Ghostrunners - 378 - My Dad Was On Oprah (feat. Justin Kershaw)
Episode Date: October 28, 2024Justin from Sow Strong joins us for some of the podcast today! Let us know what you thought of this episode and if your heart rate ever got higher than Scott's. Check out Good Ranchers and use code G...RKC http://bit.ly/3KV86YU Check out Main Street Roasters and use code GRKC at check out for a 10% discount! https://mainstreetroasters.com Help give the gift of water to those in need: https://give.healingwaters.org/ghostrunners Ghostrunners merch: https://bit.ly/399MXFu Become a Patron and get exclusive content from Jake & Brad: https://bit.ly/2XJ1h3y Follow us on Instagram: http://bit.ly/33WAq4P Leave us a voice memo and ask a question: https://anchor.fm/jake-triplett/message Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
Time and welcome back. Thank you, Jake. Hello, as always. Hello to you both as always. Um,
in Maui, we played a game very adjacent, adjacent to who we are, uh, to, um, five and 10,
but it was called Brad ball. That's because it had a ball and it was in the ocean.
And people, I didn't call it that for the record. Somebody else named it, uh, Brad's probably good.
And, uh, basically you have a ball and you
throw it around and you have to both catch the ball kind of like we were talking like
with the diving board, catch the ball and then say whatever category say say something
from the category. So states I would have the ball Alabama drink down. Yeah, you're
going to want to put it down. And there's no limit on there. There's no pattern on who
you're throwing the ball to. So we could really pick on one person Okay, we could you know, whatever and as long as you don't repeat it or you don't take too long to say something
That's the main thing. Okay. So while the balls in the air you say the category we catch no
I'm sorry. So no, sorry the category. Let's say the category is sports. I would say baseball basketball
football
basketball, football, sock, I don't know. And then the game will be over.
All right. Yeah. Okay. Okay.
Also, I'm just realizing that it is pretty hard to throw with all these things.
Yeah, it's pretty hard to catch. So it might not go very far.
So I also threw left handed and can't throw anyways.
I've made a little hard on you.
What if time and just secretly left handed and doesn't realize it?
Oh man, I throw really well in my left hand when I have to.
It's like, I keep getting lucky with my offhand every time
I throw a catch with it and it's easier to eat on that side, too
Someone commented can you please move the fern so Jake's hand doesn't hit it every time? What about this game? Oh, yeah
It's gonna bug you this game, huh?
Yeah, we're gonna have like catch and then talking to the microphone
Alright, we can do this
the category
Timon you give us the first category welcome back
Animals animals egg. No, all right animals cuz it's somebody's gonna blank your fire dog cheetah cat
rhino
dolphin
whale shark
Horse
cockroach
cockroach mosquito
fly mouse crocodile
drop it roll all the way out of the room I missed it for sure my throw no it's my
unlucky offhand I missed it I'm down I've one strike what's the
sound it makes it be in a Bop It? Yow!
Do it the same but better.
Thank you. That's what I was looking for.
I was a Bop It extreme guy. Alright, the next category is...
Uh...
Colors.
Green. Blue.
Red. Purple.
Yellow. White.
Green. Is that already said? Oh yeah it was! Dang it. Alright, next category. We're White. Green. Was that already said?
Oh yeah it was!
Dang it.
Alright next category, we're going quick here. Next category is super heroes.
Superman. Batman. Sorry for the throw.
Spider-Man. Aquaman. Ant-Man.
The Joker? The Wasp?
Joker? No, I rock.
Joker?
I heard the second Joker is like one of the worst movies ever made.
It's a musical.
Yeah, people say it's really bad.
Sorry Tymon, I know it's musical theater, but I heard it's bad.
My culture likes it.
Musicals!
Joker 2!
Newsies.
Dear Evan Hansen.
Time. It almost got out.
High school musical one.
Uh, Hamilton.
High school musical two.
Wicked.
Just threw it off the monitor.
I was like, ah, I think the rules should be until they catch the ball.
It's okay.
I don't know.
The musicals were not flowing for me. I would not have gotten anything once I got the ball.'s okay I don't know the musicals were not
flowing for me I would not have gotten anything once I got the ball so I was
glad you dropped it you didn't have any answer you just threw it off time it's
computer all right so stressful game okay words ready yeah yeah microphone Ready? Yeah. Yeah. Microphone. Bill. Surf. Surf. More. Surf. Green. Maple. This ball's
not regulation size. It's not regulation Brad ball. All right. One more here.
Oh, here we go. Taiman loves green. Give him something he'd say green again for. Green. Yeah. Yeah. All right.
Colors of grass.
Five-letter words.
Five-letter words.
No, no.
No way.
No way.
I don't know.
There's no way I can think of that.
No way.
Five letters.
That's true.
Just any five letters.
A, B, C, D, E.
S, T, E, V, E. G, R, E, E, N.
Suck it, Tymon.
Nope, nope, nope, nothing.
I was trying to-
Anything, Tymon!
Just spell your name.
Literally.
Just spell your name.
I was thinking, I was like,
oh, they have to be,
obviously they have to be in order.
Nope.
And they're, no, they didn't.
Nope.
They didn't.
Jake said like, S, T, E, V.
That was, yeah, oh my gosh. Couldn't do it. Wow, they didn't. No, they didn't. Jake said like, STEV. That was, yeah, oh my
gosh. Couldn strong as podcast. Every Monday morning we're taking grand
bucks from the podcast.
Go strong as podcast.
Go strong as podcast.
Shit, shake your head.
Oh man, that would be a great time to have tea on sea.
It'll happen sooner rather than later.
We got to get the sea.
It's funny, Tyme and I have talked about this a couple
of times.
The first time was in Las Vegas, I think.
I was like, walk me through, like, what would we need?
I guess we need like an additional camera or whatever.
What else do we need to buy?
And then more recently,
someone suggested in the Facebook group, like,
hey, what do you think about this setup?
I'm like, Brown on the left, Jake on the right,
and then Timon, who's on screen the whole time.
And Timon and I both separately,
maybe you two had the same thought,
we're like, I actually do really like that. on screen the whole time. And Timon and I both separately, maybe you two had the same thought,
we're like, I actually do really like that.
But then Timon would not be needed at all.
True.
Because there'd be no cameras.
It eliminates my purpose here.
Yeah, you press all the buttons.
Well, first of all, Timon,
you've added value to this podcast
beyond just your switching of your fingers.
That's absolutely true.
Because I mean, Rachel was awesome last week and she was not even switching anything. It was just fun to have some of your fingers. That's absolutely. Cause I mean, Rachel was awesome last week
and she was not even switching anything.
It was just fun to have some of those there.
Also could it be like, there's how many things on there?
Little switchers.
Four?
Oh, there's four.
Cause I was going to say, maybe there's like a one.
Well, yeah, maybe it's a one, two, three, four.
What if we did it that way?
Yeah.
It's like Jake, Brad, Tymon, all single.
And then the fourth one is all three of us together.
Is that possible, Tymon?
I figure it out.
Tymon?
Would it be tough?
I think it'd be tough to figure out just because like, yeah,
I don't know.
It's like, you can't.
I could look into it.
Let's do a fisheye lens from the corner here.
Security camera angle. Yeah, do like a wise cam. We don do a fish eye lens from the corner here. Uh, security camera angle. Yeah.
Do like a wise cam perspective. We don't need a new camera. We just get a wise cam for like
a ring in the corner or something. Like a black and white camera in the corner. GoPro
hero four. Oh man. We have a fun episode today. Um, yeah, we got it. We got a guest in the
studio for a second half of today and next week as well.
So, or not sorry, Wednesday.
So, should be fun.
Justin's gonna be here in a little bit,
but we're gonna talk beforehand.
I wanna hear about your time in the great state,
the Republic of California.
Yeah, it was great.
So I left, I was gone Monday through Wednesday.
It's very fun to take a trip on those days
because when it just feels like the weekend the whole time,
the whole time you're like,
this has been such a great weekend.
This is a fun weekend.
And it's like, now it's almost the weekend again.
Yeah, exactly.
You fly home and it just feels like Sunday.
Isaac and I are so used to always flying home on Sundays.
And it's like, it's Wednesday.
Yeah.
How fun.
But no, we get there and like we knew,
so I talked to the podcast about the Lazy River house.
We didn't get Lazy Riv.
We got to step down from it.
And it was a, it was a real shallow step.
Cause my gosh, that it was a shallow step.
I mean, we, it blew our socks off this place.
Scott is the best person to experience stuff like this with.
He is so unbelievable.
I mean, it's like, I don't know.
It's like when you see someone on camera being like,
all right, you're kind of doing it up a little too much.
That's just how Scott lives when he's excited.
Right, like Scott, like is the last five minutes
of Extreme Makeover Home Edition his entire life.
The first 10 seconds of a Mr. Beast video, the whole trip.
Dude!
He's just laughing the whole time he's getting there.
The best Scott moment, so the first 10 minutes,
we're just like, just looking around,
we can't believe this, whoever. And, we're just looking around, we can't believe this or whatever.
And as we're just walking around the house,
walking, not running, not doing anything else,
Scott looks down, his heart rate is 105.
Just looking around the house.
I have a video of it, it's so funny.
So yeah, he's just so excited.
I mean, this place-
It's not like his house,
it's not like he gets to move in there.
He wasn't given anything.
It's just like for the next 36 hours you could stay here.
So yeah, heart rate 105, which is very funny.
But yeah, I mean, it was just a crazy house.
I mean, it's probably, the backyard alone
is probably worth $5 million.
I mean, it's huge.
Full size pickle wall court, full size sand volleyball court,
just like gazebos, fire pits, cabanas
with like queen size mattresses on them.
Insanity. Comfy, huge pool, huge hot tub, nine hole putt-putt course,
ping-pong table, jumbo connect four.
Jumbo connect four?
Of all the things, yeah, you're like, what?
Shrobs, bushes, palm trees.
Well, manicured or just shrubby? Well done. Well done well manicured or just, just shrubby?
Well done.
Well done.
Same height, same width.
Anyway, so it was just immaculate.
It was really great.
How many people could have stayed at this house?
20.
We had six.
And so we each got our own bedroom with a king sized bed.
I mean, you had to text each other if you needed them.
Yeah.
It was too far away.
Your own wing of the house.
They let me have the master bedroom
because I guess I set everything up and whatnot.
So that was insane.
It was just, the bathroom was bigger than my bedroom now.
It's just huge.
Really nice, really fun.
Wasn't it like in a neighborhood?
Yeah, that was a nice,
I woke up for the sunrise one morning.
It did my mile and that was a nice neighborhood to run to.
I bet.
I mean, they're all just like mansions
and like just insane homes.
Yeah.
So we asked that, I asked the Airbnb host,
I was like, you should come over.
We want to say hi.
We want to say thank you.
And so she came over the last night and we were asking her,
like, how much does this place go for?
So we're in Indio, California, which is where they have,
it's at Coachella Valley.
We're a mile away from the Coachella stage. Okay, so
She said for a weekday night, it's
$1,400 per night. Okay, so it's actually not crazy. I mean you even ten guys in there hundred four hours a night
It's a nice hotel. Yeah, but it's a way bigger space in a way nicer. Yeah, and he's probably
Weekend it's 2,800 a night. So it doubles. And then we asked her, like, if it's a Coachella night,
how much does it cost per night? She said per night, 18,000. Wow.
Isn't that crazy? Eight times as expensive on a geez, dude.
So we're like, who stays here during Coachella? Like, are these celebrities?
Like, have you met them? And she was like, never any celebrities.
You'd be surprised how much money people are willing to pay
just to come to Coachella.
That's dumb.
Yeah.
It is crazy.
I mean, the surge prices on that,
just like the Superbowl.
Like, it's just like, it's like,
you paid how much for that?
Wow.
So they might make 80% of their money,
just the two weeks of Coachella.
I don't know.
Okay. So let's figure out, let's reverse engineer it.
Let's start a music festival, but like before we do that.
Oh, and the real estate around it.
Yes, dude.
Yeah.
That's what all, like Rockefellers did that
with Bonnaroo, I think.
