Good Investing Talks - Can Babylon Health dominate digital health, Per Brilioth (VNV Global)?
Episode Date: March 19, 2021With Per Brilioth of VNV Global, I discussed the history of the company, the current portfolio, and Babylon Health....
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Hello, Pair. It's great to have you on for our good investing talks. How are you doing?
I'm fine. Thank you. How are you? I'm good. I'm happy to have you here and have the chance to talk with you about Vostok NAFTA, Vostok New Ventures and V&V Global to get to know the company a bit better. And you've been 20 years in the company, I think, or already 21. Is this true?
Yeah, yeah, it's of that order.
Yeah, September.
I joined September 2000.
So then let me start with a bit of a challenging question for the beginning.
What was what were your biggest mistakes in the times you've been at.
But before you answer, I want to use the time to just show the disclaimer and show some information and you have some time to think about it.
You already know the message from the disclaimer.
I'm giving you all we are doing here is a qualified talk.
It's no advice and recommendation.
And always do your own work.
And in this point, I also have to disclose that I'm holding a position in VNV Global.
So I might be a bit biased.
So take all of my interviews and this talk from me as me being a shareholder.
then coming back to you pair what is your answer on my bit challenging question
there's too many answers i think but uh i i mean you know we we're i guess you know all throughout
these years we've been exposed to volatile markets and especially as we were very focused on
eastern europe and especially russia for many years it's been a volatile market
And you know, you, you, you, you become absolutely mad if you start to trade with the rearview mirror.
But, but, you know, if you allow yourself that and you look at your mistakes, then of course there are certain points of time where you should have not stayed, you should have exited.
You know, Russia has gone to zero twice, at least during my presence there.
So there's been, you know, to see when things are getting out.
of hand. But at that period, we were also involved in the public markets in Russia. And we are
very, very long-term investors. And the good thing about, you know, being doing what we do now is
that you have to be prepared for volatility, but we're not traders. We are long-term investors.
So that's one thing. And that springs to mind, you know, so to sort of be mindful of macro volatility.
But and the other one I think is that I think we diluted ourselves many times too early in what we do today in that we we we let other shareholders in as a too low valuation.
I think that's especially relevant for a veto, which was our large holding the Craigslist, if you will, of Russia.
and that we we at when we when when that company eventually was sold or when we
we exited we own 13 and a half percent but we were basically had the opportunity to
own much more than that we diluted ourselves along the way which was a bad investment but
it became very good in the end and you know the IRA was very good and and and but
it could have been better that's
take the chance for the beginning of the interview to look a bit back in your history and I
want to do this with free snippets from your annual reports. I've taken the portfolio from 2010,
2015 and 2020. I will share them with you in a second. Here you have the portfolio from 2010 and I hope
you already see it it's it are the early science that you're turning into a tech investor in
this portfolio and I will also show the portfolio of 2015 there are Vito is one of the
biggest holdings but you also had some of the tech investments and the portfolio of
2020 is here they have they don't have a pie anymore so it's a different way of
presenting it. But maybe let's go back a bit into the portfolio of 2010 and help me understand
where you were coming from and this time as Vostok NAFTA and how also this kind of pink part of the
portfolio became your biggest part of the portfolio. Why did you let me say it like this
fall in love with this tech and a veto investments or a veto based tech investments? Maybe let's try
like this yeah yeah no i think where we came from is of course that this this company was founded
by a swedish oil and mining entrepreneur called adolf lundine and he sort of he had become
you know liquid in for the first time in his life in the early 90s and that coincided with
russia becoming russia and not the soviet union and especially relevant for capital markets and he
grew very fascinated, but that you could sort of buy the assets that he was drilling after
in a very expensive way. You could buy those very cheaply on the Russian stock exchange.
So he used the liquidity that he received from an exit that he done in Argentina to buy large
parts of what was shares in the newly privatized industry from the Soviet Union into
the very young Russian capital markets.
And then he formed Vostok around that.
And Vostok then was very focused on his type of sectors.
And then what you see there in 2010 was it, right?
We have a lot large remnants.
I think the largest source was TNK Holding, which is an oil company.
And there's large, large mining assets also present there in different, within different
commodities.
And so the bulk of the portfolio was still very heavily exposed to the traditional sectors of where we came from.
But the pink part is, I guess, is I guess me starting to apply what has always been very important for us and all the way from the mid-90s to today is to have a portfolio that our typical shareholder,
cannot get exposed to themselves and uh you know russia in the 90s was very it was very difficult
to buy russian stocks it took two three months to settle there were no ADRs and so um the you know
we were like T plus three exposure to russia and and with time sort of Russia became a more normal
market and and anyone could sort of trade it and anyone could analyze it and and and and and
we started successfully sort of exiting the parts of the markets, which were easy for anyone
to access. And that led us to starting to look at private opportunities. I guess around
about 2005, we started doing private investments. And there was a general skepticism around
Russia. Can Russian ever become a normal country and a normal market? The Russian,
consumers, do they really want to consume the things that we do in the West?
And we applied that to this concept of what works in the West also works here in Russia.
And so we invested into business models that started to emerge in Russia that we saw
were already very well-spread and very loved by consumers in Western Europe and the U.S., etc.
And so that was the starting point for that pink part of the portfolio.
and there were different sort of different aspects of that.
But the one, the two, that sort of grew and became sort of very important for us
was Tink of Credit Systems, which started as a credit card issuer,
a consumer finance bank with a credit card as its main product,
which over time has developed into Russia's absolute leader in terms of a fintech bank.
And the other one was.
Avito, which is the dominant online classified player in Russia.
And when did it make click for you that this is the way to go in this
investments and to divest from the oil assets?
Well, I guess it started around the time of that annual report being issued.
