Good News York by Growth Mode Content - GNY EP. 47 | Feat. Zach Premo from Ads On The Go!

Episode Date: June 2, 2025

Growth Mode and Digital Billboards: Ads on the Go Sponsors Good News York In this episode of Good News York, hosts Matt from Growth Mode Content and Mikey B introduce their new sponsor, Ads on the Go, managed by Zach. The show kicks off with light-hearted banter before delving into Zach's journey of establishing his innovative digital mobile billboard business. Zach shares his entrepreneurial challenges, successes, and the value his company provides to local businesses by displaying digital ads on a truck, which drives around high-traffic areas. He also discusses the potential for growth in the digital signage industry and hints at future innovations. The episode wraps up with excitement about Ads on the Go's sponsorship and upcoming collaborations. 00:00 Welcome to Good News York! 00:19 Meet the Hosts: Matt and Mikey B 01:28 Exciting News: We Have a Sponsor! 02:38 Introducing Ads on the Go 06:41 The Journey of Ads on the Go 09:16 Zach's Entrepreneurial Story 18:22 Sales Strategies and Success 19:58 Balancing Ads and Value 21:09 Growth Strategy and Lessons Learned 22:34 Building and Fixing Signs 24:00 Niche Markets and Unique Purchases 28:19 Creative Advertising and Proposals 33:24 Future of Digital Advertising 36:41 Conclusion and Sponsor Shoutout

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Driving, working out, walking the dog. If you're into podcasts, chances are you have something to say too. With RSS.com, starting your own is free and easy. Upload an episode and we distribute it to Apple Podcasts, Spotify, Amazon Music, and hundreds more. Track your listeners, see where they're from, and start earning from ads like this. Even with just 10 listeners a month. If you've been thinking about starting a podcast, this is your site. Start free at RSS.com

Hey guys, welcome to Good News, York. It's Monday. We're almost a week. We've got a piles of coffee. Yeah, a lot of it. Two pots already, but we haven't even started the show. I'm Matt Major from Growth Mode content,

joined by my vanilla ice look-alike contest winner, Mikey B. The fuck. That's all right. That's how we're starting the week. I was trying to come up with a good look-alike, and that's the first one that popped in my head. I don't know if that's an insult. Real nice, nice, baby.

Anyway, he's got a huge career. He's like into house flipping now. Oh, yeah, dude, I met him at the last unicorn in Syracuse once when he was signing autographs. Remember when he came back out with the heavy metal version? It was me and Andy, Andy Lomaca of all people. Fire and ice. Okay, I can't believe you remember the name.

That's borderline genius or pathetic. Half hardcore half rap with the album. I didn't know that. I thought the whole thing was hardcore. No. It was half and half. Jesus. There was an ice ice baby, the original version, then a hardcore version.

On the same album. Yeah, I met him. I saw him for that. Nice guy. And I said, one day, I want to be on a podcast and look like you. And here we are. There you go. You know what I mean?

But enough about me and vanilla ice. We're scaring away the sponsor. Yeah, we have a sponsor, dude. Tell everybody. Come on. We do. This is very exciting. Good News York has, now, to be.

to be fair, our clients at growth mode content are technically the ones that make this possible, right? Yes, absolutely. They're the ones that are footing the bills. But as we're growing, we're getting exposure and we're going well beyond that. And we're able to bring in other businesses because we can bring those businesses value. Yep. And that is why our buddy, Zach, who you may have met before if you're a fan of the show. He's back. He's back. Zach is back. And he's now a sponsor of Good News York. Dude, Zach, attack. You are back and you are a sponsor. That's right. Ads on the go. I call him Vanilla Ice and he starts rapping. I love it.

Yo, yo, check out the mic. I don't remember. All right. Quit while you. Yeah, all right. Anyway, um... How are you, buddy? We'll head up the stage.

Doing great. I'm doing even better now. Yeah. Buddy. First of all, welcome to the show. Second of all, thanks for being our sponsor. Because, I mean, that feels so cool. Because now we can say, welcome to Good News, York, sponsored by ads on the go.

That's it. Did I do it right? I think so. Is that right? I mean, yeah, you're the guy. That sounds right. Okay. Ads on the go.

Talk about ads on the go. Remind us because you were on the show before. You have taken a concept that's been around for the beginning of time. Signs. It signs. But you've done it digitally. Let's talk about it. What do you got?

