Girls Know Nothing - S2 Ep29: Tanvi | Equality, Hackers & Burning Out

Episode Date: August 30, 2023

GKN is a female-focused podcast hosted by  @SharonNJGaffka GKN Social Channels: Https://linktr.ee/girlsknownothing  Instagram: @girlsknownothingpod  Tiktok: @girlsknownothingpod TikTok: @girlsknownothing

Running a business can be exhausting. Building your website shouldn't be. With Wix, you can express your ideas, give direction, then leave the heavy lifting to AI, from site creation to branded content and images. Have fun with the details. Customize what you want the way you want.

And manage your whole business from a centralized dashboard with expert AI tools. Build, scale, and enjoy the incredible results. You can do it all yourself on Wix. Running a business can be exhausting. Building your website shouldn't be. With Wix, you can express your ideas, give direction, then leave the heavy lifting to AI,

from site creation to branded content and images. Have fun with the details. Customize what you want the way you want and manage your whole business from a centralized dashboard with expert AI tools. Build, scale, and enjoy the incredible results. You can do it all yourself on Wix. Running a business can be exhausting.

Building your website shouldn't be. With Wix, you can express your ideas, give direction, then leave the heavy lifting to AI, from site creation to branded content and images. Have fun with the details, customize what you want the way you want, and manage your whole business from a centralized dashboard with expert AI tools. Build, scale, and enjoy the incredible results. You can do it all yourself on Wix. So you've got a business, but what about a brand? The difference? More of you.

Wix gives you the freedom to create your website, own your brand, and do it on your own, exactly how you envisioned it. Experience limitless customization. Boost your creativity and efficiency with AI tools for every part of your business journey. Scale up with built-in SEO, e-com, and scheduling features. Put more of you in your business. Go to Wix.com and do it all yourself.

After spending almost five years in the banking and finance sector and qualifying as a chartered accountant at a big four firm, Tanvi has now transitioned into being a full-time content creator, presenter and a social media consultant. Tanvi has positioned herself as one of the most recognisable South Asian faces in the UK and at present has built a following of over 120,000 followers across all social media platforms as well as hosting a radio show for the BBC in the UK and in Canada. So welcome to the studio Tanvi. I have so many friends in like the financial sector but they're all men and that like so I could I never get like a real indication of what it's actually like to be a woman especially an Asian woman in that kind of industry but how did you get into finance in the first place I think it

probably started with the fact that both my parents are in finance okay so my mum is from Kenya and my dad is from Tanzania and because of the British Empire you know my ethnicity is Indian they moved to East Africa and then they both immigrated to the UK to study so like three continents three generations which is quite common for a lot of people because of that kind of British empire um and they both were good at maths so I suppose they got into finance and then because I'm Indian I'm South Asian finance is like one of those careers that is seen as traditionally high paid financially stable so I always thought I would end up in something financey or law but I did

work experience in law and hated it so finance quickly became like the thing that I was aiming towards um and then I just really loved economics a levels so I did it as a degree and when you do economics at uni everyone around you is like spring weeks internships graduate schemes like everyone's very on it to secure a really good grad scheme so by second year of my university so it's a penultimate year um I did two internships in my summer one was at a bank and one was at a big four and so going into third year I already converted both those internships to grad schemes so I already had two grad jobs before even starting third year of uni so I kind of fell into it in that sense because I had no idea what I actually wanted to do I just knew it was finance but that's so broad like what even

is finance yeah so I just thought like it would be a good place to start um and then I ended up taking the graduate scheme at the big four firm and it's like a three-year grad scheme and you also do the professional qualification in accountancy which is 15 exams and I just thought like if I have no idea what I want to do three years at a good firm gain the experience get a qualification and I can most doors yeah I can figure the rest out after um so that is kind of how I started my career in finance do you think that the well, do you feel like there was pressure from other people because everyone was so on it to just pick something as opposed to like taking your time

and deciding what you want to do? Yeah, I didn't really think, like I didn't think, I didn't take a step back to think, what do I actually want to do? What would I enjoy? And when you're in that bubble, I suppose, when everyone around you is doing applications,

applying for jobs, doing those tests, you just do it as well because it's all you know so it was the pressure from that but also you're all kind of spurring each other on in like a nice way as well like I remember I lived in a flat with six girls and we would all kind of discuss interview prep and do tests together and all of that so you're kind of in that environment you don't really look outside of it what was it like actually being in those like lectures and things? Because I mean, I did law, but I didn't feel like it was it was always the same types of people that were in those lectures. Did you feel it was the same for you or not? I went to the University of Nottingham.

