FULL SEND PODCAST - Bruce Buffer | Ep. 186

Episode Date: February 19, 2026

Presented by Happy Dad Hard Seltzer. Find Happy Dad near you http://happydad.com/find (21+ only). Video is available on http://youtube.com/fullsendpodcast/videos. Follow Nelk Boys on Instagram http://instagram.com/nelkboys. Part of the Shots Podcast Network (shots.com). You can listen to the audio version of this podcast on Spotify, Apple Podcasts & anywhere you listen to podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices

All right, guys, we got a legend Bruce Buffer on the podcast this week. Before we get into it, if you guys have not tried out the prize picks app, you've got to try it out. I have tried every app when it comes to firing on sports, and prize picks is by far my favorite. The app's so easy to use. You hop on the app. Each player has a set projection, and you either go more or less than that set projection. Choose a couple players. The more you choose, the more your pick's going to multiply.

Also, complete game changer on the prize picks app. Now, you can choose teams, you can choose the spread, you can choose the score of the game. You can also fire on culture picks too. Absolute game changer for the prize picks app. They literally have everything. Football's obviously over, but basketball's heating up. Turney times right around the corner. We got Olympic hockey on, go Canada.

Also, UFC's on this weekend. There's a ton of stuff to fire on. If you guys have never downloaded the app, use code Nelk. Use that when you download it. Put it in. If you put in just $5, you get $50 for free with your first lineup. Take advantage of code Nelk. Download the prize picks app.

Use code Nelk. Shout out to Pricepix app. Best app in the game of Fire Art Sports. Let's get into the podcast. Price Picks offers DFS and free to play. $50 provided as Price Picks DFS lineups. Must spend $5 of real money on Price Picks before receiving bonus lineups. Price PICs Predict is a registered FCFM offering team picks and culture picks as event contracts.

Both involve significant risk, not for all. Must be 18 plus and for event contracts via U.S. resident. Restrictions apply. Voidware prohibited. Use responsibly. For help, call 1,800. 426-2537 or visit ncpgambling.org i'm sorry Kyle Kyle Salim so i got to write it on three-by-five cars yeah you just say bro if you want to yeah you don't got it i'm respectful yeah yeah you and i

flew back from Abu Dhabi yeah yeah you were higher than a kite on that plane I was what the hell were you hired uh alcohol you i think you were afraid i had COVID oh yeah it was during COVID. Yeah. Which I thought was one of the coolest trips ever. I love staying at W. Hotel. That was awesome. So much fun. So much fun. Yeah. I get into my room and a sweep and there's kettlebells and they know what train and everything. They had all training year for me. Like you got a can't leave for three days and remember they were delivering the food in Asmosis. In Abu Dhabi. Yeah, the first time we went there. I think you went the second. I don't know if you went. No, you, we had the charter plane. That was the first trip. That was the first trip. Yeah. It was all were on that trip. It was the

first ever UFC fight? Yes. Yeah. Which is the first time we're there at Yaz Island. I was there for like a week or two. I forget how long it was. What was your first UFC event?

My 30 year anniversary is February 16th. Wow. By him on Puerto Rico. UFC 8. I did the pre-lilip. So 30 years coming out. 30 fucking years. Can you believe that?

What did you do before? What did you do before? My first one I attended was UFC 6. Because I have my brother Michael, you know, I know you got, are we on the show? Yeah. Oh, hey, hi, everybody.

We just go for it. Oh, okay. Sometimes. Yeah, UFC 6 was the first one I attended, and that's the one that they brought out Tank Abbott at, right? And Michael, I had him announce it because, you know, when I started managing Michael, I put him in every big event there was. And back then, when the UFC came on the scene, it was like the top 10 grossing pay-per-view, you know, was just knocking down doors. And then Senator McCain started the, which with all. respect to Senator McCain because I have nothing of respect for him. But, you know, we

recalled human cockfighting and got taken off in demand. So we went from being available in like 70 million homes to 16 million homes on direct TV. But I have Michael announced the six, seven, and ultimate ultimate. And then we had a big contract with WCW wrestling. I couldn't have him continue with UFC. And it was such a spectacle back then, right? I knew it was going to be the biggest thing in sports. I knew it because being a martial artist, you know, since I was 12. And all the training and my own form of fighting and everything I've done in my life. I knew it was a home for me. And basically after I had to pull him, I had to convince Robert Meyer was the owner then.

I said, you need a buffer in the octagon. I will help you not just be the octagon announcer. I want to grow as that. But I have the media contacts, many of which you don't have, because I've been working with my brother for so many years and developing so many contacts in sports and entertainment. I said, I'll do my best to help you build this brand. I don't want to dine for that.

You know, pay me to be the announcer. but let me grow with it because I know this is going to be the biggest thing if you do this right and my first show was UFC 8 and when I got that um I got a VHS tape this is back in the VHS tape days in the mail from a guy named Scott Farazzo who is like 6-1 340 pounds hands down to his ankles just the perfect guy for the UFC back then and I sent the tape off to Robert Meyerowitz and I said look you would you put him in the put him in the show but But I had a ploy. I didn't want to manage fighters. So I got him on UFC 8 and when I did, I called him, Myrwitz and I said, look, I'm coming down with my fighter because they could bring

their manager, which quote I was at that key point. And I said, I want to announce the prelims. I said, let me show you what I got. You need a buffer in the octagon. I will help you build this brand. So I got there and he let me announce the prelims and that's my first time I ever announced. And who did they have doing the main card? Or was there an human existence? announcer name Rich G. Mangoynes. Yeah. Did a, you know, good announcer, solid, great guy, the whole bit. We got along great. And it's not like I wanted to take his job or anything, but I come from the school.

If you want something, you got to ask for it. He probably shook a little bit when he heard you. He was probably in his locker room and he's like, who the fuck's out on the prelims right? Well, back then, how I sounded back then and how I sound now is a little bit different because, you know, it's fine-tuning your muscle, your tool, whatever. And I thought back then announcers had to be stiff and still and all that. And that obviously was not my routine. I had this line of me waiting to come out.

Wait, so that's interesting. How is the routine change from UFC 8 to more modern days in terms of like vocal prep? Like do you do like a vocal warm up and like? I take care of my voice. You know, I don't damage or do anything to hurt my throat or whatever. And you'll never hear me rehearse. You never walk by my room. You might walk by my room and hear me doing a camera.

on the road or something like that. But you won't walk by my room and hear me going, you know, Chuck Liddell, you know, in the shower or something like that. No, I don't practice because what I want to do is I want to walk into the arena. I want to feel the energy. And there's a rehearsed voice and then there's an organic real voice. And I want to just give it my all. Feed the, feed off the energy of the crowd, bring it all in there and just let it fly.

When you did that prelim, UFC 8, did you get the job right after for the main card and you were the guy? No, not at all. I did the job and I was calling New York. I'd stop in New York and my business trips. I'd go to their offices, whatever. No, they didn't hire me. I did that. And then Rich Goines did the next show. And then I kept calling and asking for the job. And they called me. I was in the hospital with my mom. She had just had a serious operation, right? Now, this is literally probably about six or eight months after that. And, or maybe a year, she had a serious operation, and I'm with her while she's recovering. And my phone rings.

And it's the UFC. It's the office, you know, and the owner calls me up. And he says, look, Rich Goines, I think his uncle passed away. He had to go to the funeral. And they said, we need you in Alabama in like two days. Can you be there? And I'm like, I, you know, I'm in the hospital. My mom's the most important thing in my world, you know.

I said, I'll call you back. I hung up the phone and my mom looked at me. Remember the scene in Rocky with Talia Shire? Yeah. When, you know, she's, he can't train because she's in a coma or something like that. And suddenly she wakes up and she goes, wait. Yeah, yeah. So I hung up, I looked at my mom.

She said to me, that's the call you've been waiting for, isn't it? I said, yeah, mom. I said, but I can't leave you. She goes, thumb up in the air. She goes, go. You got to go. All of a sudden, I've got the Rocky montage going off of my head. Dun, da-da-da-da-da-da-da-da-da.

