Girls Know Nothing - S2 Ep19: Brittany Carter | The Apprentice, Oomph & The Next Big Thing

Episode Date: June 14, 2023

GKN is a female-focused podcast hosted by  @SharonNJGaffka @brittcarterr GKN Social Channels:  Https://linktr.ee/girlsknownothing  Instagram: @girlsknownothingpod  Tiktok: @girlsknownothingpod TikTok: @girlsknownothing

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Don't wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at Indeed.com slash pod katz13 right now and support our show by saying you heard about indeed on this podcast terms and conditions apply hiring indeed is all you need i yeah but i feel like i'd annoy the wrong people so like how did it come about for you to be on the apprentice so i knew that I wanted to launch a business and I needed an investment so a lot of people go on to The Apprentice with a business that's already launched and then they go to Lord Sugar to get an investment to scale the business up. I hadn't even launched my business so I literally needed it to start up so when I

went into the application process knowing that I was like quite a unique situation I didn't expect to get on so I was like I'm gonna go in get some experience from the interviews and you know have a good day out and then I kept getting through the stages and I'd been to like six or seven interviews and I was like I might actually get on this show and she was like well just keep going and see and then they gave me the call and said you're going on the show and I was like oh my god I was so shocked I couldn't I couldn't even think about what your reaction would be like what actually happened when they told you you were gonna get on it what's really funny is my mum applied for the very first series ever of The Apprentice and she was the one that told me to apply so I think she was like

living her dream through me we love that I called her up and I told her I could get on the show she was literally like screaming you know on x-factor when they tell them they got through to the live shows and the families like jump around that's what my family were like but I remember going through the stages and you honestly is such a rigorous application process I had to go to like 10 or 11 interviews to get through um and I remember each time that I was getting through I was like I'm actually gonna make it I'm gonna go onto the show and then when it hits you that you're gonna get on oh my god I can't even describe it it was just the best feeling so what kind of things did they ask you when you were going through the process

oh my god there's so many things you have to do like learning about the different application processes you have to do like one-on-one battles with people in terms of like business tasks you have to talk to the camera and do interviews you have to pitch your business do presentations so there's kind of two aspects to it they look at like the personality side and the business side so you kind of have to like be a balance of both i think to get through this is like a really weird situation it's not just like a like on dragon's day when you're looking for investment you live together yeah and like you have to be around these people all of the time so we went for two and a half months living in the house together sharing a room sharing a bathroom going through that whole experience you don't have your phone for two and a half months like you can't listen to the radio

you can't watch the news all you can do is just be together like in your spare time you're allowed out and about no no we weren't either because we actually filmed ours in covid on our days off we literally had to just stay in the house as well but that was some of the best times like we'd have barbecues play games go to the cinema downstairs all the bits they don't want yeah all the bits that they don't show but it's so intense so every day you have to get up at four in the morning you're back at like 12 o'clock at night you'll do that for five days in the row go to the boardroom and then you have one day off and on that one day you're like doing your fake tan and ironing your clothes like you do not have much

time to even socialize you know at least you get that because I remember like my makeup brushes being like clammy because I didn't have time to kill really so what was it like for you in love island like how did that work it was it was basically the same the same as you but just without the like business stuff and obviously you guys have rules about being intimate with each other we don't have those rules that's encouraged but like how surely there must have been bits that are going on behind the scenes so there's no way you could live together for two and a half months and nothing happened honestly i think everyone was too tired to even pursue that and also they're so strict about the production we have separate floors so there's a woman's floor and a male's floor

and you're not allowed to like go onto each other's floors and things like that. And they try and keep you as separate as possible. You're not allowed to drink alcohol the whole time that you're in the process in case. Not even one glass. So if you win, you get one glass of champagne. If you win, one cheeky glass.

