Gutfeld! Monologues - Will Another Beer Company Go Broke Because They Want To Go Woke?

Episode Date: May 17, 2023

Tyrus guest hosts Gutfeld! FOX News Contributor, Kat Timpf, Outkick Host, Charly Arnolt, Comedian, Joe Devito, and Host of Jim Norton & Sam Roberts on SiriusXM, Jim Norton,  discuss how beer companies are driving away their consumers.   Later, the panel weighs in on the USDA considering a chocolate milk ban in schools.   Follow Greg on Twitter: @GutfeldFox Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode is brought to you by Progressive Insurance, fiscally responsible, financial geniuses, monetary magicians. These are things people say about drivers who switch their car insurance to Progressive and save hundreds. Visit Progressive.com to see if you could save. Progressive Casualty Insurance Company and affiliates, potential savings will vary, not available in all states or situations. Here he is. Hot fire. Let's welcome tonight's guests. Three's a crowd, according to his ticket sales,

comedian Joe DeVito. I love you. I was one of those three. She survived life in socialist wasteland, known as ESPN. Outkick host Charlie Arnold. The only four-letter word not in his act is hair. Comedian and co-hosts of the Jim Norton and Sam Robert Show,

the one and only Jim Norton. She goes by Cat, and you should go buy her new book. This is the part where Greg would say something mean. Fox News contributor in New York Times bestseller, Cat Timp. Will another beer maker go broke because they want to be woke? Yep, Miller Lights March ad campaign

celebrating Women's History Month is causing backlash online after resurfacing this week. About the only thing it's not causing is sales. The ad attempts to overhaul the company's image, one that Miller feels has been objectifying women for too long. Great idea. Sell beer to scolding people.

What's next? A guy having a heart attack saying how much he loves chili dogs, donuts, pizza, and cigarettes. Roll it, Mike. Women were among the very first to brew beer ever. Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis. Wow. Look at this.

Wild. It's time beer made it up to women. So today, Miller Light is on a mission to clean up not just their . The whole beer industry is . Yikes. Talk about knowing your audience. I mean, I guess the good news is it was an actual woman. But I get it.

You know, it's like Joe DeVito trying to appeal to people who like comedy. What? What? That's so inaccurate. That's true. If Miller liked was any more out of touch, then start celebrating the 18th Amendment and the 16th Amendment, beer drinkers hate the income tax. That was for you, Kat. But in peers, Miller has tried to downplay it or hide it following the Bud Light fiasco with Dylan Mulvaney. In fact, to make sure no one sees it, they've been running in on the.

CNN. Wise. They're even removing or unlisting it from any of the several of their social media channels. Still, a spokesperson from Miller's parent company defended the campaign saying, nothing about the ad should be remotely controversial, and we hope beer drinkers can appreciate the humor and ridiculousness of the video from back in March. Please believe us. He would have said more, but he's busy working on his resume.

Kat, who is this campaign even for? Right, yeah, I didn't find anything offensive by it. I'm not bothered by it. I am confused by alcohol companies trying to make these, like, ads to make you think. like the whole they're missing the whole selling point of alcohol yeah

which yeah like you drink to stop thinking yeah I'm like you've never like told your friend like oh I got so drunk I made this horrible decision they're like how could you make such a bad decision when you were so drunk

so I just I mean it's whatever but also I mean it's beer you're drinking it because you had already too much other alcohol to drink and you're trying to slow it down without completely stopping. That's true, yeah. There's never been a great story. I just did an ad for you guys. Yeah, you know what? Miller needs to call you. It's not even a real ad. It's like literally they're just doing this to get women to drink Miller because no woman I know is going, hey, give me a Miller light. It's a guy's beer so they're trying to appeal to women. The same as the

Dylan Mulvaney thing. They're just trying to get new people. If they want to apologize, for anything. How about the drunk driving deaths and the domestic violence? How about you say sorry for that instead of we showed a girl in a bikini or apologize to my sheets for me ruining them looking at those ads? I was going to go to you, but I'm going to give you a second. No, no. Come right to me. We would like her to come back. Speaking of which, I feel for the young boys out there who just picked up their latest copy of the Sports Illustrated swimsuit edition and found themselves getting excited over a man.

Again, it's really unfortunate. Can you imagine having to go through that? That'll probably screw you up real good. You know, but to me, this whole thing is outrageous because you look at, for example, Pamela Anderson. She was one of their most famous spokeswomen back in the day wearing her bikini. You know, we know her from Baywatch.

I wear my Baywatch red today to support Ms. Pamela Anderson. She just, if you didn't see it, appeared in a bikini ad this past week. She's 55 years old, raising her hands in the air, but cocked out to the side, cleavage all out. I mean, she is still embracing the same image that she did back then right now at age 55. Is it objectifying? I don't, by any time they do something

that people like, is it objectify, you know? Listen, I am a woman. If you objectify me as a man, I am not offended by it. The fact that you find me attractive, thank you so much. Thank you. Joe, have you ever,

objectified a woman? Never. Thank you. Never would I do such a thing. I gotta say, it's a really tough time for lovers of bad beer. Right, yeah. If you, if you like Bud Light and Miller, like, this guy's holding white claws and dachry's

pointing at you and laughing, saying that has never happened. Yeah, I don't understand this new marketing strategy of insulting your core demographic that I've never looked at an ad and said, oh, I hope I got a good talking to. Right, yeah, you know. Like, even do you remember the Gillette one where they used to say the best a man get. And it was like, you bunch of filthy rapists. It's like, I just want to get a clean shave on my neck. Why do I have to hear them? So, yeah, it's, I don't understand. And they said, don't take it

seriously. It was so unfunny. I hope whoever wrote that got paid 80 cents to the dollar because it was, it was lame. And then when they said, they should have just said that and then just showed the rest of the little thing. They should have just let her keep walking and stayed on the bikinis. It's so, I just don't understand. Men and ads like to see women in bikinis just like women and ads like to see men who look like incompetent fools. That's what turns us on. Well, as long as they leave Papp's beer alone and bush light, you know, I'm not tripping, but those are the ones who need to make moves right now. They need to call cat immediately.

I drink a lot of domestic light beer. Yeah. Not a lot, but you know. But you could be the one to turn this all around. I've posted so many pictures with Miklob Ultra. They didn't even call me once. Mickelope, get it together. Didn't Megan Markle do one of these ads? I mean, it's just like things worked out for that, idiot. I mean, so... Yeah, she's royalty. You know, but...

Remember, it tastes great, less filling. That told you everything you need to know. It didn't talk about the patriarch. Talking about a buzzkill. Literally, you could say, what's up, and someone would hand you a beer. It's not that deep. All right. Up next, they're shutting down the milk

that's brown. Thank you.