FULL SEND PODCAST - Dana White Reveals ALL on UFC White House Fight!

Episode Date: June 10, 2026

Presented by Happy Dad Hard Seltzer. Find Happy Dad near you http://happydad.com/find (21+ only). Video is available on http://youtube.com/fullsendpodcast/videos. Follow Nelk Boys on Instagram http://instagram.com/nelkboys. Part of the Shots Podcast Network (shots.com). You can listen to the audio version of this podcast on Spotify, Apple Podcasts & anywhere you listen to podcasts. PrizePicks 👉 Play $5, Get $50 in lineups https://link.prizepicks.com/LME0/nelk (use code NELK). Follow Kyle on PrizePicks. Direct profile link: app.prizepicks.com/p/m3xqIepG Check Out MoonPay and Buy Crypto Here 👉 https://www.moonpay.com Check Out Shopify 👉 https://www.shopify.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Free of charge. BetMGM operates pursuant to an operating agreement with Eye Gaming Ontario. All right, guys, welcome back to another podcast. podcast, White House fight is around the corner. I'm going to the White House fight, and I'm going to be firing on prize picks. Nuclear, nuclear. I'm going to be putting together a massive lineup for prize picks for this, and then I'm also going to probably, you know, fire on every single fight. Follow me on the prize picks app at Kyle, and you guys can see what I'm actually picking when I do it.

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Restrictions apply. Voidware prohibited. Use responsibly. For help, call 1-800-426-2537 or visit nCPgambling.org. What's up, what-up, what-up. Let's go, boys. Boys are oiled up or what? Fucking Steinie wearing a TPT bucky today to get some coin back.

100%. I'm dual stacking upper deckies for this one. Senator freezer tarps, that's jokes. Why are you guys going to ask about Strickland? I got two questions from him. I'm asking him how the fuck he's going to top this one. And I'm going to be like, buddy, maybe the fucking Egyptian pyramids. And then I'm going to ask him when he thinks about me throwing 30K on sugar shone knockout.

And then I'm going to shut my mouth because I don't want to fuck anything up. I don't know who shit. Yo, Chetty, you know what's the best treadmill shit I just learned? Watching modern warfare campaign clips. I've been doing that. Dude, it gets me fired up just literally watching the story mode. I've never played the game in my life. You know what it is?

The video games are so good now. It looks like I'm watching a war movie. It's sick. It is like that, dude. Do you rip story mode on Cod every time? I give it a go and then I'm like, I think I did an MW2, but I think that's it. Yeah, the OG one for sure. I remember Halo campaigns were fucking go.

Hey, Cod story mode is kind of like whatever, right? Yeah, it's like you're just like, it's just killing bots, dude. It's like so hard to die and shit too. Like you're like, it's pretty easy, right? Yeah. Like you're never. Speak for yourself. It's not like getting shot of multiplayer.

Like you can eat so many shots in story mode. You can eat like, you can eat like. You can get lit up by. You can eat like a zillion bullets. Dude, I'm playing Vanguard right now. And I can't, I'm like getting mad throwing my controller. I can't beat the campaign. It's like, and I'm on recruit.

Wait, what is that game? I think it's Call the Duty Vanguard or something. Oh, Cod Vanguard. Okay. It's like some World War II thing or like you're in Vietnam. Dude, that it's, that game is sick. Yeah, it's a good game. I'm way too good at Call of Duty fucking multiplayer.

That's my shit. I don't think I've ever played multiplayer. I can't do it I'm the motherfucker sliding around and shit Dude if I if I streamed me playing campvine I'm so bad It's like I'm like throwing grenades

And it's like killing me and shit Like I don't know what I'm doing Cooking them too long Yo Kyle did I ever Tell you this story Remember this when I bought this in China Okay at the word Did you buy that at the Great Wall?

Yeah the Mao statue Yeah So I'm I'm kind of was seeing this girl Who's Chinese and she comes over to my house. She's like, why do you have a Mao statue? Oh, my God. I don't even know who it is.

And I'm like, oh, I heard he's like a bad guy. My bad. Like, she's like, no, he's the best. Like, she like thought it was sick that I like rep Mao. Oh, really? Is he like a badass? He's like a bad guy, right? I mean, who knows.

It's probably like how people love Trump or hate Trump too. I don't know. That's what I'm saying. I think it was pretty heavy. Yeah, Mao caused a giant famine. I know, I know the, I know the Trump. The Trump haters would sink that he... Such a Santa Cruz line?

The Trump haters would think that he killed a lot of people, but actually, the greatest country on Earth, but it's a whole other story. He caused the giant famine. That's a brutal thing to we recognize for? Just starred people? Communism doesn't work, despite what a lot of the people in the United States are campaigning for. I don't even know what that word means, to be honest. China's lit. That's all I know.

Spurs and 700. I had 50K on the Spurs. last night. The only bet I took on this was that the series was going to go seven games. So if it goes seven games, I'm cashing a little money. I knew they weren't going to go up three nothing. Yeah. I didn't like that happen. I listened to all the fucking idiots deleted my bet and shit.