Those non-tech investments are really sort of, you know,
You know, that was the frontier part of the Russian sort of listed capital markets.
And the final decision was taken in 2012, where we sold the entire portfolio and gave that money back to shareholders in the autumn of 2012.
And from then, we became a pure investor into private companies.
But of course, then we had a hand, you know, we still had a handful of private companies which were exposed to, you know, not tech sectors, forestry and farming.
And those eventually became listed and we distributed those listed assets to our shareholders and became, well, more pure tech around about that time.
And then in 2013, 14, we decided to focus our efforts on.
on the
on the on the on the on the on the on the on the on the on the on the on the on the on the on the on the on the on the on the on the
we define us you could you could describe them as businesses with the potential of very
strong network effects so we can come back to that but we and then we we we had of course
holding in this fintech play that fintech play uh listed in london in an IPO in london in
November 2013. And so we sold most of the shares that we had into that IPO, but we still
retained some shares. And if you remember, 2014 was a very volatile year for, certainly for
Russia, oil price tanked, which is negative. And then also Russia had this, this old Ukraine mess
happened, start with Crimea, et cetera. So listed Russian assets.
went down a lot.
So we didn't think it was good for our shareholders to sell the rest of this fintech bank
into the market because the price had fallen a lot.
And at the same time, we also had investment opportunities around the fintech space
that we thought were interesting.
So what that led to was that we spun off the fintech portfolio and the opportunities
into separate Vostok that was originally called Vostok Emerging Finance.
and that happened in 2015. So from 2015 and onwards we were pure network effects company in
in well what is now called VME global. What did it mean for you to relearn and unlearn certain
things in investing because investing in oil and forest assets and infrastructure assets
is different to network effect platforms and the internet? I think the
The common denominator is, you know, the ability to think and expose yourself to risk, right?
And the and then that it's okay to take risk.
And I mean, I've been brought up and this the culture of this company is an ability to take risk,
but only take risk if you have the, you know, the reward to compensate.
So I think we live and die by thinking about risk reward.
And that's been that that that's very similar regardless of which assets you invest into.
And of course, Russia was a visibility into Russia becoming a normal consumer place, I guess was lower in the mid-2000s than it is now.
Now there is full visibility into it.
And so you can say that we applied, we applied sort of our risk appetite into that.
So, so in that sense, it was natural.
And on the tech side, I had, I was a small shareholder in the.
Swedish version of eBay from the early 2000s, I think like 2003 probably.
And I was on the board of that company's a company called Tradera.
And in 2006, eBay bought Tredera and the and moved in their own management.
And the old management, they were free to go and do business only in countries where
eBay wasn't present and such a country was Russia.
So I convinced the guys to move to Russia to apply their knowledge from the tech world into
sort of what was happening in Russia. I had that I bought a Russian business that was like an
offline going to online business in Yellow Pages. And they started there. But as with good
management, they quickly understood that this wasn't going anywhere. And they looked at an
eBay model. But then they eventually settled for a classified model. And out of that,
came abito that's quite interesting this move if we take a look back at your portfolio and look at
2015 you all already see what is now part of your name the the global footprint with in 2015 you
still had a strong russian footprint but there were more sprinkles coming on for global companies
like blah blah car or get how did you develop this global way of investment
investing and what helped you to become a global investor then instead of a niche investor for Russia?
Yeah. So we we took to the we took the when we took the decision and this is I guess in around
2013 14 and eventually culminated in 2015 when we spun off the fintech portfolio. I mean 2012
we sold everything that was listed gave that money back to shareholders and we took the decision
in 2013 14 we should only do a veto type of investments and then.
And eventually we spun off the fintech portfolio.
But around that time, we also understood that, you know, yeah, that's a good decision.
We'll apply what we've learned from having been part of Avito from the very first day to new opportunities.
But Avito was so dominant in Russia. So there's nothing else to do in Russia.
So at that point of time, it became natural to to open up the geographical sort of focus to
elsewhere and so we applied that initially we applied that to other emerging
markets feeling that developed markets we were we were not ready for but
emerging markets we since we've been around Russia for such a long time we we knew we
felt we knew and I think we knew you know what's important when you
invest into those markets so we started looking at other emerging markets in
our time zone. And that led us to a few investments in the Middle East, which is sort of similar to
Russia. It's often misunderstood. We only think of it as desert oil and, you know, violence. But it's,
in fact, it's a large middle class there that's growing too. I've been brought up in the Middle East as a
kid. So, you know, I felt comfortable in that part of the world. And so we started looking
there. But with time, we found that there were also opportunities which fit.
sort of what we do in more developed markets and our first investments I guess our first
investments into more developed market one was delivery hero so which is essentially of
Germany and and blah blah car of France where we saw very very similar dynamics to Avito very
clear network effects and we also saw that they had not been fully sort of perhaps understood by
markets and and hence got involved in those two and with those two then we we felt more
more comfortable we got more and more deal flow from from you know i guess all over the world
and you know we capitalized on some of that deal flow the opportunities came elsewhere than
russia we still look at russia we still do deals in russia but it's just that the the
larger set of opportunities have come from elsewhere investing is
Partly also about networking and how did you go about to build your global network for VNV?
Well, I think Avito there has helped a lot as well.
Avito became such a large company and I mean, really one of the leaders and in the global sense, in the online classified industry.
and us being part of that since day one
and me being part of Traderas earlier than that
and of course the team of Avito being part of Traderia.
I think, you know, and in the mid-2000s, you know, online classifieds
wasn't really an industry that anyone invested into, right?
It was, Craigslist was private, Shipset was still, you know,
newspapers, Naspers was doing other stuff.
and so and so I guess we were early in that space and as the avita grew you know you know the sector sort of grew in general as well and and then I guess we we became well known for being you know around you know we became well known with with sort of a veto becoming the kind of company it is today and I'm in a large large very well-run company.
