FULL SEND PODCAST - Gary Vaynerchuk x Nelk Boys | Ep. 24

Episode Date: January 12, 2022

Gary Vee Explains How He Made $90 Million on NFTs & Why They’ll Change the World Presented by Happy Dad Hard Seltzer. Find Happy Dad near you http://happydad.com/find (21+ only). Video is available on http://youtube.com/fullsendpodcast/videos. Follow Nelk Boys on Instagram http://instagram.com/nelkboys. Part of the Shots Podcast Network (shots.com). You can listen to the audio version of this podcast on Spotify, Apple Podcasts & anywhere you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

We want out. We want out. We want out. We want out. All right. We're back. Where are we at? Summit? One Vanderbilt. Shout out Andrew Matthias. We got Gary V. in the house. We literally just wrapped up A.B. too. And now we're going back to back. Bob's still got a taco stains. I got the same pants on as always. As always. Gary is a guy who's always showed respect and been one of the most fascinating figures that I've ever fucking met. And always paid respect to the little guys. In the beginning, I've always. I remember I fuck with you and you fucked me when I had fucking nine followers. So I saw the talent.

We also got, uh, we're bringing on John today who's the, the president of full send, president of happy dad. Well, maybe he's the godfather, though. You think he's the godfather? He may be the, because actually me and John always go back and forth, Gary. We always have like a little fighting thing of who can bring better guests on. So me and John have this thing and I think you're beat me right now. Yeah, technically I get credit for Gary. I get credit for Gary, even though you, you know.

No, you get credit for Gary. Okay, thank you. Bob could have got me. He could have. I know he sent that text prematurely. We were going to have you come on board in a couple weeks. Gary will probably, because out of sympathy, he'll just do it. But for you, it's more of a real business thing.

You know, for me, he'll just be. I've known John a long time. I know. I love that. Long time. But it's a, I'm actually fascinated to see what you're doing in this whole fucking NFT space. I thought it'd be cool.

I'm so excited to sit down with you, Rose, because this whole, everything going on right now. I think it's just so cool that we just have a fucking combo about what's happening in this fucking digital world right now and everything going on. It's fucking. I'm so interested. It's interesting because it's the first time it's been like this since 1996, 97, 98. Like, Web 2, which John for sure, Bob, for sure, you, in the newest version of it, Web 2 kind of hit in 0506, MySpace, Friendster, then MySpace, and then quickly, MySpace, YouTube, Twitter, Facebook, and it all kind of popped off.

But there wasn't, like, scary, like, I don't even understand what's happening vibes. it was like, oh, this is kind of cool. Like, can I watch, like, family guy on this thing called YouTube Weird? Web 3 is, like, seed phrase, cold wallet, NFT. Why did somebody just pay $400,000 for a JPEG of a rhinoceros with, like, a flame-up it's at? Like, it's so confusing.

And the last time it was this confusing was 1995, 6, 7, when you had to tell 20, 30, 40-year-olds, no, there's a thing called the Internet. And, like, what are you talking about? Like, no, you talk to people on AOL chat. Like, people were confused. And you guys are young, sure you're very young. Like, like, it's been a long, it's been a good, long time, 25 years since something came

along, which is the blockchain. Now, obviously, it's been around, right? Bitcoin's been around, you know, Ethereum's been around. But now it's consumerized, meaning it's everyone's aware of it. Like, a lot of people have heard the term NFT. They don't know what it is. They think, a lot of people think it's a scam or this and that. But, like, everybody thought the internet was a fad.

Like, everybody listening right now on the other device that you're attached to, just Google the internet is a fad and read unlimited articles by the Wall Street Journal, by professors, by real legit people saying, no, no, this is going to be gone in two years. And that's what you're hearing right now about NFTs. Like, this is money laundering, this is a fad. And, like, granted, I personally,

and I put out this content every day, believe 98% of the projects right now are going to zero. I agree, yeah. Just like the internet stocks of 99. but the overall concept of NFTs and what it represents will affect every person listening and watching for the rest of our fucking lives.

So if anybody that doesn't know, because I'm honestly in this boat, I'm an idiot with this shit, what the fuck is an NFT? And I'm dumb, sorry, my bad, what is an NFT? It stands for non-fungible token. I believe the word can change. We used to call social media Web2O.

Like, it could change. So don't even get caught up on it, but that's the term. What does it actually means? It means that you can absolutely show and verify that you own something digitally. You own it. That's a brain fuck for the crew here,

for me when I first got it, and everyone listening, because we weren't used to it. But what was a brain fuck for everybody in 1999 was the idea of people dating online. Everybody thought that was weird. That was like a 500-pound dude in his mom's basement.

Now everybody fucking does it. It's DM and swipe letters. It's all that. So what's funny for me is watching a lot of 28 to 50-year-olds really struggle and shit on this and they don't realize they became their mom like you used to make fun of your parents

for not wanting to put a credit card into the computer now you are that by shitting on NFTs what are these apes like what are these before we go there we finish one point let me go to a one more 101 place when people are like well I can just right click and save it's a JPEG meanwhile meanwhile

the amount of people that take photos in fake private planes in fake watches in fake lambos it's easier to fake in the real world than it is in the blockchain if Bob took a right click and saved the board ape

and put it on his profile I was like yo here I am I'm in the game in eight seconds I can go to the blockchain and see if he actually owns it you can fake it more in the real world than you can on the blockchain people don't understand that

like we're in like a fake chain or some shit like anyone can do that but what you're saying is like yeah if there's a fake chain you got to take it to a jeweler he's got to bring out the magnifying glass take a look at it where here you just look it up you know but let me say this i'm incredibly empathetic to anybody who's listening who's like this is fucking stupid and i'm cool with that i think so i wanted to do this too it's cool because we have a lot of those people and here's the best part i could be 100% wrong i'm just

ready to talk to everybody who's listening and watching in 2037 then we'll see what's up like it's and me with that statement i'm willing to take my l but i don't think i will we're we're Where does it, like, become, like, a scam, though? Where does it become where it could be? Bob, there was a, on OpenC, which is one of the biggest marketplaces where you buy and sell. It's the eBay of NFTs right now. Yeah, it's the eBay of NFTs, and there was over a billion dollars in transactions last month. You know, but what's crazy is there's less than two million wallets on there.

There was a billion dollars in transactions in the last four and a half days on OpenC. There was a billion last month because people were tax harvesting, so there was Lex action. As soon as we flipped the new year, the first six. days of January, there's been a billion. With less than 2 million people on OpenC. When I first saw it, I kind of thought it was stupid too because, but then when I realized like what you said, like 98% of the projects are going to go to zero, that's when I really like started to understand.

And like when you see those 2% of projects that actually are going to do something, that's when I really started to understand like the value of it. So I think that's right. Where it's like, okay, wait a minute. It, right. My instincts is for people watching. By the way, I saw this in 2017 with CryptoKitties. I was like, this is insane.

Owning, like, it would like broke my brain, and I left it. I was like, nah. Like, I just don't have time for this right now. This is too crazy. I don't understand. But when I really did a ton of homework on Cryptopunks in late 20, going into last year in 2021, what happened since 17 was I know that every kid that's 10

is willing to spend every dollar of their parents on a skin on Fortnite to flex-disc. not physically. I know why, this is a very cool room right now. If you look around what people are wearing, what hat, what haircut they have, it's all just communication, right? And so everyone's just communicating through their clothes, through their, through their, what they drink, what they buy. Like all we, the biggest form of communications that humans do is buy shit. Whether it's a home, a car, a meal, or clothes. It's the biggest form. More than your words, more than what you write, it is what you buy

and as this goes digital it's the biggest market of them all and once everybody understands that this is going to eat up the world and what it actually means or more importantly when you say why would somebody want to own something digital well why the fuck do you want a blue checkmark on Instagram

yeah validation why why do you want a million followers on TikTok that's digital you want social currency it's the human race it's how we fucking live. But I'm still like really dumb at this. So, so I think Gary what makes a good, what makes

a good project? You're dumb because you need to put 10 hours of work on Google search and YouTube videos and actually put in the work instead of just reading the headlines. I know because I look at it like you, like I'm really going to speak like a fucking guy who really doesn't know anything because I don't. I shouldn't even be in this podcast right now because I don't know anything. But like for instance, John, what is this

like ape thing you bought with the fucking eyeballs or whatever it is? Like what is that even? How do you acquire that? I mean that's that's another NFT, right? Like, you know, And I think that's going back to one of the reasons why we have Gary here is, I'll get to that in a sec. Yeah. And I'll tell you why and what it is. But I think the biggest thing, Gary, is why Kyle and I really wanted to talk to you is we have a very loyal fan base.