So we have a big, giant digital mobile billboard. It's on a truck, right? Regular Ford Transit. And we just drive it in front of people all day at local events in the highest traffic areas of greater Syracuse area. Wherever it is, we're driving your message right in front of your people where they can't miss it. They can't skip it. And we're just getting attention for your business all day. And now we're going to be getting attention for you guys and your guys as clients.

I'm so excited for that. I mean, we're excited for us, but we're excited for our clients too because as Matt said, they really are our rock stars here. you know, we're able to do this show because of them. Yeah. And so, you know, we have been thankful that, you know, them just having podcasts with us has allowed us to grow, you know, people watching their stuff and they see good New York. Now we're going to be on a digital truck.

I mean, dude, I'm very, very excited. And, you know, like we talked about, we're going to be able to promote our growth content clients. You're going to learn about their podcasts on the side of this truck driving around town. but you're also, I'm a little extra excited because you're going to be promoting our business. So growth mode technologies, growth mode content, the different things that we do.

I feel like when you get a billboard, that's like the next level in business. 100%. To me, like, I don't want to say you've made it, but you've definitely made it to the next level. It's the equivalent of like, I've always said bands are like, oh, I'll know we've made it when we're playing Madison Square Garden. When I had a band, I said, no, you know you've made it

when your song, is featured in a karaoke list. And I feel like that's the equivalent. You know what I mean? We, okay, you made it on a billboard. It doesn't sound sexy. It's sexy as hell, man. That's a big deal.

And we're on a digital billboard. You've got to see this truck. Yeah. I mean, no, this is incredible. And you, you know, everybody's seen nowadays digital billboards on the side of the road. Yeah. It's that attached to a truck. It's cool.

It's cool. It's cool. When you're first talking about this, I'm like, oh, yeah, you know, they sandwiched these things on the big sides of the truck. even the rear hatch is a screen. That's the crazy part is most of the competition or most of the people who are doing the same thing, they don't do the back screen.

And it's one of the craziest things I just can't wrap my head around because that is the moneymaker. When we're shitting in standstill traffic and you're just, I mean, do you say you were shitting in standstill traffic? I mean, it kind of depends on how much. Because that helps.

No, but you're right. I mean, think about that might be the best, honestly the rear might be the best advertisement when you're behind it's what you're looking at head on the whole time you know and I mean that is phenomenal you say competition is there is there a lot of competition for this companies there's one out in right or there's one out in Buffalo there's New York City has them

oh okay it's the big big cities have these trucks yeah I mean predominantly we're one of the only ones in central New York there's one up north but we're the only ones who do this type of model who do this in advertising. We really I mean we just came off the last two weeks we've had six local parades so I mean we try to do a lot of fun

community event type stuff with it. I mean the parades are so fun too because we got I mean we'll have four people just their only job is to throw candy at kids all right that's all you're doing all day long that's the best gig yeah and ideally at the ground not at well yeah yeah unless you're going to wear like you know like a

Competition shirt. Sure. A different story. That is a different story. Oh, but that's always fun. That's one of my favorite uses for it. I used to throw C batteries at kids, but apparently that's frowned upon. Well, you know, flashlights have gotten smaller.

Yeah, that's true. That's true. Tell us a little bit about, Zach, the business. It's grown a little bit in the short time since we've seen you last, right? Absolutely, it has. I mean, I could not be more grateful for the people who have gotten on the truck and shown the support and for other people around the community, like you guys who give us, you know, that opportunity to spread our message.

I mean, it's, I can't say enough about how much of an amazing community this is. It's, I don't know, it's hard to come up with the words for it because it's just when it happens and when it works for you and you look back at it. It's one of the craziest things ever. And I'm still going through it, you know? I'm still only three, four months into it. Which is wild for me. Yeah, well, yeah, it's really hard to be able to sit back and look at it and be like,

yeah, it's, we've gotten to a great point here. Well, I mean, one of the reasons it's working is because you, right? Absolutely. And that's the whole point of our content endeavor here is to really let people meet the people. But I can't tell you, man, how many folks, A, referred me to you or how many folks talked well of you in other rooms? And I mean that honestly. And then we mentioned when we had you or talking about you folks, everybody who's Metsche has nothing but kind words and they're really excited to see you succeed.