I'm right anything and I get on the plane I go down I do the whole USC 10 show which I think was the premier of Randy Couture and um uh lo and behold you know asked for the job and they didn't hire me they had a new producer who had a friend of his and they hired him another guy damn right so I'm thinking wow once it's going to happen so I kept trying and trying trying long story cut short um I got a phone call again from them that Warner brothers they were said look we're doing a big TV show it's called friends it was the second season thing episode 23 it's called the ultimate fighting champion. And they have a voiceover in the script for the announcer to be a voiceover, but they would like to have the real guy. So would you like to co-star and friends? Sure. Of course I

would. Well, Warner Brothers wants to send a runner down. They're going to pick up film and audio and then we'll take it from there. Sent the runner down. I get a call five o'clock that night. Be on the set tomorrow morning at six in the morning. You're going to rehearse and we'll film on Wednesday. You'll rehearse all day Tuesday. We'll film it on Wednesday in front of a live audience. So I thought, wow, here I am. I'm co-starring on what was the biggest comedy show at that time or becoming one. And I called up the owner again, Robert Meyer, which I said, he wants said. He said, yeah, I said, well, listen, I want to talk to you.

During the lunch break, let's talk. So I went up to him. I basically said, Robert, I've been asking for this job for a year and a half. You know what I bring to the table. You're not going to be much more than the announcer. I'm going to do everything I can to build a brand, not that it's because of me, but I will do everything I can to help you with my contacts and so on and so forth. And I said, but I feel like a girl waiting to be asked to the prom and nobody's asking me.

So I'm going to ask you one more time. And this is it. I'm going to ask one more time. You know, let me be the octagon announcer. Let me grow with the sport. I think it's going to be the biggest thing ever. And the answer was yes. I just don't get.

The other guy must have been pretty fucking good, right? The other guy was good. The guy that brought in was, I never put down an announcer. They're all in there doing their thing, right? Yeah. The other guy had an excellent voice, little nervous in the service, mispronounce a couple names, you know, whatever. But I'm not going to call to say that kind of stuff. It's either you want me or you don't.

What did you mean by growing with the sport? Like, was that part of your business deal at the time? I knew that the sport was going to grow. It wasn't called mixed martial arts back in the beginning. That's a term that Jeff Blatnick and John McCarthy will tell you that came about later, you know, years in. At first, let's face it, guys, it was like bloodsport. It was like what style is the best style, right? And I had a sparring session with Hoyce Gracie in 91 when I was kickboxing a lot.

I went to his dojo and he took me into it. a private room just I understand you're a kickboxer he goes come at me take my head off you know we had this little private thing together wow and i said you won't put on gloves and he goes no let's just do this right and that's that's hoist um and so fine let's go so we went at it and i'm not embarrassed to say but you know 45 seconds into it he gets under my punches he takes me down on the ground gets me in a side choke starts going tap tap so i tapped and it's the i'll never forget it he gets up in the guard straightens out his gie and says see isn't it nice not to get hit in the face right yeah now I knew

jiu jihitsu because I train in different styles but the grace of jiu jitsu was so unique so then in 93 when he came out with his arms in the back of his family member whoever's brothers whatever was I told everybody was watching with I said see that little skinny kid because everybody was like behemus and this that and that he's gonna beat everybody and we all know what happened from that point forward so in answer to your question everything in I've owned my own businesses since I was 19. I'm, you know, entrepreneur done a lot of different things. Everything takes growth. Everything takes a process. So I knew there was going to be an evolutionary process where they needed

to refine it, put in the rules better, you know, and it would grow as it did. And then we basically were almost taken off air, right, after the witch hunt or, you know, human cockfighting came out and in-demand dropped us. The internet kept us alive, the fans kept us alive, thanks to direct TV, with their 16, 17 million subscribers at the time, kept us alive. And then the godsend was, and I'll never forget when I was at a show in Louisiana, and Lorenzo Furtita was sitting behind me.

And, you know, Dana, who had been a manager of, I think, Chocolodeau, too, Chuck Laudel. Yeah. You know, and Dana and I, of course, known each other before then. I got the call from Marrowitz after the show, and he said, listen, I've got some good news and some bad news. I go, what's the bad news?

He goes, well, I sold the UFC. Oh, we just sell it. Dana White and the Fritita brothers. Okay, that's, Fetita brothers are powerful. Dana's passionate and, you know, obviously knows everything to do. And we wouldn't be here if it wasn't for Dana and his amazing maverick style and everything he's done over the years with his team. I said, what's the good news? He goes, well, they're going to let everybody go, except for you and John McCarthy. Okay. So then I went to a boxing match in Vegas and I was invited with John to go out to dinner with Dana and, you know, the pretitas, and we all met.

And what years is this? What, it's like 99. I could be off here, guys, but 99. That's crazy. I think it was when they took it over, I'm pretty sure. I love wine and all. And, you know, the pretitas have such style. They put opus one on the table, and I go, I really like this.

This is going to be good. And their passion that they exuded and everything they wanted to do with it, I could tell this was the saving grace. This was going to put us over the top. Yeah. Then they went through their process, and as you may or mean, not know. You know, they bought the UFC, I think, for $2 million. You know, they eventually sold it for $4.2 billion or whatever that thing was. They went into it and then Dana told the story,

you know, you got a call from Lorenzo. Look, we're like, whatever, $40 million, $50 million in the hole. It's time to sell it, whatever. And then they decided not to, and they rolled the dice on the Ultimate Fighter TV series. And that was on Spike TV. And then the end of that first season was the Forrest Griffin and Stefan Bonner fight, which was phenomenal. One of the greatest of all. And I think the share, if you understand, Nielsen's rating share went up to like a 12 to 15 during that fight. Everybody was tuning into that fight. And like I always say, and I think I'm correct.

I mean, Spike TV made us and we made Spike TV. And it was like the beginning of it all. And then again, thanks to Dana and the Powers that Be and the marketing team and everything, here we are today. That's crazy. And thanks to the incredible fighters, men and women both, and the fans. The UFC fans are just incredible. Insane, right? Insane.

So you saw, that's crazy. You saw the vision all the way back then. I knew in the very beginning, and I'm, anybody can doubt this or whatever, but I knew this was going to be one of the biggest things in stores. Maybe not the biggest, although in some respect, it's pretty darn big, but I knew this was going to be one of the biggest thing in sports. So you said you were leveraging like your own relationships and in media and stuff to help the UFC.

What were you doing back then besides announcing to help kind of make it what it is today? And there were little things I did, like, you know, helping get on like the Jay Leno show or, you know, Jimmy Kimmel and, you know, use my media contacts to whatever I could. You know, they had people doing it. But like, I even called ESPN one time, talked to him about the ultimate fighting. You know what they said? They were afraid of the name. You know, that was the word I got back from one of the people, you know, that I was dealing with back then, just saying, not that I was trying to make money and make a deal for them. That's up to them to make the deal. I just was introducing and say, guys, this thing is huge. And I'll never forget the call. I have. with ESPN, well, the name's a little, you know, and then what happened? The ESPN bought the TV rights eventually. So did you have like a business role in the company officially or was that you were just doing that to help it grow? I am the octagon announcer. Yeah. I don't take credit for anything. It's just that if I'm out there, whether it's on a show like yours or I'm able to do an interview and promote the UFC and talk about it. You're like a puzzle piece. You have your part, Dana, Joe Rogan, like three people you think about it. I think of it like if I ever watch playoff

baseball, I mean, World Series and Joe Buck wasn't the announcer. Right. I'd be like, what the fuck? If I ever watch UFC and you weren't in the octagon, I'd be like, this doesn't feel right. Oh, thank you. I appreciate that. But that's how big of a piece I think all three of you have become, where it's like you're instilled in the UFC when you think of UFC, if you guys aren't there, it won't feel the

same. It's incredible working with Joe. It's incredible working with Dana. But like I always say, the show is not about me. I don't take credit for anything. I just go in and do my job. Whatever comes out of that, whatever alcalades or. criticism or whatever.

I mean, that's just life, you know, but whatever happens, I'll roll with it. And it's building a brand. I never had its time. I never said it's time in the beginning. I didn't even get into that until years later. And it wasn't until like 2003 that I was in Brazil. And when I started saying,

it's time during the main event a few years before that. And I walked out of the octagon during the main event and Stich Duran, one of the best stitch men, if not the best stitch man in the business, came up to me and he said, buff did you hear that I go hear what because I'm only focused on the fighters I honestly don't hear the crowd I'm looking in the eye of the tiger right female I'm looking them my job is to enhance that moment for them as much as

possible and enhance it for the fans and he said I said no I hear what because the entire arena just said it's time with you and these are Portuguese speaking people I said really and I watched it on TV and I go home yeah that's when I knew something was happening the fans get fired the fuck up when they they hear that yeah you got a favorite a favorite guy that is named to say her nickname or you thought was came out the best i can just tell you that the longer the nickname the longer the more syllables in the name than the beefier it is the more fun it is for me to get behind it you know habib no magamatta you know like try to give me give me those names the single syllable names are probably the

hardest ones because you want it you want to make them sound great you know uh mike swick you know Frank Trigg, you know, Mike Swick, Frank Trigg. You know, you got to really just draw those out. But when you got a lot of syllables, you got a lot of beef and it really has an eagle. George Rush St. Pierre was good. Oh, it was the best. He was my favorite because I'm from Canada. I blew my ACL announcing George St. Pierre.