That was a Rockefeller.
And The Beatles and Burning Man.
Beatles were Burning Man, yeah.
Paul McCartney actually basically owns,
what is that, New Mexico, I don't even know
where Burning Man is. Yeah, I think so. I don't even know where Birdie Man is.
I had never heard of Birdie Man until the office.
When did they talk about it in the office?
It's kind of, not, it's, Jim I think says
that's where Cece was conceived.
I think.
That's funny, I barely remember that.
Yeah, I don't care what they're called,
none of them look fun.
For 25 minutes.
Yeah, and you're like, I'm ready to sit down.
Oh, I can't.
Oh, I could sit on this.
It's the desert.
Uneven patch of sand.
Oh, I can't, there's puke there.
Oh, that's funny.
I need to go to the bathroom.
Oh, there's not bathrooms, there's porta-potties.
Gosh, even the nice porta-potties.
I went to a porta-potty at-
I went to one.
I took a trip to one recently. I did it was a it was a jaunt
It felt like a jaunt it was at the pickleball tournament that I went and watched you at in
Kansas City and they had like
Luxury portable yeah like on a trailer and it felt like a jaunt because I was taking bow
I think so everything takes five seconds or five times longer with the toddler. He's not a toddler whatever and it was a nice
It was had like vinyl flooring in there
and everything, but it was still like,
this is still a porta potty.
Still really poor ventilation, I remember.
Cause I walked in there.
That's all it takes.
And I walked right out.
I was like, Michael Scott.
I was like, the men's room is disgusting.
It smelled so bad.
I was like, I can hold it.
I can hold it because I smell that bad.
Do you feel like airport bathrooms,
specifically Kansas City Airport, just like stinks?
The bathrooms?
Well, it's because 90% of the businesses
at the Kansas City Airport are barbecue.
So you got barbecue in the air,
and poop in the air. Barbecue and coffee, yeah.
Yeah, it's just, oh, who is this person?
I've already talked about that before on the podcast,
like the amount of jewelry stores,
high-end handbag stores,
like who buys these in the airport?
But you're an even bigger psychopath.
You're like, oh, I got an hour layover.
Perfect.
Throw down a rack of ribs.
Sweet.
I will be just fine.
I love Kansas City layovers.
Oh man.
Yeah, exactly.
It just, something about Kansas City.
I mean, the old airport, really nasty bathroom.
It smelled bad.
Yeah, they had one restaurant.
It was called Pork and Pickle.
Either way, the gas is coming from that thing.
And then I was like, maybe that's just old airport bathrooms.
Then recently I was in one, or in a bathroom in Kansas City
and was like, this is still really bad.
Yeah, it does feel a little high tech though,
before you walk in the bathroom,
it tells you how many stalls are available.
Yep.
Kind of cool.
Pretty cool, but they don't tell you how many urinals.
No, they just like a camera on the urinals so we can tell that to
know. I think it's by the door.
It's like what if it's like, yeah, stalls available.
But like, you know, there's a there's a green light for like two stalls available.
But then there's also a yellow light for like finishing up.
He's almost. Yeah, he's white. Yeah, whatever.
He's like, how do you know? On stage five. Yeah, right.
So another really fun part of the trip.
I can't remember if I talked about this on the podcast or not, but I had a surprise for
everyone. No one knew this was happening, but I brought a guy I've talked about on the
podcast before. I randomly became friends with one of the world's best, world's best
FPV drone pilots.
Okay. I think I knew this, but I don't know if it was on the podcast or not.
Okay. Alex fan over. He's really into pickleball, but it truly is. I mean I knew this, but I don't know if it was on the podcast. Okay. Alex fan over.
He's really into pickleball, but it truly is. I mean, he might be the world's best at what he does. So he's one like, there's a thing called the drone racing league, where it's just like,
how quickly can you go through an obstacle course with the FPV drone? And he's won that
multiple, multiple times. He was telling us a story about how last year he showed up and did
it practice in one and how it really upset the other competitors and how he was a part of like this sponsorship that didn't sponsor the tournament. He's like, I may not go back. They may not want me back. Anyway, he's a stud. Yeah. And he's only like 25. He's been doing it 14 years. So wow. Timon, even if you think this is cool, you're too late. You can't do it. You'll never catch him up. Unless you're, if you're 12 years oldest in this,
it's like, sorry.
You better be a savant.
Yeah.
Yeah, so he's just, so he's really good
with this specific type of drone flying.
That looks insane.
He's done Michael Bay movies.
He's done, he has Michael Bay's phone number in his phone.
He's like, we're kind of like, you know, friends.
And yeah, he's done a Justin Bieber music video.
I mean, he did twisters.
He's done like, he keeps rattling off things he's done
throughout the weekend.
I met him, he was one of the first Friday pickleball
like followers.
Like he was following us from the beginning,
we've DM'd and then I met him in person a few months back.
And so I surprised everyone with him, like,
Hey, in addition to this amazing house
and all this content we're gonna get,
I brought in like the world's best drone pilot.
And so we just got the coolest stuff.
Really can't wait to post it and show everyone what he did.
Yeah, I'm sure the opportunities were endless.
Yeah, I mean, he could do anything you want.
So we staged a pickleball point
where someone lobs it over a guy's head.
There was a shot at tennis and now pickleball
called a tweener.
Like if you imagine like someone lobbed over your head,
oh no, I gotta run back for it.
Instead of moving to the side of the ball
You kind of position your body over the ball as it's falling and then you hit it between your legs back to the net
so he would fly the drone around there and then as he's hitting it between his legs the drone flew through his legs and
Would like then go follow the rest of the point. He could go under the pickleball net
I mean, there's like maybe four inches of space. Well, how big is this drone? It's crazy tiny. He like strips down a GoPro and like puts it on
there. This drone is like the size of like a, no way I would say a six month old rabbit.
If I put it in a way that you would understand. Thank you. Yeah. I do know. Yeah. Like baby rabbits
is my main way of like measuring things. Yeah. Wow. It was just so fun though.
Even if like, I can't even see the footage,
just watching him do his thing.
Oh, Scott was giggling.
Scott was giggling.
I can't imagine.
You thought you were gonna see this.
Dude.
Scott just is nonstop giggling.
He's got like a six pack because of the weekend.
So were you ever nervous you were gonna hit the drone?
That's what I'd be terrified of. If you're smacking that thing, were you ever nervous you were gonna hit the drone? That's what I'd be terrified of.
If you're smacking that thing, were you the tweener?
I was a tweener guy.
That guy's leg did get hit one time,
but it didn't hurt or anything.
No, I'd be worried about my paddle hitting the drone.
Oh, there were times, I mean, we were just like full on
just playing like competitive pickleball
with the drone flying in and around us.
And we all had different responses to it.
Cause I was more nervous.
It's like, ah, it's just so loud.
I feel like it's nearby me.
And then Scott really turned it up a notch.
He loved the drone.
Cause we joked, we're like,
Scott takes my powers when the drone is out.
I become worse and Scott becomes better.
Yeah, cause if you hit it, is it a huge deal?
I mean, I assume that-
He kept claiming like, oh, don't worry about it.
Don't worry about it.
But I don't know.
It's like, if that thing falls,
it seems like it's a big deal.
But maybe it wouldn't fall. Maybe it's strong enough that if it gets hit, I don't know. It's like if that thing falls, it seems like that's a big deal. But maybe it wouldn't fall.
Maybe it's strong enough that if it gets hit, I don't know.
He's also, I mean, you got to see this guy.
Like he's never worried about anything.
Like he's in so much control of this thing
where it feels like even if your paddle
is about to hit the drone, he'd just move out of the way.
Yeah.
He's like a mosquito.
Like how'd you know it was about to hit you?
That's so cool.
So is he using VR to watch the drone or is it just?
So FPV drone flying is when you have goggles on
and then there's like a Bluetooth kind of WiFi
wireless connection to the drone.
So in addition to the GoPro camera,
the drone has a separate camera that he sees a feed from.
And there's like 22 milliseconds of delay.
So it's almost nothing.
Jeez dude.
So it's really cool.
And so he had another pair of goggles and he would let like Scott put the goggles on and watch him fly.
Isaac put the goggles on and watch him fly.
Yeah, Timon. Yeah, too bad. Too bad you didn't see it because I bet you would be geeking out.
Oh, yeah.
I would send Timon footage of just like what he would show us on like the computer or whatever which it was like
not the most HD and it was like shot in like very flat colors, but still looks pretty fun.
I mean, I don't care. I don't care if it's an FP drone pilot FPV drone pilot or like a
accountant who's really good at spreadsheets like
Anybody who's amazing at their craft is really fun to watch do their craft. Scott made a very funny comment
It was like right away. We had just picked up Alex is our surprise. We're getting to know these other two guys
They make they're called Pickleball Studio.
They're like the number one experts on paddle reviews.
They can kind of make or break a company
based on what they say about a paddle.
Wow.
But these guys have crazy backgrounds.
And so one of the guys is,
they former world champion at speed cubing.
Oh, okay.
So I mean full on nerd.
I mean the best Rubik's cube-er in the world.
He did that when he was young.
The other guy was a professional bowler at the age of 14.
Like they were homeschooled,
so they just each had their things.
Did you talk about them once?
Yeah, I mentioned them once a little bit before.
And then we learned that Alex has done Michael Bay movies
and all that stuff.
And Scott, what did he say exactly?
He was like, I do not deserve to be in this car with you guys.
I am in a car of very talented people.
So Scott, yeah, I was in advanced math.
Scott, tell them about corrugated boxes
that Smucker's using.
Tell them about the packaging expo.
No, it's like, it's really big in Vegas, you were saying.
I graduated from a state university.
It was great.
Minimal debt though.
Yeah, it wasn't bad.
Yeah, that's amazing.
So it's just fun when you, like you were saying,
when you get talented people together
and we just had a blast and...
So is this guy, did you ever see Rubik's cube
just like fidgeting with a cube?
Is he still cubing?
No, I didn't want to like, it's kind of like,
you can tell me a joke
because I'm not going to make a cube for me.
I just didn't know if he was like a,
what, like instead of a fidget spinner, he's just got the cube out. Yeah, whenever he gets nervous. He's like, yeah
You real quick. I need a second square shape. I need to recalibrate. Give me a cube
I'm anxious need to cube
It's oh, yeah, we just had a lot of fun. I mean
Last thing I'll say about the drone. I was like, let's get one really good, like one take,
fly through everything,
and I'll do like a voiceover later to post it to Instagram.
So we kind of staged, like we choreographed just like,
Isaac's gonna run through the house,
we open up all the doors, drone flies through,
follows Isaac jumping in the pool,
and then just do all the stuff,
and Scott's in the putt-putt course.
And we only got, we only had to do this like twice.
In both times we did it, Scott drilled like a 17 foot putt.
It was crazy.
I mean, thankfully he did.
Cause it wouldn't be as cool if he just like.
Yeah, cause when we watched it back,
cause we were like, Scott, just try a putt and whatever.
And then as we were watching, you're like,
this is so perfect.
Like Scott, if you didn't make that putt,
it would have kind of ruined the video.
So thank goodness you did.
But the very first time we did it it was perfect
But Isaac missed the dunk that was part of like Isaac jump in the pool hurry get out put your shoes on go dunk
A basketball, honey missed it so we had to redo it
But he got second time that is so I'm excited. It was just so fun
How are you gonna? Are you just gonna post them as reels as clips as like?
Part of the part of a longer form video.
Yeah, I think I'll use it multiple ways.
That'll be the intro to our long form YouTube video
is also, and also like a standalone piece
of short form content.
Yeah.
Like check out this crazy,
pig while everybody be 20 people, eight beds, yada yada.
So fun.
So it was really fun.
Yeah, Isaac just posted on his,
his Instagram story, I think the,
and then you did a story as well.
I just, I respond to Isaac.
I was like, that's just vibes, dude.
That is fun.
That's like what you imagine a place in California would look like.
But then it's like the nicest place you could ever imagine.
Just the mountains were so close.
You got palm trees.
We've got dudes.
It was just we're eating chipotle, you know, and canes and in and out.