So it was academic, but not like an Oxbridge academic level. So I felt like it was quite diverse which I really enjoyed I felt like there were people from all sorts of backgrounds um in terms of race and ethnicity but what I would say is that everyone was still quite highly educated so even if there were Indians people who were black people who are white we all still had a very good base level of education so in that sense I feel like we had all come from you know people that like work ethic are driven ambitious looking to make a name for themselves in their career so I feel like that does make a difference with who you surround yourself with in terms of like picking a career because you all have a life that you want to attain do you think there was ever I always

found there was pressure like um so my mum's southeast asian so I always felt like there was pressure to having a job that your parents were proud to brag about right yeah you know what my brother's a dentist so I almost thought you know what he's a dentist he's ticked that box I can do what I want um but no I think subconsciously that 100% happened I just wasn't conscious of it um because they're both in finance you know I see their jobs I understand what they do I thought they were quite interesting so I naturally fell into thinking okay finance is a good job and because they were able to give us a life that allowed us to be comfortable and we had some privileges like being able to go on holiday or having nicer cars you just look at that and you think okay like that's a good option yeah um I

never thought it was a be all and end all, but definitely like subconsciously, your external environment, your culture, your family, all feeds into the decisions you make surrounding your career. So when you went into these big four firms, that I guess like when university, when you look at it, it's really diverse. I don't think that a big four is as diverse.

That must've been a bit of a culture shock to go from Nottingham to to that yeah I think it was more diverse than I thought to be fair so I think when it comes to graduate schemes they are placing so much more of an emphasis on it being diverse or at least on the surface in terms of quotas it looks really diverse so I was one of eight in my specific business unit and I was the only person of color but I wasn't the only girl and there was someone from Bulgaria there was someone from Italy so I felt like it was diverse um but then when you put that into practice I suppose and you look at

kind of the socio-economic backgrounds to all of us that wasn't diverse so I think again like the the levels to entry are quite high still um and I know it's changing because some of them have taken away the degree requirements and the 2-1 requirements and things that not everyone from every single background would have access to but it was more diverse in terms of culture and ethnicity definitely it's still like 60-40 towards men versus women um but I didn't notice it like I'm the only woman on the floor I'm the only woman in my team which is important yeah I mean what were some of the unique challenges you felt like you faced when you're working in that firm there was so much I think from a diversity

perspective obviously being a woman of color I think comes with so many nuances and challenges that maybe not everyone would understand but you know the way you work your culture the language you speak at home the festivals you celebrate just like little things like that not always feeling like you can bring your 100% authentic self to work um I always felt like I had to fit in with kind of like the lad culture at work and especially socials like revolving around pubs and drinking and exactly and I do drink alcohol but it's not something that's really a big part of my culture so things like that I probably assimilated towards like the white man of corporate without realizing and then beyond diversity I think the things I

personally struggled with was just work-life balance sometimes having a really toxic work culture where the expectations of you as a grad are so intense to basically be free all hours of the day work throughout the night basically not have a life outside of work and there were periods where you know I'd work in the office till 3 4 a.m get an uber home go to sleep for a few hours get back to work at 7 8 and like that is just not sustainable but when you're doing it and all your grads like your friends are doing it you think it's normal um and it wasn't till I removed myself from that situation where I was like hey that is not healthy or normal in any way yeah I mean I see so many tiktoks at the moment about people talking about the differences between millennials and gen z's in the workplace and how gen z's are much better at putting in