Really? Yeah. Oh, yeah. I've heard that story. What happened with that? I'm sorry. I'm going to laugh, but that's how married the game you are. Passion.

So how did that happen? You guys know, or maybe you don't, that I'm a, I love playing poker. Oh, me too. And I final table of the world. You know, I've been up there. Actually, I love this. I got called one of the top 10 best celebrity poker players in the world about 12 years ago by car players. So that's my one little brag of those shit.

But I just love playing poker. I'm very competitive. And instead of not, you know, instead of going after somebody now, it's like, let me take all your chips and knock you off the table. Play that kind of thing. Hold them is your favorite game? Hold them. No PLO? I'll play PLO.

But I've been, my first cat, I was playing cash games when I was 15. Oh, shit. So I've been playing poker a lot. So anyway, I was at a poker tournament the week before the Toronto show, which was George St. Pierre and Jake Shields. And that was the biggest UFC ever, 55,000 people with the Rogers Arena sold out in like, I don't know, an hour or something, crazy, crazy thing. So this is like the biggest show happening. Now I go to this poker tournament the Saturday before, and I play day one, and I get up during the break and I walk and I hit a dip in the carpet, roll my ankle, twist of my ankle. My ankle was filled up with blood the next morning.

it was only like 20 people left in the tournament. So I had to get back. I ran to the hospital, got all the blood taken out, went to the tournament of crutches, came in third, one a nice little chunk of change. But now I'm thinking, I can't even walk.

And this is the biggest show ever, right? So I finally got off the crutches on Thursday before the Friday I left for Toronto. I got in the octagon, just energy takes over, adrenaline takes over, and I do all my stuff. You know, I never know what I'm going to do until I do it.

You know, I don't like standing still. I'd like to be passionate in my approach. And announced fighters the way I would want to be announced if I was about to go bang. And so I go in, I do it, I jump, I turn, I do all the, whatever I do. And then I go to George's corner and I go, George, rush. And notoriously with George, who's like the greatest guy, he lunges out when I go rush.

And I would always bunny hop back like a foot and a half, you know, to stay in front of him as he came out. Well, when I did the hop back, the bad ankle wobbled and my whole ACL severed. I didn't fall. I heard the snap and my leg wasn't working too well. And then I walked over to the referee to put the mic underneath his arm, you know, when he's getting doing this thing. And my knee is just going like this. And I've got my face on.

But inside I'm going, holy, you know what? Usually you know, right? It just blew my knee. Yeah. And you felt that at the time with the adrenaline even? Oh, I felt the snap the whole bit. Yeah. And then.

Did you finish the event on a tornado? Yeah, sure, of course. I got to go back and watch that and see your face when it happens. No, I don't think you'll see it. You'll see it when I hop out on one leg. And then I get out and John McCarthy comes a big John comes up to me and goes, I think he just blew your ACL. I go, really?

And then Stitched Iran puts an ice bag on my knee, rolls up my pad leg, ice bag on my knee. Two great warriors are going at it. And the announcers in the sidelines, you know, with the blown knee. That's just something wrong with that picture. So anyway, I went and got an MRI and they said you've severed your ACL. you need to do rice you know get it get it operated get a chair Joe Rogan's like you know get it get a replace get it this and it but you know what I had shows consistently for three months and I was filming a movie called here comes the boom like a week and a half later and I go I'm not

going to miss all this so there's a company called awesome that makes knee braces and I got with them and they made me this incredible knee brace I had emblazing the USC logo on it the whole bit and I just braced up for three months and then I went in Dr. Ellis Etrosh did my knee, who did Tom Brady's knee. Yeah. And one of the top guys. And I knew him from before. And he said, Bruce, I know you.

And listen to what I say. I said, I have a four-week break. I want to be back in the octagon. Bruce, it takes like two to three months. But if you follow what I say, I know you. And I'll get you back in in four weeks. Four weeks later, I was back in the octagon and healed up. Then, lo and behold, five years or six years later, I went to do a lip-sync contest, again,

for the UFC and I did Billy Idol's Rebel Yell, which is one of my favorite songs. And I watched this video. I thought they wanted me to host and they go, no, we want you to just, you and a few others go out and entertain the people and lip sync. Okay, fine, whatever you want, I'll do it. So I, at the beginning he jumps and I go out and if you Google, buffer blows knee at lip sing contest, you'll see what happened. So I come out, I do a little jump, come down. This was the knee I heard with George. This knee, I heard the same flack, the same whatever, right? And, and And it's a three-minute rendition to rebel yell and 45 seconds hit. My knee went out twice during that period.

Finally, I fell. And I didn't fall in the octagon. And you see me on my back doing this. Then I get up and do the air guitar, finish the whole bit. Get out and go and next morning to get an MRI and they go, well, you severed your ACL. You need to like rest this, that and the other. I got to be in the octagon in three hours. Okay?

Get me a brace. Right. Now, here's the kicker, guys. This was the one time the UFC had. It was a fight night. It was, you know, like Ultimate Fighter Show, a fight night's head. They had three shows in a row.

Three days in a row, three shows. I blow my assail the night before the first one. So I would go do the show, go back. I sit to sleep. Brace up, go back to show, go back. I sit sleep. And I did all three shows. Everybody else involved,

know you were suffering through this. Yeah, on that one. Yeah, they knew. And that one. Your passion is incredible. You sound like a fighter. Like, Doc, I got to get back in the octagon and fucking tonight. In my heart, I call it warrior spirit.

You know, you've got it. Whether it's, whether you're a fighter, whether it's life, whether you're, whatever, you've got to have warrior spirit. And, you know, let's face it, the men and women of the UFC, the fighters, they're in there putting their blood, sweat and tears and lives on the line. I'm announcing, I don't care what's going on. I can do it. Dana once said he'd have to shoot me to keep me out of there.

Yeah. I feel like blown out back, blown out knee, 103 degree temperature, coming off land. You're not supposed to know that. Right. I have to get my job done. Have you missed an event? Like, I missed an event once. I was like the Cal Ripkin.

I was just going for the perfect record. and during the heavy time of COVID, I got COVID and I couldn't go do a show in Abu Dhabi. Because, believe me, sick-wise, I still want to get in there and done it, but you can't go give COVID to everybody. Yeah. I feel like even the fighters would be phased

a guy who's fought 26 times and then you're not in there with him. Like it could be, you know what I mean? Like, I think it'd just be so different. One of the greatest comments, there's a few things. When a young kid, boy or girl, comes up to you and asks for a picture and autograph,

you know, it's like one of the most, pleasurable moments to know that you can fulfill that kids thing and because if you don't do that you're going to make a bad impression when i was five i was in a hotel in a philadelphia a marriot hotel with my brother brian who was seven and a tall black man walked in the lobby and i and i recognized from tv and i said dad look and he goes son go say hi so i went over say hi he spent like five or ten minutes with us talking his name was cassius clay oh shit right that had an impression on me who became for those unknown Muhammad Ali. And that had a huge impression on me.

And I remember that to this day. And I remember when I met John Wayne. I remember the impression that had on me at like 10 years old during a premier true grid. So I don't care. When I'm walking through the audience, I see that little hand sticking out. You know, no matter what,

I will make sure to give them the time of day. You ever have anybody? You ever have anybody? You always see the stories of the athlete that said no photo and it breaks the kid heart. I would never do that. That's horrible. I think I had that happen to me

when I was younger. from my athlete. Yeah. I swear it was Kobe. RIP, but I swear Kobe. But he was too busy. But when that happens or a fighter comes up and has just happened many times, you know, you really got me going.

I mean, that's the ultimate compliment. Yeah. All right, guys, I want to let you guys know about some new stuff going on on Daily Wire Plus. It is a lot more than just politics. They are investing in some high-end shows and some real films. One series they just released is the Penn Dragon cycle, The Rise of the Merlin, and it's already pulling some crazy buzz. This is a story that Hollywood never.

ever wanted to touch, even though the fans wanted it, so Daily Wire Plus made it themselves. It's about power, sacrifice, and the belief systems that shaped Western civilization. This is a kind of story that empires were built on. The series takes place before King Arthur and follows Merlin, a man navigating a brutal world where power decides everything. He had the ability to rule it, end it, or walk away from it entirely. If you're into epic history, war, loyalty, and top-tier production, this one absolutely hits. I'm going to be checking that out, the Penn Dragon Cycled Rise of the

Maryland. Episodes one and two are streaming now on Daily Wire Plus and new episodes are out every Thursday. Go check it out. Who's the most intimidating fighters stood next to in the cage? I think the first time that I introduced Miracle Crow Cobb because he has such a repute, he's actually a super nice guy. But he was, I don't really get intimidated. You know, I still get in there, but I knew certain fighters I can get like this or they'll come up to me. And other fighters is like, well, I think I need to warm up to this guy a little bit before I start, you know, whatever. But Mirko Krocop was a little intimidating.