And that's the type of thing that, you know, people love, man. You're doing everything right. Yeah. And, you know, as far as the community thing, it's funny you say that because us, too, we've only been at this five, six months at this point. It feels like it's been years, you know. It's been a great journey so far, but it's been a lot. And I think a lot of that is, you know, there's so much division out there, right?

and so much controversy that you forget about how great of a community this is and how many great communities are out there that, you know, at the end of the day, people need people, man. And we all want the same things, whether we know it or not. So, you know, I love that you said that because it just reminds you of that, you know, there's still community out there. There's still people that... It's one of the most reassuring things to know that especially in a place like this,

if you just do the right thing and you try to help other people, it comes back to you. you. 100%. And, you know, it's not always the easiest thing to do, right? But when, I mean, it is very reassuring. I mean, we live in an awesome area here. I agree.

From, you know, a different area. It's just, it's the most incredible thing to come to this environment and be able to benefit off of it and be able to help other people and be able to get help from other people. Remind us again. I mean, because you're like, what, 14? You're like so young, I forget. 21. 21.

You may as well be 14. Yeah. When did you, like, tell us how. Girl had a business. before he could drink. Yeah, I know. For real, dude. Wild.

You're listening to a podcast right now, driving, working out, walking the dog. If you're into podcasts, chances are you have something to say too. With RSS.com, starting your own podcast is free and easy. Upload an episode and we distribute it to Apple Podcasts, Spotify,

Amazon Music, and more. Track your listeners, see where they're from, and start earning from ads just like this. If you've been thinking about starting a podcast, this is your sign. Start your new podcast. podcast for free today at rs.com. You're listening to a podcast right now.

Driving, working out, walking the dog. If you're into podcasts, chances are you have something to say too. With RSS.com, starting your own is free and easy. Upload an episode, and we distribute it to Apple Podcasts, Spotify, Amazon music, and hundreds more. Track your listeners, see where they're from, and start earning from ads like this. even with just 10 listeners a month. If you've been thinking about starting a podcast, this is your sign.

Start free at RSS.com. Better not have any beer in that box, truck. Tell us, like, how did this idea come about again? Remind us, because, you know, when I was your age and I can't speak for Matt, but I would assume, like, I wasn't fucking thinking about starting a business. You know what I mean? You did have an entrepreneurial endeavor that involved a U-Haul at one point, though. Oh, God, do we need to...

That's right. You reminded me of that on social media. Yeah, it just, that just came. What was your post? Say what your post was. It was a K Rockathon about 800 years ago when the tickets were $10. But the biggest adventure, this was at Vernon Downs, right? Yeah.

That's where they had the best of all the Krochazons. That was the best. In the parking lot, somehow not even far from where we had parked. Everybody's party and they're doing whatever. And you walk down and you see this U-Haul truck. and they got a keg inside and then they got a dude sitting on the roof with a funnel that goes from the roof of the thing down to the ground

and I don't know what you were charging but you were charging folks to do a I don't know how many beers might have fit in one of them he posted that the other day I forgot about it he goes he shared the KRACatham post he's like I remember when Mike was on the roof of a U-Haul selling beers and just like just pouring funnels

dude I've got a I've got a drag I've got, I used to sneak backstage at every concert. I used to have this company through eBay of all places make me, one year I got a backstage pass, a real one, because the bass player from a fake credentials company on eBay. Yeah, yeah. The bass player from Finger 11 was like against the guardrails, signing autographs, and he goes, if anyone can find me a bag of weed, I'll give you a backstage pass. Now, looking back, I think he was looking for a woman, you know, because I went and found

someone I brought to when he was like, oh, all right, here's your path. So I went back there and I hung out with, I've hung out with so many bands on their buses, and whatever band I was in at the time, I'd give them my demo. I was on stage with these bands. Like when the guy from Boy hits car jumped, I was on the stage. And I have all that... Right, does the car hit him? Well, that was the name of his band.

Boy almost hit the ground, but luckily the crowd caught him. It was actually legendary. You can look it up. But anyway, my point is, I have all that footage on 8mm. tape. And I need to dig that out and edit through that stuff and play it on the show. I would love to see it. But, uh, oh my God, dude. So from that year forward, I would, I found this company that would take the basis of the past that I got that year and they would just update it. And then send it to me. Like they, I would send them. You had an original so you knew what to work

with. Right. And all you had to do is just walk by and be like, hey, well, what time is, uh, I'm in, uh, whatever, the Xsies. We go on at, you know, three. Do you know what's, you know, what's? stage that, yeah, right through there. You just got to look confident, you know, clipboard in an earpiece. That's it, man. Anyway, we went on a tangent. That's almost everything right there. That actually ties it right back to the question that you asked, though.

