FULL SEND PODCAST - Mr. Beast x Nelk Boys | Ep. 59

Episode Date: September 30, 2022

MrBeast Reveals His Secret YouTube Formula and How He Plans to be Worth $100 Billion! Presented by Happy Dad Hard Seltzer. Find Happy Dad near you http://happydad.com/find (21+ only). Video is available on http://youtube.com/fullsendpodcast/videos. Follow Nelk Boys on Instagram http://instagram.com/nelkboys. Part of the Shots Podcast Network (shots.com). You can listen to the audio version of this podcast on Spotify, Apple Podcasts & anywhere you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

We want out, we want out, we want out. Are we just starting with out the other boys? Steinies on it and then Brad, I guess. Brad, uh, Brad just became like a special host of the podcast. Where is it kind of? I don't know, I think it got to his head. How about this? Can I just take a spot?

Yeah, 100%. Would you let me? Let us know. Should we, should Brad, uh, should Mr. B's take Brad's spot on the pod? That would be fun. Comment, let us know what you guys say. I would do that just as a joke. I would like show up to all the episodes.

We should low-key fuck with him when he comes. comes in. You said he texted you this morning? Yeah. What do you say? Uh, he was like, are you free after the pod? And I felt bad. And I was like, no. So maybe I just heard his feelings and now he's not showing up. Oh, I wonder what he was trying to finesse there. Oh, Brad trying to finesse really. Brad's a sneaky finesse. Yeah. Trying to get that, uh, working out with Mr. B's clout video probably. 100%. Yeah. So what's, uh, what's going on here this weekend. I didn't even know this was going on. Yeah, this is just like a conference. We get a bunch of YouTubers together. We talk data, about as nerdy as it gets, but that's what I

That's dope though. Yeah. I mean, so like what's, this is something that you're like a partner in? Yes. What's it called Summit? Vid Summit. Yeah. That's dope.

So we're just teaching new guys or up and coming guys? Well, the thesis for it and why I like it is like there are always tons of new people who are just hungry and learning shit. And it's like that one time a year where they get together and I'm just like, hey, teach me what you learned. And they'll be like, show me all the cool new stuff because I don't really keep up to date with like all the new tricks or stuff like that. I don't know why. It's just not as fun for me anymore. I just like making videos instead of studying the back end. So I kind of just let them do it

and just teach me. That makes sense. What type of, is there any other creators we would know that are coming? I don't, honestly, I don't really know. It's a lot of, Reed, do you know of anyone else who's coming? I was trying to think, Darman. Yeah, Darman. I mean, it's a lot of people, but not really his type of crowd.

How much info do you? Oh, nice. Danny. Yeah. Yeah. No, I'm interested in this too, because we've been talking recently too like you say it's nerdy but I mean that's obviously

something we're into is like we're obviously I think everyone that's a YouTuber is still like a big numbers guy in a way like you have to be right like you got to be an entertainer and then you obviously got to you got to be into analytics in some shape or form right? Like if you get 10 million views on a video

means 100 million people saw the thumbnail and 90 were like eh I don't want to fucking watch it so like yeah if you just optimize it a little more it could have been 20 of them click instead of 10 million. See I'm excited too like I want to interview you too and learn about you but i'm also i just want to pick your brain too yeah let's do it let's fucking go you've got the secret algorithm for sure like this this even for us is like this is like a free lesson with with you you know what i mean like you're the numbers fucking guy i'll just

give me half the revenue we'll call it even all right well we don't make any revenue oh yeah yeah yeah that's been our thing yeah we've i mean we lose a we use a lot of copyright shit too so yeah but that's always been our thing is oh my gosh i just got flashbacks remember when you guys left YouTube and only posted on full send? Yeah. What happened with that whole arc? Um, fuck, that was like four or five years ago. And I think, I think we tried to do it. And obviously, that's something we want to do one day is kind of build our own platform. But I don't think it was quite the right time to do it. You know what I mean? Like, it really limited our growth, like posting behind a paywall. Yeah. So, and I think it just kind of, for me, it's cool. You're

making a lot of money off the subscriptions, but it takes the fun out of it. Like, for me, it was always, about uploading a video and, like, getting as many views and getting as many people to enjoy it as possible and getting that feedback. And back when YouTube used to go more viral, too, like, that was fun. Well, and Happy Dad would be a fraction as successful if it was behind a paywall. So it was a no-brainer. That's why when you first announced that, I was like, oh, shit. Like, that's an interesting choice. But it's so interesting to see you, like, you guys crushed it. And then, you know, you had that weird phase, whatever, where you jumped over there. And now you guys are crushing it again. It's kind of cool to see.

Yeah, we don't know where we stand with YouTube. Like, we, don't know if they like I feel like some of them like us and some of them hate us like you don't really know like guys I guess you saw Steve's channel got taken down recently I did it wasn't it because he just showed like the URL for this site yeah I mean the thing is like you guys clearly appealed to an older audience so the platform does need you to keep you know just I don't know a better way to say it than just older people entertained so it is in their best interest to have people like you guys and Danny Duncan and other people who might skirt the line but it's just that's

what that's what a lot of people like watching you know what i mean if not the place will just come and turn into a platform for kids you know they must love you youtube like you have a good relationship they call you keep up with you all that uh not really but i don't really need anything from them so like i'm sure if i called and wanted something i might be able to get it but by most part i just kind of do my own thing yeah yeah what about other other creators like do you pay attention with everything that other people are doing or do you just focus on yourself well one thing i've learned throughout doing this is it's very weird the youtube algorithm everything is so optimized that it just gives people what they want. So like, if it, to get more views on a video,

you shouldn't study the algorithm. You should just study what the fuck people want to watch. That's really it. Like, and if you make a video people want to watch and pace it well and have a good story, they'll just promote it. How so? How do you study what people want to watch? So then it's just getting into human psychology. So like, what are the things that they're currently interested in? What are things that just typically work? Like typically, we like building connections to humans or, you know, just like go study a Pixar film. You'll learn more studying that than you will, like, some of the biggest YouTube channels, you know what I mean? Because they just have it on lockdown what people like.

What Pixar film is the best? Honestly, I'm a little biased because I'm just a huge fan of Steve Jobs. So I like the ones made when he was alive, so like Toy Stories and those. Yeah, of course. I feel like Lion King has some good life lessons too. I know that's Disney. Oh, dude, hell yeah. Yeah, of course.

Bangers back of the day. You know, I'm still a little sad. So Bradley just, he didn't even tell you. He's just not showing up. Well, I think you're one of the only guys. Shout out to Jimmy. you're early. We said, we're going to do a schedule change.

He told me, I'm like, oh, is he going to be late? He's like, no, he's 15 minutes early. So we're like, oh, shit. You beat us here. You denied his one-on-one. So, like, he's not getting his thumbnail with you. Yeah. He's like, hey, it's worth my time.

He's just going to show up and start shit talking me. No, you know, it would be really funny, low-key, is if when Brad comes in, you tell him, you're like, yo, I've actually been thinking of, like, a video from my channel, I want to do with you. Yeah. And when you're trolling? You got to, bro. Okay.

That's pretty funny. Like you want to do a video on your channel and like push a bunch of subs to him or some shit. I want to do a workout video. I got it. I'll do it when he gets here. You're like, I had this idea. I want to make you the star of it. I want to see if you can every dog.

No, he would get excited. It feels like every dollar you can binge press, I'll let you keep. Because I bet he could binge like a million bucks. Yeah. Yeah. Yeah. But actually one thing I want to, well, I hate that I keep asking you questions, but I see Happy Dad everywhere when I go into stores and stuff like that. You're in North Carolina, right?

Yeah. yeah so i'm curious like have you ever said publicly like what the numbers are or like how well it's doing like um not publicly no um can they just believe what can you just tell me the revenue they just believe it the revenues the revenue is difficult because obviously oh oh there he is there's the tank so sorry i i had to go to the bathroom oh yeah yeah totally no we're saying you you officially join the podcast and and then you show you show your first episode as the host you guys told me 10.30. I know. Well, Mr. Beath, bro. 1022.

He's dialed, though. You got to know he's getting to show up a little early. Yeah, I had a shit. I was like, I planned my shit. I planned all that stuff around. Yeah. Well, that's what you get. Good to see you, man. Yeah, you too. We were actually just talking. I was telling them that I wanted to do a video where I saw how much you could binge press. Like, so we take the plates off and we put

money on the sides. And for every dollar you can bench press you can keep to see if you could like bench a million dollars or half a a million. For his channel. Because I asked him, I said, I said, yo, is there any Nalk video we could do with you for your channel. Yeah. He's like, we're trying to get to 10 million subs. Yeah.

And then he was like, oh, he's like, we could brainstorm. But apparently he had one day. You guys were to talk about it. So we have that set up for after this. So I guess you're hitting 10 mil before us. So it's basically like two baskets are attached to it. And we're just going to dump a ton of money in and then just go to you can't rep it. Oh, that's dope.

Yeah. Like actually, that sounds good. I wish I knew I would have prepared. I would have got some like, I don't know, pre-work out or something. So you're about to get that diamond before us, I guess. Damn. That's amazing. I'm actually really excited.

I know this was happening. Yeah, yeah. I just didn't show. We're just fucking. Yeah, yeah. Oh, okay. That was your punishment for being late. Damn.

I was high for that. Wow. What were we talking about, though? I was just asked about Happy Dad. But yeah, you guys are crushed next. Yeah, I mean, I haven't personally seen, like, none of the partners have seen, like, any, like, profit from it. Of course. Everything's going back into, like, cans.

Our biggest thing is just getting enough cans, honestly. Like, it's about keeping it on the shelves at this point. Well, I relate to that because our snack brand, same thing. So even if you sold hypothetically. 50 million in a couple months it's like well you just use that for the next purchase order so you just keep recycling the money yeah alcohol's uh it's an interesting one too because there's so many rules with it too like we can't you can't publicly bash other brands too so i think i think even like talking about revenue versus other brands could get us in trouble you can't wait that's a law

there's so many rules i can't say you can't you can't bash another brand so i can't say fuck white claw or like but otherwise you'd see so you can so you can so you can so you can so You, I can say like a white claw is a piece of shit alcohol brand and you're an idiot if you fucking drink it. But if you said those same words, you'd get in trouble. Yeah, definitely. Otherwise, you'd see us bashing like all these brands, right? Like, that's what we used to be.

Wait, I need to look into legal ramifications. I just shit on Hershey's all the time because I don't, that's the thing. With snacks, I think you're chilling. Okay. You can be like fuck Reese's pieces. Yeah, all the time, I just grab a Hershey's bar and anytime I see him, I just fucking throw it out the wall. It's kind of a joke.

Oh, that's so funny. With your brand like that, are you, like, are you like, going after like the big dogs like that like we're going after we say we're going after like not even white claw like we're going after like bud wiser like you feel it's like a a lifestyle brand you know you don't really see people wearing like a white claw shirt but you see people wearing bud wiser shirts you know so are is that like your kind of motto too with what you're trying to build is like going after the big dogs yeah 100 percent i think honestly like it's funny i just went into a walmart a couple days ago because we just started selling there and hersies bars they have like

Superman on it and Wonder Woman and Green Lantern, all these, like, characters. And it's like, who the fuck cares? No one would buy a goddamn Hershey's Bar because it has a superhero on it. And I think, like, just a lot of modern snacks. They've just been here forever. They're kind of boring. Honestly, I think Hershey's Bar just tastes like shit, to be honest. And yeah, I think someone, they just have the shelf space and no one really competes

with them. And I think it's time someone just comes in there and it's like, shut up, you boomers. Like, make new products and innovate or just get the fuck out of here. You know what I mean? What have you learned about that space besides, like, all the stuff you know about social media? Like, what have you learned about like stuff? Like, like you said, like shelf space, like the biggest thing is that so every month in America, over 100 million people walk into Walmart. And like up until basically a month ago, we had no products in there. And so like

now this past month, it's been absurd. Whatever I thought we were going to sell, we're doing like five times better. Just because people, I basically, I could go stand in any Walmart in America and I would have to take 100 photos if I just stood there for like 30 minutes. Like a line would form and people would just be like, oh, that's the guy from YouTube. So those same people, people, when they go into Walmart, we'll buy my products. You know what I mean? And that's just kind of, which it's kind of a no-brainer, but it's more extreme than I ever thought. And so before we've been promoting that we were in Walmart, we just put it in there. It was only in a couple of thousands as they were ramping it up, and we were already doing six figures. It's just because

people are like, oh, it's that guy from YouTube, and they buy it. And so it's kind of shifted my whole mindset. Like, retail space, when you have a brand this big, it's just so OP, to be honest. And I'm sure you see the same thing with Happy Dad. Tons of people. They're going there to buy alcohol. And so if yours isn't there, they're just going to buy someone else. But because they love you and you guys got a great product and everything, they're going to buy Happy Dad. So I think Prime Happy Dad and Feastables, like I don't see a world where they're not all multi-billion dollar companies in just a couple of years, to be honest. Yeah. Yeah, I was going to say because I think everything now is more like content-driven content-based. Since you built your entire thing off of like a

direct relationship almost to your fans and your fan base. Yeah. It feels as though like these companies that we're talking about are actually going to be true contenders to the companies that we've known forever growing up, like genuinely speaking. Do you think that like more, there will be more companies, not necessarily like this specifically or like the burgers or the chocolate stuff, do you think there will be more creators who come and contend in that space, like who will make products? I think in 10 years, yeah, every product you use.

see in Walmart that's like very generic is just going to get shit on by some celebrity or influencer or whatnot like think of like water bottles like you know those plastic water bottles what's that one like deer or something or i don't know i don't even i couldn't name fucking water bottles but i know there's i probably had like 30 different in my life i think of fiji and like one others but all the other ones are just the fucking same so like pick anyone pewty pie puty pie launched a water bottle brand it was the same quality of product it was right beside it same cost i just buy the fucking puttie pie one it's just cooler you know yeah i'm sorry i think i think I think it has to do with the fact that like traditional media is dying, you know?

And the fact that all how we bought stuff prior was all like you saw it on a news station, you saw it on a television, like people will get all of their content now pretty much somewhere on either streaming or social. Yeah. So all the eyes are being pushed to that. Like your, your network is like bigger than Nickelodeon, all these big time things that like we grew up watching like you and of yourself. Which is crazy.

Yeah. Do you ever feel like, do you ever feel like a, um, a need to make certain products because I find something interesting about it. Obviously, you have a younger fan base and also just a massive fan base in general. But, you know, focusing on the burgers, focusing on the chocolate. My perspective, not that these are bad things, these are great things, right? But I look it from a little bit more like a health standpoint. Yeah.

And I was listening to your podcast with Joe Rogan, and you were talking about how you did, you were going to do like a lettuce wrap. Yeah. And you said 20% less sales, so you guys kind of chalked it. yeah um would you consider making more health conscious products or is it just like no i got you oh no it wasn't 20 percent it was like literally less than one percent of our sales rate no one gave a fuck so that one's buying a lettuce wrap yeah exactly that's the thing yeah and so and same thing with plant based i'm not saying you got to make lettuce wraps i'm just trying to like no so that's where

that is the the problem because if you go too healthy then just not a person on the planet fuck buys it so with feastables like herschies for example there's 10 ingredients super processed our our feasible bars are five ingredients and just all the ingredients are way higher quality so It's like the perfect middle ground where I could take it a little more extreme, but then I just guarantee you no one would ever buy it. It's like as healthy as it goes where it still tastes great and people would do it. And it's infinitely better than the other options out there. But I agree. So the next thing I want to do a feastful is more like a kind slash cliff bars, a bar that has a decent amount of protein relatively low calories and make something a little bit

better. And I would love, there's a lot of things I want to do. It's just like finding that line where like, you know, if only 100 people buy it, then it's not really accomplishing. anything besides virtue signaling so yeah because you know how like forever like we were taught i think i know my specifically my generation i was taught like cereal's healthy yeah fuck that and it's terrible right exactly so it's like i just look at you someone like you and like you have this direct line that is so massive to all these eyes of like teaching kids what's healthy and do you have one of the bars like one so i can show them yeah i'll let them rip apart the ingredients i mean you tell me i mean like our uh normal ones without like it's literally four ingredients

and then the sea salt one's just the same thing with a little bit of salt on it, blah, blah, blah. So that's exactly what I'm trying to do. Like, I just, if I went any healthier, I just promised you no one would ever eat it. So it's like, we're weaning people off of garbage Hershey's into a slightly better alternative. And over time, I want to figure out

how to just make it healthier and healthier. Because I agree, I don't want to just, like, kill people, you know, by giving them super processed shit. How important is it, like, having a good partner? Because, like, one thing I think, too, with Happy Dad is, like, even though we do have a massive social following, I think it's still, especially alcohol, it's such a, like, conventional business.