But, you know, the fighters, they're some of the coolest people you've ever met. Oh, yeah. I mean, I've probably met four A-holes in 30 years, and I'm not going to say any names. Yeah. You know, I mean, you guys know you're there all the time. Everyone we've ever met's been so cool to us.

Yeah, they really are. They're great. You mentioned cameo, and I know with your voice and your commentary, there has to have been some just crazy absurd request for you to commentate over. Well, my website, Brucebuffer.com, I get multiple requests weekly. I do probably five to ten weddings a week, whether it's a video or an audio. And on the video, I don't do those on cameo because cameo, I do a casual. But the weddings I want to do, I want to really make a special for them for special day.

So I'll be in tuxedo in front of a green screen. We can put anything behind the green screen. You know, walking down the aisle of love forever, presenting. I mean, there's a lot more buildup than that. Yeah. The cameos are, you know, championship introductions, introducing them like a champion, you know, presenting the champion of the world, you know, and really make it big for them to remember forever. That goes crazy at the wedding. I know.

I need to get that for something for me. Just to build confidence before I walk in a room maybe. Fine. You got it. I got to figure it out. I got to the right situation, though. Did you do the cockfight back in the day or no? The cockfight.

Can you imagine if you did a cockfight though? No, he said, no, I want to cockfighting because I don't like cockfighting. I wouldn't do it. He's saying they compared it to cockfighting. Oh, I thought he said something out. I've turned down different things. You know, I've had... What's the craziest request?

There's got to be something. Like giving birth, coming out of the world? Oh, no, no. You did it on cameos and stuff. I do birth of babies. I do birthdays. I do championships. How do you do the birth of the baby?

You watch the baby come out and you say coming out of them. Well, no, no. If it's like that, I think one time I did do it this way. On this very special day, you know, February 18th, a very special baby boy was born. And then I'll go into the whole thing, the family, the whole bit. and presenting the future champion of the world. You know, that kind of thing? Yeah. In the hospital room, coming out now!

You know, that kind of thing. Yeah. I got one of the strange request was a pastor who wanted me to introduce Jesus against the devil, you know, for his whole congregation, which was like 4,000 people in an event. Did you do it? Yeah, it was cool. The way it won. Yeah, it worked out.

But, I mean, I turned down stuff all the time. Look, I'm not going to do anything that's disrespectful. well i'm not gonna do anything it's not classy and one time a guy got one by buy me on a cameo um he said um i think was uh cayley cayley it's time to move on right but the way he described it way for a breakup that's what it was dude you have to do that for me i can't i won't do them anymore because it's gonna hurt the girl oh you're in love you're that's a funny way to do it you got there's got to be some light in that if she's into it and you're into it fine if it's her and she doesn't know about it it's just i just can't do that yeah i mean when i

I did this because he made it sound like she was getting a new car or a new job, right? So I did it. And then it came out like that. And then it went viral. It got picked up by, you know, the post in London and the Times and TMZ and all this. And hate to say it, I kind of boosted the business. But it's like, that's not one I want to be known for. And I got.

He even wrote me again three years later. He wanted another breakup for another girl. And I said, you know, dude, you got one. That's it. You done. How many have you done? Do you know, cameos? Thousand.

Yeah. Yeah. Yeah. A lot. How many think you do like a week? It depends. I mean, a busy week. I did, I did seven before I came here earlier today. So, yeah, they told me I'm in like the top 5%, which is very cool. Makes sense. It makes sense. We talked downstairs a little bit about how not only you like to commentate or sorry, not commentate, announce the fights, but you're a scrapper yourself.

And I've heard this video, or Dana's talked about this. Oh, I know where you're going. Okay. He talked about a video and it pops up for me randomly where he got in an elephant. elevator with you and somebody else. And in the elevator, you and the other guy, and I don't know if we can say his name, but Dana says his name. I'm Frank Trigg. Yeah.

Yeah. And you guys. It was fighting, right? Frank Trigg was the top 10, Walterweight. Mm-hmm. And you guys got in the elevator and you and him started fucking throwing punches and got to fall on fighting elevator, which is a true story. I imagine if Dana told it.

God bless Dana. It was, I, you know, if I get into scrap, I don't talk about it. You know, I might tell my friends or my family. But here's what happened. We were doing, I think, I had to stay in town for two UFCs, and it was a fight night. And we went back to the room, and Mike Goldberg, the commentator, you know, the fantastic commentator that was doing U.S.C. back then, Frank and I, you know, we're all friends, right?

So we were in Mike's room. We had a drink, and then we were going to go out. So it was like the 10th floor of the Hard Rock Hotel. And we go to the elevator. Elevator opens up. There's Dana White and a security guy and Tom. And we walk in, and I'm the last one walking in. The doors are still open.

And Frank had been released or, you know, is contracting and renewed from the UFC recently before that. So immediately he's asking to go back in the octagon, right? Basically, like Frank said, asking for a job. Yeah. So as he's talking, immediately it was on this with Dana. And then as I'm walking in, I'm a watch freak. And Dana had on this really cool watch band, right?

So picture this. I'm walking in the elevator. Dana and Tom are here. Frank is over here. And Mike. and so I walk in and now I go over to Dana, right? Nice watch. And as I lean over, I said, Dana, that's a cool wristband.

I get a ridge hand at the back of my throat, right to the front of my throat from behind, you know, which is basically known as a chief shot. And it was firm. And I turned around. I mean, I was coughing. I mean, he caught me. And I said, Frank, you hit me. Why the F did you hit me?

And then he said, what are you going to do about it, right? And I don't know what clicked in me, but then just. you know, pop-paw. And the doors closed and we went at it, you know, for 10 floors. What is that, like 30, 40 seconds or whatever the case might be? And then the doors- What was Dana doing there at the time? Well, Dana was peeled against the wall.

I wasn't really looking at them. It's kind of like, you know, I'm looking at what's going on in front of me. And, you know, punch you get thrown, get thrown harder, harder, harder, harder, you know, that kind of thing. And then the doors started open. And in the Hard Rock Hotel, if you remember, back then there's all these glass encasements so i knew that we would probably roll out of the elevator and god forbid go through the glass one the encasements or whatever and i threw my hands up in the air

go we're done we're done we're done right and then started the laugh and i had blood up and down my shirt and i got right here my my thumb was peeled back to the bone i guess i hit his a ring or the belt buckle you know shite happens when you're in a little scuffle and um that was it you know and i've just laughed it off I went, went back and I went to the triage. I went to the triage and they said, no, you've got to go get stitches. So I had to go to the emergency room. I went to the emergency room and I could hear my voice announcing fights, you know, in the next room.

They were watching a repeat of the show I just did earlier. And the doctor came in. He goes, what are you doing here? And so $500 tetanus shot and six or seven stitches later. And then I went out, had a nice time and felt like it was 18 years all over again. You don't know why he did it still? Well, if you watch the animated show that Dana did when Frank was interviewed, he said, hey, you know, I interrupt him basically he was asking for a job. But Frank and I are friends.

I mean, we saw each other later on and, you know, friendly scrap. I didn't tell anybody. That's the only reason I said that, by the way, is because Dana put it out there. Yeah, Dana put it out. Mikey Burnett, a fighter who was in the UFC, came up to me the next day. And, yeah, the next day it was. and or day after and he said hey buff i heard you took it to trig and i go mike i haven't told anybody where'd you hear they was danis told everybody so you know thanks dana and then dana called me up and he said

they were doing this uh special animated show they made about it and he goes oh you're going to love this one of the best things we ever did and i said oh great okay thanks dana yeah that's what it is there's an animation right yeah it was like an animated thing about it and they interviewed frank and Dana's reaction was probably like, that was badass, right? All I can say is that, you know, Dana's a very tough guy himself. Let's not kid ourselves. And I guess he knows he doesn't have a whip announcing his fighters in the Octagon. That's all I can tell you.