Right. Oh, right. We're interviewing you. No, no, because I had, you know, that was literally almost to the point is I literally was, again, being 21, I'm only here because of persistence and confidence. 100%. Like I knew what I was doing or at least trying to learn what I knew what I knew. I was doing. There was two people who started this business. I had nothing to do with it. There were these two people in 2018. They started it. There was a franchising side of it, a manufacturing side of the

business, and there was a local market business like I have right now. And, you know, I was in JCC at the time, community college up north. I was serving at a diner. And there was some networking events. And I just, I borrowed a suit from our community college closet. That's amazing. I still have it to this day and it fits a little bit better but it was like up to my knuckles and it was just it was terrible that i even went in the public with it like down to my shoes and everything about it just it looked terrible and i didn't even have a tie i had a black uh uh dresser so i just looked like an overgrown preacher because i was literally i literally it was bad i had a buttoned right up to it too and uh whatever i introduced myself to the people at three four five different networking

events. They needed a salesperson. All right. So they emailed my advisor. I got into contact with them. I went in the next day. They hired me right on the spot to do sales. And they told me 50% commission because they were going under at the time. Like they already started. Yeah. 50% commissions. They regretted that instantly. Yeah. It was about, I think it was a month and a half. I sold 72 of them in Watertown, New York. They didn't think he'd sell like that. It was after 25 that they cut my commission down. Did they really? Like, we need a rethink.

Oh, yeah. I mean, I was a 19-year-old kid coming from college, never done sales, never done anything. And I had a buddy, too, who moved here with me to, you know, continue and start this business. And he was doing it with me. And I just don't think they were kind of like, hey, like last minute, let's just try it. Yeah. They can dig us out of this hole. So a weekend to it, I watched everybody leave.

You know, they all got fired. because they had 20 people building the trucks. I mean, they literally had 24 trucks in that parking lot. Because their model wasn't just the advertising like you're talking about. They were also just making the thing. Yes. They were manufacturing and franchising, and they sold 26 of them in one year, but that was way, way too fast to grow.

You can not sustain that with the amount of employees that they had, and then it got to the point where it was, you know, one of them wasn't comfortable putting many more money into it. He was the one who brought the money. Sure. Serial entrepreneur. That'll happen. There are gentlemen who brought all that side of it.

And, you know, from there, it was just the manufacturing defaulted, the franchising shut down. I mean, I sold 70, I think it was 72 or 76 in the first month and a half in the same timeline. All these people operating in Florida, they were operating in Texas, they were operating in Las Vegas. There were some more North Carolina, whatever. They're big cities. They didn't even sell. 30 in that same time span. So the training wasn't there either.

Yeah. There was something that they were also COVID entrepreneurs. There were some people who were like, hey, I got money. I want to be an entrepreneur. They spend the money. Didn't really know what that was about. They only had their truck out two hours a day or whatever. Yeah.

So right then and there, the other partner bought out the local market and it was just me and him and a couple drivers. So from there, we started again. It's Watertown. We did it. We did it. It was going good. that we decided if we're going to get anywhere or if we want to go anywhere, we have to go to

Syracuse, we have to go to Syracuse, we have to go somewhere outside of this 25,000 people. Yeah. I mean, it's a very small market Watertown. Wow. So is ads on the go not your bit? Like, is that your business? It's mine. Okay.

Pixelette is what I started. Gotcha. Yeah, yeah. So it was actually a couple different names. There was Running Board's Marketing. And then I was Pixelette when the old partner bought them out and the job doing the franchise. And it was just me and him in the local market. And again, we kind of decided that we had to do something if we wanted to continue to

get a business. You can only grow so much, but it was also a very proven concept to say we can succeed. In Watertown, New York, we could probably succeed a lot of other places. Yeah, I would say so. Absolutely. Absolutely. There's not much going on there. And so we kind of just dreamed it up one day.

And we're like, next Monday, let's start going to Cicero. Let's just start in Cicero. Let's not go all the way into Syracuse. Let's go in this little nice, you know, high traffic suburb area. And just started driving down. I was driving down from Clayton, so, you know, an hour and a half trip here every day. It took about three days. It worked.

I think it was 20 sales in the first three days. Wow. Crazy. And we're like, all right, let's find an apartment. So I'm not even thinking about it. I've never even lived anywhere up north. I just found the first apartment that said I can move in tomorrow. And I would have picked such a different apartment.