And not me.
Still got two more weeks on the year Rod.
And yeah, just a good boys trip. We're just playing sports and filming it
and just having fun the whole time.
So it was great.
And I hopefully think this will go well.
There will be more.
There's a pickleball tournament in Palm Springs in January.
Hoping to play our cards right and go back there.
So Palm Springs is basically where you were?
Basically, yeah.
She's got like eight other properties
that are all like mansions in Palm Springs.
So hopefully there's more.
I'm just so like illiterate or whatever.
Like, I just don't know anything about California stuff.
Like Palm Springs is Palm Springs, L.A. adjacent or is it like its own thing?
It's like two or three hours, like east of Los Angeles.
So it's like eastern California, more of like, I think it's like an hour from like Joshua Street.
Yeah, very deserty, very hot. OK, but the mountains are super close. Yeah, it's like Eastern California, more of like, I think it's like an hour from like Joshua tree. Yeah, very deserty, very hot.
But the mountains are super close.
Yeah.
It's very fun.
Cool.
It's great.
It's fun, man.
This land is my land.
This land is your land.
And you have go ranchers.
To the New York islands.
To the Gulf Stream waters.
To the Texas prairies.
This land is from your land too.
That's fun.
I was like, I'll just start singing this and see what happens.
We know where it's going.
Yeah.
So all that to say this land produces good meat. Does it ever.
And this meat deserves to be in you.
Man, I'm on their website right now
looking at all the different things at goodrangers.com.
There are so many good options out there.
If you want chicken, you want beef,
you want a little bit of both, you want seafood.
What if I don't want seed oils though?
Ah, shoot.
They don't have a seed oil free option on here.
Oh, that's a good thing.
Zoinks, Zoinks.
Gosh, they even have a game day box.
They're literally saying, here's how you host a bunch of people at your house.
Yep. Good Ranchers is so great.
They're offering free shipping, $25 off and a free add on for four years.
As long as you keep your subscription, you're going to get some free every single box every single month. Those add ons can be bacon.
Oh, I was gonna say like a pencil or eraser or like a hat. What do they get? No more meat,
more meat. More meat. Well, that's like actual value. That's something you're just gonna
throw on wild caught salmon, apple smoked bacon. Sheesh. You can get all sorts of add
ons. Take advantage. now, GRKC.
And chicken nuggets without seed oils.
That's goodrangers.com.
That's American meat delivered.
Yep, all internal, baby, all USA.
It's how Woody Guthrie would have wanted it.
Yeah, Gene Autry, Woody Guthrie, unofficially,
sponsors of goodrangers.com.
Check them out today.
What are you doing here?
Just being a dad, being a, Check him out today.
Just being a dad, I've been working a lot this week on a cutting board and it's for Ray Zerker,
my man Ray.
Very cool.
Yeah, Jake went to college.
Yeah, my first day of college,
he was walking to just the campus.
Oh really?
And introduced himself to me.
Yeah, Jake went to college with his daughter
and yeah, wonderful guy
I was roommates with his son in college and anyway great dude
But it was like it's like a real big like beef like if you know ray
It's like ray's not the kind of guy it's like i'm just wanting like a regular old cutting board
I want the biggest baddest cutting board you've ever made and so it's like complicated. It's called ingrained cutting board
it's like more more special and
I was getting real close to the end with it. And I ran it through what's called a planer,
which is like the thing that like smooths out the top,
makes it all the same.
And it like, like the end of it,
what like just absolutely, we'll call it blew out,
like chipped out basically a bunch,
like a bunch of this wood, like probably
in the grand scheme of things, it wasn't that big of a deal, but at the time I was so upset.
Like it was like probably three quarters of an inch worth of wood just like exploded off
the side of it. So imagine like, and so literally I was at the woodworkers guild and I took the
piece of wood and I chucked it across the room. I was so mad. I had like a meltdown
at the guild. But it was mainly because I had like a meltdown at the guilt. Uh, but it was mainly
because I was like, he wants it as big as possible and now it's going to be like an inch shorter.
You know, I was just like, it was like one of those like so silly things. It was like,
but uh, yeah, I had a little bit of a meltdown. It's a bummer though. Yeah. Yeah. It was just
one of those things where it's like, we, I've worked so hard. I'm so close. I've been so careful.
And then this machine just, it just betrayed me.
I've used this planer a million times.
Why are you doing it now?
Sorry.
Thank you.
Yeah, it's OK.
No, it's turned out great, though.
I'm excited for him to get it.
You're done with it?
Finished it?
99%.
At this point, I'm like, there's nothing I can screw up.
I just need to put some extra wax on it.
It's like oiled up right now. Rewax. Dude, it's awesome. I literally, I had table setters this point, I'm like, there's nothing I can screw up. I just need to put some extra wax on it. Like it's like oiled up right now.
Rewax.
Dude, it's awesome.
I went, I literally, I had table setters this morning.
So I left it, you know, that was at 7 AM.
And I went in there like 640 and just looked at it.
I was like, not bad.
You know, every once in a while it's like, it's fun to like,
I don't know.
I guess you, I don't know if there's like a parallel here
for you guys, but like with woodworkingworking sometimes when you've worked really hard on it
I'm leaving the shop and I'm about to turn off the lights and I'll purposely like walk away and then turn back and just
Look at it. It's a rom-com like you're leaving the airport
Yeah, I don't know if like maybe like when you like clean your room and it looks really good
And it's like I don't want to see what it looks like from the full vantage point until I get to this door
You ever do that? That makes sense. I don't know if see what it looks like from the full vantage point until I get to this door. You ever do that?
Does that make sense to you?
I don't know if I've ever done that.
I'm a big fan of like, how, how's the lawn look?
Let me, let me go, let me go from this.
Get a bird up.
Yeah.
Really check it out.
Anyway, I think I feel that like if I'm proud, even if I'm like really proud of like some
kind of video I've made, like put it up on the TV and like see how it's like meant to
be. There you go. Yeah, exactly step back. Yeah. Yeah. Yeah, anyway, so future TED Talk step back step one step backwards
One step and then it you you relate it to like setbacks in your life
Real quick. How are TED Talks doing? Are they still doing all right?
It seems like you used to be quite something to get a TED talk and now there's these TEDx talk
Really diluting. I know a guy that did one
Not not impressed. What was his story? I don't know
Don't know. I don't know. I just know I'm like if he got one I could I could do a TEDx one step back
Yeah, words, but yeah is it yeah, do people even watch them anymore? I don't know what they're up to
It's like now it's just a name you can drop. Like I did a Ted talk.
Yeah, that used to be a bigger deal. Now you can pretend like it's a big deal.
Yeah. Like they don't really exist. Like they're not actually filming them anymore.
It's like, yeah, you I did Ted talk. Did podcasts kind of kill the Ted talk?
You know, I don't know. It feels like podcasts weren't very big when Ted talks were killing it.
And now it's like everyone just talks on their own. People talk for free.
People just do it all over the place.
So, but yeah, that's been a big thing in my life right now.
That's fun.
Yeah.
Glad you got it, 99% of the way done.
Zach just texted me, just out of nowhere,
just said, still nothing from Georgia.
So just to follow up with that from from last week.
Two quick things from my airplane ride there and then we'll get to the interview with Justin.
Scott and I shared the back row.
We're both aisle seats in the back row of a United flight on the way there.
Oh, another thing I texted you.
Keen walk cookie.
Way better new thing.
Apparently they sell them at Costco.
Whoever the ghosty that sent that.
Thank you.
I am so excited. They're so good
I like I almost forgot you mentioning that and then they're like quinoa cookie
I was like, that's what Brad was talking about. I think yes, please see they didn't even market it that way to me
They're just like cookie and I was like, yeah, of course then you get a quinoa crisp. Yeah, so good pretty good
anyway, sit in the back row and
I don't know if this was a different plane than normal,
but it felt like every single person on that airplane
went to the bathroom.
I mean, there was a line of six people deep.
I mean, like next to us and like,
you kind of lean over.
I think they specifically tell you not to form a line
in the bathroom and they're forming lines.
Everyone's going to the bathroom.
Something's in the quinoa.
Oh yeah, maybe.
I don't know.
There's more regular out there.
I just couldn't believe it. I was like, everyone's taking a turn to go to the bathroom. Something's in the quinoa. Oh, yeah, maybe. I don't know. There's more regular out there. I just couldn't believe it.
I was like, everyone's taking a turn
going to the bathroom at some point.
Was it a long flight?
What was it?
Denver to Palm Springs, two hours?
That's not that long.
Yeah.
Really?
Yeah.
It does feel like people are anxious about the bathroom
sometimes.
Like, if they're waiting in their seat
and one person's in the bathroom, and then they get out,
and before the next person can go,
somebody else gets up and goes, it's like,
well, I'm not doing the rules anymore.
I'm standing in the line.
Yeah, the people in front of me, they swapped seats
because one person was going to the bathroom
or they had two people go to the bathroom enough times
where the guy was like, I'll just take the window.
You guys just do your thing.
Really?
Keep going.
Something was up.
But then the main thing, I've been on so many flights.
I heard an announcement I've never heard
for the first time in Palm Springs.
They said, because they had started de-boarding the plane,
and then it just kind of stopped,
and we were sitting there for five, 10 minutes,
they're like, sorry, we had to pause de-boarding the plane.
Once people got off the plane,
it raised the height of the plane.
So we're about two feet higher
than where we were when we started.
What? Whoa.
Never heard that.
So people were just jumping down.
Man, you had some big old people in the front of the plane.
Yeah, and that's after they used the bathroom.
Oh yeah, maybe the bathroom funnels into the front.
Yeah. Yeah, the plumbing.
Who knows?
Two feet?
Two feet, yeah, I wrote it down.
I didn't think it was that crazy until you said two feet.
Yeah, they said that we've had enough people get off
where it's raised the height of the plane. So now with the jet crazy till you said two feet. Yeah, they said that we've had enough people get off where it's raised
The height of the plane so now with the jetway
It's two feet lower than the plane right now like I would understand if it's like three inches
I think even ten inches would be crazy to me. Yeah, it feels like it's a tire pressure issue
Something here up the tires better. Okay, so next time you get off the airplane
I'm gonna look at the tarmac, especially if I'm in the back and be like
Okay, so next time you get off the airplane, I'm gonna look at the tarmac,
especially if I'm in the back and be like,
what kind of clearance do we have here?
That's so interesting.
Yeah, never heard that before.
Huh, okay.
Kind of fun?
Very fun.
Two feet is wild.
Can you imagine it just like,
boof, right as you get off, it's like, well, dang.
Should have more quinoa cookies.
Yeah, anyway.
Wow. Just kind of a fun fact. That is a fun fact
All right. Well, let's get to interview with Justin. Thanks for listening guys. Thanks for supporting us
Yeah, let's do it. All right. We have a very special guest on the podcast
No something that we don't do very often
But hey when the when the shoe fits you you put it on and you record with it, you know
That's how we were gonna introduce you.
No, Justin Kershaw is in the house,
coming all the way from Columbus, Ohio to be here.
He is the owner of So Strong Foods that sponsors us.
So we talk about all the time.
And we're just so pumped to have you here, man.
Welcome.
I'm fired up to be here.
I want to apologize to the ghosty universe in advance.
There's no way I'll be as funny or as good-looking as you
Don't know about good-looking but
What do you so you've never been to Kansas is that right never been though ironically I grew up a huge Kansas City Chiefs fan
So I'm honored to be here. And what was your error five six years ago? you grew up a huge fan in 2018?
I suddenly grew up a big cheese fan. No, man. It's the reverse now. I'm jealous of how successful they were because in
Like 1992 some 39 years old. Okay
I saw Joe Montana in the red helmet. Okay. And it was something about the red helmet
and then the grass. I don't know what it was. It was just like, I fell in love with the
chiefs. Then it was Derek Thomas, Marcus Allen. Yeah. Steve Bono had the greatest play in
football. So slow Caucasian guy for years. It's a little redundant. Yeah. Yeah. Had the had the longest touchdown run of an NFL quarterback. And I remember
seeing that play. It was Steve Bono had that record for 25 years. And once I saw that play, I fell in love with football
and the Chiefs. It was already shot in Heimer. I'd love it. So I grew up thinking Kansas City was a mecca for football and
a mecca for barbecue and jazz music. Now I get here and I see a food truck in the front yard.