boundaries but I don't feel like in some industries you can do that no if I turned around and said I'm logging off at six today because I value my mental health that's just like a conversation that's unheard of yeah um I really struggled to say anything for so long because no one else around me was saying anything and everyone else whilst they were probably struggling behind closed doors made it look easy on the outside and because I didn't want to feel like I was inadequate to do my job or I didn't deserve a promotion or you know I wanted to also show that I deserve to be there you're it's really scary to you know stick up for yourself and say actually this is too much and this isn't right and I kind of left

it too late to the point where I was so burnt out I was having like mental breakdowns every day and then you're beyond like repair at that point so I wish I did say something sooner but at the same time I know in that situation like I actually couldn't say that much. I think it's one of those things as well, when you take in other factors such as race and gender, you feel like people are already assuming you're going to be whiny or like, you know, have more to say or just not be as good at your job

as some of your other counterparts. And then that's always going to play a part. You're already like proving yourself as a woman, as a woman of color that you deserve to be there so whilst everyone's in the same boat in that sense you don't want to be the one that is calling something out because that's just another excuse for them to say actually it's because of this um so you kind of want to constantly be working twice as hard as everyone else just to stay afloat and so yeah I really struggled to say anything do you think it would have been different,

that conversations would have been different if you saw somebody similar to you in more leadership positions? Absolutely. I mean, whilst there were women and there was one partner in particular who was amazing and you can have that conversation with her, there's only so much she can do,

one person can do in a firm that size. So she was really close with a lot of the grads she was a senior partner and she would constantly you know have conversations with us like why are people leaving you know what are you guys feeling how are you mentally and she knew the reality of the situation but there's only so much one woman's voice can do um and then in conjunction with that I had a couple of experiences with Indian women who one was more of a mentor and one was just like a manager of mine when I was at the bank and whilst you expect them to kind of open the doors and be there to support you because they understand your struggle

I had the complete opposite experience where I felt like because they had gone through the struggle they almost projected that onto the grads especially me because I looked like them and they wanted me to go through that same struggle so there's that kind of element to it as well where sometimes people that look like us don't want to help us and in fact like they're making you go through the same stuff they did so it's kind of a case of I've had conversations with older people before where they're like why should I run so someone could walk exactly it's I think it's really negative to see it like that because you did the running so somebody could walk exactly you're opening that door so that like you know hundreds of others can go through that door much more easily than you did um so yeah I do think we need more women in leadership leadership positions and I think we need more

women of color in leadership positions but they also need to be using their position in a positive way and actually having an impact so again like that's another layer that they have to think about if you were talking to somebody like a graduate that wanted to go down a similar route like what would be the piece of advice that you would give them there's so much but I think the main thing is just to be yourself and not be afraid to use your voice like I wish I had been more vocal with how I was feeling or even just showing off about the work I did or in terms of networking because I think women like shy away in the corner whilst men are so good at boasting about what they've done so that everyone in the room knows so yeah just like be yourself and your authentic self no matter where you come from and use your voice um to kind of

vocalize who you are and build those relationships based on that because I think as women we always maybe get stuck in a box of how we should act and behave and what we should wear and then there's only so long you can keep that up for so I feel like if you are bringing your best and most authentic self to work then you can achieve like the best in your career as well yeah I think so recently I put on LinkedIn um a thing that I call the likability trap and how we judge women based on how likable they are as opposed to any of their other qualities and I feel like in lots of corporate worlds, it's a little bit like that, where a lot of the time men are praised for being leaders,

women are put down for being bossy or bitchy. Exactly. Just for having the same qualities. And I think that that's why I want to always hear from, I want to hear from other people about what it would be like for them had the likability trap not existed. Yeah, I think I would have been

so much more assertive and so much more vocal and not worrying about oh how is this going to come across because it those traits are much more important when it comes to being a leader than being popular or likable um so I completely agree and I think I used to look at the men at work and be like they're so good at this not necessarily better at the job not necessarily producing a high quality of work but they're so much better at making sure it's known what they've done and how they've done it and that's how you get promoted like you can be amazing at your job but if you don't scream and shout about it and no one knows what you've done you're never gonna get promoted or progress to the next point I just think men are so good at it what do you think women could do to make themselves

have less of an imposter syndrome I used to do this thing where I used to just write down every single little thing that I did at work in terms of tasks I performed who I networked with and I almost had to kind of re-look over it regularly to remind myself of how much I've achieved and then I constantly had it fresh in my mind that when it came to a situation where I was with someone senior or I was in a room where I was networking I had at the forefront everything I've achieved so it's kind of like practicing and reminding yourself what you've done and how to vocalize that even if you do it to yourself in the mirror, I just think we need to build the confidence to do it. And you're not boasting.