As you went on this journey, you always, as a listed company, you always have, like, if I think around 10,000 people standing behind you, or institutions and people, your shareholders.
And it's also quite interesting.
I want to show you a next chart.
I also did get from your annual report.
Sorry.
Here we go.
And it's the list of your shareholders.
It also changed since 2010 a bit.
Here you see 2015 and here you see 2020.
My question is what I found quite interesting in your list of shareholders.
If you look at the 10 largest shareholders, you always had a high concentration of shareholders over like 58 or 70%.
How does this help you?
to run the company.
Well, I think we run the company, regardless of all the concentration of shareholders.
I mean, we, for, of course, for many, many, many years, we were, we, we were, you know, we were our largest shareholders was also the same family that started the company.
So they populated the board as family members and they were very they were very involved in the decision making.
And so it's it's always been very natural for us to have one large shareholders.
They eventually sold their shares to a US outfit called Luxor Capital, which Luxor was very focused and very attracted to online classified ships that and those type of industry still are.
And they were also, you know, they're not, obviously not a family, but they were also quite active, not directly because they didn't sit on the board directly, but they were very, they were very sort of close and were very interested.
And I'd still say that our larger shareholders today are all very sort of responsive and very supportive.
and they share that with, you know, the kind of ownership that we've had in the past,
but they're perhaps not as sort of directly involved as the initial family, at least.
And so that's digressed over time.
I think it's, I think it's natural.
When the founding families involved, they stay quite sort of involved directly.
But as that moves over to more institutional capital, be it sort of,
you know large percentages it becomes more passive even though they're very very responsive and
supportive you use the term active shareholders for yourself um maybe before we go into a definition
i want to go a step back if you think about the and already talked with your analysts about this
that you're a listed company but you're investing in private companies so there's a
always a tension in between the information you want to share with your shareholders that
they are confident that you're doing the right decisions and the information the companies
you're investing in want to disclose how you're going about this and how you're managing
this constant struggle well i mean the the uh the unwillingness to share information from uh you know from
from companies typically is most sort of relevant or most sort of strong in the very early days
when especially in the space where we are investing where with network effects we say that
it takes about five years before you you've built enough liquidity in a marketplace or enough
data in other situations to be able to you know to charge for your products at all so in those
early years it becomes very important to not to share too much information because there's still
competition. Once you've moved out of that phase, you know, the whole sort of idea here
of very high barriced entry being built and, you know, makes it assume characteristics of
when it takes everything. And once you've sort of achieved that, then there is no competition,
right it and and then it becomes more they are able to at a more lessially sort of rate share
information like a veto went from sharing nothing to sharing revenue and margins and quite a bit of
things and and so we we are mindful of that with our companies and and whilst they are not in a
position to share information at all we instead then
help our shareholders of of of you know and trying to explain how we think about this investment
and then and and to use sort of uh you know KPIs and metrics and data that's widely available
perhaps from daily visitors or number of visits or that number of downloads etc so you can
track sort of you know that something is happening in the right direction and then but then
when the company starts to approach, you know, a kind of dominant position, then then we've
prepared them and to hold the hand of them to be able to successfully start to share some
information. And as you see in our portfolio today, Babylon and blah blah, have gotten to the
stage where we we don't share the same kind of information that we did for a veto in the end,
but we, they are they let us share some information. And with that,
information you can build like a crude even if it's crude but you can still build a
you know some kind of starting point that's a financial analyst of how the
company is doing how you're defining the active and shareholder or an active
shareholders active well active active I guess stems from the early 2000s where we were
very active in the in the Russian capital markets an active shareholder in
Russian capital markets where you know in these
early phases of emerging markets, you know, development, corporate governance is not, it's not,
it's not understood. And so we, we in the early days were very active about getting involved
in situations which were very, very undervalued because of corporate governance risk. And then
we were active about dismantling the risks of corporate governance. And so I think, I think the
activity stems from those states when it's more of a traditional in the even in the western sort of
space that you you inactive shareholders you know becomes a large shareholder and then you know
helps the management in the other shareholders to understand why it's important to to to think
about being a good corporate citizen a good good corporate governance but that but that i guess
has a you know relevance not in the to what we do today not because any of these companies
are, you know, have, they're all run in sort of 100% good intent of corporate governance,
etc. But it's, you know, we are active in other ways. So we're on the board of all our
companies. I guess that's the most, that's the most relevant sort of check for being an active
shareholders. If you know on the board, it's difficult to be active. Then I think we, we, we don't define
active as running the companies. We try to be very clear to both our shareholders and also
our portfolio companies that we are not going to run these companies. That's a bad idea. I mean,
we've never run companies. We, you know, we spend a lot of time on investing, you know, when we do
the due diligence of our investment work, we spend a lot of time on understanding that the founders
don't need that help from its shareholders. And so it's so active doesn't mean that we run the companies,
but active in that we are board members and we are very supported board members, you know,
for these companies as they sort of, you know, go through the early innings of their life.
And I think that's where we, that's where we play a role in terms of activism.
I think if you ask our difference around entrepreneurs and founders, I think they felt that it was good to have us around
because it's a difficult journey, right?
It's a volatile journey and it doesn't, it never goes how you think it's going to go, never.
And so to have someone there who's, you know, is going to be there as long as you are there,
and that will always be, you know, supportive and someone to talk to.
They, you know, they're, you know, V&V guys are not someone who, you know,
are looking to take decisions to sell the company tomorrow.
They're going to be here for the long term.
I think that's the comfort.
And, and I think we define activism in that way today.