You guys know it's cool.
Can we go back to the fact that you fell over the chiefs
because of the grass?
Can you explain that a little more?
The red helmet and the grass, what is that?
Were you colorblind?
Yeah.
And like you could only see red.
You're like, this is awesome.
Well, to be fair, he's from Ohio where it's Ohio State,
which is red and they play on grass, which is green.
Yeah, so look, I went to a public school.
So this is all over, all over my head.
But I will say it was the red helmets and Joe Montana,
who was with the 49ers and something about arrowhead,
the grass, like brownish natural.
It's great grass.
It was beautiful, man.
And it was like, Marty Schottenheimer was tough.
They never went out of the shotgun.
It was when football was real.
Yeah. And I loved it.
And Derek Thomas, Kimball Anders, Neil Smith,
Tamaric Vanover.
Yeah, dude.
I loved Donnie Edwards, Dale Card.
I can name all.
I really loved it.
And my days at school get ruined if the Chiefs lost the game.
It was terrible.
My parents thought there was something wrong with me.
I'll never forget.
This is when I knew I had a problem.
There was a football game on, a Monday night football game,
and it was the Chiefs versus the Patriots.
The ratings came out the next day,
and it was the second lowest rated football game
ever watched of all time.
Beside the one that beat it was one that was played
during a World Series.
So actually it was the worst.
And kids would make fun of me,
I knew I had to find some
Dang dude, can we put the Steve Bono if you can find the clip time and I want to put it in at some point
What are you talking about? Because I don't know that clip at all. That sounds hilarious
Yeah, so it was it was a bootleg against the Cardinals September. I think it was 95. I told y'all obsessed Jake
Yeah, you got something's up
And uh, they ran up and Steve Bono was not a sprinting dual threat quarterback, right?
But this play was so perfectly drawn up and he just ran. Yeah, 76 yards for touchdowns. I mean hang dude
Okay, so grew up in Ohio. Yeah. Yeah grew up in Columbus, Ohio. Tell us tell us your story of
Yeah, tell us tell us whatever you want to tell us about your journey
I know I know that a lot of it has been marked
by football initially, but I don't know everything
that's gone on in your life.
So if you want to tell us a little more about everything.
I'm honored you asked, Brad.
So my claim to fame is I have five beautiful daughters.
Come on.
And a wife, I'll kick my coverage.
What's the age group of the, or age range?
Yeah, so N 90 is one.
90 is one.
No means three.
Nina just turned six.
Nora is seven.
And Naya is 15.
Wow.
15 to one.
15 to one.
Yeah.
So you done?
With Naya, I try every night, man.
I don't know if I can say that, man.
But I try.
I don't get to every night, but I try.
A lot of headaches this time of year, but oh man.
So that, me and my wife, we met in high school
at a track meet.
She saw me in my track shorts the rest is history.
Other way around.
Yeah, right.
And then I've got five brothers, ironically,
see how the Lord works.
And yeah, I love sports.
My dad owned a restaurant.
He was a police officer.
He played football at Florida State.
He was, I had an investigation when he was like
in his fifth year and as a police officer.
It made national news.
And he was actually on the Oprah Winfrey show.
Your dad?
My dad was, I remember running home
Like my dad's on Oprah and like people don't really Oprah was it. Oh, dude. She was the podcast. Yeah
Yeah, I mean that was like where you got all your information, you know, dr. Oz was my doctor. Oprah was my therapist
You know, yeah, that's where you get everything. Yeah, dr. Phil man. He played football produced, you know
No, yeah, he did and then the other comedian played
No, dr. Phil played at Tulsa and the other guy that has five kids who's Catholic
You know everything about him but his name
He's so funny. He was in the pop-tart video movie with Seinfeld Oh Gaffigan Gaffigan. Yeah, what for what Purdue?
Yeah, okay. I think if Jim Gaffigan was here, he'd be a little disappointed that you only know him from the pop-tart movie
What's the guy the massive massive pop-tart movie? That's like his what like his even even within the food route Like his big thing is like Hot Pockets. He's like he's the pop-tart guy
He wasn't very good in that either
Okay, so yeah, you got five kids
No, I like African.
Okay, so yeah, you got five kids. Dad, dad, Oprah.
Oh, Oprah, my dad was on Oprah.
And so I ran home and I grew up like, wow.
Just guess we're on Oprah.
You know, that's what we do.
Yeah, we're Kershaw's, that's what we do.
We're on Oprah, so I wanted to be a football player,
worked really hard to do that.
Through shot putting discus,
because I was too fat and slow to run anything in track.
It's nice that they put those events in
for the bigger guys.
For sure.
Like track and field, it's all about running.
You could throw some big things actually,
they're gonna get everybody involved.
That's right, yeah.
It's kind of like a...
All the kids that know what chafing means,
you go over there.
Yeah, all of you, yes, all you 15 year olds
who have gold bond in your closet,
like yeah, get in there.
Shotput and Discus was the first like diversity type hire.
It was like, you know what?
We should do something to get some of the other kids in.
The kids who play tuba throw a rock around.
Those practices are bad, man.
Cause you have, you know, some kids are, are good.
Like, you know, the kids are good in shot putting discus
if they have the throwing shoes.
So I had the throwing shoes.
So it was like, oh, he's good.
What makes a throwing shoe?
It's like very slick.
It's almost like this table.
Oh, cause you need to spin on it a little bit.
Yeah, that makes sense.
You need to spin.
The other kids, they can't even move
cause they're throwing them boots.
They're in their felas.
Like, come on, LA gear, who you kidding?
Get over here.
So they're not any good.
But I did that and then fell in love with sports,
went to Michigan state to play football.
My wife, she actually long jump.
She's a way better athlete than me.
Crazy athlete.
Okay, wow.
And now we got five kids.
She went to Michigan State as well or?
Yeah, she went to Michigan State, ran track,
got a full ride to run track.
She's a leaper man, she had a long jump.
So my kids better get scholarship.
I was saying, how much athleticism are you able to see
in your 15 year old so far?
She's extremely athletic. I hope she's listened to this. She has all the potential in the world.
She's a beautiful kid. She's got to work for it.
That's right. Come on.
You got to put in the work. So, yeah, Shakira, like, I fell in love with this woman.
She has the best rhythm in the world. And I was so intimidated because I can't, I mean, I'm not.
Mean like literally like she can dance she can dance
Okay, and her name is Shakira. Yeah. Yeah, right her hips lie
Yeah, she so anyway, she's just a great athlete so yeah, my kids have a lot of ability
They got to work. Yeah, but the thing about my 15 year old said different from me as a 15 year old
And you guys too is she didn't we didn't have a thousand dollar computers in her pocket yeah we
were ten years old totally you got to earn this man yeah yeah let's go so yeah
so yeah I started my first business went to Michigan State signed with the
Panthers okay living my dream of playing in the NFL. Who doesn't want to sound like the Panthers?
Yeah.
Well, but back in the day.
I'm just messing with you.
NFL, the NFL, I'm just messing.
It was the Super Bowl back in that time, probably.
Yeah, but they haven't been the same
since they cut me though, Brad.
Yeah, that's right.
Unrestricted free agent.
It was a very specific moment, yeah,
when they started to dive off.
Yeah, they dived down.
That's the biggest regret is, yeah, Justin Kershaw got away.
Never heard of him. So yeah, did is yeah, Justin Kershaw. I got away. Never heard of him
So yeah did that was living a dream got cut hadn't I really earlier 15 year old
Thought I was gonna be a college football coach, okay, you know thought I was gonna be Bobby Bowden or yeah
Yeah, something like that. And then I'm like, no, I want to be in a coach is hard. These guys put in hours, especially college
Oh my God.
Like there is nonstop.
It's nonstop man, nonstop.
So my life has been marked by a lot of blessing, grace,
fun, a lot of children.
Started my first business 2012, I think it was.
Vinny a medical, I sold neurosurgery implants.
Wow. Crazy.
How'd you get into that? Like what's the, it was Vinnie a medical assault neurosurgery implants. Wow crazy. How'd you get into that?
Like what's the it was divine intervention man, like who lets me somebody that's never taken anatomy
But a lot of these
Medical companies they look for former athletes guys that can take orders that command a room that are attractive
Intimidating like, you'll buy this.
You won't buy this.
You got to work for it.
If it doesn't fit, just shove it in their morts, then play it.
It'll be fine.
Yeah, the industry's corrupt.
So they put me in the room, and I said, you know what?
This is cool, but I don't want to work for somebody else.
So I saw a model where I could sell implants myself.
OK.
It was great., learned about business.
Yeah, and now I'm here.
We started our second company four years ago,
So Strong Food, and that's where I met Brad.
Found out about Jake and the tea man over there.
The tea man, baby.
What do you feel like you, what do you learn?
What can you take from selling neurosurgical implants
to So Strong Foods? Is there a crossover there? Oh, wow
Yeah, you have to sell a lot more bites and bars
Jake I don't know if you notice but Jake first of all, you saw his food truck out there love it. It's getting there
It's it's still it's in its infancy as a business
But he has he has a pickleball company that he's selling paddles.
And they're like, yeah.
You ever play pickleball?
Oh yeah.
I'll give you some paddles.
I appreciate it, man.
Yeah.
Can one for every kid.
But the idea is like the margins on those obviously
are not nearly as strong as, yeah, something,
a bigger product, you know?
And so you had to sell a lot more of them.
So it's a different beast.
Yeah.
Right?
I'll tell you this about pickleball.
I saw we were at an event,
Brad was playing with all of his friends and they were like slapping hands and hugging each other
I was like, how do I get over there?
And I was never invited. What are you talking?
You think is it a race thing?
Could it have been because I'm tall but yeah, there was a tall guy
His name was Marco
Can I tell you this is, because I love pickleball.
And Ohio's blowing up.
Right.
I listen to you guys.
That's only in Ohio.
It's blowing up.
Can I say what my dad, I invited my dad to play pickleball.
Your collegiate athlete dad.
My collegiate athlete dad who's had five boys, police officer,
like just Oprah.
Oprah, like just, you know, the bands, man.
I'm like, dad, you wanna come play pickleball with me?
He said, why would I wanna come
and play gay tennis with you?
I'm sorry if I can't say that.
Oh, no, it's all right.
No, it's every, so I make a lot of pickleball content,
and if a pickleball video goes viral,
there's a direct correlation with the amount of views we get
and the amount of times we get called gay.
Really?
So yeah, I mean, I see the word gay
in the comments section probably once a day.
We will joke around, we'll screenshot it,
we're like daily gay.
And it's just like a new comment.
Some guy, yeah.
Pretty funny.
My dad.
Kershaw PD commented.
Wow, it's cool that this sport has been adopted
by purely homosexual men.
That's a comment we've gotten before.
Yeah, tennis players just do not like anything
about pickleball.
Jealous, man.
This is just fun, man.
It's just like, it's just too fun.
It's a great sport.
Yeah, but okay, so yeah, so strong.
What are you passionate about with the,
I mean, we've had them, they're amazing.
Tymon just downed his.
Oh yeah.
Do you like it, Tymon?
I actually haven't tasted it yet.
I've played a long.
He's honest. He's honest. He's honest. Please try it. I'm gonna try I will thank you. Oh, yeah
But talk to us about the journey that that's been to get that going. So I
You can tell I love sports. I really miss playing football my wife who's an amazing lady
She said you need to go to crossfit you guys ever try crossfit just for the first time last week
Oh, yeah, try it with TJ in Maui. What'd you think? I could see why people like it. I'll say that. I mean, I liked it. It was fine. It was, it was hard as heck, but it was hard. But when I did it, it's like a cult CrossFit is. And I was drinking the Kool-Aid. Oh yeah. I can see you loving it. You're like, oh, this is pretty fun. Yeah. It was great.
And so part of the culture probably 10 years ago was a keto and paleo.