God damn, dude. I think hurricanes tonight. When 4G's hot, he might be hot. I don't strike too often. Like last night, I was just like, yo, Spurs, 100% 50K. What up, Dana? What's up, boys? How are you? How are we doing? Good?

I'm good, man. How you doing? Good. You in D.C.? Oh, yeah. I'm been gone for like 15 days. England, D.C. I go to New York tomorrow and then back here to D.C. And then, yeah, I'm all over the place. That's crazy. I mean, I've been watching the UFC for so long, too. And I feel like a lot of people haven't seen all the stuff you guys have gone through to build the UFC to what it is.

I think a lot of people started watching post-COVID, but they didn't see the state-by-state battles where the sport wasn't even legalized in some states. It was illegal. Yeah, it was illegal. Yeah, it's what I mean. That's all illegal in different states. When something is illegal and you have to turn it around and make it legal. Yeah, it's not, it's been, listen, this is probably one of the craziest stories in all of sports. But, yeah, we've been through some shit.

Is this like a moment for you where you kind of sit back and not even, right? So what we're doing now is, I mean, the setup over, I just went and walked it again last night, went through all the elements and had a whole production meeting last night. I mean, we're basically on the lawn of the White House building an arena, which is almost impossible to do. And then beyond that, on the ellipse, what we built on the ellipse is even crazier. You know, my head of production, Craig Borsori and my team are just so badass, man, the stuff that we pull off. I thought the sphere was going to be, you know, the craziest thing we'd ever done. But this tops it by, you know, a million times what the sphere was. Is this going to rank as the biggest sporting event of all time?

I certainly hope so. It's definitely the most historic for sure. and again something that will never be done. I said when we went into the sphere, I said after we do this, a lot of people are going to roll in after us and try to do it. Fucking nobody tried to do it. Nobody has tried to pull off the sphere since we did it. And nobody's definitely going to do this again.

Yeah. So how are you going to top the White House then maybe like outside at the Egyptian? No, I don't try to top anything. It's just these things just sort of happened Like Brady hit me up And Brady said hey you want to go to you two with me this weekend So we went to the sphere Went to you two while I was watching the show

I was like this is fucking badass I want to I want to do that So we did it And then you know we were to fight one night And the president leans over and goes we should do a Fight at the White House And I was like yes Yes we should let's do it

So What I like I like brand new arenas when new arenas pop up and they have a lot of you know

a lot of new technology and people can get a great experience you know for one of our fights this is you know this just just happened to happen it's the 250th

birthday of America so it just happened I'm never trying to do fights in funky places not really much. I don't even like fucking stadiums, you know, because I feel like they're too big

and you don't get the same experience that you get in a great arena. What do you think's been like, I mean, obviously you're just in problem solving mode. Like what's been the like number one bullshit you've had to figure out, do you think, to make this happen? To be honest with you, this has been pretty smooth so far.

And it's been pretty smooth. Now we're just looking down the barrel of, weather you know is the weather can be okay you know there's all kinds of

stories being written about the weather everybody's trying to predict the weather this Sunday but it's looking good you know we're using the military

the military weather service is the best on the planet and we're looking good we're looking good so far again I can knock on wood here yeah

Are there any, is there any legs to this Susan Douglas, the civil activist? She's trying to file an injunction to stop the event. Is that just kind of background noise or is that something that you guys actively have to look into? I actually was surprised it took the Looney's that long. I knew Looney's were going to pop up somewhere. At some point in time, they were a little late to the game, but I was expecting them. Yeah, there's a lot of crazy controversy. with a lot of people about this event.

The first time we ever did a fight in London, we did it at the Royal Albert Hall, and they tried to shut us down then, too, back in 2002. Sorry, I didn't mean to cut you off. No, I was just saying, you know, like you have Iman's a hobby, who's a Muslim fighter, you know, and you have like a kind of a multicultural experience when you're watching the UFC.

You're watching kids from the 500% have come up, and now they're living out their dreams, yet people really want to hate on this event. As far as some of the rumors that are going around that are riling people up, if we could just clarify some of them, the number one thing going on on Twitter right now is they're saying Sean Strickland is banned from the event. What are the details with that?

What's going on there? Dumbest fucking shit. Every day I wake up and I see dumb shit on, and you're absolutely right. Oh, he's not fucking banned? Listen, Sean Strickland, he's just not invited. Not banned. We just didn't invite him.

We have 800 fucking fighters under contract that aren't going to the event. Not because they're banned because there's no room. And not to mention the fact, if you look at all the shit Sean Strickland said leading up to the White House event, he's basically saying he didn't want to be there. He wouldn't want to be there. He wouldn't want to fight there. and he's just sort of, I mean, this is what Sean Strickland does. Not to mention of fact that if this fight was in

fucking Tucson, Arizona, in an arena, Sean Strickland is the type of guy you keep away from other human beings. It's not like, you know, Sean's the guy that you want fucking roaming around. We invite him to power slap fights. He gets in fucking fights with people while he's there. He walks up to people, fucking machine gun Kelly, and just starts calling him names and you know what I mean? Yeah.