How has the concept of ownership and ownership, the concept of ownership change?
for we and we because if you look at the shareholders list you're appearing there under the
top 10 shareholders in my free snippets the first time in 2020 did there something change in
the concept of ownership just saying your members should or your team members should get more
ownership over the years you mean you know the way we think about ownership in our
portfolio company no how you think about ownership of the people working at we
we and owning shares of we and we and having shares of the compensation and the share
orientation that that's always been the case right I mean it's it's always been the
case throughout the life of of this company that that the people who work here has
been predominantly incentivized by by by being exposed to the share in in the
initial in the first sort of decades we were you know we had simple stock options
Now, we have a more, it's essentially stock options, but it's structured in a way that's more standard here in Sweden.
And so, but it's, it's, it's, it's very equity linked.
And so over time, I mean, the shareholding of the of the people who work here who have all worked here quite a lot.
I mean, I've worked at the longest, but all the others have worked here for quite a few years.
And it's successfully been become larger, larger and larger shareholders.
How do you think about giving capital back to shareholders or you did two interesting moves?
I think the spin-off of Wostick Emerging Finance was one and then one or two years ago you gave back a certain portion of the capital you did get from the veto sale.
How you're thinking about this and how you're going about this?
I think over ever since I've been at this company at least, we've been very, I think very disciplined with the.
not sitting on liquidity if we don't have anything to do with that liquidity.
We have all throughout the years been a buyer of our own stock in the market.
If we trade at a discount to NAB, we've always been a buyer.
And in that way, essentially distributed cash to shareholders.
And then since we are incentivized by the stock, we're not incentivized to have this company large,
just to have it large.
I mean, it's not a fund.
We don't have a management fee.
we don't take a percentage of a large portfolio so we're not incentivized for that we're incentivized for
these shares to go up in value and if it makes sense to make it smaller for the one share to go up in
value then then we'll do that and so so so i think i think that's very fresh i think it's very
important and and and then and and it's led to us distributing cash when we've had too much cash or
distributing assets when there was no need for our shareholders to get exposed to that asset
to us.
So, and I think that's also led us to believe that if we then, you know, in a different
scenario, have deals, investments that we think are in the interest of our shareholders do
get exposed to, then we can go back and ask for this money.
But then we, of course, have to explain that it's going to, you know, we're going to have
to invest it into this company.
this looks like this it fits our strategy and and that's so i i think that's worked well
and how is the orientation about selling also with reference to your shareholders i think
you have this law if something is listed you sell it and if the founders sell their stake you sell
it as well because shareholders can try to buy this themselves or what is the take on this
It's not quite a law, right?
It's not written into our company charter that if something is listed, then we
immediately have to sell it.
We can hold listed assets.
And but it's not, we're never going to buy a listed asset because you as a shareholder or
a big pension fund, they can do that themselves.
They don't need us to do that, you know, the cost layer of us.
But if we have something that's in our portfolio that we've lived with us private company that
eventually lists if it doesn't make sense for us to sell it either because it's you know
they're still upside or for other reasons then then we can still sit on it for a while but i don't
think you should see us long-term sitting on assets that are listed then we then we either sell
them or we distribute them to our shareholders that's an interesting way of going about listed
assets. But before you have something, the chance to have something listed, you have to find
ideas. And how are you going about generating or getting ideas and V&V?
Well, we, I mean, we, one thing is fixed in this volatile world, right? And that's what we
invest, what we look for when we invest. So we look for network effects. And we define that as the
company, the product that the company sells becomes more attractive with one, every new user.
With one more user, one new user, the product becomes a little bit better.
That in turn attracts another user and makes the product a little bit better.
So you're off in that spin.
That's number one.
Number two is that the markets that they are, you know, disrupting or active in has to be
large.
And number three is that the founder has to be very strong and very able to,
navigate, you know, things that will happen that we won't foresee right now.
So, so that's fixed.
But then you can apply this.
I mean, we started in classifieds, which is maybe the holy grail of these network effects.
It's a winner takes everything type of market.
But then we found this in other situations.
We found it in blah, blah car, delivery hero.
Those things are perfect for, you know, they have the same characteristics.
And we've recently also found it in, in terms of, you know, the one who has the most data wins.
But and in those spaces, we, we, we, we, we we we we have become quite well known in the concept of network effect.
So we get deal flow, I.E. ideas what to do from founders who come to us because they've seen us, you know, as owners in other companies, VCs. We don't really.
compete with VCs. We don't raise money from the same people. We typically stay longer than VCs.
So they don't see us as competitors. They are we have a relationship where we invest alongside
them. And then sometimes we we seek out situations ourselves as well. You know, so it's it's
from a you know, the ideas come from a variety of different sort of sources.
You're having assignments and a few other companies that are shown if you're going
on some portals that show them like for instance the orc.com how helpful are these assignments
i mean this list i'm not sure if they are if this is the correct list but oh oh yeah okay that
okay i see what you mean yeah no exactly i there's some i mean most of these things are very very
small and private situations uh i i do invest some uh uh uh uh
privately outside of Wostock. Nothing that sort of competes with Wostock. That's, I think,
law. But I'm very interested in music. I have some investments into music. That's the main thing.
Are this investments helpful for the work at V&B or are they a separated sphere?
Some of them are helpful in terms of a network of,
of expanding the network.
I think in that sense, they are helpful.
But otherwise they're, they're more, you know, it's, you know, a company is a company.
And you can see that there's some benefits from, you know, you learn.
You always learn when you're involved in different companies and they have troubles or they have wins.
But it's indirect like that. The benefit.