Push the boat out. But aside from that, they're like, you're not allowed to drink alcohol because they don't want people to like get intimate with each other. The may lead so it's really strict but when you're in there you're honestly just concentrating on winning you don't really have time to think about if you fancy anyone because you're probably going to go up against them in the boardroom anyway so i guess that's true i guess you guys have the like the business at

like i thought about the end like this is going to be the rest of my life like my business is going to start from here the conditions don't really lend to like romantic interaction because you're in there to like go against each other it's like building flat pack furniture though if you can get through that you can get through anything right funny because that's actually one of the stages of the interviews to go into the show I'm great at that maybe I should apply for the apprentice. I think you should apply for the next one. You would be really good. I'd have to really think hard about a good business idea before I do that. But your series made history as the first all female finale and you were in that. Yes. So we were the first final four girls on apprentice

history. So that was quite iconic. when i went in and i met the girls i knew straight away that it was going to be a predominantly all-girl final because the girls were just so strong what i loved about our series was we all helped each other so much like the girls really formed a bond in previous series series, it's quite competitive, but instead of kind of competing against each other in like quite a negative way, all of the girls came together to support each other so much. That's really nice.

It was so nice. Like in the first couple of episodes, I was so nervous, had massive imposter syndrome and Harpreet, who was the winner, basically like took me under her wing. And like when the cameras weren't rolling, she would like encourage me and tell me I was doing really good and like like a sister oh that's so much like in that initial process when you're getting used to it I guess it's one thing is with women on

shows like this they never want to show you guys coming together and being competitive in a constructive way it's always that you're catty with each other about each other's appearances or like really random niggly things and i think that because of the way the apprentice is we're competing against each other there can only be one winner generally the production expect that that is going to create arguments it means that people are going to go against each other but with our series we proved that you can be in competition, but you can still support each other and bring each other up. So people found it hard in other series to kind of go into the boardroom, kind of battle against each other, you know, point out people's flaws and where they've gone wrong and to leave it in the boardroom and be okay when we came back into the house. But the way that we dealt with that was when we were up against each other in the boardroom we kept it above belt we would only comment on the facts of the way that they performed in the task and we never went personal we never criticized people personally never went against

each other's businesses and that's the way that we kind of kept the boundaries between a friendship and still being in a competition and also because we were such good friends by the end like we wanted to support each other like it got to a point where that almost went beyond the competition and the bond that we had was just amazing all the girls now are still my best friends like oh that's really nice I call them up all the time for business advice we go on holiday together like we are still so solid I love that actually because I think at the same time even though you guys are up against each other you still have the same battles not just on the show outside of the show um so when I did my little bit of research about you I did see an article

about you and fellow contestant Stephanie Affleck um both banding together to kind of go against trolls about well trolls that were triggered on you guys posting bikini pics yes um which in 2023 I am baffled by I know why because I went to Spain last year on the beach does that mean that I'm not a good business person it's basically kind of the time off went on holiday I think it's actually really selfish of you how dare you you're not good at business because you're in a bikini you know we're in an era now where business and social media is mixing like you need social media for business and I think that we need to leave behind this whole persona of a successful business person is in a suit and is behind a desk you know things are changing now

we're in such a social media world and it's 2023 like you can't judge people for that and that was something that was very apparent as soon as we were released that we were going to be on The Apprentice like you get a lot of negative feedback from people which we were expecting but it was still surprising to read um for example they would say that the show was losing its integrity because of the candidates that is choosing that we've got no business ability. We've got no business acumen. They've never even seen one of us perform. They know nothing about our business. So it's just when your pictures get put out.

And it's just the pictures and the assumption before they'd even seen us on the show that we're going to be the worst series yet. We've got no business ability. And all of that came from judging us by our appearance was that a difference that you saw between the male contestants and the female contestants or was it just across the board huge difference absolutely huge i feel like you see that it is always the female women predominantly that get the most critique particularly about their appearance um the trolls even at the beginning when your photos are released it's all mainly about the women and their appearance as opposed to kind of like looking into our business waiting to see what we have to