You can do it in a humble way, but you've got to make it known. And without starting and practicing and doing it maybe with other women first, like you're not gonna be able to do it successfully in a room full of a hundred men, say. Yeah, I think that's why I love journaling so much. When you write like one little thing down

and you put your brain in that positive space. Yeah, and you don't probably realize how much you achieve until you put it to paper and then you have a visual representation of everything you've done. And if you were reading it as if maybe a man had done or someone else has done that, you'd be so impressed. There's almost like rewiring your brain

to be proud of what you've done and like acknowledge your own achievements. I think there's also an element of like a cultural element to that isn't there yeah I think in Asian community you always feel pressure to do more like what's the next thing that I can do and I mean I personally felt it like what can my mum brag about next yeah um amongst friends and things it's so competitive yeah and I almost feel like there's an element of one as you're never quite good enough. So if you get an A in an exam, it's like, why didn't you get an A star? Or if you get 90%, it's why didn't you get 100%?

And I think that's ingrained in Asian culture from a really young age. But then also as women, I feel like our role in Asian culture traditionally is to just like be quiet, not make too much noise, be the wife, be the daughter but you're not that one that's kind of paving your own path for yourself so again like we're not taught to be vocal and outspoken and all of these things that naturally lead us would be yeah I think it's also really confusing when you are being pushed academically but then you know

traditionally I remember being told oh well you'll never get married if you can't cook. Oh, my dad used to tell that to me all the time. And I was like, well, then I'll never get married. I was like, well, I'm still unmarried and I'm a great cook. So it didn't work out for me. But obviously you now, you're now a full-time content creator.

Yes. And you host shows on the radio, which I think it's back to a cultural thing they don't really get it so how did you approach that conversation with your parents and you're like I'm leaving finance and banking to do this yeah it was definitely scary I think where I was more fortunate is because I was doing both alongside one another for like two years so my finance job was like my stable income my high-flying side of me that my parents could go and talk about at family functions like my daughter's an accountant she works in

finance and then my social media was just the side hustle well actually it was just a hobby that then turned into a side hustle that then only later two years down the line turned into a full-time job so at that point when I quit my corporate job I'd already achieved so much I'd already maintained a somewhat financially stable income from it that a lot of the fears they had from me moving into that space didn't exist like having you know stability certainty I mean yeah yeah they still exist some of those worries but I think I'd taken a lot of that away because I'd already proven myself so much and again when you do non-traditional traditional careers when you're Asian I feel like you have to do so much ground

work at the beginning to achieve a certain level and only then is it acceptable like it's not okay to just completely quit and just blindsidedly start a new career elsewhere when it should be um so yeah I felt like I had to prove myself a lot so that when I did have that conversation it maybe wasn't so difficult yeah I was like I mean what was the initial reaction like well I left my first big four firm to move into another so already at that point they knew I was kind of questioning what I wanted to do and if it was really if I was really enjoying it so I moved from audit into consulting just because consulting is more of like you're you speak to clients more

it's more of a relationship based role you're around people so I thought that would might that might suit me better yeah so already they knew that I was taking a little bit of a step back from the technical finance role um but then a year into consulting they could see that I still wasn't that happy and I was still questioning what more I could be doing and then yet at the same time my social media was growing rapidly and I'd just been offered my own radio show on the BBC and things like that so when that conversation did come I think my dad just said you know what if you're gonna do it now's the time to do it you're young you're young you're allowed exactly you should be able to take a risk and they were fully supportive and and they always have been supported of social media it's not like they've ever been like why are you taking pictures what

