Heroes in Business - Secrets of Grant Cardone over $4 Billion in Assets, world-renowned entrepreneur, author, investor.

Episode Date: February 19, 2024

Grant Cardone is a world-renowned entrepreneur, author, speaker, investor, and coach. He owns and operates seven privately held companies, and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets worth over $4 Billion interviewed by David Cogan, Host of the Eliances Heroes show. Go to www.eliances.com to meet other Billionaires, Millionaires, Startups, Founders, Solorpreneuers and more.

Up in the sky, look, it's captivating, it's energizing, it's Eliance's Heroes. Eliance's is the destination for entrepreneurs, investors, CEOs, inventors, leaders, celebrities, and startups, where our heroes in business align. Now, here's your host flying in, David Kogan, founder of E-Liances. That's right. And I'm so excited. We've got a full day planned today. Make sure you stick around too, because later on we have the co-founder of Netflix coming on. And check out past episodes when I had the founder of E-Entertainment. So make sure that you go to Eliance's.com. That's E-L-I-A-N-C-E-S.com because it is the only place where entrepreneurs align. Well, I've got just his name to say, and you'll probably recognize him. He is all I've seen him

on the news. I mean, just everything. You will be completely amazed because we have with us today, the Grant Cardone. Cardone, CEO of Cardone Enterprises, Cardone Capital, international speaker, entrepreneur, author, the 10X rule creator of 21 best-selling business programs, the 10x rule creator of 21 best-selling business programs owns and operates seven privately held companies valued at 5.2 billion dollars and just the list just goes on that's just for this morning of what he's done and you could reach him by going to grantcardone.com grant welcome to the show david thank you man you're you. You're so entertaining, dude.

I love the opening here. I appreciate it. We're going to have to share the stage sometime here because, Grant, you have a phenomenal amount of energy. I've seen you on TV. I've seen the way that you speak and communicate. Where does that come from, and how do you draw in everybody? It comes from failure, man. You know, so I was you know, I'm in Scottsdale today. I did not know you guys were here in town. I'm actually in this.

My partner let me use this place and they haven't even finished it. But I used to come to this town 25 years ago. I was cold calling business owners here in town. Tens of thousands of cold calls knocking on the door, walking in saying, Hey, I got this great idea. I was basically a salesman. But, but I was selling something that was intangible, which is I could improve their business. I didn't have an actual, I didn't have pots and pans. Right. So, but I had a concept, an idea about how to change a business. So what So what has made me, you know, the energy, the tenacious is just the drive to be successful. You know, I wanted to make something of myself and I had an idea that I could do something. I thought I was somebody. Nobody else thought I

was somebody. But, you know, I just like so many entrepreneurs on the come up, you have an idea, some belief that is backed by nothing. And I didn't give up on it. I've been running this game for 35 years now since I was 28 years old and figured out how to crack through, man. Now, you know, I remember when I couldn't get six people to show up for an event. Now we have events where there's 30,000 people at them. They come from all over to see you, but you do such a phenomenal job grant of being able to engage the audience, whether they're in the last row or whether they're in the front row.

What's the secret, the magic of that? So, you know, it's, it's for me, it's, I've never forgot where I came from. I've always been the little guy, the outsider. I've never felt like anybody treated me like the person I knew I could be. And I just promised that if I ever made it, I promised myself that if I ever made it, I would, you know, I would treat other people the way I would want to be treated. And I know that sounds kind of, you know, foo foo. But but, you know, I have a belief that everybody should be treated like a millionaire. Everybody should be treated like a whale. All whales start as minnows or something. They start small. And, you know, every every every billionaire I ever met started off as a non-accredited investor.

It probably had trouble in school. It had to grow up just like the rest of us. Even if you're born to a rich family, you still don't have anything. I told my two kids the other day, they said, Papa, are we rich? I said, no, I'm rich. You have nothing. Okay. Okay. You got to go get yours.

So I grew up in a middle-class family and I've never forgotten where I came from and how hard it is to hang on and just get by. And so whether you're in the back seats when you're on youtube following me and paying nothing it doesn't matter to me whether you're paying me nothing or you're paying me a lot of money to me you're a human being and you could and i truly believe that anybody can be a star excellent all right so you've got this 10x you're the 10x master in that why not 5x why not 15x where does the 10x come from? Well, the 10's a multiplier, right? So it's in 2008 when the economy, the global economy collapsed.

I looked at, hey, what could I have done different? And that was literally the creation of the 10x rule. And basically, I looked at what I would have had to do different back in 2008, 9 and 10 to prosper because of the collapse rather than be punished by it. And had I been 10 times bigger at that time, I would not have been punished in the same way. That means 10 times more customers, 10 times the verticals, 10 times the audience, 10 times the reach. I would have needed 10 times the employees, 10 times the effort to counter this devastating moment. And here it is 12 years later, it happened again with COVID. We're probably going to go into a major recession here in the next 12 to 15 months, David. And you'll find out whether you've been investing enough energy and resources to build your business or not. Small no longer works. The small get punished, unfortunately. So Grant, how do we make money now? What can we do? Where do you even

invest? What do you look at? Where do you start? What's the best thing to go into? Well, if you're in Arizona, I would definitely be buying real estate right now. I know a lot of you think it's overpriced. You're reading the news saying we're in a bubble. We're not in a bubble. All you got to do is go to other parts of the world

and you'll find out that Scottsdale, Arizona, Phoenix, Tempe, Mesa, it's on sale. All of America is still on sale. You guys think it's gone up because it went up 30 we printed 40 of all the dollars in circulation have been printed in the last 36 months i'm sorry in the last uh maybe maybe what two years yeah maybe the last five years um things would have to things would have. Real estate would have to inflate a great deal higher because the amount of money that's available today will continue to push real assets up. So I would tell people, number one, get your money out of the banks, quit saving money, stop the IRAs, stop the 401ks, stop worrying about paying down your debt.

I know this is contrary. OK, cash is trash. It is complete garbage. Convert your cash into real assets that produce income. And by the way, I'm not talking about where you live. I'm talking about investing money in properties that you can rent out to others that provides cash flow, appreciation and tax write offs. Absolutely. Absolutely. Amazing. Amazing. All right. So we've had some of our listeners and viewers submit questions prior to the interview. All right. One of them wants to know. So which political office are you going to run for? officer you're going to run for huh I know I haven't said whether I would run or not but the question is if I did which which party would I run with because because it's it's not clear I had Donald Trump on my stage recently he's like he's like you know I think I would endorse you he's

like and I don't even know whether you're a Republican or a Democrat he never got an answer to that question, but, you know, I do know that something needs to change there. You know, our education system is failing families. Something needs to change. And I typically am not a person that complains about something before I finally jump in and try to do something about it. All right. All right. All right. Again, and you're watching, listening me david cogan host of the alliances hero show make sure you go to alliances.com that's e-l-i-a-n-c-s.com because we have with us grant cardone ceo of cardone enterprises cardone capital international

speaker entrepreneur author of the 10x rule creator of the 21 best-selling business programs and owns and operates portfolio worth over 5.2 billion dollars that's right we'll expand just like the alliance's hero show is expanding with grant cardone who you inspire millions to go after their dreams and make the reality the life they want to live that's a hero the 10x master grant cardone ceo cardone enterprises cardone capital make sure that you go to grantcardone.com this has been david kogu with the alliance's hero show