence, we associate
financial independence with becoming an adult. But that parent-child bond is getting severed much,
much later now because of this economy. Talk to me more about that. That's really interesting.
So one, here's an example. One family that we talked to for this piece said, you know, we will buy, the parents said to the
kid, we will buy you a house upon graduation, but it has to be in the same neighborhood where we
are. Right? I thought that was a very kind of fascinating, like little power move. Yeah. So
that's, you know, what does that do to an adult? How is that going to change who we are? And then here's a kind of
more positive outcome of this. There's more co-ownership happening. There's more
intergenerational cohabitating. And I talked to another family in Vancouver that had actually
come up with a really creative way to divide up the property so that a sister, a family,
the parents, a step-parent, like all live together in a kind of urban compound. And it had really, really worked for them
emotionally, too. Like, these kids were kind of being raised by a village, and that's a kind of,
you know, feels old school, but is now new school out of need, and maybe is creating,
actually, a different kind of a more closer emotional attachment or
a sense of community. So maybe there's an upside to this too.
There's something that you talk about in your piece called status fog. And just,
you know, tell me a little bit more about what you mean by that.
Yeah. So in terms of this giving while living, I think one of the effects that a lot of people
have noticed, but maybe we haven't quite named yet, I called one of the effects that a lot of people have noticed,
but maybe we haven't quite named yet, I called it status fog is this feeling that you never really
know anyone's financial standing, like we will watch our friends and neighbors live in houses
that seem out of whack with the salaries that would be adjacent to their jobs or taking vacations that
kind of don't make sense. And like, it's sort of disorienting. I find this in my neighborhood,
you know, where I see people who have these really creative class jobs, like this example,
my story was, you know, a potter renovating a solarium, like this feels very, very misaligned.
And right, and you live in downtown Toronto. So I mean, these are like $2 million houses.
They're very expensive houses that 25 years ago were, you know, being gentrified by the likes of people like us, like right-wing people who didn't have a ton of money because they were cheap.
But now they're very expensive, and yet you're still seeing a lot of these people in there.
And it was actually kind of comforting to have this revelation that, oh, a lot of these people are being backed by their parents.
It's not, you know, kind of upends our idea of what success is, right, which is independence and being self-made.
But it is confusing.
And I think maybe the danger of this is that these optics misrepresent what it takes to succeed in our society, right?
Like, I would hate for politicians to think,
well, look, it is still possible for a potter to buy a $2 million house.
Like, it is not.
And so what levers don't get pulled
when we're all kind of pretending that we're self-sufficient,
but in fact, we're super enmeshed with our parents and they're cutting the checks. In the Dragon's Den,
a simple pitch can lead to a life-changing connection.
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Tell me more about what the millennials and the parents that you talked to for this piece when
you were putting it out told you about how they're feeling about all of this.
about all of this? Yeah, I mean, so this whole idea of inheritance is really fraught. It's very emotional to talk about the death of your parents leading to a great financial gain. There
is a gain braided to a loss, right? A lot of people are not talking about this, about how
this is actually going to play out,
which is maybe another form of status fog.
Like the financial planners are very panicked by how few conversations they're hearing about
what inheritance is actually going to look like.
So I talked to one guy, we'll call him Chris, and he had done really well.
Like he was a real, he really benefited from familial help all along the way.
He was extremely aware of this, of his privilege, that his grandparents had paid for university.
His parents had helped with the down payment on a condo just before things went totally nuts.
And so he owns a condo and he's doing well.
He's one of the wealthier millennials.
And there are very wealthy millennials within that cohort to be clear um but he has a lot of guilt a about the fact that he didn't do it on his own
right that he that that the foundation and he's also thrifty and really good at his job and works
hard so he's you know he's checking all those boxes but still there's something about it that
sits that he's ill at ease with that he had this help help. And because of this, he doesn't even want
to think about or talk about what's coming down the road for him and his brother, which is actually
quite a sizable inheritance. And he said, you know, if I talk about that, it's like I'm killing
my parents. So it's very emotional. I think financial planners are kind of up against it,
getting people to have these conversations and talk about it out loud.
And why is it that they want people to talk about it out loud?
Well, I think because so much can go wrong, right?
When someone gets an inheritance, it's usually an emotionally difficult time anyway.
It can be braided to a sense of obligation to one's parents. So another analyst I talked to said, you know, people are very worried about squandering this money.