Did you wear the oversized suit when you were looking at it to make sure you look like a reputable tenant? By then, I had enough money to buy a Coles $49. Dude, I love Coles suits. I don't care. They're great. Love Coles. Shout out Coles. Especially when you can steal when your family members, Coles cash.

The only thing I don't like about Coles is when you get, done, they're like, hey, you saved $190 today. And I'm like, no, I didn't. You just marked things down. Stop lying to me. I always love that line. Show me how much you made. Yeah.

Yeah, right. Speaking of sales, though, what, so you sold exorbitant amount of these trucks more than other salesmen. What was your strategy? What did you have a specific strategy that you were like, you know what? I know how I'm going to sell the same thing. I love motion. I love passion.

I love excitement. So when I pull up, like, my whole strategy is pulling up. with their business on there for a cold call. And on a good day, when I have a driver, I can hit, you know, 20, 15 businesses a day, especially in those times. Now it's a little dwindled with all the extra responsibilities of stuff. But I would always take the time to put up their ad, put up a mock ad, their logo, and that way it's just the most.

They can see it. It's the easiest thing in the world. I would imagine. At the very least, usually they're coming out and taking pictures of it. Yeah. They're, you know, oh, look at this. Look at this. Usually I walk in.

They're already there looking at it, excited. You know, there's only been like one or two times where there's been one time where they're like, oh, you know, you can't use my branding or whatever. And we are protected under cold call law, but whatever, you know, one time out of the thousand cold calls I've made, I'll take it all day. What does that? Yeah. I love.

Excuse me, sir. People at best. You know what? You know what? Now that I'm thinking about it, the first time you were on the show, you rolled up With our Good News York logo. Which I believe it to be out there right now. And guess what?

We now have officially announced it worked because now you are officially a sponsor of Good News York. Ads on the go. I mean, it's solid. Do you have to cap your clients? Because there's only so much time in the day, right? How does that work with scheduling, right? Like, or is that a dumb question? No, it's a great question.

I cap the amount of ads we have on there not because of contractual agreements, not because of this or that, but because I want effectiveness for my product. I'm not going to have someone pay for an ad and show up every 10 minutes. Right. Yeah. There's no value in that. I'm going to find another event or a different outlet for your, you know, for your marketing. Our subscription is Monday through Friday, and that's why we open up the weekends so we can do different things to expand our model.

Gotcha. And to offer different offerings. So we do cap it to a certain point, but only when I believe it's getting, like, I just won't take money and not provide value. Yeah. There has to be valued there. Quality over quantity. Yeah, exactly. There's a very, very good balance that I get to, to where it's, we're making enough money so we can grow and expand.

And we're also providing great value to these businesses because I'm an overperformer. If I tell you I'm going to do something, I would like to do double that, or at least, you know. So that's my favorite thing that's the way you succeed, man. Expectations. You're impressive. Under promise and over deliver. Absolutely. That's, Matt's lived by that.

Yeah. Yeah, absolutely, man. You've loved it by that. At what point in your plan do you hit expanding to more trucks in different areas, things like that? So I think especially after my, the incredible lessons I got watching, you know, a few entrepreneurs in this specific business. Yeah. Like I said, when I was running boards and when I was pixel it, I got an incredible opportunity to learn firsthand about growing too fast and about over-leveraging. Sure.

So my intention is to never grow with debt, I hope again, because I can see the stress that it brought and it's a very difficult thing to maintain when the worst case scenario in the world happens. So I plan for a slower growth, but I also see where there's opportunities for faster growth in different realms of it. I see a lot of people running those, you know, even the arrow boards all over the place and I can build and I have built the same exact sign. I signed and sold them to a company like the YMCA, where it's the same capabilities as my truck but on a screen, on a trailer, right on an aeroboard trailer. So those ones you've seen, it's almost like they take a flatbed and they just strap a sign to it or a screen rather. Oh, okay.

In the middle of it sort of thing. Yes. So I think there's opportunities for different things, whether it's the signs, whether it's the billboards. So you still have the capabilities, and you're in. still in the business of building these things, sounds like? Okay, I didn't realize that. Yeah, so I fixed, I mean, we've built the company itself before it was ads on the go. We did a lot of big, or a lot of large signs in like the city of Watertown.