And we haven't launched anything yet. You know, we haven't launched anything yet because we're very mindful of when we launched, you know, what do they get other than the flex? Correct. You know, what more can we do? How, if someone goes and spends their hard-earned money, whatever it is, $1,000. $10,000, whatever it becomes, whatever it is, what do they really get other than the flex? I mean, Bob, back to, like, just to pick it up, like, back to what you were saying about, like, I don't get it. Like, my response is real.

It's the homework. Like, you're going to have to put in the homework. Like, it's too new and complex, which is why everyone thinks it's a scam, which is why everybody thought the internet was a fad. This is, like, some, like, going the man to the moon things. Here's a little thing that's interesting. to John's point, there's a digital image. It could be known as a collectible. A Jackson Pollock sells for $100 million.

50 years ago, 70 years ago, people thought that was just splashing paint in the Hamptons, when the Hamptons wasn't the Hamptons out bumble-fucked New York and worth nothing. So yes, there's the collectability. The big thing with NFTs

is there's a contract attached to the image, the smart contract, verifiable, by no server, by third part, right? That's the punchline. What you put in that contract is what's interesting. So, for example, with VF, I knew I was launching it super early. I knew that I wanted to finally build my WWF, because I'll always call it that instead of WWE,

my Pokemon, my Disney, and that I wanted to spend the next 40 years building these characters, Empathy Elephant, Patient Panda, right, flexing fox, that I was going to do this, that I wanted that creative IP. I was going to build my transformers. But because I knew it was so new, I decided to put in the contract that it's all, also a ticket to three years of VCon,

which is like a South by Southwest, Dabos, it's going to be at U.S. Bank Stadium in Minnesota, May 19 to 22nd, ridiculous lineup of speakers, right? And so I knew that I could create some upfront value that would let my audience be patient while I developed the IP and NFTs developed so they understood what they were actually getting. So when you say, hey, we got a crazy audience,

everyone's aware of. What are they going to get besides the flex? A, let's not, let's not demoralize the flex. Many people, we don't, we don't razz on kith or palace or fear of God that they're delivering you a hoodie for a buck 50 that delivers the flex. We actually think that's phenomenal. And I do. It's how communities are built. So there's like, that doesn't need to be demonized. Now, if that, if whatever imagery you guys come up with also gives you action, access to this virtually, access to that physically. Your annual Super Bowl party, the only way you get in is with the token, a big thing in Toronto once a year

as an homage to how it, like one day eventually, what about one percent royalty? What about if an NFT represented one percent royalty of this? So one question with that though. I feel like it's Bob, it's also, it's like a, is it Gary like a modern day club membership in a way? It can be. You know, it can be very directly, like I said.

Like, for example, full disclosure, I'm thinking about buying real real estate, even maybe an island where holders can have access to. We've seen Soho House. We're in New York City. Zero bond is phenomenal. Like, sure, it can be a physical membership. And then there's the subconscious human membership,

these Nikes, that NYPD hat, that happy. Like, when you walk in the airport and you see somebody have a hoodie or sneakers that you fuck with and you know that many people don't know, you immediately feel family. Or what we've always done. When I see somebody walking in New York City

wearing a Jets hat, that person's my fucking family. Get that all the time. We've been tribal from the get. This is now a way for verified digital tribalness in perpetuity. But what's even more interesting

for the issuers of the NFTs is there's a royalty contract similar to publishing music or books that creates economics that we have not seen before. When somebody resells a V-Friend, I get a royalty. Those become profound economics, which is why the weekend has a $60 million home.

If you hit in royalty land, there's real money. So every time someone buys and sells Gary's NFT, he gets 10%. But you don't understand why that's a big deal. When Fleer sold the Michael Jordan cards, they got like $8. When I sell one right now for $600,000, that doesn't go back to Fleer.

In NFT land in the next 100 years, it will. Do you get all that 10% or do you put someone to like a community wallet? I went with all my 10% because I'm taking those dollars like a business and reinvesting them in, yeah, I need to make... Live Vee Conference. Yeah, correct.

VCon is costing me a fucking fortune every year for three years. But I also need to launch a TV show, children's books, apparel line. Like, I need to buy slotting fees at Walmart for my stuff. Like, I'm running, I'm trying to run a billion dollar company so I need those royalties.

Other people have shared the royalties. Other people have said the community owns it. at board ape, the most famous one. They don't own it. The community owns it, so now people are going to monetize their apes. They get all 10% to a community wallet? No, they have the commercial rights. The person that owns

the board ape has the commercial rights. Board ape still gets a royalty. So back to the fundamentals. Sam and a fucking guy who owns nothing, right? Yes. Because I'll be honestly, I guarantee that 95% of the people watching right now have no idea. And you preached on what? How many hours? Listen, I'm a big 50 hours, which is

intense, but I think the impact is so big that it's worth the conversation like I think every first of all knowing the kind of DNA of the person that watches this show there's a lot of ambition and adrenaline and fucking

like alpha and this yeah and so like I think it's worth your I can tell you this you're way better off spending 50 hours educating yourself on the internet let me finish this point Bob I apologize you're way fucking better spending 50 hours doing your own homework on Twitter YouTube and Discord

on NFTs than any fucking thing going on in college. Yeah. But what is step one though? So say you have to put in those 50 hours. Do what I did in January. What is an NFT? Enter. Enter on Google. That's right. Okay. And by the way, watch both like try to watch both versions. Go into

something called Twitter.com, you know it. And type in hashtag NFT and just fucking read shit. You've got to start from the fucking dirt. And you just fucking read. And listen, read and listen. I can't read for shit. So I watched a lot of YouTube videos and listen to podcast. Bob, you're a great reader.

Right. So you have, so you say you have $500 your bank count. You want to get in the NFT space, you know, and you don't know what the fuck to do. You got to want to commit 50 hours of fucking work and however you're saying. Did you say you want to or you don't want to? Saying there's a kid who's watching this right now. Doesn't want to or does? Who wants to.

Good, that's good. Who's interested in fucking doing this. He has nothing to his name. Yep. He has $500 in his bank account and he wants to fucking get in the NFT space. He needs to commit 50 hours to this fucking world that you're saying of learning. And then what I would do if I'm that kid is once I've got 50 hours in the bag

I would ask a successful project to be a moderator in their discord and let them pay me an Eth or Solana to do that. So break that down a little more though. Yeah, so right now NFTs are expensive. Way too expensive for 500 buck land.

You know where I'm, my brain immediately goes to go garage sailing with that 500 bucks and turn into 5,000 in six months and then go shopping. But if we're playing just this narrow place. Spend the 50 hours. Now you got your shit a little bit tighter and go find a top project

in ETH or Solana or Magic, some of these chains, these are blockchains, and say to alien friends, FRE and S right now, which is doing well, you hit up the founder on Twitter or you tweet them or you tweet their account and say, hey, I want to work as a moderator

on your Discord for free or to get paid because then you can start building your bag. because $500 is very hard right now. Unfortunately, it will come down. Right. But that's where we're at. So you're saying this is a space

that kind of only the big players can play in. No, no, no. No, I'm not saying that. I'm saying that there's a lot of people that spent $700 on a board ape that just sold it for $400,000 and that's fucking insane. Right.