When did you fall in love with just the fighting game? As you know, I met my legendary brother, Michael Buffer. When I was 20 years old, we didn't grow up together. We're long-lost half-brothers. But my dad introduced me to boxing. My dad was a Marine World War II in Korea, was in the court for like, 13 years was a drill instructor at Camp Pendleton and went on to I learned all my entrepreneur spirit from my dad he went on to run fortune 500 companies and all that kind of

stuff so my dad was we were my brother Brian were watching boxing I mean Saturday night was my mom was great meal in New York State baked potato vegetables and boxing you know I was watching boxing like fresh out of the room it was fighting at that point oh these are all in the great days and then you can go back on to the you know the 80s and Mike Tyson coming out in 86 and then you know Michael coming on the scene in the late 80s and realizing you know when they put his name on the screen I go who is this guy you know with the net last name buffer long story cut short I um you know we'll call up the opposite of Don King and Bob Aram and everybody and asking about him and finally I was driving up north with my dad

and I said dad you know people are stopping me asking me if this guy's my brother Michael buffer the boxing announcer you know he had this whole debil Bonaire, great looking, you know, still great looking guy, that James Bond demeanor, the whole bit, changed the whole role of announcing. And they said, is that your brother? And I go, no, my brother's Brian. Brian's my brother I, you know, grown up with. And I would say no.

And they said, dad, do you know anything about this? And I got this. I think that's your brother. What are you talking about? What are you talking about? Son, I never told you before I met your mom or before I married your mom at 20 years old. I was married briefly, went overseas to do my part during World War II. I came back and a son was born.

It was Michael. Do you want to know why? If you guys have the share the same gift, why he never told you? No, just one of those things, you know, where I think the last time he saw him was two and a half, you know, a divorce ensued. And I can't question that beyond a certain point. It's just one of those things. I guess what I'm saying, too, is when you're watching Mike Tyson fight, like, did you fall

more in love with fighting? Or when did you decide I want to be the announcer in the ring? One little additive to that. When I met Michael, we all got together. My dad and him, my dad called him when he was doing an event in California, and they got together for lunch, turned out to be his son. They got along great. And then we all got together and we all got along great.

And then it was basically about four years later, I saw Michael growing with the, let's get ready to rumble, and he never even made a hat or a T-shirt, right? And I just realized that, you know, this needed to be trademarked properly, so it couldn't be, you know, totally his. When you trademark something, it's not just in one area, it's a multiple.

areas and I was making great money beach house the whole bit in the telemarketing industry and but I was burned out on what I was doing and I just had this epiphany when riddick bow fought a Vanderholyfield in 1992 for the first time they fought I was at the event I saw everybody go crazy that night you know when Michael would go into his rumble whether it was Hulk Hogan jack Nicholson whatever just going nuts and I went back to my hotel room instead of going out in Vegas and doing what you all like to do in Vegas and you know party blackjack whatever the case might be And I incessantly wrote three pages of notes, you know, trademark the phrase, put them in football fields, basketball, toys, video games, all this kind of stuff I thought I could create and make happen. And I met with Michael and I said, you know, I want to roll the dice.

I mean, I'm doing great, but I'm burned out. I mean, I love the money. I'm making everything. But I'd rather, I want to sell them both my companies. I want to quit with the money. I'm in the bank. I want to be your manager and your business partner and make this five words, you know, part of American culture. you know and build the brand with you and and put you in every area of sports and entertainment

possible was he doing it at caesar's like back in the day when they used to fight oh yeah the caesar's palace fights all that yeah michael michael's the man i mean michael did all the big fights yeah that's crazy that's crazy i guess white house is probably going to be the closest thing to like an outdoor not closest thing but you don't get the outdoor thing it's gonna be one of the biggest sporting events of all time the way it's going to be publicized the people behind it you know dana and his amazing machine um president trump and all that he wants to behind it. Potentially on CBS, too?

Listen, I'm a media mercenary. I point, at they point, I shoot. Okay, so I do what I'm told. Right. I know I'll be there. I can't tell you who's going to fight. I can't tell anything about it. But, you know, I only know really what you know.

And that's about it. I mean, I have heard that the security is going to be outrageous. So it's not like people can just walk on the White House lawn. And then next door, they're going to have the big area where they're going to be whatever, knowing Dana will probably have great bank. and it's playing the whole bit leading up to the show and everybody will enjoy it on the videotrons it's going to be a spectacle and it'll be probably it will be probably one of the highest views sporting events in history do you think connor will fight on that on that card i would

venture to guess and again it's not oh me i am not as a fan of the sport the fan of the sport i would venture to guess the way connor's acting now you know he hasn't fought in what four years or whatever um i would venture to guess it would be on the card i would agree i mean there's definitely He's the most tested this year too, I think. I think that came out at one point, yeah. But, you know, I think you're basically going to have three or four championship fights, you know. You think John Jones, too? It'd be great to have John come on.

I mean, I just saw the thing you talked recently that he's dealing with arthritis and his hips. But, I mean, if you had John Jones and Pereira fighting each other, that would be, that would just be absolutely huge. I think both those guys, they probably want to fight out their deals. And it seems like this is that extra bit of incentive, the White House. card i think it's now or never for both oh i don't think there's a fighter in in ufc that doesn't want to be on the white house card i don't think there's an announcer that they work with that doesn't want to be the one in the octagon yeah i mean everybody wants to be but i feel like we might have maybe not seen mcgregor again if it wasn't for this white house car possibly you know but again

because this is this is once in a lifetime i agree with that i think you're right on that connor likes to grab the limelight and he'll certainly bring a lot of eyeballs to the table beyond on the eyeballs are going to be tuning in. Who would you like to see him fight? It'd be great to see him fight like Justin Gaichy or something like that, but Justin's a champion. I don't think it's fair to give Connor a shot at the championship. I mean, I've always wanted to see him fight Mike Chandler.

You know, I thought that'd be a great fight. I guess they said that's not happening now. Why? Or Dana's like, no, that was in the past. What option do you think? I guess there was Nate Diaz talks too, right? You know, I love Nate. Of course it'd be great, but, you know, they've already fought, what, twice?

Yeah. Yeah, so. So it would be a trilogy. It's a trilogy. The trilogy fight could be there. It would be great for both fighters, you know. I'm a huge fan of Nate. Nate's a great guy. That's probably your most anticipated event to announce, but outside of that, did you have

a favorite event of all time? You've done 300 of them, right? I've done, no, I've done more than that. Of UFC. All the fight nights. Oh, yeah. Remember you're talking about number pay-per-views. I'm just seeing a paper views.

There's 325 number pay-per-views, right? About to be 326. Think of all the fight nights I've done. And I think on Grock. I think it said I've announced like over 3,500 fights. Really? I was just told by people this morning that there's 211 trading cards of me out there. I'm not even aware of all those trading cards.

Wow. What about McGregor and Khabib when all the chaos happened? Yeah. Like in moments like that, they don't stick out to you or it's not more memorable because of... I've been involved in so many meleys over the years and different events. I used to do events in cowboy bars where there were better fights in the audience and they were going on in the I was in, you know? So it's like, I'm always going to walk into the fight, but yeah, that was a melee. That was a melee for sure. Can you like explain? Do you remember that? I feel like you were

ready to go if you had to. Listen, I don't want to sound like the toughest guy in the world, but I mean, you know, whenever you deal with something, you have to be a scrapper. Yeah. I mean, I remember there was an after party one time. I forget the number of the UFC. I was talking to Tank Abbott. And while he dishmail, all of a sudden, he walks over and just throws an overhand right into Tank's face and all hell braced, so everybody's just brawling going at it. So I get my back, because whenever you're in a group fight like that,

you want to get your back against a wall. You don't want to be in the middle. You want to make sure you're only looking at three areas. You don't want to have people coming up behind you. And I remember one time one of the fighters turned around. He was getting ready to throw. He was, oh, sorry, Bruce. And then he goes back into the melee, right?

All these little things. Then the fight ended and Mark Coleman burst through the front door. The double door is ready to just take on everybody, but the fight's already calming down. There's been a lot of situations, you know. Who were some of your favorite fighters from like the Spike TV era? Rashad Evans.

I mean, I always enjoyed Stefan Bonner, Forrest Griffin, always rawled like crazy. You know, let's get down to basics. I mean, you take great fighters like Anderson Silva, you know, Chuck Wedell and George, and they weren't the ultimate fighters, but they were all fighting during that period. Every period, there's just a whole array of fighters. Yes. You have fighters that come in to the UFC, as you could say probably about boxing, too, that rarely have what they call the it factor.