are you doing they just never thought it would be a full-time job um so their support almost just grew overnight knowing that that is my kind of sole form of income now I think it's one of those things as well it's a generational thing is that they don't really get that social media can generate well it just wasn't a job for them when they were growing up like social media didn't even exist when I was a kid so let alone when they were growing up did they realize it's a job and it's only really become I think a respectable and a financially stable job in the last maybe 10 15 years so yeah it's an education thing which is why I never want to hold it against them if they weren't supportive or they didn't get it because there's such a lack

of understanding and awareness about that space I mean I think even people my age don't understand you know the power of social media and what you can do with it if they're not in that space so no I'm completely empathetic that my parents wouldn't understand that I think from the outside looking in everyone thinks it's easy you wake up you take a couple of pretty pictures you kind of post them you go back to sleep and it's it's not like that at all especially when you do content like you do when you talk about you know how to get into certain careers and and especially in the Asian space there's not that many Asian content creators out there yeah so I mean what were the challenges you faced when you were trying to break into that industry oh there's a lot um of challenges being a South Asian woman on social media I think the

lack of representation is really hard because it's hard to envision you being successful in something when you don't see that many people that look like you doing it and I remember growing up there were a few YouTubers who were Indian and like they were they're huge but there was no one else and I never really thought that could be for me because there was like three or four of them and that was it um so I think being taken seriously in this industry is hard because there's not a lot of people that look like us I think getting the same opportunities is hard because we're sometimes seen as less marketable because less people look like us who could be our target

audience um and I also think getting equal pay is a huge thing I think I've been on shoots sometimes where my white counterparts are literally getting paid double just because they're white. We're doing the exact same job, the same hours. And I think that's something that we need to talk about because it's kind of, it's similar to the gender pay gap, but it's a racial pay gap on social media. And yeah, essentially people that aren't white getting paid significantly less because they're seen as less marketable. What do you think that the industry could do

to kind of to change that or to make the pay gap smaller or be more open and transparent about pay? I just think brands need to be better, firstly, at having more representation. So, you know, Muslims don't just exist during a Ramadan campaign. Indians don't exist during a Diwali campaign. there are creators out there that exist throughout the year and it's

ensuring that they are using diverse range of influencers and creators throughout the year um i think brands also have a responsibility to pay everyone the same amount and like any industry i feel like the creator economy should be regulated in a way that any other industry would it's just because it's so new that there is a lack of regulation and education but I do think over time it'll get better and then I also think kind of the responsibility of other creators who are kind of white creators to almost call out brands if they aren't being diverse or to support people of color um to kind of lift them up with them because I think whilst they may be benefiting from the system the system as a whole is flawed because not everyone's being treated equally so yeah I think there's a lot that can be done yeah I think as well it's um knowing in this industry when that's happening it's it's also

bad on your mental health because you're asking yourself oh am I not worth am I good enough and you probably do I receive a lot of racist messages and comments you also have to battle with that side of it as well yeah I think we sometimes get hate from the wider population which could be due to racist comments but it also could be to anything else and then I also feel like I face hate from my own community um because I'm doing something that is different outspoken I think last week I got a comment from a fake account obviously but it was like oh the brown community doesn't claim her she's doing everything we wouldn't want our brown girls to do um and so it's tough because you're fighting the general population and also your own and I do feel

like as a community we need to do better at supporting each other because we're all we have if we're trying to make real change and a difference in the world do you think it's um slightly easier when you're doing radio shows as opposed to just social media um the thing with radio is you don't see you know the content response in that sense like you don't have access to comments or you don't have access to if something goes viral on tiktok you don't have to sit there and read those comments right so with radio it's like a show that is prepped that is planned I think it's a really fun and nice thing to do but I find that I personally have way more of an impact and I enjoy content because it's my name it's my direction it's the

message I want to get across so I think that equally is important but yeah I definitely face way less hate doing radio than content creation one thing that um is I love and hate about this industry at the same time is that you're surrounded by people all of the time but you're not like it can be very lonely because you are self-employed you're a freelancer but at the same time when there's events and things there's loads of people around but it's not the same um and I think that's one of the things I miss about having a nine to five that same team ethos what do you think as an industry that we could do to kind of close that bridge yeah being an influencer can be so lonely like there's days where I've just sat by myself at home filming