So, like, I feel like, you know, you could have all the social presence you want, but I feel like you still got to do those orthodox business things. What have you learned, like, in the space with, like, the chocolates and stuff like that? Yeah, no, you're hitting it on the head. Luckily, you did the same thing. You just got a great team of people who already knew what they're doing. If I didn't, so our X-Barr was just a company that did really well. We got a guy who was very instrumental in building it up into their sale, and he's our CEO.

We got the guy who did marketing for Dollar Shave Club who helps the feasible. We just kind of assembled the Avengers of everyone who works in the snack brand space. And so, like, they on their own could just build a fucking killer company. And then you put us behind it and I just give them unlimited money. It's game over. So it's all in the team you built 100%. Like even things like, you know, knowing how to track our sales in Walmart day over day and like knowing a company that can go to each Walmart in America and make sure

all the products are straight. Like, I wouldn't know how to fucking do that. You know what I mean? I just, my fucking bars would just be crooked and shit everywhere. But, like, they just know everything because they've done it. And so all the time, they just blow my mind. Have any of those big companies, like, tried to reach out to you yet or anything like that? Well, it's funny because, like, before I launched Beasburger, you know, I could hit up McDonald's or whatever, restaurants, and they wouldn't want to do a clap.

They're like, oh, fucking YouTubers. Who cares? Right. But then now it's funny after I launch that, everyone's like, oh, you want to do a menu item. and it's like, no. Like, I have my own restaurant now. Yeah. So it's kind of the inverse.

I think, I mean, I know if I offered, they would probably buy half of it in a heartbeat, but it's just kind of early. Like, I don't think we're going anywhere the next 10 years. Just like, same thing with you guys. So if Budweiser wanted to buy half a happy dad, he'd just be like, fuck off. Like, talk to me in five years. Yeah. So it's kind of the same thing here.

Like, there's no real need. I don't think those bigger brands get it yet either. Like with the YouTube content, because they're all older. You know what I'm saying? I think it will click in the, their heads when like Prime or Feastables or Happy Dad, one of these is like worth $10 billion or something like that

or it's like a publicly traded company. I think that's when they'll be like, holy fuck. I think they get it. I think they're just not accepting it. Well, it's like they're old school bro. But it's still like they've been dominating for so long. We're just also small fries still. I mean, even though you know, we're all doing crazy revenue, it's like

basically less than 1% of the market. You know what I mean? So it's like we got to give it time to grow. Again, I think when one of these products really really is crushing it and like IPOs or something in like three or four years. I think that's when everyone will be like, oh, fuck. Like, okay, this is the thing. I guess no one's really done that yet.

No. Exactly. Like, we're... Like, it's true. It's so early. Name another product besides those three that is like crushing it. Sure. Yeah.

And all three of these... I guess there's a lot of celebrities. Well, there's makeup stuff and like vitamin water was one and like other stuff. But creator focused outside of makeup, like, and supplements. I can't really think of anything. So, like, it's actually pretty interesting that all three of these brands that come to Mine all happened basically in the last year. I mean, you guys are a little over a year, but roughly.

So I think now you just got to give it time. Like now, once all three of these mature over the next three to four years, I think that's when people are going to go, holy shit. Because they're all kind of different. You know, your alcohol, their hydration drink, and we're a snack brand, and then also our restaurants. So it's like four different verticals, and I think all four of them will crush. And it'll just show that basically nothing's safe.

An influencer can just go in, and if they have a big enough following, you can build the right team, they can just fuck anything up. Does Beasberger have alcohol licenses or no? Honestly, I, you know, this, I've never had anyone even ask me about selling alcohol and Peaceburger. I'd have to think, no, that just feels weird. Yeah, I feel you. Yeah.

So I have a question. I have a question about, but you know, now if I do ever end up selling happy dad, people are going to clip that. They're going to be like, he changed. I'm not sure like it's not a thing. We'll see. We'll see what happens. I have a question about like your, the inception of all this.

Like, you obviously seem super fucking sharp and you are clearly, right? When you started like making your team and even specifically, I remember you were talking a job about having a group of friends that you would just talk to all the time to, like, figure out the YouTube and how things worked and what worked, you know, what didn't work. How did you determine who were the right people for you to work with? Yeah. Well, back then, I... Because you're also so fucking young. Yeah.

Well, it wasn't really intentional. It was like, I was just kind of a social outcast because no one, I mean, it's bumfuck nowhere in North Carolina. No one wanted to be a YouTuber. No one even really knew what social media was back then. This is before it was all cool. So, like, everyone would just say, oh, all you do. do is talk about YouTube, get a fucking life, talk about something else. So I just didn't really talk to many people. And then I just randomly met these other YouTubers online and they were

equally as obsessed. And we just kind of talked. And next thing, you know, we talked every day for 100 days, 500 days in a row, and you blink. And it's been a thousand days and we've talked every single day. And so I just met these four other hyper-obsessed, just idiots like me that all we did was obsessed over YouTube and making content. And we all had around 10,000 subscribers. And then a year later we all had a million and we just literally just figured it all up together why do you think you blew up so much further what was your first video that went crazy yeah well there's a couple stages right because your first video to get 100,000 views you're first to get a million you're first to get 10 my first really really really big one was when I counted to

100,000 because a lot of people like face plan I remember seeing those ones what year was this and the time codes were just like so long that it was like did people just clicked to see if you actually did it exactly well and the thing was that one blew up because like everyone was just reacting to it and be like, what a fucking idiot. Get a life, which is great. It was cool. This is when phase clan was huge and they all like reacted to it in their vlogs and tons of people were talking about it. It was probably like five years ago. But the reason I did that is I was watching a show called Naruto and it's like 700 episodes, but I couldn't justify the time to watch it. So I really wanted to watch this show, but I was like,

it's too much time. So I just put it on pause. And then I started thinking, you know, how can I make money while I watched this. And so I just, I literally, I just sat there for an hour and I was like, what can I do to make money while I watched this anime for fucking 60 hours? And then I practiced counting. And I realized I could count while still enjoying the show. And so the entire time I counted 100,000, I was just watching anime. So I basically made money while watching anime. How many views did that get? That got like 20 million. Yeah, which is huge respect. Is that one like the YouTube partner program was around? Was that when you started? Yeah. Well, I was already making decent money. That was like a year after I moved out.

which I've told this story before. I always wanted to make enough money to do YouTube full-time by the time I got to high school and I wasn't. So then my mom made me go to a community college and it was miserable. It was literally the worst time of my life. I hated it with the passion. So then I'd just stop going to community college and I would go to my friend's house and just work on videos.

But I basically had like six months until my mom found out that I wasn't going and she was going to kick me out. So that's what I went really hard. And I did that video and a bunch of other videos. And I had a month where I made 20 grand. And then I told my mom I was like hey I'm moving out Also I have straight zeros

And she like almost had a fucking heart attack Because she didn't understand it She just wanted what was best for me And then I moved out and What day was that Or like what year? Sounds like 2017, 2018 Yeah 2016 I believe

Yeah Crazy man It was I was just so bullish on it I was determined that I was gonna do YouTube Or just live in a box I just don't fucking care Because everything else was just so boring I remember that too

Like I was fascinated with like I can't believe that you can make money. Exactly. It's like, holy shit. Like, that was like insane. And people won't understand. It's just a different time now. Like, it's cool to be a YouTuber now. It's like, it's known we make money, how we make money, everything.

Back then, you would have to like have fucking five-hour arguments a hundred days in a row just to convince your mom that YouTube is a thing, you know, which you just don't have to do anymore. It was just a different time for us. Who did you watch back in the day? Did anyone, like, influence you back in like the OG YouTube days? Not really. Everyone I watched, I always just thought they could do it better. You know, they'd buy a $10 million mansion. I'd just feel like, buy a studio.

Like, what are you doing? Make better videos. So, no, anything, it frustrated me because I just felt like they all could have done better, to be honest. When did your content get into, like, giving away money and really like, my first brand deal? So the first time I got a brand deal was 10, well, it was five grand. And I was like, double it and I'll go give it away. Oh, wow. And that's popular right now.

I don't know if you've seen that on TikTok. Like, do you want this money? or can I double it? It's like a trend now. Well, Jimmy Darts doing it. I flew him down. I just filmed the TikTok. Oh, okay.

Yeah. But, so I literally, I just gave away all my brand deals every single time I got one. So I did that. And the next time I got a $20,000 brand deal because the first video got like $10 million views. And then I got a $40,000 and then $100. And I just literally, I would just do a brand deal, give it away. And then the next brand deal was bigger.

And I just did that for like two years straight. What's the most money you've ever given away to one person? Probably like a million or $2 million. I don't know. I'd have to think on it. Damn. Yeah, that's crazy. But, yeah, just in general, it's crazy.

It's crazy to see where YouTube's come, to be honest. It's gone through so many phases, though. Like, I remember the beginning of YouTube, like, you could be a little bit more, I guess, outspoken or a little bit more, I'm almost say, like, inappropriate. And then, yeah, just it. Yeah, but it seems like it's gone through phases. Like, it's interesting, because I remember when you really started blown up, I think it was around the same time, like, it almost seemed as if the platform itself was starting to favor more

family-friendly content. I remember this was also around the time like Logan Paul got like he kind of was getting seemingly trash for the whole like suicide forest thing. And I remember I was posting content that was a little bit more edgy, maybe I swear a little bit more. And I remember like it almost felt like one day to the next I was getting like half the amount of views. And then other content creators like, Ace family. I think your stuff started blowing up. And I was like, did the platform itself just go through like a complete shift and change? Do you know about any of that? Like, do you know why that would have happened? Well, I think at the end of the day for us to make money, the advertisers have to be happy.

So I think a lot of these, like, strict things they do or whatever. I don't think it's like YouTube wanting to impose it. I think it's the advertisers forcing them to. And so, like, I'm kind of glad in certain areas, you know, they've been to it because that's how we make money. And that's how, like, you know, there's some people who, you know, if ad rates plummeted, they have to protect that. Yeah, exactly.

There are, you know, literally tens of millions of people that depend on this for the livelihood and, you know, feed their kids and pay their rent and stuff like that. So, yeah, it, like, kind of sucks. But I think a lot of people should direct some of that anger more towards advertisers and less towards them. Because if advertisers didn't give a fuck, like, I guarantee you YouTube wouldn't give a fuck. That's what I've been saying recently, too. As long as the platforms dependent on ads, like, they're not really in control, you know? Any platform ad dependent, they're all going to be funneled into the exact same thing.

It's just how it's going to be, you know? So I don't really know what the answer is there. Because I also, I feel like a lot of advertisers probably don't care that much. Like the big brands do, but I don't know. I guess we'd have to see statistics. Like what percentage of ad spend are these like big brand companies or something like that? I almost wish there's like a box you can check that it's like, do you like, because I'm sure a lot of advertisers wouldn't care if their ads were on slightly more edgy content if it was

cheaper, right? So there should just be a thing like, oh, you know, you can save a dollar per 1,000 views if you just advertise on people that swear. Just check this box. And I'm sure a lot of people would not care if we swear if it saved their company money and converted to the same. I always thought it would be cool if YouTube made like an 18 plus section or something that they could also direct those ads towards.

And then like, because one big thing I hate the most is getting age restricted. That's one thing we like if it happens in the first 24 hours, to me I just feel like deleting the video. Like I'm just like this totally takes the fun out of everything. If it happens like a week later, it's like, okay, whatever. It kind of did its justice. But I always thought it'd be cool if they made like an 18 plus section. And then if there was ad buyers that wanted to be on that type of content, and maybe there

was like a section where they kind of pushed it. This is my thing with YouTube that like I remember when all this was happening, like exactly what he's saying about like the age restriction or like they started kind of like just not even getting your content out there. And it was and that's a thing that frustrated me because I remember like it was almost like one day to the next. Like I said, the views we just went like just went half and then it never came back because around that similar time.

And it was just kind of like, I would, I understand that the advertisers driven the money it's like okay we don't but it's like is youtube platform itself just not pushing this content as much because they're not able to put the ads on it how they wanted to yeah so then it's like now it's affecting someone's like ability to create content and then someone has to change the type of content that they create in order to like it makes this all way more pc friendly yeah so it's just kind of it's a little frustrated and like he said i i do wish there was like a different way or maybe some sort of like conversation that they would have with creators before like kind of switching things i think an 18 plus platform for youtube would be great like just like even i would

probably occasionally upload videos there, you know, where I could just swear and not give a fuck. Because I naturally swear a lot, but I don't care that much about swearing. I tend to just tum it down in our videos just because it doesn't hurt not to. You know, it's not one of those hills that I really care that much about. But it would be cool to have a channel where I just could. But I would know that it would only reach an older audience because then I can just do a lot of things that I just wouldn't normally do. You know what I mean? Like light or firework in a room or a bunch of stupid shit. Because I know it's going to reach people that aren't going to just imitate it, you know? I was going to ask you, just,

Did you choose this path to kind of be more PG-rated or did it just kind of happen that way? Well, like I said, like the swearing, I don't really care and everything else. It's not like I'm a super, like, edgy guy. Like, I'm not like you guys where I go partying. Yeah. It's just kind of worked out that way, right? Yeah. And now that, you know, I have tons of employees and all these other things and we have a charity

and stuff like that, I kind of have to stay like that because, like, yeah, a lot of people depend on me. So it's bigger than just me. But I don't mind. Like, I know for you guys, obviously, it's just the exact opposite of your personas and who you are so i can imagine how frustrating it's a little tougher it's interesting for me because i never really understand but like i mean nilk's kind of or youtube's kind of left the nilk channel alone like exactly they're letting you just crush it now like it's so interesting i don't know what it is like

they'll hit us with something and then they'll kind of leave us alone well i don't know i think it speaks volumes of how like i remember you guys did that shitty prank on them where you went to their place or whatever and all this other stuff and you basically i mean i kind of got yeah was that shade or i don't know Frank, that was dumb. But yeah, but that and like, that video's funny. Yeah,

but you, but you essentially waged war on YouTube. We snuck in, we snuck into Google with the Google passes. I don't know if I've seen this. You got to watch it. Yeah. This is a whole.

Wait, that's how. So we want, we got a, but you did throw shade there a little bit. He got a shade. That video is funny. You could,

other pranks are shitty. This one was so funny. We wore the badges and snuck onto the Google, like the campus. Bro. Like where they ride the bikes and all that. Yeah. And then we snuck into like an actual like,

cubicle area section and then I just started like going in on this one guy like that worked at Google and it was hilarious wait what YouTube freaked out yeah yeah oh they were livid our MCN dropped us yeah they deleted us and not only that's when they doubled down

they're like fuck YouTube we're making our own platform so I say all this because it's like you literally went to war with YouTube yeah and here you are a couple years later one of the biggest channels right now views per month and crushing it's been like a silent like peace treaty well no I think it's just It speaks volumes of like... It's like a Cold War right now.

No, it's not quite like. Yeah, I think it's just more like I like how they aren't opposed to criticism. Like a lot, all the time there are videos, you know, number one in Trinney where they're just railing YouTube and just talking about how shit of a platform it is or whatever. And they allow it. And I find that very interesting. Now to me, it's like, I feel like everyone kind of now everyone's saying that like, fuck YouTube, fuck YouTube. And I'm like, dude, we said that like five years ago. You're the OG YouTube players.

Yeah, we're the OG, G, fuck YouTube people, you know, but. What's like, one thing that I noticed that's changed about YouTube is like the subbox used to be such a big thing, right? Subscribers. By the way, congrats on 100 mail. That's fucking insane. You're already at what, 105? 105. He's about, he's about to lap us.