offer straight off the bat criticism so I'm sure you had something that you were kind of like used to as well yeah like slightly went before the camera started rolling we were talking about how like you know how how do you deal with it and I just said that I no longer have the energy to fight it like I'm just gonna leave it to what it is but how did you deal with it and I just said that I no longer have the energy to fight it like I'm just going to leave it to what it is but how did you cope with it? I think that at the beginning so before you go into the process the producers say to you there's going to be comments on social media how are you going to feel about that I said whatever anyone says about me it doesn't bother me but when it actually happens it actually is a lot harder to deal with than you would expect um so when it was comments about my performance on the show and I'd made a

mistake I'd be like fair comment but when it does get to something personal you can't help even if you are thick-skinned to kind of think about the things that people are saying. But what I learned was no matter what you do, someone is always going to say something negative on the internet. So I just learned that there is absolutely no way to keep everyone happy. And I'm not gonna allow other people's comments to stop me from doing the things that I want to do

and pursuing my business and posting on social media. So you do just have to block it out. Like you said, I have no time or energy for it anymore because it's just so and it's surprising because she has a lot of energy like so that blows my mind but when you were talking about imposter syndrome like I've literally met you what half an hour ago and to me you come across as the most incredibly confident person I think I've actually met in a long time so when you said imposter syndrome I was like there is no way that's such a nice thing to say but to speak about initially the beginning of the apprentice yeah I had massive imposter syndrome hugely going into the room um I remember obviously

we had the eight girls and we were sat on a sofa like this and I remember when the camera started rolling I was terrified I thought to myself I'm not good enough to be here I've been hired as like the personality hire and I'm not good enough in business and all of these intrusive thoughts were coming into my head and I literally froze and I was like how am I gonna be able to compare to these girls it was such a horrible feeling and on the first day I shut the door um for my first night's sleep and just started crying. Like I am not good enough to be here. And then I started thinking, none of these people know me.

And the only way that they are gonna be judging me is the way that I carry myself and the way that I perform. If I allow my inner insecurities to impact the way that I'm performing in the show, then they are gonna know that I'm not confident and they are gonna think that I'm performing in the show then they are going to know that I'm not confident and they are going to think that I'm not good enough to be here so I remember thinking I just have to fake it until I feel comfortable enough so I remember going out and even though I was absolutely terrified I was like just show your confidence

just get your voice heard and I kind of had to push past the imposter syndrome, just try and build the confidence. And then after like a few episodes in, I was like, okay, you know what? I am good enough to be here. And I kind of got past the imposter syndrome, but it was so bad at the beginning. Like a lot of people ask me all the time, how do I deal with imposter syndrome? How do I get my confidence level so high? So what was the like thing that you kept telling yourself to get yourself past it to get myself past it it was honestly that knowing these people don't know me and the only way that they will be judging their opinions on me is the way that I present myself so I said I cannot allow my limiting beliefs

to block me in this process and to be detrimental to me. I knew deep down that I was good enough to be here. And I knew that it was just the fear of kind of being on the show and how much road on this, that was kind of impacting my confidence. So I just had to basically keep telling myself that I was good enough to be there. Keep working on your skills and kind of putting where you know that you're good forward and then my confidence built from there basically but again imposter syndrome you can read all the books and you can listen to the podcasts and you kind of know the actions that you need to take to get over it but when you're actually in that situation it's really hard sometimes it's like an illogical it's an

irrational fear isn't it like imposter syndrome because you've done 10 11 interviews to be there exactly but they do i feel like the like your lord sugar and his advisors they really do take you down a few pegs when you're in there like you could walk it I think if I walked in the most confident woman ever I think I'd be like okay well all of my confidence is now shot it's so funny because when I was speaking to the girls after we'd come out the show we were like yeah before the show I was really confident in myself and for the first few months afterwards because you have been told consistently for like two months that you're not very good etc as part of the show we actually came out at the end like feeling really low in confidence we were like wow I'm not as good as I thought I was yeah because especially if you don't

have I always for some reason assumed you had contact with the outside world if you don't and then there's no one to tell you that no you're doing fine you're doing great in these situations i call my mum for everything i literally call my mum after every single day and i'm like this is what happened and she can give you reassurance none of that you are completely completely on your own like you get one 10 minute phone call a week which production listened to um at the end of the week but you're not allowed to talk about any of the challenges or anything like that so it's a really rushed conversation with home oh i bet that that production person loves their job because the one that listened to my phone call for my dad i must have absolutely died because