I'm also saying that's rare and far and few in between. And I think people lack patience. Everything's now, now, now culture. And why not have some patience and fucking get some dirt under your fingers for a year? and instead of trying to invest 500

because you're going to make 4,000, which means 99% of time you're going to lose, why don't you eat some shit for a year, build up your bag a little bit more, and then maybe in nine or 12 months, have 5,000 and a fuckload more education to go and do something smart. Everybody just wants shit right this fucking second.

Right. Bob? Yeah, I know. What fascinates me is kind of the opposite. It's not the smaller people, but what people like us and even you and anyone else can do that as a platform, what we can do

the NFT space, and that's something I've become fascinated with. And what I like about what John said is what most people are about to do in 2022 in the NFT space is make a lot of short-term money and fuck up their reputation. Yeah. That's what we're most, that's what we would never do, because, I mean, the amount of offers we've got to even promote an NFT project or, I mean, I feel like what everyone's doing right now is, like, choose an animal and, like, make it look like it's on Molly or some shit, and then sell 10,000 of them and make $10 million, which we could literally do

tomorrow of course you could right but then I'm one of those guys but that would be it and we're not gonna lie I'm one of those guys we'd be done but one of the things and this is one of the reasons I really want to talk to Gary is like I'm not just saying this because you're here but I'm a holder of V friends and I got V friends when I started

I wanted to be closer to you right I know I could text you anytime but I wanted like I just know you do a lot to inspire and motivate people and and I was like you know I want to be one step closer and then when you start talking about doing the conference and some of these other physical stuff I was like, wait a minute, he's not going to have a conference

and I can't go. And I'm not going to text you. Like, hey, sorry, I never got one, but can you let me in? I wanted to be further connected with you, with Gary. And I think that's what every project should be doing. Whether it's the guy... By his project, we can maybe have access to his conference. I want to go to his conference. I think it's going to be cool. I think I don't want to sit back and watch clips on YouTube about it.

I want to be there. You know, it's really hard. You know, Apple has a... For context, I'm sorry, John. Over 50% of the V Friends sold at $2,000. That's a three-year conference. So it amortizes out to like less than $700 for a fort-day conference, right? Now, the people that believed in me at the time, now the cheapest fee friend is $40,000. So they've 20 extra money at least, and they can decide what they're going to do.

But it was very important to me that that's why I kind of front-loaded the value. My project's very unique. Most people are just like, here's the image. Call it a day. Let's be a community. I wanted to give the real life access that a smart contract can do and I'm actually surprised that a lot more people

haven't gone there but I'm not surprised what John knows because we knew each other from early Vine and web two days is people come and go people come and go because most people want the short bag that's it they want the 7 million in two years buy a house and chill

I want the process I want to go for it all if you go for it all you're leaving money on the table every day of your life the thoughtfulness of what you're going to do to the audience matters and on this one it's on the blockchain forever so if you guys do a project and you launch

and you make 13 million on the launch right and then royalties but then you abandon it you just do something else your life changed you do so you decide which I don't think you'll do based on what I've watched but if you did or anybody else well somebody's going to tweet or Instagram or TikTok whatever the platform

of the day in seven years and be like man that was fucked up what those people did look at this person that the B-baby transactions are lost the person that paid fucking 100,000 for Princess Diana lost. Beanie babies couldn't do anything about that. There was no blockchain. They couldn't make it right for him who spent 100,000 on a Princess Diana Beanie

because there was no blockchain. But you can because it sits on the blockchain and you can do something about it. I don't think people realize what's happening here. The people that do a project make a ton of money and then think they're just going to run away and say, sorry, the market is the market, have a problem because with the blockchain, they can still bring value to the token holder. In 13 years, I can say, if you own a V-Friend,

you are now my business partner in this new company. I could, and I don't think people have wrapped their head around that yet. Is that going to be illegal? Because one thing that I was telling John that I think is so cool and that we could be so unique in the space is how, like you said, we can give a percentage of our ventures. We need the government. Back to holders.

But is that going to turn into like a security? Yeah. So we have to wait for a lot of things, just like we had to wait on the Internet, right? Again, a lot of kids in this room, there was insanity emotion in 2006 about YouTube pirating content this and that like oh my god SNL clips on YouTube this is great

people were like remember the FBI thing in the VHS I remember when I would copy WrestleMania I was like I know that somebody's gonna knock on my door and fucking arrest me like you know like so there's still a lot to be figured out yeah but adding it to the community wallet's safe right like let's say we said yeah I want to give X percentage of our merch sales and put it into our community wallet

and get let the community decide what we spend that on you think that's so fucking cool like it's insane dows decentralized autonomous organizations it's something everyone's going to be hearing about a lot yes comma you're going to love this i would love for the be friends holders of today to be my business partners and everything i do the rest of my life right today today it's unclear if i can do that in six years the laws could be clarified and they'll say you can i the next day can come out, and then that's what's cool about the blockchain. I can verify that you have it,

you connect, you prove it, you sign the contract, and you're now in the thing. That's amazing. You can retroactive in perpetuity. That's a big fucking deal that we've never been able to do in life. So your holder's going to buy the jets with you? It's on my docket. You're still there, right? Let's go.

I'm more convinced than ever that I've got a shot. But I just, for me, it's the thrill the hunt. The thought of, like, can I strategize my way over next 20 years to pull off this fucking insane goal. You're as long as I've known, Gary, for 11, 12 years. It's always been, I got to buy the Jets.

I got to buy the New York. But it's always been, I've got to try to. Right? Like when Johnny Thompson or Susan McGee buys them in 15 years and everybody shits on me, like, fuck you, Gary, you didn't do it? I'm not going to be devastated. To me, the real love is the try. Like, of course I'd love to. It'd be insane.

If I pull it off, I even think there's movie in my life, you know, after I'm gone. But if I don't, like, look, somebody did it better. They outflanked me. I didn't pull it off. And I can eat that humility. I can. So that's your, that's, I mean, it was probably plenty, but what's the big Gary V. N goal?

The real end goal is to actually, to be very frank, recognize that I have the ability to have nuanced conversations at scale. Let me explain what I mean by that. You've already done that. Yeah, but like I, for example, business. I think people don't realize that business is like. sports. For example, sports. Let's use somebody you love and I hate Tom Brady, right? Jets, Tampa a couple weeks ago. He's freaking out on the field, pissed. He's won seven trillion Super Bowls. It's a random game against the Jets. He's a competitive dog, Gary. He's not happy that they didn't

push up the clock and he wants to like fight. And I watch that because I hate him so much. And I'm like, I so get that because that's, I have that in me. It's not about anything other than the fucking game. You're in it for the fucking game, right? But then the game's over. And what does he do? He goes out of his way to go up to Sack Wilson says, he played a nice game. Like, you can clap it up. You can talk to your homies about, like, charity events and how's your wife and how's your, right? In

business, we don't realize that you can try to beat everybody. I want to be better than anything you ever do. Facts. Anything that you three ever do, I want everything that I do to be better. But it doesn't mean that your winning comes at my expense, nor does it not mean that I can't give you roses

when you're fucking dominating. And in business world, people don't treat it that way. Like if somebody does a podcast format similar to this It's all of a sudden like fuck that like in business everyone's like thinks that it's that and I just don't see it And so like some of the nuances I want to create a legacy Around business that's slightly different to me that's more interesting how many people show up to my funeral Because I did it right versus did I buy the fucking jets nobody gives a fuck No many rich fuckers or people that have done crazy things die and we're like cool and it's like but if you fucking leave a positive impact

Yeah like that's fucking cool How rich are you? Very. How much money you made in the space that we're talking about right now? Oh, yeah, I see all those posts going around. I see 90 million, I see. By the way, don't be misled. My Google net worth is 86 million, and I will say this.