So low carbohydrate diets.
Well, my wife, after she had the kids, everybody was telling her to eat low carbs and we both
felt terrible.
Her after having kids and me working out.
And I saw a study that the number one macronutrients, so proteins, fats, carbs for hormonal development,
for strength, for even your brain
is actually carbohydrates.
So we started incorporating carbs back in our diet
and we felt great.
We felt really good.
Well then I saw in blue zones,
where areas of the world where people live way past
the typical life expectancy,
that the number one macronutrients was carbohydrates.
Interesting.
Yeah, and I like Chick-fil-A.
So-
What are some of those blue zones?
I've seen this before,
but it's a lot of like Southeast Asia.
It's like Japan, right?
Yeah.
Do you know?
Yeah, the region.
So Mediterranean, Japan.
Yeah.
Yeah, over in Asia.
But there's different reasons.
Like one of the places in Greece, they're like,
okay, why are people living until they're 105 here?
And it's so rocky that no ships can get in.
So everybody's just chill. Nobody lives there. Oh, okay. But then there's also people are very, they're 105 here. And it's so rocky that no ships can get in. So everybody's just chill.
Nobody lives there.
But then there's also people are very,
they're much more relational.
They have friends.
So you guys are gonna live for a long time.
Oh, as long as we talk to each other, brother.
We just gotta keep going.
Just right here.
And then also the food.
So then I saw a commercial for, it was McDonald's.
It was Travis Scott, a low substance rapper.
I'm like, it's not Chipotle or Whole Foods.
It's paying Travis Scott to do this.
I need to do something about it
because people in my community were suffering
from different health ailments.
So I told Shakira I'm going to make the best tasting,
healthiest nutrition bar on the planet.
Started making my basement.
Every co-packer I went to said,
no, we can't make it Justin. So I started making it in my basement
with a hamburger press.
Really?
Yeah, next thing I know,
my buddy Brian Hoyer who played for the Patriots
sent something to him and the Patriots started ordering him
and I couldn't believe it.
Oh wow.
This one of like your first orders?
How early on in the business
do you get the Patriots on board?
This was like month four.
No way.
Who'd you sold to before that?
Is it just friends and family at that point?
So I first, I gave it so I first I gave it away
So I gave it away to my friends that own gyms and people and I said, alright, this is my test
I'm gonna look at their eyebrows. Like I looked at time
Whoa, you can tell us so like it's like hey, do you like this Ohio song? Yes
It's like your eyebrows didn't even move you but if you see go up
Brows are good. good yeah that's such a
great tool I'm gonna start staring at eyebrows now eyebrow for anything and you
think he's gonna got good eye contact just eyebrow contact yeah it was more
chin but yeah don't look my eyebrows yeah the eyebrow test and then the other
test was and I forget oh if they asked to buy it again, I'll have a business.
And when I sent it to the Patriots,
another friend started saying,
hey, can we get more of this?
I knew we had something.
So we made the first bar, then we made two more flavors.
Then I met Brad.
And this is where the story begins.
Wait, how old is the company?
Four years.
Okay, gotcha.
Yep, so this was almost, not even two years ago.
Yeah, okay. But I went to this event, not even two years ago. Yeah. Okay.
But I went to this event,
do you ever talk about integrated?
Yeah.
Yeah, integrated, great business event
for men who are believers and-
Well, we don't talk about God.
I'm sorry.
I'm just kidding.
Sorry.
Hey, that's taboo.
We don't-
Can't see God's eyebrows.
We don't talk about gays,
we don't talk about God, all right?
I'm just kidding.
I like that, I apologize.
It was, yeah, it's great great organism the Lord so
Before I went to this group. I went to Whole Foods, and I'm like I'm gonna be rich Whole Foods wants to
Yeah, yeah, and so they said
Justin it looks like you're not making in your basement anymore, which we weren't but your packaging is no good. I was crushed
Much work. I put yeah, that's thanks man. It was terrible,. Like they didn't know how much work I put in this. Yeah, that stinks.
Man, it was terrible.
So I'm like, you know what?
I want a product that I want a cause
that's bigger than the product.
And if we really want to sow strong seeds
in our community through better food,
what demographic can we impact?
And it's the heroes of our community, which are moms.
Like, you guys are married.
I see the couch and how beautiful it looks.
Jake did not do that.
There's no way.
And didn't do much.
You could try for hours to do that exact same thing.
No, there's nothing.
Yeah, and I see my wife, who is the mother of five.
She's a nurse at Children's Hospital,
and was an athlete.
Being a mom is the toughest sport in the world, right?
And I said look we're gonna change this to the mom bar
Yeah, mom bites and our goal is to get the best tasting healthiest
Natural food and snacks to moms and their kids so it eventually gets down to their ungrateful husbands
But no, so that's that's why that's why we did that. That was around the time. I met you Brad
So yeah, well, I mean the first was around the time I met you, Brad.
The first two years, the business was not targeted at moms.
It was a no.
So I thought, Jake, I made a product
that was for meathead dads that like to work out.
But really, I had made a brand for moms.
And we looked at the data and it was all my wife's friends,
like Justin, we have more bars, or Jim's,
where there was a lot of parents.
And even the patrons,
they stopped ordering it.
And at first I was mad.
Giselle got divorced.
Giselle, yeah, right.
Get out of here, Brady.
But yeah, it was like, excuse me, okay.
This tells us something.
We've made a brand for moms and moms want the healthiest
things for their kids.
Yeah, I mean, proof is in the pudding.
My wife loves your stuff.
Like loves, she talked about like literally last night
and you'll love this, I think I'm gonna pull it up
because you just said that Whole Foods
hated on your packaging.
I told Jake what my buddies, we sent some of these
oat bites to our friend who just had a baby.
Yeah, and yeah, just like dropped him off with a meal
and he, you just said the packaging,
Whole Foods said the packaging was no good, whatever.
You've reiterated from there.
Look at what my buddy, I was talking about the Oat Bites.
He said, I'll sneak some Oat Bites when she's not looking.
And then it says, the packaging looks elite.
Wow.
Dude, that is, that could not have been planted better
right there.
We didn't pay for that either.
Yeah, exactly.
So anyway. Yeah, exactly. So
Anyway, uh, yeah, dude. We love we love the bites are our kids like it's a great little snack for their you know
lunchboxes, whatever so
Yeah, I love I love what you're doing. So thanks. That's a good feedback We put a lot of work into it and you guys have been great because whenever we work on here with you guys
Thank you ghosty Universe.
Yeah, I love it. coffee you gotta get that cream at your coffee you gotta get that MainStreetRoasters.com
GRKC is the promo code it's a 10% off your total order it's a good stop in your coffee
it's at MainStreetRoasters.com in your coffee yeah
So. That was so good.
That was so good.
Time didn't even know what song that is.
And you caught on perfectly.
No idea.
Time didn't even, you're right.
Yeah.
I mean, I definitely didn't know about that song until a few years ago.
Like I didn't grow up listening to that song.
Oh really?
But it's great.
Yeah.
It was too secular.
Weird Al never did a cover of it.
Oh, that's a good one.
I mean, I definitely didn't know about that song until a few years ago.
Like I didn't grow up listening to that song.
Oh really?
But it's great.
Yeah.
It was too secular. Weird Al never did a cover of it. Oh, that's a good one. I mean, I definitely didn't know about that song until a few years ago. Like I didn't grow up listening to that song.
Oh really?
But it's great.
Yeah.
It was too secular.
Weird Al never did a cover of it.
Oh, that was like a vibe for Scott and I in the driveway basketball.
We had the edited album.
Good.
You do need to look up.
There is a viral video of, is it Kanye made that song for Jay-Z?
No, it's Timbaland and Jay-Z just going nuts on it.
Yeah.
As they're like creating it in the studio, like when they first hear it come together, it's Timbaland and Jay-Z just going nuts on it. Yeah. Yeah. As they're creating it in the studio.
When they first hear it come together,
it's pretty fun seeing their reaction.
That's a fun.
I don't know if they already do this,
but the meme of that would be a funny like,
because Timbaland plays, sorry, this is Main Street Roast
for Dad, but Timbaland plays like three or four
different samples of stuff.
And Jay-Z's like, it's all right, it's all right.
And then he's like, he puts this one on Jay-Z.
All of a sudden, you could just tell him, this is a hit.
He's like, there's looking. And it'd be all of a sudden just like, you could just tell him, this is a hit. He's like, there's looking.
And it'd be funny to like, yeah, like when you drink
your Main Street, when Main Street Roasters coffee,
find the hits.
Maddie Teterly, get a good look at this.
Dun dun dun dun dun dun dun dun dun dun dun dun dun.
And he's kind of just like, like, oh, that's gross
in the best way.
Unlike Main Street Roasters, it's not gross at all.
Which is good all the time. Which is good in the good way. Unlike major roasters, it's not gross at all. It's just good all the time. It's just good in the good way.
Man, I have today drank Main Street Roasters and had zero calories of food. So boy, do
you know that caffeine is the only thing running through my veins right now.
Buzzing. And I'll tell you right now I'm buzzing.
Buzzing for beans. I wouldn't have done that song if I'd have
Main Street Roasters this morning. Are you kidding me?
I love getting to tell other people, it's like when I was traveling this song if I'd have Main Street Roasters this morning. Are you kidding me? I love getting to tell other people.
So like when I was traveling this week, I was like,
yeah, actually I got to get another plane.
Next week I'm going to this coffee shop.
It's just funny to explain like, sorry, what?
I was like, oh yeah, that is like,
we have this coffee company.
They have one standalone store in Amish country, Indiana.
They sponsor us every week.
And so we're going to say thank you.
We're going to do like a meetup there.
So shout out Main Street Roasters
just for all their continued support. Yes, GR're going to say thank you. We're going to do a lucky meet up there. So shout out to Mates Roasters just for all their continued support.
Yes. GRKC for 10% off. Go check them out right now at MainStreetRoasters.com.
Yeah. Do you want to tease? I think you had an idea for potentially like little, little
promotional thing with the ghosties.
We do. We do. So we have a special code for your universe.
Yes.
For everyone that listened to this show in our community in Columbus.
We love you guys. I'm seriously, I go to church with people in the city. The Coons Chelsea.
Yeah. Yeah. And so we put together a special plan, but we're switching it up. Okay. So
anybody that orders from our website over the next two weeks with your guys's code,
they're going to get a $200 gift card to Chick-fil-A. Wait, anyone?
One person.
No, no, no.
Sorry, sorry, whoa, slow down.
Slow down.
I was like, I'll just order over and over and over.
All right.
Bo, you're ordering one?
So strong.
Yeah.
So strongfood.com.
I'm a work in progress.
That is generous.
Yeah, so we're not doing that. And I call my brother
and tell him, amen. If you got a bunch of people emailing about, oh, I'm so sorry. How
embarrassing. So you will get entered into a contest to win a $200 gift card to check.
Love it. Cool. That's what we're doing. Sweet. Because I know you guys love Chick-fil-A.
We do. Absolutely. And Chick-fil-A, our excellence is inspired by Chick-fil-A
because their chicken sandwich is magical.
Yeah, everything about Chick-fil-A.
And what a blessing to moms to be able to take
like a gift card and be like,
hey, tonight we're going out, we're grabbing Chick-fil-A.
Unbelievable, $2 is worth.
I could smash right now.
Absolutely, man.
Okay, so you started off as the chef.
You were in there mixing ingredients, So you started off as the chef.
You were in there mixing ingredients, like you made the first bar yourself.
Yeah, I had help.
So my friend Cody Miller, he owns a popsicle company called Rhyme Time Popsicles.
It's really cool.
I told him like, look, I need your help.
I have ideas.
We needed to be shelf stable.
We needed to lead with taste.
Most granola bars taste like you're eating this wooden table.
I mean, really, do you think our bar tastes like that, Timon?
No.
Thank you.
Eyebrows.
Do you, Timon?
Timon looks scared.
No, no, no, no.
Tastes really good.
It's really good, man.
So yeah, we wanted to leave with taste.
And so we were doing experimenting
and trying to figure it out.