And if you invest in music, just one question. What's your favorite music or do you have no favorite music?
you mean in terms of type of music
or type of investment interview
or what type of music you like most if you're
yeah no no I'm I'm born in 1969
so I think you know we we are
we um you know the music we listen to
when we were in those very formative years of
13 14 15 16 that sticks with you
and I actually I actually I grew up
and looking at
this Irish band you too playing in
Germany. I saw it on Swedish television and I got fascinated by that. So I think if you
ask me, you too and Springsteen on the, I think I've seen those two groups 40 times over
the years, 40 concerts. And so those are those those those those will be the main ones.
Interesting. I also like them. But coming back to the ideas is also like a bit like
music selection that you want to have the good music you can stick to and sort them out because
there's so much offering so what is your way to find on ideas the needle in the haystick
on ideas for investments for v and v i mean you i think you have to be curious you know curious about
new things um i think you have to be you know positive and really
receptive to new ideas. And if you are that, then that, that's, I think that's attract
people who are interested of building new things. And, and then, um, you, you get exposed to
people that come to you, who, who, who know, you, the door is always open. They may not
always invest, but they will, they will pretty much always listen. And, and that gives you a lot
of inflow of ideas and then to sort of to choose which one you know you you learn over time i guess
often these companies that we invest to are so young so it's not there's not a lot of data to go
through it's not a lot of history and annual reports etc so you have to you have to form a view for
in using other sources spending time with the people mainly well looking at the markets
How do you, how important is management in this process, the people, especially if the companies are smaller.
I think that management plays a more important role compared to bigger companies.
No, no. I mean, you're 100% right. It's everything. Right.
I mean, especially when you're investing in these young companies and young companies active in spaces where they're sort of disrupting old industries, right?
is you don't know like we do we're in health today and you know I think we all agree
upon that you know the health sector will be more digitalized in five years and in 10
years but you know to to understand exactly now how you know what kind of business
models how will you know who will pay you know what will be important the visibility
to that is very very low so you have to have management who is able to adapt and maybe have
to change the direction from there to there, you know, in terms of, you know, the focus of the
company. And so, so management is, is, is, is the most important. Absolutely, super important.
I think where we've, where we have been very successful in, you know, in terms of investments,
you know, the common denominator amongst those are that the management has been that's very
strong, very, I mean, strong sounds like they, you know, just strong in terms of muscular, but very, you know,
intellectually, sort of creative and, you know, and have a lot of, you know, persistency, but also being able to adapt a lot.
So the ones that have been successful, there's been management that's had characteristics like those and others where we have failed.
It's often been that we've been wrong about the management, that they didn't have the, these sort of, you know, all these things that we thought that maybe had when we invest it.
Is there some character trade over the years you found, I shouldn't invest with people that are like this?
That's difficult to say.
There's no, I don't think there's one, there's no ABC rulebook on that.
You have to spend time and, you know, people can be different, but still, you know, have it.
You, you mentioned the other sources you're looking at to understand companies that don't have the big history, but you're interested in investing in what are.
examples for this of the sources? Well, well, as you said, I mean, first and foremost management and, you know, management and the people that they have sort of gathered around themselves. And then we, we, I guess we, we, we try to be, we try to get to know them by spending time with them, but also spending time with people where they've been in the past, understanding, you know, them. But, but, but, but, but, but other more quantitative sources are.
or perhaps, you know, if they have a product that's sort of been tested somewhat, you can look at how it's, you know, how it's, how many downloads, traffic, and conversion, there's, there's sort of, there's data that you can, that you can analyze.
That's, you mind that data and you get a better picture of, of how they've fared.
far. And some of your investments, and maybe if I'm thinking about a veto with this
characters of the market, only the sky seems to be the limit. If you're assessing a company
and getting to know them, how much do you want to look into the future? What kind of picture
are you forming about the future the company can have and how you're thinking about
optionalities on this way that are coming up? Yeah. In some
Sometimes it's easy.
And like, you know, this concept that you took us back to what works in the West will work in the East is that also for a veto, we looked at Shipstead and we saw how much revenue there was per every, you know, user in the shipstead markets.
And we saw that, you know, at a veto, it was, you know, one hundredth of that.
And that was not relevant. It should go up. But in many cases now, especially,
now in our portfolio we we are in companies that are maybe our global leaders in the space
so that there is no one to benchmark against and then it becomes more difficult right to to know
where where how does it look at maturity how does it look when you're done kind of thing and so
and so then you have to form a view around that in other ways what role do optionalities play for
you if you're trying optionality is right find that's what you well try to value the company
yeah it's all about optionality right typically a startup is is an option so so but beyond that
we we typically don't put value on on the optionality and see that our subside so that um you know
i don't know what's a good example but uh avito was a company for
than Russia. And they were so strong in terms of tech and knowledge about running this space
and building this space in emerging market. So that they at some point of time also decided
to apply that to other emerging markets. And that was obviously that's optionality on the upside.
We never really valued that. But if it worked, it worked and then that would create value.
And the same is present, I think, in the companies we have today. VoIP, for example, is the
European leader in East Cooters. And I mean, they have applied for a license in New York.
That's optionality on the upside. We don't, we don't, we don't, we don't put that in our, you know, the model we make when we decide of how to invest in DeVoy, but if it's, if it works, it's, it's, it's optionality on the upside on the upside on you already mentioned that thinking about risk and reward is something that I can wake you up the morning at free and you, we can talk.
talk about risk and reward if you're happy to talk with me at this time um how do you
what kind of risk of a new reward are you looking for in a in a company and an investment
yeah well i think we we you know looking at network effects very high very strongly right
i mean like businesses you want to own forever and then you know apply that to very large
markets like classified in russia for example very large markets i mean 150 million people you
large GDP.
So the potential is there.
I think that's our starting point.
I think that this works well,
this could go up 100 times or 50 times, et cetera.
Then, you know, okay, so, you know,
what risk do we have to expose ourselves to have to be exposed to that upside?
And then we sort of, we look at that.