Let's just say it's far off. You know what's crazy about that 90 million and 90 days thing? I literally in the video say it generated 50 million in primary sales. There's been 41 million in secondary, which I get 10% of, which means it's 54 million. Like, right? And that's, but I also carry a multi-million dollar payroll. ETH goes up and down. Like, there's costs.

Like, I'm running a, I didn't make it. The company of V-Friends made the 54. You pay 27 in taxes. You have expenses. V-Con's going to cost me fucking 5, 7, 10, like a year. Like, people are just so fucking, everybody wants to read a headline and be like, all my friends are like, Gary 91? I'm like, are you a fucking idiot?

Like, you have a business bone in your body? Do you understand how shit actually works? They're like, so now, when I say very, the average income in the U.S. is 54,000, 55,000. The top 1% of earners in America make $450,000 a year and above. If you make $450,000 a year in America, you are very, very, very wealthy.

We don't even begin to think somebody's got anything going on if they don't make a million a year. And a million a year in all the craziness now feels like nothing. Right. Right? So I think we have the conversation super wrong. And then there's a whole other combo.

Do you know how many miserable fucks I know that make $4 million a year and hate their life and everything sucks shit? And do you know how many people that make a buck 30 or $65 that I know that love life? Like we have a complete fucked up combo of what success looks like. Right. And it's all just, you know. It's fucked. You know what is this too? Because, you know, on social media, all these people are portraying these different lives of jets and fucking watches.

But the bigger question is like, why do you care if somebody else is on a person? I don't, but I don't, but at the same time, there are people that are just, that's the way society's adapted to. I understand, but we need to, like, which is why we need to have important conversations around self-esteem and phomo and all this other shit. Like, if you fucking, if your happiness is predicated on if people think you're awesome or this and that, you're going to be in trouble. You're vulnerable to outside affirmation, which is the quickest way to get into a shit

spot. So what is, what is your vice? Where do you spend your money? Like in a sense of where you maybe shouldn't, like, for instance, Steve, their partner, gold chains and all this shit, whatever, where do you spend your money? maybe where you shouldn't. Convenience. Yeah.

Right? Like, anything that saves me time. Right? Like, I don't want to do anything, like, other than what I want to do. So anything that, like, I have multiple assistance, drive, like, all that's, like, so that's one place.

Um, I, this is ridiculous. Something happened when I was 10 that really was a tale tell for me. On my 10th birthday, my grandma took, me to Toys R Us, and they had cabbage patch kids, which were impossible to get. So I took my birthday money and bought my sister a cabbage patch because she was with me.

I don't like stuff. And I never, I don't like stuff. I like experiences. I will overspend on vacations like crazy, like crazy food, right? Like I'll be ridiculous with that kind of shit. But I don't like stuff, cars. Like, I'm not a stuff guy. I'm also, I'm saving.

Like I'm trying to do some shit out here. You know, I'm 46 years old I'm young This is another thing with your audience Like man If I could just get these fuckers at 25 To understand they haven't even started Yeah

Like can you imagine now With how you and your brother were on fire 11 years ago If I told you in 11 or 12 years You'd still be young as fuck And you haven't even started You wouldn't believe me I feel younger than ever

Right? Yeah Right I just wish people slow down We're patient I was 28 years old sleeping in the car That's right Yeah

Like it's just You're still starting I mean 34 304 You're still starting Shut the fuck up. How old are you? 27.

Yeah, that makes me want to punch my fucking, like the face. Like, that's the best. But then I feel old too sometimes, you know. Yeah. I never feel old. I don't think people have it figured out. I think that people are impatient because they want to look like

they're successful to other people. When you're in your own fucking cocoon doing your own shit, by the way, you know what else that does? It keeps you grounded when people say you're the best. One of the great things about doing this, living in your own fucking cocoon, is it's not just about hearing the hate

and being okay with it. There's a sneakier one. It's not believing the hype. All those little goat emojis and you're the best and all the hearts and you're fucking... When you don't hear that either, when you appreciate it,

but you don't believe it? Well, it keeps you fucking grounded and not being a dick face. It was crazy because we talked about how in the early... Like literally in the early days with you like when I literally had like nine people following me. Nine, like literally nobody.

Gary was a guy who was like in my DMs right away, whatever you want to say it was, blah, blah. Are you engaging with people that are hitting up every day? Yeah. So what makes you respond to a DM? That, two things. One, I need to stay in the dirt to know what the fuck is going on.

And the second I go into the clouds and the penthouse, I'm finished. So selfish. I need to know what the fuck is going on, the pulse at every second. Yeah. But I'm saying if a kid, like, if a random, like, say there's a thousand people to DM you based on watching this podcast, right? Other of the full-set audience. What's going to make them get a trigger,

Completely random. You look at your phone at the right time. Yeah. Completely random. But what motivates you to get a response? Two things.

Either A, in the dirt to know the pulse of culture, whether it's emerging gamer, hip-hop artist, like anything, anything, anything. So they have to offer value to you? Nope, nope. I'm telling you why I'm in there.

Okay. That's one. You checked like their engagement? That's something I do. I mean, if I get a DM and I'm looking and then I check someone's profile, I'm like, oh, I kind of watch what they're doing and I, you learn.

But I'm literally Gary. What's this person doing in the beginning stage? Like I hit Gary up when I had this. And like he was just like, I think Gary, because I'm very similar to as a, I think it looks at what's interesting too, right? Someone could DM me and have 37 followers. And this actually happened,

low amount of followers, but started saying, hey, John, I know you're into collectibles. Have you looked into VHS tapes yet? I was like, what? Like, and I started looking at it. Then I went down this rabbit hole, seeing Gary was talking about it. And then I got obsessed with VHS tape collectibles,

which is a thing, by the way. I know your mind. Like this right now. Like I went and bought Pulp Fiction, Top Gun, Karate Kid, all sealed. I send them and get graded. That was worth a lot? It's crazy a lot.

How about the Disney movies? Less if you go on eBay. But now they grade everything, right? Just like cards, toys, and now VHS, video games are fucking huge, grading them in what kind of condition. I want to get back to VHS because it's wild. I want to finish one other part,

because I know I'm at the part of my career right now that if I take 13 seconds, it might mean something. Exactly. It's fucking incredible. Which is amazing. I don't even know how to, which someone should feel good thing, right? Which is almost a-

It's insane. Which is almost a feel-good thing, too. It's a fucking real thing, bro. Like, how the fuck? Like, literally some kid, and some of the shit, you guys all get it. Some of the shit is heart-wrenching. Yeah.

My dad punched me in the fucking face tonight. Like, how are you not compelled to be like, yo? And some of the shit, you don't even know, like, if you can hit, right? Some of the stuff melts me because I'm like, I don't know if I'm capable, this is above my skis, right?

But the main reason is 80%, I'll give you the number. I know what's in my soul. 80%, because if I know I reply to some kid on a high school wrestling team, I'm like, yo, keep going, that he's going to lose his mind, going to school, be like, yeah,

and that's like nice. I wish I had this when I was a kid and I could have done that and macho man Randy Savage could have been like, oh yeah, and I would have lost my fucking shit. 80%. 20% because I want to know what's going on and I never you know it's like kind of like hip hop right

There's certain rappers that get enormous and then the streets don't fuck with them because they don't fuck with the streets I feel like that's one of Drake's key to successes right correct he's all he does is just collab with the hottest rappers and because he's humble yeah and hungry He's in his shit other people win he's blown up so many rappers of course low baby 21 Savage they're obviously popping before but no no he's doing he's doing it right You watch guys like him and others. He understands. Well, once you're at the top of the fucking pyramid, Saline, right? I kind of like learned that from Drake, honestly, man.