And we got it right on the first iteration of the bar.
And then I think cherry is personally my favorite.
I love it.
And the cocoa is excellent as well.
It's fun.
You sent us a bunch of bars when we,
we had our baby six months ago, our fourth.
And yeah, it's almost like this condition thing now.
Like I think of, I think of you and I,
or I think of the bars when I, when I taste the bars,
I think of Henry and like newborn stage and everything.
Like, you know, it's like a fun. How about that?
Does that make sense?
Because it was like such like,
oh, like we're tired, I need something, you know.
Like my wife would literally have a bar next to her,
you know, in bed, like if she ever like was nighttime
feeding or something.
Bless her man, I am the Godfather.
I should do that.
That's right.
Thank you, honored.
So are there other people, who are your main competitors
trying to do healthy snacks like this?
Or is your competition the unhealthy granola bars? Yeah, so I would say was right now as it comes our competition
That that is like, you know
How could I put this Patrick Mahone competing against T man
Like there we have no competition. We're in it for a bigger cause and that's to impact moms.
But as far as products, great question, Jake.
Is Bobo's bars, I don't know if you guys are familiar.
I hate those guys.
Yeah, bleep out.
Gross.
Bleep out that word.
Oh.
Look at my eyebrows.
Ugh.
Sorry.
I'm a comedian, man.
I'm a comedian.
You guys are so witty, I love it. I gotta keep up.
But then, RX bar.
Mm-hmm.
Oh!
Gross.
Okay, but actually, protein bars,
what's your good and bad about them
compared to what you guys do?
Yeah, so.
Jake was about to have a protein bar earlier,
and you're like, get that out of here.
And I did.
He threw it.
I appreciate that. So I'll say this. You that out of here and I did. He threw it.
So I'll say this. You guys heard of intermittent fasting? Yes. What's crazy to me about the fad of intermittent fasting? Everybody's like, so in order to lose weight, I just don't eat for 16 hours.
Yeah. Or somebody, my brother came to me, he was like, yeah, we're on the one ingredient diet. I'm like, so that means you just like,
well, you'll eat an apple, right?
He's like, yeah.
Or you'll eat like salmon.
I haven't heard of that one.
There's one ingredient, it's like, it's not anything new,
but that's how food is supposed to be.
You're not supposed to have a bunch of crap in your food.
Laundry list of ingredients kind of thing.
Laundry list of ingredients.
And then also too, seed oils are,
science is showing it's terrible for you.
Yeah.
And a lot of the nutrition bars and protein bars
that moms are buying for themselves and their kids
are packed with seed oil.
And when you say seed oil, I don't,
unless it literally says seed oils on the packaging,
I don't know what seed, like which ones are seed oils.
Great question.
Thank you.
Because I'm like, I know that some of them,
because sometimes it does say something oil
and I know that that's not always,
not every oil is a seed oil.
Like pins oil.
Like, yeah.
Like there's like Valvoline pins oil.
Like, are those okay?
Those are, yeah.
Those are from seeds.
I'm pretty sure that's from the ground, like Texas, you know.
It's funny you mentioned that.
It's funny you mentioned that.
Because you've heard of canola oil, right?
Yeah, yeah, yeah.
So the proper name for canola oil is actually,
I'm sorry for saying this, cover your ears,
rapeseed oil from Canada.
I'm intrigued.
And they had such an abundance of this rapeseed oil,
they were using it for cars and they're like,
hey, people can ingest this as well.
So canola oil for decades has been using everything
from cooking to food and it's called rapeseed oil
I'm sorry for saying it was and it was used on cars initially
It was used for cars and for like lubrication for yeah machines and stuff like that. Why does it have that name? I?
Don't want to say on this. Okay. It's like it's for okay. No. No. I yeah, I don't know but it's called
It's called racy's I mean you saw like okay, you, fry your chicken and rapeseed oil. They couldn't say that. Yeah. Yeah. They rebranded that. It's like, it's like Canadian oil, something like that. So I'm sorry for saying that word, but I'm talking about a seed. And so then you have, that's a good excuse. I'm sorry for saying that. But listen, I'm talking about a seed. It's seed based. Classic excuse. Always seeds.
No, I'm just kidding. I was talking about a seed. I have black friends. I was talking about a seed.
I've got three white friends. Yeah, my friend. So it works.
That's interesting though.
So what are the good oils, bad oils?
So more bad oil.
So if you take, for example, sunflower seed oil,
it's no good.
Grapeseed oil is no good.
The best oils that you can cook with,
which McDonald's used to fry their french fries in,
is beef tallow.
Yeah, Catherine's all about that.
Yeah, beef tallow.
It's excellent for you.
It's because of the omega-3s.
Okay?
So all these other oils, they have a high amount of omega-6.
We need to eat more omega-3s.
So we use in our house olive oil, beef tallow, and coconut oil.
And so that's the problem with US initially with these protein bars.
It's a lot of bad oils and there's way too many ingredients
and a lot of artificial flavors.
Okay. Good to know.
Okay. Cause I've always been, I've always heard like
seed oils are bad, but then I'll,
and so I'm like trying to read a list of the ingredients
on the back.
Cause I've always heard like,
if you can't pronounce what you're reading on here,
it's not good.
But I'm like, but I'm like, well,
I don't know what seed oils are versus these oils, you know, like so yeah
Yeah, because do you have any oils in your oat bites? There's coconut oil. There's sunflower butter. Okay, right?
Yeah, we use only coconut oil coconut oil cool in our bars and I'll say this too is that we have
The thing I've noticed about like the health and nutrition space
It's extremely intimidating for people.
I'm pretty intense, and I've had friends
that work out with me, no joke,
one guy had to call the ER, and the other guy's throwing up,
and my wife's like, you can't do that, Justin.
I'm like, well, they need to bring it.
They need to bring it.
But I realize it's intimidating people,
and I can't do that.
And so it's like, how do we create something to where,
look, I like to eat french fries still, and I can't do that. And so it's like, how do we create something to where, look, I like to eat french fries still.
Yeah, yeah, yeah.
And I like to stay in shape.
But how do we make a product that tastes good
and is healthy?
And even with playing session, it's like,
how can we make Jerry Seinfeld say something?
Comedian I have a lot of respect for.
Somebody asked.
He played football at, what was it?
I think it was, it was Ohio State.
No, he was a black guy, yeah. Seinfeld. I was about to make a bad joke, but I'm not very Seinfeld. Yeah. He
probably would have been a receiver or kicker. Yeah. But he said, what did he
say? I forget. Oh, somebody asked him about his fitness routine. And he's like,
I'm not talking about it. There's nothing funny about fitness. And he was adamant
about not talking about his fitness routine. I'm like, whoa, time out.
I think that points to a bigger problem.
Like, let's make it fun.
So that's why we started playing session.
Yeah, talk about that a little bit.
Have you seen playing session?
No.
It's funny.
It is.
I've seen you on stage, Jake.
Yeah.
Yeah.
So playing session.
So we talk about, we saw that the life expectancy
in Ohio was like way down over the past couple of years
for a number of reasons.
So I said, how can we help people,
how can we help our community extend the life expectancy?
So I decided to do a podcast where I plank
and I talk about health topics to help people.
The whole time, he's planking.
No way.
Yeah, so we plank.
It used to be we'd plank for five minutes
while we interviewed people.
But that got too hard.
Can you imagine? If I was on there?
I love this idea.
My wife would love this idea.
It's like hot ones, but for like,
your arms are feeling hot.
My wife does planks for fun.
Like her family just likes planking.
They're awesome.
Yeah.
Wow, no wonder your house looks so good.
Yeah, that's right.
Plank on one, she's like cooking and cleaning.
It's awesome. Yeah, so we plank and we, it's been so good. Yeah, she's like, yeah, so we plank and we, um, it's been really good.
It's really fun doing it. We plank about different episodes and we try to incorporate some humor
into it. So people are like, look, my body is my barbell. I don't have to go to the gym
and pay membership. You can get down and plank right now. Right. Give me 30 seconds. I need
some bites. I feed my kids. We should, too bad we don't have our mics like lowered right now, we could all plank.
That's awesome.
That's cool.
How long you been doing that?
So we started, we started five years ago,
then I took a long hiatus,
and then we brought it back almost a year ago.
And he does like these reels that are plank,
like he planks the whole time when he's like
telling these things like, you know, this seed oil,
this whatever, he's planking the whole,, like you've planked with costumes on a hundred
times. So you've planked with things like your, your kids on your back. I feel like
you're something like, I don't know if you've done like you've done all the, he does like
this little thing. Usually it's like one or two seconds of just like attention grabbing
whatever. And then he plagues the rest of the smart. Have those videos performed well.
You had some go viral over the years. Yeah, they've been, they've gone, they've gone really
well. I mean, nothing in the millions years? Yeah, they've gone really well.
I mean, nothing in the millions.
That's why I'm on this show.
That's right.
Boost it.
No, but it's been a lot of fun
because I know we had a value.
Actually, the feedback we've gotten is
we did an episode on that your calf is your second heart.
Cool.
Yeah, and so.
You start a video with that.
I'll watch to the end.
Yeah.
Which was a great hook.
And so my aunt, she texted me, she's like, I've been to the end. Yeah, just a great hook. And so my aunt she texted me
She's like I've been doing my calf raises. I'm in a lot then one time I was driving and someone's guy was in a Jeep
He looked really cool. He was like, hey, are you Justin Kershaw?
And he's like I watch your plank sessions all the time. I'm like, I can't believe that that's awesome
So it was it's good. And I think we're're, what I like about what you guys are doing,
this is not just, you guys have a following.
It's a great podcast.
It's great.
It's adding value.
And I think we've added value.
So that's why I enjoy it.
That's cool.
I have more questions about
so strong in the business side of it.
So you've been, you've been marketed as like a
food for moms for the last two years.
It's going well.
How many employees do you have at this point?
Are you guys in retail stores?
Yeah, so there's a grocery store called Giant Eagle
in Ohio, Pennsylvania, Michigan.
And they have a higher end store called Market District.
We're in 15 of those.
We're getting a lot of sales online.
And you would understand this as a business owner.
What I'm most grateful for is the team that we've built.
So we have, I'm no longer making this in my basement.
We have a co-packer that's doing it all.
We don't do any of the shipping anymore.
Our co-packer takes care of all that.
They do all the fulfillment of orders and everything.
Yeah, and so we have, I built a board,
which I didn't know how to do two years ago.
Yeah.
So it's, yeah, it's been really cool.
And I have people where we've enrolled people
into the vision and that's what's really exciting.
So for three years, I was the accountant,
the custodian, producer, all that.
Yeah, team man, yeah, you started it all.
That's awesome.
So what's, when you look at the horizon of So Strong Food,
what's next? What are you excited about?
Yeah, so what's getting me really fired up now is
honestly when
Like him saying the packaging is elite or yeah Brad telling me like he's giving it to his wife that just had yes
Amazing. Yeah, like fires me up and
What I can't wait to look for is like me going into a store in Kansas City like oh wow
There's yeah, yeah What I can't wait to look for is like me going into a store in Kansas City like, oh wow, there's our party.
Oh yeah.
But what I'm really, really fired up for,
super fired up for is we're developing a sports drink.
Oh, okay. That's fun.
Called Human Hydration.
Okay.
And there's a company in Columbus
called Simple Time Mixers.
They make a non-alcoholic margarita mix
and it's shelf stable, it's two fruit.
They should pay me for saying this.
We'll talk to them.
Okay.
Yeah.
It's sugar, that's it, but it's shelf stable
and it's in a glass bottle.
And I saw that and I'm like, wow, just like this.
Like, for example, people come up to me,
they're like, Justin, you're tall.
And I'm like, oh, thanks, I forgot I was tall.
People come up to you all the time,
like you guys are funny, masculine're tall. And I'm like, oh, thanks. I forgot I was tall. I come up to you all the time like, you guys are funny,
masculine, attractive.
All the time.
All the time.
Different order, but yeah.
Yeah, seriously.
And you're like, wow.
Because you guys are in it.
And when I saw this company, it was like, whoa.