he does not hold back on any of his opinions so i don't want to imagine what any of the phone calls would have been like if that was me and how often do you get to speak to home none not at all so like at least you got the 10 minutes a week because i could have done with that but yeah i can like that's what i mean like that's why random thoughts and feelings and fears you've never had before absolutely just appear out of nowhere and you just have to keep reminding yourself that this is just the way that your brain is wired and you are the only person that can overcome this and it's all about just speaking to yourself positively and making sure that you take control of the way that you're thinking and try and move past that well on the topic of um people telling you you're not very good you did have that happen to you on the show

lord sugar didn't hold back on his thoughts and feelings because before you were on the show you were um what was your job title? So previously I used to work in hotels so I was front office manager and sales manager in a big hotel chain so kind of like um sales front of house customer service etc and then I left my job to go on to the show to propose this business to Lord Sugar so on paper I didn't have experience in drinks manufacturing as such, but you know, I had confidence in myself that I would be able, with Lord Sugar's help, to launch this business. So when I went to Lord Sugar, I was basically pitching a business that wasn't launched and that I had no experience in the field. So you know what?

She really picked the easy route for herself. I would say high risk for launch sugar is the way i would describe my proposition well to be fair the high risk comes with high reward right absolutely so what did you what was going through your head when he basically turned around to you and said that you shouldn't give up your day so to go to that point we had to go through the interviews which is obviously quite the iconic episode of The Apprentice where you have to pitch your businesses. And savage. I've seen some savage clips on TikTok to be fair. Oh my gosh, it was a savage experience. So when you watch, you see about 10 minutes of each interview,

but each interview is like an hour long of just your business plan being ripped through. Oh, I did cry. Don't you worry. At least it wouldn't just be me. Of course, it would be an interview about a cry um and basically they just quiz you on every single element of your business plan but you have to think at this point you've been in there for two months of no sleep constant stress constant test you've been in the boardroom 10 times like you're so tired so by the time it gets to the interview stage like you are quite drained so when I watched it back I was like if

I would have been able to go in with a good night's sleep and you know maybe a week off after a holiday I would have smashed it but then it wouldn't have made as good tv no not at all um so when you go into the interviews they basically quiz you on every area of your business and I think that it was clear that there were some elements to my business plan that maybe didn't add up that I hadn't thought through so Lord Sugar said to me before he fired me that I should go back to my job instead of launching my business because he said he can't understand why I would leave a good job to go into a business where I didn't have any experience. And he said that I should understand that it's too high risk for him to invest in,

which I do understand. But I also think just because you don't have experience in something and it's not what you're doing right now, it does not mean that you cannot achieve it. Well, if we look at Jeff Bezos, he left a really good job to start selling secondhand books in his garage. Exactly. And if you look at many entrepreneurs now and many business owners at the start of their journey, it's not the job that they had. And you know what? Were they the most experienced person? No. But did they have belief in themselves that they would be able to make it happen? And did they follow through? That's like one of the big things that you need to look at. In business as well, so many people are going to tell you that you're not good enough and to play it safe. I think even your family come from a good place of saying, it's too high risk. Don't invest money into something that might not happen. And they're only trying to protect you. But at the end of the day, you only have one life. And if it is a dream of yours to start a business there's never going to be a right time you're never going to be in the best position with the best experience to do it but sometimes you just have to take the plunge and take the risk as well you're really young

yes and like you know now's the time to do stuff and try things out and figure out what you like but you originally started off with protein alcohol so my initial business i went on to the show was called maintain the game and it was alcoholic protein so people kind of think that's interesting because they think it's like a protein shake like a milkshake that's what i had in my head like tequila rose so stronger instead it's like um you know like wow hydrate so it's like, you know, like wow hydrate. So it's like water protein, basically. So it's like juice, but it was like 12 grams of protein and alcoholic. So my target market was people that went to the gym, but also like to party.