All of a sudden, Sean Strickland is the fucking victim. That's hilarious. No, Sean Strickland has not been banned by us or the White House. That is a funny way to put it. He's not a guy you bring around to other people, let alone the fucking White House. And he made it very clear leading up to the event that it was something that he did not want to be. a part of. Now all of a sudden he's been this victim who's been banned.

Nobody's banned. Yeah, I think the controversy is like he's are, he is the only American champ right now. And so people like want to see him there. Then the other controversy was another rumor that people were saying tied in with it. People are like, oh, Netanyahu is going to be rings out.

So can you dispel that rumor? I highly fucking doubt that Netanyahu is going to be at the event. You know, but this is all the goofy shit that comes out and leads up to anything. I mean, it's just, it's, it's, it's all bullshit. But I love it.

I love all this kind of stuff. This is, that's what comes with an event of this negative. That's exactly right. You're going to have fucking haters when you're doing something this earth shattering. Also, if you're, if you're not invited to something, just be just saying that your band is is a cooler way to do it. You know, I mean, like technically Stiney, you're banned from this event. You know what I mean?

Like, we're all, anyone who's not going is, is banned. Yeah, yeah, definitely not banned. Nobody has been banned. We have 800 fighters under contract. We have a bunch of guys that are coming out and girls that are going to, you know, be a part of the ellipse, the fan experience over there. Sean Strickland is not the guy that you fucking bring to that event and do it. You know, we have 44 events a year. Sean Strickland at 44 of our fucking events every year.

No. None of the fighters are, the 800 fighters that we have under contract. There's a group of guys and girls that do go and 700 and something that don't. Goofy shit. Goofy shit that leads up to an event. A lot of people on the left have framed this as this is being paid for by taxpayers. And this is something that's pretty clear if you just Google it, but they're still having this narrative that somehow Trump is,

paying for this. So that's another thing that you might. Not only are the taxpayers not paying for this thing. We're paying for fucking everything. There's a big number on this one. And here's the other thing. So, um, hey, Elliot, in my room, there's a like a Washington, D.C. magazine. I think it's on the floor by my bed. Go grab that. So it's the 250th birthday of America. You know how many fucking events are going on in Washington, D.C. And to celebrate 250. And there's this Washington, D.C. magazine I was looking at a couple nights ago that's in

a hotel room here. And it's literally filled with all the events that are happening, you know, from concerts to fucking all this other shit. So because Trump likes the UFC and the UFC is one of the events here, you know, it's the event that the people. that don't like Trump on an attack. It's Trump's B day that day. Flag Day. Flag Day, Trump's birthday was

we were supposed to do it the 4th of July, but he ended up, he's got to be in like three fucking states on the 4th of July. Plus, it's my favorite holiday, so I'm glad we don't. Look at, this is the Washington magazine here. The whole cover is America's 250.

Big events, new exhibits, grand openings, local gems, that, all the ways to celebrate. $250 in Washington, D.C. And this thing is literally full of concerts and fucking everything that's going on in Washington, D.C. for America's 250th birthday.

Nobody's fucking bitching about that, right? Yeah, I mean, Teddy Roosevelt did some boxing fights right at the U.S. right at the White House, and nobody really... You have a huge story about it. In the... in the show, yeah.

Teddy Roosevelt used to spar. He'd bring in fighters, and he used to spar with him at the White House. He used to spore. wrestle and grapple back in his day. Whoa, I didn't know that. Yeah, he was a badass. So guys, every week we give away $1,000 in Bitcoin with MoonPay.

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Shut up to MoonPay, the best crypto app in the game. Let's get back into the podcast. You do a pretty big party for July 4th, right? I think I heard that you like throw for your employees, your friends. I got a place up in Maine. And I go up there. and like literally i put on like a 30 minute fireworks show and people from all the towns that around me all fucking come over and park their cars around my property and watch the show and

yeah i'll be in uh i'll be at bar harbor main by uh that area by the way you're 40 minutes from me 40 minutes away yeah yeah i live up in north comway new hamway new hampture so not too far you probably go ham on fireworks 30 minutes what do you spend on fireworks 30 minutes the fucking show is 30 minutes fog. Most fireworks show are like a 10 minute fireworks show is a long firework show. Mine's 30 minutes. My show is better than the town that fucking doesn't. Oh yeah. I grew up in a small town. It was about 45 seconds. Our like our firework show. And that's normal. It was a couple black cats. It was like, yeah, it wasn't too great. So Dana, how long do you see yourself doing this kind of grind? I know you've been able to, it's not the same grind as it

was when you were like battling, you know, John McCain and this type of thing. UFC is way more mainstream now, so it's a bit more fluid. But do you see yourself doing this into your 80s? We're like, what do you want to do? And we continue, as we continue to grow, we continue to, you know, we're not a fight promotion anymore. I mean, we're so much bigger than that. And what we're, I just did a boxing match in England, my first fight on Sky Sports over there. and it was fucking unbelievable.

I mean, the English fans are different, man. They're just so different. And any sporting event, you can go to a fucking ping pong match in England, and the fans will make it the most exciting thing you've ever seen. And, you know, they're singing and chanting. And, you know, when people talk to me about, oh, you know, your competitors, your competitors, my competitors are the NFL, The NBA, major league baseball, and the NHL.