You guys can bottle fruit like this, shelf stable.
Let's make a sports drink because microplastics are,
honestly, killing our environment
and they're killing, they're lowering testosterone
and fertility, man, which for is a whole nother topic.
And Gatorade and Prime, it's artificial, it's fake.
We are treating ourselves like we're machines
and we are human.
I'm serious, that's why we're eating rapeseed oil.
So anyways, I'm fired up about the hydration drink.
And this will be a separate company than So Strong.
It'll look like a separate company.
No, I wanna, I'd like to get your opinion on this.
We wanna have it under the brand of So Strong
because our goal with So Strong, excuse me real quick.
In the city air, let's go.
Bring it.
Let's go.
So it was, our goal was to,
we think that moms are the best athletes in the world.
We believe that if you have a body, you are human.
And it's like, why are athletes taking
such good care of ourselves?
Our bigger trophy is being a parent.
You know what I'm saying?
So we do want to get in the world of athletics
and eventually it'll be so strong, human hydration. That's how we're looking at. So cool
Yeah, that's that's what the that industry seems really competitive. So good for you for wanting to go after it
it's it's crazy getting into it, but I
People spend money on energy drinks and we want to have products I'm the star on sports drinks
But this is a whole different category.
It's human hydration.
It's not just a sports drink.
So we think we're creating a completely
new opportunity with people
because it's in a glass bottle.
It's better for the environment.
And these sports teams that are feeding
their athletes plastic, it's terrible for you.
This will make you laugh.
Study just came out that showed that out of,
I think nine out of ten cadavers that
they study the testicles of these cadavers that will come up yeah it had
microplastics which is killing infertility yeah it's causing heart
attacks another yeah in in arteries there's microplastics.
Women who have higher amounts of BPA in their blood,
their fertility is reduced in half.
So it's a real problem.
And we try to do, it's easy for us to hire influencers
to go sell our product,
but we really wanna make a difference.
And that's why I'm so grateful to you guys
when you let us sponsor one of the shows.
It's like, let's see if this even works.
And people resonated with our message.
I hope they resonate with our products.
And we really wanna make a difference.
So that's what we're doing.
That's awesome.
That's cool you're doing the glass bottling.
I told my wife, this is like six months ago.
So I was like, I have too much going on right now,
but if I had nothing,
if I could start any business right now,
I would do some type of like glass or aluminum type
bottling type thing.
I just think that's a future.
People are starting to recognize this micro plastic thing.
Liquid death is so successful,
and I think their marketing is trash.
How are they so popular?
Their marketing is rock and roll.
Who wants that?
And it's water and people are buying it.
That's a good question.
So I was, you guys know who Rob Dyrdek is?
Yeah, I met him. So yeah, I got a crazy story about it. That's a good question. So I was, you guys know who Rob Deardek is? Yeah, I met him.
Yeah, I got a crazy story about Rob.
I'll tell after this.
His testicles.
85% seed oil.
Robin Big, you know what I mean?
You guys know Robin Big?
Yeah, yeah, yeah.
Yeah, but so I was on the,
I saw how that company was brought up.
And what they did is Jake, they- Wait, which company? Liquid Death. Oh, okay, okay. Yeah, is they I was on the, I saw how that company was brought up and what they did is Jake,
they hired.
Wait, which company?
Liquid Death.
Oh, okay, okay.
Yeah, is they, I mean they're making money,
but are they really making a difference?
I don't know, but they hired a bunch of influencers
and people that got behind the product,
oh yeah, cool, rock and roll, water and,
we really wanna make a difference
and you have an eye for design, both of you, I can tell.
And you can see, you can see the future.
You can see, like, that's where it's moving
and yeah, plastic is out.
So even with protein bottles, like shaker bottles,
you're not supposed to put them in the microwave.
And I think it's, let's stop medicating ourselves
and look like very practically at what we can do.
And yeah, it's gonna be hard and it's gonna be expensive,
but we only get to do this once.
Let's make a difference when we're doing it.
But crazy story about Rob Dyrdek, this is crazy.
So-
Real quick, do you wanna move your mic up just a little bit?
Sorry, sorry.
Just a little picky producer thing.
No problem, sorry, can you hear me?
Yeah, yeah, it's great.
So I met Rob, talk about what's called DEI.
DEI?
Yeah, DEI, like diversity.
Yeah, shop.
Yeah, shop.
Yeah, so somebody told me like,
hey, Rob wants to help out a minority business.
And I'm like, I'm black, I'm really black.
So you can help me out.
You need black, I got you.
I got you.
Yeah, bro, come over here, man.
Please go.
And so I'm like, I can, well, nevermind, I won't say that.
But I talked to Rob and I got this,
so I was, the name of my car in college was Black Lavender
because of Rob and Big.
The next thing I know, I'm hanging out with Rob.
He's teaching me about, sorry, motherfucker.
You're good.
Man.
That's Rob now, dang.
That's Rob.
What's up, Rob? That's Brian Boyer. That's Go now. Dang. Oh, it's Rob. What's up, Rob?
That's Brian Boyer.
So I'm name dropping.
So I'm spending time with Rob.
And he was like, Justin, when you incorporate this,
make sure you put it into your 500-year plan,
because it'll be important years from now.
And I was like, I thought he misspoke.
I was like, what'd you say?
He was like, your 500-year plan, Justin,
you want to have an impact that's like bigger than.
That's cool.
And I was like, and he's not a Christian,
he plays with crystals and stuff.
And I'm like, whoa, that is crazy thinking right there.
So then he wanted to invest in our company.
I'm like, of course, Robbie, I'm sold.
You wanna meet me tomorrow?
See ya, I'm there.
So he called then and he said,
Justin, my team thinks you're very inexperienced I'm like great thanks but I'm black so he was
like okay so we were upping the equity want and the money will give you I just
didn't feel right about it okay right about it can we say we prayed on the
ship okay yeah so didn't feel right about it.
He was like, Justin, that's cool.
I think you're making the right decision.
All the best to you.
I have something for you.
And he sent me a check for $50,000.
No strings attached?
He was like, no strings attached, nothing.
I want you to blow this up for you and your family.
And all I'm saying is-
Good thing you said no to the offer.
I know.
Great negotiating.
Yeah, good lesson learned there
Lesson learned Wow, but it showed me
Abundance like this guy is like it
He didn't he was like I got we spent some time together here you go no strings attached good luck to you Justin Wow
I could not believe it. So that's the type of guy that Rob Deere I can't imagine
Yeah, just getting this check as a $50,000.
Yeah, so I took it to the casino.
Yeah.
I could double that and then double that.
Are you comfortable saying what the offer was
that you turned down?
Yeah, I don't mind.
So the first offer was 25% of So Strong for 250k.
And then the second offer was 35% for, I think, 300.
And it was early on in the business.
It was a gut feeling.
And I was a little turned off that their team thought
I was so inexperienced.
And so I hope that one day, that was motivation
to blow this up, to show Rob, hey, thank you so much.
But it was like, I grew up watching this guy.
And then just, he was an awesome guy to spend time with.
So Rob Dyrdek is legit.
That's cool.
That's a really cool story.
Yeah, that's really sweet.
Yeah, it was awesome.
That's cool.
Can we go back, what is human hydration?
What is its main value prop gonna be?
What does it have, besides just the glass bottling,
but what is inside the drink that makes it better
than Prime or Gatorade or Propel?
Right, so I, Jake, I always start with the why,
and I think that doesn't always put me in good positions.
But we are scrolling on our phones all the time,
pushing ourselves to the limit for for
things that don't matter.
And we're treating ourselves like machines.
It's no wonder why we let companies like Gatorade feed us a bunch of crap that
you put in machines, canola oil, rapeseed oil that is literally used on machines.
And our why is we want humans to hydrate the right way.
So it'll be only fruit, coconut water, sugar when necessary,
and the right electrolyte, so Redmond salt.
And we're gonna be in a glass bottle,
so you're not getting the microplastics.
Cool.
Love me some Redmond salt, dude.
Yeah, Redmond salt.
I knew you guys would know that.
And then, so yeah, that's our value.
It's real hydration for human beings.
Cool. Yeah.
That's fun.
And I have a question in mind,
but I don't wanna just pretend like you're an expert on this.
So answer what you know.
But I think there's a lot of people out there
probably listening are like,
I kind of like, I used to drink or eat sugar.
And then I went to like no sugar added.
And now I'm doing all these like sweeteners,
stevia, stuff like that.
What have you found like,
it sounds like you're wanting to use real sugar,
even though the common trend now is to do sweetener.
So you can say there's no sugar.
Yeah, I think raw organic cane sugar is okay,
especially if you're active.
And I'll say the thing with anything
when it pertains to food, Jake,
I think we're just too inactive.
And even like I look at our society
where it's good that I was able to take an Uber
to your beautiful neighborhood to get to the studio the construction everywhere
Yeah, it's great
But how much different would it be if like we could walk to a barbecue place from here our communities are not?
Set up to where we can be active enough you have to go play our pickleball
Which is great or like we to get our exercise because we're we sit around so much
So I think people can eat sugar and even splurge
just as long as they're active enough.
But I think if you look at the studies with spunda,
it's very harmful for people.
And I think if you're getting your sugars
through natural fruit or cane sugar and you're active,
you're okay.
Cool.
We need more water spouts.
Here's what your contribution to healing waters will do.
It'll provide individuals with access to safe water.
Educate women, children about the importance of safe water
watching teach healthy habits to prevent illness and save lives.
Woo!
Beautiful, beautiful. Good job, Brad.
Yeah, Healing Waters, once again sponsoring us if you're new around here or you got some
sweaty hearing problem. Let me...
What'd you say?
Dude, I love that. Parks and Rec.
Tom Haverford, the way he treats Joan
Calamaso is so
funny.
Well, he's he just
is that Jennifer Annis?
So funny. Parks and Rec has been
cracking me up, dude.
I watched an episode two nights ago.
What episode was it?
There wasn't anything.
I think it's when they go camping to
come up with one big idea.
It might have been that episode.
Not much other stuff funny, it happens, or no, whatever.
It's Jerry, he's like, what do Jay-Z, Eminem,
whoever have it common?
Jerry goes, they're all rapists.
They're all rapists.
No, people have never performed in Pawnee.
That was so funny.
All right. Anyway, healing waters.
Clean your ears out with water.
And I bet you have the privilege
of having access to clean water.
Yes.
Most people don't.
Over a billion people in the world
don't have access to clean water,
whether it's drinking water, cooking water,
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it's extremely important to your health, to your body, to your community.
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And we're here to say consider sponsoring to them.
Please. Yeah. ways of providing clean water. And we're here to say consider sponsoring to them. Please, yeah, if you go to give.healingwaters.org
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or recurring gift.
You can choose whatever amount you want.
I don't know the minimum, but I bet if you wanna give a dollar
I think that would be awesome.
Give a dollar. Dollar a month.
Give a dollar a month.
I mean, honestly, like it's just whatever you can afford,
just consider giving.
Yeah, and we would just really appreciate it
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I feel like a lot of nonprofits are always like,
it only takes $5 a month to sponsor.
That's a cup of coffee.
We're not trying to tell you drink less coffee.
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I'm excited about the drink, dude.
Thanks, man.
Sounds awesome.
Jake's a big drink guy.
I love drinks.
Yeah, Jake's always.
What do you like?
Water's good.
My wife introduced me to that when we got married.
I was like, this ain't bad right here.
Yeah.
Brita, it's called Brita?
No, it's called water.
It's called water.
Oh, sweet.
Let's see.
There's been times where I, so yeah, I think
just getting married just made me so much healthier
in so many ways.
So there was a bit where I was doing
the no sugar added thing.
So I was like, because I'm consuming so many calories
via just like a latte or soda or whatever.
So then I went really hard on no sugar.
So I was doing things like prime or propel
or these things that are like marketed as healthier.
But then it seems like it's like,
well, it may be just as bad for you as sugar.
So I tried drinking mainly water.
Nice, have you gotten into a kombucha or kombucha tea at all?
They were just talking about this.
What do you think, you like it?
I do like it, man.