We did one for Crotty Johns and Cicero. And now I still go around helping a few of the local fire departments, Crotty Johns, the different areas with their signs because it's kind of one of those things where not a lot of people know that technology. the ones you know that technology are going to charge you an insane amount. And it's all that similar, like, it's very modular, right? Like we were looking at the back of your truck. Yes. You know, to make up that big screen as a bunch of squares of smaller units.

Yeah, absolutely. It'd be exactly what I have there on a smaller scale, smaller generator, or plugged right into your, you know. I mean, really, our big screen here is a bigger version of that, except, you know, where we've got six panels. Your individual panels are much smaller, right? The tile them together. Absolutely. But, you know, with the signs, you know, you can play around with the better qualities, the worst qualities. I see.

It's just one of those things that I really only started getting a little bit into helping fix some of the signs because I learned how much those people were charging to repair those things. Oh, sure. And the profit margins on them are just absolutely insane. Yeah. I mean, it is incredible. Well, it's a niche thing. Yeah, it is absolutely. else. If you're the guy

or the company that is the one in town, you can charge anything, right? There's some industries like that. I know, I'm sure you know that in IT where you can just talk to people and they'll believe you. Oh, yeah. Dude, every year I get my dryer vent cleaned. And every year, I

never remember who I used the year before and I Googled dryer vent cleaner because it's a very niche. You know what I mean? At least in my world it is. And it's like, I think they've got the market cornered because I don't I don't know how to do it. Isn't that the words, though, when you don't know what they're talking about.

I spent $20. He's like bought the dryer lint cleaner from Amazon. Oh, there you go. To a drill. He's got to be AI dryer cleaner. Sitting in a package. Yeah. That sounds about right with you.

Yeah. Forgot you bought it. You'd be surprised the number of things that are new in the package around my house. Yeah. He just bought six bags of golf clubs. I had to go pick up in Corning, New York. Those weren't Brandon. No, they were used.

What was the story over there? Because I did see that. Dude, so We have been talking about me learning how to play golf. I've never actually played a round to golf. We talk about me learning how to play golf, and I have this bizarre addiction to auction sites. Which I get.

I did too for a while. Specifically, like, weird, not like eBay, but like weird government auction type of ranch. It's fun. Yeah. And I just happened to see an auction for nine or, no, five bags of golf clubs. Five or six, yeah.

And I paid $90. The newest club is from 1947. And there's nothing wrong with that. They're vintage as hell. But it's so funny because it would be like me being like, you know what, Matt, I think I'm into, I want to get into, like, IT. And then I go bought out and buy like 32 desktop computers to start with. That's not normal? Well, I guess in your world, it's phenomenal.

I love that first step of action, though. Yeah. You know, like I make fun of them, but at the same time I get it because I was an eBay whore. Actually, you know, he'd understand. My wildest purchases, I bought a bus once on the offside. Oh. Like a nursing home bus. Had the wheelchair lift and stuff.

That's great. And I was in a band. I found, I paid $600 for it, by the way. But at the time, that was my last $600. So after I won it in the auction, it was in Waterloo. and I called around to find a tow company to just have it delivered to my house in Syracuse and the tow was going to be 900 bucks

and more than the yeah more than I paid but also more importantly more than I had at the time sure so I ended up just going and get it and driving it home to myself and then it sat in my driveway because I got real paranoid that if I was out driving the thing and it broke down I couldn't afford to have a towed home right you know

it's amazing so it sat there for a While I had big plans, it was going to be a mobile podcast studio, and then I found a company out west that makes a bolt-in kit to turn it into like a party band. Sick. I'm like, this is pretty neat. But still, I was just so paranoid about it. I put it for sale, and these two dudes from New York City rode a bus up from New York City and came with a plate, handed me cash, and drove it home.

How much you sell for? $2,500. Get the fuck. Yep. Dude, I can't make fun of you for that. You flipped it without touching it. I did. I made money on it, but at the time it was,

and you can imagine how excited my wife was. Honey, I bought a box. Oh, sure, yeah. What the fuck are we going to do with a bus? Man, that's such a good deal, though. $6 for a month? Dude, my wife's mad that I had a Pee-E-Herman bobblehead show up the other day.

She's like, what the fuck are you doing? I'm like, hey, leave me alone. I like these things, okay? That's in trend. I'm the guy that back in the day, back in the day, Daddy. No, okay.