So, you know, that was quite niche. Yeah, basically I would have kept the business afloat with sales by myself. You and I between us, we would have been enough. But you see what I mean? There is a target market out there. So there are people that go to the gym, care about health, but then like to drink on the weekend. So I was trying to propose this target market in The Apprentice,

but unfortunately they didn't think that this consumer existed. I know that it does exist. She sat right here. Again, people, it does exist. But they were like, it is just too niche. Now that I've launched my new business and i'm a year on in my entrepreneur journey i see that niche can be good yeah but at the same time like you need to make sales and it is a volume game so yes it's good to find a

gap in the market but i think that that was too small for my first business to be able to make it a success so when I went back to the drawing board I was like okay I need something that's more mass market to be able to kind of scale the business to where I wanted to go which is how you came up with yes oomph is my new business literally everyone in this room was like if anyone should have an energy drink it is you you know I don't even know if you need the microphone to be honest like I probably shouldn't drink caffeine my kind of natural base of energy is about here but um so when I came out of The Apprentice Lord Sugar's advisors had obviously given me quite a lot of critique about the alcoholic protein it would have been really easy for me to not listen and

have tunnel vision and kind of continue on my journey of launching my initial business. But I think sometimes in business as well and in life, if there's professionals that are giving you advice and critique, you need to take it on. And sometimes it's difficult for your ego when you think that you're right about something and you may have to admit that you're wrong or admit that you failed. But in business and in life, failure is going to be inevitable. And I think when you look at successful people, it's the way that they have dealt with that failure and they've dealt with that criticism that kind of makes them get to where they want to get to. So when I came out of The Apprentice, obviously I'd failed at the show.

I didn't win. My business looked like it wasn't necessarily going to be able to get to where I wanted it to be. So I was a bit gutted. And I think it would have been easy for me to walk away and go back to my job. But instead we went to the drawing board. We took on the advice of Lord Sugar's advisors and we started again with a new business. So we looked at the energy drink market and it was actually the same size as the alcoholic beverage market okay so the ready to drink cans basically but our costs were going to be half the price because we didn't have to pay alcohol tax and also we were going to be able to get to actually a larger audience because people drink energy drinks every day instead of just on the weekend myself included no comment and we could also target people from 16 to 18 as well yeah so our costs were half the price it's more mass market

the product and also i kind of wanted to be behind a business that promoted like health and wellness instead of alcohol so the new business ump like fitted a lot more with what I wanted to do and it's going to be hugely more profitable for us as well so how as an entrepreneur how do you deal with that like sense of failure like all this might fail so I think as well that this is something that is just inevitable when you go into business if you look at like Jeff Benzo for example or loads of big entrepreneurs they've had loads of businesses that failed I heard this statistic and it was like Colonel Sanders from KFC got rejected like 1,000 times before he was able to launch KFC yeah and it was really late when he was like 56 years old so I think people look at successful businesses and

they only see the end result and they're like wow that person was so lucky look at successful businesses and they only see the end result. And they're like, wow, that person was so lucky. Look at their business. But they could have had no's and rejections 15 times before that. And they picked themselves back up. So when my last business had failed, I was like, okay, I have to admit defeat on that one. Let's go. And I didn't allow it to stop me from pursuing another business and launching that. So I just made sure that I didn't allow the failure to stop me from pursuing another business and launching that so I just made sure that I didn't allow the failure to stop me from going on my goals and doing what I wanted to do so what would

you say to a young entrepreneur that wants to start a business but has no idea where to start because it's a big task like it's not just like oh yeah you just start tomorrow I think the first thing that I would say is you need to be aware that it's going to take a lot of time. I think nowadays people see like businesses on TikTok and again, they see like the end result. It's going to take a lot of graft and a lot of hard work, but do not let that stop you from doing it. I speak to so many people that have amazing business ideas and they talk about them all the time, but they never put it into action. And I think the first thing that I would say is just make a start. And then you are already better than 80% of the people who had an amazing idea, but never followed through. And I think because we have TikTok business, Instagram business, like you can get so much knowledge about starting a business and about entrepreneurship