Like, watching what he did and just applying it to, like, a different... Some YouTuber reach out to you is like, I have 9 million subs and 20 million on IG, like, okay, whatever. But someone that's funny as 100K. Well, when you see someone small and talented, too, it's like... It's the best thing. It's very hard to find, though, but when you do find it, it's fucking, it's dope. But it all depends on what gobbling up early.

L.A. life is like, I'm going to sign this person make 20% of their bag. For me, it's, when you say what you just said on this podcast, that means the world to me. A thousand percent.

I know my history with him. I know my history with you. That's what you were saying about me behind my back, not in front of everybody. What people are saying about you behind the back that actually know you,

that's what matters. When some kids like, Gary Vee, your fucked face, if we've never interacted, I'm like, I understand why you might think that. I might be too much.

I might have shit on the Patriots and you like the Patriots, you might think NFTs or scams. Like, I have empathy to why you think that, if you and John said that I'm a piece of shit, I'm dead. I'm like, you guys know me.

If you did, I can't, you know, that would hurt because I think I've watched you from before. I'm like, fuck, why does he think that? But it wouldn't kill me. I'm like, we don't know each other. You guys know the shit that nobody knows every single interaction of every single thing. And I'm always putting karma points on the board.

I'm not looking to wrap somebody up. You know this. You were in that moment at the time. I was like, oh, but like, I'm, here's why. I'm fucking good enough to get mine. I don't need a piece of anybody else. 100%. You've got me through a lot of shit, by the way, so you're a good dude. That's the same with us, too. It's like, it's kind of

different for us because we like, real shit. We'll get to that. Real shit. We'll get to that. I want to hear. Real shit. We're not going to get to that. I've been asking for a Bob mennery episode. No, no, I want to know what kind of shit Bob got into. Gary had to help out. I always just, but at the other day, there's certain people that I do reach out to and I consider them mentors and I consider them

good friends that if shit is going on, Gary's one of them 100% who, who, like I said when there was nothing on the line early on he was a dear friend of mine and so respect that gary do you uh you realize how powerful that was like a robin trance you've got i do how'd you become such a good like speaker when did you realize that you're like such a good speaker the first speech i ever gave i was so fucking like some dude emailed me he's like i would you like to speak at a marketing conference in florida i was doing the wine shit i don't know if you know my background 2006 i'm like that's kind of cool i'm like yeah i am like i'm i knew i was a market i thought it was

really cool that's up because i knew that eventually i would get to that part but i was in the wine game at this point. So that's cool. Felt right, right? I never thought of it. I didn't really know the game. Then he writes and he goes, can we get on a phone and talk about your fee? And I was like, oh shit. I'm gonna get paid. I was like pumped. So I get on the phone and he goes, we'll pay you $5,000. I lost my mind. I was like, this is an enormous to talk. So I went, I'm sitting in the back room, people are talking. I'm like, they're not, like, I'm kind of getting this sense of like, I'm not sure that person's very good. Like I had no idea what I was doing, no presentation.

I got D's in Effs in school for a reason. I literally didn't even know what the fuck I was going to talk about. I was like, I'm just going to talk about what I know. At that point, Twitter was just about happening. So I'm like, I'm going to talk about Twitter. I went and, bro, fucking, it felt like I was home.

From day one, first speech, fucking tore the place down. Everybody rushed the stage. I stayed for like four hours talking to everybody. I thought it was the greatest thing ever. And immediately I'm like, oh shit, this is something I'm good at that I had no idea. And I was 34 years old,

again, to tie it into this audience, for all the 23-year-olds, 19-year-olds, I was 34 when I found something randomly that I was really good at that I never thought of prior to a cold email. So it was 34, and I loved it. And when I looked back at my style, back to Macho Man or all the stand-up comedy I watch,

I realized, oh, my style was affected about what I thought it was cool, but I was talking business shit. Hey, so what did you want to talk about? Well, I want to tell you about Wagovi. Wagoe? Yep, Wagoe. What about it?

On second thought, I might not be the right person to tell you. Oh, you're not? No, just ask your doctor about Wagovi. Yeah, ask for it by name. Okay, so why did you bring me to the circus? Oh, I'm really into lion tamers. You know, with the chair and everything. Ask your doctor for Wagofi by name.

Visit wagovi.combe.com for savings. Exclusions may apply. Are you ever worried about, are you ever worried? Because you're obsessed, obviously, with just the... Like you just said, the public speaking thing and all that. You do a shit ton of shit. It's like a Hollywood actor who does too many movies, right? You do everything.

You do every podcast. You do every show. That's what I noticed about you, right? And the one thing about, oh, Gary, Gary does everything. Why is it that you do everything? You're not, you're not, you know, specific on picking certain things that makes sense. Well, they make sense to me. You just do, but you do everything.

You do every podcast show. You do every, yeah. like yeah but like at this point of my career 80% of the people that I'm on I know yeah 20% if the other 20% I'm on for the same reason I replied to a kid I'm like I like this kid I like her and if I go on her show she's going to leverage my name to get bigger guests I'm willing to allocate 30 minutes of my time that's very valuable to put them on so they can leverage my name to get bigger because I think they got what's that I see a lot I see a lot of podcasts was like 10K subscribers and Gary just jumps on and I'm like you must be a friend and then Gary be like hey nice to meet you for the first time

like fucking people fuck with Gary as he's willing to do that I love that but now back to the question is what the fuck is that I've asked before when do you go to bed and when do you wake up I go to bed at like midnight and I wake up at like seven so midnight seven

I'm a big seven you know this was the crazy like everyone's like I love I'm passionate about my career but like I fuck would sleep you have to have it I think so I'm just focused on being effective

when I'm awake like some people are like I only sleep four hours I'm like but you sucked the 20 hours you were awake yeah you were tired halfway through the day

like you watched YouTube videos for four of those hours so I'm more like like do my thing right yeah so what is the smartest

movie you think you ever made your career uh deciding that I would work for my dad's store even though I thought I was a beast at 18, even though I was making thousands of dollars

on my sports card business pre-internet, that my parents took me from the Soviet Union, my mom is the greatest mother of all time, and gave me all my self-esteem and kindness. My dad worked his fucking balls off 15 hours a day because he had $100 fucking dollars, and that I'm going to go into this family business and I'm going to take this fucking thing to the moon

because I'm the best, and I'm going to eat shit for a decade, work every fucking minute, own nothing of this business, get fucked and not get paid anything because that's what immigrant families do and I'm going to give back to the two people that I love the most in the world

and then I'll go get mine and there's not an thing close. You still die hard on the sports trading card business? I am. I obviously have been completely tsunami by the fact that this NFT thing happened but I've quietly been like strategic. I've been buying

up LeBron chrome refractors still. Because Ruben just acquired tops right? He did. for whatever it was? That was a crazy move. Bob, can we stick on the thing I did with my family biz? I'd love to.

I want, again, back to, John, something else you just touched on. Like, do I realize my voice? There's a lot of kids watching right now where everyone's being told you got to go win. A lot of those kids really love their parents. And some of those kids' parents

own family businesses. And a lot of kids that are listening right now know what I know. Which is, if you go into a family business, you don't own that shit, and you're going to get underpaid. I took a business from 3.8 million to 65 million and made fucking $70,000 and $80,000 a year

working seven days a week, 50, like got fucked. But I didn't get fucked. Back to your question, it's my legacy now forever. When my parents pass, when I, my death bed, I can say, man, I did a really good fucking thing, right? It's okay to go from 22 to 25 for three years and help your mom's business. Like, you have time.