Back in the day, I was a, a whore for those infomercials, man. Yeah, okay. And I got my first credit card and the first thing I bought was... You actually bought the stuff? Yeah, yeah, yeah. Like, remember the belt that you would wear and it would give you abs? It would do this? All it did was electrocute me and burn my

stomach. Yeah. And I was like, well, I guess it's... I'm burning the fat, I guess? I don't know, but... It's a legit medical thing, but... What hell are we talking about? We're a sucker for shortcuts. Yeah. Yes. We're here with Zach from Ads on the Go, who is our sponsor. Enough about... Zach, uh, before we get out of here, let's tell folks again, if they want to advertise with you. Yeah. What's the procedures? How do

they get in touch with you? And what should they know? Oh, man. Well, what they should know is that, especially with our price point starting at 349, I can guarantee you that it's $350, $3.49. Absolutely. For how long? We're here for small businesses. That's for a whole month. We have different packages, depending on how often you want to show up. That's really what we put it on to. But we make it, so that every business, or we'll fit every business's budget. Yeah. Because we want to be an asset to the community. We want to be a resource for a business looking to spread their message.

And just for a comparison, regular on the side of the road billboards typically start around 3,000. Absolutely. That's nuts. And there's one place all the way up there, out of the field of vision. You know, you really got to strain your neck to look at that thing. But, you know, the one thing with us is that I can guarantee you for $349, there will be no other company that can get as many eyes as your business as we can. I mean, we are driving past hundreds of thousands of cars a day.

Do you have the same route every day or do you change it up? How does that work? Definitely, it's the same route because the traffic on Route 11 and 31, that's intersection right there, intersection down in sweet art corners, and even down into Maddiedale, it is absolutely insane. Yeah. We've gotten some of the best returns off of that route, so I genuinely stick to what works best for us. But we will hit the 3157 down there in Liverpool and Clay. There is some busy traffic out there.

We got some clients out there who want that specific target market. Now, do you have any sort of like a line where you say I can't do? Like what if I said, hey, Zach, I'm going to give you $350. And for a month, I want you to have Matt's picture and it says Matt slaps babies. Would you do that? Because I want to do that. It depends on how tasteful the picture. That wasn't very tasteful.

If it's like a Photoshop. I'm talking like a very night, like where he's kind of... Now, I might do that, but if it's like a picture of him slapping a baby, probably now. Well, that would entail that you would actually have to slap the baby. That's actually an interesting question, though. Have you had non-businesses? You know, somebody had thrown a 50th birthday or something. Or will you marry me?

Have you had one of those yet? I did that myself. I proposed my fiancé. No way. Of course you did. I'll show you pictures after. I literally, and I'm not going to lie to you. I want, don't get me wrong.

obviously I wanted to propose but I also wanted the content I did. Yes, yes. You find a way to do both. Sweetie, smile big this is going to pay for things. Yeah, yeah. Just say yes and then you can tell me no after we're done filming. If you ever want a house, you've got to make this look awesome.

Or else we're living in this truck. Take seven, you know. Take it look real this time. No, but it actually was one of those funny, funny, like just timing of life moments to where, I mean, I was trying to get the investors in. on this business for six months I was away from it. So six months, I was just consistently. I didn't have a full-hand job.

I was just trying to get someone to go in on this with me. And I've been with my fiancé for five years. I met her in high school. We had a little bit of time apart. We found each other again. Love it. And it worked out to where I got the ring and we bought the truck on the same weekend. So I was like, I can't not use it.

Yeah. And it was her birthday. What do we do? So like, it would choose all those. The universe was like, you got to do it. Yeah. Yeah. It was like, all right.

All right. What a way to break it in? I'm convinced. She only said yes because it was on the truck. But have you had other businesses? Good thing of work. Like that or not. Have you had other people do stuff like that?

We've done April Fool's Day before. That's a good. Oh, wow. Weddings. We've done. We've even had us hooked up to a photo show or a photo booth so that everyone's pictures are playing right there. Dude. Then we have music playing.

And even, you know, Mario Kart party. Yes. Danny, Tripodi, our gaming whiz. Yeah. Like a parking lot party, man. We're going to have to think that. So I'll just tell you a little behind the curtains. One of the things we're doing, we're doing advertising with them.

But also, Zach is hooking us up with a couple hours of whatever we come up with. That's dangerous. So we could have him park somewhere. You just heard about my baby. We could do that Mario thing. We could have you slap babies on April Fool. Have him park in front of your house. and just says Mike's an asshole.