at your fingertips. So I think if you do the research and kind of look into the business that you want to launch and just get started, then there's going to be a high chance that you're going to be able to make it a success. And also nowadays with like e-commerce, you don't need massive investments to be able to start a business. You can literally get a website, which you can make yourself, you can make a logo yourself, and you can literally get a website which you can make yourself you can make a logo yourself and you can find some stock and some products and sell it on and you can launch a business with less than a thousand pounds um really easily so if i was speaking to entrepreneurs that wanted to start a business i would say the first thing is just look at how you're going to do it and start just

take the first steps what about people that want to do the apprentice people that want to do the apprentice I would definitely recommend like with me I put my application in not expecting to get onto the show and it was the best thing that I ever ended up doing so again I bet it's the same with you with Love Island you know that so many people apply and you know that there's quite a lot of risk of going on but you look back and it just brought you so many opportunities so I would say to anyone just put your application in and just see where you can get because it's only going to bring a positive experience for you this is really weird question I saw an article about a potential foursome during your series that true or was that lie what I didn't even hear about this okay whoops it might have been another series but I literally typed in your name and some random foursome came up oh my god that's news to me okay well i'll do some digging though i was gonna say

i was like this is a really weird question to ask you but did you have a foursome on the apprentice sorry now i wish i could spill the tea on that wrong show wrong show no but that's oh it's weird they put you on separate floors they didn't take into consideration if anyone was gay yeah no they didn't no and it's pride month guys it was so funny there's like a lift so we weren't even allowed to take the stairs we had to take the lift up to the top floors we like didn't even cross past their doors i normally end the like podcast on a similar final question yeah but i guess with you i'm going to ask it twice but in two different things so what would you say to lord sugar um who doubted your ability to be successful if i were to speak to lord sugar now i would firstly want to say thank you for the critique

even though it was harsh and hard to hear it put me on the right trajectory with my new business so i would like to thank him for that but i would also want to say that i've proved that i was competent enough to bring this to market just because you don't have experience you can find the correct people to help you so you can find people to bring on board in your development journey that feel the skills that you don't have so I'd like to thank him for the critique but also I'd like him to try my drink and then give feedback from that and show him I did it also thanks because you don't get 50% cut in my business now. But if you want to invest please I'm still open. The door is still open. Do you think you'd ever revisit your original idea when you're a bit

further down the line? In the future I think yes I would still want to. I do see a gap in the market still and I do see that some companies are actually looking into doing something similar so let's see in a few years when we've scaled up to where we want it to be um i would still revisit it definitely it's got a place in my heart she's not gonna let it go this is any like stubborn business woman out there just don't let anything go yeah i know it feels like my first child that i'm kind of like I will do it um and then what would you say to people in your past and people in your future that doubt your success based on the fact you're a woman I would say I think that everyone deserves to be

judged fairly based on what they've brought to the table and kind of the things that they've done I don't think that being a woman should in any way mean that we would be, should be underestimated. When I speak to people about my business and I say, so oomph is my business, they'll say, oh great, so yeah, who actually launched it or who did the development? I'll be like, I did it. They'll be like, yeah, but who helped you? And there's still a lot of surprise that women are launching businesses. And I just think that in 2023 it's time to move past that let's encourage women to be in these spaces and you know let's just get as many female entrepreneurs out there as possible and inspire them take tips from series 16 you know the women just banding together because you know at the end of the day just because you're successful successful doesn't

mean they can't be yeah um and you know what actually if you could just bottle up some of your energy because i feel like i'm a lot awake more awake now than i was this morning so if you just bottle up some of that for me that would be great but i actually know i really enjoyed it and um i actually can't wait to see where the drink goes and maybe when you bring your alcohol protein alcohol out i'll definitely be on that game train so but um thank you so much for coming and for bringing your energy. My hairdresser is not going to know what hits her when I see her later. She's like, this girl is crazy. But no, thank you so much.

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