At 34 years old, when I started Vayner, media and now it's Fainer X and at the revenue we're at it's a billion dollar company if I was to sell it today right? Whereas 250 million, 235 240 I've got to see what the final numbers it's a big ass fucking company. That's what I actually do whenever was like what does Gary V actually do? Is he what the

fuck's he do? I'm like do you not know that I run a 1,500 person global Like you see 1500 people. He grizzly back in the day baby I'm like I have a real company like Gary Vee is my side hustle Gary Vaynerchuk runs an actual business

But when I started Vayner When I was 34 years old Because I was building my dad's business And because in family business You don't get paid, I had no fucking money I started Vayner Media in Buddy Media's conference room Because I didn't want to have any rent fee At 34

I desperately need people to understand If you're sitting and watching right now And you don't have shit And you can get shit Like it's okay Just because you're 31, but your buddy's making a million on NFTs or your best friend's girls making $4 million on TikTok, you don't have to feel like a piece of shit.

We're in the first quarter. Jets were beating the Tampa 2414, late fourth quarter. They lost. Just because you're not winning at 23 or 27 or 32, you're not finished. And by the way, what's winning? When is it time to panic? 70?

When is it time to start panic? 70. 70. 70? Because fucking Colonel Sanders came out with some KFC shit. late. Great goose? You know that thing you flex? It's time to panic at 70. Yes. If you're watching right now and you're 70

and you suck shit, maybe pack it in. But on some real shit because you guys know your audience there's some people watching right now that are 25 and they like feel like sad because they're not a millionaire. That's fucking assonine. I think it's simple as if you're still

breathing, you got a shot. Well that goes back to the last point of like but what's success? Like this whole Like so many people Really believe that money is the unlock And they were really really wrong They're wrong

They just are So how have you and Michael Rubin Have you guys? Because I always see Rubin's always attached to your name How are you Michael been partners in different ventures So I'm on the board of Candy Digital The NFT company And it's been great

I mean Rubin I mean he's a fucking He's a guy He's a guy, he's an ex-aic You know what I like about him Is he's an actual operator This goes back to kind of the theme of this show. Like, if you can't operate, the reason 98% of NFTs don't have to fail.

The reason 98% of NFTs are going to fail is 98% of the founders of these NFT projects can't operate. How so? Well, let's see. What you guys have done here with this lovely thing, you need to know how to operate. You need to know how to have a conversation with a wholesaler.

A lot of people know how to create demand. But to actually turn that into, to a business, that takes an operational skill set. Ruben's a fucking operator. Like, Fanatics is a real company. It's not like ha, ha, ha. And, like, obviously, I'm proud of my operational skills, and that's why we have a lot of optimism

on what candy's going to be in. Candies like Dapper Labs, you know, they've got the NBA highlights, candy's got baseball, NFT rights. Can you talk about candy a little bit more? Because I don't even think I've talked to Kyle about candy. I know. Yeah, so Candy's a platform, Candy Digital. and much like Dapper Labs that has NBA Top Shot,

which I'm heard of, Candy won the rights to baseball's digital NFT rights, and we'll continue to go and gobble up sports rights to sell sports official NFTs. So if you want next year's Mike Trout or Wander Franco or Vlad Guerrero's real NFT, that's going to come from Candy. Just like the real baseball card comes from Tops.

Oh, by the way, Ruben and Fanatics just bought Tops. Have like leagues and teams really capital? on, like, the utility of NFTs yet? Not fully all... They've just sold, like, NBA moments yet. Correct. You're going to get to the place where one of the NFTs represents a three-minute

face-time with your favorite basketball player. That'd be cool. Let me buy this NFT, and I'll be on with... Or, like, the exclusive club in the Staples Center where you need the NFT. Everything that was a wristband... As an NFT, yeah. And a stamp and a ticket will be an NFT in a decade.

We went to a basketball game the other week, Kyle and I, and we're, like, court-side soon is going to be holders one day. A hundred percent. You know why? You'll be able to lease that NFT, you'll be able to resell it. The NFT is a collectible. A Jordan, a ticket for Jordan's first game,

the stub, Michael Jordan. So for $260,000 like two weeks ago, that's going to eventually be an NFT, and by the way, the Bulls in the NBA would have made money on it, this time they didn't, because that's how the collectible works now.

But on the blockchain and royalties, like it's a, the world's about to change. Listen, if you're watching round out, I have so much understanding to why you're like, fuck this, money. You know, I see every post, right? We all, we're very socialed out, the four of us. So anytime hypebees, you guys,

anybody posts anything, Bob, everything is like money laundering, scam. That's the same shit that they- When I buy that 48, everyone's like, you're an idiot, I just right-click and saved it. Now I have your thing, and I didn't spend what you spend.

But what's so funny is they don't, because they don't even understand the technology. They don't understand that a blockchain exists. Just like people, everybody told me when I launched Wine Library.com in 1996, that nobody would ever buy wine on the internet.

Ever. As a matter of fact, most of the smartest people that were millionaires that talked to me to teach me something told me nobody would buy anything on the internet. Forget about wine. This is so stupid, Gary,

you're gonna fuck your dad up. I've known your dad for 20 years. This is people coming to me in 1995. I've known your dad for 20 years. He came to this country with nothing. You're about to ruin him and put him out of business with this silly computer thing.

People are not gonna buy wine on the internet. You have to come to the store and touch it. most of the people that are saying scam money laundering they weren't around in 1995 as a grown-up to watch this conversation so they don't have the pattern recognition to know when something comes along that changes the entire world

most people react to fuck that and the ones that don't make the bag make the legacy enjoy the process and that's what's going to happen how do you think the space would crumble if it ever did Well, it's definitely, in the macro, it won't crumble

because I'm completely convinced that the blockchain is now here to stay. But again, internet stocks in 2000 all went to zero except a couple. Like literally, Bob, again, you're a youngster now. Shut the fuck up. Brother, in March of 2000, all these internet companies worth billions.

You might have heard of pets.com is the famous thing that is referenced. You're real young, so I'm going to break it down for you. 95, the internet starts coming. We only have nine years, by the way. I get it. 95, the internet's starting to come. By 99 and 2000, all these companies are public,

but they're making no money, but they're worth billions, making no money. All of a sudden, kind of like how markets work, the market decided, wait a minute, this is bullshit, and the whole thing crumbles in March of 2000. Amazon goes from whatever it was to like a couple of dollars. If you'd bought Amazon in March and April of 2000, I actually asked my team today in a meeting,

I'm like, can you tell me what would happen if you bought Amazon for $1,000 worth of Amazon in April of 2000 at its lowest point, what would it be worth today? The number's staggering. That's going to happen with this. Do I believe that V-Friends or B-Frients or B-Ape or the best stuff,

ex-copy people could go to 10 cents of the dollar that's now down 90%? The answer is yes. Do I personally, secretly can't wait for that moment so I can take my USD by my Ethereum and buy up the shit that I decide did a good job in the first 100 days of the carnage operationally, it's the fucking moment

of my career. I can't wait. So you think even the big projects are going to tank? Yes. Because when the entire market tanks, everything tanks. So something's going to happen because there's too much greed right now. To your point, like every influencer, like these, I don't understand what these influencers are doing. I don't understand, first of all,

they're not disclosing. Like, I'll give you $1,000 and pump my fucking stork. Like, okay. Like, I don't understand. Like, people are so fucking obsessed with short-term money that they do such dumb shit. But you think that'll make

even the big projects crash? I do. That is my prediction. Here's why. I'll tell you why. What I learned. Because everybody thinks, because a lot of people

are so confused by the whole thing, the whole thing will go. Right? Like, it's the internet stock thing. What's better, right? Let's just say someone that's in our world is getting paid $200 grand to post something.

They don't know that they were that much different than us where you and I are spending. Kyle and I probably spend, no exaggeration, 12 hours a day, every day, talking about how are we going to do this and how we're going to do this right?