editing replying to emails and you're right like in the corporate world you would never get that you would always be speaking to your team or you'd be in the office and I definitely miss that so I think I think creators and influencers need to come together more and support one another and build genuine real friendships and relationships because I've been I've got lots of friends who are in the industry and some are amazing but some you question people's motives sometimes because you know are they looking to gain something from you do they want to just create content with you for their own clout whatever it is I think it's much harder to make friends with people in the industry because you never know someone's true intentions

um but myself and two of my friends who are creators they we've founded something called the creator space so it is essentially a network for creators um a lot of us are ex-corporate and we've quit our jobs so we really feel the difference between going from employment to self-employment and it's literally just a community that we can share knowledge about being creators because there's so much that we don't talk about like how much do people charge how to negotiate with brands um so we have like a knowledge sharing aspect to it but also just we put on fun events and there's no obligation to post or promote a brand or a product or a service. You just come together and have fun

with people that get it. So things like that, I think are so important. Yeah, I think actually I was having a conversation with somebody, a journalist about unionizing reality TV. And I think I was in my head i was trying to figure out how it would work but at the same time it is basically like that for influencers right someone you can go to for like impartial advice and like how to know how to navigate certain parts yeah and also protecting influencers and creators because because it's such a new industry i feel like we

can so easily be taken advantage of yeah and because we're on our own you know brands not charging us like not paying us enough all of these on time or I was literally chasing an invoice just now and I think if it was regulated and that or there was someone that could hold brands accountable like the FRC but for influencers that would be great because you'd feel like you'd feel so protected I think yeah I think there is regulations out there for the industry but it's regulations against us exactly it doesn't help for us yeah um and I think it's again it's that stigma that we live this like lovely luxurious lifestyle and like life is really easy I mean I'm gonna say there is harder jobs out

there yeah definitely what we do but I think that people don't appreciate how taxing it can be sometimes yeah and I think the other thing with content creation that I really underestimated myself like I've gone from one job that's in finance where this is your role and like you have to be this person that looks after this report that deals with these clients and that's it kind of thing so outside of that realm yet you've got a support system that can help you I think with a content creator you just don't realize how many different skills and job roles and job titles you you may need to do so for example if I was doing a campaign all by myself it would be like the strategy the planning the scripting the filming the hair makeup the stylist and then the editing so those are so many

things I'd never done before and I was like how on earth am I gonna edit a video or how am I gonna know how to film something and I guess you can learn anyone can learn anything there's so many resources out there but there's you just may need to be something completely different one day and learn new skills the other so that's why I think it's hard because you're sometimes expected to do so many different things in one task and social media is like constantly adapting yes there is always a new app and you're like do I need to be on this app or is it just another thing yeah there's a new app there's a new algorithm there's new formats it's it's I think I've got to the point now where I'm just going gonna pick and choose and I'd rather not spread myself too thin across like all the apps and all the different content types and I'd rather

just produce good quality content for the things that I know and I love um but it's constantly changing which is why I always say you can't ever solely rely on just being a content creator because like I had a TikTok account and last year and it was on nearly 100K and I lost it like that because someone somehow hacked into my account and I'm still trying to get that back. So it's just crazy how with social media, it's so unpredictable. You can never rely.

Yeah, you can never rely on just one form of income. Especially if that was like your main, if TikTok was your main thing. Yeah, that's like your career and your livelihood gone overnight. So it's scary. So I also think it's important to look at social media as a business to kind of diversify the streams that you are in. So that, yeah, if one goes overnight,

you've got four or five other things to fall back on. Long term as a content creator, like what is your big goals would you say uh I feel like just having a brand that is around everything I want to do which is you know increased representation for South Asian women in mainstream media in sports in the corporate world um being an inspiring role model to the next generation and if I can start a business or have a product and service that encompasses all those things then I would love that and I'd love to have a few and I'd love to have make a real impact on the next generation by doing something I love you know and something I'm passionate about whatever that might be it's like really shocking to me when you were sat there