Yeah, what about all? Well, wait. What about all channels? We're at seven. He's got one of four. He's got channels in like Spanish and Portuguese. Have you seen our Spanish channel? No, but.

Wait, here, can you pull up Mr. Bista? By the way, Brad, I told Mr. how many, how many stars in the Spanish? I actually want to just sit here and, like, pick his brain and learn a lot of things. Yeah, here, let me show you the easiest thing you could do to just trying to figure this shit out. Yeah, here's lesson number one. Just pull up YouTube real quick. How many different countries or how many different languages do?

I'll run you guys to them all real quick. Yeah, give him the, here, hand me it. Let me. Okay. Rip it the shreds. Tell me how I'm killing little kids. Yeah. Okay, here you go.

All right. Golden ticket or no? No. No, no. Hey, go to search Mr. Beast in Español. But wait, while he's doing that, Bradley, what do you think of the ingredients? I mean, it's, they're not terrible. Definitely not terrible. It's, it's reg. It's not like bullshit sugar. It's cane sugar. Organic, some ingredient.

Can I open this? Yeah, go for it. The lecithin's pretty basic. I mean, it's not terrible at all. Exactly. That's what I'm saying. And a Hershey's bar has 10 ingredients. No, no. Just because he was hitting on the health consciousness. Yeah, yeah. And that's why I wanted to show him that.

This is better than a Hershey's bar 100%. I don't know, I haven't tasted if I'm a try. But that's also saying like, you know, it's better than eating shit off the floor. Like basically anything's better than Hershey's bar. God, I'm so fucking glad we're not in alcohol and I guess it's dumpster on Hershey's. Bro.

Regulations, man. All right, we got the Spanish channel. Okay. But so anyways, you were talking about subscribers. So this is our videos in Spanish just dubbed. Isn't that fucking crazy? How many different languages do you have different channels in? Well, so hit the channel thing over there.

It's not only that... I have a question. Did you make these channels in that country? Yeah, of course. We obviously make it in Mexico, so it gets served to people over there. Now hit on the Mr. Beast Gaming in Español. So we not only do that, but we also have our side channels. So Beast React and Beast Gaming that we also dub in Spanish as well.

And we do this in all three channels. Can you click one? Yeah, we got to watch it a little bit. I watch this stuff. How's your voiceover guy? Oh, he's great. He hires like... Celebrities.

Oh, really? Yeah, so I said this on Joe Rogan. The same guy who does Spider-Man's dubs, dubs my dubs on this channel. So people in Mexico... Like, you really put a lot of money into this production of stuff. He wants to do your Portuguese if you want him. You want to?

I'm going to learn a lot after this. Would you? Holy shit. An unskippable 15 seconds. Damn, you're getting paid on that one. Let's go! Spanish shows are making money. Let's go.

What is this ad even for? Who the fuck cares? Well, because we're playing that. Oh my god, it's amazing. Bro, it's insane. Wow. Bro, it's insane. I saw this.

I was watching all this last night. Yeah. So like pause it. So like this video got 7 million views and it's just like our gaming channel dubbed. So do you upload the same videos that you upload on the English channel, exact same video, just dub? So we localize some of the jokes. So like if we make a joke about a meme here, they'll just. basically pick a joke equivalent in Spanish culture

and then just change the words to that. Who structured all this stuff? Like, was it you who was thinking this? Yeah. I mean, this is not as complicated as you would think. Right, but the fact that you knew that you wanted to localize a meme, like, it's a little like, where is that coming? That's you.

Yeah, of course. Because, I mean, look at the views on those videos. Like, it's crazy when you think about it. Less than 10%, it's more like 6% of the world around there speaks English. 90 fucking. Six? Yeah. as their primary language and like 10%.

I mean, it's higher if you include secondary, but most people consume content in the primary. So like 90 plus percent of the world can't watch no videos. 90% of the world before I launched those channels couldn't watch my videos if I wanted them to. And so now it's like crushing it. We get more views outside of English

than we do in English. It's like almost unfathomable that a lot of us just do English content. It's like we hate views. How big is your presence changed when you go to those countries? Oh, massive. Fucking, it just, it's unfathomable

how much different it is when I go abroad now. Like when I, where did we, read, what, where do we clean that beach at? The World Story Speech was that? Dominican, yeah. So when I visited the Dominican Republic, all these people that just did not speak English. They just, is Gringo a bad word? Am I allowed to say Gringo, right? I don't know.

They just run up, they'd be like, Gringo and just blurt it out like tons. Okay, I don't, I don't know. It sounds like one. Sounds like it should be a slur. But, yeah, like thousands of them. And they just don't even speak English. And like, one of the kids was bilingual and he spoke a little English. And he was like, yeah, before you made your Spanish town,

none of us had any idea who you are, but now everyone in my class, everyone in my school loves your Spanish channel. We all watch it every single time you upload. Oh. So it's the same videos as your main channel just on there, but in Spanish. Exactly. And so I could have gone there and not a single person, because it's a Spanish-speaking country, would have known who I was. And after we launched it, it's like everyone knows. It's crazy. Same thing. So we do it in Portuguese. We're doing Japanese. We do it and just basically all the languages. Let's get one of your lifting channels in Chinese, Brad. Thinking about it. Yeah. It's great. Do you just do Spanish or what?

No, we do all the languages. Yeah. So it's great. We literally get more non-English views than we get English views now. I'm not even like an American content creator anymore. But there's a channel for every language? We're working on rolling them out. So like you could pull up Mr. Beast in Brazil. All you need is a voiceover guy, right? Yeah, a couple of voiceovers. You've got to read it to videos. So like this is our Brazil channel. Search Mr. Beast in France.

And we do it three. So we have three Brazil channels, three French channels, three of everything. So, geez, bro. Yeah, click on that one. They're so ahead of everybody else. France is great because they have actual good RPS because it's like, you know, a developed country and everything. So like this channel prints money, which is more than I thought. All right.

So clearly you obsess over like this, the growth on YouTube. I love the numbers, shit, though. Numbers, all this. Yeah. I have a question, though. It's, I guess it's more like after YouTube. Are you going, like, what do you plan to do with all this? Power, like, because it's the money.

I know you do the nonprofit stuff, but like what happens after YouTube? And I'm also curious, does your content evolve or just become its own network? Like, do you become Jimmy, this guy doing this other sort of content? Yeah. And Mr. Beast is like, becomes a network that continues Mr. Beast content, like, as you age. Because like, you're probably not going to want to be like, all right, today I'm doing, you know what I'm saying? Forever, right?

Yeah. Well, I mean, or are you doing? I would say like, where, he's only 24. Yeah, okay, let's six more years, right? It's a long time. I've got decades in me. Who the fuck cares? So you're, look, I'm not saying.

Why, I got, I got your answer. You planning your retirement over there? Yeah, I'm just talking about the evolution. Oh, yeah. Yeah, I mean, the content, bitch. Sorry. We can do that here, right? Fight.

I'm kidding. No, yeah, we're good. But that was a lot, process. Raining in. So, talking about the evolution. I think, uh, you, obviously YouTube's not going anywhere. It's just going to keep growing. The craziest part is like Google just fucking owns the internet.

It's like, and Google, obviously, Alphabet owns YouTube and just funnels motherfuckers in here. We come preinstalled on Android. It's like, there's just no world where YouTube doesn't grow year every year, in my opinion, for the next 10 years. And so I think there's nothing more lucrative possible than to just be the biggest YouTuber for the next decade. And then, and yes, the content I will change and adapt. I just make videos I just make videos. So in the future, if I enjoy a different style videos, I'll just make a different style. But I still, the same principles apply.

You've got to have good storytelling, a good hook, a good payoff. But I think if we can be the biggest YouTube channel in the world for the next 10 years, and we leverage that to build things like festivals, to build like the restaurants, do a mobile gaming company. and I already, you know, basically spent up like 10 different companies over the course of those 10 years. I mean, I just don't see a world where, I mean, it's not about you not doing YouTube. It's just like, I'm almost, I'm almost asking like outside of those things, do you see yourself doing any sort of like content that maybe it's not related to this? Like, would you ever do content where you maybe just have a podcast and you talk about, you know, what you've done? Oh, yeah, 100%. You know what I'm saying?

Yeah. Or is it just always going to be misguised. Right now, I'm just so stretched thin because we run three YouTube channels and I try to post on TikTok and every platform all pretty consistent. Like the first week of this month, the three most like TikToks on the entire platform, we're all ours. We had the most liked TikTok, the second most like TikTok and the third. So we're like going really hard on TikTok and we're trying to, you know, keep the gaming channel uploading and reacts and averaging 20 million views of video and then the main like 70s. So I got enough right now. But yeah, in the future, I'll probably do more things.

Are those just clips from your YouTube videos that are hitting? No, no, no. Like Corn Kid was a really funny trend that was going on barrel. So we flew down down down. Yeah. And then actually it's funny. You mentioned the money thing. one of them we flew that Jimmy Dark guy down

and we went up to people in Walmart and we're like do you want $1,000 or give someone random $10 grand? And that got like 50 million views in like a couple of days. And it's just stuff like that. Whatever, you know, we think What about your creative? Like, do you ever run out of ideas? Oh, fuck no. I've probably, I've a Googled off

with like 10,000 ideas in it and at least like 500 I know would go ultra-viral. The problem is more like the time to film them. Ideas has always been easy for me. Interesting. What's like what's the big, what's some good like YouTube tips. I heard you say one earlier. What was it 10% of people with the thumbnail? 10% of people with the thumbnail. Or like only 10% of people watch your video. Oh yeah. Click

through it. 90% are just scrolls. Exactly. Yeah. Because you probably have like yours probably like five to seven percent. So it's even more. Like so if this episode gets 10 million views, that means like 200 million people saw the thumbnail. Which is crazy. And so again, it comes back to like you really just have to make sure when people fucking click your videos, they love it. That's why we're able to get so many views because we've consistently put out, obviously I'm biased, but great videos over a long term where people are just conditioned to see a Mr. Peace video, they click. Oh, Mr. Peace click. Mr. Bees click.

And they'll just do it. And every time they're not let down, so they keep doing it. And where a lot of people fall off is like, they break that trust by having one bad video. And then like, oh, every other video is kind of eh. And then you like, when your video is recommended to them, it leaves it up in the air. They're like, well, is this one of those ones where it's kind of shit or is it one the ones where we put in after it?

I don't know. But this guy always makes good videos. I'll just watch them instead, right? And so that's what happens. Again, if this gets 10 million views, 200 million people are going to have seen it on YouTube. But just didn't click on it? Yeah, they're going to click on a different one.

What's considered, like, since you get hundreds of millions, what's considered a flop for you? Oh, God. Well, I don't really think of the things in terms of flops, but I guess if it got under like 40 or 50 million views, I'd be a little sad. Has that happened, like, on a big video where you've been like, fuck, I thought that was going to go crazy.

This motherfucker was up. Yeah, you kind of disrespectful. Your videos are so expensive. It's like you put in all this effort. Yeah, you can usually kind of guess which ones will do well and which ones won't. I think the big thing is like if a video is 10 out of 10, I try not to get emotional. Like it used to like years ago crush me. Like, Forerline had me in tears.

Like we spent $3 million in six months and then. But now I try to take a more objective standpoint. It's just like, okay, like was it retention bad? What did people, you know, why did it not do well? Take the notes and just move on. Yeah. So like I'm as detached from that as possible, which is, help my mental health, you know, leaps and bounds. You know, the fact that like, no matter what

that one out of ten or ten out of ten says, it doesn't really affect me. So I just try to take a really objective, non-emotional approach to, you know, the videos. What's the most important statistics for like a video to succeed? Is it retention? Is it like engagement? It's literally just three things. It's the click the rate, whether or not they clicked it, the AVD, average duration. And the one that you don't really get to see is like those surveys. What was the second one? average re duration. So like this, I did a podcast one time with Colin and Samir, which like they averaged like a couple hundred thousand views of video, but that podcast got 12 million views because on average people listen to that podcast for 45 minutes. It was only like an hour and 20 podcast. So because YouTube could see people are watching it for so long. That's a great indicator that they loved it. Is that like the biggest thing they use to like push a video is retention? Watch time. Yeah. Without a doubt. Because if on average a million people click a video, it's 10 minutes and they only watched it for two. Why the fuck would you serve that video over a different one where on average they watched it for eight minutes? Clearly they enjoyed that eight minute one way more.

Do you think they rank, like let's say one's like a 45 minute video, but it has like, so let's say like 30 minute retention or something? And then one's like 10 minute. Did they do it like five minute retention? Do they do it like on a percentage basis or do you think like that 33 minute since the video is longer? Yeah. So basically there's longer videos for you. There's longer videos like no matter what. Yeah.

So the answer is it actually hits different people. Like, there are some people when you open their YouTube phone, they'll only get recommended five-minute videos because they just only, like, over the course of the last five years, like, they just don't click on, yeah, exactly. They don't click on hour-long videos. They only click on videos around this length. And when they do click on a longer one, they usually close the app or whatever. So, like, the answer is like, if you make a 40-minute video, you're just usually competing with, like, different people than you are if you make a shorter video. Oh, shit. Yeah. You have all the answers, bro. How hard do you study this stuff or do you have a team behind you that's like I don't do it as much anymore because YouTube really doesn't change

like people are always like oh they update the algorithm all the time blah blah but it's been very consistent the last five years so I don't really study it as much anymore but yeah when I was in that gang with all those guys where we just we would just do the dumbest things

I mean we would just harass thousands of YouTubers to get access to analytics and then scrape all their attention charts and see correlations and you know like measure the bright of 100,000 thumbnails to see if there's a correlation of the views. Like, we were just literally insane. Like, where's this notebook? Where's this notebook?

Give me these notes. But all of it concluded to get people to click, get them to watch, and just make sure they're happy. That's it. And the more you do that, the better you do. The likes and comments? None of that matters. It literally does not matter at all. We have a video that has, I think, unless someone broke it, the most comments on a single YouTube video. And lo and behold, that's not our most video. Likes is just more motivating, I think.

Like when you see your video get a lot of likes I just motivate me I mean I just look at it when I click the video Now that it got rid of dislikes I don't even think it remotely matters True I don't like I don't think there's It just fires me up more

Like if a video gets a lot of likes It's like oh people really really like But 99.99% of people like click on a video I guarantee you don't even look at the likes Yeah Because there's no But if there are dislikes they would But now there's like nothing to compare it to

It's all content driven Yeah like 100,000 or 500,000 Likes are literally like the exact same On a YouTube video Interesting To the most like I couldn't tell you the last time looked at the likes on a video who is the who is the mr beast copycats that you tweeted about a couple weeks ago who are those people uh what did i tweet you tweeted like there's like something

basically about like these copycats oh yeah gotcha yeah so you know i go on podcasts like these and i usually tell how i make my videos and i'm like here's how i do it here's what you should do and i hope you know my thought was like oh people take this knowledge they'll apply to their content do their own thing but 90 plus percent of people just take it and just do exactly what i do and just make, there's a lot of people who just make videos like ours just slightly less money and dumb or down. Are there any of that are getting traction? I don't, it's like, there's no need to pick a particular person because there's just so many.

You can just open up YouTube and you can find them. And it is like, it is getting to a point where it's like, all right, this is a little bit much, guys. Like, maybe you should. That's bound to happen. Yeah. But you got to expect that. People do that with, for sure. And I think, too, I want to ask you, how fucking crazy are your DMs with people like,

hey, man, I could really use five grand. I think I said one of those. Yeah, we know you did. No, I'm sure I said one of those. of those is it crazy like people because there's probably people out there like yo i could be that guy yeah um i mean i guess i'm probably i'm probably just numb to it at this point i don't really check my messages because it's just you know you get a couple thousand everybody wants to be that guy that's like yo i need that million from mr b's yeah um yeah i don't really pay attention to it so because like

i say like in my youtube about page like you know i i give away money and i help people because it's fun you know not because i feel obligated to and so i just kind of do you know what i find fun Do you have, like, a moment where you remember, like, the best reaction or someone where you just changed their life? And it was like, holy shit. Yeah. When, early on, I did this video where I tipped the pizza delivery guy at 10 grand. And he came back the next day. It's knocking on the door.