They don't know that, right? And they don't know that we get, someone's got paid $100,000, $200,000 to post some bunny thing. You know, they don't know we're getting an offer or Steve's getting an offer. Steve will do it with sitting at a UFC game. Some guy's seeing next one's like,

give you a million dollars, promote this NFT thing. And he called me. He's like, this idiot, did this. You know, I'm saying no, Johnny, but let's do this, let's do this right, you know? He's like, this is no, but what the fuck? Yeah, but it's tough to turn down. But it's tough a million dollars.

So what's the investigative process then for an influencer right now that's getting these offers to do a brand deal, right? What does it make so say somebody offers me fucking $10,000? Bob, I want you to post something for $10,000. What's the investigative process that I have to do to make sure that's going to hit up all the NFT payments. I'm ready to go. Guys, for anybody looking at a shot, I'm going to take this fucking thing right now. I'll take the quick bag. Bob, the first thing is you've got to understand the space first, right?

You got to understand it's day one. The last thing that anyone wants to do is be blacklisted or, canceled from the crypto-NFT space when it's day one. People know how to become rich. People don't know how to get wealthy. Rich is you take the 10,000 for the quick bad. Wealthy is you never compromise your name in perpetuity

so that you can win in the end. That's it. That is the market right now. And 2% know that game? So how do you know when it's a good promotional deal then? How do you know for an influence that's coming up to you right now if you want to pump an NFT, right? So guess what? There's a lot of fucking influencers right now that are out there. They're like, hey, you know what? I don't think people

really care, man. No. But they're taking the deals. Back to his point. I mean, I'm saying the majority of people don't care. Like, from the people I follow, the only people that I really like that I'm friends with that, I think has an understanding is like banks or something. But everyone else that promotes it just, they don't understand it. So they're just like, they don't see the future, so they're like, why would I

turn down 100K? You know what combo we're having right now that I want everybody to hear? Because I think 10 people watching and listening will take this little nugget and run with it for the rest of our lives and we'll see the four of us in the places because they're going to hear it. And we'll talk about it. What I don't think the world knows is when you do

dumb shit, like take 100K to promote something that you have no idea you may trick the 98% of the world and get your 100K but every time you do that you're losing equity with the 2% of the people in the world that actually fucking matter. It's still going to happen Gary

it's still going to do it. It's happening right now. I don't think you understand what I'm saying though to that point to that influencer that I'm trying to talk to cool you made 4 million this year but you're going to make 7 million in your entire life because you're going to continue to digrate your brand and your reputation. And if you didn't, you would get to $72 million. It just would have taken longer. But I'm again, I'm going back to this. I'm going to keep bringing it up. I'm in the 95% probably

of influencers that don't understand the NFT space. So do the homework, Bob. I get a brand deal. What I'm saying, if I get a brand deal, it's like. Bob, the answer is do the fucking homework. I think you got to do homework and try to get ownership in a successful project, aka ours. I'm in. Bob, Bob, Bob, the answer to the question because this is so exciting is, the answer to my question is do you want to promote some medicine that you have no idea what it is

I'm asking you, you Bob do I want to promote medicine are you going to give me am I an influencer that you're getting a hundred no no Bob I'm talking to you

I'm going to give you $100,000 to promote this pill that makes you thinner sure why not if I say yes Bob's a bad guy though no no but listen

here's what I'm saying that's fine because this is America and Bob should do what he's going to do I'm going to say to Bob as a friend when he calls me twice a year when he needs me.

Bob, the reason you're in such a shit spot. Sometimes on FaceTime or issues with my family. Fair enough. I'm just trying to help you there. Bob, the reason you're losing is you took the $100,000 for the thing you didn't fucking know. All right. Well, how do you know? What if it's a good deal?

What's a good deal? Anytime you promote some shit that you have no fucking idea what it is, that's a bad deal. Okay, so how do they do the investigative process to figure out if it's a good deal or not? First, you have to, I can tell you every time. Well, you got Gary, you got John. I know, but I'm not talking about Gary. and John's sitting in a room like us. Well, I think one of us.

No, you're not, you're not talking to the average person. I'm talking about if you're... No, no, no, you are not an average person if somebody offered you $100,000 to promote. I'm fucking Johnny fucking bones.com and I've got 90,000 followers on fucking Instagram. Yeah, right? And I get a promotional deal and say,

hey, we want to give you fucking $2,000, pump our NFT thing. I got $1,000 in my fucking bank account. I need the $2,000, right? You're saying, take it. I did. Okay. Just like I believe somebody that's hungry and has nothing should steal food from a fruit stand.

Okay, but that's also going back to your point saying that it's killing the market. Nope, no, the market's, listen, the macro greed is going to take down the market. I'm not worried about the person has a thousand. First of all, if you have $1,000 in your bank account but you're getting offered $2,000 to promote something, you fucked up.

Right. So like that scenario doesn't exist, Bob. Okay. Like, right? Unless you made $200,000 and you just buy dumb shit 24-7. Right. Okay. I'm just, you know, I'm asking, I'm just...

No, listen, I actually, what you're doing is amazing. You're helping people right now. I know what you're doing. I know what you're doing. I'm trying to think of, like... What I'm trying to bring with... I'm trying to think outside the box instead of having a podcast with everybody that has everything and has everything. What I'm trying to do is relate to the average person is watching.

I know exactly what you're doing. It may not have... But I think the problem that's... And what I'm trying to do with my passion equal to... Because I know what you're doing and I'm trying to do the same thing is suffocate compromise. Like, I'm... I don't know what to tell you. Like,

doing the wrong thing is the wrong thing. Like, taking $10,000 to promote something you spent zero minutes investigating because you know people, it's the reverse of what I'm doing or you guys are doing when you reply to people. You take $20,000 to promote a fucking NFT project that you know

nothing about. Because you know other people that are watching you are going to spend $800 to buy it. So you're going to take $20,000 so that all your audience loses its $800, that's not going to work out. Okay. Well, it's like what happened.

I feel like a lot of these NFTs are just like pretty much like a new version of those shit coins that we're around, right? I think the best move though for anyone. People are just ready to throw $1,000 at anything. And everything's going to go. Anything. Bitcoin, because it's fucking Bitcoin, is going to keep doing its thing. And guess what? There'll be 10, 5, 9 NFT projects that will be here in 2037.

V Friends is going to be one of them. I'm going to clip the shit out of this right now. What I just said in 2037, Bob's going to look terrible. and in 2037, I'm going to clip this shit and it's going to be there and it's going to be a fucking monster and little kids in fucking Brazil are going to be wearing

fucking patient panda fucking backpacks because I'm going to spend the next 15 years making every fucking person on earth give a fuck about my characters because I got that in me but a lot of people won't do that. Do you reach out at all any time your shit that you're pop with your NFT stuff

to any influence just to get them to pump it? Of course not. No. I don't need it. I don't know. I don't know. I did the reverse. fucking shit, sorry. I was trying to get a brand deal right now. I was going to say, Gary.

For 10 grand, I got your next one. I did something very weird, Bob. I didn't, because I wanted the people that fucked with me the most to win the most. I so knew that I was going to win that the people, I launched in May, which is like a trillion years ago. What did you, how many did you launch? 10,255. Did you sell them all at once or in phases? One shot. But unlike most projects where you don't know what you get, it's like opening a pack, you knew which character you were buying with me. And what did they initially go for, $2,000? So I did a Dutch auction because I didn't want gas wars and people pounding it. So they went for all different prices. They were from 3-Eth to 0.5 Eth. And at the time, Eth was about $4,000.