Those are my competitors. All these other guys, you know, we are not the fucking same. Okay, we are not in the same fucking league, not even close. So I want you guys to wrap your fucking head around this. Now, the most powerful in the world, you're talking about soccer. Soccer is massive. In the United States, the NFL is the monster in this country. And when you talk about competing in competition, when they were sitting around their headquarters and it came out, they said, what?

The fucking UFC just got an $8 billion fucking television deal. There was $8 billion sitting over at Paramount. how did we not get that money? We'll put games on on fucking Tuesday. You know, we want that money. And those are the guys that then, you know, the NHL, Major League Baseball, all these other guys that saw that deal get done. They all want that. So over the next, you know, six years, me and my team have to fucking deliver on a lot of different fronts for Paramount.

So that when we're looking down the barrel of our deal ending, these are the guys that I'm going to be competing. with all these other fucking, you know, I'll go, I'll do a press conference and I got my press going, oh, fucking Oscar Day La Hoya said, what? Fucking Oscar de la Hoya. You know, Eddie Hearn

said, and fucking all these other guys, Jake Ball said, guys, we are not, we are not the same. Those guys are not my fucking, they're all competing with each other. They're all going to fucking beat each other up and

blow all their fucking money and do whatever they're going to do. Those guys are not my competition. So the question you asked me is, how much longer am I to do? I have so much shit that's going on right now that I want to do, you know, and however long it's fuck it takes. But the new thing that I'm really focused on is boxing and building that up over the next couple of years. And got a lot of big announcements over the next month. So I'm still having fun.

fun. I love this shit. I've been on the road for 15 fucking days and I'm not going home till Monday. And then I go out on the road again right after that. This is going to be, it's crazy because if you look at what we've accomplished, like Kyle said when we started the podcast, you know, this is probably the busiest year of my career this year with all the shit that we got going on. So I still love it. I still, you know, I still got the fucking. energy to do it. And so who knows? I might be 80 still doing the shit.

Who knows? Is it hard to imagine not doing it? Like once you find a love for doing this? Like you wake up one day and you're like, how am I not going to do this shit? The problem is, I'm still in that mode where I love the stress. Love solving problems. I love building.

I like to build. And, you know, if you look at what we've already accomplished. Performance Auto Groups, 47th annual sale event is back. Now for three days. Lease or finance from 0% plus loyalty incentives and maximum trade in value. Shop thousands of in-stock new, pre-owned, and demonstrator vehicles. June 11th to 13th across all Performance Auto Group retailers.

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And I love the team that we built. I mean, my UFC team is fucking second to none. I mean, you know, I talk about my employees all the time. They're a bunch of fucking animals, killers. And, and then now the team that I've built with Nick Kahn, on the boxing side is exactly the same. And I'm having a blast with these guys right now. I like killers, man.

And I got a bunch of fucking killers working for me. That's what I was going to ask about the Zufa boxing. I've seen you talk about it in the press conferences. And you're like, judge us by what we do at the end of the year. Are you guys looking to completely takeover boxing like you did the UFC? We're five months in. Five months we've been doing us. Look at the guys we've signed.

Look at the fights that we're putting on. And then, you know, I keep saying, because I know what's coming down you know, coming down a pike right now. So I keep saying Jan 1, 27, judge us for what we did in 2026 as we look back and see what we did in one year in the sport. Guys, these other fucking guys that have been in the business forever, they're all on DeZone. Do you even know what fucking DeZone is? Do any, you guys know what to know? Nobody's tried to download the app.

Everybody's watching fucking DeZone. And all these guys who hated each other six months ago are now all cramped on the same shitty little fucking platform. And meanwhile, we're in over like 94 countries around the world on television.

You know, so when you fight for Zoufa boxing, obviously when you're a fighter, you want to make as much money as you possibly can. But what's just as important or more important is how many people around the world to see you accomplish these great things and see what you do. And that's what you get with us.

So, yeah. Could Zufa boxing be an avenue to do those cross promotional events that the fighters always talk about how they want to do and stuff like that? Is that something that we could see with that? You know, let's take a, you know, one of the greatest boxers ever and let them box an MMA guy who can't fucking box. I don't like it. There's always going to be a market for that type of shit.

Like that's what Jake Paul does. Jake Paul does, you know, it's just, it's not my thing. Gimmicky shit. Yeah. Yeah. Yeah, he does what I consider goofy shit. And there's always going to be a market for that. People are always going to want to see that, you know.

It's a one and done and it's just, that's just not what I do, not what I do. I want to see who the best is. I was just going to say, are there any plans to build out more UFC PIs? Because I think that's one of the best things you guys have ever done. I went to the UFCPI, really beautiful place. And it becomes like a melting pot of martial arts. Like during the UFC BJJ events, you got all the guys like Mason Fowler, the Tackett brothers in there, you know, and they're sparring with Marab.

Are there any other plans to build out more PIs? Yeah, well, we got Mexico and we got China. And the China one is badass. and we got, I was just in, I just did a fight in Bournemouth, England. And one of the guys said, hey, you guys are, you know, you got a sky deal now over here. You guys are in the boxing sign all the guys. Don't you think that a PI in England would make sense? And yes, it absolutely does.