talking to like talking to you you seem so confident and like headstrong and then when you're talking about how in the corporate world you had felt like you had to be like more reserved I was like how can this woman be reserved because you're just so I think it and then when you're talking about how in the corporate world you had felt like you had to be like more reserved I was like how can this woman be reserved because you're just so I think it's because when you're surrounded by so many other people that are seen as like you know more successful or more of the stereotype of what you would see at the top of all these companies you just feel less than and you you think you're never going to be them and I'm never going to be a white man so my potential is always somewhat capped or if I want to be the CEO or the CFO I have to act in a certain way or I have to look a certain way so you never I never felt like I could just be

myself well you have to be a CEO of your own thing yeah yeah I think that's why loads of young people want to be content creators because they are the CEO of their own thing yeah yeah I think that's why loads of young people want to be content creators because they are the CEO of their own thing yeah I think you are your own boss and I think the value in being able to wake up every day and me deciding how I want to spend my day um you know if I want to go to the gym at 12 o'clock I want to I had a hair wash at one o'clock yesterday in the afternoon because I could like just having the flexibility of your day and like being able to put your health first I think is so important because my mental health got so compromised by the job I was in and no matter how much I was getting paid or the firm's name that I was working for it just wasn't worth it I think it's going to be a wake-up call to a lot of big firms when you know the older

generation retire and all the gen z's start coming in and they are setting some hard boundaries for what they will and won't accept i definitely think that there is a shift towards them caring more about mental health and diversity and things that are really important in like the long-term success of your workforce um but the other thing i think corporate firms should really improve on is being well like moving with the times in terms of social media because when I started creating content as like a career creator there weren't many people that look like me and they had a huge issue with it obviously there's things like client confidentiality

professionalism and all of those things that come with working in the corporate world but one thing that they need to improve on is knowing that they can't control what people do outside of their job and what they say related to their work and now there's so many like you know corporate creators online and they're like literally shedding light on the reality of it so that I feel like they can't keep control of everyone but when I was doing it I got told all the time like the board of directors is watching your TikTok so be careful and all these things and I wasn't saying anything bad I was just sharing my life yeah literally so I think yeah they probably need to just work with creators yeah rather than against them yeah I think I've seen so many come spend the day with me in life of a corporate banker on TikTok there's so many of them flying around and there's actually surprisingly a lot of male content creators that do it yeah and it's interesting because like that's what i would

want to see before applying for a job i'd want to see the reality i'd want to see what are the hours actually like or what kind of work are you actually doing because through career fairs and websites like there's only so much you're gonna find out pen isn't gonna really sell it exactly so i think that yeah there needs to be support from firms to allow creators to share the reality of their job and in turn that will help them to have more people wanting to be part of that industry i mean they have public affairs teams right like just it's part of the same package yeah um but i always ask my guests a similar final question um so what piece of advice would you offer to your younger self

based on your career and life journey so far? I would say to not put too much pressure on yourself to have it all figured out. Because when I was 16, I thought I was going to be, you know, the CFO of a company by the time I was 30. And I was going to be in a corporate world and be a partner with the perfect life and family and that's all I ever knew for myself um but I've quit the corporate world I've become a content creator I'm self-employed I travel the world I

have a radio show and I never thought I would ever be able to do anything like that so don't put so much pressure on yourself to have it all figured out and who knows in like two years time I could be working for a different company somewhere else and not be doing social media at all so I think it's just understanding that life changes and it's a journey and just to be open-minded about everything oh that's really amazing and you know I definitely share that same. I thought I'd be married with kids and a dog and a white picket fence life by now. And I couldn't imagine anything worse than that. So honestly, thank you. Well, thank you for sharing your story.

And I've loved hearing about your journey. Oh, thanks for having me. Been so fun. Thank you. Have fun with the details. Customize what you want the way you want. And manage your whole business from a centralized dashboard with expert AI tools. Build, scale, and enjoy the incredible results. You can do it all yourself on Wix. Hi, I'm Richard Karn, and you may have seen me on TV talking about the world's number one expandable garden hose. Well, the brand new Pocket H copperhead with pocket pivot is here, and it's a total game changer.