So more than 50% went for $2,000 apiece. At the height, some went for $10,000 on day one. Wow. But for example, somebody sold an ape for my world yesterday for $200,000 that they paid $8,000 for. Right? So, like, but I knew that I wanted my audience to make, because I was so confident, instead of my rich friends or my influencer friends, I was like, you know what,

I'm going to put it out there. I was definitely not under radar. I was everywhere. I was like, I'm doing it. But I didn't call anybody and say, you have to. Because it was hard because it was mine. It's like, yo, and especially in May, it was like, and Herm's here, he fucked up.

I was with him on day launch. He fucked up, by the way. He fucked up so bad. Herm gave me his dresser. Herm fucked up so. He could have made millions. But instead he's got a good. good beard. And so what, so it was hard for me to say buy this because in May, you think

NFTs are fucking crazy to people now in January? May of last year was like fucking. I thought it was the stupidest thing ever. And now you're like, wait a minute, exactly. I'm starting, I think what really throws people off is they just think it's a photo of a fucking, like I said, like an animal that looks like it's on Molly. But when you realize that it's a digital token that's going to give you access to shit and as the world just goes more and more digital, you don't I don't know what that access is going to lead to. How do people not know that they have a child or a sibling or a niece or a nephew or a cousin

that is spending unlimited money on Fortnite and Roblox and Minecraft and NBA 2K and Madden Points on digital flex, digital access? Farmville was 10 years ago doing hundreds of millions. SimCity. Crazy. You know me? Upgrade video?

Like, I watch people literally shit talk on NFT. I'm weird. I do my homework, what I'm trying to get Bob to do. I see somebody say this is a fucking scam, then I click it, and I look at everything they've said, ever. And sure enough, I can go back nine months and see that they paid $100 for power-ups of their little mobile game.

The fuck did you do that for? Why'd you pay $100 for something digital? Well, that's giving you a utility, so I think all these other projects are confusing people because it's like, it's just a picture of a cougar. What am I getting? Correct. Meanwhile, people don't say that about spending $600,000

on a Michael Jordan rookie card even though in 1945 nobody thought cards were worth anything. Comic books sell for millions of dollars when there's Spider-Man or Superman or Batman number one, but everybody thought it was stupid to pay $500 for them in 1965 when they were originally

10 cents. People always shit on things that are collectibles, VHS tapes. Who would have ever thought? People aren't good at history. If you look at history, it will tell you the future. that's what this shit is what's your opinion on like everyone's talking about it now

is kind of different as like the metaverse I think it's too early I don't think enough people live in VR 24-7 to make it pop off the way people think it's going to which is why I haven't bought land or gone in yet it will come but I'm very big on timing in 17 in 2016

I bought Ethereum because I understood that it was a platform not a currency I liked it in 2017 I looked at CryptoKitties for five minutes and I was like this is too early. I don't see normals collecting this. In December of 2020, I looked at Cryptopunks and I looked at Top Shot and I'm like, oh shit, the

normals are coming and that's when I went in and did my 100 hours of homework in January and February and just shut down January and February. This time last year, I was shut down. 15 hours reading. Listening, listening and watching. I don't think we're there on the Metaverse. I don't think everybody here is like, I can't wait to get home and put on my VR set and fucking shut. But I don't

think it's as far. I don't know the timing. I never guessed timing. I just move fast when it happens. because I know one question with like a utility of an NFT could be like it's Are we good? No

Do I have to go? Oh That's what I'm talking When do I need to leave? We'll wrap it up Cool We're good What are we supposed to be there?

Nix? What's my calendar say? Yeah We'll wrap it up We're good We usually do an hour We're good I'm like enjoying the shit of this

I know It's casual No no we're good You got somewhere to be There's also a few things I want to Rapid Fire You want to do a five minutes

What is my Cal or say leave at 715? Seven. What time is right now? 728. 728. Really? Gary, see you.

Or either the two of you going to do something? All right, so here's the deal. Wrap it up or? Yes, please. All right, perfect. So here's the deal. John, do you want to wrap it up or Kyle? I want to know more about Fly Fish Club. We, tomorrow of the filming, you guys are going to air this after.

So this happened last week. I'm launching with three partners, Connor. Roddy and Josh Capon, a very epic chef, we're launching a token that is your access to a private restaurant club. Think Soho House, think Zero Bond. Think country clubs where you pay your dues to buy in. And you buy the token, and that gets you into.

But it's your asset. Unlike Reos, where you buy the table, you can't resell it. With Fly Fish Club, you buy the token. You can come. We're going to open New York and obviously expand Vegas, L.A., Miami's our ambition, Europe, London, Paris over the next decade, but this is your token, but we can add value to it, virtual events, pop-ups at the Masters, pop-ups at the Super Bowl, pop-up. It is the whole game. So I'm leaning into utility while everyone's doing pictures. It's a physical location here? It's a physical location. When does it open? Late this year, maybe Q1, 2020.

Crazy. And can you only get in if you have the token? You can only get in if you have the token. Wow. That's the future of a restaurant. How do you have an Ethereum wallet? Good. You buy one tomorrow. Buy one tomorrow. Got it. Oh, here comes the text. Here comes, Johnny. One a.m. I'll get up to go pee, and I'll look at my phone real quick. Got in the Ethereum.

That's a different reason. Gary, what are some of your favorite NFTs that are outside of the V world? I love World of Women. I think it's the biggest mist of everyone. It's the first significant, epic, dominant, female-only project. Like, female-only, and I think long-term, like seven years from now, 15 years from now. When the world's in, they're gonna be like, oh shit, just like Cryptopunks or B-Ape or V-Friends,

this is the blue chip of the early days of female. And so I see all the powerhouse female executives that I know in the business world and just the fucking, all those female ninjas, they're gonna gravitate to World of Women. I think World of Women is massively underpriced, long, long term. And again, everybody watching, 90% of you that are in the game,

you're trying to flip in an hour. Like, don't use this clip to, like, try to buy it for three, Ethereum itself or four. Like, this is long. 15 years, three years, nine years. So World of Women, I think, is really interesting. Subdux. Frankie's a real guy.

He's been in the game for four years. You'd love him. He's like one of you guys. Like, he's fucking cool as fuck. Real designer. He's in it for his life. I think he's got a really good project that's slightly underrated. You know, AJ, my brother, who's fucking, you know, really fucking smart.

Like, I've got a little bit more of the... but he's got more of like the black and white like ninja. He's been on doodles for a while. Love doodles. And so now that's very dangerously close to becoming maybe the next, could that be the one that actually becomes the next board ape? Because it's getting hot right at the second.

So that's expensive. He and I, he and I just bought some doodles. We bought some doodles, alien friends and in-betweeners in the last week. Invisible friend, you know, it's got a lot of hype. I really like, I really, really like ex-copy for the very wealthy watching long term. That feels safe

to me, trying to think something inexpensive. Look real quick, I know we have to go. Let me look at one little inexpensive thing to make sure I find something that brings value to the masses. Give me one second, just looking at literally right now, like the top selling projects, creature world. I think Danny Cole is one of the coolest fuckers. He's a real artist.

Like he's, like, you know, when, it's funny, when I met Danny Cole, I'm like, oh, this is kind of like the kids that, when I met you and your bro, you guys left. This is like a trillion years ago, one of my shitty offices. Yeah. You guys left. That was a beautiful office. You're not there anymore? No, we're way different.

Wow. You guys left, and I turned to the team, I said those guys are going to win. Well, thank you. Right? And so I guess Danny Cole, to my, that point, is that kind of guy. So those are some of the ones that stand at King Frogs, which is derivative from subducks. I am so happy for the most creative people in the world because the NFT blockchain infrastructure is going to unleash levels of creativity that we've never been able to see. I can't wait for Bob to call us. his idea. Listen, no more.

I'm silent but deadly. I know you are. That's why I can't wait. I can't wait for the calls. Gary, the fucking man. I got to go. I love you guys. Take care.

I love you, love you. Thanks, Gary.