You guys got to do one in Canada too. College wants to go work out. Well, the Canada one is close to the U.S. You know, Canada is, it's easy to get to the one in Vegas. But we, I think the next. next one that makes sense would be the UK. Where does this put to Poria among the greats if he's able to pull off

another? Yeah, I mean, this guy's on a run right now that, you know, he's obviously, you know, you got him in Islam pound for pound best fighters in the world and then, you know, those two could possibly fight. So, yeah, he's

looking down the barrel of fucking greatness, no doubt about it. And I believe that if if Pereira wins, you know, a third title in three different fucking weight classes, he's the goat. If Tuporia wins this fight, you think we could potentially see an Islam fight? Anything's possible.

That'd be fucking crazy. Yeah, the Teporei fights is going to be insane, especially because all the shit they've been talking on social media lately, it just builds it more for the fans. Like, when there's some real heat there, I was like with the Strickland-Hamsat fight. I know they made up at then, but they had heat with each other, and that brought a lot of eyes to that fight. So do you like when fighters kind of go out of it, or do you just sort of stay out of it and let it sort of naturally... You know, you have guys that can't stand each other and it gets to, you know, crazy levels, or you have guys who totally respect each other and, you know, there's a lot of respect leading up to the fight. The boxing match that we just did with the Canadian Rizigie and Chris Bill and Smith,

total respect leading up to the fight and the fight was a fucking war. I mean, like a Rocky movie type fight. If you saw that in a movie, you'd be like, this is such bullshit. These guys can never take this kind of punishment. It was one of those kind of fights. So you don't need a bunch of, you know, talk to make a great fight. But when it happens and it's organic, it's definitely fun. Yeah, so true.

Sometimes it's the ones that you're like, no one's really talking. about and ends up being like legendary you know when you have two bad motherfuckers heading in to fight each other and you know and that is the case with Gachi and Ilya I mean both guys have explosive knockout power

highlight real knockouts and you know it's like one of those fights whoever catches that chin first on Sunday night is is going to win that fight you think people are underestimating Gachi I mean he's fought literally the best guys in the world

Kabib. Are people like, underestimating him a little bit? You know, because Ilya looks so good and whatever, but the truth of the matter is, both guys have unbelievable knockout power. So whoever

catches that chin first could win this fight. Yeah, Gachie's big too. I'm hammering Gaichi, let's go, knockout Gachie for a marriage. Freezer, you're picking, you're picking Sean as well, Freezer? Yeah, I was going to ask you that, Dana, as a, the generic gambler, I'm thinking about throwing

30K on sugar knockout. What do you think about that happening? Well, again, any of these guys that have true knockout power and our knockout artists, yeah, anything is possible. I mean, you know, the thing with Gaichi is people like, oh, Gachy's at the end of his career, and Gachy's old. Gachy still knocks people the fuck out. I mean, the guy, to count him out and think that he couldn't hit Ilya, you know,

and catch him on the chin is crazy. It's the fun in having two guys that are both knockout artists face each other. And obviously, Sugar Sean O'Malley has devastating knockout power too. Is there any truth to this Armand betting a million dollars on a fight? No. From what I heard is that Armand didn't, it was one of his, it's one of his buddies that bet. One of his buddies bet a million dollars on Gaiji, right? Really?

Yeah, he's got that rich friends. I mean, that's a big payout if it wins. Two-leg parlay. O'Malley knockout, Gatheat-Gy knock-out boys. Lock it in. You heard it here. It was crazy.

There's a lot of these betting apps, you know, they don't let you bet a million dollars. I mean, they, I remember when, when Jake Paul bet,

I thought, Anthony Joshua, I wanted to bet $10 million dollars on Anthony Joshua. I mean, I would have bet every fucking thing that I owned in life on that bike. Then you know what happened? Then the Tom Aspenall fight happened when he got poked in the fucking eye. And I was like, holy shit.

You know, what if fucking, you know, what if Jake Paul does some fucking goofy shit to, you know, try to. And what happened during the fight? Jake Paul literally kept fucking diving at his legs the whole time, like fucking, you know, trying to avoid the fight. And I was sitting there going, holy shit. If I would have bet on this fucking fight, I'd have been sitting here freaking out that he's going to blow his ACL out because, you know, Jake Paul keep diving at his fucking legs.

And you just, you never know what's going to happen when you sports bet, man. Sports betting is so fucking crazy. Are you still anti-sports betting? because the last time we talked, you were no sports betting, only blackjack. But have you been dabbling a little bit in sports betting now?

Super Bowl, I'll throw some money, some fun money on the Super Bowl and shit like that. You know, they say, oh, betting on the game makes a lot more fun. You're a fucking lunatic if you think that betting on the game

is fucking fun. Yeah. It's true. Freezer, what do you have to say to that? I mean, I don't know, boys.