You know, we probably have to put in this much money.
we could lose it all and then we put you know the same amount money again and then then you
basically see if the risk reward stacks up so i think that's in a crude way that we go about it then
maybe let's go have a look again at the portfolio maybe help us to understand um if you have smaller
positions um like um drop net a 0.1 percent
Are there's the small bets where you're thinking they would double or how you go about this,
this positions in the portfolio? No, the small bets will go many, many, many, many times.
I mean, so we, we typically start small. I mean, since we get involved, we can get involved
early. We can get involved early. But we can get involved early. And you get involved early in this
space where it takes, you know, our rule of thumb, it takes five years.
years before you have any revenue at all.
It becomes a very, you know, the companies are subject to a lot of risks in these first five
years. Hopefully, you know, slowly coming down, the value coming up. But the point is that
the, you know, the value in the beginning is low. The tickets are low. And so, so we get,
you know, so hence they don't measure up very much in the portfolio. But if they
perform, rest with hope and think they will over these five years, then then, then,
you know, there's enormous leverage on the upside on them and they will grow as a part of the portfolio.
Avito started as a $4 million investment, you know, it ended up being a $540 million investment.
And that's more than doubling.
That's more than doubling.
Yes.
And then, you know, you know, but when we started a veto, we put that first money in, you know, it was 0.1% of the portfolio.
If that, you know, I remember the, the family owned it.
they said that pair what's you know this is they call it parr's uh kindergarten you know
you know play pair can play with these things it's there's no assets it's nothing but anyway
you know so but if you don't do the small things you miss the big things and the small things
grow and so so we have now a portfolio you know what is it now four or five names that make up
about 70 75 percent of the portfolio and and those four or five names you know you would have mentioned
I mean, if you talk to me two years ago, two and a half years ago, and, you know, we had a, you know, large holding in Avito.
They were in the shadows of Avito.
And in the same way today, we have companies that are in the shadows of Babylon, blah, blah.
And, you know, in time, they will come out of that shadow. And, and, you know, so small things grow.
You mentioned the kindergarten picture about the portfolio. Is there any picture?
are you using to describe your way of approaching the portfolio?
Sometimes it's a soccer trainer who sets up the team and put some on the offends,
or it might be the gardener who sets small plantlings that become the big trees, or how
you're going about the picture or the composition of the portfolio.
No, we, the composition of the portfolio, we don't think so much.
about and I try to be very clear to our shareholders also about that that we're not
going to build a diversified portfolio for you if you know if if Babylon were to list and
were to double it will be 50% of the portfolio fine we're not going to and if we think it will
go another five times from there which we think it will not you know we will keep it you know
and then it you know we're not going to sell it down so that it's exactly one third of
portfolio or exactly 25% of the portfolio. So, you know, I, we sort of adhere to this old
concept. I don't know who said it. I know Barton Bix or Morgan Stanley used it a lot. Maybe
he minted it, but diversification kills the performance. And you have to be, you have to be
able to understand the risks you have and not hide behind diversification. Anyway, I know the
mathematical sort of benefit of diversification, but that's, that's, we, we don't, you know, we try to be
clear about that. So if, you know, we run a portfolio, that's obviously subject to a lot
of risk and also, you know, I think very impressive upside. But if you want a diversified
portfolio, you have to do that at the shareholder level. I, I, yeah, that's, I mean,
that's that's to the extent of the composition of the portfolio. Did you, did you, but
you said something else as well, remind me.
Your picture, how you're going about. Oh, yeah, if you. Yeah, no, I, I, I, I, I, I, I
recently wrote the piece about tennis. I'm a part from music. I'm a tennis fan and I don't
know you don't see my tennis racket here, but anyway, it's behind me. I, and we, I, I sort of,
I plotted our portfolio in terms of tennis players and this is very nerdy and forgive me for
that, but you know, if you think of Facebook, I love nerds. I love nerds. I think nerds is important
and I'm very nerdy in my things.
But and with the risk of being nerdy,
then I would describe the tech world as the,
you know, we don't invest into the Nadal and the Federers and the Jokovic.
They are the Amazons and, you know,
they're established and very large.
We, we invest into the very young players.
And sometimes these young players grow up to the extent that, you know,
Babylon still has, is, is, uh,
a leader in his field for you know in where it's playing but it's not it's not it's not
reach its full potential so this is like uh you know like the german player alexander swerre
for example you know he's uh you know one of the best in the world but there's much more potential
he will be number one in the world i'm quite sure uh and the same goes for it zizi pass
and you know the dmitri medvedev but then also in the portfolio we have you know this
you know the stuff that's in the shadows
today of the medvedevs in our portfolio, the Babylon's.
We have companies like Swivel, Dostavista, and Buxi, which are all, you know,
we don't hear about them much.
And these are, you could, you could, you could compare these to, to some of the younger players,
like Korda, for example, or Janek Sinner.
But then we also have very young players, people who are kids, basically.
And those are the 0.1s in the portfolio.
And there's this risk with them.
Maybe they don't make it to the top in the world.
But if they do, there's lots of potential.
What do you like about this next gen stars compare or like Dostavista Buxi and S.
We.
L.
What do you like about them and what made you invest in them?
Well, I mean, first and foremost, they all.
We have three that we call the next gen, right?
It's Dostavista, Buxi, and Swivel.
I mean, all three of them, you know, they, they very much enjoy the potential network effects.
They are, you know, one more user makes their product a little bit better.
And that attracts more.
And they all, they all have that.
I mean, Swivel is, you know, essentially a bus platform for large emerging market cities.