Those kind of fighters come along every few years, right? So like Patty Pimlet has the it factor, right? Connor McGregor has the it factor. Rhonda Rousey has the it factor. You know, she basically helped make female mixed martial arts. George St. Pierre had the it factor, you know. That's why when I see fighters and they do their interviews and the way they always say, listen, the mark of a fighter is not just how you fight in the octagon.

It's how you handle yourself outside of the octagon. In interviews and everything else, you've got sponsors that want to come at you and throw a bunch of money at you. So don't be dropping F bombs all over the place and putting fingers in the air. You know, you're going to push away certain potential sponsors you can have and, you know, keep it classy. I mean, I could build a fighter, I could build a fight without a single curse word. And if I curse, when I do say that, you're going to know I mean it, right? Yeah.

Instead of throwing it out 25 times during a speech. Yeah, I think McGregor did a good job of that, even though he did curse, like he knew what to say and he knew what worked. Connor knows how to build a fight. Yeah. I'm not saying everybody should do it like Connor because they're going to probably look a little ridiculous trying to be like Connor. Yeah. And we know we've seen people try that, but personality is part of sport. The more personality you have and you'll be recognized individually, but be a role model in the sport.

That's what I'm saying. I wonder if there will be more limitations and they're going to make us try and be a little bit classier with the event. being at the White House or do you not think that'll change at all well you know Dana's openly said I mean he's not against he doesn't want to do anything against free speech you know yeah uh he has his way of governing and if they talked to him beforehand about anything I I'm not privy to that so I don't know I think a lot of fighters are going to be conscious themselves of their brands and not be too crazy they're going to be a little more respectful in a way at the White House can't have a con or can be a meme situation at the white house you shouldn't no I'm a brand builder I mean I built you know I've built you know I've

obviously but let's go ready to rumble and the It's Time brand, a couple of things I go into with you, my products. Yeah, we'll show a couple of them if you want. But you know, there's a way to build a brand and that's your base. You wanna build a base and then you grow from the base. Cologne? Yeah.

It's time. Yeah. It's time. Can you give us one? Can you or is that asking you? Yeah, no, it's fine. I mean, I'll save it for something. I'll do it during the show, whatever you want to do, but I'll do it once and I'll do it real special for you.

So you tell me when you want me to do it. Okay, this is Bruce Buffer. It's Time, Cologne. And then there's a bourbon in there, too, right? Yeah, it's Puncher's Chance. I have about six different variations of that out. I won over 20 Golden Platinum Awards for the juice and everything else. It's one of the finest, highest rate of bourbons in America.

This is nice. That you can go to Punch Your Chansburbon.com, have it delivered to your house. I really like this. Is it good? How do you get into all these different cologne and alcohol? Damn, having your own cologne's sick. How did you come up with the scent? I like a scent.

When I wear a scent, I don't know when it's to be. Yeah, I don't want it to be. overpowering. We walk in and go, oh my God, guys, what's a guy wearing? So I wanted to be sensual, charismatic. I love the vanilla tinge to it, you know, and all the other things to go into it. So we had a number of different, my partner, Kristen and I, the company we work with, they presented us with a number of different sense based on what I wanted. And then it came down to this one. And I have another version called iconic. It is. It's major key. You know when a girl tells you you smell good, you're like, it's huge. You're pretty much. You're going to

You should drop a limited bottle that has a speaker and it drops it's time just to get you fired up when you put it on to go out. We've talked about it. I have a little bottle coming out, but it doesn't have the speaker in it. But yeah. Something like that because this is sick. This was the top seller in Amazon when it first came out. It was one of the top sell. You can still buy it.

It smells really good. I'm not just saying. What other ventures do you have? Well, the other venture that, I mean, I have a number of different ventures. I have a company called Millions.co, millions.co, millions.co. where you can go to and has athletes from NCAA all the way through to every single sport there is, where you can buy their merchandise. We make the merchandise for them and ship it all over the world.

So as a fighter, let's say, you don't have to pay and stock your merchandise and ship it, which is a lot of costs involved. And we get them the lion's share of the profits, so they're just not making a 10% license fee. And again, being about branding and building your brand, millions.co is all about you can market to your fan base, your social media fan base and give them the clothes and videos like are done on cameo. And you can even have watch parties, you know, for UFC, all the stuff.

So I created that with my partners out of Canada to give the fighters away, you know, and teach them more so about how to build a brand and build a brand. All right, guys, if you guys have thought of starting an e-commerce business, you guys got to check out Shopify. I've been using Shopify at Nelk since the very beginning of Folsen.com all the way back when we were shipping merch orders out of my dad's garage in Canada, all the way till when we had 300,000 people on our website for the merch drops, and even today, we still use it on full send.com and Happy Dad.

What I love about Shopify is they have literally everything from A to Z. They have a ton of custom templates that can help you design your site, and they also handle all the boring stuff, like shipping, inventory, returns, everything. Now they have a bunch of AI tools, too, that we didn't have back in the day that help you with marketing, email, campaigns, it's like having an entire marketing team behind you. I've used it my entire, tire business career. I love everything about Shopify.

They power 10% of all the e-commerce globally. So if you guys have an e-commerce idea, you guys can take advantage of this deal. Go to Shopify.com slash full send, and you can do a $1 per month trial. Take it for me. Shopify's the best in the game. Take advantage of that deal and take your business to the next level today. I wanted to ask you this earlier, but just talking about like your business, How often do you have you over your 30 year, 10, or like renegotiated your contract?

Contracts usually, you mean with UFC? Yeah, just because like, and it's probably pretty different from like sports, but you see how much these fucking guys make. Well, you know, it's all private. It's not made public. Right. So just curious how often you've done it because you've been there for that long. A number of different times.

I've renewed. Yeah. Yeah. You know, usually two, three year period. Has there ever been another thread of this, you know, this guy in the audience has a, this young man has a nice, strong voice, good chords in there. You know what? If you're an announcer out there and you're watching

is bring it. That's all I can tell you, bring it. You get the job, good power to you, but just bring it. You're not replacing. I'm not going anywhere. You're not replaceable. I mean, unless I'm told I'm going somewhere, I'm not going anywhere. I love what I do.

But, you know, come on, you young bucks, go for it. That's amazing. I didn't know that you were just like, even back then, you were just using your own connections to help build the sport. That's pretty cool. Well, again, just to clarify, when I say, I'm going to give all the credit to date. Of course.

But I'm saying if I had a chance to publicize or maybe to get them on a TV show through media contact before, because they have all the contacts now. Come on, they're with WME. They don't need anybody else. They got everything they can put together. But back then, you know, when not everybody was listening or watching, I wanted to make sure whether it was writing an article for a magazine or doing an interview or somewhere to publicize. Yeah.

Remember ABC used to have that thing after Monday Night Football. And they did have the guy doing the show afterwards, you know, and I used to go on there and, you know, bring fighters on there once in a while. Anything I possibly could do. You know, I'm a team player. How much longer you think you'll just do this for? I got asked that question a lot. And I recently said that I, you know, want to be at UFC 400. Let me say it.

So I'm 68. Yeah. Okay. So I've still got the energy. You know, I'm still training. Keep my six pack in order, you know, whatever the case might be. Just do my thing, you know. I'm passionate about the business and about what I do.

The moment the enjoyment and the passion wanes and it's just go and do a job for a seat or paycheck, I'll always cast a paycheck on a Monday at the bank, trust me. Yeah. But it's not about the paycheck. You know, it's you get to a point where you just, hopefully, like by design, people out there, or if you have that, you wake up and you love what you do. But if I ever lose the passion for it, then, or physically or mentally it's not, I can't do it the way I want to do it. Then it's time me to say, hey, I'm done.

I got to think of the best scenario to have. have you do some sort of introduction for me. Because there's going to be a day when I need to, people need to lock in and that'll be the time to use it. I'll be happy to. Yeah. Yeah. Is what I do?

Maybe a girl. Maybe it had Love Island. Yeah. He comes out just to announce me walking out. It'll be good. You know, like those love shows, the dating shows. Oh, okay. So no one gets like a cool introduction and then you come out to introduce me.

But you know what's funny that actually is great. And because I've gone out with Sugar Sean after his fights is you'll come to Zook. I've been out of Sugar at Zoot. Yeah. No, I've seen it. Yeah. And it's fucking incredible. Oh, thank you.

So does he just personally ask you like, hey, can you do this? Or how do you guys work that out? No, I sure. Didn't. I'm surprised in the first time, but I mean, I know the zoo people and contacts there. And, you know, I get, I've done a lot in different clubs. You know, I get hired to come out of New Year's Eve or whatever. Steve Ayokie and I would appear together because we have a song together called It's Time.