You know, you got to toss a few, few bucks here and they're on Pooka Nicaoa over your day and it does that under the table. I feel like you bet on stuff that you're not interested in to make it interesting. That's why I don't really, I don't bet on UFC stuff

because like it actually ruins it for me. Then I'm like biously watching it and I'm like, I fucking like watching it. No, betting on UFC is awesome. Yeah, you can bet with your friends on the UFC and like you can make a case like in the Derek Lewis Josh Hocat fight. You can make an easy case.

for either athlete in there. It's like you don't you don't know what's going to happen. The craziest sport to bet on is Power Slap. I have no idea what's going to happen in that. If you've never bet and then gone to Power Slap live, you've got to do that. That would be fun.

You got to do that. The craziest sport to bet on is the fucking NBA, right? So you'll bet on the NBA and you'll be like, hey, I'm up 30 points. We fucking got this. You go take a piss. You come back and it's fucking you're down to. Like, what the fuck? How did that happen?

They go on these... Last night. That should happen with the next. They go on these fucking runs, man. Yeah. The NBA is the worst to bet on. The fucking scores just go like this. What's the status of your blackjack with Michael Rubin?

The high stakes. Well, is that anywhere near? Ruben was just like, fuck. If you do something like this, I'll jump in with you. I'll do it. But yeah, I'm working on a big gaming. But, um, yeah we're already at the level where they'll let me bet the mGM will let me bet a million a hand

and and your plan for that would do you go three hands like you usually do or just one hand yeah you could go one or you could go three yeah yeah or you'll mix it up total a million not not a million a hand but three would be to total a million a million bucks yeah but i'm working on a on a big gaming deal i told you i've been you know i've been telling you about this for a couple years. It's been a, it's been a tough thing to negotiate and figure out how it all works out, but we are fucking right there. So what we like to hear is to generate, Dana. If you need an intern, just let me know. I feel like Dana, you were like naturally created to be in the fight business. You've created such great shit. Like if you weren't in, you know,

boxing or UFC, what do you think you would be doing with your expertise? I'd still be training like I was before, you know, I did all this shit. You know, I made a decision when I was 19 years old that I wanted to be in the fight business for the rest of my life. And at the time, I didn't know exactly what that meant or where it would lead, but that's what I'd still be doing. Because I love doing that, too. I just love being in the fight business.

Yeah. Do you ever sit back and reflect a little bit? You know, like you've created this verb in the UFC. like I went down to Entram or Michael Morales trains and he's a really good duty as these orphans from an orphanage nearby that go and train there. And they all say they want to be in the UFC. They want to be a UFC fighter. Like it's a verb that's been created. Do you ever sit back as an entrepreneur and reflect?

I'm not a reflector. That is crazy. You know, I talk about this Latin, especially leading up to this White House fight. Unfortunately, I'm always in this mode like, what's next? What's next? What's next? I mean, we've already got, if you look at the UFC, we've already got our fights made to mid-September, right? Or the end of September, early October. And then I'm looking at all the stuff that we're going to do this year now in boxing. And you mentioned it. I'm looking at all the stuff we're doing in Jiu-Jitsu. Power Slap. I don't know if you saw it. You see what I posted yesterday about Power Slap? This fucking beast. Hold on. Let me, let me, let me, let me, pull this up for you guys so I'm fucking accurate here. All right. Listen to this.

This fucking thing, God damn it. Power slapped record breaking month. Two billion views and two million new followers in the month of May alone. Two billion views and two million more followers just in the month of May alone, our biggest month that we've ever had. that thing is a fucking beast. We just launched Jiu-Jitsu, which has been successful, and now we're starting in these tournaments

where young people and everybody can come participate in the tournaments. You guys know where on that in boxing, we've been talking about that since we started the interview here. And then the UFC, we're about to be on the White House lawn for America's 250 and the list goes on and on. So I'm always thinking about what's next instead of, you know what, let me just go walk around and take this all in and think about fucking how great.

You know what I mean? I don't ever do that, ever. And attendance at this event. So Trump's going to be there. You have a bunch of other, obviously, like, celebrities that are going to be there. Is there anybody that surprises you, number one, that's going to be there? And then also just to clarify for people,

there's like a rumor going on online. What I want to clarify is you are having a lot of troops out there. And a lot of people in our military, you got them free access. Yeah. So what's crazy is fucking today's Tuesday. The event is Sunday. Today is the day that I'm actually sitting down. The girl who runs all the logistics, her name's Amber.

She's a fucking animal. We're going over all the tickets today and who's coming and all that stuff. I haven't even done that yet. So that's all going down today. I think the president handed in his list yesterday. So I'm going over all that yesterday. But yeah, majority of the 4,300 people that will be there will be U.S. military from every single branch of the military. Yeah, because those are the thing.

People were like, oh, a lot of the military should be there. And then people are like, he is happening. So I think that's amazing. branch will be represented at the fight on Sunday. Was that also a talk with the whole, like, Michael Chandler waiting on McGregor thing? Was that, like, what made you guys make that decision? What do you mean? Like, everyone waiting on Chandler, Chandler waiting on getting McGregor?