And I'm like, this fucking guy is going to ask for more money. And I kind of like, I yell at it. I was like, go away. Like, fucking leave. Like, because I thought he came back to my house to ask for more money. And then I ended up opening the door. And he was just sobbing, like, crying. And he's like, because of this, I can spend the weekend with my.

kids and I haven't seen them in like a month because I work like three jobs and blah blah and so that was like the best just reaction I've ever had it's never gotten better than that yeah it's pretty that reminds me when Steve gave like that family we were in like Orange County somewhere like they were in a motel is he a YouTuber is he was a YouTube that's what I was going to get into this is why I brought it up Mr. Bistro's Shane no no no I just don't shit at YouTube not at him to be well this is why I was bringing it up this reminded me of that and and I wanted your opinion on the fact that like you know They can pretty much just wipe certain creators off the platform.

Yeah. I just wanted to hear your thoughts on it. Yeah, I'm not up to date on him. Did he get like three strikes? I don't think that was exactly it. Yeah. You know more than I do. No strikes.

That one's still, I'd have to do research, but that one feels a little weird because obviously they have to give you three strikes. And as far as I know, he was just gone. Just gone. Yeah, that didn't really make much sense. People love to compare, like him being the edgier Mr. Beast. And there was a time when we would watch a bunch of your video. He loves you, by the way.

Like, your content's dope. Yeah. I feel bad. I want to hang out with him. He's messaged me before. We just never lined up. Just like I've always wanted to hang out with you. It's just we got tons of shit going on.

Yeah, it's all good. Not that great, but yeah. Oh, go fuck yourself, bitch. Fucking. I'm not going to make you feel back because everyone's going to roast you in a comment. Oh, here we go. There's going to be a lot of people on this video. So he's the new benevolent or benevolent host.

He's the one. Yeah, I'm trying to be graceful. You know how they switch up, though, right? Yeah. They can switch up. You step out of the room. He's roast to you. Well, yeah, not on camera.

I'll roast him up camera. I'll make it feel bad on camera. So how much has your personal life changed, like, with the money coming in and the fame? I mean, this has been my whole life. But do you do it outside of YouTube socially, like anything crazy? No, I just basically. I'm not as bland as it gets, but I'm pretty open about it. Like, I don't try to be someone I'm not.

I love building businesses. I love making content. I love my life. Like, it's not one of those things where I need an escape. Like, this is just what I want to do. And I hope for the next 20, 30 years I can just do it every day. Do you have a Lambo? Fuck, no.

Do you spend anything money? No, I live in my studio. I have a Tesla, but honestly, I'm probably going to sell it just because why not? I want to roast you so bad right now, dude. Why? Call him down, Brad. Wait, why? Because you've talked about this.

Wait, what did I say? That pissed you off? You're asking about money and what does he spend? Because he's talked about this multiple times and like other platforms. And I'm just, I'm just, yeah. Not all of our audience has heard that, bro. Nah, but he just doesn't, he doesn't spend money like that. He doesn't give a fuck.

Let's go, my number one fan over here. Yeah, I love this, too. I watched a lot of your stuff. Yeah, I just, I live in my studio and I just... He's really trying to get that one-on-one after this. I'm telling you right now. He's like, secret's dog. What do I got to do?

No, but I'm actually serious. I've heard it. I think it's dope, but you don't think at some point you're going to be like, oh, I want a big house at all. And why? What do I need it for? No, you don't. But you don't think you're ever going to like, be like, fuck it.

Maybe I'll whip a fucking... Money to me is just a way to, you know, help people and grow the business and do on and do entrepreneurial things. Yeah, I don't... Materialistic objects, like, I think is. the worst way you can live your life. And on this topic, I want to say, I actually believe this and someone timestamp this and come back to this in like 10 years, I think you're going to be a billionaire. I believe that. Of course he is. So when you're a billionaire and you have all the

money in the world and you got a nonprofit and all that, what are you doing with your life? Well, and you don't have to make YouTube videos anymore. What are you doing with you? Have you ever thought of that? Well, the thing is like, how do I answer? The problem is like the billionaire is going to be illiquid, right? Like cash, it would be pretty hard. just because we spend so much. But, I mean, you could technically probably with Beasburger and everything, just with how valuations today argue that. But, yeah, but the thing is like cash-wise, yeah.

But no, I mean, even then, I just would grow the businesses more. Like, I just, who the fuck cares? Like, I genuinely think, like, in 100 years they're going to look back and be like, damn, these guys just ran around like monkeys and just obsessed over bigger houses. Yeah, money doesn't matter. I know that. Exactly. Yeah.

But if I had that kind of money, I would just grow the businesses and probably when I'm, like, 60 or 70. hopefully I have I mean I'm I'm pretty ambitious I don't know I could be fucking poor but maybe there's a world where I have like a hundred billion dollars I'd love to just you know in starvation in Africa or in diseases like Bill Gates like do some cool shit like that why do you think like I feel like there's so much money already that we have especially in the Western society has so much money so many billionaires why do you think they already haven't solved all those problems that's a great question because

those problems could be solved really easily I'm a YouTuber yeah so like so what would because like you'd get there and it sounds like you'd want to actually do it like what problems all the world hunger all that stuff like world hunger all these issues that are like why is that for him to solve it's not for him to no he's some of what heads in america solved it or some other giant country i'm just i'm just saying the fact that we have we have the most billionaires we have the most money like there's there's enough money to fix all these issues in the whole world and we never do it is it just because we think that if you're saying someone to come in and organize are you saying if you're a millionaire that you're going to do that real talk no every billionaire

would pitch like a million i'm not saying i'd put it on my wallet yeah maybe someone just needs the organizer, right? Yeah, but also a lot of these billionaires have created companies that are just, in general, uping the standard of living of human civilization. And so 100, 200, a couple hundred years ago, things were infinitely worse than they are now. And so part of it is by investing their companies

and growing it, they are fixing those problems down the line because it just, you know, when America gains technically, so does the rest the world. Like if we make the iPhone, eventually the rest of the world gets the iPhone. You don't think that's also creating more problems? And what sense? in the sense of like I just I mean

the taking of materials from the earth all that kind of stuff oh well now we're definitely getting to the point where I have no fucking clue okay okay okay

yeah I thought because I thought Elon Musk gave you a neuraling bro because like you're way too smart I'm curious though I would love one by the way after the first couple thousand go through I want one

yeah put one in 100% I would because the thing is what's interesting which I why wouldn't you once you

the neurolake actually works and you convince symbiosis with technology and just download things to your brain, you'll be able to make so much money that doesn't matter how much the procedural cost and you want to be able to afford it, essentially. So I think, like, the first few

would probably go for an absurd amount of money, right? It's like, even if you had $0,000, you could just hypothetically borrow $100,000, get it because once you have infinite, you know, bandwidth to unlimited knowledge, you can make unlimited money. It doesn't scare you at all? You're, like, pretty much a robot at that point, though.

But we already are. How much, like, fuck it? But not really. You can turn your phone off like that. Yeah, but look at your screen time. How much time of day do you spend on it? Probably a lot, but not 24 hours. Yeah, but five hours a day, you're staring at it.

The only difference is instead of having the input lag of your thumbs, it's just instant, which would be much more awful. Before phones, there was a complete escape. Now there's still somewhat of an escape. You can put your phone down. But when it's in your brain, that's just, now it's, like you said, it's a complete upload down. You're going to be making chicken, and instead of Googling a recipe, it'll just pop in your head. It's crazy.

I think you're just making people less human. Probably. For sure. Yeah. That's what it does. on into it. I mean... I think on a large scale, too, like...

I'm kind of weird on it. Well, imagine every human has it and then like, I mean, I'm not conspiracy, but like, the government pretty much knows what everyone is thinking, yeah. If everyone has it, then no one's special anymore. Yeah. It's pretty scary.

A lot to think about there. Yeah, because there's a lot of benefits, like, not even have... Like, I could just talk to you in a hard, like, in a second. Literally, I could be on the other side of the world and just think, oh, no. And then there you go. We probably could have consumed this whole podcast in like a minute.

Yeah, exactly. Our list would be closed and we'd just be communicating through heads. Yeah. That doesn't scare you a little bit? I mean, it does, but like, I'm sure the fucking phone's terrified motherfuckers, you know, 20 years ago. I think it's going to be like how our grandparents are like,

I don't need a phone. I just think of shit. Yeah, I don't need a goddamn neural link. We might be the people that are like, yo, I don't need a neural link and they're like, Grandpa, you're a fucking loser. Yeah, exactly. I'm so excited to see how that happens.

I think I got a little taste of that with TikTok because I'm not like super up to date on like all the many TikTokers that are blowing up in the drama. But I'm like, as we age, I'm so curious where we're going to become the fucking boomers and like all the little kids are just going to be like, you guys are fucking idiots and don't understand anything. You don't understand culture.

So I feel like we'll always be part of culture, but there's definitely going to be a day where we just have no fucking clue what's going on. That's inevitable for sure. Yeah. Which is so interesting. I'm curious what it's going to be like. Like our parents don't know shit about social media or like how to work a phone even, you know?

Yeah. So that's just how it's going to be. But I wonder if since we grew up with a little more technology, will still be no because it's going to keep getting more advanced and kids learn it first but they didn't grow up with anything there was no internet there was no nothing like we grew up with i think technology we'll keep up to date with i think it's more of the culture and trends will just yeah we'll fall off eventually in the sense of knowing what's going on um and which would just be interesting to just have no fucking clue what people are consuming or watching doesn't sound so bad honestly yeah it would be

nice what do you uh you were talking about tic talk what's what's your opinion on ticot people are saying it's going to overpass YouTube. I thought the same, but YouTube shorts, they've really taken some huge strides. Did you see that they announced? I saw the separation. No, the partners. They're going to pay for shorts, like a large amount.

So when you get ads on shorts now, and starting in January, it's going to share the revenue with the creators. So I think TikTok's I also like, aren't they going to separate videos from shorts as well? It's one thing I never wanted to do with shorts. And it's like, it's actually, there's the only con I didn't like to it

was that it got mixed up in your main. I mean, I don't know if that's really a con. No, that was a massive con. I went out to YouTube and yelled at them many, many times about that. I thought it was fucking hideous. Like, your hypothetical one-hour podcast shouldn't be mixed together with these 30-second verticals. They just made a new tab.

Exactly. That's what they're doing. Yeah. Which now you can. It only took two fucking years. But none of that matters. No one fucking cares. The crazy thing is they have a goddamn rev split and TikTok doesn't.

A big one. Yeah. A big one. Legit. No, no, it's not even a big one. Like it is an actual rep split. So it's starting in January, you're going to, if you get like hypothetically a billion views on TikTok, whatever that is, that's like $1,000.

A billion views over here on YouTube, I mean, that could literally make you like 100 grand. Is TikTok going to adapt to that, you think? Yeah, I think they're going to be forced to. But the problem is Google has Google AdWords. They've been in this ad business for like over a decade where they've been sharing revenue with certain people and the YouTube partner program has been around for a decade. They just have a ton of experience with doing it. I think TikTok's going to take quite a while to catch up on.

problem I think about because you can make way more money on YouTube, but TikTok's so much easier and accessible to upload on that people probably don't even think like that. Well, all I'm saying is once this partner program kicks in effect on shorts, I think you're going to see a lot of big TikTokers coming over here. Do you do a lot of short stuff on YouTube? Yes. So right now I post on your main. I saw one on your main.

Yeah, right now we post on our Mississippi Shorts channel. The thing is like, and this is where I could go infinitely deep, I think like, yeah, I want to make, so I think like if you, to really be successful, because they're bridging the app were on YouTube now, if people watch your shorts, it'll also promote your long form, which like a month ago was not a thing. So that's why you would see these people getting like 5 million views of short and they upload a long form video and it'd get like 5,000 views. It's fucking hilarious to see. But that's not, that's slowly not becoming a thing anymore. So if you're flipping through shorts, which I'll fuck a load of people do now, and then you see a bunch of

TikToks, then when you open up the homepage, you're going to get a note podcast or whatever. And so because of that, I think what's best is that you make shorts very similar to your long form. So then I think you combine that and you could just supercharge the fuck out of your channel. So all that to say, the TikToks I currently make are way different than the content I do on my main, which is why. Yeah. Right. But do you think merging the shorts and long form onto one? Oh, 100%. One channel's 100%. But you've been doing it separately for now. Yes. Because like I said, up to a month ago, it didn't influence long form. And then B, the content isn't slimmer to my long form. So I'm going to start only doing shorts that are similar to long form. I want

to post like one a day eventually on the main channel. Wow. It's 100%. Or clips from? Unique shorts, yeah. I never do clips. Clips are, you're not going to get 50 to 100 million views on, well, podcasts are different. Like, obviously, you know, you got the Andrew Tate model that crushes it. But for normal videos, in my opinion, I don't think you're going to consistently get like 50 plus million view bangers just re-uploading clips. Like, no one gives a fuck.

And shorts is like a huge way to gain subs, isn't it? Yeah, gain subs. Now get more views on your long form and make fucking money. I'm telling you, it hasn't clicked in your head yet, but Charlie, Addison, all these people, if they can just, literally do what they're doing but over on YouTube and make a bag off of shorts and then on top of that

that boost their long form which makes even more money you're gonna be crazy to be a TikTok first content creator so hold on though but so this is creating now because like I know Snapchat started recently paying people

just to post stories it's gonna start creating like a war between like are you don't think platforms can be like they all pay you more here pay you more here YouTube does it better

YouTube's doing a restlet you don't think TikTok can be like what I'm saying is you're right right now that's gonna happen whenever they change that but don't you think TikTok's gonna be like

all right bet we're gonna do the same shit You really think TikTok over here printing tens of billions of dollars is just overnight going to go, you know what? Half of these tens of billions, we're just going to give it away. I don't know. I think people underestimate YouTube a lot. And it's like, dude, it's only by Google. I'm just saying, you invest all your money back into your content, right?

I think they should. But I think if TikTok was going to, they would have already. What about the difference in content, though? Because stuff that might bang on. YouTube might back in a corner and make them now. That's what I mean. Yeah. But that would be fucking.

Could you imagine just, you know, you're just literally every year you're getting like 20, 30 billion dollars. And then one day you're like, you're like, you know what? what, fuck it. We're just going to give half of this away. That would be a huge move by them. But that's to survive also at the same time. I think they have to. But if they do, then yes, then I think it'll level. It just depends how long they take. Because I think

right now, another thing that Shorts doesn't have going from them is the UI is just fucking ugly. Like, on TikTok, you can swipe to the right and it pulls up. On Shorts, you can't. You have to tap on the channel icon. But they're fixing all that. I think in like six months, shorts is going to have just as good if not slightly better UI than TikTok.

They're going to have this rep share thing, it's going to boost your views on your long form. Everything in the world is going to be like short as it. So you know all this. You're just like calling on a phone, YouTube? Like, can I get who's that? Well, I mean, it's just pretty obvious where they're going. Yeah, I'm like, can I get that number? I can hook you up. What about

I think what TikTok has going for them though right now is that anyone can go viral. And I don't know what the algorithm is, but like on YouTube, I would never get recommend a video with two likes. Like, I'll open up my TikTok app and see like shorts you do. Shorts you do? Yeah, it's the same thing. I wonder if they'll get those, because TikTok

like a 21 year old girl will like make a TikTok with their friends and like I feel like that's why they have so many people uploading on it you know because anyone can go viral exactly I feel like I wonder if YouTube shorts will get there to wear casual people not just creators will be yeah well they're very vocal that shorts is like a platform which is partly why they didn't have long form videos doesn't affect what shorts you get so like if they watch your video then open up shorts they don't get like a no short because of that and they're doing that intentionally so a lot of smaller new people come up on shorts and it's not just all us big guys flooding it so in a way it is actually more geared towards the smaller creator than us bigger ones on shorts so yeah what you're

saying is exactly what they're trying to do is like the but i'm wondering is the chart i think a whole new wave of like charlie's and addisons are going to come up of the shorts but what i'm saying is like the dancing like the stuff that they do on ticot gonna translate to youtube like that and convert the same way they're not gonna the fact is like no one's doing the dancing stuff like as much as they're like what the kind of doesn't want to leave ticot yeah he's like Can I import my TikTok feed two shorts? He's been working on his dance moves. No, but those are the biggest people.