We did a whole music video and song together. Listen, I'm not, I've done more clubbing in my lifetime than most people have. And it's like I'm not really into doing the clubs that much anymore. I mean, I've always, I drink responsibly. I've never been like a gauze or a drink to get drunk. Yeah. I mean, I enjoyed a good bourbon, but I love a fine wine, definitely, for sure. But I don't drink a lot of hard liquor.

And if I do, I enjoy my bourbon. You ever had Screaming Eagle? Screaming Eagle, that's, what is that again? I don't know. It's like $5,000 a bottle. I saw it on this menu. I'm not going to spend $5,000 for drink and somebody wants to pour me a $5,000 screaming Eagle.

I like Kintessa. Yeah. I mean, I've definitely had, I've definitely tried brands that are like that. Yeah, that's a good one. Yeah. Nice. Where's your favorite place to travel for fights? And what do you do when you travel?

Do you like go and see the town and stuff? Or do you kind of just lay low? With all the fights and the number of fights we do now, I'm kind of really quick in and quick out a lot. If it's domestic, I'm in on a Friday, out on a Sunday morning. I just went to Australia and I left on Wednesday, landed on Friday, did the show on Sunday and came back Monday morning. You know, and Sydney is one of my favorite towns. Yeah. It's nice.

Went out and did a seaplane expedition there. It was pretty cool. I used to be I would when there wasn't so many so tight together take a couple days you know enjoy the territory you know if I was in Australia I mean when I first went there I go surfing you know I used to do a show called rumble on the rock in Hawaii which was one of the Penn B.J. Penn's family did I love that because I could surf in the morning put on the tuxedo at four go to the Blaisdale announced the show and then have some fun but yeah it varies I mean great cities Montreal great city London, great city. I used to love when we did shows in Germany. I wish we would still do that. Waiting for when we go to Italy. Sydney, Australia, one of the greatest cities in the world.

Everybody should get a chance to go to Tokyo, Japan once in their life, you know, to see what's going on there. Canada is a great place to visit. Then you've got America, you know, you've got Madison Square Garden, you know, the Big Apple, one of the greatest cities in the world. Of course, Vegas is Vegas. We all know about Vegas. Every city has its own flavor.

I think the events in Miami have been great, too. The events of Miami have been excellent. Yep. Yep. You know, Texas. It's always good everywhere. I get, I just, I just appreciate wherever. Yeah.

What's your routine before a fight? What do I do fight? Yeah, before, yeah, before you call a fight, like, whether it be the, like, the, be the build up and what I do to get ready. Yeah. I mean, I used to go out on Friday nights and I would just, you know, have fun, do whatever, all that. It's not like I still can't, but I, like in Australia, back in the day, like when

UFC's getting big, like, pop out, see some Australian girls. We all have, we've all had our fun. Yeah. Let's put it that way. Yeah, of course. I would say a good night's sleep because, I mean, it's in like an eight-hour day, right? And I've got to be on top of it. So I love getting a good eight or nine-hour sleep minimum, you know, before the show.

Get up, power breakfast, work out, stretch, do a little meditation, you know, and get my head in the gear. And then just relax. And then get to the arena and say hi to everybody, you know, get all mixed up. And like I said, then I walk out. As soon as I feel that energy, then it's okay, I came out of the phone booth, I got the outfit on, let's get it done. Yeah, I don't take you as a guy that makes mistakes,

but have you ever been in there and misread a name and been upset with yourself? Oh, sure, I've made mistakes. But you just battle through it? Yes, trick is to just work through it, you know? I can count them pretty much, but I mean, I made a, you know, I think one of the worst mistakes I ever made,

I was in Brazil, and I was looking at a referee named Mario Yamasaki, and I turned around, and your referee in charge of the Octon is, Herd Dean. As I'm saying, I can feel my lips going, Erdine, it just came out. And it was Yamasaki?

Yeah, and it was Murray Yamasaki. And they look nothing alike. We all got a big laugh at it. Have you ever messed up a record? I would say I probably have, you know. I don't know if it was the Derek Lewis one, but I think they reversed his... I think there was a Derek Lewis one where I got his win ratio wrong.

It was funny just how you reacted. But yeah. Yeah. No, but things happen, you know, but you've got to roll over them. Right? We're only human. Yeah.

Yeah. 100%. You grew up a surfer in Malibu. We talked downstairs. You were spending time in Venice. Surfers, skaters are brawlers, bro. They're very territorial. Why is that a thing?

Like, why can every surfer, every kid at the skate park has hands, it seems like, and you're one of the guys. I'm going to be a skater? No, have you ever seen skate park fights? Like, you ever watch those on YouTube? Yeah. Every skater, it's like, they can throw hands. And just from a guy with experience.

You know, and I went to school when I went to high school with Tony Alver from Dogtown and, you know, a bunch of other guys and stuff like that. And the weekends would come, you know, when we go to these house parties and I could never understand why parents would let their kids have a house party with like a 200 people showing up in their house. And, you know, it'd be like fights would break out, you know, things would happen. I mean, we used to have football games, Malibu versus Santa Monica, you know, and I mean, people would get broken arms in these games. We would go out of so hard, you know. I don't know. Well, I do know.

Surfers are very territorial, right? But then some surfers are even more territorial than others, the point of being a little too much. It's too much. Yeah. There's no reason to beat somebody up. There's no reason to do any of that, you know, unless something really bad happens.

But they're never seen to hesitate. I mean, there's been a lot of broad, I've seen a lot of brawls in surfing. Try ground and pounding or getting ground and pounded on the sand. Yeah. Versus, you know, whatever. Maybe a little safer than hitting your head on the curb in the street. But listen, I encourage everybody not to,

get involved street fights because I've seen some pretty bad stuff. Yeah. And, you know, you can die from a street fight. You can fall down, here's your head on a curve or whatever. Something crazy can happen. Right. One of my friends had a boxing ring in Malibu and on Point Doom. And the, you know, the Sean Penn and the Lowe's and the Sheen boys, they all grew up on Point Doom up there.

Yeah. And if we had a disagreement or something like that and we were local, we would meet in the boxing ring. You had one in the backyard or close by? I friend it. Damn. Head gear or not. on the gloves and no screw the head you're put on the gloves and go out and just settle it yeah they don't make them like that anymore it's not the same anymore you don't know i mean it usually you could be

able i always say and i think i said it in that thing that dana made about the trig and my situation i come from the days when you kind of go out it after words you have a beer you know or or you never talk again or you become friends or whatever the case might be but there's there's so many different scenarios that can happen yeah but if you're in a if you're surfing or skating i have to talk more from a a server standpoint and you're in somebody else's break you've got to have there's there's a code of ethics there's a courtesy factor you don't take off on people you don't whatever and you know you follow that follow that factor and there won't be any hassle is surfing i feel like is that something that you've done like a therapeutic type thing it's one of the most therapeutic things you can do when you're out

there and you know in the north shore of why is sunset beach or whatever i remember a big day out there it was like 10 foot Hawaiian which is like ridiculous you know 15 20 foot face waves and then you know when the wave would break and it would break in form a rainbow yeah and you know when you're out there looking around and seeing some of the greatest surfers in the world and you're in paradise it's just if that doesn't give you a spiritual therapeutic feeling i don't know what would that's one of the nice spots in the world north shore oh wow i was just there in December too yeah it's dangerous with what pipeline when you're taking off and a well the surfing there you know you got i didn't get into you know what about the sharks up in there you ever had an account

you fought off a shark i know you have no i know I don't lie. I'm never going to lie. I know I am. Have I seen sharks in the war? Yeah. But have I fought off a shark? You're ready to go. You're not spooked. I don't care who you are. Sharks are going to scare the hell out of you. Okay. Yeah, 100%. That fit. I remember I was in Mexico one time on a trip and, and, uh... Fuck that, bro. That's why I don't surf. No. Well, you can't, you can't think about it. You got to, first off... How, though? I don't get that. Like, when you see a fin in the water.