I like that. There's already people that do that, but that's fine. I mean, I'm down. The neighbors will pay for that separately. Yeah. Trust me, the whole neighborhood will invest. They're all happy I quit drinking. I remember the last night I drank was the Bills beat the Seahawks,

and I ran shirtless with a flag through the entire neighborhood. And then later that night, I quit drinking. But anyway, Zach. It's not even joking that. No, I'm not. Ads on the go, and you are on the go. Oh, man. Do you have, before we go, one, because you just made me think of this,

do you have, like, any sort of vision for where this could go beyond just the digital advertising? Are you already thinking about, like, you mentioned video games and food truck, all that stuff? Well, I think, obviously, the way it's going right now is they're getting technology in general. That always has a way of getting cheaper, better. So right now we're kind of seeing it improve. improve even more in terms of the price and what it cost to make them. A couple years there were 2018, I think it was 300,000. They got a custom bill for today I can get a 165 from, you know, Midwest right now.

That's after the vehicles bought. That's everything included. All in. But it's a smaller, it's an express. So like ours is more, you know, you're talking the higher 100, 190 or whatever. So I think as it keeps getting cheaper, and as it keeps getting cheaper, you're going to see this technology in these companies everywhere. I mean, why would you not?

Marketing evolves. Right. We evolve as people to ignore the things that we've seen for decades. It's the same way everyone has cameras now, right? Because, you know what I mean? Or podcasting, you know? I bought a desktop monitor for $70 yesterday. Dude, that was, you know, 10 years ago, it would be a pretty penny.

And I just, I see when it gets cheaper and when it gets to that $100,000 mark, I really think they're going to be everywhere. Yeah. Because why wouldn't it? Why wouldn't they? And you'll be able to say you started all of that. Like, you know, like you said, it's coming down. And what we're seeing is, you know, we're just digitizing everything.

Oh, yeah. Anything that was a static sign can now be an actual video screen and what can it do? And we're getting lazier and our attention span is getting shorter. Sure. I don't see how that's ever going to change. Yeah. In terms of, unless we did something insanely different, it's not going to change. I mean, we need to keep getting.

the consumer's attention. Yeah. And what other way can we do that and guarantee it by putting something on wheels to where we can go wherever they are?

Yep. I love it, man. I love it. Real quick, but there's a friend who him and I always shared this really interesting idea

that there's going to be and this is more him, all right? Uh-huh. But there's going to be, we're going to have these glasses. You know how the future. A lot of people

assume it's going to be the glasses. Yeah. Like the Google. glass thing. Yeah. Well, I think that they're all going to be just screens. They're just going to be flat green screens. They're not going to be billboards.

They're not going to be static signs. And they're going to adapt to whatever your target at it. Oh, I see. So like if I'm driving up the highway, there's that. Yeah, say this is the green screen right here. And, you know, if you're an 80-year-old man, you might see a Viagra ad on there. You're a younger guy. You might see a bar ad on there.

Yeah. So it's going to adapt to targeted advertising in public. I hope that. be information that they don't get that much information on us, but it probably why is it going to change? Dude, you know how many auction sites are going to love you when you drive by?

They're going to be like, Matt's coming. Quick, unload all of the auction sites, he'll buy it all. What kind of crap can we hawk this guy? Dude. Yeah, I love it, man. Zach, ads on the go. Is it ads on the go.com? Yes. Awesome. Get ads on the go. Get ads on the go.com,

but the company is ads on the go. Our new sponsor for Good News. I love it. Zach, you're amazing. I love it. We love you. Thank you for stopping by, my friend. And, of course, as we talked about, anytime you want to come by and talk to us, we'll celebrate your new clients.

Easily. All that stuff. And be on the lookout for our stuff. Yeah. Driving around on the side of the kick-ass truck. Yeah, we got to do something where we're going to interact with our listeners, viewers, and if you see the truck, they do something. I don't know what that is yet. Oh, I love it.

Preferably don't crash into it. I like that. You know what I mean? Like if you see the truck, let us know, and then something. The old school. Yeah, old school. You know what I mean? I love that.

Yeah. I like it. Well, Zach, thank you for joining us, my friend. Thank you for having me. Thank you for being a sponsor, buddy. It's Monday. It's Monday, dude. We did it.

We got to go do some real work. We got to do actually some work. Tomorrow's Tuesday, Newsday. We've got guests all week. Yeah. So I'm very excited about that. And, yeah. We will see you tomorrow, I guess.

All right. On Good News York. Peace out. Thank you.