They're not going to go to YouTube shorts. Yeah, but a lot of them are going to make content. They 100% well when they can make 100 times more money. You're crazy if you don't think they will offer ad revenue and the brand deals will be the exact same in my opinion. Yeah. That's exciting. I know, but that gets me high to buy you too. It's so interesting because they just made that announcement last week and I don't think anyone realizes the just power of that.

That was like the biggest play they could have ever made. That's exciting that you can kind of like quote, unquote go viral on YouTube again too yeah it's awesome like those shorts are going crazy exactly you think people get like um just like unmotivated to have to rebuild their platform on youtube shorts or it's just like whatever not really i think they'll love it now now now we're saying you're going to be uploading shorts on your main channel too yeah you're not creating a separate channel for shorts it's like instead having a ticot and you know youtube channel they're just together which is what you want like when you go viral on shorts that's insane that's insane that is that we

it posts like a 30 second video on our nilk main. Yeah. And it could get like 10, 15 million. Shout out YouTube shorts for paying the people too. Shout out YouTube for a dog. Let's go! I know. Big dumb by YouTube. Big dog. There's all be excited. There's a world too where it's like, you know,

if you're like a couple years from now, you're like, fuck it. This long farm's too hard. You could just switch to only doing shorts. And I do think there's a world where you could remain relevant on YouTube by just doing shorts. And I think a lot of people, we all know dozens of people who are just fucking tired of making 10 minute videos because it's hard. They'll probably just switch over to shorts because it's easier

and it's going to slowly become bigger and bigger and basically overtake TikTok. Short-form content's fucking crazy. What's your plan with that? Yeah. It's like I said earlier. Just basically do my main channel video is just shorter, you know. Got it. Yeah. But on a day, he said. I would love to. That's what I want to ramp up to.

Do you think you'll scale back on long form then? Well, right now we're hardly uploading. How often do you upload? On the main, like, once a month. Once a month. Yeah, because like we were going to go to Antarctica and then that fell through because everyone there got COVID and so we spent weeks working on that

and then like Chaco Factory, that video we were supposed to film it but then we came in and the Chaco River just disappeared. I don't know what the fuck happened. So I guess there must have been a hole in the liner and it just sunk into the ground so that delayed it by a couple weeks and we had all this shit just go horribly wrong

and like five videos fall through. It's not been the best year for us uploading but no but because I don't think shorts are that hard. Like, we're, this month will be either number one or number two, like, most followed person on TikTok on the platform, and it just doesn't take that much time. Like, I don't, I don't, I don't want to be too crazy with this statement, but it's like, you should, like, if you're, you shouldn't really complain about making short form content. It's infinitely easier, and this is coming from a guy who does both. I have 40 million followers on TikTok, and we're growing very fast.

So I'm playing the game on both, and I'm telling you, like, long form, it's infinitely harder than short form. Short form, you can film a mega-banger in like five minutes. You're not filming a super viral YouTube video in under a week now. No. Let's talk one about your evolution of content. So I did a podcast with Eric and we were talking about how like... It's funny. He just called me.

That's how I hung up on. Really? Yeah. He's crushing it too, right? Yeah. He's doing great. I love him. Yeah, we're supposed to do a challenge where like they have to do a bodybuilding.

Yeah, we've been lifting every day. Yeah. I'm on day 50. Dude, he's... He's just getting there. I know. Yeah, I just want you to know that. Why?

What's he taking? He's not taking anything. He's doing my program, but he's eating really well. He's on some shit. He's consistent. No, no, no, just be a... Hey, I need to get him. He's on my program.

Just be a little afraid. But what I was going to say was we had this conversation on my part about, like, the evolution of content. And, you know, you found out, obviously, like, the style of content with the editing, like, the engaging, the payoff at the end. Do you think content, as far as, like, what people want on YouTube or just want on the internet is going to change over time? Like, what do you think the future of, like, what people want is? You think it's always going to remain that exact scheme? Or it's going to, like, they want more, like, motivational content or more heartfelt content or more real content. Or is it just always, like, to depend on your demographic.

You know what I'm saying? 100% will change. That's the thing. Like, to do well over time, you just have to innovate and adapt. Like, if all you ever did was, when was that one prank you did where you will coke in your trunk or whatever? Like, yeah, if you just did that, you know, every year, no one will give a fuck. Like, you guys adapt, everyone adapts. Where do you think it's going is my question?

Because you have so much, you have so much knowledge. Yeah. I think you have vision. I think you have, you know, like, where's the foresight? Yeah. I mean, it's kind of hard to say. You don't, like, every video's just different, you know, so it's like, it's like, it's not like one of those things where it's macro.

It's just like minor things change over time. So, like, right now we're just a little bit more focused on storytelling than we used to and, like, getting people attached to, you know, contestants or the people we have in the videos and trying to slow it down just slightly. Do you, I'm sorry, interrupted you. You just made me think of a different question. Do you think it's super important? And please continue the rest of the answer.

No, hit me. Do you think it's super important to have a group to be successful, like a group of people? Because it couldn't just be you in a video. Yeah. No, it's hard. I think if you want to be a personality, obviously you don't want a group. You just want them all attached to you. What defines success?

Is success just views? It's success. Money is what is success. My definition? Yeah. I guess, I mean, if we're just talking about success on YouTube, I'm just talking about views. What I'm saying is like, forget money, forget all this other stuff. I'm just saying, like, do you think in order to have a, like, a successful content, you kind of need a group?

because you do have somewhat of a group, the people that you can answer with. I think, like, having a group makes it more fun. Like, there are videos that are just, they just fucking suck. But, you know, whatever, you do it because it's like spending 50 hours in the middle of a desert. Like, it sounds fun. And then you go to do it. It's fucking hell. But, you know, you do it because it's cool.

And, like, so I think you need that solid group or you're just, you're going to put a bullet in your head. You're going to go and say. Go crazy. Yeah. So I think that's more what helps. Because I could film videos without them. And there are some times where they're busy and I do. and they still do well.

It's just way more fun when I have the boys. Was the Squid Games video your biggest video? Oh yeah, 100%. How much did that cost? So that one was a little over $4 million.

It wasn't supposed to be. It was supposed to be $2 million, but, you know, things just added up and added up. That, so it's on, in English, I think it got like 280 million views and then another language is I think it did another hundred.

So, it's just wild. Did Joe ever buy that doll thing from you? Joe Rogan? Oh, shit. No, I forgot to follow up with him. You do know your shit. He did his goddamn research. I mean, I watch a lot of stuff, yeah.

That's funny. When do you decide, yo, we're going to recreate this when you're watching? Well, I mean, that was just obvious. Everyone in the world watched Squid Game back then. They're just like, I'm going to do it? Yeah, and obviously, like, literally you couldn't open a social media platform where people weren't talking about Squid Game. Yeah, that's crazy.

Did you watch that video or no, research, boy. Of course I watched it. But it's interesting how you did it so fast, like in timing-wise. And you were talking about with this Joe. That was brutal. Yeah, it was so hard. How did you pull that off? That was the hardest thing we've ever done our lives.

Like, that was, like, I don't even know how to put into words just how fucking crazy those sets were. And having 456 people and, you know, it's not scripted. It's like they can, you know, do whatever they want. We have to corral and manage. How many cameras you had shooting that? Yeah. Like, I'm pretty curious. Yeah, that one, the first scene probably had like 40 rolling the whole time.

That was, that was, that was. So, like, you know how, like, the bombs on their chest would blow up when they got out when they died? And so, like, we had to, you know, William Mott. had to make those we had to make a custom app so like if player 156 got out you you pressed on this app player 156 eliminate and then it would blow up but you got to make sure when that squid blows up it doesn't light them on fucking fire and you know and then you got to have that you have to rig up all the cameras you have to build these crazy ass sets you can plan out the cg and the first scene was filmed in warehouse but in squid game it's outside so we had to do all the lighting in a way or it looked like we were outside because we cged like the the sky where the roof is and like all this stuff it was the most complicated and difficult thing I've ever done my life. What's like the story or like the inception from like A to Z on a video like that? It starts with an idea. Well that one was the idea was pretty easy because it was a show. So it was just recreating it. Then what's the next step? Is it like a big pre-production meeting or like yeah. Well for that it was just like how the fuck do we even do this? And so we get

together and we just look at all the sets. I mean again it's kind of cheating because we had them to go off of but a lot of it was like he before I never used to. I never used to. I never used to CG before that video. So it's just some of it just physically was impossible. And so that's when we were like, all right, fuck it. I think we're going to have to get into CG on this. And so that was a whole different learning curve for me. Like, if you could pull up the video, I could show you some cool things. His same question, I want to ask the same question, but in relationship to other videos, like what's your actual process when you make videos that are completely organic? Okay, yeah, yeah. Pulling up that video then. Thumbail. Yeah, so basically, well, now we just, we have tons of ideas. So I just

pick the idea. It's like the core team, too, of people. How many? It depends. So I work very well off of inspiration. So I'll have like a dozen or so people that try to inspire me for ideas. But at the end of the day, it's just like I pick the ideas. Same thing with, you know, we have probably like seven people who like once we have the ideas, help me flush it out. But at the end of the day, it's like them pitching me and then I approve it. So it's probably like 20 people that work on that side. And it's just a lot of back and forth because the problem is you just don't know what's possible until you do the research. So, like, if it's hypothetically, I spent 50 hours on a submarine, then we're going to

write the video and be like, okay, I want a submarine, I want to sail under Antarctica, I want to shoot a missile at a glacier, I want to do this, I want to do this, this is a great video. But then we'll, like, go into actually working on it, and we'll be like, oh, it's fucking illegal to shoot a missile. Oh, and by the way, you know, if you sell us a call. Yeah, yeah, but whatever, you know, because we like to push things and, like, you don't know until you try it. So it's like, you know, because there are a lot of things we do that you would, you would,

like our world's largest firework video. I mean, by all intents of purposes, the firework we launched was like basically a giant bomb. And, you know, so you don't know, it's who you try. And so then, you know, here's the list of all the things after we work for a month that aren't possible, blah, blah, blah. And then we have to like, okay, rethink it. And it's like a lot of, it's not, oh, here's the video,

here's all the things I want to do. And then we make it happen. It's like you do that. And then you work for a month. You talk to submarine companies. You talk to fucking missile companies. You talk to blah, blah, blah. This, you do your research.

You figure out the things you can't do. have to rewrite the video and it's doing that for like three or four months until you have something that's like okay we can do this so how does the planning of this go is it kind of almost wrong like the apparel business where like we'll start something six months like prior like a project like making like a shirt or something like six months and then you're like okay the evolution of it is in six months it now comes to be a product that's uh buyable on a website right if we watch it if we start working on a video now it'll probably get uploaded in six months. Yeah. Holy shit. That's crazy. Yeah. Whoa. It's that it's just I mean that's that's like I guess

honestly I don't I haven't really talk. Yeah that makes sense. What I guess it's a it's a physical product right? Well just in general other YouTubers what what's a normal turnaround like I mean depends what you make but like a week maybe for us. Most you know that would be great. But but but but it's obviously I would kill to have a one week turn around it's way different right like your production value is is astronomical like what you're doing is completely different but I just find that so interesting that like so you take that. It takes that. At least a month or two just to build our sets. Okay, so then you're like, you're like months out where you inception to like six months

product down. Yeah, every video we're like, we're filming between now and the end of the year. We're already working on because if not, they just wouldn't happen. That is just different, man. That's insane. I got to ask you, dude, like even with the squid games, do you ever get like anxiety or like, oh, crippling anxiety, obviously. Like on set with that many people and like, yeah.

It's like, especially because like sometimes I stutter because I'm like, I'll be thinking of the video and I'll be thinking of this and the squibs and but I also have to speak. And so sometimes I'll forget like, I'm. I'm filming and I'll stutter. And that's like, fuck, I got to repeat this in front of 456 people. But no, I mean, at the end day, you just kind of do what you got to do, you know. Okay. So based on what he just asked, I have another question.

Do you do things for like, like, let's say outside of YouTube, do you do things for like your mental health? Do you like meditate? Do you practice anything that's like a little more? I probably should. Or you just like just work, work, work all the time. Well, I've also, I've said this recently. It's like, you know, I tried doing the schedule where I worked Monday through Friday.

I hate it. I tried doing Monday through Saturday, taking Sundays off. I hate it. Weirdly enough, what works for me is like, I just give in to my impulse and I just work every hour of the day until I just feel burnt out. And then I usually just like watch anime for half a day to recharge. Do you think it's ever going to catch up with you where you're like, fuck, I'm exhausted? No, I don't think so.

I think like everyone's different. I don't think my model would work for most people, especially because most people fucking hate their jobs. But I think like if you truly love what you're doing, like why put boundaries on it? If you want to work, work. And like, so for me, it tends to. to be like, I like to go hard as fuck every hour of the day for like eight or nine days

and then I usually need like a day off. Like, but having some type of set structure where it's like, you know, I just can't predict it because it also depends. Some videos are harder than others. Like this is technically work, but this is fun. So like this cycle. Yeah, exactly. I'm not going to go. I just went to the bathroom. I'm so fired up.

Yeah, no, I know. This has been an amazing. I knew this is going to be late, but like, I'm actually fired up to kill shit. Me too. Wait, wait, right. Now I'm curious. I started to change subject, but like, what, have there been podcast where you weren't fired up. Like, I think this one will be a banger. The topics have been great.

I love the YouTube talk and I love like how we just get to sit down with like, you know, you're killing it too. I just like to learn. So like, what's, oh fuck, no mind that would you mean? I was going to say, what's the one that didn't go well,

but then you'd have to sit on whoever it is. Yeah. I mean, unless you want to sit. I mean, you're always more excited to sit down with like things that you're more like naturally Yeah, this is one.

This is one we've been talking about that. Let's go. We really wanted to sit down. I mean, you got to do one every week. so we try to, so some obviously you're not going to be as engaged. I've been keeping it or killing it.

Like Mark Cuban, I was shocked to see you guys got him. I love the business ones. Yeah, that was a great one. I love that one as well. Yeah. Sometimes the guest, I'm like, holy shit. Like, they did that. It's crazy.

Do any of those guys ever reach out to you? Like these billionaires, big people? Yeah, of course. Like, has Elon ever hit you up or anything like that? You tweet them all the time. Elon's replied to my tweets a few times. I was, I think one, it might have been his team. They invited me to a Tesla event.

I think it was a cyber truck one, but I was filming. And so I said no which would have been fun to hang out with him. That's savage. You faded Elon? Well, it was probably his team, not him.

But, well, fuck. No, it was probably him, bro. Maybe. You guys had him on though. I think it was him. Wait, not to change the subject, but holy shit.

He said, he said something off camera about you too. He was a little upset that you faded him, so. Oh, okay. Did you say he fucking hates me? Yeah, so sorry. I forgot.

You guys got fucking Elon. What the fuck? John's been in touch with him and he's been emailing him. Yeah. Like, want to come on. And he always replies with just like two word answers like sorry not now and then one day he's just like yeah i'm down

holy shit i still can't believe you guys did that yeah that is wild we had to go there and just wait for like 48 hours yeah and the time kept changing changing changing when you did that where i'll read my manager he fucking loves you guys i'm pretty sure if you're like hey you want to manage us he would leave me in a heartbeat he loves you he's always wearing a happy dad hat and when he you guys there there we go we need shit for him no whatever you wait what you're You said, if you made cool shit, I've worked your stuff, but like, I got to wear the happy Yeah, help me.

I've got five trillion things going on. Here, you know what? Next merch drop reads in charge of. So if it's bad, it's on him. No, I'm putting it out there. My next merch drop is solely read. I'm not even going to fucking look at it. So if it's cringe, it's on him.

There you go. That's a lot of pressure. And he better fucking wear it over these goddamn happy dad hats every fucking time. I see you on fire. But it's just funny because I swear he talks about you guys more than me.