Buxi is a marketplace for a beauty industry
which is larger than the food industry
and then Dostavista is a marketplace
for last mile delivery
and so all of that
and then very very strong founders
Dostavista is Russian
Buxi is run by a Polish guy
who now lives in America is very focused on America
and Swayvel I think is run by perhaps
the strongest,
tech entrepreneur from the Middle East that we have today, Mustafa can deal. So, so they're
very strong and they're going after enormous markets. What does make this people strong in your
definition? Well, they are, I mean, they are like we talked about before. I mean, they are, they're
very passionate about what they do to the extent that they have a lot of patience and they're
this is this is what they do in life. I mean, as you and I spoke about,
they're perhaps nerds about what they do.
They've spent a lot of time thinking about this and they're very, very focused on it.
But then they also are, you know, they don't, they don't have, you know, pride in that
negative way that if, you know, no, the ship is going this way.
And even though it may be better to go that way, I'm still going to keep this way.
So they said like, ah, this was wrong.
We have to go that way to succeed.
And they will.
And so they're humble, I think, in that way, which I think is super important.
How much data does data play a role for decision making of these people and all investments in your portfolio?
Yeah. Yeah. I think that's a very common denominator. I mean, I think all companies we have are all all tech decisions based on data. They're data driven, very, very data. That's good to know.
When you think about the established players, you already mentioned Woy in Babylon.
What is the interesting thing about why there might be the public image of some of the youth that are just a scooter standing around the corner and they are trashing the inner cities.
But what is in your eyes interesting in Voi?
Well, from our perspective, we're investing.
What's interesting is that they possess this concept of network effects that that and and it's and here it's more difficult to see maybe, but it's it's really quite simple in that you will not take a void or a tear or, you know, whatever it is if it's not outside your door, you know, if it's five blocks away, if it's five hundred meters away. I mean, you will you will go about your travel like you did before. These things were present. And the only reason it can be outside your door is if I have taken it there to come and visit.
it's someone in your building or visit you and so and so the one who has the most
users will have its scooters most spread throughout the city and if they are more
spread so that they are outside your door you will have more users and more users will
make them more spread and so it's it's very very clear that in in you know voice a leader in
pretty much all the markets that they're in and here it's very clear that they have you know
they have a certain amount of scooters percentage-wise but they have a larger percentage of the revenues
than they have a lot of percentage of the scooters so you know you for every new scooter they
put out the revenue goes up on all the other scooters they already have out and so so so I think
that's the from our as for me as an investor in investing you know in in what we look to invest into
what we do that they very clearly click check that box
But then I think also the revelation there is then how popular this has become, both from consumers but also from city councils.
People want to move around the city with the less and less cars.
And the city councils, you know, because of their voters, want it, they want to reduce the number of cars inside the city.
And this fits very well into that.
And of course, it's, I mean, it's the most efficient means of transportation in terms of the environment.
There is the only thing that's better is the metro.
And, and, but what, what this gives you that the metro doesn't is that it gets you point to point, right?
It's not station to station.
It gets your point to point.
And that's, I think it's very attractive for people.
So this has become infrastructure.
This, I didn't, I didn't understand this when we started it.
But now it's infrastructure.
It's infrastructure that's licensed in the same way as maybe as the toll bridge is licensed.
Which is makes it also quite interesting.
I, you know, if you think that at the initial point that this would be owned by, you know,
the ubers of this world or this is now, I think could be owned by the same people who own a
toll bridge infrastructure.
So will Babylon also become infrastructure or when you see the trajectory there?
Yeah, in some in some way you could describe it as that, but it's not as clear as it is with Voie.
But what I think is very clear is that, you know, that we all agree upon that the health space,
I guess is the last very, very large sector that is yet to digitalize. I mean, the online penetration
of primary care today is like reminiscent of e-commerce in 2000. It's 1%. And I think it's going to be
going to be 100 percent, you know, over time. So it's a very, very large and large space.
But I think it's the visibility, again, into exactly what is very, it's not super high. So
you have to be, you have to back adaptable players. And you have to back players that digitalize
this properly because also it's very expensive, the healthcare system in all our societies, right?
you know the kind of countries you and I come from but also in the US it's even more
expensive so so you have to you know and 80% of the costs here are in some way from
employees so in order to make this more affordable for people you have to you have to
properly digitalize it and then their bubble and is the leader so I think it will
become the heart of many many sort of health health systems in the world
And in that way, maybe you could call it the infrastructure, but it's it's it's it's it's it's some
different aspects to it now.
So what makes them the leader?
Well, well, I well, I think there's there's no one who is applied this concept of AI to the extent
that they have. And and also there's no one who has been able to sell an AI by product to the same amount.
of clients and very, very large institutions.
I mean, their customers are the National Health Service in the UK,
TELUS in Canada, Prudentials and Tien, Bill Gates Foundation.
These are all institutions and companies that are able to understand very clearly
what's the best product out there.
And they are able to, you know, become a customer of the best supplier out there.
I mean, Bill Gates, Prudential is, I mean, they're world-class institutions.
And they've all chosen Babelan and they've all chosen to extend their relationship with Babylon.
So I think that sort of is, I mean, there's no one else who's done that with where, with the, you know, this pure digital product.
But isn't that at the heart of the business?
Isn't that super hard because healthcare is such a national thing?
It is hard. It is hard. But you know, if you want to fix the simple things, you're not going to. That's easy, you know.
This is hard, but it also means that the upside is large.
It is.
Why do you see Babylon in like in three or five years?
Well, I think they will still be building their products.
I mean, this is a, this is a company that built product for five years before they had the first customer.
And so they'll still be spending, you know, lots of investments of continuing.
continue to refine their product because even in three four or five years it's not we're not
going to reach the end game of this right so but they will have um you know in in in in that number
of years we'll look back to that you know they will be a multi-billion euro revenue company
and so they will really have proven up that this works and you know this this this this this is in
demand i mean they're all already today and you know you know you know have not
large revenues, but in that number of years, there will be a proper, proper, it'll be much larger.