Old-fashioned hoses get kinks and creases at the spigot, but the copperhead's pocket pivot swivels 360 degrees for full water flow and freedom to water with ease all around your home. When you're all done, this rust-proof anti-burst hose shrinks back down to pocket size for effortless handling and tidy storage. Plus, your super light and ultra durable pocket hose Copperhead is backed with a 10-year warranty. What could be better than that? I'll tell you what, an exciting exclusive offer just for you. For a limited time, you can get a free pocket pivot and their 10-pattern sprayer with the

purchase of any size Copperhead hose. Just text WATER to 64000. That's water to 64,000 for your two free gifts with purchase. W-A-T-E-R to 64,000. By texting 64,000, you agree to receive recurring automated marketing messages from Pocket Hose. Message and data rates may apply. No purchase required. Terms apply. Available at pockethose.com slash terms. You just realized your business needed to hire someone yesterday. How can you find amazing candidates fast? Easy. Just use Indeed. Stop struggling to get your job posts seen on other job sites. With Indeed Sponsored Jobs, your post jumps to the top of the page for your relevant candidates, so you can reach the people you want faster. According to Indeed data, sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs.

Don't wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at indeed.com slash P-O-D-K-A-T-Z 13. Just go to indeed.com slash P-O-D-K-A-T-z 13 right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply. Hiring Indeed is all you need. You just realized your business needed to hire someone yesterday. How can you find amazing candidates fast? Easy. Just use Indeed. Stop struggling to get your job posts seen on other job sites. With Indeed Sponsored Jobs, your post jumps to the top of the page for your relevant candidates, so you can reach the people you want faster.

According to Indeed data, sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs. Don't wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at indeed.com slash kids and family. Just go to indeed.com slash kids and family right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply. Hiring? Indeed is all you need. You just realized your business needed to hire someone yesterday. How can you find amazing candidates fast? Easy. Just use Indeed. Stop

struggling to get your job posts seen on other job sites. With Indeed Sponsored Jobs, your post jumps to the top of the page for your relevant candidates, so you can reach the people you want faster. According to Indeed data, sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs. Don't wait any longer. Speed up your hiring right now with Indeed.

And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at Indeed.com slash P-O-D-K-A-T-Z 13. Just go to Indeed.com slash P-O-D-K-A-T-Z 13 right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply. Hiring Indeed is all you need. Hi, I'm Richard Karn, and you may have seen me on TV talking about the world's number one expandable garden hose. Well, the brand new pocket hose copperhead with pocket pivot is here, and it's a total game changer. Old-fashioned hoses get kinks and creases at the

spigot, but the copperhead's pocket pivot swivels 360 degrees for full water flow and freedom to water with ease all around your home. When you're all done, this rust-proof anti-burst hose shrinks back down to pocket size for effortless handling and tidy storage. Plus, your super light and ultra durable pocket hose Copperhead is backed with a 10-year warranty. What could be better than that? I'll tell you what, an exciting exclusive offer just for you. For a limited time, you can get a free Pocket Pivot and their 10-pattern sprayer with the purchase of any size Copperhead hose. Just text WATER to 64000.

That's WATER to 64000 for your two free gifts with purchase. W-A-T-E-R to 64000. By texting 64000, you agree to receive recurring automated marketing messages from Pocket Hose. Message and data rates may apply. No purchase required. Terms apply. Available at pockethost.com slash terms. You just realized your business

needed to hire someone yesterday. How can you find amazing candidates fast? Easy. Just use Indeed. Stop struggling to get your job posts seen on other job sites. With Indeed sponsored jobs, your post jumps to the top of the page

for your relevant candidates, so you can reach the people you want faster. According to Indeed data, sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs. Don't wait any longer. Speed up your hiring right now with Indeed. And listeners of this show

will get a $75 sponsored job credit to get your jobs more visibility at Indeed.com slash P-O-D-K-A-T-Z 13. Just go to Indeed.com slash P-O-D-K-A-T-Z 13 right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply. Hiring Indeed is all you need.