That's dope. you don't do any collabs really do you not before it's just hard um i'm trying to get into it uh because i think like one of the reasons why i wanted well obviously you guys are chill so i want to hang out with you but in general i just want to do more podcasts because a lot of people re-upload them on ticot and stuff like that so it's like even if this hypothetically got we'll just say a million views it could get hundreds of millions of views on ticot if we just say some cool shit so i think podcasts now are like more opi than they've ever been that's what i was talking about yeah it's like everywhere now exactly but then we were talking about it too on the on the

spot, it also becomes like a double-edged store because people take stuff out of context. And I'm like, this is this, this is that, like the stuff, the Tate stuff. Yeah. You know, it's like he said this and then he said that, but then he also said this. A lot of drama shit goes viral too. Exactly. People love that. But I think, like, now is the best time to do podcasts than ever before.

Like, if you did a podcast four years ago, it's just the people who listened to it and that's it. And then after like a week, it's dead. Now it's like, the clips are re-uploaded for months on months. It gets so many views outside of the actual podcast. It's a great time to do a bunch. I guess Tate kind of like started that, too. Yeah, I would call it the tape model, to be honest.

The tape model, too. It's actually crazy what he did, like, opinions aside about him, but, like, what he did on TikTok is fucking crazy. And basically just going on podcasts. Like, I think if you're an influencer, you should go on, like, a couple dozen podcasts. You should clip all the best parts and just put it in a folder and just give it to your fans and let them go start TikTok accounts. Like, they'll, like, literally promote you for free and go, like, an army, just show your videos.

Do you think just on TikTok or do you think that'll be a thing on shorts, too? Probably shorts as well. Like, it is interesting before you wanted all the content to yourself. Like, delete this account, delete this account. But now it's like reverse. It's like TikTok, you want as many fan pages as possible. Yeah. I won't say who, but a YouTuber with 20 million subscribers the other day.

It's funny. He took the opposite stance. He's like, all these people keep re-uplopping my videos on TikTok. And he sent me this one TikTok with like 30 million views where it was just a part of his video. And I was like, I just called him. I was like, you fucking dip shit. You know how many people of that 30 million had no clue who you were? How many viewers that drove to your videos?

I was like, what the fuck are you going on about? You want to strike this? You want to strike these guys for promoting? And they're like, and then after I like really laid out, he's like, you know, you're right. But he was like about to strike like hundreds of people who were really uploading. What were his negatives about that? He was just like, well, it spoils the videos or now they're not going to watch my videos. And I just told him he was an idiot.

And he understood it. But it agreed. It's like you definitely want people to re-upload your content now. It's OP. Shit just changes. Yeah. It's wild, man. I love the evolution of it because I do really love this kind of content.

Yeah. But I have a question for you. So do you have no, like, personal time? Because you see, like, the gaming stuff. Well, wait, whoa. We got to talk about something. He just reminded me. Okay.

You did a flip with Michael Keaton. Yes. Which is crazy. I don't know if you saw this. I'm a poker. I love poker. We can. We can.

I'll do it. I'll play heads up if you want. For how much? 10K? 100K. It's a little deeper. I'll sponsor you. I'll sponsor you.

I'll sponsor you. 100K heads up? If he'll figure it out. I'll figure it out. I've played a lot. but okay he'll back you 100k okay I'm in let's do it

if you're back me I mean how much percent do you want yeah what's your you gotta take 90 we'll take 90% and I'll think then I'll back half it um bro

I'm dead serious I actually have a poker table outside the door I don't even ask you shut the fuck up no I do I don't say to say to Mr. B's me I'll play a poker table right on

how long are you in how long are you in L.A. for I'm going for a couple days I'll play a couple days I'll try to find a window okay yeah we can now he's backing out but I'll play heads up I'm in bro

no I'm back half to okay but anyway You played on, was it Poker After Dark? Yeah, something like that. So there's a flip. It's basically flipping a coin. No, there was a different poker show. Poker After Dark, there was all these, like, big name people here.

Who was there? Like, Ted Cruz. Ninja was there, right? Yeah, like, all these people. Wait, Ted Cruz as in. Yeah, the senator. Yeah, it was like. Oh, the senator.

Oh, what the fuck? Yeah. That's great. A lot of DGEN. Oh, yeah. You're right. Sorry. Yeah.

So, like, all these people that I'd never met before. I showed up late. I don't remember what I was doing. and I sit down and it was like a big game and it was like televised on poker after dark and like firsthand as a joke I just I just went all in and without even really looking at my cards

and then Phil Helmuth beside me I think he got pocket aces You had pocket kings right? Yeah oh yeah I got pocket kings and he got pocket aces and as a joke I was just like all in pre-flop and he called it and I lost firsthand and then I just had to sit there the whole broadcast like well I'm out

but anyways the one year time So he so he fucking plays poker and it's like flip so you just put it in blind and I think it was 400K right I think it was 200k Yeah 200k puts in 200k And it's just like Whatever happens happens

Yeah which is fucking crazy That was crazy bro A million dollars that game Yeah What made you do you gamble Back in the day It used to be Not anymore

But poker So poker's dope Yeah I love poker Poker sick Yeah Wait were you sweating at all When you flip for 200K Like

No so I actually Won a couple million dollars gambling one time And then so whenever I gamble I just pull from that Can you tell us a story? I can tell you off the podcast. But it was more money than I should have won.

But, yeah, so I have this, like, I call it my little gambling fund. And so anytime I gamble, I just pull money out of that account. So it's great because it's all pure profit. It's not like my normal money. And so, yeah, I was playing with money for my gambling fund. So, like, when I play with that, I don't give a fuck. Which is great because that's why I win a lot. Because, like, we can still make money.

Like, someone, when I am playing poker, can put like 300K in. And I just don't give a shit because I don't touch that money. It's only there for gambling. So I'll just call it. And then you put them in these awkward positions and they get really nervous. And that's how you get a lot of pots. Has anyone done like a big like influencer poker thing? I feel like that'd be cool.

We got to. Yeah. Well, the one he's time about Lodwee did it. Yeah. Well, Ludwig did one with a couple like Twitch streamers and stuff. But no, I mean, you should do one where like really, really big. Like we could probably get like if, let's see, if we got eight people each put in like $2.50, like a $2 million game, winner takes all.

Like that would be fucking wild. How would you do that? Would you stream that? Can you? Yeah, of course you can stream it. You stream that's gonna go crazy, bro. I feel like Steve would win that. You're actually probably pretty good.

I feel like you know when to get it in and all that. Yeah, I would love to. If we could get like... I could probably dust you heads up. Would you buy in if it was like $2.50? Whoa. If he has an edge, if I can make a content around this, yeah.

Yeah, okay. There we go. If we got like you, Steve, Kyle, me... I'm sure like, yeah, we can find four other people. Also 95%. I'll figure it out. Holy shit. That would be so much fun.

You do like, obviously... So now this is the DJ. in me. Now I'm like, fuck, I'm going to do it. So what else do you do with your free time, then? Gambling's a little thing. It's usually just, like, I was hooked on League of Legends for the long time. Let's go. Why, you play What is you mean? Yeah, yeah, I love that shit.

Oh, yeah, I play Pikes. Shrooms are League of Legends. This guy. Oh, no, I love that shit. I love that shit. I actually, I just hosted a League of Legends tournament. It was me with four other influencers versus Ninja. We played on, where was it at, Reed? Yeah, whatever. Yeah. What, what...

ADC? No, but what league are you in? Like gold, diamond? Oh, no, okay, so I'm not, I guess I'm not that official. Oh, okay, well, then never run. Ah, but I feel like I've been playing for 10 years. I want to own a League of Legends team. Oh, shit. Yeah, I love the league.

So that's, we're probably next year of the year after going to buy a league team. How much money is in that shit? A lot. What? How much is a franchise spot? Are we allowed to say? Okay, never right. It's, yeah, it's eight.

Like, roughly, like, what's, it's eight figures. Wow. Yeah, that's just for a right to play. That game, that game is massive. Biggest game in the world. Is that what you're always playing or you play other shit, too? You play Diablo. I play all that old stuff.

But yeah, I played it all. But it's mostly just that and watching content. I don't know. Right now, it's, I mean, like, I don't, fuck. It's funny. Just, I just open my phone and just people harassing me. Of course. But it's just basically every hour of the day.

From the time I wake up until I go to bed at the moment. It's just like until the end of the year, it's just, especially because we didn't upload as much, we got a lot of videos coming out. So it's not really much downtime. But you go through cycles. You can't be going 100 miles an hour all the time. This is what I'm trying to get. to like there's no just like you just go sit in your backyard and not do anything ever i love

listening to podcasts or reading audio biographies and stuff like that but yeah um no i got rid of all the computers in my house so i don't play league i haven't really played much the last two years it's usually just watching content for inspiration or like learning about napoleon or alexander grade or someone yeah that's your downtime learning i love learning do you watch other other creators and try and get like creative or inspiration off them at this point honestly i need people to watch. I feel like a lot of it is it's just kind of stale and a lot of people are getting repetitive. So I like throwing on

your guys' podcast and stuff like that. But now most of what I watch is like educational. Like how America prints money or blah blah blah. It's like stuff like that. It's not entertainment-based stuff. Is there any video that you have planned that's just so crazy that? Oh gosh. Well, the video we just finished

filming, so we flew to India and there's a legit $1 a night hotel in India where it's like a room this size and they're just mats on the floor. and you get one for a dollar a night. So we flew there and we stayed at a $1 a night hotel and then we worked away up from the literal cheapest hotel on the planet to the most expensive.

And like I included everything, Airbnbs or blah, anything you can rent for a night. So it was a $1 one and we went to a $1,000 cave where you can rent this cave that's like a mile underground. And then we went to this place in the Maldives where it's like a $10,000 place

but it's underwater. So you see fishes and stuff. And then we got a giant private island, blah, blah, blah. The like medicine room in Vegas, that was $100,000. And then the million-dollar night at once, like, this giant castle package. Million dollars a night?

Yeah, it's like, people, you do it for, like, weddings or, like, sweet 16s, like, stupid rich people. Or what? You get the whole. No, it's for a huge castle. And they do, like, a drone show. They have, like, a world-class chef fly out and, like, make you this crazy meal. And it's like... A million in a night.

How good was the food? The food was great. It was really really good. 10 out of 10? No, well, it's like, it was like a 30-course meal. So you just didn't like it. Did they give you a bunch of chicks or... Wait, what?

Like, do they provide women or no? Dude, what the fuck? A million dollars is crazy, bro. It's insane. Kind of ruin Mr. Beast's career. Yeah, yeah. Yeah, what the hell? We'll cut that.

But yeah, it was wild. They give you a hand job at the end job at the end? Yeah, come on, Steiny. No, they give you $100. A million dollars is on one night, bro. Yeah. No, it's insane. It's an insane number.

Yeah. And so that's our coming out video. So it's interesting because you go from the very cheapest all the way to the most expensive. I think it's going to be one of our best videos. Yeah, that's awesome. That's cool. Damn. So you just like worldwide.

with your content just like constant traveling that was brutal that was like 15 days of straight flying I wanted to die by the end do you do you ever like are you ever upset because you're like you I didn't even get to enjoy that because I'm so focused on the content yeah that one I thought would be more fun but you know like during the million dollar one I had to like film everything and I would never really just relax so it wasn't as fun as I thought yeah it was cool it was it was a cool experience I loved just going to India too and how did you how did you do the millie was it a wire um to be honest I just have people that handle that for me I don't know how they pay them that's fucking nuts damn bro what's your favorite place you've been

country wise oh or like top three honestly i just like being at my studio in north california it's like every place is kind of the same to me just different time zone to be honest um i don't know if that's bad but every time i'm abroad i'm just like fuck fuck fuck fuck i need to go back and work on creative and i need to do this and i feel like my world's falling apart if i like leave north Carolina for more than a week. Do you have a place outside North Carolina where you like get the most love or you have the biggest fan presence? India, definitely. Our Indian audience is just absurd. So it's like our audience is America, then India, then I think UK, Canada, then like, what is it, into Philippines, right? Something like that. But I mean, YouTube gets more views

per month from India than they do America. Like India is YouTube's largest audience. Fuck. Yeah. It's kind of crazy. But it's like there's one point, what, three billion people in India. 300 million in America. So like, you know, even if everyone in America watched 10 videos a day, if only half the people in India watch like seven a day, they still get more views. So it's like not even like a fair, you know, comparison. But that's the future. Like 100%. Like India, you definitely need to like build your fan base over there because there's more and more of them come online and their middle class grows like they're going to become a juggernaut. How far ahead of the game do you feel compared to other YouTubers? Like do you know like I've got five channels in

different languages, all this? Yeah, I don't know how to answer that without sounding arrogant. So I don't, I mean, I just, I think most YouTubers still only spend like 10 grand a video or whatever. And they don't put that much time into it and they don't have a team. And they also, you know, if they made $5 million next year, would stop trying. Sure. So it's like, I think very far ahead, to be honest. Yeah, I think most people just like, if like a lot of these YouTubers, they have $10 million in their bank account, which just factually would not upload a fraction is how much they do currently.

For sure. Which, obviously, if they're going to get up to this point, that will happen. And then I think that's where a lot of them fall off. So you kind of have to be just, like, I think Eric shares that same, like, just almost dumb, right? Like you have enough money where you just don't have to work anymore, but you keep going because you love it. And I think that's like very few people, like most people, you know, five, $10 million is what they do. Very few people keep going and like want to live that hellish lifestyle where you're on the treadmill and you're just going and going even when you don't have to be. What do you think makes those people different?

Like, why are they like that? Why are you like that? I don't know. I couldn't tell you. I feel like it would be better for someone to examine me and say it because I have all sorts of biases. For me, it just feels like it's baked in my bloodstream. You could tell he got it, Eric from the beginning, though, too. Yeah.

I remember when YouTube used to recommend him. Like, you see those channels all of a sudden, it's like they start recommending someone with like 100K views. Yeah. Right? And it's like, oh, shit. And you just tell he's the next one. You can tell the title, the thumbnail. Yeah.

Then you watch the video. It's like, okay, this guy's a YouTuber. He gets it. And he's a psychopath. Like, he's the kind of guy that would walk across America or do crazy shit like that. So I think he's the next person To get 100 million subscribers And then like Ryan Trahan

He's also good one Did you see his penny series? Yeah was that with Yeah He traveled across America to give me a penny That's crazy Oh yeah I saw that dude So that like he is great on the like

You know storytelling side And stuff like that I think he's crushing it I don't even know how this What subject am I on? Why am I rambling about this? Just talking about competition I think how far ahead you are

There's people like that But even then like if I stopped uploading today It'd probably take like Eric Like four years to get to where I am now, or three. So, like, basically. Is that a challenge? You challenge him against?

Sure. I talk to them every day. Bring it on. We like to egg each other on. Does that, does seeing, like, young people on the come up, like,

keep you motivated to? No, I love it. I think, like, I think a lot of people and just take this mindset of, like, they don't like helping other people

because they're worried they're going to take the lunch money or blah, blah, blah. I've always been very open with everything I know because I think if you just give, people will give back to you,

like a world where I help 100 creators all grow and they help me back, is better than a world where I help none and they don't help me. You know what I mean? So I love that Eric's crushing it. I hope he is on a trajectory to catch up to me. It's fine because he's going to learn so much along that way.

And if he's sharing that information with me, it's perfectly fine. You know what I mean? So I think that's one of the big reasons why there hasn't been a lot of people like us is they just don't share. And they have this wrong mindset. Like, there's infinite amounts of views to go around. Like, who the fuck cares? The better he does does not make me do worse.

If anything, we do better together. Is this like one of the only like YouTube type events that like goes on now, like what you guys are doing this week? Yeah, it's like VidCon and this. Is VidCon still a thing? Yeah, but it has like fans and stuff like that. It used to be way bigger, I feel. Exactly. Like, yeah.