Yeah, I didn't want him to wait. I told him, you know, don't wait for anybody, man. You have, I've seen it over the last 25 years, guys waiting for guys, and you have a small window of opportunity to, you know, to compete in this sport. Don't wait for anybody. And Chandler did wait too long, in my opinion. But now he's getting his White House card. I mean, Chandler is the most American. I agree. There's one of the top Americans out there. And Chandler by Keo is a, Chandler by Keo is a sneaky, sneaky bet. I think a lot of people look past him. The dude has insane power. Obviously, Rufie's extremely technical. It's going to be a tough one for

him, but don't sleep on Chandler. Yeah, he's got a challenge ahead of him for sure. That guy's nasty. He does. Chandler throws bombs, bro. He just throws bombs. He just, he puts on a fucking war. He puts on a good fight, you know?

He's entertaining. He puts on a show. It's going to be sick. 100%. Oh, Malley's due for a knee knockout, boys. It's a fun card. It's a fun card. I'm fucking nuking it.

I was going to bring up Josh Hokit. Like, do you find it corny personally, or do you find it like, hey, this entertaining at all not even fucking remotely close to be in my thing you know you know it is my thing the last fucking performance he put on that's my thing yeah I bet Dana's just worried

when he sees Hokka and Hokit was in fucking roller skates getting towed by a bird scooter he probably watches that and he's like don't fucking get injured I was watching that like bro you're in roller skates in Albuquerque you're a professional athlete but he's he is an entertainer for sure

and he has the hands and rest of wrestling to back it up, you know. That's what I think people sleep on them. Yeah, if his fight was bad, people would fucking hate him. But like when he put on that fight, it's like, do whatever you want. I am not a fan of all the, you know, the goofy fucking, whatever that shit is. He's doing Star Wars or

WW. I don't know what it is, but not my thing, but fucking that last fight he put on, that is my thing. That's why I made that fight that night. And the way that he fought, you know, him and Derek Lewis should be unbelievable. That's going to be a good one. Yeah.

And then we can see Gable International Fight Week. What do you think about Gable Stevenson? Do you think that's kind of the next evolution of a heavyweight fighter or are you guys going to build him up a bit? I'm glad you asked me that because, you know, I just saw an interview with Pat Militich. I don't know if you guys know who Pat Militich is, but he was like one of the early guys. You know, had a big team when we first bought the company and all this shit. And he was talking about Gable Stevenson and some other guys. He's like, I see what they're doing here.

They're trying to take these guys from the cradle to the grave. It's like they're trying to snatch up all these young guys before they've like. I'm like, Matt Militzich, what the fuck are you talking about? Every time I see this guy now, he's saying fucking weird shit. First of all, Robbie Lawler was 5 and 0 when we brought him into the fucking UFC. in the early days, and he was from fucking Pat Militich's camp. Robbie Lawler went on to be a multiple-time fucking world champion in different organizations, including the fucking UFC and fought for a long time.

He just retired not long ago. BJ Penn came into the UFC with no fucking professional fights. I mean, it was the weirdest fucking interview I've ever seen. It's like the new UFC now, they're trying to bring these guys in early and all the shit. No, guys that we've seen that we think have potential, you know, Aaron Pico. You know, we were trying to get him early on in his career. Absolutely nothing has changed in the way that we sign guys from the early days to now. And yeah, he's one of those guys that we think has potential to possibly be great like a Robbie Lawler.

Yeah, Gables, he's like a. potentially like a prodigy just with his wrestling pedigree. How do you guys go find talent? Do you send scouts out to like organizations like Lux and like, or do you use your contender series? What are you doing to find talent? Sean Shelby and Mick Maynard are our matchmakers. And yeah, they do go to these fights.

When we first bought the UFC, all the fights were happening in Hawaii and Southern California. And I actually used to fly every weekend and go, watch these fights live. But now, you know, streaming didn't exist then. And if we didn't go see the fights live, we had to have VHS tapes of them. And we'd have to watch the VHS tapes. Obviously, you know, when you think about our business, not just scouting fights, but, you know, promoting fights and everything else, technology has been great for us. You know, streaming and the internet and social media has been incredible for our business. But yeah, Sean and Mick have their

finger on the pulse of everything that's going on out there and all the up and coming guys. And obviously, the contender series, which starts again in August, is massive for us. I mean, it's, it is the best fucking show on TV, you know, in that few weeks that it's on every year. And for those of you that don't know what it is, we take two of the best fighters in the world in these weight classes that are not signed by the UFC. And obviously, and I don't do any homework on them whatsoever. I don't read anything.

I don't want any bias. And I don't give a shit what you've done. You've obviously done some great things. That's why you're there fighting that night. But it's like, show me who you are right here, right now. And then I decide that night who we sign and who we don't. What percentage breakdown would you say is like talent and record compared to like? It's all about fighting.

It's like the Hocat thing we're talking about. That whole fucking. whatever that is, I don't like it, I don't care about it, it actually turns me off. Right? It sends me the other way. Then I sit there and watch him

fucking fight that night and then I'm like, okay, I'm in now. Now I'm in. So it's all about... Yeah. The two people that have stood out in my entire career of fighting since I was 19 years old.

I went to dinner. I was in Ireland and I sent out a tweet, hey, who wants to come drink with me at Temple Bar? Fucking, the place was packed. All these Irish people there drinking with me and all anybody talked about me is you have to sign Connor McGregor, you have to sign Connor McGregor. And I'd never heard of Connor McGregor.