You know, growing up, I loved Sprite,
especially from McDonald's. And it this the carbonation. Yeah, dude
It's like drinking a battery. Yeah
It's special. Yeah, it's good. It's really good. So yeah, I like the cup which is your
I think I'm just good. It's good probiotics and um what I do I convinced my wife
This was five years ago before anybody was doing it. I got a great price
I convinced her to put a sauna down the basement. Oh, so I would do that and then drink the kombucha tea. And for like an hour, I felt like I was
for an hour. Yeah. And so I love, I do like the kombucha tea. Do you guys drink coffee?
Yeah. Yeah. That was something with my third kid. I put that in the arsenal and that was a
game changer. I've saved marriages. It's just like, whoa, this is, what's going on?
100%.
Yeah.
Yeah, I was telling Tymon doesn't like kombucha right now,
or right, but I was like, I think if you try the right one,
you might like it.
And then some guys, when I went to Hawaii,
they heard the same thing.
Like they heard on the podcasts are like,
all right, Brad, pick out a kombucha for me to try.
And I tried, or I gave him one and he was like,
it was good, it was fine.
You watched the eyebrows?
What'd you say?
Watch the eyebrows?
I didn't watch the eyebrows.
Regular, yeah, not like intentionally,
like I need to drink this, but I'm like, yeah,
if it's around, if my wife buys it, I'll drink it.
My wife's starting to make her own now.
Wow.
And it's okay.
She does pretty good.
Like it's better than it used to be, but like it's not as good as when it's in the bottle
I think well, yeah the bottle it's it's really really good. I I want to say something. It's such a subject before I forget
So I have a ton of respect for comedians and I've watched your stuff. Thank you. Sorry didn't know about the planking. Yeah
Sorry, I'll follow it. Yeah. Yeah, I hope so, please
Plank session comms I'm sorry, I'll follow it. Yeah, I hope so. Please, plank session.com is joking. But I have to tell you this funny,
this is real, really happened to me, two things.
So I'm at this event called the 29.029.
It was a race that's the equivalent of Everest
as far as feet.
It's not Everest.
You got to take a gondola down.
Is that what they call the thing?
Yeah. Yeah.
You take the gondola down and you walk the thing.
So I meet this guy, this lady introduces him.
She's like, he is the Beyonce of finance.
Okay.
I'm like, what?
She's like, he is like the best stockbroker in the world.
So I'm like, I? She's like, he is like the best stockbroker in the world. So I'm like, I should probably go introduce my brother.
So I go to talk to him and he likes standup comedy.
And so we're talking about it, great guy.
And I have to tell you my favorite bit from a comedian,
it's from Steve Harvey.
And he was like, man, Michael Jackson's got so much money.
Michael Jackson's so rich rich he got giraffe money
He was like you're broke wouldn't even know where to find a giraffe
So funny he was laughing. So this guy he's like later on he's like dude. I gotta show you something I don't want to brag, but we just bought this and it's an island
And he's like he's like, yeah, we do we do like his name was Jeffrey Epstein
do like his name was Jeffrey Epstein. He's not the Beyonce. He's like he's he's like the Bill Clinton. No, go ahead. It's not good. So no, no, it was great. So so this guy he
so he bought an island. I'm like, sweet. And he's like, Yeah, we do equestrian therapy
in the water. I'm like, cool. He saw it in the pictures. I'm like sweet. He's like, yeah, we do a question therapy in the water
I'm like cool. He saw him through the pictures. I'm like, whoa, go back. Is that a zebra? He's like
Yeah, one of the yeah, this guy's just like humbling being like, oh that's pretty cool. That's a pretty funny joke
Yeah, I don't know where to get a giraffe either
He knew where to purchase a zebra. You have a zebra in the water.
Dude. I had a similar thought, not exactly, but adjacent to like the idea of like rich people
just have things that other people don't have. Like, cause I was, I was in the shower the other
night. I was using my bar of soap. Uh, and I remember Jason Kelsey and Travis Kelsey talking
about soap versus body wash and all this stuff. And Jason Kelsey is a big bar of soap guy.
And I'm like, I bet Jason Kelsey buys his soap at Walmart.
And I bet Travis Kelsey has some, some body wash I've never heard of before.
Like no, yeah.
Something like, I, like, I don't even know where I would find what he uses.
You know what I mean?
Like, I think there's just some, some level of wealth out there.
That's like, here's your, here's your catalog of stuff you can buy.
And maybe not, but it's just-
It's such a funny shower thought.
Like, I'm gonna retry.
Because I'll tell you why.
Because I'm coming to the end of my bar of soap.
And so I had to like fold it together
and kind of smush it, you know?
To like get it congealed together.
And they talked about that.
You don't know what I'm talking about?
I've never folded and congealed.
Oh, like- like liquid soap?
No, no, no, bark.
If it's that small, I'll just get a new one.
Yeah, but you're already in there.
You're committed, you're wet.
I don't want to get out.
It's obvious like, yeah, I'm trying to get it.
Resourceful.
Trying to be resourceful with it, you know, trying to.
Anyway, so yeah, I don't know.
Maybe there's a zebra catalog out there too for somebody.
Yeah, I do think there's things that like, you know, I could imagine Travis Kelsey going
to like an ostrich farm to get his soap.
That's what I'm saying.
Like somebody, so he's got some assistant that's like, I know where to get like, Trey
at his house, Trey Kennedy, his agent gave him this soap and it smelled so good, this hand soap.
And I was like, this smells amazing.
And it wasn't like I couldn't find it,
but I did find it and it was like $100 for this hand soap,
like as a gift at the time.
I was like, I'm not buying $100 hand soap.
What's your limit on hand soap?
How much would you pay?
I couldn't even tell you what hand soap goes for.
You have a good wife, man.
Yeah, I think she's the soap person.
I would say a good hand soap.
I'd pay $5.99. I thought you were gonna ball out like $14.89. No, but I bought out on bottles of
cologne before. What do you mean? Oh, balled out. Is that what you said? I think you said bought out.
No, bought out like splurged on bottles of cologne, thinking that it would make
my wife more attracted to me.
It never, I've just started letting her buy them for me. And I'm like,
sometimes I don't think it smells that good, but you love it. So yeah,
that's really smart. Cause sometimes I'm like, this, this smells amazing.
And she'll be like, like, especially when she's pregnant, she's like that,
that just, that just makes me nauseous. Please don't use that. I'm like,
all right, nevermind.
Yeah. I've learned that if I really want my wife's attention,
she could care less what I smell like.
It's clean the house.
Yeah.
And then it's honeymoon.
Actions, yeah.
Actions more than words or smells.
Yeah, clean the house.
It's like, whoa, I thought you wanted me
to walk around and flex.
Yeah.
All right, well, we'll do more with you
on our Wednesday episode.
We're gonna do some no dumb questions,
but thanks for doing this, man.
Yeah, so strong food.com, S-O-W strong food.com.
GRKC gets you a discount, I think,
and then also $200 raffle.
$200 raffle, yes.
Let's do it.
Check it out.
I've already had four of these oat bites,
chocolate chip cookie dough.
They're amazing. So get them, get them while they're hot, baby, chocolate chip cookie dough. They're amazing.
So get them while they're hot, baby.
Thank you, brother.
Thanks, man.
Honored to be on.
Thanks for the shout outs, guys.
Absolutely.
Of course.
All right, cool.
All right, yeah, thanks to Justin for the interview.
Yeah, we'll be back with him Wednesday.
We're gonna do a little no dumb questions
with a football player, which I think will be really fun.
Maybe time it'll get a few in there.
That would be great.
My, let's do some reviews of the week.
Let's do some reviews of the week.
Mine's coming from our boy, Glide.
Dang it.
Sorry, five stars mama.
Glide here, well overdue, but since it's an election here,
I know I need to use my rights and get out
and five star review this podcast before November.
MAMA 2024, make America mama again.
I love Glide. Shout out to Glide. M-A-M-A 2024, make America mama again.
I love Glide.
Shout out to Glide.
Mine comes from someone named this random guy listing five star review.
The title says gas.
Gas.
The description says, yes, it's gas.
That's the whole review.
I love it, dude.
Yes.
It's obviously gas.
It's gas.
Of course it's gas.
I said it in the title.
What are you asking me for? It's gas. All right. Would you guys like to end this episode with the jingle? Yes. We got another one from our jingle master of the
Season Maddie Deterlie. She's also the gift master gift master. Yeah, just a super fan of the podcast right now
A little brush that my little brother suggested. I do a greatest showman song
So I did my favorite one shout out to Dawson for this idea. Go crazy Scorsese.
Yeah. Please God give me greatest showman.
All right, time.
All right, let's see here.
Let's go ahead and get this going.
I'll let you take this one and then I'll...
Okay.
He just points me when you want me to the door.
What is in our home?
What you say, what you say, it all sounds crazy.
Oh yeah, time is back.
What on earth, what on earth goes through your mind?
Take that pneumonia!
Bubsy there, bubs you there, or are you snoozing?
You say such bizarre things at bedtime.
Cause every night I lie in bed, I cannot wait to rest my head
But Rachel's dreams are keeping me awake
The things she says, what could they mean?
What the heck is it she sees?
All Rachel's dreams, great stories do they make
All of Rachel's dreams that I get to hear as Jake
Different plots that you build
My phone's hold notes app is filled
With silly things you say
Your stories that I've compiled each one makes the ghosty smile on a pod Monday
What you say what you, it all sounds crazy What on earth, what on earth goes through
your mind?
Gramps you there, gramps you there, or are you snoozing?
You say such bizarre things at bedtime
Cause every night I lie in bed
I cannot wait to rest my head
But Rachel's dreams are keeping me awake
The things she says, what could they mean?
What the heck is it that she sees?
Oh, Rachel's dreams, great stories do they make
All of Rachel's dreams that I get to hear as she
However big, however small
My camera catches it all
Share your dreams with me
In the moonlight, your thoughts grow strong
But Rachel, please, please bring me along
To the world you see
To the world you close your eyes and see You close your eyes and see
This night free night I lie in bed
I cannot wait to rest my head
But Rachel's dreams are keeping me awake
Rachel's dreams
The things she says, what could they mean? What the heck is it that she sees?
Are Rachel's dreams great stories do they make? Are Rachel's dreams that I get to hear us change?
All her dreams I hear as Jane. That's so great.
It's just so funny.
The amount of perspectives that these jingles have gone through.
So good, man.
Like, there's been an amazing jingle.
Yeah, that's awesome.
I forgot that it's sung by like a pre pubescent boy
half the time.
So well done.
I looked at my Rachel sleep notes app, just a few updates.
I think she said recently,
she said, is that my hand remote thing?
I was still awake.
I said, no, it's just my cell phone.
She said, wow, that looks so weird with my eyes.
And then went back to sleep.
One night she woke up on the couch and said,
I didn't have tennis.
I said, what?
She said, the goo.
I didn't have to at the beginning.
The goo.
I don't know.
You know, the goo.
One time in bed, she said, my toes.
I said, what?
She said, getting pokey.
That's amazing. And then I think the other one I have,
she just said, she just woke up one out of the couch
and said, where is everybody?
I said, I don't know.
So you always talk to her.
Yeah, I mean, I don't try to really mess with her that much
because sometimes she seems so, she's always alarmed.
Yeah, yeah, yeah.
It's like disturbing.
Yeah, so I'm always trying to deescalate. Like, you know. Everybody's here, you, yeah. It's like it's like disturbing. Yeah, so I'm always trying to de-escalate like you know, everybody's here
You're fine. We're about to surprise the birthday girl. Pokey's okay. Pokey's okay
getting pokey
Getting pokey. Thanks for getting pokey with us ghosties as always
Yeah, so excited to go to NAPNY with you guys.
Yes, by this point it's happened.
It's happened.
But we don't know what happened.
Wednesday we'll have Justin back
for no dumb football questions.
And I've got some stuff from Vegas
that I forgot to talk about now that time is here.
Oh, let's go.
It's gonna be fun.
All right, we love you guys.
See you later. Grandma's from the Spokane Every Monday morning we're taking Grandma's from the Spokane