They don't know how to spend it.
Some people won't spend it and they kind of hoard it.
Other people will blow through it because they feel more comfortable not having money.
I talked to one person who said having a lot of money didn't align with their values and they wanted
to get rid of it uh and there's actually a financial guru named james grubman who came up
with this idea of uh of money as being like a new country and if you inherit it you're kind of an
immigrant to a country where you had never been before and you might try and get rid of it to go
back to the place that you're comfortable and that you know and that you're familiar with so you know it's although i'm sure there are people
listening to that right now who are absolutely rolling their eyes yeah for sure for sure and
that i think probably is most people but but you know it is interesting like people don't
i think we don't talk about sex we don't talk I think we don't talk about sex. We don't talk about death. We
don't talk about money. We have two out of three in what's coming with this inheritance. So probably
the who's us to start talking about it.
So I want to come back to something that you said earlier, this idea that these injections of money are kind of creating this facade, this idea that everybody's doing okay, right?
When in reality, this is a one-time injection. Also, there are a lot of people who are not going
to benefit from it at all.
So experts that you're talking to, what are they saying about all of this?
Yeah, well, it's kind of interesting because the way it was described to me was there's a perfect storm coming, right? So as the boomers age and die, their wealth might pass down to their
individual heirs, but it's going to happen at exactly the same moment that Canada stands to become poorer because we have to take care of
those baby boomers. There's so many of them. There's 9 million of them. And their needs,
their retirement, their healthcare needs, the federal spending that's going to be necessary to help the boomers
get through this next chapter stands to really damage Canada like it's they're good they're
going to cost us a lot and the problem as it was explained to me is demographics again right like
in the 70s governments could pay for medical
care for older people, because there were so many boomers, there were seven boomers to pay for every
retiree. But today, there's only three workers to pay for every retiree. So we are gonna kind of
run out of money, right? And we know about the deficit and everything. Someone said to me,
Canada's economy is a pyramid scheme with young people at the bottom and something has to change.
This idea that, you know, there are going to be many millennials that receive this windfall, but also many who don't.
And the fact that it's going to create this widening inequality gulf.
What are people saying about the impact that that could have?
And, you know, are there
any proposals out there to do anything about that? Yeah, well, one shift that has is anticipated by
some is, you know, no more of this intergenerational squabbling. But now it's going to be
intra generational squabbling, right? Like, if people feel that their neighbor has gotten ahead
just because their parents died because they, you know, reaped the benefits of an inheritance,
it feels like the system isn't really working, right? Like, it just, it doesn't, it doesn't,
it feels like it's rigged. This guy over here gets a house because his parents had a house,
It feels like it's rigged.
This guy over here gets a house because his parents had a house.
How is that fair?
And I think that sense of a rigged system is never good for the national psyche, right?
It foments dissent, division, populism, civil unrest.
I think what we're going to see is an entrenching of the have-not situation that we're already in.
And I guess there's nothing that can be done about that?
I mean, what can be done about it sort of leads us to this very unsexy space of redistribution and taxation, right? Like, what are the kind of policy and regulatory positions that we can start
taking now to protect us from this thing that's already
happening and get ahead of it.
Like, how should we be considering ways in which to unlock some of that wealth?
Canada is the only G7 country without an inheritance tax.
And we do have like some sort of smaller provincial levers that get pulled.
But I mean, that's pretty interesting, right?
Like the UK has a fairly
aggressive inheritance tax it's actually about to get more aggressive but it generates billions
um for for the uk uh we don't do that that's money that we are not are not unleashing you know there
is also more radical proposals of like inheritance for all where every citizen will receive an inheritance kind of a posthumous
universal basic income idea um but yeah i think you know you said this earlier too like do is it
time to examine the personal residence exemption the pre the idea that we do not tax the first home that people sell.
Can we diffuse some of this concentration of wealth?
You know, I will say that there were some efforts in this direction in the last budget.
And, you know, people were very grumpy about it.
The new capital gains inclusion rate.
But, you know, that potentially could generate like almost $20 billion for Canada.
And yet, you know, getting between people and their housing wealth
does feel like political suicide, doesn't it?
Oof. It does. I can't imagine a politician trying to take that on right now and what
would happen. And it's a super interesting conversation. Katrina, thank you very much for
this. You're welcome.
All right, that is allbc.ca slash podcasts.