And for some reason, leaving the bar that night, I was fucking drunk, maybe that's why. But I thought he was a heavyweight. So then I come back to the United States and I tell Sean Shelby, all anybody talks about is this kid, Connor McGregor, and Sean's like, yeah, we're in talks with him right now. I said, oh, perfect, all right. So then we signed Connor.

Connor flies out to Vegas. I went to dinner with him. I got my fucking car and I called Lorenzo for Tita. I said, Lorenzo, I don't know if this guy can fight, But if he can even throw a fucking punch, this guy's going to be the biggest fucking superstar ever. And then Rhonda Rousey came up to me at an event and said, hey, can I get, you know, 10 minutes with you? I'd like to talk to you. We went back in the back room.

We started talking in my head, I said, holy fuck, I think I'm going to do this. And if I do, she's the one to do it with. And I ended up signing her and the rest is history. I called Lorenzo again after that meeting. I said, I think I'm going to do this women's thing. He's like, no shit. And I'm like, yeah, this Rhonda Rousey is fucking special. So those are the only two that have ever stood out to me like their personality or, you know, whatever before I really knew how good they could fight or whatever, you know.

I knew Rhonda was good and that she was a judo, you know, but her personality really, I said, holy shit. This woman special. Those are the only two out of like... Those are pretty good calls. Fuck. Both of them are... And if the personality is there, then it's just... It's interesting. It's cool, man.

Fucking Grand Slam home run. I was watching old clips of the McGregor, Mayweather, like, World Tour Press conferences. That shit was with you on stage and stuff. We were just talking about it like three days ago. Yeah. Without a doubt, um, the greatest fucking fucking, time in my career was that

world tour. It was fucking incredible. And what's funny is in the negotiations with the Mayweather side, you know, because we all had to pitch in pay for all this shit, right? So everything was a

fucking negotiation. And so we built out this world tour thing and I put Toronto on the list. And they called, they're like, we're not going to fucking Toronto because of the Fuck about Toronto. I said, guys, you don't know. Trust me. You don't know. You don't understand. Because these boxing guys don't get Canada. They don't do shit in Canada and whatever. I said, I battled with these guys, you know, because they have to pay 50% of the bill to go there. You know, there's fucking planes and all this other shit. And I fucking battled hard. We went to Toronto and Toronto was fucking awesome. It was one of the best stops, in my opinion. But I'm biased.

I love fucking Canada and Canadian. So. I saw Canada is now going to get a, they're going to get the fights on Paramount Plus next year now. Yeah. And after that fucking ridiculous fight, I want to bring him. I want to do a fight up in Canada with him too.

Yeah. So I battled hard for Toronto on that, on that Mayweather McGregor tour. And it was fucking great. And it was just so fun. And what was great was, I mean, every city we went to,

you know, you would, think if you did a press conference the day before in L.A., well, the next day in fucking New York was going to be pretty much the same. No, every day was different. Every stop was different. And what was cool, too, my favorite was, you know, you know, fucking Espinoza, the guy who ran Showtime at the time. By the time we got to England, Connor didn't know him, right? But by the time we got to England, Connor had figured this fucking guy out because Connor's so fucking smart.

He's like, this guy's a fucking weasel, this guy. And literally when that played out, I still fucking laughed my ass off when I see that clip. He shut the fuck up and sit down. What are you going to do? Where is the weasel now?

I think he's just floating around out there. Connor figured that fucking guy out quick. It was beautiful. How do you think Connor's going to come back in his fight versus Hollow out? You know, you don't know. That's part of the fun of it. You know, here's what I can say. I've never seen a situation where coming back from such a long layoff is a good thing.

Layoffs in this business are, you know, you got to stay active. You got to keep, stay busy. But again, you're talking about a guy like Connor who has that knockout power. And Max Holloway's, you know, one of the greatest ever fucking do it. Do you guys have anything planned for that, like extra press? conferences. We're so focused on Sunday right now and then as soon as fucking Sunday's over,

Monday will be on the grind for international flight. We can give you a bunch of information on that. Well, it's a big fucking big summer and big year for the UFC. And there's a small chance that it could be moved because of rain. So what would happen? I've heard that. I don't know if that's... Rain ain't going to stop us.

Lightning is what will stop us. If there's lightning, yeah. So, you know, I mean, you guys have played fucking use sports your whole life. So, you know, as soon as the buck and lightning happens, everybody, you got to get out of there. But lightning only happens for a certain period of time. And we'll know ahead of time during and whatever, how long the lightning's going to last. And we would just delay the fight.

We wouldn't cancel it and do it another night. Just get a little rain going. Your parlay gets fucked freezer because of lightning? Not. We're going Sunday no matter what. It can fucking snow. We're going. Fuck, yeah.

We know you got a busy week. We appreciate you taking the time, Dana. We're fucking pumped. UFC White House this Sunday. Let's go. Yeah, thanks for coming on, man. Congrats on your success, boys. Keep fucking rolling.

Thank you, boys. We'll see you soon. Go kick ass, Dana. Okay. Peace. Spotify, it's Jay Shetty. Are you one of those media strategy people? Scrolling through spreadsheets,

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