And like, you know, it's just gotten super corporate like because there's fans and you can't even like really leave this and blah blah. Whereas this is just YouTubers only. So BitSummit's only YouTubers, no fans. Keep it out like a thousand people. So it's not that crazy. And yeah, I enjoy it. It's a lot of fun. You could get like all the pop people like together for some.

type of shit. We do that. I feel like we went to occasionally like a couple times year I'll just get like all the YouTubers I think are really crushing it and we'll just hang out and like that's sick. I wasn't there. That's cool. Like you weren't there? That's cool. Yeah. Anyways. You want to come next? I mean, dude, I love. The more we talk about. I'm down. I love

learning. Okay. I mean, we have a bodybuilding competition in about six months. Okay. So not me and him. No, him and Eric. Yeah. Eric. Yeah, he's training Eric and I got. What's good with that? Well, dude, Eric, I'm just I'm not judging you right now, but just you're wearing a long sleeve. I'm just saying. I Well, the problem is Eric has low body 5%.

He's fucking... Yeah, so his muscle will show. I'm definitely getting stronger, but I have some weight to lose. Well, what's the competition? They can lift more than competition. They signed the actual legal documents. It's nine months. It's nine months. We extended...

What's the action? Is there action on it? You guys have side action, for sure. We could bet on it. But no, but they're going to do like... You and Eric have side 500K. I'm telling you, I'm training this guy. I mean him have been working out every single day.

So we started 50 days ago, we started working out every day. And then we added some stakes to it. So it's just us doing a bodybuilding competition. you're not going to want to look like a fat piece of shit. So that's kind of the stakes. Like in nine months, we sign a contract that we do one. So we've been working out every day.

And it's been great. It's been a lot of fun. But he is skinny. So his muscle shows instantly. I'm cutting, so I'm still losing way. I was a fat fuck. I'm still a fat fuck.

But not as much. So in like a month or two, then you'll be able to tell. Sounds like some shade. Who's training you? Jasper. Are you friends with Jasper? Yep.

Yeah. He's here. He's here now. Where is he? Because we got a face off. Probably going to throw some shit. Yeah, we should. Yeah, everywhere I go, Jasper goes. Really? Oh, so he's full-time with you like that.

Eric doesn't have you like that, huh? No, Eric couldn't have fun. He doesn't even hit you back. Yo, I love the shade. It's so funny. No, Eric's my boy. I love him. No, he's dope as fuck. Yeah, he's super smart, man. The pod that I did with him, he's very, very smart guy.

But do you have a hard time being consistent with training? Because, like, obviously, it's like, dude, I just, every time I look at your stuff and we're talking about all this stuff. It's like, where the fuck do you find time? It was. It's very, very, very hard. Like, when we went to India. I had to work out at 2 a.m. And the Maldives, like 1 a.m.

At the castle one after we finished filming at 3. It's been brutal. But we've done 50 days in a row of me and him both. So every day we call each other and we just scream at each other. And like, I've always worked out on and off throughout my life. But just the videos just make it fucking hard. But now I'm just sucking it up and just being like, no what, I don't care. I'm going to do it.

And this is the thing I think is important because like everyone, like, not every, well, yeah, everyone who like wants to get in shape, they tend to make excuses like they don't have enough time. But I literally feel like you literally don't have enough time. And you still do it. I'm fucking dying. Like, you can see bags in my eyes because I was working out, like, midnight last night. Like, some days, like, it's just a 15-hour film session. You know, I know Eric's going to call me.

And so I got to get it in or he's, you know, or I'm a fucking loser. So it's whatever, but we're making it work. Traveling is what kills. Yeah. All the fucking you do. If I'm at home posted, like, I'm barely partying on a scene, maybe once or a week. Yeah. How would you tell people who are listening to this who have a hard time saying consistent with training?

Like, what it requires? I think the number one thing is someone who's, like, tried to do it consistently a bunch. But even then I'm still like, give me a couple more months before I start giving advice because I'm only on day 50. But I think just have an accountability partner, like a real one that you respect and like every fucking day. You talk to them and you guys like there have been days where like, you know, I've filmed for literally 13 hours and I'm about to go to bed and, you know, I have that call with him. And he's like, get the fuck up right the fuck now. And I'm like, fuck. You kind of need that tough love.

Yeah, exactly. Yeah. And so then I do. And like there have times been times where I've literally yelled at him until he got out of bed and worked out. And like, it's because we're, he has a similar schedule to me. It's fucking brutal. Yeah. But I just want to get to that point where like eventually it just, when I am jacked,

hypothetically a year from now, I'm just not going to lose it. So, you know, I won't need as much. But I think you get over that first hump, like there are days where you're motivated and there's days where you're not. And you just need someone on the days where they're not to pull you up. And on the days where you're motivated, you pull them up. And it kind of just, it works really well. Do you have, like, a vice where you're just so stressed out and you're like,

dude, I got to escape reality or like anything like that? Probably anime, to be honest. I just, I like watching anime. It's fun. It just gets you out of your zone. What's the best anime shows? It depends. Dragon Ball Z.

Have you watched any before? Dragon Ball Z? Does Yu-Gio count as anime back in the show? Yeah, well, the thing is, it's hard to know because it's like, just like older folks would be like these. Yu-Gio is fire. Dragon Balls is the best. What?

Oh, gee. Yeah. I had all the God cards in India. We all did. My school actually banned you. Wait, what cards? Yeah, what cards did you do like magic or Yu-Gio or? Yu-Gi-o until my school bandit

because they said it was of the devil when I was like what the hell nine but a good show would be death note I think you'd really like death note Defno yeah instead of like raging

maybe you should try that out See how that goes for anime Sauna and then anime That could be dope You should try it I think you would really like it It's basically like This guy has a book

that you can write any name in the world in it and the person will die And then he tries to conquer the world And like how do you stop someone that had like so if you if he wrote his name and he just died you wouldn't know who the guy who killed him is so how do you

stop someone who can kill anyone in the world at any point by writing the name of the book and so you it's basically the world's greatest detective trying to figure out this guy what's the joke dummy go ahead I was going to do an anime porn thing for you but I'm not going to do you know he recommended that to me we're not going to get into that okay which one say it I don't know

it's like the finish and 32nd type thing please tell us what anime porn you're watching what kind of hintai do you enjoy no it's him it's him he recommended it to me but it's kind of similar to what he's obviously making a joke but go ahead tell us about the porn you watch no it's like something with like goku from Pokemon oh you watch a fucking from Pokemon so you watch mixed anime or no it's it's a Bradley thing but go ahead okay yeah nice deflection buddy we're gonna get him hooked on anime have you you haven't made him watch any no I don't make I can't make these guys do anything man yeah the fuck uh yeah they can't get you to show up well it's just no I was here bro not no hold on I was here at 10 17 he was he was sure he was here yeah I was here to end it yeah I was here to end it yeah Fuck that. He said 10.30. I'll show you the text.

Yeah. No, you're right. 10.15. It's just kind of random. Have you ever thought of doing anything with space? Like in space? Like for a video? Yeah. Oh.

There'll be something next year that. Yeah. Tell us, bro. But that, that definitely. Yeah. What the fuck? You'll see something. Of course that's in.

It's almost unfathomable. Yeah. Next year. We got something coming with Elon on like a few months. Okay. You're going to space as well? I think so, yeah. What the fuck?

Wait, would you go to space? Would you go to space? for the video? Again, sometimes that's the one thing, I can't really... Bezos? He's going on a blue, whatever thing, whatever the fucking... Which you wouldn't go for the video if you, like, needed it? No, I'm... Yeah, I'm going... Anyways. He doesn't want to say he's going to the fucking move.

I know, I don't hear it. Clearly something's going on in space. Somewhere in space. He's going crazier. Yeah. Damn, dude. Something like that. We're still finalizing things, so it's, you know... Is there any time where you're like, yo, I don't want to do this video? Oh, I'm fucking terrified of that. Because, like, you know, less than a thousand people have gone to space and think of all the people who have died on the way up.

Fuck that. So, like, anyways, I'm saying, but. Wait, out of a thousand people, how, how are you? That's, you know, I don't want to, space travel's great. It's safe. We'll find out when I go. What's, what's, what's, what's, like, that sounds super sketchy? What video have you done where you've, like,

yo, I don't know if I want to do this one or, like, you were just, it made you, like, yeah, fuck this. The, I, for whatever reason I did a video where I spent 24 hours on ice, and that was probably the most miserable. Yeah, I've ever been in my entire. Wait, what do you mean, in ice? Because you can't spend 24 hours. We built a house out of ice, and I lived in the house for a day.

Like an egg loop. Yeah. But it was like fucking freezing. What'd you do all day? Well, we had like food, but it was like sitting on ice, which was the joke. And like, this was back during the T series where we had a giant statue of PewDie Pye. So a lot of every, all the content was just ice. The T series is.

Yeah. And so. I remember that. So you slept there too. Yeah. Did you sleep at all or not? But it was a bed of ice. Did you sleep?

No. I was shivering the whole night. It was dumb. But whatever. How do you come up with it? that one. I don't know. I regret that video. It was painful. Did it do well? Yeah, people loved it. People, weirdly enough,

people love when I suffer. My most few videos were when I was buried alive, solitary confinement, like shit like that. They love it. I remember the buried alive one. What was up with that? Like, how did you think of that? And then how do you know you're safe, too? Is there any risks ever? Well, so that coffin I was buried in.

We spent like a quarter of a million dollars building structural engineers, things like that. We did the numbers. And, I mean, I had like 30 different engineers work on it. Also, David Blaine buried himself alive. We had him console. So we did everything. I was probably safer in that coffin than I was above ground, to be honest.

Dude, how do you not lose your mind when you do this shit? Well, for that one, I couldn't do. Yeah, well, I couldn't either, but that's why you trained for it. So, like, I would sleep in a coffin in my garage then leading up to it to like, just a couple hours. And just like, so I wouldn't have a pant. Because, like, once they bury you, you're fucking buried. It's not like you just pop out, you know. Yeah, because that sounds.

Exactly. So I had to like, I had to make sure I wouldn't just have a. fucking panic attack when I was underground so yeah we just put a coffin in my garage and I would just sleep in it every night until I like got comfortable and like used to not being able to move and you know stuff like that. Do you tell them like

hey I'm ready to go? Yeah basically I was like bear me alive let's fucking do it and but it's still man like because it's glass so you can see it and you see them dumping the dirt and you know there's like 6,000 pounds of dirt on you and the only thing stand between you and it is like this thin layer of like bulletproof glass and it's

like it is scary. Do you ever think like people like give the appreciation for like you doing that shit and being crazy as fuck um i yeah i mean look at the life not a big deal right yeah yeah i think it's like yes they do i mean like that video probably got a billion comments and like 900 000 were probably super positive you know internet 190 000 so yeah they do i think the the only thing is like as humans like we don't do a good job of like taking positive feedback like from a screen like if you're like damn your videos are fire like that would be great like that that would all be all I need to carry on for like a week hypothetically but if you left a comment it just doesn't hit the same because it just feels like

numbers on a screen kind of sad yeah so that's that's that's kind of the negative ones get to you so much for sure exactly and if you read a thousand positive comments and then you hand them one negative comment they're going to forget every single positive comment and only focus on that negative what are what can somebody say negative to your shit I don't know I was going to ask you when I I first started focus on it so I actually I don't really know this is on the same line of what he's asking about like negative. I remember when I first started seeing your videos, I was like, this shit's got to be fake. Oh, yeah.

It's a huge problem for us now. So do you deal with a lot of that? Like, this is fake? This is fake. It's direct correlation. The more I spend, the more people think it's fake. So it's weird, but like if I were to do a video where I would to give a random person on a street a million dollars, I'm almost incentivized to make it 100,000 because when

I go above 100,000, people just don't believe it. They just don't think it's possible that a YouTuber could have that kind of money. And so, like, anytime I give away a million dollars in a video or a private island or, like, crazy shit like that, people just, like, I'll get millions of people just be like, no, fake. There's just no way a fucking YouTuber could do that. So it's like weird where I've reached the line where I actually have to dial back my content sometimes just so people think it's real. That's bound to happen. That's crazy. Yeah.

For sure. We get that all the time too. That's fake. Yeah. But it's even more like a private island that, you know, you'd be able to get a private island, build a house on it, build a runway, helicopter pad. all this stuff like it's even more extreme where like they're just like so many people just are so convinced it's not real you gave someone a private island cost about a million dollars yeah we've done a couple

times yeah it's like I tried to convince Steve one time to do a video where he had to spend 24 hours on a jet ski like in the ocean because it should have been so dude you wouldn't do it it would have been hilarious though right hey you think you could do that 25 hours on a jet ski like in the ocean like yeah of course 24 out you're trying to get him a fucking crazy summer or what dude no it would just be how funny would that Because he'd be pissed as fuck, he'd be like, oh, how much long? I don't know.

He'd be like hungry. We talked about the analytics, but what about the science that like of your actual videos, like the actual content? Like I feel like they're so, they're obviously just so like, it's like mesmerizing like how fast-paced they are. Do you have like a formula for that? Or like, how did you how did you guys like think to make them that fast-paced? Yeah. I mean, so at his core, the videos, I just make them in a way where I find them entertaining. So usually I'll do like 15, 20 revisions and I'll just go to like, okay.

15 to 20. Yeah. Like our newest video, I did 19 revisions, the one we just uploaded. So you'll just watch it from beginning to end and be like, cut that out, do this. Yeah, no, sometimes I go in there and do a bullpen session where, because like, so like our last video, survive 100 days in a circle, went half a million dollars. Like that video we had over 10,000 hours worth of footage. So literally we had cameras rolling for 100 days straight.

And then he's vlogging and we have hundreds of hours of him vlogging and the times I come in, we have 100 plus hours. And so it's like, holy fuck, how do you make a story out of 10,000 hours of footage? How do you make a 15, 20 minute video? And so it's a lot, like, a lot that goes into it. Because sometimes, like, you know, the editors will take one direction. And I'll be like, no, I think we should take it this direction. Or sometimes we'll just like, you know, on day, the 4th of July, we'll just do the giant

fireworks show and go all out and do all this crazy stuff. And it won't even make it in because it just gets lost in the sea of 10,000 hours of footage. because that's over a year of footage. So to watch that all, you'd have to sit there for an entire year just to watch all the footage we've recorded. So it's like, it's just like a lot of that kind of stuff where you just go back and forth.

But to go on Kyle's question, you have like a number of cuts or edits you have because I know you were mentioned, I heard you on Joe's podcast again, where you were talking about you guys looked at how many, like how many edits were in a video that did well versus a video that didn't do as well, like how many cut, like camera angles changes?

At the end of the day, which you guys have a perfect example. example here. Like, if you were to, it's usually around like, whatever, I'll just pull a number. Like, it's a couple of seconds. I don't know the exact one, but we'll say five seconds. If you were to just talk to a camera for five seconds in a video and it not cut, it does get really bland. So usually, like, you want to have like a B cam and a C cam. It's like, if I talk to this camera and mid-since you cut to that and then before I finish, you cut back to the middle one, it's infinitely more entertaining than if you just keep it on the middle

one. So, like, there's just a lot of simple things like that where it's not, I can't tell you the overarching strategy, but that, plus, like, with how you do the music and the framing and that kind of stuff, it all kind of adds up in a way where, yeah, you just, but the thing is I don't have any, like, golden rules. It's all just like, what is entertaining? You know, like, what makes it good? Like, I feel like I've, I've studied so much that I've just trained my brain to be a neural network to just recognize when a video is good or when a personal won't watch. But, and also, you have to put yourself in the shoes of different demographics. So I'll be like, okay, if I was like, let's say like, I don't know, a guy that loves playing Minecraft, you know, and I'm like fucking 15.

And I'll watch with that mindset. And I'll be like, yeah, this part would be boring. This joke sucks. And then I'll be, all right. Now let me watch from the standpoint of like a fucking 30-year-old mom watching with their kid. And I'll be like, oh, I won't understand this, this part. I'd like this. So you also have to like, because you can only focus on one perspective at a time.

So you also have to kind of like brain shift around your demographic too to like, you know, make sure it fits all of them. Because you can't, you can't optimize for the moms, for the dads, for the teenager and plays video games, for the, you know, girl that's watching because her brother watches it for this person, for the 20-year-old in college, all at the same time. You have to literally, like, switch your brain to, like, view it from different perspective. So how do you find the balance of it, you know? Well, at the end of day, I make videos I like, but it's just kind of like with all that in mind. So I'll just go with whatever I find the most entertaining. But you want to keep all those perspectives because with that 100 or 10,000 hours of footage, I have a lot of different ways I can take it. So it's like, there are like a hundred different ways I can make that video where I'll still like it.