I think it will be very US centric.
The US is, of course, a very broken healthcare system and one that needs a lot of attention.
And so, and it's very large.
So it's natural for the company to focus there.
They're focusing there.
So it will probably call it an American company in terms of their markets, but it will be
based out of Europe.
So, that's, that's, yeah, no, I also think it will be listed in that, certainly in that number of years.
So listed company, multi-billion dollar revenue, very US-centric.
How high is the chance that you're still being on the side of Babylon then as an active shareholder?
I think it's quite high. You know, I think it will be listed. It will be very large company.
I think it'll be a $20 billion plus sort of market value company.
I think at that point of time, there is a risk that we may have distributed the shares to the
shareholders. But I'll keep mine.
We will see how it plays out. We will see. Going a bit further up with the outlook or
going away from Babylon, which areas of new investment opportunities,
are eternally gravitating to where you find interesting ideas,
optionalities you want to go deeper into?
Well, well, we know, we invest bottom up.
So we look for these three things without we continue to come back to our network
effects, large markets and strong founders.
But we've that has led us to three sort of big macro teams.
Classifies where it was where we started.
We still have some of that.
classified slash marketplaces.
But then we have a lot of stuff going on in mobility, which is a strong macro theme in itself
that we've touched upon, right, with cities becoming non-cars and, but, you know, and, and,
and that macro team drives the large market, but, you know, hand on the heart.
It's the network effects company that we've been looking for and that has led us into that
market.
And the same goes to digital health.
I mean, digital health is so, it's just something that's, you know, a macro theme that's
so, so strong and it's been accelerated enormously by COVID, but that's going to continue
for a long time. But we are there because we found companies that can build very high
badger entry. But if you, if you, if one allows oneself to sort of expand what we see today,
that there's more and more opportunities that we look to, which are in the intersection of
these network effects and a macro that has to be described as a climate matter.
macro and so so there's many there's this we have a very fascinating opportunities in
around food waste agri tech the way consumers are are looking to sort of source stuff locally
and marketplaces around that that that we are that we are very some of them we are already
supposed to, but there's an increasing amount of activity there.
So that may be a description of a new theme, if you will.
Where do you see there the network effects coming in on the relation to climate or efficiency?
Well, food waste, for example, there's a marketplace for food waste that we are very, very
excited about.
So that's a marketplace, right?
fragmented demand fragmented supply you know lots and lots of lots of lots of liquid it in the
middle you know 30% of the food is wasted or something like this yeah no no it's a horrible amount
of food that's wasted in the world that that we have to you know fix uh you know if it's very
you know it's very you know as part of you know us being you know you know taking care of this planet
better but beyond that I think we see a lot of a lot of data place around the
agriculture which are perhaps no global niches you know small niches but on the
global scale they become large and here it's sort of you know the network effects come
around the same way as Babylon for example that the one who has the most data will
win here that farmers will go to the company that has the most data and then
And that gives them more data than you're off in that spin.
So there's a couple of opportunities like that, weather data, other types of data.
And then there are other marketplaces like, you know, like your local corner store, you go there and you probably want to buy apples from your local orchard.
But your local corner store has no market ability to source that efficiently.
They can't go out and sort of, you know, contact all the local farmers directly.
So there's quite a few marketplaces coming about, which helps.
your local store to source local apples, but without, you know, and still do it efficiently.
So those kind of opportunities are very interesting too. That's quite interesting.
Looking five years out, where do you see we and we global then? And might there be a chance that
you have another name or are you staying within week? No, I think V&B global is where we'll
stick. It's, uh, we, we, we decided to drop the Russian sounding Vostok, not because we don't
Russia or like investing in Russia, but because we had so little Russia in Russia so that we
sounded like we were only about Russia. But the global I think is generic enough. I mean,
that doesn't put us in one bucket. I think we'll do what we do today. I think in that number
of years, I think the, you know, there will be there will be five, six companies that probably are
in the portfolio now that are quite large in comparison to what they are today in
percentages of a portfolio that will have grown up that will become top 10 in the world in terms
of tennis but and there will be a lot of new ones i mean we have a we started a scout program
last year where we have a handful of scouts that we know very well we trust very well and they know us very
well and and and they they're typically entrepreneurs themselves so they get a lot of asks from
other young entrepreneurs for help and those young entrepreneurs are always fundraising so if the
scout decides to invest we say we'll invest five to 10 X what they invest and give them a little
part of the upside for handling and so we we we our ambition is that we'll have 10 scouts
and each scout will build a portfolio of 10 companies so we'll have a hundred very young
companies in the portfolio and so and then and then you know as they hopefully grow then we'll
be able to invest you have a very lean team do you see a chance a team will grow as well or do you
are you going about the growth with the scouts we you know maybe the team will grow somewhat
but i think we are we are all much more interested in in running investments than running people
So we like this concept of using the network here.
You know, all these scouts, for example, are people that we've known from portfolio companies or in the industry.
And so it's more efficient for us to use a network of people to do the work that we can't do in-house.
That's interesting.
I'm fine with my questions at this point.
Do we have something to add?
we haven't discussed or you think that it's a good closing word for the interview yeah no i
i have i don't have a i don't have a like a not not really i think we talked about a lot i as
your questions were very good i i it's um you know this it's we are about taking risk right so it's
a volatile journey but I'm I'm very very focused on not taking risk if the
upside is not enormous so so and so the risk reward I at least I think I'm very
confident about this very good and and then it's also when that's the case it's good
it's good to be long term I guess it's the other it's the other important factor here
you can write out the volatility thank you very much for the interview and taking the time and thank
you very much for the audience listening to it thank you and bye thanks bye