Here's the, right? That's a terrifying feeling. Here's the trick. Here's the trick. Okay. Okay. A dolphin has a dorsal. and has a tail like this. A shark is like this. If you see a double break, you're talking about a shark. And the distance between that and the dors and the tail, you double that, and that's the size of the shark. If you're looking at a six feet distance,

they have a 12-foot shark around you, right? Okay. Or three feet, you've got a six-foot shark. I don't care how a four-foot shark's going to ruin your sex life forever, vice you in the wrong place, okay? So, but you can't be paranoid about that, right? You got to just, you go out. Now, there's certain areas in, like Brazil,

in Resife and the bull sharks are some of the most vicious, aggressive sharks there are. And it says there don't go in the water, bull sharks, but people will go in waist deep and they get bit within like a couple minutes. I mean, you got to know the breaks, you've got to know where you're going. But sharks are everywhere. There's great white sharks off the coast of Santa Monica. Yeah. You know. You've never seen a great white in the water, though, have you? Have not seen a great white. I do want to do one thing, and that is I want to go cage diving with a great white. That's one thing on my bucket list to do. What the hell? I kind of want to do that too yeah i think that'd be so cool because that's where you're in the cage and they could do

that uh you can do that up north you can do that in mexico or you can do it in austria there's a hundred percent survival rate or is there is it not 100 percent oh you've probably seen videos where the sharks broken open the plexiglass cage or oh no no no no no no you just want you're an adrenaline junkie no i'm not jumping out of planes although i've had the chance to but you know it's not that i'm going for the adrenaline it's just something i think would just be really really cool yeah for 100 100% really cool I find it fascinating it's about as prehistoric as you can get yeah I was in Mexico one time one of my first trips and the fence came up and we all scattered but then I realized that it was a dolphin you know you're out there with dolphins and if there's dolphins out there there's not

going to be any sharks around I want to say I think it's pretty impressive and cool we obviously don't see everything that happens behind the scenes but just that you the fatitos Dana and joe all maintained such a like great relationship for so long it seems pretty rare but it seems like you all have a individual appreciation for one another and what you need to bring. And I think that's pretty special. Because they're all just beauties. Yeah. I mean, you guys all, I know Dana like like Bruce, you're a weapon.

You know, then fight. I'm what? You're a weapon. I never referred to his. Bruce is just that wet. Like he's a weapon in every category. Yeah. No, I know.

Thanks guys. I appreciate your words. Thank you very much. Just call me Bruce. I'm just Bruce. Just doing what I love. But you know, it's like the appreciation I have for Dana. The appreciation I have for Joe.

I mean, does Joe need to do the UFC? Does Dana do, you know, they got more money than God, you know. It's all, it's passionate move. And Dana's been just making these big moves with, you know, his team to just make this thing bigger and bigger and bigger. Yeah. You know, Joe loves what he does. It was a time when Joe worked and didn't even take it, he did it for free, you know, according to the story I heard from Dana. You know, and we've all been together working like this forever, you know.

It's Boy Scouts go to camp, guys. The fights happen. We're all going to see each other on a weekend. and I call Dana Chief. Yeah. Simple as that. It's fucking awesome. Yeah.

What do we got here? Oh. It's time? Yeah. By the way, this Cologne is just amazing. I've needed this. Huh? I've needed, I'm not a Cologne guy, so I've needed this forever.

And I hate Cologne that when you spray it, it goes away too fast. This will last. This stays on, yeah. I'm going to try this out. Dot, dot, dot. I think I'm going to try this out tonight. Can we do a rip on here? Yeah, so anyway.

Hell yeah. Give me that. I love opening cards. Well, I want to do this. Well, here's the reason these are here. And Gabriel, I told you about the stuff, and I think you might show it in the show. But I opened up a venture that I'm so proud about.

I opened up the It's Time SportsCard and TCG Center in Agura, California. And it's an 8,000 square foot sports card center, right? We've got everything from Pokemon to the sports and the UFC cards. My partner O'Day sent this down for you guys to rip open some cards. Dana has, I think he has a Jordan rookie in his collection that we saw. He's got a Jordan 10 rookie, I think. What, do you have, do you have anything crazy like that? Yeah, I've got Jordan rookies, magic Johnson rookies.

I have unopened wax packs. What's your number one most valuable? I've got a couple. I mean, the wax pack, 61 Fleer, they could have the Will Chamberlain rookie. And at the Jordan rookie I have, the eight is probably, you know, 15, 20,000, unopened boxes of 87 Fleer and open wax packs of the Jordan rookies. What is the most, oh, I know the guy's name. He's the guy's name, the most valuable baseball card.

Oh, no, you're talking about Honest Wagner. Honest Wagner, yeah. Yeah. Is that the most valuable one out there? Yeah, but there's cards more valuable. Honest Wagner card is worth millions and millions of dollars. Right. So this whole new, with what you do with your store, the new, it's almost people are obsessed with this because it's a sweat. The Pokemon cards have outperformed the stock market for the last six or seven years or more.

And appreciation? Appreciation. And these things sell. I mean, we sell a ton of Pokemon cards. We have all the different sports cards. And again, just to clarify for the audience, you can go to It's Time Cards. com right or go on instagram it it's time under slash agura hills just put it in its time cards it'll come up and that's my mecca center it's 8000 square feet and it's two big rooms for the cards

the sports cards the Pokemon cards we've got another room that can hold 200 people for watch parties ufc super bowl there's a basketball court in there i've got a big mural of me and cobi and tiger woods um there's a we put in a 65 000 simulator that you you can golf in front of. So it's a whole facility. It's not just a car. It's a whole facility. People spend hours there.

Oh, that's awesome. We're up until 10 o'clock at night. Damn, basketball court and a golf simulator. When I say basketball court, it's like a little half court, you know, with like, nerd basketballs to have a lot of fun. Yeah. Wait, my question is just for people like, I see this happening all time on TikTok, YouTube, shorts, all that. I always think, like, to get the big cards, you got to go and buy them from the store and you got to buy the Jordan rookie. But, like, do you have the chance of pulling the big boys?

like out of packs like this right now yeah you have a chance of pulling i mean that my experience jordan's rookie card is an eight nineteen eighty six fleer basketball right my experience with that is the first time i ever bought a wax pack yeah i opened it up at a shop in westwood uh right here in westwood in l a jordan rookie was in it holy shit yeah i pulled a jordan rookie Yeah, the very first pack. And I wish I would have bought the cases back then. I could add a case of those 86 fleers for $450 at the time. Wait, do you still have the Jordan?

They went up to about a half million dollars in value. The Jordan? The cases of, a case of like whatever's in there, 12 or 16 boxes of the cards. Oh, my God. Yeah. But do you still have the Jordan that you pulled? Yeah. No, no.

That one I sold like an idiot for $1,100, you know, how long? Five years later. Oh, fuck. And it's now worth, you know, God knows what. But I do, yeah, I have Jordan rookies. Yeah. This whole new phase, it's pretty fucking sick. What's like the best market?

Is it Pokemon, baseball? Pokemon's just going crazy right now. But sports cards are going crazy. UFC cards are going to value. I bought two boxes, two cases of the second issue, UFC cards from Tops back in 1999. I paid $750 a case. And there's 12 box in the case. The box is worth $2,000 now.

that makes the case is worth $22,000, $24,000 each. Do you know who's the most valuable UFC card? There's different ones. Sean Brady. I want to open one of these. That's cool. Yeah. Yeah.

Islamocha. Ooh. I can open that. It's my favorite fighter. These are yours, guys. These are a gift from It's Time. Thank you. Sports cards.

Thank you so much. It's center to you. And my partner, O'Day, is amazing because he just sent you down where you'd probably have to pay $2,000 to $3,000 for it. Wow. I want to get, give me a time, sports. Thank you. Ooh, you too.

That one looks like you can be expensive. I'm not even kidding you. There's no way. Yeah, but you know what? I'm not a total fissionando of Pokemon, but if you think you found a good one, put it aside. Well, I know. I mean, MUTUS is one of the top dogs. I mean, the best Pokemon, the first one.

You can get an app. There's apps that you can download where you can hold it on the card and tell you the value. I got a DC in here. We have streamers, you know, that work with us. Of course, people go in the shop. I live here, so I'm going to come down, check it out. Please do. Yeah.

We ship all over the world. you know through my website it's time cards is that daniel cormier yeah i got an innocent silver right here oh yeah this is also so fun oh i got a connor mcgregor right there bro what the fuck's going on what's going on let me see though you don't swoop that from me you got a mcgregor i got a mcgregor up here you go johnny walker no oh yeah it's the old charzards that are the old charzards are like six figure cards i'm pretty sure we know like logan paul was selling that one of one pome korean right i think the bidding was over six million it might be higher now all right well Bruce was this was amazing yeah thank you so

what's that coming on this was amazing yeah you are very uh you're very smart guy interesting I didn't know all this about like you know how much you help the UFC so it's great to have you on you're an absolute legend like I said he's a weapon so thank you I appreciate it I'll take it okay thank you bro you got it all right Bruce Buffer thank you Bruce that was awesome big cheers everybody yeah thank you bro thank you for having me on the show really appreciate it