And then I just kind of find the one that's the middle ground. Have you ever tried to like shift the content a little bit where you could bring in an older audience or be like, I'm going to bring in a different demo? Well, that's where the 18 plus YouTube would be amazing. Because yes, I would do videos like that if there's just a specific place. Like a Mr. Beast after dark would be so much fun. But I could do like things that are a little more, you know, scarier with the challenges or not have to, you know. You could do some crazy show like the challenges.

I feel like that would help YouTube because they got to have some ads that are trying to target older people too. 100%. How would they not? So, yeah, to answer your question, 100%. Give us YouTube After Dark. I'm on it. YouTube After Dark. That's fucking dope.

18 plus. I know who can make, you could probably make that call and get it done tomorrow. You can give me the number and I'll call them. Okay. I'll give you Susan's number. You give her a call. Yeah, it's amazing. I'll give her a call.

I love it. Yeah, right after this pod. Let's go down these questions. What were you doing in the UK? Yeah, how was that? How was the second? That was great. It's like a whole stadium sold out.

Well, bro, they could, I think they should have went bigger. That stadium only had 27,000 seats. I think the sidemen, with the influence they had there, could sell out any stadium on the planet, to be honest. They're fucking crazy, too, man. Yeah, they're killing it. That match had two and a half million concurrence, not at the peak throughout the whole match. That's fuck.

Wait, what? Yeah. It had that many people the whole time. Yeah. Holy fucking killed. Those guys are on fire too. The event. KSI is fucking massive, too, man.

Yeah, KSI's killing it. I'm, uh, it's like, cool to see him. Well, just in general, right? Because soccer has a lot of players. So there's what, like 25 people there between both teams? No, 30. Like 30 and they're all big names. Like, I mean, that event was destined to kill it. Honestly, it inspired me a lot. I want to do like an influencer basketball event or something. Because like, I think not enough creators are, everyone sees the boxing and they're leaning into boxing, but no one's really leaning into other sports, which clearly like there's a demand for all of it, you know? Yeah. I think I think it was like Logan had tried the creator game and that like kind of, like, kind of. a flop thing and then i think i think that the natural inclination is obviously watching people fight like not saying it's the only way but the problem is um so let's look at the biggest sports in the world it would be hypothetically like basketballs uh football soccer those kinds of things um and you know boxing is up there the his creator game thing was track which was all the way down here so it just was so like i think like people should just be doubling down in all the largest sports and it would crush which is what the sidemen did crush

Boxing. Crush. And so I want to kind of do it more in basketball. I don't know. It's just kind of eye opening for me. I don't think enough creators are leaning into sports. I think when I first met you was years ago, Austin had like a game at the Staples. Yeah, which was, I don't know how many concurrence I had, but I know they sold it out. That was a ton of fun. Yeah. It's also just fun. Yeah. So do you have any plans for stuff like that? Like are you going to, obviously you do all this content, you make all these videos and you have your businesses, but are you going to try to do more things in the same space but like i guess differently like would you do more stuff like this that are just like kind of outside of or would it just be another piece of content no i want to do like uh

no like a live stream that's not content like i would love to you know next year let me get some training and be like yo dude perfect one million dollar game of basketball we both put up a million winner takes all mr b squad versus do perfect squad like something like that would be great they just open a new headquarters or something right or they announced plans for something like that yeah so so like i guess like it's almost like more collab driven stuff. Yeah, that. But I also think like a influencer versus celebrities, like if you got Drake

and all those other people that ball like Justin and them versus like all the biggest YouTubers, I think that would also like break the fucking internet. Like who wouldn't watch that? But do you think they would do it? Because it's like, do you think some celebrities feel like they're bigger than some obviously creators? Um, I feel like times are changing. Maybe.

But they shouldn't anymore. If anything, they would lean into it and just you know, grow off our audience. Yeah. They should. Have you ever been like Starstruck or has anybody hit you up where you're like, holy shit? Not really anymore. Yeah, I don't.

I don't really know. Like who would Starstruck you? I guess Elon. If I met Elon, I would be Starstruck. That's the one person. Yeah. It's like Elon and. Kim Jong-un.

I mean, I guess I would be star-struck. I might also die. We might go there. You should come with. I want to go to North Korea. Fuck. You sure? Yeah, I want to go.

wouldn't they like no but it's gotta be like there's a way to do it like Dennis Rodman went there yeah and we've had him on the pod so I don't they like hate America now I don't know I don't know I saw this documentary apparently Kim Jong-un you know he went to high school in Europe really so it's like I think he's a little

more like westernized but I don't I think if it was like we'd have to be invited by them but what if you went over there and then Biden just dropped I wouldn't I wouldn't go when Biden is in office oh yeah yeah like Biden just drops some new sanctions on them or whatever and they're like no fuck it nelks are upon if trump was in office i'd go because i feel like he'd be a little better in a good like if something went wrong yeah i feel like trump would try to get you out he would definitely would yeah because he got rocky out of switzerland

or something yeah yeah might fall off another bike or so yeah he got asap rocky home that was like that was so random but funny it's crazy didn't i saw you said you might want to run for president one day i think it'll be fun but we'll see i think i could win it's just a question of Who would win? You or Logan? Me or Logan? Yeah. If you had to run against each other. Well, I think like, let's say, so this is 20 years from now, not currently.

But like 20 years from now, let's say if I had $100 billion. And then I just, I would give it all away and be like, I can't be bought, give away all my money. And then just actually do whatever's good for people and not have political agenda. That'd be fucking amazing. Just genuinely just do whatever the fuck is good. And then I just don't see why people wouldn't vote for me. I mean, Logan, you know, he'd be a hard vote for that. But I think like, you know, everyone's so old.

It's like, we need to just age down the president just a little bit. You know, like, do they have to keep being fucking 70 and 80? Like, can they be more like 40 or 50? You got to go in with your own money too. Yeah, that's a banger thumbnail for you too. You're stupid. I ran for president. That would be, that would be a big.

That's fucking crazy. Hey, that's really funny. I'm giving random people that vote for me $1 million. I'm pretty sure that's illegal. It's got to be, yeah, 100%. Imagine if that's legal, but you can't bash other alcohol companies. I still can't get over that. It's fuck.

Hey, I'll do it for you. It's so political. I'll do it for you. Fuck Budweiser. There we go. Who else is out there? Fuck White Claw. Yeah.

Is that, are those the only ones? How do you bash Hershey's when you bash Hershey's? I just throw their bar at the wall and stomp on it. This is trash.

That's so crazy. That's so political. It's all controlled by like it's all money, just old ass guys that are used to it. And it's funny because you're going to like three or four years for now when you guys

are exponentially bigger than you currently are, you're just going to be that guy that they're just all fucking hate because you're just fucking up the industry and they just have this money printing machine and then they're gonna be like fuck. There's so many rules that I see that we can't do

because we're such a target you know like they could easily just outspend like in a lawsuit or something like that but then I'll see other people do it like the biggest players and I'm like oh my God like they're getting away with like illegal shit just because they can't

because they can yeah because no one cares they talk about certain advertising of like the relationship of their product. Yeah like I'm sure Budweiser's tight with the fucking California liquor board person right there's a liquor board or like the liquor yeah like the people that control the liquor laws in california like they probably grab dinner like three times a year yeah you know how it is

it's all politics like you said you're uh you said at first your mom wanted you go to community college yeah how how supportive of us you now oh she's great she loves it yeah she actually still helps the thing is like i don't know to log into my bank accounts or like literally anything i don't really know where any of my money is so because i have people who take care of it so her job is just to make sure they're not stealing money and take care of all that stuff, which is great. Because there's no one on the planet you can trust more than your mom.

Yeah. Because like, I mean, literally someone could just siphon away a couple million dollars and I just literally wouldn't know for probably five years because I just don't handle that. Is there like a, I told you so a moment?

Are you just like... Oh, yeah, of course. But I mean, I love her. The thing is like, you know, she's single mom and we didn't have much money growing up and stuff like that. So like, it's great. I love spoiling her.

Like, it's crazy. Statistically, it's just like one in a trillion that I am where I am. Sure. or how we came up and how we got here. So it definitely wasn't easy. There was many, many nights where, you know, she just wants me to do my high school homework and study

that we would just fight and, like, yell at each other. And I'd just be like, I'm not doing it. I want to make videos. And she'd be like, what the fuck does that mean? And she just didn't understand, which how would she, you know? Yeah, I think Bradson asked, but I'm kind of curious. Like, how do you even start, like, yo, there's a play here. Or like, yo, I can start up.

I didn't tell her I had a channel until I had 10,000 subscribers. So she just thought I was talking to people in my room. And a lot of times I'd wait until she went to bed. Do you have any brothers or sisters? Yeah, I have a brother. I honestly feel like Stony went to the bathroom and put the Joe Rogan podcast on because it was very early on the Joe Rogan podcast. Came back was like, so your mom went until you was a good news? No, I already watched that.

Okay, dude. I don't know. I don't know to mention you. I watched Joe Rogan every time. What was that like? How did that come about? What the? Like you being on Joe Rogan.

Oh, that was great. That's fucking crazy, bro. How did that come about? I think I, I think I just shot him a DM on Instagram. And then he just was like, yeah, fuck yeah, let's do it. um no he he was really cool really down to earth i had a lot of fun um he's like he's almost like a dad it's like sounds weird to say but like that's exactly how i would like um put it and i like how he just you know objectively just wants to learn uh and he just will talk to anyone and just just

you know put things just have an open mind to just try to learn things that's very very yeah he's open minded some people like do some people not like jo rogan like well you know he had that whole like the COVID stuff and then they did this whole like the clipping of like the racist shit and they're like I made it a problem when he was like not agreeing with the COVID thing and then they're like look at this old footage how do you not like Joe Rogan yeah so fucking no man I was gonna ask what what do you think is your biggest accomplishment well actually real quick before we jump off this like that Joe Rogan podcast by the way was fucking crazy for for us like I you know obviously we all know Joe Rogan's big but I didn't

realize how big he was until afterwards when I go into Walmart and like you know these old dudes would just be like, holy shit, you were on Joe Rogan. And like never would have like said or they would come up to me. They'd be like, oh, my kid loves your videos, blah, blah, blah. But I, I mean, thousands of times. Like, just the oldest fucking people you can think of would be like, oh my God, you're the guy on Joe Rogan. And it actually did a lot for us. And a lot of times when I talked to like other people who do marketing or like on the business side, a lot of them, they just know me from Joe Rogan. Like, it's actually very OP. Like you should, if you can, I mean, I don't know, you're probably like a fucking 15 year old kid. But if you ever, if you ever,

ever get a chance, go on Joe Rogan. It's great. The very few, though, they can't have to do that. You should. Like, it's wild. I mean, I don't know how many views he's getting an episode, but it's got to be like 30 million. Have any parents ever offered you to, like, come to a birthday or anything crazy? Oh, all the time. Yeah. Have you done it? No. Big bag or no? Well, one time I was, I was really, really busy. And I just, like, this one billionaire really wanted me to say, uh, hi. I'm not going to go in depth, but someone wanted me to say something

like video high to kid and so it like I was just like I mean, I just don't care I got a film like no and then he was like price, name of price and it was like 250 grand and he was like sure oh my god

there we go it was like a one minute video what I just said hi and then he paid me for it fuck the cameo out yeah that's insane that's one of the craziest things I've ever heard yeah because I just

I just pulled a number on my I asked because I was like, bro, I just, I'm sorry. Did you actually get the money? Yeah, of course. Wow. Who the fuck is this guy? Money first or showed up first? No, I just did it.

I mean, I knew he was good for it. The guy's really wealthy. Can you connect Brad with him? Brad, you get $5,000. Oh, $2,500. Yeah, what? 20 maybe? Yeah, it was.

And when he first said yes, I was like, oh, I was expecting him to be like, no, maybe like 50 grand. But he's just like, yeah, fuck it. Just say out of my kid. Wow, that's crazy. And I was like, okay, I guess. Damn, no hints on who that was. No, fuck, no.

He'd kill me. He would kill me. That's fair. That's fair. Damn, dude. Were you still doing the lifting thing? Because we planned that. Yeah, at the start.

Before you came in, they told me to say that. I mean, I felt you guys are fucking with me regardless. Really? Yeah. Oh, so you faked it for the podcast. Just for the benefit. You have a fake personality. No, no.

That you've been for viewership because that's all you guys. See, I like this guy, yeah. I ran these guys for a long time to make a lot of bullshit jokes about me that I run for, for their benefit. How many times do you think you could bench the bar though? The bar? Yeah. Yeah. If he was going to say I could pay your dollar at every bench. Oh, fucking forever. I can do that for like...

Yeah, we had a guy... A hundred thousand? No way. You could do 10,000 maybe. Well, so we have, for a little context, we had a guy... Here's one that I know the answer for. We had a... If I gave you, what was it, one pound weight, how many times could you curl it? Oh, fucking forever. How many? Pick a number. I don't know, dude. Like, fucking 500. It just might just be tired.

Like, not even like waypoint. How many? I know. the answer because we had a guy similar build as you like a fucking... That guy's probably fucking weak though. No, but he was fucking huge. Is he all natural or no? Well, wait, is he all natural? No, he wasn't a celebrity. He's just like one of the biggest guys I've ever seen. Slightly smarter than you, but around that.

But like, size doesn't always matter. Yeah, of course. But still, we gave him one pound weight and I said every time he curled it, he got a dollar. And motherfucker went for like a day. Yeah. Yeah, but then his arm eventually gave out. So I'm curious. How many curls do you think you could do? Fuck, I don't know. I mean five, a million? Five hundred thousand?

No, he did. I think it was 25,000 curls before his arm gave out. I'm doing tripling that easy. You think so? Yeah, I guarantee. You should do a video on your channel now. See if you can do above 25,000 pros. He's going to put you in the thumbnail somehow. Mr. B's challenged me. You're in the thumbnail. I don't give a shit. You're not in the video, but... That's a good joke.

There you go. Finally, you got a good job. Well, he did it too. That's exactly what I'll do. That's the thumbnail master, too. That's exactly what I'll do. He's not in the video, but he's in the thumbnail. Yo, I love it. A guy's smart. That's funny. Fuck you guys. No, do it. Fuck you guys. Hey, put this clip in there.

I give him permission to put me in the thumbnail. Let's go. There you go. Big video. I'm going to be like he challenged me. I think I could do triple that. Okay. I bet $10,000,

Bradley Martin can't curl one pound weight 75,000 times. Oh, let's go. All right. I expect to see this video. Oh, yeah. Now he actually has a video. Now I'm going to do it for real.

Hell yeah. Well, I think this has been sweet, bro. Yeah, that's been fun. You guys are chill. Yeah. It's cool to see it. Like, I think, like, you guys definitely have evolved over the last few years. You seem more, like, mellow and businessy and just, like, it's great.

Like, this was a lot of fun. They thank me all the time for that. Yeah. Were you, the-not-the-busy part, the mellow. Like, you know, I didn't show up and they just have fucking strippers come out or, like, crazy shit like that, which I think, like, three years ago you would have done. Did you expect that or not? You would have fucked with him.

That's on the Nulk main channel. No, but it's not like, yeah. Or maybe, I don't know. Just, at least online. You guys just seem like you've matured a lot. And it's cool to see. I'm fired up for short form content now. Yeah, I'm really hyped on shorts.

Because I feel like we've been hidden like a bit of a like wall like recently, but I feel like short form content too is like I'm really excited for that for some reason. It's good for us. You don't got to get stuck on like expanding an idea too much. It's just like that idea quick. You don't got to overthink it. I don't know, it's cool. Yeah, he just six months to make a video. Do you hear that?

Yeah, you were in the bathroom. Yeah, you walked away. He was talking about the, you know, time of production. So we've already signaled that the podcast is ending. So people are leaving in droves. So you should end it like now. Dude, look at that expert shit right there. Bye.

Mr. Beech, you're the man. Thank you, bro. Thank you, man. Thank you, man. Thank you, man. That was cool. Hell yeah, good shit. Good.